SWOT分析模型(英文版)
SWOT分析模型-中英文版
《SWOT分析模型》－职业技能精进UTM HRWilsonLiu课程目标•SWOT分析法（也称TOWS分析法、道斯矩阵）即态势分析法，20世纪80年代初由美国旧金山大学的管理学教授韦里克提出，经常被用于企业战略制定、竞争对手分析等场合。
•SWOT analysis (also known as TOWS analysis, Dawes matrix) that trend analysis, the early 20th century by the United States 80 University of San Francisco professor of management Weihrich proposed, is often used for corporate strategy development, competitor analysis and so on .•让所有学员能清晰的了解SWOT的分析法，并运用在实际中,精进自身的管理技巧.•So that all students can clearly understand the SWOT analysis method, and use in practice, sophisticated self-management skills.课程大纲SWOT分析模型简介(Introduction to SWOT analysis model) SWOT模型含义介绍(SWOT model describes the meaning) SWOT分析模型方法(Method of SWOT analysis model)SWOT分析步骤(SWOT Analysis Steps)应用SWOT分析法的简单规则(SWOT analysis of the simple application of the rules)SWOT模型的局限性(Limitations of SWOT model)SWOT案例(SWOT example)•在现在的战略规划报告里，来自于麦肯锡咨询公司的SWOT分析，包括分析企业的有所（Strength）、劣势（Weakness）、机会（Opportunity）和威胁（Threats）。
SWOT分析模型-中英文版
《SWOT分析模型》－职业技能精进UTM HRWilsonLiu课程目标•SWOT分析法（也称TOWS分析法、道斯矩阵）即态势分析法，20世纪80年代初由美国旧金山大学的管理学教授韦里克提出，经常被用于企业战略制定、竞争对手分析等场合。
•SWOT analysis (also known as TOWS analysis, Dawes matrix) that trend analysis, the early 20th century by the United States 80 University of San Francisco professor of management Weihrich proposed, is often used for corporate strategy development, competitor analysis and so on .•让所有学员能清晰的了解SWOT的分析法，并运用在实际中,精进自身的管理技巧.•So that all students can clearly understand the SWOT analysis method, and use in practice, sophisticated self-management skills.课程大纲SWOT分析模型简介(Introduction to SWOT analysis model) SWOT模型含义介绍(SWOT model describes the meaning) SWOT分析模型方法(Method of SWOT analysis model)SWOT分析步骤(SWOT Analysis Steps)应用SWOT分析法的简单规则(SWOT analysis of the simple application of the rules)SWOT模型的局限性(Limitations of SWOT model)SWOT案例(SWOT example)•在现在的战略规划报告里，来自于麦肯锡咨询公司的SWOT分析，包括分析企业的有所（Strength）、劣势（Weakness）、机会（Opportunity）和威胁（Threats）。
SWOT_analysis 优劣势分析 (英文)
For the external factors (OT)
High
Probability of occurrence
Low
Seriousness of Impact
Low
High
an organization.
TIPS
Consider this from the technologists point of view and from the point of view of the people who will use the data.
Don't be modest. Be realistic. If you are having any difficulty with this, try writing down a list of the characteristics of Earth observation missions and data products. Some of these will hopefully be strengths!
