世纪商务英语 写作训练(第五版)14
世纪商务英语写作训练Lesson 3 补充 新
Punctuation Styles
There are two styles:mixed and open. Pay attention to the difference between them. Letters using mixed punctuation style have a colon after the salutaion and a comma after the complimentray close. Letters using open punctuation style do not have a colon after the salutation and a comma after the complimentary close. e.g. Dear Mr. Emerson: Dear Mr. Emerson Sincerely, Sincerely P.S. Some business writers use comma after both salutation and the complimentary close. This style is not used much in formal business writing.
Different kinds of closing based on formality:
Salutation Formal Complimentary close
Dear Sir/Madam Very truly yours, Yours very truly, Very sincerely yours, Very cordially yours, Sincerely yours, Cordially yours, Yours sincerely, Sincerely, Cordially, Yours truly, Yours,
世纪商务英语写作训练Lesson 1
About Positive and Negative Language
Group 1: Unfortunately, your order cannot be sent until next week. Your misunderstanding of our January 8 letter caused you to make this mistake. We regret to inform you that we must deny your request for credit. Group 2: Your order can be sent next week. If you had understood our January 8 letter, you have done it correctly. For the time being, we can serve you only on a cash basis.
Basic Patterns of Business Writing
Business messages can be organised either deductively(演绎法） direct order or inductively（归纳法）indirect order, depending on your prediction of the receiver’s reaction to your main idea. When you are going to send good-news and routine messages, deductive approach( direct order) should be adopted. When sending bad-news (negative) messages or trying to persuade the reader, inductive approach (indirect order) should be adopted. To inform to persuade to entertain
《世纪商务英语——外贸函电》参考书
Unit 2 Establishing Business Relations第二章建立业务关系Part Three O ther Commonly Used Expressions and SentencesTypical Sentences1. We are one of the leading importers of ceramic ［si’remik］（陶器的）products in America. We’d like to establish business relationship with your corporation. (我们是美国陶瓷制品的主要进口商之一，愿与贵公司建立业务关系。
)2. We are a state-operated corporation, handling the export of animal by products and we are willing to enter into business relations with your firm. (我们是国营公司，经营土畜产品出口业务。
我们愿与贵公司建立业务关系。
)3. This is to introduce the Pacific Corporation as an exporter of light industrial products having business relations with more than 80 countries in the world. (兹介绍太平洋公司，它是轻工业产品的出口商，与世界80多个国家有业务关系。
)4. We are exporters of fresh water pearls having years’ experience in this particular line of business. (我们作为淡水珍珠的出口商，在这一业务方面有着多年的经验。
10154 商务英语写作
10154 商务英语写作选择题1.Directions: Read the following technical terms and choose the Chinese equivalent for each. Sale by Sample 凭样品买卖Port of Shipment 装运港Special Additional Risk 特殊附加险Net Weight 净重EXW (Ex Works) 工厂交货价DES (Delivered ex Ship) 目的港船上交货Packing List 装箱单Through B/L 联运提单Irrevocable L/C 不可撤销凭证Partial Shipment 分批装运2.Directions: Rearrange the following sentences to compose a good letter.A. We look forward to hearing from you soon.B. Since we might be interested in doing business with your company, we would like to have some information of your company and your products.C. We are a company that imports shoes for sale to France clients and we have enclosed our company’s brochure for your reference.D. We would therefore appreciate if you could give us a catalogue and price list regarding your products.E. Your company’s name comes to our attention through an article in the May issue of Business Magazine and we understand that you manufacture shoes of various sizes.Your answer for sentence 1: CYour answer for sentence 2: EYour answer for sentence 3: BYour answer for sentence 4: DYour answer for sentence 5: A3.Which of the following sentences emphasizes the receiver-oriented attitude and the “you-view”?(D)选择一项：A. We offer a free catalogue of office furniture that saves money and shopping time for readers.B. I have your custom-printed business cards ready.C. We want to ensure that your stay at Dalton’s B& B is pleasant; so if it isn’t, we’ll give you a coupon for a free dinner.D. You will be pleased to learn a new schedule of low-cost flights to Paris正确答案是：D4.Which of the following sentences emphasizes the receiver-oriented attitude and the “you-view”?选择一项：A. We take pride in announcing a new schedule of low-cost flights to Paris.B. We have shipped your order by UPS, and we are sure it will arrive in time for the sales promotion on May 1st.C. Our warranty becomes effective only when we receive an owner’s registration.D. Welcome you to choose winter clothes in the spring at the Miss Style Clothing Store正确答案是：D5.Which of the following sentences is positive?选择一项：A. Construction can begin as soon as the building plans are approved.B. In response to your e-mail complaint, we are investigating our agent’s poor behavior.C. It is impossible to move forward without community support.D. If you fail to pass the examination, you will not qualify.正确答案是：A6.Which of the following sentences emphasizes the receiver-oriented attitude and the “you-view”?选择一项：A. You can have a free catalogue of office furniture that saves money and shopping time for you.B. I have your custom-printed business cards ready.C. Our safety policy forbids us from renting power equipment to anyone who cannot demonstrate proficiency in its use.D. We want to ensure that your stay at Dalton’s B& B is pleasant; so if it isn’t, we’ll give you a coupon for a free dinner.正确答案是：A7.Which of the following sentences is courteous?（B）选择一项：A. If you had listened to our agent more carefully, you would know that your policy does not cover accidents outside the UK.B. Will you please sign and return this form as soon as possible?C. Am I the only one who can read the operating manual?D. As director of your department, you will have to get your employees to use the correct forms. 正确答案是：B8.Which of the following sentences emphasizes the receiver-oriented attitude and the “you-view”?选择一项：A. We offer a free catalogue of office furniture that saves money and shopping time for readers.B. Your stay at Dalton’s B& B should be pleasant one. If you are unsatisfied, you’ll receive a coupon for a free dinner.C. Our safety policy forbids us from renting power equipment to anyone who cannot demonstrate proficiency in its use.D. I have your custom-printed business cards ready.正确答案是：B9.Which of the following sentences is courteous?选择一项：A. Let’s review the operating manual together so that you can get your documents to print correctly next time.B. This is the second time I’ve written. Can’t you get anything right?C. As director of your department, you will have to get your employees to use the correct forms.D. If you had listened to our agent more carefully, you would know that your policy does not cover accidents outside the UK.正确答案是：A10.Which of the following sentences emphasizes the receiver-oriented attitude and the “you-view”?