商务英语写作-广告中常用的英文词汇
广告行业常用英文
广告行业常用英文America Association of Advertising 美国/广告代理商协会advertising 广告、广告活动advocacy advertising 倡导型广告Account Executive 客户主管Account planning 客户策划Account Services 客户部Advertise 广告主Advertising Department 企业广告部agency 广告代理商Art Director 美术指导bid [bid] 广告竞标business-to-business advertising (B2B a dvertising) B2B广告brand image 品牌映象capitalism 资本本主义,资本运营commercial advertising 商业广告communication process 传播过程comparative advertising 比较广告consumer advertising 消费品广告consumerism 消费模式client 客户Copywriter 广告撰告人Creative Department 创作部Creative Director 创意总监deceptive advertising 虚假广告design 设汁稿end-user 最终用户、实际使用者industrial advertising 工业广告institutional advertising 社团机构广告Management Supervisor 管理监督Market share 市场占有率national advertising 全国性广告noncommercial advertising 非商业广告pitch 提案professional advertising 业服务型广告public service advertising(PSA) 公益广告puffery 吹捧式的广告qualitative 定性的quantitative 定量的retail advertising 零售商广告Sister agency 同属同-集团的广告公司supplier 制作公司Traffic Department 流程协调部Brainstorming 头脑风暴法Campaign 广告攻势Commercial 影视广告片coupon 赠券、折价券logo 品牌标识magazine 杂志media budge 媒体预算media mix 媒体组合medium 媒体(指某个媒体) metropolitan 大都会的outdoor 户外媒体promotion 推广用品public relations(PR.) 公共关系radio 广播媒体Situation Analysis 背景分析Slogan 广告口号Television program 电视节目Drive-time 交通高峰时间So big 做大Numbers 数据Yeah 是的(对啦)A priori 先验估汁(演绎法)A posteriori 实测值(归纳法) debranding 品牌屏蔽测试depth Interview 深度访谈desk research 案头调研dichotomous question 两分问题double-barreled question 两难问题double-blind 双盲测试(指实验组和对照组)fatigue bias 疲劳偏差fieldwork 现场调查focus group 焦点小组interview 访谈market research 市场调查mystery shopping 以购物为掩护的调查observation 观察panel 重复凋查样本群participant 参与者population 总人口,总体sample 抽样误差skew 歪曲survey 调查tabulation 统计制表boil down to 归结为hard-and-fast 明确易懂pretty much 大致上community relation 社区关系competitor 竞争者、对于content integration 软性广告cost effective 广告成本效益creative 创意government relations 政府关系grass roots marketing 贴身式营销industry 行业integrated marketing communication 整合营销传播litigation 起沂,诉讼markets 市场组合media service 媒介代理merger 企业合并online advertising 在线广告point-of-purchase (pop)焦点广告position 定位print 平面广告媒体publics 公众群体strategic philanthropy 策略性公益事业strategy 策略、策划target audience 目标受众digital 数字化co-marketing 联袂营销conference 会议consulting 咨询corporate identity 企业识别culture-specific 文化(民族)特性demographic marketing 人口统汁特征营销direct mail(DM) 直邮广告direct marketing 直销event planning 活动策划exhibition stand 展台integrated branding 整合品牌传播internal corporate communications 企业内部沟通investor relations 股东关系nontraditional 非传统的packaging 包装product placement 产品涉入promotion 活动psychographic 心理统汁的retail 零售retail space 零售市场区域sales promotion 促销活动sponsorship 赞助trade channels 业务渠道vertical publications 行业刊物viral marketing 传染式营销best face forward 展现最佳面貌speak with One voice 统一传播口径the edge 优势Billboard 广告路牌Blow in card 报刊广告插页Bulldog edition 报纸的早发版Car card [ka:ka:d] 车厢广告Counter advertising 异议式、对抗式广告Display advertisement 陈列式广告Electric spectacular 霓虹灯广告Free-standing insert 非装订广告插页House organ 企业专刊(杂志) Insert 广告插页Island display(超市内)堆头式陈列mail-order advertising 邮购广告network 电(视)台网out-of-home advertising 家外媒体painted bulletin 手绘广告牌panel 广告牌pass-along reader 传阅读者poster panel 用印刷画面拼贴的广告牌shelf screamers 货架插件广告物supplementary media 辅助媒体(非大众传媒) vehicle 广告载体count out 清点,算出make it through the day 过一整天pass ...off to 把……给出pass-along reader 传阅读者poster panel 用印刷四画面拼贴的广告牌shelf screamers 货架插件广告物supplementary media 辅助媒体vehicle 广告载体count to 清点,算出make it through the day 过一整天pass ...off to 把……给出ad planning 广告策划admen 广告人appeal 诉求consumer behavior 消费者行为copy platform 文案大纲creative stratgy 创意策略DAGMAR 广告效果评估体系Day part 时段Decay constant 衰退常数hierarchy-of-effect theory 效果层级理论infomercial 电视直销节日market profile 市场状况market segmentation 市场细分persuasion process 劝服过程primary demand advertising 品类诉求广告product-related segmentation 产品消费量细分seasonality 季节性selective demand advising 选样性诉求(品牌)广告soft sell 软销,感受型广告strategic planning 战略策划teaser campaign 悬念式(调味)广告攻势rule-of thumb 经验法则brand manager 品牌经理corporate advising 企业广告family brand 多品类品牌generic brand 非名牌(产品) green advertising 绿色策略式广告image advertising 形象广告line 产品系列name-brand 名牌national brand 全国性品牌parity 同等private brand 零售商自有品牌product different 产品差异product management 品牌管理product positioning 产品定位reference group 参照组tagline (广告)行动口号top -the -line 顶级的trade character 吉祥物utility 好处,用途really do something with 确实能用它做些文章zccumulation 受众数(特定周期内) audience duplication 重复受众brand development index 品牌成长指数category development index(CDI) 销量成长指数coverage 覆盖率,覆盖范围cumulative coverage 累计(总)覆盖率exposure 告显露次数frequency 广告频次gross audience 受众总量gross impression 总印象gross rating points 总收视点loyalty index 忠诚度mags 杂志(简写)media concentration theory 媒体集合理论media dominance theory 媒介优势理论media plan 媒体计划net unduplicated audience 受众participation 参与program delivery rate 节目到达率reach 到达turnover 受众流失overall 全部的rerunning numbers 复核---的数据archetype 标准受众,原型availability 空余时段back- to-back 广告连播chain break 节目提示标板circulation 发行量continuity 持续型排期continuous advertising 持续型广告fresh 新颖的fringe time 非黄金时段holding power 节目(频道)凝聚力holdover audience 既有观众inherited audience 既有观众open end 节日提示语广告时段piggyback 同一客户广告连播prime time 黄金时报pulsing 栏栅式(或间隔式)排期roadblock 拦路广告run-of-schedule(ROS) 非指定时段staggered schedule 交错排期wave scheduling 波浪式排期wear out 广告磨损ln lieu Of 代替buried position 被淹没的广告位column inch 栏/英寸(报纸广告单位) double truck 双页/,告(跨页) facing 一个广告牌(户外媒体单位) franchised position 专用广告位置insertion 平面媒体广告次数insertion order 广告版位定购island position 独立广告版位lifestyle segmentation 生活形态细分local advertising 地方性广告make good 补偿广告media buy 媒体购买media buying service 媒体购买代理narrow casting 小范围播放(窄播) preferred position 首选广告版位readership 读者人数representative 媒体销售代表run-of-press 随意安置的广告版位split run 分版刊登spread[spred] 杂志跨页rate card 广告市价combination 套装广告价controlled circulation 定向发行量cost per point(CPP) 每收视点成本cost per thousand(CPM) 每千人成本earn rate 媒体折扣价flat rate 统一价格grid card 电波广告刊例guaranteed circulation 承诺发行量horizontal publication 横向出版Action Plan 行动方案Add Value 附加价值Ads(Advertisement)广告Advertorial付费软文AE(Account Executive)客户代表、客户主任Agency 代理商AM(Account Manager)客户经理Analysis Tools分析工具Announcement 公告Annual Report年报AP (Asia-Pacific) 亚太区AR List 任务清单ATL (Above the Line) 线上活动Attachment附件Audience Awareness公众认知度Auto Industry 汽车行业Awareness 认知Background Analysis 背景分析Background material 背景材料Benchmark测试基准BI (Behavior Identity)企业行为识别系统Bidding 竞标Bio个人简历Boilerplate公司简介(附在新闻稿后面的关于该公司的简短介绍)Brand Communications Strategy品牌传播战略Brand Loyalty品牌忠诚度Brand Management Commission品牌管理委员会Brand Management Consulting Firm品牌管理顾问公司Brand Management品牌管理Brand Planning/Designing品牌策划/设计Brand Positioning Survey品牌定位调查Brand Positioning 品牌定位Brand Promotion品牌推广Branding Strategy品牌战略Briefing Kit资料包Briefing情况介绍BTL (Below the Line) 线下活动BU (Business Unit)业务部门Bulletin公告栏Bundle 附赠品Business E-Mail 商务电邮Business Model商业计划Business Philosophy 经营哲学Business Strategy 经营战略Campaign 公关或营销活动Career Development 职业发展Career Planning职业计划Case study案例研究Category 类别Celebration 庆典活动CEO Reputation Management CEO声誉管理CEO’s Arrangement CEO接待Channel 渠道Chart 幻灯片中的页面China Golden Awards For Excellence in P ublic Relations中国最佳公共关系案例大赛China International Public Relations Co ngress中国国际公共关系大会CI(Corporate Identity)企业形象CIPRA(China International Public Relat ions Association)中国国际公共关系协会CIS (Corporate Identity Sysetm)企业形象识别系统Client Database Management客户数据管理Client Oriented Strategy客户导向战略Client Relations Development System客户关系开发系统Client Relations Evaluation System客户管理评价系统Client Relations Maintenance System客户关系维护系统Client Relations Management System客户关系管理系统Client Relations Management客户管理管理Client Relations Precaution System客户管理预警系统Client Relations Supporting System客户管理支持系统Client Relations客户关系Client Satisfaction Management客户满意度管理Clipping Report剪报报告Closing Phase结束阶段Code of Conduct行为准则Code of Ethics 职业道德Communication Model 传播模式Communications Kit新闻夹Communications Management 传播管理Communications Regions传播地域Communications Strategy传播战略Community Relations社区关系Competitor竞争对手Confidential 保密的、机密的Confidential Items保密条款Consecutive Interpretation交互式翻译Consultant 顾问Consumer Buying Process 顾客购买过程Consumer Database顾客数据Consumer Orientation消费者导向Consumers/Dealers Assembly用户/经销商大会Contact Person 联系人Continuous Education继续教育Controlling Phase控制阶段Coordination Communicating协调沟通Copywriter 文案Copywriting公关文案Core Competitiveness核心竞争力Core Media核心媒体Corporate Affairs企业事务Corporate Image企业形象Corporate Profile公司简介Corporate Reputation企业声誉Corporate Video 宣传片Cost Control成本控制Cost Management成本管理Creative & Design创意设计Credential公司或个人简介Crisis Control 危机控制Crisis Management Office危机管理办公室Crisis Management Planning危机管理策划Crisis Management Team危机管理小组Crisis Management危机管理Crisis Research危机研究Crisis Statement危机声明Customer testimonial客户证言Datasheet宣传页Decoration 现场布置(装饰)Demand GenerationDemo Booth 产品演示台Diagnosis诊断Distributor 分销商DM (Direct mailing )直邮Domain Name Registration 域名注册Donation捐赠EC(East China)华东Editorial Calendar媒体刊登计划Effective Communications有效传播Employee Compensation员工薪酬Employee Relations员工关系Environment Analysis环境分析Environment Issues环境问题Ethics of the Profession 职业道德Event Management事件管理Event Planning 事件策划Event事件、活动Executing Phase 执行阶段Execution 执行Executive President 执行总裁Fact Sheet资料(数字或其他材料)FAQ 常见问题问答Fashion Business时尚产业Feature article 深度文章Feature文章类型中的通讯Finance Management财务管理Financial Communications财经传播Flyer 宣传单页Follow-up跟进Forum 论坛GCG(Grand China)大中国区Glossary词汇表Government Affairs政府事务Government PR 政府公关Government Relations政府关系Govt (Government)政府Graphics图形文件Greetings问候语Health Care医疗保健High Tech高科技Hospital PR 医院公关Human Resource Management人力资源管理IMC (Integrated Marketing Communication s)整合营传播Implementation实施Incentive Plan激励计划Industry Participation行业参与Initiating Phase 初始阶段INPUTS Evaluation Tools输入级评估工具Integration Management整合管理Interactive PR 网上互动公关Internal Magazine内部期刊Internal Communications System内部传播系统Internal Communications内部传播Internal Film内部电影Internal PR 内部公关International PR国际公关Internet Communications网络传播Internet Media Communications 网媒传播Interpersonal Communications人际传播Interpreter翻译Interview 专访或面试Introduction Lantern宣传幻灯Investor Relations投资者关系Invitation Letter 邀请IPR(Institute of Public Relations)英国公共关系协会IPRA(International Public Relations As sociation)国际公共关系协会Issue Diagnosis问题诊断Issues Management问题管理ISV (Individual Software Vendor)独立软件开发商Key Media关键媒体Key Messages 关键信息Keynote Speaker主题演讲人Keynote Speech主题演讲LA(Large Account)大客户LE (Large Enterprise)大客户Leadership 领导者Legal Duty法律义务Life Cycle of the Products 产品生命周期Lobby游说Logo标识Long Term Program长期项目Lucky Draw 抽奖Marcomm(Marketing Communications)营销传播Market Analysis Report市场分析报告Marketing Communications Mix营销传播组合Marketing Communications营销传播Marketing Strategy 市场营销战略Marketshare 市场份额Mass Media大众媒体MB(Medium business)中客户MC(Master of Ceremonies)主持人MC(Middle China)华中MD(Managing Director)董事总经理、执行董事Media Assistant媒介助理Media Analysis媒体分析Media Communications Strategy媒体传播战略Media Communications媒体传播Media Coverage 媒体覆盖率Media Director 媒介总监Media Executive媒介代表、媒介主任Media Inquiry 媒体垂询Media Kit媒体资料包Media List媒体名单Media Manager媒介经理Media Monitor媒体监测Media Relations媒介关系Media Research媒体研究Media Tour媒体拜访或媒体外出巡游Media媒体Meeting Agenda会议议程Meeting Minutes 会议记录Merchandise促销物品Methodology方法论MI (Mind Identity)企业理念识别MI(Media Index)企业媒体声望指数Mindshare 品牌影响力份额Miscellaneous 杂费Monthly Report月报Multifunctional Task Force多职能任务小组National Standards of the PR Profession