Opportunities and threatnds in the competitive
environment
Trends in the technological environment
Trends in the socio-cultural environment
Developments in science and technology. Changes in markets on both a national and international scale. Changes in government policy e.g. removal of international trade barriers, signing Kyoto
SWOT分析法8大经典案例（中英文双语版）
SWOT分析法8大经典案例（中英文双语版）注：以下的SWOT分析案例并不是最新的，但仍有参考和借鉴价值。
案例一：中国电信的SWOT分析在已经过去的一年里，中国电信的新闻热点、焦点不断。
电信资费的调整、中国电信南北大分拆以及中国电信将面临入世挑战等让人们瞩目。
在新的一年里，中国电信又将上演一场“与狼共舞”的惊险剧目。
面对激烈的市场竞争，对中国电信进行SWOT分析,也许能让大家对中国电信未来的发展有一个清醒的、客观的认识。
中国电信的优势(strength)和劣势(weakness)分析自20世纪80年代中期起，中国电信经历了近20年的高速发展，已经形成了规模效益。
尽管此间经历了邮电分营、政企分开、移动寻呼剥离、分拆重组等一系列的改革，但在中国的电信业市场上，中国电信仍具有较强的竞争和发展优势。
主要表现在客户资源、网络基础设施、人才储备、服务质量等方面：1、中国电信市场引入竞争机制后，中国电信与中国移动、中国联通、中国网通等运营商展开激烈竞争。
中国电信南北分拆后，在保留原有大部分固定电话网和数据通信业务的同时，继承了绝大部分的客户资源、保持良好的客户关系，在市场上占领了绝对的优势。
1.79亿的固定电话用户，1500多万的数据通信用户，为中国电信发展业务，增加收入奠定了良好的基础。
2、中国电信基础网络设施比较完善。
改革开放20多年来，中国电信己建成了覆盖全国，以光缆为主、卫星和微波为辅的高速率、大容量、具有一定规模、技术先进的基础传输网、接入网、交换网、数据通信网和智能网等。
同时DWDM传输网，宽带接入网相继建设数据通信网络和智能网不断扩容。
中国电信的网络优势已经成为当前企业发展的核心能力，同时具备了向相关专业延伸的基础和实力。
3、中国电信在发展过程培养和储备了一大批了解本地市场、熟悉通信设备的电信管理和技术的能力较高、结构合理的管理和专业人才。
同时中国电信还积累了大量丰富的运营管理经验，拥有长期积累的网络管理经验、良好的运营技能和较为完善的服务系统。
英文版品牌swot分析
We should make advanced business philosophy as a leader, the audience market as the main guide ,a high level of production technology as a means ,establish brand TV model as the goal, comprehensive reform, and create a new situation of diversified development
数字电视 ，IPTV，手机电视等
With entertainment-oriented Hunan satellite TV in the big events, serious events (such as the 2008 snow storms, earthquakes, and so on), should seek for their own perspective, to guide public opinion trends.
Because the network has the advangtage of promptness, and can be selective and interactive, large amounts of information to meet the different needs of various audiences, cause diversion to the viewers at the same time, limited advertising market is devour. TV's potential competitors are also increasing, including digital TV, IPTV, mobile TV and etc.
swot分析英文版
SWOT Analysis:Advantage Analysis:1 product development innovation ability(1) Porsche has more than 50 years of racing experience, accumulated a lot of technical expertise.(2) Porsche hired some of the world's most outstanding design talent, the continued development of advanced technology2 the quality of the products among the forefront of the auto industryThe pursuit of quality. Porsche process and design strategy in the first place3 brand benefits, brand loyalty has loversPorsche emphasize the design, development and promotion, so as to maintain its reputation for excellence, innovation, and other characteristics of the outstanding European descent, makes people choose it.4 the price is relatively cheap, is the "civilian" supercar.Porsche with existing technology and technology continues to develop, so it can at relatively low prices lead to more reliable performance. Compared with the super sports car, such as Ferrari FXX, it cost about $500000, and close to the Porsche Yurbo is about as low as $100000.5 The success of diversification broughtIn the America market, SUV started to become mainstream, Porsche decided its product line extension, the diversification of production, the product will continue to promote the Cayenne -- Porsche growth in the next few years.6 The strategy is the core competitiveness of difference(1)the unique product positioning -- taking sports as the main products, and is famous for its fashion noble and excellent performance; (2) unique customer orientation -- the annual income of over $380000, pay attention to innovation and independent customer (3) unique price -- the price is relatively cheap, is the "civilian" super the car (4) to meet customer needs as the premise and innovative technologyDisadvantage Analysis：1 The traditional model of high fuel consumption, not improvedIt is estimated America environmental protection agency, in the 90's of the twentieth Century 911Turbo, the fuel consumption of 18 miles per gallon but in 2010 