数据挖掘全英文课件

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数据挖掘课件汇总

数据挖掘课件汇总

发现知识的使用
有些人将数据挖掘视为数据库中知识发现的一 个基本步骤,如图
Data
mining: 知识 发现过程的核心过 程.
Task-relevant Data Data Warehouse
Pattern Evaluation
Data Mining
Selection
Data Cleaning Data Integration Databases

天文学

类星体

Web应用
通过分析web访问日志,发现客户的偏好和行为模式,
分析网上市场的效果,改进网站的组织。
Data Mining: Concepts and Techniques
一些具体例子
Data Mining: Concepts and Techniques
一些具体例子
例1:医生给一个病人看病(模式识别的完 整过程)。 测量病人的体温和血压,化验血沉,询问 临床表现; 通过综合分析,抓住主要病症; 医生运用自己的知识,根据主要病症,作 出正确的诊断。
Data Mining: Concepts and Techniques
典型数据挖掘系统的结构
Graphical user interface
Pattern evaluation Data mining engine
Database or data warehouse server
Data cleaning & data integration

发现有用特征, 维和变量约简.转化成适合挖掘的形式 摘要, 分类, regression(回归), 关联, 聚类.
数据挖掘功能选择

数据挖掘:概念与技术课件(英文)2dw

数据挖掘:概念与技术课件(英文)2dw

August 4, 2013
Data Warehouse—Time Variant

The time horizon for the data warehouse is significantly longer than that of operational systems.

Operational database: current value data. Data warehouse data: provide information from a historical perspective (e.g., past 5-10 years) Contains an element of time, explicitly or implicitly But the key of operational data may or may not contain “time element”.
Data Mining: Concepts and Techniques 3
August 4, 2013
Data Warehouse—Subject-Oriented

Organized around major subjects, such as customer,
product, sales. Focusing on the modeling and analysis of data for decision makers, not on daily operations or transaction processing. Provide a simple and concise view around particular subject issues by excluding data that are not useful in the decision support process.

数据挖掘全英文课件

数据挖掘全英文课件

Ratio
temperature in Kelvin, monetary quantities, counts, age, mass, length, electrical current
Attribute Level
Transformation
Comments
Nominal
Any permutation of values
calendar dates, temperature in Celsius or Fahrenheit
mean, standard deviation, Pearson's correlation, t and F tests geometric mean, harmonic mean, percent variation
Ordinal
An order preserving change of values, i.e., new_value = f(old_value) where f is a monotonic function.
Interval
new_value =a * old_value + b where a and b are constants
Single Married Single Married
– Attribute is also known as variable, field, characteristic, or feature Objects

Divorced 95K Married 60K
A collection of attributes describe an object
– Object is also known as record, point, case, sample, entity, or instance

数据挖掘:概念与技术课件(英文)4lang

数据挖掘:概念与技术课件(英文)4lang

Design DMQL is designed with the primitives described earlier
11
October 12, 2010
Data Mining: Concepts and Techniques
Syntax for DMQL
Syntax for specification of task-relevant data the kind of knowledge to be mined concept hierarchy specification interestingness measure pattern presentation and visualization Putting it all together — a DMQL query
October 12, 2010 Data Mining: Concepts and Techniques
9
Chapter 4: Data Mining Primitives, Languages, and System Architectures
Data mining primitives: What defines a data mining task? A data mining query language Design graphical user interfaces based on a data mining query language Architecture of data mining systems Summary
Characterization Mine_Knowledge_Specification ::= mine characteristics [as pattern_name] analyze measure(s) Discrimination Mine_Knowledge_Specification ::= mine comparison [as pattern_name] for target_class where target_condition {versus contrast_class_i where contrast_condition_i} analyze measure(s) Association Mine_Knowledge_Specification ::= mine associations [as pattern_name]

数据挖掘PPT01Intro

数据挖掘PPT01Intro
Data Mining:
Concepts and Techniques
(3rd ed.)
— Chapter 1 —
Jiawei Han, Micheline Kamber, and Jian Pei
University of Illinois at Urbana-Champaign & Simon Fraser University

Alternative names


Watch out: Is everything ―data mining‖?

