精梳版商务英语阅读Unit-1-叶兴国.ppt

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商务英语阅读第二版叶兴国unit1.ppt

商务英语阅读第二版叶兴国unit1.ppt
Unit1 Effective Communication
Effective Communication
1
Warm-up Questions
1. During difficult times, a leader is supposed to encourage his or her people to pull through. This requires one to have some charisma. What can be the effctive methods to call forth people’s spontaneous enthusiasm and cooperatoin?
在演讲的中段,罗斯福简单地说:“我向你们保证,把钱存 在重开的银行里比你们把钱藏在床垫底下更安全。”
5. Preparations for a bill to spend the end of Prohibition began that night.
当天晚上,罗斯福又开始准备议案以加速结束禁酒令。
Prohibition:用作大写时,意思是:“禁酒”,指美国1920 年至1933年期间的禁酒。
Text B: Tell Stories to strengthen Organizational Bonds
Notes on the Text: 1. Tell Stories to Strengthen Organizational Bonds
用讲故事的方法来增加组织的凝聚力。
这里story是指对于一场事件或一系列事件的描述和复述,可 能为真实的,也可能是虚构的。
Text B: Tell Stories to strengthen Organizational Bonds

商务英语阅读Unit叶兴国(课堂PPT)

商务英语阅读Unit叶兴国(课堂PPT)

Business English: A Reading Course
Notes on the Text:
1. Fireside Chat: 炉边谈话
是美国总统罗斯福利用大众传播手段进行政治性公关活动的事 例之一。20世纪30年代,美国经济处于大萧条时期。罗斯福的 前任总统胡佛,4年任期内正碰上全球性经济危机,美国经济 在短短几个月内几乎崩溃,至1932年冬天,全国至少有1300万 人失业,3400万人没有任何收入。人们依靠私人施舍、市和州 政府少得可怜的公共救济,以及自己微不足道的积蓄度日。为 了求得美国人民对政府的支持,缓解萧条,美国总统富兰克林· 罗斯福利用炉边谈话节目通过收音机向美国人民进行宣传。他 的谈7 话不仅鼓舞了美国人民,坚定了人民的信心,而且也宣传 了他的货币及社会改革的基本主张,从而赢得了人们的理解和 尊敬。对美国政府度过艰难,缓和危机起到了较大作用。
2. 罗斯福在楼上为他讲稿中的此举做最后的润色。
3. 相反,那些计算去银行取钱的人则被温柔地扣上了不 道德的头衔。
15
KEYS TO EXERCISES
Business English: A Reading Course
TEXT B
I. F T T T F
II. B A D C D
III.
1. 最近在《今日美国》上刊登的一篇文章述说了一 个关于西南航空公司的有创新精神的机械师的故 事。他乐意做份外事来帮助别人,显示了为顾客 服务的奉献精神。
Business English: A Reading Course
Questions: 1. What made the first Fireside Chat a hit?
2. Which point was emphasized both in Roosevelt’s inaugural address and his first Fireside Chat?

