商务英语泛读第1周教案
泛读教程1导入课件Week1 Introduction to_Extensive_Reading_Course
The two different functions of the two types of reading courses
• On Reading (Bacon ): three types of books
• Intensive reading ：
1. bottom –to-top (word-sentence-paragraph-article); to read thoroughly—literal, critical and aesthetic understanding 2. to be applied in reading classical works (涵咏工夫兴味长--- 经典 ) 3. to discover rules, standards and wisdom (专，一门深入—得定)
• What are the factor that can influence English reading comprehension?
Factors the influence Reading Comprehension
speed of reading; reading comprehension ability
* Why: helpful for speaking and writing
Introduction of the Course
(aim： help Ss understand the function of this course)
• What’s reading?
What’s reading?
• Interactively cognitive process; communication between writer and reader
商务英语精读设计方案
商务英语《英语泛读》课程教学设计方案系（部）：经济管理系教研室：商务英语专业授课人：孟姝怡大学英语泛读是大学英语教学五个模块即精读读,泛读,写作,听力和口语中最重要的组成部分,也是非英语专业学生重要的基础课程之一.因此,采用全新的教学模式和现代化的教学手段,对泛读进行对全面的改革,显得格外重要.自大学外语教研部成立以来,特别是近三年来我们十分重视大学英语泛读课程的建设,投入了大量的精力.根据我校学生的实际情况,在教学实践中,我们在注重教学理论研究的同时,还注意理论与实践相结合和处理知识与能力,学与用的关系;注重传统教学手段与现代化教学手段的结合,改革大学英语泛读教学内容和教学方法,并制定出泛读课程教学设计方案一、教学内容、目的与要求说明（一）课程的性质和特点《英语泛读》既是英语语言学习的基础课程，也是一门综合性课程。
它的任务在于系统地传授基础语言知识，（包括语法、语音、词汇、语篇结构、文体、语言功能等）训练基本的语言技能（听、说、读、写、译），培养学生运用英语进行交际的综合能力。
通过本课程的学习，使学生掌握基本语音、基本语法和基本词汇，并在此基础上，进行听、说、读、写、译等各项训练，培养学生综合运用英语的能力。
同时指导学生的学习方法，培养他们的逻辑思维能力，提高学生的跨文化交际意识和综合人文素养，为获得英语交际能力打下扎实的基础。
这些明确的教学目标是英语专业人才培养的核心，因此历年来，学院对商务英语专业泛读课给予了高度的重视，投入了一定的人力物力保证这一重点课程的建设和不断完善。
（二）教学内容和要求1.教学内容：《阅读教程1》课程教学内容分为10个单元，分一个学年进行授课，对不同单元的教学要求分别叙述如下Unit 1 Learning a Foreign LanguageWith the development of globalization, intercultural communication has been on the increase. And this increase of cross-cultural communication sets a new task for many people: learning a foreign language. Most Chinese young people choose English as their first foreign language to learn, because they believe English is and will be widely used worldwide. Although many of them start the task with confidence and are determined to learn English well, the lack of communicative situations to use English soon cools their ardor, for they find that it is by no means a piece of cake to learn a foreign language without much chance to use it in real communication.Unit 2 Making IntroductionsIn introducing two people, the general rule is to introduce other people to the person you wish to honor. The old are honored in the West as in China. Women have been honored in the West since the days of knighthood. A man always rises for an introduction, except that it is sometimes all right for an elderly man to remain seated when a young man is introduced to him. The hostess always rises for an introduction.Unit 3 Jobs and ResponsibilitiesSome customer services representatives help people decide what types of products orservices would best suit their needs. They may even aid customers in completing purchases or transactions. Although the primary function of customer services representatives is not sales, some may spend time encouraging customers to purchase additional products or services. (For information on workers whose primary function is sales, see the statements on sales and related occupations elsewhere in the Handbook.) Customer services representatives also may make changes or updates to a customer’s profile or account information. They may keep records of transactions and update and maintain databases of information.Unit 4 Time ManagementTime management is a set of principles, practices, skills, tools, and systems working together to help you get more value out of your time with the aim of improving the quality of your life. An important aspect of time management is planning ahead. Sometimes, successful time management involves putting in more time at the outset in order to reorganize one’s life.Unit 5 Time ManagementThe Right Start is the largest national specialty retailer of juvenile products for infants and young children. Parents have trusted them to offer the most innovative, high-quality, safety tested products for their children since 1985. The Right Start carries a carefully selected assortment of the finest quality strollers, car seats, developmental toys, books, videos, music, nursery accessories, and home safety items, plus a complete assortment of care products. When you visit one of The Right Start’s 33 stores nationwide, you will find friendly, knowledgeable sales associates eager to help you with parenting solutions. Shop with confidence where you’ll find the best products from brands you know and trust — always at great prices.Unit 6 Office EquipmentKeep a small cache of supplies handy. You’ll save a surprisingly large amount of time if you keep essential supplies within easy reach —perhaps in a desk drawer. Otherwise, you’ll find yourself making two or three daily trips to the supply closet. That can break your rhythm and waste your time.Unit 7 Work EnvironmentStart with the environment: inspect your building and evaluate the temperature, lighting and music to make sure they provide comfort and a good environment to work. Next, inspect the work area. Is it clean and maintained? How is it furnished and decorated? The equipment and furnishings should be ergonomic in design to provide support and comfort for the workers.Unit 8 Job SatisfactionJob satisfaction is a factor that affects productivity in the workplace. Employees are dissatisfied with their jobs for various reasons. Dissatisfaction may be caused by the employee’s performance at work, or it may be caused by the job itself. People with no job satisfaction are likely to suffer from stress and even job burnout, which is an increasingly common phenomenon in today’s stressful workplace. But while some job stress is a normaloccurrence at least some of the time in most jobs, how can you tell when you’ve lost the ability to manage the sources of that stress and when they’re leading to job burnout?Unit 9 Business ContactBusiness contact, which refers to the communications between business counterparts, is an important part in doing business successfully. It includes many aspects such as welcoming visitors, arranging business activities, bidding farewells etc. Business contact can be made through e-mails, phone calls, face-to-face contacts and other means of communication.Unit 10 Business AdvertisingAdvertising is any of various methods used by a company to increase the sales of its products or services, or to promote a brand name. Advertising is also used by organizations and individuals to communicate an idea or image, to recruit staff, or to publicize an event. To ensure that their advertisements will appeal to those most suited to their products, advertisers must have a target audience in mind when they design their campaign. The media used by the advertisers are newspapers, magazines, television, radio, and posters etc.3.对学生能力培养的要求通过本课程的学习，培养学生掌握必需的、实用的英语语言知识和技能，注重学生逻辑思维能力和独立学习能力，深化学生对不同社会文化知识的了解，增强对文化差异的敏感性，使学生能以英语为工具交流信息，并为进一步提高英语的应用能力打下良好的基础。
