电子商务-外文翻译

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电子商务的英语怎么说

电子商务的英语怎么说

电子商务的英语怎么说电子商务是以信息网络技术为手段,以商品交换为中心的商务活动。

那么,你知道电子商务的英文怎么写吗?下面就让店铺来告诉你电子商务的英语的说法。

电子商务的英文释义the e-businessElectronic CommerceElectronic Commercial Affairs电子商务的英文例句从B2C电子商务发展策略角度可将其分为典型B2C电子商务、平台服务型电子商务和整合型B2C电子商务。

The development strategy of B2C e-commerce can be classified into the typical B2C e-commerce, platform service e-commerce and integrated B2C e-commerce.从电子商务的企业应用研究来看,介绍性内容多,电子商务局部应用研究多,如电子商务在采购过程中的应用、电子商务在客户关系管理中的应用等。

From the aspects of EC application introductory contents and partial applications researches like EC applications in terms of procurement and CRM are the majority.电子支付技术是电子商务中的核心技术,也是目前制约电子商务发展的一个根本性问题,移动电子商务也不例外。

Electronic Payment Technology is very important in electronic commerce aside m-commerce, which is a base problem that restricts the development ofm-commerce.信任缺乏已成为我国电子商务发展最大的障碍之一,如何建立和提高电子商务信任成为促进电子商务发展的关键。

文献翻译----电子商务中英文对照

文献翻译----电子商务中英文对照

外文文献及译文文献、资料题目:Electronic Commerce外文文献:Electronic CommerceElectronic commerce, or Electronic trade, or electronic business as a newly rising mode of commerce will have far-reaching influence on social economy and play an important role in social development worldwide. It represents the trend of world trade in the 21st century and beyond.1. What is Electronic Commerce?Electronic commerce refers to commercial data exchange in digital form through electronic transmission means and commercial activities conducted on-line. Usually, electronic commerce can be divided into two levels: One is low-level electronic commerce that is, electronic commercial intelligence, electronic trade, and electronic contracts. Another is high-level electronic commerce which includes all commercial activities done via Internet, ranging from searching for clients, commercial negotia-tion, making orders, on-line payment, releasing electronic invoice, to electronic dec-laration to Customs, electronic tax-payment, all conducted on Internet.Electronic commerce means electrification of all trade transactions. It is featured by these characters: ①fairness and freedom, ②high efficiency, ③globalization, ④virtualization, ⑤interactivity, ⑥autonomy, ⑦personalized service. With electronic commerce, clients andsuppliers can closely and conveniently contact with each other on a global scale, so that clients can find satisfactory suppliers from all comers of the world to meet their demands.Electronic commerce will change the environment in which enterprises compete with each other and reduce costs which would otherwise be high in traditional market structure. Low costs in transactions, convenience in market entry and government encouragement to use Internet (exemption from tax) activate electronic commerce and boost it to develop rapidly right from its beginning. As experts predicted, by 2000, electronic commerce would reach a scale of 300billion US dollars worldwide. And it has exceeded this scale.To ensure security of electronic commerce, an electronic certification center should be established. Digital ID is used to validate identity. Digital 11 is trusted to a third party, namely, an authorized agency, to release, including identifying informa-tion of the holder (name, address, liaison way, ID card number), an encryptive key for common use by the both parties, period of validity, password and identification in-formation of the authorized agency, etc. With digital ID, both parties in transactions can be assured of identifying the other party and validate that the information sent out from the other party has not been subject to alteration.2. Influence That Electronic Commerce May HaveCompared with traditional commerce, electronic commerce has superiorities as follows *Extensive coverage. A network system combining Internet, Intranet (local area network inside enterprises) and Extranet (networks outside enterprises) enables buy-ers, sellers, manufacturers and their partners to contact with each other and conven-iently transmit commercial intelligence and documents worldwide.*Complete functions. In electronic commerce, users of different types and on dif-ferent tiers can realize different targets in trade, for example, releasing commercial intelligence,on-line negotiation, electronic payment, establishment of virtual com-mercial market place and on-line banking, etc.*Convenience and flexibility in use.. Based on Internet, electronic commerce is free from restriction by specialized protocol for data exchange. Transactions can be conducted conveniently on computer screen, by using any type of PCs, at any place around the world.*Low cost. Use of electronic commerce can cut down costs for hiring employees, maintaining warehouse and storefront, expense for international travel and postage to a great extent. The cost for using Internet is very low.Electronic commerce will have substantial influence on social economy:*Electronic commerce will change the way people used to take in commercial ac-tivities. Through networks, people can enter virtual stores and browse around, select what they are interested in, and enjoy various on-line services. On the other hand, merchants can contact with consumers through networks, decide on buying in goods (categories and quantities) and perform settlement of accounts. Government agencies can perform electronic tendering and pursue government purchase through networks.*The core of electronic commerce is people. It is a social system. On-line shop-ping changes the way of people's daily life and fully embodies autonomy of consum-ers in trade.*Electronic commerce changes the way enterprises produce their goods. Through networks, manufacturers know market demand directly and make arrangement of production, in accordance with consumers' need.*Electronic commerce dramatically raises efficiency of trade. Intermediate links can be cut down; costs for sales will be reduced to minimum. Production can be ar-ranged in "small batches plus diverse varieties", and "zero stock" will be reality.*Electronic commerce calls for reformation of banking services. New concepts like on-line bank, on-line cash card and credit card, on-line settlement of accounts, electronic invoice, electronic "cash"-consumers will no longer use the real cash when shopping-will become reality.*Electronic commerce will change government behavior. Called "on-line gov-ernment", an on-line administration plays the important role of a social channel, maintaining order and fairness and detecting and cracking down on-line fraud.3. The Present Situation of Electronic Commerce in Developed CountriesIn the mid-1990s, when Internet experienced explosive development and micro-computers entered homes in great numbers, computer networks became an indispen-sable part of people's daily life. People expect for more interests and convenience brought in by computer networks. Electronic Commerce emerged just in time. In de-veloped countries, governments timely made policies to boost electronic commerce to practical use and dominant position in a new round of worldwide competition.In 1998, Internet helped the United States to create productive out put of 507 bil-lion US dollars, national income of 301 billion US dollars, and 1. 2 million job op-portunities; of these, electronic commerce created an income of 100 billion US dollars. Internet has be-come the first big industry with yearly productive output increasing by 60%,and accounting for 6% of GDP. Service export from the United States has at-tained 160 billion US dollars each year, and it is predicted that it can compensate trade deficit in commodity trade. Internet played an important role in promoting ex-port from the United States: in 1999, books, automobiles and services were sold through electronic commerce to foreign countries, exceeding 102 billion US dollars.Advocated by the United States, 132 members of WTO decided to turn Internet into a freetrade zone within at least one-year term. Some countries and organizations scrambled to work out development framework for electronic commerce and made laws and regulations for developing electronic commerce. In 1996, the UN Confer-ence on Trade and Development passed "Model Law of Electronic Commerce". In December, 1996, the US government issued "Policy Framework for Global Electronic Commerce".In April 1997, European Union issued "Proposal for Electronic Com-merce in Europe".On July 1 1997, US President Clinton promulgated" A framework for Global Electronic Commerce" which has had great influence on global electronic commerce. In May 1998, WTO minister conference passed "A Manifesto on Global Electronic Commerce", and in September 1998, WTO general council passed "Scheme for Electronic Commerce Work".In October 1998, UN Organization of Economy and Cooperation &Development (OECD) held minister conference at Ottawa, Canada on electronic commerce, which is praised as a milestone of global electronic commerce. In September 1999, Global Business Dialog on Electronic Commerce (GBDE) was held in France and is-sued "Paris Proposal".In December 1999, the United States issued another Internet commerce standard.Electronic commerce in the United States takes the rein of the trade in the world. At present, there are 60 million subscribers of Internet in the United States. More than 98% of purchasing managers seek targets on-line. As estimated, by 2002, the value involved in transactions done through electronic commerce between US enterprises will account for 6.1% of GDP. Fortune magazine's statistics show the 500 top com-panies in the world all engaged in on-line business.25% of income to IBM (about 20 billion US dollars) is related with electronic commerce. Thanks to electronic com-merce, IBM saved its expenses of 250 million US dollars during 1999. HP Company designated its electronic Commerce solution as E-world-anelectronized world. This solution is oriented to medium-and small-size enterprises, and great investment was made to third parties-software companies to develop software suited for medium-and small-size enterprises to engage in electronic commerce. Intel places its risky invest-ment mainly on Internet and electronic commerce. In July 1998, Intel began on-line transactions Its monthly business turn electronic commerce reached one billion US dollars.As a survey made by European Information Technology Observation shows, of the surveyed 570 companies, 47% have implemented electronic commerce of some sorts, and 4/5 of them began their electronic commerce in the latest two years. Execu-tive Committee of European Union plans at least 25% of its purchase done through electronic commerce by 2001. In1998, in Australia, web sites related with electronic commerce on Internet doubled in number, and 11% of Australian enterprises have their web sites. 80% of Australian companies use Internet to transmit E-mails and conduct commercial activities. In 1998, Singapore government promulgated,for electronic commerce. Singapore is the only country in Southeast Asia that formally joined the "Rights and Obligation Electronic commerce In cooperation with US manufacturers and firms, Singapore established an electronic commerce entry in Asia, providing comprehensive Business-to-Business (B to B) service, so as to enable Asian trade companies to enter the rank of global electronic commerce.4. Development of Electronic Commerce in ChinaExploration in electronic commerce, governmental and civil began in 1993 in China. Today, electronic commerce has found its applications in foreign trade, Cus-toms, finance and commerce. Local frameworks have been established in Beijing and Shanghai for electronic commerce. Some electronic commerce web sites have been opened to on-line shopping and on-line settlement of accounts.The Ministry of Foreign Trade set up in February 1996 China Electronic Com-merce Center responsible for research, construction, and operation of international electronic commerce project in CT he Center established "China Commodity Trade Market" on Internet, to put rich resources of goods in China to world market, opening new channel for our exports. The subject "Security Proof of Electronic Commerce" as a key item in science and technology during th9th Five-year Plan period was ap-praised in early 1996 by State Department of Science and Technology and State En-cryptive Code Administration, which laid a foundation for establishing a safe and normal environment for electronic commerce in our country.In March 1999, the Ministry of Information Industry approved the electronic commercial network of pharmaceutics and health as a model project of electronic commerce for all trades. It is one of the six specialized networks in China, which pro-vide all-direction serve of market information, product transaction, warehousing and delivery, and account settlement, etc.In Shanghai, in 1999, "Shanghai Administrative Center of Electronic Commerce Security Certificate" was set up, which provide security platform for electronic com-merce and is responsible for application, appraisal, making and management of digital certificate domestic and foreign clients in Shanghai, and offers services such as certi-fication of digital identity and digital signature, electronic notarization, secure E-mail and secure encryption, etc. In January 1 the first on-line bookstore in China-Shanghai Book City On-line standard. It provides VISA cardholders and card-holders of domestic Great Wall card, Dragon card, Peony card and Pacific card with instant and authorized security service.The measure taken in Beijing to develop electronic commerce is to build a capital electronic commerce city. In November 1998, the capital electronic commerce project formally activated, and a frame-work formally showed off. The Legend Computer Company open editselectronic commerce system in June 1999, and web sites 8848, sina, 163, all activated their electronic commerce.In April 2000, sponsored by the Ministry of Information Indus-try,National Economy and Trade Commission, and China Council for Promotion of International Trade, the 4th China International Electronic Commerce Conference was held. State leaders and superintendents of various ministries and commissions joined the opening conference. Mr. Levy, secretary of Commercial Department of the US government led a delegation of famous US enterprises and media, totally more than 100 persons, to join the conference. More than 60 seminars were held during the conference, to dis-cuss extensive topics on electronic commerce.Despite all these efforts, companies engaged in electronic commerce service in China suffer losses in their B-to-C business (B refers to Business, C refers to Con-sumers). Some Chinese experts attribute this to Chinese shopping habit-Chinese con-sumers treat shopping as an interesting hobby; they enjoy the pleasure of spending their money through appreciating and comparing merchandise, and bargaining; but all these will vanish from on-line shopping. Other experts attribute this phenomenon to the ubiquitous incredulity in society-banks can-not interconnect their business be-cause they fear their customers will be captured by their rivals; cash cards cannot be popularized because banks do not trust civilians; and civilians do not like to do on-line shopping because they do not trust on-line stores,…etc. Why?That's because many things on-line and in society are false, for ex-ample, false number of subscribers, false statistics of access flux, shoddy goods, forged diploma, sham curriculum vitae, sham investment, sham listing, false revenue to listed enterprises, etc. Such an over-all environment will not change within a long period of time. In such environment, no commercial activity can be done. Many IT practitioners are disheartened with elec-tronic commerce in our country.5. Prospects of Electronic CommerceAlthough developing rapidly and seeming to have brilliant prospects, electronic commerce faces a series of real problems, for example, problems involving security, technology, expense, legal system, tax system, conception, protection of privacy, in-frastructure, etc. However, electronic commerce is the mainstream of enterprises in the new century and will develop rapidly in the coming years. Some companies pre-dict that by 2003, electronic commerce between enterprises in developed countries will account for over 9%of the total turnover(1,300 billion US dollars), and in consumer electronic commerce the turnover will attain 76. 3 billion US dollars by 2002. And as experts predicted, electronic commerce in China will catch up with de-veloped countries on the average level, in 10 years. They suggested 3 to 5 years be spent on working out plans, policies and regulations necessary for developing elec-tronic commerce, building substantial and tangible electronic commerce systems, fos-tering specialized talents, optimizing of the electronic commerce systems in some trades and areas; and then 5 to 7 years be spent on linking with international elec-tronic commerce to enable our electronic commerce system as an important compo-nent of international electronic commerce; popularizing of electronic commerce in application, raising electronic commerce in our country to a higher level in research, development and application, to the average level in developed countries.The following description tells what major I/e strategies some major manufactur-ers in the world are taking in development of electronic commerce.IBM: IBM is the pioneer that held up the banner of electronic commerce as a new application of Internet. In people's mind, IBM is now not only manufacturer of main-frames, PCs, servers, software but also the “godfather" of electronic commerce. IBM has always been dedicated to promoting secure commerce over the Internet. It sin-come from selling servers hasaccounted for 60% of its total in-come.IBM not only provides products for large-scale applications of secure, efficient, reliable electronic commerce and payment over Internet, but also for small electronic business as well.IBM Micro Payments an application enabling buyers to purchase low cost items over Internet-is another example of how IBM is expanding to new areas of commerce. By enabling billing servers, content providers and other merchants to profitably sell items for even a few cents, IBM opens up a whole new market.IBM Micro Payments allows buyers, sellers and billing systems to sell content, information, and services over Internet, for small amounts. IBM's commitment to electronic commerce and electronic business makes it a leader in the area of electronic payments. An automated compiler tool transforms existing HTML pages, creating "click and pay" links with either fixed or dynamic prices. Content and service provid-ers can take advantage of the extensive set of APIs and authoring tools to extend IBM Micro Payments available from OEMs. Billing servers can easily integrate the IBM Micro Payments application with existing billing systems and use it to attract content providers and open new sources of revenue.IBM Micro Payments provides scalability and interoperability, which allows widespread availability across Internet, including multi-currency and multilingual support, and low operational costs it easily supports transactions as low as one cent.SUN: SUN as a global leading supplier treats Internet not only a tool but also a new mode of commerce. SUN has provided very flexible solutions to commercial af-fairs for BBC, ETRADE, Federal Express, First Auction, Fruit of the Loom, Kodak, Thomas Cook, Virgin.Microsoft: Microsoft aims at helping enterprises to set up more powerful relation with their clients and partners by three means: (I)Windows 2000, BackOffice, Site Server, Biztalk,etc; (2) MSN (in the United States, more than 40% web users access MSN, and consumers can conduct comparative study when buying articles and ser-vices); (3) Partners provide customers with various products and services on Mi-crosoft MSN platform, realizing electronic commerce solutions, including settling account, paying tax, shopping, logistics, purchasing, accounting, ERP (Electronic Remote Processing) and EDI (Electronic Data Interchange), etc.Site Server and Biz talk are the two major products of Microsoft adopted in exist-ing system for enterprises to develop electronic commerce. Site Server is used for constructing web stores, based on data-it enables the client to easily realize on-line catalog, buying/selling order, exchange of documents for promoting sale, etc. Disre-garding what platform, operating system or technology used in low layer.Novell: Novell defines itself as "NET Service Supplier" after2000. The word NET includes intranet, extranet, Internet, company net, public net, cable net, wireless net. Its aim is to breakout the existing service domain in which most software products can provide services only in a specific environment or for a specific procedure or server (rather than the whole network).Novell's network service software NDS eDirectory as a nucleus helps clients to reduce complexity of business on network, and improve security, so that it enables network, applications and business processing to adapt to electronic commerce, and thus speed up their transfer to electronic commerce.SCO: SCO’s Tarantella is the best solution for existing users to conduct elect ronic commerce. Users can use only a browser to access any applications of platforms in back counter, without the need of re-writing existing applications, in their effort to transfer their business to electronic commercial mode. To ensure electronic commerce to continually operate, SCO provides an incessant cluster solution based on UNIXWARE 7. This product is easy to use,easy to manage and its cost is one-tenth of large-scale product of the same sort for mainframes while its performance doubles. It is a security solution with higher performance/ cost ratio among the same sort for electronic commerce.Tivoli Systems Inc. today announced Tivoli Business Systems Manager, a new, fully integrated solution that allows businesses to manage their IT environments from the top down, creating a powerful view of business systems management.The Tivoli Business Systems Manager solution provides us with business views and control mechanisms to manage all of our distributed IT resources in the retail, banking and electronic commerce environments-including system resources, data-bases, application servers, web servers and electronic commerce applications-from one central location. The Graphical User Interface allows us to monitor all of our re-sources on a single screen, regardless of geographical location.Combining the features of Tivoli Global Enterprise and Tivoli Manager for OS/390, Tivoli Business Systems Manager provides true end-to-end enterprise management from one console, simplifying the administration of heterogeneous environments. Tivoli Business Systems Manager enables customers to manage and control multiple applications that are required for different business functions.中文译文:电子商务电子商务或电子贸易,电子商业,或作为一个新兴的商业模式将产生深远的影响,经济和社会中发挥重要作用的社会发展世界各地。

