商务英语阅读教案
商务英语阅读教案
商务英语阅读教案【篇一：教案-商务英语阅读-unit 11-叶兴国】unit 11teaching objectives:1. to remember and use new words and expressions;2. to learn how businesses publicize their ideas of environmental protection;3. to learn how businesses help their consumers to lead a healthy lifestyle;4. to review and learn some knowledge about idioms;5. to deal with the language points in text a and text b.focuses:1. to learn how businesses publicize their ideas of environmental protection;2. to learn how businesses help their consumers to lead a healthy lifestyle.difficulties:how to help students understand and use english idioms.teaching time: 2 periods.teaching procedures:part i pre-reading questionsit can be used as lead-in questions. for students, they can discuss with each other and will have free answers. part ii extensive readingin this part, there are two texts and their relevant exercises. by reading the texts in limited time, teacher helps students understand the contents and the reading methods to build reading abilities gradually. text a succeeding as a “green” businessa. let the students look at 3 questions first and then read text a as quickly as they can for the first time to get find their answers;b. check the answers to the 3 questions first and then the answers to exercises i ii;e. read through the text and analyze the language points in the text:1. increasing numbers of businesses, both small and large, are jumping on the “green bandwagon”. 越来越多的企业，无论规模大小，都正一窝蜂地涌向“绿色浪潮”。
商务英语阅读教案lesson
商务英语阅读教案Lesson 1-5一、Lesson 1: Introduction to Business English ReadingObjective:To introduce students to the importance of Business English reading and develop their basic skills in understanding and interpreting business-related texts.Content:1. Importance of Business English reading.2. Basic skills required for understanding business texts.Activities:1. Discuss the importance of Business English reading in the modern business world.2. Practice reading and interpreting simple business texts. Assessment:1. Short quiz on the importance of Business English reading.2. Group discussion on understanding business texts.二、Lesson 2: Understanding Business DocumentsObjective:To develop students' skills in understanding and interpreting various business documents such as letters, memos, and reports.Content:1. Types of business documents.2. Skills required for understanding business documents.Activities:1. Analyze and discuss different types of business documents.2. Practice reading and interpreting sample business documents. Assessment:1. Group activity to identify and classify different types of business documents.2. Individual assignment to read and summarize a business document.三、Lesson 3: Reading Business NewsObjective:To develop students' skills in reading and understanding business news articles, reports, and editorials.Content:1. Types of business news.2. Skills required for reading business news.Activities:1. Discuss different types of business news and their importance.2. Practice reading and interpreting sample business news articles. Assessment:1. Group discussion on understanding business news articles.2. Individual quiz on identifying and analyzing business news sources.四、Lesson 4: Understanding Financial StatementsObjective:To develop students' skills in reading and interpreting financial statements such as balance sheets, ine statements, and cash flow statements.Content:1. Types of financial statements.2. Skills required for understanding financial statements.Activities:1. Analyze and discuss different types of financial statements.2. Practice reading and interpreting sample financial statements. Assessment:1. Group activity to analyze and interpret a sample financial statement.2. Individual assignment to read and summarize a financial statement.五、Lesson 5: Reading Business Reports and ProposalsObjective:To develop students' skills in reading and understanding business reports and proposals.Content:1. Types of business reports and proposals.2. Skills required for reading business reports and proposals. Activities:1. Discuss different types of business reports and proposals.2. Practice reading and interpreting sample business reports and proposals.Assessment:1. Group activity to identify and classify different types of business reports and proposals.2. Individual assignment to read and summarize a business report or proposal.