会展英语案例库
会展英语情景模拟
会展英语情景模拟第一篇：会展英语情景模拟A: Good morning Sir, what can I do for you? Oh, is it Mr Zhang? B: Yes, I am.But, do you know about me? A: Aha, well, Mr Zhang, I am Chris Paul, the manager of sales department in NIKE shoes company.About five months ago, you placed a large order for our products.B: Oh, Chris Paul, I remember it!I’m sorry I forgot it before!A: It’s doesn’t matter, Maybe you are too busy in the pastfew months.Well, how did you find the last lot of runningshoes? B: Yes, they are quite well.They are of high quality and beautiful designs.And they sell very well in my country.A: Wow, I’m glad to hear that.Now, we have some new products displayed here, would you like to have a look？ B: Sure!A: Just come this way.B: Oh, there are so many different styles of shoes.A: Yes, how about let me introduce to you? B: I’d love to.A: The new products—basketball series, have vivid designs and beautiful colours.It has been on the market for only a week and has already become very popular.B: It looks warm and comfortable.A: You are right.It’s made of high–quality cotton and leather.The winter is coming, we push this basketball series is in order to give our customers warm and comfortable.B: It sounds great, I am quite have faith in this products.How about the price? A: Maybe we should take a set and we can talk about the pricedetaliedly.B: OK.第二篇：情景模拟与上级沟通往往是下级最头疼的一件事，因为下级一般惧怕上级，或者对上级的安排不满，或者唯恐沟通有误影响到自己的晋升。
会展英语对话
Miss Chen comes to Mr.LINAN’s booth on the last day of exhibition. She expresses her appreciation of Mr. LINAN’s products. At the same time, gives her own suggestions.Miss CHEN: Hi, Mr.LI.Li NAN: Hi there. I’m so happy to see you again. You are Mis s Chen. I remember you came to our booth on the first day of the exhibition.MISS CHEN: Yes, I’m here again because your cotton textiles are very appealing to me. Li NAN: Do you like the products we sold you?MISS CHEN: Yes. The cotton cheongsams are selling well, especially the ones with the traditional Chinese patterns and characters.Li NAN: I’m glad to hear that. I’ll send you a catalogue of our various products when I go back to China.MISS CHEN: Thank you. In this exhibition your products, presentation, and hospitality really impressed me. By the way, if your textile products have brighter colors, they will be more popular.Li NAN: I’m glad you have a good impression of our products, Miss Chen. I hope we can keep in touch and continue to cooperate.MISS CHEN: I will keep in touch with you. Have a safe and happy journey home!LI NAN just participated in an international exhibition. He is talking about the results of the exhibition with the General Manager, MaryMary : Mr.LI, what are the results of the exhibition?Li NAN: Not bad.Mary: Could you give me some details?Li NAN:Yes, We have established business relationships with two new clients, who ordered 20 million RMB of cotton cheongsams.Mary: Good. Are there have other achievement?Li NAN: I also got acquainted with more than 200 customers.Mary: Oh, wow. What is the effect?Li NAN: Customers made more than ten suggestions. There, I held a product showing meeting and a press conference. As a result, our brand has been strengthened.Mary: Very good!Li NAN: Here is the results analysis. I hope the visitors at the exhibition can be our real buyers in the future.Mary: You are right. I think you’ve done an excellent job.陈靖女士在展览的最后一天来到李先生的展位前, 表达了对李先生产品的赞赏，同时提出了一些自己的建议。
会展英语情景模拟
会展英语情景模拟A: Good morning Sir, what can I do for you? Oh, is it Mr Zhang? B: Yes, I am. But, do you know about me?A: Aha, well, Mr Zhang, I am Chris Paul, the manager of sales department in NIKE shoes company. About five months ago, you placed a large order for our products.B: Oh, Chris Paul, I remember it!I’m sorry I forgot it before!A: It’s doesn’t matter, Maybe you are too busy in the past few months. Well, how did you find the last lot of running shoes?B: Yes, they are quite well. They are of high quality and beautiful designs. And they sell very well in my country.A: Wow, I’m glad to hear that. Now, we have some new products displayed here, would you like to have a look？B: Sure!A: Just come this way.B: Oh, there are so many different styles of shoes.A: Yes, how about let me introduce to you?B: I’d love to.A: The new products—basketball series, have vivid designs and beautiful colours. It has been on the market for only a week and has already become very popular.B: It looks warm and comfortable.A: Yo u are right. It’s made of high–quality cotton and leather. The winter is coming, we push this basketball series is in order to give our customers warm and comfortable.B: It sounds great, I am quite have faith in this products.How about the price?A: Maybe we should take a set and we can talk about the price detaliedly.B: OK.。
会展英语-Unit 2
Task 5: Sales call -‐ 1
1. Chris learned about Desheng from the associa1on of the toy industry. 2. Desheng has never par1cipated in any exhibi1on before. 3. According to Chris, it’s reported that more than half of trade show aAendees intend to buy within 6 months aSer they aAend a trade show. 4. Chris suggests two ways to Stella to reach her trade show objec1ves. 5. Stella is interested in the fair and will make decisions later the day.