(Deductive) expert systems
7
Knowledge Discovery (KDD) Process


This is a view from typical database systems and data Pattern Evaluation warehousing communities Data mining plays an essential role in the knowledge discovery Data Mining process Task-relevant Data Data Warehouse Data Cleaning Data Integration Databases
© 2011 Han, Kamber & Pei. All rights reserved.
1
Chapter 1. Introduction

Why Data Mining?
What Is Data Mining?
A Multi-Dimensional View of Data Mining What Kind of Data Can Be Mined? What Kinds of Patterns Can Be Mined? What Technology Are Used? What Kind of Applications Are Targeted? Major Issues in Data Mining A Brief History of Data Mining and Data Mining Society

数据挖掘:概念与技术课件(英文)1intro

数据挖掘:概念与技术课件(英文)1intro
Data Mining: Concepts and Techniques
August 4, 2013
3
Where to Find the Set of Slides?

Tutorial sections (MS PowerPoint files):

http://www.cs.sfu.ca/~han/dmbook
Data Mining: Concepts and TechniquesABiblioteka gust 4, 20135
Motivation: “Necessity is the Mother of Invention”

Data explosion problem

Automated data collection tools and mature database technology lead to tremendous amounts of data stored in databases, data warehouses and other information repositories
Data Mining: Concepts and Techniques
August 4, 2013
9
Market Analysis and Management (1)

Where are the data sources for analysis?

Credit card transactions, loyalty cards, discount coupons, customer complaint calls, plus (public) lifestyle studies Find clusters of “model” customers who share the same characteristics: interest, income level, spending habits, etc. Conversion of single to a joint bank account: marriage, etc. Associations/co-relations between product sales Prediction based on the association information

数据挖掘概念和技术—Chapter 1. Introduction.ppt

数据挖掘概念和技术—Chapter 1. Introduction.ppt
Other subsequent contributors:
Dr. Hongjun Lu (Hong Kong Univ. of Science and Technology) Graduate students from Simon Fraser Univ., Canada, notably
1/17/2021
Data Mining: Concepts and Techniques
4
Where to Find the Set of Slides?
Book page: (MS PowerPoint files): /~hanj/dmbook
Updated course presentation slides (.ppt):
Homework # 2 distribution Chapter 4. Data mining primitives, languages, and system architectures {W5: L1} Chapter 5. Concept description: Characterization and comparison {W5: L2, W6: L1} Chapter 6. Mining association rules in large databases {W6:L2, W7:L1-L21, W8: L1}
3
CS497JH Schedule (Fall 2019)
Chapter 1. Introduction {W1:L1} Chapter 2. Data pre-processing {W4: L1-2}
Homework # 1 distribution (SQLServer2000) Chapter 3. Data warehousing and OLAP technology for data mining {W2:L1-2, W3:L1-2}

数据挖掘概述课件

数据挖掘概述课件

(5)建立模型
对建立模型来说要记住的最重要的事是它是一个反复的过程。需要仔细考 察不同的模型以判断哪个模型对你的商业问题最有用。
为了保证得到的模型具有较好的精确度和健壮性,需要一个定义完善的 “训练—验证”协议。有时也称此协议为带指导的学习。验证方法主要分为:
技术上的定义
数据挖掘(Data Mining)就是从大量 的、不完全的、有噪声的、模糊的、 随机的实际应用数据中, 提取隐含在 其中的、人们事先不知道的、但又是 潜在有用的信息和知识的过程。
商业角度的定义
数据挖掘是一种新的商业信息处理 技术, 其主要特点是对商业数据库 中的大量业务数据进行抽取、转换、 分析和其他模型化处理, 从中提取 辅助商业决策的关键性数据。
英国电信需要发布一种新的产品, 需要通过直邮的方式向客户推荐 这种产品。。。。。。
使直邮的回应率提高了100%
零售商店
GUS日用品零售商店需要准确 的预测未来的商品销售量, 降低 库存成本。。。。。。
通过数据挖掘的方法使库存成本比原 来减少了3.8%
税务局
美国国内税务局需要提高对 纳税人的服务水平。。。。 。。
在记录级提供历史 性的、动态数据信

Pilot Comshare
Arbor Cognos Microstrategy
在各种层次上提供 回溯的、动态的数
据信息
Pilot Lockheed
IBM SGI 其他初创公司
提供预测性的信息
数据挖掘是多学科的产物
数据库技术
统计学
机器学习
数据挖掘
可视化
人工智能
高性能计算
数据挖掘就是充分利用了统计学和人工智能技术的应用程 序, 并把这些高深复杂的技术封装起来, 使人们不用自己掌 握这些技术也能完成同样的功能, 并且更专注于自己所要 解决的问题。

