国际商务英语串讲
国际商务英语串讲
5. Documentary draft: the draft is accompanied by the relevant documents such as the bill of lading, the invoice, the insurance policy etc.
6. Documents against payment (D/P): documents will not be released to the importer until payment is effected.
According to the theory of comparative advantage, both trade partners can benefit from trade.
(4) 比较利益并不是一个静止的概念，一个国家可以通过自己的行动发展某种特定的比较利益。
Comparative advantage is not a static concept; a country may develop a particular comparative advantage through its own actions.
10. 需求结构：patterns of demand 生产能力：production capabilities
消费爱好：consumption preference 规模经济：economies of scale
成本优势：cost advantage 大规模生产：large-scale production
Lesson 3
1. Consignment transaction: this means the exporter has to send his goods abroad and will not get payment until the goods are sold. If not sold, the goods can be shipped back.
201107商务英语串讲PPT
11
1. 电话用语（P25、P26、P28）
take message 带口信 leave a message 留口信 return her call 回她的电话 cut off 切断 hold the line 稍等 put me through 接通
Marco Tanya’s line manager Paul rang. He says he needs your approval to send her on another course. Giancarlo. A. Giancarlo wants Marco to approve a training course for Paul. B. Tanya wants to go on a training course but needs Giancarlo to agree. C. Paul wants to ask Marco’s permission to organize further training for Tanya. (国考09-5)
12
例1： ---- I’m afraid he isn't in the office. ---- _____________. A. It’s OK. B. It’s OK. I’ll phone back later. C. OK. I’ll give him your message.
19
UNIT 8
Business Equipment / Correspondence 重点 1. 相关词汇 （P53-1、P56-1、 P56-2 ） 2. 注意月份、星期的含义 3. 了解一些缩写的含义 VAT, incl, excl, ext 增值税 包括 不包括 分机
国际商务英语授课国际商务2
Political Economy of International Trade
Ⅰ. Instruments of Trade Policy
7 main instruments of trade policy --- tariffs
--- who gains: ☺ --- government: raising revenue for government --- domestic producers: protection
Political Economy of International Trade
Ⅰ. Instruments of Trade Policy
7 main instruments of trade policy --- subsidies
--- main gains: ☺ --- helping domestic firms to be a first-mover --- helping domestic firms to gain as a major global company
Political Economy of International Trade
Introduction
free trade
Political Economy of International Trade
Introduction
free trade --- a situation where a government does not attempt to restrict
--- who suffers: --- consumers: pay more for certain imports
Political Economy of International Trade
21世纪实用国际商务英语口语(
21世纪实用国际商务英语口语(全文共6篇示例，供读者参考篇1Practical International Business English for KidsHi there, friends! Today, we're going to learn about how to speak English for business. It's super important because English is the language that people from all around the world use to do business together. Isn't that cool?Let's start with some basic greetings. When you meet someone for the first time, you can say:"Hello, my name is [your name].""It's nice to meet you.""How are you today?"Make sure to smile and shake their hand firmly, but not too tight! Good manners are always important in business.Now, let's say you're in a meeting and you want to share your idea. You can say:"May I make a suggestion?""In my opinion, we should...""I propose that we..."It's polite to ask for permission before speaking, and to use phrases like "in my opinion" or "I propose" to show that you're just giving your idea, not telling everyone what to do.Sometimes, you might not understand something that someone says. That's okay! You can ask them to repeat or explain by saying:"Could you please repeat that?""I'm sorry, I didn't quite understand.""Could you clarify what you mean by...?"Don't be afraid to ask questions! It's better to make sure you understand everything correctly.When you're talking to someone from a different country, it's important to be respectful of their culture. You can ask them about their customs and traditions by saying:"I'm interested in learning more about your culture.""Could you tell me about [a specific tradition or custom]?""What are some important values in your culture?"Just be sure to listen carefully and avoid making judgments or assumptions.At the end of a meeting or conversation, you'll want to wrap things up politely. You can say:"Thank you for your time.""It was a pleasure speaking with you.""I look forward to our next discussion."Remember, good communication is key in business. If you're ever unsure about something, don't hesitate to ask for help or clarification.That's a basic overview of some useful English phrases for international business. Keep practicing, and you'll be a pro in no time! Just remember to be polite, respectful, and always willing to learn from others.Good luck, my friends! Let me know if you have any other questions.篇221st Century Practical International Business English ConversationHi there! Let me tell you all about using English for international business these days. It's super important to be able to communicate well in English if you want to work with people from different countries.First off, you need to learn how to introduce yourself properly. You can say "Hello, my name is [Your Name]. It's nice to meet you." Then you should ask their name by saying "What's your name?" After exchanging names, you can ask where they are from by saying "Where are you from?"Once you've gotten to know each other a bit, you'll want to be able to talk about your job or business. You can explain what you do by saying "I work for [Company Name]. Wemake/sell/provide [Product or Service]." Then you can ask them about their company by saying "What does your company do?"An important part of business English is being able to set up meetings and appointments. You might say "I'd like to schedule a meeting to discuss our partnership opportunities. Are you available next Tuesday at 2pm?" If that time doesn't work, you can suggest alternatives like "How about Wednesday morning instead?"During meetings, you'll need to be able to make suggestions, agree, disagree, and negotiate. For example, you could say "Isuggest we increase our production by 20% next quarter. What do you think?" If you agree, say "That's a great idea, I'm on board." If you disagree, try "I'm not sure I agree with that approach. I was thinking we could try [alternative idea] instead."Don't forget to practice giving clear instructions and explaining processes step-by-step. "First, we'll need to review the sales projections. Next, we'll calculate our inventory needs based on those numbers. Then, we can move forward with placing the product order."Business English also involves lots of emails and written communication. You may need to send a formal email stating "I am writing to express my interest in your latest software product and request a quote." Or a more casual email like "Just wanted to give you a heads up that the shipment may be delayed by a couple of days."When making requests, be polite by saying "Would you be able to send me the report by Friday?" And don't forget to use please and thank you! "Thanks so much for your help on this project. I really appreciate your hard work."Sometimes miscommunications happen, and you'll need to clarify what someone means. You can say "I'm sorry, I didn'tquite understand. Could you please explain that again?" Or "What exactly did you mean when you said [xyz]?"Overall, using English for international business requires being able to introduce yourself, describe your work, schedule meetings, make suggestions, give instructions, send communications, make requests politely, and clarify misunderstandings. With practice, you'll be communicating like a pro!I hope these examples and tips help you get started with21st century practical international business English conversation. Just remember to speak slowly and clearly. Don't be afraid to ask someone to repeat themselves if you didn't understand. And keep studying - the more you practice, the better you'll get! Good luck!