全美顶级MBA教材《国际管理教程和案例》教学(权威工商管理教材)

Dimensions of Internalization (cont.)
Internationalization affects firms in equally important ways from an inward perspective.
The related modes of activity include:
Ventures International Strategy Formulation
Course Content Overview (cont.)
The Impact of Globalization on the Organization of Activities
The Evolving Multinational The Global Manager Strengthening International Government Relations Global Leadership Ethical Challenges of International Management Managing the New Global Workforce
Importing/sourcing. Acting as licensee from a foreign company. Establishing joint ventures (JVs) inside the home country
with foreign companies. Managing as the wholly owned subsidiary of a foreign firm.
Desire for continued growth Unsolicited foreign orders Domestic market saturation, Potential to exploit a new technological advantage The dominant reason, however, relates to performance
Chapter
1
The Internationalization Process
Key Points
Rationale Process Dimensions Course Content Overview
Rationale
Firms become international in scope for a variety of reasons:
Process
Internationalization is the process by which
Firms increase their awareness of the influence of international activities on their future
Establish and conduct transactions with firms from other countries.
Course Content Overview
The Global Business Environment The World of International Trade Managing Export Operations Global Sourcing Strategy Licensing The Design and Management of International Joint
Development of an awareness and appreciation for the role of foreign competition becomes integral
Dimensions of Internalization
Internationalization has both inward-looking and outwardlooking dimensions.
Exporting.
Acting as licensor to a foreign company.
Establishing joint ventures outside the home country with foreign companies.
Establishing or acquiring wholly owned businesses outside the home country.
The outward-looking perspective incorporates an awareness of the nature of competition in foreign markets
Includes the following modes of activities:
Chapter
2
The Global BusinessLeabharlann BaiduEnvironment
Key Points
Key Variables Population Economic Development Trade and Natural Resources Foreign Investment
International transactions can influence a firm’s future in both direct and indirect ways. Business decisions made in one country, regarding such things as foreign investments and partnership arrangements, can have significant impact on a firm in a different country—and vice versa. The impact of such decisions may not be immediately and directly evident.