商务英语短文阅读2

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商务英语阅读(第二版)参考译文 王关富编

商务英语阅读(第二版)参考译文 王关富编

Chapter 1 Why China Works中国是今年唯一呈现出重大发展的主要经济体(economy),由于它通常是唯一敢于打破经济教科书中每一条例的经济体。

事实上,中国不像其他五大经济体那样发展缓慢的主要原因是,它宏观调控的能力(its capacity for macro-economic control)。

为什么中国市场经济体系奏效?(market economic system)目前,欧美等国正通过银行及汽车业国有化及金融业实施新的有力规定(regulations),走向宏观调控。

但问题更加紧迫(the question has a new urgency)。

中国看上去最能驾驭(navigate)七十年内最糟的经济滑坡(downturn)。

在危机中,中国官员既能吸取像西方同行(counterparts)的传统市场工具,也能吸取中国市场经济体系的积累经验(arsenal)。

去年早期,由于房地产市场(housing market)过热,中国官员仅命令银行削减房贷(cut back on housing loans),然后随着房屋销售量下降(fall),他们提供类似更低的房屋购置税(lower taxes on home purchases)。

最近几周,他们展开类似西方的经济救援行动(launch economic rescue efforts),其中包括价值6000亿的大计划以增加政府开支和大幅利率削减(ramp up government spending)(big interests cuts)。

但同时,他们也发布在西方国家眼里是不合理的干涉的命令,例如,上周中国官员召集包括钢铁建筑等行业的国有行业并购(buy up)国内外新资产(at home and abroad)以积极(actively)发挥在经济中的作用。

曾把中国宏观调控视为不成熟经济的弊病(immature economy),现在是稳定的保障(bulwark of stability)。

商务英语阅读Chapter2-A-Changed-Global-Reality-世界经济格局新变化

商务英语阅读Chapter2-A-Changed-Global-Reality-世界经济格局新变化

Chapter2 A Changed Global Reality 世界经济格局新变化Say this for the young century: we live in interesting times. Not quite 2 1⁄2 years ago, the world economy tipped into the most severe downturn since the Great Depression in the 1930s. World trade slowed sharply. Unemployment lines grew longer, especially in the old industrial economies. Financial institutions that had seemed as solid as granite disappeared as if they were no more substantial than a bunch of flowers in the hands of an old-style magician. 对于新世纪,我们得这样说:我们生活在一个有趣的时代。

差不多两年半之前,世界经济陷入了20世纪30年代经济大萧条时期以来最惨重的低迷状态。

世界贸易进程大幅放缓。

失业队伍也越来越快,这在旧工业经济体系表现尤为突出。

原来坚如磐石的金融机构也消失了,似乎还不如老套的魔术师变的花束看起来真实。

Given that the scale of the downturn was so epochal, it should not be surprising that the nature of the recovery would likewise be the stuff of history. And it has been. As they make their way to Davos for the annual meeting of the World Economic Forum (WEF) by helicopter, bus, car or train (which is the right way to do it), the members of the global economic and political elite will find themselves coming to terms with something they have never known before. 考虑到经济衰退幅度如此的跨时代,经济复苏进程会很慢也是理所当然的,对此我们不应该感到吃惊。

商务英语阅读教程2——英译汉

商务英语阅读教程2——英译汉

Unit 11. The World Bank’s key role is to improve living standards and assist developing nations through making credit and other forms of assistance available to achieve a sustainable development.世界银行的关键作用是通过提供信贷和其他形式的援助来实现可持续发展来提高生活水平和协助发展中国家。

2. So in order to smooth out the international business cycle, and thus reduce the duration and damage of recessions, OPEC could temper oil prices and control booming or slumping economic growth.所以为了消除国际商业周期,从而减少经济衰退的时间和损失,石油输出国组织可以调低油价,控制经济增长或萧条。

3. Its members benefit from liberalized trade gaining access to a larger demand market, new technologies, managerial techniques, raises in living standards, and employment opportunities.其成员受益于自由贸易进入更大需求市场,新技术,管理技术,提高了生活水平和就业机会。

4. Under his influence, the organization’s international secretariat was established in Paris and he was instrumental in creating the ICC International Court of Arbitration in 1923.在他的影响下,该组织的国际秘书处在巴黎成立,他在1923年创建了国际商会国际仲裁法庭。

商务英语阅读教程2——英译汉

商务英语阅读教程2——英译汉

商务英语阅读教程2——英译汉Business English Reading Tutorial 2 - English to Chinese TranslationOriginal English Text:Translation in Chinese:工作场所的有效沟通有效沟通对任何商业组织的成功至关重要。

它在促进积极的工作环境、增强团队合作和提高总体生产力方面起到了关键作用。

在今天快节奏的商业世界中,有效沟通技巧比以往任何时候都更重要。

有效沟通的关键之一是清晰。

必须清晰准确传达信息,以确保没有误解的空间。

这可以通过使用简单明了的语言,避免可能会让听众困惑的行话或技术术语来实现。

重要的是要意识到接收者的理解水平,并相应地调整沟通方式。

除了清晰度外,积极倾听是有效沟通的另一个关键要素。

聆听他人的想法和关切有助于建立信任和融洽关系。

它还可以提供更好的问题解决和决策能力。

积极倾听包括全神贯注地听讲者说话,保持眼神交流,并提供反馈或提问以显示兴趣和理解。

有效沟通还涉及非语言暗示,如肢体语言、面部表情和语调。

这些非言语暗示可以传递情感、意图和态度,而仅凭文字可能无法表达。

了解自己的非语言沟通并能够阅读和解释他人的非语言暗示可以极大地增强沟通效果。

在技术时代,电子沟通已成为工作场所沟通的重要组成部分。

虽然电子邮件、即时消息和视频会议提供了便利和效率,但它们不能取代面对面的互动。

在虚拟和面对面沟通之间保持平衡是确保信息有效和有意义交流的关键。

最后,反馈对于有效沟通至关重要。

建设性的反馈帮助个人了解自己的长处和弱点,使其能够提高自己的沟通技巧。

反馈应具体、及时和可操作,才能发挥作用。

它应该关注行为或行动,并避免个人批评。

总之,有效沟通对任何商业组织的成功至关重要。

它涉及到清晰度、积极倾听、非语言暗示、电子和面对面沟通的平衡以及建设性反馈。

通过发展和实践这些技能,个人可以成为更有效的沟通者,并为积极和富有成效的工作环境做出贡献。

商务英语阅读教程2——英译汉

商务英语阅读教程2——英译汉

Unit 11. The World Bank’s key role is to improve living standards and assist developing nations through making credit and other forms of assistance available to achieve a sustainable development.世界银行的关键作用是通过提供信贷和其他形式的援助来实现可持续发展来提高生活水平和协助发展中国家。

2. So in order to smooth out the international business cycle, and thus reduce the duration and damage of recessions, OPEC could temper oil prices and control booming or slumping economic growth.所以为了消除国际商业周期,从而减少经济衰退的时间和损失,石油输出国组织可以调低油价,控制经济增长或萧条。

3. Its members benefit from liberalized trade gaining access to a larger demand market, new technologies, managerial techniques, raises in living standards, and employment opportunities.其成员受益于自由贸易进入更大需求市场,新技术,管理技术,提高了生活水平和就业机会。

4. Under his influence, the organization’s international secretariat was established in Paris and he was instrumental in creating the ICC International Court of Arbitration in 1923.在他的影响下,该组织的国际秘书处在巴黎成立,他在1923年创建了国际商会国际仲裁法庭。

商务英语阅读教程2叶兴国译文

商务英语阅读教程2叶兴国译文

商务英语阅读教程2叶兴国译文Why China WorkA look at bright pot in the receion begin with Beijing,where tatecontrol i looking mart。

经济衰退中的一线光明开始于国家宏观调控看起来明智的北京。

The contruction ite of the China Pavilion,hot to the World EpoShanghai 2022 By Rana Foroohar ,NEWSWEEKPublihedJan102022 From the magazine iue dated Jan 19,2022China i the only major economy that i likely to how ignificant growth thi year, becaue it i the only one that routinely break every rule in the economic tetbook In fact, the main reaon China i not lowing afat a the other big five economie i it capacity for macro-control。

中国是今年唯一一个可能取得亮丽增长的主要经济体,因为它是世界上唯一一个惯常打破经济教科书每一个原则的国家。

事实上,中国不像其他五大经济体那样发展缓慢的主要原因是,它的宏观调控能力。

Why doe China’ market economic ytem work Now that the United State and Europe are moving toward macro-economiccontrol-by nationalizing the banking and car indutrie,and impoing heavy new regulation on the financial indutry-thequetion ha a new urgency。

商务英语阅读(专业篇) unit 2

商务英语阅读(专业篇)  unit 2
It was necessary to tie together the efforts of research, purchasing, production, shipping and sales. As a result of the new marketing concept which rests on the importance of customers, the sales era was replaced by the marketing department era.
Reading Practice
Text A
Marketing and Marketing Concept
Reading Practice
Text A
Marketing, a vital part of any business undertaking, is a group of activities designed to facilitate and expedite exchanges. Marketing activities ensure that the products consumers want to purchase are available at a price they are willing to pay and that consumers know that the product is available. These activities occur in a dynamic environment-that is, an environment of constantly changing laws, regulations, social pressures and opinions, economic conditions, and technological advances.

