广告专业英语课后题及答案
【必刷题】2024高一英语下册英语广告分析专项专题训练(含答案)
【必刷题】2024高一英语下册英语广告分析专项专题训练（含答案）试题部分一、选择题：1. Which of the following is NOT a mon technique used in English advertisements?A. RepetitionB. IronyC. Rhetorical questionsD. Metaphor2. When analyzing an English advertisement, which aspect should you pay attention to first?A. The target audienceB. The product featuresC. The advertisement layoutD. The advertising budget3. What is the purpose of using vivid language in English advertisements?A. To impress the readers with the writer's vocabulary.B. To make the advertisement more persuasive.C. To show off the pany's creativity.D. All of the above.4. Which of the following is a typical feature of English advertisement headlines?A. Using long and plex sentencesB. Using passive voiceC. Being concise and eyecatchingD. Focusing on the production process5. In an English advertisement, what does "call to action" mean?A. A request for customers to make a purchaseB. A description of the product's functionsC. A parison with other productsD. An explanation of the pany's history6. Which of the following is an example of a rational appeal in English advertisements?A. Emotional storiesB. Celebrities endorsementC. Testimonials from satisfied customersD. Humorous content7. What is the main difference between informative and persuasive advertisements?A. Informative advertisements focus on product features, while persuasive advertisements focus on emotional appeal.B. Informative advertisements are longer, while persuasive advertisements are shorter.C. Informative advertisements use more images, while persuasive advertisements use more text.D. Informative advertisements are more expensive, while persuasive advertisements are cheaper.8. In an English advertisement, what is the purpose of using jargon?A. To make the advertisement more accessible to a wider audience.B. To demonstrate the pany's expertise in the industry.C. To confuse the petitors.D. To impress the readers with the pany's knowledge.9. Which of the following is a mon strategy used in English advertisement slogans?A. Using negative wordsB. Using plex grammar structuresC. Being memorable and easy to understandD. Focusing on the pany's financial status10. When analyzing an English advertisement, why is it important to consider the cultural context?A. To understand the target audience betterB. To identify the petitorsC. To evaluate the advertisement's effectivenessD. To predict the pany's future market trends二、判断题：1. English advertisements always use simple and easytounderstand language. ( )2. The use of emotional appeal in English advertisements is less effective than rational appeal. ( )3. A successful English advertisement must have a clear call to action. ( )4. In English advertisements, the use of hyperbole is a mon technique to emphasize product features. ( )5. English advertisements are only effective when they are visually appealing. ( )三、填空题：1. An effective advertisement should be ___________ to capture the audience's attention.2. The primary goal of an advertisement is to ___________ the product or service.3. In English advertising, a ___________ is often used to summarize the key message.4. Advertisements use ___________ to make the product seem more desirable.5. The use of ___________ in advertisements can create a sense of urgency.6. A ___________ in an advertisement is a promise or claim about the product's quality or performance.7. Advertisers often use ___________ to make the product more relatable to the audience.8. The ___________ of an advertisement is the part that tells the audience what to do next.9. Advertisements can be categorized into ___________ and ___________ based on their content.10. The ___________ of an advertisement is the first thing that catches the reader's eye.11. In English advertisements, the ___________ is often more important than the actual content.12. Advertisers use ___________ to make the product seem more appealing to different demographics.13. The ___________ of an advertisement should be clear, concise, and memorable.14. A good advertisement should ___________ the needs and desires of the target audience.15. The ___________ of an advertisement is the visual element that supports the text.16. ___________ can be used in advertisements to evoke emotions and create a connection with the audience.17. An advertisement that focuses on the ___________ of the product is more likely to be informative.18. A ___________ is a type of advertisement that is designed to look like a news article.19. Advertisements often use ___________ to make the product seem more credible.20. The effectiveness of an advertisement can be measured its ___________.四、简答题：1. Explain the difference between a hard sell and a soft sell approach in advertising.2. How does the use of humor in advertisements affect the audience's perception of the product?3. Describe the role of repetition in making an advertisement message more memorable.4. What is a tagline, and why is it important in an advertisement?5. How can an advertisement appeal to the senses to make the product more attractive?6. Discuss the ethical considerations advertisers must take into account when creating an advertisement.7. What is the purpose of a call to action in an advertisement, and give an example.8. How do cultural differences influence theeffectiveness of an advertisement?9. Explain the concept of brand image and how it is established through advertising.10. What are some mon techniques used to make an advertisement visually appealing?