六、Lesson 6: Understanding Business CorrespondenceObjective:To develop students' skills in reading and understanding business letters, es, and memos.Content:1. Types of business correspondence.2. Skills required for understanding business correspondence. Activities:1. Discuss different types of business correspondence and their purposes.2. Practice reading and interpreting sample business letters, es, and memos.Assessment:1. Group activity to analyze and respond to a business correspondence scenario.2. Individual assignment to read, analyze, and draft a business letter or e.七、Lesson 7: Analyzing Business Case StudiesObjective:To develop students' skills in reading and analyzing business case studies to understand real-world business situations and solutions. Content:1. Types of business case studies.2. Skills required for analyzing business case studies.Activities:1. Discuss different types of business case studies and their significance.2. Practice reading and analyzing sample business case studies. Assessment:1. Group activity to analyze and discuss a business case study.2. Individual assignment to read, analyze, and present findings from a business case study.八、Lesson 8: Reading Business Contracts and Agreements Objective:To develop students' skills in reading and interpreting business contracts and agreements.Content:1. Types of business contracts and agreements.2. Skills required for reading business contracts and agreements.Activities:1. Analyze and discuss different types of business contracts and agreements.2. Practice reading and interpreting sample business contracts and agreements.Assessment:1. Group activity to analyze and interpret a sample business contract or agreement.2. Individual assignment to read, understand, and summarize a business contract or agreement.九、Lesson 9: Enhancing Reading Comprehension Strategies Objective:To enhance students' reading prehension strategies for better understanding of plex business texts.Content:1. Different reading prehension strategies.2. Applying these strategies to business texts.Activities:1. Discuss and learn different reading prehension strategies.2. Practice applying these strategies to sample business texts. Assessment:1. Group activity to demonstrate reading prehension strategies.2. Individual quiz on applying reading prehension strategies to a business text.十、Lesson 10: Evaluating and Critiquing Business TextsObjective:To develop students' skills in evaluating and critiquing business texts for their accuracy, effectiveness, and relevance.Content:1. Criteria for evaluating business texts.2. Skills required for critiquing business texts.Activities:1. Discuss the criteria for evaluating business texts.2. Practice critiquing sample business texts.Assessment:1. Group activity to evaluate and critique a business text.2. Individual assignment to read, evaluate, and write a critique of a business text.重点和难点解析一、Lesson 1 中的重点环节是理解商务英语阅读的重要性以及培养理解商务文本的基本技能。
教案-商务英语阅读-Unit2-叶兴国
教案-商务英语阅读-Unit2-叶兴国第一篇：教案-商务英语阅读-Unit 2- 叶兴国Unit 2 Teaching Objectives: 1.To have general ideas of the three texts;2.To remember and use new words and expressions;3.To be clear about how fast you can learn and how to learn fast;4.To learn the four methods of how to improve reading speed as soon as possible.Focuses:1.To have general ideas of the three texts;2.To be clear about how fast you can learn and how to learn fast Difficulties: How to improve reading speed as soon as possible by using the four reading methods.Teaching Time: 2 periods.Teaching Procedures:Part I Pre-reading Questions It can be used as lead-in questions.For students, they can discuss with each other and will have free answers.Part II Extensive Reading In this part, there are two texts and their relevant exercises.By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.1.Text A How Fast Can You Learn a.Let the students read Text A as quickly as they can for the first time to find the general idea of the passage;b.Then read through the text for the second time to find the answers to Exercise I;c.Tell the students the general idea of the text while checking the answers to Exercise I;d.Analyze the language points in the text;1.Technology is hot, but how long this happy investment cycle will last is anyone’s guess.技术现在是热点，但是谁也说不准这种令人陶醉的投资周期能持续多久。
中职商务英语阅读教学设计
中职商务英语阅读教学设计I. 简介商务英语作为一门特定领域的英语，对于中职学生来说，是非常重要的一门课程。
而阅读作为商务英语学习的重要组成部分，需要通过有效的教学设计来提高学生的阅读能力。
本文将提出一种中职商务英语阅读教学设计的方案。
II. 教学目标1. 帮助学生提高阅读文章的速度和准确性；2. 培养学生理解商务英语文章的能力；3. 培养学生运用商务英语词汇和表达方式的能力；4. 增强学生信息获取和分析能力。
III. 教学内容1. 商务英语词汇的学习与拓展：a. 通过词根、词缀和上下文等方式，帮助学生理解生词的含义；b. 组织商务英语词汇的分类学习，如公司组织结构、市场营销等；c. 制定商务英语词汇的学习计划，包括单词背诵和练习。