篇321st Century Practical International Business English ConversationHello friends! Today we're going to learn about how people talk to each other when they do business internationally. It's called international business English conversation, and it's superimportant in our modern world where companies work with partners from all over the globe.First, let's talk about greetings. When you meet someone for a business meeting or call, you want to be polite and friendly. You can say "Hello, it's nice to meet you" or "Goodmorning/afternoon/evening." If you know the person's name, you can say "Hello Mr./Ms. [Last Name]." Remember to smile and make eye contact too!After greeting each other, it's common to make small talk. This helps break the ice and make everyone feel comfortable before getting down to business talk. You can comment on the weather, ask how their day is going, or mention something about the city or country you're in. For example, "Lovely weather we're having today!" or "How are you enjoying your stay in Tokyo so far?"When it's time to discuss business, you'll want to be clear, concise, and professional in your language. Avoid using too many idioms or slang words that might be confusing. Instead, speak slowly and use simple vocabulary as much as possible. If there are any important numbers, facts or technical terms, repeat them clearly.It's polite to frequently use phrases like "If I understand correctly..." or "Please let me know if I'm explaining this properly." This shows you are listening carefully and want to make sure everyone is on the same page. Don't be afraid to ask for clarification if you don't understand something!During meetings and negotiations, learn to politely disagree if needed by saying "I see your point, however..." or "Another way to look at this is..." Always stay calm and respectful, even if there are disagreements or tense moments.When wrapping up, summarize the key points discussed and next steps. You might say "To summarize, we agreed to..." or "The next action item is for me to..." Thank everyone for their time, and use a polite closing like "It was a pleasure speaking with you" or "Thank you for your consideration."The most important things are to speak clearly, listen carefully, remain professional yet friendly, and try your best to understand each other. With practice, international business English conversation will become second nature!I hope these tips help you all become international business superstars. ??Just remember to be polite, stay positive, and never stop learning and growing. The world is an amazing place withso many opportunities when we can effectively communicate across cultures. What an exciting time to be alive!篇4Practical International Business English for KidsHi kids! Today we're going to learn about how to speak great English for doing business around the world. It's super important because English is the global language for trade and commerce. If you want to grow up and work with people from different countries, you'll need to know how to communicate clearly in English. Let's get started!First up, greetings! When you meet someone for the first time, you need to introduce yourself politely. You can say "Hello, my name is [Your Name]. It's nice to meet you." Then shake their hand firmly while smiling. Good eye contact is important too.If you're meeting someone you've met before, you can say "Good morning/afternoon, [Their Name]. How are you today?" Listen carefully to their response and reply. For example, if they say "I'm well, thanks," you can say "That's great to hear!"Now let's talk about making requests. Sometimes you need to ask for things at work. The magic word is "please." You couldsay "Please could you send me that report by tomorrow morning?" Or "Please may I have a Few minutes of your time?" Being polite goes a long way.Apologizing is also crucial for smoothing over any mistakes or miscommunications. You can say "I'm sorry for the delay in getting back to you." Or "Please accept my apologies for the inconvenience." Admitting fault shows you're professional.Expressing opinions is important too. You might need to share your thoughts in a meeting. Try phrases like "In my opinion..." or "From my perspective..." Then explain your idea clearly and concisely. For example, "In my opinion, expanding into that new market could be very profitable."Don't forget to use phrases to show you're listening attentively too. You could nod and say "I see..." or "Uh huh..." or "Go on..." This lets the speaker know you're engaged.Phone calls are very common too. Answer politely with "Good morning/afternoon, [Your Name] speaking." If you need to put someone on hold, say "Could you please hold for a moment?" When you return, apologize for the wait.For ending calls, say "Thank you for your time. Goodbye." If calling someone, make sure you have the right person by asking"Am I speaking with [Their Name]?" Be patient if there's a bad line and ask them to repeat anything you missed.Writing emails is a key skill too. Start with "Dear [Name]" and close with "Best regards, [Your Name]." Use formal language, get to the point quickly, and double check for any spelling or grammar errors.Meetings are important too. Arrive a few minutes early, come prepared with your notes, and be ready to contribute your ideas respectfully. If you need to interject, say "Excuse me, may I add something?"When negotiating deals, be assertive but not aggressive. You could say "I must insist on these terms." Or "That price is too high. Could we meet in the middle?" Stay calm and rational.Finally, socializing helps build bonds. Make small talk by commenting on neutral topics like weather, sports, or travel plans. Ask friendly questions about someone's job or family. Just avoid controversial subjects.Phew, that's a lot to cover! The key things are being polite, direct yet respectful, and really listening. With practice, you'll be chatting like an international business pro in English. Just believe in yourself and give it your best effort!