高等教育出版社 商务英语基础上 陆梦青主编 unit one
综合英语课程Unit1
7. Singapore 8. Germany
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商务英 语综合 教程1
Lead-in
Task 2 Describe the following campus activities and tell which interests you most.
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商务英 语综合 教程1
Lead-in
Task 3 Listen and fill in the following blanks. Script:
Campus guided tours are led by our specially selected team of UW students who combine knowledge of our historic campus with information about the student experience. During the tour you’ll have the chance to ask questions about academics, living on campus, research opportunities, studying abroad, and all the great things to do in the Emerald City. Guided tours are offered Monday through Friday, at 10:00 a.m. and 2:00 p.m. They leave from Schmitz Hall, 3rd floor lobby, and last 70 minutes. They are also offered on Saturdays and Sundays beginning at 10:30 a.m. and leaving from the Statue of George Washington. On state holidays or the Saturday following a state holiday, tours are not offered.
高教版职高英语1基础模块Unit1课件
Activity 12
Talk and complete. 用下面语句询问5个以上同学的个人信息，填写表格。
What’s your name?
What’s your first name / last name? Where are you from?
My name’s … / I’m … My first name / last name is … I’m from …
第8页，共64页。
2．任何时候都可以用，但比较见外
• How are you？你好吗？
3．适用于第一次见面
Nice to meet you. 很高兴见到你。 How do you do. 你好！（比较正式，现在已较少使
用） 适用于曾经见过一面，但不太熟的人
Nice to see you again. 很高兴再次见到你。
• Jane: Sure!
• 2. Jane: Good morning, Xiaobin. How are you today?
• Zhang Xiaobin: Pretty good, thanks. How about you?
第19页，共64页。
• 3. Jane: How are you doing?
66435160
Wang Li
25
a. telephone number
b. name
c. age
No. 3 Hexi Street, Tianjin
d. address
e. e-mail address
Manager f. job
第37页，共64页。
Activity 14
Read and check. 读以下名片，核对活动13的答案。
人民大2023综合商务英语(第1册)(第二版)教学课件综合商务英语B1 U1
Questions on Text A
(3) The profits that a firm earns are dependent on three conditions. What are they? --First, there needs to be a demand for the service that a firm offers. Second, a firm need to attract customers, meaning that they choose a firm instead of their competitors. Third, to earn high profits, a firm need to keep their expenses low.
Questions on Text A
(5) Sequence five factors of production in Text A from the most important one to the least important one, and give reasons for your choice. The most important one is human resources. Human resources are the people who are able to perform work for a business. They may contribute to production by using their physical abilities. The second is natural resources, and it is commonly used by businesses to produce products or services is land.
基础模块1电子教案(上)
UNIT 1 Nice to meet you !课程名称：英语使用教材及出版社：《英语基础模块1第2版》高等教育出版社教学课型：技能课课时：共9课时教学目标：语言知识目标：学生能够理解并运用在不同场景下的简单问候语，能够使be动词的一般现在时介绍个人及他人信息。
语言技能目标：听——学生能够听懂在不同场景下的简单问候语。
说——学生能够在不同场景下用简单的问候语问候他人。
读——学生能够读懂名片上的信息。
写——学生能够根据个人情况做出自己的名片。
学习策略：学生学习将事物归类排序的能力。
文化意识：学生掌握中文人名与英文国家人名的不同排序规则。
情感态度：学生了解不同的职业，并初步确定自己的求职意向。
单元任务：学生能运用所学语言拟定自己未来的名片。
教学重点：学生能够理解并运用在不同场景下的简单问候语。
教学难点：学生能够使be动词的一般现在时介绍个人及他人信息。
学情分析：学生处于中职英语学习的第二年，英语基础和技能仍然较薄弱，通过第一年自编教材的学习，口语技能和英语基础知识有一定的训练和提高。
教学方法：活动教学法、任务教学法、情景教学法教学准备：PPT、Audio file for listening教学过程：Period 1-2：Words & ExpressionsStep 1 Lead-inT greets Ss: Nice to see you again! Last term, we got along well with each other. I hope we can spent a happy term from now on.T help Ss read all the new words correctly.Step 2 New contentT helps Ss have a general idea of the usage of some important words.1. firsta. 第一的，最先的〔置于名词之前时，通常与the或one’s连用〕eg. the first month of the year 一年的第一个月the first three pages of the book 这本书的前三页It was my first visit to Europe. 那是我第一次去欧洲。
大学商务英语综合教程unit 1
Grade Evaluation
• Exams: Final 70% (Based on lecture notes and the text)
• Class activity and your attendance for each class is required: 30%
Toyota
Think out as many words, phrases or expressions as possible about business from the event of Toyota’s recalls.
exchange, hotel, restaurant, bank;
Other Terms Frequently Used in Business Operation:
Sell, buy, goods, order, profit, interest, invoice, check, bill, consumer, customer.
The outline of the course
1. Business and economy —— Business sectors and Industries — — Companies (CSR and Business Ethics)
2. Marketing (Marketing strategy/ Integrated Marketing/ direct marketing/ positioning/ personal selling/ AIDA/FABV/SWOT/Branding/ 4Ps）
The Nature of Business
Business is the human activity related涉及 to material things. It is necessary for civilization. It is found in all societies, even the simplest ones. Business may include the production of goods: Making airplanes, building buildings, and constructing构成 paper boxes are examples of production. It can also provide the financing 理财融资 for these activities. Lending money, trading stocks股份and bonds有息债券, and selling insurance保险policies relate to the securing获得 of capital资本for business activities. Other forms of business include merchandising买卖 , which is the selling of products, and providing various services, such as accounting会计, distributing分发 , and repairs. Business, then, is the activity of producing and distributing goods and services.
商务英语入门第一章_外教社修订版
1
Chapter
Forms of Business Ownership
Sole Proprietorship
Disadvantages — Total (unlimited) personal liability. — Limited financial resources (capital). — Lack of continuity as a result of disability or death of owner. — Owner may have limited managerial expertise.
1
Chapter
Forms of Business Ownership
Partnerships
A partnership is a legal relationship between persons carrying on a profit-motivated business Each person contributes money, property, labor or skill, and expects to share in the profits and losses of the business.
