【商务英语】企业文化(中英)

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《Unit 4 Corporate Culture Listening and Speaking》作

《Unit 4 Corporate Culture Listening and Speaking》作

《Corporate Culture Listening and Speaking》作业设计方案(第一课时)一、作业目标1. 提高学生的听力理解能力,了解企业文化的相关概念和背景。

2. 培养学生的口语表达能力,能够用英语描述和表达企业文化。

3. 增强学生对企业文化内涵的理解,为今后的职业发展奠定基础。

二、作业内容1. 听力练习:学生需要完成一份关于企业文化的听力练习题,包括短文、对话、问题等形式,旨在检测学生对企业文化的理解程度。

听力材料可以从课本中选取,也可以适当补充相关资料。

2. 口语表达:学生需要准备一段关于企业文化的英语演讲,主题可包括企业文化的重要性、构成要素、发展历程等。

演讲稿需自行准备,可参考课本中的相关词汇和表达方式。

3. 小组讨论:学生以小组为单位,通过网络或图书馆收集关于不同类型企业文化的案例,并进行讨论和总结。

每组需提交一份讨论报告,报告中需包含对不同企业文化的分析、评价和建议。

三、作业要求1. 听力练习:学生需认真听录音,理解短文和对话的内容,并回答相关问题。

完成练习后,请批改并提交作业。

2. 口语表达:学生需在规定时间内完成演讲,语音、语调和语速要适中,表达清晰。

演讲完成后,请自行录音并提交作业。

3. 小组讨论:学生需积极参与小组讨论,充分表达自己的观点和建议。

讨论完成后,每组需提交一份完整的讨论报告,报告中需包含小组每位成员的贡献和评价。

4. 作业提交:请在规定时间内提交作业,逾期提交将不予计分。

提交时请注明作业类型(听力练习、口语表达、小组讨论)和组别。

四、作业评价1. 听力练习:根据学生的答题情况和提交的录音文件,教师将对学生的听力理解能力进行评价。

2. 口语表达:教师将根据学生的演讲表现和录音文件,对学生的口语表达能力进行评价。

3. 小组讨论:教师将根据小组讨论的参与度、贡献和报告质量,对学生的团队合作和问题分析能力进行评价。

五、作业反馈部分教师将在作业评价后向学生提供反馈,包括对作业的整体评价、个人表现和建议。

企业文化标语中英文

企业文化标语中英文

企业文化标语中英文1 、讲文明从我做起,树新风从现在开始。

Speaking of civilization, start with me, new trees, from now on.2 、每项操作求质量,产品质量有保障。

Each operation is of quality, and the product quality is guaranteed.3 、以双赢为目的,精诚合作,共同发展。

To win-win, for the purpose of sincere cooperation and common development.4 、顾客是我们的上帝,品质是上帝的要求。

Customer is our God, quality is God's request.5 、推动安全文明建设宣传安全文化知识。

Promote safe and civilized construction and publicize the knowledge of safety culture.6 、学先进、找差距、抓管理、上水平。

Learning advanced, looking for gaps, grasping management and improving standards.7 、多点沟通,少点抱怨;多点理解,少点争执。

More communication, less complaints, more understanding, less dispute.8 、自主检验做的好,生产顺畅不得了。

Independent inspection done well, production smoothly.9 、手连手,发扬优质精神。

Hand in hand, to carry forward the spirit of quality.10 、质量是帆,企业是船,帆落船停帆鼓船进。

Quality is a sail, a business is a ship, a sail is down, a ship is sailing, a ship is sailing.11 、用我们行动连接你我他。

商务英语写作公司简介 Company Profile

商务英语写作公司简介 Company Profile

Corporate Culture

Our(P& G) Values Integrity/ Leadership/ Ownership/ Passion for Winning/Trust
Our Principles
We Show Respect for All Individuals. The Interests of the Company and the Individual Are Inseparable We Are Strategically Focused in Our Work ......
Strategies and Missions

