海尔公司中英简介
海尔简介
海尔海尔集团创立于1984年，19年来持续稳定发展，已成为在海内外享有较高美誉的大型国际化企业集团。
产品从1984年的单一冰箱发展到拥有白色家电、黑色家电、米色家电在内的86大门类13000多个规格的产品群，并出口到世界160多个国家和地区。
2004年，实现全球营业额1000亿元，实现海外营业额30亿美元。
2004年，海尔跃入世界五百强行列。
海尔集团坚持全面实施国际化战略，已建立起一个具有国际竞争力的全球设计网络、制造网络、营销与服务网络。
现有设计中心18个，工业园10个,海外工厂13个,营销网点58800个。
在国内市场，海尔冰箱、冷柜、空调、洗衣机四大主导产品的市场份额均达到30%左右；在海外市场，海尔产品已进入欧洲15家大连锁店的12家、美国10家大连锁店的9家。
在美国、欧洲初步实现了设计、生产、销售“三位一体”的本土化目标。
海外十三个工厂全线运营。
HMS（Haier Market Severs）北京中心成立于2000年。
属海尔集团商流推进本部北京分公司，地处亦庄经济技术开发区，占地1万多平米，销售网络辐射北京、张家口、承德等地区，年销售额达18亿元，现销售、物流、售后三位一体。
公司成立以来一直以“敬业报国、追求卓越”为精神，按照集团速度、创新、SBU的发展主题，为所有员工搭建了良好的创新平台，并为客户提供了CRM客户服务系统，以让员工增值、让客户赚钱、让用户满意为市场创新目标,达到企业与公司双赢。
北京海尔工贸————北京海尔呼叫中心三年规划全面整合海尔呼叫中心“变形记”从分散在全国的36个分中心，到互联互通的5大中心; 从简单的电话咨询服务，到先进的客户关怀联络中心和价值创造中心，海尔的呼叫中心体系正经历一次化蛹成蝶的大“变身”。
三年规划全面整合作为国内家电业最早的呼叫中心，海尔的呼叫中心是在1997年4月建立的，当时分散在全国36个城市。
从2008年开始，海尔进行了呼叫中心的大整合，到2009年整合成为全国5大中心、1100个坐席，由青岛总部统管北京、青岛、武汉、重庆、广州5个中心。
海尔公司英文简介PPT
Wal-Mart Stores, Inc
Wal-Mart Stores, Inc. by the U.S. retail legend Sam. Mr. Walton was established in 1962 in Arkansas.
After forty years of development, Wal-Mart Stores, Inc has become the largest private employer and the world's largest retailer.
As a good corporate citizen, Wal-Mart from entering China to actively carry out community service and charitable activities, more than eight years total to charitable, public interest groups donated more than 19.74 million yuan of goods. June 2004, Wal-Mart China won issued by the Guangming Daily Guangming CSR Awards (TNCs) in the Best Community Award.
H a ie r ra p id d e v e lo p m e n t is th e m a in d riv e r o f in n o v a tio n , H a ie r S p irit - "d e d ic a tio n a n d th e p u rs u it o f e x c e lle n c e " 8-w o rd is in n o v a tio n s p irit .
海尔公司简介 英文PPT课件
海尔公司简介 英文
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1. 公司介绍 2. 项目简介 3. 产品运营 4. 发展规划 5. 资本融资
，翻个神将头伸进被窝。又是接连不断地鞭炮声，震耳欲聋。我坐起来，窗外五点多的天空是黑暗 的，但万家都已开灯，将世界都照亮了。我穿好衣服，跑到客厅，爸爸在厨房里下饺子。推开阳台 门，向远处眺望。一排排灯光像一个个小太阳，照亮了远方的景象。看春晚看到八点多，太阳已经 探出半个身子。大树上的新芽歪着头，像在对人们卖萌撒娇。小花坡上粉白色的纱衣，害羞地将脸 蒙住，发出清脆的笑声。微风穿过树，到过千家万户，收集每家的欢笑，所到之处留下幸福的味道。 阳光温暖，照耀着世间万物。此时我们一家五口在沙发上吃着饺子，不时谈论春晚。临去姥姥家时， 爸爸上了柱香。一点着，一缕白色的烟雾如丝带一般缠绕心间。上了路，看着老家一年一年
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发展历程
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Europe
North America
Asia
Africa
Australia
South America
实力加自信就是一个坚韧不可摧的团队。站在每一个人都想挑战自我的立场上，我们以实力为盾、 自信为矛、团结为勇气，组成了激情无畏的团体。我们会用实力证明，我们是最棒的，让我们勇敢地去做吧。
Haier 海尔公司 英文
• April 14, 1992, Qingdao refrigerator factory through the ISO9001 certification, and to be the home appliance industry the first through the authentication of the factory. • November 16, 1992, haier group in Qingdao high-tech park 800 mu of land requisition, build China's largest production base of home appliance haier industrial park. • On November 19, 1993, Qingdao haier refrigerator Co., LTD shares on the Shanghai stock exchange listing.
In the course of development of haier group
• On January 1, 1984, Qingdao, Shanghai economic committee approved formally established Qingdao refrigerator factory. • In April, 1985, made by the factory director ZhangRuiMin host, there will be serious quality problem of 76 sets a brand electric water tank smashed up in public. • In June 1985, the production of our first Taiwan four-star refrigerators "jean island liebherr" brand BCD-212 type. • In 1988, "jean island-liebherr" brand BCD-212 type refrigerator won the Chinese history of refrigerator first medal in GuoYou gold medal.