专升本模拟题答案-商务英语-阅读2-1

专升本模拟题答案-商务英语-阅读2-1

Business English Extensive Reading (2)商务英语阅读(2)Ⅰ. Reading ComprehensionDirections: Choose the correct answers according to the information given from the passeges. Read the passages through carefully before making your choices. Please mark the corresponding leter for each item on Answer Sheet.Passage One: Questions 1 to 5 are based on the following passage.Henry Ford, the famous U.S. inventor and car manufacturer, once said, ‘The business of America is business.”By this he meant that the U.S. way of life is based on the values of the business world.Few would argue with Ford’s statement. A brief glimpse at a daily newspaper vividly shows how much people in the United States think about business. For example, nearly every newspaper has a business section, in which the deals and projects, finances and management, stock prices and labor problems of corporations are reported daily. In addition, business news can appear in every other section. Most national news has an important financial aspect to it. Welfare, foreign aid, the federal budget, and the policies of the Federal Reserve Bank are all heavily affected by business. Moreover, business news appears in some of the unlikeliest places. The world of arts and entertainment is often referred to as “the entertainment industry”or “show business.”The positive side of Henry Ford’s statement can be seen in the prosperity that business has brought to U.S. life. One of the most important reasons so many people from all over the **e to live in the United States is the dream of a better job. Jobs are produced in abundance (大量地) because the U.S. economic system is driven by competition. People believe that this system creates more wealth, more jobs, and a materially better way of life.The negative side of Henry Ford’s statement, however, can be seen when the word business is taken to mean big business. And the term big business—referring to the **panies, is seen in opposition to labor. Throughout U.S. history working people have had to fight hard for higher wages, better working conditions, and the right to form unions. Today, many of the old labor disputes are over, but there is still some employee anxiety. Downsizing—the laying off of thousands of workers to keep expenses low and profits high -- creates feelings of insecurity for many.1. The united States is a typical country ______.A) which encourages free trade at homes and abroadB) where people’s chief concern is how to make moneyC) where all businesses are managed scientificallyD) which normally works according to the federal budget2. The influence of business in the U.S. is evidenced by the fact that ______.A) most newspapers are run by big businessesB) even public organizations concentrate on working for profitsC) Americans of all professions know how to do businessD) even arts and entertainment are regarded as business3. According to the passage, immigrants choose to settle in the U.S., dreaming that ______.A) they can start profitable businesses thereB) they can be **petitive in businessC) they will make a fortune overnight thereD) they will find better chances of employment4. Henry Ford’s statements can be taken negatively because ______.A) working people are discouraged to fight for their rightsB) there are many industries controlled by a few big capitalistsC) there is a conflicting relationship between big corporations and laborD) public services are not run by the federal government5. A company’s efforts to keep expenses low and profits high may result in ______.A) reduction in the number of employeesB) improvement of working conditionsC) fewer disputes between labor and managementD) a rise in workers’wagesPassage Two Questions 6 to 10 are based on the following passage.New technology links the world as never before. Our planet has shrunk. It’s now a “global village” where countries are only seconds away by fax or phone or satell ite link. And, of course, our ability to benefit from this high-**munications equipment is greatly enhanced by foreign language skills.Deeply involved with this new technology is a breed of modern businesspeople who have a growing respect for the economic value of doing business abroad. In modern markets, success overseas often helps support domestic business efforts.Overseas assignments are becoming increasingly important to advancement within executive ranks. The executive stationed in another country no longer need fear being “out of sight and out of mind.”He or she can be sure that t he overseas effort is central to **pany’s plan for success, and that promotions often follow or accompany an assignment abroad. If an employee can succeed in a difficult assignment overseas, superiors will have greater confidence in his or her ability to cope back in the United States where cross-cultural considerations and foreign language issues are becoming more and more prevalent (普遍的).Thanks to a variety of relatively **munications devices with business applications, even small businesses in the United States are able to get into international markets.English is still the international language of business. But there is an ever-growing need for people who can speak another language. A second language isn’t generally required to get a job in business, but having language skills gives a candidate the edge when other qualifications appear to be equalThe employee posted abroad who speaks the country’s principal language has an opportunity to fast-forward certain negotiations, and cam have the cultural insight to know when it is better to move more slowly. The employee at the home office who **municate well with foreign clients over the telephone or by fax machine is an obvious asset to the firm.6. What is the author’s attitude toward high-**munications equipment?A) Critical. C) Indifferent.B) Prejudiced. D) Positive.7. With the increased use of high-**munications equipment, businesspeople ______.A) have to get familiar with modern technologyB) are gaining more economic benefits from domestic operationsC) are attaching more importance to their overseas businessD) are eager to work overseas8. In this passage, “out of sight and out of mind”(Lines 2-3, Para. 3) probably means ____.A) being unable to think properly for lack of insightB) being totally out of touch with business at homeC) missing opportunities for promotion when abroadD) leaving all care and worry behind9. According to the passage, what is an important consideration of international corporations in employing people today?A) Connections with businesses overseas.B) Ability to speak the client’s language.C) Technical know-how.D) Business experience.10. The advantage of employees having foreign language skills is that they can _______.A) better control the whole negotiation processB) easily find new approaches to meet market needsC) fast-forward their proposals to headquartersD) easily make friends with businesspeople abroadPassage Three Questions 11 to 15 are based on the following passage.Some pessimistic experts feel that the automobile is bound to fall into disuse. They see a day in the not-too-distant future when all autos will be abandoned and allowed to rust. Other authorities, however, think the auto is here to stay. They hold that the car will remain a leading means of urban travel in the foreseeable future.The motorcar will undoubtedly change significantly over the next 30 years. It should become smaller, safer, and more economical, and should not be powered by the gasoline engine. The car of the future should be far more pollution-free than present types.Regardless of its power source, the auto in the future will still be the main problem in urbantraffic congestion (拥挤). One proposed solution to this problem is the automated highway system.When the auto enters the highway system, a retractable (可伸缩的) arm will drop from the auto and make contact with a rail, which is similar to those powering subway trains electrically. Once attached to the rail, the car will become electrically powered from the system, and control of the vehicle will pass to a **puter. **puter will then monitor all of the car's move-ments.The driver will use a telephone to dial instructions about his destination into the system. **puter will calculate the best route, and reserve space for the car all the way to the correct exit from the highway. The driver will then be free to relax and wait for the buzzer (蜂鸣器) that will warn him of **ing exit. It is estimated that an automated highway will be able to handle 10,000 vehicles per hour, compared with the 1,500 to 2,000 vehicles that can be carried by a present-day highway.11. One significant improvement in the future car will probablybe________.A) its power source C) its monitoring systemB) its driving system D) its seating capacity12. What is the author's main concern?A) How to render automobiles pollution-free.B) How to make smaller and safer automobiles.C) How to solve the problem of traffic jams.D) How to develop an automated subway system.13. What provides autos with electric power in an automated highway system?A) A rail. C) A retractable arm.B) An engine. D) A computer controller.14. In an automated highway system, all the driver needs to do is _______.A) keep in the right laneB) wait to arrive at his destinationC) keep in constant touch with **puter centerD) inform the system of his destination by phone15. What is the author's attitude toward the future of autos?A) Enthusiastic. C) Optimistic.B) Pessimistic. D) Cautious.Passage Four Questions 16 to 20 are based on the following passage.It is , everyone agrees, a huge task that the child performs when he learns to speak, and the fact that he does so in so short a period of time challenges explanation.Language learning begins with listening. Individual children vary greatly in the amount of listening they do before they start speaking, and late starters are often long listeners. Most children will "obey" spoken instructions some time before they can speak, though the word obey is hardly accurate as a description of the eager and delighted cooperation usually shown by the child. Before they can speak, many children will also ask questions by gesture and by making questioning noises.Any attempt to trace the development from the noises babies make to their first spoken words leads to considerable difficulties. It is agreed that they enjoy making noises, and that during the first few months one or two noises sort themselves out as particularly indicative of delight, distress, sociability, and so on . But since these cannot be said to show the baby's intention to communicate, they can hardly be regarded as early forms of language.It is agreed, too, that from about three months they play with sounds for enjoyment, and that by six months they are able to add new sounds to their repertoire This self-imitation leads on to deliberate imitation of sounds made or words spoken to them by other people. The problem then arises as to the point at which one can say that these imitations can be considered as speech.16.By "....challenges explanation" (Line 2, Para.1) the author means that ______.A)no explanation is necessary for such an obvious phenomenonB)no explanation has been made up to nowC)it's no easy job to provide an adequate explanationD)it's high time that an explanation was provided17. The third paragraph is mainly about _________A)the development of babies' early forms of languageB)the difficulties of babies in learning to speakC)babies' strong desire to communicateD)babies' intention to communicate18. The author's purpose in writing the second paragraph is to show that children _______.A)usually obey without asking questionsB)are passive the process of learning to speakC)are born cooperativeD)learn to speak by listening19.From the passage we learn that _______-A)early starters can learn to speak within only six monthsB)children show a strong desire to communicate by making noisesC)imitation plays an important role in learning to speakD)children have various difficulties in learning to speak20.The best title for this passage would be _______.A)How Babies Learn to SpeakB)Early Forms of LanguageC)A Huge Task for ChildrenD)Noise Making and Language LearningⅡ. CloseDirections: In this section, there is a passage with 10 blanks. You are required to select one word for each blank from a list of choices given in a word bank following the passage. Read the passage through carefully before making your choices. Each choice in the blank is identified by a letter. Please mark the corresponding leter for each item on Answer Sheet. You may not use any of the words in the bank more than once.It is a typical day at the office----a senior manager is away when an urgent letter arrives from one of her clients.Meanwhile someone has discovered that the wrong price list has been sent out and half of the last mailshot has been returned because the addresses are out of date.After a lot of time and effort has been __1__ sorting out all these problems,someone asks why the **puter system didn’t __2__ all of this from happening.Unfortunately,such problems are __3__.One firm which used to have __4__ computer problems is Brinkman Levis,a professional services firm.David Callaghan,a partner at the firm,__5__:“The initial problem for us was that we had all this information on computers around the office but didn’t know what to do with it.”Finally, Brinkman Lewis decided to __6 __ a network linking all the machines in the office.Rather than simply asking one of the senior managers to accept responsibility for informationtechnology,the firm brought in __7__ Zoe Edlington to plan the development of its network.She began by upgrading the __8__ telephone system so it could be integrated with **puters to provide closer links between the members of the firm.She then began finding other ways in which the information already on the network could be used more __9__.The strategy worked.**pany soon realized that there could be a market for sucha __10__,and before long Zoe Edlington was head ofthe firm’s new network consultancy business.A) prevent B) effectively C) frustrate D) existing E) explains F) spent G) serious H) competently I) authority J) general K) specialist L) common M) introduce N) ongoing O) solutionⅢ. Word ExerciseDirections: Complete each of the following sentences with a suitable word. The first letter and the Chinese meaning are given. Please write the missing letters for each item on Answer Sheet.1.Our firm is s___________(赞助) three engineering students at the university.2.This is the best price we can q___________(报价) you.3.In accounting the term d_____________(记入借方) means to enter a sum on the left-handside of an account or accounting ledger.4.Leading industrial e____________(股权) were fairly firm on selective demand today,although the best prices were not always maintained.5.Some people predict that the sales of **puters will surpass the sales of d______________(台式计算机) in a few years.An i_____________(存货清单) of property or goods tells how many there are of each article and what they are worth.6.All of them fulfilled the q___________(资格) for registering to vote in thepresidential election.7.In 1993 convertible b________(债券) appeared, convertible **mon shares. Onesuccessful example is the Shanghai Pinkerton Float Glass Plant.The m____________(货币的) value of most coins exceeds the amount you would get by melting them down and selling off the metals they contain.8.The use of money ---- any c________(商品) generally accepted in payment forgoods, services, and debts ---- makes the trading process simpler and more efficient.9.Can you show me the w________(担保书) of the car?10.The economic r_________(衰退) in the past few years has caused a lot ofunemployment in that country.11.They sell lipstick and a whole range of other c_____________(化妆品).12.To some consumers, the country of origin or m_______(生产厂家) of productsand services may indicate superior or poor quality.13.She gets a c_______(佣金) of 10% on all the sales she makes.Part two: Directions:Please translation the following sentences into Chinese. Write the Chinese version on the Answer Sheet.1. Dell has decided not to target retail buyers, who account for only about 10% ofDell’s China sales.2.Unless you inherit the family business or invent a best-selling product while youare still in college, you will eventually have to search for your first full-time, career-field job.3. Durable goods have physical qualities and uses that permit them to last a relativelylong time, even while being used.4. As consumers’incomes and buying habit change, or as prices drop, goods shiftfrom one classification to another.5. Newspaper, too, have attempted to make advertising more attractive to small firmsby offering special full page advertisements featuring the messages of several different firms.。

王关富《商务英语阅读》(第二版)参考答案

王关富《商务英语阅读》(第二版)参考答案

王关富《商务英语阅读(第二版)》参考答案Unit 1Why China WorksExercises1. Answer the questions on the text:1) How does the author view the Chinese economy?It is the most important bright spot in the world economy under the global recession, the only major economy that is likely to show significant growth this year, and the only one that routinely breaks every rule in the economic textbook. 2) According to the author, why can the Chinese economy perform so well?Because of:(1) the capacity for state control by the Chinese government.(2) its rejection of exotic financial innovations that are the melting core of the global credit crisis.(3) the integration of its economic policies between traditional market tools and state control measures.3) In what way does the author imply that western economists are erroneous in their bias toward “China’s market economic system”?The United States and Europe are moving toward state control by nationalizing their banking and car industries, and imposing heavy new regulation on the financial industry.4) What is the view of Stephen Roach on the Chinese economy system?Investment is the backbone of sustainable growth in the Chinese economy, which works more effectively than other market based systems in times of economic stress.5) Why can China work in the eye of the author?It has followed a radical pragmatism focusing on a slow but steady shift toward freer markets.6) What is regarded as the strategic thinking of the Chinese leaders in market reforms?They understand even under the serious financial crisis that it can stabilize the Chinese market and economy to introduce more sophisticated forms of securitization, including stock index funds, corporate bonds and other debt products. They also realize that, in the course of doing this, they should learn from the mistakes the westerners have made.7) What is the example given to illustrate the steadiness of the Chinese leaders in their policy execution?They continue to allow the value of yuan to rise despite of the American charges and the need for export competitiveness by their own enterprises.8) What is “shock therapy”?It is the economic policy adopted in Russia from 1991 to 1992 that totally deregulated prices and lead to a runaway inflation. It proved to be all shock and no therapy.9) In what ways does the Chinese economic system work efficiently?It can get things done quickly, move in a coherent manner, and marshal its people and resources to a common target: economic growth and prosperity.11) What are the Internet and public opinion used for?For putting pressure on local officials and influencing policy decisions.2. Fill in each blank of the following sentences with one of the phrases in the list given below. Make changes when necessary.1)At a time when the need is growing for mental health services, many countries are unfortunately cutting back on itsspending.2)There is an increasing number of people out of work. But the western media often unfairly label them as lazy andreliable.3)Now that the flow of oil has been stopped by BP, the impact of all the spilled oil and natural gas is still beingmeasured.4)Once again its ability to steer economic policy will be tested against the ability to deliver on services and projectsaimed at growing the economy and jobs.5)Housing prices are incredibly high today. But he bought his house for a song about five years ago.6)As people are complaining high prices, especially those related to daily necessities, the government feels rather urgentto hold down inflation rate immediately.7)Under the new economy policy investors are invited to buy into state-owned enterprises.8)Since a serious gun shooting occurred in Arizona last week, security concerns have trickled down to all places,including residential buildings.9)Social unrest is a daily occurrence in the country nowadays. It is in the last place when it comes to investment formultinational companies.10)Efforts to ban smoking in China are so effective yet. Some chain smokers never think of quitting while many othershave battled in vain to quit.3. Match the terms in column A with the definitions in column B:A_______________________ B__________________________________1)financial innovation A) A reduction in the general availability of loans (orcredit) or a sudden tightening of the conditionsrequired to obtain a loan from the banks.72)stimulus package B) A non-bank entity or organization such asinvestment companies and mutual funds thatinvests in large quantities. 83)overheating C)A legal entity created by a government to undertakecommercial activities on its behalf. 64)stamp tax D) The trading of a corporation's stock or othersecurities (e.g. bonds or stock options) byindividuals with potential access to non-publicinformation.9E) An industry that requires large amounts of capital, machinery and equipment toproduce goods. 55)capital-intensive sector F) Generation of new and creative approaches tosecurities, money management or investing. 16)state-run firm G) An economy that is expanding so rapidly that toomuch money is chasing too few goods andeconomists fear a rise in inflation . 37)credit crisis H) tax levied on certain legal transactions such as thetransfer of a property such as building, copyright,land, patent, and securities. 48)institutional investor I) A plan or a series of measures taken by agovernment to jump-start its ailing economy,generally as a part of its fiscal policy. 210) insider trading4. Translate the following passage into Chinese.我们所面临的来自中国的真正挑战并不是他们向我们大量销售的货物,而恰恰相反,是他们正在提升的价值链。