1
Chapter
Forms of Business Ownership
Sole Proprietorship
Advantages
— Owner in direct control (you are your own boss). — Keeping the profits from the business — The easiest form of business to start — No double taxation
高教社中职英语基础模块1Unit
Listening and speaking-Dialogue B
Dialogue B
Activity 7 Activity 8 Activity 9 Activity 10 Activity 11 Activity 12
1
2
3
4
5
6
Would you like to order?
Exercise-7
Listening and speaking-Dialogue A
Dialogue A
Activity 3 Activity 4 Activity 5 Activity 6
1
2
3
4
Do you want to eat out?
Activity 3
B
They will go to __________ restaurant. A Yueguang B Meiwei
Exercise-6
Activity 6
Listen and repeat. 跟读对话，学说选出的语句。
Tang Hua: Hi, Sara. Do you want to eat out? Sara: Yes. Do you like Chinese food or Western food? Tang Hua: I’d like some Western food. Sara: What about Yueguang Restaurant? Tang Hua: Well, I think Meiwei Western Restaurant is better. It’s farther away than Yueguang, but the food is more delicious. Sara: OK, let’s go.
2019-2020年高教版中职英语(基础模块第1册)Unit1《Nicetomeetyou!》教案
2019-2020年高教版中职英语（基础模块第1册）Unit 1《Nice to meet you!》word教案一、学情分析本单元是新生入学的第一单元，教学重点是活用招呼用语、相互了解个人基本信息、制作个人名片、学习不同职业的表达与描述以及练习发音。
就学习英语而言，职业学校的许多学生是胆大心粗，能说不会写或写不到位。
因此，教师在教学过程中应充分利用学生的特点开展相应活动。
我们可以利用学生胆大、敢说的特点，充分利用头脑风暴法采集相关素材，开展如招呼用语集锦、刨根问底探隐私、名片栏目大荟萃等活动。
教学中名片栏目的设计、描述不同职业、圆润的发音是本单元难点。
圆润的发音要靠长期的示范与坚持来实现。
名片中各栏目的设计可以集体讨论商定，个人名片设计则可以体现个性化、专业化，并决出最佳名片设计奖，教师还可以请学生一起收集生活中的名片，探讨名片的基本要素和个性特色。
职业的描述教师可以借助体态语、道具、图片、视频等来推进，还可以设计相应的练习强化学生的认知。
本单元设计分为4个课时：第一课时lead-in + listening and speaking第二课时reading and writing第三课时language in use + vocabulary consolidation第四课时unit task + pronunciation practice第一课时Lead-in + Listening & Speaking二、教材分析1．教学内容本课时系教材《英语1》（基础模块高教版）第一单元的第一课时，包括Lead-in & Listening and speaking 两部分，具体内容为：招呼用语，听懂并掌握询问和提供个人信息的词汇、句型。
2．教学重点、难点⑴教学重点：招呼用语，听懂并掌握询问和提供个人信息的词汇、句型⑵教学难点：个人信息的词汇、句型三、教学目标1.知识目标⑴掌握与个人信息相关的词汇，如name, first name; last name; name card; telephone number; age; address; e-mail address; job (engineer; manager; secretary; teacher; student; doctor; nurse; singer; fans); position(boss);⑵掌握提供或询问个人信息时所使用的句型，如：1) about greeting:Good morning. Hi. Nice to meet you.2) about personal informationWhat’s you name?Where are you from? Which company are you from?2.能力目标⑴学生能听懂关于询问和提供个人信息的对话。
Unit One商务英语翻译的基础知识
授课日期：年月日教案编号：01Teaching ProceduresStep 1 GreetingStep 2 Warming Up ActivityStep 3 PresentationThe Definition, Classification, Process and the Method of TranslationDefinition:1.广义的翻译是指语言与语言，语言变体与语言变体，语言与非语言等的代码转换和基本信息的传达．2.狭义的翻译是一种语言活动，是把一种语言表达的内容忠实地用另一种语言表达出来．Classification:１.按所涉及的两种代码的性质分为：语内翻译（intralingual translation)：同一种语言间不同语言变体的翻译．语际翻译（interlingual translation）：不同语言间的翻译，是狭义翻译的研究对象．语符翻译（interseniotic translation）：用非文字符号解释文字符号．２.按翻译主体的性质分为人工翻译和机器翻译两类．３.按照翻译的工具和成品形式可分为口译和笔译．４.按翻译的客体即所译资料的性质可分为：文学翻译（literary translation)：包括诗歌，小说，戏剧等文学作品的翻译，着重情感内容和修辞特征的表达．实用翻译(pragmatic translation)：包括科技，商务，公文等资料的翻译，着重实际内容的表达．Process:翻译的过程是理解和表达的有机结合．翻译的关键在于对原文的理解，要真正理解原文，译者必须有扎实的语言功底和相关专业背景知识，并熟知英汉两种文化知识，否则译者就不能真正理解，从而产生误差．Method:１.直译和意译是翻译的两大基本方法．２.所谓直译是指翻译时要求译文与原文在词语，语法结构及表达方式上保持一致的方法．３.意译是指摆脱原文形式的束缚而传达原文的内容Step 4 Consolidation ExercisesStep 5 The Standard of Business English Translation商务英语的界定商务英语是英语的一种功能变体，是专门用途英语(English for Specific Purposes)中的一个分支，适于商务场合中应用，或者说是一种包含了各种商务活动内容，适合商业需要的标准英文．而这些商务活动包括技术引进，对外贸易，招商引资，对外劳务承包与合同，国际金融，涉外保险，国际旅游，海外投资，国际运输等等，在这些活动中使用的英语统称为商务英语（Business English )商务文本的翻译标准商务文本的复杂性决定了商务文本的翻译标准必须是多元化的，不同的商务文体该有不同的翻译标准．１.商务广告的翻译：“劝购功能相似”广告的主要功能是劝购功能，即说服读者去买广告中所宣传的产品或服务．广告翻译是否成功取决它是否能在译文读者中取得同样的作用．广告翻译应以“劝购功能相似”为其基本原则，译文应与原文有大致相同的宣传效果，信息传递功能和移情感召功能．需要强调的是，由于语言之间存在的差异以及译文读者和原文读者的社会和文化背景不同，广告翻译的“功能相似”原则并不是要求字字对等的“忠实”翻译而是一种极为灵活的对等：即广告翻译的受众是否像原广告的受众一样乐于掏钱买商家所宣传的广告产品．2.商务应用文的翻译：约定俗成，入乡随俗．商务应用文在此具体是指商务活动中的项目招商通告,营业执照,招投标文件,请柬等具有固定行文格式的商务文件.3. 商务信函的翻译：事实准确，礼貌得体根据商务信函的语言特点和实际用途，商务信函的翻译应遵循以下原则：⑴准确传达原文的事实信息⑵贴切再现原文的礼貌语气⑶符合公函文体的语言特征４.商务合同的翻译⑴商务合同的概念：是一种契约文体，其文体具有用语正式，句式严谨以及篇章结构固定等特点．⑵具体标准：﹡用词准确，译文完整﹡行文通顺，条理清楚﹡符合契约的文体特点Step 6 Consolidating ExercisesStep 7 Homework。
商务英语
WORKING ABROAD CONTENTSGeneralIntroduction Cultural Differences Why work abroad First Impressions 2234LanguageIntroductionMisunderstandingsAccentsTone, volume andstressRichard’s tip55679Body LanguageIntroductionWhy it is importantFinding out the rulesProximityRichard’s tip1010111213TimeIntroductionA theory of time Getting time wrong Richard’s tip 14141616StatusIntroductionChris’s experienceMaralde’s experienceAdam’s experienceFederico’s experienceRichard’s tip181819202123RelationshipsIntroductionCan I work abroadStereotypes and other issuesSources of helpRichard’s tip2424262728FedericoThe person The jobThe experience 293032AdamThe personThe bandThe experience343435MaraldeThe personThe jobThe experience373838ChrisThe person The experience 4040AndreThe personThe jobThe experience424244Richard CookThe personRichard’s tips4646VocabularyGeneral Language Body language TimeStatus Relationships 47 48 49 50 51 52GENERAL1) Introduction'Working Abroad' is for those of you who've always wanted to get out of your chairs and go and do something else instead.Each unit on the left explores different issues connected with working abroad and by clicking on the photographs on the right, you can find out about people's personal experiences.There are also vocabulary pages, exercises and quizzes to help you develop and test your English.For a more detailed guide to the site, click on the link below. Or go to the next page to hear our interviewees introduced themselves.This site is based upon a six part radio series. You can access the programmes by using the links on the left.Eight people, all of whom were working abroad, were interviewed for the series. You can find out more about five of them by clicking on their photos on the right.But for now, listen to four of our interviewees introduce themselves. Can you identify what jobs they each do?AnswerAdam - a musicianChris - a doctor (a clinical fellow)Maralde - a financial analystFederico - he didn't mention what job he did2) Cultural DifferencesLiving and working abroad would be really easy if everyone spoke the same way and behaved in the same way. But, as soon as you leave your own culture it quickly becomes clear that things are not the same.There are small and large differences between cultures. And how well you are able to deal with these differences will affect how good your experience will be.THINKWhat sort of things do you think might be different between two cultures?TranscriptWhen people go into another cultural environment some of the things that can be different for them are such things as the verbal communication style, that can be radically different. And we're not just talking about a different language but literally the way that we use verbal communication.Secondly, the non-verbal communication, body language, the gestures and the things that we do as part of our communication.Things like time. Do we see time as a linear process with a fixed series of events following each other, or is time something much looser, much more flexible?3) Why work abroad?As we've seen, there can be many things that make working abroad difficult, things like language differences and time. So why do you think that people do it?Professor Petruska Clarkson believes that people may go abroad