B4U1Reading导学案

Book 4 Unit1 Reading (1)导学案

制卷人：蔡菲菲审批人：

Teaching aims:

1.Help Ss learn more about advertisements

2.Enable Ss to identity different ads and the differences between commercial ads and PSAs.

3.Enable Ss to understand how to read expository writing

Teaching procedure:

Step 1. Brainstorming

Do you like advertisements? Why or why not?

Step 2.Checking answers

Step 3. Careful reading

Activity 1

Read the first paragraph carefully and then find out its function.

Activity 2

1. What is an advertisement ?

2 Where can we see advertisements?

3. What is the difference between commercial advertisements and PSAs?

Activity 3

1.What’s the topic sentence of this part?

2.How does the author support the idea?

3.What conclusion can we draw?

Activity 4

Read this part and finish the topic

Task I: Fill in the blanks according to part 4.

Task II: Find the answers to the following two questions.

1 When did China begin a nationwide public service advertising campaign?

2 Why should we follow the advice in PSAs?

Task Ⅲ: What are the examples given in this part, and what are their purposes?

ActivityⅤWhat attitudes shall we have towards commercial advertisements and PSAs? Step four Reading strategy

How to read expository writing?

The basic format of expository writing:

_________________________

__________________________

___________________________

Step five: Summary of the text:

Advertisements have become a part of our life. There are two main t_____ of advertisements. One is called c_____________ advertisements, which are m_______ to p ______ a product or s _______ .But they don’t tell people the c____________ truth. Another one is called PSAs, which are often run for f________. They d_________ with many s_______ problems, which often affect public w_________.

Step six: Homework

1.Finish the article on Page 95

2.Read the article and list the difficult language points on your notebook