Task 8: Role-‐play
• Student A: Sales staff of Saidel Group • Student B: Marke1ng Manager of LEGO Toys Co. • A is calling B to invite B to par1cipate in the Hong Kong Toys and Games Fair. LEGO is a leading toy manufacturer and has been regularly exhibi1ng at the major toy shows, esp. those in Europe and US. Thus B ini1ally has liHle interest in A’s invita1on.
关于会展的英语篇章
Effective Marketing Strategy: The Power ofExhibitionsTitle: The Essence of Exhibition: A Comprehensive InsightThe concept of exhibitions, or "expos" as they are often referred to, is an integral part of business and marketing strategy. These events serve as platforms for companies to showcase their products, services, and innovations to a targeted audience. They are not just a display of goods; rather, they are a blend of marketing, networking, and entertainment.Exhibitions provide a unique opportunity for businesses to demonstrate their capabilities and connect with potential clients or customers. These events attract a diverse range of visitors, from industry professionals to curious onlookers, providing an ideal setting for valuable face-to-face interactions. It's a prime opportunity to gain valuable feedback on new products, improve brand awareness, and establish relationships that could lead to future collaborations or sales.The planning and execution of an exhibition is a complex process that requires meticulous attention to detail. Initial steps involve determining the theme, target audience, and objectives of the exhibition. From there, it involves choosing a suitable venue, booking the date, and securing the necessary permits. The actual setup requires meticulous planning, including exhibit design, product placement, and overall exhibit flow.Once the exhibition is up and running, it's essential to have a well-trained team to handle any queries, demonstrate products, and engage with visitors. The success of an exhibition often hinges on the level of engagement and enthusiasm this team displays.In conclusion, exhibitions are powerful tools for businesses to showcase their wares, connect with customers, and build brand awareness. They are not just about displaying products; they are about creating experiences that leave a lasting impression. With careful planning and execution, exhibitions can become the cornerstone of any marketing strategy, driving sales, enhancing brand reputation, and fostering long-term relationships.。
会展英语练习题
会展英语练习题In recent years, the exhibition industry has experienced significant growth, creating immense opportunities for professionals in the field. Whether you are an event planner, exhibitor, or sales representative, having a solid command of English is crucial for effective communication in this globalized industry. To help you enhance your language skills, here are some practice questions related to the exhibition industry.1. What are the benefits of participating in trade shows?Trade shows provide numerous benefits for businesses, such as:- Networking opportunities with potential clients and partners.- Showcasing products or services to a targeted audience.- Gaining market insights and staying updated on industry trends.- Increasing brand visibility and awareness.- Generating leads and potential sales.2. How can you effectively promote your booth at an exhibition?To effectively promote your booth, consider the following strategies:- Develop eye-catching promotional materials, such as brochures and banners.- Utilize social media platforms to create pre-event buzz and attract attendees.- Offer exclusive discounts or promotions for those who visit your booth.- Engage with attendees through interactive activities or demos.- Enhance your booth's visual appeal by using attractive displays and lighting.3. What are some common phrases used when greeting attendees at an exhibition?When greeting attendees, use these common phrases:- "Welcome to our booth!"- "How can I assist you today?"- "Would you like to learn more about our products/services?"- "Feel free to ask any questions you may have."