电子商务 中英对照E-commerce Chapter11

电子商务 中英对照E-commerce Chapter11
2
Learning Objectives
• How electronic wallets work
• 电子钱包是如何工作的
• The use of stored-value cards in electronic commerce
• 电子商务储值卡的使用
• Internet technologies and the banking industry
• 哪个支付方式同时对公司和用户都有利
Online Payment Basics 在线支付的基本知识
• Four different payment technologies
• 4种不同的支付方式: 1. Payment card 2. Electronic cash 3. Software wallets
–现金、支票、信用卡、借记卡 • 90% of all United States consumer payments
• 90%的美国消费者使用的支付方式
Online Payment Basics 在线支付的基本知识
• Electronic transfer: small but growing
segment
Payment Cards 支付卡
• Single-use cards 一次性卡 –Cards with disposable numbers –有一次性号码的卡 • Addresses concern of giving online vendors payment card numbers • 适合担心给供应商卡号的用户 • Valid for one transaction only • 有效期为一项交易
Payment Cards 支付卡

电子商务外文资料翻译译文 2

电子商务外文资料翻译译文 2

附件2:外文原文The e-commerce strategyIt may be useful for development organizations to consider the many issues involved before embarking on an e-commerce initiative,in relation to the organization's mandate,development goals,and organizational structure.The primary issues involved would include:Resource Expansion--Is the main goal of selling goods and services online the generation of revenue to offset operational costs?If so,how much revenue does the organization expect/wish to generate?These strategic questions will allow the organization to assess how much funding will go toward e-commerce activities.If the organization is approaching e-commerce as a means of covering not only the costs of producing the goods and services and disseminating development-focused products,but wishes to expand its revenue base to support other project costs,then it may want to develop an e-commerce platform and strategy that can attract customers.The organization may have to approach e-commerce as a resource expansion activity that uses business strategies and a full marketing approach.This leads to the question of whether this fits in with the development mandate of the organization and its charitable organization status.Will e-commerce activities distort the tax-free status of the development organization?Is the organization liable in the case of legal conflicts?Most development organizations have already faced these questions if they sell publications and other products by"traditional"means. Capital Costs--How much funding is the organization willing to put into e-commerce activities? E-commerce platforms can be high priced,depending on the level of sophistication.A development organization undertaking e-commerce activities should consider whether it wants to incur higher costs,with the possibility of cost recovery from an expected higher level of sales. What are the possibilities of receiving financial assistance from donor agencies or partner organizations for this activity?Development organizations pursuing e-commerce activities may have to decide between a variety of options for their online selling activities,depending on their financial capacities.These options can be divided into1)technical hardware and2)site design and maintenance.The organization will have to decide whether it wants to invest in setting up its own in-house server,depending on the organization's size and computing requirements,or find a third party that is willing to host the site on its server.Is the third party another development-focused organization,or is it a private company/ISP?Regarding design and maintenance of the e-commerce site,is the organization able to hire in-house technical personnel to handle design,development,and maintenance,or is it more cost effective to hire an outside party to handle these tasks?Developing an e-commerce site that generates high levels of revenue will have to respond to the changes in e-commerce platforms in the commercial sector. The development organization may want to consider using security encryption software for credit card payment,increasing costs to an extent yet benefiting from increasing customer confidence in the transaction process.Will the site be eye-catching,with the hope of attracting customers, possibly increasing site development costs for higher level graphics and design?Pan Partners currently do not have to bear all of the above-mentioned capital costs,but may one day have to consider them when they initiate an e-commerce site on their own.Marketing--As evident from the discussion above,a good marketing strategy forms the basis of the operational strategy,in order to attract customers to the e-commerce site and ensure asteady pattern of sales.Development organizations often need not employ capital-intensive marketing programs in order to have a successful marketing campaign.The marketing strategy can be divided into two main categories:1)online markets and2)offline markets.Purchasing Patterns of Online Customers--The frequency of updating new products can impact the number of items purchased by customers and the number of returning customers.In order to encourage customers to purchase more than one item at a time,it is important to offer a(wide) variety of products.Returning to the marketing strategies,development organizations can offer sales promotions mentioned above.This can increase the per-customer volume of sales, increasing overall revenue.Development organizations can consider organizing a schedule for updating their e-commerce site,adding new products and promotional offers on a regular basis. This way,previous customers will see that new products are available for sale and may be attracted to purchasing a second or third time.Developing an e-commerce strategy can allow development organizations to approach this initiative with an understanding of what they want to achieve and how to achieve it.This can encourage strategic thinking of how to attract potential customers to the site and how to keep them returning.In order for e-commerce initiatives to be successful,whether generating revenue to offset production costs or increasing overall revenue to offset operational costs,development organizations can often use business strategies to more effectively achieve their overall goals.。

电子商务外文资料翻译-- 如何使用网上交易平台

电子商务外文资料翻译-- 如何使用网上交易平台

毕业设计(论文)外文资料翻译学院:经济管理学院专业:信息管理与信息系统姓名:学号: 0802010105外文出处:Electronic Commerce: Second International Workshop 附件: 1.外文资料翻译译文;2.外文原文。

指导教师评语:签名:年月日附件1:外文资料翻译译文如何使用网上交易平台网络交易平台,是从事外汇交易,目前最流行的方式。

您节省了不少麻烦,并通过开放的网上外汇经纪商之一帐户,开始网上交易,从你的家,。

基于网络的交易平台,促进具有许多功能,所以你实际上可以做,甚至没有一个单一的新闻纸张或任何其他材料的网上外汇交易平台提供的信息以外的整个业务。

你需要找到一个良好的网络培训平台,然后才开始使用一个。

选择网上外汇作为paltforms没有选项将满足您的需求时,你需要考虑很多事情。

大多数的网上外汇经纪公司提供一个模拟账户或试用帐户,让你了解他们的网络交易平台的想法,这样你就可以有虚拟货币交易,以了解网上外汇交易平台的优势和弱点。

如果你喜欢你所看到的,它是很容易的转换到一个新的帐户和您的模拟账户,开始真正的游戏。

情况下,如果你不满意,只需关闭一个平台模拟账户转移到另一个。

当您使用一个Web交易平台,分析和趋势图是最重要的指标。

这些图表显示了货币市场的行为。

您可以选择您看到的信息的粒度。

有时,有必要给你看当天的看法,有时一个月的看法。

趋势图通常表明你的货币的行为,当您计划买入或卖出某一特定货币。

根据货币是否正赶上或失去价值,可以使交易决策。

自动化是网上交易平台推出宽松的商人忙碌的生活的最佳功能之一。

几乎每一个网络交易平台提供此功能,无需支付额外费用。

使用此功能时,您可以轻松地定义了一套自动化您的交易规则和阈值。

这样,你的身体存在是不是强制性的贸易在货币市场上,自交易客户端软件将采取的贸易业务代表你照顾。

虽然许多网上平台用户喜欢此功能,此功能的不正确使用可能会损坏您的外汇投资组合。

电子商务英语翻译

电子商务英语翻译

电子商务文献翻译班级:电子商务0902姓名:陈正祥学号:090506037STRUCTURE AND MACRO-LEVEL IMPACTS OF ELECT RONIC COMMERCE: FROM TECHNOLOGICAL INFRAST RUCTURE TO ELECTRONIC MARKETPLACES VLADIMIR ZWASS电子商务的结构和宏观影响:从技术层面的基础设施建设到虚拟的电子市场Abstract摘要Electronic commerce (E-commerce) is sharing business information, maintaining busi ness relationships, and conducting business transactions by means of telecommunicati ons networks. Traditional E-commerce, conducted with the use of information technol ogies centering on electronic data interchange (EDI) over proprietary value-added net works, is rapidly moving to the Internet. The InternetWorld Wide Web has become the prime driver of contemporary E-commerce, which has been vastly broadened and red efined by the use of the new medium.通过通讯网络电子商务可以实现分享信息,维护商业关系和进行商业交易的目的。

