商务英语入门第四章_外教社修订版

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Management
What is management?
Directing
— Directing is the use of influence to motivate employees to achieve organizational goals.
— Directing involves motivating entire departments and divisions as well as those individuals working immediately with the manager.
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Management
What is management?
Planning
— The SWOT analysis is an extremely useful tool for understanding and decisionmaking for all sorts of situations in business and organizations.
— Organizing (Implementation) makes optimum use of the resources required to enable the successful carrying out of plans.
— Thinking: How to organize your home?
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Management
What is management?
— Contingency planning (应急计划) ✓ It is the process of preparing alternative courses of action that may be used if the primary plans don’t achieve the organization’s objectives.
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Lead-in activities
Qualities of a Good Entrepreneurs
?Persev erance Whatever business you might be setting up, there are times where you will face problems. It is moment like this that you will need to hold on and persevere. You will have to believe in yourself and your products and services in order to succeed.
?Interpersonal Skills Business is all about dealing with people and you
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Management
What is management?
Management can be defined as the application of planning, organizing, directing, and controlling functions in the most efficient manner possible to accomplish meaningful organizational objectives.
— Tactical (short-range) planning (战术规划/短期规划) ✓ It is the process of developing detailed, shortterm strategies about what is to be done, who is to do it, and how it is to be done.
The theme management is that a central person must — by using such skills as decision making, communication and objective setting — coordinate the work activities of others to achieve organizational objectives.
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Chapter
Management
What is management?
Planning
— Operational planning (运营规划) ✓ It is the process of setting work standards and schedules necessary to implement the tactical objectives.
— Planning is a task that each manager must do every day. It is a continuous process.
— Planning is basically mental. It requires thinking things through logically.
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Management
What is management?
Planning
Planning answers several fundamental questions for managers: — How can we get there from here?
✓This is the most important part of planning. It takes four forms:
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Management
What is management?
Planning
— Strategic (long-range) planning (战略规划/长期规划) ✓It determines the major goals of the organization as well as the policies, procedures, and strategies for obtaining and using resources to achieve those goals.
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Lead-in activities
An effective executive is indispensable to the growth of corporation.
Can you name some famous entrepreneurs? Identify effective managerial qualities.
4 高等学校英语拓展系列教程
Chapter Management
主 编：任书梅 王璐 副主编：曹颖
外语教学与研究出版社
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Management
Chapter 4
Management
管理
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Management
Lecture Outline
Lead-in activities 导入活动 What Is Management? 什么是管理？ Organizational Structure 组织结构 Management Levels 管理层次 Managerial Roles 经理人角色 Management Skills 管理技能
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Management
What is management?
Org源自文库nizing
— Organizing involves the assignment of tasks, the grouping of tasks into departments, and the allocation of resources to departments.
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Management
What is management?
Planning
Planning answers several fundamental questions for managers: — What is the situation now? — What is the state of the economy and other
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Management
What is management?
Directing
Two directing styles: — Autocratic leadership (专制型领导)
It means providing subordinates with detailed job instructions. — Democratic leadership (民主型领导) The manager consults with subordinates about job activities, problems, and corrective actions.
— SWOT stands for strengths, weaknesses, opportunities, and threats.
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Management
What is management?
Planning
Planning answers several fundamental questions for managers: — Where do we want to go? — How much growth do we want? — What is our profit goal? — What are our social objectives? — What are our personal development objectives?
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Management
What is management?
Planning
— Planning decides what needs to happen in the future (today, next week, next month, next year, over the next 5 years, etc.) and generating plans for action (What to do?)
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Management
What is management?
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Management
What is management?
Planning
— Planning means defining goals for future organizational performance and deciding on the tasks and use of resources needed to attain them.
environments? — What opportunities exist for meeting people’s needs? — What products and customers are most profitable? — Why do people buy (or not buy) our products? — Who are our major competitors? — What threats are they to our business?
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Lead-in activities
Do you have what it takes to be a good entrepreneur?
Is it something that you could learn or rather something that is innate (天生的)?