- "Here is some information about our company."4. What are the key elements of an exhibition proposal?An exhibition proposal typically includes:- Objective: Define the purpose and goals of the exhibition.- Target Audience: Identify the specific audience the exhibition aims to attract.- Venue Selection: Provide details about the preferred location and explanation for the choice.- Budget: Present a realistic budget plan, covering expenses for logistics, marketing, and other relevant areas.- Marketing Strategy: Outline the promotional activities planned to attract attendees.- Layout and Design: Describe the planned exhibition layout and design, including the booth setup and signage.5. How can you effectively follow up with leads after an exhibition?To effectively follow up with leads, consider these tips:- Send personalized emails to express gratitude for their visit.- Provide additional information or resources based on their specific interests.- Offer post-event discounts or promotions as an incentive to make a purchase.- Schedule follow-up meetings or conference calls to further discuss their needs.- Stay in regular contact through newsletters or relevant industry updates.In conclusion, developing strong English language skills is essential for success in the exhibition industry. By practicing common phrases, understanding key elements of proposals, and employing effective promotion and follow-up strategies, professionals can enhance their communication abilities and seize the opportunities presented by the thriving exhibition sector.。
会展英语-Unit 1
Task 5: Listen and answer
1. What was the topic of the mee2ng? 2. What were the two op2ons for them? 3. What were the factors they consider when making a choice? 4. What were the advantages of the two op2ons? 5. What was the outcome of the mee2ng?
Part II
exhibitor's DIARY
Task 6: Listen and answer
• What were their major purposes for a:ending trade shows? • What was Mar2n asked to do? • How many of them will a:end the show? What do they need to do?
Exhibi2on
sponsor
Task 3: Reading
• Read and finish exercises. • Read again and make sure you understand important concepts and ideas. • Underline exhibi2on-‐related terms and learn them by heart.
Why Exhibit at Trade Show?
• to showcase… • to keep abreast of.. • to network • exis-ng customers • the ebb and flow of… • the state of the art for… • marke-ng mix • to scope out compe--on • to reinforce your market posi-on • a self-‐fulfilling prophecy
会展英语商务情景对话
班级：12级商务管理4班A potential exhibitor Ms. Lu calls The Guangzhou International Automobile Exhibition to ask for information.Ms.Jiang,an assistant of The Guangzhou International Automobile Exhibition ,answer the phone call .L:Good afternoon ! This is The Guangzhou International Automobile Exhibition .May I help you ?J:Good afternoon !I saw your ad in the newspaper ,so I call you to know more information .L:Thank you.The Guangzhou International Automobile Exhibition is actually described as a significant annual automotive event that is well recognized both nationally and internationally.It is popular with the media as well as the public.J:It's great !I would like to attend it !And can I reservea booth now ?L:Yes .We are accepting the registration now .You can download the registration form from mour website . J:Oh .How to make sure my registration successfully ? L:After downloaded the registration form,you will need to fill out the form and agreement with your official stamp, and send it to the Organizing Committee by mail or by fax .J:Fine .How about the price for a booth ?Are there different sizes of booths ?L:Yes .There are many sizes ,the price according to the size and location .As for detailed information ,please search our website .J:I have got it .You are helpful .L:Bye the way ,after received your registration,we will contact you to confirm it .J:Thank you .You are very considerate.See you .L:My pleasure .See you .。
会展商务英语
一、句子翻译1、The National Health Commission has changed the official English name of the disease caused by the novel coronavirus to COVID-19, adopting the title created by the World Health Organization.美国国家卫生委员会将这种新型冠状病毒引发的疾病的官方英文名改为COVID-19,采用了世卫组织创建的名字。
