关于麦当劳的英语演讲
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How fresh is the vegetable salad? Don’t have to imagine, you can see with your own eyes.
McDonalds told you: We make the road safe.
Sunshine will tell you what time you should eat what food.
Basic information about the company The name of the company: McDonalds Corporation Time of establishment: 1954 The site of the headquarters: Oakbrook, Illinois, America Scope of business: chain restaurants and desserts Company slogan: I’m lovin’ it. Founders: The McDonalds brothers and Ray Kroc
The story of the establishment of the McDonalds
McDonalds brothers
Who is the real founder?
Ray Kroc
Why McDonalds are popular all over the world?
Q: Quality 质量
Free coffee makes your wor来自百度文库d bright.
Free wifi served at all restaurants.
Come and get the “Christmas tree”.
Of course, the most familiar one: Ronald McDonalds!
Unique business philosophy
C: Cleanliness 清洁
S: Service 服务
V: Value 价值
Virtual spoke person
Attractive strategy:
Smart and creative advertisement
The strategy of advertisement
I believe that everyone must have seen many advertisements on tv or by pictures. Every time we see them, we can feel the quality of heat more than we eat two Big Macs and a milkshake. Because we know that good advertisements are, in a word, ingenious.
Why the advertisement is a clever strategy?
Smart advertisement as a part of the strategy
Thank you for listening.