麦肯锡三星战略1(motorola)

6. Financial performance
• Sales • Profit
2
BACKGROUND INFORMATION
1. Background information
• Location
• Starting year
• Registered • Number of
capital
employees
• 12,000 employees • US$ 3.4 billion total investment to date
5
STRATEGY
1. Background information
• Location
• Starting year
• Registered • Number of
MOTOROLA HAS HIGH ASPIRATIONS FOR ITS CHINA BUSINESS
• Targeting sales of US$ 10 billion in China by 2002/2003 • Focusing production operations in China, as production
• Management • Era analysis
team
• Equity
structure
4. Value chain strategy
• Focus on
– Marketing, advertising and promotion
– Distribution (channel and sales force)
OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK
1. Background information
• Location
• Starting year
• Registered • Number of
capital
employees
• Management • Era analysis
Байду номын сангаас
team
• Equity
structure
4. Value chain strategy
Focus on
• Marketing,
advertising and promotion
• Distribution (channel
and sales force)
2. Strategy
• Mission • Vision • Corporate strategy • Market position
2. Strategy
• Mission • Vision • Corporate strategy • Market position
5. Organization and ownership
• Organization structure • Ownership structure
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Motorola China
Wireless communications
Mobile handsets
Network equipment
Pagers
Two-way radios
Semiconductors
Auto electronics and
accessories
Mobile network equipment
Fixed line network equipment
Source: Motorola website
• Set up representative office in 1987 • Operations include:
– 1 holding company – 1 WOFE – 8 joint ventures – 26 subsidiaries
3. Product/market
• Key product offerings • Key customers • Value proposition • Geographic focus • Pricing
6. Financial performance
• Sales • Profit
3
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5. Organization and ownership
• Organization structure • Ownership structure
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3. Product/market
• Key product offerings • Key customers • Value proposition • Geographic focus • Pricing
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CONFIDENTIAL
Mobile Handset Competitor Profile: Motorola
SAMSUNG ELECTRONICS CHINA (SEC China)
August 20, 2001
This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.
there is about 15-20% cheaper than in Singapore and 30-40% cheaper than in Europe
Source: Analyst reports
4
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MOTOROLA’S CHINA BUSINESS SPANS SIX PRODUCT CATEGORIES