篇5Practical International Business English for the 21st CenturyHi there! My name is Emma and I'm 10 years old. Today I want to talk to you about learning practical English for international business. Why am I qualified to teach you about this, you might ask? Well, my mom is a global business consultant and she's always jetting off to different countries for work. She has taught me all about the importance of speaking good English when working internationally.The first thing you need to know is that English is the language of international business. No matter where in the world you go, chances are the business people speak at least some English. From China to Chile, India to Italy, English is the common language that connects businesspeople from different cultures.So if you want to work for a multinational company or do business deals across borders, you gotta learn to speak English properly. And I'm not just talking about knowing vocab words from a textbook. You need practical, conversational English skills that prepare you for real-world business situations.Like, what if you get invited to a business dinner in Tokyo? You'll need to know how to make small talk appropriately. Stuff like:"It's a pleasure to meet you Mr. Tanaka. Your company has an excellent reputation in the semiconductor industry.""Thank you for the kind words. How was your flight from Chicago?"See? Just simple chitchat, but it's polite and shows you have good manners. Manners are super important in many Asian cultures when meeting someone for the first time.Or let's say you're negotiating a big contract with a German company. You have to learn phrases for accepting an offer but also politely disagreeing if needed. Like:"Your proposed payment terms are reasonable. However, we were hoping for a 60 day period before the first installment is due.""Sehr gut. We can agree to 60 days for the initial payment."Using phrases like "however" and "we were hoping" softens the disagreement so you don't sound too blunt or demanding. That's a very important communication style when dealing with Germanic cultures like German or Austrian businesses.Another example - what if you're presenting your company's new product to potential investors in Brazil? Well first off, Brazilians tend to be a bit more formal than Americans. So your greetings and introductions need to be polite:"Good morning honorable investors, esteemed colleagues. It is my distinguished privilege to present to you..."See how that sounds way more formal than just saying "Hey guys, let me tell you about our new product"? You gotta adjust your English to match the cultural norms.And when actually describing your product, you'll want to use clear, vivid language to get your point across. Something like:"Our revolutionary new software will seamlessly integrate with your existing IT infrastructure, enhancing productivity while providing robust data security protocols."Using good vocabulary with descriptive adjectives is important to explain your product's value proposition effectively.Oh, and let's not forget giving presentations aided by visual slides or multimedia. You'll need commands like:"If we could please direct your attention to the graph rendered on the screen...""This compelling video trailer will succinctly illustrate the key benefits..."See? Those are good practical English phrases for controlling the multimedia flow in a business presentation.No matter what international business scenario you encounter, you gotta be ready with the right kind of English vernacular. Stuff like:"Apologies, I didn't catch your previous statement - could you please repeat that?"That's a polite way to ask someone to repeat what they said if you missed it, rather than just blurting "Huh? What'd you say?"Or for managing a discussion: "Thank you for that insightful contribution. Does anyone else have a different perspective they'd like to add?"Using expressions like "insightful contribution" and "different perspective" just has a more professional tone than saying "good point" or "other opinions?"Oh and you can never go wrong with a friendly: "It was wonderful to make your acquaintance. I look forward to future opportunities for collaboration."Wrapping up a meeting politely with pragmatic phrases like those will leave your international colleagues with a positive impression.The possibilities for practical international business English phrases are endless! The key is learning vocabulary, grammar, and pragmatics beyond what you'd study in a basic English class. You need idioms, nuances, and tur s of phrase that are incredibly useful for the global workplace.Well, I could ramble on further but I'm gonna stop there. As you can see, speaking good business English for an international career is super important! It's not just about memorizing lists of vocab - it's about truly mastering the subtle communication skills required in diverse cultural contexts.If you wanna get ahead in today's globalized economy, listening to this 10-year-old is actually great advice! Maybe I'll become an English teacher for global businesses when I grow up. Just gotta be sure to always say "Kindly disregard any inaccuracies - I'm still learning too!" Honesty and humility are great traits for an educator.Thanks for reading, and happy language learning!篇6Practical International Business English for the 21st CenturyHi there! My name is Emma and I'm 10 years old. Today I want to talk to you about something really important – learning English for international business. You might be thinking "But Emma, I'm just a kid! Why do I need to learn about that?" Well, let me tell you!The world is getting smaller and smaller every day because of things like the internet, planes that can fly anywhere, and companies that do business all over the globe. That means even if you live in a small town, you could end up working with people from other countries when you grow up. Pretty cool, right?So if you want to be ready for that amazing future, you need to start learning international business English now. It's a type of English that helps people from different cultures and languages understand each other better when they are doing business together. Let me give you some examples of what I mean.First, there are lots of special words and phrases used in the business world that you need to know. Like if someone asks you to "think outside the box", it doesn't mean you should go sit in a cardboard box! It means you should come up with creative, new ideas. Weird phrase, huh?You also have to be careful to speak slowly, clearly and politely when talking to international clients or partners. In some languages, it's considered rude to get too casual or loud. Using proper titles like "Mr." or "Ms." shows respect too.Another big part of international business English is understanding different cultural traditions and customs. Like