because they are unhappy where they currently are. But she also has two other reasons.Listen to the audio and work out what Professor Clarkson's other reasons are.TranscriptPeople are curious, or they might feel I don't know very much what to do and I want to have the equivalent of a gap year. I want to experience other cultures and then once you know, you've had some familiarity working in a foreign culture you can think about whether you want to go back to own.Another reason for going is where people really want to go and improve themselves. Where the situation that they are in in their countries may not give them the scope for their ambitions and of course many people do go and work abroad for those reasons - to find a place where they can fulfil themselvesAnswerspeople are curious and they also want to improve themselvesProfessor Clarkson gave three reasons why people go to work in different countries. First, that they are unhappy where there are. Two, that they are not sure what they want to do and are curious about other cultures and three that they want to improve themselves.Listen to four of our interviewees. For each person decide which one of Professor Clarkson's reasons is their reason for moving abroad.TranscriptChrisI always had a dream to come over to the UK, to work in this country and to benefit. That's the reason for me to live in Europe and to experience that to the full.MaraldeI always wanted to work in a multicultural environment and that really made me come to Paris and apply for a job, like really living here.FedericoI decided to come to Germany because I wanted to fully develop my international experience that I started in London. I didn't want to go back to Argentina right at this moment. I thought that the best thing was to fully develop that experience.AdamI work here in England because I need money to live here and for equipment for my band. I spent my money for my band, so I need money only for this yeah.AnswersChris said that he always had a dream to visit England (curiosity and to improve himself)Maralde said that she wanted to work in a multi-cultural environment (this was for Maralde's own benefit, although it might not improve her - so Maralde's reason doesn't fit in with Professor Clarkson's)Federico said that he wanted to fully develop his international experience (to improve himself)Adam said that he wanted money to support his band (it would be possible to argue then that this was to improve himself and his band)4) First ImpressionsWhatever the difficulties working abroad might cause, there are millions of people working abroad right now, experiencing and enjoying life in a different culture. But what's it like the first time you arrive in a new country?Listen to our interviewees to hear their first impressions of life abroad. As you listen try to answer these three questions.1. What was the difficulty in France?2. Which person learnt about what food the British ate?3. Is non verbal communication more important in northern or southern Europe?TranscriptMaraldeI arrived here and I just wanted to call my parents and say that I had arrived. So I tried to plug in my telephone and realised that they have got a completely different system and I wouldn't have thought this because we are like neighbouring countries. So I really supposed it was exactly the same.AdamIn the beginning it was really difficult to feel this place like London, understand the culture what English people eat, what they're talking about.ChrisThe non-verbal communication in Southern European countries is certainly much more important than in Northern European countries and there you wouldn't keep that much of a distance between a person, for example, as you do in GermanyAnswersMaralde (person 1) couldn't plug her German telephone into the French phone systemAdam (person 2) learnt about what food British people ateChris (person 3) said that non-verbal communication was more important in southern Europe.LANGUAGE (002)1) IntroductionThis unit explores verbal communication and language; the words we use, how we use them and how we say or write them.To be successful you need to both understand what you are being told and to know that people understand you.Over the next few pages, you'll find out about some of the more common ways in which language creates difficulties and hear some advice on how to overcome them.ACTIVITYListen to our interviewees' experiences. What did one interviewee have to do in a canteen apart from speak French?TranscriptAndreAs soon as you start working with refugees languages stops being the barrier because everyone has a difficulty in communicating themselves.MaraldeAt the canteen you have to speak French or just point, otherwise you won't get what you wanted.EmmaSome of them good because they are English, some of them from other countries they speak quite good and they speak quite quick, so I can't understand properly everything.AnswerspointMaralde said that she had to point at things in the canteen to get what she wanted2) MisunderstandingsSo verbal communication is all about the words that you say, write and read. And it's easy to get this wrong.Most misunderstandings happen because people use the wrong word or mispronounce particular sounds. We then think that they mean one thing when, in fact, they mean something else.ACTIVITYMaralde and Emma have had some language misunderstandings. As you listen to them explain, try to answer these questions:What was the name of Maralde's t-shirt and what did it mean in French? What were the two words that Emma mixed up?TranscriptMaraldeI think the funniest one that sort of happened to me was when I, one day, wore my TATEgallery t-shirt to work and it has got TATE written in huge pink letters on it. I sat at my desk and then I realised that all the French colleagues that came in grinned at me broadly. After sometime I just asked another colleague, like, 'What's going on here?'Then the colleague was a bit embarrassed and he explained to me that in French TATEZ means to touch. So TATE is the imperative and so I was wearing this t-shirt saying, like, touch, all day.EmmaOne time was that a customer and a stylist did her highlights and she put her highlights and just leave for a while and she said can you give her water. And she said so quick that I understand she want that I wash her highlights. And I put her hair in the basin and I wash her highlights and then she come to me and said, 'What are you doing?', 'I'm washing', 'No, no, no, she want just the water.'AnswersAnswer: TATE and touchWhilst at work in Paris, Maralde wore a t-shirt from the TATE Gallery, an art gallery in Britain. The t-shirt had TATE written across the front of it. Unfortunately, in French, Tate is an imperative and means touch!Answer: Water and washThe two words Emma mixed up were water and wash. Because of that, she washed the customer's hair too soon.How can you make it easier for yourself to not make these types of mistakes? Richard Cook's here to help.ACTIVITYListen to what Richard has to say. What are the three suggestions that he offers to help your communication with others ?TranscriptWell I think the first thing to do is really be aware