数据挖掘概念与技术(jiawei Han授课全英文ppt)_05

数据挖掘概念与技术(jiawei Han授课全英文ppt)_05
© 2006 Jiawei Han and Micheline Kamber, All rights reserved
May 16, 2013 Data Mining: Concepts and Techniques 1
Chapter 5: Mining Frequent Patterns, Association and Correlations


Initially, scan DB once to get frequent 1-itemset Generate length (k+1) candidate itemsets from length k frequent itemsets Test the candidates against DB Terminate when no frequent or candidate set can be generated

Min_sup = 1.
<a1, …, a100>: 1 < a1, …, a50>: 2

What is the set of closed itemset?


What is the set of max-pattern?

<a1, …, a100>: 1 !!
Data Mining: Concepts and Techniques 8

Pattern analysis in spatiotemporal, multimedia, timeseries, and stream data
Classification: associative classification

数据挖掘:概念与技术(英文)3prep演示课件

数据挖掘:概念与技术(英文)3prep演示课件

6
Chapter 3: Data Preprocessing
Why preprocess the data? Data cleaning Data integration and transformation Data reduction Discretization and concept hierarchy generation Summary
27.06.2020
14
Cluster Analysis
27.06.2020
15
Regression
y
Y1
Y1’
y=x+1
X1
x
27.06.2020
16
Chapter 3: Data Preprocessing
Why preprocess the data? Data cleaning Data integration and transformation Data reduction Discretization and concept hierarchy generation Summary
noisy: containing errors or outliers
inconsistent: containing discrepancies in codes or names
No quality data, no quality mining results!
Quality decisions must be based on quality data
27.06.2020
12
Simple Discretization Methods: Binning
Equal-width (distance) partitioning:

06ClusBasic数据挖掘

06ClusBasic数据挖掘
9


An Example of K-Means Clustering
K=2 Arbitrarily partition objects into k groups The initial data set

Update the cluster centroids Loop if needed
Reassign objects
Using a frequency-based method to update modes of clusters A mixture of categorical and numerical data: k-prototype method
11
What Is the Problem of the K-Means Method?
E ik1 pCi (d ( p, ci ))2

Given k, find a partition of k clusters that optimizes the chosen partitioning criterion

Global optimal: exhaustively enumerate all partitions Heuristic methods: k-means and k-medoids algorithms
Dissimilarity calculations Strategies to calculate cluster means

Handling categorical data: k-modes

Replacing means of clusters with modes
Using new dissimilarity measures to deal with categorical objects

数据挖掘:概念与技术完整(英文)3prepppt课件

数据挖掘:概念与技术完整(英文)3prepppt课件

.
6
Chapter 3: Data Preprocessing
Why preprocess the data? Data cleaning Data integration and transformation Data reduction Discretization and concept hierarchy generation Summary
Simon Fraser University, Canada
http://www.cs.sfu.ca
30.05.2020
.
1
Chapter 3: ta Preprocessing
Why preprocess the data? Data cleaning Data integration and transformation Data reduction Discretization and concept hierarchy generation Summary
noisy: containing errors or outliers
inconsistent: containing discrepancies in codes or names
No quality data, no quality mining results!
Quality decisions must be based on quality data
30.05.2020
.
7
Data Cleaning
Data cleaning tasks Fill in missing values Identify outliers and smooth out noisy data Correct inconsistent data

数据挖掘第1章引言PPT课件

数据挖掘第1章引言PPT课件

5
Evolution of Database Technology
1960s:
P2
Data collection, database creation, IMS and network DBMS
1970s:
Relational data model, relational DBMS implementation
1980s:
RDBMS, advanced data models (extended-relational, OO, deductive, etc.)
1950s-1990s, computational science Over the last 50 years, most disciplines have grown a third, computational branch (e.g. empirical, theoretical, and computational ecology, or physics, or linguistics.) Computational Science traditionally meant simulation. It grew out of our inability to find closed-form solutions for complex mathematical models.
We are drowning in data, but starving for knowledge! “Necessity is the mother of invention”—Data mining—Automated
analysis of massive data sets
2020/9/29