商务英语Chapter 2参考译文及答案

商务英语Chapter 2参考译文及答案

商务英语Chapter 2参考译文及答案In this chapter, we will provide a reference translation and answers for the exercises in Chapter 2 of your business English textbook. The translation and answers are presented in a clear and organized manner, ensuring a smooth reading experience. Please note that the following text does not contain any links or headings, as per your request.Translation:Text 1:Good morning, ladies and gentlemen. My name is John Smith, and I am the sales manager of XYZ Corporation. I would like to take this opportunity to introduce our new product line to all of you. Our company has been working tirelessly to develop innovative products that meet the needs of our customers, and I am proud to say that this new line is a result of those efforts. We believe that these products will greatly benefit your businesses, and we are excited to showcase them today. Thank you for your attention.Answer to exercise 1:John Smith introduces the new product line of XYZ Corporation and expresses his belief that the products will be beneficial for all attendees.Answer to exercise 2:The purpose of this talk is to provide information about the new product line of XYZ Corporation and generate interest among the audience.Text 2:Dear Mr. Johnson, I am writing to confirm the details of our upcoming meeting on Friday, September 15 at 2:00 PM. The meeting will be held in Conference Room A on the 9th floor of our office building. The agenda for the meeting includes a discussion on the new marketing strategy for our product launch and an update on the current sales figures. I kindly request that you come prepared with any relevant materials or data for these discussions. Please let me know if you have any questions or concerns. Thank you, and I look forward to meeting with you.Answer to exercise 1:The email confirms the date, time, and location of the upcoming meeting, as well as the agenda topics.Answer to exercise 2:The purpose of this email is to provide the necessary information about the meeting and request the recipient to come prepared with relevant materials.Text 3:To whom it may concern, I am writing to inquire about the availabilityof your products for wholesale purchase. I represent a retail company that specializes in home appliances, and we are interested in carrying your brand. Could you please provide me with information on the minimum order quantity, pricing, and any applicable discounts? Additionally, I would like to know if there are any exclusive distributorship opportunities in our area. Thank you for your attention to this matter, and I look forward to your prompt response. Best regards, Emily JohnsonAnswer to exercise 1:The email inquires about the availability of the products for wholesale purchase and asks for information on pricing, order quantity, and distributorship opportunities.Answer to exercise 2:The purpose of this email is to gather information about the availability of products for wholesale purchase and explore potential business opportunities with the company.。

商务英语阅读教程2 The World AsISeeIt课文

商务英语阅读教程2 The World AsISeeIt课文

商务英语阅读教程2 The World AsISeeIt课文How strange is the lot of us mortals! Each of us is here for a brief sojourn; for what purpose he knows not, though he sometimes thinks he senses it. But without deeper reflection one knows from daily life that one exists for other people—first of all for those upon whose smiles and well-being our own happiness is wholly dependent, and then for the many, unknown to us, to whose destinies we are bound by the ties of sympathy. A hundred times every day I remind myself that my inner and outer life are based on the labors of other men, living and dead, and that I must exert myself in order to give in the same measure as I have received and am still receiving. I am strongly drawn to a frugal life and am often oppressively aware that I am engrossing an undue amount of the labor of my fellowmen. I regard class distinctions as unjustified and, in the last resort, based on force. I also believe that a simple and unassuming life is good for everybody, physically and mentally.I do not at all believe in human freedom in thephilosophical sense. Everybody acts not only under external compulsion but also in accordance with inner necessity. Schopenhauer’s saying, “A man can do what he wants, but not want what he wants,” has been a very real inspiration to me since my youth; it has been a continual consolation in the face of life’s hardships, my own and others’, and an unfailing wellspring of tolerance. This realization mercifully mitigates the easily paralyzing sense of responsibility and prevents us from taking ourselves and other people all too seriously; it is conducive to a view of life which, in particular, gives humor its due.To inquire after the meaning or object of one’s own existence or that of all creatures has always seemed to me absurd from an objective point of view. And yet everybody has certain ideals which determine the direction of his endeavors and his judgments. In this sense I have never looked upon ease and happiness as ends in themselves—this ethical basis I call the ideal of a pigsty. The ideals which have lighted my way and time after time have given me new courage to face lifecheerfully, have been Kindness, Beauty, and Truth. Without the sense of kinship with men of like mind, without the occupation with the objective world, the eternally unattainable in the field of art and scientific endeavors, life would have seemed to me empty. The trite objects of human efforts—possessions, outward success, luxury—have always seemed to me contemptible.。

商务英语短文阅读

商务英语短文阅读

商务英语短文阅读2(总14页)--本页仅作为文档封面,使用时请直接删除即可----内页可以根据需求调整合适字体及大小--Investors shaken asrenminbi’sreputation as ‘one-way bet’ soursLast week the renminbi did something it has not done for years – it shocked the market.During the final three trading sessions of the week, the Chinese currency dropped as much as per cent against the US dollar, marking its biggest three-day fall since 2011. The renminbi is now per cent weaker against the dollar than it was at the start of the year.While the percentage decline may appear small compared with some of the recent double-digit swings in other emerging market currencies such as the Argentine peso or Kazakh tenge, a move of such magnitude in the renminbi is highly unusual.It could also spell trouble for investors. After years of ultra-low volatility thanks to the managed peg against the dollar, the renminbi has often been the subject of large, highly-leveraged positions for investors viewing it as an effective one-way bet. ANZ’s Patrick Perret-Green said the sell-off had left some speculative investors with a “very bloody nose”.Mitul Kotecha, FX strategist at Crédit Agricole CIB, said that last week’s move could be a signal of a shift in Chinese currency policy.“The market was extremely long, and we’ve seen a big shakeout of these positions”, said Mr Kotecha. “They want to try and at least provoke more risk and more uncertainty in taking this trade. They are going to keep engineering volatility until that becomes the case.”The sharp move follows a period during which the offshore renminbi rate has been trading at an increasing premium to the onshore rate. That split – a permanent feature of the market –is something made possible by China’s strict controls on its capital account.Global investors usually take bets on the currency through its Hong Kong iteration, known by the shorthand CNH. Within China, companies and investors use the official onshore rate, or CNY.Early last week, the CNH rate had reached its biggest spread over the CNY rate since 2010, suggesting that international enthusiasm for the renminbi had overtaken that from within China itself.Currency analysts say this widening gap may have prodded the People’s Bank of China into action. The central bank sets the daily fixing rate around which the renminbi is permitted to fall or gain 1 per cent a day, and last week it guided the onshore currency weaker through higher fixes.Some believe that the move by the PBoC to damp appreciation expectations is part of its wider, long-held aim of introducing more two-way volatility into the market.It could also be an attempt to bring the onshore and offshore rates together before the central bank widens the daily trading band, something it has promised to do soon. The band was last changed in April 2012, when it was doubled from per cent.“This is a tactical move by the central bank to introduce more volatility before widening the trading band. They are creating conditions for that to happen,” said Shuang Ding, China economist at Citi. “If the currency continues to appreciate and there is very little volatilit y, it will only fuel speculation of more appreciation.”Weaker economic data out of China may also have played its part in the sell-off. Last week HSBC’s flash index of manufacturing activity fell to its lowest level in seven months, a sign that the countr y’s export engine is yet to fire up this year. Sentiment towards China has also been hit by growing troubles in the country’s vast shadow banking sector.Many analysts believe the longer-term story of renminbi appreciation remains intact. HSBC still expects the renminbi to reach against the dollar by the end of the year, equivalent to about a 2 per cent gain from Monday’s spot rate.And unlike in previous periods of renminbi weakness – such as in the summer of 2012 – this most recent bout has not been accompanied by large capital outflows from the country.If anything, the opposite is true – the most recent data show that money continues to pour in, with China’s trade surplus growing by $32bn in January.However, some believe that the apparent shot across the bow by the PBoC means that the days of low volatility are finally coming to an end.“Based on how the [offshore renminbi] has been trading over the past couple of days, it is clear to me that the Chinese currency is no longer a safe haven,” Société Générale’s Benoit Anne wrote in a report.Two UK banks' diverging fortunes, the latest EU-Greece banking spat, and US holding company requirements for foreign banks Feb 24, 2014 - 3:43 pm The banking team discusses the varying fortunes of HSBC and RBS, the latest spat between the EU and Greece over the treatment of the Greek banking system, and Deutsche Bank reveals some details about how it will cope with the new obligation for foreign banks operating in the United States to have a US holding companies. Patrick Jenkins is joined by Martin Arnold,banking editor; Sam Fleming, financial policy correspondent; Daniel Schäfer, investment banking correspondent, and Peter Spiegel, Brussels bureau chief.Why the euro inflation number is worse than it looksFebruary 24, 2014 5:33 pm by Claire Jonesin Share0January’s eurozone inflation number, out earlier on Monday, showed price pressures in the currency bloc are not quite as subdued as first feared, registering per cent — a touch higher than Eurostat’s initial estimate of per cent.It’s hardly a game changer: inflation is still less than half the 2 per cent target. But the slightly better figure will reduce pressure on the European Central Bank a little after it faced renewed calls to ease policy following the release of the flash estimate.However, the detail of this morning’s release suggest disinflationary pressures might be even worse than feared. This excellent chart from Marchel Alexandrovich of Jeffries International shows why:One of Mario Draghi’s five reasons for why the eurozone is not about to enter a Japan-style lost decade, where businesses and households rein in spending because of suspicions prices will tumble, is that falling prices in the currency bloc are far less broad based that in Asia’s second-largest economy.Here’s what he had to say earlier this month:Mario Draghi: The inflationary expectations continue to remain firmly anchored and we do not see much of a similarity with the situation in Japan in the 1990s and early2000s. If we look at the definition of deflation, that is a broad-based fall in prices, self-feeding onto itself and happening in a variety of countries. We do not see that. Just to give you another piece of information: during the period of deflation in Japan, over 60% of all commodities experienced a decline in prices; the percentages for the euro area average are much lower.On this score, the breakdown on the components of the inflation basket contained in Eurostat’s release this morning is worrying. Mr Alexandrovich’s chart shows that deflation is becoming more broad based across the bloc, and in all but one of the eurozone’s largest economies.That doesn’t mean that the eurozone is turning Japanese just yet — deflation remains far less broad based than it was there. But it does not bode well.South Sudan’sfactions vie forcontrol of oilfieldsSoldiers stand near an oil refinery in Melut, Upper Nile state, South SudanWarring factions in South Sudan are battling for control of the country’s dwindling oil production in a sign both sides have given up on faltering peace talks and are instead seeking a military and economic stranglehold over the cash-strapped country.Oil companies have evacuated non-essential staff from fields in Upper Nile state following renewed heavy fighting in Malakal, the regional capital, over the past week.Malakal lies about 150km south of the fields in Upper Nile state that pump the bulk of the country’s crude. Oil production was hit earlier in the crisis when the rebels in late December took control of Unity state, the other oil-rich region.Oil executives worry the forces loyal to Riek Machar,the rebel leader, will move beyond Malakal, trying to encircle the fields to gain leverage. They said however that a direct attack against the fields was unlikely.An aide to Mr Machar said the fighting was heading towards the oilfields of Adar and Paloich, in Upper Nile state. “There can be no work because of the fighting. That will stop the oil,” the aide said. The Financial Times could not independently verify the claim about the rebel movements north of Malakal.Colonel Philip Aguer, spokesman for South Sudan’s army, insisted the fields were so far safe in spite of rebel threats to “either divert or close down the oil industry”. His government last week intervened to overturn a local state directive to shut down the fields.But an industry executive familiar with the situation described a more worrying scenario, with oil groups operating the fields in Upper Nile, including China National Petroleum Company and Malaysia’s Petronas, evacuating some staff from Paloich. “They are lifting as many non-essential workers as they can,” the executive said.Industry officials say oil output has fallen to about 150,000 barrels per day, down 40 per cent from before the start of the conflict, which has killed thousands and displaced 900,000 people.The output drop – and worries of further shutdowns – is forcing regular buyers of South Sudanese oil such as China to seek alternatives, triggering a rush for crudes of similar quality in Angola, Chad and as far away as Argentina. The crisis is also contributing to higher global oil prices of around $110 a barrel.Regional and international mediators rushed to negotiate a ceasefire after the world’s newest country split in two in mid-December following a high-level political fallout out between President Salva Kiir and Mr Machar, his sacked vice-president. But the shaky January deal quickly fell apart as fighting flared.Each of the two political leaders accuses the other of plotting an undemocratic takeover of the country, which in 2011 seceded from Sudan’s Khartoum government after decades of war.The fighting in Upper Nile is so far the biggest violation of the ceasefire. Over the weekend, witnesses reported dead bodies on the empty streets of Malakal, with opposition forces in charge. The UN said some of the 20,000 civilians sheltering at its base in the town fought each other along ethnic lines, leaving at least 10 dead and sending 2,000 fleeing.Mr Machar had originally suggested oilfields under his control could continue to pump and divert revenues into an escrow account, but since then he has appeared keener on halting oil production altogether. Without oil revenues, which make up 98 per cent of South Sudan’s income, Mr Kiir will find it difficult to maintain his government.“Riek will cut off the oil production and squeeze Salva’s cash,” says a foreign observer in regular contact with Mr Machar. The observer added that the stalled peace talks in Addis Ababa, the Ethiopian capital, were “just theatre”.But stopping production also risks eliciting a response from neighbouring Uganda and Sudan, both of whom are officially allied to Mr Kiir. Sudan’s own economic survival depends on its southern neighbour pumping oil, as it profits from pipeline transit feesDanish pensionfund changes toinfrastructureDenmark’s ATP, one of Europe’s largest pension funds, has soldDKr20bn (£ of German bonds and interest rate swaps as it rotates towards owning more buildings, roads and utilities.The move, ATP’s biggest repositioning in a decade, is the first big change under chief executive Carsten Stendevad, who joined the DKr592bn pension fund, which manages the Danish state supplementary pension, last spring.“This significant adjustment will set the tone and direction for many of our activities in the years to come,” he told FTfm.ATP’s sizeable existing property and infrastructure holdings will be moved from the fund’s investment portfolio, which aims to achieve excess returns, to its liability-hedging portfolio, which aims to protect fully the pension promises made to its members.“We have been looking at how to get more infrastructure assets on our books. We used to think we would have this in the return-seeking portfolio but we have now broadened the type of assets we use in our hedging strategy,” said Mr Stendevad, who argued this would give the fund more freedom to invest.“We now face the task of replenishing the investment portfolio either with other types of real estate and infrastructure assets or any other investments that fits into our five risk classes,” Mr Stendevad added.Long-dated sovereign bonds and swaps are traditionally used for liability hedging, but ATP will now also use “safe” assets with steady cash flows, such as property, infrastructure and structured credit, to match liabilities beyond 40 years.“We are not very fussed about labels but very fussed about the cash flow characteristics,” he said. “We will be as creative as we can. But every pension plan on earth is focusing on these assets so our target allocation is price dependent.”Despite an investment return of per cent last year, largely due to a 52 per cent return from its Danish equities, Mr Stendevad said ATP remained cautious about the outlook for 2014.Buffett’sBusiness Wireends feeds to high-speed tradersBusiness Wire, which has published corporate news releases in the US for the last half century, will stop selling direct feeds to high-speed traders, amid concerns that the practice gives the firms an unfair advantage over other investors.Warren Buffett, whose conglomerate Berkshire Hathaway owns Business Wire, stepped in personally to examine the direct sales, fearing that recent publicity around the practice could hurt the company’s reputation.Business Wire had also been in talks with Eric Schneiderman, New York attorney-general, whose office is investigating the distribution of financial data to see if high-frequency trading (HFT) firms are finding ways to jump ahead of other investors.In an era of computer-driven trading and superfast communications, a split-second advantage in receiving data can open an opportunity to profit from the market moves that may happen when other players receive the information.In the case of corporate earnings statements scheduled for release after the end of the trading day, a direct line from Business Wire meant some firms were able to trade ahead of the market’s official close, according to the research firm Nanex.Most investors access Business Wire releases through an intermediary data service, such as Bloomberg or Dow Jones. The Wall Street Journal, a subsidiary of Dow Jones,published a story highlighting Business Wire’s direct sales to HFT firms on February 6.“These traders had absolutely no time advantage in receiving material news from Business Wire, which operates a patented internet delivery network that disseminates news simultaneously and in real-time to all market participants,” Cathy Baron Tamraz, Business Wire chief executive, said in a statement on Thursday.”However, in discussions that have taken place with a few of our clients, we learnt that the article may have caused some misperceptions, and that was of deep concern to us.”Ms Baron Tamraz said the decision to halt the sales was taken “in consultation” with Mr Buffett.The sales were not illegal or in contravention of regulations on market fairness, she said.The market still has a problem. It is not closing at exactly 4pm. Trades bleed over for almost a whole second.- Eric Hunsader, founder of NanexNanex examined the trading in certain stocks with earnings released at4pm on behalf of T Rowe Price, a fund manager that became suspicious.Eric Hunsader, founder of Nanex, said: “The market still has a problem. It is not closing at exactly 4pm. Trades bleed over for almost a whole second and that will affect the close because earnings are getting released at almost exactly 4pm.“Just because Business Wire has stopped this practice, doesn’t solve the problem. The best solution is to require earnings to not be released until one minute after 4pm.”Mr Schneiderman had been discussing Business Wire’s data dissemination practices since the company itself raised the issue with his office in October, according to sources familiar with the talks, which were described as informal and cordial.“Business Wire’s decision to voluntarily step forward and stop selling its clients’ information directly to high-speed traders is a tremendous victory for our effort to eliminate advance trading on market-moving informationand a demonstration of Business Wire’s commitment to being a responsible industry leader,” he said.The attorney-general has labelled some HFT practices as “Insider Trading ”.Following his intervention last year, Thomson Reuters, the media and financial data provider, stopped its practice of releasing a consumer confidence survey created with the University of Michigan two seconds early to traders willing to pay extra to obtain it.Additional reporting by Alan RappeportNon-bank lendersstep up EUfunding dealsFunding by alternative lenders, which allows companies to sidestep banks, is growing rapidly, with 56 deals recorded in the UK and Europe for the final quarter of last year, compared with 18 in the first quarter.Alternative non-bank lenders are also increasingly operating outside the UK, with more than half (34) of the fourth-quarter’s deals relating to European companies, overtaking the UK’s tally – 22 deals – for the first time, according to a survey by Deloitte, the business advisory firm.Alternative lenders include fund managers and insurers that raise debt funds financed by institutional investors. This week Legal & General, the UK’s biggest pension fund manager, said it would begin lending to mid-market companies.“The next six months point to a strong 2014 in Europe for the alternative lending sector,” said Fenton Burgin, head of UK debt advisory at Deloitte.“As the UK becomes a more competitive market place, US funders based in London are looking at Europe to buy debt and deploy excess liquidity from shareholders.”Mr Burgin said France had seen 41 deals, the second-largest number since the survey started in the fourth quarter of 2012, but Deloitte expected growth to come from the peripherals such as Spain, Italy, Portugal and Greece.“In the final quarter of 2013, the most significant deals with debt up to€350m in Europe included Campbell Soup Europe and Aenova,” he said.“We also saw a number of UK household names using alternative lenders for deals with debt up to £300m; Caffè Nero, Doc Martens, Zenith, Phase Eight and the independent brewery Hall & Woodhouse. Alternative lenders’ bespoke structures and greater flexibility provide an attractive option to traditional leveraged bank lending.”The survey found that over the past five quarters senior debt – which is secured by collateral – was used in 36 per cent of European deals, while in the UK, the unitranche structure – combining senior and subordinated debt into one instrument – was dominant in 44 per cent of deals.The majority of the deals in the survey were related to leveraged buyouts, with 43 per cent in the UK and 34 per cent of euro deals being used to fund a buyout.In Europe, 15 per cent of the deals related to bolt-on merger and acquisition activity, compared with just 3 per cent in the UK. Deloitte said: “On the back of our analysis, we envisage that alternative lenders will play an increasingly important part in the market, as the M&A environment is expected to improve significantly over the year.”。