Improving people's lives through meaningful innovation For over 120 years our meaningful innovations have improved the quality of life for millions, creating a strong and trusted Philips brand with market access all over the world. In light of key global trends and challenges--- e.g. the demand for affordable healthcare, the energy efficiency imperative, and people’s desire for personal well-being --- we are confident in our chosen strategic direction.
A Sample of Company History

商务英语口语900句(中英文)

商务英语口语900句(中英文)

1、We'd like to express our desire to establish business relations with you on the basis of equality, mutual benefit and theexchange of needed goods.equality(平等), mutual benefit(互利)the exchange of needed goods.(互通有无) mutual(相互地)我方希望能在平等、互利、互通有无的基础上与贵公司建立业务关系。

2、In order to extend our export business to your country, we wish to enter into direct business relations with you.extend(拓宽)为了能在贵国拓宽我方的出口业务,我们希望能与你们直接建立业务关系。

3、Our hope is to establish mutually beneficial trading relations between us.beneficial(有利的)我们希望双方能建立互惠的贸易关系。

4、We look forward to a further extension of pleasant business relations希望我们之间友好的业务关系能得到进一步发展。

5、It's our hope to continue with considerable business dealing with youconsiderable(大量的) dealing(生意、业务)我方希望能继续同贵方保持大量的业务往来。

6、We look forward to receiving you quotation very soon.quotation(报价、报盘)我方期待着尽快收到贵方的报价。

商务英语词汇大全

商务英语词汇大全

商务英语词汇大全一、基本商务术语1. 商务活动(Business Activity)2. 市场营销(Marketing)3. 销售额(Sales Revenue)4. 成本(Cost)5. 利润(Profit)6. 投资回报率(Return on Investment, ROI)7.SWOT分析(Strengths, Weaknesses, Opportunities, Threats)8. 目标市场(Target Market)9. 市场细分(Market Segmentation)10. 定位(Positioning)二、商务谈判术语1. 谈判(Negotiation)2. 合同(Contract)3. 报价(Quotation)4. 还价(Counteroffer)5. 成交(Close the Deal)6. 付款方式(Payment Terms)7. 交货期(Delivery Time)8. 质量保证(Quality Assurance)9. 售后服务(Aftersales Service)10. 合作伙伴(Business Partner)三、商务函电术语1. 询盘(Inquiry)2. 报盘(Offer)3. 订单(Order)4. 发票(Invoice)5. 装箱单(Packing List)6. 信用证(Letter of Credit, L/C)7. 汇票(Bill of Exchange)8. 托运单(Shipping Order)9. 提单(Bill of Lading)10. 保险(Insurance)四、人力资源术语1. 招聘(Recruitment)2. 简历(Resume)3. 面试(Interview)4. 培训(Training)5. 薪资(Salary)6. 福利(Benefits)7. 绩效考核(Performance Appraisal)8. 晋升(Promotion)9. 劳动合同(Labor Contract)10. 职业规划(Career Planning)五、企业运营术语1. 企业战略(Corporate Strategy)2. 企业文化(Corporate Culture)3. 组织结构(Organizational Structure)4. 部门(Department)5. 团队协作(Teamwork)6. 项目管理(Project Management)7. 生产计划(Production Plan)8. 供应链管理(Supply Chain Management)9. 库存(Inventory)10. 客户关系管理(Customer Relationship Management, CRM)六、财务与会计术语1. 财务报表(Financial Statements)2. 资产(Assets)3. 负债(Liabilities)4. 所有者权益(Owner's Equity)5. 现金流(Cash Flow)7. 资产负债表(Balance Sheet)8. 利润分配(Profit Distribution)9. 折旧(Depreciation)10. 纳税(Taxation)七、国际贸易术语1. 进口(Import)2. 出口(Export)3. 贸易壁垒(Trade Barrier)4. 关税(Tariff)5. 配额(Quota)6. 原产地证明(Certificate of Origin)7. 贸易术语(Trade Terms,如FOB、CIF等)8. 国际支付(International Payment)9. 外汇(Foreign Exchange)10. 世界贸易组织(World Trade Organization, WTO)八、市场营销策略术语1. 市场调研(Market Research)2. 产品生命周期(Product Life Cycle)3. 广告(Advertising)4. 促销(Promotion)5. 公关(Public Relations)6. 品牌战略(Brand Strategy)7. 网络营销(Internet Marketing)8. 社交媒体营销(Social Media Marketing)9. 客户满意度(Customer Satisfaction)10. 忠诚度计划(Loyalty Program)九、企业管理术语1. 领导力(Leadership)2. 决策(Decision Making)3. 风险管理(Risk Management)4. 企业伦理(Business Ethics)5. 知识管理(Knowledge Management)6. 创新能力(Innovation Capability)7. 企业形象(Corporate Image)8. 危机管理(Crisis Management)9. 持续改进(Continuous Improvement)10. 企业社会责任(Corporate Social Responsibility, CSR)十、电子商务术语2. 在线支付(Online Payment)3. 网络安全(Network Security)4. 顾客评价(Customer Review)6. 网络营销策略(Online Marketing Strategy)7. 搜索引擎优化(Search Engine Optimization, SEO)8. 率(Clickthrough Rate, CTR)9. 转化率(Conversion Rate)通过这些词汇的积累,您将能够在商务交流中更加得心应手,展现出您的专业素养和沟通能力。