2、The Chinese name for the disease will remain unchanged, the commission said in a statement on Saturday.该委员会在周六的一份声明中说，该疾病的中文名将保持不变。
3、In early February, the commission temporarily named the disease as novel coronavirus pneumonia, or NCP, when there was no official English name.2月初，委员会暂时将该病命名为新型冠状病毒肺炎，当时没有官方英文名称。
4、“万国工业大型展览会”，也称“水晶宫博览会”，是一次世界规模的展会，该展览会于1851年5月1日至1851年10月15 日期间在英国伦敦海德公园的水晶宫内举办。
The Great Exhibition of the Works of Industry of all Nations, also known as the Crystal Palace, was an international exhibition was held in Hyde Park, London from 1st may to 15th October ,1851.5、中国进出口商品交易会，又称广交会，创办于1957年春季，每年春秋两季在广州举行，迄今已有逾五十年历史。
会展实务英语试题及答案
会展实务英语试题及答案一、选择题（每题2分，共20分）1. Which of the following is NOT a typical service provided by an exhibition company?A. Booth design and constructionB. Event planningC. Catering servicesD. Financial investment advice2. The term "CME" stands for:A. Certified Meeting ExpertB. Convention Management EducationC. Certified Meeting EducatorD. Conference Management Expert3. What does "F&B" commonly refer to in the context of exhibitions?A. Facilities and BuildingsB. Food and BeverageC. Finance and BudgetingD. Furniture and Bar equipment4. The primary purpose of a pre-event survey is to:A. Gather feedback from attendeesB. Determine the event's success rateC. Assess the needs and preferences of potential attendeesD. Evaluate the performance of the exhibition staff5. Which of the following is NOT a benefit of virtual exhibitions?A. Lower costs compared to physical eventsB. Greater accessibility for attendeesC. Enhanced networking opportunitiesD. Ability to physically interact with exhibits6. In the context of exhibitions, "lead generation" refers to:A. Generating electricity for the event venueB. Producing new ideas for future eventsC. Identifying and collecting information on potentialclientsD. Generating revenue for the event organizers7. The term "floor plan" is used to:A. Outline the layout of the exhibition hallB. Plan the daily schedule of the eventC. Map out the transportation routes for attendeesD. Design the interior of individual booths8. What does "ROI" in the context of exhibitions mean?A. Return on InvestmentB. Revenue on InvestmentC. Revenue on InterestD. Return on Interest9. Which of the following is an example of a trade show?A. A public art exhibitionB. A consumer electronics showC. A charity auctionD. A fashion runway show10. The acronym "B2B" stands for:A. Business to BusinessB. Business to ConsumerC. Business to GovernmentD. Business to Businessman二、填空题（每题1分，共10分）1. The process of selecting a suitable venue for an event is known as __________.2. An exhibition that focuses on a specific industry or market is called a(n) __________ exhibition.3. The main goal of an exhibition is to __________.4. The term "stand" is commonly used in the UK to refer to what is known as a(n) __________ in the US.5. A(n) __________ is a person responsible for the overall management and success of an event.6. The use of technology to enhance the exhibition experience is known as __________.7. The area designated for exhibitors to showcase their products is called the __________.8. An exhibition that is open to the general public is known as a(n) __________ exhibition.9. The process of promoting an event to attract attendees is called __________.10. The acronym "CRM" stands for __________.三、简答题（每题5分，共30分）1. What are the key factors to consider when planning an international exhibition?2. Describe the role of an exhibition manager in the eventplanning process.3. Explain the importance of post-event evaluation in the context of exhibitions.4. Discuss the challenges faced when organizing a virtual exhibition compared to a physical one.四、案例分析题（共40分）1. (10分) An exhibition company is organizing a trade showfor technology companies. They are considering offering additional services such as on-site tech support and product demonstrations. What are the potential benefits and drawbacks of these services for both the exhibitors and the attendees?2. (15分) A company has decided to participate in an upcoming exhibition to showcase its new product line. Discuss the steps the company should take to maximize its exposure and generate leads at the event.3. (15分) An exhibition organizer has noticed a decline in attendance over the past few years. Analyze the possible reasons for this trend and suggest strategies to reverse it.