of yourself as a communicator; how are you speaking? Are you clear? And secondly, what are the rules of the people that you are now working with?I think as well that you need to become more aware of the actual process of communication and slow it down. So you can say, 'Well is it alright if I just ask a few questions sometimes when we are having a meeting?'I think people, generally, are happy about you asking questions rather than you making mistakes.Answers1) Be aware of how you communicate.If you know the difficulties that people have understanding you, then you can change what you say and do.2) Know the language rules of the culture you're in.People use different ways of communicating or they might use jargon. If you know about these you can prepare yourself.3) Slow down the communication.Be prepared to ask questions or use other techniques that slow the conversation down. That will then give you time to think about and understand what you have heard.THINKRichard gave an example of a question to help understanding. What other questions could you ask? Have a look at the vocabulary page for some examples.3) AccentsThe problem with a different language is that once you've learnt the words and phrases, got used to the sounds of the language, there's always something else to trip you up. The particular way that a person speaks, their accent.ACTIVITYListen to Adam and Chris talking about some of the difficulties they've had with accents. Which nationality's accent does Adam have trouble with and what phrase does Chris use to describe a very controlled and old form of English?TranscriptsAdamSome people is from Scotland, some people is from Ireland, some people is from Europe and sometimes it is difficult to understand everything. And when I start talking with some from Scotland, this for me this is very difficult English. This guy starts speak with me, so I try to understand but sometimes I might ask three times, so, what he wants. So, yeah, sometimes it is difficult, yeah.ChrisI certainly had some difficulties initially when I came over to this country because not everyone does speak Queen's English, so it sometimes makes it quite difficult to communicate. For example, with parents, if they speak a very strong regional accent, sometimes, unfortunately, I had to ask and re-ask and really specify my question again. And sometimes I was sitting there and I thought, how can I just really get this question right to really get the information I need to really evaluate this situation properly.AnswersAnswer: A person from ScotlandAdam had trouble understanding a Scottish accent.Answer: Queen's EnglishChris talked about Queen's English. Traditionally, Queen's (or King's) English was the language spoken at the courts in Britain.TIPTo help you understand different accents, try to listen to a wide variety of people speaking in English.4) Tone, Volume and StressYou know the words, you understand the accents and yet… and yet there's another difficulty with verbal communication!No one speaks in exactly the same way or with the same style. And across cultures, the ways that people speak can vary considerably.To help make yourself understood you need to find out how a particular culture uses language. Getting it wrong can create very unexpected problems.ACTIVITYListen to psychologist Petruska Clarkson. What is the main thing that she says people get wrong when using language in a new culture?TranscriptOne of the differences that I have noticed a lot from people who have changed cultures has to do with loudness of your voice. And sometimes people can live in a culture for a very long time and be doing it wrong all the time and not understanding why because people from inside that culture may not know to tell them, 'The fact is, when you speak you speak too loudly for people in this culture'.So everybody just kind of shies away from you and don't talk to you and they may experience you as aggressive or loud or extrovert or something not right. But basically it's because your tone of your voice is louder than the people around you. This is one I have often come across. Of course, when people come into English culture they have to drop their voices a lot.AnswersLoudness of voiceProfessor Clarkson said that in some cultures people speak quietly but in other cultures they speak loudly. And if you speak loudly in a culture that usually talks quietly, then people may feel that you are aggressive or that their is something wrong with you.So whatever language you need to speak in, there are certain characteristics of that language. For example, loudness of voice.Other characteristics include the intonation pattern, how fast you speak and where the stress in a sentence falls. But if you get the words right, why does it matter if you get the intonation or stress wrong?ACTIVITYListen to Richard Cook explain the two different ways that stress is added to speech. What are they and why does it matter if you get it wrong?TranscriptSome languages are stressed time language some languages are syllable timed language. The English language, for example, is much more stress timed where we stress key words so that you will get the main message. It's almost like sending a telegram, 'lets go to the beach'. It's lets go something beach - the 'the' is less stressed. As an English speaker you might be expecting to hear the key words stressed out. If that doesn't happen, the first response is confusion. You may ask them to repeat or you may need a little bit more time to process AnswersMisunderstanding and confusionRichard said that if you get the stress wrong a native English speaker may not immediately understand you5) Richard’s tipFor each programme topic, Richard Cook provides one key piece of advice for you to think about and consider. Listen to and read his advice on language verbal communication. THINKDo you agree with Richard? How might you find out about how a different culture communicates.TranscriptFirst of all, understand yourself as a communicator, understand the other culture and what they are doing with language, with verbal communication. And secondly, be easy on yourself, give yourself a break and accept that is going to be more tiring, particularly at the beginningBODY LANGUAGE (003)1) IntroductionBody language or, as it is also known, non-verbal communication, is about all the things that people say and do without using words. Research suggests that more than 70% of communication occurs without people having to say a single word.Like language, the way we communicate non-verbally varies across cultures. But, unlike language, it can be very difficult to find out what the non-verbal rules are.ACTIVITYIn Europe, for example, there is great confusion over one way of greeting other people. Listen to our working abroad interviewees. What is the difficulty they all have?TranscriptMaraldeWell, I mean, with the French kisses, even within France, some people kiss on one cheek only, some on two cheeks, some on three cheeks, so if you don't know you might start on the wrong side or whatever and the you end in very strange situations or you try to do three kisses and the other person has already turned away or