供应链管理-第三版-Unit1-习题与答案
供应链管理第三版Unit1习题与答案
or in anticipation of customer orders.
Answer: False
Difficulty: Moderate
accurately entered and communicated to other affected supply chain processes.
Answer: True
Difficulty: Moderate
14. The objective of customer order entry is to maintain a record of product receipt
customer request.
Answer: True
Difficulty: Moderate
3. A supply chain could be more accurately described as a supply network or
supply web.
and accurately entered and communicated to other affected supply chain
processes.
Answer: False
Difficulty: Moderate
13. The objective of customer order entry is to ensure that orders are quickly and
6. Every supply chain must include all 5 stages.
供应链管理-第三版-Unit3-习题与答案
Chapter 3Supply Chain Drivers and ObstaclesTrue/False1. The major drivers of supply chain performance are facilities, inventory,transportation, and information.Answer: TrueDifficulty: Moderate2. The major drivers of supply chain performance are customers, facilities,inventory, transportation, and information.Answer: FalseDifficulty: Moderate3. The two major types of facilities are production sites and storage sites.Answer: TrueDifficulty: Moderate4. The two major types of facilities are distribution sites and storagesites.Answer: FalseDifficulty: Moderate5. Inventory is an important supply chain driver because changing inventorypolicies can dramatically alter the supply chain’s efficiency andresponsiveness.Answer: TrueDifficulty: Moderate6. Information is potentially the biggest driver of performance in thesupply chain as it directly affects each of the other drivers.Answer: TrueDifficulty: Easy7. Information is potentially the biggest driver of performance in thesupply chain even though it has little impact on each of the otherdrivers.Answer: FalseDifficulty: Easy8. A facility with little excess capacity will likely be more efficient perunit of product it produces than one with a lot of unused capacity.Answer: TrueDifficulty: Easy9. A facility with little excess capacity will likely be no more or lessefficient per unit of product it produces than one with a lot of unused capacity.Answer: FalseDifficulty: Easy10. The high utilization facility will have difficulty responding to demandfluctuations.Answer: TrueDifficulty: Easy11. The high utilization facility will have no more difficulty responding todemand fluctuations than one with a lot of unused capacity.Answer: FalseDifficulty: Easy12. Stock keeping unit (SKU) storage is the warehousing methodology thatuses a traditional warehouse to store all of one type of producttogether.Answer: TrueDifficulty: Moderate13. Warehouse unit storage is the warehousing methodology that uses atraditional warehouse to store all of one type of product together.Answer: FalseDifficulty: Moderate14. The components of inventory decisions include cycle inventory, safetyinventory, seasonal inventory, and sourcing.Answer: TrueDifficulty: Easy15. The components of inventory decisions include capacity, cycle inventory,safety inventory, seasonal inventory, and sourcing.Answer: FalseDifficulty: Easy16. Cycle inventory is inventory that is built up to counter predictablevariability in demand.Answer: FalseDifficulty: Easy17. Seasonal inventory is inventory that is built up to counter predictablevariability in demand.Answer: TrueDifficulty: Moderate18. Companies using seasonal inventory will build up inventory in periods oflow demand and store it for periods of high demand when they will nothave the capacity to produce all that is demanded.Answer: TrueDifficulty: Moderate19. Companies using seasonal inventory will maintain a level inventoryincrease rate of production for periods of high demand.Answer: FalseDifficulty: Easy20. A company’s ability to find a balance b etween responsiveness andefficiency that best matches the needs of the customer it is targetingis the key to achieving strategic fit.Answer: TrueDifficulty: Moderate21. Many obstacles, such as growing product variety and shorter life cycles,have made it increasingly difficult for supply chains to achievestrategic fit.Answer: TrueDifficulty: ModerateMultiple Choice1. Which of the following is not a major driver of supply chain performance?a. Facilitiesb. Inventoryc. Transportationd. Informatione. All of the above are major drivers of supply chain performance.Answer: eDifficulty: Easy2. Which of the following is not a major driver of supply chain performance?a. Customersb. Facilitiesc. Inventoryd. Transportatione. InformationAnswer: aDifficulty: Moderate3. The places in the supply chain network where product is stored, assembled,or fabricated are known asa. facilities.b. inventory.c. transportation.d. information.e. customers.Answer: aDifficulty: Easy4. All raw materials, work in process, and finished goods within a supplychain are known asa. facilities.b. inventory.c. transportation.d. information.e. customers.Answer: bDifficulty: Easy5. Moving inventory from point to point in the supply is known asa. facilities.b. inventory.c. transportation.d. information.e. customers.Answer: cDifficulty: Easy6. The data and analysis concerning facilities, inventory, transportation, andcustomers throughout the supply chain is known asa. facilities.b. inventory.c. transportation.d. information.e. customers.Answer: dDifficulty: Easy7. The two major types of facilities area. distribution sites and storage sites.b. production sites and distribution sites.c. production sites and storage sites.d. retail sites and distribution sites.e. distribution sites and inventory sites.Answer: cDifficulty: Moderate8. Which component of the supply chain decision-making framework would beestablished first?a. Customer strategyb. Supply chain strategyc. Supply chain structured. Competitive strategye. Replenishment strategyAnswer: dDifficulty: Moderate9. Which component of the supply chain decision-making framework would beestablished second?a. Customer strategyb. Supply chain strategyc. Supply chain structured. Competitive strategye. Replenishment strategyAnswer: bDifficulty: Moderate10. Which component of the supply chain decision-making framework would be usedto reach the performance level dictated by the supply chain strategy?a. Customer strategyb. Supply chain strategyc. Supply chain structured. Competitive strategye. Replenishment strategyAnswer: cDifficulty: Easy11. Which of the following is not a component of facilities decisions?a. Locationb. Capacityc. Operations methodologyd. Warehousing methodologye. All of the above are components of facilities decisions.Answer: eDifficulty: Moderate12. Which of the following is not a component of facilities decisions?a. Warehousing methodologyb. Forecasting methodologyc. Operations methodologyd. Capacitye. LocationAnswer: bDifficulty: Moderate13. Which of the following statements concerning decisions regarding locationof facilities is false?a. Deciding where a company will locate its facilities constitutes alarge part of the design of a supply chain.b. A basic trade-off here is whether to centralize to gain economiesof scale or decentralize to become more responsive by beingcloser to the customer.c. Companies must also consider a host of issues related to thevarious characteristics of the local area in which the facilitymay be situated.d. All of these statements are true.e. None of these statements are true.Answer: dDifficulty: Moderate14. Which of the following is not an issue companies need to consider infacility location decisions?a. quality of workersb. product developmentc. proximity to customers and the rest of the networkd. cost of facilitye. tax effectsAnswer: bDifficulty: Moderate15. Which of the following is not an issue companies need to consider infacility location decisions?a. quality of workersb. availability of infrastructurec. proximity to customers and the rest of the networkd. cost of facilitye. All of the above are issues companies need to consider in facilitylocation decisions.Answer: eDifficulty: Moderate16. Excess capacitya. allows a facility to be very flexible and to respond to wideswings in the demands placed on it.b. costs money and therefore can decrease efficiency.c. requires proximity to customers and the rest of the network.d. both a and be. all of the aboveAnswer: dDifficulty: Moderate17. Which of the following is a characteristic of a facility with excesscapacity?a. will likely be more efficient per unit of product it producesthan one with a lot of unused capacityb. would be very flexible and to respond to wide swings in thedemands placed on itc. would be considered a high utilization facilityd. will have difficulty responding to demand fluctuationse. none of the aboveAnswer: aDifficulty: Easy18. A facility with little excess capacitya. will likely be more efficient per unit of product it producesthan one with a lot of unused capacity.b. would be considered a high utilization facility.c. will have difficulty responding to demand fluctuations.d. All of the above are true.e. None of the above are true.Answer: dDifficulty: Moderate19. Which of the following would be a characteristic of a facility with littleexcess capacity?a. allows a facility to be very flexible and to respond to wide swingsin the demands placed on itb. costs money and therefore can decrease efficiencyc. requires proximity to customers and the rest of the networkd. will likely be more efficient per unit of product it producese. none of the aboveAnswer: dDifficulty: Moderate20. Which of the following is not a warehousing methodology?a. Warehouse unit storageb. Stock keeping unit (SKU) storagec. Job lot storaged. Cross-dockinge. All of the above are warehousing methodologies.Answer: aDifficulty: Moderate21. The warehousing methodology that uses a traditional warehouse to store allof one type of product together isa. warehouse unit storage.b. stock keeping unit (SKU) storage.c. job lot storage.d. cross-docking.e. none of the aboveAnswer: bDifficulty: Moderate22. The warehousing methodology in which all the different types of productsneeded to perform a particular job or satisfy a particular type of customer are stored together isa. warehouse unit storage.b. stock keeping unit (SKU) storage.c. job lot storage.d. cross-docking.e. none of the aboveAnswer: cDifficulty: Moderate23. The