牛津高中英语M3unit3 Reading--M4 unit1 project课文填空

Module 4 unit 1 Project填空Passage one:Unlike a single advertisement, an ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience. When you start a successful ad campaign, you must have a clear aim and an audience in mind. It is important to figure out exactly what you want to tell the audience. In an ad campaign you may need to employ different kinds of media, including posters海报, newspapers, magazines杂志, radio and television.There are three major questions you must first consider:The people you want to reach are your target audience. In order to determine your audience, you will need to do a little research and analysis in advance. You will need to explore what the audience already thinks. It is important to know your audience so you can create the right message.It is important to always try to appeal to the audience in order to get them to react in a certain way. You can gather this information from your research. When (you are) planning a public welfare campaign, you many want to ask yourself：(状语从句中省略和主句相同的主语/it+be动词，省略后状语从句引导词后+doing主动/done被动/to do要做。

解题中可用补全法, 在从句中加上主句主语/it + be) What aspects of this problem would they care about or be concerned with? How does the problem personally affect their lives?There are lots of different ways to get your message across when you are putting together(组装/设计/定制) an ad campaign. You must decide what approach you want to use. This decision should depend mainly on your target audience.Passage two:Every year millions of people around the world die due to smoking. Every packet of cigarettes contains poisonous chemicals that can result in lung cancer and heart disease.This costs countries a lot of money and causes great damage to the welfare of the people. There are huge numbers of smokers in Asia. This is why we have chosen anti-smoking as the subject主题of our ad campaign.The target audience is high-school teenagers. Our main aim is to discourage young people from smoking. Our research shows that young people care about their health and future. We will educate them about the bad physical effects of smoking and how smoking affects t hose people around them. Our interviews also indicate表明/暗示that young people are concerned about what is cool. W e will show how smoking is not cool or attractive, because it makes people smell terrible, and gives them bad teeth, skin and fingernails. If we convince young people not to start, they might then urge their parents and other people to give up smoking.We will put (up)张贴large posters a round the school with our logo and slogan. We will also publish an article文章in the school magazine informing students about/of the dangers of smoking, and we will organize an essay competition as well. Many people think that smoking is cool or enjoyable, but they are not fully aware of the damage that it does to their health. This is why we chose this picture as our logo. We want to shock people into realizing t hat many smokers die all too soon from illness and diseases related to smoking.Module 4 unit 1 Project填空Passage one:________ a_________ ______________, an ad______________is a________ ____________ of advertisements _________ ____________kinds of ads to_________ a certain ______________. When you start a _______________ ad_______________, you must________ a clear_______ and an____________ _____ ________.It is important to_________ _______ __________ what you want to tell the ______________. In an ad campaign you may need to __________ different kinds of_________, ______________ _________, newspapers, ______________, radio and television.There are three ___________ questions you must first consider: The people you want to __________ are your _________ ____________. ____ _________ ____ ___________ your _____________, you will need to ____ a _______ ____________ and _________ ____ ____________. You will need to ___________ ________ the ______________ already thinks. It is important to know your ______________ so you can ___________ the right ____________.It is important to always try to ___________ _____ the _____________ ____ ________ _____ get them to ________in a certain way. You can _________ this information from your research. ________ ____________ a ________ ___________ _____________, you many want to ask yourself：(状语从句中省略_____________的主语/____+_____动词，省略后状语从句引导词后+________主动/_______被动/_______要做。

