2018微博用户发展报告
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TOP10 TOP10
2018 12 V
v4 +
1524
2702
V
2018
V 11 +
1245
5424
V
2017 12 2018 11
2018 12 V
1.6
324
396
42.4
2018 12 V
VS
45%
55%
2018 12 V
95
90
85
80
14%
70
9%
60
2%
27% 24% 24%
2018 12 V
465%
2017
867
2018
3435+
396%
9826
2018 12 V
8726
29.5% 70.5%
2018 12 V
24.8% 75.2%
34.6 33.6
24.0 22.4
27.4 22.7
3.6
4.7 8.9 10.5
0.5 0.5 2.7
3.2
60
70
80
85
90
95
00
top10
2018 12 V
++
1.5
150
MCN
2018 12 V
51%
12%
/ 2000+
>50
2018 12 V
V 8000+
>10
116+
7.7 +
30% 2.48
1.89 1.40
2016
2017
2018
2018 12 V
12.6%
3.4 + 3.5 +
6,767
4,959
2018 12 V
15.9%
2018 12 V
TOP100
82.5% 70.9%
MCN
134
42
2017
2018
MCN +219%
2018 12 V
MCN
2018
2017 55% 42%
45% 58%
+126%
1.6
2.6
2018 12 V
4.2
75%
90
56%
73%
79%
90
00
2017
55
2018
256+
2018 12 V
25% 25%
31% 28%
5% 3%
2018 12 V
93%
2018
1 10 170
1.3 +50%
/
150 + +50%
5 + +400%
2018 12 V
1.2 + +20%
48 + +60%
10
&
2017 11 VS 2018 11
+62%
+121%
2018 12 V
V
2018 12 V
2018 12 V
top10
101
2 3
TOP10
TOP10
2018 12 V
TOP10
600
1500
4
60
2018 12 V
90 +
2018 12 V
9300 +
3500 +
320 +
MAU
90%
75% 50%
42%
2018 12 V
160+ 29.5 780 89 35% 143 126
V
2018 12 V
60 32
9
2018
2018 12 V
TOP25 TOP25
2700+
+124%
25% V>5
2018 12 V
57000+
+261%
24% V
2017 128
2017
39
2018 12 V
2018 167
2017-2018
2017
8.0% 9.5%
2018
13.2%
51
2017 11
70
2018 11
>2
>10
2018 12 V
46%
57%
60%
1.88
2016 11
2.96
2017 11
4.73
2018 11
V
>50
>1000
57% 43%
35%
40%
14%
6% 5%
16-17
18-22
23-30
31-40 41
2017 2018 16% 16%
26% 24%
9% 4% 3% 1%
83%
TOP5
35% 26% 20% 14% 13%
• • • •
2018 12 V
0-3
• • • •
3-6
• • • • •
6-12
• • • •
2018 12 V
85
90
2018 12 V
14000+
105 +
114 +
2018 12 V
MCN
7
2017
2018 12 V
2018 12 V
#
#
15
216 2.2 1,800
2018
1.94
ta 29.02% 95
90 95
45%
21.85%
60
1.27% 70
6.19% 80
23.91% 00
13. 46%
8.13% 85
12.84% 17.58% 90
28%
2018 12 V
19%
27% 24%
2018 2018
80
2018 Q3
1043%
1559 156%
1.56 167%
17 263%
31 102%
41 16
2017 11
2018 11
MCN 156%
2018 12 V
451
54%
28% 157
2017 11Leabharlann Baidu
2018 11
MCN
187%
2017 11
2018 11
MCN
135%
283%
V
523%
648%
3.8
2.2
10.8
95
95
27.7%
16.0%
21.0%
21.8%
1.7%
5.9%
5.9%
1
1-3
4-5
6-8
9-10 10
2018 12 V
2018 12 V
2 8954
11.3
7.1
13.6
1.1
2018 12 V
2018 12 V
1.4
2018
1814
2.1
2.6
7.4
1.3
4800
2018 12 V
3.4
1366
1.16
2018 12 V
2778
2.08 5.08
S
2018 12 V
5600 +
2018 12 V
300 +
300W+
2018 12 V
+36%
254
2018 12 V
>100
2800+
+52%
70000+
2018 12 V
V
400+
20,000+
2018
2018 12 V
2018 12
2018 6
2018
2018
60 32
2018
3.92
4.11
4.31
4.62
4.46
2
1.95 1.90 1.84 1.72
2017 Q4
2018 Q1
2018 Q2
2018 Q3
2018 Q4
2018
2017 Q4
2018 Q1
2018 Q2
2018 Q3
2018 Q4
22%
36%
37%
37.5
2016 11