酒店市场传讯总监Marketing Communications Director岗位描述

JOB TITLE: Director of Marketing Communications

职位名称市场传讯总监

JOB BAND: 4

职位级别

HOTEL LEVEL:

酒店等级

REPORTS TO: General Manager

直属上级市场销售总监 / 总经理

FUNCTION: Marketing Communications

职能市场传讯

DEPARTMENT: Sales & Marketing

部门市场销售部

1. KEY RESPONSIBILITIES 主要职责

Job Summary –(Role Summary)

工作概述 -（职位概述）

Deliver marketing communication strategies to drive revenue streams (including Rooms, Food & Beverage, Banquets & Weddings, Meetings & Events), local awareness (reputation and understanding of hotel brand in the city) and relationships (hotel guests, media companies, local community, and vendors)

执行市场推广策略来增长收益来源（包括客房，餐饮，宴会和婚宴、会议与活动），本地知名度（酒店品牌在本地市场的声誉及知晓度）及维持良好关系（企业客户、酒店客人、商业伙伴、本地社区、政府和供应商）。

Own and manage the marketing communications responsibilities under six core topics according to IHG standard operating procedures for Marketing Planning, Collateral and Advertising Production, Content Management, Public Relations, Promotion and Events and Social Media.

管理并执行根据IHG市场传讯标准操作流程所描述的六大核心职责：市场推广计划、印刷品与广告的设计制作、内容管理、公共关系、酒店推广及活动和社交媒体。

Deliver tactical marketing promotions to drive hotel revenue and awareness in the local and feeder markets, and ensure key stakeholders (including media companies, local corporate accounts, vendors and suppliers) are aware of the hotel product and unique selling points.

实施策略性的推广营销来帮助推动酒店收益以及增加酒店在本地和客源市场的知名度，确保关键利益

相关者（包括媒体方，本地公司客户、卖方和供应商）都了解酒店产品和独特卖点。

Champion and protect the reputation of the hotel and its brand

管理及保护酒店的声誉和品牌

Collaborate with partner teams (including Food & Beverage, Meetings and Events, Sales, Revenue Management/Reservations) on marketing promotions and guest relations.

与合作团队（包括餐饮、会议和活动、销售、收益管理/预订）就市场推广和客户关系良好合作。

Essential Duties and Responsibilities –(Key Activities of the Role)

主要职责 - （职务的主要工作）

•Join the hotel Executive Committee and contribute to its responsibilities

加入进酒店行政委员会，承担行政委员会的职责

•Manage the key Marketing Communication processes at hotel including Marketing Planning, Collateral and Advertising Production, Content Management, Public Relations, Promotion

and Events and Social Media according to IHG Marketing Communications standard

operating procedures

根据IHG市场传讯标准操作流程，管理酒店的重要市场传讯活动，包括：市场推广计划、印

刷品与广告的设计制作、内容管理、公共关系、酒店推广及活动和社交媒体。

•Deliver and execute an annual Marketing Plan for all hotel events, public and media relations, loyalty and channel marketing and other marketing activities

制定并执行酒店的所有活动，公共和媒体关系，忠诚度和渠道营销以及其他市场推广活动的全

年计划。

•Align marketing communication activities to hotel’s key business segments to ensure clear return-on-investment (ROI) for time and budget invested in the activity 保持市场推广活动与酒店主要业务细分市场的一致性，确保活动中对投资回报率 (ROI) 有明确

的时间和预算支持。

•Develops media contacts, plans press conferences and other PR activities. Acts as hotel’s liaison with media to promote good publicity, drive hotel awareness and counteract bad

publicity

发展良好的媒体关系，策划新闻发布会以及其它公关活动。代表酒店与媒体沟通，以促进良好

的公关形象，提高酒店知名度和抵销负面影响。

•Build continued hotel awareness by delivering new hotel stories and press releases of promotion or event to media, trade publications and local community 通过发送新的酒店报道、推广或活动的新闻稿给媒体、商业刊物和本地社区，建立持续的酒店

知名度