本套试题答案如下一、选择题：1. B2. A3. B4. C5. A6. C7. A8. B9. C10. A二、判断题：1. ×2. ×3. √4. √5. ×三、填空题：1. eyecatching2. promote3. slogan4. testimonials5. limitedtime offer6. guarantee7. lifestyle imagery8. call to action9. informative; persuasive10. headline11. design12. stereotypes13. message14. reflect15. imagery16. storytelling17. features18. advertorial19. endorsements20. conversion rate四、简答题：1. A hard sell approach is direct and aggressive, pushing the product with assertive language and a focus on immediate action, while a soft sell approach is more subtle, building a relationship with the audience and focusing on the product's benefits.2. Humor can make the audience more receptive andpositive towards the product, but it must be relevant and not overshadow the message.3. Repetition reinforces the message, making it more likely to be remembered the audience.4. A tagline is a short, memorable phrase that captures the essence of the brand or product. It is important because it helps to differentiate the product and create brand recognition.5. Sensory language can create a vivid image in the audience's mind, making the product more tangible and desirable.6. Advertisers must consider the truthfulness of their claims, the portrayal of people and culture, and the impact on vulnerable groups.7. A call to action encourages the audience to take a specific step, such as "Buy now," "Sign up today," or "Learn more."8. Cultural differences can affect the interpretation of symbols, language, and humor, which can impact the advertisement's effectiveness.9. Brand image is the perception of a brand in the minds of consumers. It is established through consistent messaging, visual elements, and the overall customer experience.10. Techniques include the use of color, imagery, typography, layout, and white space.。
高中英语广告阅读练习题20题(答案解析)
高中英语广告阅读练习题20题(答案解析)1. What is the main product advertised?A. Mobile phoneB. LaptopC. Camera答案解析：答案是C。
首先看题目问的是广告的主要产品是什么。
然后快速扫读广告内容，找到关于产品的描述。
A 选项手机在广告中未提及；B 选项笔记本电脑也没有出现；而广告中有多处对相机的描述，所以答案是C。
阅读技巧：扫读时注意关键词，如产品名称等。
2. How many colors does the advertised product come in?A. TwoB. ThreeC. Four答案解析：答案是B。
仔细阅读广告中关于产品颜色的描述部分，可以找到提到了三种颜色。
A 选项两种颜色与广告不符；C 选项四种颜色也不是广告中的内容。
所以答案是B。
阅读技巧：略读广告中特定信息部分。
3. What is a unique feature of the advertised product?A. Long battery lifeB. High-resolution screenC. Waterproof答案解析：答案是C。
通过对广告内容的分析，找到对产品独特功能的描述。
A 选项长续航在广告中不是独特功能；B 选项高分辨率屏幕也不是唯一的特色。
而广告中明确提到了产品是防水的，所以答案是C。
阅读技巧：仔细分析广告中的描述，找出与众不同之处。
4. What is the price range of the advertised product?A. Under $100B. $100 - $200C. Over $200答案解析：答案是B。
在广告中寻找关于价格的信息，可以看到产品价格在100 到200 美元之间。
A 选项低于100 美元不符合；C 选项超过200 美元也不对。
所以答案是B。
阅读技巧：关注广告中的数字信息。
2024高考英语阅读专项训练-——-广告类(含答案)
1. 2024全国卷I-AMonthly Talks at London Canal MuseumOur monthly talks start at 19:30 on the first Thursday of each month except August. Admission is at normal charges and you don’t need to book. They end around 21:00.November 7thThe Canal Pioneers, by Chris Lewis. James Brindley is recognized as one of the leading early canal engineers. He was also a major player in training others in the art of canal planning and building. Chris Lewis will explain how Brindley made such a positive contribution to the education of that group of early “civil engine e rs”.December 5thIce for the Metropolis, by Malcolm Tucker. Well before the arrival of freezers, there was a demand for ice for food preservation and catering, Malcolm will explain the history of importing na tural ice and the technology of building ice wells, and how London’s ice trade grew.February 6thAn Update on the Cotswold Canals, by Liz Payne. The Stroudwater Canal is moving towards reopening. The Thames and Severn Canal will take a little longer. We will have a report on the present state of play.March 6thEyots and Aits-Thames Islands,by Miranda Vickers. The Thames had many islands. Miranda has undertaken a review of all of them. She will tell us about those of greatest interest.Online bookings:More info:London Canal Museum12-13 New Wharf Road, London NI 9RT canalmuseum.mobi21. When is the talk on James Brindley?A. November 7th.B. March 6th.C. February 6th.D. December 5th.22. What is the topic of the talk in February?A. The Canal Pioneers.B. Ice for the Metropolis.C. Eyots and Aits-Thames Islands.D. An Update on the Cotswold Canals.23. Who will give the talk on the islands in the Thames?A. Chris Lewis.B. Malcolm Tucker.C. Miranda Vickers.D. Liz Payne.2. 2024福建卷-CSIGN YOUR CHILD UP FOR “FLY TO THE MOON CLUB”AND ENJOY A FREE FLIGHT TO ANY DESTINATION IN ASIA!With a registration fee of just $50 per child,children under the age of 12 can join Eagle Airways’FL Y TO THE MOON CLUB as members.They can then enjoy the same benefits onboardEagle Airways’ newest Boeing-797 to any destinationin the world!BENEFITS YOU CAN’T MISS!•A free flight to any destination in Asia•30% off any course at Tanya Language School• 20% off any purchase made at Ruby Bookstore•A free notebook with every purchase above $50 at Starlight Stationery•A free bowl of dessert for a family of four at Don’s Diners dinner ordered•A birthday gift on your child’s birthday•A free album containing pictures taken during the journeyAll bookings made before 12 September will receive free travel insurance for the entire family!Insurance is issued by Live LifeInsurance Group.10% OFF ALL BOOKINGS fordepartures from 5 to 11 September.Child must be accompanied by twopaying adults.Terms and conditions apply.65. One of the benefits mentioned in the advertisement is .A. a free flight to any destination in the worldB. 30% off any book purchased at Ruby BookstoreC. a free bowl of dessert at any restaurant at the airportD. a discount on any course at Tanya Language School66. Which of the following bookings may receive the most benefits?A.Booking date Departure dateSeptember 13 September 18B．Booking date Departure dateSeptember 2 September 12C.Booking date Departure dateAugust 15 September 4D.Booking date Departure dateAugust 16 September 867. Which of the following is TRUE according to the advertisement?A. You need to pay $50 to sign up a child for the club.B. Club members enjoy free travel insurance for any flight.C. The advertisement is intended for students of all ages.D. Any child must be accompanied by at least one paying adult.3. 