大学生商务英语阅读课教案
课程名称：商务英语阅读课时：2课时教学对象：大学生教学目标：1. 提高学生的商务英语阅读能力，帮助学生掌握商务英语阅读的基本技巧。
2. 培养学生分析、理解和运用商务英语文章的能力。
3. 增强学生的商务知识，拓宽国际视野。
教学重点：1. 商务英语阅读的基本技巧。
2. 商务英语文章的分析与理解。
教学难点：1. 商务英语文章中专业词汇和术语的理解。
2. 商务英语文章的阅读速度与准确度。
教学准备：1. 教材：《商务英语阅读》2. 课件：商务英语阅读技巧、商务英语文章分析3. 相关商务英语文章教学过程：第一课时一、导入1. 引导学生回顾上节课学习的内容，让学生谈谈自己在商务英语阅读中遇到的困难。
2. 简要介绍本节课的学习目标。
二、讲解商务英语阅读技巧1. 阅读前：快速浏览文章，了解文章大意。
2. 阅读中：关注文章中的关键词、短语和句子结构。
3. 阅读后：总结文章主旨，分析文章结构。
三、案例分析1. 分组讨论，让学生阅读一篇商务英语文章，分析文章中的专业词汇、句型和结构。
2. 各小组汇报讨论成果，教师点评。
四、课堂练习1. 学生独立完成课后练习，巩固所学知识。
2. 教师检查学生练习情况，给予个别指导。
第二课时一、复习导入1. 复习上节课所学内容，检查学生对商务英语阅读技巧的掌握程度。
2. 让学生谈谈自己在练习中的收获和困惑。
二、讲解商务英语文章分析1. 分析文章结构，如引言、正文、结论等。
2. 分析文章中的论点、论据和论证方法。
三、案例分析1. 分组讨论，让学生阅读一篇商务英语文章，分析文章的结构、论点和论证方法。
2. 各小组汇报讨论成果，教师点评。
四、课堂练习1. 学生独立完成课后练习，巩固所学知识。
2. 教师检查学生练习情况，给予个别指导。
五、总结1. 回顾本节课所学内容，强调商务英语阅读技巧和文章分析的重要性。
2. 鼓励学生在课后继续阅读商务英语文章，提高自己的商务英语阅读能力。
教学反思：本节课通过讲解商务英语阅读技巧、案例分析、课堂练习等环节，帮助学生掌握商务英语阅读的基本技巧，提高商务英语阅读能力。
《商务英语阅读1》课程教学过程 课程管理
《商务英语阅读1》课程教学过程课程管理一、课程概述1.1 课程名称：《商务英语阅读1》1.2 课程目标：通过本课程学习，学生将能够熟练阅读商务英语材料，掌握商务英语的词汇和语法，并能够理解商务英语的基本逻辑和结构。
1.3 课程内容：商务英语的基础阅读，商务英语词汇积累，商务英语语法梳理，商务英语阅读实践等。
二、课程教学过程2.1 阶段一：导入在开设《商务英语阅读1》课程时，首先要进行课程导入。
可以通过商务英语相关的视频、图片、故事等方式，激发学生对商务英语的兴趣，帮助学生预习和了解本门课程的重要性和实用性。
2.2 阶段二：教学主体在教学主体阶段，老师需要结合教材内容，对商务英语的基础知识进行讲解，并引导学生进行词汇和语法的学习。
老师还应该引导学生进行商务英语阅读实践，让学生在实际阅读中巩固所学知识。
2.3 阶段三：课程总结在《商务英语阅读1》课程的最后阶段，老师应该对本门课程的教学内容进行总结。
可以结合学生的学习情况，做出适当的反馈和评价，并展望下一个学习阶段的目标和内容，为学生的学习之路指明方向。
三、课程管理3.1 学习资源管理为了保证《商务英语阅读1》课程的高效进行，学校需要提供足够的学习资源。
包括教学用书、多媒体设备、阅读材料等，以便学生能够在良好的学习环境中进行学习和实践。
3.2 教学活动管理课程管理还需要对教学活动进行有效管理。
老师应该制定详细的教学计划和教学日程，保证每个教学环节都能得到充分的利用，并对学生的学习进行及时的跟踪和督促。
3.3 学生评价管理《商务英语阅读1》课程的学习成果需要进行及时的评价。
学校可以通过考试、作业、阶段性测验等方式对学生进行评价，及时发现学生存在的问题，并进行帮助和指导，推动学生的学习进展。
四、个人观点作为一门商务英语基础课程，《商务英语阅读1》的教学过程和课程管理对于学生的学习十分关键。
在这门课程中，学校和老师需要合理运用各种教学资源，制定出合理的教学计划，并积极对学生进行评价和指导，以便学生能够在学习过程中不断提高，达到预期的学习目标。
新编商务英语精读1教案
任课班级：商务英语131 班教案编号： 1 周 1 号2013 ～2014 学年度第一学期教学时间：2013 年月日ContentText: The Nature of BusinessDifficult Points1.Talk about some words, phrases or expressions about business;2.There are many new words in the text;3.Translate some difficult sentences of the text.Page 2: Warming-upWork with your group and think out as many words, phrases or expressions as possible about business.1) Are you interested in business? Why or not?2) What activities do you think can be labeled as business activities?3) Have you ever been involved in any business activities before?4) What do you think is important for success in today’s business world?(Teacher’s Book: Page 24)Good management, adequate planning, sufficient financial resources, healthy cash flow,controlled spending and the ability to collect money owing, effective marketing, a good product and service.Part Two: 15 minutesPage 5: New words No.1-17 to the first 6 paragraphs of the Text1. Divide the words in two groups: No.1-10; No.11-17;2. Lead the students to spell the words one by one;3. Repeat the words and play translating game;4. Mark the words in the three paragraphs and recognize them.Part Three: 30 minutesPage 2: Translate and understand the first 6 paragraphs of the Text1. Read the first 6 paragraphs silently and pay attention to the difficult points;2. Translate each sentence into Chinese and mark some language points:3. Review by reading each paragraph twice;4. Review by asking some questions: some from No. I, Page 81) What does “business” mean in the text?The key comes from Paragraph 1:It means the human activity related to material things. It’s necessary for civilization. And it is found in all societies, even the simplest ones. It’s the activity of producing and distributing goods and services.2) What are the four basic factors of production?The key comes from Paragraph 2:They are land, labor, capital, and entrepreneurship.3) What does the term “land” in this text refer?The key comes from Paragraph 3:Here, the term land is used most general way. It refers not only to a piece of real estate where we might build a factory, but it also means all the raw materials used for production.Some materials are on the earth’s surface, and some are under the surface. And some raw materials may be extracted from the air. All of the raw materials for production come from the land, the air, and the oceans.4) What does the term “labor” refer to in this passage?The key comes from Paragraph 4:It refers to the use of mental or physical work to produce goods. Most labor changes raw materials into finished products and then distributes these to buyers.5) What is the general meaning of “capital” in everyday language?The key comes from Paragraph 6:It means several things. The most general meaning is wealth or money.6)What does the term “capital” refer to according to this passage?The key comes from Paragraph 6:But it also refers to the equipment that money purchases. It’s all the things that workers use in production and distribution. It refers anything that helps to produce and distribute goods.5. Read the first 6 paragraphs together to review.Part Four: 10 minutesPage 6: New words No.18-32 to the rest 3 paragraphs of the Text1. Divide the words in two groups: No.18-28; No.29-32 with the 9 phrases;2. Lead the students to spell the words one by one;3. Repeat the words and play translating game;4. Mark the words in the paragraphs and recognize them.Part Five: 15 minutesPage 3: Translate and understand the rest three paragraphs of the Text1.Read the paragraphs silently one by one and know what are your difficult points;2.Translate each sentence into Chinese and mark some language points:3. Review by reading each paragraph twice:4. Review by asking some questions from No. 1, Page 8Questions:7)What is called entrepreneurship?The key comes from Paragraph 7:Putting together land, labor, and capital to make something