选择一项：A. Our warranty becomes effective only when we receive an owner’s registration.B. Your order will be delivered by UPS in time for your sales promotion on May 1st.C. We have a very good selection of winter clothes in the spring at the Miss Style Clothing Store.D. We take pride in announcing a new schedule of low-cost flights to Paris.正确答案是：B11.Which of the following sentences is bias-free?选择一项：A. Every employee is entitled to see his personnel file.B. The woman professor is afflicted by heart disease.C. Some restaurants have a special menu for old people.D. Employees requesting sick leave must file the required paper-work at least two weeks prior to their requested leave.正确答案是：D12.Which of the following sentences is positive?选择一项：A. Construction cannot begin until the building plans are approved.B. It can be moved forward with community support.C. If you fail to pass the examination, you will not qualify..D. You won’t be disappointed with the electronic services we now offer.正确答案是：B13.Which of the following sentences is bias-free?选择一项：A. Employees requesting sick leave must file the required paper-work at least two weeks prior totheir requested leave.B. The old Spanish attorney was an expert trial lawyer.C. Some restaurants have a special menu for old people.D. The woman professor is afflicted by heart disease.正确答案是：A14.Which of the following sentences is positive?选择一项：A. In response to your e-mail complaint, we are investigating our agent’s poor behavior..B. You won’t be disappointed with the electronic services we now offer.C. It can be moved forward with community support.D. Construction cannot begin until the building plans are approved.正确答案是：C15.Which of the following sentences is bias-free?选择一项：A. The woman professor is afflicted by heart disease.B. The attorney was an expert trial lawyer.C. Every employee is entitled to see his personnel file.D. An employee requesting sick leave must file the required paper-work at least two weeks prior to her requested leave.正确答案是：B16.Which of the following sentences emphasizes the receiver-oriented attitude and the “you-view”?选择一项：A. We offer a free catalogue of office furniture that saves money and shopping time for readers.B. Anyone who can demonstrate proficiency in using the power equipment can rent it.C. We want to ensure that your stay at Dalton’s B& B is pleasant; so if it isn’t, we’ll give you a coupon for a free dinner.D. I have your custom-printed business cards ready.正确答案是：B17.Which of the following sentences emphasizes the receiver-oriented attitude and the “you-view”?（A）选择一项：A. You will be pleased to learn a new schedule of low-cost flights to Paris.B. Our warranty becomes effective only when we receive an owner’s registration.C. We have shipped your order by UPS, and we are sure it will arrive in time for the sales promotion on May 1st.D. We have a very good selection of winter clothes in the spring at the Miss Style Clothing Store. 正确答案是：A18.Which of the following sentences emphasizes the receiver-oriented attitude and the“you-view”?选择一项：A. I have your custom-printed business cards ready.B. You can have a free catalogue of office furniture that saves money and shopping time for you.C. We want to ensure that your stay at Dalton’s B& B is pleasant; so if it isn’t, we’ll give you a coupon for a free dinner.D. We take pride in announcing a new schedule of low-cost flights to Paris.正确答案是：B19.Which of the following sentences emphasizes the receiver-oriented attitude and the “you-view”?选择一项：A. Our safety policy forbids us from renting power equipment to anyone who cannot demonstrate proficiency in its use.B. Your new custom-printed business cards are ready.C. We want to ensure that your stay at Dalton’s B& B is pleasant; so if it isn’t, we’ll give you a coupon for a free dinner.D. We offer a free catalogue of office furniture that saves money and shopping time for readers.正确答案是：B20.Which of the following sentences is positive?选择一项：A. Construction cannot begin until the building plans are approved.B. You will qualify as soon as you pass the examination.C. It is impossible to move forward without community support.D. You won’t be disappointed with the electronic services we now offer.正确答案是：B21.Which of the following sentences is positive?选择一项：A. If you fail to pass the examination, you will not qualify.B. In response to your e-mail complaint, we are investigating our agent’s poor behavior.C. It is impossible to move forward without community support.D. You’ll be pleased with the electronic services we now offer正确答案是：D22.Which of the following sentences emphasizes the receiver-oriented attitude and the “you-view”?选择一项：A. We have shipped your order by UPS, and we are sure it will arrive in time for the sales promotion on May 1st.B. We take pride in announcing a new schedule of low-cost flights to Paris.C. Your warranty starts working for you as soon as you return your owner’s registration.D. We have a very good selection of winter clothes in the spring at the Miss Style Clothing Store.正确答案是：C23.Which of the following sentences is positive?选择一项：A. Construction cannot begin until the building plans are approved.B. You won’t be disappointed with the electronic services we now offer.C. It can be moved forward with community support.D. In response to your e-mail complaint, we are investigating our agent’s poor behavior..正确答案是：C24.Which of the following sentences emphasizes the receiver-oriented attitude and the “you-view”?选择一项：A. Anyone who can demonstrate proficiency in using the power equipment can rent it.B. I have your custom-printed business cards ready.C. We want to ensure that your stay at Dalton’s B& B is pleasant; so if it isn’t, we’ll give you a coupon for a free dinner.D. We offer a free catalogue of office furniture that saves money and shopping time for readers. 正确答案是：A25.Which of the following sentences is positive?选择一项：A. If you fail to pass the examination, you will not qualify..B. You won’t be disappointed with the electronic services we now offer.C. It can be moved forward with community support.D. Construction cannot begin until the building plans are approved.正确答案是：C26.Which of the following sentences emphasizes the receiver-oriented attitude and the “you-view”?选择一项：A. We have a very good selection of winter clothes in the spring at the Miss Style Clothing Store.B. You will be pleased to learn a new schedule of low-cost flights to Paris.C. Our warranty becomes effective only when we receive an owner’s registration.D. We have shipped your order by UPS, and we are sure it will arrive in time for the sales promotion on May 1st.正确答案是：B27.Which of the following sentences emphasizes the receiver-oriented attitude and the “you-view”?选择一项：A. Our warranty becomes effective only when we receive an owner’s registration.B. Your order will be delivered by UPS in time for your sales promotion on May 1st.C. We have a very good selection of winter clothes in the spring at the Miss Style Clothing Store.D. We take pride in announcing a new schedule of low-cost flights to Paris.正确答案是：B28.Which of the following sentences is bias-free?