商务英语入门第四章_外教社修订版
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基础商务英语第四册Unit4
2. Parties involved in lawsuits 3. Terms of information technology
Text I
Warm-up
Background
Detailed Reading
1. Do you know the differences between a cartel and a trust?
பைடு நூலகம்
Activation
4. Put the following words into appropriate categories.
appeal decree judgment networks protocol verdict application evidence jury overturn ruling witness Category
Text I
Warm-up
Background
Detailed Reading
2. What anti-monopoly cases do you know? A recent example of a cartel was between Unilever and Procter & Gamble who were found guilty of price fixing washing powder in 8 European countries. The case that was conducted by the European Commission after a tip off from Germany company, Henkel. The resulting penalty was a 315 million euros fine, split between Unilever (104m Euros) and Procter &Gamble (211m Euros)
《商务英语口语(基础篇)》课件 商务英语口语 第四章
I booked a double room five days ago.
5
五天前我预订了一个双人房间。
12
1 Task
Project Four Hotel Accommodation
Part Ⅲ Language Expanding
6
What is the price of the room including tax?
很遗憾，所有的房间都已经住满了。
17
My name is David. I'd like to cancel my reservation for Friday.
我叫大卫，我要取消星期五的预约。
18
I made a reservation at your hotel for 16 people, now we'd like to check in. 我在贵酒店为16人预订了房间，现在我们想入住。
商务英语口语（基础篇）
Project Four Hotel Accommodation
In the hotel industry, the front office welcomes guests to the accommodation
section: meeting and greeting them, taking and organizing reservations, allocating
2. Master the procedure of a. room reservation. b. check-in and check-out.
3. Have the ability to arrange accommodations for clients.
商务英语入门(任书梅)
Executive 高效管理者应具备的素质
精选ppt
11
Warm-up activities
❖ What qualities do you admire? ❖ Do you think you have some qualities to
be a manager? What are they? ❖ What qualities do you want to cultivate
精选ppt
20
Questions for discussion
❖ What type of leadership do you prefer? ❖ What kind of leader would you like to be? ❖ How do you comment on these two types
❖ 对非经济类学生（如果学生认为难）可采用双语教
学。
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9
三、Chapter 2 Management
精选ppt
10
❖ What Is Management 什么是管理 ❖ Management Functions 管理职能 ❖ Organizational Structure 组织结构 ❖ Management Levels 管理层次 ❖ Managerial Roles 经理人角色 ❖ Management Skills 管理技能 ❖ 课外阅读：What Makes an Effective
商务英语入门
任书梅
精选ppt
1
❖ 本书主要内容及编写特色 ❖ 课时安排 ❖ 以Management 章节为例看课堂处理 ❖ 案例处理方式 ❖ 考试方式
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2
一、主要内容与编写特色
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11
Warm-up activities
❖ What qualities do you admire? ❖ Do you think you have some qualities to
be a manager? What are they? ❖ What qualities do you want to cultivate
精选ppt
20
Questions for discussion
❖ What type of leadership do you prefer? ❖ What kind of leader would you like to be? ❖ How do you comment on these two types
❖ 对非经济类学生（如果学生认为难）可采用双语教
学。
精选ppt
9
三、Chapter 2 Management
精选ppt
10
❖ What Is Management 什么是管理 ❖ Management Functions 管理职能 ❖ Organizational Structure 组织结构 ❖ Management Levels 管理层次 ❖ Managerial Roles 经理人角色 ❖ Management Skills 管理技能 ❖ 课外阅读：What Makes an Effective
商务英语入门
任书梅
精选ppt
1
❖ 本书主要内容及编写特色 ❖ 课时安排 ❖ 以Management 章节为例看课堂处理 ❖ 案例处理方式 ❖ 考试方式
精选ppt
2
一、主要内容与编写特色
商务英语入门第四章_外教修订版PPT资料76页
Management
Group Activities
Threats: The computer as appliance. Volume buying and selling of computers as products in boxes, supposedly not needing support, training, connectivity services, etc. As people think of the computer in those terms, they think they need our service orientation less. The larger price-oriented store. When they have huge advertisements of low prices in the newspaper, our customers think we are not giving them good value.