五、论述题（共30分）1. (15分) Discuss the impact of social media on theexhibition industry and how it has changed the way events are promoted and attended.2. (15分) Evaluate the role of sustainability in modern exhibitions and the measures that can be taken to make events more environmentally friendly.答案：一、选择题1-5: D A B C D6-10: C A B B A二、填空题1. Venue selection2. Trade-specific3. Generate leads and increase brand awareness4. Booth5. Event planner6. Experiential marketing7. Exhibition floor8. Public9. Promotion10. Customer Relationship Management。
优秀展台案例英语
优秀展台案例英语Outstanding Trade Show Booth ExamplesTrade shows are a dynamic platform for businesses to showcase their products and services, and a well-designed booth can make all the difference in attracting attendees and generating leads. Here are some examples of exceptional trade show booth designs that have set the standard for creativity and effectiveness:1. Apple's Sleek and Modern Booth: Apple is known for its minimalist approach, and their trade show booths reflect this aesthetic. With clean lines, ample white space, and interactive displays, Apple's booths draw visitors in with a sense of sophistication and innovation.2. Google's Interactive Experience Zone: Google's booths often feature large touchscreens and interactive elementsthat allow attendees to engage with their products in a hands-on way. Their use of technology to create an immersive experience is a testament to their brand identity.3. LEGO's Playful and Creative Space: The LEGO booth is a wonderland of color and creativity, inviting children and adults alike to explore and build. Their booths are designed to be both a display area and a play area, which perfectly aligns with their brand message of fostering imagination and learning through play.4. Tesla's Futuristic Showroom: Tesla's trade show presence is all about the future of transportation. Their booths often feature sleek car models with minimal distractions, allowing the vehicles' design and technology to take center stage.5. Coca-Cola's Retro-Inspired Design: Coca-Cola's booths are often a nod to their long history, with a design that mixes the classic with the contemporary. The use of their iconic red and white branding creates a recognizable and welcoming environment.6. Samsung's Tech-Forward Pavilion: Samsung's booths area showcase of their latest technology, with large LED screens and interactive kiosks. Their design is futuristic and engaging, often incorporating their latest gadgets into the booth's structure.7. Nike's Athletic and Energetic Space: Nike's trade show booths are designed to inspire movement and performance. With dynamic displays and areas for product testing, Nike's booths are all about the experience of their athletic gear.8. Microsoft's Collaborative Hub: Microsoft's booths are often set up to encourage collaboration and discussion. With comfortable seating areas and workstations, they create a space where attendees can learn and network.9. L'Oréal's Glamorous Beauty Bar: L'Oréal's booths are designed to feel like a high-end spa or beauty salon. Withluxurious finishes and live demonstrations, they offer a glimpse into the world of professional beauty.10. Intel's High-Tech Interactive Zone: Intel's booths are all about showcasing their latest chips and processors in a way that's accessible to everyone. Interactive displays and informative presentations make their technology come alive.Each of these booths is designed to not only attract attention but also to engage visitors and convey the brand's message effectively. The key to their success is a combination of strong branding, innovative technology, and an understanding of the audience's needs and interests.。
会展英文对话