it reached 24~25 per gallon of fuel consumption. Although Porsche efforts to reduce fuel consumption, but new products from the design view, the effect is not good, fuel consumption remains a serious problem.2Financial structure debtPorsche since 2005 the acquisition of a large number of public shares, at the same time in very difficult economic crisis, as of 2009 1 at the end of the month, Porsche has been difficult to maintain the production and operation of funds. By the public after the acquisition, Porsche still need to restructure and improve financial structure.Opportunity Analysis:1.The Volkswagen Group's acquisitionThe public to buy Porsche from the capital chain crisis, and promote its further development. Public management are eager to improve the mass of other brands use Porsche expertise, so the public to provide more resources and platform for the development of Porsche, such as by its distribution channels.2.Germany's economic support.Germany is the world's third largest exporter, union members are protected by the labor law, and received wide support.3.Analysis of market segments.Segment market, competition is not a big amount. Many potential competitors because there is no sufficient funds to invest in manufacturing and Porsche comparable to the car, and withdraw from the competition in the market segment.4. fashion trendIn the luxury and high-end market, the pursuit of fashion is the nature of the buyer. All along, the roadster as fashion representative, therefore, as Porsche car enterprises, have good market prospects.5.The development of the Chinese sports industry.On the one hand. As the world's fastest growing economy Chinese, Chinese government also plans to gradually promote the appreciation of the RMB, the export market, with huge development potential. On the other hand, Chinese area sports car market in the initial stage of development, its sales in 2009 ~2010 annual rate of 72%, Porsche accounted for about 15.6% of total sales, in 2~3 years, China Porsche will become the largest consumer market.6.Analysis of sports car industry conditions.The car industry is a capital intensive industry, economies of scale, international expansion will lead to greater market penetration level, will also increase, so Porsche where the industry itself is Porsche provides a good environment of the industry.7.The strategic alliance support.Porsche purchased some shares of MHP's assets as a strategic alliance, Porsche allows MHP to provide consulting and process for its improvement measures, which helps Porsche learn new business technology and the production process improvement, the ability of production at the same time the Porsche Cayenne in the Leipzig area is located in Germany in the same production line the same factory, CarreraGT and Panamera.Threat Analysis:1, the economic situation and the decline in oil prices. From the beginning of 2007, the economic situation gradually decline, rising unemployment, resulting in declining consumer purchasing power; at the same time, oil prices reached a record high, up to $100 a barrel. Consumers are very sensitive to the price decline, thus resulting in the demand for consumers to buy, Porsche sales will be affected.2, improve the America average fuel economy (CAFE). According to statistics, Porsche largest market is America, 2009-2010 years 26% of its sales from America. However, the average fuel economy standard in 2020 will be the implementation of American (CAFE) not only improves fuel consumption standards, but also substantially increase the amount of fines; and the fuel consumption is relatively large Porsche. This will make Porsche in USA the substantial decline insales, not even sales.3.Many car manufacturers to seize the market China. As the fastest growing economy in the country Chinese, has great potential, so many car manufacturers will accelerate the pace of the market to seize the Chinese, which has Chinese as expansion area is very important to the Porsche China said, facing greater competitive pressures and risks.4.The government increased Foreign Company review. Porsche vigorously expand in Chinese, however China government has added to the Foreign Company's review, make its investment in China facing more uncertainty。