海尔总体介绍
一、海尔集团简介1、发展历程1984年10月23日，青岛电冰箱总厂和德国利勃海尔公司签约引进当时亚洲第一条四星级电冰箱生产线,标志着海尔的创立。
1991年合并了青岛电冰柜总厂和青岛空调器总厂，于12月20日成立海尔集团. 1998年，美国《家电》周刊对海尔的高度评价是：发展速度在世界家电业位居第一。
海尔在做大的同时，实现了做强。
2005年12月25日，海尔集团首席执行官张瑞敏宣布启动新的发展战略，海尔进入了全球化品牌战略阶段。
27年来，海尔坚持创业和创新精神创世界名牌，已经从一家濒临倒闭的集体小厂发展成为一个全球化集团公司。
海尔集团是世界第四大白色家电制造商、中国最具价值品牌。
(白色家电指可以替代人们家务劳动的电器产品，主要包括洗衣机、部分厨房电器和改善生活环境提高物质生活水平的空调器、电冰箱等。
早期这些家电大多是白色的外观，因此得名。
目前中国大陆是世界上最大的白色家电生产基地。
) 2、竞争优势海尔要创造互联网时代的世界名牌。
互联网时代世界名牌的特点是能快速满足用户的个性化需求，企业需要大规模定制而非大规模制造。
海尔抓住互联网的机遇解决这一挑战，创造出差异化的、可持续的竞争优势。
一、引领潮流的研发优势——海尔累计申请专利1万多项，居中国家电企业榜首二、零距离下的虚实网融合——“虚网”指互联网，通过网络社区形成用户黏度；“实网”指营销网、物流网、服务网，第一时间送达用户满意。
因此许多世界名牌将他们在中国的销售全部或部分委托给海尔；海尔也通过他们在国外的渠道销售海尔产品，形成了资源互换，加快了海尔进军世界市场的步伐。
三、零库存下的“即需即供”——改变传统企业以产品为中心的发展模式，实施以用户为中心的即需即供大规模定制，实现了“零库存”和“零应收”。
在流动资金零贷款的基础上，海尔CCC（现金周转天数）达到负的10天。
3、海尔的核心价值观是：一、是非观——以用户为是，以自己为非。
（是海尔创造用户的动力。
海尔公司英文简介
Products
Refrigerator Washing Machine
Others
Wine Cabinet （酒柜）
Computer
Others Products
Strong emission gas water heater Hanging air conditioning Cupboard Freestanding refrigerator Freestanding washing machine Disinfection cabinet Cabinet air conditioner Embedded air-conditioning Freestanding dishwasher
Freestanding wine cooler Embedded dishwasher Display cabinet / ice bar Stand-alone dry cleaning machine Freezer Wall-type electric water heater Range hood Side of the suction hood Large electric water heater Gas stove High-end oven
Culture
Everyone is the talent, not race horses. (人人是人才，赛马不相马） The key of management ---- you must confirm his or her value, provided employees create value for clients.
Contents
Company’s brief introduction Reputation in the world Main products Development Strategy Culture Public service, welfare underategy
海尔的发展历程英文版
Haier GroupHaier is the world’s 4th largest whitegoods manufacturer and one of China’s Top 100 IT Companies. Haier has 240 subsidiary companies and 30 design centers, plants and trade companies and more than 50,000 employees throughout the world. Haier specializes in technology research, manufacture industry, trading and financial services. Haier 2006 global revenue wasRMB107.5 billion.Guided by the business philosophy of CEO Zhang Ruimin, Haier has experienced the development stages, noted as Brand Building, Diversification and Globalization. At the 21st anniversary of the founding of Haier Group on December 26, 2005, Haier announced its 4th strategic development stage of global brand building. In 1993, Haier brand was officially recognized as a famous brand. In 2006, Haier brand was valued at RMB74.9 billion. Since 2002, Haier has consecutively been ranked first in the row of China’s most valuable brands for manufacture of 18 products, including refrigerators, air conditioners, washing machines, televisions, water heaters, personal computers, mobile phones and kitchen appliances. Haier was ranked first of China’s Top 10 Global Brands by China State Bureau of Quality and Technical Supervision (CSBTS) for refrigerators and washing machines. On August 30, 2005, Haier was ranked 1st of China’s Top 10 Global Brands by the Financial Times.Haier has been widely recognized as a leader of 9 products in terms of domestic market shares and the 3rd player of 3 products in the world market and world-class company in the fields of home integration, network appliances, digital and large scale integrated circuits and new materials. Haier has long attached significance to innovation in satisfying the demands of worldwide consumers and realizing win-win performance between Haier and clients. Haier has currently obtained more than 7,000patented technology certificates (1234 for Haier inventions) and 589 software intellectual property rights. Haier has hosted and taken part in modification of about 100 technological standards. Haier technology of safe care water heaters and dual drive washing machines has been proposed to the IEC Criteria.Haier’s “OEC”, “Market-chain” and “Individual-goal combination” management performances have been recognized worldwide. Haier’s experien ces have also been introduced into case studies of business mergers, and to financial management and corporate cultures of many foreign educational institutes, including Harvard University, University of Southern California, Lausanne Management College, the European Business College and Kobe University. Haier’s Market-Chain Management practice has also been recommended tothe EU for Case Studies and “Individual-goal combination” management concept has been recognized by worldwide management researchers as an feasible solution of commercial over stocks and accounts overdue.Facing the fierce global market competition, Haier launches the Global Brand Building Strategy and updates spirit “Create resources, worldwide prestige” and work style “Individual-goal co mbination, swift action and success” with an aim to gain global recognition and sustainable development.Unmatched Home Appliance Product OfferingsHaier’s product categories range from refrigerators, refrigerating cabinets, air conditioners, washing machines, televisions, mobile phones, home theatre systems, computers, water heaters, DVD players and integrated furniture, among which 9 are ranked market leaders in China, and 3 are ranked among the top 3 worldwide in their respective industries. Haier is also a world leader in the technology domains of intelligent integrated home furniture, networked home appliances, digitalization and large scale integrated circuits.By April 2006, the Haier Group has obtained 6,189 patented technology certificates and 589 software intellectual property rights. Haier’s proposal for safe care water heater technology initiative was accepted at the 66th IEC Conference in 2002 and Haier dual drive washing machine technology was included in the 2006 IEC