中英文企业文化

中英文企业文化

企业使命:改善人类健康,传播健康文化,倾情回报社会,促进社会文明进步。

Enterprise M ission: Improving human health, spreading healthy culture, repaying to our society with our feelings, promoting social progress of civilization.企业精神:敢为人先,拚搏进取,执着努力,务实求新,科学和谐。

Spirit of Enterprise:Daring to be the first, fighting our way upward, working hard, innovating pragmatically and science harmonious.企业宗旨:与时俱进,引导潮流,开创未来,服务人类。

Enterprise purpose:Advancing with times, guiding the trend, starting the future and serving human.企业目标:行业楷模,世界品牌。

Business goals:Being the model in our industry and being famous in the world brand.企业价值观:品牌+ 员工+ 社会奉献= 企业价值。

Enterprise value:Brand + Staff + Dedication = the Value of Enterprise.企业理念:观念引导思路,思路促进创新,品质铸就品牌,效率提高速度,科学创造完美。

Corporate philosophy:Concept guides the ideas, ideas promote innovation, quality casts brand, efficiency improve speed, science creates perfect.经营战略:品牌导向,市场先驱,资源整合,协调整体,分步实施,纵向推进。

商务英语笔译之企业文化

商务英语笔译之企业文化

Build Social Value Facebook was created to make the world more open and connected, not just
to build a company. We expect everyone at Facebook to focus every day on how to build real value for the world in everything
译文:很多人认为脸书公司卓越的企业文化是其迅速崛起的原因。 此句翻译需要注意非谓语动词的翻译,汉语中不存在非谓语动词,此处非谓语动 词翻译需要注意的是词性转换。此句中“pegging”为动名词,译成汉语时将其转换 为动词,“many”译成汉语时转换为名词。
2. The corporate culture at Facebook is firmly held up by the values that have echoed
We believe that a more open world is a better world. The same goes for our company. Informed people make better decisions and have a greater impact, which is why we work hard to make sure everyone at Facebook has access to as much information about the company as possible.
throughout the company since its inception. 译文:脸书公司的价值观是其企业文化的坚实基础,自公司创立以来,这种价

【商务英语】企业文化(英汉对照)

【商务英语】企业文化(英汉对照)

美式论文、报告写作技巧编者按:美式教育的特点即是课程内容强调学生参与及创新运用,因此,报告便成了常见的考核学生学习成果的方式,比如实验报告、学期报告、专题报告、研究报告及论文(含毕业论文)等。

研究生presentation 及seminar 的机会更是占很大的比重,有些甚至占学期成绩很大比例。

如何完成报告、论文同时得到良好的成绩,是本文提供给有志留学的有心人参考的目的。

美国大学生由於自小已养成自动寻找答案习惯,在启发式的教育环境下,写报告、论文对他们来说比较不陌生,虽然专业知识上美国学生不见得比外籍学生强,但是表达能力由於自小培养,加上英语能力的优势,常比外籍学生在报告、论文方面有较隹的利基。