SWOT分析法8大经典案例(中英文双语版)
SWOT分析法8大经典案例(中英文双语版)注：以下的SWOT分析案例并不是最新的，但仍有参考和借鉴价值。
案例一:中国电信的SWOT分析在已经过去的一年里,中国电信的新闻热点、焦点不断。
电信资费的调整、中国电信南北大分拆以及中国电信将面临入世挑战等让人们瞩目。
在新的一年里，中国电信又将上演一场“与狼共舞”的惊险剧目。
面对激烈的市场竞争,对中国电信进行SWOT分析,也许能让大家对中国电信未来的发展有一个清醒的、客观的认识。
中国电信的优势(strength）和劣势(weakness）分析自20世纪80年代中期起,中国电信经历了近20年的高速发展，已经形成了规模效益。
尽管此间经历了邮电分营、政企分开、移动寻呼剥离、分拆重组等一系列的改革，但在中国的电信业市场上,中国电信仍具有较强的竞争和发展优势。
主要表现在客户资源、网络基础设施、人才储备、服务质量等方面：1、中国电信市场引入竞争机制后，中国电信与中国移动、中国联通、中国网通等运营商展开激烈竞争.中国电信南北分拆后，在保留原有大部分固定电话网和数据通信业务的同时,继承了绝大部分的客户资源、保持良好的客户关系，在市场上占领了绝对的优势。
1.79亿的固定电话用户,1500多万的数据通信用户，为中国电信发展业务,增加收入奠定了良好的基础。
2、中国电信基础网络设施比较完善.改革开放20多年来,中国电信己建成了覆盖全国，以光缆为主、卫星和微波为辅的高速率、大容量、具有一定规模、技术先进的基础传输网、接入网、交换网、数据通信网和智能网等。
同时DWDM传输网，宽带接入网相继建设数据通信网络和智能网不断扩容。
中国电信的网络优势已经成为当前企业发展的核心能力，同时具备了向相关专业延伸的基础和实力。
3、中国电信在发展过程培养和储备了一大批了解本地市场、熟悉通信设备的电信管理和技术的能力较高、结构合理的管理和专业人才。
同时中国电信还积累了大量丰富的运营管理经验,拥有长期积累的网络管理经验、良好的运营技能和较为完善的服务系统。
简述swot模型
简述swot模型
SWOT模型是一种广泛应用的管理分析工具,其英文全称是Strengths、Weaknesses、Opportunities、Threats,中文意为优势、劣势、机会和威胁。
SWOT模型重点在于对企业、组织和项目的内部和外部环境进行分析,明确自身的优势和劣势,以及外在的机会和威胁。
该模型共分为四个部分：
1. 优势（Strengths）：指企业、组织或项目的优点和优势,例如品牌形象、技术实力、市场份额、团队素质等。
其中,优势有助于企业或组织在竞争中获得优势。
2. 劣势（Weaknesses）：指企业、组织或项目的缺点和不足,如管理不善、生产工艺落后、产品质量不佳、盈利能力较弱等。
要避免和扭转劣势,提高竞争力。
3. 机会（Opportunities）：指与企业、组织或项目有关的外部机遇,如市场扩张、技术进步、政策支持、行业趋势等。
要及时把握机会,实现企业或组织发展。
4. 威胁（Threats）：指企业、组织或项目所面临的外部威胁,例如市场竞争加剧、新的市场进入、法律法规变化、自然灾害等。
要预测和规避威胁,保持企业或组织健康发展。
通过对这四个方面的分析,企业、组织或项目可以确定自身的优势和劣势,制定合理的战略和对策,提高竞争力和发展机会。
SWOT分析模型(英文版)-PPT精选文档16页
A SWOT analysis helps you match your company’s resources and capabilities to threats and opportunities in the competitive environment.
SWOT analysis can be very subjective, but adding weighting and criteria to each factor increases the validity of the analysis. Also completing the SWOT matrix can help you pick the best strategy to implement.
8. Match internal weaknesses with external threats and record the resulting Weaknesses-Threats Strategies.
At this point in the process, you’ll have a significant list of potential strategies. You’ll need to weigh the impact of the various factors in your analysis and select the most feasible strategy to implement. Ideally, you’ll select a SO strategy, but often you’ll need to implement one of the other three types of strategies to overcome a weakness or address a threat before being in a position to implement a S-O strategy.
个人swot分析范文英文个人SWOT分析法
个人swot分析范文英文个人SWOT分析法发个范例给你，供你参考：个人SWOT分析一、个人概况基本情况：**，女，*年*月考入**专业，将在**年7月毕业。
二、内外部环境分析1、内部环境分析优势Strengths 劣势Weakness1. 做事比较认真，有浓厚的学习兴趣和一定的实力，尤其在本专业方面有着浓厚的兴趣。
1. 对事新鲜感总是起到主导作用，不能坚守。
2. 乐观积极的生活态度, 善于发现事物和环境乐观积极的一面。
2. 在与人沟通的过程中，往往出现欠考虑的表达内容。
3. 富有极强的责任心、并且喜欢做相关的工作，能够有计划地安排工作内容。
3. 做事不够果断，尤其事前作决定的时候老是犹豫不决。
4. 对一切问题有寻根究底的兴趣，一定要将事情想清楚，并喜欢思考问题，分析能力强，有创新思维。
4. 组织能力和管理人员的经验欠缺5. 有较强的竞争意识，能充分主动得利用环境资源，即与环境的交互能力强。
5. 做事有时拖拉，不够雷厉风行，总是拖到最后时间才紧急处理。
6. 有一定的书面表达能力，逻辑思维性和条理性较强。
6. 尽管在校期间有所锻炼，但实践经验仍有待丰富。
2、外部环境分析机会Opportunities 威胁 Threats1．我国物流现处于发展阶段，发展的同时对人才的需求也大为增长。
所以我对大学生的 ___是乐观的。
1．距离毕业还有一年的时间，而距离找工作只有半年年的时间，并且找工作的时候并不是用人单位用人高峰期，就业的机会不是很多。
2．加入世贸组织后， ___的国际化形势给个人也提供了更多的机会，可以在更宽广的舞台展现个人优势，比如英语作为国际交流的工具发挥的作用就很大。
2．国际化的环境同时也意味着国际范围的竞争和挑战，对个人素质要求也就更高了，对于英语来说，就不能只满足与听、写，表达能力也至关重要。
3．在学校还有很多的学校机会，身边很多优秀的同学和朋友，有很多向他们学习的机会，并且有构建良好的人际关系的条件。
英语swot分析案例范文
英语swot分析案例范文SWOT analysis is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats involved in a business or project. It allows businesses to identify and understand their internal and external factors, which can impact their performance and success. In this case, I will provide a SWOT analysis of a fictional company, XYZ Inc., which operates in the technology industry.Firstly, let's look at the strengths of XYZ Inc. The company has a strong brand reputation and a loyal customer base. It has a talented and innovative team that is capable of developing cutting-edge technology products. Additionally, XYZ Inc. has a robust financial position and