standard proposal. This c learly demonstrates Haier’s world-class innovation capabilities in product R&D.Global Branding StrategyHaier’s global branding strategy aims at positioning the company as a local brand in different world markets in conjunction with enhanced productcomp etitiveness and strong corporate operations. Haier’s international business framework encompasses a global network of design, procurement, production, distribution and after-sale services. Today, Haier has established 15 industrial complexes, 30 overseas production factories and bases, 8 design centers and over 58,000 sales agents worldwide.In China, Haier’s 4 leading product categories - refrigerators, refrigerating cabinets, air conditioners and washing machines - have over 30% market share. In overseas markets, Haier products are available in 12 of the top 15 chain stores in Europe and 10 leading chain stores in the USA. Haier is now approaching its goal of being “local” in American and European markets via localized design, manufacturing and sales processes. In addition, Haier has set up production facilities and plants in the USA, Italy, Pakistan, Jordan and Nigeria.Haier’s innovative management principles, such as Haier’s OEC management model, “market-chain” management and “individual goal combination” – a system of assigning incentives-based responsibility to staff to ensure the quality of products delivered to their customers – have gained high recognition among international management institutes. Haier business case studies are included in the text books of Harvard University, University of Southern California, Lausanne Management College, European Business College and Kobe University.ServicesWith the concept of “customers as the foundation of growth”, Haier provides a one-stop star service to its customers. In a joint survey conducted by the China Consumer Association and the China Enterprise Research Centre of Tsinghua University on China’s domestic durable commodities for 2003 and 2004, 8 of Haier’s product categories were ranked No. 1 for customer satisfaction and overall satisfaction.In addition to high quality home appliances, Haier is also focused on offering best-of-breed service solutions to its customers. Haier’s service system runs throughout the production process from product design, production, manufacturing, to pre-sale, under sales and after sales service. Since 2002, Haier has successfully established a network of over 5,000 domestic professional service suppliers to deliver timely customized service.PartnersHaier has established an extensive sales network around the globe. Key partners in perspective markets include:China: Strategic alliance with Suning and Gome chain storesAmerica:Cooperation with TOP 10 retailers, e.g. SEARS, Lowe's, HOME DEPOT, Best Buy, PC-Richard, Wal-Mart, Sam's, Costco, BrandsMart and TargetJapan: Cooperation with TOP 10 retailers, e.g. YAMADA, KOJIMA and JUSCOEurope: Cooperation with KESA, Media Market and Carrefour参考资料：/abouthaier/corporateprofile/index.asp。
海尔集团公司简介
公司简介•海尔集团创立于1984年，创业26年来，坚持创业和创新精神创世界名牌，已经从一家濒临倒闭的集体小厂发展成为全球拥有7万多名员工、2010年营业额1357亿元的全球化集团公司。
“海尔”已跃升为全球白色家电第一品牌，并被美国《新闻周刊》（Newsweek）网站评为全球十大创新公司。
CEO简介张瑞敏男汉族1949年1月5日出生，山东省莱州市人，高级经济师。
1995年获中国科技大学工商管理硕士学位，现任海尔集团董事局主席兼首席执行官。
1984年，张瑞敏由青岛市原家电公司副经理出任青岛电冰箱总厂厂长。
他确立了“名牌战略”，带领员工抓住机遇，加快发展，创造了从小到大、从弱到强、从中国到国际的发展奇迹。
25年来，海尔集团已由一个亏空147万元的集体小厂，发展成为2008年全球营业额1190亿元的中国家电第一品牌，并在全世界获得越来越高的美誉度。
2008年3月，海尔第二次入选英国《金融时报》评选的“中国十大世界级品牌”。
一、名牌战略阶段（1984年—1991年）特征：只干冰箱一个产品，探索并积累了企业管理的经验，为今后的发展奠定了坚实的基础，总结出一套可移植的管理模式。
二、多元化战略阶段（1992年—1998年）特征：从一个产品向多个产品发展（ 1984 年只有冰箱， 1998 年时已有几十种产品），从白色家电进入黑色家电领域，以“吃休克鱼”的方式进行资本运营，以无形资产盘活有形资产，在最短的时间里以最低的成本把规模做大，把企业做强。
三、国际化战略阶段（1998年—2005年）特征：产品批量销往全球主要经济区域市场，有自己的海外经销商网络与售后服务网络， Haier 品牌已经有了一定知名度、信誉度与美誉度四、全球化品牌战略阶段（2006年—）特征：为了适应全球经济一体化的形势，运作全球范围的品牌，从2006年开始，海尔集团继名牌战略、多元化战略、国际化战略阶段之后，进入第四个发展战略创新阶段：全球化品牌战略阶段。
海尔集团简介
学、瑞士Ｉ 国际管理学院、法国的欧洲管理学院、日本神户大学等商学院专门对此 ＭＤ 进行案例研究 。海尔 “ 市场链”管理还被纳入欧盟案例库。海尔 “ 人单台一”发展模
式为解决全球 商业的库 存和逾期应 收提供 创新思维 ．被 国际 管理 界誉为 “ 号准 全球商 业脉 搏”的管理模式。
基础上 ，海尔还主持或参与了近百项国家标准的制修订工作 。其中，海尔热水器防电
墙技 术 、海 尔洗衣机 双动力技 术还被纳 入ＩＣ Ｅ 国际标准提 案 。这证 明海尔 的创新 能力
已达世界 级水平。
在创新实践中，海尔探索实施的 “ Ｃ”管理模式、 “ ＯＥ 市场链”管理及 “ 人单
（ ２ 亿 美元 ） １８ 。
海尔集团在首席执行 官张瑞敏确 立的名牌战略指 导下 ，先后 实施名牌 战略 、多元化战略和 国际化战略 。２ ｏ ￣ １ 月２ Ｅ，创业 ２ 周年之 际 ．海 ｏ５ ２ ６ Ｉ １ 尔启动第 四个 发展战略阶段—— 全球化 品牌战 略阶段。海尔 品牌在世界范 围的美誉度大 幅提升。 １ ９ 年 ，海尔品牌成 为首批 中国驰 名商标 ：２ ０ ￣ ， ９３ ０５ 海尔品牌 价值高达７ ２ Ｏ 亿元 ，自２ ０ 年以来 ，海 尔品牌价值连 续四年蝉 联 中国最 有价值 品牌 榜首 。海尔 品牌旗 下冰箱 、空调 、洗 衣机 、电视机 、热 水 ０２
・
Ｈ Ｒ 球性战略合 作协议 ”签约 仪式 。这标 志着海尔成 为第一个赞助ＮＢ 的全球 家电 品牌。牵 手美国文化 的象征性赛事 ， 尔加快成 为 ＡＥ 全 Ｌ Ａ 海
向ห้องสมุดไป่ตู้步伐。
平 ：海尔和ＮＢ 签 约的合 作是非 常聪 明的 。也是一个 双赢 的合作 。一方面 借助Ｎ Ａ的知名 品牌使 海尔普遍 的进入 美国市 场 ，也 可以帮助 价 Ａ Ｂ
管理
谢谢观看！
所获荣誉（近期）
你的生活智慧 我的智慧生活
2016年9月20日 2016
第22届中国品牌价值100强榜单发布，海尔以1516.28亿的品牌价值，连续15年蝉联榜首。
Hale Waihona Puke 2016年9月20日2016中国自主品牌峰会发布“2016中国自主品牌百佳”企业名单，海尔集团入选 “2016中国自主品牌百佳”（行业十佳）企业，张瑞敏首席执行官被授予峰会最高荣誉 “中国自主品牌特别致敬人物”。
卡萨帝
高端家电品牌 创艺家电、格调生活
亚科雅（AQUA） 日本市场高端家电 品牌内涵：追求极致
斐雪派克 （Fisher&Paykel）
新西兰国宝级电器品 牌
全球顶级厨房电器品 牌
世界著名的奢侈品品 牌
强调关注用户体验
海尔产品
“ 你的生活智慧 我的智慧生活
除了基本的传统电器，海尔还向智能化电器进军，并将传统电器智能化！
2016年10月11日
海尔集团入选《财富》2016年“最受赞赏的中国公司”榜单，位居电子电器类第一，并 进入榜单前三名。
2016 2016
PART 03 产品介绍
海尔产品：家电为主
你的生活智慧 我的智慧生活
海尔集团家电主品牌。秉承锐意进取的海尔文化，品牌定位“绿色理念”
旗下品牌↓
统帅
倡导个性 倡导时尚 倡导简约生活方式 年轻消费群体
建立初期
你的生活智慧 我的智慧生活
集体所有制企业
张瑞敏 海尔集团 首席执行官
创立时间：1984
前身为青岛 电冰箱总厂
张瑞敏（创始人兼现任CEO）
你的生活智慧 我的智慧生活
2016年6月8日，第86届耶鲁CEO峰会论坛上，张 瑞敏被授予“传奇领袖奖”奖，成为今年唯一一位荣 获该奖项的中国企业领袖。耶鲁大学管理学院领导力 项目高级副院长Jeffrey Sonnenfeld（杰弗里 桑尼菲尔 德）评论道：张瑞敏是一位真正的全球商业巨人，他 令他的竞争对手、同行以及像他一样的中国商业领导 人都肃然起敬。作为一个转型领导者，他汲取中西方 商业实践的精华，创造了他自己独特的模式。
介绍海尔公司的英语作文