Management
What is management?
•Planning Planning answers several fundamental questions for managers: What is the situation now? What is the state of the economy and other environments? What opportunities exist for meeting people’s needs? What products and customers are most profitable? Why do people buy (or not buy) our products? Who are our major competitors? What threats are they to our business?
商务英语入门 (修订版) Chapter 2
make a profit
part time
2
Chapter
Business Start-up
What Does It Take to Be an Entrepreneur?
See Opportunity Where Others Do Not — See opportunity and build your dream into reality, then realize Chinese Dream.
take some risks.
2
Chapter
Business Start-up
What Does It Take to Be an Entrepreneur?
Personal Traits
Bill Gates was born on October 28, 1955 in a family having rich business, political and community service background. His greatgrandfather was a state legislator and a mayor, his grandfather was vice president of national bank and his father was a lawyer.
Self-Motivated — Keep your focus; — Have your own motivation to go on and get
the work done; — Have the determination to get through the
tough times.
2
Bill strongly believes in hard work. He believes that if you are intelligent and know how to apply your intelligence, you can achieve anything.
商务英语阅读教程4Unit4textBppt课件
to WTO agreements, which are Ratify
signed by representatives of 批准
member governments and
ratified by their parliaments. Most of the issues that the WTO focuses on derive from previous
《知识产权协定》宗旨：减少对 国际贸易的扭曲与阻碍；促进对 知识产权在国际范围内更充分、 有效的保护；确保知识产权的实 施及程序不对合法贸易构成壁垒。
Translation 1
Extending the coverage of trade regulation to the national level, we will examine the relationship between national trade regulation and the world trading system, particularly export and import regulation.
elimination of preferences, on a
Substantial
reciprocal and mutually advantageous 实质的
basis." It was negotiated during
the United Nations Conference on Trade and Employment and was the
Agreement 马拉喀什协议
nations on 15 April 1994,
replacinTariffs and
Trade .
世纪商务英语阅读第四版(基础篇2)Unit 4
大连理工大学出版社
Reading Skill Focus
Scanning is used to obtain specific information from a piece of text. For example, use scanning to find a particular number in a telephone directory. Sometimes you can use both reading methods. After you have skimmed a piece of text to decide whether the text is of interest, you may wish to use scanning techniques to locate specific information.
大连理工大学出版社
Reading Skill Focus
1. What is the main idea of the passage?
(
B
)
A. Scientists are worried about New York City. B. Logging is destroying the rainforests. C. Governments make money from logging. D. Salmon are an endangered species. 2. How many species of salmon have become ( extinct in BC? D ) A. 27 B. 31 C. 137 D. 142
大连理工大学出版社
Reading Skill Focus
世纪商务英语阅读教程专业篇1第四版Unit_4
n. 产品 n. 制造业者，厂商 市场调查 媒体计划 产品推广 n. 品牌 n. 市场营销 媒体计划 n. 形象塑造 实体环境 n. 人员 n. 放置 目标市场 公共关系
distribution channel generic advertising at no cost marketing effort process drawback product pricing marketing mix charge junk mail sales strategy at regular price
4-2
Comprehensive Reading
Pre-reading Text A will concentrate on the introduction of the marketing concept and marketing mix. The standard four Ps and the extended three Ps will be covered in this text. By studying variations of seven elements of marketing mix, you should have the ability to reach multiple consumers within your target market. Now share your experience or ideas with your partners by discussing the following questions.