of value, is called entrepreneurship8)What responsibilities should an entrepreneur take?The key comes from Paragraph 7:The entrepreneur is the person responsible for controlling and directing the other three factors. He is the leader, and the employees follow his direction.9)What kind of problems will a company cause to people when it goes bankrupt?The key comes from Paragraph 9:It means the company becomes unable to pay its debt, it causes problems for many people. It’s hard for the employees who have to seek work elsewhere; the customers must look for another place to buy the products; creditors usually lose some money tothe company. But the entrepreneur takes the biggest risk if the business succeeds or fails. He must pay them up to the limit of his ability to pay.10) When will the entrepreneur make a profit and when will he suffer a loss?The key comes from Paragraph 9:If he is skillful and lucky, the money he receives from his business venture will pay for the land, labor, and capital and there will still be extra money remaining for him. This extra money is the profit. If the money he receives from the business venture is not enough to pay all of the costs, the difference is the loss.5. Read the rest 3 paragraphs together to review.任课班级：商务英语131 班教案编号： 1 周 2 号2013 ～2014 学年度第一学期教学时间：2013 年月日Essentials of Business (2)I. Review the content of the passageII. Recite the passageIII. Explaining the language pointsrelate:relate something to something else 与……有关e.g. The report seeks to relate the rise in crime to an increase in unemployment.V+ ing as subject: The -ing form of the verb can be used as the subject of a sentence e.g. Seeing is believing.Taking good photos requires patience as well as keen eyes.Watching television at spare time is a good entertainment.辨析capital & money: Capital is the money or property that you use to start a business or to make more money. Money is what you earn by working and you use in order to buy things.e.g. The recycling industry is making huge capital investments in equipment.Do you have enough money to pay for the sandwiches?Therefore, collocations related with "capital" are: capital intensive industries(资本密集产业); venture/risk capital(风险资本); intellectual capital(智识资本). etc.Collocations related with "money", on the other hand. are: money bags(有钱人); Money makes a mare go.(有钱能使鬼推磨); money worshiper(金钱至上主义者). entrepreneurship:Entrepreneurship is a frequently used concept in English-speaking countries, but it is difficult to define and translate. It generally refers to a management concept characterized by development and renovation and the ability to implement this concept in marketing.(它指的是一种发展的、革新的经营观念，以及将这种观念贯彻在市场中的能力。
《商务英语泛读》课程标准范文
《商务英语泛读》教程课程标准教研室：商务英语专业日期：2011年8月25日《商务英语泛读》课程标准一、课程基本信息1、课程代码：2、课程名称：商务英语泛读3、学时/学分：2学时/6学分4、先修课程：英语语法、听力、口语5、面向对象：商务英语专业专科生6、开课系（部）：经济管理系7、教材、教学参考书：教材是虞苏美主编的《商务英语泛读》一书，高等教育出版社2004年8月第一版。
参考书为《国际商业文化》Charles Mitchell. Shanghai Foreign Language Education Press. 2004. 《实用商务英语阅读》丁丽军和许丽芹. 电子工业出版社.2005. 《新编英语语法》（第三版），章振邦主编，上海译文出版社，2000。
《英语国家社会与文化入门》（上、下册），朱永涛主编，高等教育出版社，1997。
二、课程的性质和任务课程性质：《商务英语泛读》为商务英语专业的专业选修课，主要教学对象为具有初步英语阅读能力的商务英语专业一年级学生。
培养学生掌握阅读和理解商务英语文章的基本技能，获取商务信息的基本能力，为进一步学习后续的商务英语课程，毕业后成为适应社会需要的应用型涉外商务工作者打下坚实的基础。
课程任务：通过学习有关的商务活动的实用语言材料，学生应熟悉主要的商务英语文章类型，提高阅读商务文章的能力。
通过学习，学生应进一步提高基本的听、说、读、写、译的能力。
三、教学内容和要求1.教学内容：《商务英语泛读》课程教学内容分为10个单元，对不同单元的教学要求分别叙述如下（括号内的数字表示相应章节供参考的学时数）。
1.商务简介（2）2.经济问题（2）3.部门与行业（2）4.资本市场（2）5.商务科技与趋势（2）6.商业规则（2）7.人力资源管理（2）8.商业组织（2）9.市场营销（2）10.生产管理（2）2. 教学要求经过本课程的教学与实践，学生在学本课程终结时应达到如下要求1. 熟悉主要商务英语文章的类型。
商务英语基础上册Unit one教案
【Title of Lesson】Unit 1 Introductions and Greetings【Text Book】Basic Business English【Teaching Objects and Demands】➢Knowledge and Ability Objects1. To let the students know some basic etiquette knowledge of Western business meeting.2. To let the students know some words and phrases about introductions and greetings.3. To train the students’ abilities of listening and speaking.4. To train the students’ abilities of using English to make simple dialogues about introductions and greetings.➢Procedure and Method Objects1. Through self-study, train students’ abilities of analyzing problems, solving problems and summarizing problems.2. Through group activities, train students’ team spirit of mutual cooperation and to improve their communication ability.3. Through the competition, train students’ sense of competiting and participating actively, stimulate students’ interests in learning, improve their abilities to adapt to change and enhance their thinking abilities .➢Moral and value Objects1. To enable the students to understand the importance of knowing how to make introductions and greetings.2. To lay the foundation for the future English communication.【Teaching Key Points】1. Some words and phrases about introductions and greetings.2. Some sentences about introductions and greetings..【Teaching Difficulties】How to enable students to make introduction and greetings.【Teaching Aids】Multi-media computer, cards and some exercise papers; Software: Microsoft PowerPoint 【Teaching Methods】Interactive teaching (learning--reciting –utilizing), discussion, questions & answers methods with the help of some games and activities.【Teaching Periods】180 minutes ( 4 Lessons)【Teaching Procedures】Step 1: Lead-in1. Through questions and answers to lead in new lesson. Such as:T(Teacher): How do you do?Ss(Students): How do you doT: How are you today?Ss: Fine, thank you, and you?T: I’m fine, too.T: This is the way to do some introductions and greeting. You know ,when you meet someone you don’t know, you will introduce yourself or be introduced by others, when you meet someone you know, you will greet with others. So Making introductions and greeting in daily life is very important ,today we will learn about introductions and greetings.2. Explaining in details the differences about introductions and greetings between the Chinese custom and the Western custom.Aim:By questions and answers to lead in the lesson directly and let Ss know the task of this lesson clearly. To encourage Ss to think and express their own ideas freely to arouse their interests.Step 2: Listening and speaking【Teacher’s words】I have explained something about introductions and greeting. Now let’s listen carefully how do they make introduction in the dialogue.1. Listening ActivityA. Listen to the