《企业跨国经营的环境》解读

安徽中澳科技职业学院毕业论文

论文题目：企业跨国经营的环境分析

院系：管理系

班级：商务管理中德班

学生姓名：**

指导教师：孙文瑶老师

成绩：

2014年01月18

企业跨国经营的环境分析

中文摘要

现如今，中国企业市场定位不仅仅局限于国内市场，越来越多的企业选择走出国门，开拓海外市场，然而国际经济环境变幻莫测，中国的企业想在激烈的国际市场竞争中生存并保持持续旺盛的生命力，关键是在于企业要有很强的环境适应能力，具备高度的 "环境意识"。本文通过企业跨国经营相关的资料搜集，对企业国际化经营的经济环境、政治法律环境、社会文化环境、技术环境四个方面进行分析总结，研究各经营环境，具有非常重要的意义。分析出企业在跨国经营中如何去认识、利用并驾驭环境，为企业不断赢得市场机会。

关键词：社会环境、跨国企业、经营环境

Environment Analysis of the Enterprise

transnational operation

Abstract

Nowadays, the Chinese enterprise market positioning is not confined to the domestic market, and a growing number of companies choose to go abroad to open up overseas markets, while the international economic environment is much more unpredictable. If Chinese enterprises want to survive in the fierce international market competition and keep sustainable vitality, it is the key for the enterprise to be equipped with environment-adapted ability and own intense sense of " environmental consciousness" . In this text, through the collected data related to enterprise multinational business we will disscuss the enterprise internationalization operation in the following four aspects: the economic environment, political and legal environment, social culture environment and technology environment , and then analyse and summarize them ,Which is of very significant meaning. moreover,we will explore the enterprises in transnational operation in terms of how to recognize and utilize and control the environment, and help constantly to win the market opportunity for the enterprise.

Keyword: Social environment, multinational enterprises, the business

environment

目录

摘要-------------------------------------------------------------------错误!未定义书签。

Abstract---------------------------------------------------------------错误!未定义书签。

一、跨国企业的经济环境--------------------------------------------------1 （一）经济环境--------------------------------------------------------1 （二）经济环境的特点--------------------------------------------------1 （三）经济环境对跨国企业的影响----------------------------------------2 1．积极影响-------------------------------------------------------2 2．负面影响分析---------------------------------------------------2

二、跨国企业的政治法律环境-----------------------------------------------3 （一）政治法律环境-----------------------------------------------------3 （二）政治法律环境的特点----------------------------------------------3 （三）政治法律环境对跨国企业的影响------------------------------------3

三、跨国企业的社会文化环境-----------------------------------------------4 （一）社会文化环境----------------------------------------------------4 （二）文化环境的特点--------------------------------------------------4 （三）文化环境对跨国企业的影响----------------------------------------4

四、跨国企业的技术环境--------------------------------------------------5 （一）技术环境--------------------------------------------------------5 （二）技术环境的特点---------------------------------------------------5 （三）技术环境对跨国企业的影响----------------------------------------5

结论--------------------------------------------------------------------6 参考文献----------------------------------------------------------------7