of
the
eight
definitions given below. If you like, compare the definitions here with others in a dictionary. If
商务英语(入门篇)
商务英语Business English入门篇Hi，欢迎你到“商务英语”的“入门篇”中来，很多人都觉得“商务英语”非常“高深”，似乎是“高不可攀”，可是当我们研究了BEC商务英语以及其他商务课程后，发现原来商务英语涉及到的内容并不都是专业得让人“望而却步”，商务英语的学习依然涉及到如何得体的introductions(介绍)、greetings(问候)等等基本的会话，在这些基础上，你才能进一步地学习有关marketing（市场）,sales(销售)等商务方面的知识。
所以把一些比较基本的社交英语以及简单的商务知识放在“入门”篇里学习，比如如何得体的进行“自我介绍”，如何“接听电话”，“收发传真”，“描述产品”以及基本的商务信函写作等等内容。
相信在“入门篇”里的学习使你可以应付外企环境中最基本的工作内容！现在我们就开始“入门”吧，说“入门”自然还要从学会得体的“自我介绍”开始，1. First Meetings 初次见面先预习一下本课中涉及的一些知识点吧：assistant 助理clerk 职员favorable impression 良好印象Personnel Manager 人事经理Managing Director（MD）总裁I'm new.我是新来的。
to be working together. 我们将一起工作。
to look forward to doing sth. 盼望做某事初次见面用语：Nice to meet you.很高兴见到你。
告别时用语：It was very nice to have met you. 能见到你我真高兴Hope to see you again. 希望能再次见到你。
第一天到公司上班，You must be nervous.你的心情一定挺紧张。
怎么才能给上级和同事留下 a favorable impression（良好印象）呢？西装革履的你看起来很cool，但你还是没有十分的把握。
商务英语翻译教程(第三版)Unit4 Organizations
（15） 摩托 （16） 吉普车 （17） 的士 （18） T恤 （19） 坦克 （20） 马拉松
ping-pang _____________
motor _____________
SEC 5
_____________ radar
_____________ jeep taxi _____________
SEC 5
SEC 6
（9） Motique 指流动商店。 （10） Bazaar 指集市。
SEC 7
SEC 8
返回
SECTION 3
SEC 1
I. 组织机构的语言特点（1）
SEC 2
SEC 4
组织机构名称在英语中属于专有名词范畴，其语用特征要求专词专用，一 个组织机构名称只能使用一种译名，其词语排列及组合、缩写形式都应该统一 不变，如“中国银行”，英译为the Bank of China （BOC），而不能作其他任 何更改。在书写上要求首字母大写，但是像of，the，and等虚词一般小写，如， the People’s Government of Gongyi District（巩义市人民政府）。
_____________ T-shirt _____________ tank marathon _____________
SEC 6
（7） 脱口秀 _____________ talkshow
（8） 马赛克 _____________ mosaik （9） 芭蕾 （10) 探戈
SEC 7
_____________ ballet tango _____________
SEC 4
SEC 5
SEC 6
英语国家的对等机构或者插入解释。
SEC 7
ping-pang _____________
motor _____________
SEC 5
_____________ radar
_____________ jeep taxi _____________
SEC 5
SEC 6
（9） Motique 指流动商店。 （10） Bazaar 指集市。
SEC 7
SEC 8
返回
SECTION 3
SEC 1
I. 组织机构的语言特点（1）
SEC 2
SEC 4
组织机构名称在英语中属于专有名词范畴，其语用特征要求专词专用，一 个组织机构名称只能使用一种译名，其词语排列及组合、缩写形式都应该统一 不变，如“中国银行”，英译为the Bank of China （BOC），而不能作其他任 何更改。在书写上要求首字母大写，但是像of，the，and等虚词一般小写，如， the People’s Government of Gongyi District（巩义市人民政府）。
_____________ T-shirt _____________ tank marathon _____________
SEC 6
（7） 脱口秀 _____________ talkshow
（8） 马赛克 _____________ mosaik （9） 芭蕾 （10) 探戈
SEC 7
_____________ ballet tango _____________
SEC 4
SEC 5
SEC 6
英语国家的对等机构或者插入解释。
SEC 7
商务英语基础教程04ppt课件
Functions of management
1. Planning: selecting a course of action - Strategic plans: long-range plans - Tactical plans: short-range plans
2. Organizing: structuring of resources - dividing work into small units - assigning tasks to individuals or groups - arranging jobs into specific departments - establishing lines of authority and accountability
machinery, raw materials, etc. - financial resources: money and other
valuable assets
What is management?