2024全国卷II-DChoose Your One-Day ToursTour A —Bath & Stonehenge including entrance fees to the ancient Roman bathrooms andStonehenge —£37 until 26 March and £39 thereafter.Visit the city with over 2,000 years of history and Bath Abbey, the Royal Crescent and the Costute Mtsan. Stonehenge is one of the world’s most famous prehistoric monuments dating back over 5,000 years.Tour B —Oxford & Stratford including entrance fees to the University St Mary’s Church Tower and Anne Hathaway’s house一£32 until 12 March and £36 thereafter.Oxford: Includes a guided of England’s oldest university city and colleges. Look over the “city of dreaming spires (尖顶)”form St Mary’s Church Tower. Stratford: Includes a guided tour exploring much of the Shakespeare wonder.Tour C —Windsor Castle & Hampton Court including entrance fees to Hampton Court Palace —£34 until March and £37 thereafter.Includes a guided tour of Windsor and Hampton Court, Henry Mill’s favourite palace. Free time to visit Windsor Castle (entrance fees not included). With 500 years of history, Hampton Court was once the home of four Kings and one Queen. Now this former royal palace is open to the public as a major tourist attraction. Visit the palace and its various historic gardens, which include the famous maze (迷宫) where it is easy to get lost!Tour D —Cambridge including entrance fees to the Tower of Saint Mary the Great —£33 until 18 March and £37 thereafter.Includes a guided tour of Cambridge, the famous university town, and the gardens of the 18th century.33. Which tour will you choose if you want to see England’s oldest university city?A. Tour AB. Tour BC. Tour CD. Tour D34. Which of the following tours charges the lowest fee on 17 March?A. Windsor Castle & Hampton Court.B. Oxford & StratfordC. Bath &Stonehenge.D. Cambridge.35. Why is Hampton Court a major tourist attraction?A. It used to be the home of royal families.B. It used to be a well-known mazeC. It is the oldest palace in BritainD. It is a world-famous castle.4. 2024四川卷-A31. The card above is _________.A. a ticketB. a postcardC. an invitationD. an advertisement32. The party is for _________.A. a birthdayB. the QueenC. bee watchingD. the National Day33. According to the card, if you are unableto go, you can .A. return the cardB.visit the MuseumC. ignore the messageD. contact Alice’s mother5. 2024天津卷University Room RegulationsApproved and Prohibited ItemsThe following items are approved for use in residential (住宿的) rooms: electric blankets, hair dryers, personal computers, radios, televisions and DVD players. Items that are not allowed in student rooms include: candles, ceiling fans, fireworks, waterbeds, sun lamps and wireless routers. Please note that any prohibited items will be taken away by the Office of Residence Life.Access to Residential RoomsStudents are provided with a combination (组合密码) for their room door locks upon check-in. Do not share your room door lock combination with anyone. The Office of Residence Life may change the door lock combination at any time at the expense of the resident if it is found that the student has shared the combination with others. The fee is $25 to change a room combination. Cooking PolicyStudents living in buildings that have kitchens are only permitted to cook in the kitchen. Students must clean up after cooking. This is not the responsibility of housekeeping staff. Kitchens that are not kept clean may be closed for use. With the exception of using a small microwave oven (微波炉) to heat food, students are not permitted to cook in their rooms.Pet PolicyNo pets except fish are permitted in student rooms. Students who are found with pets, whether visiting or owned by the student, are subject to an initial fine of $100 and a continuing fine of $50 a day per pet. Students receive written notice when the fine goes into effect. If, one week from the date of written notice, the pet is not removed, the student is referred to the Student Court.Quiet HoursResidential buildings must maintain an atmosphere that supports the academic mission of the University. Minimum quiet hours in all campus residences are 11:00 pm to 8:00 am Sunday through Thursday. Quiet hours on Friday and Saturday nights are 1:00 am to 8:00 am. Students who violate quiet hours are subject to a fine of $25.36. Which of the following items are allowed in student rooms?A. Ceiling fans and waterbeds.B. Wireless routers and radios.C. Hair dryers and candles.D. TVs and electric blankets.37. What if a student is found to have told his combination to others?A. The combination should be changed.B. The Office should be charged.C. He should replace the door lock.D. He should check out of the room.38. What do we know about the cooking policy?A. A microwave oven can be used.B. Cooking in student rooms is permitted.C. A housekeeper is to clean up the kitchen.D. Students are to close kitchen doors after cooking.39. If a student has kept a cat in his room for a week since the warning, he will face _____.A. parent visitsB. a fine of $100C. the Student CourtD. a written notice40. When can students enjoy a party in residences?A. 7:00 am, Sunday.B. 7:30 am, Thursday.C. 11:30 pm, Monday.D. 00:30 am, Saturday. 参考答案：1. ADC 2. DDA 3. BDA 4. CAD 5. DAACD。
高中英语广告阅读练习题30题(带答案)
高中英语广告阅读练习题30题(带答案)1. An advertisement for a new smartphone says it has a "long - lasting battery that can last up to two days with normal use". Which of the following statements is correct according to the ad?A. The battery can last for a week with normal useB. The battery can last for two days with heavy useC. The battery can last for two days with normal useD. The battery can last for one day with normal use答案：C解析：广告原文明确提到正常使用情况下电池续航可达两天，A 选项中说正常使用续航一周与原文不符，B选项中提到重度使用，原文未提及，D选项说正常使用续航一天也不符合原文内容。
2. A service ad for a fitness center claims "We have professional trainers available at all times to guide you". What can we know from this ad?A. There are no trainers on weekendsB. Trainers are only available in the morningC. Trainers are always there to helpD. Trainers are part - time答案：C解析：广告说随时有专业教练指导，C选项教练总是在那提供帮助符合原文，A选项说周末没有教练与原文矛盾，B选项说教练只在上午有空不符合随时的概念，D选项说教练是兼职也与原文不符。
高中英语广告写作练习题50题含答案解析
高中英语广告写作练习题50题含答案解析1. This advertisement aims to attract customers by offering a wide ______ of products.A.rangeB.numberC.kindD.sort答案解析：A。