传统的电子商务在附有专有价值的网络上以电子信息交流为中心使用信息技术,目前正在逐渐向因特网转移。

电子商务外文翻译文献

电子商务外文翻译文献

文献信息:文献标题:ELECTRONIC COMMERCE(电子商务)国外作者:Đerić Slavko文献出处:《Economics》,2017,4字数统计:英文2060单词,11447字符;中文3455汉字外文文献:ELECTRONIC COMMERCESUMMARY Electronic commerce can be defined in different ways. Any definition helps to understand and explain that concept as better as possible. Electronic commerce is a set of procedures and technologies that automate the tasks of financial transactions using electronic means. Also, according to some authors, electronic commerce is defined as a new concept, which is being developed and which includes process of buying and selling or exchanging products, services or information via computer networks, including the Internet. Electronic commerce is not limited just to buying and selling, but it also includes all pre-sales and after-sales ongoing activities along the supply chain. Introducing electronic commerce, using the Internet and Web services in business, realizes the way to a completely new type of economy—internet economy.Keywords:electronic commerce, development, purchase, sale, economy, InternetINTRODUCTIONToday, development of modern means of communication, especially electronic, which radically change the existing power relations and the power on the global market, have a significant role in more evident process of globalization. The magnitude of impact of the development of communication and information resources on the world economy may be implied by the fact that it goes into traditional laborintensive activities, where before there were not opportunities for the application of modern information technology.Managers of large companies, as well as small and medium-sized enterprises, need to understand first of all the importance, as well as many advantages that use of modern digital technology enables them in the creation of new business ideas and their realization. In the new digital era the benefits and opportunities of e-business represent a significant potential that should be used in the best and the most efficient way. Thanks to the internet there are some changes in the way of business, geographical boundaries are disappearing, language barriers and currency restrictions are being bowed down.ELECTRONIC COMMERCEToday’s way of doing business is completely changed, mostly thanks to the Internet. E-commerce has a great role in the process of globalization and in the development of modern means of communication, especially electronic, by radically changing the existing power relations and the power on the global market. In modern business there is a transition from mechanical to electronic phase of business. Besides the technological aspect it is necessary to emphasize the economic aspect and define e-commerce as a new market that offers new types of goods and services, such as digital products through digital processes. Sellers of physical goods are also being included in digital processes, such as on-line ordering, market research and payment, which are the parts of the new market.Electronic commerce is the exchange of business information, maintaining business relationships, and conducting business transactions between different organizations via telecommunication networks and is more than a set of Internet technologies.E-commerce can be viewed from the narrower and wider point of view. In the narrow sense electronic commerce involves buying and selling through the Internet, and in a broader sense it includes the exchange of business information, maintaining business relationships, and conducting business transactions by means oftelecommunications networks. In fulfilling tasks it uses electronic communication media such as the Internet, extranets, e-mail, database and mobile telephony. Electronic commerce includes several activities such as electronic sales and purchases of goods and services, online delivery of digital content, electronic funds transfer, public procurement, direct consumer marketing and other after-sales services. The basis of e-business is often called a fully digital business and it contains three components: product, process and participants, which have two components, physical and digital. Everything that can be sent and received via the Internet is considered to be a digital product.Electronic commerce creates new markets and economic activities, which are characterized by rapid information processes and market dynamics. Electronic networks provide the infrastructure for collecting and disseminating information. They also serve as a new channel for the sales, promotion of products and services delivery. Moreover, network integrate information for managing business activities at all levels of the company and provide new electronic connections with customers and partners in the supply chain. An increasing number of activities that add value to the economy take place in cyberspace through globally connected electronic networks. The Internet has expanded the premises to which companies reach. Managers can detect a greater number of business opportunities due to obtaining many additional business information from the Internet.ELECTRONIC MARKETMilicevic (2002) states that the Internetand new information technologies are leading to restructuring of markets on a global level and some industrial and service sectors. As well as on traditional (physical) market, also in electronic market, customers and sellers exchange goods and services for money or other goods or services, but only electronically. Electronic market uses electronic transactions leading to a new way of distribution of products and services to ultimate consumers. Electronic market means a place where electronic commerce is conducted, that is to say a network of interactions and communication where the information, products,services and payments are exchanged. In recent years, electronic market is gaining importance in the modern way of doing business. When it comes to e-business, business center is a network based on the locations where there are customers, sellers and other participants and they all find each other electronically and do business so.MODELS OF ELECTRONIC COMMERCEThere are many models of electronic commerce that vary according to the relations which exist between participants in trade (companies, customers, employees, government). Some of the models are: B2B, B2C, B2E, C2C, C2B, but lately there are also more complex forms that are created as a combination and updating of existing models such as B2B2C and C2B2C.B2B (Business to Business) is the automated exchange of information between different organizations;B2C (Business to Consumer) means the sale of goods and services to end consumers;B2E (Business to Employee) is a model which is also known as Intranet, or the Web site that gives products or information to employees;C2B (Consumer to Business) is a model where the consumer requests a product or service from the seller;C2C (Consumer to Consumer) is a model in which customers sell to each other;B2B2C (Business to Business to Consumer) is a model that is realized using B2B model that supports the company’s operations on the model of B2C;C2B2C (Consumer to Business to Consumer) is a model that connects consumers using on-line company as an intermediary.LEGAL ISSUES SPECIFIC TO ELECTRONIC COMMERCEThe most important legal issues specific to e-commerce are: assigning domain names, tax collection from incomes generated electronically and intellectual property protection. When assigning Internet addresses or domain names, problems arise when several companies that have similar names compete around the domain. The problemis solved in court or before an international arbitration system. Federal, state and local authorities are trying in every way to calculate how to get a share of revenue generated electronically. The problems are particularly prominent in international trade, when the question is where you need to pay a tax for a business license, income tax, value-added tax, the annual income tax and the like, as well as who controls the charge. Protection of software and other intangible creations is difficult to be implemented over the Web, which is why the issues of copyright and protection of intellectual property are subjects of frequent discussions. One solution might be a tax that is unique to the Internet, the so-called “bit tax”. The idea of this tax is based on the fact that each bit that travels through the network represents a subject to taxation at a rate that is unique. It could be collected in telephone exchanges or at the service provider and to be submitted to the competent tax authorities. However, such a tax would not take account of the nature of the information or goods that are purchased. The largest amount of bits on the Internet belongs to the children’s video games which are in most countries, wheree-business is developed, tax-exempt or taxed at the lowest rate. It is also unclear which government would take over the tax that is a result of cross-border data flow. Besides safety problems, the problem of unclear model of taxation of commercial transactions on the Internet certainly inflicts great torments to fiscal experts worldwide.ADV ANTAGES AND DISADV ANTAGES OF ELECTRONIC COMMERCE The main characteristic of e-commerce is a profound and very rapid change in the way trade is conducted. Today, e-commerce has many advantages over traditional conducting commercial transactions. Extensive use of e-commerce leads to new advantages. A set of interactive, content-rich and personalized messages can be delivered tospecifically selected consumers to increase sales. Today companies have a lot more information than before, which allows them to take advantage of this information as efficiently as possible, to segment the market and to adapt their products or services to potential customers or service users as well as possible.The impact of e-commerce is especially expressed in industries engaged in theproduction of computers, software and computer equipment and other elements necessary for realization of e-commerce. E-commerce has enabled companies to choose suppliers all over the world regardless of their geographical location, and to sell and market their products or services anywhere in the global market.Compared to traditional commerce the advantages of Internet commerce are numerous because properties are not necessary, as well as window dressing, sales staff is reduced to a minimum, there is a possibility of selling around the world, instant communication, presentation of interactive multimedia catalog that can provide the information that the customer wants (there is no classic catalog and postal shipping), promotion is much cheaper, it is easier to achieve publicity on the internet, there are more opportunities to adapt to customer needs, and with allthat the customer is enabled easier purchases carried out from an armchair, with no time limit (nonstop) ,without affecting the sales staff in the decision-making and various other benefits. Due to the complexity of the system of electronic trade problems in the sale or purchase over the Internet may occur. Problems refer to the fact that many potential customers still do not have Internet access or do not use it, some do not have fast Internet connection, online purchase involves a lot of confidence, privacy is compromised and there is a problem of the actual existence of stores on the Internet. Internet is a public network that is accessible to everyone, and because of that there is a possibility that someone monitors comunication without authorization and to abuse it later. Because of these reasons, it is necessary to find mechanisms that will ensure the protection of information, information integrity, and their authenticity. Cryptography is the science that deals with methods of maintenance of the confidentiality of information and which has its own features such as encryption, decryption and key. Defining and verifying the identity of the sender is achieved by using digital signatures and certificates. The purpose of the digital signature is authentication of the message content, as well as provision of guarantee of identity of the sender of the message.CONCLUSIONWith the advent of the Internet a lot has changed in terms of business and trade. Once the operating was based on the principle of face-toface, but now with the advent of the Internet participants in trade do not need to know, nor meet and see each other. With the advent of e-commerce there are no more geographical borders, nor language barriers and currency constraints. In modern business there is a transition from mechanical to electronic phase of business, which leads to more rapid penetration of technical progress in trade. It comes to development of electronic stores, which have significant benefits for end consumers, but there are new problems related to payments and the security of transactions carried out in this way. E-commerce and e-business are becoming inevitable everyday. Paper, pencil, stamp and other equipmentare replaced by computer and the Internet, thanks to which it is much easier and better to conduct an increasing number of business transactions. Online purchase and e-commerce are developing very fast, thus opening up new business opportunities, which affects an increase in productivity, reduction of costs and faster capital turnover. E-commerce creates employment opportunities, stimulates economic growth, investment in innovations, new technologies and knowledge, which contributes to the emergence of new operators in the market.中文译文:电子商务摘要电子商务可以用不同的方式进行定义。