whatever. So that might cause some embarrassing situations sometimes.FedericoIn Latin America you give a kiss to women and, yeah, usually here you may shake hands. I gave a kiss to a friend's wife. That would be pretty normal in Argentina, but not in London. She felt a little bit shy but that was it.SophieI've just learn that you have to grab people and be really dynamic. Just grab them and say how many kisses you are going to do before you do it and go for it. And then pull away before you get into that embarrassing situation where you can't get out.Answerskissing someone to say helloAll of our interviewees were confused about how to kiss as a greeting. Should they kiss one cheek, two or more. Or is it occur to kiss a friend's wife as a greeting?Sophie suggested that to make this situation easier just tell the other person how many times to kiss before you start.2) Why it is importantWith over 70% of communication between people being non-verbal, you need to know how to act to be properly understood.Also, if you behave in ways that people don't understand or don't like they may judge you negatively, not take you seriously, or even think that you there is something wrong with you.For example, in some cultures it is wrong to make eye contact but in others it is expected. If you get it wrong people can think that you are insulting them.ACTIVITYListen to Richard describe some other 'hidden' rules of culture. How many does he mention and what are they?TranscriptWell kissing is just one of many different aspects of interaction that you need to be aware of. You can get into difficult or embarrassing or even worst situations if you are not aware. Eye contact, tone of voice, how close you can stand, any touching, how many times you kiss, a long handshake, a short handshake, it can go on and on and on. So I think, yes you do need to get these correct and you need to have good observation skills.AnswersRichard mentions five things other than kissing. They were eye contact, tone of voice, how close you can stand, whether you can touch and handshakes.He also mentioned that one way to find out about these things to is watch people, observe what they do.THINKHow many 'hidden' rules of your culture can you list? Was it easy to think of them?3) Finding out the rulesIt's all very well being aware that there are differences in the ways that cultures work, but what can you do to try to prepare yourself for living and surviving in another culture?Richard Cook believes that there are at least two important things that you should think about.ACTIVITYAs you listen to Richard, try to answer this question. What are the two things that he suggests you do to 'fit in' with the culture?(hint: one thing is something that you shouldn't do)TranscriptI think you've got two things to think about. I personally don't fully endorse the concept of 'When in Rome do as the Romans do'. I don't think people expect you to completely adopt all of the things that they do. What I think that people would like is that you acknowledge that you understand it and that you do your best.One of the things you can do is actually explain to the other culture say, 'Well, you know, actually we don't normally kiss in my culture so it's a bit awkward'. But then do your best, so it's a learning process.AnswersDon't do as the Romans do andExplain to people the things that you find difficultRichard said:1) Don't 'do as the Romans do' - by which he meant don't just copy what people in the other culture do. You should observe it and work with it but don't just copy it.2) Explain to the other culture about the differences between the two cultures so that you both understand each other.Federico grew up in Argentina but has studied and work in the United Kingdom and Germany. Two cultures very different from his own.ACTIVITYListen to Federico's advice on how to find out about non-verbal cultural differences. Who are the people that he says are the best to talk too for help and advice?TranscriptIt's really important to make research before you move to a different country. You have to talk to people who are living here. Even more helpful if you can talk to people who actually are from your own country and live abroad and if they do not speak the language, even better. Or if they started by not speaking the language it's even better because they went already through your situation.I talked to people in the company, especially the Argentineans, the expats, people who are from abroad and who went through the same problems you would in the end face. It's amazing, all the knowledge that you can just recover by talking to themAnswerThe best people are people from your own culture who do not know the language of the culture they are now living inThe reason for this is that if you have grown up in a culture, you often don't realise what the cultural rules are, you just do them without thinking.4) ProximityRichard Cook mentioned a number of areas where confusion can happen between cultures, eye contact, or touching for example. But there is one very important area and that is proximity.THINKAs Richard explains about proximity think about your own culture and proximity. How close do you stand to people and does it change depending upon who you are talking too? TranscriptWell it's an interesting and serious one because if you're having a conversation with somebody you need to feel comfortable if you're going to be talking to them and getting information or sharing.An example according to the experts, in Asia, the usual distance between two people is 3 1/2, 4 feet. Now that's quite a big gap, I suppose if you think bowing there's a space there for bowing into. But then if you take a culture like Spanish or Latin, the typical distance between two people there is between 12 and 18 inches.Does proximity really matter? What problems could happen if you stand to close to someone?Listen to this real life example discussed between Susan Fearn (the radio series presenter) and Richard Cook. Which two cultures are they talking about?TranscriptI saw a very interesting conversation once between a Columbian boy and a Japanese girl and the Japanese girl was moving away because she was presumably trying to find her own comfort space.That's right, she was trying to get comfortable so that she could have the conversation, as was the Columbian who wanted to move closer in order for him to be comfortable. The result is a strange sort of dance with one person moving backwards and the other person continuing to move forwards.And presumably one person feeling rejected and the other person feeling threatened.Yeah, exactly, the Columbian will feel rejected and the Japanese person will feel threatened and there's not much you can do about that until you have some understanding of what is going on.AnswersJapanese and ColumbianThe two cultures mentioned were Japanese (who have a personal space of about 4 foot - 48 inches) and Columbian (who have a personal space of between 12 and 18 inches).5) Richard’s tipFor each programme topic, Richard Cook provides one key piece of advice for you to think about and consider. Listen to and read what he has to say about non-verbal