会展英语对话Mr.Li is expressing his appreciation to the Manger of the Exhibition hall at the end of the exhibition.L:Are there any handcarts,sir?The display items are heavy.M:Here is a handcart,sir.Let me help you.L:Thank you.Without your help,I could hardly have met so many clients in this exhibition.M:You are welcome.L:I like this booth very much,and I plan to take part in the exhibition next year,too.M:We will inform you of next year’s exhibition in advance and reserve this booth for you.L:That’s very kind of you.参考译文:李先生在展览结束时向展厅经理表达自己的谢意。
李先生：这里有手推车吗，先生?这些展品太重了。
展厅经理：手推车在这边，先生。
我帮你。
李先生：谢谢。
这次多亏你们帮忙，否则我不可能在展会上遇到这么多大客户。
展厅经理：不用客气。
李先生：我很喜欢这个摊位，我计划明年继续参加这个展览。
展厅经理：我们会提前通知你明年的展览情况，并为你预留这个摊位。
李先生：谢谢你。
Notes:1. handcart:n.手推车2. client:n.顾客.客户,委托人3. inform…of…:向…..通知…..eg:Please inform me of the appointed time.请告知我约定的时间.4. in advance:提前5. reserve:v.储备,保留,预订eg:I have reserved a room for you at the hotel.我已在旅馆为你预订了一个房间。
会展英语情景对话
Topic 1（L、O）(想定一个corner booth 想在展位门口放一个1.5米的人偶，想在安排两个流动举牌子的人，方便顾客找到展位，询问申请的最后时间和展位的大小、价钱。
)C：good morning.Z：good morning, Im Zhong ,the sales manager from ABC company.C: how may I help you?Z:I heard that a exhibition will be held in April. could you tell me more details about it.C：sure .we have island booth, corner booth, row booth, end booth. And this is our catalogue. Z：thanks. emu…I’d like to book a corner booth , about normal size ,but I think the price is too expansive.C：Is this the first time you participate in our exhibition?Z：yes!C：emu. We have a 5% discount for new exhibitor.Z：oh! I see. That would be better than before.C：and here are some forms you need to fill in complete.Z: thank you. when should I submit？C：before January 30th.Z：as you know. We are the first time to participate in the exhibition, what should we pay attention to?C：you should attract your visitors by your booth design.Z：sure. can I arrange some people to hold a billboard, and walking in the exhibition.C：It is also a good idea.Z：em, I see. Thanks for your support.C：our pleasure. thank you for your coming. byeZ：byeTopic 2 (老顾客要定一个corner booth，询问展位大小、价钱、位置，可以打折吗？需要填交申请表格.)C: good morning. Chen speaking.Z: morning, Chen. This is Zhong.C: oh Zhong.h ow is everything going?Z: pretty well, thank you. if you have a booth, I want to book an end boothC: right, our standard booth is 6 to 6, and this year We raise the booth price into 20000.Z: it doesn’t matter.as you know I’m a regular customer, I was wondering if you could give us some discount on the booth price.C: ah generally, we don’t do this. but, considering our preceding successful cooperation and our further cooperation in the future, I’ll give you a 5% discount.Z: that’s kind of you.C: you’re welcome.Z: by the way, I want to know the location of my booth,I think near the entrance it would be better.C: Fortunately. we just have a booth near th entrance.Z: It’s lucky for me.C: and here are some details you need to know.Z: about what?C: about the chairs and table, this year we can’t offer to you. so you need to prepare yourself.Z: that’s ok.C: just like before you have to complete some form. and I’ll send you the form tomorrowZ: sure, when should I send the form for you.C: before January 1st.Z: ok. you are so considerate. byeC: thank you, bye.Topic3(在商量展位的设计师和施工单位，希望设计师可以以地中海的风格来设计展位，最好有立体的效果，希望在规定时间内完成设计。
会展英语Lesson 2 The Canton Fair
最后一段
The notion that disruptions like the Japanese earthquake and unrest in the Middle East could push prices down is not much discussed at the fair, but the possibility of an abrupt price decline is hardly inconceivable. China's inflationary problems first surfaced in food prices, and food prices may also herald the disinflation to come.
Articles for Unit 1
1. The Canton Fair---The China price Apr 28th 2011 | Guangzhou The Economist 2. Buyers stay away from Canton Fair November 4, 2012 Financial Times
Sanguine=optimistic upfront=预付金 full balance=全额
Access to lower rates seems, at least in part, tied to how much employment a company provides. The bigger manufacturers—those with perhaps more than 10,000 workers— seem sanguine about getting hold of credit (if not workers and materials). Smaller suppliers are in a tougher position, which gives added clout to the trade buyer who can pay more upfront or the full balance fast or, preferably, both.