2. 商务英语阅读训练：a. 使用真实商务英语文章，如商业报告、市场调研报告等；b. 引导学生快速浏览文章，了解大意；c. 培养学生提取关键信息的能力，如公司名称、产品特点等；d. 组织学生进行文章的分析和理解，包括主旨、观点等；e. 在教学过程中，鼓励学生提问，并进行讨论和答疑。
3. 阅读技巧的培养：a. 教授学生阅读技巧，如快速阅读、扫读和精读的区别与方法；b. 引导学生学习商务英语文章的标志词语，如however、in addition等；c. 培养学生利用上下文猜测词义的能力，提高阅读速度。
IV. 教学方法1. 合作学习：组织学生进行小组活动，共同解决阅读中遇到的问题，促进互动和合作。
2. 多媒体教学：利用多媒体资源呈现商务英语文章和相关词汇，提高学生的学习兴趣和参与度。
3. 案例分析：引入实际商务案例，让学生在阅读中将理论与实践相结合，加深理解。
V. 教学评估1. 定期进行商务英语阅读测试，考察学生的阅读速度和准确性。
2. 设立阅读任务，让学生根据所学内容完成相关练习和作业，评价学生的理解和运用能力。
3. 关注学生的学习反馈，鼓励学生提出问题和困惑，及时进行解答和指导。
商务英语阅读1 教案
商务英语阅读1 教案商务英语阅读1 教案教学目标•通过本节课的学习，学生将能够理解商务英语阅读的基本概念和重要性。
•学生将掌握商务英语阅读的常见词汇和表达方式。
•学生将能够运用所学知识解决商务英语阅读中的实际问题。
教学准备•教材：《商务英语阅读1》教材•多媒体设备：投影仪、电脑、音响等•板书工具：白板、笔、擦教学步骤1.导入新课–引入商务英语阅读的概念。
–分享一段商务英语阅读的实际场景。
2.词汇梳理–列举商务英语阅读中常见的词汇和短语，并进行解释和示范。
–通过例句和练习加深学生对词汇的理解和记忆。
3.阅读策略讲解–介绍商务英语阅读的基本策略，如快速阅读、扫描等。
–分析每种策略的适用场景和操作方法，帮助学生理解并能够运用于实际阅读中。
4.阅读练习–将学生分成小组，并发放一篇商务英语阅读材料。
–要求学生根据所学策略完成阅读，并回答相关问题。
–进行小组合作讨论和分享，梳理阅读中的难点和技巧。
5.拓展活动–提供更多商务英语阅读材料，要求学生在限定时间内进行阅读，并写下自己的感想和学习心得。
–学生之间互相交流和分享，促进学习氛围的形成。
6.总结反思–回顾本节课所学内容，让学生总结并分享本节课的收获。
–教师进行总结和点评，指出学生在商务英语阅读上的优点和待提高之处。
课后作业•要求学生阅读并理解教材中的相关章节。
•要求学生完成教材中的预习题和练习题。
•提醒学生在平时生活中多接触商务英语阅读材料，积累相关词汇和经验。
参考资料•《商务英语阅读1》教材及相关练习册。
当然，请继续阅读下面的内容。
教学评估•观察学生在课堂上的参与度和表现，包括发言、问题解答和阅读练习的完成情况。
•批改学生的课后作业，包括预习题和练习题的答案。
•随堂测验，考察学生对商务英语阅读的理解程度和应用能力。
学情分析根据学生在课堂上的反应和作业的完成情况，可以初步分析学生对商务英语阅读的兴趣和掌握程度。
根据不同情况，可调整教学内容和教学方法，以更好地满足学生的学习需求。
大学生商务英语阅读课教案
课程名称：商务英语阅读课时：2课时教学对象：大学生教学目标：1. 提高学生的商务英语阅读能力，帮助学生掌握商务英语阅读的基本技巧。
2. 培养学生分析、理解和运用商务英语文章的能力。
3. 增强学生的商务知识，拓宽国际视野。
教学重点：1. 商务英语阅读的基本技巧。
2. 商务英语文章的分析与理解。
教学难点：1. 商务英语文章中专业词汇和术语的理解。
2. 商务英语文章的阅读速度与准确度。
教学准备：1. 教材：《商务英语阅读》2. 课件：商务英语阅读技巧、商务英语文章分析3. 相关商务英语文章教学过程：第一课时一、导入1. 引导学生回顾上节课学习的内容，让学生谈谈自己在商务英语阅读中遇到的困难。
2. 简要介绍本节课的学习目标。
二、讲解商务英语阅读技巧1. 阅读前：快速浏览文章，了解文章大意。
2. 阅读中：关注文章中的关键词、短语和句子结构。
3. 阅读后：总结文章主旨，分析文章结构。
三、案例分析1. 分组讨论，让学生阅读一篇商务英语文章，分析文章中的专业词汇、句型和结构。
2. 各小组汇报讨论成果，教师点评。
四、课堂练习1. 学生独立完成课后练习，巩固所学知识。
2. 教师检查学生练习情况，给予个别指导。
第二课时一、复习导入1. 复习上节课所学内容，检查学生对商务英语阅读技巧的掌握程度。
2. 让学生谈谈自己在练习中的收获和困惑。
二、讲解商务英语文章分析1. 分析文章结构，如引言、正文、结论等。
2. 分析文章中的论点、论据和论证方法。
三、案例分析1. 分组讨论，让学生阅读一篇商务英语文章，分析文章的结构、论点和论证方法。
2. 各小组汇报讨论成果，教师点评。
四、课堂练习1. 学生独立完成课后练习，巩固所学知识。
2. 教师检查学生练习情况，给予个别指导。
五、总结1. 回顾本节课所学内容，强调商务英语阅读技巧和文章分析的重要性。
2. 鼓励学生在课后继续阅读商务英语文章，提高自己的商务英语阅读能力。
教学反思：本节课通过讲解商务英语阅读技巧、案例分析、课堂练习等环节，帮助学生掌握商务英语阅读的基本技巧，提高商务英语阅读能力。
商务英语阅读教案lesson
商务英语阅读教案Lesson 1一、教学目标1. 知识目标掌握商务英语阅读的基本技巧。
了解商务英语中常见的术语和表达方式。
学习商务英语文章的常见结构。
2. 技能目标提高学生的商务英语阅读理解能力。
培养学生运用商务英语进行阅读和交流的能力。
训练学生快速获取商务信息的能力。
3. 情感目标激发学生对商务英语阅读的兴趣。
培养学生的团队合作精神。
二、教学内容1. 商务英语阅读技巧介绍。
2. 商务英语中常见的术语和表达方式。
3. 商务英语文章的常见结构。
三、教学方法1. 讲授法：讲解商务英语阅读技巧，介绍商务英语中常见的术语和表达方式。
2. 案例分析法：分析商务英语文章的常见结构。
3. 小组讨论法：学生分组阅读商务英语文章，讨论并总结文章结构。
四、教学步骤1. 导入：简要介绍商务英语阅读的重要性。
2. 讲解：讲解商务英语阅读技巧，介绍商务英语中常见的术语和表达方式。
3. 案例分析：分析商务英语文章的常见结构。
4. 小组讨论：学生分组阅读商务英语文章，讨论并总结文章结构。
5. 总结：总结本节课所学内容，布置作业。
五、作业1. 课后阅读一篇商务英语文章，总结文章结构。
2. 复习本节课所学的商务英语阅读技巧，并进行练习。
商务英语阅读教案Lesson 2（请按照上述格式，继续编写Lesson 2至Lesson 5的教案内容。
）六、教学内容1. 商务英语文章的阅读策略。
2. 提高阅读速度和理解力的技巧。
3. 商务英语文章中图表和数据的理解。
七、教学方法1. 演示法：展示如何有效地阅读商务英语文章。
2. 实践法：通过实际阅读练习来提高学生的阅读技巧。
3. 反馈法：为学生提供阅读后的反馈，帮助他们改进。
八、教学步骤1. 复习：回顾上一节课所学的商务英语阅读技巧。
2. 文章阅读：学生阅读一篇商务英语文章，注意阅读策略的运用。
3. 小组讨论：学生分组讨论文章中的图表和数据，分享理解心得。
4. 速度挑战：进行阅读速度挑战，学生尝试在规定时间内完成阅读。
商务英语阅读教案
本次课
重点难点
The study of the business terms
教学基本内容设计
Warm Up—definition oforganizationalculture
2.FIRST TO SAY IT: Predictions(What are they?)+ Biography
3.COUNTERINTUITIVE INSIGHTS
(“reporting cost”+outsourcing)
4.NEW AREA OF INQUIRY(nonprofit)
MoreFigures
辅助手段和时间分配
Multi-media
15minutes
20minutes
20minutes
20minutes
15 minutes
本次课小结、作业、预习等
Complete the post-reading exercisesand preview unit 5
第4次课
课时2学时
章节题目
Unit 5:Consumer Behavior
Term Study
1.Leadership
2.Theory X and Theory Y Assumptions
Outline and Questions
1.(Para.1-3)An interview withPeter F. Drucker(Who+When+Where?)
2.(The rest paragraphs.)Drucker’s thoughts on leadership(The key sentence in each point?)
商务英语阅读教学设计
教师可以邀请学生代表上台发言，分享阅读成果和收获，锻炼学生的 口语表达和思维能力。
学生可以通过阅读成果展示和交流，发现自己的不足之处，及时调 整阅读策略和方法，提高阅读能力和水平。
教学改进和优化建议
根据学生的反馈和表现，调整教学内容和方式，以满足学生的学习需求和提高教学效果。
提问与回答： 鼓励学生主动 参与，提高口
语表达能力
分组讨论：围 绕主题展开讨 论，培养学生
批判性思维
角色扮演：模 拟商务场景， 增强实际操作
能力
案例分析：引 导学生分析实 际案例，提高 解决问题能力
教学评价与反馈
06
学生自我评价和反思
学生自我评价：学生对自己的学习成果进行评估，找出自己的不足之处， 以便更好地提高学习效果。
汇报时间：20XX/01/01
教学方法
04
任务驱动教学法
添加标题
定义：任务驱动教学法是一种以任务为核心的 教学方法，通过完成任务来达到学习和掌握知 识的目的。
添加标题
应用范围：任务驱动教学法适用于各种学科领 域，特别是实践性强的学科，例如商务务驱动教学法强调学生的主动性和参 与性，教师设计任务，学生通过自主学习、合 作学习等方式完成任务，培养解决问题的能力。
YOUR LOGO
XXX,a click to unlimited possibilities
商务英语阅读教学设计
汇报人：XXX
汇报时间：20XX/01/01
目录
01.
添加标题
02.
教学目标
03.
教学内容
04.
教学方法
05.