选择一项：A. An employee requesting sick leave must file the required paper-work at least two weeks prior to her requested leave.B. Every employee is entitled to see his personnel file.C. The woman professor is afflicted by heart disease.D. The attorney was an expert trial lawyer.正确答案是：D29.Which of the following sentences is bias-free?选择一项：A. Some restaurants have a special menu for old people.B. The woman professor is afflicted by heart disease.C. The old Spanish attorney was an expert trial lawyer.D. Employees requesting sick leave must file the required paper-work at least two weeks prior to their requested leave.正确答案是：D30.Which of the following sentences emphasizes the receiver-oriented attitude and the “you-view”?选择一项：A. Our safety policy forbids us from renting power equipment to anyone who cannot demonstrate proficiency in its use.B. We offer a free catalogue of office furniture that saves money and shopping time for readers.C. I have your custom-printed business cards ready.D. Your stay at Dalton’s B& B should be pleasant one. If you are unsatisfied, you’ll receive a coupon for a free dinner.正确答案是：D31.Which of the following sentences is courteous?（C）选择一项：A. If you had listened to our agent more carefully, you would know that your policy does not cover accidents outside the UK.B. As director of your department, you will have to get your employees to use the correct forms.C. Will you please sign and return this form as soon as possible?D. Am I the only one who can read the operating manual?正确答案是：C32.Which of the following sentences emphasizes the receiver-oriented attitude and the “you-view”?选择一项：A. Our safety policy forbids us from renting power equipment to anyone who cannot demonstrate proficiency in its use.B. We want to ensure that your stay at Dalton’s B& B is pleasant; so if it isn’t, we’ll give you a coupon for a free dinner.C. I have your custom-printed business cards ready.D. You can have a free catalogue of office furniture that saves money and shopping time for you. 正确答案是：D33.Our prices, which include sales tax, was raised last month.A B C DYour answer:D解析：本题考查主谓一致的用法。
自考国际商务英语(05844)教材英文课文(2005年版)电子版
自考国际商务英语（05844）教材英文课文(2005年版)电子版LESSON 1 International BusinessTHE STRUCTURE OF THE ARTICLE:了解国际商务与内商务的区别，熟悉贸易、投资及其他际商务活动的含义、特点、运作方式等。
Major difference between international business and domestic business(A. differences in legal systemB. differences in currenciesC. differences in cultural backgroundD. differences in natural and economic conditionsMajor types of international business.A. tradea. commodity tradeb. service tradeB. investmenta. foreign direct investmentb. portfolio investmentC. other typesa. licensing and franchisingb. management contract and contract manufacturingc. turnkey project and BOTTEXT:International business refers to transaction between parties from different countries. Sometimes business across the borders of different customs areas of the same country is also regarded as import and export, such as business between Hong Kong and Taiwan.International business involves more factors and thus is more complicated than domestic business. The followings are some major differences between the two:1(The countries involved often have different legal systems, and one or more parties will have to adjust themselves to operate in compliance with the foreign law.2(Different counties usually use different currencies and theparties concerned will have to decide which currency to use and do everything necessary as regards conversion etc. Uncertainties and even risks are often involved in the use of a foreign currency.3(Cultural differences including language, customs, traditions, religion, value, behavior etc. Often constitute challenges and even traps for people engaged in international business.4(Countries vary in natural and economic conditions and may have different policies towards foreign trade and investment, making international business more complex than domestic business.With the development of economic globalisation, few people or companies can completely stay away from international business. Someknowledge in this respect is necessary both for the benefit of enterprises and personal advancement. International business first took the form of commodity trade, i. e. exporting and importing goods produced or manufactured in one countryfor consumption or resale in another. This form of trade is also referred to as visible trade.Later a different kind of trade in the form of transportation, communication, banking, insurance, consulting, information etc. gradually became more and more important. This type of trade is called invisible trade(无形贸易). Today, the contribution of service industries of thedeveloped countries constitutes over 60 ,of their gross domestic products and account for anincreasing proportion of world trade.Another important form of international business is supplyingcapital by residents of one country to another, known as international investment. Such investments can be classified into two categories. The first kind of investments, foreign direct investments or FDI for shortis made for returns through controlling the enterprises or assets invested in in a host country. The host country is a foreign country where the investor operates, while the country where the headquarters of the investor is located is called the home country. The second kind of investment, portfolio investment(证券投资) refers to purchases offoreign financial assets for a purpose other than controlling. Suchfinancial assets may be stocks , bonds or certificates of deposit. Stocks are also called capital stocks or bonds. Bonds are papers issued by a government or a firm with promise to pay back the money lent or invested together with interest. The maturity period of a bond is at least one year, often longer, for example five, or even ten years. Certificates of deposit generally involve large amounts, say 25 thousand US dollars.Besides trade and investment, international licensing andfranchising are sometimes taken as a means of entering a foreign market. In licensing, a firm leases the right to use its intellectual property (知识产权)to a firm in another country. Such intellectual property may be trademarks (商标), brand names (品牌), patents (专利), copyrights (版权) or technology. Firms choose licensingbecause they do not have to make cash payments to start business, and can simply receive income in the form of royalty. Besides, they can benefit from locational advantages of foreign operation without any obligations in ownership or management. The use of licensing is particularly encouraged by high customs duty and non-tariff barriers on the part of the host country. However it is not advisable to use licensing in countries with weak intellectual property protection since the licensor may have difficulty in enforcing licensing agreement.Franchising can be regarded as a special form of licensing. Under franchising, a firm, called the franchisee, is allowed to operate in thename of another, called