dialogue for the first time and do Task One: repeat the sentences on the screen together.B. Divide the class into several groups and ask the students to do listening activity: Listen to the dialogue carefully ,discuss in groups and do Task Two together. Ask Ss to say their answers out, one student each group as the representative.C. The teacher checks the students’ answers and shows out the correct answers on PPT.D. Listen to the dialogue for the last time and do Task three: answer the questions showed on the screen.Aim: Through Listening Activity repeatedly to let Ss be active in thinking and train their abilities of listening and cooperation.2. Speaking Activity【Teacher’s words】Now we have learned some words and patterns about how to make introductions and greetings.Next we will do pairworks according to the following situations: A. PPT shows two situations and some useful knowledge:Situation 1: Mr. Brown, 29 year old, employee in Customer Service Department. Mr. Tones, 40 year old, employee in Personnel Department.Situation 2: Louise Scott, female, General Manager of your company.Mike Johnson, male, VIP of your company, sales manager of SWQ Ltd.Useful knowledge:Let me introduce …to you.This is…She / He is …B. Two Ss a group. One student acts as a secretary in a foreign trade company to make introduction to your partner. Then change the roles .Aim:Through the Speaking Activity to train Ss’s skills of listening and speaking and abilities of using languang.Step3. Business Reading1. Learning the text【Teacher’s words】Just now we learn something about making an introduction in daily life.Now we’d like to learn some correct ways of making a business in troduction. This step we will do self-study activity , Guess game（猜一猜游戏）,Choosing Game （选一选游戏）and Filling Game（填一填游戏）:(1) Self-studying ActivityA. Give Ss 5 Mins to self-study the text with three Pre-reading Questions:1. Why should we pay more attention to the introductions?2. What are the basic rules in business introductions?3. What should you do to respond to the introduction properly?B. Ask Ss to answer the questions.C. Let Ss explain the meaning of the text one sentence by one sentence.D. Teacher checks.E. Ss read the text together.(2) Guessing GameA. PPT shows some key words, phrases and sentences.B. Ask Ss to do contest of guessing the meanings one by one.C. Teacher checks.D. Ss read the key words,phrases and sentences together.(3)Choosing GameA. PPT shows four sentences about the text.B. Ask Ss to choose “True or False” one by one.C. Teacher checks..(4)Filling GameA. PPT shows eight words and eight sentences with one blank each.B. Ask Ss to fill the words in the blanks of the sentences.C. Teacher checks.D. Ss read the completed sentences together.Aim:Through self-study activity and Guess game to let Ss know the meaning of text about making an introduction, master some useful words, phrases and sentences. And by reading the text to train the students’ reading abilities and let Ss pay attention to their pronunciations.2. Games for Grammar【Teacher’s words】: In this step we will do two games: Finding-home Game(快乐找家家游戏) and Choosing Game(选一选游戏). In Finding-home Game two houses with common nouns and proper nouns written on them will be shown on PPT, then show out many words quickly, let Ss check and find the homes for these nouns quickly. The group which finds the home for the most words correctly wins. In Choosing Game four choices for each sentence will be shown on PPT, and then let Ss choose the correct answers one group by one group. The group which work out the most sentences correctly wins.(1)Finding-home Game(快乐找家家游戏)A. PPT shows two homes with common nouns and proper nouns written on them.B. Then show out many words quickly.C. Let Ss check and find the homes for these nouns quickly.D. Teacher checks the answers.(2) Choosing Game(选一选游戏)A．PPT shows four choices for each sentence.B．Then let Ss choose the correct answers one group by one group.C．Teacher checks the answers.Aim: Through this step of Games for Grammar to let Ss study and review grammar knowledge about nouns happily and unconsciously. And train the Ss’s being active in thinking questions and finding the answers for the questions, enhance their skills of speaking and translating.Step 4: Consolidation and Summary【Teacher’s words】: In this step we will do many practices activities to consolidate and sum something we learn in this lession.（1）Let Ss do the exercises “Complete the following sentences with the Chinese given（words）in the brackets.” to consolidate the grammar of nouns.（2）Let Ss do the exercises “Translate the following sentences into Chinese.”, “Cloze.” And “Writing.” to expand Ss knowledge of making a business introduction.Aim: Through many exercises to do summary and consolidation to this lesson make Ss review and master the knowledge which we learn in this lesson. emphasizes the key points and difficult points of this lesson again so as to let Ss know the importance of making an introduction further.Step 5: Homework【Teacher’s words】: Here there are four homeworks. Each student must do the first ,second and third. And Ss have the right to decide whether he will do or not do the fourth one by themselves.1. Read and recite the new words and expressions.2. Read the text fluently.3. Act as roles to make dialogues with your partners.4. Search more knowledge about making a business introduction in Western countries.Aim: Through assignment by levels to let Ss choose their homeworks by themselves to encourage Ss to analyze themselves, improve Ss’ abilities of listening,speaking and reading further and train Ss’ abilities of communicating with others.。
商务英语阅读教案
本次课
重点难点
The study of the business terms
教学基本内容设计
Warm Up—definition oforganizationalculture
2.FIRST TO SAY IT: Predictions(What are they?)+ Biography
3.COUNTERINTUITIVE INSIGHTS
(“reporting cost”+outsourcing)
4.NEW AREA OF INQUIRY(nonprofit)
MoreFigures
辅助手段和时间分配
Multi-media
15minutes
20minutes
20minutes
20minutes
15 minutes
本次课小结、作业、预习等
Complete the post-reading exercisesand preview unit 5
第4次课
课时2学时
章节题目
Unit 5:Consumer Behavior
Term Study
1.Leadership
2.Theory X and Theory Y Assumptions
Outline and Questions
1.(Para.1-3)An interview withPeter F. Drucker(Who+When+Where?)
2.(The rest paragraphs.)Drucker’s thoughts on leadership(The key sentence in each point?)