解题中可用______法, 在从句中加上_____________) _______ _________ of this problem would they _______ _______ or ____ __________ ______? How does the problem _____________ _________their lives?There are lots of different _______ _____ _______ your ___________ ________ when you are ________ ___________ an ad _____________. You must decide ________ _____________ you want to use. This decision should __________ __________ _____ your __________ ______________.Passage two:Every year millions of people around the world die _____ ____ __________. Every _________ __________ _________ _____________ ____________ that can ________ ____ ______ ________ and heart disease.This costs countries a lot of money and ________ _______ _________ ____ the ________ of the people. There are _____ __________ ____ smokers in Asia. _____ ____ _____ we have chosen ______________ as the ________ of our ad _____________.The ________ ____________is high-school teenagers. Our ______ _____ is ____ ___________ young people _____ __________. Our research shows that young people ______ _______ their health and future. We will __________ them about the bad ___________ ________ of smoking and _____ smoking ________ t hose people around them. Our interviews also ___________ that young people ____ ____________ _______ _______ is cool. W e will show how smoking is not cool or _________, because it makes people smell __________ , and gives them bad teeth, skin and ____________. If we __________ young people _____ ____ start, they might then _____ their parents and other people ___ give up smoking.We will _____ large ________ around the school with our _____ and ________. We will also ________ ___ __________ in the school ___________ _____________ students ________ the dangers of smoking, and we will ___________ ____ ________ _____________ as well. Many people think that smoking is cool or ____________, but they _____not ______ ________ ____ the ________ ________ it _______ ____ their _________. _______ ___ ______ we ________this picture as our ______ . We want to________ people______ ______________ t hat many smokers_____ all too soon_______ ___________ and ____________ __________ _____ ___________.Nowadays, we can find advertisements almost wherever we go. We are so used to them that we often do not even realize how many we see and hear in a day. I did some research on advertisements, and have some very important information to share with you.An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. There are two main types of advertisements----commercial advertisements and public service advertisements (PSAs). A commercial advertisement is one which someone has paid for to advertise a product or service. PSAs are often run for free, and are meant to educate people about health, safety or any other problem that affects public welfare.There are laws to protect people from advertisements that cheat people.However, we still must be aware of the skilful methods used in ads to try and sell us things. Even if/though an ad does not lie, it does not mean it is altogether innocent. One toothpaste ad declares, “Bright –Teeth fights bad breath!” This statement tries to fool you into assuming that the toothpaste cures bad breath, yet it does not say that! One grocery tells customers, “You are proud of your cooking, so shouldn’t you buy the very freshest food?” This ad is very clever, because it tells customers they are good cooks. The grocery just hopes that when you read the ad, you will feel pleased with the nice comment, remember the words“freshest food”, and make a mental connection with the food in the grocery. We must not fall for this kind of trick!(must not 千万不要)Not all ads play tricks on us though.(全部肯定+否定不限位置=半否定，though副词“然而,但是”) PSAs use some of the same methods, like attractive pictures and clever language, but they are made to serve the public. PSAs aim to teach us and help us lead better lives. China began a nationwide public service advertising campaign in 1996, and since then various types of PSAs have appeared around the country. ‘Yes to life, no to drugs’ and ‘Knowledge changes life’. These ads deal with widespread social concerns.There are also PSAs that encourage people to support public service projects, such as Project Hope. Its motto is ‘Project Hope---educating every child’. There are even PSAs to teach us how to live healthy lives(特殊疑问词+ to do=n在句中作主/宾/表语). One of these is, ‘When you smoke cigarettes, you are slowly killing yourself.’ All of these ads are meant to benefit the public, and you can often learn a lot by following the advice they give.Finally, I wish to tell you this: think about why you should do the things the ad suggests, or buy the product or service the ad promotes. When it comes to(当提到/涉及到…) advertisements, we must all use our intelligence and not be a slave to them.