the franchiser who provides the former with trademarks, brand names, logos, and operating techniques for royalty. In comparison with the relation between the licenser and the licensee, the franchiser has more control over and provides more support for the franchisee.The franchiser can develop internationally and gain access to useful information about the local market with little risk and cost, and the franchisee can easily get into a business with established products or services. Franchising is fairly popular especially in hotel and restaurant business. Other forms for participating in international business are management contract, contract manufacturing, and turnkey project.Under a management contract, one company offers managerial or other specialized services to another within a particular period for a flat payment or a percentage of the relevant business volume. Sometimes bonuses based on profitability or sales growth are also specialized in management contracts. Government policies often have a lot to do with management contracts. When a government forbids foreign ownership in certain industries it considers to be of strategic importance but lacks the expertise for operation, management contracts may be a practical choiceenabling a foreign company to operate in the industry without owning the assets.By contract manufacturing, a firm can concentrate on their strongest part in the value chain, e. g. marketing, while contracting with foreign companies for the manufacture of their products. Such firms can reduce the amount of their resources devoted to manufacture and benefit from location advantages from production in host countries. However, loss of control over the production process may give rise to problems in respect of quality and time of delivery.For an international turnkey project, a firm signs a contract with a foreign purchaser and undertakes all the designing, contracting and facility equipping before handing it over to the latter upon completion. Such projects are often large and complex and take a long period to complete. Payment for a turnkey project may be made at fixed total price or on a cost plus basis. The latter way of payment shifts the burden of possible additional cost over the original budget onto the purchaser.BOT is a popular variant of the turnkey project where B stands for build, O for operate and T for transfer. For a BOT project, a firm operates a facility for a period of time after building it up before finally transferring it to a foreign company. Making profit from operating the project for a period is the major difference between BOT and the common turnkey project. Needless to say, the contractor has to bear the financial and other risks that may occur in the period of operation.2 income level and the world market——————————————————————————————————————————————掌握国内生产总值，国民生产总值，人均收入等概念的含义。
世纪商务英语写作训练第五版第二单元答案
世纪商务英语写作训练第五版第二单元答案1、Then the speaker _____the various factors leading to the economic crisis. [单选题] *A.went onB.went afterC.went into(正确答案)D.went for2、I haven’t met him _____ the last committee meeting. [单选题] *A. forB. since(正确答案)C. atD. before3、____ is standing at the corner of the street. [单选题] *A. A policeB. The policeC. PoliceD. A policeman(正确答案)4、—______ —（）[单选题] *A. How long did you stay there?B. How much did you pay for the dress?C. How many flowers did you buy?(正确答案)D. How often did you visit your grandparents?5、Mary _____ be in Paris. I saw her just now on campus. [单选题] *A. mustn'tB. can't(正确答案)C. need notD. may not6、We need two ______ and two bags of ______ for the banana milk shake.（）[单选题]*A. banana; yogurtB. banana; yogurtsC. bananas; yogurt(正确答案)D. bananas; yogurts7、—Judging from ____ number of bikes, there are not many people in the party.—I think so. People would rather stay at home in such _____ weather. [单选题] *A. the, aB. a, /C. the, /(正确答案)D. a, a8、Julia’s on holiday in Shanghai _______. [单选题] *A. in a momentB. after a momentC. at the moment(正确答案)D. at any moment9、Bob used ______ on the right in China, but he soon got used ______ on the left in England.（）[单选题] *A. to drive; to driveB. to drive; drivingC. to driving; to driveD. to drive; to driving(正确答案)10、What _______ would you like, sir? [单选题] *A. otherB. else(正确答案)C. othersD. another11、( ) _____ New York _____ London have traffic problems. [单选题] *A. All…andB. Neither….norC. Both…and(正确答案)D. Either…or12、--It is Sunday tomorrow, I have no idea what to do.--What about _______? [单选题] *A. play computer gamesB. go fishingC. climbing the mountain(正确答案)D. see a film13、It’s one of _______ means of transportation. [单选题] *A. cheapB. convenientC. second-handD. the most convenient(正确答案)14、4．—Alice’s never late for school.—________. [单选题] *A．So am I.B．So was I.C．Neither am I. (正确答案)D．Neither have I.15、My daughter is neither slim nor fat and she’d like a _______ skirt. [单选题] *A. largeB. medium(正确答案)C. smallD. mini16、73．The moonlight goes ____ the window and makes the room bright. [单选题] *A．acrossB．through(正确答案)C．overD．in17、--What would you like to say to your _______ before leaving school?--I’d like to say"Thank you very much!" [单选题] *A. workersB. nursesC. waitersD. teachers(正确答案)18、—______ is the concert ticket?—It’s only 160 yuan.（）[单选题] *A. How manyB How much(正确答案)C. How oftenD. How long19、_______ your help, I can’t finish my job. [单选题] *A. withB. without(正确答案)C. inD. into20、22．______ is convenient to travel between Pudong and Puxi now. [单选题] * A．It(正确答案)B．ThisC．ThatD．What21、Jim wants to hang out with his friends at night, but his parents don’t allow him ______ so. （）[单选题] *A. doB. doneC. to do(正确答案)D. doing22、These oranges look nice, but _______ very sour. [单选题] *A. feelB. taste(正确答案)C. soundD. look23、The bookstore is far away. You’d better _______ the subway. [单选题] *A. sitB. take(正确答案)C. missD. get24、—Could you please make the bed?—______.（）[单选题] *A. Yes, I wasB. No, I don’tC. Sure, I’ll do it(正确答案)D. No, that’s no problem25、62．--There is? ? ? ? ? sale on in the shop today. Let’s go together.--Please wait? ? ? ? ? ?minute. I’ll finish my homework first. [单选题] *A．a; theB．a; a(正确答案)C．the; aD．the; the26、Tom is ____ honest man, so we all like to work with him. [单选题] *A. aB. an(正确答案)C. /D. any27、46．The pants look cool.You can ________. [单选题] *A．try it onB．try on itC．try them on(正确答案)D．try on them28、We _______ swim every day in summer when we were young. [单选题] *A. use toB. are used toC. were used toD. used to(正确答案)29、While I _____ the morning paper, a headline caught my eye.. [单选题] *A. have readB. was reading(正确答案)C. had readD. am reading30、The man called his professor for help because he couldn’t solve the problem by _______. [单选题] *A. herselfB. himself(正确答案)C. yourselfD. themselves。
商务英语函电Lesson14
14
Content Words Text Exercises
Placing a duplicate order
• Dear Sarah, • We have the pleasure of confirming your duplicate
order for 1000 dozen bed sheets on the same terms and conditions as per Order No. 8643.
stipulation n. 规定，条款 • We find the stipulations in your L/C different from
NOTES
those in our contract.