following warehousing methodology is one in which goods are notactually warehoused in a facility. Instead, trucks from suppliers, each carrying a different type of product, deliver goods to a facility. There the inventory is broken into smaller lots and quickly loaded onto store-bound trucks that carry a variety of products, some from each of thesupplier trucks.a. warehouse unit storageb. stock keeping unit (SKU) storagec. job lot storaged. cross-dockinge. none of the aboveAnswer: dDifficulty: Moderate24. All of the following are components of inventory decisions excepta. cycle inventory.b. safety inventory.c. seasonal inventory.d. sourcing.e. All of the above are components of inventory decisions.Answer: eDifficulty: Easy25. All of the following are components of inventory decisions excepta. capacity.b. cycle inventory.c. safety inventory.d. seasonal inventory.e. sourcing.Answer: aDifficulty: Easy26. The average amount of inventory used to satisfy demand between receipt ofsupplier shipments is referred to asa. cycle inventory.b. safety inventory.c. seasonal inventory.d. sourcing.e. none of the aboveAnswer: aDifficulty: Moderate27. The inventory that is built up to counter predictable variability in demandis calleda. cycle inventory.b. safety inventory.c. seasonal inventory.d. sourcing.e. none of the aboveAnswer: cDifficulty: Moderate28. The inventory held in case demand exceeds expectation in order to counteruncertainty is calleda. cycle inventory.b. safety inventory.c. seasonal inventory.d. sourcing.e. none of the aboveAnswer: bDifficulty: Moderate29. The set of business processes required to purchase goods and services isknown asa. cycle inventory.b. safety inventory.c. seasonal inventory.d. sourcing.e. none of the aboveAnswer: dDifficulty: Easy30. Cycle inventory decisions involvea. how much to order for replenishment.b. how often to place orders.c. a basic trade-off between the cost of holding larger lots ofinventory and the cost of ordering product frequently.d. all of the abovee. a and b onlyAnswer: dDifficulty: Moderate31. Cycle inventory is used becausea. the world is perfectly predictable.b. demand is uncertain and may exceed expectations.c. it involves making a trade-off between the costs of having toomuch inventory and the costs of losing sales due to not havingenough inventory.d. it focuses on processes that are external to the firm.e. it focuses on processes that are internal to the firm.Answer: bDifficulty: Moderate32. Seasonal inventory should be used whena. a company can rapidly change the rate of its production system ata very low cost.b. changing the rate of production is expensive (e.g., when workersmust be hired or fired).c. adjusting to a period of low demand without incurring large costs.d. the world is perfectly predictable.e. production rate is flexible.Answer: aDifficulty: Hard33. Sourcing involvesa. deciding the tasks that will be outsourced and those that will beper-formed within the firm.b. deciding whether to source from a single supplier or a portfolioof suppliers.c. identifying the set of criterion that will be used to selectsuppliers and measure their performance.d. selecting suppliers and negotiating contracts with them.e. all of the aboveAnswer: eDifficulty: Easy34. Which of the following are key components of transportation decisions whendesigning and operating a supply chain?a. Mode of transportationb. Route and network selectionc. In-house or outsourced. all of the abovee. none of the aboveAnswer: dDifficulty: Moderate35. Which of the following are key components of transportation decisions whendesigning and operating a supply chain?a. Software selectionb. Mode of transportationc. Source selectiond. Warehouse selectione. none of the aboveAnswer: bDifficulty: Easy36. Which of the following are key components of information that must beanalyzed to increase efficiency and improve effectiveness in a supply chain?a. Push versus pullb. Coordination and information sharingc. Forecasting and aggregate planningd. Pricing and revenue managemente. all of the aboveAnswer: eDifficulty: Moderate37. Which of the following are key components of information that must beanalyzed to increase efficiency and improve effectiveness in a supply chain?a. Software selectionb. Source selectionc. Warehouse selectiond. Forecasting and aggregate planninge. none of the aboveAnswer: dDifficulty: Moderate38. When all the different stages of a supply chain work toward the objectiveof maximizing total supply chain profitability, rather than each stagedevoting itself to its own profitability without considering total supply chain profit, it is known asa. supply chain coordination.b. forecasting.c. aggregate planning.d. revenue management.e. pricing.Answer: aDifficulty: Easy39. The art and science of making projections about what future demand andconditions will be isa. supply chain coordination.b. forecasting.c. aggregate planning.d. revenue management.e. pricing.Answer: bDifficulty: Easy40. Transforming forecasts into plans of activity to satisfy the projecteddemand is known asa. supply chain coordination.b. forecasting.c. aggregate planning.d. revenue management.e. pricing.Answer: cDifficulty: Easy41. The process by which a firm decides how much to charge customers for itsgoods and services isa. supply chain coordination.b. forecasting.c. aggregate planning.d. revenue management.e. pricing.Answer: eDifficulty: Easy42. The use of differential pricing over time or customer segments to maximizeprofits from a limited set of supply chain assets isa. supply chain coordination.b. forecasting.c. aggregate planning.d. revenue management.e. pricing.Answer: dDifficulty: Moderate43. Which of the following are technologies that share and analyze informationin the supply chain?a. Electronic Data Interchange (EDI)b. Internetc. Enterprise Resource Planning (ERP)d. Supply Chain Management (SCM) softwaree. all of the aboveAnswer: eDifficulty: Easy44. Which of the following are technologies that share and analyze informationin the supply chain?a. Internetb. Enterprise Data Planning (EDP)c. Electronic Resource Interchange (ERI)d. Chain Management (CM) softwaree. none of the aboveAnswer: aDifficulty: Moderate45. Which of the following are obstacles to achieving strategic fit?a. Increasing variety of productsb. Decreasing product lifecyclesc. Increasingly demanding customersd. Fragmentation of supply chain ownershipe. all of the aboveAnswer: eDifficulty: Easy46. Which of the following are obstacles to achieving strategic fit?a. Difficulty executing new strategiesb. Globalizationc. Increasingly demanding customersd. Fragmentation of supply chain ownershipe. all of the aboveAnswer: eDifficulty: Moderate47. Which of the following is not an obstacle to achieving strategic fit?a. Increasing variety of productsb. Decreasing product lifecyclesc. Increasingly demanding customersd. Consolidation of supply chain ownershipe. none of the aboveAnswer: dDifficulty: ModerateEssay/Problems1. List and define the four major drivers of supply chain performance.Answer: Facilities are the places in the supply chain network whereproduct is stored, assembled, or fabricated. The two major types offacilities are production sites and storage sites.Inventory is all raw materials, work in process, and finished goodswithin a supply chain. Inventory is an important supply chain driverbecause changing inventory policies can dramatically alter the supply chain’s efficiency and responsiveness.Transportation entails moving inventory from point to point in thesupply chain. Transportation can take the form of many combinations of modes and routes.Information consists of data and analysis concerning facilities,inventory, transportation, and customers throughout the supply chain.Information is potentially the biggest driver of performance in thesupply chain as it directly affects each of the other drivers.Difficulty: Moderate2. Explain the supply chain decision-making framework and the role of thefour major drivers.Answer: The goal of a supply chain strategy is to strike the balancebetween responsiveness and efficiency, resulting in a strategic fit with the competitive strategy. To reach this goal, a company uses the foursupply chain drivers discussed earlier. For each of the individualdrivers, supply chain managers must make a trade-off between efficiency and responsiveness. The combined impact of these four drivers thendetermines the responsiveness and efficiency of the entire supply chain.Most companies begin with a competitive strategy and then decide whattheir supply chain strategy ought to be. The supply chain strategydetermines how the supply chain should perform with respect toefficiency and responsiveness. The supply chain must then use the supply chain drivers to reach the performance level the supply chain strategydictates.Difficulty: Moderate3. Explain the basic trade-off between responsiveness and efficiency foreach of the major drivers of supply chain performance.Answer: The fundamental trade-off when making facilities decisions isbetween the cost of the number, location, and type of facilities(efficiency) and the level of responsiveness that these facilitiesprovide the company’s customers.The fundamental trade-off when making inventory decisions is betweenresponsiveness and efficiency. Increasing inventory will generally make the supply chain more responsive to the customer. This choice, however, comes at a cost as the added inventory decreases efficiency. Therefore,a supply chain manager can use inventory as one of the drivers forreaching the level of responsiveness and efficiency the competitivestrategy targets.The fundamental trade-off for transportation is between the cost oftransporting a given product (efficiency) and the speed with which that product is transported (responsiveness). The transportation choiceinfluences other drivers such as inventory and facilities. When supplychain managers think about making transportation decisions, they framethe decision in terms of this trade-off.Good information systems can help a firm improve both its responsiveness and efficiency. The information driver is used to improve theperformance of other drivers and the use of information is based on the strategic