Management is the process of coordinating human, physical, and financial resources to achieve an organization’s objectives.
Functions of management
Top managers
Middle managers
First-line managers
Planning
★
▲
▲
Organizing
▲
★
▲
Staffing
▲
★
▲
Directing
商务英语初级教程1-4课件
Introduction to Business Eng lish
基础知识
学习商务英语的基础知识， 包括语法和词汇。
商务术语
掌握常见的商务术语，以便 在工作中有效沟通。
沟通技巧
学习在商务环境中进行有效 沟通的技巧和策略。
Greeting s and Introductions
商务问候
学习在商务场合中进行问候和介 绍的方式。
商务英语初级教程1-4课 件
欢迎来到商务英语初级教程1-4课件！在这个课程中，我们将介绍商务英语的 基础知识，包括问候和自我介绍、公司结构和部门、工作和责任、办公设备 和用品、电话礼仪和用语、电子邮件写作和礼仪、给予和接受指示、预约和 安排会议、旅行和交通、预订酒店和餐厅、谈判和讨价还价、演讲技巧和技 巧、商务文化和礼仪、商务函电写作技巧、全球商务和跨文化交流。
指令应该准确、简洁和易于理解。
积极反馈
2
提供及时的积极反馈，以便员工理解他
们的工作，并改进。
3
沟通技巧
了解有效沟通的技巧，以确保指令得到 正确的执行。
办公用品
掌握办公用品的常见名称和用 途，如文件夹和笔记本。
节能环保
学习如何在办公环境中实施节 能和环保措施。
Telep ho ne Etiq uette and Phrases
接听电话
学习接听电话的礼仪和常用 用语。
电Hale Waihona Puke 转接了解如何正确转接电话，并 提供准确的信息。
电话会议
掌握电话会议的礼仪和注意 事项。
会议礼仪
了解商务会议的礼仪要求和注意 事项。
名片交换
掌握正确的名片交换礼仪，以展 示专业形象。
C om pany S tructure and D epartm ents
商务英语入门第四章_外教修订版76页PPT
Management
Group Activities
Threats: The computer as appliance. Volume buying and selling of computers as products in boxes, supposedly not needing support, training, connectivity services, etc. As people think of the computer in those terms, they think they need our service orientation less. The larger price-oriented store. When they have huge advertisements of low prices in the newspaper, our customers think we are not giving them good value.
objeCtives.
Management
What is management?
Management
What is management?
•Planning Planning means defining goals for future organizational performance and deciding on the tasks and use of resources needed to attain them. Planning is a task that each manager must do every day. It is a continuous process. Planning is basically mental. It requires thinking things through logically.
商务英语入门PPT第四章市场营销
What is Marketing-----什么是市场营销
Marketing
Deciding what products to offer Setting prices
Developing sales promotions and advertising campaigns
Making products readily available
Marketing Concept
Aligning all functions of the company to focus on those needs.
Realized a profit by successfully satisfying customer needs over
the long-term
商务英语入门
------第四章 市场营销
本章要点
What is Marketing? The Marketing Concept The Marketing Mix The Product Life Cycle Understanding Buyer Behavior Marketing Research Market Segmentation
Direct supply/sale
零级渠道也叫直接渠道或直销，是厂家 将其产品直接销售给终端客户。常见的 形式有上门推销、邮购、电话推销、电 视直销以及厂家的直营机构等。其好处 在于成本较低，周转快，能及时获取市 场信息且公司对产品又很强的控制能力； 缺点是仓储运输费用、销售人员费用和 管理费用高，网络分散，覆盖面小。
3、Patience is bitter, but its fruit is sweet. (Jean Jacques Rousseau , French thinker)忍耐是痛苦的，但它的果实是甜蜜的。10:516.17.202110:516.17.202110:5110:51:196.17.202110:516.17.2021
外研社新时代职业英语《电子商务英语》教学课件Unit4
• Extensive Reading Five trends in China’s beauty market
FORWARD WITH E-COMMERCE
• Further Practice Key trends in China‘s beauty market
• My learning log
Байду номын сангаас
1 Chapter Market prospect analysis
consumers? What jobs do they do?
