市场营销外文翻译

外文原文及翻译

Internet marketing as an effective direct marketing strategy, network marketing that can be tested and measurable and can be evaluated and controlled. Therefore, the characteristics of the use of network marketing, you can greatly improve the efficiency of marketing and marketing decision-making effectiveness of the implementation.

网络营销作为一种有效的直接营销策略，网络营销可检测和测量，也可以评估和控制。因此，网络营销可以大大提高销售的效率和营销决策实施的有效性。

Enterprises can also be via the Internet with business-related companies and organizations build relationships and achieve win-win development. Internet as a channel of communication between the cheapest, it can help lower costs in the supply of business-to-business yet, distributors such as the establishment of collaborative partnerships. Cases such as in front of the computer company Lenovo, through the establishment of e-business systems and management information systems with the distributors of information sharing, reduce inventory costs and transaction costs, and close cooperation between the two sides. Relating to the application of network theory will be the strategy behind the marketing services network in detail.

企业也可以通过互联网和与工作有关的公司和组织建立关系，实现双赢发展。互联网是一个频道间通讯最便宜的，它能帮助降低企业对企业的供应商、经销商等建立协同合作的成本。在前面的例子就像计算机公司联想，通过建立与经销商间的电子商务系统和管理信息系统信息共享，降低库存成本和交易成本，和精诚合作的正反两面。应用网络有关的战略理论将在后面详细的营销服务网络。

Marketing theory is soft against the industrial economy to the era of mass production for the main features of the "strong sales" of the new theory, the theory suggests that when customers buy products not only meet the basic physiological needs, but also to meet the mental and psychological level demand. Therefore, the soft marketing is one of the main characteristics of the follow netiquette, etiquette on the network through the use of clever marketing to obtain desired results. It emphasizes

the marketing activities of enterprises at the same time the need to respect the feelings of consumers and the body read, so that consumers will be able to comfortably take the initiative to receive the marketing activities of enterprises. Traditional marketing activities can best embody the characteristics of a strong marketing promotions are two: the traditional advertising and marketing staff. In traditional advertising, consumers are often forced to passive reception of advertising messages, "bombing", and its goal is to impart information through continuous means the hearts of consumers impressed, as to whether the consumer was not willing to accept the need for need not be taken into account; marketing personnel, the marketing staff does not consider the object is willing to sell and needs, but according to the marketing staff to determine their own marketing activities carried out forcibly.

对营销理论是柔软的工业经济时代的大规模生产为主要特征的“强大的销售”的新理论，理论表明，当顾客购买的产品不仅满足基本生理需要，而且能够满足精神和心理层面的需求。因此，软营销是最重要的特点之一，是强调了企业营销活动的同时尊重消费者的情感和身体的需要，让消费者能够舒舒服服地主动接受营销活动的企业。最能体现传统营销活动的特点是一个强大的市场推广分两种：传统的广告和营销人员。在传统的广告，消费者往往被迫被动接受广告讯息的轰炸，其目的是通过持续不断的方式在消费者的心中传递信息，消费者是否愿意则不被考虑，营销人员、市场营销人员这样做的目的是出售的需要，市场营销人员根据自己的的决定进行有说服力的营销活动。

On the Internet, because information exchange is a free, equal, open and interactive, to stress that mutual respect and communication, on-line users pay more attention to the protection and privacy of personal experience. Therefore, using the traditional means of marketing a strong start in the Internet marketing activities are bound to backfire, such as the American company AOL has forced their users to send E-mail advertising, the results lead to the unanimous opposition of users, many users agreed to AOL at the same time the company server E-mail to retaliate, with the result that AOL's E-mail mail server in a paralyzed state, and finally had to apologize to quell public indignation. Network on the Internet to carry out marketing activities, in particular promotional activities must follow certain rules of network formation of