教案-商务英语阅读-Unit10-叶兴国范文
教案-商务英语阅读-Unit10-叶兴国范文第一篇：教案-商务英语阅读-Unit 10-叶兴国范文Unit 10 Teaching Objectives: 1.T o remember and use new words and expressions;2.To learn Why people say attitude is everything and how you can be happy;3.T o learn What the advantages are in learning to be funny in the workplace;4.To know about idioms, proverbs and allusion in business English passages;5.To deal with the language points in Text A and TextB.Focuses:1.To learn Why people say attitude is everything and how you can be happy;2.To learn What the advantages are in learning to be funny in the workplace.Difficulties:How to deal with the idioms, proverbs and allusion when reading business English passages.Teaching Time: 2 periods.Teaching Procedures:Part I Pre-reading Questions It can be used as lead-in questions.For students, they can discuss with each other and will have free answers.Part II Extensive Reading In this part, there are two texts and their relevant exercises.By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.Text A Be Happy Cause I Choose Happiness a.Let the students read Text A to finish Exercise I by using the basic reading skills learned before;b.Ask students to Check the answers to Exercises I and to understand the text at the same time;d.Check the answers to Exercises I;e.Analyze the language points in the text: 1.Jerry is the kind of guy you love to hate.love to hate:又爱又恨，深爱。
教案-商务英语阅读-Unit12-叶兴国（合集五篇）
教案-商务英语阅读-Unit12-叶兴国（合集五篇）第一篇：教案-商务英语阅读-Unit 12-叶兴国Unit 12 Teaching Objectives: 1.T o remember and use new words and expressions;2.To learn how we can save time to do what we really want;3.To learn how much time CEOs should devote to customers;4.To review some basic reading skills;5.To deal with the language points in Text A and Text B.Focuses:1.To learn how we can save time to do what we really want;2.To learn how much time CEOs should devote to customers.Difficulties:How can we save time to do what we really want? Teaching Time: 2 periods.Teaching Procedures:Part I Pre-reading Questions It can be used as lead-in questions.For students, they can discuss with each other and will have free answers.Part II Extensive Reading In this part, there are two texts and their relevant exercises.By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.Text A 20 Ways to save 20 Minutes a.Let the students read Text A as quickly as they can to scan the answers to Exercise I;b.Ask some students to Check the answers;c.Analyze the language points in the text: 1.You’ve put in a longer-than-eight-hour day at work, cooked dinner, folded laundry, and you still haven’t got around to the brisk walk you vowed to take every day.你每天花费8个小时以上的时间工作、做饭、折叠喜好的衣服等，但是你没有腾出时间来做你发誓每天要做的快走锻炼。
商务英语阅读与写作 - 教案
商务英语阅读与写作教案一、引言1.1商务英语的重要性1.1.1全球化背景下商务交流的需求1.1.2商务英语在职业发展中的作用1.1.3商务英语阅读与写作技能的必要性1.1.4课程的目的与意义1.2教案设计理念1.2.1实用性导向，贴近实际商务场景1.2.2系统性教学，覆盖阅读与写作全技能1.2.3互动式学习，提高学生参与度1.2.4持续性评估，确保学习效果1.3教学对象与前提1.3.1适用对象：具有一定英语基础的学生1.3.2先修课程：基础英语语法与词汇1.3.3教学环境：多媒体教室，网络资源1.3.4教学时长：每周两课时，共16周二、知识点讲解2.1商务英语阅读技巧2.1.1快速阅读与扫读技巧2.1.2精细阅读与理解策略2.1.3关键信息提取与归纳2.1.4阅读材料选择与难度匹配2.2商务英语写作基础2.2.1商务写作格式与结构2.2.2常用商务写作词汇与表达2.2.3写作逻辑与连贯性2.2.4写作风格与语气调整2.3商务案例分析2.3.1案例选择与背景介绍2.3.2案例分析与讨论方法2.3.4案例在商务英语学习中的作用三、教学内容3.1阅读材料选择3.1.1国际商务新闻报道3.1.2商务案例分析3.1.3商务合同与协议3.1.4商务信函与报告3.2写作技能培养3.2.1商务邮件写作3.2.3商务提案制作3.3实践活动设计3.3.1角色扮演与模拟商务谈判3.3.3商务英语演讲与陈述3.3.4商务英语写作比赛四、教学目标4.1知识目标4.1.1掌握商务英语阅读技巧4.1.2理解商务英语写作规范4.1.3扩展商务相关词汇与表达4.1.4了解国际商务文化差异4.2技能目标4.2.1能够高效阅读商务文本4.2.3能够进行商务沟通与交流4.2.4能够分析和解决商务问题4.3情感目标4.3.1增强商务英语学习的兴趣与自信4.3.2培养跨文化商务交流的意识4.3.3提高团队合作与沟通能力4.3.4塑造批判性思维与问题解决能力五、教学难点与重点5.1教学难点5.1.1商务英语专业词汇的理解与运用5.1.2商务文本的深度阅读与分析5.1.3商务写作的逻辑构建与风格把握5.1.4实际商务情境中的语言应用5.2教学重点5.2.1阅读技巧的系统训练与实际应用5.2.2写作技能的规范化培养与实践操作5.2.3商务文化背景知识的融入与理解5.2.4教学内容的实用性与时效性六、教具与学具准备6.1教学辅助工具6.1.1多媒体设备：用于展示PPT、视频等教学资源6.1.2白板与白板笔：用于书写关键词汇和句型6.1.3商务英语教材：提供阅读与写作素材6.1.4纸质词典与电子词典：辅助词汇查询6.2学生学习工具6.2.1笔记本与文具：记录重要信息和笔记6.2.2商务英语相关书籍：扩展阅读材料6.2.3电脑或平板电脑：用于在线学习和资料搜索6.2.4英语学习软件：如在线词典、语法检查工具6.3实践活动材料6.3.1角色扮演脚本：用于模拟商务谈判6.3.2小组讨论指南：引导有效的小组合作6.3.3商务案例分析资料：提供案例分析素材6.3.4商务写作模板：帮助学生规范写作格式七、教学过程7.1课堂导入7.1.1复习上节课内容，巩固知识点7.1.2通过提问或小测验检验学生预习情况7.1.3引入新课题，激发学生兴趣7.1.4明确学习目标，让学生了解课程重点7.2知识讲解与示范7.2.1讲解商务英语阅读技巧，举例说明7.2.2分析商务英语写作规范，展示优秀范文7.2.3通过案例分析，加深对知识点的理解7.2.4进行课堂互动，解答学生疑问7.3实践活动与小组合作7.3.1分组进行角色扮演，模拟商务谈判7.3.3学生展示，分享小组合作成果7.3.4教师点评，提供反馈与改进建议八、板书设计8.1阅读技巧板书8.1.1列出关键阅读技巧与策略8.1.2提供阅读练习示例8.1.3书写阅读材料中的难点词汇8.1.4绘制阅读理解的思维导图8.2写作技能板书8.2.1展示商务写作格式与结构8.2.2列出常用商务写作词汇与表达8.2.3示例优秀商务写作段落8.2.4强调写作中的常见错误与注意事项8.3商务案例分析板书8.3.1概述案例分析的方法与步骤8.3.2提供案例分析示例8.3.3强调案例分析中的关键点8.3.4引导学生进行案例分析讨论九、作业设计9.1阅读理解练习9.1.1选择一篇商务英语文章进行阅读9.1.2完成阅读理解题目，测试理解程度9.1.4分析文章中的商务术语与表达9.2商务写作练习9.2.2编写一份简短的商务报告9.2.3制作一份商务提案的提纲9.2.4修订之前的商务写作作业，改进错误9.3商务英语口语练习9.3.1准备一段商务英语演讲9.3.2与同学进行商务英语对话练习9.3.3录制自己的商务英语口语，自我评估9.3.4参加商务英语角或讨论会，实践交流十、课后反思及拓展延伸10.1教学效果评估10.1.1学生作业完成情况分析10.1.2学生参与课堂活动的积极性10.1.3学生对知识点的掌握程度10.1.4教学目标的达成情况10.2教学方法改进10.2.1调整教学内容的难易程度10.2.2优化教学活动的设计10.2.3提高课堂互动的有效性10.2.4引入更多实践性教学环节10.3拓展延伸活动10.3.1推荐相关商务英语阅读材料10.3.2组织商务英语写作比赛10.3.3开展商务英语角活动重点和难点解析在商务英语阅读与写作的教学过程中，有几个环节是需要特别关注的，以确保教学效果的最大化。
