多模态语篇分析ppt课件共37页
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Although its relatively shDuonirgdtiethrasiltslatitonedrryaa,cnymd iausnltatihlmyezoeabdiinalifltoyrdmtisoactloioocunartusese,inogr analysis has also had adnigiitmalptoecrthannoltogiyn.fluence on other approaches and fields, most notably in the area of literacy and the growing interest iSfnocrhdodiogiglsiittaaarllelliticteoernratcainycu.iaellsy uapnddatitnhgethfieeirldcurr of human-computer interaTchtiios nof.ten includes computers in the class
the use of educational software to teach and course materials being available to students online.
❖ 随着多媒体技术的产生与发展,如何将自然话语同 多种模态结合起来进行分析解读是现代语言学,尤 其是话语分析研究领域的重要课题。我国多模态话 语分析研究主要涉及理论探讨、视觉应用、口语语 料库建设、教学应用等领域。
❖ 国内多模态话语的研究还处在起始阶段，尚未见到
专著出版，只有为数不多的论文，其中包括胡壮麟 的“社会符号学中的多模态化”，李战子“用系统 功能语言学理论对多模态话语理论的研究”,另外
❖ There is a widespread belief now that textual data is not necessarily the most important mode used for the interpretations of social meaning.
In order to study the complexity of human interaction, we have to work on the analysis of more dynamic interactions, and analyze all modes that the participants are utilizing. Every interaction is multimodal.
BACKGROUND
❖ Multimodal discourse analysis has become popular in the western world since the 1990s.
❖ Multimodal discourse analysis relies heavily on Halliday’s systemic-functional theory of language. Language is a kind of social semiotic, meanwhile, it has many functions, such as ideational function,(概念 功能) interpersonal function(人际功能) and textual function(语篇功能). Language is inseparable from social activities of man.
❖ Meanings are created in texts and interactionຫໍສະໝຸດ Baidu in a complex interplay of semiosis across multiple modes but are not limited to written or spoken language.
What is multimodality?
❖ A mode, according to Kress and Van Leeuwen, is a semiotic system with rules and regularities attached to it.
❖ Multiple modes, namely semiotic modes ,can include gestures, posture, proxemics( 空 间 关 系 学 ), visual images, document layout( 设 计 布 局 ), music and architectural design, etc.
❖ Before 1990s, researchers all took textual data, namely, static texts to be the primary resource for social interactions, such as Kress and van Leeuwen’s grammar of images《 视 觉 设 计 的 语 法 》 and O’Toole’s investigation of paintings, sculpture and architecture .
❖ Multimodal discourse analysis is a fairly new and rapidly developing perspective on discourse.
❖ Another interesting perspective on multimodal discourse analysis is that it not merely attempts to integrate all the possible semiotic modes of expressions but also can integrate various other approaches to discourse analysis.
the use of educational software to teach and course materials being available to students online.
❖ 随着多媒体技术的产生与发展,如何将自然话语同 多种模态结合起来进行分析解读是现代语言学,尤 其是话语分析研究领域的重要课题。我国多模态话 语分析研究主要涉及理论探讨、视觉应用、口语语 料库建设、教学应用等领域。
❖ 国内多模态话语的研究还处在起始阶段，尚未见到
专著出版，只有为数不多的论文，其中包括胡壮麟 的“社会符号学中的多模态化”，李战子“用系统 功能语言学理论对多模态话语理论的研究”,另外
❖ There is a widespread belief now that textual data is not necessarily the most important mode used for the interpretations of social meaning.
In order to study the complexity of human interaction, we have to work on the analysis of more dynamic interactions, and analyze all modes that the participants are utilizing. Every interaction is multimodal.
BACKGROUND
❖ Multimodal discourse analysis has become popular in the western world since the 1990s.
❖ Multimodal discourse analysis relies heavily on Halliday’s systemic-functional theory of language. Language is a kind of social semiotic, meanwhile, it has many functions, such as ideational function,(概念 功能) interpersonal function(人际功能) and textual function(语篇功能). Language is inseparable from social activities of man.
❖ Meanings are created in texts and interactionຫໍສະໝຸດ Baidu in a complex interplay of semiosis across multiple modes but are not limited to written or spoken language.
What is multimodality?
❖ A mode, according to Kress and Van Leeuwen, is a semiotic system with rules and regularities attached to it.
❖ Multiple modes, namely semiotic modes ,can include gestures, posture, proxemics( 空 间 关 系 学 ), visual images, document layout( 设 计 布 局 ), music and architectural design, etc.
❖ Before 1990s, researchers all took textual data, namely, static texts to be the primary resource for social interactions, such as Kress and van Leeuwen’s grammar of images《 视 觉 设 计 的 语 法 》 and O’Toole’s investigation of paintings, sculpture and architecture .
❖ Multimodal discourse analysis is a fairly new and rapidly developing perspective on discourse.
❖ Another interesting perspective on multimodal discourse analysis is that it not merely attempts to integrate all the possible semiotic modes of expressions but also can integrate various other approaches to discourse analysis.