商务英语二text bank阅读

商务英语二text bank阅读

The stress-free dietJerome BurneWhen a Friend told Tony Cozzi that diet was the answer to the stress that he and his staff suffered from, he was sceptical. …Massage, meditation, exercise, all see m likely to reduce stress, but not whether you eat nuts or crisps.‟Despite his scepticism, he went to a nutritionist and signed up the staff for two months of rice, salads, fresh fruit, yogurts and nuts in place of the usual rolls, crisps, Mars Bars and the like.The results at ASAP, the design and marketing company Cozzi owns, were miraculous. All the seven staff who took part lost weight; Cozzi started sleeping properly and stopped snapping at everyone. Everyone claims to have more energy, and the number of days when someone is sick has dropped from five a month to one. Only the one individual went back to his chips and chocolate seems to get sick these days.…Th is is a very stressful job,‟says Cozzi, …It's a great place to work and we all love it, but it's deadlines, deadlines, deadlines all the time. Everyone is stretched and when one person goes off sick everyone has to work twice as hard. For some time I'd been looking for ways of helping us all deal with stress better. Now I've found the answer.‟From the Financial TimesGet a lifeBy Judy JonesYou have chosen to exchange a regular income for more time. Time to look for a better quality of life, rather than earn money that you don't have time to spend; time to think and work out how you want to spend the rest of your life. You have decided to downshift.There a re ten signs that tell you to downshift. You …·always get ill on holiday·can't recall the last really interesting conversation with your partner·have started to forget family birthdays·often bring work home·live mainly on junk food or readymade meals·wake up feeling tired, even at weekends·have stepped reading books·have not learned a new skill in years·spend a fortune on luxuries to make yourself feel better·think that no one can replace you at work.How do you score? Score one point for each sign that applies to you.·No points? Congratulations!·1-2 points: You're coping but you may well need to work smarter, not harder.·3-7 points: Your health is suffering. It's time to take control, while you still have the energy.·8-10 points: You cure heading towards trouble. Take tomorrow off and draw up a life plan.From the GuardianDoing business and having funRoger BrayCorporate hospitality is evolving. Once it simply meant going to watch horse racing and filling your clients with champagne. Now, more and more, guests prefer entertainment in which they can take an active part. The change is similar to what is happening in the leisure travel market. There is now a desire for more than just going to Mediterranean beaches for the sunshine, creating demand for what holiday operators like to call …soft adventure‟.Hosts see it increasingly as a more effective way of building relationships. …The trend is towards anything from flying light aircraft or off-road driving to shooting and fishing,‟ says Wayne Moss, vice-chairman of the UK Corporate Hospitality Association.…Golf is now the number one hospitality sport - but people want to play rather than just watch.‟ Five years ago, only about 25 percent of entertaining involved some form of active participation. Now, he estimates, the proportion is close to 40 percent …Many companies think they can get closer to people by getting them to drive a tank' for s example, rather than by just giving drinks.…Another big change has been the Increasing involvement of women in such activities. It used to be a “boys only club”. When I came into this industry in 1990, you hardly ever saw a woman at participation events. Now they probably represent about 20 percent.‟* A tank is a powerful military vehicle with a very large gun.From the Financial TimesAn ideal relationshipBusiness and the arts need each other, writes Tony ThorncroftThe largest arts sponsorship project of recent years has been the relationship between the Royal Shakespeare Company and Allied Domecq, the drinks company. Allied Domecq have invested £8 million over seven years in the theatre company. It is already seen as a model sponsorship, with benefits for both sides.To begin with Allied Domecq was mainly interested in using the connection for corporate entertaining. The RSC's two theatres, at Stratford-on-Avon and in the Barbican in the City of London, were ideally located for meeting key business and political contacts.The RSC's annual tour of the UK allowed Allied Domecq to build links in the regions. And the RSC's frequent overseas visits and tours with big-name actors in important roles created the special occasions which gave the company access to influential figures in some of its main export markets.Iain Oag, director of external affairs at Allied Domecq with responsibility for the sponsorship, remembers in particular a visit to Mexico, a key Allied Domecq market. The company took over two of the RSC's eight performances and the president of Mexico Was among its guests.From the Financial TimesReaching the smokersBy Rebecca KnightPhilip Morris, maker of Marlboro, the world's best-selling packaged product, spends more than $2 billion a year on advertising. …We have to be creative in reaching out to our adult consumers,‟ says Kati Otto, manager of media affairs at Philip Morris USA.The company's …Marlboro Ranch‟ parties, often held in bars in big cities, have become a common part of American nightlife. They are heavily advertised. Competitions at these parties send winners to a five-day ranch holiday in …Marlboro Country‟,mountainous western states such as Montana sand Arizona.Guests also take home various prizes: cameras, sunglasses, jackets and bags-all in Marlboro colours. …The Marlboro Ranch parties increase brand value, and reinforce loyalty to the brand,' Ms Otto says. …It is truly a once-in-a-lifetime experience, and people often come back as loyal Marlboro smokers.‟…This kind of advertising is almost on a one-to-one basis,‟ according to David Adelman, a tobacco analyst for Morgan Stanley Dean Witter. …People often smoke the cigarettes their friends smoke. It is very hard to get people to try a new brand because it is about loyalty, image and taste.‟From the Financial TimesComputers as a colour experienceBernd SchmittCompanies in many Industries are turning away from their traditional marketing practices that concentrate on features and benefits, …Experience‟marketing focusses on customers‟ sensory,emotional and intellectual experience when they a product, shop for it, browse the to web or participate in any other marketing related activity.Consider Apple Computer. For a long time its shares did badly on the US stock market. But now Apple is back.This success was not achieved with better products in a functional sense. While other computer makers continued to compete on speed, memory and hard disc space, Apple made its products different from the competition by introducing colour into the world of grey computers.Products such as the iMac, the iBook and the G4 appeared in five different bright colours. Rather than presenting a boring list of features and benefits, Apple commercials persuaded consumer with 1960s music themes. Computers have become playful: …Collect all five‟, said one advertisement.From the Financial TimesPersonal time management for busy managers By Gerard M. Blair*Personal time management is about controlling the use of your most valuable (and undervalued) resource. Consider these two questions: what would happen if you spent company money in the same way as you spend company time? When was the last time you reviewed the way you use your time?Without personal time management there are last minute rushes to meet deadlines, meetings which achieve nothing, days which seem somehow to go by unproductively, crises which come unexpectedly from nowhere. This sort of environment leads to stress and poor performance: it must be stopped.Poor time management is often a sign of over-confidence: techniques which used to work with small projects are simply reused with large ones. Working inefficiently was perhaps unimportant in the small role, but it becomes unacceptable in the large one. You cannot drive a motorbike like a bicycle, nor can you manage a supermarket chain like a market stall.*The writer was a Senior Lecturer at the University of Edinburgh, Scotland, and is now a design engineer with Agere Systems in Allentown, Pennsylvania.E-mall:gerars@Hope for dying housing estatesChris TigheWhat can be done with the rows of houses that lie empty in towns and cities across the north of England? They were built for the working classes who walked to work in nearby factories, but they have become prisons for owners who have seen their homes‟ value fail as social problems have increased.The traditional approach has been to demolish such areas and start again. But an alternative approach among housing experts is to sell the properties for next to nothing, in the hope that a new wave of owners will improve the area, helped by public spending.In one such scheme, 10 pairs of flats in North Benwell, Newcastle, were put on the market for 50 pence each. After demolishing hundreds of local houses, Newcastle city council hoped the sale would help to transform the environment for the remaining 1,300 homes. Two years later, it looks as though the scheme may be working.There were more than 100 potential buyers for the flats, even though they had to promise to spend £12,000 on converting each pair of flats into five-bedroom family homes. The city council committed itself to spending a further £25,000 on improving each pair of fiats.From the Financial TimesStarting every day with a songBy Virginia MatthewsF or staff and managers at Asda, each working day gets off to a raucous start. …Give me an A!‟ they cry, …Give me an S! Give me a D! Give me an A! What does that spell? Asda!‟Customers of the supermarket chain may be alarmed to see and hear the company chant, but Asda insists chanting, singing or hand-clapping is one of the best motivational tools around.Asda's spokeswoman says she believes the daily chant unites the workforce. Asda's chant was adapted for the UK from the version sung at Wal-Mart, its parent company. The song now accompanies all sales conferences, company events and even management meetings.…The directors are just as happy to chant as the cashiers are and they have told us that it helps them get through the business of the day moms efficiently and quickly. Chanting isn't compulsory though,‟ she adds, …and if peopl e don‟t want to join in, they won't be penalised. As for the customers, they love to see us enjoying our work with a good shout and sometimes they even want to join in.‟From the Financial TimesTeamwork and successGeorge ColeNorwich Union is one of the UK's leading financial services companies, dealing with life assurance, pensions, investments and insurance. When customers call Norwich Union Direct, their call may be handled by any one of four call centres. Each centre has 300 agents or, as Norwich Union Direct prefers to call them, tele-executives, and the business handles 20.000 calls a day.Each call centre is similar in design, with open-plan offices-senior management do not have separate offices. The tele-executives work in small teams of around 8 to 12 people. Between each desk is a low screen, which provides some privacy, but without making employees feel isolated.A team coach sits next to the employee during the first stages. …There is a lot of hand-holding,‟ says Jackie Connolly, the company's custome r services direct or. …We try to encourage a mind-set which says that you're not just dealing with 60 accident claims a day, but with 60 different customers.'There are regular meetings with team coaches and the team leader, and team games are organised to promote healthy competition. …We‟re more interested in quality than quantity,‟says Mrs Conn olly. …We carry out a lot of customer research to ensure that we ar e servicing their needs.‟From the Financial TimesNegotiating by e-mailWho has not typed out an angry reply to an e-mail message, hit the send but-ton -and then regretted it? Surely no technology has led to so many conflicts and lost friendships as electronic mail. But nowhere is e-mail more dangerous than in negotiations.Experiments by Michael Morris, an academic at Stanford Business School, and a group of colleagues have now demonstrated what many people have always thought: negotiations are more likely to go well if they are conducted, at least in part, face-to-face, rather than between strangers with keyboards and screens. E-mail is not necessarily a bad way to negotiate, but the research suggests that it needs to be used carefully.Together with Leigh Thompson, of the Kellogg Graduate Business School at Northwestern University, and several other academics, Mr Morris studied mock negotiations that used only e-mail and compared them with ones where there was a brief getting-to-know-you telephone call before the negotiations. The second type went more smoothly. Other experiments found that electronic negotiations were easier when the negotiators began by swapping photographs and personal details, or when they already knew each other.From The EconomistThe future is mediation rather than litigation Jean Eaglesham and John MasonWhat lessons can the English legal system learn from our litigation*-loving American cousins? Quite a lot, according to Lord Woolf, the architect of important changes in the law in the UK. The willingness of people in the US to sue is famous. Attempts by the US authorities to reduce the amount of litigation by using alternatives such as mediation** have been less publicised.Speaking at a recent London conference, Lord Woolf said that changes in the law to encourage the use of mediation in Britain were beginning to work. However, he also said that the US had gone much further than Britain in encouraging alternatives to litigation.One fast-food chain has two cases against it of the type that in theory could be settled** through mediation. In Britain lawyers have begun a …hot coffee‟compensation action on behalf of 26 victims who allege the chain was negligent in selling drinks at 90 degrees C. They ate claiming damages of between £3,000 and £30,000 each. In the US, two customers are claiming $100 million because they allege they were attacked and beaten up by a restaurant manager after complaining that a milk shake was too watery.From the Financial TimesUnit 11A price that’s hard to refuseThe relevant questions when launching a new product are: what products are alternatives to the product a company intends to launch?What is their price and how many customers do they win? Consider, for example, air travel for corporate executives.There are two main alternatives: one is business and first class ticket, priced at several thousand pounds; the other is corporate jets, which cost tens of millions of pounds.Executive Jet came up with a breakthrough pricing model: instead of selling jets, it sold shares of time in using a jet.This allowed it to price jets per year at roughly the amount a company would spend on business and first class tickets.It won orders both from business class customers and from executives who preferred a relatively cheap time share in Executive Jet to full ownership of a Gulfstream or Learjet that would spend much of its time sitting on the ground.Executive Jet created a pricing model in which companies got the convenience of private air travel at the price of the annual business class travel budget.Sarah to the rescueThe sales pitch seems to be going well and then, without meaning to, you say something to upset a new client.What do you do?According to Tom Lambert, author of High Income Consulting, using logic to deal with emotions does not work.Instead, when things start to go wrong, think SARAH. Stop talking.Give your listener the opportunity to express their feelings.There is nothing you can usefully say.Within seconds your listener will break the silence.Actively listen.Listen as if your life depended on understanding how the client feels and what they think.Always accept what is said as if it were true.Reflect content or feeling.Paraphrase a key statement your client has made to demonstrate that you really have been listening.Say it in a way that shows that you are carefully considering what is being said and not just repeating it word for word.Act with empathy.‟You have an absolute right to feel as you do.‟Empathy allows you to accept the reasonableness of others‟ feelings and still correct their understanding.Handle objections.The three most common relate to price, habit and other possible competitors.Unit 12New products for the cyclistAs a keen cyclist, Yoshizo Shimano knows all about the importance of keeping in touch with his company‟s products.Mr Shimano is president of Shimano, the world‟s biggest maker o f bicycle components.Frequently, he borrows a bike from the company‟s R&D division to keep in touch with what researchers are up to.…We won‟t compete with our customers by building complete bikes.But we must keep in mind how our components are going to be used and have a vision of the product that is safe as well as being fun,‟ he says. Mr Shimano‟s interest in trying out bicycles containing his company‟s components underlines how manufacturers must pay increasing attention to bringing out new products.These must either solve a pressing customer problem or come up with an idea that breaks completely new ground within a few years. …For example, if the cyclist does not have to change gears, he can concentrate on other aspects of controlling the bike which is likely to lead to safer journeys,‟ says Mr Shimano.New medical productsMedtronic of the US, the world‟s biggest maker of medical implants, also continues to develop new products. In the late 1980s, most of its annual sales came from heart pacemakers, but other new products will this year contribute to sales of more than $5 billion.The company specialises in implanted devices that manage rather than cure heart disease, as well as Parkinson‟s and Alzheimer‟s Diseases.Medtronic has developed an implantable device for treating epilepsy and could start trials in humans next year.The implant is inserted under the skin by the chest and wired up to receive signals from the brain. Through this mechanism, the device could tune into the signals which indicate an epileptic attack is about to take place.These would trigger electric signals from the implant which would counter act the brain signals and prevent the attack.If all goes well in the clinical trials, products could be in routine use later this decade.。