电子商务外文翻译doc资料

电子商务外文翻译doc资料

电子商务外文翻译Information Security Problems in E-commerceⅠ. IntroductionE-commerce (E-Business) is in open networks, including between enterprises (B2B), business and consumers (B2C) commercial transactions, compared with the traditional business model, e-commerce with efficient, convenient, covered wide range of characteristics and benefits. However, e-commerce open this Internet-based data exchange is great its security vulnerabilities, security is a core e-commerce development constraints and key issues.In this paper, the basic ideas and principles of systems engineering, analyzes the current security threats facing e-commerce, in this based on security technology from the perspective of development trend of e-commerce.Ⅱ. E-commerce modelModern e-commerce technology has focused on the establishment and operation of the network of stores. Network in the department stores and real stores no distinction between structure and function, differences in their function and structure to achieve these methods and the way business operate.Web store from the front view is a special kind of WEB server. WEB site of modern multimedia support and a good interactive feature as the basis for the establishment of this virtual store, so customers can, as in a real supermarket pushing a shopping cart to select goods, and finally in the checkout check out. These online stores also constitute the three pillars of software: catalog, shopping cart and customer checkout. Customers use an electronic currency and transaction must store customers and stores are safe and reliable.Behind the store in the network, enterprises must first have a product storage warehouse and administration; second network to sell products by mail or other delivery channels to customers hands; Third, enterprises should also be responsible for product after-sales service, This service may be through networks, may not. Internet transactions are usually a first Pay the bill and getting goods shopping. For customers, convenience is that the goods purchased will be directly delivered to their home, but hard to feel assured that the goods can not be confirmed until the hands reach into their own hands, what it is.Therefore, the credibility of the store network and service quality is actually the key to the success of e-commerce.Ⅲ.the key to development of electronic commerceE-commerce in the telecommunications network to develop. Therefore, the advanced computer network infrastructure and telecommunications policy easing the development of electronic commerce has become a prerequisite. Currently, telecom services, high prices, limited bandwidth, the service is not timely or not reliable and so the development of e-commerce has become a constraint. Speed up the construction of telecommunications infrastructure, to break the telecommunications market monopoly, introduce competition mechanism to ensure fair competition in the telecommunications business, to promote networking, ensure to provide users with low-cost, high-speed, reliable communications services is a good construction targetnetwork environment, but also all of the world common task.E-commerce the most prominent problem is to solve the on-line shopping, trading and clearing of security issues, including the establishment of e-commerce trust between all the main issues, namely the establishment of safety certification system (CA) issues; choose safety standards (such as SET , SSL, PKI, etc.) problems; using encryption and decryption method and encryption strength problems. Establishment of security authentication system which is the key.Online trading and traditional face to face or written transactions in different ways, it is transmitted through the network business information and trade activities. The security of online transactions means:Validity: the validity of the contract to ensure online transactions, to prevent system failure, computer viruses, hacker attacks.Confidentiality: the content of the transaction, both transactions account, the password is not recognized by others and stealing.Integrity: to prevent the formation of unilateral transaction information and modify.Therefore, the e-commerce security system should include: secure and reliable communications network to ensure reliable data transmission integrity, prevent viruses, hackers; electronic signatures and other authentication systems; complete data encryption system and so on.Ⅳ.e-commerce security issues facingAs e-commerce network is the computer-based, it inevitably faces a number of security issues.(1) Information leakPerformance in e-commerce for the leakage of business secrets, including two aspects: the parties are dealing transactions by third parties to steal the contents; transaction to the other party to provide documents used illegal use by third parties.(2) AlteredE-commerce information for business performance in the authenticity and integrity issues. Electronic transaction information in the network transmission process may be others to illegally modify, delete or re-changed, so that information about its authenticity and integrity.(3) IdentificationWithout identification, third-party transactions is likely to fake the identity of parties to a deal breaker, damage the reputation of being counterfeit or stolen by one party to the transaction fake results and so on, for identification, the transaction between the two sides can prevent suspicion situation.(4) Computer virusesComputer virus appeared 10 years, a variety of new virus and its variants rapidly increasing, the emergence of the Internet for the spread of the virus has provided the best medium. Many new viruses directly using the network as its transmission, as well as many viruses spread faster through dried networks, frequently causing billions of dollars in economic losses.(5) HackerWith the spread of a variety of application tools, hackers have been popular, and are not in the past; non-computer expert can not be a hacker. Have kicked Yahoo's mafia boy did not receive any special training, only a few attacks to the users to download software and learn how to use the Internet on a big dry.Ⅴ.e-commerce security and safety factorsEnterprise application security is the most worried about e-commerce, and how to protect the security of e-commerce activities, will remain the core of e-commerce research. As a secure e-commerce system, we must first have a safe, reliable communication network, to ensure that transaction information secure and rapid transmission; second database server to ensure absolute security against hackers break into networks to steal information. E-commerce security technologies include encryption, authentication technology and e-commerce security protocols, firewall technology.(A), encryption technologyTo ensure the security of data and transactions to prevent fraud, to confirm the true identity of transaction parties, e-commerce to adopt encryption technology, encryption technology is through the use of code or password to protect data security. For encrypted data is called plaintext, specifically through the role of a encryption algorithm, the conversion into cipher text, we will express this change as the cipher text is called encryption, the cipher text by the decryption algorithm to form a clear role in the output of this a process known as decryption. Encryption algorithm known as the key parameters used. The longer the key, the key space is large, traverse the key space the more time spent, the less likely cracked.Encryption technology can be divided into two categories: symmetric encryption and asymmetric encryption. Symmetric encryption to the data encryption standard DES (Data Encryption Standard) algorithm is represented. Asymmetric encryption is usually RSA (Rivets Shamir Aleman) algorithm is represented.(B), authenticationCommonly used security authentication technologies: digital signatures, digital certificates, digital time stamp, CA security authentication technology.(C), hacker protection technologyCurrently, hackers have become the biggest e-commerce security threats, thus preventing hacking network security technology has become the main content, by governments and industry are highly valued. Hacking techniques include buffer overflow attacks, Trojans, port scans, IP fraud, network monitoring, password attacks, and denial of service Dos attacks. At present, people have made many effective anti-hacker technologies, including firewalls, intrusion detection, and network security evaluation techniques.Ⅵ.the future security of e-commerceIncreasingly severe security problems, are growing threat to national and global economic security, governments have been based on efforts in the following areas:(1) Strengthen the legislation, refer to the advanced countries have effective legislation, innovative, e-commerce and improve the protection of the laws againstcyber-crime security system.(2) Establishment of relevant institutions, to take practical measures to combat cyber crime. Development of the law, the implementing agencies should also be used for its relevant laws, which must establish an independent oversight body, such as the executing agency to implement the law.(3) Increase investment in network security technology; improve the level of network security technology. E-commerce security law is the prerequisite and basis for development and secure e-commerce security technology is a means of protection. There are many security issues are technical reasons, it should increase the technology resources, and continuously push forward the development of old technologies and developing new security technology.(4) To encourage enterprises to protect themselves against Internet crime against. To avoid attack, companies can not hold things to chance, must attach great importance to system vulnerabilities, in time to find security holes to install the operating system and server patches, and network security detection equipment should be used regularly scan the network monitoring, develop a set of complete security protection system to enable enterprises to form a system and combined with the comprehensive protection system.(5) To strengthen international cooperation to strengthen global efforts to combat cyber crime. As e-commerce knows no borders, no geographical, it is a completely open area, so the action against cyber crime e-commerce will also be global. This will require Governments to strengthen cooperation, can not have "the saying which goes, regardless of others, cream tile" misconception.(6) To strengthen the network of national safety education, pay attention to the cultivation of outstanding computer.Ⅶ. ConclusionE-commerce in China has developed rapidly in recent years, but the security has not yet established. This has an impact on the development of electronic commerce as a barrier.To this end, we must accelerate the construction of the e-commerce security systems. This will be a comprehensive, systematic project involving the whole society. Specifically, we want legal recognition of electronic communications records of the effectiveness of legal protection for electronic commerce; we should strengthen the research on electronic signatures, to protect e-commerce technology; we need to build e-commerce authentication system as soon as possible, to organize protection for electronic commerce. Moreover, for e-commerce features without borders, we should also strengthen international cooperation, so that e-commerce truly plays its role. Only in this way, we can adapt to the times Promoting China's economic development; also the only way we can in the economic globalization today, to participate in international competition, and thus gain a competitive advantage.REFERENCES:[1]Grover, V. et al., 2001, E-Commerce and the Information Market, Communications of the ACM, vol. 44, no. 4, April, 79-86.[2]EWT Ngai.Fuzzy decision support system for risk analysis in e-commerce development. 2005[3]DH McKnight.What trust means in e-commerce customer relationships: an interdisciplinary conceptual typology .2001[4]W Wang.Interactive decision aids for consumer decision making in e-commerce: the influence of perceived strategy restrictiveness .2009[5]Lohse, L. G., Spiller, P., 1998, Electronic Shopping, Communications of the ACM, vol. 41, no. 7, July, 81- 88.[6]Lima, R. S. et al, 2000, Evaluating Web sites for an educational environment target for cardiology, The 3rd European Software Measurement Conference –FESMA-AEMES, Madrid, September.。

电子商务专业英语词汇表

电子商务专业英语词汇表

《电子商务英语词汇表》Chapter 1:Overview of Electronic Commerce The open case:Dell—Using E-Commerce for Success【教学内容】1、掌握“Dell—Using E-Commerce for Success”中的专业及非专业词汇及用法:(1)Dell——戴尔公司(2)PC(personal computer)——个人电脑(3)mail order——邮件订单(通过邮件产生订单)(4)configure——配置(5)customized——定制的(6)build-to-order——按单生产(7)cornerstone——奠基石(8)business model——商业模型(9)snail mail——蜗牛邮寄(10)Web——网页(11)online-order-taking——在线订购(12)network switches——网络交换设备(13)auction——拍卖(14)refurbished——翻新的(refurbished computers, 翻新机)(15)Business-to-business ——B2B(16)Premier Dell Service——“首要客户服务”(大客户、重要客户服务)(17)direct marketing online——网上直销(18)notebook——笔记本电脑(19)desktop——桌面电脑(20)e-procurement——电子采购(21)purchasing agents——采购代理、采购部门(22)preconfigured——预先配置的(23)order fulfilled——订单履行(24)e-working——电子办公网(25)portal——门户,这里作“接口”(26)tender——投标(27)exchange——交易(系统)(28)shipper——运输商(29)logistics——后勤学,这里作“物流”,logisticscompanies,物流公司(30)inventories——库存(31)application ——应用软件(32)consulting services——咨询服务(33)communication system——通信系统(34)e-collaboration——电子合作(35)web service——web服务(36)ERP(Enterprise resource planning)——企业资源整合(37)E-customer service——电子客户服务(38)CRM(Customer relationship management)——客户关系管理(39)demand-planning——需求计划(40)factory-execution——生产执行(41)order-to-delivery——按单配送(42)high-performance——高性能,这里做“高绩效”(43)factory-scheduling——生产计划、生产进度(44)profit——利润(45)initial public offering (IPO)——证券(46)charity——慈善(47)National Cristina Foundation——国家救济基金会(48)students at risk——贫困学生(49)economically disadvantaged persons——经济困难的人群(50)recycling program——回收计划(51)urban——城市(52)reassemble——重新组装(53)educational institutions——教育机构(54)stage——上演(55)consumer electronics——消费电子化1.1 Electronic Commerce: Definition and Concept【教学内容】1、掌握“Electronic Commerce: Definition and Concept”中的专业及非专业词汇及用法:(1)electronic commerce——电子商务(2)e-commerce——电子商务(3)guru——大师(领袖、权威)(4)commerce——商务(5)e-business——电子业务(电子商务)(6)business partners——商业伙伴(7)collaborate——合作(8)conducting——执行、实施(9)transactions——交易(10)artificial intelligence——人工智能(11)data processing——数据处理(12)decision making——决策支持(13)decision making system ——决策支持系统(14)policymaking——政策制定(15)profound——深刻的(16)industry structure——产业结构、行业结构(17)consumer segmentation——客户分割(18)commercial——商业(19)trade——贸易(20)delivery——交付(21)transact——交易(22)e-business——电子业务(23)dimension——维度(24)brick-and-mortar——砖加水泥(25)pure-play——专营的(电子商务)(26)click-and-mortar——鼠标加水泥(27)value-added-networks——增值网(28)inter-organizational——跨组织的(29)intra-organizational——组织内部的(30)routine——惯例1.2 The EC Framework, Classification, and Content【教学内容】1、掌握“The EC Framework, Classification, and Content”中的专业及非专业词汇及用法:(1)field——领域(2)diverse—不同的(3)framework——框架(4)exhibit——展品(5)infrastructure——基础设施(6)mandate——授权、托管(7)geographic——地理的(8)exclusively——专有的(9)majority—— 多数(10)category——类别(11)counterpart——配对物(12)joint ventures——合资(13)operational——运作(14)direct marketing——直销(15)online banking——网上银行(16)e-purchasing——电子采购(17)promotion——优惠(18)affiliate——会员、联盟(19)consortia——银行团(20)EDI(Electronic data interchange)——电子数据交换(21)Cable TV——有线电视(22)B2B(Business to Business)——企业-企业(23)B2C(Business to Customer)——企业-消费者(24)B2B2C(Business to Business to Customer)——企业-企业-消费者(25)C2B(Customer to Business)——消费者-企业(26)C2C(Customer to Customer)——消费者-消费者(27)Peer-to-Peer applications——端到端应用(28)Mobile commerce(m-commerce)——移动商务(29)Intrabusiness EC——企业内部电子商务(30)B2E(Business-to-employees)——企业-员工(31)Collaborative commerce——合作商务(32)Non-business EC——非商业电子商务(33)E-learning——电子学习(网上学习)(34)E2E(Exchange-exchange)——交易所对交易所(35)E-government——电子政务(36)search engine——搜索引擎(37)VAN (value added network) ——增值网(38)WAN (wide area network)——广域网(39)LAN (local area network)——局域网(40)HTTP (Hyper Text Transport Protocol) ——超文本传输协议(41)HTML(Hyper Text Markup Language)——超文本标记语言(42)XML (eXtensible Markup Language)——可扩展标记语言(43)telecom——telecomminication,电讯,远程通讯(44)delivery——传送、递送、交付1.3 The Digital Revolution Drives E-Commerce【教学内容】1、掌握“The Digital Revolution Drives E-Commerce”中的专业及非专业词汇及用法:(1)digital economy——数字经济(2)digital communication network——数字通信网(3)extranet—外联网(4)Internet economy——互联网经济(5)New economy——新经济(6)Web economy——万维网(网站)经济(7)digitizable products——数字化产品(8)database——数据库(9)digital currencies——数字货币(10)financial tokens—— 金融代币(11)microprocessor——微处理器(12)home appliance——家用电器(13)automobile——汽车(14)convergence——集中、收敛(15)computing——计算(16)communication——通信(17)stimulate——刺激(18)low inflation——低通货膨胀率(19)innovation——变革1.4 The Business Environment Drives E-Commerce【教学内容】1、掌握“The Business Environment Drives E-Commerce”中的专业及非专业词汇及用法:(1)business environment——商业环境(2)CEO——Chief Executive Officer(3)Qantas Airway——澳航(4)turbulent—动荡的、吵闹的(5)expedite——加速(6)the environment-response-support model——环境响应支持模型(7)unprofitable facilities——不盈利机构、部门(8)critical response activities——关键响应行为(9)necessity——必要性、需要(10)workforce——劳动力(11)obsolescence——(技术)过时、退化(12)information overload—— 信息过剩(13)deregulation——解除(放松)管制(14)subsidy——补助、津贴(15)ethics——伦理道德1.5 EC Business Models【教学内容】1、掌握“EC Business Models”中的专业及非专业词汇及用法:(1)business model——商业模型(2)revenue——收入、收益(3)revenue——收益模型(4)outline——概括Chapter 3:Retailing in Electronic Commerce: Products andServices3.1 Internet Marketing and Electronic Retailing【教学内容】1、掌握“Internet Marketing and Electronic Retailing”中的专业及非专业词汇及用法:(1)retailer——零售商(2)retailing——零售(业)(3)electronic retailing——电子零售(业)(4)e-retailing——电子零售(业)(5)e-tailer——电子零售商(6)operate——运作、运行(7)manufacture——制造商、制造企业(8)physical——物理的、现实的(9)electronic retail ——电子零售(10)intermediary——中间环节(11)factory outlets——工厂店(12)wholesale——批发(13)distribution——分销(14)ubiquity—无处不在的,普遍存在的(15)catalog sales——邮购销售方式(16)vacation service——度假服务(17)portal——门户网站(18)consolidate——合并、统一(19)revenue——收入(20)value proposition——价值观(21)fare——费用(22)travel accessories—— 旅游用品(23)stand-by tickets——返航机票(24)otherwise-empty seat——剩余的空座位(25)steep——急剧的(26)eurailpass——欧洲铁路旅行优惠票3.2 E-Tailing Business Models【教学内容】1、掌握“E-Tailing Business Models”中的专业及非专业词汇及用法:(1)manufacturer——生产商(2)transaction——交易(3)enterprise——企业(4)HRM——human resource management,人力资源管理(5)IT——Information Technologe信息技术(6)SCM——Supply Chain Management(7)ERP——Enterprise Resource Planning,企业资源规划(8)CRM——Customer Relationship Management客户关系管理(9)mail order——邮购(10)direct marketing ——直销(11)pure-play e-taile r—— 纯电子商务的电子零售(12)click and mortar——鼠标加水泥(13)internet(online) mall ——互联网商城,在线商城(14)distribution channel —— 分布渠道3.3 Travel and Tourism Services Online【教学内容】1、掌握“Travel and Tourism Services Online”中的专业及非专业词汇及用法:(1)travel online——在线旅行、在线旅游(2)online travel service——在线旅行服务(3)conventional travel agency——传统的旅行中介,旅行社(4)car rental agency——汽车租赁代理(5)revenue ——收入(6)consultancy fee——咨询费(7)vacation service——度假服务(8)reserve ticket——订票(9)accommodation——住宿(10)entertainment——娱乐(11)travel magazine——旅行杂志(12)fare comparison ——费用比较(13)city guide——城市指南、向导(14)currency conversion calculator——现金转换计算器(15)driving map——驾驶地图(16)travel accessory ——旅行装备设施(17)travel bargain——旅行折扣(18)discount——折扣(19)cheap ticket——廉价机票(20)chat room——聊天室(21)stopover——中途停留(22)corporate travel——社团旅游(23)intelligent Agent——智能代理软件Chapter 4: Consumer Behavior, Market Research, andAdvertisement4.1 Learning about Consumer Behavior Online【教学内容】1、掌握“Learned Learning about Consumer Behavior Online”中的专业及非专业词汇及用法:(1)royalty—— 皇权,至上(2)critical——关键的,重要的(3)lure——吸引(4)factor——因素(5)independent variables——自变量(6)intervening (or moderate) variables——介入(缓解)变量(7)intervene——介入、干涉(8)moderate——中等的, 适度的, 适中的;减轻、缓和(9)dependent variables——因变量(10)decision-making——决策的,决策(11)resell——再卖, 转售(12)demographic——人口统计学的(13)ethnicity——种族划分(14)occupation——职业(15)household income——家庭收入(16)correlate——使相互关联(17)unfavorable——不宜的, 不顺利的, 相反的, 令人不快的(18)psychological——心理上的(19)stimuli——鼓励, 刺激物(20)marketer——销售商4.2 The Consumer Decision-Making Process【教学内容】1、掌握“The Consumer Decision-Making Process”中的专业及非专业词汇及用法:(1)decision-making——决策、决策的(2)clarify——澄清、阐明(3)marketer——销售商(4)lead up to——先导、准备(5)culminate——告终, 完结(6)purchasing-decision——购物决定(7)revert——回返(8)broker——经纪人(9)Decision Support System——决策支持系统(10)facility——工具(11)customer loyalty——客户忠诚。