in some countries, it's impolite to look someone in the eye for too long during a conversation. Or certain hand gestures that are fine where you live might be offensive elsewhere. It's a small world, but cultures can be very different!See what I mean? Learning this kind of stuff now will make you awesome at international business communication when you're older. Then you can work with super cool companies, travel to amazing places, and make lots of new friends from all around the world. How great is that?I know it might seem kind of boring as a kid, but trust me, it's going to be so useful later on. The earlier you start practicing international business English, the better you'll get at it. Who knows, you might even help your parents out with some big international deal one day! How's that for girl power?Okay, I could go on and on about why this is so important, but I don't want this to turn into a whole book. Just remember -learning international business English now will open up incredible opportunities for you in the future. You'll be able to communicate with partners, seal deals, and become a true global business superstar!So what do you say? Are you ready to start learning all about it? I know I sure am! Let's do this together and get prepped for that awesome international career. The world is waiting for us!。
International Business English 国际商务英语(英文版)
International Business English国际商务英语Lesson 1 International Business第一课国际商务*International business refers to transaction between parties from different countries. Sometimes business across the borders of different customs areas of the same country is also regarded as import and export, such as business between Hong Kong and Taiwan.*International business involves more factors and thus is more complicated than domestic business. The following are some major differences between the two.1). The countries involved often have different legal systems, and one or more parties will have to adjust themselves to operate in compliance with the foreign law.2). Different counties usually use different currencies and the parties concerned will have to decide which currency to use and do everything necessary as regards conversion etc. Uncertainties and even risks are often involved in the use of a foreign currency.3).Cultural differences including language, customs, traditions, religion, value, behaviour etc. often constitute challenges and even traps for people engaged in international business.4). Countries vary in natural and economic conditions and may have different policies towards foreign trade and investment, making international business more complex than domestic business.*With the development of economic globalisation, few people or companies can completely stay away from international business. Some knowledge in this respect is necessary both for the benefit of enterprises and personal advancement.*International business first took the form of commodity trade, i.e. exporting and importing goods produced or manufactured in one country for consumption or resale in another. This form of trade is also referred to as visible trade. Later a different kind of trade in the form of transportation, communication, banking, insurance, consulting, information etc. gradually became more and more important. This type of trade is called invisible trade. Today, the contribution of service industries of the developed countries constitutes over 60% of their gross domestic products and account for an increasing proportion of world trade. *Another important form of international business is supplying capital by residents of one country to another, known as international investments.Such investments can be classified into two categories. The first kind of investments, foreign direct investments or FDI for short is made for returns through controlling the enterprises or assets invested in in a host country.*The host country is a foreign country where the investor operates, while the country where the headquarters of the investor is located is called the home country. The second kind of investment, portfolio investment, refers to purchases of foreign financial assets for a purpose other than controlling. Such financial assets may be stocks, bonds or certificates of deposit.Stocks are also called capital stocks or bonds. Bonds are papers issued by a government or a firm with promise to pay back the money lent or invested together with interest. The maturity period of a bond is at least one year, often longer, for example five, or even ten years. Certificates of deposit generally involve large amounts, say 25 thousand US dollars *Besides trade and investment, international licensing and franchising are sometimes taken as a means of entering a foreign market. In licensing, a firm leases the right to use its intellectual property to a firm in another country. Such intellectual property may be trademarks, brand names, patents, copyrights or technology. Firms choose licensing because they do not have to make cash payments to start business, and can simply receive income in the form of royaltyBesides, they can benefit from locational advantages of foreign operation without any obligations in ownership or management. The use of licensing is particularly encouraged by high customs duty and non-tariff barriers on the part of the host country. However it is not advisable to use licensing in countries with weak intellectual property protection since the licensor may have difficulty in enforcing licensing agreement.*Franchising can be regarded as a special form of licensing. Under franchising, a firm, called the franchisee, is allowed to operate in the name of another, called the franchiser who provides the former with trademarks, brand names, logos, and operating techniques for royalty. In comparison with the relation between the licenser and the licensee, the franchiser has more control over and provides more support for the franchisee.*The franchiser can develop internationally and gain access to useful information about the local market with little risk and cost, and the franchisee can easily get into a business with established products or services. Franchising is fairly popular especially in hotel and restaurant business.*Other forms for participating in international business are management contract, contract manufacturing, and turnkey project.*Under a management contract, one company offers managerial or other specialized services to another within a particular period for a flatpayment or a percentage of the relevant business volume. Sometimes bonuses based on profitability or sales growth are also specified in management contracts.Government policies often have a lot to do with management contracts. When a government forbids foreign ownership in certain industries it considers to be of strategic importance but lacks the expertise for operation, management contracts may be a practical choice enabling a foreign company to operate in the industry without owning the assets*By contract manufacturing, a firm can concentrate on their strongest part in the value chain, e.g. marketing, while contracting with foreign companies for the manufacture of their products. Such firms can reduce the amount of their resources devoted to manufacture and benefit from location advantages from production in host countries. However, loss of control over the production process may give rise to problems in respect of quality and time of delivery.