“a wide range of”是固定搭配，表示“各种各样的”；“a number of”表示“许多”，后面跟可数名词复数；“a kind of”表示“一种”；“a sort of”表示“一种”。
在广告语境中，“a wide range of products”更能突出产品种类丰富，吸引顾客。
2. The new product is promoted as being of high ______.A.qualityB.quantityC.valueD.price答案解析：A。
“high quality”表示“高质量”；“quantity”通常用“large/small quantity”来修饰；“value”一般用“great value”等表达；“price”一般用“low/high price”。
在广告中强调产品质量高更能吸引消费者。
3. The ad claims that this service is available 24/7, which means it is always ______.A.accessibleB.attractiveC.affordableD.applicable答案解析：A。
“accessible”表示“可接近的，可使用的”；“attractive”表示“有吸引力的”；“affordable”表示“负担得起的”；“applicable”表示“适用的”。
在广告语境中，“always accessible”强调服务随时可用。
4. The company's latest campaign focuses on ______ customers with unique offers.A.attractingB.pleasingC.satisfyingD.entertaining答案解析：A。
初三英语广告布告类试题答案及解析
初三英语广告布告类试题答案及解析1.Happy Time Park【1】The park is in the ______ of the city.A. northB. eastC. west【答案】C【解析】根据Location west of the city可知选C。
【2】 You can take a ______ bus to get to the park.A.No.16B.No.6C.No.4【答案】A【解析】根据Getting there No.16 bus可知选A。
【3】 There is ______ in the park.A. a zooB. a cinemaC. a plant garden【答案】C【解析】根据Attractions Plant Garden: thousands of kinds of plants to seeSports Center:可知选C。
【4】If you visit the park on Wednesday, you must leave the park ______.A. before six o’clock in the afternoonB. between 16:00 and 18:00C. before four o’clock in the afternoon【答案】C【解析】根据Opening hours 8:30-16:00 on weekdays,可知选C。
【5】Which of the following is TRUE according to the advertisement?A. You can do sports in the park except swimming.B. If you feel ill or get hurt in the park, you can find doctors for help there.C. You can have a barbecue in the park if you buy something in the shopping centre.【答案】B【解析】根据Facilities pmedical care station at your service可知选B。
高中英语广告阅读练习题20题带答案
高中英语广告阅读练习题20题带答案1. Read the following product advertisement and answer the question.Advertisement: "Our new smartphone, the X -Phone, has a high -resolution camera that can capture stunning photos even in low - light conditions. It also comes with a long - lasting battery, ensuring you can use it all day without worrying about running out of power. Additionally, its sleek design makes it not only a powerful device but also a stylish accessory."Question: What are the two main features of the X - Phone mentioned in the advertisement?A. High - resolution camera and long - lasting batteryB. Sleek design and high - priceC. Good sound quality and large screenD. Many apps and fast processorAnswer: A.Explanation: The advertisement clearly states that the X -Phone has a high -resolution camera and a long - lasting battery as two of its features, while the other options are not mentioned in the given advertisement.2. Read the service advertisement below.Advertisement: "Our fitness center offers a wide range of classes, including yoga, pilates, and spinning. We have professional instructors who are dedicated to helping you achieve your fitness goals. Our facilities are state - of - the - art, with modern equipment and a clean, comfortable environment. And we offer flexible membership plans to suit your needs."Question: What can you expect from the instructors at this fitness center?A. They will charge extra fees.B. They are dedicated to helping you reach your fitness goals.C. They will only teach one type of class.D. They are beginners themselves.Answer: B.Explanation: The advertisement specifically mentions that the instructors at the fitness center are dedicated to helping you achieve your fitness goals.3. Here is an activity advertisement.Advertisement: "The annual music festival is coming soon! This year, we have invited many world -famous musicians to perform. There will be various music genres, from rock to classical. The festival will be held in a large park, providing a spacious and natural environment for music lovers to enjoy the shows. There will also be food stalls offering delicious local and international cuisine."Question: Where will the music festival be held?A. In a stadium.B. In a large park.C. In a concert hall.D. In a shopping mall.Answer: B.Explanation: The advertisement clearly states that the music festival will be held in a large park.4. Read this product advertisement.Advertisement: "Our new coffee maker is designed for coffee lovers. It has a unique brewing system that can extract the full flavor of the coffee beans. Thetemperature control is precise, allowing you to make the perfect cup of coffee every time. It also has a large capacity, so you can make enough coffee for the whole family."Question: What is special about the coffee maker's brewing system?A. It is very slow.B. It can extract the full flavor of the coffee beans.C. It is very noisy.D. It is difficult to clean.Answer: B.Explanation: The advertisement says that the coffee maker has a unique brewing system that can extract the full flavor of the coffee beans.5. Look at the following service advertisement.Advertisement: "Our language school offers courses in multiple languages, such as English, French, Spanish, and German. Our teaching methods are innovative, including interactive classes, language immersion activities, and one -on -one tutoring. We have experienced teachers who are native speakers of the languages they teach."Question: What is one of the teaching methods at this language school?A. Only reading textbooks.B. Interactive classes.C. No homework.D. Watching movies all day.Answer: B.Explanation: The advertisement mentions that one of the teaching methods atthe language school is interactive classes.6. Read the activity advertisement.Advertisement: "The city marathon is open for registration. This marathon will pass through some of the most scenic spots in the city, including the riverfront, the old town, and the famous park. There will be water stations and medical support along the way. The event aims to promote a healthy lifestyle and bring the community together."Question: What is the purpose of the city marathon?A. To