a diverse product portfolio, which gives it a competitive edge in the market. These strengths allow the company to maintain a strong market position and continue to drive growth and profitability.On the other hand, XYZ Inc. also has some weaknesses that need to be addressed. The company's dependence on a few key suppliers for critical components poses a risk to its supply chain. Furthermore, its limited global presence and distribution network hinder its ability to reach new markets and customers. Additionally, the company's high operating costs and heavy reliance on a single product line make it vulnerable to market fluctuations and competitive pressures. These weaknesses could potentially impact the company's long-term sustainability and growth prospects.Moving on to the opportunities, XYZ Inc. has the potential to expand its product offerings and enter new markets, such as emerging economies or untapped customer segments. The increasing demand for technology products and services presents an opportunity for the company to capitalize on new trends and customer needs. Moreover, strategic partnerships and alliances with other industry players could help XYZ Inc. enhance its market presence and gain access to new technologies and resources. These opportunities can enable the company to diversify its revenue streams and drive future growth.However, there are also threats that XYZ Inc. needs to be mindful of. Intense competition in the technology industry and rapid technological advancements pose a threat to the company's market position and profitability. Moreover, economic downturns and geopolitical uncertainties can impact consumer spending and business investments, affecting the demand for XYZ Inc.'s products. Additionally, regulatory changes and compliance requirements in different markets can create challenges for the company's operations and expansion plans. These threats require proactive risk management and strategic planning to mitigate their potential impact on the business.In conclusion, a SWOT analysis of XYZ Inc. reveals its strengths, weaknesses, opportunities, and threats in the technology industry. By leveraging its strengths and addressing its weaknesses, the company can capitalize on opportunities and mitigate potential threats to achieve sustainable growth and success. This analysis provides valuable insights for XYZ Inc. to make informed strategicdecisions and drive its business forward in a competitive and dynamic market environment.。
SWOT分析模型(英文版)共16页
Strengths
Opportunities
StrengthOpportunity strategies
Weaknesses
WeaknessOpportunity strategies
Threats
Strength-Threat strategies
WeaknessThreat strategies
A SWOT analysis helps you match your company’s resources and capabilities to threats and opportunities in the competitive environment.
SWOT analysis can be very subjective, but adding weighting and criteria to each factor increases the validity of the analysis. Also completing the SWOT matrix can help you pick the best strategy to implement.
Competitive Analysis
Who are my competitors?
How do I analyze them?
SWOT Porter’s Five Forces
Strategic Group Maps
PEST analysis
SWOT analysis and SWOT matrix
A SWOT analysis helps you match your company’s resources and capabilities to threats and opportunities in the competitive environment.
SWOT分析模型(英文版)PPT
SWOT Porter’s Five Forces
Strategic Group Maps
PEST analysis
SWOT analysis and SWOT matrix
A SWOT analysis helps you match your company’s resources and capabilities to threats and opportunities in the competitive environment.
Strengths
Opportunities
StrengthOpportunity strategies
Weaknesses
WeaknessOpportunity strategies
Threats
Strength-Threat strategies
WeaknessThreat strategies
A SWOT analysis helps you match your company’s resources and capabilities to threats and opportunities in the competitive environment.
SWOT analysis can be very subjective, but adding weighting and criteria to each factor increases the validity of the analysis. Also completing the SWOT matrix can help you pick the best strategy to implement.