communication. THINKDo you agree with him? How can you get to know the other culture's rules?TranscriptI think the main thing is that you need to focus on understanding the other culture's rules, their norms, their ways of doing things, not necessarily conceding to them but certainly understanding and working with them.1) IntroductionTick, tick, tick, tock, tock tock - however you say it, time is everywhere and it affects everyone. But surprisingly, one second in Beijing is not necessarily the same as one second in Cairo.Why? Because people have different attitudes to time and experience time in different ways. Complete this unit to find out more.THINKFirst, listen to our working abroad interviewees to hear their experiences of time. How would you describe your attitude to time?TranscriptAndreBecause in the first week I actually didn't make any phone calls the person just thought that I wasn't capable of doing the job.MaraldeAn Italian person is probably most happy if they achieved a good solution and everybody was pleased but it might take a little bit longer than the German approach.ChrisA course will start on time, work will start on time and the trains will run on time most of the time and certainly this was a very different experience when I came over to this country. FedericoOne day my boss came to me and said, 'You know, in this company we don't work long hours, we don't need you to work long hours and we do not like you coming at very long hours in the night.'2) A theory of timeAs we've heard, people can experience time in different ways when they cross cultures, but what is the reason behind this?According to Richard Cook there is a theory of time that breaks down time into two distinct types.ACTIVITYListen to Richard. What are the two types of time and how are they different?TranscriptWhen you look at time according to the theory that is currently accepted there are two categories of time. One is a monochronic attitude to time and in monochronic time things are linear, there is a straight line, there's a beginning and there's an end and more importantly there is one thing happening at a time.And polychronic attitude to time where you've got a number of things that can be happening at the same time, that the actual attitude to time is much looser.So in the sense of who is the servant and who is the master, in cultures that are monochronic。
商务英语入门第一章PPT课件
精选ppt
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Partnerships------------合伙企业
有限合伙的基本特征： 1.有限合伙企业既有有限合伙人又有普通合伙人。 2.通常资金的提供者是有限合伙人。 3.有限合伙人一般不参与公司的管理，对公司的 债务只承担有限的责任。 4.普通合伙人是企业的管理者并承担无限责任。 5.有限合伙人享有知情权和对合伙企业的监督检 查权利。
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23
结论
合伙创业一定要做到帐目清楚、手续齐全，随 时经得起检查； 对于所有帐目的进出情况、合作实体的经营状 况和损益情况要定期在合伙者间进行公开； 合伙者的利益分配要严格按照合作协议中的规 定办理； 合伙者私人使用合作实体的财物的，要入帐并 在利益分配中予以扣除，总之，要做到“亲兄 弟明算帐”。
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10
Sole Proprietorships------个人企业
弊: 1.启动资金有限、经营规模有限、融资机会有 限。 2.投资人个人承担无限责任。 3.具有一定的不稳定性。 4.在经营管理知识和能力上有局限性。
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11
Partnerships------------合伙企业
A partnership is legal relationship between persons carrying on a profit-motivated business.
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6
Sole Proprietorships------个人企业
An organization that is owned and managed by one person is called a sole proprietorship. Features: 1.Provides the capital by one person. 2.Operates the business aided by several employees. 3.Owns all the assets of the business and the profit generated by it. 4.Assumes complete responsibility for any of the liabilities or debts of the business.
unit 1 商务英语 ppt课件
ppt课件
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Tariff & Barrier
Tariff ：an amount that must be paid when particular goods are imported into a country or occasionally when they are exported.
12
IGOs
UN (United Nations)
IAEA International Atomic Energy Agency
IMF International Monetary Fund
World Bank World Bank Group
ASEAN Association of Southeast Asian Nations
email…… the quick spread of SARS and other epidemics? the sending of peace corps to war-areas in the other parts of the world? Toyota outsources its auto parts to U.S manufacturers
What is the relationship between globalization and international organizations?
What are international organizations?
ppt课件
10
Can you recognize these organizations?
经济停滞
economic recession
经济衰退
geographical disparities
商务英语基础上册Unit one教案
【Title of Lesson】Unit 1 Introductions and Greetings【Text Book】Basic Business English【Teaching Objects and Demands】➢Knowledge and Ability Objects1. To let the students know some basic etiquette knowledge of Western business meeting.2. To let the students know some words and phrases about introductions and greetings.3. To train the students’ abilities of listening and speaking.4. To train the students’ abilities of using English to make simple dialogues about introductions and greetings.➢Procedure and Method Objects1. Through self-study, train students’ abilities of analyzing problems, solving problems and summarizing problems.2. Through group activities, train students’ team spirit of mutual cooperation and to improve their communication ability.3. Through the competition, train students’ sense of competiting and participating actively, stimulate students’ interests in learning, improve their abilities to adapt to change and enhance their thinking abilities .➢Moral and value Objects1. To enable the students to understand the importance of knowing how to make introductions and greetings.2. To lay the foundation for the future English communication.【Teaching Key Points】1. Some words and phrases about introductions and greetings.2. Some sentences about introductions and greetings..【Teaching Difficulties】How to enable students to make introduction and greetings.【Teaching Aids】Multi-media computer, cards and some exercise papers; Software: Microsoft PowerPoint 【Teaching Methods】Interactive teaching (learning--reciting –utilizing), discussion, questions & answers methods with the help of some games and activities.【Teaching Periods】180 minutes ( 4 Lessons)【Teaching Procedures】Step 1: Lead-in1. Through questions and answers to lead in new lesson. Such as:T(Teacher): How do you do?Ss(Students): How do you doT: How are you today?Ss: Fine, thank you, and you?T: I’m fine, too.T: This is the way to do some introductions and greeting. You know ,when you meet someone you don’t know, you will introduce yourself or be introduced by others, when you meet someone you know, you will greet with others. So Making introductions and greeting in daily life is very important ,today we will learn about introductions and greetings.2. Explaining in details the differences about introductions and greetings between the Chinese custom and the Western custom.Aim:By questions and answers to lead in the lesson directly and let Ss know the task of this lesson clearly. To encourage Ss to think and express their own ideas freely to arouse their interests.Step 2: Listening and speaking【Teacher’s words】I have explained something about introductions and greeting. Now let’s listen carefully how do they make introduction in the dialogue.1. Listening ActivityA. Listen to the dialogue