电子商务简介外文翻译文献

电子商务简介外文翻译文献

电子商务简介外文翻译文献(文档含英文原文和中文翻译)原文:Electronic commerceElectronic commerce, or the electronics trade, or the electronic business is regarded as a new kind of rising business model which will bring about profound influence on social economy. And it can be said as the important function in the social development of the world-wide locations. It represents the current of the world trade in late of 21 centuries.1). What is the electronic commerce?Electronic commerce point is through the teleportation method to carry on the business data's exchange with the numerical form and on-line business ually, electronic commerce can be divided into dichotomouslayers:The first is a low level electronic commerce, namely electronic business intelligence report, the electronic bargain and electronics contract.The second one is a high electronic commerce, including all kinds of business activities which ask for helping Internet's be engaged ins, from searching the customer, the business negotiation, order, on-line payment,the electronics invoice, going to the electronics to pay customs duties, the electronics pay tax, all of these are engaged in the Internet.The electronic commerce means that all trades with the realization electronical.It has the following characteristics:①Fair freedom, the ②is efficiently, globalization of ③ , the conjecture of ④ turn, interaction of ⑤ , ⑥independence, ⑦ humanization service.Making use of the electronic commerce, customer and provider can contact in the global scope mutually closely and conveniently. As a result the customers can find out their satisfy demanding ideals to provide the goods to the company from each corner in the world. The electronic commerce will change the environment that the business enterprise competes mutually, lower under the residing in the market structure of tradition is high not of cost. trade the cost low and easy to entered person's market and governments to encourage to use Internet( tax-free) to activate the electronic commerce, push its start 伊to start to develop then and quickly. Predict according to the expert, to 2000, the whole world electronic commerce will attain the scale of USD 300,000,000,000.But it has already exceeded this scale. For insuring the safety of the electronic commerce, should build up theelectronics certificate center. The numerical ID card uses to the definite evidence body.The numerical ID card issues to entrust to the third square, namely an authorization machineThe organ carry out, it includes the holder to identify the information( name, address, the contact method, the ID card serial number), both parties pooling key of secret , term of validity, password and the authorization organizations to identify information etc..Make use of the numerical ID card, trade the both parties and can insure to identify another one square's body, and definite evidence another the information that a square send out has not yet to change. 2). the influence that the electronic commerce may produce Compared with the traditional business, the electronic commerce has the following advantage:* Overlay the scope wide:A network system that combines Internet, intranet( the area net of the bureau of the business enterprise inner part) and extranet( the business enterprise exterior network)s make buyer, selling party, manufactory and it cooperate colleague can in the world of scope contact and deliver the business intelligence report and documents expediently mutually.* The function is well-found: In the electronic commerce, different from the customer of different layer can carry out bargain target of different category, for example, release the business intelligence report, on-line negotiation, the electronics payment and build up virtual market and on-line bank etc.s.* Usage the convenience is vivid: According to Internet, the electronic commerce is free from the restrict that the specialized data exchanges theagreement.Can use personal calculator of any type, at in the world any location, carry on the bargain expediently on the calculator screen.* The cost is low:Make use of the electronic commerce, the expenditure that can cut down to used for expenses and international trips that employs the employee, the maintenance warehouse and shop front and mail consumedly. The expenses that uses Internet is very low.The electronic commerce will bring about important influence on social economy:* The electronic commerce will change the people the behavior method that adopt habitually in the business activity. Pass the network, the people can enter the virtual store of person, browsing every where, choose their interested in thing, and enjoy various on-line service. On the other hand, company's house can pass the network and the consumer contacts, deciding to purchase the product( category and quantity) to combine the close book.The government organ can carry on the electronics invitation to bid and government purchases through a network.* The core of the electronic commerce is a person.It is a social system.The on-line store changed the people's daily life method, full body now the consumer is in independent power in the bargain.* The electronic commerce change business enterprise produces the way of the product.Pass the network, the manufactory direct understanding market need, and arrange the production according to the demand of the consumer.* The electronic commerce raised the trade efficiency biggest, can remove in the center link;The biggest limit lowers the sale cost.Produce the arrangement can carry out" the small batch quantity adds the species diverse", but" zero stocks"s become realistic.* The electronic commerce calls the bank service reform.Be like the on-line bank, on-line cash card and credit card, on-line close book, electronics invoice, the electronics" cash"s- hour of the consumer purchase any further need not actual cash- these new the concept will become realistic.* The electronic commerce will change the government behavior.So-called" on-line government", an on-line administration management organization is exertive the important function of the social outlet, keep order and fair, fish for and smash on-line cheat.3). the present condition of the flourishing and national electronic commerce90's in 20 centuries middle, Internet experiences the development of explode the type, the tiny machine enters ten thousand of person's thousand, the calculator network has already become people's daily life in the necessary part.People the in hopes of calculator network brings more advantages and convenience.The electronic commerce emerge with the tide of the times.At flourishing nation, actual applied policy of the government well timed establishment push electronic commerce, occupy the predominant position in newly a competition of scope of world.The electronic commerce of the United States controls the trade ofworld.Currently, there are 60,000,000 customers of Internet in the United States.98% buys the manager above on-line look for the target.According to the estimate of, to 2002, of the American business enterprise pass the value that the electronic commerce completes the trading post to involve and will have 6.1% an of GDP 《wealth 》the covariance enunciation of the magazine,500 strong companies in world all open the on-line business of exhibition.The IBM accepts the person's 25%( about USD 20,000,000,000) to have something to do with electronic commerce.Had the electronic commerce luckily, make the IBM save the expenditure of USD 250,000,000 in 1999.4). the development of the Chinese electronic commerceThe development of the Chinese government and civil electronic commerce begins from 1993.Today, the electronic commerce has already been apply in foreign trade, maritime customs, finance and business realm.Peking and Shanghai has already built up the native electronic commerce frame.Some electronic commerce Web addresses have already openned to the on-line shopping and on-line close book.Though do all these effort, China open the company of the exhibition electronic commerce to suffer the loss in one business of C( the B department points the business, C the department points the consumer) of one to of its Bosomed Chinese experts love this shopping habit that attributes to the Chinese- Chinese consumer the amateur that the shopping sees as a kind of interesting; They enjoy to pass to enjoy and compare the merchandise and haggle to the expensive fun; But all these will start disappear from the on-line shopping.Other experts can't practice the business this phenomenon attributes to the society in the widespread and existent doubt attitude 11 banks with each other because of frightened its rival pulls to walk customer; The bank has to pull to the walk customer; The cash card can't make widely available because the bank does not believe the common people; But the common people do not like the on-line shopping etc. Because of the belief of the on-line store.Why?The reason lies in on-line and society in many affairs that are all deceitful, for example the deceitful customer quantity, deceitful interview flowing the covariance, counterfeits the merchandise, forges the diploma, forges the resume, deceitful investment, deceitful rank, appears on market the business enterprise deceitful accept person etc..Thus a comprehensive environment will not change in very long time recently.In such environment, it can't be engaged in any business activity.So many operators of IT's electronic commerce of our nations lost the confidence.5). the electronic commerce outlookThough the development is quick and seems to have the bright future. The electronic commerce faces a series of actual problems, for example, involving safety, technique, expenses, law system, revenue from tax system, idea, privacy protection, infrastructure etc. problems.However, the electronic commerce has the main current of the new business enterprise of century, and will develop quickly in several years of after time.Some company estimates, until to 2003, the electronic commerce between the developed countries of business enterprises which will have 9% of the business total amount(13, USD 0)above.But in all aspects the online consumes of the electronic commerce ,untilto 2002, the sales amount will attain USD 76,300,000,000.But positive such as the expert's estimate, the electronic commerce of China will catch up within 10 years in the developed countries.They put forward spending 3 to 5 years to draw up developing the electronic commerce. That of plan, policy and regulation, construct huge and solid true at of electronic commerce system, will encourage the specialized talented person, excellent turn the electronic commerce system of some professions and region; Then with 5 to 7 years ,international electronic commerce’s, making our electronic commerce system become the importance of the international electronic commerce to constitute the part; Making widely available the electronic commerce application, we promote the electronic commerce of the our country to the higher level in the aspects of the study, develops and apply, attains average level of the flourishing nation.电子商务电子商务,或者电子贸易,或者电子商业作为一种新兴的商业模式,将对社会经济产生深远的影响,并且在世界各地的社会发展中发挥重要作用。