*For an international turnkey project, a firm signs a contract with a foreign purchaser and undertakes all the designing, contracting and facility equipping before handing it over to the latter upon completion. Such projects are often large and complex and take a long period to complete. Payment for a turnkey project may be made at fixed total price or on a cost plus basis. The latter way of payment shifts the burden of possible additional cost over the original budget onto the purchaser *BOT is a popular variant of the turnkey project where B stands for Build, O for operate and T for transfer. For a BOT project, a firm operate a facility for a period of time after building it up before finally transferring it to a foreign company. Making profit from operating the project for a period is the major difference between BOT and the common turnkey project. Needless to say, the contractor has to bear the financial and other risks that may occur in the period of operation.*Some Words and Expressionscustoms area 关税区in compliance with 遵从，遵照conversion n.货币兑换visible trade 有形贸易resale n.转售invisible trade 无形贸易gross domestic product 国内生产总值for short 缩写为account for 占……比例headquarters n.总部trap n.陷阱，圈套portfolio investment 证券投资stocks n.股票bonds n.债券maturity n.（票据等）到期，到期日certificate of deposit 大额存单other than 而不是licensing n.许可经营franchising n.特许经营n.商标advisable adj.可行的，适当的patent n.专利royalty n.专利使用费，许可使用费，版税copyright n.版权licensor n.给予许可的人licensee n.接受许可的人franchiser n.给予特许的人franchisee n.接受特许的人logo n.标识，标记management contract 管理合同expertise n.专门知识bonus n.红利，奖金，津贴flat adj.一律的，无变动的contract manufacturing 承包生产value chain 价值链turnkey project 交钥匙工程BOT(Build, Operate, Transfer）建设，经营，移交Stand for 表示，代表variant n.变形，变体Lesson twoIncome Level and the World Market第二课收入水平和世界市场This lesson discusses the relation between the income level and the market potential, and the features of high income, middle income and low income markets.Special analysesare made on Triad, i.e. the markets of North America, European Union and Japan, as well as other markets that are closely related with China.The first two paragraphs mainly deal with GNP and GDP, two important concepts usedto indicate the total size of an economy. GDP, Gross Domestic Product, stresses the place of production while GNP, Gross National Product, on the ownership of production factors.GDP is used by most countries now where as GNP was more popular before the 1990s. The actual figures of a country’s GNP and GDP are, however, quite similar in most cases and we can use whichever figure that is available.TEXT:In assessing the potential of a market, people often look at its income level since it provides clues about the purchasing power of its residents. The concepts national income and national product have roughly the same value and can be used interchangeably if our interest is in their sum total which is measured as the market value of the total output of goodsand services of an economy in a given period, usually a year. The differenceis only in their emphasis. The former stresses the income generated by turning out the products while the latter, the value of the product s themselves. Gross National Product, GNP, and Gross Domestic Product, GDP, are two important concepts used to indicate a country’s total income. GNP refers to the market value of goods and services produced by the property and labor owned by the residents of an economy. This term was used by most governments before the 1990s国民生产总值(GNP)是最重要的宏观经济指标,它是指一个国家地区的国民经济在一定时期（一般1年）内以货币表现的全部最终产品（含货物和服务）价值的总和。
国际商务英语3教案(09级、12-13上)
Introduce channels of finding overseas counter part
2
Listening comprehension and oral speaking
2
Unit Three
Enquires and Replies
2
Unit Six
Contracts
1、Studyingletters in this unit
2、Structure of a business letter about contract
周
次
学
时
章、节、题目
教学主要内容
（讲授、讨论、习题、实验、实习、）
拟布置作业
及要求
3、Additionalsentence patterns
1、What are inquiry and offer?
2、What is the difference between a firm offer and non-firm offer?
3、Studying the letters about inquiries and offers
4、Structure of a business letter about offer
昆 明 学 院
教 案
课 程 名 称
国际商务英语3
课 程 性 质
专业必修
总 学 时 数
48
专 业、班 级
2009级国际经济与贸易1－3班
任 课 教 师
马俊
2011 年7 月
课程基本信息
课程名称
经贸英语听说
课程性质
专业必修
国际商务英语串讲讲义
经贸知识英语串讲讲义第一课1）How would you define international trade?Answer: 第三页第一段第一句。
2）How did international trade first begin?Answer: The distribution of natural resources is uneven. That is the reason why international trade first began.3）What is the new incentive for trade that arose with the development of manufacturing and technology?Answer: 第三页第二段（international specialization）。
4）Explain the theory of absolute advantage and its application in international trade.Answer: If a country is more efficient, or spends less resources such as capital, land and labor than other countries in producing a commodity, we say this country has an absolute advantage in producing this commodity. The theory of absolute advantage implies that every country produces and exports commodities in which they have absolute advantage while importing commodities where other countries have absolute advantage. (参看第三页第四段到第四页第二段结束)5）Who introduced the theory of comparative advantage? Which theory makes more sense, absolute advantage or comparative advantage?Answer: The English economist David Ricardo did. The theory of comparative advantage makes more sense than that of absolute advantage.6）Explain briefly why trade to exploit comparative advantage promotes efficiency among countries.Answer: The theory of comparative advantage implies that every country, even when it has no absolute advantage at all, can specialize in the production and export of commodities where its absolute disadvantage is smaller or where it has comparative advantage. So long as comparative advantage exists, trade between countries is always possible, and in the process of exploiting comparative advantage, trade promotes efficiency among countries, since it can make one country better off without making another worse off.7）Is comparative advantage something static? Is it purely decided by the endowments of nature? Give examples to show the development of comparative advantage by certain countries. Answer: 第五页第三段全部。
2-国际商务英语-大学课件
Balance of trade
Favorable balance of trade (trade surplus) Unfavorable balance of trade (trade deficit)
Balance of Payment
• —an indicator of a notion’s economic stability • —it can affect the exchange rate of a country’s currency.