商务英语阅读教案lesson
商务英语阅读教案Lesson 1-5一、Lesson 1: Introduction to Business English ReadingObjective:To introduce students to the importance of business English reading and develop their basic skills for understanding and analyzing business texts. Materials:Textbook: Business English ReadingHandouts: Sample business textsProcedure:1. Expln the importance of business English reading in the global business environment.2. Skills development: Practice reading and prehension skills using sample business texts.3. Group discussion: Students work in groups to analyze and discuss the mn ideas and detls of the texts.4. Summary: Review the key points of the lesson and answer any questions from the students.二、Lesson 2: Understanding Business DocumentsObjective:To help students develop the skills necessary for understanding and analyzing different types of business documents.Materials:Textbook: Business English ReadingHandouts: Sample business documents (e.g., memos, letters, reports) Procedure:1. Expln the purpose of business documents and their importance in business munication.2. Skills development: Practice reading and prehension skills using sample business documents.3. Group activity: Students work in groups to identify and analyze the mn ponents of the business documents.4. Summary: Review the key points of the lesson and answer any questions from the students.三、Lesson 3: Analyzing Business NewsObjective:To help students develop the skills necessary for understanding and analyzing business news articles.Materials:Textbook: Business English ReadingHandouts: Sample business news articlesProcedure:1. Expln the importance of business news in the global business environment.2. Skills development: Practice reading and prehension skills usingsample business news articles.3. Group discussion: Students work in groups to analyze and discuss the mn ideas and detls of the articles.4. Summary: Review the key points of the lesson and answer any questions from the students.四、Lesson 4: Reading Business ReportsObjective:To help students develop the skills necessary for understanding and analyzing business reports.Materials:Textbook: Business English ReadingHandouts: Sample business reportsProcedure:1. Expln the purpose of business reports and their importance in decision-making processes.2. Skills development: Practice reading and prehension skills using sample business reports.3. Group activity: Students work in groups to identify and analyze the mn sections and findings of the reports.4. Summary: Review the key points of the lesson and answer any questions from the students.五、Lesson 5: Enhancing Reading Comprehension StrategiesObjective:To help students develop effective reading prehension strategies for better understanding business texts.Materials:Textbook: Business English ReadingHandouts: Sample business texts with acpanying prehension questions Procedure:1. Discuss the importance of using prehension strategies while reading business texts.2. Skills development: Practice using various prehension strategies (e.g., predicting, skimming, scanning) while reading sample business texts.3. Group activity: Students work in groups to answer prehension questions based on the texts they have read.4. Summary: Review the key points of the lesson and answer any questions from the students.六、Lesson 6: Interpreting Business StatisticsObjective:To help students develop the skills necessary for interpreting business statistics and data presented in various formats.Materials:Textbook: Business English ReadingHandouts: Sample business texts with statistics and data tablesProcedure:1. Expln the importance of interpreting business statistics in decision-making processes.2. Skills development: Practice interpreting business statistics and data using sample texts and tables.3. Group activity: Students work in groups to analyze and interpret the statistics and data presented in the texts and tables.4. Summary: Review the key points of the lesson and answer any questions from the students.