电子商务定义英文版

电子商务定义英文版

电子商务定义英文版Electronic Commerce (E-commerce)Electronic Commerce, commonly known as E-commerce, refers to the buying and selling of goods and services over the internet or other electronic networks. It involves online transactions, electronic funds transfer, and the exchange of data and information through digital platforms. E-commerce has revolutionized the way business is conducted, allowing companies to reach a global audience and consumers to conveniently purchase products from the comfort of their homes.The concept of E-commerce can be traced back to the late 20th century when the internet became widely accessible. With the advent of E-commerce, traditional barriers such as distance and time zones were overcome, creating a borderless marketplace. It has opened up new opportunities for businesses, enabling them to expand their reach and diversify their customer base.There are various forms of E-commerce, each catering to different types of transactions. Business-to-Consumer (B2C) E-commerce refers to the direct selling of products and services from businesses to individual consumers. This is the most common form of E-commerce, with examples including online retail platforms like Amazon and Alibaba.Business-to-Business (B2B) E-commerce involves transactions between businesses, where one business sells products or services to another business. B2B E-commerce platforms facilitate efficient procurement processes, streamline supply chain management, and reduce transaction costs.Consumer-to-Consumer (C2C) E-commerce facilitates transactions between individual consumers. Online marketplaces, such as eBay and Craigslist, provide a platform for individuals to buy and sell products to each other. This form of E-commerce has gained popularity due to its convenience and affordability.In recent years, mobile commerce (m-commerce) has emerged as a significant segment of E-commerce. With the widespread use of smartphones and mobile applications, consumers can now make purchases and conduct transactions on their mobile devices. M-commerce has enabled businesses to target consumers on the go and provide them with a seamless shopping experience.E-commerce has numerous advantages for both businesses and consumers. For businesses, it reduces operational costs by eliminating the need for physical stores and reducing personnel requirements. It allows businesses to gather valuable data on consumer behavior and preferences, enabling them to tailor their offerings and marketing strategies. E-commerce also provides businesses with a platform to reach a larger customer base, including international markets.Consumers benefit from E-commerce through increased convenience, access to a wider range of products and services, and competitive prices. Online reviews and ratings provide consumers with valuable information, helping them make informed purchase decisions. E-commerce also offers a personalized shopping experience, with recommendations based on individual preferences and browsing history.However, E-commerce also faces challenges and concerns. The security of online transactions and the protection of personal and financial information are critical issues. Cybersecurity measures, such as secure payment gateways and encryption technologies, are essential to maintain consumer trust. Additionally, addressing logistical challenges, such as last-mile delivery and product returns, remains a constant focus for E-commerce businesses.The future of E-commerce is promising, fueled by technological advancements and changing consumer behavior. Artificial Intelligence (AI), virtual reality (VR), and augmented reality (AR) are expected to revolutionize the E-commerce industry, enhancing the overall shopping experience. Similarly, the rise of social commerce, integration with social media platforms, and influencer marketing are reshaping the way businesses engage with consumers.In conclusion, E-commerce has transformed the way business is conducted globally. It has provided businesses with unprecedented opportunities for growth and expansion, while offering consumers convenience and a wide range of choices. As technology continues to evolve, E-commerce will continue to evolve, playing an increasingly significant role in the global economy.(1,044 words, excluding title)。

电子商务英语--已排版

电子商务英语--已排版

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包含合并intrude闯入侵扰imperative命令的权威implicit含蓄的individual单独的个人的investment投资infrastructure基础结构inevitable不可避免的insight洞察力invoice发票发货单index索引intervention插入干涉initialization预置初始化influence影响权力inconvenient不方便的ineffective无效果的interview采访访问对..进行面试impossibility不可能无希望incumbent有责任的现任者在职者keyword关键词location地方位置legislation立法法规lucrative可获利的赚钱的leverage杠杆作用mortgage抵押merchandise商品货品maverick持异议自行其是者maximize使达到最高限度modify使缓和使改善修饰massive巨大的可观的大量的mistakenly弄错误解motivate作为..动机激励notify通知报告numerous很多的许多的outline轮廓刚要originally开始overhead营业费用经常费overview概述process步骤程序过程propose建议提议potential潜在的潜力productive多产的prosperity繁荣premium保险费participate参与参加philosophy哲学思想体系prior较早的proprietary所有权的promote宣传提高升职preference偏好更喜欢precise精确的明白的parallel平行的类似的productivity能生产多产生产力preserve保护防护predict预言预报pursue妨碍扰乱使沮丧password口令密码proof证据证物证明证实query疑问询问reaction反应responsible承担责任的restructure重组重建revenue收入岁入replenishment充实充盈regarding关于respond回答回应recommendation推荐retain保留保持reside定居居住review回顾检查reap收割收获relevant有关的中肯的restrict限制约束reduce减少改变requisition需要征用rogue恶徒流氓radical基本的彻底的激进的register登记注册regime政体政权管理方式reputation名声名誉registration<n>登记注册release放走释放免除…的义务或责任recruitment吸收征募reward报答报酬奖赏summary总结概要submit服从顺从提交substantial数目巨大得实质的storefront店面店头scale规模程度范围similarly同样地strategy战略策略stuff塞满塞紧synonym同义词specialize专攻使专用于subsidiary辅助的附属的scan细察扫视standardize使合乎规格使标准化survive幸存比..长命successfully获得成功达到目的transform改变..的外观或特性transmit传递传播tendency倾向趋势timeliness及时准时timeframe时间安排期限taxing费力的困难的trend<n>趋势倾向technician技术员工艺师transfer转移调动tedious厌烦的乏味的unnecessary不必要的多余的undoubtedly无疑肯定毋庸置疑venture冒险,冒险事业vendor卖主卖方vertical垂直的直立的vision视力洞察力vehicle车辆媒介传播媒介yield产生屈服让步<单词或术语>e-business process电子商务程序online marketing在线销售Word-Wide-Web interface万维网接口financial transaction财务往来business model商务模式customer service客户服务disputeresolution解决争端customerrelationship management客户关系管理electronic billing andpayment system电子兑账与支付系统shipping document运输单EDI 电子数据交换Intranet企业内部互连网extranet企业外联网B2B企业与企业之间final customer最终客户customs clearance清关B2C企业与消费者之间marketniche市场领域softwaremodule软件模块R&D研究与开发credit card Verification信用卡鉴别Just-In-time及时供应bandwidth 带宽URL统一资源定位器DigiCash电子支付profit/loss statement损益账 cash-flow现金周转,现金流量 balance sheet资产负债表Tangible benefit有形利益intangible benefit无形利益business reengineering义务重组 global marketplace全球市场 broadband technology宽带技术multi-media多媒体target-market目标市场on-line order在线订购Web site网站online payment在线支付Web server网络服务器pro forma形式发票估价单Business unit(BU)经营单位new economy新经济distribution channel分销渠道Business process re-engineering(BPR)过程创新流程再造end user最终用户buy in买进customer relationship management(CRM)客户关系管理net loss净亏损business-to-business(B2B)企业对企业营销模式brick-and-mortar enterprise 实体企业market share市场份额business-to-consumer(B2C)企业对客户营销模式earnings per share每股收益strategic objective战略目标discounted price折扣价格planning horizon规划周期enterprise wide整个营业范围return on investment投资回报率market segmentation市场分割channel effectiveness chart 渠道效率图automatic replenishment自动再补给mail-order operation邮购运作生意的方法local store pricing当地商店定价customer service客户服务apples-to-apples comparison 同类比较commercial suicide 商务自杀,生意自杀online and offline线上和线下网上和网下虚拟和现实timely delivery及时送货brick-and-mortar business实体商店Backorder延期交货CEO(Chief Executive Officer)总裁首席执行官best-price guarantee最佳价格保障UPS United Parcel Service 联合包裹快递公司FederalExpress联邦快递公司profitmargin利润national catalog发放到全国的商品目录mail-order pricing发放到全国的邮购定价product return产品回转privacy policy保护隐私的措施search engines搜索引擎online information线上信息information network信息网site traffic站点访问量growth rate增长率customerbase顾客群productdescription产品描述database数据库return rate退还率follow-up calls售后服务电话sales figures销售金额CyberCash电子货币公司onlineventure网络公司sales tax销售税营业税top seller最畅销的玩具cataloger邮购商product line产品系列系列产品multiple servers 多个服务器information technology(IT)信息技术sales projections销售预测chief technology officer(CTO)首席技术官marketing市场营销销售eCRM电子商务客户关系管理Web technology互联网技术client顾客客户customized software按照顾客要求制作的软件solution解决方案field technician实施技术人员customer information客户信息automated reports机器自动生成的报告customers IPaddress IP地址buyingpreference顾客购物喜好workflow工作流程virtualprivate network(VPN)虚拟专用网sales-force automationsoftware销售人员自动化软件customer support用户支付frequently asked questions(FAQ)经常提到的问题toll-free telephone免费电话do the trick解决问题Datacollection数据收集real-time communication实时交流one-time start-up fee一次性启动费statements andpayments结算清单与支付e-money电子货币Transferfunds基金转移Up-sell上行销售Electronic bill presentmentand payment (EBPP)电子账单对付与支付Customer care客户关怀Billing department票据中心AT&T electronic statementsAT&T电子结算清单cross-sell交叉销售In-house program内部流程Overhead营业费用经常费Customer relations客户关系Credit card信用卡Costsavings节约成本节约费用Individual spending habits个人购物习惯个人消费习惯Internet billing and customermanagement因特网结算与客户管理Account data账户数据Direct billing直接结算Centralized system中央系统集成系统database managementsystems数据库管理系统Intelligent search engines智能搜索引擎Neural networks神经网络Image图像Directory姓名地址簿电话簿Information retrieval信息检索Multilingual searches多语言搜索Text documents文本文件particular file format特殊文件格式Database integration数据库集成Cross language search engine跨语言搜索引擎Retrieval and classificationtechnologies检索和分类技术Prototype原型Web page网页Natural language Searches自然语言搜索Node网点Image search engine图像搜索引擎Textual information文本信息Algorithm算法Natural language processor(NLP)自然语言处理器eProcurement电子采购Buyingleverage购买杠杆Spending analysis开支分析Supply chains供应链ERPsoftware/system企业资源管理软件/系统Maverick purchasing个性化购买Purchase requisition cycle购货请购周期Orderinitialization订单初始化Availability check有效性核查Purchase order tracking订单跟踪Status tracking状态跟宗Rogue/off-contract buying非契约购买Review and approval process检查批准流程Tending tools流行手段Back-end integration后台整理Metcalf’s law迈特卡尔夫定理Business-to-business barter企业对企业实物交易Approvalcycle/channels受理周期/渠道legal counsel法律顾问Legalenvironment法律环境Human resources人力资源Customer loyalty客户忠诚Domain name域名Legal issue法律争端Enforceable transaction可执行交易Electronic payment电子支付Electronic signature电子签名Consumer protection law消费者保护法Liability risk责任风险Online seller在线卖方Regulatory risk管制风险Dataprotection laws数据保护法Joint venture合资企业联合经营Data ownership数据所有权Sound clip声音摘录Legalintervention司法干预Information privacy信息隐私Intellectual property智力资源e-commerce site电子商务网站Checkout process结账过程Ineffective error messages无效错误信息Create an account建立帐户Online retailer网络零售商“rectum”and“new”customer paths老顾客和新顾客通道Out of business破产Holiday revenues假日收入Cash register收银机Site traffic网络交通Potential sales潜在销售Purchase attempts购买企图Shopping cart购物车In vain 徒劳Passive registration波动注册Credit card number信用卡号码Fix the error更正Shipping method交货方式Lost sales未实现交易Place an order订购mobile telephony 移动电话技术Interactive TV 交互式电视(技术)Smart cards智能卡智能插件灵便卡Telecommunications电信Network economy网络经济Technology trends技术趋势Winners and losers赢家和输家Consumer market消费者市场e-business space 电子商务商业空间Virtual world真实世界Key issues焦点First-movers 先驱者Market share市场份额Maximum value最大价值Marketing department营销部门Advertising medium广告媒介Cost-effective and efficient 经济实用Value chain价值链Transaction platforms交换平台Automotive industry汽车工业英译汉Over the last few years the Internet has evolved from在过去的数年中,因特网已经从一个仅用于科研的网络发展成了一个使新一代商务模式成为可能的平台Nowadays we can buy goods online ,book holidays or have 时下,通过因特网,我们可以在顷刻间完成网上购物、预定旅程及文本翻译。