常用的开头
• • • • • • • • • • • The table/chart diagram/graph shows (that) According to the table/chart diagram/graph As (is) shown in the table/chart diagram/graph As can be seen from the table/chart/diagram/graph/figures, figures/statistics shows (that)... It can be seen from the figures/statistics We can see from the figures/statistics It is clear from the figures/statistics It is apparent from the figures/statistics table/chart/diagram/graph figures (that) ... table/chart/diagram/graph shows/describes/ illustrates how
International Trade
商务英语讲义
商务英语口语第一课时Introductionⅰ、Why take BEC exams?strong growthrigorous quality controlwide suitabilitywide business contextvalue for study and business careerinternational recognition for work and studyⅱ、What is International Business English? 什么是国际商务英语？国际商务英语，指的是人们从事国际商务活动中所使用的具有行业特征的英语，这些行业包括：国际贸易、国际金融、国际会计、国际运输、国际商法、保险、银行、经济、营销、物流、企业管理、商业服务等。
由此看来，商务英语不是一种独立的语言，它仍然是英语，是在国际商务背景下使用的英语。
ⅲ、How to learn International Business English? 怎样学习国际商务英语？掌握一定的商务英语词汇、短语和句型。
(1) 词汇方面commerciale.g. The TV show was interrupted by too many commercials.prospecte.g. He called on some prospects but failed to make a sale.makee.g. These products are of Chinese make.The factory manufactured five makes of tractors.(2) 短语方面soft selling hard sellingSome sales people adopt a direct ‘hard sell’ approach, while others use a more indirect ‘soft sell’ approach.have a bad yearThe corporation is having a bad year and it will probably be necessary to dismiss a few office staff.break into/penetrate the marketThere is chance that we’ll manage to break into the UK market(3) 句型方面I am writing to you concerning… You can’t miss it. I can’t agree more. It may have slipped your mind, but… You can always reach me at the number… We would very much appreciate it if you could…I noted with interest your advertisement for… Yes, that’s true, but on the other hand… That’s exactly what I think. Maybe, but don’t you think…? You are wanted on the phone. As req uested, we enclose for your attention…(4) 旧词“新义“honoure.g, All credit cards honoured here. The bank honoured this cheque.covere.g. I have got myself covered against fire.royaltye.g. Besides copyright, the writer got a 10 percent royalty on sales. The technology transfer fee shall be paid in royalties.(5) 同义词、近义词、相似词的辨析。
国际商务英语学习教程讲解
国际商务英语学习教程讲解第十一课总结会议Concluding a Business MeetingActionGS 第三季会议在各部门负责人一一报告，以及与会者热烈讨论之后，即将落幕。
会议主持人Jennifer，此时再度上台，为会议做个总结。
英文正文That wraps up the last item on the agenda. Before we close, are there any questions?Fine. In summary, I think we agree that this quarter's domestic sales figures show a marked trend in microwave sales. Sam, I'd like you to follow up on that, please. Let's see where this is heading. Jane, thank you for the comprehensive PR status report. I understand there are still a few problems to be worked out, but we all trust in your ability. Ladies and gentlemen, the new design is satisfactory. Let's keep Action ahead of the game.Finally, I appreciate your comments and suggestions about the Canadian sales outlook. This is our first opportunity to promote our products in North America, so we certainly want to cover every detail.Well, then, that covers everything. I make a motion to close the third quarterly meeting of Action Appliances. Is there a second?中文翻译议程上的最后一项讨论完毕。
国际商务英语谈判串讲
Business negotiations proceed through four stages: a) non-task sounding （开局前的试探） b) task-related exchange of information （交换
There are four main phases of negotiation listed below: 1) The preparing phase （预备阶段） 2) The debating phase （争论阶段） 3) The proposal phase （建议阶段） 4) the bargaining phase（讨价还价阶段）
Manner Direct Manner Decision-Making Quick, Top-Down Work Ethic Individual Oriented
Value Results more than its Process Efficiency, Competition in Workers Frustrating Workers
2.2.1 Links of International Business Negotiation
• Generally speaking, to reach an agreement in the international business negotiation needs going through five links :
2. Professional Skills in Business Negotiation
Please focus on: 2.1 Links of International Business Negotiation 2.2 Incoterms® 2010 2.3 Payment of International Business 2.4 Contract of International Business
国际商务英语chapter1 Introduction to International Trade
Competitive pressure often makes service and white-collar jobs vulnerable to operations moving overseas.