介绍海尔公司的英语作文English: Haier Group Corporation is a multinational home appliances and consumer electronics company headquartered in Qingdao, China. Founded in 1984, Haier has become one of the world's largest and most innovative companies in its industry. With a focus on innovation and quality, Haier has expanded its product lineup to include a wide range of home appliances such as refrigerators, air conditioners, washing machines, and televisions. Haier is known forits customer-centric approach, striving to meet the needs and preferences of consumers around the world. In recent years, Haier has also made significant investments in smart home technology, digital transformation, and sustainable practices to stay ahead of the competition.中文翻译: 海尔集团是一家总部位于中国青岛的跨国家电器和消费电子公司。
海尔成立于1984年，如今已成为全球家电行业中规模最大、创新性最强的公司之一。
海尔公司介绍
In 1992, our country economy into a new period, haier has to take the opportunity DianBingGui general factory, Qingdao merger Qingdao air conditioner factory and Qingdao red star electric Co., LTD and other 17 enterprise, and invested the haier began to second pioneering, now haier products involve refrigerators, freezers, air conditioners and washing machines and color TV, computer, mobile phone and other fields, form 46 series, 8600 DuoGe specifications species diversity products group
Haier group is the world's first brand of white goods, China's most valuable brands. Haier in global established 29 manufacturing base, and a comprehensive research and development center, 19 overseas trade company, employees more than 60000 people worldwide, haier group 2010 years to achieve global turnover RMB 135.7 billion yuan, a year-on-year increase of 9%, among them haier brand exports and overseas sales of $5.5 billion. In 2010, haier brand value has reached 20.765 billion yuan, six straight for the China brand 500 strong ", 2011 "China's most valuable brands" on September 9 release, the haier group with 90.762 billion of brand value for ten years at the top. Haier brand its refrigerator, air conditioners and washing machines, TV sets, water heater, computers, mobile phones, such as home integration 19 product was named China famous brand, among them haier refrigerators, washing machines was the state quality inspection administration rated as one of the first China the world famous brand.制作人： 制来自人：That’s all
海信海尔英文介绍
浅谈用电检查窃电与反窃电防范措施我们现代社会日常生活和工作中已经离不开电能，尤其是当代信息技术和网络技术的飞跃进步和发展，前提就是稳定供电。
随着现代电子设备和网络信息技术产品的不断普及和深入，市场用电量的需求也与日俱增，然而在用电量如此严峻的情况下，还有不少不法分子为个人私利来窃电，这直接影响了我国用电市场管理水平和质量，对此相关企业和管理人员必须要加强用电检查窃电现象，提高其反窃电意识，并针对目前其电力管理中存在的一些问题进行改进和完善，从而使得其用电检查窃电和反窃电防范水平不断提高。
标签：用电检查；窃电与反窃电；管理问题；防范措施电力企业中用电检查工作是企业电力管理活动中的重要基础核心工作，电力企业管理人员能够指导、监督和检查用户用电的方式来提高用户用电的科学性、安全性和经济性。
通过科学监督和管理用户用电，能够切实规范用户用电行为，不但能确保用户用电的秩序和制度，而且也能够避免用电不当等引发的安全事故，可以说用电检查工作能够保护国家和人们群众的生命安全和财产安全。
当前电力企业客户几乎涵盖所有行业，用电客户也各有差异，对此用电检查工作人员就必须针对不同的客户采取不同的工作方式，并改进其工作内容，从而确保其工作能够顺利正常进行。
然而在当前电力企业管理运用中，窃电行为问题突出，窃电不仅给电力企业正常经营管理带来了潜在的威胁，也损害了电力企业和其他用户的利益，同时还会影响用户用电的安全性，直接导致了电能的严重浪费。
对此相关工作人员就必须重点依法打击窃电行为，提高其反窃电防范能力，从根本上杜绝电能的浪费和用户用电的安全。
下面文章就简要分析我国电力企业用电检查现状，然后就其中存在的问题提出有效的反窃电防范措施。
1 电力企业用电检查现状及问题当前我国电力管理行业中窃电问题日益凸显，且那些窃电分子态度猖獗使得当前电力企业纷纷加大企业用电检查工作，提高对非法用电分子的打击教育力度，然而在具体用电检查和反窃电防范管理中还是存在一些弊端。
海尔公司英文简介
海尔公司英文简介海尔集团是全球大型家电第一品牌，，目前已从传统制造家电产品的企业转型为面向全社会孵化创客的平台。
下面由小编为你提供的海尔公司英文简介，希望大家喜欢。
海尔公司英文简介(一)Haier was incorporated in 1984, entrepreneurship in 26 years, insist on entrepreneurship and innovation spirit, create world famous brand from a shaky business has become a global collective small factory owns more than 70,000 employees, 20xx turnover 1357 billion yuan of globalization group company."Haier" has become the first brand for global white goods, and was Newsweek (Newsweek website named as the world top ten innovative company.Haier to create the age of the Internet world famous brand.The Internet age world famous brand is characteristic of can quickly meet the user's individualized demand, the enterprise needs to mass customization rather than mass manufacturing.Haier seize Internet opportunities to solve this challenge, and actively explore practice "win-win" mode, single unity through "DaoSanJiao" organizational innovation and "end-to-end" independent operation body construction, realizes from "sell products" to "sell service" transition,create business of alienation, sustainable competitive advantage.Leading the trend of development advantage - haier accumulative patent application 1 million multinomial, home appliance enterprise in China top, and take the lead to achieve the international standard of zero breakthrough.Haier accumulative total has joined fifty-one international standard drafting, 27 a standard has promulgated.Haier through standard output, driving the whole industry chain exports.Zero distance under virtual net fusions, haier in the domestic market has strong marketing network advantage, and with the Internet sufficiently fusion, with "zero distance under virtual network convergence" makes the first time meet user first demand competitiveness."Virtual network" refers to the Internet, through the Internet community formation user viscosity,"Real nets" refers to the marketing network, logistics network, network, the first time service customer satisfaction.So many world famous brand in China they will sale of all or part of the entrusted to haier,Haier also through their abroad channel sales haier products, formed resources swap, quicken the pace of haier march world market.Zero inventory of "will be namely for" -- change traditional enterprise to product-centered model of development, the implementation of user-centerednamely need namely for mass customization, realized the "zero inventory" and "zero receivable".In liquidity zero loans, on the basis of haier CCC (cash turnover days) to negative 10 days.In future development, haier tightly.spread living things networking the demand of The Times, will U - Home (intelligent household) integration as the key, the discourse power, control patent standard further development worldwide marketing network to create more user resources.Meanwhile, the "trinity" localized pattern integrated global r&d, manufacturing, marketing resources, create globalization brand.Haier in development and at the same time actively to social responsibility, rebuilding the 129 hope schools made 212 sets the animated film hb children science and education ".Haier is the 20xx Beijing Olympic Games, the only global white goods sponsors.