文献翻译----电子商务中英文对照

文献翻译----电子商务中英文对照

外文文献及译文文献、资料题目:Electronic Commerce外文文献:Electronic CommerceElectronic commerce, or Electronic trade, or electronic business as a newly rising mode of commerce will have far-reaching influence on social economy and play an important role in social development worldwide. It represents the trend of world trade in the 21st century and beyond.1. What is Electronic Commerce?Electronic commerce refers to commercial data exchange in digital form through electronic transmission means and commercial activities conducted on-line. Usually, electronic commerce can be divided into two levels: One is low-level electronic commerce that is, electronic commercial intelligence, electronic trade, and electronic contracts. Another is high-level electronic commerce which includes all commercial activities done via Internet, ranging from searching for clients, commercial negotia-tion, making orders, on-line payment, releasing electronic invoice, to electronic dec-laration to Customs, electronic tax-payment, all conducted on Internet.Electronic commerce means electrification of all trade transactions. It is featured by these characters: ①fairness and freedom, ②high efficiency, ③globalization, ④virtualization, ⑤interactivity, ⑥autonomy, ⑦personalized service. With electronic commerce, clients andsuppliers can closely and conveniently contact with each other on a global scale, so that clients can find satisfactory suppliers from all comers of the world to meet their demands.Electronic commerce will change the environment in which enterprises compete with each other and reduce costs which would otherwise be high in traditional market structure. Low costs in transactions, convenience in market entry and government encouragement to use Internet (exemption from tax) activate electronic commerce and boost it to develop rapidly right from its beginning. As experts predicted, by 2000, electronic commerce would reach a scale of 300billion US dollars worldwide. And it has exceeded this scale.To ensure security of electronic commerce, an electronic certification center should be established. Digital ID is used to validate identity. Digital 11 is trusted to a third party, namely, an authorized agency, to release, including identifying informa-tion of the holder (name, address, liaison way, ID card number), an encryptive key for common use by the both parties, period of validity, password and identification in-formation of the authorized agency, etc. With digital ID, both parties in transactions can be assured of identifying the other party and validate that the information sent out from the other party has not been subject to alteration.2. Influence That Electronic Commerce May HaveCompared with traditional commerce, electronic commerce has superiorities as follows *Extensive coverage. A network system combining Internet, Intranet (local area network inside enterprises) and Extranet (networks outside enterprises) enables buy-ers, sellers, manufacturers and their partners to contact with each other and conven-iently transmit commercial intelligence and documents worldwide.*Complete functions. In electronic commerce, users of different types and on dif-ferent tiers can realize different targets in trade, for example, releasing commercial intelligence,on-line negotiation, electronic payment, establishment of virtual com-mercial market place and on-line banking, etc.*Convenience and flexibility in use.. Based on Internet, electronic commerce is free from restriction by specialized protocol for data exchange. Transactions can be conducted conveniently on computer screen, by using any type of PCs, at any place around the world.*Low cost. Use of electronic commerce can cut down costs for hiring employees, maintaining warehouse and storefront, expense for international travel and postage to a great extent. The cost for using Internet is very low.Electronic commerce will have substantial influence on social economy:*Electronic commerce will change the way people used to take in commercial ac-tivities. Through networks, people can enter virtual stores and browse around, select what they are interested in, and enjoy various on-line services. On the other hand, merchants can contact with consumers through networks, decide on buying in goods (categories and quantities) and perform settlement of accounts. Government agencies can perform electronic tendering and pursue government purchase through networks.*The core of electronic commerce is people. It is a social system. On-line shop-ping changes the way of people's daily life and fully embodies autonomy of consum-ers in trade.*Electronic commerce changes the way enterprises produce their goods. Through networks, manufacturers know market demand directly and make arrangement of production, in accordance with consumers' need.*Electronic commerce dramatically raises efficiency of trade. Intermediate links can be cut down; costs for sales will be reduced to minimum. Production can be ar-ranged in "small batches plus diverse varieties", and "zero stock" will be reality.*Electronic commerce calls for reformation of banking services. New concepts like on-line bank, on-line cash card and credit card, on-line settlement of accounts, electronic invoice, electronic "cash"-consumers will no longer use the real cash when shopping-will become reality.*Electronic commerce will change government behavior. Called "on-line gov-ernment", an on-line administration plays the important role of a social channel, maintaining order and fairness and detecting and cracking down on-line fraud.3. The Present Situation of Electronic Commerce in Developed CountriesIn the mid-1990s, when Internet experienced explosive development and micro-computers entered homes in great numbers, computer networks became an indispen-sable part of people's daily life. People expect for more interests and convenience brought in by computer networks. Electronic Commerce emerged just in time. In de-veloped countries, governments timely made policies to boost electronic commerce to practical use and dominant position in a new round of worldwide competition.In 1998, Internet helped the United States to create productive out put of 507 bil-lion US dollars, national income of 301 billion US dollars, and 1. 2 million job op-portunities; of these, electronic commerce created an income of 100 billion US dollars. Internet has be-come the first big industry with yearly productive output increasing by 60%,and accounting for 6% of GDP. Service export from the United States has at-tained 160 billion US dollars each year, and it is predicted that it can compensate trade deficit in commodity trade. Internet played an important role in promoting ex-port from the United States: in 1999, books, automobiles and services were sold through electronic commerce to foreign countries, exceeding 102 billion US dollars.Advocated by the United States, 132 members of WTO decided to turn Internet into a freetrade zone within at least one-year term. Some countries and organizations scrambled to work out development framework for electronic commerce and made laws and regulations for developing electronic commerce. In 1996, the UN Confer-ence on Trade and Development passed "Model Law of Electronic Commerce". In December, 1996, the US government issued "Policy Framework for Global Electronic Commerce".In April 1997, European Union issued "Proposal for Electronic Com-merce in Europe".On July 1 1997, US President Clinton promulgated" A framework for Global Electronic Commerce" which has had great influence on global electronic commerce. In May 1998, WTO minister conference passed "A Manifesto on Global Electronic Commerce", and in September 1998, WTO general council passed "Scheme for Electronic Commerce Work".In October 1998, UN Organization of Economy and Cooperation &Development (OECD) held minister conference at Ottawa, Canada on electronic commerce, which is praised as a milestone of global electronic commerce. In September 1999, Global Business Dialog on Electronic Commerce (GBDE) was held in France and is-sued "Paris Proposal".In December 1999, the United States issued another Internet commerce standard.Electronic commerce in the United States takes the rein of the trade in the world. At present, there are 60 million subscribers of Internet in the United States. More than 98% of purchasing managers seek targets on-line. As estimated, by 2002, the value involved in transactions done through electronic commerce between US enterprises will account for 6.1% of GDP. Fortune magazine's statistics show the 500 top com-panies in the world all engaged in on-line business.25% of income to IBM (about 20 billion US dollars) is related with electronic commerce. Thanks to electronic com-merce, IBM saved its expenses of 250 million US dollars during 1999. HP Company designated its electronic Commerce solution as E-world-anelectronized world. This solution is oriented to medium-and small-size enterprises, and great investment was made to third parties-software companies to develop software suited for medium-and small-size enterprises to engage in electronic commerce. Intel places its risky invest-ment mainly on Internet and electronic commerce. In July 1998, Intel began on-line transactions Its monthly business turn electronic commerce reached one billion US dollars.As a survey made by European Information Technology Observation shows, of the surveyed 570 companies, 47% have implemented electronic commerce of some sorts, and 4/5 of them began their electronic commerce in the latest two years. Execu-tive Committee of European Union plans at least 25% of its purchase done through electronic commerce by 2001. In1998, in Australia, web sites related with electronic commerce on Internet doubled in number, and 11% of Australian enterprises have their web sites. 80% of Australian companies use Internet to transmit E-mails and conduct commercial activities. In 1998, Singapore government promulgated,for electronic commerce. Singapore is the only country in Southeast Asia that formally joined the "Rights and Obligation Electronic commerce In cooperation with US manufacturers and firms, Singapore established an electronic commerce entry in Asia, providing comprehensive Business-to-Business (B to B) service, so as to enable Asian trade companies to enter the rank of global electronic commerce.4. Development of Electronic Commerce in ChinaExploration in electronic commerce, governmental and civil began in 1993 in China. Today, electronic commerce has found its applications in foreign trade, Cus-toms, finance and commerce. Local frameworks have been established in Beijing and Shanghai for electronic commerce. Some electronic commerce web sites have been opened to on-line shopping and on-line settlement of accounts.The Ministry of Foreign Trade set up in February 1996 China Electronic Com-merce Center responsible for research, construction, and operation of international electronic commerce project in CT he Center established "China Commodity Trade Market" on Internet, to put rich resources of goods in China to world market, opening new channel for our exports. The subject "Security Proof of Electronic Commerce" as a key item in science and technology during th9th Five-year Plan period was ap-praised in early 1996 by State Department of Science and Technology and State En-cryptive Code Administration, which laid a foundation for establishing a safe and normal environment for electronic commerce in our country.In March 1999, the Ministry of Information Industry approved the electronic commercial network of pharmaceutics and health as a model project of electronic commerce for all trades. It is one of the six specialized networks in China, which pro-vide all-direction serve of market information, product transaction, warehousing and delivery, and account settlement, etc.In Shanghai, in 1999, "Shanghai Administrative Center of Electronic Commerce Security Certificate" was set up, which provide security platform for electronic com-merce and is responsible for application, appraisal, making and management of digital certificate domestic and foreign clients in Shanghai, and offers services such as certi-fication of digital identity and digital signature, electronic notarization, secure E-mail and secure encryption, etc. In January 1 the first on-line bookstore in China-Shanghai Book City On-line standard. It provides VISA cardholders and card-holders of domestic Great Wall card, Dragon card, Peony card and Pacific card with instant and authorized security service.The measure taken in Beijing to develop electronic commerce is to build a capital electronic commerce city. In November 1998, the capital electronic commerce project formally activated, and a frame-work formally showed off. The Legend Computer Company open editselectronic commerce system in June 1999, and web sites 8848, sina, 163, all activated their electronic commerce.In April 2000, sponsored by the Ministry of Information Indus-try,National Economy and Trade Commission, and China Council for Promotion of International Trade, the 4th China International Electronic Commerce Conference was held. State leaders and superintendents of various ministries and commissions joined the opening conference. Mr. Levy, secretary of Commercial Department of the US government led a delegation of famous US enterprises and media, totally more than 100 persons, to join the conference. More than 60 seminars were held during the conference, to dis-cuss extensive topics on electronic commerce.Despite all these efforts, companies engaged in electronic commerce service in China suffer losses in their B-to-C business (B refers to Business, C refers to Con-sumers). Some Chinese experts attribute this to Chinese shopping habit-Chinese con-sumers treat shopping as an interesting hobby; they enjoy the pleasure of spending their money through appreciating and comparing merchandise, and bargaining; but all these will vanish from on-line shopping. Other experts attribute this phenomenon to the ubiquitous incredulity in society-banks can-not interconnect their business be-cause they fear their customers will be captured by their rivals; cash cards cannot be popularized because banks do not trust civilians; and civilians do not like to do on-line shopping because they do not trust on-line stores,…etc. Why?That's because many things on-line and in society are false, for ex-ample, false number of subscribers, false statistics of access flux, shoddy goods, forged diploma, sham curriculum vitae, sham investment, sham listing, false revenue to listed enterprises, etc. Such an over-all environment will not change within a long period of time. In such environment, no commercial activity can be done. Many IT practitioners are disheartened with elec-tronic commerce in our country.5. Prospects of Electronic CommerceAlthough developing rapidly and seeming to have brilliant prospects, electronic commerce faces a series of real problems, for example, problems involving security, technology, expense, legal system, tax system, conception, protection of privacy, in-frastructure, etc. However, electronic commerce is the mainstream of enterprises in the new century and will develop rapidly in the coming years. Some companies pre-dict that by 2003, electronic commerce between enterprises in developed countries will account for over 9%of the total turnover(1,300 billion US dollars), and in consumer electronic commerce the turnover will attain 76. 3 billion US dollars by 2002. And as experts predicted, electronic commerce in China will catch up with de-veloped countries on the average level, in 10 years. They suggested 3 to 5 years be spent on working out plans, policies and regulations necessary for developing elec-tronic commerce, building substantial and tangible electronic commerce systems, fos-tering specialized talents, optimizing of the electronic commerce systems in some trades and areas; and then 5 to 7 years be spent on linking with international elec-tronic commerce to enable our electronic commerce system as an important compo-nent of international electronic commerce; popularizing of electronic commerce in application, raising electronic commerce in our country to a higher level in research, development and application, to the average level in developed countries.The following description tells what major I/e strategies some major manufactur-ers in the world are taking in development of electronic commerce.IBM: IBM is the pioneer that held up the banner of electronic commerce as a new application of Internet. In people's mind, IBM is now not only manufacturer of main-frames, PCs, servers, software but also the “godfather" of electronic commerce. IBM has always been dedicated to promoting secure commerce over the Internet. It sin-come from selling servers hasaccounted for 60% of its total in-come.IBM not only provides products for large-scale applications of secure, efficient, reliable electronic commerce and payment over Internet, but also for small electronic business as well.IBM Micro Payments an application enabling buyers to purchase low cost items over Internet-is another example of how IBM is expanding to new areas of commerce. By enabling billing servers, content providers and other merchants to profitably sell items for even a few cents, IBM opens up a whole new market.IBM Micro Payments allows buyers, sellers and billing systems to sell content, information, and services over Internet, for small amounts. IBM's commitment to electronic commerce and electronic business makes it a leader in the area of electronic payments. An automated compiler tool transforms existing HTML pages, creating "click and pay" links with either fixed or dynamic prices. Content and service provid-ers can take advantage of the extensive set of APIs and authoring tools to extend IBM Micro Payments available from OEMs. Billing servers can easily integrate the IBM Micro Payments application with existing billing systems and use it to attract content providers and open new sources of revenue.IBM Micro Payments provides scalability and interoperability, which allows widespread availability across Internet, including multi-currency and multilingual support, and low operational costs it easily supports transactions as low as one cent.SUN: SUN as a global leading supplier treats Internet not only a tool but also a new mode of commerce. SUN has provided very flexible solutions to commercial af-fairs for BBC, ETRADE, Federal Express, First Auction, Fruit of the Loom, Kodak, Thomas Cook, Virgin.Microsoft: Microsoft aims at helping enterprises to set up more powerful relation with their clients and partners by three means: (I)Windows 2000, BackOffice, Site Server, Biztalk,etc; (2) MSN (in the United States, more than 40% web users access MSN, and consumers can conduct comparative study when buying articles and ser-vices); (3) Partners provide customers with various products and services on Mi-crosoft MSN platform, realizing electronic commerce solutions, including settling account, paying tax, shopping, logistics, purchasing, accounting, ERP (Electronic Remote Processing) and EDI (Electronic Data Interchange), etc.Site Server and Biz talk are the two major products of Microsoft adopted in exist-ing system for enterprises to develop electronic commerce. Site Server is used for constructing web stores, based on data-it enables the client to easily realize on-line catalog, buying/selling order, exchange of documents for promoting sale, etc. Disre-garding what platform, operating system or technology used in low layer.Novell: Novell defines itself as "NET Service Supplier" after2000. The word NET includes intranet, extranet, Internet, company net, public net, cable net, wireless net. Its aim is to breakout the existing service domain in which most software products can provide services only in a specific environment or for a specific procedure or server (rather than the whole network).Novell's network service software NDS eDirectory as a nucleus helps clients to reduce complexity of business on network, and improve security, so that it enables network, applications and business processing to adapt to electronic commerce, and thus speed up their transfer to electronic commerce.SCO: SCO’s Tarantella is the best solution for existing users to conduct elect ronic commerce. Users can use only a browser to access any applications of platforms in back counter, without the need of re-writing existing applications, in their effort to transfer their business to electronic commercial mode. To ensure electronic commerce to continually operate, SCO provides an incessant cluster solution based on UNIXWARE 7. This product is easy to use,easy to manage and its cost is one-tenth of large-scale product of the same sort for mainframes while its performance doubles. It is a security solution with higher performance/ cost ratio among the same sort for electronic commerce.Tivoli Systems Inc. today announced Tivoli Business Systems Manager, a new, fully integrated solution that allows businesses to manage their IT environments from the top down, creating a powerful view of business systems management.The Tivoli Business Systems Manager solution provides us with business views and control mechanisms to manage all of our distributed IT resources in the retail, banking and electronic commerce environments-including system resources, data-bases, application servers, web servers and electronic commerce applications-from one central location. The Graphical User Interface allows us to monitor all of our re-sources on a single screen, regardless of geographical location.Combining the features of Tivoli Global Enterprise and Tivoli Manager for OS/390, Tivoli Business Systems Manager provides true end-to-end enterprise management from one console, simplifying the administration of heterogeneous environments. Tivoli Business Systems Manager enables customers to manage and control multiple applications that are required for different business functions.中文译文:电子商务电子商务或电子贸易,电子商业,或作为一个新兴的商业模式将产生深远的影响,经济和社会中发挥重要作用的社会发展世界各地。