新编商务-英语-精读1-教案
课时计划任课班级：商务英语131 班教案编号： 1 周 1 号教学时间：2013 年月日Unit One Essentials of Business (1)ContentText: The Nature of BusinessDifficult Points1.Talk about some words, phrases or expressions about business;2.There are many new words in the text;3.Translate some difficult sentences of the text.Page 2: Warming-upWork with your group and think out as many words, phrases or expressions as possible about business.1) Are you interested in business? Why or not?2) What activities do you think can be labeled as business activities?3) Have you ever been involved in any business activities before?4) What do you think is important for success in today’s business world?(Teacher’s Book: Page 24)Good management, adequate planning, sufficient financial resources, healthy cash flow, controlled spending and the ability to collect money owing, effective marketing, a good product and service. Part Two: 15 minutesPage 5: New words No.1-17 to the first 6 paragraphs of the Text1. Divide the words in two groups: No.1-10; No.11-17;2. Lead the students to spell the words one by one;3. Repeat the words and play translating game;4. Mark the words in the three paragraphs and recognize them.Part Three: 30 minutesPage 2: Translate and understand the first 6 paragraphs of the Text1. Read the first 6 paragraphs silently and pay attention to the difficult points;2. Translate each sentence into Chinese and mark some language points:3. Review by reading each paragraph twice;4. Review by asking some questions: some from No. I, Page 81) What does “business” mean in the text?The key comes from Paragraph 1:It means the human activity related to material things. It’s necessary for civilization. And it is found in all societies, even the simplest ones. It’s the activity of producing and distributing goods and services.2) What are the four basic factors of production?The key comes from Paragraph 2:They are land, labor, capital, and entrepreneurship.3) What does the term “land” in this text refer?The key comes from Paragraph 3:Here, the term land is used most general way. It refers not only to a piece of real estate where we might build a factory, but it also means all the raw materials used for production.Some materials are on the earth’s surface, and some are under the surface. And some raw materials may be extracted from the air. All of the raw materials for production come from the land, the air, and the oceans.4) What does the term “labor” refer to in this passage?The key comes from Paragraph 4:It refers to the use of mental or physical work to produce goods. Most labor changes raw materials into finished products and then distributes these to buyers.5) What is the general meaning of “capital” in everyday language?The key comes from Paragraph 6:It means several things. The most general meaning is wealth or money.6)What does the term “capital” refer to according to this passage?The key comes from Paragraph 6:But it also refers to the equipment that money purchases. It’s all the things that workers use in production and distribution. It refers anything that helps to produce and distribute goods.5. Read the first 6 paragraphs together to review.Part Four: 10 minutesPage 6: New words No.18-32 to the rest 3 paragraphs of the Text1. Divide the words in two groups: No.18-28; No.29-32 with the 9 phrases;2. Lead the students to spell the words one by one;3. Repeat the words and play translating game;4. Mark the words in the paragraphs and recognize them.Part Five: 15 minutesPage 3: Translate and understand the rest three paragraphs of the Text1.Read the paragraphs silently one by one and know what are your difficult points;2.Translate each sentence into Chinese and mark some language points:3. Review by reading each paragraph twice:4. Review by asking some questions from No. 1, Page 8Questions:7)What is called entrepreneurship?The key comes from Paragraph 7:Putting together land, labor, and capital to make something of value, is called entrepreneurship8)What responsibilities should an entrepreneur take?The key comes from Paragraph 7:The entrepreneur is the person responsible for controlling and directing the other three factors. He is the leader, and the employees follow his direction.9)What kind of problems will a company cause to people when it goes bankrupt?The key comes from Paragraph 9:It means the company becomes unable to pay its debt, it causes problems for many people. It’s hard for the employees who have to seek work elsewhere; the customers must look for another place to buy the products; creditors usually lose some money to the company. But the entrepreneur takes the biggest risk if the business succeeds or fails. He must pay them up to the limit of his ability to pay.10) When will the entrepreneur make a profit and when will he suffer a loss?The key comes from Paragraph 9:If he is skillful and lucky, the money he receives from his business venture will pay for the land, labor, and capital and there will still be extra money remaining for him. This extra money is the profit. If the money he receives from the business venture is not enough to pay all of the costs, the difference is the loss.5. Read the rest 3 paragraphs together to review.课时计划任课班级：商务英语131 班教案编号： 1 周 2 号教学时间：2013 年月日Essentials of Business (2)I. Review the content of the passageII. Recite the passageIII. Explaining the language pointsrelate:relate something to something else 与……有关e.g. The report seeks to relate the rise in crime to an increase in unemployment.V+ ing as subject: The -ing form of the verb can be used as the subject of a sentencee.g. Seeing is believing.Taking good photos requires patience as well as keen eyes.Watching television at spare time is a good entertainment.辨析capital & money: Capital is the money or property that you use to start a business or to make more money. Money is what you earn by working and you use in order to buy things.e.g. The recycling industry is making huge capital investments in equipment.Do you have enough money to pay for the sandwiches?Therefore, collocations related with "capital" are: capital intensive industries(资本密集产业); venture/risk capital(风险资本); intellectual capital(智识资本). etc.Collocations related with "money", on the other hand. are: money bags(有钱人); Money makes a mare go.(有钱能使鬼推磨); money worshiper(金钱至上主义者).entrepreneurship:Entrepreneurship is a frequently used concept in English-speaking countries, but it is difficult to define and translate. It generally refers to a management concept characterized by development and renovation and the ability to implement this concept in marketing.(它指的是一种发展的、革新的经营观念，以及将这种观念贯彻在市场中的能力。
商务英语阅读1课程教学大纲
“商务英语阅读1”课程教学大纲教研室主任：高歌执笔人：毛慧洁一、课程基本信息开课单位：曲阜师范大学外国语学院课程名称：商务英语阅读1课程编号：英文名称：Business English Extensive Reading 1课程类型：专业限选课总学时：68 理论学时：68 实验学时：0学分：4开设专业：英语先修课程：无二、课程任务目标（一）课程任务本课程是英语国际商务方向的一门专业限选课，是使学生大量接触商务英语类文章和培养阅读能力的一门基础课。
本课程的基本任务是通过教师引导，通过较大量的阅读，使学生掌握商务英语的基本词汇及其表达方式，获得有关商务的基本知识，懂得一般的商务表达，熟悉主要的商务英语文章类型，提高英语阅读能力和实际运用商务英语的能力，为进一步学习后续的商务英语课程，毕业后成为适应社会需要的应用型涉外商务工作者打下坚实的基础。
（二）课程目标培养学生的英语阅读理解能力和提高学生的阅读速度；培养学生细致观察语言的能力以及假设、判断、分析、归纳、推理、检验等逻辑思维能力；并通过阅读训练帮助学生扩大阅读量，吸收语言和文化背景知识。
在学完本课程后，学生应该能够：1. 熟悉主要商务英语文章的类型。
2. 能读懂主要英语报刊、杂志上面有关商务活动的较简单的报道和评论。
3. 能将一般性英语商务材料译成汉语，要求译文符合原义，行文顺畅。
4. 能基本读懂英文原版商务教科书有关章节的大意。
三、教学内容和要求Unit 1 Text A Business and Your Life了解商务与日常生活的关系，理解个人需求的三个类别，掌握长难句的翻译。
教学重点是商务词汇及短语的掌握，难点是长难句结构分析及翻译。
Unit 1 Text B Competition in Business了解竞争的优点及缺点，理解供应与需求的关系及对市场的影响，掌握长难句的翻译。
教学重点是商务词汇及短语的掌握，难点是长难句结构分析及翻译。
高职商务英语专业泛读课程教学环节设计
高职商务英语专业泛读课程教学环节设计初探【摘要】商务英语泛读是高职商英教学的重要部分，应根据高职学生自身特点进行课堂环节设计，激发学生学习兴趣，发挥其主动性，以提高课堂教学效果、学生阅读能力和英语语言实际运用能力。
【关键词】高职；商务英语泛读；课堂环节我国高职高专教育担负着培养高级实用技能型人才的重要使命,其中高职商务英语专业的人才培养目标是既懂外语又懂商务专业知识的复合型人才，根据这一目标，大多数高职院校的商务英语专业都开设了商务英语泛读课程以通过大量有针对性的阅读训练使学生掌握正确的阅读方法，扩充学生的英语语言，商务和文化背景知识，提高英语实际运用能力。
但是在实际教学过程中，由于高职学生基础相对薄弱，加之与精读等课程相比泛读课并未受到应有的重视和传统的泛读课教学模式中学生学习主动性较差等原因，泛读课程的教学并未达到预期的效果。
为了提高教学效果，笔者结合普通泛读和商务英语泛读的特点，根据我系学生的实际英语水平，在商务英语泛读课的教学环节设计上进行了以下尝试：1 学生任务型阅读（task-based）任务型教学是以任务为主要手段，它强调“在做中学”，强调通过完成某项既定任务来调动学习者的积极性和主动性，使学习者自然地习得语言。
它能有效激发学生的学习兴趣，在培养学生的学习策略和学生的自主学习能力方面是很有效果的。
本系商务英语泛读课程所选用的教材《商务英语选读》文章内容新颖，与现实联系紧密，兼顾了学生的兴趣和商务英语专业知识的介绍。
在课堂教学过程中，笔者通常根据文章特点以段落，或话题内容为单位，提出相应的适合学生水平的相关阅读任务。
学生对于这类任务的完成是非常积极主动的，对教学效果的促进作用非常明显。
通过完成“任务型阅读”不但可以使学生掌握跳读，略读，查读等基本阅读技巧，扩展词汇积累，迅速熟悉与教学内容相关的商务概念，理论，为后续教学环节做充分准备，还可以激发学生的学习兴趣，使学生对以最快的速度融入到教学活动中，极大的提高了教学效率。
