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| R&D OF PRODUCTS
production engineering
29
overseas brand
In Paris, Milan, Beijing, Shanghai and other international trend, Mengjie building a large R & D center and research resource center, keen to capture the global trends of textile, condensed many international top designers and design elite wisdom, give each product originality life connotation. In Paris, Milan, Beijing and Shanghai, all of the international trends, Mengjie building a large R & D center and research resource center, keen to capture the global trends of textile, condensed many international top designers,which aims to make each product have great originality life connotation.
| PART OF OUR PRODUCT
我们是谁
23
我们要做什么
我们怎么做
未来计划
财务与融资
25
Fourth
Company's future
company brand strategy
R&D
| SHORT-TERM PROFIT PLAN
who we are
what we want to do how we do
市场部 经理
董事会
9
特许授权合作伙伴
法务部
总经理
湖南梦洁家纺股份有限公司
湖南梦洁新材料科技有限公司
市 品 采综 财
场 质 购合 务

部 部 部部 部


售 后 中 心













国海 内外 事事 业业 部部
人综 力合 资部 源 部
人生 材产 管管 理理 系系 统统 研研 发发 部部
销线新 售上概 管产念 理品产 系推品 统广研 研研发 发发部 部部
| our honor
01
In 2002 , the State Administration for Industry and Commerce recognized the trademark "Mendale " as " China Famous
14
Trademark " , and the State Administration
program
2003 The establishment of the HUnan Mengjie New Material Co.Lt
2005 Set up holding
subsidiaries
2009 Enter the filed of ecommerce
2010 Successful listing of primary and medium-sized
04
03
In 2006, Mengjie bedding was named national Mianjian products. Currently Mengjie products include embroidery kits, sewing kit, was the core, blankets, mattresses and other accessories Home Furnishing 8 categories, more than 2600 varieties
02
In March 2016, China textile industry brand index list released, many enterprises have become Internet users favorite brand, mendale become a monthly industrial brand index Chinese brand list.
company's future
company's culture
梦洁
MENDALE

梦洁 宝贝
梦洁床 垫
平实美 学

27
MengJie in a comprehensive, pragmatic brand strategy, create a "Meng Jie", "Mei", "baby Meng Jie", "Meng Jie",for "mattress", "plain aesthetics" 6 brands, with rich layers of product style and unique brand positioning in the market, become an independent school. In recent years, in the overseas expansion of 9 large scale Home Furnishing brand, Mengjie developed rich Home Furnishing ancillary products, covering the multilevel market demand, establish the textile industry benchmark
of Quality Supervision determined that "
Mengjie " was " China Famous Brand "
In 2005 , Mengjie won the " China Famous Brand " and won the " Hunan Quality Management Award "
18
Third
How we do
product overview
main product
| PRODUCT OVERVIEW
我们是谁
19
我们要做什么
我们怎么做
未来计划
财务与融资
梦洁家纺
At present , the products of the company mainly covered embroidery kits , quilted sets , quilt cores , blankets , mattresses and other household ornaments , and more than 2600 varieties .
| MARKETING OF PRODUCT
我们是谁
20
我们要做什么
我们怎么做
未来计划
财务与融资
Stores,shopping malls
Mobile phone APP
Computer client
Mengjie successfully constructed a marketing network with a special and sound chain management mode , which is the main body of the national large - scale shopping mall and the franchise store . At present , the company has 852 stores nationwide , 8 10 counter - cabinets , with a business area of 1.3 million square meters , the strong marketing network is in the leading position of the industry . when the flagship store was in the platform in june 2012 .During the year of operation , the sales doubled , from the original monthly sales volume of 10 - 150,000 to the current monthly sales of 300,000 - 400,000 , becoming the home textile TOP3 merchant .
who we are
hat we want to do
how we do
company's culture company's future
Belief of
enterprise
corporate values
12
view of talent
Mengjie advocate "servant leadership": the foundation of leadership is not power, but authority, authority is established on the basis of love, service and sacrifice. We encourage and hope that employees have good character, excellent professional knowledge and superb skills. We respect the uniqueness of every employee, I believe everyone able and willing to play the greatest potential within the continuing love and energy, bring success to both individuals and businesses
| COMPANY INTRODUCTION
who we are
what we want to do
how we do
company's future company's culture
Hunan Mengjie Textile Co.Ltd .
5
started in 1956 , the main business
boards in Shenzhen Stock
Exchange
2012 Set up the“love in family”foundation
| THE COMPANY STRUCTURE
who we are
what we want to do
how we do
company's culture company's future
of the company is the research and
development , design , production
and sale of household textiles
mainly engaged in bedclothes .
1956 MENDALE founded
1990 Industryleading import CI
MENDALE
湖南梦洁家纺股份有限公司
走进我们
2020/6/6
who we are
11
what we want
to do
how we do
company's culture company's future
First
who we are
company
organization
introduction structure
32
Fifth company's
culture
public welfare undertaking




wenku.baidu.com











who we are
11
what we want
to do
how we do
company's culture company's future
second
what we want to do
Business philosophy
| BELIEF OF ENTERPRISE
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