商务英语精读课件Unit1-3,Sports and Business

商务英语精读课件Unit1-3,Sports and Business

Unit One Sports and Business A PLAN FOR TEACHING Background Information Language and culture focus Structures of the texts Exercises Teaching Aim ★Cognitive Information: Business in Sports; ★Language Focus: Have a good command of the key words and phrases, the useful structures and the corresponding grammar. ★Communicative skills: Grasp the expressions of “complimenting”. ★Lexical Knowledge: Be aware of the meaning of the suffixes in the Extended Activities (-er, -or, -ant, -ent, -ee, eer). Steps of teaching 1. Revision 2. Led-in questions and answers 3. Background knowledge 4. In-depth study of the texts 5. Structure analysis Led-in questionHow Are Sports and Business Related? Your interest in sports is someone else’s business. Background knowledge Sport Business Sport business concerns the commercial side of sports management and encompasses many subjects including sponsorship, marketing, TV rights, merchandising, finance, legal issues, player representation as well as the management of the sports infrastructure. Language points 1) Key Words Reading I 1 revenue n. e.g. This year’s revenue of the government was less than that of last year.2 athlete n. e.g. top athlete pro (professional) football playere.g. She is the star player in her team. 3 capitalize v. e.g. You can choose to capitalize some of the value of your pension. 4 contribute v. e.g. He contributed 50,000 to the Red Cross.5 impose ( on ) v. e.g. Don’t impose your opinion on others. Imposition n. e.g. The county council has not yet given its consent to the imposition of any traffic regulations.6 boom n. e.g. Long holidays have brought about a travel boom. boom v. e.g. The turnover of the company has kept booming since the application of the new working method.7 dominant adj. e.g. As a dominant figure at the conference, he made an important speech and attracted much attention. dominate v. e.g. The attempt of the major powers to dominate smaller countries should be checked.8 implement v. e.g. The agreement was signed but its recommendation were never implemented. implementation n. e.g. The full implementation of the policy will take some time.9 enthusiasm (for, about ) n. e.g. Enthusiasm for his program is growing. Enthusiasm n. e.g. Anthropology is his enthusiasm. (un) enthusiastic adj. e.g. She was enthusiastic about taking ballet lessons. 10 subsequently adv. e.g. He apologized subsequently. Subsequent adj; (following in order or time) e.g. subsequent developments consequent adj. e.g. They tried toprevent an oil spill and the consequent damage to wildlife. 11 fit (in) v. e.g. These shoes fit me. Fit in (with) He doesn’t fit in with these people. Outfit n.& v. e.g. A hiker’s outfit consists of a backpack, hiking shoes, a torch, and a rope, etc. outfitter n. e.g. The outfitter provided everything needed for the safari 12 sole n. e.g. The underside of the foot, a shoe or boot is called the sole. sole adj. e.g. He is the sole survivor of the crash, all the others died. 13 established adj. e.g. The festival has become established as one of the town’s annual events. Establishment n. e.g. It was the establishment of his reputation that made him so successful. Reading II 1 loom v. (above/over/up out of) e.g. Suddenly the mountains loomed up out of the mist. loom n. e.g. Loom is a machine used for weaving cloth. 2 endorse v. e.g. All endorsed the treaty as critically important to achieve peace. endorsement n. e.g. Endorsement means writing your name on the back of a check or official document to make it legal. 3 high-quality adj. e.g. High-quality goods are sold well in the market. 4 low-cost adj. e.g. Low-cost airlines sell tickets at a low price. 5 rival adj. e.g. They were spying on their mutual rival partner. rival n. e.g. His best friend became his rival in the basketball team. rival v. e.g. His ambition les him to rival the career of Edmund Burke. rivalry n. e.g. Rivalry between brothers and sisters is common. 6 trend n.e.g. This style is the latest trend in fashion. trendy adj. e.g. I like trendy clothes. trend-setter n.e.g. A trend-setter is someone who popularizes a new fashion. 7 (health) gym n. e.g. A (health) gym is an athletic facility equipped for sports or physical training. 8 inextricable adj. e.g. an inextricable problem 9 pitch v. e.g. He had tried to pitch the series to all the major television networks. 10 respective adj. e.g. They are both successful in their respective fields. respectively adv. e.g. I’m referring to each of you respectively. 2) Key Phrases Reading I 1 bring one’s enthusiasm to e.g. The teacher tries to bring his enthusiasm to the classroom. 2 get to e.g. I got to reminiscing 3 put into practice e.g. The companies urge the government to put the committee’s agreement into practice. 4 capitalize on e.g. They capitalize on their success by raising prices. 5 contract out e.g. The company contracts the printing out to an outside firm. 6 be + adv. (well/ideally/uni。

商务英语阅读Unit 1-叶兴国ppt课件

商务英语阅读Unit 1-叶兴国ppt课件
与世隔绝。
such that ...:如此…。 如:
Their anxiety was such that they could not sleep.他们如此焦虑,难
以入睡。
.
Business English: A Reading Course
TEXT B:NEW THINKING FOR SUCCESSFUL ENTREPRENEURS
multinational company do? 5. According to the last part of the passage, what does
globalization do?
TEXT A
Business English: A Reading Course
Notes on the Text:
.
1. Summarize the main idea of the Supplementary Reading: New Thinking for a New Financial Order on P9 with no more than 50 words.
2. Finish Part V Test Yourself on P10.
成功水平是计划新事业的第一步。
KEYS TO EXERCISES
Business English: A Reading Course
.
I. DCDAB
II. Free answer.
III. Translation
1.我对中国文化有足够了解,我知道人们当众对抗是 罕见的, 所以我想和我的老板单独交谈。
one-on-one assessment of your boss? 3. What is the entrepreneurial cultures according to Rohit? 4. According to the last part of the passage, what does a