alQualification国家公共关系职业资格标准NC(North China)华北NE (Northeast China)东北Negative Report负面报道New Product Launch新产品发布News Clipping新闻剪报News Release新闻发布Newsletter通讯No-profit PR 非营利机构公关Norms of Excellent PR Management 卓越公共关系管理标准NW(Northwest China)西北Objective Diagnosis目标诊断Offering 服务内容On Site现场Online Advertisement 线上广告Online Communications线上传播Online Marketing Communications 线上营销传播Online media网络媒体Online Roadshow 网上路演Online Survey网上调查OOP(Out-of-Pocket)杂费、日常工作发生的成本Open-day Visits开放日参观Opinion Leader舆论领袖OUTCOMES Evaluation Tools输出级评估工具OUTPUTS Evaluation Tools效果级评估工具Outsourcing 外包OV(One Voice)一个声音Photo Library图片库Planning Phase 策划阶段Polish文案润色POP (Point Of Purchase Advertising) 导购点广告Positioning定位Post Event 善后工作Poster 海报Postmortem 会后书面的简短总结报告Postscript后记PR Agency公关公司PR Consulting Market公关顾问服务市场PR Consulting Practice公关顾问实务PR Consulting Service公关顾问服务PR Consulting Tools公关顾问工具PR Directorr 公共关系总监PR Evaluation公关评估PR Event 公关活动PR Guideline公关方针PR Management Working Code公关管理工作准则PR Manager 公共关系经理PR Procedure公关流程PR Proposal公关建议书PR Supervisor 公共关系主管Pre Event前期工作Pre-evaluation 预评估Preface前言Presentation 演示、陈述President 总裁Press Conference新闻发布会Press Kit媒体新闻夹Press Release新闻稿Print Media平面媒体Priority 优先的Procurement Management预警管理Product Test产品评测Profession Responsibility 职业义务Professional Association 专业协会Professional Certification 职业认证Professional Consultant 专业顾问Professional fee专业服务费Professional Grading专业等级Project Life Cycle项目生命周期Project Management项目管理Project Owner项目委托人Project Title项目标题Project公关项目Proposal公关建议书PRSA(Public Relations Society of Ameri ca)美国公共关系协会Pubic Opinion公众舆论Public Affairs公共事务Public Relations Consulting公关顾问Public Relations Crisis公关危机Public Relations Management公关管理Public Relations公共关系Public Utility公用事业Publicity宣传Q&A问题问答Qualified Project Manager合格的项目经理Quality Control质量控制Quality Management质量管理Questionnaire调查问卷Quotation报价Real Estate房地产Recommendatory 推荐信Recruitment招募Reference参考资料Rehearsal预演、彩排Reputation Management 声誉管理Research Tools 研究工具Reseller 经销商Retainer长期客户Review回顾、总结Risk Management风险管理Roadshow巡展、路演Rude question 不友好的问题SAE(Senior Account Executive)高级客户代表、高级客户主任SAM(Senior Account Manager)高级客户经理SB (Small business)小客户SC(South China)华南Scope Management范畴管理Seminar研讨会Senior Consultant高级顾问Senior Media Executive高级媒介代表Senior Media Manager高级媒介经理Senior Vice President 高级副总裁Shareholders利益关系人Simultaneous interpretation同声传译Slide 幻灯片Slogan口号Social Activities社会活动Social Responsibility社会责任Source Materials客户提供的辅助资料Souvenirs & Gifts 纪念品和礼品SOV (Share of Voice)Speaking with One Voice 用一个声音说话Spokes Person Tips发言人技巧Spokesperson发言人Sponsorship Planning赞助策划Sponsorship 赞助Strategic Consulting战略咨询Strategy Communications Systems战略传播系统Success Story成功故事Supplier 供应商Synopsis概要总结Target Audience 目标受众Task Marketing任务营销TBD (To be Detail)需更详细信息Team 小组、团队Technical Article技术文章Theme 主题Time Sheet时间管理表Two-way Asymmetry双向非平衡模式Two-way Communications双向传播Two-way Symmetry双向平衡模式Vendor 供应商Venue 会议地点Vertical media行业媒体VI (Visual Identity)视觉识别VIP Speech 讲话稿Virtual Computer虚拟主机Vision愿景Voiceshare 曝光信息份额VP(Vice President)副总裁VSB (Very small business)特小客户、超小客户Website Construction网站建设Whitepaper白皮书Workshops工作研讨Worldwide 全球。
商务英语广告词大全
商务英语广告词大全1、香味纯和pure and mild flavor2、洁白透明pure white and translucent3、畅销全球selling well all over the world4、典雅大方elegant and graceful5、定型耐久durable modeling6、方便顾客making things convenient for customers7、方便群众making things convenient for the people; to suit people’s convenience8、方便商品convenience good9、方便生活bringing more convenience to the people in their daily life; Providing amenities for the people; making life easier for the population10、各式俱全wide selection; Large assortment11、顾客第一customers first12、顾客是我们的上帝we take customers as our Gods13、规格齐全a complete range of specification, complete in specification14、花样繁多a wide selection of colours and design15、货色齐全goods of every description are available16、客商第一,信誉第一clients first, reputation first17、款式多样a great variety of model18、款式活泼端庄vivid and great in style19、款式齐全various style20、款式新颖attractive design fashionable style, novel in design up-to-date styling21、款式新颖众多diversified latest design22、美观大方elegant appearance23、美观耐用attractive and durable24、品质优良疗效显著誉满全球欢迎选购excellent quality, evident effect, good reputation over the world, orders are welcome25、品种多样numerous in variety great varieties wide varieties26、品种齐全complete range of article, a great variety of goods27、让我们的商品走向世界let our commodities go to the world28、色彩鲜艳bright in color29、色泽光鲜bright luster30、色泽艳丽beautiful color31、深受顾客欢迎we have won praise from customer to win warm praise from customers32、深受国内外客户的'信赖和称誉to win a high admiration and is widely trusted at home and abroad33、深受消费者的欢迎和好评to be highly praised and a recited by the consuming public34、式样美观aesthetic appearance, attractive fashion35、式样新颖大方modern and elegant in fashion36、式样雅致elegant in style37、式样众多in many styles38、适合男女老幼四季穿着suitable for men and women of all ages in all season39、外形大方elegant shape40、享有盛誉to win a high admiration41、新品迭出new varieties are introduced one after another42、行销世界to be distributed all over the world43、以工艺精细、针法灵巧多样、图案典雅大方而闻名中外44、To be renowned both at home and abroad for exquisite workmanship, skillful knitting and elegant design45、以用料讲究、图案新颖、色泽秀丽、工艺精湛而著称46、Famous for selected materials, novel design, delightful colors and exquisite workmanship47、以质优原料,尺寸齐全,品种花样繁多而著称48、Famous for high quality raw materials, full range of ecification, and sizes, and great variety of design and color49、在国际市场上享有盛誉to enjoy high reputation in the international market50、誉满中外to enjoy high reputation at home and abroad51、造型美观attractive appearance, handsome appearance52、质量第一,用户至上quality first, customers first53、货源充足供应及时ample supply and prompt delivery54、甜而不腻agreeable sweetness55、味鲜适口agreeable to taste56、香味浓郁aromatic flavors57、外观光泽透明bright and translucent in appearance58、其功若神as effectively as a fairy dose59、科学研制by scientific process60、能多次翻新can be repeatedly remolded61、选料考究choice materials62、清晰突出clear and distinctive63、条纹清晰clear cut texture64、色彩夺目,迥然不俗colors are striking, yet not vulgar65、穿着舒适轻便comfortable and easy to wear66、手感舒适comfortable feel67、冬暖夏凉cool in summer and warm in winter68、防皱crease resistance69、性能可靠dependable performance70、包装多样diversified in packing convenient to cook71、烹制简便courteous service72、服务周到delicious loved by all73、众所喜爱品尝之佳品delicious in taste74、口味鲜美pleasant to the palate75、清香爽口good taste76、味道纯正distinctive for its traditional properties77、具有传统风味特色diversified practices and efficient service78、方式灵活快捷方便durable in use79、经久耐用easy contacts and flexible trading methods80、易于业务,联系方便,贸易做法灵活easy to lubricate81、easy to repair维修简易82、easy to use使用方便83、elegant and graceful典雅大方84、elegant and sturdy package包装美观牢固85、elegant appearance美观大方86、elegant in saell香气高雅87、elegant style式样雅致88、elegant shape外形大方89、Enquiries are cordially welcome、欢迎洽购90、excellent in cushion effect抗冲强度高91、excellent in quality品质优良92、fine quality质地优良93、exquisite craftsmanship技艺精湛94、fine craftsmanship exquisite traditional embroidery art传统绣工精湛95、exquisite in workmanship做工精湛96、fine in workmanship extremely efficient in preserving heat耐热性强97、fashionable and attractive packages包装新颖美观98、fashionable patterns花色入时99、fashionable in style款式新颖100、fast color不退色101、firm in structure结构坚固102、fragrant aroma香气馥郁103、fragrant in flavour香味浓郁104、good heat preservation保温性强105、handsome appearance选型美观106、harmonious colors颜色调和107、highly polished光洁度高108、high quality materials选料考究109、high resilience富有弹性110、high standard in quality and hygiene质量高,卫生严111、ideal gift for occasions节日送礼之佳品112、Please order now请君速订。
商务英语必备1000词36
Nokia多年来运用「科技来自人性」的口号建立其品牌形象。
theme
n. 主题
——————————————————————————(听录音记录)
我们把全球商业生活模式当作我们的广告主题。
trademark
n. 商标
UNIX is a registered trademark of the Open Group.
我们必须立刻进行媒体广告企划。
print ad
平面广告
Print ads will be released after television ads.
平面广告会在电视广告之后发表。
slogan
n. 标语;口号
Nokia has spent many years building its brand around the slogan "Connecting People."
We need to get right on the media advertising plan.
We've chosen Global Business Lifestyle as our advertising theme.
UNIX是开放集团的注册商标。
user-friendly
adj. 使用方便的
We'll present its new user-friendly features.
我们==
Commercials will increase name recognition during prime-time television hours.
广告牌广告会比较简单且更引人注目。
商务英语广告词大全
商务英语广告词大全商务英语广告词大全1. "Unlock your business potential with our innovative solutions."2. "Increase your sales and grow your business with our effective marketing strategies."3. "Boost your productivity and efficiency with our cutting-edge technology."4. "Streamline your operations and reduce costs with our integrated solutions."5. "Stay ahead of the competition with our industry-leading expertise."6. "Expand your global reach and tap into new markets with our international trade services."7. "Build strong customer relationships and increase loyalty with our customer-centric approach."8. "Achieve your financial goals and improve profitability with our strategic financial planning."9. "Enhance your brand image and create a lasting impression with our creative branding solutions."10. "Improve your online presence and attract more customers with our digital marketing strategies."11. "Maximize your ROI and optimize your marketing efforts with our data-driven insights."12. "Deliver exceptional customer experiences and drive repeat business with our personalized customer service solutions."13. "Reduce risks and protect your business with our comprehensive insurance plans."14. "Streamline your supply chain and improve logistics efficiency with our customized solutions."15. "Save time and resources by outsourcing non-core business functions to our professional services."16. "Boost employee performance and morale with our training and development programs."17. "Manage your human resources effectively with our advanced HR management software."18. "Transform your workplace with our ergonomic and innovative office furniture."19. "Drive innovation and foster creativity with our collaborative workspace solutions."20. "Simplify your travel arrangements and enjoy seamless business trips with our travel management services."21. "Enhance your business communication and collaboration with our advanced unified communications solutions."22. "Protect your sensitive data and ensure data privacy compliance with our secure IT infrastructure."23. "Upgrade your networking capabilities with our reliable and high-speed internet solutions."24. "Modernize your business operations and enable remote work with our cloud computing solutions."25. "Improve your website performance and maximize online visibility with our website development and SEO services."26. "Secure your business transactions and prevent fraud with our robust online payment solutions."27. "Optimize your inventory management and reduce stockouts with our inventory control software."28. "Improve customer satisfaction and loyalty with our efficient order management system."29. "Increase sales conversions and drive revenue growth with our customized sales enablement strategies."30. "Save money on energy costs and reduce your carbon footprint with our sustainable energy solutions."31. "Protect your assets and ensure business continuity with our reliable backup and disaster recovery services."32. "Gain valuable insights and make informed business decisions with our advanced data analytics solutions."33. "Optimize your manufacturing processes and improve product quality with our industrial automation solutions."34. "Deliver personalized and targeted marketing campaigns with our customer segmentation tools."35. "Improve employee engagement and workplace satisfaction with our employee satisfaction surveys."36. "Expand your reach and thrive in the digital age with our comprehensive social media marketing strategies."37. "Stay compliant with industry regulations and minimize legal risks with our legal consultancy services."38. "Optimize your business operations and increase efficiency with our process improvement consulting."39. "Harness the power of artificial intelligence and machine learning to gain a competitive edge."40. "Bring your business to life with our immersive virtual reality and augmented reality solutions."这些商务英语广告词可以适用于不同行业和领域,帮助企业吸引客户、提高效率和增加利润。