反之中国学生比较缺乏报告写作的训练,因此如果在留学过程中无法适应美式教育会比较辛苦,其实论文、报告的写作要领其实不难,只要把握技巧就可水到渠成。

通常论文由篇首(Preliminaries),本文(Texts)以及参考资料(References)三部分构成;而这三大部分各自内容如下:(一) 篇首:封面(Title)序言(Preface)谢词(Acknowledge)提要(Summary)目录(Tables and Appendixes)(二) 本文:引言(Introduction)主体,含篇(Part)、章(Chapter)、节(Section) 、以及注释(Footnotes)(三)参考资料:参考书目(References or Bibliography)附录资料(Appendix)。

进行论文或报告写作之前,先要确定想要表达的主题,主题确定后,将其具体表达,即为题目。

题目可以提供研究者:一.研究的方向二.研究的范围三.资料搜集的范围四.预期研究成果通常在确定题目之後就开始找资料从事研究,建议在找资料之前最好去问教授有哪些参考资料来源可供参考引用。

构思为确定写作大纲或Proposal 的先前步骤,大纲是论文、报告的骨干,Proposal 是研究的架构、流程及范围的说明书。

企业管理企业文化中英文范本

企业管理企业文化中英文范本

企业管理企业文化中英文范本企业文化是企业内部的精神灵魂,是企业员工共同遵循的价值观、行为准则和工作方式。

以下是一份关于企业管理企业文化的中英文范本,供参考:中文版:一、企业使命我们的使命是成为行业领导者,通过提供优质产品和服务,为客户创造价值,为员工提供发展机会,为股东实现可持续增长,为社会做出贡献。

二、企业愿景我们的愿景是成为全球最受尊敬和可持续发展的企业之一,在我们的业务领域占据领先地位。

三、核心价值观1.诚信:我们坚守诚信原则,诚实、公正、透明地处理企业内外的所有事务。

2.创新:我们鼓励员工发挥创造力和创新精神,持续改进和提升我们的产品和服务,以满足客户不断变化的需求。

3.卓越:我们追求卓越,不断提高工作质量和效率,以提供最佳的产品和服务。

4.合作:我们在企业内部和外部建立合作伙伴关系,倾听并尊重不同的声音,共同努力实现共赢。

四、企业行为准则1.诚信行事:我们要遵守所有适用的法律法规和道德规范,坚持与客户、员工、合作伙伴之间的诚实、信任和公正。

2.客户导向:我们始终以客户为中心,全力满足客户需求,提供卓越的产品和服务,建立长期合作关系。

3.人才培养:我们注重员工的培训和发展,提供公平公正的晋升机会,激励员工提高自身能力和价值。

4.团队合作:我们鼓励员工之间的合作和团队精神,分享知识和资源,共同实现团队目标。

五、企业社会责任作为一家企业,我们积极践行社会责任,关注环境保护、社会公益事业和员工福利,努力为社会做出贡献。

英文版:I. Corporate MissionII. Corporate VisionIII. Core Values1. Integrity: We adhere to the principle of integrity, handling all internal and external affairs in an honest, fair, and transparent manner.2. Innovation: We encourage employees to exercise creativity and innovative spirit, continually improving and enhancing our products and services to meet the evolving needs of customers.3. Excellence: We pursue excellence, continuously improving the quality and efficiency of our work to provide the best products and services.IV. Code of Conduct2. Customer Focus: We always put customers first, striving to meet their needs, providing excellent products and services, and building long-term partnerships.3. Talent Development: We value employee training and development, offering fair and equal promotion opportunities, inspiring employees to enhance their abilities and value.4. Teamwork: We encourage collaboration and teamwork among employees, sharing knowledge and resources, and working together to achieve team goals.V. Corporate Social Responsibility以上是一份关于企业管理企业文化的中英文范本,供参考。