____________, we can find_______________ almost ____________ we go. We_____ ____ ______ _____ them ________ we often do not even ___________ how many we see and hear in a day. I_____ _______ _____________ _____ ______________,and ______some very important information _____ _________ _______ you.An _____________ uses words and pictures to ____________ people ____ _______ a product or service, or to believe in an idea. There are two ______ _______ of _____________ ----___________ ______________ and _______ ________ _______________ (PSAs). A _____________ _______________ is one which someone has paid for to ____________ a product or service. PSAs are often ______ _____ _______, and______ _________ _____ ____________ people about health, ___________ or any other problem that ________ ________ ___________.There are _______ to _____________ people _______ ______________ that ________ people. However, we still must ____ _________ _____ the __________ __________ used in ads to try and sell us things. _______ ___________ an ad does not lie, it does not mean it is _____________ __________. One ____________ ad ___________, “Bright –Teeth________ ______ ________!”This _____________tries to________ you ______ _____________ that the _____________ _____ ______ __________, ______ it does not say that! One __________ tells ____________, “You _____ _________ ____ your __________, so shouldn’t you buy the very __________ food?” This ad is very clever, because it tells _____________ they are good ________. The __________ just hopes that when you read the ad, you will_____ _________ ______ the nice___________, remember the words “_________ food”, and ______ ___ _______ ______________ ______ the food in the ___________. We must not ______ ____ this kind of _________ !(must not ______________)Not all ads ______ ________ _____ us _________. (全部肯定+否定_______位置=____否定，though_____词“___________”) PSAs use some of the same __________, like ___________ pictures and clever language, but they _____ _________ ____ ________ _____ _________. PSAs ______ _____ teach us and help us _______ _______ _________. China _______ ____ ______ ——________ ___________ ____________in 1996, and since then_________ _______ of PSAs have _________ around the country. ‘Yes to life, no to _______’ and ‘______________ changes life’. These ads _______ ______ __________ ________ ___________. There are also PSAs that____________ people ____ ___________ public service projects, such as Project Hope. Its_______ is ‘Project Hope---_____________every child’. There are even PSAs to teach us_____ ____ ________ ___________ _______ (特殊疑问词+ to do=_____ 在句中作__________语). One of these is, ‘When you _______ ____________, you are slowly killing yourself.’ All of these ads _____ ________ _____ _________ _____ ________, and you can often learn a lot by ____________ the ________ they give.__________, I wish to tell you this: think about why you should do the things the ad suggests, or buy the product or service the ad ___________ . _______ ____ ___________ ____(当提到/涉及到…) ______________, we must all use our _______________ and not be a ________ to them.Events(大事件)and changes have taken place(发生=occur/happen)all through time. Sometimes the best way to understand(前有最高级, 非谓语V作定语用不定式) these events and changes is to look at the people who played key roles in history.(在历史中发挥关键作用) Researchers announced the discovery of a small statue in northern Xinjiang recently. When (they同主句主语+ were) asked how a statue from distant Greece could have appeared(过去可能could have done) in China, researchers explained that no doubt this was a result of Alexander the Great’s influence.At the age of twenty, Alexander himself became king after his father died. However, many cities rose up against(起义, 反抗) Alexander, so he led an army to take them back. Though his army had only 3000 troops(军队), he won every battle(战斗) and many enemy(敌人) soldiers joined him.In 334 BC, he took his army into the Middle East and then Egypt, defeating(非谓语动词作状语, 表自然而然的结果+ing) every army that stood in his path(阻碍sb). Then he turned his eyes east, and marched(Vi前进,行进) all the way to India, finding(非谓语动词作伴随状语, 和句子主语构成主动语态+ing) victory wherever he went. It seemed that nothing could stop him from taking control of the entire(整个的)world. However, his own army grew tired of(厌倦=be tired of) endless battles and refused to go any further, so he had to turn back. By(介词: 到…为止, 主语用完成时) the age of thirty, he had already occupied more land than anyone before, and it seemed that more glory was waiting ahead of him. Yet(然而), in 323BC, he came down with(患…病) a fever and died. Since he had no son, his generals(将领) divided his vast kingdom(广阔的王国) among themselves.Alexander the Great spread(n/V传播, 过去式/分词spread) the Greek culture from Europe(欧洲) to Africa(非洲) and Asia(亚洲), influencing the world for centuries to come(作定语表将来用不定式to do). The statue of the Greek soldier came to China as a result of trade(贸易). Like many other ancient objects that show a Greek influence, it can now be seen in a museum in Urumqi. Passage two:The word‘philosophy’means ‘love of wisdom’. Philosophy can be thought of as(=be considered/ regarded as=be looked on as) a way of looking at the world around us.When Socrates was young, he was a brave soldier. Later, he became a teacher, but he taught for free and earned his salary from being a common worker. Aside from this,(除此之外) we know little about him. Since he never