BEC商务英语考试必备词汇详解大全
BEC商务英语考试必备词汇详解大全为了方便大家备考bec,下面小编帮大家整理好BEC商务英语考试必备词汇详解大全,望喜欢!BEC商务英语考试必备词汇详解(1)magazine advertising杂志广告刊登在杂志上的广告。
杂志可分为专业性杂志(professional magazine )、行业性杂志(trade magazine)、消费者杂志(consumer magazine )等。
由于各类杂志读者比较明确,是各类专业商品广告的良好媒介。
刊登在封二、封三、封四和中间双面的杂志广告一般用彩色印刷,纸质也较好,因此表现力较强,是报纸广告难以比拟的。
杂志广告还可以用较多的篇幅来传递关于商品的详尽信息,既利于消费者理解和记忆,也有更高的保存价值。
杂志广告的缺点是:影响范围较窄。
因杂志出版周期长,经济信息不易及时传递。
mail order advertising邮购广告在邮购目录上刊登的广告。
形式之一是由邮购商店向客户分寄或分发邮购目录,由客户按目录上的商品编号及定价,把货款汇到邮购商店,商店收到后即向客户寄发商品。
这类邮购目录有成册的,也有配合时令分季零页寄发的,在前者上刊登广告一般要收费,后者大都是免费的。
mail survey 邮寄调查将事先设计好的调查表(亦称问卷,questionnaire )投寄给调查对象,要求填好后寄回。
这种形式是在被访问者不愿面谈及其反应可能受访问者或曲解的情况下所能采取的最好办法。
问卷必须简洁,问题明了。
邮寄调查表的回收率一般较低,回收时间较迟缓。
mailing list寄发表直销需要编制寄发表。
寄发对象的名单可来自电话簿、行名录、本企业客户的名单,和广告中索取说明书的回折。
也可以收集各种协会的会员录,报刊杂志的订户名录。
国外有些会员录和订户名录可以付费购买。
maintenance advertising 维持性广告在大规模广告以后,刊登地位较不显著或时间较短的广告,以保持消费者或用户对大规模广告内容的印象。
商务英语中的常用缩写和词汇
商务英语中的常用缩写和词汇商务英语是全球范围内最为普及的语言之一,它是商务活动中必不可少的语言。
在商务英语中,有很多缩写和词汇被广泛应用,它们不仅可以缩短讲话和写作的时间,也有助于提高沟通效率和准确度。
在本文中,我们将介绍商务英语中常用的缩写和词汇。
一、缩写1. ASAP(As Soon As Possible):尽快2. FYI(For Your Information):供您参考3. ETA(Estimated Time of Arrival):预计到达时间4. ETD(Estimated Time of Departure):预计离开时间5. AKA(Also Known As):又叫作6. CEO(Chief Executive Officer):首席执行官7. CFO(Chief Financial Officer):首席财务官8. CMO(Chief Marketing Officer):首席营销官9. HR(Human Resource):人力资源10. IT(Information Technology):信息技术11. M&A(Mergers and Acquisitions):并购12. OEM(Original Equipment Manufacturer):原始设备制造商13. R&D(Research and Development):研究与开发14. ROI(Return on Investment):投资回报率15. B2B(Business to Business):商业对商业16. B2C(Business to Customer):商业对消费者17. CRM(Customer Relationship Management):客户关系管理18. JIT(Just-In-Time):准时生产19. KPI(Key Performance Indicator):关键绩效指标20. P&L(Profit and Loss):损益表二、词汇1. Agenda:会议议程2. Deadline:截止日期3. Feedback:反馈4. Memo:备忘录5. Minutes:会议记录6. Proposal:建议书7. Quotation:报价单8. Negotiation:谈判9. Partnership:合作伙伴10. Presentation:展示11. Sales:销售12. Strategy:战略13. Teamwork:团队合作14. Training:培训15. Advertisement:广告以上是商务英语中常用的缩写和词汇,它们用于各种商业场景,如会议、报告、谈判、合作等等。
广告业常用英文术语
ae——account executive——客户代表,或客户执行。
代表广告公司接受广告主各种业务,并负责整体执行的人。
account group——业务小组。
广告公司内负责某特定客户之工作小组。
以ae为中心,成员包括行销企划、创意、媒体等工作人员,替客户执行广告企划设定、广告表现制作、媒体安排等业务。
appeal point——诉求点。
广告讯息中,最能打动消费者心理,并引起行动的重点。
brain storming——动脑会议。
可自由发想,不受限制的讨论会议。
brand image——品牌形象。
消费者对商品品牌之印象。
cf——commercial film——乃广告影片是也,可不是电视广告脚本哦,commercial 是电视广告脚本。
competitive presentation——比稿。
有的广告主不会将广告计划立即委托一家广告公司,而是让多家广告公司彼此竞争,再从中选择最优秀、最满意的广告公司。
copywriter——文案(撰文人员)。
负责广告文案的专门写作。
ci——corporate identity——企业识别。
以统一性的标志表示企业的理念、文化以及经营的任务。
creative boutique——创意工作室。
“boutique”为法语中商店的意思,指专门零售店,特别是指贩卖流行物品、装饰品的商店。
以这种语意为背景,由少数人组成、专门制作广告的公司,便称为小型制作专业广告公司。
direct response advertising——直效广告。
需要从潜在客户处得到简单回应的广告。
例如邮购、直接信函、电讯行销,及有线电视购物频道。
直效广告必须是双向沟通的。
director——指导。
在整个广告作业中,担任指导之专业职务。
依照其经验不同,指导可分为资深指导(senior director)、指导(director)和助理指导(assistant director)。
指导有以下各专业职位:account director(业务指导)creative director(创意指导)arts director(美术指导)copy director(文案指导)media director(媒体指导)planning director(企划指导)finisher——完稿员。
商务英语写作-广告宣传活动商务英语词汇
商务英语写作广告宣传活动商务英语词汇英:Advertising is a paid-form of presentation or promotion of goods and services.It is non-personal in nature, and the promoter must be identified. Advertising’s role is to create a positive image of a product or service by influencing the behavior of target customers.When setting up an advertising campaign, you must make a choice on:FormNational: advertising a copyrighted product or service across the nationalfootprint. Identifies brand name and emphasizes national presence.Retail: advertising by outlet emphasizing image and variety.Direct: advertising directly to customers to avoid middlemen andresponse: delivery costs.Advocacy: public communication that uses a perspective on a recognizedcontroversial issue.StyleHumorous: light-hearted.Comparative: compares one product to another, highlighting strengths andbenefits over a competing product.Emotional: creates a mood, arouses feelings, tries to meet psychological needs.Lifestyle: associates brand/product/service with the way people live and work.Testimonial: affidavit of support by a customer or celebrity.Reason why: touts the benefit and necessity of a product to avoid adversesituations.Slice of life: typically focuses on an average family and everyday or common setting.MediaTelevision: most expensive, audio-visual impact, reaches a mass audience,easily and effectively targeted based on well-known viewerdemographics.Newspaper: most widely used medium, rapid and flexible coverage, ads easilychanged, less expensive than television. Short attention span,poor reproduction quality, usually no color, not easily targeted.Direct mail: less expensive than TV or newspaper but higher advance costs,audience easily selected, demographics of percentage of seriousrecipients can be predicted in advance.Radio: fairly inexpensive, mass audience, audiences are largely segmentedand easily targeted. Only audio, brevity doesn’t allow for educatingviewers about complex products, audience less attentive.Magazine: relatively inexpensive, huge variety provides a high level of marketsegmentation, lots of space for detailed product information,excellent graphical reproduction, long life span, repeat exposure tomultiple readers. Not quickly modifiable, long lead time beforeprinting, no guarantee of placement within the magazine.Outdoor: inexpensive, little competition for customer attention, high repeatexposure. Limited information, little control over target audience.Internet: potential mass audience, but no control and little targeting capability.Difficult to control reader’s attention, some delivery problems.中:广告是一种有偿的产品和服务推介或促销形式。
常用商务英语广告词汇
常用商务英语广告词汇导读:我根据大家的需要整理了一份关于《常用商务英语广告词汇》的内容,具体内容:1.产品远销英国、美国、日本、意大利和东南亚,深受消费者欢迎和好评Our products are sold in Britain, America, Japan, Italy ...1.产品远销英国、美国、日本、意大利和东南亚,深受消费者欢迎和好评Our products are sold in Britain, America, Japan, Italy and South East Asia and well a received by their purchasers.2. 畅销全球 selling well all over the world3. 典雅大方 elegant and graceful4. 定型耐久 durable modeling5. 方便顾客 making things convenient for customers6. 方便群众 making things convenient for the people; to suit peoples convenience7. 方便商品 convenience good8. 方便生活 bringing more convenience to the people in their daily life; Providing amenities for the people; making life easier for thepopulation9. 各式俱全 wide selection; Large assortment10. 顾客第一 customers first11. 顾客是我们的上帝 we take customers as our Gods12. 规格齐全 a complete range of specification, complete in specification13. 花样繁多 a wide selection of colours and design14. 货色齐全 goods of every description are available15. 客商第一,信誉第一 clients first, reputation first16. 款式多样 a great variety of model17. 款式活泼端庄 vivid and great in style18. 款式齐全 various style19. 款式新颖 attractive design fashionable style, novel in design up-to-date styling20. 款式新颖众多 diversified latest design21. 美观大方 elegant appearance22.美观耐用 attractive and durable23. 品质优良疗效显著誉满全球欢迎选购 excellent quality, evident effect, good reputation over the world, orders are welcome24. 品种多样 numerous in variety great varieties wide varieties25. 品种齐全 complete range of article, a great variety of goods26. 让我们的商品走向世界 let our commodities go to the world27. 色彩鲜艳 bright in color28. 色泽光鲜 bright luster29. 色泽艳丽 beautiful color30. 深受顾客欢迎 we have won praise from customer to win warm praise from customers31. 深受国内外客户的信赖和称誉 to win a high admiration and is widely trusted at home and abroad32. 深受消费者的欢迎和好评 to be highly praised and a recited by the consuming public.33. 式样美观 aesthetic appearance, attractive fashion34. 式样新颖大方 modern and elegant in fashion35. 式样雅致 elegant in style36. 式样众多 in many styles37. 适合男女老幼四季穿着 suitable for men and women of all ages in all season38. 外形大方 elegant shape39. 享有盛誉 to win a high admiration40. 新品迭出 new varieties are introduced one after another。
广告常用英语
广告常用英文ae——account executive——客户代表,或客户执行。
代表广告公司接受广告主各种业务,并负责整体执行的人。
account group——业务小组。
广告公司内负责某特定客户之工作小组。
以ae为中心,成员包括行销企划、创意、媒体等工作人员,替客户执行广告企划设定、广告表现制作、媒体安排等业务。
appeal point——诉求点。
广告讯息中,最能打动消费者心理,并引起行动的重点。
brain storming——动脑会议。
可自由发想,不受限制的讨论会议。
brand image——品牌形象。
消费者对商品品牌之印象。
cf——commercial film——乃广告影片是也,可不是电视广告脚本哦,commercial 是电视广告脚本。
competitive presentation——比稿。
有的广告主不会将广告计划立即委托一家广告公司,而是让多家广告公司彼此竞争,再从中选择最优秀、最满意的广告公司。
copywriter——文案(撰文人员)。
负责广告文案的专门写作。
ci——corporate identity——企业识别。
以统一性的标志表示企业的理念、文化以及经营的任务。
creative boutique——创意工作室。
“boutique”为法语中商店的意思,指专门零售店,特别是指贩卖流行物品、装饰品的商店。
以这种语意为背景,由少数人组成、专门制作广告的公司,便称为小型制作专业广告公司。
direct response advertising——直效广告。
需要从潜在客户处得到简单回应的广告。
例如邮购、直接信函、电讯行销,及有线电视购物频道。
直效广告必须是双向沟通的。
director——指导。
在整个广告作业中,担任指导之专业职务。
依照其经验不同,指导可分为资深指导(senior director)、指导(director)和助理指导(assistant director)。
指导有以下各专业职位:account director(业务指导)creative director(创意指导)arts director(美术指导)copy director(文案指导)media director(媒体指导)planning director(企划指导)finisher——完稿员。
商务英语常见必背名词