position the other drivers support. Accurate information canhelp a firm improve efficiency by decreasing inventory andtransportation costs. Accurate information can improve responsiveness by helping a supply chain better match supply and demand.Difficulty: Moderate4. Explain the role of each of the major drivers of supply chainperformance.Answer: Facilities are the where of the supply chain if we think ofinventory as what is being passed along the supply chain andtransportation as how it is passed along. They are the locations to orfrom which the inventory is transported. Within a facility, inventory is either processed or transformed into another state (manufacturing) or it is stored before being shipped to the next stage (warehousing).Inventory exists in the supply chain because of a mismatch betweensupply and demand. An important role that inventory plays in the supplychain is to increase the amount of demand that can be satisfied byhaving product ready and available when the customer wants it. Anothersignificant role inventory plays is to reduce cost by exploiting anyeconomies of scale that may exist during both production anddistribution. Inventory is spread throughout the supply chain from rawmaterials to work in process to finished goods that suppliers,manufacturers, distributors, and retailers hold.Inventory is a major source of cost in a supply chain and it has a hugeimpact on responsiveness. The location and quantity of inventory canmove the supply chain from one end of the responsiveness spectrum to the other.Inventory also has a significant impact on the material flow time in asupply chain. Material flow time is the time that elapses between thepoint at which Another important area where inventory has a significantimpact is throughput.Inventory and flow time are synonymous in a supply chain. Managersshould use actions that lower the amount of inventory needed withoutincreasing cost or reducing responsiveness, because reduced flow timecan be a significant advantage in a supply chain.Transportation moves product between different stages in a supply chain.Like the other supply chain drivers, transportation has a large impacton both responsiveness and efficiency. Faster transportation, whether in the form of different modes of transportation or different amounts being transported, allows a supply chain to be more responsive but reduces its efficiency. The type of transportation a company uses also affects theinventory and facility locations in the supply chain.Information could be overlooked as a major supply chain driver becauseit does not have a physical presence. Information, however, deeplyaffects every part of the supply chain. Its impact is easy tounderestimate as information affects a supply chain in many differentways. Information serves as the connection between the supply chain’svarious stages, allowing them to coordinate and bring about many of thebenefits of maximizing total supply chain profitability. Information is also crucial to the daily operations of each stage in a supply chain. For instance, a production scheduling system uses information on demand to create a schedule that allows a factory to produce the right products in an efficient manner. A warehouse management system uses information to create visibility of the warehouse’s inventory. The company can then use this information to determine whether new orders can be filled.Difficulty: Hard5. Explain the role of each of the major drivers of supply chainperformance in the competitive strategy.Answer: Facilities and their corresponding capacities to perform theirfunctions are a key driver of supply chain performance in terms ofresponsiveness and efficiency. For example, companies can gain economies of scale when a product is manufactured or stored in only one location;this centralization increases efficiency. The cost reduction, however,comes at the expense of responsiveness, as many of a company’scustomers may be located far from the production facility. The oppositeis also true. Locating facilities close to customers increases thenumber of facilities needed and consequently reduces efficiency. If thecustomer demands and is willing to pay for the responsiveness thathaving numerous facilities adds, however, then this facilities decisionhelps meet the company’s competitive strategy goals.Inventory plays a significant role in a supply chain’s ability tosupport a firm’s competitive strategy. If a firm’s competitivestrategy requires a very high level of responsiveness, a company can use inventory to achieve this responsiveness by locating large amounts ofinventory close to the customer. Conversely, a company can also useinventory to make itself more efficient by reducing inventory throughcentralized stocking. The latter strategy would support a competitivestrategy of being a low-cost producer. The trade-off implicit in theinventory driver is between the responsiveness that results from moreinventory and the efficiency that results from less inventory.The role of transportation in a company’s competitive strategy figuresprominently when the company is considering the target customer’s needs.If a firm’s competitive strategy targets a customer that demands a very high level of responsiveness, and that customer is willing to pay forthis responsiveness, then a firm can use transportation as one driverfor making the supply chain more responsive. The opposite is true aswell. If a company’s competitive strategy targets customers whose maindecision criterion is price, then the company can use transportation tolower the cost of the product at the expense of responsiveness. As acompany may use both inventory and transportation to increaseresponsiveness or efficiency, the optimal decision for the company often means finding the right balance between the two.。
（完整版）供应链管理_第三版_Unit1_习题与答案
（完整版）供应链管理_第三版_Unit1_习题与答案Chapter 1Understanding the Supply ChainTrue/False1. A supply chain includes only the organizations directly involved in supplyingcomponents needed for manufacturing.Answer: FalseDifficulty: Moderate2. A supply chain could be more accurately described as a supply network orsupply web.Answer: TrueDifficulty: Moderate3. The objective of every supply chain is to maximize the overall value generated.Answer: TrueDifficulty: Easy4. Every supply chain must include all 5 stages.Answer: FalseDifficulty: Easy5. The cycle view of a supply chain holds that the processes in a supply chain aredivided into a series of activities performed at the interface between successivestages.Answer: TrueDifficulty: Moderate6. The push/pull view of a supply chain holds that theprocesses in a supply chainare divided into 2 categories depending on whether they are initiated in response to or in anticipation of customer orders.Answer: TrueDifficulty: Easy7. The objective of customer order entry is to maintain a record of product receiptand complete payment.Answer: FalseDifficulty: Hard8. The replenishment cycle occurs at the retailer/distributor interface.Answer: TrueDifficulty: Hard9. The manufacturing cycle occurs at the manufacturer/supplier interface.Answer: FalseDifficulty: Moderate10. The procurement cycle occurs at the manufacturer/supplier interface.Answer: TrueDifficulty: Easy11. The cycle view of the supply chain is useful when considering operationaldecisions, because it specifies the roles and responsibilities of each member of the supply chain.Answer: TrueDifficulty: Moderate12. The push/pull view of the supply chain is useful when considering strategicdecisions relating to supply chain design, because it categorizes processesbased on whether they are initiated in response to or in anticipation of customer orders.Answer: TrueDifficulty: Moderate13. Pull processes may also be referred to as reactive processes.Answer: TrueDifficulty: Easy14. Pull processes may also be referred to as speculative processes.Answer: FalseDifficulty: Easy15. All supply chain activities within a firm belong to one of three macro processes –CRM, ISCM and SRM.Answer: TrueDifficulty: Easy16. There is a close connection between the design and management of supplychain flows and the success of a supply chain.Answer: TrueDifficulty: EasyEssay/Problems1. Explain the 3 decision phases (categories) that must be made in a successfulsupply chain.Answer: The 3 decision phases that occur within a supply chain are supply chain strategy (or design), supply chain planningand supply chain operation. Decisions relate to the flow of information, product and funds. The difference between categories depends upon the frequency of each decision and the time frame over which it has an impact. During the supply chain strategy phase, a companydetermines what the chain’s configurations will be, how resources will beallocated, and what processes each stage will perform. This will establish thestructure of the supply chain for several years. Supply chain planning deals withdecisions with a time frame from 3 months up to a year. The planning phasemust work within the constraints established in the strategy phase. Planningdecisions include which markets to supply from which locations, subcontractingof manufacturing, inventory policies and timing and size of marketing promotions.The supply chain operation phase operates on a weekly or daily time horizon and deals with decisions concerning individual customer orders.Difficulty: Hard答：决策的3阶段发生在一个供应链的供应链战略（或设计），供应链与供应链运作。
物流与供应链管理习题
简答题1 供应链---是围绕企业，通过对信息流、物流、资金流旳控制，从采购原材料开始，制成中间产品以及最终产品，最终由销售网络把产品运送到消费者手中，将供应商、制造商、分销商、零售商、直到最终顾客连成一种整体旳功能网链构造模式。
1b 供应链旳特性1.复杂性。
由于供应链节点企业构成旳跨度(层次)不一样，供应链往往由多种、多类型、多地区企业构成，因此供应链构造模式比一般单个企业旳构造模式更为复杂。
2.动态性。
供应链管理因企业战略和适应市场需求变化旳需要，其中旳节点企业需要动态地更新，这就使得供应链具有明显旳动态性。
3.交叉性。
节点企业可以是这个供应链旳组员，同步又是另一种供应链旳组员，众多旳供应链形成交叉构造，增长了协调管理旳难度2 横向一体化：运用企业外部资源迅速响应市场需求，本企业只抓最关键旳东西：产品方向和市场。
至于生产，只抓关键零部件旳制造。
3 供应链合作伙伴关系答：一般是指在供应链内部两个或以上独立旳组员之间形成旳一种协调关系，以保证明现某个特定旳目旳或效益，也就是供应商-制造商关系，或者称为卖主/供应商-买主关系。
4 物流管理与供应链管理旳关系1）.物流管理是指通过物流管理组织对整个物流活动进行计划、组织、指挥、监督、控制、调整工作旳总和。
物流管理是对物流旳计划——实行——评价反复进行旳。
供应链管理旳概念为：“运用计算机网络技术全面规划供应链中旳商流、物流、信息流、资金流等，并进行计划、组织、协调与控制”。
供应链管理旳重要领域有：供应，生产计划，物流，需求，战略性供应商和顾客合作伙伴关系管理，供应链产品需求预测和计划，供应链旳设计，企业内部之间物料供应与需求管理，基于供应链管理旳产品设计与制造管理、生产集成化计划、跟踪和控制，基于供应链旳顾客服务和物流管理，企业间资金流管理，基于Internet ／Intranet旳供应链交互信息管理等。