泛读教程1-Unit-5-Business
Levi Strauss & Company
6. What were Levis marketing strategies?
-Today Levi’s is trying to meet different kinds of customers’ different needs.
Suffix
1.minimize 2.delighted 3.industrial 4.realized 5.frightened anized 7.partial 8.talented
Levi Strauss & Company
5. Why can Levi’s be so successful?
-Levi always tried to improve his products -the company has operated in an enlightened manner -great marketing strategies
• The conference was attended by prime ministers, ministers, presidents and other important dignitaries.
• Animal is general when compared with tiger, horse, etc., but horse is more general than steed, stallion, etc.
1850, one of the thousands hoping toBorn
Löb Strauss February 26, 1829 Buttenheim, Bavaria, German Confederation
教案-商务英语阅读I-Unit4-叶兴国五篇范文
教案-商务英语阅读I-Unit4-叶兴国五篇范文第一篇：教案-商务英语阅读I-Unit 4-叶兴国Unit 4 Teaching Objectives: 1.To remember and use new words and expressions;2.To have general ideas of “personal brand”;3.T o learn how to polish up one’s brand;4.To know about the word formations of Business English vocabulary.Focuses:1.To have general ideas of “personal brand”;2.T o learn how to polish up one’s brand.Difficulties:How to use word formations of Business English vocabulary to improve reading ability.Teaching Time: 2 periods.Teaching Procedures:Part I Pre-reading Questions It can be used as lead-in questions.For students, they can discuss with each other and will have free answers.Part II Extensive Reading In this part, there are two texts and their relevant exercises.By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.1.Text A Brain-twisting Job Interview Questions by Microsoft a.Let the students read Text A as quickly as they can for the first time to get the general idea;b.Ask students to tell others the general idea of the text;c.Then read through the text again to find the answers to Exercise I and Exercise II;d.Check the answers to Exercise I and Exercise II;e.Analyze the language points in the text: 1.fire away: 原意是“不停地射击”，这里指“谈话或提问时连珠炮般地接下去”。
英语泛读教案-Unit 1 Reading
教案（首页）课程名称英语泛读授课专业英语班级2013级授课方式课堂讲授（√）实践课（√）考核方式考试（√）考查（）课程类别必修课公共必修课（）专业必修课（√）选修课公共选修课（）专业限选课（）专业任选课（）课程总学时60周学时4学时/ 周学时分配课堂讲授 4 学时；实践课学时教学目标泛读课程的目的在于培养学生的英语阅读理解能力和提高学生的阅读速度；培养学生细致观察语言的能力；提高学生的阅读技巧，包括细读、略读、查阅等能力。
大一下学期的学生能够阅读难度相当于Thirty-Nine Steps（简写本）的浅显材料，阅读速度为每分钟70-120个单词，理解中心大意，抓住主要情节和论点。
使用教材教材名称泛读教程编（著）者王守仁，高虹出版社及出版时间上海外语教育出版社（2013年4月第一版）指定参考书1.《新编英语泛读教程》第二册王守仁等上海外语教育出版社2.《英语阅读教程》韩志先等高等教育出版社3.《新编实用英语快速阅读教程》尹德谟上海外语教育出版社教案周次第1周，第1次课授课时间2015年3月9-13日授课章节Unit 1 Reading本（章）节授课方式课堂讲授（√）实践课（√）教学时数 4授课要点本（章）节教学目标1, Capture words in the part word pretest.2, Understanding reading skill 1.3, Capture the main idea of the text, including background information, long sentence structure and translation.教学重点和难点1. Words in the word pretest.2. Reading skill 1.3. The main idea of the text.思考题或作业1. Section C(Unit 1).2. Reading skill in Unit 2.教学内容与组织安排Teaching Objectives:This unit is intended to help students to capture words in the part word pretest.Understanding reading skill 1. Capture the main idea of the text, including background information, long sentence structure and translation.Teaching Allotment:·1st period: Warming-up ( 5 minutes)·2nd period: Word pretest ( 15minutes)·3rd period: Text analysis. (about 60 minutes)·4rd period: Reading skill(20 minutes)·5rd period: Homework checking(45 minutes)·6rd period: Section B(35 minutes)Teaching Procedures1.2.Step1 ( about 5 minutes):3.Warming-up(some greeting words)Step2 word pretest (15 minutes):Teaching method：Direct Methodcomplex: 1consisting of many different parts and often difficult to understand [= complicated; ≠ simple]:a complex system of highwaysPhotosynthesis is a highly complex process.Peter seemed to have an instant understanding of the most complex issues.It was a very complex relationship between two complex people.2technical a complex word or sentence contains a main part and one or more other parts [↪ compound]adjust: [intransitive and transitive]to gradually become familiar with a new situation [= adapt]:They'll soon settle in - kids are very good at adjusting.adjust toIt took a few seconds for her eyes to adjust to the darkness.adjust to doing somethingMy parents had trouble adjusting to living in an apartment.adjust yourself to somethingIt took time to adjust myself to motherhood.consistent: always behaving in the same way or having the same attitudes, standards etc - usually used to show approval[≠ inconsistent]:She's the team's most consistent player.diagnoses:plural diagnoses [uncountable and countable]the process of discovering exactly what is wrong with someone or something, by examining them closely [↪ prognosis]diagnosis ofdiagnosis of kidney diseaseAn exact diagnosis can only be made by obtaining a blood sample.literal: the literal meaning of a word or expression is its basic or original meaning [↪ figurative]literal meaning/sense/interpretation etcbias: [singular, uncountable] an opinion about whether a person, group, or idea is good or bad which influences how you deal with itpolitical/gender/racial etc biaspolitical bias in the pressStudents were evaluated without bias.bias against/towards/in favour ofIt's clear that the company has a bias against women and minorities.aesthetic: connected with beauty and the study of beauty:From an esthetic point of view, it's a nice design.a work of great aesthetic appealstimulated: to encourage or help an activity to begin or develop furtherstimulate growth/demand/the economy etcthe President's plan to stimulate economic growthto encourage someone by making them excited about and interested in something:Her interest in art was stimulated by her father.stimulate somebody to do somethingAn inspiring teacher can stimulate students to succeed.Step3:Text analysis. (about 60 minutes)Step4:Reading skill(20 minutes) 略读(skimming)Skimming is reading for the general idea or the big picture. As a rapid-reading skill, skimming may not be so familiar to you. If you do one of the following, you will find yourself skimming: 1. Reread material you have already studied. 2. Look over and sort out your mail.3. Flip through a new book or magazine. 4. Keep informed in a general way about the news.How to skim? Let your eyes "float" down over the content of the text, looking for clue words that may tell you who, what, when, where, how many, or how much.Look also for the writer's direction words. Such words as furthermore and also suggest that the preceding thought is still being discussed. Words such as however, yet and on the contrary suggest that the thought is apt to reverse itself or take another direction.略读(skimming)是常用的阅读方法之一，其主要特征是选择性地阅读。
新编商务英语泛读第二册unit1-讲义
Vocabulary:
Match the words with their definition
advertise advertiser advertisement advertising
A. a person or company that pays for a product, event, or job to be advertised in a newspaper, on television, or on a poster.