make money.B. To promote a healthy lifestyle and bring the community together.C. To test people's running speed.D. To show off the city's new buildings.Answer: B.Explanation: The advertisement clearly states that the purpose of the event is to promote a healthy lifestyle and bring the community together.7. Consider this product advertisement.Advertisement: "Our new laptop is lightweight and portable. It has a powerful processor that can handle multiple tasks smoothly. The display is high -definition, providing clear and vivid images. It also has11. Read the following travel ad: "Explore the ancient city of Rome. Walk through the Colosseum, visit the Vatican Museums, and taste the authentic Italian pizza. Our tour package includes accommodation, transportation, and a professional guide." What is the main purpose of this ad?A. To introduce the history of RomeB. To promote a tour packageC. To describe Italian foodD. To encourage people to visit museums答案：B解析：广告中提到探索罗马古城，包括在罗马的各项活动以及旅游套餐包含的内容，如住宿、交通和专业导游等，主要目的是推广这个旅游套餐，而不是单纯介绍罗马历史、描述意大利食物或者鼓励人们参观博物馆。
高中英语广告写作练习题50题带答案
高中英语广告写作练习题50题带答案1. 产品：智能手表，功能有计步、心率监测、接收信息。
请为这款智能手表写一则广告。
答案解析：优点是能够清晰地列出智能手表的主要功能，如“这款智能手表，计步精准，心率监测可靠，还能接收信息，让你的生活更便捷。
”语法正确，用词恰当。
不足是语言较为平淡，可以使用一些更生动的词汇和修辞手法。
涉及的广告写作技巧有突出产品优势，简洁明了地表达产品功能。
语法要点是主谓一致，形容词的正确使用。
2. 产品：运动鞋，特点是舒适、时尚、耐用。
请写一则广告。
答案解析：优点是简洁地描述了运动鞋的特点，如“舒适时尚又耐用的运动鞋，你值得拥有。
”语法无误。
不足是缺乏具体的描述，可以加入一些细节，如穿着感受等。
广告写作技巧是强调产品特点，吸引消费者。
语法要点是形容词的并列使用。
3. 产品：笔记本电脑，性能强大，轻薄便携。
写一则广告。
答案解析：优点是突出了笔记本电脑的主要优势，如“性能强大的笔记本电脑，轻薄便携，随时随地满足你的工作和学习需求。
”语法正确。
不足是可以增加一些比较的内容，突出其优越性。
广告写作技巧是对比突出优势，引起消费者兴趣。
语法要点是形容词修饰名词。
4. 产品：保温杯，保温效果好，外观精美。
请写广告。
答案解析：优点是明确了保温杯的优点，如“保温效果好，外观精美的保温杯，让你随时享受温暖。
”语法正确。
不足是可以加入一些使用场景的描述。
广告写作技巧是描绘使用场景，增强吸引力。
语法要点是形容词和名词的搭配。
5. 产品：耳机，音质出色，佩戴舒适。
写广告。
答案解析：优点是简洁地表达了耳机的特点，如“音质出色，佩戴舒适的耳机，给你极致的听觉享受。
”语法无误。
不足是可以用一些比喻等修辞手法增加生动性。
广告写作技巧是运用修辞手法，使广告更生动。
语法要点是形容词和名词的组合。
6. 产品：雨伞，坚固耐用，抗风性强。
写广告。
答案解析：优点是突出了雨伞的实用性，如“坚固耐用，抗风性强的雨伞，为你遮风挡雨。
高中英语广告写作练习题50题(答案解析)
高中英语广告写作练习题50题(答案解析)1. In an advertisement for a sports drink, the word “energizing” is used to describe its effect. Which of the following words could also be used?A.refreshingB.excitingC.entertainingD.inspiring答案解析：A。
“refreshing”有令人清爽的意思，在广告语境中可以用来形容饮料带来的效果，与“energizing”有一定的相似性。
“exciting”主要是令人兴奋的意思；“entertaining”是令人愉快的、有娱乐性的；“inspiring”是鼓舞人心的，这三个词在广告中形容饮料的效果不太恰当。
2. An ad for a new smartphone emphasizes its “sleek design”. Which word could replace “sleek”?A.stylishB.old-fashionedC.clumsyD.bulky答案解析：A。
“stylish”表示时尚的、有风格的，与“sleek”（ 线条流畅的、时尚的）意思相近，可以用来形容智能手机的设计。
“old-fashioned”是过时的；“clumsy”是笨拙的；“bulky”是庞大的，这三个词不符合广告中对智能手机设计的积极描述。
3. A cosmetics ad uses the word “radiant” to describe the skin after using the product. Which word is similar in meaning?A.paleB.dullC.shinyD.wrinkled答案解析：C。
“radiant”意为容光焕发的、光芒四射的。
初中英语知识点《完型填空》《广告布告类》精选课后测试[6](含
初中英语知识点《完型填空》《广告布告类》精选课后测试[6]（含初中英语知识点《完型填空》《广告布告类》精选课后测试【6】(含答案考点及解析)班级:___________ 姓名：___________ 分数：___________1.Shaking It OffOne day, a farmer’s donkey fell into a dry well(井). The poor animalcried for hours before his finally found him. The farmer tried hard topull him out from the well but failed. He felt for the donkey but after carefully thinking about the situation, he that he would save neitherthe donkey nor the well. Since the donkey was too and it was not worth（值得） the trouble of saving. So he invited his neighbors to help himbury(埋葬) the old donkey in the __ so that it would make him end his pain.many people coming to help, the old donkey was excited at first. As they began to scoop the dirt into the well with shovels(铲子), he soon whatwas happening. He felt upset and cried sadly again. As the farmer and his neighbors continued throwing the dirt on his , he suddenly had a goodidea. Some time later, when the farmer finally looked down into the well, hewas surprised at what he saw: the dirt landed on his back, he would shakeit off and take a step up!Soon, everyone was amazed when the donkey stepped over the edge ofthe well and ran away quickly! It seemed that it would him at first, butit actually helped him later because of the manner in which he faced his adversity(逆境).That is life! Just like the donkey, life is going to throw dirt on us, all kinds of dirt. we face our problems in an active way, and refuse toto any trouble, each dirt is like a stepping stone with which we get out ofthe deepest wells. This is a key one of the secrets of life. stopand never give up. Success is just in its way.A．neighbor B．owner C．relative D．kid A．sorry B．lucky C．dangerous D．worried A．complained B．decided C．agreedD．meant A．strong B．tall C．old D．poor A．water B．hole C．well D．house A．Heard B．Hearing C．To hear D．HearsA．realized B．remembered C．discovered D．found A．leg B．stomach C．tail D．backA．any time B．every time C．one time D．some time A．angrily B．heavily C．proudly D．sadly A．save B．bother C．fill D．buryA．as soon as B．as long as C．as far as D．as well as A．giveup B．give out C．give in D．give off A．to B．of C．on D．fromA．Always B．Never C．Sometimes D．Hardly【答案】【小题1】B 【小题2】A 【小题3】B 【小题4】C 【小题5】C 【小题6】B 【小题7】A 【小题8】D 【小题9】B 【小题10】C 【小题11】D 【小题12】B 【小题13】C 【小题14】A 【小题15】B【考点】初中英语知识点》完型填空》人生百味类【解析】试题分析：这篇短文为我们讲述了一个故事。
广告专业英语课后题及答案
Chapter 1 Fundamentals of AdvertisingDefinition of Advertising1) What’s the definition about “advertising”?American Heritage Dictionary: The activity of attracting public attention to a product or business, as by paid announcements in print or on the air.Another one: Advertising is a non-personal communication of information, usually paid for and usually persuasive in nature, about products, services or ideas through various media.Five components: non-personalcommunication of informationpaid forpersuasivevarious media2) How can you categorize advertising in academy?Criteria: target audience: consumer advertising (direct user, end user)Business advertising (professional journal, direct mailing)Target area: local advertisingNational advertisingInternational advertisingMedia: print advertisingElectronic advertisingOut-of-home advertising (Transit advertising)Purpose: commercial advertisingNoncommercial advertising( public interests advertising)2. Common Expressions:Advertising 广告，广告业，广告活动Advertisement 广告Advertising audience 广告的受众consumer advertising 消费者广告Business advertising 企业广告local advertising 地方广告National advertising 全国广告International advertising 全球广告print advertising 印刷广告Electronic advertising 电子广告Out-of-home advertising 户外广告Transit advertising 交通广告，移动广告commercial advertising 商业广告，盈利广告Noncommercial advertising 非盈利广告3. 英汉互译练习：We may define advertising as a communication process, a marketing process, a public relations process, or a persuasion process.我们可以把广告定义为沟通过程、营销过程、公关过程、劝说过程。