海尔公司英文简介(二)Haier is the world's fourth largest white goods manufacturer and is the official home appliances sponsor of the Beijing 20xx Olympic Games.As of 20xx, the Haier Group has established a total of 64 trading companies (19 located overseas), 29 manufacturing plants (24 overseas), 8 design centers (5 overseas) and 16 industrial parks (4 overseas).Consistent with Haier's position as a global brand, the company employs over 50,000 people around the world. In addition, Haier boasts a 58,800-strong sales network which last year accounted for a global turnover of 118 billion RMB (16.2 billion USD). Guided by the branding strategy of CEO Zhang Ruimin, Haier has advanced through the 'brand building,' 'diversification,' and 'internationalization' stages, and since 20xx has embarked on the fourth stage: "Global Branding." Haier has enjoyed a growing international reputation over the past 24 years. 19 of the companies products, including refrigerators, air conditioners,washing machines, televisions, water heaters, personal computers, mobile phones, and kitchen appliances have been rated as "Top Brands" in China, and China's General Administration of Quality Supervision, Inspection and Quarantine has named Haier refrigerators and washing machines as among China's "Top Global Brands." In 20xx, for the fourth consecutive year, Haier was ranked first in terms of overall leadership among mainland Chinese companies in the Wall Street Journal Asia's annual survey of Asia's 200 Most Admired Companies. In March 20xx, the Financial Times once again added Haier to its list of Top 10 Chinese Global Brand Names withsurvey respondents ranking Haier number one in terms of product quality, trust, innovation, management, and branding. In May 20xx, Haier ranked 13th on Forbes' Reputation Institute Global 200 list.As of June 20xx, the company has been awarded 8333 patents, with 1996 for Haier design team inventions. In 20xx alone Haier obtained 875 patents; 502 were invention patents.Haier has participated in theinstitution and modification of nine international standards, as well as 152 national and 425 industry standards, with three international standards set to launch in the near future. Of all the Chinese household appliance companies, Haier by far leads the way in the creation of international, national, and industry standards. Haier management models such as "OEC," "market chain," and "Integration of Individuals and Goals" have been case studies at Harvard Business School, the University of Southern California; IMD in Lausanne, Switzerland; INSEAD in France, and Kobe University. Haier's "market chain" management model has been included in the European Union's case study library.海尔公司英文简介(三)Company’sbrief introduction Mainproducts DevelopmentStrategy Publicservice, welfare undertaking(公益事业) Introduction 1984:beingestablished Turnover：135，700，000，000CNY Patent：more than 10，000 Brandvalue：8，000，000，000 CNY Internet’sWorld Famous Brand(互联网时代的知名品牌):satisfy customers’ needs OneSingle Integrated Mode(人单合一模式)：sell service instead rewarding:“China Innovative Company” Reputation Occupy6.1% whiteapplicant market under marketingsurvey Euromonitor(欧睿国际)in 20xx firstbrand globalwhite applicants, refrigerator winecabinet globalmanufacturer firstplace China’smost valuable brand rankings (中国最有价值品牌排行榜)last yearsProducts Washing Machine Wine Cabinet (酒柜) Others Computer Refrigerator Others Products Strongemission gas water heater Hanging air conditioning Cupboard Freestanding refrigerator Freestanding washing machine Disinfection cabinet Cabinet air conditioner Embedded air-conditioning Freestanding dishwasher Freestandingwine cooler Embedded dishwasher Display cabinet icebar Stand-alone dry cleaning machine Freezer Wall-type electric water heater Range hood Side suctionhood Large electric water heater Gas stove High-end oven Development Strategy Brandstrategy(1984~1991)：produce refrigerator only, accumulate management experience Diversification(多元化)strategy(1992~1998)：one product variousproductInternationalstrategy(1998~20xx)： being sold mainglobal economic area market Globalstrategy(20xx~now)：creating different kinds HaierBrand------adjust differentcountries worldCulture racehorses. (人人是人才，赛马不相马) youmust confirm his hervalue, provided employees create value clients.Public service, welfare undertaking greenenvironmental protection hopeproject :129 Hope School onlyglobal sponsor 20xxBeijing Olympic Games Povertyalleviation (扶贫) disabledactivities (助残) HaierBrothers” Thanks---来源网络整理，仅供参考。
海尔公司英文简介课件知识讲解
Introduction
1984:being established Turnover：135，700，000，000 CNY Employees：70，000 Patent ：more than 10，000 Brand value：8，000，000，000 CNY The Internet’s World Famous Brand(互联网
Occupy 6.1% in the white applicant market under the marketing survey of Euromonitor (欧睿国际）in 2010
The first brand of global white applicants, refrigerator and wine cabinet
Contents
Company’s brief introduction Reputation in the world Main products Development Strategy Culture service, welfare undertaking(公
益事业）
时代的知名品牌）:satisfy customers’ needs One Single Integrated Mode(人单合一模式）：
sell service instead of products -----rewarding: “China Innovative Company”
Reputation
The key of management ---you must confirm his or her value, provided employees create value for clients.