商务英语阅读第二版叶兴国unit

商务英语阅读第二版叶兴国unit
用讲故事的方法来增加组织的凝聚力。
这里story是指对于一场事件或一系列事件的描述和复述,可 能为真实的,也可能是虚构的。
Text B: Tell Stories to strengthen Organizational Bonds
2. In the world of corporations and nonprofit organizations, however, this highly effective tool has taken a backseat to the more efficient electronic means if communication such as email and teleconferencing.
Voice of Courage
Questions: 1. What made the first Fireside Chat a hit? 2. Which point was emphasized both in Roosevelt’s
inaugural address and his first Fireside Chat?
Unit1 Effective Communication
Effective Communication
1
Warm-up Questions
1. During difficult times, a leader is supposed to encourage his or her people to pull through. This requires one to have some charisma. What can be the effctive methods to call forth people’s spontaneous enthusiasm and cooperatoin?

商务英语阅读教程Unit 1

商务英语阅读教程Unit 1

1 All organizations create products for customers. Thus all organizations have a number of similarities that relate to the activities necessary to create goods and services. It is the role of production and operation management to acquire the necessary resources to create that product, to plan the specific steps through which those resources must pass to become a finished product and to make sure the product conforms to the standards of appearance, performance and reliability. conform, 使一致,使遵守
D. international trade _______________________
1-1
Unit Introduction
8. tell you exactly what you need to do to meet the ISO 9001∶2000 Quality Management Standard.
1-1
Unit Introduction
Check that you understand the following
professional words or expressions. Most of them are common when they are introduced in general English. But they would have particular meanings when they are used to describe production and operation

商务英语阅读第二版叶兴国unit1精编版

商务英语阅读第二版叶兴国unit1精编版

Text B: Tell Stories to strengthen Organizational Bonds
Notes on the Text: 1. Tell Stories to Strengthen Organizational Bonds 用讲故事的方法来增加组织的凝聚力。 这里story是指对于一场事件或一系列事件的描述和复述,可 能为真实的,也可能是虚构的。
Text B: Tell Stories to strengthen Organizational Bonds
2. In the world of corporations and nonprofit organizations, however, this highly effective tool has taken a backseat to the more efficient electronic means if communication such as email and teleconferencing. 但是在公司和非营利组织领域,这种高效率的工具却让位给 更高效的电子通讯方式,如电子邮件和电信会议。
Voice of Courage
1300万人失业,3400万人没有任何收入。人们依靠私人施舍、 市和州政府少得可怜的公共救济,以及自己微不足道的积蓄度日。 为了求得美国人民对政府的支持,缓解萧条,美国总统富兰克 林·罗斯福利用炉边谈话节目通过收音机向美国人民进行宣传。 他的谈话不仅鼓舞了美国人民,坚定了人民的信心,而且也宣传 了他的货币及社会改革的基本主张,从而赢得了人们的理解和尊 敬。对美国政府度过艰难,缓和危机起到了较大作用。
ULOnGitO1 Effective Communication
1

最新商务英语精读1unit-1精品课件

最新商务英语精读1unit-1精品课件
8 企业家素质包括其他(qítā)一些重要活动。企业家负责启动商业 活动。他必须通过整合土地、劳力和资本来开始他的业务。下一步, 他必须通过为商业运作做大的决策来管理企业。为了成功,企业家 还必须创新。他必须寻求新产品或新的生产方法,新的
第十五页,共37页。
分销方式或提供新的服务。他必须能够判断人们发明创造的价值,不论它 是一个新玩具,一个新的归档方法,或一种新的广告方式。最后,他承担 业务的所有风险。
第十页,共37页。
Cultural Background
B. Entrepreneur (企业家) A person who risks his or her time,
effort, and money to start and operate a business is called an entrepreneur.
accounting n.
insurance n.
capital n.
factor n.
第六页,共37页。
venture n.
limit n.
estate n.
process v.
share n. bankrupt a.
第七页,共37页。
data n.
initiate v. purchase v.
Teaching Courseware: New Business English
Intensive Reading Book One
第一页,共37页。
Unit One --- Reading I The Essentials of Business
Warm--up Text
Translation Notes
People or Organizations Engaged in Business:

最新文档-商务英语阅读(上册)unit 1-PPT精品文档

最新文档-商务英语阅读(上册)unit 1-PPT精品文档

When pursuing international business, private enterprises and governments have to decide how to carry out their business, such as what mode of operation to use. A company has a number of modes from which to choose.
purchase and sale of both visible and invisible goods.
International trade has been carried on between countries and geographical regions for thousands of years. Over the centuries, international trade, although periodically interrupted by wars and natural disasters, has gradually expanded, usually at a faster pace than the expansion of world output. The impetus for the existence and expansion of international trade is the same as that for any commercial transaction: value
A direct investment is one that gives the investor a controlling interest in a foreign company. Such a direct investment is also a foreign direct investment (FDI). Control need not be a 100-percent or even 50-percent interest. When two or more companies share ownership of an FDI, the operation is a joint venture. When a government joins accompany in an FDI, the operation is called a mixed venture, which is a type of joint venture.