传媒英语参考答案大全
传媒英语参考答案大全传媒英语参考答案大全随着全球化的加速发展，传媒行业在当今社会中扮演着越来越重要的角色。
无论是新闻、广告、电影还是社交媒体，传媒英语已经成为了不可或缺的一部分。
在这个信息爆炸的时代，人们对于传媒英语参考答案的需求也越来越大。
本文将为您介绍一些常见的传媒英语参考答案，帮助您更好地理解和应用这些词汇和短语。
一、新闻英语参考答案1. Headline（标题）：The headline of a news article is a concise and attention-grabbing summary of the main story. It aims to capture the reader's interest and provide a glimpse into the content of the article.2. Breaking news（突发新闻）：Breaking news refers to the latest and most important news stories that are happening in real-time. These stories are often unexpected and have a significant impact on society.3. Exclusive interview（独家采访）：An exclusive interview is an interview that is granted to only one news organization or journalist. It provides unique insightsor information that is not available elsewhere.4. Press conference（新闻发布会）：A press conference is a formal meeting where a spokesperson or public figure addresses the media and answers their questions. It is often used to make important announcements or clarify information.二、广告英语参考答案1. Target audience（目标受众）：The target audience refers to the specific group of people that an advertisement is designed to reach and influence. It is important for advertisers to understand their target audience in order to create effective and persuasive ads.2. Call to action（号召行动）：A call to action is a statement or instruction that encourages the viewer or reader of an advertisement to take a specific action, such as making a purchase or visiting a website. It is a crucial element in driving consumer engagement.3. Branding（品牌推广）：Branding refers to the process of creating a unique and recognizable image or identity for a product or company. It involves the use of consistent visual elements, such as logos and slogans, to establish a strong brand presence in the market.4. Product placement（植入式广告）：Product placement is a form of advertising where branded products or references are strategically placed within movies, TV shows, or other forms of media. It aims to subtly promote the product and create a positive association with the audience.三、影视英语参考答案1. Plot（剧情）：The plot of a movie or TV show refers to the sequence of events and actions that make up the story. It includes the main conflict, character development, and resolution.2. Cinematography（摄影技术）：Cinematography is the art and technique of capturing and recording images on film or digital media. It involves variousaspects such as camera angles, lighting, and composition to create visually appealing and meaningful shots.3. Soundtrack（原声音乐）：The soundtrack of a movie or TV show is the music that accompanies the visuals. It helps to set the mood, enhance emotions, and create a more immersive viewing experience.4. Box office（票房）：Box office refers to the amount of money that a movie earns from ticket sales. It is often used as a measure of a film's commercial success and popularity.四、社交媒体英语参考答案1. Hashtag（话题标签）：A hashtag is a word or phrase preceded by the '#' symbol that is used to categorize and organize content on social media platforms. It helps users discover and participate in conversations about specific topics.2. Influencer（社交媒体影响者）：An influencer is an individual who has a significant following on social media and can influence the opinions and behaviors of their audience. They often collaborate with brands to promote products or services.3. Viral（病毒式传播）：When something goes viral on social media, it means that it spreads rapidly and extensively among users. This can be a video, meme, or any other piece of content that captures the attention and interest of a large audience.4. Engagement（互动）：Engagement refers to the level of interaction andinvolvement that users have with social media content. It can include likes, comments, shares, and other forms of participation.总结：传媒英语参考答案大全涵盖了新闻、广告、影视和社交媒体等领域常见的词汇和短语。
高中英语广告阅读练习题20题答案解析
高中英语广告阅读练习题20题答案解析1. This advertisement is mainly about________.A. a new kind of phoneB. a famous brand of shoesC. a delicious cakeD. an interesting book答案解析：A。
题目关键信息是“advertisement”和“mainly about”，需要从广告中提取主要内容。
选项 B 鞋子、选项 C 蛋糕和选项 D 书在广告中未提及。
该题考查学生对广告主题的把握能力，属于广告阅读技巧中的提取关键信息。
2. The purpose of this ad is to________.A. sell a productB. provide informationC. entertain peopleD. ask for help答案解析：A。
一般广告的目的都是销售产品。
选项 B 提供信息通常不是主要目的。
选项 C 娱乐人不是广告的常见目的。
选项 D 求助不符合广告的特点。
该题涉及对广告目的的理解，需要学生结合生活常识进行判断。
3. What is special about the product in this advertisement?A. It is cheap.B. It is beautiful.C. It is useful.D. It is unique.答案解析：D。
广告通常会突出产品的独特之处。
选项 A 便宜可能不是唯一特点。
选项B 美丽比较片面。
选项 C 有用太宽泛。
该题考查学生对广告中产品特点的分析能力，要求学生能够理解广告中对产品的描述。
4. In this ad, the word “amazing” is used to________.A. attract attentionB. describe the qualityC. show the priceD. tell the size答案解析：A。
初三英语广告布告类试题答案及解析
初三英语广告布告类试题答案及解析1.【1】 If you want to eat some seafood, you can go to ______A．Willie Mae's B．Natasha's KitchenC．EIFFEL SOCIETY D．HOSHUN RESTAURANT【答案】B【解析】细节理解题。
根据Natasha's Kitchen Russian seafood纳塔沙厨房，海鲜，可知答案选B【2】 You can call ______if you want to have a taste of Southern home cooking.A．540-302-9717B．504-525-2951C．504-410-9997D．504-822-9503【答案】D【解析】细节理解题。
根据If you want a taste of good Southern home cooking,look no further than Willie Mae’s 504-822-9503如果你想品尝南方之间的精湛厨艺，看看威利.梅饭店，电话504-822-9503，可知答案选D【3】You can eat some ______ food in EIFFEL SOCIETY.A．Indian B．Russian C．Chinese D．Japanese【答案】A【解析】细节理解题。
