商务英语写作

1.3 X theory and Y theory of management styles
• Theory X : • traditional style, • meet lower level of human needs,
exercise strong control over the employees, • employ external incentives E. G. job and paycheck
• Trust and openness lead to better communication between two people
• In business we aim at both task –oriented communication and emotional communication
By Carol M. Lehman ( Thomson publishing house)
Part 1 Fundamentals
• Theories related to communications
– Human needs – Stroking and Johari window – Theory X and Theory Y – Marketing concept – Intercultural knowledge /SRC
• Theory Biblioteka Baidu : • Modern style • Meet higher level needs • Balance control and individual freedom • Lessen the external motivation • E.G empowerment
1.4 Changes in marketing Mix from 4 Ps to 4Cs
Chapter 1
1.2 Trust Leads to Reciprocal Sharing Depicted in Expanded Open Area in Johari Window
1.2 Johari window
• 1. Free or open area---what we know about ourselves and others about us.
• Product ---design or production • Price and place –distribution • Promotion--- marketing communication • The 4ps determine how a good or service
is made and provided , how much it cost, where it is distributed and how it is presented in all company communication
4 cs
• Customer –focus on customers wants and needs versus product
• Cost – what it cost a customer to own a product instead of how to price a product ( e. g. car/ considering the repair cost)
book • Part IV Problems to be tackled in this
course • Part V Requirements for teachers
Books that has influence on me
• Basic Business Communication (1991) • By Raymond V. Lesikar • Business communication ( 1998) ( 2005)
• Stroking • Transactional term (相互作用分析） for
identifying the way others give recognition to a person • Positive stroke , E.g. receiving congratulatory phone calls or letter • Negative stroke, E.g. receiving hurtful comments
• The purpose is to expand the open area , decrease the bind and hidden area , therefore leading to higher level of interpersonal sharing.
• Trust is something that must be earned.
• 2. blind area--- others know about us , but we don’t know about ourselves
• 3. hidden area --- Things we know about ourselves ,other don’t know
• 4. unknown area--- things we don’t know and others don’t know about us
商务英语写作
胡云坤 May 26, 2007
Outline
• Part I Fundamentals of business writing • Part II Criteria for effective business
Writing • Part III Contents and formations of the
1.1 Maslow’s Hierarchy of Needs
Human needs
• Lower level needs
– physiological – Safety – Social
Higher level needs
- Esteem - Self-actualization
1.2 stroking and Johari window