Strengths
个人swot分析(全英文版)
Personal Marketing Plan1.Personal backgroundEunice, female, born in 1988, started studying in the first major of Public Administration in South China Agricultural University in September 2007, and started the dual degree in major of Electronic Information Engineering in September 2009, finally finished the two degrees at the same time and graduated in June 2011, studying MBA program in Arkansas State University now.2. Analysis insight(1) Strengths:* As an international student, I can speak foreign language naturally. Especially China is becoming a huge market with full of potential.*I communicate well with my team. I treat people sincere and good at listening to others and synthesizing their ideas. I’m so attentive that I always consider things with more perspectives and make ideas into practical plans. For example: I formed a team with two classmates from Indian to work on the projects those professor orders. Although we are from different country and our pronunciations are very different, I still can find ways to catch up with them, such as writing it down, repeat their sentences in my word, to make sure I didn’t misunderstand. When we need to organized a meeting, I usually collect all time we will be free, and choosean appropriate time integrating with other factors as rare abortion, good spirits.*I have a strong sense of responsibility. I usually love what I’m working on. I work seriously. Besides I’m willing to learn and good at using what I have learned. That’s why I studied double degree in my undergraduate degree. The knowledge of two different major can helpme premeditate things comprehensive, and the skill that I learned can merge together to help me study overall.*The experience studying about administration makes me have good writing skills. When I worked as a volunteer in the Asian Games Organizing Committee, the Opening statement I drafted was adopted.(2) Weaks:* I lack the sense of competition. When there is someone try to be a team leader, I’ll do my best to help he/she to finish the project perfectly, instead of try to fight to be the leader.* My oral expression is too detailed sometimes. I always try to tell people things from the beginning to the end. That wastes a lot of time and confuses others sometimes.* I work hesitantly, especially when I face to make decisions.*I’m too conservative about work. And I work without enough risk-taking. I need to improve my innovation.* I have little experience in organization and management. I try to work in the society such as working as a secretary in a company’s human resources department, I have n’t predominated the skill to manage or organize.* I need a strict schedule to plan everything, or I’ll stay in ado. This shows obvious when I enjoined the summer vocation, though I decided to learn Japanese at the start of the holiday, I fail to finish it because I didn’t make a rigorous program.3. Analysis outsight:(1) Opportunities：* Analysis on the major, We can learn management methods and techniques more professional than other students. There is no doubt that we will be more professional in management. And all companies need management staff. So demanding from the market, this profession is very promising.*WTO countries are facing a globalization situation, which provide more opportunity in a broader arena to show personal advantage. And the world economy is waking up from the financial tsunami in 2008, that would create more jobs.* It can’t be ignored that the ASU itself provides me with excellent hardware and software conditions. I have opportunity to participate in a number of research projects, applying my knowledge, accumulating more experience, and have many opportunities to contact with senior in industry.* I’m studying with many best students, which makes me have many occasions to learn from them and build good relationships with them.(2) Threats:* Globalization also means that international competition and challenges, companies demands for higher quality to individual. For example: employer hire people who know how to type 30 years ago, but they want employees know how to use computer, even programming.* There are so many excellent candidates participating in this competition while the opportunity is not necessarily equal. That will be a competition not only knowledge, but also for individuals to identify and seize chances to demonstrate my ability to test.3. Strategy(1) SO Strategy:*Keep studying hard to learn more knowledge and skills to improve my core competitiveness. *Participate in job training and corporate recruitment activities to exercise myself.(2) ST Strategy:*Learning expertise, review of engineering knowledge after-school in order to expand interview choices.。
swot分析范文（精选7篇）
swot分析范文（精选7篇）swot分析范文SWOT分析法常常被用于制定集团发展战略和分析竞争对手情况，在战略分析中，它是最常用的方法之一。
下面是小编收集整理的swot 分析范文（精选7篇），希望能够帮助到大家。
swot分析范文1SWOT（Strengths Weakness Opportunity Threats）分析法，又称为态势分析法或优劣势分析法，用来确定企业自身的竞争优势（strength）、竞争劣势（weakness）、机会（opportunity）和威胁（threat），从而将公司的战略与公司内部资源、外部环境可以有机地结合起来。
一、S（1）办事能力强，善于组织各种细节工作，在履行职责的过程中充满动力，做事详细周到、认真负责，行事果断；（2）为人可靠、友好直率、责任心强、性情开朗、精力充沛；（3）注重实际和事实，有较强的逻辑分析能力和客观判断能力；（4）善于先安排计划而后作出行动，力求迅速、高效；（5）独立自主、不轻易依赖他人；（6）文化产业管理专业研究范围广，涉及较多领域的学科，就业领域非常广。
二、W（1）在生活中过分的严苛和关注细节，容易因为某一细节好坏改变对他人的态度；（2）固执己见，不善于接纳他人观点和立场；（3）做事态度过于强硬，习惯用自己的想法去影响甚至改变他人，容易忽视对他人的感知；（4）遇到困难，执着于和自己较劲，不擅长寻求他人帮助，总想独自完成任务，往往费时费力；（5）过分拘泥于规矩，缺乏灵活变通性；（6）文字表达能力较弱；（7）想的很多，做的太少，容易轻言放弃。
三、O（1）近年来，国家相继出台了一系列与文化产业相配套的扶持政策、法规和文件，这些政策的实施对文化产业的发展起到了积极推动作用；（2）文化产业作为当今社会发展的主导产业，在国民经济体系中的地位和作用显得举足轻重；（3）随着人民物质生活水平的提高，文化产品消费成为人们生活中必不可少的一部分，所占分量呈现与日俱增的趋势；（4）文化产业逐渐跳出传统领域，融入宏观经济大格局，实现了同设计服务及相关产业的真正融合发展，向着更加高端、纵深方向不断探索，给传媒人带来了更大的机遇；（5）当今文化产业缺乏既懂媒介运作又可以融入市场运作机制的“复合型”人才，人才需求量大；（6）浙江地区有着丰富的文化资源，地区文化发展前景较好。
SWOT分析法(纯英文版)
Threats
1 some famous brands possess the most part of market shares. 2 the core technology of discoloration is easy to be imitated, if we depend on one straw, we are to be kicked out of the market sooner or later.