Invisible Trade
Revenue and expenditure incurred by exchange of services and other nonmaterial commodities. Income and expenses concerning the import and export of commodities, e.g. freight, premium, processing charges. Income and expenses irrelevant to the import and export of commodities, e.g. traveling expenses, diplomatic agent expenses, overseas remittances, franchise fees, dividends paid to foreign investors, etc. As invisibles do not go through customs clearance, they are not indicated in customs statistics, but on a country’s statement of balance of payments.
国际商务英语谈判串讲
c) persuasion （说服） d) concessions and agreements （让步与同意）
4. Some Issues that Chinese Corporations and Negotiators Need to
Address (P.8)
There are at least two differences in the way of business communication between Chinese and American Businessmen:
and community belonging, the American work ethic seems to be more individual oriented.
Summary of Different Business Communication Styles between China and the USA (P.8)
Negotiators Need to Address (P.8) 1.5 China’s Foreign Trade Policy (P.50-55) 1.6 What is Win-Win Negotiation? (P.56)
1. Four Main phases of Negotiation
Two Important Links for Signing a Contract
发盘与接受 （法律上称为要约与承诺）
•
offer
•
甲方
乙方
acceptance
There are two kinds of offer: offer with engagement (firm offer 实盘) offer without engagement (non-firm offer 虚盘)
国际商务英语综合教程ppt1
承兑交单（Documents against Acceptance , D/A) :是 指出口人的交单以进口人的承兑为条件进口人承兑汇票后 即可向银行取得货运单据待汇票到期日才付款。
3.letter of credit：n. （银行发行的）[金融] 信用证 信用证（Letter of Credit，L/C），是指开证银行应 申请人的要求并按其指示向第三方开立的载有一定金额的， 在一定的期限内凭符合规定的单据付款的书面保证文件。 信用证是国际贸易中最主要、最常用的支付方式。
Keys to some exercises
2. Economic terms:
1) 2) 3) 4) 5) 6)
7)
8) 9)
10)
exchange or trade for goods the world economic scene foreign direct investment multinational enterprises commercial and investment banking portfolio investments financial risk balance-of-payments a legal document effective operation / operate effectively
Payment , D/P)
即期交单(D/P 远期交单(D/P
at sight) after sight) against
二、承兑交单（Documents
Acceptance , D/A)
即期交单(D/P at sight):指出口方开具即期汇票，通过 代收银行向进口方提示、进口方见票后必须立即付清货款 才能领取货运单据的付款交单方式。 远期交单(D/P after sight):出口方按合同规定日期发货 后，开具远期汇票连同全套货运单据，委托银行向进口人 提示，进口方审单无误后在汇票上承兑，于汇票到期日付 清货款，然后从银行处取得货运单据。
国际商务英语串讲
International Business EnglishLesson 1International BusinessBusiness Knowledge:The major differences between international business and domestic businessA.Differences in legal systemsB.Differences in currenciesC.Differences in cultural backgroundD.Different in natural and economic conditionsThe major types of international businessA. Trademodity tradeb.Service tradeB. Investmenta.Foreign direct investmentb.Portfolio investmentC. Other typesa.Licensing and franchisingb.Management contract and contract manufacturingc.Turnkey project and BOTTrade Terms:1.Customs area关税区:2.Conversion货币兑换3.Visible trade有形贸易: The form of commodity trade, i.e. exporting and importing goodsproduced or manufactured in one country for consumption or resale in another. (including cash transaction-by means of money and market, and counter trade)4.Invisible trade无形贸易: The form of transportation, communication, banking, insurance,consulting, information etc. is called invisible trade or service industries.5.FDI外国直接投资: Foreign direct investments. Returns through controlling the enterprises orassets invested in a host country. / P.256. One country acquires assets in a foreign country for the purpose of controlling and managing them. 6.Portfolio investment证券投资: Purchases of foreign financial assets for a purpose other thancontrolling.7.Stocks股票: Capital stocks or bonds.8.Bonds债券: The papers issued by a government or a firm with promise to pay back the moneylent or invested together with interest.9.Maturity（票据等）到期10.Certificate of deposit大额存单11.Licensing许可经营: In licensing, a firm leases the right to use its intellectual property to a firmin another country. They choose licensing because they do not have to make cash payments to stat business, and can simply receive income in the form of royalty.12.Franchising特许经营: Under franchising, franchisee is allowed to operate in the name ofanother, franchiser who provides the former with trademarks, brand names, logos and operating techniques for royalty.13.Trade Mark商标14.Patent专利15.Royalty专利（许可）使用费，版税16.Copyright版权17.Licenser许可方18.Licensee被许可方19.Franchiser特许方: A firm who provides the franchisee with trademarks, brand names, logosand operating techniques for royalty.20.Franchisee被特许方: A firm is allowed to operate in the name of another.21.Management contract管理合同:Under a management contract, one company offersmanagerial or other specialized services to another within a particular period for a flat payment or a percentage of the relevant business volume.22.Value chain价值链23.Turnkey project“交钥匙”工程: For an international turnkey project, a firm signs a contractwith a foreign purchaser and undertakes all the designing, contracting and facility equipping before handing it over to the latter upon completion.24.BOT建设、经营和移交: Build, Operate, Transfer25.Expertise专门知识26.Bonus红利、奖金、津贴27.Royalty 许可使用费28.International investment国际投资: Supplying capital by residents of one country to another.29.Contract manufacturing承包生产30.GATT关贸总协定: General Agreement on Tariffs and Trade31.International business国际商务: Transaction between parties from different countries.Sometimes business across the borders of different customs areas of the same country is also regarded as import and export.32.Intellectual property知识产权33.Oil deposit: 石油储备= oil reserves34.the reserves of natural resources 自然资源储备35.Personal advancement个人的晋升，个人素质的提高以及个人事业的进步等。