商务英语常见必背名词第一局部:Marketing and Sales(市场与销售局部〕Vice-President of Sales 销售副总裁Senior Customer Manager 高级客户经理Sales Manager 销售经理Regional Sales Manager 地区销售经理Merchandising Manager 采购经理Sales Assistant 销售助理Wholesale Buyer 批发采购员Tele-Interviewer 调查员Real Estate Appraiser 房地产评估师Marketing Consultant 市场参谋Marketing and Sales Director 市场与销售总监Market Research Analyst 市场调查分析员Manufacturers Representative 厂家代表Director of Subsidiary Rights 分公司权利总监Sales Representative 销售代表Assistant Customer Executive 客户管理助理Marketing Intern 市场实习Marketing Director 市场总监Insurance Agent 保险代理人Customer Manager 客户经理Vice-President of Marketing 市场副总裁Regional Customer Manager 地区客户经理Sales Administrator 销售主管Telemarketing Director 销售总监Advertising Manager 广告经理Travel Agent 旅行代办员Salesperson 销售员Telemarketer 销售员Sales Executive 销售执行者Marketing Assistant 市场助理Retail Buyer 零售采购员Real Estate Manager 房地产经理Real Estate Broker 房地产经纪人Purchasing Agent 采购代理Product Developer 产品开发Marketing Manager 市场经理Advertising Coordinator 广告协调员Advertising Assistant 广告助理Ad Copywriter(Direct Mail) 广告文撰写人Customer Representative 客户代表第二局部:Computers and Mathematics(计算机局部)Manager of Network Administration 网络管理经理MIS Manager 电脑部经理Project Manager 工程经理Technical Engineer 技术工程师Developmental Engineer 开发工程师Systems Programmer 系统程序员Administrator 局域网管理员Operations Analyst 操作分析Computer Operator 电脑操作员Product Support Manager 产品支持经理Computer Operations Supervisor 电脑操作主管Director of InFORMation Services 信息效劳主管Systems Engineer 系统工程师Hardware Engineer 硬件工程师Applications Programmer 应用软件程序员InFORMation Analyst 信息分析LAN Systems Analyst 系统分析Statistician 统计员第三局部:Human Resources〔人力资源局部〕Director of Human Resources 人力资源总监Assistant Personnel Officer 人事助理Compensation Manager 薪酬经理Employment Consultant 招募参谋Facility Manager 后勤经理Job Placement Officer 人员配置专员Labor Relations Specialist 劳动关系专员Recruiter 招聘人员Training Specialist 培训专员Vice-President of Human Resources 人力资源副总裁Assistant Vice-President of Human Resources 人力资源副总裁助理Personnel Manager 职员经理Benefits Coordinator 员工福利协调员Employer Relations Representative 员工关系代表Personnel Consultant 员工参谋Training Coordinator 培训协调员Executive and Managerial(管理局部)Chief Executive Officer(CEO) 首席执行官Director of Operations 运营总监Vice-President 副总裁Branch Manager 部门经理Retail Store Manager 零售店经理HMO Product Manager 产品经理Operations Manager 操作经理Assistant Vice-President 副总裁助理Field Assurance Coordinator 土地担保协调员Management Consultant 管理参谋District Manager 市区经理Hospital Administrator 医院管理Import/Export Manager 进出口经理Insurance Claims Controller 保险认领管理员Program Manager 程序管理经理Insurance Coordinator 保险协调员Project Manager 工程经理Inventory Control Manager 库存管理经理Regional Manager 区域经理Chief Operations Officer(COO) 首席运营官General Manager 总经理Executive Marketing Director 市场行政总监Controller(International) 国际监管Food Service Manager 食品效劳经理Production Manager 生产经理Administrator 医疗保险管理Property Manager 房地产经理Claims Examiner 主考官Controller(General) 管理员Service Manager 效劳经理Manufacturing Manager 制造业经理Vending Manager 售买经理Telecommunications Manager 电信业经理Transportation Manager 运输经理Warehouse Manager 仓库经理Assistant Store Manager 商店经理助理。
商务英语词汇精选
商务英语词汇精选商务英语词汇精选-Aad agent 广告代理商ad craft 广告业者ad referendum contract 草约ad solicitor 广告掮客ad valorem duty 从价关税advice for collection 托收委托书advice note (发货)通知单advice of arrival 到货通知advice of authority to pay 授权付款通知书advice of bill accepted 承兑票据通知书advice of bill collected 票据收款通知书advice of bill paid 票据付款通知书advice of drawing 汇票通知书advice of settlement 结算通知书advice sheet 外汇交易报告书advising funds 信用资金advid 自荐录像带advisory board 咨询委员会advisory service 咨询服务部aero (车辆等)流线型的affidavit of means 偿债能力证明书affidavit of service 送达证明书affiliated company 附属公司;分公司affiliated interests 联营股权affiliation 联营公司;附属机构affinity (group) card 团体组织卡affirmation of contract 批准合同aforementioned 上述;前面提及的after cost 后续成本after delivery 交货后after (-sales) service 售后服务after sight bill 见票后付款汇票after-care service 售后服务after-market 次级市场after-sales warranty 售后保单after-tax income 税后收入against all risks 保全险agency 代理行;经销处;公众服务机构;代理公司agency agreement 代理协议书agency bills 代理票据agency commission 代理佣金agency contract 代理合同agency endorsement 代理背书agency funds 代管基金agency receipt 待收款收据agency recruitment 通过职业介绍所招聘agency-client relationship 主顾关系agent service 代理业务agents lien 代理人留置权aggregate balance sheet 合并资产负债表aggregate liability 债务总额aggregate losses 累计损失aggregated rebates 总回扣aggrieved party 受损害的一方agio 贴水agiotage 套利差额;股票投机agreed par value 约定平价agreed rate 协定运费率agreed returns 约定退费agreement of reimbursement 偿付协议agreement on buying option 优先购买权协议aggressive police-style interview technique 咄咄逼人的警察审犯人式的面谈方式aggressive reporting 乐观高估的财务报告agribusiness 农业综合企业agricultural science of park 农业科技园区agro-industrial complex 农工联合企业agro-industry 农用工业aid account 经援帐户air-borne trade 空运贸易air-conditioned container 空调集装箱air freight operator 空运公司airline 航空公司airline business 航空业airlines 航空公司(多用于航空公司名称中)air miles 里程奖air-miles awards 里程奖air quality and emission standards 空气质量和排放标准air time 通话时间air (transportation) waybill 空运单airways 航空公司alcometer 酒精检测仪all-expenses-paid trip 免费旅行all-risk policy 全险;综合险;全险保单all rights reserved 保留所有权利all risks insurance 全保险all round price 各种费用在内价all sorts of goods in stock 货色齐备all squared 结清all told 全部容allocated quota 分配配额allocation 分配;拨款allocation of risks 风险分担allocation of shares 股金分配allotment 配股allotment money 认购资金alternative 非主流的aluminium can 易拉罐amalgamate 合并amassing knowledge 积累的知识amend 修正amendment 修正件amenities 生活福利设施;舒适条件;宜人之处American Express 美国运通信用卡American plan 美式酒店服务;美式收费制amicable allowance 友好让价amortization 摊销;分期偿还amount brought forward 上期结转金额amount ceded 分出金额amount cover charge 保险费金额amount differ 金额不符amount in figures 小写金额amount in force 有效金额amount in words 大写金额amount insured 保险金额amount of the credit 赊帐金额;信用证金额amount of instrument 票据金额amount of overpaid 多付款项amount of undercharged 少算款项amount under-collected 少收款项amusement shares 娱乐股票analysis 分析analyst (经济)分析员angel 投资天使angel investor 天使投资者annex 附录;附加announcement of tender 招标通告annoyance 令人讨厌的事或人annual general meeting 年度股东大会annual growth rate 年增长率annual income 年收入annual premium 年度保险金annual production 年产量annual profit 年收益;年利润annual report 年报annual return 年利润;(纳税)年度申报表annual statement 年度决算书annualization 年工时制annuities 年金债券answering machine 录音电话answerphone 留言机;电话录音机antecedent money 押金antedate 倒填日期anticipated acceptance 预期承兑anticipated buying 预期定价anticipatory L/C 预支信用证anticipatory pricing 预期定价anti-dumping duties 反倾销anti-dumping law 反倾销法anti-fraud technique 反垄断anti-subsidy duty 反贴补anti-takeover tactics 反接管手法antitrust 反托拉斯any other business 任何其他议题a/o(account of) 入帐内AOB(any other business) 其他事项A/P(authority to purchase) 委托购买证a.p.(Additional Premium) 附加保险费a/p(account paid) 帐目已付aperitif 开胃酒apparent rate 表面费率appeal 吸引力appendix 附录applicant 申请人;投保人applicant for a discount 贴现人applicant for the credit 信用证申请人application for insurance 投报单application money 认购新股款权application form 申请表appreciate (v) appreciation(n) 增值apprentice 学徒apprenticeship 学徒工期;学徒制approach 手段;方法;(想亲近的)尝试approach to dialogue 谈话方式approximate 大约的approximation 近似值aptitude 才能;天分;天资arrears 欠款arrival notice 到货通知articles (在法律事务所)培训期;律师实习area manager 分区经理A share A股股票Asian crises of the late 1990s 90年代末的亚洲金融危机ASAP(as soon as possible) 尽快as is 按现状出售,概不保证asking price 索要价;要价asleep at the switch 玩忽职守;坐失良机as of 自……起as per 按照;依据aspirational group 带领性消费群体;领导性消费群体as seen 看货买卖,现场交易assembly 装配assembly line 装配线assembly plant 装配厂assembly point 组装点;安全点assessment (法律)评估;估价asset资产assign 分派assignment 分配的任务(职责)assistant 助手;助理assistant personnel officer 人事助理associate 合伙人;同事association 协会;学会assume 承担at short notice 提前很短时间通知attach 附上attendance 出勤率attest 证明某事真实可信attitude research 倾向调研,民意调查attorney 法律事务代理人;律师attribute 品质;特性attrition 人员自然损耗;人员自然削减audio-typist 录音打字员authentic 已公正的authorize 授权asset 资产auction 拍卖auctioneer 拍卖师;拍卖商audit 审计auditor 审计员authentic text 正本authorize 批准;核定;认可authorized dealer 特约经销商;授权经销商authorized share capital 法定股本auto hire company 汽车出租公司auto insurance 汽车保险autobiography 个性化定制automatic feed 自动进纸功能;自动送纸功能automatic redialling (电话,传真号码)自动重拨automatic right 理所当然应该享有的权利automatic teller machine 自动出纳机automotive 汽车制造的autonomous company 具有自主经营权的公司availability 可销售能力available 可获得的average life 平均寿命average propensity to consume(APC)平均消费倾向average propensity to import 平均输入倾向average propensity to save(APS)平均储蓄倾向average rate 平均汇率;平均价average total cost(ATC)平均总成本average variable costs(AVC)平均可变成本aviation 航空制造业aviation insurance 航空保险aviation liability insurance 航空责任保险aviation personal accident insurance 航空人身意外保险avoid 撤销;避免avoid creditors 躲债avoid obsolescence 防止过时avoidance 避免;免除;撤销avoidance clause 宣告无效的条款avoidance of contract 撤销合同avoidance of tax 逃税avoidance without declaration 未经声明的废止await 等候,期待await of bid 决标award 裁决awards dinner 颁发宴会award-winning 成功的,优等的,一流的awareness 意识,认识程度away from the market 限价;不按市价awkward 尴尬的;为难的;不按市价axe 大幅削减;裁员abandon a claim 放弃索赔abandon 委付;放弃abandon as unsalvageable 无法抢救而放弃abandon option 放弃期权abandon property 废弃财产abandon rate 挂断率abate a price 降价abatement 冲消;折扣abdication 放弃权利abide by the contract 遵守合同ability of bearing taxation 负税能力ablility of the subject of pay 纳税能力ablility-to-pay principle 负税能力原则ablility to communicate 交流能力abject poverty 赤贫able-adult 壮丁abnormal depreciation 特别折旧abnormal profit 超额利润abnormal risk 特殊风险abnormal spoilage 非正常破损abode 营业所;住所abolish 废除;取消abortive 不能aboriginal cost 原始成本above market 高于市价above par 超出面值above-the-line expenditure 经常预算支出above par value 高与平价abrasion 磨损absence of consideration 缺对价absent from work 缺勤;旷工absenteeism 旷工;缺勤absolute acceptance 无条件承兑absolute advantage 绝对利益;绝对优势absolute assignment 绝对转让absolute availabilities of imports 绝对进口供应额absolute endorsement 无条件背书absolute interest 绝对产权;绝对利益absolute quotas 绝对配额absolute spread 绝对差额absolute warranty of sea-worthiness 绝对适航保证absolve 豁免;免除absorbed costs 归入成本;已分摊成本absorbed declination 以分摊跌价差额absorbed expenses 以分摊费用absorption account 费用分摊帐户abstaining 弃权abstention 弃权abstract title 产权说明academic intelligence 学术方面的才智academic interests 学术界academic smarts 学术方面的才能accelerated learning 速成学习accept 承兑accelerated depreciation allowance 加速折旧扣除acceptance commission 承兑手续费acceptance credit 承兑信用acceptance draft 承兑汇票acceptance financing 承兑融资acceptance sampling 验收抽样access 使用;享用权;进入access fee 使用费accession to the WTO 加入世界贸易组织accessories 装饰品;首饰;衣饰accessory apartment 附属房(个人独立住宅中供出租的多余房屋)accident frequency rate 意外伤亡事故频率(按每百万工作小时计)accident report book 事故记事本accommodation 适应性调节;(应急的)短期贷款accommodation address 临时通信地址account 帐户;客户,生意往来关系accountability 会计责任accountable 负会计责任的accountancy 会计工作(专业)accounting 会计学account control 会计控制account of payments 支出帐户account of receipts 收入帐户accommodation bill 融资票据accounts 账目accounts manager 会计部经理accounts payable 应付账款accounts receivable 应收账款accounts in debit 借项账户account convention 会计惯例account current 往来账户account dealing 记账交易account of payable 应付账款account purchase 赊购account receivable 应收账款accountantship 会计道德accrual 增加额accrued assets 应计资产accrued dividend 应计股利accrued depreciation 应计折旧accrued expense 应计费用accrued interest 待付利息accrued payables 应计未付款项accrued taxes 应计税款accumulated deficit 累计亏损accumulated depreciation 累计折旧accumulation of capital 资本积累achieve 获得;实现;达到achievable 切实可行的;可达到的Achilles’ heel 原意为阿基里斯的脚踵,引申为致命弱点acid test 决定性的考验acknowledgement of liability 承认债务acquiescence 默许,默认acquired surplus 既得盈余滚动acquired right 既得利益;既得权益acquiring corporation 收买股权公司acquisiton 收购;兼并acquisiton costs 购置成本across-the-board 全面;全体across the UK 横跨英国act of God 天灾;不可抗力action at law 法律诉讼action figure (仿真)玩具人;活动人action item 畅销货active assets 流动资产active balance of payments 国际收支顺差active capital 流动资本active demand 旺盛需求activewear 运动服activity 经营项目;经营业务actual depreciation 实际折旧actual dishonor 拒绝承兑actual liabilities 实际负债actual quotation 暗盘actual rate 实际汇率actual solvency 实际偿付能力actuals 现货;实际数字(相对于估计的数目)actuary 精算师adaptation 重新打造以适应,本土化add-on (also peripheral)随机附件add value tax 增值税added items of expenditure 追加支出adding to a position 增加头寸additional assured 附加被保险人additional benefit 附加利益Additional Benefit Funding 附加福利基金(专款)additional budget 追加预算additional charge 附加费additional clause 附加条款additional collateral 附加担保品additional commitments 追加的承诺;追加的投资additional conditions 附加条件additional cost 额外费用;追加费用additional finance 额外资金additional freight 附加运费additional margin 追加保证金additional outlay 额外开支additional paid-in capital 额外实际资本additional premium 附加保险费additional protocol 附加议定书additional tax 追加税address 满足(需求);发表演说;向……汇报;处理address book 通讯簿addressing machine 通讯地址打印机adjoining bedroom (两间毗连的)套间adjudicate a dispute 裁决争端adjudication of bankruptcy 宣告破产adjunct accounts 增价账户adjustable peg 可调固定汇率adjustable policy 可调整保险单adjustable premium 可调整保险费adjustable rate preferred stock(ARP)可调整股息率的优先股adjusted CD rate 可调整存款单利率adjusted C.I.F. price 调整的到岸价adjusted selling price 调整后的销售价adjuster 理算师adjustment costs 理算费用adman 广告掮客administered price 管制价格dministration charges 行政管理费dministration fees 行政管理费administrative 行政的;管理的administrative expenses 行政管理费用administrator 行政主管;行政管理人员admissible assets 可税资产admission temporaire 免税进口admit to bail 准许交保adult day-care center 成人日托服务中心adulterant 伪劣商品adulterated goods 冒牌货advance 预付款;垫款advance against collateral 需要担保的贷款advance against goods 商品抵押的预付款advance corporation tax 公司预付税advance allocation 预付拨款advance by overdraft 透支advance capital for business 垫本advance deposits 进口保证金advance of royalties 预付版税advance payment 预付款advance publicity 前期宣传advance remittance 预付汇款advance reservation clerk 客房预订接待员advanced charge 已预付的费用advanced orders 预订货量advancement 进步advantageous 有利的adventure 投机买卖adversarial relationship 长期敌对关系,长期关系紧张adverse exchange 逆汇adverse trade balance 入超;贸易逆差advertisement 广告advertising 登广告advertising agency 广告公司advertising business 广告业advertising campaign 广告宣传活动advertising consultancy business 广告咨询公司advertising selection 广告甄选(法)advertising service 广告业务B开头baby break产假,停职育婴期back支持,资助,赞助backdate倒填日期backer资助人backlog积压,积压的工作backpack背包back pay补发工资backup备份,备用件,为......