会展英语案例库
会展英语案例库1．Suppose you are an assistant of the 104th China Import & Export Commodities Fair. You are calling one of your regular customers to invite him to attend your trade fair from Oct. 15th to 20th.2．You are an exhibitor. Now you want to rent some facilities, plants and flowers, etc. from the committee.3．Mr. White and Ms. Zhang are from an automobile company who are going to attend an auto show. They are discussing how to make their stand more distinctive than the other stands. 4．You are a receptionist at The Canton fair. Mr. Black is a first-time visitor and he wants to know something about The Canton Fair and Liuhua Complex.5．You are a receptionist at The Canton Fair. Mr. Williams is a VIP. He is going to attend the seminar of The Canton Fair, but he doesn’t have any information about the seminar.Topic: Mutual Investment between China and MalaysiaPlace: Baiyun VIP Meeting Room Pazhou ComplexTime: 2:30 p.m. to 3:30 p.m. today6．Suppose you are a visitor to attend the 2007 China Home-decorating & Housewares Fair. You visit a booth selling porcelain and are looking at the items on display. You are interested in their products, so you talk with the business representative about characteristics, quality, colors, patterns, price and so on.7．Suppose you are a business representative of a computer company. Introduce your products to a customer at an exhibition.8．Suppose you are promoting a new type of shampoo for your company at an exhibition, and meeting your regular customer Mr. White, have a conversation with him.9．You work as a receptionist at your display in BCD ToyCompany. A client is interested in your toys. Try to introduce your products to him.10．You are Wang Ming, the Sales Representative of Feida Bicycle Company, showing your products at China Import and Export Fair. Ms. Janet Hopper is a buyer of mountain bikes from Far East Export & Import Co., Ltd.. She comes to your stand.11．Ms. Smith, representative of ABC Imp & Exp Co., Ltd., has tested the samples of digital cameras from BCD Electronic Products Corp. before The China Import and Export Fair. Now she is at the stand of BCD Electronic Products Corp., expecting a good quotation. You are the representative of BCD Electronic Products Corp.12．Mr. White, representative of WPA Imp & Exp Corp., arrived in China today, expecting to place an order with Miss Wang, Sales Manager of Zike Environment Protection Co., Ltd.. He has made an appointment with Miss Wang to meet in a cafétoday, and asked h er to bring her company’s brochures, price list and contract, etc.. Please work with your partner to talk about the relevant order, and try to do business successfully.13．Suppose you are a business representative who is just back from an exhibition which went well. Now you are telling your manager about the results.。
会展英语Chapter 5
Warm-up
Dialogues
Writing
Reading
Tape scripts
Listen to the tape and judge whether the following statements are true or false. Write T or F in the brackets accordingly. A relationship begins the moment the customers come to our stand and meet us. The way we look, walk, act and talk are important factors as to how people relate to us. How we talk and behave will show whether we really care about the customers’ views and feelings. That will leave a deep impression on our customers, which may decide whether we can do business with them successfully or not. No matter who we are, salespeople, receptionists or managers, that we know some basic and important things to improve our opportunity to succeed is
Warm-up
Dialogues
Wபைடு நூலகம்iting
Reading
会展英语期中考试
Exhibition results
展览结果
Mr. Huang just participated in an international exhibition. He is talking about the results of the exhibition with the General Manager, Mr. Li.
保时捷
1. detail: n. 细节 2. establ.建立贸易关系. establish: v. 建立. 3. get acquainted with…: 与…..相识,熟悉,了解.
阿斯顿 马丁
4. press conference: 新闻发布会. press: n. 新 闻 5. strengthen: v. 加强,巩固 eg: The fence was strengthened with wire. 这 堵围栏用金属丝加固了。 6. analysis: n. 分析, 分解. excellent: a. 卓越的,出众的.
李先生: 能否讲的具体些? 黄先生: 我们和两个新客户建立了贸易关系, 签了总量为2000万人民币的订单
李先生: 哦. 黄先生: 客户们提了十几条建议. 在当地召开了产品 展示会和新闻发布会. 品牌得到了进一步的强化. 李先生: 很好!
黄先生: 这是效果分析. 我期望3-6月后展会的参观者 会成为我们真正的买家.另外, 我们从其他参展者身上 学到很多东西. 李先生: 你说的对. 我认为你们的工作完成的很卓越.