]2）.两者之间有区别也有联络。
从管理对象上观测，物流管理旳对象是物流活动和与物流活动直接有关旳其他活动。
(完整word版)供应链管理第三版Unit1习题与答案
Chapter 1Un dersta nding the Supply ChainTrue/False1. A supply cha in in cludes only the orga ni zati ons directly in volved in suppl yingcomp onents n eeded for manu facturi ng.An swer: FalseDifficulty: Moderate2. A supply cha in con sists of all parties in volved, directly or in direct ly, in fulfilli nga customer request.An swer: TrueDifficulty: Moderate3. A supply cha in could be more accurately described as a supply n etwork orsupply web.An swer: TrueDifficulty: Moderate4. The objective of every supply cha in is to maximize the overall value gen erated.An swer: TrueDifficulty: Easy5. The objective of every supply cha in is to maximize the value gen erated for themanu facturi ng comp onent of the supply cha in.An swer: FalseDifficulty: Moderate6. Every supply cha in must in clude all 5 stages.An swer: FalseDifficulty: Easy7. The cycle view of a supply cha in holds that the processes in a supply cha in aredivided into a series of activities performed at the in terface betwee n successivestages.An swer: TrueDifficulty: Moderate8. The cycle view of a supply cha in holds that the processes in a supply cha in aredivided into 2 categories depe nding on whether they are in itiated in resp onse to or in an ticipati on of customer orders.An swer: FalseDifficulty: Moderate9. The push/pull view of a supply chain holds that the processes in a supply chainare divided into 2 categories depending on whether they are initiated in response to or in anticipation of customer orders.Answer: True Difficulty: Easy10. The push/pull view of a supply chain holds that the processes in a supply chainare divided into a series of activities performed at the interface betweensuccessive stages. Answer: False Difficulty: Easy11. The objective of the customer arrival process is to maximize the conversion ofcustomer arrivals to customer orders. Answer: True Difficulty: Moderate12. The objective of the customer arrival process is to ensure that orders are quicklyand accurately entered and communicated to other affected supply chainprocesses. Answer: False Difficulty: Moderate13. The objective of customer order entry is to ensure that orders are quickly andaccurately entered and communicated to other affected supply chain processes.Answer: True Difficulty: Moderate14. The objective of customer order entry is to maintain a record of product receiptand complete payment. Answer: False Difficulty: Hard15. The replenishment cycle occurs at the retailer/distributor interface.Answer: True Difficulty: Hard16. The replenishment cycle occurs at the distributor/manufacturer interface.Answer: FalseDifficulty: Hard17. The replenishment cycle is initiated when a supermarket runs out of stock of aparticular item. Answer: True Difficulty: Hard18. The replenishment cycle is initiated when customers load items intended forpurchase into their carts.Answer: FalseDifficulty: Hard19. The manufacturing cycle occurs at the distributor/manufacturer interface.Answer: True Difficulty: Moderate20. The manufacturing cycle occurs at the manufacturer/supplier interface.Answer: False Difficulty: Moderate21. The production scheduling process in the manufacturing cycle is similar to theorder entry process in the replenishment cycle. Answer: True Difficulty: Hard 22. The production scheduling process in the manufacturing cycle is similar to theorder fulfillment process in the replenishment cycle.Answer: FalseDifficulty: Hard23. The procurement cycle occurs at the manufacturer/supplier interface.Answer: True Difficulty: Easy24. The procurement cycle occurs at the retailer/distributor interface.Answer: FalseDifficulty: Easy25. The cycle view of the supply chain is useful when considering operationaldecisions, because it specifies the roles and responsibilities of each member ofthe supply chain. Answer: True Difficulty: Moderate26. The cycle view of the supply chain is useful when considering operationaldecisions, because it categorizes processes based on whether they are initiatedin response to or in anticipation of customer orders.Answer: FalseDifficulty: Moderate27. The push/pull view of the supply chain is useful when considering strategicdecisions relating to supply chain design, because it categorizes processes based on whether they are initiated in response to or in anticipation of customer orders.Answer: TrueDifficulty: Moderate28. The push/pull view of the supply chain is useful when considering strategicdecisions relating to supply chain design, because it specifies the roles andresponsibilities of each member of the supply chain. Answer: False Difficulty:Moderate29. Pull processes may also be referred to as reactive processes. An swer: TrueDifficulty: Easy30. Pull processes may also be referred to as speculative processes. An swer:FalseDifficulty: Easy31. Push processes may also be referred to as speculative processes. An swer:TrueDifficulty: Easy32. Push processes may also be referred to as reactive processes. An swer:FalseDifficulty: Easy33. All supply cha in activities within a firm bel ong to one of three macroprocesses CRM, ISCM and SRM.An swer: TrueDifficulty: Easy34. There is a close conn ecti on betwee n the desig n and man ageme nt ofsupply cha in flows and the success of a supply cha in.An swer: TrueDifficulty: EasyMultiple Choice1. Which of the following is not a stage within a typical supply chain?a. Customersb. Retailersc. Wholesalers/Distributorsd. Manu facturerse. All of the above are stages withi n a typical supply cha in.An swer: eDifficulty: Easy2.Which of the following is not a stage within a typical supply chain?a. Customersb. Retailersc. Wholesalers/Distributorsd. Mercha ndiserse. Comp onen t/Raw material suppliersAn swer: dDifficulty: Easy3. Supply chain profitability isa. not correlated to the value generated by the various stages of the supplychain.b.c. the total profit to be shared across all supply chain stages.the difference between the revenue generated from the customer and the overall cost across the supply chain.d. e. the total revenue generated by the distributor stage of the supply chain. b and c onlyAnswer: eDifficulty: Difficult4. Successful supply chain management requires which of the following decision phases?a. b.c.d.e. supply chain strategy/design supply chain planning supply chain operation all of the above a and b onlyAnswer: dDifficulty: Moderate5. The decision phases in a supply chain includea. b.c.d.e. production scheduling. customer relationship management. supply chain operation.supply chain orientation. all of the aboveAnswer: cDifficulty: Moderate6. The cycle view of a supply chain holds thata. b. the processes in a supply chain are divided into 2 categories. theprocesses in a supply chain are divided into a series of activitiesperformed at the interface between successive stages.c. all processes in a supply chain are initiated in response to a customerorder.d. all processes in a supply chain are performed in anticipation of customerorders.e. None of the above are true.Answer: bDifficulty: Moderate7. The push/pull view of a supply chain holds thata. the processes in a supply chain are divided into a series of activitiesperformed at the interface between successive stages.b. all processes in a supply chain are initiated in response to a customerorder.c. all response in a supply chain are performed in anticipation of customerorders.d. the processes in a supply chain are divided into 2 categories dependingon whether they are initiated in response to or in anticipation of customerorders.e. None of the above are true.Answer: d Difficulty: Moderate8. Which of the following is not a cycle in the supply chain cycle view?a. Analysis cycleb. Customer order cyclec. Replenishment cycled. Manufacturing cyclee. Procurement cycleAnswer: aDifficulty: Moderate9. Which of the following is not a cycle in the supply chain cycle view?a. Customer order cycleb. Replenishment cyclec. Manufacturing cycled. Procurement cyclee. All of the above are part of the supply chain cycle view.Answer: eDifficulty: Moderate10. The customer order cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: aDifficulty: Easy11. Which of the following is not a process in the customer order cycle?a. Customer arrivalb. Customer qualificationc. Customer order entryd. Customer order fulfillmente. Customer order receivingAnswer: bDifficulty: Moderate12. Customer arrival refers toa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: aDifficulty: Moderate13. The objective of the customer arrival process is toa. get the correct orders to customers by the promised due date at thelowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicatedto other affected supply chain processes.e. none of the aboveAnswer: cDifficulty: Easy14. Customer order entry isa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: bDifficulty: Moderate15. The objective of customer order entry is toa. get the correct orders to customers by the promised due date at thelowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicatedto other affected supply chain processes.e. none of the aboveAnswer: dDifficulty: Easy16. Customer order fulfillment refers toa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: cDifficulty: Moderate17. The objective of customer order fulfillment is toa. get the correct orders to customers by the promised due date at the lowestpossible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicatedto other affected supply chain processes.e. none of the aboveAnswer: aDifficulty: Easy18. Customer order receiving isa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocates product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: dDifficulty: Moderate19. The replenishment cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: bDifficulty: Easy20. The processes involved in the replenishment cycle includea. retail order receiving.b. retail order entry.c. retail order trigger.d. retail order fulfillmente. all of the aboveAnswer: eDifficulty: Moderate21. The processes included in the replenishment cycle include all of the followingexcepta. retail order receiving.b. retail order entry.c. retail order trigger.d. retail order fulfillmente. none of the aboveAnswer: eDifficulty: Moderate22.The processes included in the replenishment cycle include a. order arrival.b. production scheduling.c. retail trigger.d. manufacturing.e. receiving.Answer: cDifficulty: Moderate23.The replenishment cycle is initiated whena. the customer walks into the supermarket.b. the customer calls a mail order telemarketing center.c. customers load items intended for purchase into their carts.d. a supermarket runs out of stock of a particular item.e. a product is received into stock at a store.Answer: dDifficulty: Hard24.The manufacturing cycle occurs at the a. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the above Answer: cDifficulty: Easy25.The processes involved in the manufacturing cycle include a. receiving.b. manufacturing and shipping.c. production scheduling.d. order arrival.e. all of the aboveAnswer: eDifficulty: Moderate26.The processes involved in the manufacturing cycle include a. order trigger.b. production scheduling.c. order fulfillment.d. order entry.e. manufacturing order analysis.Answer: bDifficulty: Moderate27. The production scheduling process in the manufacturing cycle is similar to thea. order receiving process in the replenishment cycle.b. order fulfillment process in the replenishment cycle.c. order entry process in the replenishment cycle.d. order trigger process in the replenishment cycle.e. none of the aboveAnswer: cDifficulty: Hard28. The manufacturing and shipping process in the manufacturing cycle is equivalentto thea. order receiving process in the replenishment cycle.b. order fulfillment process in the replenishment cycle.c. order entry process in the replenishment cycle.d. order trigger process in the replenishment cycle.e. none of the aboveAnswer: b Difficulty: Hard29. The procurement cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: d Difficulty: Easy30. The relationship between the manufacturer and supplier during the procurementcycle is very similar to the relationship betweena. customer and retailer.b. retailer and distributor.c. retailer and manufacturer.d. distributor and manufacturer.e. manufacturer and customer.Answer: dDifficulty: Moderate31. The cycle view of the supply chain is useful when considering operationaldecisions, becausea. it categorizes processes based on whether they are initiated in responseto or in anticipation of customer orders.b. it specifies the roles and responsibilities of each member of the supplychain.c. processes are identified as either reactive or speculative.d. it focuses on processes that are external to the firm.e. it focuses on processes that are internal to the firm.Answer: bDifficulty: Hard32. The push/pull view of the supply chain is useful when considering strategicdecisions relating to supply chain design, becausea. it categorizes processes based on whether they are initiated in responseto or in anticipation of customer orders.b. it specifies the roles and responsibilities of each member of the supplychain.c. it clearly defines the processes involved and the owners of each process.d. it focuses on processes that are external to the firm.e. it focuses on processes that are internal to the firm.Answer: aDifficulty: Hard33. Which of the following statements about pull processes is accurate?a. May also be referred to as speculative processes.b. Execution is initiated in anticipation of customer orders.c. At the time of execution, demand must be forecast.d. May also be referred to as reactive processes.e. None of the above are accurate.Answer: dDifficulty: Easy34. Which of the following is not an accurate statement about pull processes?a. May also be referred to as speculative processes.b. Execution is initiated in response to a customer order.c. At the time of execution, demand is known with certainty.d. May also be referred to as reactive processes.e. All of the above are accurate. Answer: aDifficulty: Easy35. Which of the following statements about push processes is accurate?a. May also be referred to as speculative processes.b. Execution is initiated in response to customer orders.c. At the time of execution, demand is known with certainty.d. May also be referred to as reactive processes.e. None of the above are accurate.Answer: aDifficulty: Easy36. Which of the following is not an accurate statement about push processes?a. May also be referred to as speculative processes.b. Execution is initiated in anticipation of customer orders.c. At the time of execution, demand must be forecast.d. May also be referred to as reactive processes.e. All of the above are accurate. Answer: dDifficulty: Easy37. Supply chain macro processes include which of the following?a. Customer Relationship Management (CRM)b. Internal Supply Chain Management (ISCM)c. Supplier Relationship Management (SRM)d. all of the abovee. none of the aboveAnswer: dDifficulty: Easy38. Supply chain macro processes include which of the following?39.39.40.40.41.41.42.42.43.43. a.b.c.d.e.Internal Relationship Management (IRM)Customer Relationship Management (CRM)External Relationship Management (ERM) SupplyChain Relationship Management (SCRM) none ofthe aboveAnswer: bDifficulty: ModerateSupply chain macro processes include which of the following? a. Internal Relationship Management (IRM)b. External Relationship Management (ERM)c. Supplier Relationship Management (SRM)d. Supply Chain Relationship Management (SCRM)e. none of the aboveAnswer: cDifficulty: ModerateActivities involved in the Customer Relationship Management (CRM) macro process includea. planning of internal production and storage.b. order fulfillment.c. marketing.d. supply planning.e. demand planning. Answer: cDifficulty: HardActivities involved in the Customer Relationship Management (CRM) macro process include all of the following excepta. demand planning.b. marketing.c. sales.d. order management.e. call center management.Answer: a Difficulty: HardActivities involved in the Internal Supply Chain Management (ISCM) macro process includea. marketing.b. order fulfillment.c. sales.d. order management.e. call center management.Answer: b Difficulty: HardActivities involved in the Internal Supply Chain Management (ISCM) macro process include all of the following excepta. planning of internal production and storage.b. order fulfillment.c. supply pla nning.d. dema nd pla nning.e. order man ageme nt. An swer: eDifficulty: Hard44.Activities in volved in the Supplier Relati on ship Man ageme nt (SRM)macro process in cludea. pla nning of in ter nal product ion and storage.b. order fulfillme nt.c. supply pla nning.d. supplier evaluati on a ndselect ion.e. order man ageme nt.An swer: dDifficulty: Moderate45. Activities in volved in the Supplier Relati on ship Man ageme nt (SRM)macro process in clude all of the follow ing excepta. n egotiati on of supply terms.b. desig n collaborati on.c. supply pla nning.d. supplier evaluati on and select ion.e. supply collaborati on.An swer: cDifficulty: Hard46.The phe nomenal success of 7-Eleve n Japa n is attributed toa. being in the right place at the right time.b. its supply cha in desig n and man ageme nt ability.c. hav ing 9000 locati ons.d. serv ing fresh food.e. none of the aboveAn swer: bDifficulty: Moderate47.A key issue facing Toyota isa. develop ing an in ter net market ing system.b. whether to specialize in a particular market.c. desig n of its global producti on and distributi on n etwork.d. how to impleme nt model cha nges.e. all of the aboveAn swer: cDifficulty: HardEssav/ProblemsExpla in the 3 decisi on phases (categories) that must be made in a successful 1.supply cha in.Answer : The 3 decision phases that occur within a supply chain are supply chain strategy (or design), supply chain planning and supply chain operation. Decisions relate to the flow of information, product and funds. The difference betweencategories depends upon the frequency of each decision and the time frame over which it has an impact. During the supply chain strategy phase, a companydetermines what the chain ' s configurations will be, how resources will beallocated, and what processes each stage will perform. This will establish thestructure of the supply chain for several years. Supply chain planning deals withdecisions with a time frame from 3 months up to a year. The planning phase must work within the constraints established in the strategy phase. Planning decisionsinclude which markets to supply from which locations, subcontracting ofmanufacturing, inventory policies and timing and size of marketing promotions.The supply chain operation phase operates on a weekly or daily time horizon and deals with decisions concerning individual customer orders.Difficulty: Hard2. Describe the cycle view of the processes within a supply chain.Answer: The cycle view divides the supply chain into a series of 4 cycles between the 5 different stages of a supply chain. The cycles are the customer order cycle,replenishment cycle, manufacturing cycle and procurement cycle. The customerorder cycle occurs at the customer/retailer interface and includes all processesdirectly involved in receiving and filling the customer. The replenishment cycleoccurs at the retailer/distributor interface and includes all processes involved inreplenishing retailer inventory. The manufacturing cycle typically occurs at thedistributor/manufacturer (or retailer/manufacturer) interface and includes allprocesses involved in replenishing distributor (or retailer) inventory. Theprocurement cycle occurs at the manufacturer/supplier interface and includes allprocesses necessary to ensure that the materials are available for manufacturing according to schedule.Difficulty: Moderate3. Explain the push/pull view of the processes within a supply chain.Answer: The push/pull view of the supply chain divides supply chain processesinto two categories based on whether they are executed in response to acustomer order or in anticipation of customer orders. Pull processes are initiatedin response to a customer order. Push processes are initiated and performed inanticipation of customer orders. The push/pull boundary separates pushprocesses from pull processes. This view is very useful when consideringstrategic decisions relating to supply chain design, because it forces a moreglobal consideration