企业文化的英文摘要作文

企业文化的英文摘要作文

企业文化的英文摘要作文英文:In my opinion, company culture is the soul and personality of an organization. It encompasses the values, beliefs, behaviors, and attitudes that contribute to the unique social and psychological environment of a company. A strong company culture can be a powerful tool forattracting and retaining top talent, as well as for fostering a sense of unity and purpose among employees.One of the key aspects of a positive company culture is open communication. When employees feel comfortable expressing their thoughts and ideas, it can lead to increased collaboration and innovation. For example, in my previous company, we had a culture of open feedback, where employees were encouraged to share their opinions and suggestions without fear of retribution. This led to a more inclusive and supportive work environment, where everyone felt valued and heard.Another important element of company culture is a focus on work-life balance. A company that prioritizes the well-being of its employees is more likely to have higher levels of job satisfaction and productivity. I once worked for a company that offered flexible work hours and remote work options, which allowed employees to better manage their personal and professional lives. This approach not only improved morale, but also resulted in higher levels of employee engagement and retention.Furthermore, a strong company culture often includes a commitment to diversity and inclusion. Embracing diversity can lead to a more creative and dynamic workforce, as different perspectives and experiences are valued and respected. At a previous company, we implemented diversity training and initiatives to ensure that all employees felt included and had equal opportunities for growth and advancement.Overall, a positive company culture can have a significant impact on employee satisfaction, productivity,and overall success. By fostering a supportive andinclusive environment, companies can create a sense of belonging and purpose among their employees, leading to greater motivation and loyalty.中文:在我看来,企业文化是一个组织的灵魂和个性。

《商务英语入门》

《商务英语入门》
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Joint Ventures
• Joint Ventures: the pooling of resources
and expertise by two or more business ,typically from different areas or countries to achieve a particular goal .the risks and rewards of the enterprise are also shared (eg:HewlettPackard and Samsung)
legislation ,which permits a group of people ,as shareholders (for-profit companies) or members (non-profit companies), to create an organization, which can then focus on pursuing set objective ,and empowered with legal rights which are usually only reserved for individual ,such as to sue or be sued ,own property ,hire employees or loan and borrow money
Questions for discussion
• What ownership is a joint venture
similar to ?why ?
• What are the advantage of a joint
venture ?
????
Corporation

PASSBEC新编剑桥商务英语口试必备手册(中高级)

PASSBEC新编剑桥商务英语口试必备手册(中高级)