备份back-up facility支持设备,辅助设备bad debt坏帐,呆帐,倒帐bad publicity负面宣传baggage allowance行李重量限额bagstuffer广告传单,小型宣传品balance余额,平衡balance of payment国际收支,简称BOP balance of trade国际贸易差额balance sheet资产负债表,决算表,平衡表ballpark活动领域,可变通范围;大致正确的bancassurance银行保险业bank charges银行手续费banking business金融业,银行业bank on依赖......获利bank statement银行结单,银行水单banner towing条幅广告banqueting manager宴会经理bar charge矩形图,条形图,直方图bar code条形码,条码bar graph矩形图,条形图,直方图barrier crash障碍试验barrister律师,出庭律师,大律师base pay基本工资base rate基本利率,基础利率batch成批的产品,一批的量bath mat浴室脚垫bear market熊市benchmark参考标准,基准尺度beneficiary受益人benefit premium福利津贴benefits package一揽子福利,福利套餐best-selling author畅销书作家Big Blue蓝色巨人,美国IBM公司的俗称big-ticket高价的,昂贵的bilingual具备双语能力的,熟悉两种语言的bill要求......支付billboard露天大广告牌bill of entry报关单bill of lading提单,提货单binding machine装订机bingo card宾戈卡bioengineered food生物工程食品biotech生物技术biotechnology生物技术black economy黑色经济Black Friday黑色星期五,灾难性的一天Black Monday黑色星期一blockbuster大力促销,生意兴旺black release 短期脱产进修blue chip 1 蓝筹股;绩优股blue chip 2 (在同行业中)最获利的;最赚钱的blue-collar 蓝领的;体力劳动的;普通工人的board 董事会board game 董事会竞赛游戏,管理竞赛游戏board meeting 董事会议board of directors 董事会boardroom 1 (董事会等的)会议室boardroom 2 (早期证券经纪行中)置放黑板记载股票最新价格的房间,行情室body language 身体语言bond 债券bonus 奖金,红利bonus point 消费(奖励)积分bonus share 红利股book for visitor’s suggestions 顾客留言本book launch 图书发行会book value 账面价值book-entry security 记账式证券booking manager 订房(票)部经理boring and repetity 单调重复的bottom line 账本底线,盈亏一览结算线bottom-end of the market低端市场bounce message (电子邮递器给发信人的)退信通知bounce (电子邮件)弹回,退回bounced cheque 拒付支票boundaryless marketing 无界营销bourse 证券交易所,证券市场box file 文件盒brainstorming 集思广益(法),头脑风暴(法),脑力震荡(法)brainstorming session 献计献策会,思维碰撞会,集体讨论会branch office 分公司branch out 拓展业务brand consultants品牌咨询公司,品牌顾问公司brand enhancing 品牌提升brand extension品牌延伸brand identification品牌识别brand image 品牌形象brand leader 领导品牌,畅销品牌brand loyalty 品牌忠诚,对品牌的信赖感brand-making 创品牌brand name 品牌名称brand preference 品牌偏好brandstretching 品牌延伸breach 破坏,违反,侵害breachdown 故障,停止运转breachdown rescue 故障抢救break even 收支平衡break-even point 收支平衡点,盈亏平衡点bridging loan 临时代款briefcase 公文包,公事包briefing 情况通报会bright collar 亮领,成功职业人士brochure 小册子broken lot (100股以下的)零星散股broker 代理人,经纪人broker’s commission 经纪人佣金brokerage industry 中介业brown goods 茶色商品brunch 便餐,早午茶bubble economy 泡沫经济bubble wrap 泡沫包装budget priced goods 预算价商品,成本价商品buffet reception 冷餐会built-in 车载技术(汽车上安装的先进技术设备)bulk 散装,大批,大量bulletin 简报,公告bulltin board 公告板Bulltin Board Systems 电子公告板系统,简称 BBS bullet point “弹头”圆点,弹点,亦作bulletbull market 牛市bundle 捆绑burglar alarm 电子防盗报警装置burglar-proof padlock 防盗锁business 公司,企业business class 公务舱,头等舱,亦作first class business class section 商务舱(座位)business concept 经营理念business district 商务地段,商务区business executive 企业主管人员business-format franchise 经营模式特许(店)business-format franchising 经营模式特许权business hours 营业时间,办公时间business inprovement district 经济开发区,简称 BID businesslike 有条不紊,高效率business lounge 头等舱旅客候机室business lunch 工作餐,亦作 business luncheon business magazine 经贸杂志business meeting 业务会议business operation 商业运作模式business overdraft 商业透支,业务透支business partner 商业伙伴business plan 经营规划business practice 经营方式business process 业务流程重组,简称 BPR business sense 商业头脑,经商能力business trip 公务旅行,出差buyer’s market 买方市场buy-out 全面收购,全部买下市场产品by-product 副产品商务英语词汇精选-Ccable license 有限电视许可证cafeteria plan 自助餐式福利计划callback 电话回话(服务)call-backing 呼叫限制call center 电视销售中心,电话销售中心,呼叫中心caller ID 来电显示(服务)call forwarding 呼叫转送(服务)call-in Medical 电话求医市场campaign 摄像机canteen 宣传活动capacity 职工食堂capital allowance 生产能力capital asset 投资税额减免capital expenditure 资本资产capital growth 资本增值capital-intensive 资本密集capital investment 资本投资;基本建设投资capital sum 一次性总付,总括性付款capital market 垄断市场cardaholic 习惯用信用卡透支购物的人career development 职业发展career management 职业了展管理,人事管理前程career planing 职业规划,前程规划,职业生涯规划career propects 职业前程,职业前景care for people 以人为本caretaker 大楼管理人员,亦作janitor(美)cargo division 货运部门car hire 汽车出租caring profession 护理行业car pool 合伙用车car rental 汽车出租carriage(列车)出租car sharing 合伙用车cartride (打印机,复印机的)墨盒,(钢笔)笔芯,墨水囊case 理由陈述;诉讼案,案件case study 案例分析,个案研究cash advances 预付现金cash dispenser 自动提款机,自动柜员机cash card 现金卡,自动和款机卡,银行卡cash flow 备用零钱cashflow analysis 现金流量分析cash-flow forcast 现金流量预测cash flow gap 现金流量差额cash machine 自动提款机,自动柜员机cash on delivery 交货付款,简称CODcashpoint 自动提款机,自动柜员机cash sales 现金销售,现销cash settlement 现金结算cash voucher 折扣券,优惠券cash with order 现金订货,订货付现,简称CWO cassette recorder 卡式录音机casual restaurant 休闲餐馆catalogue 商品目录cater for 目录购物catering business 提供餐饮服务,承办酒席,接待catering 提供餐饮服务catering business 饮食业catering company 酒席承办公司catering division 餐饮部caution money保证金celebrity 名人,名流cell phone 移动电话,蜂窝电话,手机,亦作 cellphone cellular 移动电话,蜂窝电话,手机cement ceiling 水泥天花板,妇女在职业晋升方面不可逾障碍central bank 中央银行childcare voucher 托儿所chip jewelry 过时的计算机chit 代金券chronic fatigue syndrome 慢性疲劳综合症chronic stress 长期不断的压力circular 通告circulation list 传阅单civil engineer 土木工程师civil engineering 土木工程专业civil liability 民事责任civil servant 公务员civil service 行政部门,行政机关,亦作Civil Service claim 索赔(要求)claims manger 理赔部经理clamshell 蛤壳形食品盒,蛤壳式快餐盒,也作fast-food clamshellclean bill of heath 1 公司状况稳健证明书clean bill of heath 2 健康证明书clean bill of heath 3 清洁得单cleaning product 清洁洗涤用品cleance sale 清仓甩卖cleaning bank 结算银行,清算银行clerical assistant 文书clerical staff文秘人员clerk 职员,文书ckientele (统称)(老)客户clinical trial 临床实验clipboard computer 写字夹板式电脑clip-on 夹式的cloakroom 衣帽间closing date 截止日closing down sale 停业清仓甩卖club-class 俱乐部会员舱位(相当于公务舱或头等舱)cocktail bar 酒吧code of conduct 行为规范coder 电脑游戏软件编写人,编码员cold calling 冷不妨电话,无约电话collateral 抵押品collating machine 文件整理机collection 时装展览,展览的时候commerxial 商业广告commerial agency 商业中介公司commerial awareness 商业意识commerial bank 商业银行commerial break 插播广告的时间commerial district 商务地段,商务区commerial insurance 商业保险commerial invoice 商业发展commerial operations manager 商务运作经理commerial property agency 商业地产中介公司commerial vehicle 商用车辆,营运车辆,商用载货汽车commerially successful product 赢利商品,能赚钱的商品commission 佣金commit 致力于,承诺commitment 1 承诺commitment 2 敬业精神commitnent 3 致力于committed 1 坚定的,忠诚的committed 2 承但生产任务的commodity trade 商品批发商common share/stock 普通股communication facilities 通讯设施community progamme 社区(建设)项目commuter 乘车上下班者company auditor 公司审计员,查帐员company culture 公司文化company law 公司法company profile 公司概况company secretary 公司秘书company store 企业内部商店compare favourably/competitively with 比……优惠,比……有利compensation trade 补偿贸易competition 1 有奖竞赛活动competition 2 (用作总称)竞争者,比赛对手competition advantage 竞争优势competitive bididing 竞标,竞价competitive edge 竞争优势competitive intelligence竞争性情况,商业间谍活动competitively priced 价格优惠competitor 竞争对手competitor analysis 对手分析complaint 投诉complex 楼群,综合大楼complimentary 1 赞扬的complimentary 2 赠送的complimentary close 信尾客套语complimentary slip 赠礼便条,礼帖compressed work weeks 压缩工作周coomputerate 懂电脑computer games industry 电脑游戏软件业computer hardware 计算机(电脑)硬件computerization 电脑化,计算机化computerize 用电脑操作,电脑化,计算机化computer operater 电脑操作人员computer package 电脑集成软件包computer programmer 电脑程序(编写)人员computer reservation system 电脑订票系统computer software 计算机(电脑)软件computer whizz-kid 电脑杰出青年人才,电脑杰出小子conceptual skills 理性思维技能confectionery 1 糖果点心confectionary 2 糖果点心制造业conference facility 会议设备,会议场所conference package 1 会议总费用,会议总价conference package 2 会议专案conferencing 会议技术confidentiality agreement 保密协议congestion pricing 高峰期行车收费conglomeration 联合大企业,跨行业公司conglomeration 混合consensus and synergy 同心协力conservatory (玻璃)暖房consolidation 合并consortion 联营企业,财团constuction matertals 建筑材料consultancy 咨询公司,顾问公司consultancy fee 咨询费consultants 咨询公司consumer confideness 消费意识consumer confidence 消费信心Consumer Council 消费者利益保护委员会,亦称作Consumer’Councilconsumer durables 耐用消费品consumer electronics 家用电子产品consymer-friendly 便于消费者使用的,亦作consumer goods 日用消费品consumer trends 消费趋势container 集装箱,货柜containerization 集装箱运输contender争夺者,竞争者Continental plan 欧洲大陆式酒店服务contract of employment 雇用合同contract period 合同期限contract obligation 合同义务contribution 1 捐款,捐物contribution 2(提供的)建议conveniently situation 地理位置优越conversionak marketing 转变消费者行为的营销活动conveyor belt 传送带cook-chill 预煮速冻法,先烹后冻copycat packaging 冒充包装core activity 1 核心经营项目core activity 2 核心业务,主管业务core benefits 核心福利项目core product 核心产品core technology 核心技术corpocracy 公司官僚主义corporate business area 商务地段,商务区corporate charge card 公司赊帐卡corporate culture 公司文化,企业文化corporate entertaining 公司宴请,公司宴会corporate 企业社交corporate hospitality consultancy 企业社交界联谊corporate identity 企业标识corporate image 企业形象,简称corporate planing 公司规划,公司策划corporate sector 企业部门corporate travel expenses 公司差旅费corporate welfare 公司福利corporation charter 公司注册许可证,等于Certificate of Incorporationcosmopolis 国际化大都市cosmopo litan 世界性的,国际性的cost accountant 成本会计师cost and fteight 成本加运费,货价加运费cost-conscious 注重节省成本的cost-effective 成本效益cost,insurance,freight 到岸价,简称CIFcost of quality 质量成本cost of sales 销售成本cost plus 成本加成costing 成本核算cottage industry 家庭工业counter clerk (银行)柜台职员counterfeit 伪造的,伪造品counterfoil 存根counter-off 还盘country of domicile 户籍国家courier 专递员,专递公司coursebook 教科书courseware 课件,教学软件courtesy 礼仪,礼貌的举止言辞courtesy bus 免费接送汽车,亦作courtesy coachcouturier 设计女装的男设计师couturiere 设计女装的女设计师cover 1 承保cover 2承保范围coverage (电视等)覆盖范围,(广告等的)可达范围,新闻报道(量),(企业、服务业的)作用范围,有效区域craftsmanship 手工cram school 强化学校,补习学校,亦作 cramoschoolcrash 1 股市崩溃crash 2 电脑系统故障creature comforts 物质享受,给肉体以舒适的东西creche (商场、工作场所等的)婴幼儿托寄中心credentials 1 资格证明credentials 2 资格证明文件credibility 信誉,可信度credit card holder 赊购账户credit limit 信用卡夹credit manager 信贷限额credit terms 信用期限,信用条件critical sucess factors 关键成功因素,简称CSFscrop (同时涌现的)一批,一群,一毓系列cross 相交,错过cross-cultural issue 跨文化问题cross-cultural team 跨文化小组cross-functional 跨职能员工cross-functional team 跨部门团队crowd mentaily 从众心理crowed market (竞争产品众多的)拥挤市场cube farm 办公农庄,用隔断间隔成很多小工作间的办公室cubicle 图书馆、办公室里供人阅读、工作使用的小单间、隔间cultural awareness 文化意识cultural diversity 文化差异cultural festival 文化节cultural stereotype 固定文化模式current account 活期账户current assets 流动资产,简称CAcurrent liabilities 流动负债,简称CLcurriculum vitae 履历表,简称CVcursor 光标custom (经常性的)光顾,惠顾;(总称)主顾,(经常性的)顾客customer behaviour 消费行为customer complaints (department) 顾客投诉科customer helpline 用户服务专线customer loyalty 顾客忠诚度customer relationship management 