SWOT 分析
SWOT ANALYSIS
SWOT 分析
S
Strength
竞争优势
Internal Factor
W 0
T
Weakness
竞争劣势
Opportunity 机会
External factors
Threats
威胁
1 we’ve applied for the national patent(国家专利), and there is nobody but our company that grasps the core technology of discoloration. 2 our technology is mature, thus producing a large number of high-quality production, they are efficient, the effect of discoloration is stable and clothes won’t fade for a long time. 3 this color-changing washing powders are well received in the mainstream market. 4 whatever how dirty your clothes are, they can be cleaned quickly just by putting little our product in them.
英文版个人SWOT分析
英文版个人SWOT分析Personal SWOT analysisSWOT analysis table潜在内部优势（S）潜在内部劣势（W）内部环境①team spirit具有团队精神②Desire for knowledge渴望经验知识③Fearless challenge无惧挑战④Focus专注投入⑤Gentle humility性格温和谦逊⑥Persevere持之以恒⑦Compassionate and patient富于同情与耐心⑧High loyalty高忠诚度⑨Good at analysis, logical善于分析、逻辑性强⑩Work conscientiously,coherent办事认真、条理分明①Decisions are usually notdecisive做决定时通常不够果断②Lack of flexibility缺乏灵活应变③Sometimes not very confident有时不是很自信④Sometimes afraid of making mistakes有时怕出错⑤Irresolute and hesitant优柔寡断⑥Also at the stage ofknowledge, lack of experience还处于知识储备阶段，经验不足⑦The lack of leadership缺乏领导能力⑧Lack of creativity缺乏创造力潜在外部机会（O）潜在外部威胁（T）外部环境①The school offers manyactivities to enrich their ownstrength.校内提供很多充实自身实力的活动②The insurance industry hasbeen widespread concern, toobtain a certain development保险业受到普遍关注，得到一定发展③A general increase in publicawareness of insurance民众保险意识普遍增强④Legal and policy environmentgradually improved法律政策环境逐步完善⑤Insurance companies provideregular staff training and formedthe talent selection and incentivemechanism保险企业提供的定期员工培训和业已形成的人才选拔和激励机制①The insurance industry'scredibility crisis保险业的信誉危机②Office staff post tends tosaturation, the employmentsituation Severe内勤岗位趋于饱和，就业形势严峻③The domestic insuranceindustry competition pressureincrease国内保险业的竞争压力增加④At present our countryinsurance practitioners' lowincome目前我国保险从业员的收益较低⑤Employment thresholdincreased, the quality of staff andthe ability to significantly improve保险业就业门槛提高，员工的素质和能力有显著提高SWOT matrix analysis——SWOT矩阵分析SO依靠内部优势利用外部机会WO利用外部机会克服内部弱点Through the analysis to know that I have no desire to challenge, advantage of experience knowledge, various plus schools provide enhanced strength activities. I should actively participate in these activities, and learn new knowledge.Because insurance companies provide a lot of internship and internship training programs, we can participate in the insurance company training program to improve the experience knowledge of its own and in-depth knowledge of the insurance industry.ST利用内部优势回避外部威胁WT减少内部弱点回避外部威胁Because I can focus and persevere, during the period of University, I should strive to learn professional knowledge, enhance their own strength in order to adapt to the insuranceindustry demanding and more staff and more severe employment situation.I have a certain lack in communication, therefore, I will talk with good learning, and active in the association, to make up the lack of.In the appointment, pay more attention to the development of space position and non wage.Learn to think from the study life, the cultivation of independent ability.Summary：In general, the employment situation is not optimistic, my ability still need to improve, but I have a positive, not afraid of difficulties, march forward courageously heart, and have good quality unremittingly, dedicated. In addition, i has good at analysis, logical, structured work ability.Although I am not good at communication and i doesn't like entertainment, it helps me concentrate on learning and working, and have enough time to spend with family and friends.I was glad to be at ease.总结：总的来说，就业形势不容乐观，自身能力还需提高，但是我拥有一颗积极向上，无惧困难，勇往直前的心，并且拥有坚持不懈，专注投入的良好品质。
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Competitive Analysis
Who are my competitors?