for the first time and do Task One: repeat the sentences on the screen together.B. Divide the class into several groups and ask the students to do listening activity: Listen to the dialogue carefully ,discuss in groups and do Task Two together. Ask Ss to say their answers out, one student each group as the representative.C. The teacher checks the students’ answers and shows out the correct answers on PPT.D. Listen to the dialogue for the last time and do Task three: answer the questions showed on the screen.Aim: Through Listening Activity repeatedly to let Ss be active in thinking and train their abilities of listening and cooperation.2. Speaking Activity【Teacher’s words】Now we have learned some words and patterns about how to make introductions and greetings.Next we will do pairworks according to the following situations: A. PPT shows two situations and some useful knowledge:Situation 1: Mr. Brown, 29 year old, employee in Customer Service Department. Mr. Tones, 40 year old, employee in Personnel Department.Situation 2: Louise Scott, female, General Manager of your company.Mike Johnson, male, VIP of your company, sales manager of SWQ Ltd.Useful knowledge:Let me introduce …to you.This is…She / He is …B. Two Ss a group. One student acts as a secretary in a foreign trade company to make introduction to your partner. Then change the roles .Aim:Through the Speaking Activity to train Ss’s skills of listening and speaking and abilities of using languang.Step3. Business Reading1. Learning the text【Teacher’s words】Just now we learn something about making an introduction in daily life.Now we’d like to learn some correct ways of making a business in troduction. This step we will do self-study activity , Guess game（猜一猜游戏）,Choosing Game （选一选游戏）and Filling Game（填一填游戏）:(1) Self-studying ActivityA. Give Ss 5 Mins to self-study the text with three Pre-reading Questions:1. Why should we pay more attention to the introductions?2. What are the basic rules in business introductions?3. What should you do to respond to the introduction properly?B. Ask Ss to answer the questions.C. Let Ss explain the meaning of the text one sentence by one sentence.D. Teacher checks.E. Ss read the text together.(2) Guessing GameA. PPT shows some key words, phrases and sentences.B. Ask Ss to do contest of guessing the meanings one by one.C. Teacher checks.D. Ss read the key words,phrases and sentences together.(3)Choosing GameA. PPT shows four sentences about the text.B. Ask Ss to choose “True or False” one by one.C. Teacher checks..(4)Filling GameA. PPT shows eight words and eight sentences with one blank each.B. Ask Ss to fill the words in the blanks of the sentences.C. Teacher checks.D. Ss read the completed sentences together.Aim:Through self-study activity and Guess game to let Ss know the meaning of text about making an introduction, master some useful words, phrases and sentences. And by reading the text to train the students’ reading abilities and let Ss pay attention to their pronunciations.2. Games for Grammar【Teacher’s words】: In this step we will do two games: Finding-home Game(快乐找家家游戏) and Choosing Game(选一选游戏). In Finding-home Game two houses with common nouns and proper nouns written on them will be shown on PPT, then show out many words quickly, let Ss check and find the homes for these nouns quickly. The group which finds the home for the most words correctly wins. In Choosing Game four choices for each sentence will be shown on PPT, and then let Ss choose the correct answers one group by one group. The group which work out the most sentences correctly wins.(1)Finding-home Game(快乐找家家游戏)A. PPT shows two homes with common nouns and proper nouns written on them.B. Then show out many words quickly.C. Let Ss check and find the homes for these nouns quickly.D. Teacher checks the answers.(2) Choosing Game(选一选游戏)A．PPT shows four choices for each sentence.B．Then let Ss choose the correct answers one group by one group.C．Teacher checks the answers.Aim: Through this step of Games for Grammar to let Ss study and review grammar knowledge about nouns happily and unconsciously. And train the Ss’s being active in thinking questions and finding the answers for the questions, enhance their skills of speaking and translating.Step 4: Consolidation and Summary【Teacher’s words】: In this step we will do many practices activities to consolidate and sum something we learn in this lession.（1）Let Ss do the exercises “Complete the following sentences with the Chinese given（words）in the brackets.” to consolidate the grammar of nouns.（2）Let Ss do the exercises “Translate the following sentences into Chinese.”, “Cloze.” And “Writing.” to expand Ss knowledge of making a business introduction.Aim: Through many exercises to do summary and consolidation to this lesson make Ss review and master the knowledge which we learn in this lesson. emphasizes the key points and difficult points of this lesson again so as to let Ss know the importance of making an introduction further.Step 5: Homework【Teacher’s words】: Here there are four homeworks. Each student must do the first ,second and third. And Ss have the right to decide whether he will do or not do the fourth one by themselves.1. Read and recite the new words and expressions.2. Read the text fluently.3. Act as roles to make dialogues with your partners.4. Search more knowledge about making a business introduction in Western countries.Aim: Through assignment by levels to let Ss choose their homeworks by themselves to encourage Ss to analyze themselves, improve Ss’ abilities of listening,speaking and reading further and train Ss’ abilities of communicating with others.。
Unit1
______________
高 等 教 育 出 版 社 高等教育电子音像出版社
Unit 1 Essentials of Business
The word business has many meanings. It can refer to a person’s occupation, to a type of occupation, to a person’s behavior, to a trade or commerce, or to a firm’s activity, when he or she buys and sells. The modern word ―business‖ comes from an old English word which meant ―to do things‖. Nowadays business is about buying and selling. Business is the way that buyers buy and sellers sell goods and services. For buyers, business is about how they get what they want. For sellers, business is about how they do their selling and receive their money and income. In our everyday life, we constantly come into contact with business. All businesses offer something to the community. No matter how big or small, businesses have an important role to play in society. Stores aim to meet the specific needs of certain groups. Department stores offer an enormous range of household items. Even though these stores represent a small part of the business environment, they play important roles within our society. They provide goods and services to meet the wants and needs of the community.
商务英语综合教程第一册unit 1
o Combat economic instability through:
• Surveillance: Monitoring of economic and financial developments, and the provision of policy advice, aimed especially at crisis-prevention
Warm-up activities
I. The following is a list of abbreviations for some important
international or regional organizations. Write down the full
names and their equivalents in Chinese.