Teaching difficulty
To make Ss to distinguish comparative advertising, brand advertising and primary advertising
• Part one: Lead-in • Part two Pre-reading • Part three Vocabulary • Part four Analysis the difficult points • Part five Fast reading & reading in depth • Part six Assignment
B. make publicity for; try to sell (a product)
C. (uncountable) the activity of creating advertisements and
making sure people see them. ; D. (countable) a public promotion
Vocabulary:
2. advertisement (countable noun) 做(登)广告 ; 广告
英语泛读教程第一册教学设计 (2)
英语泛读教程第一册教学设计一、教学目标知识目标1.学生能掌握500个左右的常用英语单词及其用法；2.学生能够理解简单的英文文章，并且有一定的阅读理解能力；3.学生能够使用所学知识进行简单的英语交流。
技能目标1.学生能够听懂并正确地口头表达自己的想法；2.学生能够写出至少10句简单的英文句子；3.学生能够正确地运用英语语音、语调、连读等发音技巧。
情感目标1.学生能够形成良好的英语学习态度和习惯；2.学生能够体验到使用英语交流的乐趣；3.学生能够感受到英语学习对于个人发展和工作的重要性。
二、教学内容主要教材本教学设计所学生使用的主要教材为英语泛读教程第一册。
教学内容1.英语基础知识：字母、单词、语法等；2.英语听、说、读、写等基本技能；3.完成阅读理解和简单的英语写作；4.学习了一些英语习惯用语、固定用法。
第一阶段：了解英语和发音技巧1.介绍英语的起源，以及英语的特点；2.学生学习英语语音、语调、连读等发音技巧。
第二阶段：学习单词和语法1.学生学习字母表和大小写的用法；2.学生学习一些常用的单词以及其用法；3.学生学习英语的基本语法。
第三阶段：英语听、说、读、写的综合训练1.学生进行英语口语训练，练习发音、会话等；2.学生进行英语阅读训练，练习阅读理解和阅读技巧；3.学生进行英语写作练习，练习写句子、段落、短文等。
四、教学方法情境教学法通过情境教学法的课程设计和实施，激发学生的学习兴趣，使他们在各种生活情境中运用所掌握的语言技能进行语言应用。
任务型学习法通过给学生布置具体任务的方式，激活学生的学习积极性，让学生在任务实践中掌握知识和技能，提高他们的英语语言综合运用能力。
合作学习法以小组为单位进行英语学习，使学生能够同伴互助，互相学习，提高个人综合学习能力的同时，也培养出团队合作意识和能力。
形成性评估教师在课程教学中实时记录学生的掌握情况，通过微信群或班级讨论交流等方式给予反馈和指导。
总结性评估按照课程大纲要求进行考试或考察，注重对学生语言应用能力的评价。
商务英语阅读1 教案
Step nguage Points
Text A
1. English may be the language of international businessbutas Alison
Thomas reports, it’s not only non-native speakers who need to learn how to
教学 难点 1. Improve students’ reading ability.
2. Exercises: Task 3,Task 4 教学 手段 Reference books, dictionaries, Multi-media, etc.
教学 方法
多媒体演示法、任务导向法、小组讨论法
Step 1.Related Background Information
用 《商务英语阅读》国晓立 周树玲主编，对外经济贸易大学出版社， 9 月
书 《商务英语阅读》李树红 沈银珍主编，浙江大学出版社， 8 月
职业学院课程教案 （分页）
教学 Unit 1Reading skills focus 教案
主题
Text A
撰写
审核
授课 周次
第三周第一次课
授课 时数
授课
2
对象
教学 1. Students grasp the new words and phrases of this part 目的 2. Students practice and improve their reading skills
实
◆ We recognize that many students need extra help.