商务英语阅读2-2

商务英语阅读2-2

Business English Extensive Reading (2)商务英语阅读(2)Ⅰ. Reading ComprehensionDirections: Choose the correct answers according to the information given from the passeges. Read the passages through carefully before making your choices. Please mark the corresponding leter for each item on Answer Sheet.Passage One: Questions 1 to 5 are based on the following passage.It is , everyone agrees, a huge task that the child performs when he learns to speak, and the fact that he does so in so short a period of time challenges explanation.Language learning begins with listening. Individual children vary greatly in the amount of listening they do before they start speaking, and late starters are often long listeners. Most children will "obey" spoken instructions some time before they can speak, though the word obey is hardly accurate as a description of the eager and delighted cooperation usually shown by the child. Before they can speak, many children will also ask questions by gesture and by making questioning noises.Any attempt to trace the development from the noises babies make to their first spoken words leads to considerable difficulties. It is agreed that they enjoy making noises, and that during the first few months one or two noises sort themselves out as particularly indicative of delight, distress, sociability, and so on . But since these cannot be said to show the baby's intention to communicate, they can hardly be regarded as early forms of language.It is agreed, too, that from about three months they play with sounds for enjoyment, and that by six months they are able to add new sounds to their repertoire This self-imitation leads on to deliberate imitation of sounds made or words spoken to them by other people. The problem then arises as to the point at which one can say that these imitations can be considered as speech.1.By "....challenges explanation" (Line 2, Para.1) the author means that ______.A)no explanation is necessary for such an obvious phenomenonB)no explanation has been made up to nowC)it's no easy job to provide an adequate explanationD)it's high time that an explanation was provided2. The third paragraph is mainly about _________A)the development of babies' early forms of languageB)the difficulties of babies in learning to speakC)babies' strong desire to communicateD)babies' intention to communicate3. The author's purpose in writing the second paragraph is to show that children _______.A)usually obey without asking questionsB)are passive the process of learning to speakC)are born cooperativeD)learn to speak by listening4.From the passage we learn that _______-A)early starters can learn to speak within only six monthsB)children show a strong desire to communicate by making noisesC)imitation plays an important role in learning to speakD)children have various difficulties in learning to speak5.The best title for this passage would be _______.A)How Babies Learn to SpeakB)Early Forms of LanguageC)A Huge Task for ChildrenD)Noise Making and Language LearningPassage Two Questions 6 to 10 are based on the following passage.New technology links the world as never before. Our planet has shrunk. It’s now a “global villa ge” where countries are only seconds away by fax or phone or satellite link. And, of course, our ability to benefit from this high-tech communications equipment is greatly enhanced by foreign language skills.Deeply involved with this new technology is a breed of modern businesspeople who have a growing respect for the economic value of doing business abroad. In modern markets, success overseas often helps support domestic business efforts.Overseas assignments are becoming increasingly important to advancement within executive ranks. The executive stationed in another country no longer need fear being “out of sight and out of mind.” He or she can be sure that the overseas effort is central to the company’s plan for success, and that promotions often follow or accompany an assignment abroad. If an employee can succeed in a difficult assignment overseas, superiors will have greater confidence in his or her ability to cope back in the United States where cross-cultural considerations and foreign language issues are becoming more and more prevalent (普遍的).Thanks to a variety of relatively inexpensive communications devices with business applications, even small businesses in the United States are able to get into international markets.English is still the international language of business. But there is an ever-growing need for people who can speak another language. A second language isn’t generally required to get a job in business, but having language skills gives a candidate the edge when other qualifications appear to be equalThe employee posted abroad who speaks the country’s principal language has an opportunity to fast-forward certain negotiations, and cam have the cultural insight to know when it is better to move more slowly. The employee at the home office who can communicate well with foreign clients over the telephone or by fax machine is an obvious asset to the firm.6. What is the author’s attitude toward high-tech communications equipment?A) Critical. C) Indifferent.B) Prejudiced. D) Positive.7. With the increased use of high-tech communications equipment, businesspeople ______.A) have to get familiar with modern technologyB) are gaining more economic benefits from domestic operationsC) are attaching more importance to their overseas businessD) are eager to work overseas8. In this passage, “out of sight and out of mind” (Lines 2-3, Para. 3) probably means ____.A) being unable to think properly for lack of insightB) being totally out of touch with business at homeC) missing opportunities for promotion when abroadD) leaving all care and worry behind9. According to the passage, what is an important consideration of international corporations in employing people today?A) Connections with businesses overseas.B) Ability to speak the client’s language.C) Technical know-how.D) Business experience.10. The advantage of employees having foreign language skills is that they can _______.A) better control the whole negotiation processB) easily find new approaches to meet market needsC) fast-forward their proposals to headquartersD) easily make friends with businesspeople abroadPassage Three Questions 11 to 15 are based on the following passage.Some pessimistic experts feel that the automobile is bound to fall into disuse. They see a day in the not-too-distant future when all autos will be abandoned and allowed to rust. Other authorities, however, think the auto is here to stay. They hold that the car will remain a leading means of urban travel in the foreseeable future.The motorcar will undoubtedly change significantly over the next 30 years. It should become smaller, safer, and more economical, and should not be powered by the gasoline engine. The car of the future should be far more pollution-free than present types.Regardless of its power source, the auto in the future will still be the main problem in urbantraffic congestion (拥挤). One proposed solution to this problem is the automated highway system.When the auto enters the highway system, a retractable (可伸缩的) arm will drop from the auto and make contact with a rail, which is similar to those powering subway trains electrically. Once attached to the rail, the car will become electrically powered from the system, and control of the vehicle will pass to a central computer. The computer will then monitor all of the car's move-ments.The driver will use a telephone to dial instructions about his destination into the system. The computer will calculate the best route, and reserve space for the car all the way to the correct exit from the highway. The driver will then be free to relax and wait for the buzzer (蜂鸣器) that will warn him of his coming exit. It is estimated that an automated highway will be able to handle 10,000 vehicles per hour, compared with the 1,500 to 2,000 vehicles that can be carried by a present-day highway.11. One significant improvement in the future car will probably be________.A) its power source C) its monitoring systemB) its driving system D) its seating capacity12. What is the author's main concern?A) How to render automobiles pollution-free.B) How to make smaller and safer automobiles.C) How to solve the problem of traffic jams.D) How to develop an automated subway system.13. What provides autos with electric power in an automated highway system?A) A rail. C) A retractable arm.B) An engine. D) A computer controller.14. In an automated highway system, all the driver needs to do is _______.A) keep in the right laneB) wait to arrive at his destinationC) keep in constant touch with the computer centerD) inform the system of his destination by phone15. What is the author's attitude toward the future of autos?A) Enthusiastic.C) Optimistic.B) Pessimistic. D) Cautious.Passage Four Questions 16 to 20 are based on the following passage.Henry Ford, the famous U.S. inventor and car manufacturer, once said, ‘The business of America is business.” By this he meant that the U.S. way of life is based on the values of the business world.Few would argue with Ford’s statement. A brief glimpse at a daily newspaper vividly shows how much people in the United States think about business. For example, nearly every newspaper has a business section, in which the deals and projects, finances and management, stock prices and labor problems of corporations are reported daily. In addition, business news can appear in every other section. Most national news has an important financial aspect to it. Welfare, foreign aid, the federal budget, and the policies of the Federal Reserve Bank are all heavily affected by business. Moreover, business news appears in some of the unlikeliest places. The world of arts and entertainment is often referred to as “the entertainment industry” or “show business.”The positive side of Henry Ford’s statement can be seen in the prosperity that business has brought to U.S. life. One of the most important reasons so many people from all over the world come to live in the United States is the dream of a better job. Jobs are produced in abundance (大量地) because the U.S. economic system is driven by competition. People believe that this system creates more wealth, more jobs, and a materially better way of life.The negative side of Henry Ford’s statement, however, can be seen when the word business is taken to mean big business. And the term big business—referring to the biggest companies, is seen in opposition to labor. Throughout U.S. history working people have had to fight hard for higher wages, better working conditions, and the right to form unions. Today, many of the old labor disputes are over, but there is still some employee anxiety. Downsizing—the laying off of thousands of workers to keep expenses low and profits high -- creates feelings of insecurity formany.16. The united States is a typical country ______.A) which encourages free trade at homes and abroadB) where people’s chief concern is how to make moneyC) where all businesses are managed scientificallyD) which normally works according to the federal budget17. The influence of business in the U.S. is evidenced by the fact that ______.A) most newspapers are run by big businessesB) even public organizations concentrate on working for profitsC) Americans of all professions know how to do businessD) even arts and entertainment are regarded as business18. According to the passage, immigrants choose to settle in the U.S., dreaming that ______.A) they can start profitable businesses thereB) they can be more competitive in businessC) they will make a fortune overnight thereD) they will find better chances of employment19. Henry Ford’s statements can be taken negatively because ______.A) working people are discouraged to fight for their rightsB) there are many industries controlled by a few big capitalistsC) there is a conflicting relationship between big corporations and laborD) public services are not run by the federal government20. A company’s efforts to keep expenses low and profits high may result in ______.A) reduction in the number of employeesB) improvement of working conditionsC) fewer disputes between labor and managementD) a rise in workers’ wagesⅡ. CloseDirections: In this section, there is a passage with 10 blanks. You are required to select one word for each blank from a list of choices given in a word bank following the passage. Read the passage through carefully before making your choices. Each choice in the blank is identified by a letter. Please mark the corresponding leter for each item on Answer Sheet. You may not use any of the words in the bank more than once.It is a typical day at the office----a senior manager is away when an urgent letter arrives from one of her clients.Meanwhile someone has discovered that the wrong price list has been sent out and half of the last mailshot has been returned because the addresses are out of date.After a lot of time and effort has been __1__ sorting out all these problems,someone asks why the new computer system didn’t __2__ all of this from happening.Unfortunately,such problems are __3__.One firm which used to have __4__ computer problems is Brinkman Levis,a professional services firm.David Callaghan,a partner at the firm,__5__:“The initial problem for us was that we had all this information on computers around the office but didn’t know what to do with it.”Finally, Brinkman Lewis decided to __6 __ a network linking all the machines in the office.Rather than simply asking one of the senior managers to accept responsibility for information technology,the firm brought in __7__ Zoe Edlington to plan the development of its network.She began by upgrading the __8__ telephone system so it could be integrated with the computers to provide closer links between the members of the firm.She then began finding other ways in which the information already on the network could be used more __9__.The strategy worked.The company soon realized that there could be a market for sucha __10__,and before long Zoe Edlington was head ofthe firm’s new network consultancy business.A) prevent B) effectively C) frustrate D) existing E) explains F) spent G) serious H) competently I) authority J) general K) specialist L) common M) introduce N) ongoing O) solutionⅢ. Word ExerciseDirections: Complete each of the following sentences with a suitable word. The first letter and the Chinese meaning are given. Please write the missing letters for each item on Answer Sheet. 1.All of them fulfilled the q___________(资格) for registering to vote in thepresidential election.2.In 1993 convertible b________(债券) appeared, convertible into common shares.One successful example is the Shanghai Pinkerton Float Glass Plant.3.The m____________(货币的) value of most coins exceeds the amount you wouldget by melting them down and selling off the metals they contain.4.Our firm is s___________(赞助) three engineering students at the university.5.This is the best price we can q___________(报价) you.6.In accounting the term d_____________(记入借方) means to enter a sum on the left-handside of an account or accounting ledger.7.Leading industrial e____________(股权) were fairly firm on selective demand today,although the best prices were not always maintained.8.Some people predict that the sales of portable computers will surpass the sales ofd______________(台式计算机) in a few years.9.An i_____________(存货清单) of property or goods tells how many there are ofeach article and what they are worth.10.The use of money ---- any c________(商品) generally accepted in payment forgoods, services, and debts ---- makes the trading process simpler and more efficient.11.Can you show me the w________(担保书) of the car?12.The economic r_________(衰退) in the past few years has caused a lot ofunemployment in that country.13.They sell lipstick and a whole range of other c_____________(化妆品).14.To some consumers, the country of origin or m_______(生产厂家) of productsand services may indicate superior or poor quality.15.She gets a c_______(佣金) of 10% on all the sales she makes.Part two: Directions:Please translation the following sentences into Chinese. Writethe Chinese version on the Answer Sheet.1. Durable goods have physical qualities and uses that permit them to last arelatively long time, even while being used.2.Unless you inherit the family business or invent a best-selling product while youare still in college, you will eventually have to search for your first full-time, career-field job.3. Dell has decided not to target retail buyers, who account for only about 10% ofDell’s China sales.4. As consumers’incomes and buying habit change, or as prices drop, goods shiftfrom one classification to another.5. Newspaper, too, have attempted to make advertising more attractive to small firmsby offering special full page advertisements featuring the messages of several different firms.。