这个体系的重要目标是只要没有不良的负面效应情况下尽可能的帮助贸易自由流动因为这对经济发展和社会福祉是很重要的
Unit 1
International Economic and Trade Organizations
Content
Warm-up Activities Background Information Text Analysis Extended Activities Writing
through technical assistance and training programs – Cooperating with other international organizations
Unit1高等教育出版社英语基础模块1
2. Read and match.
A. Good morning, Mr. Brown! B. Good afternoon, Ms. Smith! C. Good evening, Jenny! D. Hi, Mary! E. Hello, Mr. Johnson! F. Hi, Geroge!
Sara: Good morning! I’m Sara Smith. Li Xiaonian: Good morning, Miss Sara!
Sara: Well, Sara is my first name. My last name is Smith, s-m-i-t-h. Here’s my name card.
He’s/I’m a manager.
____________________
____________________
…
…
_S__h_e_i_s_a__d_o_c_t_o_r_._____ _I_t_’_s_a__b_ir_d_.__________ _T__h_e_y_’r_e__c_a_t_s.________
Li Xiaonian: I’m from Tianjin. Where are you from? Sara: I’m from the US.
7. Practice and act.
Hello! / Hi! Good morning / afternoon / evening! What’s your name? What’s your first name / last name? Where are you from?
《商务综合英语1》-课程教学大纲
《综合商务英语Ⅰ》课程教学大纲Course syllabus of Business English: An IntegratedCourse Ⅰ一、课程基本信息Course Information课程代码： 16068004Course Code: 16068004课程名称：综合商务英语ⅠCourse Name: Business English: An Integrated Course Ⅰ课程类别：专业必修课Course Type: Compulsory学时：60学时Course Period: 60 hours学分：4学分Course Credit: 4适用对象: 商务英语专业1年级学生Students: First year undergraduate考核方式：考试Assessment: Examination先修课程：无Preparatory Course: None2、课程简介Course Introduction综合商务英语Ⅰ是为商务英语专业学生开设的1门专业技能必修课。
课程所选教材《商务英语综合教程》（第二版）是我国商务英语专业第1套按商务英语专业教学要求编写的教材，由对外经济贸易大学和上海外语教育出版社共同编写。
商务英语综合教程强调语言、文化与商务3者的有机结合，整套教材分为4册，1-4册中的语言技能、商务知识、文化知识按比例合理分配，第1册中的分配比例为，语言70%，商务与文化30%。
《商务英语综合教程Ⅰ》共有8个单元，其中每个单元包括围绕1个话题的3篇课文和配套视频资料。
每个单元的大体结构如下：第1部分：准备（词汇、内容、知识），第2部分：课文Ⅰ（课文理解检查），第3部分：课文II（阅读理解练习、视听练习等），第4部分：课文III：（语言练习与小组作业），第5部分：语言训练（语言点、理解练习、学习技能、写作技能）。
The undergraduate course Integrated Business English prepares students to play an active and creative role in today’s globalized world by exploring English languageand Business across cultures. The course bookBusiness English: An Integrated Course Book 1 constructs 8 topics for the whole semester, each containing 3 articles with language skill practices and in class discussions.3、课程性质与教学目的综合商务英语是1门专业技能必修课，是为商务英语专业开设的1门基础阶段主干课程。
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customΒιβλιοθήκη [ 'kʌstəm ] n. 习惯，风俗；海关
Guessing Game
Business Reading
[ ri'kwest ] v. 要求
request approach
[ ə'prəutʃ ] v. 走进，靠近
attract
[ ə'trækt ] v. 吸引
respond
[ ris'pɒnd ] v. 回答
Situation 2: Louise Scott,
female, General Manager of your company.Mike Johnson, male, VIP of your company, sales manager of SWQ Ltd.
Business Reading
1. Why should we pay more attention to the introductions? 2. What are the basic rules in business introductions? 3. What should you do to respond to the introduction properly?
Listening
Task Two: Listen to the dialogue again and fill in
the missing words.
Jean: Mr Lee, May I introduce the customer from ABC Company, Mr. Bob?
And Mr Bob, this is our __b_o_s_s__ , Mr Lee. Lee: How do you do, Mr. Bob? I’m very glad to __m_e_e_t__ you. Bob: How do you do, Mr Lee? Glad to meet you,too. Lee: My secretary has told me a ___lo_t___ about you. Bob: Oh, I’ve often heard of you in _b__u_si_n_e_s_s_ and I’ve been
repeat the following sentences.
1. How do you do, Mr. Bob? 2. May I introduce the customer from ABC Company？ 3. I’ve been looking forward to meeting you. 4. Make yourself at home.New words and expression 5. Would you like something to drink?
Listening Task Three: Listen to the dialogue the last
time and answer the following questions.
● ___T___ Mr. Bob is a new customer of Mr. Lee’s. ● ___F___ Mr. Bob and Mr. Lee met at the airport.
Guessing Game
Business Reading
[ 'prɒpə ] a. 恰当的
proper
communication
[ kə.mju:ni'keiʃn ] n. 交流，交际
basic
[ 'beisik ] a. 基本的
male
[ meil ] n. 男性
female
[ 'fi:meil ] n. 女性
Let me introduce …to you. This is… She / He is …
…
Situation 1: Mr. Brown, 29
year old, employee in Customer Service Department. Mr. Tones, 40 year old, employee in Personnel Department.
Unit 1
Introductions and Greetings
Unit 1 Introductions and Greetings
Listening Speaking Business Reading Grammar Practice Exercises
end
Listening Task One: Listen to the dialogue first and
party
[ 'pɑ:ti ] n. 一方
respect
[ ris'pekt ] v. 尊敬； n. 尊敬
Choosing Game
Business Reading T OR F
( )1. A man is always introduced to a woman. ( )2. It’s OK to use first name in business introduction. ( )3. Once you are introduced, you’d better approach and look
● ___T___ Mr. Bob and Mr. Lee exchanged their name cards.
● ___T___ Mr. Bob would like to drink coffee.
Speaking Task Four: Pairwork.
The following may be useful:
looking forward to meeting you. Lee: Please have a __s_e_a_t__ . Make yourself at home. Bob: Thank you. I’m so glad to be here. Lee: Here is my name __c_a_r_d__ , and may I have yours? Bob: Yes, this is __m__in_e__. Lee: Would you like something to drink? Bob: __c_o_ff_e_e_ , please.