客户关系管理,简称CRMcustomer service 客户服务中心customers’value 顾客的价值(观)customize 根据顾客的具体要求制造、改造、定做customized apptoach 迎合顾客需要的方式(方法),等于customer-focused waycut-price 削价出售的cutting edge 尖端的,先进的cyberspace 网络空间cyberspeak 网络用语商务英语词汇精选-Ddamage 损害赔偿金damaged claim 损害赔偿要求,毁损索赔danger money 危险工作津贴date and time stamp (可拨动时间、日期的)日戳dawn raid 黎明突袭day care 日间托儿站dead capital 死资本,呆滞资本,无利资本deadline 最后限期dealer 1 供应商dealer 2 (外汇、股票市场的)交易员dealership 1 经销特许权dealership 2 特许经销商dear money 高息贷款debenture 公司债券debit 借记,借款debit card 借记卡,扣账卡debt recovery 债务回收,债务回购,债务重组debt-to-GDP ratio 债务率decision-marking meeting 决策会议deduct 扣除deed 契约,契据,证书deep pockets 雄厚的账力default 1 不履行法律责任default 2 违约default 3 拖欠债务deficit 赤字,贸易逆差defraud 诈骗degree of local adaption required 本土化要求程度delivery charge 送货单deluxe 高级的,豪华的demand curve 需求曲线demarketing 反营销,营销反略demi-pension (法)半寄宿式酒店服务demotion 降级,降职demotivation 消极怠工(情绪)demiware 演示产品,免费试用产品deposit 定期存款depreciate 贬值depreciation 折旧deregulation 撤消管制design consultancy 设计咨询公司designer 标名的,由设计师专门设计的designer outlet 专卖店desk diary 办公日记desktop(computer) 台式电脑desktop publishing 桌面出版,简称DTPdeskpath fider 摩托速递员detablishing 使(政府、经济等)不稳定的,破坏的development 开发成果,进展状况,新情况diagram 简图,图表,示意图diary 工作日程记录本dictaphone 口述录音机dictating 健怡可乐,亦作Cokediet cola 健怡饮料difference 特点,特征,特色dignity 高尚,尊贵,尊严dilution 品牌的弱化dip(短时间小幅度地)下降direct debit 直接借记direct mail(ing) 直接邮寄广告(推销法)direct marketing 直接营销direct provider 直接供应商direct selling/sale 直销director of development 开发部主管director enquiries 电话查询(业务)directory 人名地址录,工商行名录,电话号码簿,指南,使用手册dirty bill of lading 不洁提单discoumt store 折扣商店,也称rebate storediscounted promotional ticket 折扣(促销)票discrepancy 差额,差距discussion meeting 讨论会disnvest 减少或停止投资disk storage 磁盘盒dismiss 开除,解雇dismissal 解雇dispense bartender 吧台服务员display store 陈列商品店disposable 一次性物品distribution 销售,推销diverse workforce 多种族员工队伍diversification 经营多样化,多咱经营模式diversify 增加产品种类,多样化经营dividend 股息,红利dividend per share 每股股息,简称DPSdocu-commercial 经实性商业性广告documentation 书面证件,文件dollar-amount encoding 金额加密domestic market国内市场domestic sales 国内销售额door-to-door salesman 上门推销员,亦作sales-person; saleswoman;commercial traveller; travelling salesman 等dot bomb 昙花一现的网络公司,曾经辉煌过和互联网企业dot-com issue 商业域名纷争,网络纷争dot-matrix printer点矩阵式打印机double bedroom (备有一张双人床的)双人间double en suite 双人套间double entry 复式记录,复式分录double-sided copying 双面复印doubtful accounts 坏账Dow 道琼斯平均指数downmarket (商品、服务等)面向大众化市场的,面向低收入人消费者的,价廉质次的down payment 定金downshift (使)工作降格downsize 削减down time 停工期,窝工draft 1 汇票draft 2 抽调,选派drawee 受票人,付款银行drawer 出票人,开票人draw 开具,写出dress code 着装要求drving licator 驾驶执照duplicator machine 复印机duplicator 复印机durable consumer goods 耐用消费品duty free shop 免费商店duty meal 职工免费餐商务英语词汇精选-Eearly booking 提前预订early retirement 提前退休early sales 先机销售early settlement discount 提前付款折扣earnings 赢利,利润earnings per share 每股收益,简称EPSe-business 电子商务eco-friendly 生态友好的,对环境无害的e-commerce 电子商务,电子贸易e-commerce website company 电子商务网站公司econbox 经济型汽车,小型车。
商务英语常见必背名词
商务英语常见必背名词第一部分:Marketing and Sales(市场与销售部分)Vice-President of Sales 销售副总裁Senior Customer Manager 高级客户经理Sales Manager 销售经理Regional Sales Manager 地区销售经理Merchandising Manager 采购经理Sales Assistant 销售助理Wholesale Buyer 批发采购员Tele-Interviewer 电话调查员Real Estate Appraiser 房地产评估师Marketing Consultant 市场顾问Marketing and Sales Director 市场与销售总监Market Research Analyst 市场调查分析员Manufacturers Representative 厂家代表Director of Subsidiary Rights 分公司权利总监Sales Representative 销售代表Assistant Customer Executive 客户管理助理Marketing Intern 市场实习Marketing Director 市场总监Insurance Agent 保险代理人Customer Manager 客户经理Vice-President of Marketing 市场副总裁Regional Customer Manager 地区客户经理Sales Administrator 销售主管Telemarketing Director 电话销售总监Advertising Manager 广告经理Travel Agent 旅行代办员Salesperson 销售员Telemarketer 电话销售员Sales Executive 销售执行者Marketing Assistant 市场助理Retail Buyer 零售采购员Real Estate Manager 房地产经理Real Estate Broker 房地产经纪人Purchasing Agent 采购代理Product Developer 产品开发Marketing Manager 市场经理Advertising Coordinator 广告协调员Advertising Assistant 广告助理Ad Copywriter(Direct Mail) 广告文撰写人Customer Representative 客户代表第二部分:Computers and Mathematics(计算机部分)Manager of Network Administration 网络管理经理MIS Manager 电脑部经理Project Manager 项目经理Technical Engineer 技术工程师Developmental Engineer 开发工程师Systems Programmer 系统程序员Administrator 局域网管理员Operations Analyst 操作分析Computer Operator 电脑操作员Product Support Manager 产品支持经理Computer Operations Supervisor 电脑操作主管Director of InFORMation Services 信息服务主管Systems Engineer 系统工程师Hardware Engineer 硬件工程师Applications Programmer 应用软件程序员InFORMation Analyst 信息分析LAN Systems Analyst 系统分析Statistician 统计员第三部分:Human Resources(人力资源部分)Director of Human Resources 人力资源总监Assistant Personnel Officer 人事助理Compensation Manager 薪酬经理Employment Consultant 招募顾问Facility Manager 后勤经理Job Placement Officer 人员配置专员Labor Relations Specialist 劳动关系专员Recruiter 招聘人员Training Specialist 培训专员Vice-President of Human Resources 人力资源副总裁Assistant Vice-President of Human Resources 人力资源副总裁助理Personnel Manager 职员经理Benefits Coordinator 员工福利协调员Employer Relations Representative 员工关系代表Personnel Consultant 员工顾问Training Coordinator 培训协调员Executive and Managerial(管理部分)Chief Executive Officer(CEO) 首席执行官Director of Operations 运营总监Vice-President 副总裁Branch Manager 部门经理Retail Store Manager 零售店经理HMO Product Manager 产品经理Operations Manager 操作经理Assistant Vice-President 副总裁助理Field Assurance Coordinator 土地担保协调员Management Consultant 管理顾问District Manager 市区经理Hospital Administrator 医院管理Import/Export Manager 进出口经理Insurance Claims Controller 保险认领管理员Program Manager 程序管理经理Insurance Coordinator 保险协调员Project Manager 项目经理Inventory Control Manager 库存管理经理Regional Manager 区域经理Chief Operations Officer(COO) 首席运营官General Manager 总经理Executive Marketing Director 市场行政总监Controller(International) 国际监管Food Service Manager 食品服务经理Production Manager 生产经理Administrator 医疗保险管理Property Manager 房地产经理Claims Examiner 主考官Controller(General) 管理员Service Manager 服务经理Manufacturing Manager 制造业经理Vending Manager 售买经理Telecommunications Manager 电信业经理Transportation Manager 运输经理Warehouse Manager 仓库经理Assistant Store Manager 商店经理助理。
商务英语重要词汇
BEC词汇--BEC 重要词汇Aabtement n.减(免)税,打折扣;冲销absorb vt.吸收;吸引。
的注意;吞并;兼并accept vt.接受;认可;承认;承兑acceptance n.接受,接纳;承认;承兑accommodation n.住宿,膳宿;通融;贷款account n.叙述,说明;帐目,帐户vi.说明,解释(原因等)accounting n.会计,会计学;借贷对照表actuals n.现贷administration n.管理,经营;行政机关;政府adulteration n.掺假;劣等货,假货,次品advance vi.前进,推进,取得进展n. 前进,进展;预付款advertise v.为...做广告affiliate n.附属公司,联营公司affix n.附件,附录vi. 附贴,盖(章),签署aftermarket n.后继市场,零件市场agency n.代理处,机构agent n.代理人,代理商aggregate a.总的,积累的GNP 国民生产总值agreement n.一致,同意,协议,合同alienation n.转让,让渡alienee n.受让人allocation n.拨款;分配alms n.救济金,捐款amendment n.修正;赔款amortization n.摊销;摊还;分期偿还amount n.数量,数额,总数v.共计,等于annuity n.年金;养老金application n.请求,申请,应用apply vt.请求,申请;应用;适用appraisal n.评价,估价,鉴定appreciate v.欣赏;领会;评价;感激;增值arbitrage n.套利,套汇arrestment n.财产扣押,扣留article n.文章;条款;物件;商品;冠词assessment n.评估;确定金额assessor n.评估财产的人;确定税款的人asset n.(单项)财产;(pl)资产asset account 资产帐户assets income 资产收益assets settlement 资产决策assign v.指派,指定;分配,过户;转让assignment n.分配,指派;(分配的)任务;(布置的)作业;转让attorney n.代理人,被委托人auction n/vt.拍卖auditing n.审计;查帐;决算avail n.效益;营业收入average n.平均,平均数,一般水平a. 平均的,中等的,平常的v. 平均为Bball n.保释金,保释,保释人balance vt.使平衡;使收支平衡n.天平;平衡;结存,差额balloning n.股票上涨;非法操纵价格ban n./vt.禁止;禁令,取缔bank n.银行;岸;堤banker n.银行家banking n.银行业,银行学bankrupt n.破产者vt.破产bankruptcy n.破产bargain n.交易;便宜货barter n.物物交换,以货易货,实物交易bear n.熊,空头v.忍受;承担;生育;结(果实)bearer n.持票(指支票、票据、汇票等)的人;带信人;持信人a.(持票人)可转让的;开给持票人的bearish a.(行情)看跌的,卖空的beneficiary n.受益人bid v.投标;出价;报价bidder n.(拍卖时的)出价人,报价人;投标人bill n.帐单,清单;钞票;票据binder n.临时契约;装订工blanknote n.空白支票board n.木板;伙食;董事会vt.上飞机(或船、车)bond n.契约;债券;联结;监禁bonded a.有担保的,保税的;抵押的bonus n.额外津贴;奖金;红利booking n.订货;未交订货;记帐boom a.高涨;繁荣,兴旺borrow v.借,借入borrowing n.借款;贷款bottleneck n.瓶颈;妨碍生产的卡脖子环节brainstorm vt.动脑筋,出主意,想办法band n.商标,牌子vt.打烙印...于break v.打破;破坏;中断;(物价等)暴跌;倒闭n.(课间或工间)休息时间;破产;倒闭break-even n.保本的,不亏不盈的,得失相当的,收支相抵的broke a.破产的broken a.破了的,破碎的broker n.经纪人brokerage n.经纪人(或中间人)业务;付给经纪人的手续费,佣金,回扣bubble n.高风险投资;泡,水泡budget n.预算bulk-cheap n.薄利多销bull n.公牛;粗壮的人;买空bull-bear n,多头空头bullish n.股票行情看涨的;物价上涨的business n.商业,生意;事务by-low n.公司章程;细则;附件Ccall v.称为;叫喊;打电话;n.喊叫;访问;(一次)通话;付款要求(通知书)canverasser n.挨户推销商品的的推销员capacity n.容量;能力;生产量capital n.首都;资本;大写字母a.主要的,基本的;资本的capitation n.人头税;按人头收费;按人计算cargo n.货物,船货carriage n.马车;(铁路)客车车厢;运输;运费cash n.现金,现款v.兑现,付现casher n,出纳员ceiling n.天花板;最高限额certificate n.证书;单据change n.改变;零钱v. 改变;兑换;更改charge n.收费;费用;指控;充电v.控告;索价;充电check n.检查,核对;支票v.检查;核对;制止cheque n.支票circulate vt.循环;流通;流传circulation n.循环;流传;流通;报刊等发行量claim vt.声称;要求;索赔n.要求;主张;断言clause n.(合同)条款clearance n.甩卖;调节贷款;交换票据等client n.委托人;顾客closed a.关闭的;停止营业的closedown n.倒闭;停业C.O.D(=cash on delivery) n.货到付款collapse v./n. 倒塌;崩溃;价格暴跌;倒闭,破产collect v.收集;领取;收税;收帐collection n.收集;募捐;收藏品;收款,收帐commerce n.商业;贸易commercial n.商业广告a.商业的,商务性的commission n.委员会;佣金;手续费;授权;代办;委托commodity n.商品;日用品compensate v.赔偿,补偿compensation n.报酬;赔偿金compete vi.竞争,比赛competition n.竞争,比赛competitor n.竞争者complain vi.抱怨,申诉complaint n.抱怨,诉苦;申诉complex a.复杂的,综合的n.综合企业,综合体concern vt.涉及;关心;挂念n.关系;关心,担忧;公司,商号,企业conglomerate n.联合大企业consignment n.寄售;发货;委托;交运货物consolidation n.企业合并consume vt.消费,消耗consumer n.消费者consumerism n.保护消费者利益主义;商品的消费和销售性服务consumption n.消耗,消费container n.容器;集装箱containerization n.集装箱化contract n.合同;契约;承包v.定合同;收缩contract for/of purchase n.购货合同contract for/of service n.劳务合同contract interest n.放定利息contract life n.合同有效期contractor n.承包人;承包商contributor n.捐助人,纳税人controller n.主计员;总会计师convertible a.可兑换的,可兑现的conveyance n.(不动产等的)转让,让与;转让证书copyright n.版权,著作权corporation (股份有限)公司;法人cost n.成本,费用;代价v.值(多少钱);花费costing n.成本会计,成本核算counseling n.顾问服务counterfeit n./v.伪造,假冒,假货,伪劣品counterfoll n.存根,票根cover vt.盖,覆盖;包括,论及;负担支付,弥补,补空,冲销n.盖子,封面credit n.信贷,信誉;学分vt.信任,计入贷方crisis n.危机,紧急关头curb vt.制止,控制,抑制n.海外证券市场currency n.货币custom n.习惯;(pl)海关,关税cutback n.削减生产,削减人员cycle n.周期;循环;自行车vi骑自行车;循环Ddamage vt./n.毁坏,损害n.(常pl)损害赔偿费dead a.死的,无生命的,无感觉的;不景气的,呆滞的,停顿的deal v.处理,安排;给予n.交易,买卖dealer n.买卖人,商人;经销商,证券商debenture n.债券;信用债券;(海关)退税凭单debit n.借方,借项;记入借方的款项debt n.债务,借债debtee n.债券人debtor n.债务人;借方debt-redden n.负债累累deduct v.扣除,减去default n./v.拖欠,违约defects n.不合格产品deficit n.亏损,亏空;赤字,逆差delivery n.投递,交送,交付;交货demand vt./n.要求;需要;需求departure n.离开,出发;新业务deposit vt.存放,储蓄;使沉淀n.存款;押金;沉淀物depreciation n.折旧;价值下降depression n.萧条,不景气description n.描述,形容;种类devalue n.贬值difference n.差别,差异;差额direction n.方向;指令;(pl.)用法说明director n.主管,主任;董事;导演discount n.折扣,折价;贴现dishonour n./vt.拒付disinflation n.反通货膨胀display vt./n.展览,陈列;展销;显示dissolution n.解除(契约);解放distrain n.为抵债而扣押distribute vt.分发,分配;分布distribution n.分发,分配;分布dividend n.股利,股息;红利docking n.扣工资dole n.失业救济downpayment n.预付定金draft n.草稿,草图;汇票vt.起草drawback n.收回退税,退税drawing n.图画;素描;画像;开发票,提款;提存due a.预定的;应付的;到期的;应有的dump vt.倾倒;倾销duty n.职责,义务;税Eearning n.(常pl)收入,收益;利润economics n.经济学economy n.经济;节约embezzle vt.贪污,盗用;挪用(公款,公物等)employ vt.雇佣;使用employee n.雇员employment n.雇佣;职业;使用endorse n.(支票、汇票等)背书,背署;批注endorsee n.被背书人endorsement n.背书(支票、汇票等);签名;保险批单enter v.进入,加入;登记;报名;过帐;报关enterprise n.事业心;企业(单位)entry n.报关手续;报关单;入帐evaluate vi.评价,评估evasion n.逃避,偷漏(税)exchange v.交换;交流;兑换n.交换;交流;兑换;交易所excise n.国内商品(烟酒等)税;消费税ex-dividend n.无股利,无利息executor n.遗嘱执行人exemption n.豁免,免税额expenditure n.支出,开支expense n.花费,经费;(pl)费用expire v.期满,终止export vt.出口,输出n.出口,出口商品external a.额外的,外加的,超额的n.(常pl)额外的项目、费用等Ffailure n.失败,不及格;失败者,失败的事;失灵,故障;破产,无支付能力fair a.公平的,相当的,浅色的n.定期集市;博览会;交易会fake n.伪劣品fax n.