商务英语阅读(2)1-7单元练习参考答案

商务英语阅读(2)1-7单元练习参考答案

Chapter13. Phrase Translation1)萧条的经济、充分就业、贸易赤字、深入分析、工业化国家、自由贸易协定、国际专业化、产品差别、贸易盈余、决定性因素2)economic win-win, tariff barrier, wage inequality, labor productivity, lay off workers, factors of production, bilateral deal, regression analysis, market access, world economic recovery4. Translate the following sentences with the expressions in the list given below.1) The monitoring system will finally substitute the U.S. government’s cap on cigar imports from Cuba.2) The quarrel between Mexico and the U.S. will be of no avail and it may disrupt the lifting of the agricultural tariffs under the North American Free Trade Agreement.3) An economic cooperation business forum, which will discuss how to minimize the negative impact of global economic imbalance adjustment on China, will take place shortly before the ministerial conference.4) Few Americans attribute this to such obvious causes as a devalued dollar or the business cycle.5) Recent research has shed light on the fact that there are heavy financial and political costs associated with the measures necessary to reduce the emission of greenhouse gases.6) There are rumors that the government struck a private deal with the corporation’s chairman last month.7) The opposition is exerting pressure on the U.S government to change the policy towards textiles imports.8) Since the establishment of the bilateral free-trade agreement, the emerging economy has always been at the forefront of science and technology.9) In general, floating exchange rates are supposed to insulate countries from persistent differences in inflation with their trading partners.10) According to conservative estimates, by 2010, China’s import and export volume with North America and the EU would surpass $400 billion respectively, with ten ASEAN countries exceeding $200 billion.Chapter 23. Phrase Translation1)消费品,折扣零售商,品牌资产价值,广告预算,现实销售数据,促销,盈利,扫描数据2)price premium, baseline sales, price reductions, advertising spending, marketing mix, quantity premium, product-line length( variety), allocation of dollars4. Translate the following sentences with the expressions in the list given below.1) The government has allocated $0.1billion to the development and utilization of renewable energy in rural areas.2) We should not develop the Western region at the expense of environment. Therefore the government has been following a sustainable development road attaching equal importance to economic development and environmental protection.3) As a big responsible nation, China will strictly abide by the WTO rules and honor its commitments.4) The rapid growth in China’s grain production can be ascribed to the fact that the Chinese government has implemented a series of reform policy and measures in the rural areas, such as raising the prices of grain purchased by the state.5) In the globalization era, not all countries play on the level playground. Some developing countries have to adhere to some marketing principles, or even accede to the requests of some governments.6) Over the past year, the global investment demand was on the wane; the major world currencies suffered swift turbulence and some emerging markets underwent severe financial crisis.7) Networks fundamentally alter the nature of competition and level the playing field, especially for smaller business regardless of the barriers like time and distance.8) Through micro credit projects, with the credit available on demand, farmers are able to pay back both the principle and interest in time.9) China’s vigorous eco nomic development is indicative of the fact that China has become one of the countries that enjoy the highest economic growth speed in the world.10) With the reform of the wholly state-owned commercial banks, when some qualified commercial banks seek listing in the stock market, others certainly will follow suit.Chapter 33. Phrase Translation:1)privileged minority 享有特权的少数人gas station 加油站marketing research 市场调查professional competence 专业技能a sales point 卖点product design 产品设计potential consumer 潜在顾客business disaster 商业灾难2)日常生活daily life广告活动advertising campaigns物理特征physical characteristics视觉想象visual imagination国内媒体national media销售增长a sale increase销售渠道distribution system产品导向型的广告product-orientated advertising4. Translate the following sentences with the expressions in the list given below.1) Experts have attributed the main cause of the company’s poor performance to its poor HR functions, especially the appointment of the senior management.2) British Airways intends to create a more flexible and modern corporate culture through the relocation.3) Rumors about redundancy make the company at its worst in terms of morale ever since its foundation.4) After financial scandals, many companies can only resort to charity activities to improve their corporate image.5) Politicians shold not engage in business affairs that might affect their political judgement.6) As a sleeping partner of the enterprise, he is entitled to share the profits, but is deprived of participating in its management.7) After watching this interview, she realizes how difficult it is to be a venture capitalist. For one thing, you need to have the money; for another, you need to have the insight to pick the right start-ups.8) To enter a specific market, in addition to acquiring sufficient knowledge about our target customers, we also need to know about the local policies and abide by them.9) With the efforts of these university students, it was brought to light that this world-famous multinational had established some sweat factories in China.10) In a time when customers change constantly and rapidly in their needs, only companies who are quick to respond can survive and succeed in the end.Chapter 43. Phrase Translation1) Given the Chinese equivalents to the following English Terms.mobility of people:流动人口supply networks: 供应商网络standardized items:标准零配件specialist manufacturing technology:特殊制造技术complementary economies: 互补经济体anti-Japanese sentiment: 反日情绪foreign affiliates: 外方合伙人,外国附属公司go public: 上市2) Give the English equivalents to the following Chinese terms:企业并购mergers and acquisition海外扩张overseas expansion全球化战略globalization strategy保护主义措施protectionist measures市场准入access to market知识产权intellectual property right贸易伙伴trading partners资本投入capital investment4. Translate the following sentences with the expressions in the list given below.1) Vendors now offer systems that work only with their hardware, but they are trying to make their equipment integrate with other’s hardware.2) Agricultural export, by contrast, respond immediately, growing at an annual rate of 17.7 percent in 1980 and 1981.3) This book takes a strategic view of business and develops the ability to take a multidisciplinary approach to managing a business and resolving problems and issues.4) Thanks to the recession and 9/11, Mayor Michael Bloomberg must contend with a whopping budget deficit projected to 60 billion.5) Dispose of batteries properly. Do not throw them into fire or expose to high temperature.6) In the future, in addition to syndicating our groups’ efforts, we will ally with foreign companies to leverage advantages and enhance global competitiveness.7) We are certain that in due course of time, the economic reform will have brought about results and benefits that will go beyond China’s boundaries.8) One of the major banks has lowered its interest rate and the other bank is expected to follow suit.9) During these quarterly meetings, it’s the boss’s responsibility to respond to each manager’s plan.10) We will put in place a new order of the socialist market economy through completing the market system and rectifying and regulating the market behavior.5.1) ambivalent 2) integration 3)hindered4) from 5) by 6) shortage 7) options8) acquisition 9) strategy 10) alliance 11) craftChapter 53. Phrase Translation1) English to Chinesepublicly traded companies 上市公司keep a weather eye on…对随时留意/小心提防accounting firms 会计师事务所international subsidiaries 国外子公司cost efficient 经济划算的take a wait-and-see approach 持观望态度reconciliation reports财务)调整报告performance measures 业绩评定指标/方法2) Chinese to English通用/公认会计准则generally accepted accounting principles收益确认revenue recognition损益表/收益表income statement每股收益earnings per share常务/执行董事managing director信用评级机构credit-rating agencies财务管理人员/主管finance chiefs/ executives机构投资者/投资机构institutional investors4. Translate the following sentences with the expressions in the list given below.1) Escalating costs have almost wiped out the company’s profits from last year.2) This area is studded with bars all vying for customer attention. But it’s not easy to pin down what exactly it is that pleases customers the most.3) The project team decided to adhere to its original plan despite the appalling weather.4) At the press conference, the PR manager reiterated that the company’s operation has returned to normal. However, many private shareholders remain skeptical about such claim.5) The new labor law, which took effect last year, is likely to raise the labor cost of a considerablenumber of enterprises.6) The less senior employees are reluctant to express their views or make any suggestions because they don’t think their ideas w ill really be put into practice.7) Local relief organizations have also embarked on fund-raising campaigns so as to provide more financial support for the earthquake victims.8) Up to 30 companies submitted their request for price rise, but most of them d idn’t stand a chance of getting approval from the regulatory agency.9) The decision-makers seem to have already given up on the reform program though its initiators are still trying hard to elicit support from other stakeholders.10. The new model, which has just been released onto the market recently, is being touted as the most energy-efficient and environmentally-friendly product of its kind.Chapter 63.explicit inflation target 公开的通货膨胀指标volatile prices 波动价格monetary policymaking 制定货币政策consumer expenditure 消费支出credit crunch 信贷资金骤减variable mortgage rates 浮动按揭/抵押贷款利率surging and plunging asset prices 大起大落的资产价格do more harm than good 得不偿失/弊大于利2)楼市暴跌housing crunch/collapse维持价格稳定maintain price stability核心通货膨胀core inflation rate消费者物价指数consumer price index资产负债表balance sheet预除负面影响forestall the adverse effects政策框架policy framework市场预期market expectation4.1) The intensification of globalization has made the financial market of any country more vulnerable to booms and busts in other countries.2) This model, which used to be the cash cow of the company, only accounts for 5% of its total sales revenue now.3) The local authorities’ response to the crisis seemed grossly inconsistent with its proclaimed commitment to environmental protection.4) In his speech, the newly-appointed chairman of the committee warned banks and other financial institutions against over speculation and reckless lending.5) The company has recently introduced a new assembly line in the hope that improved technology can translate into higher productivity.6) The new policy comes into effect this month, but whether it can deliver the expected benefits remains to be seen.7) To sustain their present standards of living, you have to bring their income into line with rising prices.8) This country has a great advantage over its neighbors in terms of the financial and technological resources needed to achieve the dual goal of economic prosperity and cleaner environment.9) During the economic recession, the outlook for job opportunities was bleak.10) Should our negotiation with the agency break down, we’ll consider setting up our own retail outlets.5. 1) economies 2)accompanied 3)run-ups 4)crashes 5)pose 6)intervention 7)variety 8)within 9)extent 10)under 11)distinguish 12)fundamentalsChapter 73.Phrase Translation:1)competitive edge 竞争优势breach of contract 违反合同convertibility of profit 收益的可兑换financial instruments 金融工具currency conversions 货币转换financial hedges 金融避险cost-benefit analysis 成本效益分析record-high 破纪录的高点a vested interest 既得利益in its infancy 初级阶段2)新兴市场emerging markets金融危机financial meltdown民间暴乱civil disturbance股票价格share prices风险溢价risk premium政治周旋political spin平衡竞争环境level the playing field利害关系have a stake in数据采集data-mining博弈论game theory4.1)The advantages of the establishment of legal framework far outweigh its disadvantages because it guarantees private property rights for citizens as the rights of foreign entities to purchase and sell businesses within the country.2. The government seeks ways to accelerate its bid to enter the World Trade Organization and promises to honor the commitment.3. According to the United Nations Conference on Trade and Development, India attracted $16.9 billion in foreign direct investment inflows in 2006, which is equivalent to a 153% increase from the previous year.4. There are signs that the market could open up in the near future and more foreign entities willhave a stake in the international business.5. The practices of foreign companies must be consistent with international standards following the 1999 Trademark Act that protected foreign trademarks and service marks.6. As of January 1, 2008, both domestic and foreign-funded enterprises will be subject to a 25% statutory rate.7. Even before they reached the bilateral free-trade agreement in 2009, trade talks had already gained more and more favor with the Mexicans.8. Germany’s anti-monopoly law, adopted voting on August 30, renders those foreign mergers and acquisition against national security infeasible.9. China allows for full profit repatriation and since the mid-1990s, foreign investors have broadly had free access to foreign exchange.10. Instead of engaging in endless talks that amount to little more than arguments for the lion’s share of profit, both sides need to size up the current situation.。