目录第一单元公司运作与管理Teamwork 团队合作 1 Reducing Production Cost 降低生产成本12 Internal Communications 内部沟通8 Reducing Overheads 减少管理费用18 How to Deal with a Heavy Workload 如何应对繁重的工作23 Work Environment工作环境27 Logistics物流32 Business Ethics 商业道德第二单元人力资源管理37 Recruiting & Selecting 人员招聘42 Employee Training 员工培训48 Career Development 职业发展53 Promotion 晋升59 Staff promotion 激励员工65 Staff turnover 员工流失71 Appraising and Improving Performance 绩效考核与改进绩效76 Pay and benefits 薪酬与福利80 Labor relations劳动关系85 Work place safety and health 工作安全与职业保健90 Time management 时间管理95 Managing stress 缓解压力第三单元市场营销101Product development 产品开发106 Setting price 产品定价110 Product promotion 产品推广114 Advertising 广告118 Packaging 包装122 Branding 品牌126 Customer satisfaction 顾客满意度130 Keeping Customers 留住顾客134 Marketing channels 营销渠道第四单元商务旅行138Travel and transport 出行与交通工具142 Travel and accommodation 差旅与住宿148 Domestic travel 国内差旅154 Travelling abroad 国际差旅第五单元企业公关160 Corporate culture 企业文化166 Company image 公司形象172 Corporate gifting 公司送礼178 Corporate sponsorship 企业赞助183 Dress code 着装要求189 Entertaining business clients 招待客户第六单元公司发展195Site location and relocation 公司选址和迁址200 Going global 全球营销205 Franchise 特许经营209 Meeting competition 应对竞争第七单元商务电子化与新型工作方式213 Office automation 办公自动化217 Setting up company website 建立公司网站224 Internet marketing 互联网促销230 Flexible patterns of work 弹性工作方式第八单元商务会议235Staging a meeting/conference 举办会议241 Attending a meeting/conference 参加会议247 Giving a presentation 大会发言251 Trade fair and exhibitions 会展257 PRACTICE TEST ONE 练习1 263 PRACTICE TEST TWO 练习2 271 PRACTICE TEST TWO 练习3 278UNIT ONE Company Operation and Management 第一单元公司运作与管理1.1Teamwork 团队合作Teamwork 团队合作,团队精神Team-based 以团队为基础的Horizontal organization structure 横向企业结构Corporate goals 企业目标Charter 规章,章程Be accountable for 对…负有责任Creative innovation 创新改革,创新发明创新精神Reward system 奖励制度Pay back 回报,报偿Individuality 个性Independent thinking 独立的思想Group decision-making 集体决策Managerial skill 管理技能Coordinate 使协调,调整Interpersonal relationship 人际关系Mutual trust 相互信任Bring out the potentials 充分发挥潜能Closely-knit (关系)密切的Keep track of 跟踪,追踪Time-consuming 花费时间的Line manager 部门经理,业务经理(与行政经理相对)Pre-building 团队建设Nurture 培养,教育,发展Nurture team dynamics 培养团队活力Promote team spirit 提倡团队精神Drive team success 驱使团队成功Minimize 将…减少到最少,最小化Inhibit 约束,抑止Liven up 使…有生气Training session 一场训练,培训课期Rafting 漂流Rock climbing 攀岩Teammate 队友Impact 影响,效果Complementary 补充的,互补的Revitalize 使新生,给予新的活力Trait (个人性格方面的)特征,显著的特点Commitment 敬业精神Interpersonal communication skills 人际交际技能,亦作interpersonal skillsAddress 处理(事情)Creative innovation 创新精神How to Make Teams Effective 如何组建精锐的团队People in every workplace talk about building the team, working as a team, and my team, but few understand how to create the experience of teamwork or how to develop an effective team.在各种工作场合,人们都在谈论团队建设、团队合作、自己的团队,但是却很少有人真正理解如何体验团队合作以及如何组建一支精锐的团队。

72--商务英语3课件第一单元-企业文化课内知识总结Corporate Culture

72--商务英语3课件第一单元-企业文化课内知识总结Corporate Culture

Unit1 Corporate Culture姓名:目录⏹一、Analyze words(4-6)⏹二、Analyze phrases(7)⏹三、Summarize Text A (8-11). 7specialize (使专门化,专用于,使特殊化):后缀ize 表示使…化之意;special:特别的. 8. undergo (经历,忍受):前缀under表示向下,根基,底部之意. 9. embody (体现):前缀em表示环绕之意a. to be a very good example of an idea or qualityShe embodies everything I admire in an artist.b. to include sth.Our latest car model embodies many new improvements.10. acknowledge (承认):前缀ac表示承认之意acknowledgement中ment名词后缀. 11. perceive (理解):前缀per表示每…之意;ceive :抓,拿(个人拿). 12.outcome(结果,后果,成果):前缀out表示出去,放之意outcome:支出;income:收入;output:输出;input:输入Analyze words1.per sona li ty (独有的特性):前缀per-有每…之意;al形容词后缀;ity名词后缀 prise (包含,包括):前缀com-表示包含,绕,周边之意3.tang ibl e (明确的,有实质的):-ble形容词后缀,也表示有能力之意(反义词intangible)4. art ifact (人工制品,制造物):art-:艺术;fact:现实5. dis tinctly (清楚地):前缀dis-表示距离之意;ly副词后缀6.strateg ic(战略的):-ic形容词后缀13. in tract able(难驾驭的,难对付的,难处理的):in是反义词词缀;后缀able表示有能力做之意,同时也是形容词词缀;词根tract是处理之意14. in consist ent (不一致的,不协调的):后缀ent表示形容词词缀;词根consist是抵制之意15. male volent (含有恶意的,恶毒的):male表示男性之意;volent表示恶意的意思16. under lie (构成(理论、政策、行为等)的基础):前缀under表示向下,底部,根基之意(underline:下划线)Phrase⏹1. brag (吹牛,自夸):brag out=show off ⏹2. work one's way排除困难向前走=undergo⏹ a. to move somewhere slowly and with difficulty⏹From here, we worked our way carefully across the rockbase.⏹ b.to achieve sth. gradually by working⏹He had worked his way up(晋升)to head of thedepartment⏹3. in regard to (与……有关)⏹4.be credited to (把…归功于= owe to =attribute to)⏹5. fit into (适用于= adapt to )6. laid offa. to stop employing someone because there is no work for them to do解雇Millions of people have been laid off in the steel industry.b. lay off (sth.):停止to stop using or doing sth.I think you’d better lay off junk food for a while.c. lay off doing sth:继续,坚持I had to lay off running for several months.Text A Corporate Culture ⏹I have learned some things from this artical for example :⏹一、T he concept of corporate culture◆The different types of corporate culture⏹ 1. Basically,organizational culture is the personality of theorganization.基本上,组织文化是一个组织的个性。