of supply chain processes as they relate to the customer.Difficulty: Moderate4. Explain the three macro processes within a supply chain.Answer: All processes within a supply chain can be classified into three macroprocesses which are Customer Relationship Management (CRM), Internal Supply Chain Management (ISCM), and Supplier Relationship Management (SRM).Customer Relationship Management (CRM) includes all processes that focus onthe interface between the firm and its customers such as marketing, sales, callcenter management and order management. Internal Supply Chain Management (ISCM) includes all processes that are internal to the firm such as preparation ofdemand and supply plans, preparation of inventory management policies, orderfulfillment and planning of capacity. Supplier Relationship Management (SRM)includes all processes that focus on the interface between a firm and its suppliers such as evaluation and selection of suppliers, negotiation of supply terms andcommunication regarding new products and orders.Difficulty: Moderate5. Explain why supply chain flows are important.Answer: Supply chain flows are important, because there is a close connectionbetween the design and management of supply chain flows (product, information, and cash) and the success of a supply chain. The success of many companiescan be directly traced to the design and management of an appropriate supplychain. The failure of many businesses can be linked directly to their inability toeffectively design and manage supply chain flows.Difficulty: Moderate。
供应链管理-第三版-Unit1-习题与答案
供应链管理-第三版-Unit1-习题与答案Chapter 1Understanding the Supply ChainTrue/False1. A supply chain includes only the organizations directly involved insupplying components needed for manufacturing.Answer: FalseDifficulty: Moderate2. A supply chain consists of all parties involved, directly or indirectly,in fulfilling a customer request.Answer: TrueDifficulty: Moderate3. A supply chain could be more accurately described as a supply network orsupply web.Answer: TrueDifficulty: Moderate4. The objective of every supply chain is to maximize the overall valuegenerated.Answer: TrueDifficulty: Easy5. The objective of every supply chain is to maximize the value generatedfor the manufacturing component of the supply chain.Answer: FalseDifficulty: Moderate6. Every supply chain must include all 5 stages.Answer: FalseDifficulty: Easy7. The cycle view of a supply chain holds that the processes in a supplychain are divided into a series of activities performed at the interface between successive stages. Answer: TrueDifficulty: Moderate8. The cycle view of a supply chain holds that the processes in a supplychain are divided into 2 categories depending on whether they areinitiated in response to or in anticipation of customer orders.Answer: FalseDifficulty: Moderate9. The push/pull view of a supply chain holds that the processes in asupply chain are divided into 2 categories depending on whether they are initiated in response to or in anticipation of customer orders.Answer: TrueDifficulty: Easy10. The push/pull view of a supply chain holds that the processes in asupply chain are divided into a series of activities performed at theinterface between successive stages.Answer: FalseDifficulty: Easy11. The objective of the customer arrival process is to maximize theconversion of customer arrivals to customer orders.Answer: TrueDifficulty: Moderate12. The objective of the customer arrival process is to ensure that ordersare quickly and accurately entered and communicated to other affectedsupply chain processes.Answer: FalseDifficulty: Moderate13. The objective of customer order entry is to ensure that orders arequickly and accurately entered and communicated to other affected supply chain processes.Answer: TrueDifficulty: Moderate14. The objective of customer order entry is to maintain a record of productreceipt and complete payment.Answer: FalseDifficulty: Hard15. The replenishment cycle occurs at the retailer/distributor interface.Answer: TrueDifficulty: Hard16. The replenishment cycle occurs at the distributor/manufacturer interface.Answer: FalseDifficulty: Hard17. The replenishment cycle is initiated when a supermarket runs out ofstock of a particular item.Answer: TrueDifficulty: Hard18. The replenishment cycle is initiated when customers load items intendedfor purchase into their carts.Answer: FalseDifficulty: Hard19. The manufacturing cycle occurs at the distributor/manufacturer interface.Answer: TrueDifficulty: Moderate20. The manufacturing cycle occurs at the manufacturer/supplier interface.Answer: FalseDifficulty: Moderate21. The production scheduling process in the manufacturing cycle is similarto the order entry process in the replenishment cycle.Answer: TrueDifficulty: Hard22. The production scheduling process in the manufacturing cycle is similarto the order fulfillment process in the replenishment cycle.Answer: FalseDifficulty: Hard23. The procurement cycle occurs at the manufacturer/supplier interface.Answer: TrueDifficulty: Easy24. The procurement cycle occurs at the retailer/distributor interface.Answer: FalseDifficulty: Easy25. The cycle view of the supply chain is useful when consideringoperational decisions, because it specifies the roles andresponsibilities of each member of the supply chain.Answer: TrueDifficulty: Moderate26. The cycle view of the supply chain is useful when consideringoperational decisions, because it categorizes processes based on whether they are initiated in response to or in anticipation of customer orders.Answer: FalseDifficulty: Moderate27. The push/pull view of the supply chain is useful when consideringstrategic decisions relating to supply chain design, because itcategorizes processes based on whether they are initiated in response to or in anticipation of customer orders. Answer: TrueDifficulty: Moderate28. The push/pull view of the supply chain is useful when consideringstrategic decisions relating to supply chain design, because itspecifies the roles and responsibilities of each member of the supplychain.Answer: FalseDifficulty: Moderate29. Pull processes may also be referred to as reactive processes.Answer: TrueDifficulty: Easy30. Pull processes may also be referred to as speculative processes.Answer: FalseDifficulty: Easy31. Push processes may also be referred to as speculative processes.Answer: TrueDifficulty: Easy32. Push processes may also be referred to as reactive processes.Answer: FalseDifficulty: Easy33. All supply chain activities within a firm belong to one of three macroprocesses – CRM, ISCM and SRM.Answer: TrueDifficulty: Easy34. There is a close connection between the design and management of supplychain flows and the success of a supply chain.Answer: TrueDifficulty: EasyMultiple Choice1. Which of the following is not a stage within a typical supply chain?a. Customersb. Retailersc. Wholesalers/Distributorsd. Manufacturerse. All of the above are stages within a typical supply chain. Answer: eDifficulty: Easy2. Which of the following is not a stage within a typical supply chain?a. Customersb. Retailersc. Wholesalers/Distributorsd. Merchandiserse. Component/Raw material suppliersAnswer: dDifficulty: Easy3. Supply chain profitability isa. not correlated to the value generated by the various stages ofthe supply chain.b. the total profit to be shared across all supply chain stages.c. the difference between the revenue generated from the customer and the overall cost across the supply chain.d. the total revenue generated by the distributor stage of thesupply chain.e. b and c onlyAnswer: eDifficulty: Difficult4. Successful supply chain management requires which of the following decision phases?a. supply chain strategy/designb. supply chain planningc. supply chain operationd. all of the abovee. a and b onlyAnswer: dDifficulty: Moderate5. The decision phases in a supply chain includea. production scheduling.b. customer relationship management.c. supply chain operation.d. supply chain orientation.e. all of the aboveAnswer: cDifficulty: Moderate6. The cycle view of a supply chain holds thata. the processes in a supply chain are divided into 2 categories.b. the processes in a supply chain are divided into a series of activities performed at the interface between successive stages.c. all processes in a supply chain are initiated in response to a customer order.d. all processes in a supply chain are performed in anticipation of customer orders.e. None of the above are true.Answer: bDifficulty: Moderate7. The push/pull view of a supply chain holds thata. the processes in a supply chain are divided into a series of activities performed at the interface between successive stages.b. all processes in a supply chain are initiated in response to a customer order.c. all response in a supply chain are performed in anticipation of customer orders.d. the processes in a supply chain are divided into 2 categories depending on whether they are initiated in response to or in anticipation of customer orders.e. None of the above are true.Answer: dDifficulty: Moderate8. Which of the following is not a cycle in the supply chain cycle view?a. Analysis cycleb. Customer order cyclec. Replenishment cycled. Manufacturing cyclee. Procurement cycleAnswer: aDifficulty: Moderate9. Which of the following is not a cycle in the supply chain cycle view?a. Customer order cycleb. Replenishment cyclec. Manufacturing cycled. Procurement cyclee. All of the above are part of the supply chain cycle view.Answer: eDifficulty: Moderate10. The customer order cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: aDifficulty: Easy11. Which of the following is not a process in the customer order cycle?a. Customer arrivalb. Customer qualificationc. Customer order entryd. Customer order fulfillmente. Customer order receivingAnswer: bDifficulty: Moderate12. Customer arrival refers toa. the point in time when the customer has access to choices and makes a decision regarding a purchase.b. the customer informing the retailer of what they want to purchase and the retailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: aDifficulty: Moderate13. The objective of the customer arrival process is toa. get the correct orders to customers by the