七、Lesson 7: Understanding Financial StatementsObjective:To help students develop the skills necessary for understanding and analyzing financial statements.Materials:Textbook: Business English ReadingHandouts: Sample financial statements (e.g., balance sheets, ine statements, cash flow statements)Procedure:1. Expln the purpose and importance of financial statements in business.2. Skills development: Practice understanding and analyzing financial statements using sample texts and statements.3. Group activity: Students work in groups to analyze and interpret the financial statements provided.4. Summary: Review the key points of the lesson and answer any questions from the students.八、Lesson 8: Reading Case StudiesObjective:To help students develop the skills necessary for understanding and analyzing business case studies.Materials:Textbook: Business English ReadingHandouts: Sample business case studiesProcedure:1. Expln the purpose of business case studies and their importance in learning about real-world business situations.2. Skills development: Practice reading and prehension skills using sample business case studies.3. Group discussion: Students work in groups to analyze and discuss the mn issues and solutions presented in the case studies.4. Summary: Review the key points of the lesson and answer any questions from the students.九、Lesson 9: Writing Summaries for Business TextsObjective:To help students develop the skills necessary for writing effective summaries of business texts.Materials:Textbook: Business English ReadingHandouts: Sample business texts and summary guidelines Procedure:1. Expln the importance of writing summaries for business texts and their usefulness in munication and decision-making.2. Skills development: Practice writing summaries of sample business texts using provided guidelines.3. Group activity: Students work in groups to write summaries of the texts they have read, and then exchange and discuss their summaries.4. Summary: Review the key points of the lesson, provide feedback on the students' summaries, and answer any questions from the students.十、Lesson 10: Evaluating Business Information SourcesObjective:To help students develop the skills necessary for evaluating the credibility and reliability of business information sources.Materials:Textbook: Business English ReadingHandouts: Sample business information sources (e.g., articles, websites, reports)Procedure:1. Expln the importance of evaluating business information sources and the potential risks of using unreliable information.2. Skills development: Practice evaluating the credibility and reliability of sample business information sources.3. Group activity: Students work in groups to evaluate the provided business information sources and identify their strengths and weaknesses.4. Summary: Review the key points of the lesson, discuss the students' evaluations, and answer any questions from the students.重点和难点解析一、Lesson 1: Introduction to Business English Reading补充说明：强调商务英语阅读在全球商务环境中的作用，以及如何通过练习阅读和理解商务文本来提高基本技能。
最新中职商务英语阅读教案
【课题】Chapter One Human Resource【教材版本】【教学目标】知识目标：-什么是人力资源管理-作为雇员，怎样能在面试中表现得更好-作为雇主，怎样招聘到合格得员工能力目标：-将所学人力资源的相关英语知识运用到阅读理解中-将所学人力资源的相关英语知识运用到口语表达中【教学重点、难点】教学重点：将所学人力资源的相关英语知识运用到阅读理解中教学难点：将所学人力资源的相关英语知识运用到口语表达中教学途径：1．小组讨论教学2．自学练习教学【教学媒体及教学方法】制作PPT。
演示法、讲授法、分组讨论法。
【课时安排】2课时（90分钟）。
【教学过程】第一环节导入（15分钟）活动一: 要求学生小组讨论漫画内容及相关问题提示学生宜家公司提示学生在面试中的注意事项活动二：小组讨论并抢答职位和公司的组合活动三：小组讨论并介绍Disney, HBO, Air China, and KFC的情况小组讨论和回答活动三的问题第二环节新授课（50分钟）阅读篇章A[讲解]详细讲解文章的内容列出生词和长难句[演示]教师用幻灯片演示单词和句子[问答]Why it is so difficult to get the job when you are a teenager?[分组讨论]如何具体操作6个步骤[问答]如何具体操作6个步骤，练习5[复习]复习重点单词，练习6阅读篇章B[自学练习]学生根据课后提供的单词和句子翻译，进行自学阅读练习。
[问答]小组讨论并回答问题What is a job description？[问答]小组抢答问题8 问题9第三环节课堂练习（15分钟）[情景模拟]招聘生物老师：要求学生进行情景模拟，一个学生担任老师职位的面试官，三个学生担任来面试的老师。
第四环节复习小结（8分钟）What are the six steps in finding a job?What is a job description?第五环节布置作业（2分钟）完成练习10。
大学商务英语阅读课教案
课程名称：商务英语阅读授课班级：商务英语专业本科三年级授课时间：2课时教学目标：1. 培养学生阅读商务英语文章的能力，提高商务英语阅读理解水平。
2. 帮助学生了解商务英语阅读技巧，提高阅读速度和准确性。
3. 培养学生分析商务英语文章的能力，提高商务英语实际应用能力。
4. 增强学生的跨文化交际意识，提高在国际商务环境中的沟通能力。
教学内容：1. 商务英语阅读技巧2. 商务英语文章类型及特点3. 商务英语文章阅读实例分析4. 跨文化交际意识培养教学过程：第一课时一、导入1. 介绍本节课的学习目标和内容。
2. 引导学生回顾上一节课所学内容，巩固已掌握的商务英语阅读技巧。
二、新课导入1. 讲解商务英语阅读技巧，包括快速浏览、查找关键词、理解文章大意等。
2. 介绍商务英语文章类型及特点，如报告、信函、广告、新闻等。
三、实例分析1. 选择一篇商务英语文章，引导学生进行快速浏览，找出关键词。
2. 分析文章大意，引导学生理解文章结构、论点、论据等。
3. 强调商务英语文章的准确性、客观性和专业性。
四、课堂练习1. 分组讨论，让学生根据所学技巧，阅读一篇商务英语文章，并进行总结。
2. 教师巡视指导，解答学生在阅读过程中遇到的问题。
第二课时一、复习上节课所学内容1. 引导学生回顾商务英语阅读技巧和文章类型。
2. 强调商务英语文章的特点和阅读方法。
二、跨文化交际意识培养1. 讲解跨文化交际的基本原则，如尊重差异、理解文化背景等。