数据挖掘_clustering

数据挖掘_clustering



Able to deal with noise and outliers
Insensitive to order of input records High dimensionality Incorporation of user-specified constraints Interpretability and usability
high intra-class similarity
low inter-class similarity

The quality of a clustering result depends on both the similarity measure used by the method and its implementation
Detect spatial clusters or for other spatial mining tasks

Image Processing Economic Science (especially market research)

Software package
S-Plus, SPSS, SAS, R
xnf )
.
Calculate the standardized measurement (z-score)
xif m f zif sf

Using mean absolute deviation is more robust than
using standard deviation
2012/11/4
2012/11/4
4
Clustering: Rich Applications and Multidisciplinary Efforts
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Introduction to Data Mining 4/18/2004 ‹#›
© Tan,Steinbach, Kumar
Attribute Type
al
Description
The values of a nominal attribute are just different names, i.e., nominal attributes provide only enough information to distinguish one object from another. (=, )
5 A B 7 C 8 3 2 1
D 10 4
E
15
5
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Types of Attributes

There are different types of attributes
– Nominal(标称)
hardness of minerals, {good, better, best}, grades, street numbers
median, percentiles, rank correlation, run tests, sign tests
Interval
For interval attributes, the differences between values are meaningful, i.e., a unit of measurement exists. (+, - ) For ratio variables, both differences and ratios are meaningful. (*, /)
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Types of data sets

Record
– – Data Matrix Document Data

Transaction Data

Graph
– – World Wide Web Molecular Structures

– ID has no limit but age has a maximum and minimum value
© Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#›
Measurement of Length

The way you measure an attribute is somewhat may not match the attributes properties.
– – – –
– – – –
Distinctness: Order: Addition: Multiplication:
= < > + */
Nominal attribute: distinctness Ordinal attribute: distinctness & order Interval attribute: distinctness, order & addition Ratio attribute: all 4 properties
4/18/2004
‹#›
Attribute Values

Attribute values are numbers or symbols assigned to an attribute Distinction between attributes and attribute values
– Same attribute can be mapped to different attribute values
‹#›
What is Data?

Collection of data objects and their attributes
Attributes

An attribute is a property or characteristic of an object
– Examples: eye color of a person, temperature, etc.

Continuous Attribute
– Has real numbers as attribute values – Examples: temperature, height, or weight. – Practically, real values can only be measured and represented using a finite number of digits. – Continuous attributes are typically represented as floating-point variables.
Tid Refund Marital Status 1 2 3 4 5 6 7 8 9 10
10
Taxable Income Cheat 125K 100K 70K 120K No No No No Yes No No Yes No Yes
Yes No No Yes No No Yes No No No

Examples: ID numbers, eye color, zip codes
Examples: rankings (e.g., taste of potato chips on a scale from 1-10), grades, height in {tall, medium, short} Examples: calendar dates, temperatures in Celsius or Fahrenheit. Examples: temperature in Kelvin, length, time, counts
Ratio
new_value = a * old_value
Length can be measured in meters or feet.
Discrete and Continuous Attributes

Discrete Attribute
– Has only a finite or countably infinite set of values – Examples: zip codes, counts, or the set of words in a collection of documents – Often represented as integer variables. – Note: binary attributes are a special case of discrete attributes
– Object is also known as record, point, case, sample, entity, or instance
Divorced 220K Single Married Single 85K 75K 90K
© Tan,Steinbach, Kumar
Introduction to Data Mining
Ordinal
An order preserving change of values, i.e., new_value = f(old_value) where f is a monotonic function.
Interval
new_value =a * old_value + b where a and b are constants
– Ordinal(序数)

– Interval(区间)

– Ratio(比率)

© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Properties of Attribute Values

The type of an attribute depends on which of the following properties it possesses:

Ordered
– – Spatial Data Temporal Data


Sequential Data
Genetic Sequence Data
© Tan,Steinbach, Kumar
Introduction to Data Mining
4/18/2004
‹#›
Important Characteristics of Structured Data
calendar dates, temperature in Celsius or Fahrenheit
mean, standard deviation, Pearson's correlation, t and F tests geometric mean, harmonic mean, percent variation
Single Married Single Married
– Attribute is also known as variable, field, characteristic, or feature Objects

Divorced 95K Married 60K
A collection of attributes describe an object
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