wrote a book, we also know little about his philosophy. Yet,(然而=However,) Socrates has a deep influence on Western thought and science.Socrates taught by asking questions. Though this, he challenged his students to develop and explain their own arguments. In many cases, his questions made his students aware of their own errors. Many students got embarrassed and even angry, while(而, 表”对比”) others changed their opinions. Socrates’way of approaching the truth is now called the Socratic Method. The idea of asking questions until you reach the right answer is the basis of modern philosophy and science.Unfortunately for him, Socrates questioned too much. He always asked challenging questions, upsetting(非谓语动词作状语, 表自然而然的结果+ing)many people. Finally,some people had enough of him, so they took him to court for questioning the existence of the Greek gods and for corrupting the young people of Athens(雅典城). At his trial, he defended himself by asking his judges yet more questions. Finally he was put to death by being forced to drink poison._________ and changes have _______ _______(发生=__________) all through time. Sometimes the best way _____ ____________(前有最高级, 非谓语V作定语用_______)these events and changes is to look at the people who ________ _____ ________ ______ _________._________ _____________ the __________ of a small ________ in northern Xinjiang recently. When ________ how a ________ from ________ _________could have appeared(_____可能)in China, __________ explained that _____ ________ this was a result of Alexander’s _____________.At the age of twenty, Alexander himself became king after his father died. However, many cities ______ _____ ________ Alexander, so he ______ an ______ to ______ them back. _________ his _____ had only 3000 ________, he _____ every ________ and many _________ soldiers joined him.In 334 BC, he took his army into the Middle East and then Egypt, _____________ every army that _______ _____ _____ _______. Then he turned his eyes east, and __________all the way to India, __________ __________ wherever he went. ____ ________ _______nothing could stop him from __________ _________ ____the _______world. However, his own army _____ ______ ___ _________ _________ and __________ ____ go any further, so he had to turn back. By(介词: 到…为止, 主语用_______时) the age of thirty, he _____ already __________ more land than anyone before, and ___ _________ _______ more ________ was waiting _________ ____ him. ______, in 323BC, he _______ _______ _______ ____ ________and died. ________he had no son, his __________ __________ his _______ ____________ among themselves.Alexander the Great _________(n/V传播, 过去式/分词_________) the ________ culture from Europe(_____洲)to Africa(_____洲)and Asia(_____洲), _____________the world for centuries ____ ________(作定语表将来用_______). The __________ of the __________ __________ came to China ____ ____ _________ _____ ________. Like many other__________ _________ that show ____ _________ ______________, it can now be seen in a museum in Urumqi.Passage two:The word ____________ means ‘love of __________’. ____________ can ___ __________ ___ ____ (=be ______________ as=be _________ on as) a way of looking at the world around us.When Socrates was young, he was a _______ soldier. Later, he became a teacher, but he taught ____ _______ and________ his _________from being a __________worker. _______ ______ this,(除此之外) we know little about him. Since he never wrote a book, we also know little about his _________. ____, Socrates _____ ___ _______ ____________ ____ Western ________ and science.Socrates taught by asking questions. Though this, he _____________ his students to develop and explain their own ____________. In many cases, his questions _______ his students _______ ____ their own _______. Many students _____ _____________ and even angry, _______ ______ changed their opinions. Socrates’ way ___ ______________ the truth is now called the Socratic Method. The idea of asking questions until you reach the right answer is the ________ of modern _____________.__________ for him, Socrates questioned too much. He always asked _____________ questions, ___________(非谓语V作状语, 表自然而然的结果+_____)many people. ________,some people ____ __________ ___ him, so they ______ him ____ ________ for _____________ the _________ of the Greek gods and _____ _____________ the young people of Athens. At his ______, he __________ ____________ by asking his _________ yet more questions. _________ he was put to _________ by ________ ___________ ______ drink _________.A British club arranged for high students to go on a cultural tour of places where there are lost civilizations. I feel lucky to have won a place on this trip. We are in Italy now, and tomorrow we are visiting Pompeii. Next week we are flying to China, and going to Loulan.常用”现在进行时表将来”的动词有：位移动词come, go , leave, run, arrive, start, begin, return, visit, meet等。