2. 通过案例分析，让学生了解不同文化背景下商务英语的沟通方式。
三、课堂练习1. 分组讨论，让学生根据所学跨文化交际原则，模拟商务英语沟通场景。
2. 教师巡视指导，解答学生在模拟过程中遇到的问题。
四、总结1. 回顾本节课的学习内容，强调商务英语阅读技巧和跨文化交际意识的重要性。
2. 布置课后作业，要求学生阅读一篇商务英语文章，并撰写阅读心得。
教学评价：1. 课堂表现：观察学生在课堂上的参与度、发言积极性等。
商英阅读教案
商英阅读教案教学目标：- 提高学生商务英语阅读技能，包括阅读速度、理解能力和词汇积累；- 培养学生在商务英语领域中的文化意识和专业素养；- 引导学生运用所学商务英语知识，加强实际应用能力。
教学重点：- 培养学生在商务英语领域的阅读理解能力；- 帮助学生扩充商务英语词汇量；- 促进学生对商务英语的文化意识的认识；- 培养学生的实际应用能力。
教学内容：课程一：商务英语阅读技巧与策略1. 目标词汇：商务英语中常用的词汇和短语；2. 阅读技巧和策略：扫描（skimming）、略读（scanning）、详读（detailed reading）；3. 商务英语阅读素材：商务报道、商务合同、商务文档等；4. 练习和任务：利用商务英语文本，进行不同阅读技巧和策略的练习，并进行相关任务的完成。
课程二：商务英语阅读理解及词汇运用1. 目标词汇：商务英语领域常用的专业词汇和短语；2. 多样化文本阅读：商务报纸、商务杂志、商务案例等；3. 阅读理解题训练：找出主旨句、回答问题、解释词汇等；4. 词汇运用练习：根据上下文填写词汇的正确形式、同义词替换等。
课程三：商务英语阅读与文化意识1. 目标词汇：商务英语中与文化相关的词汇和短语；2. 跨文化交际：研究不同国家和地区的商务礼仪和文化习俗；3. 文化解读：阅读与商务相关的跨文化文章和故事，了解不同文化背景下的商务实践；4. 跨文化沟通训练：角色扮演、情景模拟等形式的练习。
课程四：商务英语实际应用能力培养1. 目标词汇：商务英语中常用的常见表达和句式；2. 实际场景模拟：商务洽谈、商务会议、商务邮件等情境实践；3. 商务报告和演讲：学生自行选择一个关于商务的话题进行深入研究和展示；4. 商务英语写作：结合商务阅读内容进行商务英语写作训练，如商务文档、商务报告等。
教学方法：- Task-based Learning（基于任务的学习）：学生通过完成实际任务来提高商务英语阅读技能；- Cooperative Learning（合作学习）：学生以小组形式合作，共同解决商务英语阅读问题；- Role-play（角色扮演）：学生通过角色扮演来模拟商务场景，提升实际应用能力；- Multimedia Learning（多媒体学习）：利用多媒体资源，如商务新闻、商务视频等，增强学生的学习兴趣和参与度。
商务英语阅读教学设计
商务英语阅读教学设计一、前言随着全球化的发展，商务英语越来越重要。
在商务活动中，英语成为了一种普遍的沟通工具。
因此，商务英语阅读教学也日益受到重视。
如何设计符合学生需求、提高学习效果的商务英语阅读教学方案，是当前教学研究的热点之一。
二、教学目标商务英语阅读教学的主要目标是培养学生的英语职业阅读能力，包括以下几个方面：1.能够理解各种商务英语的文章或信函；2.能够从文章中获取信息，并进行分析、归纳；3.能够准确的理解、掌握文章中的专业词汇和行业术语；4.能够正确运用英语进行商务沟通。
三、教学内容商务英语阅读教学的内容应该综合运用各种商务英语资料，包括以下几个方面：1.商务英语短文：以文章为载体，学生能够了解到相关行业的资讯，训练学生的阅读速度和阅读技巧，提高学生对商务英语常用句型的掌握，注意对语法、重点词汇及文字和文章特点的理解；2.商务英语信函：主要针对外贸信函、商业合同、年报、检验报告、公告等。
3.商务英语口语：通过一定的听力训练，使学生逐渐熟悉商务英语的表达方式和会话技巧；4.商务英语写作：培养学生的商务英语写作技能，包括邮件、商业计划书、市场调查报告、商务谈判报告等。
四、教学方法商务英语阅读教学应该尽量采用综合教学法，包括以下几种方法：1.全语言教学法：贯彻教师讲解、学生呈现、思维交流三个环节，帮助学生更好地提高英语阅读技能；2.任务教学法：根据学生的英语实际情况，设计一系列相关任务，让学生在完成任务中更好地实现对英语的深入学习；3.课件和多媒体教学法：通过多媒体教学，激发学生的学习兴趣，提高学生的学习效率；4.小组合作学习法：通过分组学习，让学生互相协作，善于交流，探讨解决问题的方法，共同提高英语能力。
五、教学评价商务英语阅读教学应该采用科学高效、客观公正的教学评价方法，以保证学生的学习效果。
根据教学目标和教学内容的不同，可以采用以下几种评价方法：1.课堂测验：通过教师把握教学进度和听、说、读、写、译各方面同学的基础水平，布置针对性的测试题，了解学生的掌握情况。
教案-商务英语阅读I-Unit4-叶兴国五篇范文
教案-商务英语阅读I-Unit4-叶兴国五篇范文第一篇：教案-商务英语阅读I-Unit 4-叶兴国Unit 4 Teaching Objectives: 1.To remember and use new words and expressions;2.To have general ideas of “personal brand”;3.T o learn how to polish up one’s brand;4.To know about the word formations of Business English vocabulary.Focuses:1.To have general ideas of “personal brand”;2.T o learn how to polish up one’s brand.Difficulties:How to use word formations of Business English vocabulary to improve reading ability.Teaching Time: 2 periods.Teaching Procedures:Part I Pre-reading Questions It can be used as lead-in questions.For students, they can discuss with each other and will have free answers.Part II Extensive Reading In this part, there are two texts and their relevant exercises.By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.1.Text A Brain-twisting Job Interview Questions by Microsoft a.Let the students read Text A as quickly as they can for the first time to get the general idea;b.Ask students to tell others the general idea of the text;c.Then read through the text again to find the answers to Exercise I and Exercise II;d.Check the answers to Exercise I and Exercise II;e.Analyze the language points in the text: 1.fire away: 原意是“不停地射击”，这里指“谈话或提问时连珠炮般地接下去”。
商务英语阅读教学设计
商务英语阅读教学设计一、引言商务英语是指用于商务交流的英语，它包含了商务活动所需的专业词汇和表达方式。
商务英语阅读是商务英语教学的一个重要组成部分。
本文旨在设计一节商务英语阅读课的教学方案，以提高学生的商务英语阅读能力。
二、教学目标本节课的教学目标主要包括以下几个方面：1. 培养学生对商务英语阅读材料的理解能力；2. 提高学生查找商务英语文本中关键信息的能力；3. 培养学生组织和总结商务英语文本信息的能力。
三、教学内容本节课的教学内容主要包括以下几个方面：1. 商务英语阅读技巧的介绍：包括预读、快速浏览、精读等技巧；2. 商务英语阅读材料的选取：选择与商务活动相关的真实案例或文章；3. 商务英语阅读材料的分析：分析文章的结构、关键词汇和短语；4. 商务英语阅读材料的理解：引导学生理解文章的主旨和细节。
四、教学方法本节课的教学方法主要包括以下几个方面：1. 预习导入法：通过提问和讨论引导学生对商务英语阅读主题进行预习；2. 合作学习法：学生分成小组，共同解读商务英语阅读材料，互相讨论和交流；3. 情景模拟法：通过模拟商务交流场景，加深学生对商务英语阅读的理解；4. 任务驱动法：通过指定具体任务，激发学生的学习兴趣和主动性。
五、教学过程本节课的教学过程分为以下几个步骤：1. 引入：通过提问和讨论，导入商务英语阅读的主题；2. 预习导入：通过观看商务英语阅读相关视频或图片，激发学生对商务英语阅读的兴趣；3. 商务英语阅读材料解读：教师以合作学习的方式，引导学生共同解读商务英语阅读材料；4. 情景模拟：教师通过情景模拟的方式，让学生将商务英语阅读材料中的内容应用到实际场景中；5. 练习与巩固：教师设计相关练习题目，巩固学生对商务英语阅读的掌握程度；6. 总结与反思：教师引导学生总结本节课的学习成果，并进行反思。
六、教学评估本节课的教学评估主要通过以下几个方面进行：1. 学生参与度评估：观察学生在课堂上的参与状况，包括提问、回答问题和与其他学生的交流情况等；2. 学习成果评估：通过课堂练习和作业的完成情况，评估学生对商务英语阅读的掌握程度；3. 学生反馈评估：通过学生的反馈问卷或口头反馈，收集学生对本节课教学效果的评价和建议。
商务英语阅读1 教案
Step nguage Points
Text A
1. English may be the language of international businessbutas Alison
Thomas reports, it’s not only non-native speakers who need to learn how to
教学 难点 1. Improve students’ reading ability.