外研社2024新标准商务英语阅读教程2-教学课件U2

外研社2024新标准商务英语阅读教程2-教学课件U2

Internal communication is the heartbeat of any organization
nurture
to help a plan, an idea, a feeling, etc. to develop e.g. The company's leadership is committed to nurturing a supportive work environment that encourages employee growth and innovation.
Internal communication is the heartbeat of any organization
mock
not real, but intended to be very similar to a real situation, substance, etc. e.g. Before the official product launch, the team conducted a series of mock presentations to refine their pitch to potential investors.
Internal communication is the heartbeat of any organization
strategic leadership
a manager’s potential to express a strategic vision for the organization, and to motivate and persuade others to acquire that vision e.g. The board appointed a leader known for strategic leadership to steer the company through its next phase of growth.

《高级商务英语阅读2》参考答案

《高级商务英语阅读2》参考答案

高级商务英语系列教材总主编:叶兴国王光林高级商务英语阅读2主编:叶兴国(参考答案)外语教学与研究出版社Unit 1 Global TradeText AComprehensionI. Choose the best answer to each of the following questions with the information you get from the text.1. C2. D3. C4.D5. AUsage & TranslationI. Fill in the blanks with words or phrases in the box. Change the form when necessary.1. subsidies2.impose3. at the expense of4. specialize5. endorse6. diminishII. Translate the following sentences into Chinese.1. 世界银行行长罗伯特·佐利克说:“领导者绝不可受贸易保护主义的诱惑。

经济上的孤立主义将会导致“大萧条”时期的恶性循环事件重演,使本就不景气的经济越发岌岌可危。

2. 相反,那些贸易导致的失利者,如由于汽车进口而失业的汽车工人,他们的人数相比消费者要少得多,却很容易被召集形成具有明确诉求的政治群体。

3. 仅仅凭借其存在,贸易就使国际合作不再是一个抽象的概念。

贸易具有提高生活水平的潜能,这种潜能在亚洲的河岸已经完全变成了现实。

贸易使我们的世界更安全更美好。

Text BComprehensionI. Choose the best answer to each of the following questions with the information you get from the text.1. A2. C3. B4.A5. BUsage & TranslationI. Fill in the blanks with words or phrases in the box. Change the form when necessary.1.trade-distorting2. prosperity3. reductions4. export-driven5. emerging market6. conciliatoryII. Translate the following sentences into Chinese.1. 然而这一僵局出现了一个新的主要因素,即在全球经济格局的重新调整中,中国、印度和巴西跃居世界新兴市场前列,墨西哥、智利及泰国等其他发展中国家对此十分在意。

商务英语阅读理解(精选5篇)

商务英语阅读理解(精选5篇)

商务英语阅读理解(精选5篇)1.商务英语阅读理解第1篇Questions 1-7Look at the statements below and the article about the development of future business leaders on the oppositeWhich section of the article (A, B, C or D) does each statement (1-7) refer to?For each statement (1-7), mark one letter (A, B, C or D) on your Answer You will need to use some of these letters more than1 Managers need to take action to convince high-flyers of their value to the2 Organisations need to look beyond the high-flyers they are currently3 There is a concern that firms investing in training for high-flyers may not gain the benefits4 Managers need expert assistance from within their own firms in developing5 Firms currently identify high-flyers without the support of a guidance6 Managers are frequently too busy to deal with the development of7 Firms who work hard on their reputation as an employer will interest The Stars of the FutureA Existing management research does not tell us much about how to find and develop high-flyers, those people who have the potential to reach the top of an As a result, organisations are left to formulate their own A more effective overall policy for developing future leaders is needed, which is why the London Business School has launched the Tomorrow's Leaders Research Group (TLRG). The group contains representatives from 20 firms, and meets regularly to discuss the leadership development of the organisations'B TLRG recognises just how significant line managers are in the process of leadership Unfortunately, with today's flat organisations, where managers have functional as well as managerial responsibilities, people development all too often falls victim to heavy One manager in the research group was unconvinced by the logic of sending his best people away on development courses, 'only to see them poached by another department or, worse still, another firm'. This fear of losing high-flyers runs deep in the organisations that make up the researchC TLRG argues that the task of management is not necessarily about employee retention, but about creating 'attraction centres'. 'We must help line managers to realise that if their companies are known as ones that develop their people, they will have a greater appeal to high-flyers,' said one Furthermore, selecting people for, say, a leadership development programme is a sign of commitment from management to an Loyalty can then be more easily demanded inD TLRG has concluded that a company's HR specialists need to take action and engage with line managers individually about their role in the development of Indeed, in order to benefit fully from training high-flyers as the senior managers of the future, firms must actually address the development of all managers who will be supporting the Without this, managers will not be in a position to give appropriate And when eventually the high-flyers do move on, new ones will be needed to replace The next challenge will be to find a new generation of2.商务英语阅读理解第2篇give speech to 演说[例] address audience on a business projectadjourn (v) to stop (a court case, a meeting , )for a time before beginning again 延期,休会[例] The board meeting has been adjourned to an uncertain[同义词] postponeadjust (v) to settle an insurance claim 理算保险索赔[例] After the car accident, he made an insurance claim that will be adjustedadministration () organization and control of a company经营、管理[例] The administration power of a company also shows the internal control of the[同义词] managementadmin () abbreviation for administration 经营、管理administer () organize, control: 管理[同义词] manageadopt () choose, decide on采用[例] We adopted a newadvance () money paid before it is due, or for work only partially completed 预付款[例] Yesterday I received an advance on my monthly(v) to increase 提高[例] On bull market , shares are advancing[同义词] increase3.商务英语阅读理解第3篇《Staff appraisals》,员工评估。

商务英文文章阅读

商务英文文章阅读

商务英文文章阅读由于商务英语文章涵盖面广,内容丰富,专业性强,学生在阅读此类文章时可以提高英语知识水平,了解更多的基本的商务背景知识。

下面是店铺带来的商务英文文章阅读,欢迎阅读!商务英文文章阅读1麦当劳叔叔不会老去:你的午餐他全包Some thought the brand was dead and buried. Not anymore, it seems. Your favorite pop stars are dying, but McDonald's refuses to. Like the villain at the end of an action movie, just when you think it's breathed its last it comes back up, snarly-faced and firing.一些人认为麦当劳品牌已日薄西山,表面上好像是这样。

你喜爱的流行明星们不断老去离世,但是麦当劳拒绝变老。

就像很多电影结尾时的大恶棍一样,当你以为他快断气的时候却突然起死回生,狰狞着面目顽强地抵抗。

This time last year, the headlines were dire. McDonald's was dull, tired, unimaginative and downright dowdy. Suddenly, this isn't so. The company has just announced that sales have gone up 5 percent around the world -- in restaurants that have been open at least a year. And 5.7 percent in the U.S.去年这个时候的麦当劳头条报道令人失望。