传真finance n.财政(学),金融(pl)财源,资产v.资助,筹措资金;理财financial a.财政的,金融的financier n.资本家,金融家financing n.筹资,资金供应fiscal a.国库的,财政的,金融的,会计的float vi.漂浮;浮动floorwalker n.巡视员flourish v.繁荣;兴旺fluctuation n.波动,(价格)涨落foot-note n.脚步,足迹foundation n.建立;基础;基金会franchise n.特许;特权;专卖权,特许权franchisee n.特许经营人franchiser n.给别人经营联营特许权的公司或制造厂freight n.货运;(货运的)货物;运费fund n.基金(pl)资金futures n.期货,期货交易Ggain v.获得;获益;增加;(钟、表)走快n.获利,盈余;增加,(价格、价值、利润等)涨giroback n.转帐支票glut n.存货过多,供过于求goods n.货物;商品;财产goodwill n.信誉,商誉grace n.优美,优雅;宽限graft n.贪污,受贿,不义之财grant vt.同意,准许;授予n.(政府)拨款grant-in-aid n.财政补贴gravy n.利润,容易赚到的钱greenback n.美钞gross a.总的;毛重的n.总额group n.群,小组;团体;集团(公司)v.分组;聚集guarantee n.保证;保证书vt.担保,保证Hhaggle vi.讨价还价;争论不休hire vt.租用,雇佣honor n.光荣,荣誉vt.给予荣誉;尊敬;承兑(承认并如期付款)house n.房子,住宅;议院;所,商行vt.给...房子住hover vi/n.(价格)盘旋huckster n.零售商,小贩;商业广告员vi.销售,零买hyperinflation n.恶性通货膨胀hypermarket n.特大百货商场,特大超级市场hypothecation n.抵押Iillieit a.非法的,禁止的immunity n.优惠;免除;豁免;豁免权import vt.输入,进口n.输入,进口;(pl)进口商品impose v.强加;使负担;征税impost n.税,进口税,关税incentive n.奖励,刺激income n.收入,所得(工资等)incorporation n.合并;组建公司increment n.增值,增价;提薪,增加工资等indebted a.负债的,法律上有义务偿还的indent n.定单,代购定单,委托采购,国外商品定货单indentor n.国外定货商indulgence n.付款延期industrial a.工业的,产业的;实业的industrializa v.(使)工业化industrialist n.实业家inflate vt.使通货膨胀,使物价上涨inflatee n.通货膨胀的受害人inflation n.通货膨胀innovation n.革新input n.输入inscribing n.注册,买或卖股票;登记inscription n.证券持有人的登记installment n.分期付款,分期收款instruction n.讲授;指导;(常PL)用法说明insurance n.保险,保险业integrate n.联合,一体化interest n.兴趣,利益,利息,股权interest-free n.无息的intermediary n.中间商,中间人a.中间的interpool n.国际联营invalid a.无效的;失效的;作废的inventory n.存货清单;商品清单invest v.投资investee n.接受投资者investment n.投资,投资额investor n.投资人,投资者invoice n.发票IOU(=I own you) n.借据irregular n.(pl.)等外品;有小缺陷的商品item n.项目;条款;一则(新闻等);商品Jjobber n.批发商,经纪人;做零工的人;股票买卖经济人jobholder n.有固定职业者;公务员,政府雇员job-hop vi.经常换职业~er n.经常换职业者job-hunter n.求职者joint-venture n.合资经营,合资经营企业,合资企业junk n.无用,无价值的东西,废物Kkickback n.酬金,佣金,回扣killing n.巨额利润;突然赚大钱,发大财kite n.风筝,空头支票kite-flyer n.开空头支票者knocker n.挨户敲门的推销员;上门推销员Llaunch n.使(船)下水;发射(上天);发动,开展;投放市场layoff n.临时解雇;关闭;停歇leader n.领导人,领袖;畅销商品;先导指数(指标)lease n.租赁,租约leasehold n.租赁,租约;租赁权,租赁期a.租来的leaseholder n.租赁人,承租人leaser n.出租人levy n.征收税或其他款项;征收额license/-ce v.准许,许可n.执照,许可证line n.线;排;行;线路;航线;行业v.排队,排成行list n.目录,名单;清单,货单vt.列表,列举load n.负载,负担v.装载;装货loan n.贷款,借款vt.借给,借贷loanee n.债务人loaner n.债权人loco n.当地交货loss n.丧失,损失,亏损;输Mmacroeconomics n.宏观经济学make v.做,制造;使做,使成为;获得,挣得;总计,等于n.牌子,样式manage v.经营,处理;设法办到management n.管理,经营;管理部门manipulate vt.操作;窜改、伪造(帐目)manpower n.人力,劳动力数量manufacture vt.(大量)制造,加工n.制造,制造业;产品manufacturer n.制造商,制造厂margin n.页边空白,边缘;余地,(成本与售价的)差价,利润markdown n.减价,标价商品价格market n.市场,销路marketing n.市场营销,销售术markup n.提高标价,成本加利;毛利;赊帐mature a.成熟的;考虑周到的;到期的v.成熟maturity n.成熟;到期日,偿还日mean v.意思是,意味着;意欲a.卑鄙的;平均的n.平均数(值)means n.方法,方式,手段;资金mediator n.调解人,中介人merchandise n.商品,货物merchant n.商人merge v.合并merger n.企业合并,吞并microeconomics n.微观经济学mismanage v.管理不善model n.模型;模范;模特儿;类型money n.金钱,货币monopoly n.垄断moonlighting n.兼职,同时兼职两份工作或职业mortgage n.抵押,抵押契据multinational a.多国的;跨国的n.跨国公司multiples n.跨国公司multiplexing n.连锁商店;多路传输Nnecessity n.必需,急需;(pl)必需品negotiation n.谈判nepotism n.任人唯亲,裙带关系net n.网a.净的,纯净的notary n.公证人,公证员note n.笔记,便条;注释;钞票,票据;通知书vt.记下,注意到,留心Oobject n.物体;对象;目标;宾语vi.反对,拒绝接受obligee n.债权人,权利人obligor n.债务人,欠债者occupation n.占领,职业;工种offer v.提供,提出,给予;出价n.提供,提议offeree n.受盘人,被发价人offerer n.发盘人,发价人open a.开着的。
商务英语常用单词
商务英语常用单词和短语A contact phone number 联系A couple of 一些A direct flight 直飞航班A four-star hotel 四星级宾馆A full membership 正式会员A passing fashion 过时的款式A pot of coffee 一壶咖啡A temporary replacement 临时顶班Accessory n. 附件Accommodation n. 住宿Accompany v. 陪伴Accomplish v. 实现Account number 帐号Accountancy 会计工作Accountant 会计Accounting 会计工作,清算帐目Accounts Department 财务部Achieve v. 完成,取得Acoustics n. 音响效果Adequate adj. 足够的Advertising n. 广告Agenda n. 日程安排Agree on 同意Air letter 航空信Airport gift shop 机场礼品商店Alarm system 警报系统Alliance n. 联合Alternative n. 选择Ambition n. 理想,抱负Amendment n. 改正An associate membership 附属会员Analysis 分析Applicant 申请人Apprentice n. 学徒Approach n. 方法Approach v. 接近Aptitude n. 能力Arguably adv. 可争辩的Aspect n. 方面Aspirin n. 阿司匹林Assembly line 生产线Assess v. 评估Assessment n. 评估Assume v. 假定为Attach v. 贴上Attendance n. 出席Attitude n. 态度Audience n. 听众Audit v. 审核Autonomous 对什么负责Available adj. 可以弄到的,可以做到的Awkward adj. 尴尬的Backlog n. 积压未处理之事Badminton n. 羽毛球Balance n. 天平Balcony n. 阳台Batch n. 一批,一组Be familiar with 对什么熟悉Be flattered 高兴,得意Be free from 没有什么的Be involved 卷入Be keen on 喜欢Be responsible for Bear no relation with 和;;;没有关系Bet v. 打赌Boardroom 董事会会议室Booking reference 预定记录Booklet 小册子Bottom 底端Bowling n. 保龄球Brake n. 刹车Brand image 品牌形象Break down 把总数分目Break up 中断Breakdown n. 分类Bring down 降低Broad adj. 广泛的,广义的Brochure n. 小册子Budget n. 预算Business associate 商业合作伙伴Business class 商务舱Business objective 商业目标Businesslike adj. 有条不紊By all means 好的,当然可以Calculator n. 计算器Campaign n. 运动Carry-on n. 继续Case study 案例研究Cash card 现金卡Cash flow 资金流动Cash machine 提款机Cashier n. 收银员Catalogue 产品目录Cater for 包办宴席,供应伙食Centimeter n. 厘米Certificate n. 证书Chain 连锁店Chair v. 主持Character n. 文字Chat n. v. 聊天Check-out 收银台Clause n. 条款Client n. 客户Collaboration 合作Collection n. 搜集Combination n. 组合Come out 总计,共达Comedy n. 喜剧Commerce 商业Commission n. 佣金Companion 同伴Company profile 公司介绍Compatible adj. 可兼容的Competition n. 竞争Competitive 竞争的Competitor n. 竞争对手Complicated adj. 复杂的Comply 遵守Component 零部件Comprehensive adj. 全面的Computer discs 电脑磁盘Computer package 电脑软件包Computer-aided adj. 计算机辅助的Concession 让步Confidential adj. 机密的Confirmation n. 确认Connect v. 连接Connection n. 连接Consequence n. 结果Considerably adv. 很,颇,相当Consist of 由什么组成Constrain n. 约束Consultant n. 顾问Consultation n. 咨询Container n. 集装箱Continuously adv. 连续的Contract 合同Contribute to 有助于Controversy n. 争议,争论Convenience n. 便利Convenient adj. 便利Convince v. 使信服Cooker n. 烹饪器具Cookery n. 烹调Correspondence n. 通信,信件Corridor n. 走廊Corrosion testing 抗腐蚀性测试Counterpart n. 相互对应的人或物Countersign v. 副署,联署Courier n. 送信件的人Courier service 特派服务Credit n. 信用贷款Credit card 信用卡Criminal n. 罪犯Cuisine 烹调Current account 活期帐户Currently adv. 目前的Curriculum vitae 履历Cut back 削减Cycle v. 骑自行车Deadline n. 截止日期Debit v. 贷, 借出Debit card 借记卡Definition n. 定义Deliver 送货Delivery 送货Demonstration n. 展示Dental adj. 牙科的 ,牙医的Deposit account 定期帐户Destination 目的地Destination 终点Dimension n. 尺寸Diploma 证书Direct selling 直销Discipline v, n. 纪律Discount n. 折扣Discount 折扣Discreet adj. 考虑周到的Dishwasher n. 洗碗机Dispatch v. 发货Distributor n. 分销商DIY Do-It-Yourself 的缩写Document n. 文件Door-to-door service 上门服务Double check 再次确认Downturn n. 下降Downturn 下降趋势Draft n. 草稿Durable adj. 耐用的Ease n. 安逸,舒适Economical class 经济舱Economics n. 经济学Education sector 教育部门Electronic circuit 集成电路Electronic 电子的Eliminate v. 消除Elitist 杰出人物的一个Emergency repair n. 紧急维修Employ v. 雇佣Enlarge v. 放大Ensure v. 保证Ensure 保证Entertainment n. 娱乐Established 建立的Exceptional adj. 条件优越的Exchange rate 汇率Exclusively adv. 专门的Executive adj. 行政的Executive n. 行政人员Executive committee 主管人员会议Exist v. 存在Expand v. 扩大Expand v. 扩展Expectation n. 期盼Expenditure n. 开支Experienced 有经验的Expire v. 到期,届满Extension n. 延伸Extra adj. 额外的Extract v. 抽出Extremely adv 非常的Eye-catching adj. 引人注目Facility n. 设施Fashionable adj. 流行的Fatigue n. 疲劳Fatigue test 抗疲劳度测试Feat n. 功勋,功绩Feedback n. 反馈Filing n. 整理文档Filling station 加油站Finalize 最后定下来Financial manager 财务经理Financial statement 财务报表Fire drill 消防演习Fit sb in 安排时间见某人Fix up 安排Flat out 以最快速度,倾全力Flexing n. 弯曲Footwear n. 鞋类商品For the benefit of 为了;;;的利益Formally adv. 正式的Frequent adj. 经常的Garage n. 车库Gasoline n. 汽油Genuinely adv. 真心的Geographical adj. 地域的,地理的Go head 着手Go up 上涨Graphics 制图Gross adj. 全部的,总计的Group v. 把;;;分组Guarantee v. 保证Guest speaker 客座发言人Hand over 移交Handle v. 处理Hang around 逗留,闲逛Hang up 挂Hanging adj. 悬挂的Harbor n. 港口Harness v. 利用Have an account with 在某处有帐号Hazard n. 危险,公害Headphone n. 耳机High flier 出类拔萃的人Higher-up 上司High-street 商业街的大街Holdings n. 持有的股份Hold-up 阻塞, 停滞Hourly rate 每小时的报酬Humanitarian adj. 人道的I don’t suppose 我认为…不I reckon 我认为Ideally adv. 理想的Identity n. 辨认Identity card 身份证Ignore v. 忽视, 忽略Illustration n. 插图,图表In advance 提前In case 万一In fashion 流行,时髦In particular 特别,尤其是In the post 邮寄In theory 从理论上说In touch 保持联系Incentive n. 动机,诱因Income n. 收入Inconvenient adj. 不方便Independence 独立Individual adj. 个人的Individual adj. 个体的Indoor football 室内足球In-house schemes 公司内部的培训计划Initial 首字母,首先的Initially adv. 开始时Initiative n. 主动性Injection n. 注射Injury n. 伤害Innovative 创新的Installation n. 安装Installment n. 安装Institution n. 公共设施Instruction manuals 产品使用说明书Integration n. 综合Intensively adv. 集中的Interact with 同;;;交流Internal adj. 内部的Internal mail 内部邮件Interpreter n. 口译Invoice 发票Involve 包括,包含Irradiate v. 照耀Isle n. 走廊Issue n. 一期刊物Issue n. 问题IT information technology 信息产业Itching adj. 痒的Jazz n. 爵士乐Keyboard n. 键盘Kitchenware 厨房用具Label v. 把…贴上标签Laser printer 激光打印机Launch v. 发起,开办Laundry n. 洗衣店Lay out 设计,编排版面Layout n. 版面设计Lease n. 出租Leave… open-ended 在时间或时段上留有余地Leisure facility 娱乐设施Letter of application 申请书Life insurance 人身保险Likely adj. 可能的Line manager 部经理门Logo n. 徽志Look fit and healthy 看上去健康的Loudspeaker n. 扩音器Loyalty n. 忠诚Mail order 邮购订购Mail-order business 邮购业务Maintenance Department 维修部门Maintenance 维修Make n. 品牌Make a note of 把什么记下来Make an entry 把…记入Make both ends meet 使收支平衡Managing Director 总经理Manipulation n. 操纵Manual adj. 手工的Manufacture v. 生产Marital status 婚姻状况Market share 市场份额Match 与;;;相配Matinee 日场演出MD Managing Director 的缩写总经理Measure v. 丈量Media analyst 传媒分析师Medical evidence 医学证明Medium-sized adj. 中型的Medium-sized 中型的Memory button 存储键Men swear n. 男士用品Menu n. 菜单Metro n. 地铁Microphone n. 扩音器Minibus 小巴Mini-business 小生意Minor adj. 轻微的,不重要的Mirror n. 镜子Mobile phone 移动Modular courses 由几个部分组成的课程Molding n. 模制Motivate 促动,激发Motorway n. 高速公路Move up 提升,上升Multi-national 跨国公司Muscular tension 肌肉紧张Nationality 国籍Neglect n. 忽视Network n. 网络Non-profit adj. 非赢利的Non-resident adj. 非居留的Note down 记下Notice n. 通知Notify v. 通知Nuisance n. 讨厌的事Objective n. 目标Office stationary 办公用品On average 平均On four weeks ‘notice 辞职前的四星期的通知On offer 提供On second thought 转念一想On the board 董事会On the guarantee 在保修期内On the waiting list 在后选人之列Ongoing adj. 进行中的Operating division 运作部门Operating manual 操作手册Opt for 选择Optimistic adj. 乐观的Option n. 选择Originally adv. 最初Out of date 过期Outgoing n. 支出Outstanding adj. 未付款Overall adj. 全部的Overcrowded adj. 过于拥挤的Overseas adv. 海外的Owe v. 欠钱Pack n. 包Package n. 包裹Palm n. 手掌Panic n. 恐慌Paper handkerchief 纸巾Particular adj 尤其Partition n. 隔开物Part-time 零工Pass on 传递Password 密码Pay off 盈利Pencil sth in. 用铅笔记下来Pension scheme 养老金计划Pensioner 靠养老金过活的人Percentage n. 百分比Performance n. 表现Performance report 业绩报告Permanent adj. 永久的Personal quality 个人品质Personality n. 个性Personnel file 人事档案Philosophy n. 哲学Photocopier n. 复印机Photocopier n. 影印机Pick up sb 用车接送某人Pick up 恢复,变好Player n. 商家Plug in 把…插入Policy making 政策制定Portable adj. 手提的Precisely adv. 准确的Preconceived adj. 预想Predict v. 预见Preliminary adj. 初步的Premises n. 办公用房Presentation n. 介绍,陈述Pressure n. 压力Presume律师Prevent v. 预防Previously adv. 在以前Prime adj. 重要的Printer paper 打印纸Prioritizing n. 优先,重点Priority n. 优先考虑的事情Private sector 私人企业Probation period 试用期Procedure n. 程序Product launch 产品发布Production capability 生产能力Programme n. 节目Progress n. 进步Promising adj. 有希望的PromotePromotion n. 提升Promotional campaign 促销活动Proportion n. 比例Proprietor 拥有人,业主Provisionally adv. 暂时的Public sector 公有部分Public sector 国营企业Purchase 购买Purchasing adj. 