施
我们认识到很多学生需要额外帮助。
新编商务英语精读1教案
6课时计划任课班级：商务英语131 班教案编号： 1 周 1 号ContentText: The Nature of BusinessDifficult Points1.Talk about some words, phrases or expressions about business;2.There are many new words in the text;3.Translate some difficult sentences of the text.Page 2: Warming-upWork with your group and think out as many words, phrases or expressions as possible about business.1) Are you interested in business? Why or not?2) What activities do you think can be labeled as business activities?3) Have you ever been involved in any business activities before?4) What do you think is important for success in today’s business world?(Teacher’s Book: Page 24)Good management, adequate planning, sufficient financial resources, healthy cash flow, controlled spending and the ability to collect money owing, effective marketing, a good product and service.Part Two: 15 minutesPage 5: New words No.1-17 to the first 6 paragraphs of the Text1. Divide the words in two groups: No.1-10; No.11-17;2. Lead the students to spell the words one by one;3. Repeat the words and play translating game;4. Mark the words in the three paragraphs and recognize them.Part Three: 30 minutesPage 2: Translate and understand the first 6 paragraphs of the Text1. Read the first 6 paragraphs silently and pay attention to the difficult points;2. Translate each sentence into Chinese and mark some language points:3. Review by reading each paragraph twice;4. Review by asking some questions: some from No. I, Page 81) What does “business” mean in the text?The key comes from Paragraph 1:It means the human activity related to material things. It’s necessary for civilization. And it is found in all societies, even the simplest ones. It’s the activity of producing and distributing goods and services.2) What are the four basic factors of production?The key comes from Paragraph 2:They are land, labor, capital, and entrepreneurship.3) What does the term “land” in this text refer?The key comes from Paragraph 3:Here, the term land is used most general way. It refers not only to a piece of real estate where we might build a factory, but it also means all the raw materials used for production.Some materials are on the earth’s surface, and some are under the surface. And some raw materials may be extracted from the air. All of the raw materials for production come from the land, the air, and the oceans.4) What does the term “labor” refer to in this passage?The key comes from Paragraph 4:It refers to the use of mental or physical work to produce goods. Most labor changes raw materials into finished products and then distributes these to buyers.5) What is the general meaning of “capital” in everyday language?The key comes from Paragraph 6:It means several things. The most general meaning is wealth or money.6)What does the term “capital” refer to according to this passage?The key comes from Paragraph 6:But it also refers to the equipment that money purchases. It’s all the things that workers use in production and distribution. It refers anything that helps to produce and distribute goods.5. Read the first 6 paragraphs together to review.Part Four: 10 minutesPage 6: New words No.18-32 to the rest 3 paragraphs of the Text1. Divide the words in two groups: No.18-28; No.29-32 with the 9 phrases;2. Lead the students to spell the words one by one;3. Repeat the words and play translating game;4. Mark the words in the paragraphs and recognize them.Part Five: 15 minutesPage 3: Translate and understand the rest three paragraphs of the Text1.Read the paragraphs silently one by one and know what are your difficult points;2.Translate each sentence into Chinese and mark some language points:3. Review by reading each paragraph twice:4. Review by asking some questions from No. 1, Page 8Questions:7)What is called entrepreneurship?The key comes from Paragraph 7:Putting together land, labor, and capital to make something of value, is called entrepreneurship8)What responsibilities should an entrepreneur take?The key comes from Paragraph 7:The entrepreneur is the person responsible for controlling and directing the other three factors. He is the leader, and the employees follow his direction.9)What kind of problems will a company cause to people when it goes bankrupt?The key comes from Paragraph 9:It means the company becomes unable to pay its debt, it causes problems for many people. It’s hard for the employees who have to seek work elsewhere; the customers mustlook for another place to buy the products; creditors usually lose some money to the company. But the entrepreneur takes the biggest risk if the business succeeds or fails. He must pay them up to the limit of his ability to pay.10) When will the entrepreneur make a profit and when will he suffer a loss?The key comes from Paragraph 9:If he is skillful and lucky, the money he receives from his business venture will pay for the land, labor, and capital and there will still be extra money remaining for him. This extra money is the profit. If the money he receives from the business venture is not enough to pay all of the costs, the difference is the loss.5. Read the rest 3 paragraphs together to review.课时计划任课班级：商务英语131 班教案编号： 1 周 2 号专业带头人签字：审批时间：2013 年月日教学时间：2013 年月日Essentials of Business (2) I. Review the content of the passageII. Recite the passageIII. Explaining the language pointsrelate:relate something to something else 与……有关e.g. The report seeks to relate the rise in crime to an increase in unemployment.V+ ing as subject: The -ing form of the verb can be used as the subject of a sentencee.g. Seeing is believing.Taking good photos requires patience as well as keen eyes.Watching television at spare time is a good entertainment.辨析capital & money: Capital is the money or property that you use to start a business or to make more money. Money is what you earn by working and you use in order to buy things.e.g. The recycling industry is making huge capital investments in equipment.Do you have enough money to pay for the sandwiches?Therefore, collocations related with "capital" are: capital intensive industries(资本密集产业); venture/risk capital(风险资本); intellectual capital(智识资本). etc.Collocations related with "money", on the other hand. are: money bags(有钱人); Money makes a mare go.(有钱能使鬼推磨); money worshiper(金钱至上主义者). entrepreneurship:Entrepreneurship is a frequently used concept in English-speaking countries, but it is difficult to define and translate. It generally refers to a management concept characterized by development and renovation and the ability to implement this concept in marketing.(它指的是一种发展的、革新的经营观念，以及将这种观念贯彻在市场中的能力。
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types: Direct-action advertising: is designed to sell a firm’s products or services. Direct- action advertising can be further divided into primary-demand advertising (which seeks to increase the total demand for certain products without distinguishing specific brands) and brand advertising (which promotes the use of a particular brand among competing products).
或 教 法 设 5.Ask the students to do the exercises independently
计
6. explain the important words and phrases and the difficult sentences
of the text
7. according to the text to answer some questions
2
15 minutes
Institutional advertising: is designed to promote a firm’s name.
Institutional advertising also can take a wide variety of forms. For example,
2. Why do people make ads? There are many reasons. Commercial ad is mainly for making profits and non-commercial ad is for public interests.
3. What are the important elements of making a good ad? Different ads may have different choices. But the common elements
3. warm-up questions
Ask students some questions related to the text before reading
4. Explain the usage of words and expressions phrases and sentence
教 学 思 路 structure
Advertising is helpful to build the brand, increase the value of its goodwill and win the confidence of consumer.
In this way, the product provides its consumer with greater sense of security and satisfaction and its value increases.
Step 2. 2. warm-up questions
Ask students some questions related to the text before reading 。 1. Do you think what the function of advertising is? Advertising encourages sales. 广告有助提高销量。 A manufacturer can amplify the demand of a product by advertising widely. 厂商能用大做广告的方法来扩大人们对产品的需求。 Advertising aims to make people aware of a product and favorably inclined towards it. 广告的目的是让人认识产品然后产生好感。
8. Ask students to introduce the main idea of the text and the gist of
1
教学方法：
具体内容 15minutes
every paragraph 9.Do the translation 10. Assignment Illustration Discussion Enlightening Showing the students some examples.
when a large corporation sponsors a symphony concert, it basically is using
institutional advertising.
3. Advertising media
Here is a list of the main advertising media:
商务英语泛读（2 册）教案――第 1 周
授课班级 10 级商务英语 1 课程名称
新编商务英语泛读 2 第
1 周
内容提要 Unit 1 Part A Text : advertising
教学目的及 要求
The students should be able to: 1. Familiar with the main idea of the text 2.To enable students to get to know the basic idea of advertising 3. To enable students to know the basic types of adverting, advertising media and considerations in choosing media. 4. Retell the text in their own words e the useful words and phrases properly
This part is the general introduction of advertising Part Two (para.4-9)
This part is about the definition and types of advertising and the advertising media. Part Three (Para.10-14)
I think advertising is an important means for business. It can build the consumer’s brand preference and loyalty, thus increasing the value of the product.
2. show students some examples
3. introduce some basic theory and skills while illustrating examples
4. practice makes perfect- assignment
5. feedback
1．Introduce the related information and background of the text 2． Leading in
3
are color choices, illustrations, layouts, logos and creative ideas. Imagination sometimes is also quite important.
15 minutes 15 minutes
Step 3.: The Structure of the Text Part One (para.1-3)
教学内容要 1. definition of advertising
点
2. types of advertising
3. Considerations in choosing media.
教 学 难 点 considerations in choosing media: 和 重 点 1. let students read the text and discuss the questions first
1) Television;
2) Radio;
3) Newspapers
4) Magazines;
5) Outdoor billboards;
6) Specialty advertising
7) Public transportation vehicles; Yellow pages of telephone directory
Step 1: Introduce the related information and background of the text
Lead-in Work Background information : Advertising is a kind of communication of information by medium. It can be divided into commercial advertising and non-commercial advertising. Commercial Advertising{商业广告} Also known as profit-making commercial advertising or financial advertising, in terms of profits for the primary purpose of advertising. {{商业广告又称盈利性广告或经济广告，是以盈利为主要目的的广告.} Non-commercial advertising is for public interests.