• 其他条款与20135合同一样。 The other stipulations are the same as those in Contract No. 20135.
satisfaction of our clients. • =Our new mode of packing turns out to our clients’ satisfaction. • =Our new mode of packing turns out satisfactory
to our clients.
demand. • 类似表达: • • be coming near be drawing near
• Christmas Day is approaching, pls make shipment
asap.
dispatch v. & n. 发送；派遣
• 也可写作：despatch=make shipment, ship the
商务英语写作实务课件Unit 14
I. Format
Salutation Body: 1. a quotation or an attention-grabbing short story to catch the readers’ attention 2. a description of the product in the readers’ interest to arouse their interest 3. evidences of inspiring the readers’ desire to buy your product to stimulate their desire 4. encouragement to act immediately to induce their action of purchase Complimentary Close Signature
Section Two Samples
Sample 1
Dear Sirs, Did you know it equally costs $10,000.00 for efficiency your staff waste every year? Of course you know the damage of inefficiency operation to your company, please contract our training to save your company money. To upgrade the work efficiency of your employees, you may now contract “How to Efficiently Work”, a training seminar tailored to your employees. Further, we will conduct the seminar at your company during the time most convenient for your busy staff. “How to efficiently Work” reviews increase of staff motivation, development of a good interest in work, efficiency standards, rational plan goals, and much more. An efficient staff will meet your specific needs. Over 100 companies around the country will attest to the practicality of this training program. Submit your request at our website: www. or call this toll-free number : 0099-8899-8384. You will get a satisfactory answer!
世纪商务英语写作训练第五版第一单元课后答案
世纪商务英语写作训练第五版第一单元课后答案1. —__________________?— Sure, no problem. First, go see Cindy and tell her where you're going and when. [单选题] *A. Will the company reimburse everythingB. Will I use the card for everythingC. Can you fill me in(正确答案)2. — What does the customer's complaint say?— _________________. [单选题] *A. He says he will write us a thank-you letterB. He says he hasn't gotten back the monitor for repairs.(正确答案)C. He wants to know whether we could give him a discount3. — Could you be so kind as to turn down that rock “n” roll? I'm preparing for tomorrow's meeting report.— ______________. [单选题] *A. It's none of you businessB. No, I don't think soC. Sure. Sorry to disturb you(正确答案)4. — I had a really good weekend at the seaside.—____________. [单选题] *A. Oh, that's very nice of youB. Oh, I'm glad to hear that(正确答案)C. It's a pleasure5. — Thanks for inviting me, John, but I've already made other plans.—________Maybe another time. [单选题] *A. I hope you enjoy it.B. That's good.C. Oh! I'm sorry to hear that.(正确答案)6. —I'm really fed up with Larry!—________ [单选题] *A. I'm sorry to hear that.B. Really?C. Hey, what's up?(正确答案)7. — I thought that if I could get your support first, it might make getting approval easier. — _________ . [单选题] *A. We will need another four thousand dollars to cover the costB. Well, you've got my support on this(正确答案)C. You only need a budget increase for the first order8. —Aunt Cindy, do you shop online often?—________. [单选题] *A. No, I don't think so.B. That's a good idea.C. Yes. It's very convenient and the price is often lower than in store.(正确答案)9. —Okay, what is the decision?—As you know, we have been a privately held, family-owned company for over 120 years,_____. [单选题] *A. and I think it definitely has a bright futureB. but it may be time to consider some major changes(正确答案)C. but the company faces tough competition10. —You mean... like becoming a publicly-traded company?—That's right. ______________ . [单选题] *A. It's something we should give serious consideration to(正确答案)B. It will still be a privately held companyC. It will become a privately held company11. —I'll be away on a business trip. Would you mind signing for my express delivery?—________________. [单选题] *A. have no timeB. I'd rather notC. I'd be happy to(正确答案)12. — What is the distance between the new building and your office?— _________________. [单选题] *A. It is near to the bus stopB. It is about 15 kilometers(正确答案)C. It is very close13. —______________—Yes, I think so./Yes, business Class [单选题] *A. When do you plan to leave?B. Where shall I make hotel reservation?C. Will you fly business class?(正确答案)14. — They want to make sure you're paying taxes on the money you make.— ________ . [单选题] *A. We're paying alright(正确答案)B. At least, our records for money in are very completeC. That's something you can improve by talking to human resources15. —Are there any disadvantages to shopping online?—___________. But I think this problem will be solved soon. [单选题] *A. It makes life easyB. It takes some time for the stuff you buy online to arrive(正确答案)C. The stuffs you buy online arrives quickly.16. —We've done very well so far but if we want to see serious growth ______________.—Yeah...maybe. But I have my doubts. [单选题] *A. it might be time to stick to original business modelB. it might be time not to change company modelC. it might be time to ditch our old business model and go public(正确答案)17. —Have you ever tried shopping online?—No, never. ____________, especially for clothes and shoes. [单选题] *A. I prefer to actually see and touch what I'm buying before I pay for it(正确答案)B. I prefer not to actually see and touch what I'm buying before I pay for itC. I would rather surf online and I pay for it immediately18. —________________ , but I still have the feeling that it's not safe enough.—I couldn't agree more. That's why I only do street shopping. [单选题] *A. Paying online is much unsafe than beforeB. Paying online is less safer than beforeC. Paying online is much safer than before(正确答案)19. —Hello, Sir,___—I'd like to order a pizza. [单选题] *A. What do you do?B. How are you?C. What can I help?(正确答案)20. —__________________?— I expect to depart for Frankfurt on Sunday, September 1st, any time after 13:00 pm. [单选题] *A. How would you like to goB. Where shall I make hotel reservationC. When do you plan to leave(正确答案)21. — How would you like to go?