海尔集团公司英文百科
Content outline:pany profile2.the company introduced CEOpany industry4.the products of the company5.how to promote Haier products6.the modes of transport7.Haier washing machine Questionnairecompany profileHaier Group is a leading global set of home appliance solutions provider and virtual-real fusion distributors. The company was founded in Qingdao in 1984.Since the venture, Haier adhere to the user demand as the center of the innovation system to drive the sustainable and healthy development of enterprises, from an insolvent, was on the verge of collapde of the collective small plant development to become the world’s largest household appliance manufacturersOn 2011, Haier Group global turnover of 150900000000yuan,17countries in the world with more than 80000emplyees,Haier users around the world more than 100 countries and regions. In the domain of white goods. Haier Group holds a number of consumer life brand .Which, according to the statistics of Haier brand, has won for three consecutive years the world’s largest sales of household appliances brand(data source: Euromonitor International Euromonitor).In the era of Inter, Haier build open innovation system to support the brand market development, as of 2011,has declared 12318 patents, or 8350authorized patens; cumulative reported77international standard proposal, of which 27 have been published and implemented, is China’s paten applications and submit to international standards of the largest home appliance enterprises. In the gobal domain of white home appliance, Haier is growing as the industry leader and regulators.the company introduced CEO唐浩Haier Group CEOZhang Ruimin, Shandong, Laizhou, a senior economist, University of Science and Techonlogy of China master of business administration, the Haier Group party secretary, the chairman of the board of directors, chief exeutive officer Zhang Ruimin is the founder of Haier Group, the sixteen CPC Central Committee, alternate member.On 1984,Zhang Ruimin from Qingdao City, former home appliance company manger as the Qingdao Refrigerator General factory. He established the “famous brand strategy”,and lead the staff to seize opportunity, accelerate development, created from weak to strong development of a miracle. In 26 years, Haier Group has grown from a deficit of 1470000yuan collective small plant, become the 2007 global turnover of 118000000000yuan of China home appliances brand, and in the world and gained high reputation. In 2008 March, Haier capped second times by “England Financial Time”named “China’s top ten world-class brand”.Haier mottoThe essence of management is not known, but action Forever, trembling with fear, always to be very careful attitudeA journey of a thousand miles begins with a single step Do not discount the quality, the service dose not discount, credit.Capital is a boat, the brand is sail, business is the people, culture is the soulTo seek truth from facts, is to change the mindset problemDare to seek truth from facts, is the problem of improving the ideological realm11. Haier mottoThe essence of management is not known , but action Forever , trembling with fear, always to be very careful attitudeA journey of a thousand miles begins with a single step,the world famous brand in the Do not discount the quality , the service does not discount, credit .Capital is a boat , the brand is sail , business is the people, culture ids the soulTo seek truth from facts, is to change the mindset problemDare to seek truth from facts , is the problem of improving the ideological realmcompany industry1.Haier industryWhite electric productsDigital and personal products groupThe whole kitchenResidentialHome appliances2.White electric productsAs the world's largest white goods group ,Haier's goal is to provide global consumers to enjoy better living life and provide the perfect solution . In order to achieve the global commitment to consumers ,Haier white group relies on own refrigerator , air-conditioner ,washing machine ,water heater, kitchen electric products such as white goods, continuously for consumers around the world to create the new life experience and wonderful life style.3.Digital and personal products groupHaier digital and personal products goup Haier Group to implement the brand strategy of globalization is one of the pillar industries , Haier digital and personal products group line across the appliance ,computer and mobile phone and other fields, is currently the only television big screen, can cover al computer screen and small screen mobile phone manufacturers, By taking the family as the unit of the web end solutions to help users to achieve the Intelligent Cloud Televisions to help users toachieve the Intelligent Cloud Television Center for computer , mobile phone, home appliances, interconnection control , interactive, in order to bring the novel and unique personalized video entertainment intelligent home furnishing life solutions.realized the consumers for high quality living the dream.4.The whole kitchenQingdao Haier galley equipment limited company in 1996 October 1997,mainly engaged in the development ,production and sales of cabinets and integration of Haier househole appliances for the market to provide high-quality kitchen overall, investment 183000000 yuan to build a world-class, Asia's leading digital production base , in the domestic first proposed the ' one cabinet appliances, a service station satisfaction " sales philosophy, known as "the Chinese kitchen bathroom industry leader "5.ResidentialHaier estate adhering to the "creation of resources, reputation as a global "Haier spirit , though the "product innovation, create value ,to create a system " strategic approach, and strive to achieve "tamp foundation,integrated innovation , speed rise " development strategy. 2009 Haier estate continuous implementation of fast development, has become the strong cavalcade .Haier estate in 2011 "Chia top 100 real estate enterprise thirty-sixth ", the growth of TOP 10 second, for four condecutive years won the Chinese real estate enterprises, won the "2010 China estate Lu leader " first name , in Chinese real estate brand value second in North China area .6.Home appliancesThe scope of business environment, the kitchen, personal care in three areas , including the vacuum cleaner, induction cooker ,rice cookers , electric pressure cooker,microwave oven, soya-bean milk machine, water machine, hanging ironing machine such as the 14 major categories of more than 200 products . Fully meet the diverse needs of customers , to provide users with the various forms of life quality solution , the rapid development of the Haier home appliances is committed to the growth of the industry the first brand of high -end home appliances !the products of the company7.Haier products海尔的形象术语——真诚到永远Product technology1.Break the traditional refrigerator two district pattern multi