unit 1 商务英语 ppt课件

unit 1 商务英语  ppt课件

ppt课件
20
Tariff & Barrier
Tariff :an amount that must be paid when particular goods are imported into a country or occasionally when they are exported.
12
IGOs
UN (United Nations)
IAEA International Atomic Energy Agency
IMF International Monetary Fund
World Bank World Bank Group
ASEAN Association of Southeast Asian Nations
email…… the quick spread of SARS and other epidemics? the sending of peace corps to war-areas in the other parts of the world? Toyota outsources its auto parts to U.S manufacturers
What is the relationship between globalization and international organizations?
What are international organizations?
ppt课件
10
Can you recognize these organizations?
经济停滞
economic recession
经济衰退
geographical disparities

商务英语阅读第一册上U.ppt

商务英语阅读第一册上U.ppt

The abrupt change put him at the end of his tether.
Pre-reading Expressions
Expressions that are likely to be used to talk about different
Resolve / grapple with / cope with / race with the plight Stand up to / live through difficulty Come to terms with / be reconciled to the failure He has the courage to face the music. When faced with obstacles, he simply throws in the towel.
Pre-reading Expressions
Collocations that are possible to go with the target word “challenge”:
take up / meet / pick up the challenge rise to the challenge of risk look upon something as a challenge to greater exertions. The challenges of this new world have given impetus to changes. He can always turn a challenge to advantage.
towards
changes
and
Don’t like changes and challenges Change is a threat to our life which has already been under control. Change is bad. We're failing in some way if our lห้องสมุดไป่ตู้ves are in confusion. So we must fix it and get it back to normal. Changes are challenges, are failures! I am afraid of taking up the challenge and grappling with the plight.

商务英语阅读Unit叶兴国

商务英语阅读Unit叶兴国
2. Why can storytelling be used as an effective method to strengthen organizational bonds in a corporation?
Business English: A Reading Course
READING SKILLS:
Business English: A Reading Course
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
1. Definition 定义clues:“*** is/are ***.” e.g.
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
4. Example举例clues: 5. Causal relationship因果关系clues: 6. Experience or common sense经验或常识clues: 7. Explanation after punctuation marks—comma (,), dash (—), within parentheses ((…)):标点符号 8. Semantic relationships: 语义关系
TEXT A:VOICE OF COURAGE
Business English: A Reading Course
Notes on the Text:
1. Fireside Chat: 炉边谈话
著名的“炉边谈话”至少进行了二十一次。 1933年3月12日,拯救金融:第一次“炉边谈话”(罗斯 福新政的开始)。 1933年5月7日,复兴工业:第二次“炉边谈话”。 1933年7月24日,为了彻底解决童工和劳动时间问题,罗 斯福发布了第三次“炉边谈话”。 1933年10月22日晚,罗斯福向全国做了第四次“炉边谈话 ”,他回顾了3月份以来“足以自豪的事实和行动”,并 高度概括了“第一次新政”所致力于实现的目标。

商务英语阅读第二版叶兴国unit1精编版23页PPT

商务英语阅读第二版叶兴国unit1精编版23页PPT
13、遵守纪律的风气的培养,只有领 导者本 身在这 方面以 身作则 才能收 到成效 。—— 马卡连 柯 14、劳动者的组织性、纪律性、坚毅 精神以 及同全 世界劳 动者的 团结一 致,是 取得最 后胜利 的保证 。—— 列宁 摘自名言网
15、机会是不守纪律的。——雨果
61、奢侈是舒适的,否则就不是奢侈 。——CocoCha nel 62、少而好学,如日出之阳;壮而好学 ,如日 中之光 ;志而 好学, 如炳烛 之光。 ——刘 向 63、三军可夺帅也,匹夫不可夺志也。 ——孔 丘 64、人生就是学校。在那里,与其说好 的教师 是幸福 ,不如 说好的 教师是 不幸。 ——海 贝尔 65、接受挑战,就可以享受胜利的喜悦 。——杰纳勒 尔·乔治·S·巴顿
商务英语阅读第二版叶兴国 unit1精编版
11、战争满足了,或曾经满足过人的 好斗的 本能, 但它同 时还满 足了人 对掠夺 ,破坏 以及残 酷的纪 律和专 制力的 欲望。 ——查·埃利奥 特 12、不应把纪律仅仅看成教育的手段 。纪律 是教育 过程的 结果, 首先是 学生集 体表现 在一切 生活领 域—— 生产、 日常生 活、学 校、文 化等领 域中努 力的结 果。— —马卡 连柯(名 言网)
谢谢!பைடு நூலகம்