会展英语例文
1.during the show, you have to order labor to take down and pack your exhibit.the same is true for products.2.this is especially true for exhibits that move from show to show without exhibit house intervention.3.make travel plans with the removal process in mind.4.it's all very nice to talk about estabishing presence,reaching public relations goals,but the value of an exhibit is measured by the paper it produces. ·sales orders and leads.·requests for literature or information of a general nature·information about what competitors exhibited at the show·new information about the industry and its problems,frequently backed up papers presented in seminars or technical sessions.·data for research-questionnaires filled in at the show.·final lists of personnel at the show, along with notes on individual productivity. ·copies of preliminary contracts or agreements with show management regarding space for the following year's show.·exhibit transportation documents,bills and receipts for expenses that were incurred at the show,and copies of word tickets or removal orders that will result in bills mailed to the office later·exhibit and product crate lists,with a complete inventory of what is ineach,along with damage or replacement notes on any items needing attention before the next show.中文：1。
会展英语Chapter 1
Warm-up
Dialogues
Writing
Reading
a. receive an entry visa to Guangzhou (only a Paper Invitation Card is valid); b. get registered and receive a free entrance pass to the Fair; c. receive a set of Directories of The China Import and Export Commodities Fair‟s Exhibitors (one set for each card). Application information for Chinese representatives with foreign companies‟ representative offices in China: Foreign Liaison Department of China Foreign Trade Centre Add:No.117 Liuhua Road, Guangzhou P.R.China, 510014 Tel: 0086-20-26089999 Fax: 0086-20-83335880 E-mail: info@
Warm-up
Dialogues
Writing
Reading
• L: By the way, I suggest that you provide a brief introduction of your company and the main products, written in Chinese and English to the Organizing Committee. They will publish a special edition about the exhibitors and their products with the link to the website at the same time. • M:No problem. We‟ll contact you as soon as possible. • L: OK. I‟ll fax the information I mentioned previously to you very soon. • M:Thank you. See you. • L: My pleasure. See you then.
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1．Suppose you are an assistant of the 104th China Import & Export Commodities Fair. You are calling one of your regular customers to invite him to attend your trade fair from Oct. 15th to 20th.
2．You are an exhibitor. Now you want to rent some facilities, plants and flowers, etc. from the committee. 3．Mr. White and Ms. Zhang are from an automobile company who are going to attend an auto show. They are discussing how to make their stand more distinctive than the other stands.
4．You are a receptionist at The Canton fair. Mr. Black is a first-time visitor and he wants to know something about The Canton Fair and Liuhua Complex.
5．You are a receptionist at The Canton Fair. Mr. Williams is a VIP. He is going to attend the seminar of The Canton Fair, but he does n’t have any information about the seminar.
Topic: Mutual Investment between China and Malaysia
Place: Baiyun VIP Meeting Room Pazhou Complex Time: 2:30 p.m. to 3:30 p.m. today
6．Suppose you are a visitor to attend the 2007 China
Home-decorating & Housewares Fair. You visit a booth selling porcelain and are looking at the items on display. You are interested in their products, so you talk with the business representative about characteristics, quality, colors, patterns, price and so on.
7．Suppose you are a business representative of a computer company. Introduce your products to a customer at an exhibition.
8．Suppose you are promoting a new type of shampoo for your company at an exhibition, and meeting your regular customer Mr. White, have a conversation with him. 9．You work as a receptionist at your display in BCD Toy Company. A client is interested in your toys. Try to introduce your products to him.
10．You are Wang Ming, the Sales Representative of Feida Bicycle Company, showing your products at China Import and Export Fair. Ms. Janet Hopper is a buyer of mountain bikes from Far East Export & Import Co., Ltd.. She comes to your stand.
11．Ms. Smith, representative of ABC Imp & Exp Co., Ltd., has tested the samples of digital cameras from BCD Electronic Products Corp. before The China Import and
Export Fair. Now she is at the stand of BCD Electronic Products Corp., expecting a good quotation. You are the representative of BCD Electronic Products Corp. 12．Mr. White, representative of WPA Imp & Exp Corp., arrived in China today, expecting to place an order with Miss Wang, Sales Manager of Zike Environment Protection Co., Ltd.. He has made an appointment with Miss Wang to meet in a cafétoday, and asked her to bring her company’s brochures, price list and contract, etc.. Please work with your partner to talk about the relevant order, and try to do business successfully. 13．Suppose you are a business representative who is just back from an exhibition which went well. Now you are telling your manager about the results.
Results: (1) Altogether there were 310 visitors over the 6 days, among them more than 30 enterprises were interested in further contact. (2) Products are superior in quality, but the price is a little bit high.。