zone precise temperature controlFood temperature preservation requirements vary.Haier refrigerator precision control area technology,can be different according to different storage temperature food positioned on each temperature area,according to need to be able to control temperature precisely,accurate fresh smell.2.Induction of Vc from fresh fresh freshA general refrigerator storage vegetable & fruit usually encounter water and nutrient loss,perishable.Haier refrigerator unique Vc induced preservation technology,sustained release induced by Vc preservation factor can neutralize the vegetable & fruit due torespiration releases ethylene gas,reduce the loss of the nutrient components of fresh vegetable & fruit,more durable.3.Air frost free technology to achieve the best preservation effectHaier high-end refrigerators using advanced fully air cooling technology,so that the refrigerator each corner can rapid and uniform cooling, without defrosting;air through the multiplexer controlled precision air duct system,seal water in skin,does not destroy nutrients,achieve the best preservation effect.4.The utility is convenient science and technologyA general refrigerator storage of frozen meat is often very hard,after thawing nutrition with blood flow lost.Haier refrigerator has a 007fresh frozen zone,fresh meat into, open-18c cryogenic frozen ,not the loss of nutrition juice.Food frozen after appearing,automatically transferred to-7c thermostatic preservation,without thawing readily cut.Protection measuresRefrigerator placedRefrigerator placed position is chosen should avoiddirect sunlight,good ventilation,and the wall to keep at a distance,to facilitate the operation of refrigerators produced heat can circulateCheck the tightnessAlways check the refrigerator seal,if the deformation will affect the degree of closure,dovetail,caused by cold air leakage,thereby increasing the power consumption.If the distortion is serious,should be timely repair replacement In addition to regular cream.The refrigerator is used for a period of time,will produce some frost,if not regularly defrosting,it will influence the refrigeration effect,and power consumption will also increase,even easy danage of compressor.Therefore,whenever see frost thickness more than 7cm,it should be for defrostingReduce the time of opening door.Whenever you open a door,there will be air conditioning heat exposed,invasion,so it must be running again refrigeration compressor.So as far as possible once took the diverse needs of ingredients,and must act quickly,a box door also do not pull too much angle,as far as possible to reduce the loss of cold air.23.Haier washing machineAccording to the latest consumer survey data shows;Haier washing machine current brand attention reached 4.7%,ranking first in all brand;in the one or two,three level of market and the lock channel in Dalian,Haier washing machine are top, a market share of nearly40%,all this comes from Haier washing machine to be consistent from beginning to end consumers attention24.Haier washing machine introductionThe world as the only one available at the same time scale production of Asian wave wheel,European roller,America stirring type and double power washing machine of professional production enterprises,Haier washing machine has twenty-six series, more than 6000 varieties,annual production capacity of 13000000 units,annual sales volume,sales are up,is the most steady development,the most competitive brand of washing machine,known as China's washing machine industry leader.In September 1,2005,by the State Quality Inspection Administration and the Chinese famous brand strategy promotion committee jointly organized the firstChinese world famous brand product is announced,Haier washing machine successfully selected for China to create the first world famous brand of washing machine.25.The technology of washing machine:V6steam ironing technology ease fold reduction elastic With the development of science and technology,drying technology development.Haier washing machine technology innovation,following the wind drying,hot air drying,drying steam three generation of V6 steam ironing technology,smooth folds,restore elasticity,completely solve the traditional drying method takes too much time,not all,drying clothes damage and other problems,intimate care of your life.26."Zero carbon core"static frequency low carbon life Haier washing machine combined with GE 's first"zero carbon core"frequency conversion technology,realize the drive and motor structure technical innovation,into the revolutionary zero carbon conversion era,by outer driving upgrades for the inner drive,efficient washing,energy efficiency and carbon reduction,bring natural quiet green low carbon life.Constant power technology360'uniform cleanHaier united world home appliance giant fisherand common R & D uniform power washing machine,to subvert the traditional horizontal vortex type washing machine,innovation of tumbling washing mode,even deep fiber,water,winding prevention,low wear,initiated the new era of uniformly washing washing machine industry.The technology of washing machine:V6steam ironing technology ease fold reduction elastic With the development of science and technology, drying technology develoment.Haier washing machine technology innovation,following the wind drying,hot air dring,drying steam three generation technology of the new generation of V6 steam ironing technology,smooth folds,restore elasticity completely solve the traditional drying method takes too much time,not all,drying clothes damage and other problems,intmate care of your life.How to promote Haier products1.Haier Group brand value2.the development history of Haier refrigerator3.EER value of Haier refrigerator4.Haier refrigerator configuration5.Haier refrigerator products after sale service6.at the same time we must grasp the related knowledge of other brand refrigeratorModes of transportThe haier refrigerator belongs to large objects so we can use the railroad and highway transportation.Raliway transportation1)Transport capacity2)Running speed3)Low transportation cost4)Transport often is good5)With low energy consumption6)Good generalityHighway transportaion1)Flexibility,strong adaptability2)Can realize the “door to door”directtransportation3)In the mid or short-distance transport,deliveryspeedHaier washing machine questionnaire:1.Do you like what type of washing machine?A.)The impellerB.)DrumC.)Double cylinder washing machine2.Do you think the washing machine wear is the major cause of what?A.)Washing process clothing with the water,turning around,fricyion around the barrel causes wearB.）During washing,clothes are piled up in the bottom of the washing machine,and the bottom of the barrel rotates about friction caused by wear and tearC.) Washing clothes piled together in a small space,leading to clothing and clothing wear. 3．Do you think what kind of washing machine wear more?A.)The impellerB.)DrumC.) Double cylinder washing machine4.)Are you aware of the problem of uneven washing machineA.)YesB.)No5.You buy the washing machine is the most important?A.)Evenness and cleannessB.）The clothes wear degreeC.)Energy efficiency ratingD.)Washing efficiencyE.)PriceF.)Appearance6.If the recent organization of Haier washing machine group purchase,do you have a plan？If you want ,the washing machine is what kind if?Hoping to get preferential?Please fill in the:(＿＿＿＿＿＿＿＿＿＿＿＿＿＿)Name(______)Sex(___)Female(___)Age(___) Occupation（____）E-mail(______)Telephone(_______)Income(__ ____)GOOD BYE HAIER I LOVE YOU!21。