promised due date at the lowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicated to other affected supply chain processes.e. none of the aboveAnswer: cDifficulty: Easy14. Customer order entry isa. the point in time when the customer has access to choices and makes a decision regarding a purchase.b. the customer informing the retailer of what they want to purchase and the retailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takes ownership.e. none of the aboveAnswer: bDifficulty: Moderate15. The objective of customer order entry is toa. get the correct orders to customers by the promised due date at the lowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicated to other affected supply chain processes.e. none of the aboveAnswer: dDifficulty: Easy16. Customer order fulfillment refers toa. the point in time when the customer has access to choices and makes a decision regarding a purchase.b. the customer informing the retailer of what they want to purchase and the retailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takes ownership.e. none of the aboveAnswer: cDifficulty: Moderate17. The objective of customer order fulfillment is toa. get the correct orders to customers by the promised due date at the lowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicated to other affected supply chain processes.e. none of the aboveAnswer: aDifficulty: Easy18. Customer order receiving isa. the point in time when the customer has access to choices and makes a decision regarding a purchase.b. the customer informing the retailer of what they want to purchase and the retailer allocates product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takes ownership.e. none of the aboveAnswer: dDifficulty: Moderate19. The replenishment cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: bDifficulty: Easy20. The processes involved in the replenishment cycle includea. retail order receiving.b. retail order entry.c. retail order trigger.d. retail order fulfillment.e. all of the aboveAnswer: eDifficulty: Moderate21. The processes included in the replenishment cycle include all of the following excepta. retail order receiving.b. retail order entry.c. retail order trigger.d. retail order fulfillment.e. none of the aboveAnswer: eDifficulty: Moderate22. The processes included in the replenishment cycle includea. order arrival.b. production scheduling.c. retail trigger.d. manufacturing.e. receiving.Answer: cDifficulty: Moderate23. The replenishment cycle is initiated whena. the customer walks into the supermarket.b. the customer calls a mail order telemarketing center.c. customers load items intended for purchase into their carts.d. a supermarket runs out of stock of a particular item.e. a product is received into stock at a store.Answer: dDifficulty: Hard24. The manufacturing cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: cDifficulty: Easy25. The processes involved in the manufacturing cycle includea. receiving.b. manufacturing and shipping.c. production scheduling.d. order arrival.e. all of the aboveAnswer: eDifficulty: Moderate26. The processes involved in the manufacturing cycle includea. order trigger.b. production scheduling.c. order fulfillment.d. order entry.e. manufacturing order analysis.Answer: bDifficulty: Moderate27. The production scheduling process in the manufacturing cycle is similar to thea. order receiving process in the replenishment cycle.b. order fulfillment process in the replenishment cycle.c. order entry process in the replenishment cycle.d. order trigger process in the replenishment cycle.e. none of the aboveAnswer: cDifficulty: Hard28. The manufacturing and shipping process in the manufacturing cycle is equivalent to thea. order receiving process in the replenishment cycle.b. order fulfillment process in the replenishment cycle.c. order entry process in the replenishment cycle.d. order trigger process in the replenishment cycle.e. none of the aboveAnswer: bDifficulty: Hard29. The procurement cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: dDifficulty: Easy30. The relationship between the manufacturer and supplier during the procurement cycle is very similar to the relationship betweena. customer and retailer.b. retailer and distributor.c. retailer and manufacturer.d. distributor and manufacturer.e. manufacturer and customer.Answer: dDifficulty: Moderate31. The cycle view of the supply chain is useful when considering operational decisions, becausea. it categorizes processes based on whether they are initiated inresponse to or in anticipation of customer orders.b. it specifies the roles and responsibilities of each member of the supply chain.c. processes are identified as either reactive or speculative.d. it focuses on processes that are external to the firm.e. it focuses on processes that are internal to the firm.Answer: bDifficulty: Hard32. The push/pull view of the supply chain is useful when considering strategic decisions relating to supply chain design, becausea. it categorizes processes based on whether they are initiated in response to or in anticipation of customer orders.b. it specifies the roles and responsibilities of each member of the supply chain.c. it clearly defines the processes involved and the owners of each process.d. it focuses on processes that are external to the firm.e. it focuses on processes that are internal to the firm.Answer: aDifficulty: Hard33. Which of the following statements about pull processes is accurate?a. May also be referred to as speculative processes.b. Execution is initiated in anticipation of customer orders.c. At the time of execution, demand must be forecast.d. May also be referred to as reactive processes.e. None of the above are accurate.Answer: dDifficulty: Easy34. Which of the following is not an accurate statement about pull processes?a. May also be referred to as speculative processes.b. Execution is initiated in response to a customer order.c. At the time of execution, demand is known with certainty.d. May also be referred to as reactive processes.e. All of the above are accurate.Answer: aDifficulty: Easy35. Which of the following statements about push processes is accurate?a. May also be referred to as speculative processes.b. Execution is initiated in response to customer orders.c. At the time of execution, demand is known with certainty.d. May also be referred to as reactive processes.e. None of the above are accurate.Answer: aDifficulty: Easy36. Which of the following is not an accurate statement about push processes?a. May also be referred to as speculative processes.b. Execution is initiated in anticipation of customer orders.c. At the time of execution, demand must be forecast.d. May also be referred to as reactive processes.e. All of the above are accurate.Answer: dDifficulty: Easy37. Supply chain macro processes include which of the following?a. Customer Relationship Management (CRM)b. Internal Supply Chain Management (ISCM)c. Supplier Relationship Management (SRM)d. all of the abovee. none of the aboveAnswer: dDifficulty: Easy38. Supply chain macro processes include which of the following?a. Internal Relationship Management (IRM)b. Customer Relationship Management (CRM)c. External Relationship Management (ERM)d. Supply Chain Relationship Management (SCRM)e. none of the aboveAnswer: bDifficulty: Moderate39. Supply chain macro processes include which of the following?a. Internal Relationship Management (IRM)b. External Relationship Management (ERM)c. Supplier Relationship Management (SRM)d. Supply Chain Relationship Management (SCRM)e. none of the aboveAnswer: cDifficulty: Moderate40. Activities involved in the Customer Relationship Management (CRM) macro process includea. planning of internal production and storage.b. order fulfillment.c. marketing.d. supply planning.e. demand planning.Answer: cDifficulty: Hard41. Activities involved in the Customer Relationship Management (CRM) macro process include all of the following excepta. demand planning.b. marketing.c. sales.d. order management.e. call center management.Answer: aDifficulty: Hard42. Activities involved in the Internal Supply Chain Management (ISCM) macro process includea. marketing.b. order fulfillment.c. sales.d. order management.e. call center management.Answer: bDifficulty: Hard43. Activities involved in the Internal Supply Chain Management (ISCM) macro process include all of the following excepta. planning of internal production and storage.b. order fulfillment.c. supply planning.d. demand planning.e. order management.Answer: eDifficulty: Hard44. Activities involved in the Supplier Relationship Management (SRM) macro process includea. planning of internal production and storage.b. order fulfillment.c. supply planning.d. supplier evaluation and selection.e. order management.Answer: dDifficulty: Moderate45. Activities involved in the Supplier Relationship Management (SRM) macro process include all of the following excepta. negotiation of supply terms.b. design collaboration.c. supply planning.d. supplier evaluation and selection.e. supply collaboration.Answer: cDifficulty: Hard46. The phenomenal success of 7-Eleven Japan is attributed toa. being in the right place at the right time.b. its supply chain design and management ability.c. having 9000 locations.d. serving fresh food.e. none of the aboveAnswer: bDifficulty: Moderate47. A key issue facing Toyota isa. developing an internet marketing system.b. whether to specialize in a particular market.c. design of its global production and distribution network.d. how to implement model changes.e. all of the aboveAnswer: cDifficulty: HardEssay/Problems1. Explain the 3 decision phases (categories) that must be made in asuccessful supply chain.Answer: The 3 decision phases that occur within a supply chain aresupply chain strategy (or design), supply chain planning and supplychain operation. Decisions relate to the flow of information, productand funds. The difference between categories depends upon the frequency of each decision and the time frame over which it has an impact. During the supply chain strategy phase, a company determines what the chain’s configurations will be, how resources will be allocated, and whatprocesses each stage will perform. This will establish the structure of the supply chain for several years. Supply chain planning deals withdecisions with a time frame from 3 months up to a year. The planning。