How do I analyze them?
SWOT Porter’s Five Forces
Strategic Group Maps
PEST analysis
SWOT analysis and SWOT matrix
Match internal weaknesses with external threats and record the resulting Weaknesses-Threats Strategies.
At this point in the process, you’ll have a significant list of potential strategies. You’ll need to weigh the impact of the various factors in your analysis and select the most feasible strategy to implement. Ideally, you’ll select a SO strategy, but often you’ll need to implement one of the other three types of strategies to overcome a weakness or address a threat before being in a position to implement a S-O strategy.
Assessing your strengths
The first two elements of your analysis focus on internal capabilities. Strengths can come from many sources, including your team members, your product line, your bank account, your production process, your patents, or your market share. List your strengths in these and any other relevant categories.
Set an objective for the analysis Set aside adequate time for research and information-gathering Evaluate the results of your analysis against your original objective
Strengths Weaknesses
Opportunities
StrengthOpportunity strategies
WeaknessOpportunity strategies
Threats
Strength-Threat strategies
WeaknessThreat strategies
Competitive Analysis
Who are my competitors?
How do I analyze them?
SWOT Porter’s Five Forces
Strategic Group Maps
PEST analysis
SWOT analysis and SWOT matrix
A SWOT analysis helps you match your company’s resources and capabilities to threats and opportunities in the competitive environment. SWOT analysis can be very subjective, but adding weighting and criteria to each factor increases the validity of the analysis. Also completing the SWOT matrix can help you pick the best strategy to implement.
A SWOT analysis helps you match your company’s resources and capabilities to threats and opportunities in the competitive environment. SWOT analysis can be very subjective, but adding weighting and criteria to each factor increases the validity of the analysis. Also completing the SWOT matrix can help you pick the best strategy to implement.
is easy to use combines quantitative and qualitative analysis encourages interdepartmental collaboration
To make sure your analysis is put to good use, include these before and after steps in your analysis process:
is easy to use combines quantitative and qualitative analysis encourages interdepartmental collaboration
To make sure your analysis is put to good use, include these before and after steps in your analysis process:
Conduct your own SWOT analysis
A BNET Professional Development Tool Version 2.0 January 29, 2007
Competitive Analysis
Who are my competitors?
How do Iቤተ መጻሕፍቲ ባይዱanalyze them?
Set an objective for the analysis Set aside adequate time for research and information-gathering Evaluate the results of your analysis against your original objective
This competitive analysis tool guides you through the SWOT technique and will help you create your own analysis that can help you set a strategic plan or present new ideas to your team.
List external opportunities
List external threats. List internal strengths. List internal weaknesses. Match internal strengths with external opportunities and list the resulting Strengths-Opportunities strategies in the matrix chart. Match internal weaknesses with external opportunities and list the resulting Weaknesses-Opportunities strategies. Match internal strengths with external threats and list the resulting Strengths-Threats Strategies.
Conducting a SWOT analysis
There are eight steps required to complete a SWOT analysis and create a SWOT matrix (also known as a TOWS matrix).
1.
2. 3. 4. 5. 6. 7. 8.
Pixar Animation Studios
To illustrate the SWOT analysis technique, we’ve used Pixar of Finding Nemo fame as a sample case. As you learn about SWOT analysis, you’ll see what results Pixar might have if it used the same technique.
Why use SWOT analysis?
Methodically and honestly assessing your company’s strengths and weaknesses as well as the opportunities and threats it faces gives you a rare opportunity for objective analysis. The SWOT technique:
Strengths Weaknesses