haier
• Crisis, Haier air conditioning to maintain the calm. The same as the sale of seafood to sell airconditioning"cautioned Zhang, CEO of Haier airconditioned people to do. This is due to the psychological needs of consumers have made the request, that is to be guaranteed at any time, Haier air-conditioned new technologies and products, ultimate goal is to achieve zero inventory Haier air-conditioning under the Demand for. • 危机面前，海尔空调保持着冷静。 要像卖海鲜一样来卖空调”，张瑞敏首席执行官这样 告诫海尔空调人。这是基于对消费者心理需求的掌握提出 来的要求，即在任何时候都要保证海尔空调的技术与产品 新鲜，最终是要实现海尔空调零库存下的即需即供。
• We are proud as a chinese that different parts of the world, different nationalities, different colored Haier people, and with different languages , speak in a the
strongest voice: "Haier,
the 不同国籍、不同肤色的海尔人， 用不同的语言向着新世纪发出一个共同的最强音：
公司简介（中英对照）
公司简介（中英对照）海尔集团是世界白色家电第一品牌、中国最具价值品牌。
海尔在全球建立了29个制造基地，8个综合研发中心，19个海外贸易公司，全球员工总数超过6万人，已发展成为大规模的跨国企业集团。
海尔集团在首席执行官张瑞敏确立的名牌战略指导下，先后实施名牌战略、多元化战略和国际化战略，2005年底，海尔进入第四个战略阶段——全球化品牌战略阶段。
创业24年的拼搏努力，使海尔品牌在世界范围的美誉度大幅提升。
2009年，海尔品牌价值高达812亿元，自2002年以来，海尔品牌价值连续8年蝉联中国最有价值品牌榜首。
海尔品牌旗下冰箱、空调、洗衣机、电视机、热水器、电脑、手机、家居集成等19个产品被评为中国名牌，其中海尔冰箱、洗衣机还被国家质检总局评为首批中国世界名牌。
2008年3月，海尔第二次入选英国《金融时报》评选的“中国十大世界级品牌”。
2008年6月，在《福布斯》“全球最具声望大企业600强”评选中，海尔排名13位，是排名最靠前的中国企业。
2008年7月，在《亚洲华尔街日报》组织评选的“亚洲企业200强”中，海尔集团连续五年荣登“中国内地企业综合领导力”排行榜榜首。
海尔已跻身世界级品牌行列，其影响力正随着全球市场的扩张而快速上升。
据世界著名消费市场研究机构欧洲透视（Euromonitor）发布最新数据显示，海尔在世界白色家电品牌中排名第一，全球市场占有率5.1%。
这是中国白色家电首次成为全球第一品牌。
同时，海尔冰箱、海尔洗衣机分别以10.4%与8.4%的全球市场占有率，在行业中均排名第一。
在智能家居集成、网络家电、数字化、大规模集成电路、新材料等技术领域，海尔也处于世界领先水平。
“创新驱动”型的海尔致力于向全球消费者提供满足需求的解决方案，实现企业与用户之间的双赢。
截止到2009年年底，海尔累计申请专利9738项，其中发明专利2799项，稳居中国家电企业榜首。
仅2009年，海尔就申请专利943项，其中发明专利538项，平均每个工作日申请2项发明专利。
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• 海尔集团
• 【海尔集团】是中国青岛的一家大型的家电制造 企业，在世界同行业中处于技术领先水平，海尔 品牌是中国最具价值的品牌，海尔集团是中国最 具世界竞争力的家电集团，连续多年列中国企业 500强前30位。海尔集团在首席执行官张瑞敏确 立的名牌战略指导下，先后实施名牌战略、多元 化战略和国际化战略，现在海尔在欧美、中东、 日本等国家和地区都有子公司或销售网点，已进 入全球化品牌战略阶段。
二、发展概况
• 旗下拥有240多家法人单位，在全球30多 个国家建立本土化的设计中心、制造基地 和贸易公司，全球员工总数超过五万人， 重点发展科技、工业、贸易、金融四大支 柱产业，已发展成全球营业额超过1000亿 元规模的跨国企业集团。
• 1993年，海尔品牌成为首批中国驰名商标；2006 年，海尔品牌价值高达749亿元，自2002年以来，
• Inspection and Quarantine has named Haier refrigerators and washing machines as among China's "Top Global Brands." In 2006, for the fourth consecutive year, Haier was ranked first in terms of overall leadership among mainland Chinese companies in the Wall Street Journal Asia's annual survey of Asia's 200 Most Admired Companies. In March 2008, the Financial Times once again added Haier to its list of Top 10 Chinese Global Brand Names with survey respondents ranking Haier number one in terms of product quality, trust, innovation, management, and branding. In May 2008, Haier ranked 13th on Forbes' Reputation Institute Global 200 list
管理还被纳入欧盟案例库。海尔“人单合一”发展模式
为解决全球商业的库存和逾期应收提供创新思维，被国
际管理界誉为“号准全球商业脉搏”的管理模式。 面
对新的全球化竞争条件，海尔确立全球化品牌战略、启
动“创造资源、美誉全球”的企业精神和“人单合一、
速决速胜”的工作作风，挑战自我、挑战明天，为创出
中国人自己的世界名牌而持续创新！
• Guided by the branding strategy of CEO Zhang Ruimin, Haier has advanced through the 'brand building,' 'diversification,' and 'internationalization' stages, and since 2005 has embarked on the fourth stage: "Global Branding." Haier has enjoyed a growing international reputation over the past 24 years. 19 of the companies products, including refrigerators, air conditioners, washing machines, televisions, water heaters, personal computers, mobile phones, and kitchen appliances have been rated as "Top Brands" in China, and China's General Administration of Quality Supervision,
用户之间的双赢。目前，海尔累计申请专利突破7000项（其中发
明专利1234项）。在自主知识产权基础上，海尔主持或参与了
115项国家标准的编制修定，制定行业及其它标准397项。海尔
“防电墙”技术正式成为电热水器新国家标准，海尔空调牵头制
定“家用和类似用途空调安装规范”。在国际上，海尔热水器
“防电墙”技术、海尔洗衣机双动力技术等六项技术还被纳入
• As of June 2008, the company has been awarded 8333 patents, with 1996 for Haier design team inventions. In 2007 alone Haier obtained 875 patents; 502 were invention patents.Haier has participated in the institution and modification of nine international standards, as well as 152 national and 425 industry standards, with three international standards set to launch in the near future. Of all the Chinese household appliance companies, Haier by far leads the way in the creation of international, national, and industry standards
六、企业文化
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1.有生于无——海尔的文化观
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2.海尔企业文化 海尔企业精神、工作作风诠释
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人人是人才，赛马不相马——海尔的人才观
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3.人人是人才 赛马不相马 授权与监督相结合 人材、人才、
人财 今天是人才，明天就未必还是人才 TVM：海尔的“全员增
值管理”
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4.先谋势，后谋利——海尔的战略观
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发展战略创新的四个阶段 吃“休克鱼” 三个方向的转移 东
方亮了再亮西方 先有市场，再建工厂
•
5.海尔模式：人单合一
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什么是人单合一 人单合一与T模式 T模式的推进 T模式的4T
• 6.企业如同斜坡上的球——海尔管理法 斜坡球体论 什么叫做不简单？什么叫做不容易？ 日事日毕，
Haier is the world's fourth largest white goods manufacturer and is the official home appliances
sponsor of the Beijing 2008 Olympic Games.
• 29 manufacturing plants (24 overseas), 8 design centers (5 overseas) and 16 industrial parks (4 overseas). Consistent with Haier's position as a global brand, the company employs over 50,000 people around the world. In addition, Haier boasts a 58,800-strong sales network which last year accounted for a global turnover of 118 billion RMB (16.2 billion USD).
海尔品牌价值连续四年蝉联中国最有价值品牌榜
首。海尔品牌旗下冰箱、空调、洗衣机、电视机、 热水器、电脑、手机、家居集成等18个产品被评
为中国名牌，其中海尔冰箱、洗衣机还被国家质 检总局评为首批中国世界名牌，[1]2009年，海尔
冰箱入选中国世界纪录协会世界冰箱销量第一， 创造了新的世界之最。2005年8月30日，海尔被
英国《金融时报》评为“中国十大世界级品牌” 之首。2006年，在《亚洲华尔街日报》组织评选 的“亚洲企业200强”中，海尔集团连续第四年
荣登“中国内地企业综合领导力”排行榜榜首。
海尔已跻身世界级品牌行列，其影响力正随着全 球市场的扩张而快速上升。
三、市场地位
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据中国最权威市场咨询机构中怡康统计：2006年，海尔在中
一、企业简介
• 海尔集团总部在中国青岛.海尔集团是 世界第四大白色家电制造商。 它与IT行业 的联想、化妆品行业的贝雅诗顿、乳制品 行业的蒙牛、网络行业的阿里巴巴等都是 行业的顶级品牌.也是中国最具价值品牌。 该企业在中国企业联合会、中国企业家协 会联合发布的2006年度中国企业500强排名 中名列第二十五，2007年度中国企业500强 排名中名列第二十八。
• Haier management models such as "OEC," "market chain," and "Integration of Individuals and Goals" have been case studies at Harvard Business School, the University of Southern California; IMD in Lausanne, Switzerland; INSEAD in France, and Kobe University. Haier's "market chain" management model has been included in the European Union's case study library.