根据EIFFEL SOCIETY Traditional Indian艾菲儿协会，传统印度，可知答案选A【4】 Which restaurant opens at 11:30 am every day?A．Willie Mae's B．Natasha's Kitchen C．EIFFEL SOCIETY D．HOSHUN RESTAURANT【答案】D【解析】细节理解题。
高中英语广告写作练习题50题(带答案)
高中英语广告写作练习题50题(带答案)1. You are targeting young people who love music. Design an advertisement for a new brand of wireless earbuds.A. These wireless earbuds are for everyone.B. Our wireless earbuds are made for music - loving youth with high - quality sound and a stylish design.C. The wireless earbuds are just like other earbuds.D. These earbuds are for old people.答案：B解析：答案B中明确指出目标受众是热爱音乐的年轻人（music - loving youth），提到了产品特点为高品质声音（（high - quality sound）和时尚的设计（（stylish design），这符合针对年轻人的产品宣传。
在广告中明确目标受众和产品特点是很重要的英语表达技巧，这样可以精准吸引目标客户。
2. For housewives, create an advertisement for a new type of kitchen cleaner.A. A kitchen cleaner that is not very effective.B. Our new kitchen cleaner is perfect for housewives. It can remove all kinds of stains easily and has a fresh smell.C. The kitchen cleaner is only for men.D. This kitchen cleaner is too expensive for housewives.答案：B解析：答案B中针对家庭主妇（（housewives）这个目标受众，阐述了产品特点是能轻松去除各种污渍（（remove all kinds of stains easily）且有清新的气味（（has a fresh smell），这是很有效的产品宣传英语表达技巧，强调了产品对家庭主妇在厨房清洁方面的实用性。
高中英语广告阅读练习题20题含答案解析
高中英语广告阅读练习题20题含答案解析1. The new smartphone is advertised as having a long battery life, a high-resolution camera, and a sleek design. Which of the following is NOT a feature of the smartphone?A. Long battery lifeB. High-resolution cameraC. Large screen sizeD. Sleek design答案解析：C。
题干中明确提到新智能手机的特点是长续航、高分辨率相机和时尚设计，没有提到大屏幕尺寸。
2. The advertisement for a laptop claims that it is lightweight and powerful. What is the main advantage of this laptop according to the ad?A. Cheap priceB. LightweightC. Beautiful colorD. Big storage space答案解析：B。
广告中提到笔记本电脑的优点是轻便且性能强大，主要优势是轻便。
3. An advertisement for a pair of shoes says they are comfortable and stylish. Which of the following is most likely to attract customers?A. High priceB. Uncomfortable fitC. Stylish designD. Poor quality答案解析：C。
广告中说鞋子舒适且时尚，时尚的设计最可能吸引顾客。
4. The ad for a tablet mentions that it comes with a free case and a one-year warranty. What is a benefit of buying this tablet?A. Expensive priceB. No warrantyC. Free caseD. Small screen答案解析：C。
高中英语广告写作练习题50题答案解析版
高中英语广告写作练习题50题答案解析版1. 产品：运动鞋Write an advertisement for sports shoes using a simple sentence.A. Our sports shoes are very comfortable.B. These sports shoes are good for running.C. The sports shoes are stylish and durable.答案解析：A 选项使用主系表结构，“Our sports shoes”是主语，“are”是系动词，“very comfortable”是表语。
词汇选择“comfortable”突出运动鞋的舒适性，符合消费者对运动鞋的基本需求。
B 选项也是主系表结构，“These sports shoes”是主语，“are”是系动词，“good for running”是表语。
“good for”表示“对……有好处”，突出运动鞋适合跑步的特点。
C 选项同样是主系表结构，“The sports shoes”是主语，“are”是系动词，“stylish and durable”是表语。
“stylish”和“durable”分别突出运动鞋的时尚和耐用性。
2. 产品：手机Write an advertisement for mobile phones using a simple sentence.A. Our mobile phones have a large screen.B. These mobile phones are powerful and easy to use.C. The mobile phones are fashionable and functional.答案解析：A 选项主系表结构，“Our mobile phones”是主语，“have”是谓语，“a large screen”是宾语。
高中英语广告写作练习题50题(答案解析)
高中英语广告写作练习题50题(答案解析)1.Which word is the best to describe a beautiful sunset in an advertisement?A.goodB.niceC.fantasticD.ok答案解析：C。
“fantastic”比“good”“nice”“ok”更能生动地表达美丽的日落，具有更强的表现力和吸引力。
在广告语境中，需要使用更具感染力的词汇来吸引消费者。
“good”和“nice”比较普通，“ok”则显得比较平淡。
2.In an advertisement for a sports shoe, which verb can best show its durability?stB.stayC.continueD.endure答案解析：D。
“endure”有“忍耐、持久”之意，最能体现运动鞋的耐用性。
“last”也有持续的意思，但不如“endure”强烈。
“stay”和“continue”更多地表示状态的持续，不太能突出耐用性。
3.Which noun can be used to attract customers in an advertisement fora luxury watch?A.goodnessB.beautyC.luxuryD.niceness答案解析：C。
“luxury”直接表明手表是豪华的，能吸引追求高品质的消费者。
“goodness”和“niceness”比较宽泛，不太能突出手表的特点。
“beauty”虽然也能形容手表，但不如“luxury”更具针对性。
4.For an advertisement of a juice, which adjective can make people want to drink it?A.tastyB.goodC.niceD.ok答案解析：A。
“tasty”表示美味的，能激发人们想喝果汁的欲望。
广告专业英语课后题及答案
Chapter 3 Advertising Planning3.1 Advertising Strategy1. Questions:1. What is the advertising strategy?The way how the advertising objective is to be attainedAn integration of the elements of the creative mix2. What elements does the marketing mix include?4Ps: product, price, place, promotionPromotional mix:personal selling, advertising, public relations, sales promotion3. What is the advertising creative mix?Advertising message ( copy, art, production), target audience, the product concept, the communication media4. Who are the target audience?End-users, persons influencing the purchasing decision5. What is the media strategy?It refers to the determination of the best advertising media or media mix.6. What is the strategy for the product concept?A product values mix, bundle of value presented to the target audience by the ad.7. How to classify the involvement degree?Rational involvement, emotional involvement；high involvement, low involvement3.2 Advertising StrategyQuestions:1. What should be considered in the determination of the advertising objective?The strategic objective of the company development, the company’s marketing objective2. What is the advertising pyramid?Bottom: awarenessComprehensionConvictionDesireUp: actionCommon expressions（英译汉）:Advertising strategy 广告战略Repurchase 再购Marketing mix 营销组合Promotional mix 促销组合Creative mix 创意组合Prioritization 划分优先顺序Involvement degree 参与度Rational involvement 理智参与Emotional involvement 感情参与Advertising message 广告创作Bundle of value 价值包4Ps: product, price, place, promotionBottom- up marketing 自下而上的营销Benefit segmentation 利益细分Consumer decision-making process 消费者决策过程Co-op advertising 合作广告Current customer 现实消费者Decline stage 产品的衰退期Direct distribution 直销Distribution channel 分销渠道Exclusive distribution 独家分销Franchising 特许专卖Growth stage 产品的成长期Hidden difference 隐性差异Perceptible difference 显性差异Individual brand 单一品牌Intensive distribution 密集分销Introductory phase 产品的引入期Maturity stage 产品的成熟期Personal selling 人际传播Evoked set 参考组Translation:1. All advertisers face a perennial challenge: how to present their products, services and ideas effectively through the media to buyers.所有广告主都会面临长期的挑战：如何通过媒体向买主有效地推出他们的产品、服务及观念。