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国际商务英语串讲（1—12课）Lesson 11. International trade: can be defined as the exchange of goods and services produced in one country with those produced in another.2. International specialization: one country producing more of a commoditythan it uses itself and selling the remainder to other countries.3. The theory of comparative advantage: holds that even if a country is less efficient than another in the production of both commodities, i.e. it has absolute disadvantage in producing both commodities, there is still a basis for mutually beneficial trade.4.国际专业化：international specialization 绝对利益：absolute advantage比较利益：comparative advantage5. rich in advantage over point on across borders6.Translation:(1) 在复杂的经济世界中，没有一个国家可以完全自给自足。
In the complex economic world, no country can be completely self- sufficient.(2) 随着制造业和技术的发展，出现了另一个刺激贸易的因素，即国际专业化。
With the development of manufacturing and technology, there arose another incentive for trade, i.e. international specialization.(3) 按照比较利益学说，两个贸易伙伴均可从贸易中得到好处。
According to the theory of comparative advantage, both trade partners can benefit from trade.(4) 比较利益并不是一个静止的概念，一个国家可以通过自己的行动发展某种特定的比较利益。
Comparative advantage is not a static concept; a country may develop a particular comparative advantage through its own actions.(5) 比较利益理论已成为现代国际贸易思想的基石。
The idea of comparative advantage has become the cornerstone of modern thinking on international trade.Lesson 21. Economies of scale: that is, the cost advantages of large-scale production.2. Tariff barriers: are the most common form of trade restriction.3. A tariff: is a tax levied on a commodity when it crosses the boundary of a customs area which usually coincides with the area of a country.4. A customs union: a customs area extending beyond national boundaries to include two or more independent nations is called a customs union.5. Import duties: are tariffs levied on goods entering an area.6. Export duties: are taxes levied on goods leaving an area.7. Drawback: refers to duties paid on imported goods that are refunded if the goods are reexported.8. Most -favored -nation (MFN) treatment: refers to a tariff treatment under which a country is required to extend to all signatories any tariff concessions granted to any participating country.9. Quotas or quantitative restrictions: are the most common form of non-tariff barriers. A quota limits the imports or exports of a commodity during a given period of time.10. 需求结构：patterns of demand 生产能力：production capabilities消费爱好：consumption preference 规模经济：economies of scale成本优势：cost advantage 大规模生产：large-scale production关税和配额：tariffs and quotas 外汇：foreign exchange革新或款式：innovation or style 移民汇款：immigrant remittance11. capability at/in cost for/of at reasonable costs levied ontake into account without reference to (不针对) make efforts toengage in12.Translation:(1) 一件商品的成本会因生产规模扩大而减少。
The cost of product will decrease with the expansion of production scale.(2) 在实际中，即使完全的专业化在经济上有利，也可能永远不会发生。
In reality, complete specialization may never take place even though it is economically advantageous.(3) 配额或者说数量限制是最常见的关税壁垒。
Quotas or quantitative restrictions are the most common form of non-tariff barriers.(4) 有形贸易指货物的进出口贸易，而无形贸易涉及的是国家间的劳务交换。
The visible trade is the import and export of goods, and the invisible trade is the exchange of services between countries.(5) 国家从事的贸易种类是多样的、复杂的，往往是有形贸易和无形贸易的混合。
The kinds of trade nations engage in are varied and complex, often a mixture of visible and invisible trade.Lesson 31. Consignment transaction: this means the exporter has to send his goods abroad and will not get payment until the goods are sold. If not sold, the goods can be shipped back.2. The draft: also referred to as the bill of exchange, is an unconditional order to a bank or a customer to pay a sum of money to someone on demand or at a fixed time in the future.3. Sight draft: calls for immediate payment on presentation to the drawee.4. Usance draft: is payable at a later date, e.g.30, 45,60 or 90 days after sight or date.5. Documentary draft: the draft is accompanied by the relevant documents such as the bill of lading, the invoice, the insurance policy etc.6. Documents against payment (D/P): documents will not be released to the importer until payment is effected.7. D/P at sight: requires immediate payment by the importer to get hold of the documents.8. D/P after sight: gives the importer a certain period after presentation of the documents, butdocuments are not released to him until he actually pays for the merchandise.9. Documents against acceptance (D/A): documents are handed over to the importer upon his acceptance of the bill of exchange drawn by the exporter. Payment will not be made until a later date. D/A is always after sight.10.外汇管制：foreign exchange control 预付现金：cash in advance记帐贸易：open account 破产：go bankrupt11.add up to (amount to) have/gain control over part with (分手)enter into on demand (立即) hand over to (交给)push the sale(促销) tie up money(占压资金)make/effect paymentopen/issue/establish L/C with bank in one"s favor (以谁为受益人)12. Translation:(1) 在国际贸易中进出口双方都面临风险，因为总存在对方不履约可能。