(新)企业大学的投资回报分析(PDF 45页)

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The Origin of Caterpillar University
1998 2000
Marketing Distribution Team recommends that Caterpillar must become a continual learning organization to succeed An eight-member Continual Learning Team makes specific recommendations for continual learning and creation of Caterpillar University Cat University to focus on common learning needs, culture, leadership, knowledge sharing Transcend 25 autonomous business units Funding model for ongoing operations not addressed Economy slowing; recession begins in early 2001
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Outline
Background on Caterpillar Origin, mission, structure of Cat U The Need for ROI and Formal Metrics Five Action Steps
1. 2. 3. 4. 5. Conduct ROI Studies on selected initiatives Establish the value proposition for learning Institutionalize metrics within Cat U Implement an evaluation strategy Create a formal enterprise learning plan
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And More than Big Yellow Machines
Cat Logistics—one of the world’s largest contract logistics providers, customers include Harley Davidson, DaimlerChrysler, Sprint, and Ford Motor Company Cat Financial—manages a portfolio of $18 billion, serves nearly 80,000 customers Cat Power Ventures—develops, owns, and operates power plants
2001
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Caterpillar University
Established January 2001 __________________ Enterprise Learning Vision
To be recognized as one of the best continual learning organizations in the world.
Reflections, Lessons Learned Looking Ahead
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Caterpห้องสมุดไป่ตู้llar Inc.
69,000 Caterpillar Employees 36,500 inside U.S. 32,500 outside U.S. 246 Caterpillar facilities around the world 90,500 Dealer Employees 34,400 inside U.S. 56,100 outside U.S.
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Machines Range From…
216 Skid Steer Loader: Manufactured in Sanford, NC Operating Capacity: 1,400 lbs.
797 Mining Truck: Manufactured in Decatur, IL Operating capacity: 380-ton nominal payload
Caterpillar University: Demonstrating Business Value Through Metrics and Evaluation
Dave Vance President Caterpillar University ASTD ROI Network Conference January 28-30, 2004
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Engines Range from
9 horsepower for small machines and generators To 600 horsepower for on-highway trucks, transit buses, fire trucks To 3000 horsepower for the large Caterpillar equipment To turbines with over 18,000 horsepower for oil, gas and power generation industries
Learning Objectives
Learn how a leading corporate university is institutionalizing metrics, ROI and evaluation methodology to: demonstrate business value and provide internal business discipline Understand the complexity, challenges and lessons learned from starting up a major corporate university