—__________________. [单选题] *A. I'll get in touch with the railroadB. I'd like to fly to Frankfurt for a stay of two days(正确答案)C. I expect to depart for Frankfurt on Sunday, September 1st22. — How do you calculate the fee if we ask you to move the office furniture?— _________________. [单选题] *A. We can give you a 10% discountB. Sorry, we are not available these daysC. The cost depends on the floor to move to, the distance between two places and the amount of the furniture to move(正确答案)23. — How is the weather in Autumn?—_______ [单选题] *A. It is cool and windy.(正确答案)B. I like autumn.C. Yes, it is.24. —Amy, do you shop online often?— ______________. [单选题] *A. No, I don't think soB. That's a good ideaC. Yes. It's very convenient and the price is often lower than in store(正确答案)25. —Hello, this is Lucas Bowen. I'd like to order some machines.—___________. When do you need them?[单选题] *A. Sorry, I am busyB. No problem(正确答案)C. No, you can do it online26. ---Morning Maggie. Could you talk briefly about your career development？---__________. [单选题] *A.Good morning, Mr. Marx. I’m going to do a brief about my latest work and performance.B.Sure, Mr. Marx. Thanks for giving me this opportunity. I started as a clerk in this company...(正确答案)C.Sorry, Mr. Marx, but I don’t like my boss at all. I think he is too serious and critical.27. ---Good morning. __________?---Good morning! I need a check to send to my publisher in New York. [单选题] *A.What can I do for you, Madam(正确答案)B.What do you want to buy, MadamC.Why do you come here, Madam28. ---What are they? __________?--- It’s a secret. But I’ll give you some hints, anyway. [单选题] *A.Is it a secret?B.Can I have an idea about them?(正确答案)C.Why do you keep it a secret?29. ---Thanks for inviting me, John, but I’ve already made other plans. --- __________. Maybe another time. [单选题] *A. I hope you enjoy it.B. That’s good.C. Oh! I’m sorry to hear that.(正确答案)30. ---I had a really good weekend at the seaside. --- ____________________. [单选题] *A. Oh, that's very nice of you.B. Oh, I'm glad to hear that.(正确答案)C. It's a pleasure.31. —Will you go to join the club?—（） *A. Yes, I want to make friends.(正确答案)B. Yes, I want to join the art club.(正确答案)C. I will join the music club.(正确答案)D. Yes, I will.(正确答案)32. —Do you know Tom?—（） *A. Yes, he is our monitor.(正确答案)B. Yes, he is cool.(正确答案)C. Of course, he is handsome.(正确答案)D. Sure, he studies very well.(正确答案)33. —I’m really sorry to have kept you waiting.—（） *A. It doesn’t matter.(正确答案)B. That’s OK, let’s go into the park.(正确答案)C. OK, let’s go.D. Well, be on time next time.34. —There are so many people in your house. What are you doing? —（） *A. We are having a party.(正确答案)B. There is a meeting in my house.(正确答案)C. They are all my neighbors, we are just chatting.(正确答案)D. I am the host.35. —What do you usually do in your spare time?—（） *A. We usually play football.(正确答案)B. I often surf the internet.(正确答案)C. I always read books in the library.(正确答案)D. I usually go shopping with my friends.(正确答案)36. —I wonder if I could use your phone.—（） *A. Sorry, I’m busy.B. Sorry, it doesn’t work.(正确答案)C. No, I can’t.D. Sure ,here you are .(正确答案)37. —Sorry to trouble you, sir. I’m looking for the hospital. —Well,（） *A.I’m not sure,but I think it’s over there.(正确答案)B. let me think.C.Walk down this street to the end.(正确答案)D.let me have a look.38. —I can’t finish reading the book within this week. —（） *A. It doesn’t matter,you can renew it .(正确答案)B. B. Take it over .C. You’d better not .D. Take your time.(正确答案)39. —Can I borrow your color pencil?—（） *A. Sorry, I don’t have any .(正确答案)B.No, it’s mine.C.Yes,here you are.(正确答案)D.I have one.40. —May I take your order now?—（） . *A. No, I’m in trouble now.B. Yes, I’d like a dish of chicken.(正确答案)C. Yes, we obey orders .D.Sorry, please wait a moment.(正确答案)41. Writing.Suppose you were not satisfied with your present conditions or environment of your work, now you are asked to write to your boss about your complaints and suggestions for the development of the company you work for. (English word limit:150~250). [填空题] *_________________________________。
世纪商务英语第5版答案
世纪商务英语第5版答案1、—______?—He can do kung fu.（）[单选题] *A. What does Eric likeB. Can Eric do kung fuC. What can Eric do(正确答案)D. Does Eric like kung fu2、Almost every one of us could see her anxiety from the（）on her face. [单选题] *A. appearanceB. feelingC. movementD. expression(正确答案)3、I gave John a present but he gave me nothing_____. [单选题] *A.in advanceB.in vainC.in return(正确答案)D.in turn4、I’m not sure whether we’ll go on ______ foot or by _____ bike? [单选题] *A. the; theB. /; theC. /; /(正确答案)D. the; /5、29．There is a book in your left hand. What’s in your ___________ hand? [单选题] * A．the othersB．other (正确答案)C．anotherD．others6、_____ Lucy _____ Lily has joined the swimming club because they have no time. [单选题] *A. Not only; but alsoB. Neither; nor(正确答案)C. Either; orD. Both; and7、76．—Could you tell me ________the bank?—Turn right and it's on your right. [单选题]* A．how get toB．how to getC．how getting toD．how to get to(正确答案)8、—Is this Tony’s history book?—No, it isn’t ______.（）[单选题] *A. himB. his(正确答案)C. heD. himself9、Mum is ill. I have to _______ her at home. [单选题] *A. look after(正确答案)B. look forC. look outD. look forward to10、Leave your key with a neighbor ___ you lock yourself out one day [单选题] *A. ever sinceB. even ifC. soon afterD. in case(正确答案)11、The storybook is very ______. I’m very ______ in reading it. （）[单选题] *A. interesting; interested(正确答案)B. interested; interestingC. interested; interestedD. interesting; interesting12、_______, Mr. Smith. [单选题] *A. Here your tea isB. Here is your tea(正确答案)C. Here your tea areD. Here are your tea13、Kids will soon get tired of learning _____ more than they can. [单选题] *A. if they expect to learnB. if they are expected to learn(正确答案)C. if they learn to expectD. if they are learned to expect14、This kind of work _______ skills and speed. [单选题] *A. looks forB. waits forC. calls for(正确答案)D. cares for15、12．Who will ________ the Palace Museum after Shan Jixiang retires? [单选题] * A．in chargeB．in charge ofC．be in charge of (正确答案)D．