Market prospect analysis consists of the analysis of market What are their educational backgrounds?
products. You also have to observe and understand development more about your consumers, you
trends and government policies to find out whether the market definitely need to conduct research on
know how to evaluate the features of a
successful advertising campaign. There are
three major elements to consider: creativity,
the appeal of your spokesperson and the
but he is not sure whether it is worth the investment. According to Chapter 3, if your products can
最新商务英语入门_外教社修订版专业知识讲座
文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模
5 仿。文档如有不当之处，请联系本人或网站删除。
Chapter Production and Operations
Chapter 5
Production and Operations
生产与运作
文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模
— Finally comes the stage of folding the dough to make dumplings. You should hold a dough piece horizontally in your left hand, put a suitable amount of filling onto the central part, fold the side around the filling, press the upper-central part of it firmly and make firm and nice lace from left to right around the fold edge to make your finished product betterlooking and free from leakage.
process.
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5 仿。文档如有不当之处，请联系本人或网站删除。
Chapter Production and Operations
What Is Production and Operations?
Questions for Discussion
Control 物料管理、采购、库存控制 Controlling Production: Scheduling 控制生产：制订计划 Modern Production Techniques 现代生产技术 Productivity 生产率 Quality Management 质量管理
5 仿。文档如有不当之处，请联系本人或网站删除。
Chapter Production and Operations
Chapter 5
Production and Operations
生产与运作
文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模
— Finally comes the stage of folding the dough to make dumplings. You should hold a dough piece horizontally in your left hand, put a suitable amount of filling onto the central part, fold the side around the filling, press the upper-central part of it firmly and make firm and nice lace from left to right around the fold edge to make your finished product betterlooking and free from leakage.
process.
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5 仿。文档如有不当之处，请联系本人或网站删除。
Chapter Production and Operations
What Is Production and Operations?
Questions for Discussion
Control 物料管理、采购、库存控制 Controlling Production: Scheduling 控制生产：制订计划 Modern Production Techniques 现代生产技术 Productivity 生产率 Quality Management 质量管理
商务英语 Business English(入门篇)
商务英语Business English入门篇Hi，欢迎你到“商务英语”的“入门篇”中来，很多人都觉得“商务英语”非常“高深”，似乎是“高不可攀”，可是当我们研究了BEC商务英语以及其他商务课程后，发现原来商务英语涉及到的内容并不都是专业得让人“望而却步”，商务英语的学习依然涉及到如何得体的introductions(介绍)、greetings(问候)等等基本的会话，在这些基础上，你才能进一步地学习有关marketing（市场）,sales(销售)等商务方面的知识。
所以把一些比较基本的社交英语以及简单的商务知识放在“入门”篇里学习，比如如何得体的进行“自我介绍”，如何“接听电话”，“收发传真”，“描述产品”以及基本的商务信函写作等等内容。
相信在“入门篇”里的学习使你可以应付外企环境中最基本的工作内容！现在我们就开始“入门”吧，说“入门”自然还要从学会得体的“自我介绍”开始，1. First Meetings 初次见面先预习一下本课中涉及的一些知识点吧：assistant 助理clerk 职员favorable impression 良好印象Personnel Manager 人事经理Managing Director（MD）总裁I'm new.我是新来的。
to be working together. 我们将一起工作。
to look forward to doing sth. 盼望做某事初次见面用语：Nice to meet you.很高兴见到你。
告别时用语：It was very nice to have met you. 能见到你我真高兴Hope to see you again. 希望能再次见到你。
第一天到公司上班，You must be nervous.你的心情一定挺紧张。
怎么才能给上级和同事留下 a favorable impression（良好印象）呢？西装革履的你看起来很cool，但你还是没有十分的把握。
商务英语4-businessenglish_第四单元
商务英语/ 洽谈国际贸易/ 1A价钱Price某家公司的营业部经理和财务部经理为新产品的定价持相反意见，而且各有说辞。
英文正文A: I really think this price is too high. A price has to be based on costs and the profit you want.B: I know. But pricing has to be based on what customers want too, which differs from place to place and time to time.A: Yes, experience shows the same product is priced differently in different markets. But why so much higher in this market?B: There are many rich people in this area, so a skimming price is OK -- and even needed, because they think only a high price means a good product.A: But the market prices for other similar products are much lower. Buyers will notice the flexibility in the price structure, and buy from other companies.B: I don't think so. I think the others will have to raise their price ceiling to make customers believe that their products are as good as ours.中文翻译A: 我真的认为这个价钱太高。
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4
Chapter
Management
What is management?