销售的Put across 把;;;将清楚Put an emphasis 强调Put off 推迟Put…on board 将;;;;暂缓处理Qualification 资格Quality assurance 质量保证Quality control 质量控制Queue n. 排队Range n. 范围, 幅度Reception n. 接待处Reception n. 招待Recession n. 衰退Recommend v.推荐Recruit 聘用Recruitment n. 招聘Reduced rates 优惠价Reduction n. 减少Reference n. 证明, 介绍Reflective adj. 反光的Refreshments n. 点心,便餐Refund n. 退款Refund n. 退款Register v. 注册Register v. 注册Registration number 注册号Regular adj. 定期的Relaxed adj 放松的Relaxing adj. 使放松Reliability n. 可靠性Relieve v. 缓解Relocation n. 重新安置Repackage v. 重新包装Repetitive adj. 重复的Replace v. 代替Reputation n. 名誉Re-schedule 重新安排Reservation n. 预定Resident adj. 居住的,居留的,长住的Resign v. 辞职Restriction n. 限制Retail v. 零售Retail sales 零售Retail 零售Return journey回程Revenue n. 收入Reward n. 报酬Ridiculous adj. 荒唐的Rival 对手Rock n. 摇滚乐Roll n. 卷Routine 例行公事RSVP 敬请回复Run into 遇到Run out of 用完Run out 用完Run over 将…略微过目Run through 将…过目Rustle up 草草弄好Safety regulation 安全规则Salary range 工资幅度Salary scale 工资的支付额度Sales co-coordinator 销售点的协调员Sales outlet 销售渠道Sales representative 销售代表Salt-water spray test 咸水喷洒实验Satellite n. 卫星Secretarial adj. 秘书的Security badge 安全证章Security camera 安全录像Security pass 安全出入证Security procedure 安全程序Security 安全Sedentary adj. 坐着的,不活动的Selection procedure 挑选程序Seminar n. 研讨会Senior 高级的Sensitive adj.敏感的Seriously adv. 严肃的Service sector 服务部门Session n. 会议,会期Set targets 制定目标ShareholderShareholder n. 股东Sharp pain 巨痛Shed light on 阐明Sheet 纸张Shipment n. 装货Shorthand n. 速记Shorthand 速记Short-sightedness 近视Short-wave n. 短波Show room 样品间Showroom 物品陈列室Sideways 横向的Sign out 签名SignatureSignificant adj. 显着的Slot n. 空位, 空档Snack n. 快餐,便餐Soft drink 软饮料Software package 软件包Software 软件Solicitor 律师Sort out 解决Spacious adj. 宽敞的Spare part 零件Special offer 特价Specialization n. 专门研究, 专业化Specialize v. 专门研究Specialize in 专门研究Specialty n. 特色菜Specific adj. 特有的Specific 特定的Specification n. 规格Spine n. 脊柱Spreadsheet n. 空白表格Spring collection 春季产品总汇Staff appraisal 员工评估Staple v. 装订Static adj. 静的Statistics n. 数据Status n. 状态Stereo n. 立体声Still adj. 静止不动的Stock control 库存控制Stockbroker n. 股票经纪人Store display 商店的布置Strain n. 紧张Strained adj. 紧张的Strap v. 捆绑Strategic planning 战略规划Strategy n. 战略Strength n. 力量Stress v. 强调Strip down 把什么拆下来Studio n. 工作室,播音室Stylish adj. 流行的Subordinate adj. 下属的Subscriber n. 订阅者Subscription n. 订阅Subsidiary n. 子公司Subsidiary 子公司Subsidy n. 补贴Subway n. 地铁Sufficient adj. 足够的Sufficiently adv. 充足的Suit v. 适合Supervise v. 监督,监管Supervise 主管Supplier n. 供应商Support n. 支撑Surface 表面Surname 姓Sweatshirt n. 汗衫Sweep off one’s feet 被深深吸引住Swipe n. 碰擦Switch on 开动电器Symptom n. 症状Take into account 考虑Take it for granted 把;;;看作理所当然Take on n. 雇佣Take over 接收Take the precaution to 采取预防措施Talent n. 天才Target audience 目标观众Team work 团队工作Temporary adj. 暂时的Terms n. 条件Terms n. 条款Terms and conditions 条件Test-marketing 市场测试Textile industry 纺织业The exclusive rights 特权The renewal of the contract 续签合同These things happen 这些事情总是要发生的Thrilled adj. 激动的Tie up 使人忙碌Tilt v. 倾斜Time distribution 时间分配Time sheet 时间表Tone n. 音调,音量Track suits 田径服Trade fair 交易会Trainee 实习生Transaction 交易Tray 托盘Treat v. 款待Tremendous adj. 巨大的Trial assembly 实验生产Trial period 试用期Trick n. 窍门Truthful adj. 诚实的T-shirt n. 体恤衫Turnover n. 营业额Unapproachable adj. 不可接近的Unload 卸货Unreliable adj. 不可靠的Update n. 更新Urgent adj. 紧急的Urgently adv. 紧急的Vacancy n. 空缺Vacancy 空位Van 小货车VDU screen Visual Display Units 的缩写电脑显示屏幕Vegetarian n. 素食者Ventilation 通风Venue n. 地点Wander v. 徘徊Warehouse n. 仓库Weed out 剔除Weighing machine 磅秤Wheel cover 轮胎盖Widen v. 拓宽Willingness n. 愿意Withdraw 取钱Withdrawal n. 取款Word processor 文字处理机Work record 工作记录Working conditions 工作条件Worldwide 全世界。
商务英语写作-商务广告常用英语词汇(二)
商务英语写作商务广告常用英语词汇(二)bus stop pillar advertising 站牌广告在车辆停靠站站牌上的广告。
人们在候车时往往要注意站名,一般就能留心到广告。
bus stop shelter advertising 候车亭广告设置在公共车辆候车站的广告。
一般设计成遮阳篷形式,同时作为车站的识别标志,并美化街道。
button其实是从banner广告演变过来的一种广告形式,图形尺寸比banner要小。
一般是120*60像素,甚至更小。
由于图形尺寸小,故可以被更灵活的放置在网页的任何位置。
clicks 点击次数访问者通过点击横幅广告而访问厂商的网页,称点击一次。
点击这个广告,即表示他对广告感兴趣,希望得到更详细的信息。
Click rate广告被点击的次数与广告收视次数的比率。
即click/impression。
如果这个页面出现了一万次,而网页上的广告的点击次数为五百次,那么点击率即为5%。
目前,亚太区的点击率平均为 1.5%。
点击率可以精确地反映广告效果,也是网络广告吸引力的一个标志。
CPM cost per thousand impression 千人成本即广告主购买1000个广告收视次数的费用或者是广告被1000人次看到所需的费用。
demands 需求有能力并愿意购买某个产品的欲望。
当消费者有购买能力时,欲望便转化为需求。
有许多高档商品是许多人所梦寐以求的,但却只有少数人有能力购买。
因此,厂商要估量有多少人想要这种产品,更要了解有多少人真正愿意并有能力购买。
demonstration 演示在推销中,按所推销产品的说明,对其功用进行提示性或模拟性的操作。
对无法直接演示的产品,可采用放映录像片的办法。
商店的营业员也可采用演示的方法推销商品,如将衣料半披在自己身上,让顾客观看颜色和花样的衣着效果。
diary survey 日记本调查收集初级数据方法之一。
散发预先编制的一种日记本,要求家庭主妇或特约对象把他们在一段时间中采购商品的数量、牌号记下来,由企业家期回收,以统计消费者购货的频率和所购商品的牌号。
常用商务英语广告词汇
常用商务英语广告词汇1.产品远销英国、美国、日本、意大利和东南亚,深受消费者欢迎和好评Our products are sold in Britain, America, Japan, Italy and South East Asia and well a received by their purchasers.2. 畅销全球selling well all over the world3. 典雅大方elegant and graceful4. 定型耐久durable modeling5. 方便顾客making things convenient for customers6. 方便群众making things convenient for the people; to suit people’s convenience7. 方便商品convenience good8. 方便生活bringing more convenience to the people in their daily life; Providing amenities for the people; making life easier for thepopulation9. 各式俱全wide selection; Large assortment10. 顾客第一customers first11. 顾客是我们的上帝we take customers as our Gods12. 规格齐全a complete range of specification, complete in specification13. 花样繁多a wide selection of colours and design14. 货色齐全goods of every description are available15. 客商第一,信誉第一clients first, reputation first16. 款式多样a great variety of model17. 款式活泼端庄vivid and great in style18. 款式齐全various style19. 款式新颖attractive design fashionable style, novel in design up-to-date styling20. 款式新颖众多diversified latest design21. 美观大方elegant appearance22.美观耐用attractive and durable23. 品质优良疗效显著誉满全球欢迎选购excellent quality, evident effect, good reputation over the world, orders are welcome24. 品种多样numerous in variety great varieties wide varieties25. 品种齐全complete range of article, a great variety of goods26. 让我们的商品走向世界let our commodities go to the world27. 色彩鲜艳bright in color28. 色泽光鲜bright luster29. 色泽艳丽beautiful color30. 深受顾客欢迎we have won praise from customer to win warm praise from customers31. 深受国内外客户的信赖和称誉to win a high admiration and is widely trusted at home and abroad32. 深受消费者的欢迎和好评to be highly praised and a recited by the consuming public.33. 式样美观aesthetic appearance, attractive fashion34. 式样新颖大方modern and elegant in fashion35. 式样雅致elegant in style36. 式样众多in many styles37. 适合男女老幼四季穿着suitable for men and women of all ages in all season38. 外形大方elegant shape39. 享有盛誉to win a high admiration40. 新品迭出new varieties are introduced one after another。
- 1、下载文档前请自行甄别文档内容的完整性,平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益,请联系客服反馈,我们会尽快为您处理(人工客服工作时间:9:00-18:30)。
商务英语写作广告中常用的英文词汇above-the-line advertising 线上广告广告代理商能从媒介获得佣金(代理费)的广告,如报刊广告、广播广告、电视广告、影院广告、户外广告等。
account executive (AE):客户经理广告公司的业务人员职称。
客户经理往往须负责下列工作:1,与客户及内部其他部门共同计划广告(planning),向各部门传达客户的诉求;2,内部协调(coordination);3,将广告设计稿提供给客户;4,监督执行政府的有关广告规章和法规(regulatory matters);5,利润管理(agency profit management)。
客户经理通过计划和协调公司的服务部门,为客户提供更好的服务。
account service 客户服务客户服务是广告代理商的中心工作,肩负着使客户满意从而建立起长期的合作关系,及推动广告代理商内部工作有效运转的任务。
它是广告代理商直接同客户进行沟通、交流的一种功能。
advertising agency 广告代理商习惯上称为“广告公司”,即《中华人民共和国广告法》中所称的广告经营者,一般设有许多职能和业务部门。
advertising campaign 广告活动有时称为“运动”或“战役”。
广告活动包括以下四个重点:制作适当的销售信息、及时传达给受众、选择适当的时机,用合理的成本。
广告主制定一项能测定的目标后,为达到这一目标制定广告战略,然后在市场上执行,包括:广告计划、广告制作、销售及营销等。
advertising department 广告部分为企业的广告部和媒介的广告部。
企业的广告经理负责拟定、审核及实施企业的广告计划。
一般也是负责有关广告的具体工作。
媒介的广告部经理负责出售报刊等的版面,广播、电视的时间等。
airport advertising 机场广告利用机场的候机室及在机场内其他各种场地和设备上制作刊出的广告,也包括在指示牌上制作的广告。
Appeal 诉求广告通过媒介向目标受众诉说,以求达到所期望的反应。
诉求是制定某种道德、动机、认同,或是说服受众应该去做某件事的理由。
诉求分三类:理性的、感性的和道义的。
诉求所用语句应具有强烈的感染力。
area sampling 区域抽样群体抽样的一种形式。
样本空间按区域进行划分,选定某抽样区域,如一个县、一个行政区、一个街区,从中确定调查对象。
Audience 受众接受广告的公众,也就是广告的对象。
通过任何广告媒介接触的观众或听众,都有数量、特征方面的不同需要考虑到。
这些不同可使广告做到有的放矢。
audience composition 受众构成广告媒介受众的人数、性别、年龄、职业、经济情况等的构成。
audience share 受众份额根据任何日期或时段中,看到广告主广告的受众占总受众的百分比,即为受众份额。
也可以是某一电视频道总受众的某一百分比。
audio-visual advertising 视听广告多指电视广告。
视听广告,以“视”为主,因此广告词不能太长。
视听广告给与受众视听享受时,阐述广告主张,因而其有极强的表现力和感染力,且媒介覆盖面广,自诞生以来发展很快。
Audit Bureau of Circulation 销数审计局1914年始创于美国(简称ABC),近年来不少国家陆续成立了类似机构。
销数审计局由媒介(报纸、杂志)、广告主和广告代理商三方面人员组成,对其会员的出版物的销数进行审计以保证数据正确,然后予以公布。
凡是会员即可以使用该局的标志,从而赢得广告主或广告代理商对媒介销数的信任。
Animation 动画将人、物的表情、动作、变化等分段画成许多幅画面,再利用摄影或计算机技术使之成为连续动作,出现在银幕或电视机屏幕上。
动画广告可给人以轻松愉快的感觉,但采用时要适合产品或服务的特点,如儿童用品。
below-the-line advertising 线下广告除线上广告以外的各种广告形式。
如促销广告(sales promotion advertising)购物点广告(P.O.P advertising),直接邮递广告(direct mail advertising),还包括举办展览会(exhibition)和发起某项活动(sponsorship)等。
billboard advertising 路牌广告张贴或直接描绘在固定路牌上的广告。
一般用喷绘或油漆手工绘制在路牌上。
brand advertising 品牌广告宣传产品品牌的广告,旨在建立品牌忠诚度(brand loyalty),使消费者或用户乐于认定或接受广告中的牌号。
亦称产品广告(product advertising)。
brand preference 品牌偏好在同一类商品中,消费者对某一种品牌具有偏好而指定购买。
其原因主要是使用后的满足感。
品牌偏好与消费者的生活方式和消费习惯也有关。
brand insistence 品牌坚持消费者购买某一种商品时指定要某一品牌,而其他品牌不能替代。
先决条件是该品牌的产品质量好,广告有说服力,消费者用后感到满意。
品牌坚持是产品广告的最高目标。
brand loyalty 品牌忠诚指消费者对某一品牌具有特殊的嗜好,因而在不断购买此类产品时,仅仅是认品牌而放弃对其他品牌的尝试。
brand name 产品名称产品的名称即“品牌名称”。
好的品牌名称必须简洁、易读、易记、易写。
美国有为产品取名的专业机构,他们利用电脑,把26个英文字母搭配成各种名称。
有些品牌著名于世界,如克宁奶粉(Klim),柯达(Kodak)等。
品牌名称可以作为注册商标,但应符合商标法的规定。
buyer’s market 买方市场或称买主市场。
是以买方为中心的市场。
当高超上卖主多买主少,商品供过于求,卖主竞相推销商品,买主呈观望态势,往往会导致商品价格下跌。
在买方市场上买主处于支配地位。
Banner横幅广告,一个表现商家广告内容的图片,放置在广告商的页面上,是互联网广告中最基本的广告形式,尺寸是480*60像素,或233*30像素,一般是使用GIF格式的图像文件,可以使用静态图形,也可用多帧图像拼接为动画图像。
除普通GIF格式外,新兴的Rich MediaBanner(丰富媒体Banner)能赋予Banner更强的表现力和交互内容,但一般需要用户使用的浏览器插件支持(Plug-in)。
Banner 一般翻译为网幅广告、旗帜广告、横幅广告等。
brand share 品牌占有率某一品牌商品在市场上占该类商品总销售量的百分比。
亦称为市场份额(market share)。
在广告策划中,有时要提出广告要使商品市场占有率增加的目标。
Budget 广告预算广告预算常用三种方法:1. 销售额百分率法(percentage of sales method)公司以一个特定的销售量或销售额(现行的或预测的)的百分比来安排他们的促销费用。
这种方法意味着广告预算可以因公司承担能力的差异而变动,鼓励管理层以促销成本、销售价格和单位利润的关系为先决条件进行思考。
因为这种方法把销售看成促销的原因,缺乏一定的逻辑基础。
2. 竞争对抗法(competitive parity method)又称为“竞争对等法”。
是按照竞争对手大致的广告费用来制订本公司的广告预算。
事实上,公司的声誉、资源、机会和目标有很大的不同,因此将对方的促销预算作为标准并不科学。
3. 目标和任务法(objective and task method)要求经营人员靠明确自己的特定目标,确定达到这一目标必须完成的任务,以及估计完成这些任务所需要的费用,从而决定广告预算。
预算法中前两种适合于已经存在的产品的广告预算,第三种更适合于新产品的广告预算。
4. DAGMAR理论(Define Advertising Goals for MeasuredAdvertising Results)是制定广告目标及衡量广告效果的理论,由R.H.柯莱在美国全国性广告主协会的一次研究中提出。
DAGMAR方法将各种广告目标转化成若干易于衡量的目标(此外广告目标是指在一个特定时期内,对于某个特定的观众所要完成的特定传播任务)。
此方法是概要衡量广告目标是否已经实现的方法。
bus stop pillar advertising 站牌广告在车辆停靠站站牌上的广告。
人们在候车时往往要注意站名,一般就能留心到广告。
bus stop shelter advertising 候车停广告设置在公共车辆候车站的广告。
一般设计成遮阳篷形式,同时作为车站的识别标志,并美化街道。
Button其实是从banner广告演变过来的一种广告形式,图形尺寸比banner要小。
一般是120*60像素,甚至更小。
由于图形尺寸小,故可以被更灵活的放置在网页的任何位置。
CClicks 点击次数访问者通过点击横幅广告而访问厂商的网页,称点击一次.点击这个广告,即表示他对广告感兴趣,希望得到更详细的信息。
Click rate广告被点击的次数与广告收视次数的比率。
即click/impression.如果这个页面出现了一万次,而网页上的广告的点击次数为五百次,那么点击率即为 5%. 目前,亚太区的点击率平均为 1.5% .点击率可以精确地反映广告效果,也是网络广告吸引力的一个标志。
CPM cost per thousand impression (千人成本)即广告主购买1000个广告收视次数的费用或者是广告被1000人次看到所需的费用。
比如说一个广告 Banner 的单价是/CPM 的话,意味着每一千个人次看到这个Banner的话就收,如此类推,10,000 人次访问的主页就是。
DDemands 需求有能力并愿意购买某个产品的欲望。
当消费者有购买能力时,欲望便转化为需求。
有许多高档商品是许多人所梦寐以求的,但却只有少数人有能力购买。
因此,厂商要估量有多少人想要这种产品,更要了解有多少人真正愿意并有能力购买。
Demonstration 演示在推销中,按所推销产品的说明,对其功用进行提示性或模拟性的操作。
对无法直接演示的产品,可采用放映录像片的办法。
商店的营业员也可采用演示的方法推销商品,如将衣料半披在自己身上,让顾客观看颜色和花样的衣着效果。
diary survey 日记本调查收集初级数据方法之一。
散发预先编制的一种日记本,要求家庭主妇或特约对象把他们在一段时间中采购商品的数量、牌号记下来,由企业家期回收,以统计消费者购货的频率和所购商品的牌号。
在国外还采用日记本调查的方法调查消费者收看或收听广告的情况。
Direct mail (DM)直接邮递既是直销的一种方法,也是广告的主要形式之一。
美国1991年用于直接邮递的广告费占全部广告支出的19.3%,仅次于报纸广告和电视广告。