be in the charge of16、I want something to eat. Please give me a _______. [单选题] *A. bookB. watchC. shirtD. cake(正确答案)17、Tom will _______ me a gift from Japan. [单选题] *A. takeB. getC. carryD. bring(正确答案)18、Thank you very much. You gave us ____ our factory needed. [单选题] *A. informationB. informationsC. the information(正确答案)D. the informations19、Mary, together with her children ,_____ some video show when I went into the sitting room. [单选题] *A. were watchingB. was watching(正确答案)C. is watchingD. are watching20、Since we have _____ money left,we can't afford the expensive computer. [单选题] *A. a littleB. a fewC. little(正确答案)D. few21、( ) ________ large the library is! [单选题] *A. WhatB. What aC. How(正确答案)D. How a22、45．—Let's make a cake ________ our mother ________ Mother's Day.—Good idea. [单选题] *A．with; forB．for; on(正确答案)C．to; onD．for; in23、Be careful with the knife. You may hurt _______. [单选题] *A. himselfB. ourselvesC. myselfD. yourself(正确答案)24、( )He killed the enemy guard and made away _________the villagers. [单选题] *A. with the helpB. with helpC. with help ofD. with the help of(正确答案)25、He studied harder to _______ his reading skills. [单选题] *A. improve(正确答案)B. rememberC. memorizeD. forget26、--Mom, I will not eat fast food this year. Believe me.--If you make a _______, you must keep it. [单选题] *A. jokeB. noiseC. mistakeD. promise(正确答案)27、______ my great joy, I met an old friend I haven' t seen for years ______ my way ______ town. [单选题] *A. To, in, forB. To, on, to(正确答案)C. With, in, toD. For, in, for28、—Look at those purple gloves! Are they ______, Mary?—No, they aren’t. ______ are pink. （）[单选题] *A. you; IB. your; MyC. yours; Mine(正确答案)D. you; Me29、——Can you come on Monday or Tuesday? ——Im afraid（）of them is possible. [单选题] *A.neither(正确答案)B. eitherC. noneD.both30、—What can I do to help at the old people’s home?—You ______ read stories to the old people. （）[单选题] *A. could(正确答案)B. mustC. shouldD. would。
30《世纪商务英语-写作训练》(第四版) (18)
Sample Study
Sample 1
To: Mr. Brown, General Manager From: B. Schneider Date: February 21, 2010 Subject: Holiday Performance of Country Joy’s Trade in 2009 Introduction The General Manager has asked me on 11 February 2010 to compile a report on the Holiday Performance of the Country Joy’s Trade in 2009. 2,000 questionnaires were issued, of which 1,607 were returned. A sheet summarizing the positive and negative responses as well as company statistics on destinations of holiday has been analyzed. Findings 1. Responses of Questionnaires a. Levels of Satisfaction Overall 87% of respondents were at least satisfied with their holiday (56% being very satisfied). Many letters received this sentiment: efficiency, value for money, superb hotels, etc. b. Complaints Overall 12% were disappointed and 1% very disappointed. The largest complaint was from 10% of visitors to Greece, complaining about staying in unfinished hotels. The second major concern was that 5% of those who traveled to Spain did not like the food. •
世纪商务英语写作训练Lesson-4-Sales-Letters
How to Write a Sales Letter
4.To encourage action This means confidently asking for the audience’s cooperation and specifying actions to be taken by the audience. As a writer, you must persuade your reader to take the action—to visit your company, to receive your representatives, to place an order, or click your website on the Internet. Notice the use of the imperative sentences with the verbs ―call‖, ―ask‖, ―speak‖, ―start‖ and ―send‖. The short, forceful verbs literally urge the reader to take immediate action. For example: Call us toll-free at 67382222 to place your order, or mail us your check or credit card number.(imperative sentence)
Sample Anaቤተ መጻሕፍቲ ባይዱysis
Sample 1: Dear Sirs: Mark Twain once remarked, ― Always do right. This will gratify some people, and astonish the rest.‖ Perhaps this is one of the reasons our phoenix is so popular among the car owners. Doing right by our customers and their cars is the object we have been pursuing. But it is not tricky because your mending shop is well equipped to keep cars in a perfect running condition.
20《世纪商务英语-写作训练》(第四版) (4)
Letters of Congratulations
Objectives
Letters of Congratulations
A letter of congratulations, or congratulation letter, is used in both personal and business situations. Their primary purpose is to formally congratulate a person or an organization for an outstanding achievement. This letter is a great gesture to maintain personal as well as professional relationships. Everyone likes to have accomplishments acknowledged. Such a letter makes the recipient proud of his or her success. Whether written to a close friend or a distant business associate, the letter should be full of enthusiasm and happiness. The letter has to tell how much happy you are on hearing the news of his or her success. It may be short, but it should contain personal remarks or references.
《世纪商务英语——外贸函电》教师用书
世纪商务英语外贸函电(教师用书)English Letter Writing in Foreign Trade主编吴思乐胡秋华副主编高文峻大连理工大学出版社前言《世纪商务英语—外贸函电》是新世纪高职高专教材编委会组编的商务英语类课程规划教材之一。
本书主要针对高职高专商务英语和其他涉外经贸专业的学生，也可以作为其他层次涉外经贸专业的外经贸英语教材。
同时，对正在从事或即将从事涉外经贸活动和贸易洽谈工作的广大外贸工作者来说，本书还可作为自学参考资料。
为方便教学和自学者学习，我们编写了与之配套的练习答案，并提供了常用表达部分的译文。
希望本书能对我们的读者有所帮助。
编者ContentsUnit 1 Fundamentals of Modern Business Letter Writing (4)第一章现代商务函电写作的基本知识Unit 2 Establishing Business Relations (7)第二章建立业务关系Unit 3 Inquiry (12)第三章询盘Unit 4 Offer (17)第四章发盘Unit 5 Counter-offer (22)第五章还盘Unit 6 Acceptance and Confirmation (27)第六章接受与确认Unit 7 Order and Contract (32)第七章订单与合同Unit 8 Payment and L/C (37)第八章支付与信用证Unit 9 Packing (42)第九章包装Unit 10 Shipment (47)第十章运输Unit11 Insur ance (52)第十一章保险Unit12 Complaint, Claim and Settlement (57)第十二章抱怨、索赔及理赔Unit 1 Fundamentals of Modern Business Letter Writing 第一章现代商务函电写作的基本知识Part Five Practical Training1. Arrange the Following in Proper Form as They Should Be SetOut in a Letter.(1) Sender’s Name: Guangzhou International Trading Corp.(2) Sender’s Address: 198 Yueken Road, Tianhe District, Guangzhou,China(3) Sender’s Telephone: 85230000(4) Sender’s Cable Address: 5527GZ(5) Sender’s Telex Address: 3328 gz CN(6) Date: September 15, 2007(7) Receiver’s Name: Standard Oil Company(8) Receiver’s Address: 38 Fifth Avenue, London, U. K.