2. Exercises: Task 3,Task 4 教学 手段 Reference books, dictionaries, Multi-media, etc.
教学 方法
多媒体演示法、任务导向法、小组讨论法
Step 1.Related Background Information
用 《商务英语阅读》国晓立 周树玲主编，对外经济贸易大学出版社， 9 月
书 《商务英语阅读》李树红 沈银珍主编，浙江大学出版社， 8 月
职业学院课程教案 （分页）
教学 Unit 1Reading skills focus 教案
主题
Text A
撰写
审核
授课 周次
第三周第一次课
授课 时数
授课
2
对象
教学 1. Students grasp the new words and phrases of this part 目的 2. Students practice and improve their reading skills
实
◆ We recognize that many students need extra help.
施
我们认识到很多学生需要额外帮助。
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Haier Corporate Culture
Discussion
1.Which has greater influence on working environment, corporate culture, or yourco-workers’ personality?
Term Study
1.Leadership
2.Theory X and Theory Y Assumptions
Outline and Questions
1.(Para.1-3)An interview withPeter F. Drucker(Who+When+Where?)
2.(The rest paragraphs.)Drucker’s thoughts on leadership(The key sentence in each point?)
2.FIRST TO SAY IT: Predictions(What are they?)+ Biography
3.COUNTERINTUITIVE INSIGHTS
(“reporting cost”+outsourcing)
4.NEW AREA OF INQUIRY(nonprofit)
MoreFigures
1.The story of Larkin’s rapid rise(How?)and The Larkin Idea(What?)
2.Physical Representation of Larkin’s Corporate Culture(What +Where?)
More Cases
Google Corporate Culture
Peter Drucker’s Golden Thoughts
Term Study
1.Knowledge anizational Behavior
3.Privatization3.Outsourcing
4.Lean Production5.Corporate Restructuring
Term Study
1.Corporate Culture2.Mail-order
3.Flexi time4.Hostile Takeover
5.Total Quality Management
6.Motivation Theory / Need Hierarchy Theory
Outline and Questions
Necessary Qualitiesfor Leaders
本次课
重点难点
The tern study
Moreinformationaboutleadership
教学基本内容设计:
Warm Up
1.Differences Between You and Your Boss
2.Warm Up Questions
a.What is your opinion on the difference between leadership and management?
b.There are particular people that others will follow, for whatever reason. Perhaps they have a sense of humor, or they like their style.” Do you believe there are such people?
9
Hal Varian
5
Peter Senge
10
Daniel Goleman
Discussion
Who gave us the concepts of
“knowledge economy”, “business process reengineering” and “new economy”? Talk about their achievement in details.
Market Segmentation
FMCG (Fast Moving Consumer Goods)
Consumer Behavior
Soft Economy
Outline and Questions
1.The Five Faces of Chinese Consumers
2.Most Wanted Brands inChinaand Why Were They Preferred
Analysis of resume
Presentation
Review
第1次课
课时2学时
章节题目
Unit 1:Corporate or Organizational Culture
本次课
教学目标
Let the students knowthe concept oforganizationalculture
More Info
领导力纵论
彼得·德鲁克的“十大兵法”
Necessary Qualitiesfor Leaders
Discussion
1.Andrew Carnegie wanted to put on his gravestones, “Here lies a man who knew how to put into his service more able men than he was himself.” Have you found these “Andrew Carnegie ” around you?
Let the students master some business term of organizationalculture
本次课
重点难点
The study of the business terms
教学基本内容设计
Warm Up—definition oforganizationalculture
15minutes
20minutes
10minutes
10minutes
5minutes
本次课小结
作业、预习等
Complete the post-reading exercisesand preview unit 2
第2次课
课时2学时
章节题目
Unit2:Leadership
本次课
教学目标
Let the students know some theories of leadership
Top 10 Management Gurus—Listing in 2003 by Thinker 50 Survey
1
Michael E. Porter
6
Garters
7
Gary Hamel
3
Robert Reich
8
Alvin Toffler
4
Peter Drucker
Black box model
Discussion
1.Why do we buy too much?
2.Areyou health-/safety-/credit-/time-/price-/target-/logo-/
3.Would it be possible to develop an corporate culture in the age of E-commerce when employees can work at home?
辅助手段和
时间分配
Multi-media
10minutes.
20minutes
辅助手段和
时间分配
Multi-media
20minutes.
15minutes
15minutes
20minutes
10minutes
10minutes
本次课小结
作业、预习等
Complete the post-reading exercisesand preview unit 3
第3次课
课时2学时
章节题目
2.In our era with the development of information and communication technology and the so called “new economy”, is it still necessary to stress the importance of corporate culture?
3.Other Brands Are Undercutting and Ignoring the Needs of Consumers
4.The Myth of Advertisements
5.A Lesson Learned About Building a Powerful Brand
More Information
辅助手段和时间分配
Multi-media
15minutes
20minutes
20minutes
20minutes
15 minutes
本次课小结、作业、预习等
Complete the post-reading exercisesand preview unit 5
第4次课
课时2学时
章节题目
Unit 5:Consumer Behavior
6.Business Process Reengineering
Outline and Questions
1.Management guru Peter F. Drucker: nearly 70-years’ devotion to the field(… signature trademark… global insight)