商务英语阅读Unit 叶兴国(共24张PPT)

商务英语阅读Unit 叶兴国(共24张PPT)
3)前词首部+后词全部: heliport=helicopter + port首都机场
4)前词首部+后词首部: interpol=international + police国际警察
5. Shortening: 缩略法
1) clipped words 缩略词
a. front clipping 截头telephone → phone b. back clipping 去尾 corporation→ corp c. front & back clipping 截头又去尾 influenza→ flu;
UNIT 6
e.g. doctor 医生n. → to doctor伪造v.
4. Blending: 混合法/拼缀法
1)前词首部+后词尾部: telecast=television + broadcast 电视广播 2)前词全部+后词尾部: workaholic=work + alcoholic 工作狂
seSnsuitfivfeixcautsitoomn:er加da后ta缀or
proprietary
information
like
patents,
you
might
consider
springing
for
something
like Socialtext’s Enterprise application.
Unit 5: Affixation; Compounding; Unit 6: Conversion; Blending; Shortening;
Unit 7: Onomatopoeia; Back formation; Formation of nonce words; Loan word; Coinage
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2. Do you want to be a member of these multinational companies? Why?
3. What are the differences between these multinational companies and the local companies in China?
另一方面,在看似通晓的外表之下往往隐藏着文化 鸿沟。
4. ... they share an expectation that differences will be set aside in order to advance with common purpose toward a larger goal-getting the task at hand done right. ……
Conclusion:
The 4 shared personality traits of the extraordinarily successful companies.
TEXT B
Business English: A Reading Course
Questions
1. What are the three crucial components for a successful new venture? 2. What are the three ways we usually use to measure success? 3.Why does the author say “How we define success significantly influences our selection of a business to start.”? 4.What is vision and what is goal-setting? 5. What is the relationship between them? 6. What are the features of goal? 7. What are the first stages of new venture planning?
如:Harvard Alumni Association 哈佛大学校友会。 alumna(女校友)—alumnae (复数)
Text A
Business English: A Reading Course
3. On the other hand, beneath a deceptive veneer of familiarity, culture gulfs often remain hidden.
Business English: A Reading Course
UNIT 1
邵秀荣
2014.10
WARM-UP QUESTIONS
Business English: A Reading Course
1. Can you mention some multinational companies in China?
他们有一个共同的希望,为了实现一个更大的 目标——圆满完成当前的 任务,不妨把各种差异搁置一边。 set aside:搁置,放在一边。
5. The integration of the global economy is such that no one anywhere is insulate. 经济一体化达到了这种程度,使世界各地没有人
Business English: A Reading Course
Reading Skills:
Introduce the Basic Information about Business English Reading
Three questions:
1. Why should we do Business English Reading? 2. What does Business English Reading mainly deal with? 3. How can we do the Business English Reading effectively?
Business English: A Reading Course
TEXT A:THE NEW INTERNATIONAL STYLE OF MANAGEMENT
Questions
1. What is the new international style of management? 2. If you were Andy Klump, how would you handle your one-on-one assessment of your boss? 3. What is the entrepreneurial cultures according to Rohit? 4. According to the last part of the passage, what does a multinational company do? 5. According to the last part of the passage, what does globalization do?
TEXT A
Business English: A Reading Course
Notes on the oad warriors:此处指从事跨国商务活动的人 road warrior飞车勇士
•… say Harvard Business School faculty and alumni. Alumnus(男校友)—alumni(复数)可兼指男女校友
Text Structure Introduction:
Determining what success means to you is a crucial element in early stages of new venture planning.
Body:
1. Defining success through personal evaluation. 2. Success can be measured through our personal values. 3. Visioning and goal setting for business success.
与世隔绝。
such that ...:如此…。 如:
Their anxiety was such that they could not sleep.他们如此焦虑,难
以入睡。
Business English: A Reading Course
TEXT B:NEW THINKING FOR SUCCESSFUL ENTREPRENEURS
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