【商务英语】企业文化(中英)必备学习

【商务英语】企业文化(中英)必备学习

美式论文、报告写作技巧编者按:美式教育的特点即是课程内容强调学生参与及创新运用,因此,报告便成了常见的考核学生学习成果的方式,比如实验报告、学期报告、专题报告、研究报告及论文(含毕业论文)等。

研究生presentation 及seminar 的机会更是占很大的比重,有些甚至占学期成绩很大比例。

如何完成报告、论文同时得到良好的成绩,是本文提供给有志留学的有心人参考的目的。

美国大学生由於自小已养成自动寻找答案习惯,在启发式的教育环境下,写报告、论文对他们来说比较不陌生,虽然专业知识上美国学生不见得比外籍学生强,但是表达能力由於自小培养,加上英语能力的优势,常比外籍学生在报告、论文方面有较隹的利基。

反之中国学生比较缺乏报告写作的训练,因此如果在留学过程中无法适应美式教育会比较辛苦,其实论文、报告的写作要领其实不难,只要把握技巧就可水到渠成。

通常论文由篇首(Preliminaries),本文(Texts)以及参考资料(References)三部分构成;而这三大部分各自内容如下:(一) 篇首:封面(Title)序言(Preface)谢词(Acknowledge)提要(Summary)目录(Tables and Appendixes)(二) 本文:引言(Introduction)主体,含篇(Part)、章(Chapter)、节(Section) 、以及注释(Footnotes)(三)参考资料:参考书目(References or Bibliography)附录资料(Appendix)。

进行论文或报告写作之前,先要确定想要表达的主题,主题确定后,将其具体表达,即为题目。

题目可以提供研究者:一.研究的方向二.研究的范围三.资料搜集的范围四.预期研究成果通常在确定题目之後就开始找资料从事研究,建议在找资料之前最好去问教授有哪些参考资料来源可供参考引用。

构思为确定写作大纲或Proposal 的先前步骤,大纲是论文、报告的骨干,Proposal 是研究的架构、流程及范围的说明书。

【商务英语】企业文化(中英)

【商务英语】企业文化(中英)

1。

Corporate Culture企业文化(企业个性,形成于企业生产经营实践之中,为全体员工所认同并且遵守的、带有本组织特点的使命总之精神价值观和经营理念,以及这些理念在生产经营实践、管理制度、员工行为方式和企业对外形象的体现的总和.为企业灵魂,推动其发展动力。

有有形与无形之分。

)❖The personality of an organization(warm,aggressive,friendly, open,innovative, conservative, and so on。

)❖Guides how employees think,act and feelis a broad term used to define the unique personality or character of a particular company or organization,and includes such elements as core values(核心价值观)and beliefs, corporate ethics, and rules of behavior.2。