(9) Subject: RefrigeratorsMessage:We thank you for your letter of September 3, 2007, inquiring for the captioned goods.The enclosed booklet contains details of all our refrigerators and will enable you to make a suitable selection.We look forward to receiving your specific inquiry with keen interest.Basically, there are four acceptable formats for business letters. Students can choose one of the layouts as his/her style. The following is just a sample. Guangzhou International Trading Corp.Address: 198 Yueken Road, Tianhe District, Guangzhou, ChinaTel: 85230000, Cable: 5527GZ, Telex: 3328 gz CNSeptember 15, 2007Standard Oil Company38 Fifth Avenue,London, U. K.Dear Sir or Madam:Subject：RefrigeratorsWe thank you for your letter of September 3, 2007, inquiring for the captioned goods.The enclosed booklet contains details of all our refrigerators and will enable you to make a suitable selection.We look forward to receiving your specific inquiry with keen interest.Yours faithfully,…2. Address an Envelope for the Above Letter.Since we use the Full-block Style for the letter composing, we should also use the Full-block Style for the envelope.Unit 2 Establishing Business Relations第二章建立业务关系Part Three Other Commonly Used Expressions and SentencesTypical Sentences1. We are one of the leading importers of ceramic products in America. We’dlike to establish business relationship with your corporation. (我们是美国陶瓷制品的主要进口商之一，愿与贵公司建立业务关系。
世纪商务英语综合教程第五版基础篇翻译题
TranslationUnit1:Language for Business1.九寨沟以其自然美景吸引了众多旅游者。
（natural beauty）Eg: Jiuzhaigou has capitalized on（利用）its natural beauty to attract lots of tourists.2.你应该利用你的经验，获得报酬更高的工作。
（higher payment）Eg: You should capitalize on your experience to get the job with higher payment.3.这家公司利用优越的地理位置拓展了海外市场。
（geographic position）Eg:This firm expanded the Overseas market（拓展海外市场）by capitalizing on their advantageous geographic position.4.我们要申请商标注册。
（apply for申请）Eg:We’d like to apply for the registration of our trademarks.5.如果你英语口语好,你应在这家美国公司找一份工作。
（have a good command of掌握）Eg:If you have a good command of oral English, you should find a job in this American company.6.在明天的求职面试中你应与面试者保持眼神交流以表示你的自信。
（job interview）Eg:You need to maintain eye contact（保持眼神交流）with the interviewer to show your confidence（展现你的自信）in the job interview tomorrow.7.我们将利用我们的优势卖给出价最高、最好的人。
《世纪商务英语——外贸函电》参考书5[整理版]
![《世纪商务英语——外贸函电》参考书5[整理版]](https://img.taocdn.com/s3/m/67aa226f178884868762caaedd3383c4bb4cb498.png)
Counter-oer第五章还盘Prt Three Other Commonly Used Expressions nd SentencesTypicl Sentences1．s this is n order o substntil size, we cnnot sely undertke to complete its mnucture in month. (由于这是一笔大订单，我们没有把握在一个月内完成生产。
)2．Unortuntely we cnnot ccept your oer. The prices you quoted re much higher thn those o other mnucturers. (很遗憾我们不能接受贵方报盘。
贵方报价比其他厂商所报价格高得多。
)3．We do not see ny dvntge in your quottion, nd would like to know whether you hve ny better price to oer. (我们在贵方的报价中看不到任何优势，不知贵方是否可以给我们报一个更好的价格。
)4．Our counter-oer is well ounded nd workble. We cn lso oer 10% discount or orders over 10000 pieces. (我们的还盘是很合理的/做得开的。
如果你们的订单超过一万件，我们可以提供10%的折扣。
)5．Owing to shortge o stock, we regret tht we re unble to ccept your repet order. (由于库存短缺，很抱歉我方不能考虑接受贵方续订单。
)6．Owing to hevy bookings, we cnnot ccept resh orders t present. (由于大量的订货，我们目前不能接受新订单。
世纪商务英语写作训练
世纪商务英语写作训练English: Writing in business English is an essential skill for anyone working in an international business environment. It involves effectively communicating ideas, information, and messages in a clear and concise manner. Business writing includes various types of documents such as emails, reports, memos, proposals, and presentations. Each type requires a specific format and style, but all share the common goal of conveying information effectively. Good business writing should be professional, persuasive, and informative. It should use a tone that is appropriate for the audience and reflect the organization's values and brand. Additionally, it should be well-organized, using headings, bullet points, and paragraphs to structure the content. Grammar, spelling, and punctuation should be accurate to ensure clarity and credibility. To improve business writing skills, one can practice by writing regularly, seeking feedback from colleagues or mentors, and studying and analyzing well-written business documents. Reading business publications, industry reports, and case studies can also help improve vocabulary and understanding of different business concepts. Finally, it is importantto revise and edit one's writing to ensure it is error-free and communicates the intended message effectively.中文翻译: 在国际商务环境中，商务英语写作是任何从事相关工作人员的重要技能。
商务英语写作练习参考答案
商务英语写作练习参考答案课后练习参考答案Chapter One Parts and Formats of Business Letters1. Use the following information to type a letter:Human Resources, Global SecuritiesWorld Financial Center, North Tower - 250 V esey StreetNew Y ork, NY 10281-1332July 20, 2007Professor Lyndon KentonBusiness Department, University of TennesseeKronxwille, Tennessee 37916Dear Professor Lyndon Kenton,We are considering Joanne Tucker for our Analyst Training Program at Global Securities. She is a promising candidate, and we need more detailed information about her education and your opinion of her ability to handle the rigors of training. Ms. Tucker submitted your name not only as her professor but also as her faculty advisor.In addition to the long hours involved in training, candidates must have a sound, logical approach to problem solving. We are looking for people who are not afraid to express their ideas and who exude confidence in their manner and deed. The job of financial analyst requires not only technical knowledge of the market but also extensive people skills, and we appreciate any information about Joanne Tucker that will help guide our decision.We need your letter of recommendation no later than May 30, but would appreciate it earlier, if convenient. Y our evaluation will be kept strictly confidential in accordance with our governing by-laws. Thank you for your time on Ms. Tucker's behalf. Sincerely yours,Sandra Blackmon2. Read the following passage, list the main points and then discuss about it.（答案略）Chapter two Sales Letters 1.Translate the following sales letter into Chinese:尊敬的顾客：我们P&S系统有限公司向您介绍即将为您提供的新系列产品，可确保您的办公室更加安全。