电子商务 中英对照E-commerce Chapter9

电子商务 中英对照E-commerce Chapter9
–帮助企业开展电子商务
11
Web Hosting Alternatives 网络托管方案
–Offer Web server management and
rent application software
提供网络服务器管理和出租应用软件:
Managed service providers (MSPs) Application service providers (ASPs)
Static catalog: 静态目录
Dynamic catalog: 动态目录
Catalog Display 目录展示
1. Static catalog: simple list written in HTML
–On Web page or series of Web pages 2. Dynamic catalog: stores item information in a database • 将项目信息存储在数据库中,有多幅图片、详细 描述和搜索功能
Chapter 9
Electronic Commerce Software 电子商务软件
Learning Objectives
• Finding and evaluating Web-hosting services
• 寻找和评估网络托管服务
• Basic functions of electronic commerce software
Web Hosting Alter界面,让用户远程上
传网页内容,然后其他人就可以通过公司来访
问用户所寄取的网页。
Web Hosting Alternatives 网络托管方案
也称虚拟主机:
在网络服务器上分出一定的磁盘空间供用户放

【商务英语】电子商务(中英)

【商务英语】电子商务(中英)

【商务英语】电子商务(中英)1.Electronic Commerce电子商务:利用计算机技术、网络技术和远程通信技术,实现整个商务买卖过程中的电子化、数字化和网络化。

E-Commerce is doing business through electronic media or the practice of buying and selling products and services over the Internet, utilizing technologies such as the Web, Electronic Data Interchange(EDI), Email, electronic fund transfers and smart cards, without face-to-face meeting between two parties of the transactions.In brief, E-Commerce is the online exchange or sale and purchase of goods and services.2.Benefits of E-commerce 电子商务的好处:为企业带来方便的管理,提高企业及产品的知名度,挖掘更多潜在客户,扩大销售,掌握更多商务信息,赚取更多利润。

High-speed network makes geographical distance insignificant. 消除远距离带来的不便Business can gather information on products, buyers andcompetitors through the Internet so as to increase their own competitiveness. 通过网络了解产品信息从而提高其竞争力Business can maintain their competitive advantage by establishingclose contact with their customers.从与他们消费者密切建立联系儿维持他们的竞争优势The Internet provides companies with numerous chances for product promotion.产品更新换代Corporate image (企业形象) , product and service brand namescan be established effectively through the Internet.在网上树立产品服务标志。

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B2B e-marketplace: an e-marketing framework for B2B commercePurpose–The purpose of this paper is to provide a clear understanding of the performance of business-to-business (B2B) e-marketplace in conducting e-marketing in the global business environment. The proposed framework is intended to be used as a guide for B2B firms especially small and medium sized enterprises (SMEs) who wish to adopt a proactive approach in the use of information and communication technology for business efficiency and competitive advantage, and those who wish to explore the internet technologies for marketing activities.Design/methodology/approach– Literature from the B2B e-marketplaces and operations of e-marketing fields were analysed, and the findings were synthesised to develop a preliminary conceptual model of e-marketing. The conceptual model was tested empirically through an online survey from various industries in China, Malaysia, and Singapore.Findings– With significant online and offline publications from both academia and industry, there is a growing awareness of the contribution of the e-marketing in the global environment. This new marketing paradigm is reported to reshape the business relationships between both consumer marketers and consumers, improving business processes and enhancing the business exposure in the new markets.Research limitations /implications– The major limitation of this paper is associated with the sample selection. Although the literature findings were international, the empirical study was restricted to China, Malaysia, and Singapore. Therefore, the generalizability of the results may not be applicable for other countries. Furthermore, the majority of the respondents participated were SMEs. Hence, the applicability of findings to large-scale organisations may be limited.Practical implications–The framework allows B2B firms to capitalise and understand the e-marketing opportunities provided by B2B e-marketplace. The framework also offers guidance to marketing managers a most appropriate approach to adopt B2B e-marketplace to perform their e-marketing activities.Originality/value– Based on the need for a framework for e-marketing, this study is significance to: SMEs, marketers, information technology practitioners, and all other stakeholders that adopted the internet and other electronic means for marketing purposes.BackgroundThe development of the internet and the world wide web (www) in the 1990s as a tool for the global sharing of information has opened up new opportunities in marketing practices. “The rapid growth of internet users has made the internet an increasingly important and attractive platform for business transactions”According to the Internet World Stats (2007), by March 2008, the internet user population reached 1.40 billions world wide, an increase of 290 percent in the period from 2000 to 2008 (Figure 1). Many academics and practitioners have emphasized that the internet is a major platform for e-marketing to deal with marketing mixes, which include global accessibility (Laudon, 2002), convenience in updating (Sandeep and Singh, 2005), real-time information services (Harridge-March, 2004), interactive communications features (Chaffey, 2004), and unique customisation and personalised capabilities (Teo and Tan, 2002). Additionally, e-marketing also refers to the use of electronic methods or media to build upon and maintain customer relationship through electronic platforms (e.g. business-to-business (B2B) e-marketplaces) that facilitates the exchange of ideas, products, and services to satisfy both buyers and sellers. Strauss and Frost (2001) support the above statement and suggested that, sales, public relations, direct marketing, and advertising are marketing communication that comprises the crucial components of e-marketing strategy.B2B e-marketplace, as one of the major trading platforms brought by the internet technology has made a significant contribution to the e-marketers. The larger organisations are taking advantages from the vast array of suppliers/buyers via the B2B e-marketplace (Stockdale and Standing, 2004). However, small and medium sized enterprises (SMEs) are also eager to compete in the electronic environment remain concerns as how theirbusinesses can gain benefits from B2B e-marketplace. With significant online and offline publications from both academia and industry there is a growing awareness of the contribution of the e-marketing in the global environment. Nonetheless, there is limitation on how to explore the opportunities for SMEs in benefiting from the emergent e-marketing practices, derive from the B2B e-marketplace.Review of e-marketing performances in B2B e-marketplaceThe internet is the foundation for B2B commerce that provides the technology and platform to enable this business relationships work effectively. B2B transactions over public and private sectors uses the internet as a delivery vehicle for transactions including; financial transfer, on-line exchanges, auctions, delivery of products, and services (O’Reily and Finnegan, 2007). Many pra ctitioners are predicting B2B commerce is expected to have a massive growth and majority of the organisations will have to give consideration to involve with B2B commerce. Referring to Figure 5, B2B consists of three main elements and the e-marketplace performs the main tasks such as sourcing, automated purchasing, processing to facilitate the sellers and buyers to do business transactions. Laudon and Laudon (2000) stated that B2B e-marketplace refers to the exchange of information, products, services, and payment via the internet between buyers and sellers. B2B e-marketplaces are typically defined as inter-organisational IS through which multiple buyers and sellers interact electronically to identify potential trading partners, select them and execute transactions (Rohmtal.2004). Argued that, B2B e-marketplace is able to remove some of the inefficiency of traditional business functionality and allows partners to streamline their marketing activities by sharing information instantaneously.In recent years, B2B e-marketplace have improved/enhanced the extent of e-marketing activities; providing to all marketers especially to SMEs. Recent studies (Narayanasamy ET al.2008; Pavaloia, 2009) are indicative of the fact that SMEs have started to respond positively to the changes brought about by the internet technologies.While the main concerns of SMEs are related to the generic SMEs characteristics of limited time/resources and expertise, B2B e-marketplace provide a favorable environment for SMEs to; lower operating and marketing cost, better opportunity to promote their products/services, and enrich their overall marketing communications mix. Overall, the benefits of B2B e-marketplace as reported by many academics and practitioners include: reducing search costs by facilitating comparison of price, products, and services(Kandampully, 2003; Bakos, 1998; Kaplan and Sawhney, 2000);.improving production and supply capability (Barua et al. , 1997; Albrecht et al. ,2005);.improving personalization and customization of product offerings (Bakos, 1998);.enhancing customers relationships (Kierzkowski et al.1996);.reducing marketing costs compare to traditional marketing media (Sculley andWoods, 2001);.reducing numbers of marketing staff (Gloor, 2000).However, the current literatures do not fully explore the issues relating to the performances of B2B e-marketplace from an e-marketing perspective. In addition, much of the research is focused on particular research areas of interest often ignoring the links to others dimensions in particular e-marketing services. Hence, there are concerns that the despite the efforts to promote adoption of B2B e-marketplace from an e-marketing perspective, SMEs are not fully aware of the opportunities and benefits (Stockdale and Standing, 2004). The literature provides insights into the current level of internet-enabler marketing technologies from B2B e-marketplace to the marketers. The online and offline publications from both academics and practitioners indicated that, e-marketing via B2B e-marketplace is a modern marketing practice for buying and selling goods/services, exchange information/ideas via the internet associated with communication and promotional purposes. The frameworks suggested by various authors including Chaffey (2004), Gloor (2000), Kierzkowski et al. (1996) makes a significant contribution to knowledge in the areas of e-marketing that has the potential to create competitive advantage and enhance customer value. However, it appears that there is limited exploitation of such frameworks by industry professional. In order to develop a better understanding of the topic under study, this paper will adapt a multidisciplinary approach by integrating; traditional SMEs marketing, e-marketing, IS/IT, and B2B e-marketplace to develop an e-marketing framework that will offer a greater value for SMEs.B2B电子商务市场:电子营销的B2B电子商务框架背景自上世纪90年代互联网作为一种全球共享信息的工具,互联网开辟了一种新的营销模式。

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