Functions of Corporate Culture企业文化的主要功能Three key functions are:❖Provide a sense of identity for members.导向功能:对每个员工价值取向及行为取向的导向功能❖Generate commitment to the organization’s mission.凝聚功能:一种价值观被员工所认同后产生巨大的向心力和凝聚力.❖Clarify and reinforce standards of behavior。

约束功能:软约束。

产生于企业文化的氛围、群体行为准则和道德规范。

3。

Culture as the Organization’s Personality作为企业个性的文化1)Risk Taking Personalities喜欢冒险个性:Organizations encourage employees to take risks。

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1.Corporate Culture企业文化(企业个性,形成于企业生产经营实践之中,为全体员工所认同并且遵守的、带有本组织特点的使命总之精神价值观和经营理念,以及这些理念在生产经营实践、管理制度、员工行为方式和企业对外形象的体现的总和。

为企业灵魂,推动其发展动力。

有有形与无形之分。


❖The personality of an organization(warm, aggressive, friendly, open, innovative, conservative, and so on.)
❖Guides how employees think, act and feel
is a broad term used to define the unique personality or character of a particular company or organization, and includes such elements as core values(核心价值观)and beliefs, corporate ethics, and rules of behavior.
2.Functions of Corporate Culture企业文化的主要功能
Three key functions are:
❖Provide a sense of identity for members.导向功能:对每个员工价值取向及行为取向的导向功能
❖Generate commitment to the organization’s mission.凝聚功能:一种价值观被员工所认同后产生巨大的向心力和凝聚力。

❖Clarify and reinforce standards of behavior. 约束功能:软约束。

产生于企业文化的氛围、群体行为准则和道德规范。

3.Culture as the Organization’s Personality作为企业个性的文化1)Risk Taking Personalities喜欢冒险个性:Organizations encourage employees to take risks. (Virgin Group)
2)Attention to Detail Personalities注重细节个性:Organizations focus attention on the details of the organization where they have made quality their driving themes.
3)Outcome Oriented Personalities注重结果的个性:Organizations focus on results in certain aspects of their business.(Customer services)
4)People Orientation Personalities以人为本的个性:Organizations treat employees as “family”.
5)Team Orientation Personalities注重团队的个性:Organizations shape their cultures around the team concept.
6)Aggressive Personalities积极进取的个性:Organizations value aggressiveness as a major part of the way that business is done. 7)Nonstable Personalities不求稳的个性:Companies emphasize growth could be identified as having nonstable Personalities.
4.Different Corporate Cultures 不同的企业文化:企业文化的本质是企业员工共同尊重的核心价值标准。

不同企业有不同核心价值标准。

At the root of any organization’s culture is a set of core characteristics that illustrate the essential ways in which the cultures of organizations differ from one other.
❖Sensitivity to the needs of customers and employees.重视顾客和员工需要的价值观
❖Interest in having employees generates new ideas.致力于激发员工创造性思维的价值标准
❖Value placed in taking risks.重视冒险精神的价值标准
❖Openness of available communication options
❖Friendliness and congeniality of employees towards one another.
❖Value placed on people in the organization.
5.Creation of Corporate Culture企业文化的创建
1)Company Founders企业创造者
The founders play a key role in hiring initial staff, their attributes and values are readily transmitted to new employees.
2)Experience with the General Business and Industry Environment企业外部环境与体验
Organizational culture often develops out of an organization’s experience with the general business and industry external environment.
3)Contact with others企业内部群体与个人间的联系
The shaping of the organization based on how it develops out of
contract between groups and individuals within an organization.
6. Influence of Corporate Culture on Climate and Management Practice企业文化对企业氛围以及企业管理行为的影响。

企业文化是企业经营的核心,在企业管理中是旗帜,是航标,指引着企业正确的发展方向。

❖Organizational culture refers more specifically to the values, beliefs, and customs or norms of an organization. It can be summarized as the firm’s organizational philosophy.
❖Organizational climate refers to the general atmosphere of an organization.
企业文化与企业氛围的不同:
文化为企业注重的价值;氛围为企业成员的体验
企业文化与管理行为的不同:
文化是企业管理行为的核心要素,注重气氛的营造;
管理行为则不断加强这种气氛。

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