Organizing
— Organizing involves the assignment of tasks, the grouping of tasks into departments, and the allocation of resources to departments.
— Planning is a task that each manager must do every day. It is a continuous process.
— Planning is basically mental. It requires thinking things through logicalement
What is management?
4 高等学校英语拓展系列教程
Chapter Management
主 编：任书梅 王璐 副主编：曹颖
外语教学与研究出版社
4
Chapter
Management
Chapter 4
Management
管理
4
Chapter
Management
Lecture Outline
Lead-in activities 导入活动 What Is Management? 什么是管理？ Organizational Structure 组织结构 Management Levels 管理层次 Managerial Roles 经理人角色 Management Skills 管理技能
4
Chapter
Management
What is management?
Planning
— The SWOT analysis is an extremely useful tool for understanding and decisionmaking for all sorts of situations in business and organizations.
4
Chapter
Management
What is management?
Planning
— Operational planning (运营规划) ✓ It is the process of setting work standards and schedules necessary to implement the tactical objectives.
The theme management is that a central person must — by using such skills as decision making, communication and objective setting — coordinate the work activities of others to achieve organizational objectives.
— Tactical (short-range) planning (战术规划/短期规划) ✓ It is the process of developing detailed, shortterm strategies about what is to be done, who is to do it, and how it is to be done.
4
Chapter
Management
Lead-in activities
Do you have what it takes to be a good entrepreneur?
Is it something that you could learn or rather something that is innate (天生的)?
environments? — What opportunities exist for meeting people’s needs? — What products and customers are most profitable? — Why do people buy (or not buy) our products? — Who are our major competitors? — What threats are they to our business?
— Contingency planning (应急计划) ✓ It is the process of preparing alternative courses of action that may be used if the primary plans don’t achieve the organization’s objectives.
4
Chapter
Management
Lead-in activities
Qualities of a Good Entrepreneurs
?Persev erance Whatever business you might be setting up, there are times where you will face problems. It is moment like this that you will need to hold on and persevere. You will have to believe in yourself and your products and services in order to succeed.
4
Chapter
Management
Lead-in activities
An effective executive is indispensable to the growth of corporation.
Can you name some famous entrepreneurs? Identify effective managerial qualities.
4
Chapter
Management
What is management?
4
Chapter
Management
What is management?
Planning
— Planning means defining goals for future organizational performance and deciding on the tasks and use of resources needed to attain them.
4
Chapter
Management
What is management?
Directing
Two directing styles: — Autocratic leadership (专制型领导)
It means providing subordinates with detailed job instructions. — Democratic leadership (民主型领导) The manager consults with subordinates about job activities, problems, and corrective actions.
4
Chapter
Management
What is management?
Planning
Planning answers several fundamental questions for managers: — How can we get there from here?
✓This is the most important part of planning. It takes four forms:
?Interpersonal Skills Business is all about dealing with people and you
4
Chapter
Management
What is management?
Management can be defined as the application of planning, organizing, directing, and controlling functions in the most efficient manner possible to accomplish meaningful organizational objectives.
4
Chapter
Management
What is management?
Planning
— Planning decides what needs to happen in the future (today, next week, next month, next year, over the next 5 years, etc.) and generating plans for action (What to do?)
4
Chapter
Management
What is management?
Planning
— Strategic (long-range) planning (战略规划/长期规划) ✓It determines the major goals of the organization as well as the policies, procedures, and strategies for obtaining and using resources to achieve those goals.