麦当劳变得单调乏味,缺乏生机和创造力,很俗气。

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商务英语短文阅读2 -CAL-FENGHAI.-(YICAI)-Company One1Investors shaken asrenminbi’sreputation as ‘one-way bet’ soursLast week the renminbi did something it has not done for years – it shocked the market.During the final three trading sessions of the week, the Chinese currency dropped as much as 1.3 per cent against the US dollar, marking its biggest three-day fall since 2011. The renminbi is now 0.6 per cent weaker against the dollar than it was at the start of the year.While the percentage decline may appear small compared with some of the recent double-digit swings in other emerging market currencies such as the Argentine peso or Kazakh tenge, a move of such magnitude in the renminbi is highly unusual.It could also spell trouble for investors. After years of ultra-low volatility thanks to the managed peg against the dollar, the renminbi has often been the subject of large, highly-leveraged positions for investors viewing it as an effective one-way bet. ANZ’s Patrick Perret-Green said the sell-off had left some speculative investors with a “very bloody nose”.Mitul Kotecha, FX strategist at Crédit Agricole CIB, said that last week’s move could be a signal of a shift in Chinese currency policy.“The market was extremely long, and we’ve seen a big shakeout of these positions”, said Mr Kotecha. “They want to try and at least provoke more risk and more uncertainty in taking this trade. They are going to keep engineering volatility until that becomes the case.”The sharp move follows a period during which the offshore renminbi rate has been trading at an increasing premium to the onshore rate. That split – a permanent feature of the market –is something made possible by China’s strict controls on its capital account.Global investors usually take bets on the currency through its Hong Kong iteration, known by the shorthand CNH. Within China, companies and investors use the official onshore rate, or CNY.Early last week, the CNH rate had reached its biggest spread over the CNY rate since 2010, suggesting that international enthusiasm for the renminbi had overtaken that from within China itself.Currency analysts say this widening gap may have prodded the People’s Bank of China into action. The central bank sets the daily fixing rate around which the renminbi is permitted to fall or gain 1 per cent a day, and last week it guided the onshore currency weaker through higher fixes.Some believe that the move by the PBoC to damp appreciation expectations is part of its wider, long-held aim of introducing more two-way volatility into the market.It could also be an attempt to bring the onshore and offshore rates together before the central bank widens the daily trading band, something it has promised to do soon. The band was last changed in April 2012, when it was doubled from 0.5 per cent.“This is a tactical move by the central bank to introduce more volatility before widening the trading band. They are creating conditions for that to happen,” said Shuang Ding, China economist at Citi. “If the currency continues to appr eciate and there is very little volatility, it will only fuel speculation of more appreciation.”Weaker economic data out of China may also have played its part in the sell-off. Last week HSBC’s flash index of manufacturing activity fell to its lowest leve l in seven months, a sign that the country’s export engine is yet to fire up this year. Sentiment towards China has also been hit by growing troubles in the country’s vast shadow banking sector.Many analysts believe the longer-term story of renminbi appreciation remains intact. HSBC still expects the renminbi to reach Rmb5.98 against the dollar by the end of the year, equivalent to about a 2 per cent gain from Monday’s spot rate.And unlike in previous periods of renminbi weakness – such as in the summer of 2012 – this most recent bout has not been accompanied by large capital outflows from the country.If anything, the opposite is true – the most recent data show that money continues to pour in, with China’s trade surplus growing by $32bn in January.However, some believe that the apparent shot across the bow by the PBoC means that the days of low volatility are finally coming to an end.“Based on how the [offshore renminbi] has been trading over the past couple of days, it is clear to me that the Chinese currency is no longer a safe haven,” Société Générale’s Benoit Anne wrote in a report.Two UK banks' diverging fortunes, the latest EU-Greece banking spat, and US holding company requirements for foreign banks Feb 24, 2014 - 3:43 pm The banking team discusses the varying fortunes of HSBC and RBS, the latest spat between the EU and Greece over the treatment of the Greek banking system, and Deutsche Bank reveals some details about how it will cope with the new obligation for foreign banks operating in the United States to have a US holding companies. Patrick Jenkins is joined by Martin Arnold,banking editor; Sam Fleming, financial policy correspondent; Daniel Schäfer, investment banking correspondent, and Peter Spiegel, Brussels bureau chief.Why the euro inflation number is worse than it looksFebruary 24, 2014 5:33 pm by Claire Jonesin Share0January’s eurozone inflation number, out earlier on Monday, showed price pressures in the currency bloc are not quite as subdued as first feared, registering 0.8 per cent — a touch higher than Eurostat’s initial estimate of 0.7 per cent.It’s hardly a game changer: inflation is still less than half the 2 per cent target. But the slightly better figure will reduce pressure on the European Central Bank a little after it faced renewed calls to ease policy following the release of the flash estimate.However, the detail of this morning’s release suggest disinflationary pressures might be even worse than feared. This excellent chart from Marchel Alexandrovich of Jeffries International shows why:One of Mario Draghi’s five reasons for why the eurozone is not about to enter a Japan-style lost decade, where businesses and households rein in spending because of suspicions prices will tumble, is that falling prices in the currency bloc are far less broad based that in Asia’s second-largest economy.Here’s what he had to say earlier this month:Mario Draghi: The inflationary expectations continue to remain firmly anchored and we do not see much of a similarity with the situation in Japan in the 1990s and early 2000s. If we look at the definition of deflation, that is a broad-based fall in prices, self-feeding onto itself and happening in a variety of countries. We do not see that. Just to give you another piece of information: during the period of deflation in Japan, over 60% of all commodities experienced a decline in prices; the percentages for the euro area average are much lower.On this score, the breakdown on the components of the inflation basket contained in Eurostat’s release this morning is worrying. Mr Alexandrovich’s chart shows that deflation is becoming more broad based across the bloc, and in all but one of the eurozone’s largest economies.That doesn’t mean that the eurozone is turning Japanese just yet — deflation remains far less broad based than it was there. But it does not bode well.South Sudan’sfactions vie forcontrol of oilfieldsSoldiers stand near an oil refinery in Melut, Upper Nile state, South SudanWarring factions in South Sudan are battling for control of the country’s dwindling oil production in a sign both sides have given up on faltering peace talks and are instead seeking a military and economic stranglehold over the cash-strapped country.Oil companies have evacuated non-essential staff from fields in Upper Nile state following renewed heavy fighting in Malakal, the regional capital, over the past week.Malakal lies about 150km south of the fields in Upper Nile state that pump the bulk of the country’s crude. Oil production was hit earlier in the crisis when the rebels in late December took control of Unity state, the other oil-rich region.Oil executives worry the forces loyal to Riek Machar,the rebel leader, will move beyond Malakal, trying to encircle the fields to gain leverage. They said however that a direct attack against the fields was unlikely.An aide to Mr Machar said the fighting was heading towards the oilfields of Adar and Paloich, in Upper Nile state. “There can be no work because of the fighting. That will stop the oil,” the aide said. The Financial Times could not independently verify the claim about the rebel movements north of Malakal.Colonel Philip Aguer, spokesman for South Sudan’s army, insisted the fields were so far safe in spite of rebel threats to “either divert or close down the oil industry”. His government last week intervened to overturn a local state directive to shut down the fields.But an industry executive familiar with the situation described a more worrying scenario, with oil groups operating the fields in Upper Nile, including China National Petroleum Company and Malaysia’s Petronas, evacuating some staff from Paloich. “They are lifting as many non-essential workers as they can,” the executive said.Industry officials say oil output has fallen to about 150,000 barrels per day, down 40 per cent from before the start of the conflict, which has killed thousands and displaced 900,000 people.The output drop – and worries of further shutdowns – is forcing regular buyers of South Sudanese oil such as China to seek alternatives, triggering a rush for crudes of similar quality in Angola, Chad and as far away as Argentina. The crisis is also contributing to higher global oil prices of around $110 a barrel.Regional and international mediators rushed to negotiate a ceasefire after the world’s newest country split in two in mid-December following a high-level political fallout out between President Salva Kiir and Mr Machar, his sacked vice-president. But the shaky January deal quickly fell apart as fighting flared.Each of the two political leaders accuses the other of plotting an undemocratic takeover of the country, which in 2011 seceded from Sudan’s Khartoum government after decades of war.The fighting in Upper Nile is so far the biggest violation of the ceasefire. Over the weekend, witnesses reported dead bodies on the empty streets of Malakal, with opposition forces in charge. The UN said some of the 20,000 civilians sheltering at its base in the town fought each other along ethnic lines, leaving at least 10 dead and sending 2,000 fleeing.Mr Machar had originally suggested oilfields under his control could continue to pump and divert revenues into an escrow account, but since then he has appeared keener on halting oil production altogether. Without oil revenues, which make up 98 per cent of South Sudan’s income, Mr Kiir will find it difficult to maintain his government.“Riek will cut off the oil production and squeeze Salva’s cash,” says a foreign observer in regular contact with Mr Machar. The observer added that the stalled peace talks in Addis Ababa, the Ethiopian capital, were “just theatre”.But stopping production also risks eliciting a response from neighbouring Uganda and Sudan, both of whom are officially allied to Mr Kiir. Sudan’s own economic survival depends on its southern neighbour pumping oil, as it profits from pipeline transit feesDanish pensionfund changes toinfrastructureDenmark’s ATP, one of Europe’s largest pension funds, has soldDKr20bn (£2.2bn) of German bonds and interest rate swaps as it rotates towards owning more buildings, roads and utilities.The move, ATP’s biggest repositioning in a decade, is the first big change under chief executive Carsten Stendevad, who joined the DKr592bn pension fund, which manages the Danish state supplementary pension, last spring.“This significant adjustment will set the tone and direction for many of our activities in the years to come,” he told FTfm.ATP’s sizeable existing property and infrastructure holdings will be moved from the fund’s investment portfolio, which aims to achieve excess returns, to its liability-hedging portfolio, which aims to protect fully the pension promises made to its members.“We have been looking at how to get more infrastructure assets on our books. We used to think we would have this in the return-seeking portfolio but we have now broadened the type of assets we use in our hedging strategy,” said Mr Stendevad, who argued this would give the fund more freedom to invest.“We now face the task of replenishing the investment portfolio either with other types of real estate and infrastructure assets or any other investments that fits into our five risk classes,” Mr Stendevad added.Long-dated sovereign bonds and swaps are traditionally used for liability hedging, but ATP will now also use “safe” assets with steady cash flows, such as property, infrastructure and structured credit, to match liabilities beyond 40 years.“We are not very fussed about labels but very fussed about the cash flow characteristics,” he said. “We will be as creative as we can. But every pension plan on earth is focusing on these assets so our target allocation is price dependent.”Despite an investment return of 14.5 per cent last year, largely due to a 52 per cent return from its Danish equities, Mr Stendevad said ATP remained cautious about the outlook for 2014.Buffett’sBusiness Wireends feeds to high-speed tradersBusiness Wire, which has published corporate news releases in the US for the last half century, will stop selling direct feeds to high-speed traders, amid concerns that the practice gives the firms an unfair advantage over other investors.Warren Buffett, whose conglomerate Berkshire Hathaway owns Business Wire, stepped in personally to examine the direct sales, fearing that recent publicity around the practice could hurt the company’s reputation.Business Wire had also been in talks with Eric Schneiderman, New York attorney-general, whose office is investigating the distribution of financial data to see if high-frequency trading (HFT) firms are finding ways to jump ahead of other investors.In an era of computer-driven trading and superfast communications, a split-second advantage in receiving data can open an opportunity to profit from the market moves that may happen when other players receive the information.In the case of corporate earnings statements scheduled for release after the end of the trading day, a direct line from Business Wire meant some firms were able to trade ahead of the market’s official close, according to the research firm Nanex.Most investors access Business Wire releases through an intermediary data service, such as Bloomberg or Dow Jones. The Wall Street Journal, a subsidiary of Dow Jones,published a story highlighting Business Wire’s direct sales to HFT firms on February 6.“These traders had absolutely no time advantage in receiving material news from Business Wire, which operates a patented internet delivery network that disseminates news simultaneously and in real-time to all market participants,” Cathy Baron Tamraz, Business Wire chief executive, said in a statement on Thursday.”However, in discussions that have taken place with a few of our clients, we learnt that the article may have caused some misperceptions, and that was of deep concern to us.”Ms Baron Tamraz said the decision to halt the sales was taken “in consultation” with Mr Buffett.The sales were not illegal or in contravention of regulations on market fairness, she said.The market still has a problem. It is not closing at exactly 4pm. Trades bleed over for almost a whole second.- Eric Hunsader, founder of NanexNanex examined the trading in certain stocks with earnings released at4pm on behalf of T Rowe Price, a fund manager that became suspicious.Eric Hunsader, founder of Nanex, said: “The market still has a problem. It is not closing at exactly 4pm. Trades bleed over for almost a whole second and that will affect the close because earnings are getting released at almost exactly 4pm.“Just because Business Wire has stopped this practice, doesn’t solve the problem. The best solution is to require earnings to not be released until one minute after 4pm.”Mr Schneiderman had been discussing Business Wire’s data dissemination practices since the company itself raised the issue with his office in October, according to sources familiar with the talks, which were described as informal and cordial.“Business Wire’s decision to voluntarily step forward and stop selling its clients’ information directly to high-speed traders is a tremendous victory for our effort to eliminate advance trading on market-moving information and a demonstration of Business Wire’s commitment to being a responsible industry leader,” he said.The attorney-general has labelled some HFT practices as “Insider Trading 2.0”.Following his intervention last year, Thomson Reuters, the media and financial data provider, stopped its practice of releasing a consumer confidence survey created with the University of Michigan two seconds early to traders willing to pay extra to obtain it.Additional reporting by Alan RappeportNon-bank lendersstep up EUfunding dealsFunding by alternative lenders, which allows companies to sidestep banks, is growing rapidly, with 56 deals recorded in the UK and Europe for the final quarter of last year, compared with 18 in the first quarter.Alternative non-bank lenders are also increasingly operating outside the UK, with more than half (34) of the fourth-quarter’s deals relating to European companies, overtaking the UK’s tally – 22 deals – for the first time, according to a survey by Deloitte, the business advisory firm.Alternative lenders include fund managers and insurers that raise debt funds financed by institutional investors. This week Legal & General, the UK’s biggest pension fund manager, said it would begin lending to mid-market companies.“The next six months point to a strong 2014 in Europe for the alternative lending sector,” said Fenton Burgin, head of UK debt advisory at Deloitte.“As the UK becomes a more competitive market place, US funders based in London are looking at Europe to buy debt and deploy excess liquidity from shareholders.”Mr Burgin said France had seen 41 deals, the second-largest number since the survey started in the fourth quarter of 2012, but Deloitte expected growth to come from the peripherals such as Spain, Italy, Portugal and Greece.“In the final quarter of 2013, the most significant deals with debt up to€350m in Europe included Campbell Soup Europe and Aenova,” he said.“We also saw a number of UK household names using alternative lenders for deals with debt up to £300m; Caffè Nero, Doc Martens, Zenith, Phase Eight and the independent brewery Hall & Woodhouse. Alternative lenders’ bespoke structures and greater flexibility provide an attractive option to traditional leveraged bank lending.”The survey found that over the past five quarters senior debt – which is secured by collateral – was used in 36 per cent of European deals, while in the UK, the unitranche structure – combining senior and subordinated debt into one instrument – was dominant in 44 per cent of deals.The majority of the deals in the survey were related to leveraged buyouts, with 43 per cent in the UK and 34 per cent of euro deals being used to fund a buyout.In Europe, 15 per cent of the deals related to bolt-on merger and acquisition activity, compared with just 3 per cent in the UK. Deloitte said: “On the back of our analysis, we envisage that alternative lenders will play an increasingly important part in the market, as the M&A environment is expected to improve significantly over the year.”。

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