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Chapter 3 Advertising Planning3.1 Advertising Strategy1. Questions:1. What is the advertising strategy?The way how the advertising objective is to be attainedAn integration of the elements of the creative mix2. What elements does the marketing mix include?4Ps: product, price, place, promotionPromotional mix:personal selling, advertising, public relations, sales promotion3. What is the advertising creative mix?Advertising message ( copy, art, production), target audience, the product concept, the communication media4. Who are the target audience?End-users, persons influencing the purchasing decision5. What is the media strategy?It refers to the determination of the best advertising media or media mix.6. What is the strategy for the product concept?A product values mix, bundle of value presented to the target audience by the ad.7. How to classify the involvement degree?Rational involvement, emotional involvement；high involvement, low involvement3.2 Advertising StrategyQuestions:1. What should be considered in the determination of the advertising objective?The strategic objective of the company development, the company’s marketing objective2. What is the advertising pyramid?Bottom: awarenessComprehensionConvictionDesireUp: actionCommon expressions（英译汉）:Advertising strategy 广告战略Repurchase 再购Marketing mix 营销组合Promotional mix 促销组合Creative mix 创意组合Prioritization 划分优先顺序Involvement degree 参与度Rational involvement 理智参与Emotional involvement 感情参与Advertising message 广告创作Bundle of value 价值包4Ps: product, price, place, promotionBottom- up marketing 自下而上的营销Benefit segmentation 利益细分Consumer decision-making process 消费者决策过程Co-op advertising 合作广告Current customer 现实消费者Decline stage 产品的衰退期Direct distribution 直销Distribution channel 分销渠道Exclusive distribution 独家分销Franchising 特许专卖Growth stage 产品的成长期Hidden difference 隐性差异Perceptible difference 显性差异Individual brand 单一品牌Intensive distribution 密集分销Introductory phase 产品的引入期Maturity stage 产品的成熟期Personal selling 人际传播Evoked set 参考组Translation:1. All advertisers face a perennial challenge: how to present their products, services and ideas effectively through the media to buyers.所有广告主都会面临长期的挑战：如何通过媒体向买主有效地推出他们的产品、服务及观念。
2. Advertisers must first develop customers’perception of the product itself (awareness, attitude, interest) and then a belief in the product’s ability to satisfy the customers’ perceived want or need.广告主必须首先使消费者对产品本身产生感知（如知晓，态度，兴趣），然后使其信任产品满足消费者需求的能力。
3. The essence of resonance strategy is to link the product or service with one or more of universal experiences.共鸣策略的本质是把产品或服务与一种或多种人们共同的经历联系起来。
4. The better the advertising, the more people will try the product once. And the more who try an unsatisfactory product, the more who will reject it – and tell their friends.广告越好，就会有越多的人去尝试产品。
而有越多的人尝试过不满意的产品，抵制它的人也就越多，并且他们还会告诉他们的朋友。
5．The advertiser’s goal is to get enough relevant market data to develop accurate profiles of buyers – to find the common ground (and symbols) for communication.广告主的目的是获得足够的相关市场资料，来显示买主的精确情况——发现可进行沟通的共同的基础或象征。
6．Attitudes must be either capitalized on or changed. To advertisers, gaining positive consumer attitudes is critical to success.态度要么被利用要么被改变。
对广告主来说，成功的关键是获得消费者肯定的态度。
7. Enjoyable, entertaining advertising can enhance interest in the brand and reduce the variety-seeking tendencies of consumers who become bored with using the same old product.令人愉快的、有趣的广告能够加强品牌兴趣，减少消费者由于用烦了老产品而去寻求新产品的倾向。
8．When choosing an opinion leader as a spokesperson for a company or product, advertisers must understand the company’s target market thoroughly.当为公司或产品选择意见领袖作代言人的时候，广告主必须彻底了解公司的目标市场。
3.2 Advertising BudgetQuestions:1. What is the rule of making advertising budget?Fit the strategic objective of the company:The most important in all marketing budget;Influence the ultimate allocation of funds.Present some convincing evidence besides the budget proposal 2. What are the methods for the advertising budget.The percentage-of-sales approachThe percentage-of-profit approachThe objective methodThe unit of sale methodThe share-of-market methodThe competitive parity method3. How to use the percentage-of-sales approach?Define the sales as a basis:The sales of last year ;the expected sales of this year Determine the percentage:Average percentage of the industryMore accurate percentage based on experience Allocate the funds for advertising by calculation4. What are the two problems of this approach?Difficult to determine percentage;Against the marketing principle5. What is the share-of-market method?Basis: the company’s market sharethe company’s market share : The whole market< the advertising budget: the advertising dollars o f the whole industry Purpose: to keep a share of advertising somewhat ahead of its market share.Esp. first 2 years , one and a half times the brand’s targeted share of the market.6. What is the objective method?Task method: defining objectivesDetermining strategyEstimating costCommon expressions（英译汉）:Advertising expenditure 广告开支Percentage-of-sales method 销售额百分比法Percentage-of-profit method 利润百分比法Unit-of-sale method 销售单位法Competitive parity method 竞争对抗法Share-of-market method 市场占有率法Objective method 目标法Fund allocation 资金分配Popular method 常用方法Industry average 行业平均值Bottom line 利润Expected result 预期的效果Interpersonal influence 人际影响personnel department 人事部Organization buyer 集团买主Purchase intent 购买意向Psychological screen 心理屏障Reference group 参考群体Relationship marketing 关系营销Reseller market 经销商市场Repeat purchase 重复购买Selective perception 选择性理解Top-down marketing plan 从上到下的营销计划Pull strategy 拉的策略Push strategy 推的策略Purchase occasion 购买时机SIC codes 标准工业分类代码Telemarketing 电话营销Usage rate 使用率User status 使用身份Translation:1．When creating ads for foreign consumption, marketers must consider many environmental factors: cultural trends, social norms, changing fads, market dynamics, product needs, and media channels.当为外国消费者制作广告时，营销人员必须考虑很多环境因素：文化潮流、社会规范、变化的时尚、市场的活力、产品的需要及媒体渠道。