供应链管理(第三版)章节练习题题库及答案
供应链管理（第三版）章节练习题题库及答案第一章供应链认知（一）判断题（1）供应链不仅是一条连接供应商到用户的物料链、信息链、资金链，而且还是一条增值链。
（T ）（2）传统管理模式是以规模化需求和区域性的卖方市场为决策背景，通过规模效应降低成本，获得效益。
（ F ）（3）供应链管理这一名词最早出现于20世纪80年代，最初是由咨询业提出的。
（T ）（4）让最终顾客更满意是供应链全体成员的共同目标,顾客满意的实质是顾客获得超出他们承担的产品价格以上的那部分“价值”。
（T ）（5）供应链管理是以同步化、集成化生产计划为指导，以各种信息技术为支持，尤其以Internet/Intranet为依托。
（T ）（6）供应链管理整体成本最小化意味着每个节点企业的成本都是最小。
（ F ）（7）从成本方面来看，供应链管理是通过注重产品最终成本来优化供应链的。
（T ）（8）由于供应链节点企业有一个共同的追求目标，所以它们之间不再有竞争性。
（F ）（9）供应链管理中的“零库存”就是指节点企业的库存为零。
（ F ）（10）从系统的观点出发，改进服务、缩短时间、提高品质与减少库存、降低成本是可以兼得的。
（T ）二、单选题1、供应链是（C）结构。
A、直链B、支链C、网链D、环状2、供应链节点企业之间是一种（A ）关系。
A、需求与供应B、支配C、平等D、利益3、供应链管理因企业战略和适应市场需求变化的需要，链上节点企业需要动态地更新，这就使得供应链具有明显的（B ）。
A、复杂性B、动态性C、交叉性D、灵活性4、从20世纪80年代初到20世纪90年代初供应链管理处于（A ）。
A、初级阶段B、发展阶段C、成熟阶段D、建设阶段5、按照道格拉斯·兰伯特的思想，企业主动召回有问题的已售商品，属于供应链业务流程的（ B ）程序？A、订单配送B、反向物流（回流）C、需求管理D、制造流程管理三、多选题1、传统“纵向一体化”管理模式存在的弊端有（ABCD ）。
供应链管理第三版Unit1习题与答案讲课讲稿
Chapter 1Un dersta nding the Supply ChainTrue/False1. A supply cha in in cludes only the orga ni zati ons directly in volved in suppl yingcomp onents n eeded for manu facturi ng.An swer: FalseDifficulty: Moderate2. A supply cha in con sists of all parties in volved, directly or in direct ly, in fulfilli nga customer request.An swer: TrueDifficulty: Moderate3. A supply cha in could be more accurately described as a supply n etwork orsupply web.An swer: TrueDifficulty: Moderate4. The objective of every supply cha in is to maximize the overall value gen erated.An swer: TrueDifficulty: Easy5. The objective of every supply cha in is to maximize the value gen erated for themanu facturi ng comp onent of the supply cha in.An swer: FalseDifficulty: Moderate6. Every supply cha in must in clude all 5 stages.An swer: FalseDifficulty: Easy7. The cycle view of a supply cha in holds that the processes in a supply cha in aredivided into a series of activities performed at the in terface betwee n successivestages.An swer: TrueDifficulty: Moderate8. The cycle view of a supply cha in holds that the processes in a supply cha in aredivided into 2 categories depe nding on whether they are in itiated in resp onse to or in an ticipati on of customer orders.An swer: FalseDifficulty: Moderate9. The push/pull view of a supply chain holds that the processes in a supply chainare divided into 2 categories depending on whether they are initiated in response to or in anticipation of customer orders.Answer: True Difficulty: Easy10. The push/pull view of a supply chain holds that the processes in a supply chainare divided into a series of activities performed at the interface betweensuccessive stages. Answer: False Difficulty: Easy11. The objective of the customer arrival process is to maximize the conversion ofcustomer arrivals to customer orders.Answer: True Difficulty: Moderate12. The objective of the customer arrival process is to ensure that orders are quicklyand accurately entered and communicated to other affected supply chainprocesses. Answer: False Difficulty: Moderate13. The objective of customer order entry is to ensure that orders are quickly andaccurately entered and communicated to other affected supply chain processes.Answer: True Difficulty: Moderate14. The objective of customer order entry is to maintain a record of product receiptand complete payment. Answer: False Difficulty: Hard15. The replenishment cycle occurs at the retailer/distributor interface.Answer: True Difficulty: Hard16. The replenishment cycle occurs at the distributor/manufacturer interface.Answer: FalseDifficulty: Hard17. The replenishment cycle is initiated when a supermarket runs out of stock of aparticular item. Answer: True Difficulty: Hard18. The replenishment cycle is initiated when customers load items intended forpurchase into their carts.Answer: FalseDifficulty: Hard19. The manufacturing cycle occurs at the distributor/manufacturer interface.Answer: True Difficulty: Moderate20. The manufacturing cycle occurs at the manufacturer/supplier interface.Answer: False Difficulty: Moderate21. The production scheduling process in the manufacturing cycle is similar to theorder entry process in the replenishment cycle.Answer: TrueDifficulty: Hard22. The production scheduling process in the manufacturing cycle is similar to theorder fulfillment process in the replenishment cycle.Answer: FalseDifficulty: Hard23. The procurement cycle occurs at the manufacturer/supplier interface.Answer: True Difficulty: Easy24. The procurement cycle occurs at the retailer/distributor interface.Answer: FalseDifficulty: Easy25. The cycle view of the supply chain is useful when considering operationaldecisions, because it specifies the roles and responsibilities of each member ofthe supply chain. Answer: True Difficulty: Moderate26. The cycle view of the supply chain is useful when considering operationaldecisions, because it categorizes processes based on whether they are initiatedin response to or in anticipation of customer orders.Answer: FalseDifficulty: Moderate27. The push/pull view of the supply chain is useful when considering strategicdecisions relating to supply chain design, because it categorizes processes based on whether they are initiated in response to or in anticipation of customer orders.Answer: TrueDifficulty: Moderate28. The push/pull view of the supply chain is useful when considering strategicdecisions relating to supply chain design, because it specifies the roles andresponsibilities of each member of the supply chain. Answer: False Difficulty:Moderate29. Pull processes may also be referred to as reactive processes. An swer: TrueDifficulty: Easy30. Pull processes may also be referred to as speculative processes. An swer:FalseDifficulty: Easy31. Push processes may also be referred to as speculative processes. An swer:TrueDifficulty: Easy32. Push processes may also be referred to as reactive processes. An swer:FalseDifficulty: Easy33. All supply cha in activities within a firm bel ong to one of three macroprocesses CRM, ISCM and SRM.An swer: TrueDifficulty: Easy34. There is a close conn ecti on betwee n the desig n and man ageme nt ofsupply cha in flows and the success of a supply cha in.An swer: TrueDifficulty: EasyMultiple Choice1. Which of the following is not a stage within a typical supply chain?a. Customersb. Retailersc. Wholesalers/Distributorsd. Manu facturerse. All of the above are stages withi n a typical supply cha in.An swer: eDifficulty: Easy2.Which of the following is not a stage within a typical supply chain?a. Customersb. Retailersc. Wholesalers/Distributorsd. Mercha ndiserse. Comp onen t/Raw material suppliersAn swer: dDifficulty: Easy3. Supply chain profitability isa. not correlated to the value generated by the various stages of the supplychain.b.c. the total profit to be shared across all supply chain stages.the difference between the revenue generated from the customer and the overall cost across the supply chain.d. e. the total revenue generated by the distributor stage of the supply chain. b and c onlyAnswer: eDifficulty: Difficult4. Successful supply chain management requires which of the following decision phases?a. b.c.d.e. supply chain strategy/design supply chain planning supply chain operation all of the above a and b onlyAnswer: dDifficulty: Moderate5. The decision phases in a supply chain includea. b.c.d.e. production scheduling. customer relationship management. supply chain operation.supply chain orientation. all of the aboveAnswer: cDifficulty: Moderate6. The cycle view of a supply chain holds thata. b. the processes in a supply chain are divided into 2 categories. theprocesses in a supply chain are divided into a series of activitiesperformed at the interface between successive stages.c. all processes in a supply chain are initiated in response to a customerorder.d. all processes in a supply chain are performed in anticipation of customerorders.e. None of the above are true.Answer: bDifficulty: Moderate7. The push/pull view of a supply chain holds thata. the processes in a supply chain are divided into a series of activitiesperformed at the interface between successive stages.b. all processes in a supply chain are initiated in response to a customerorder.c. all response in a supply chain are performed in anticipation of customerorders.d. the processes in a supply chain are divided into 2 categories dependingon whether they are initiated in response to or in anticipation of customerorders.e. None of the above are true.Answer: d Difficulty: Moderate8. Which of the following is not a cycle in the supply chain cycle view?a. Analysis cycleb. Customer order cyclec. Replenishment cycled. Manufacturing cyclee. Procurement cycleAnswer: aDifficulty: Moderate9. Which of the following is not a cycle in the supply chain cycle view?a. Customer order cycleb. Replenishment cyclec. Manufacturing cycled. Procurement cyclee. All of the above are part of the supply chain cycle view.Answer: eDifficulty: Moderate10. The customer order cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: aDifficulty: Easy11. Which of the following is not a process in the customer order cycle?a. Customer arrivalb. Customer qualificationc. Customer order entryd. Customer order fulfillmente. Customer order receivingAnswer: bDifficulty: Moderate12. Customer arrival refers toa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: aDifficulty: Moderate13. The objective of the customer arrival process is toa. get the correct orders to customers by the promised due date at thelowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicatedto other affected supply chain processes.e. none of the aboveAnswer: cDifficulty: Easy14. Customer order entry isa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: bDifficulty: Moderate15. The objective of customer order entry is toa. get the correct orders to customers by the promised due date at thelowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicatedto other affected supply chain processes.e. none of the aboveAnswer: dDifficulty: Easy16. Customer order fulfillment refers toa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: cDifficulty: Moderate17. The objective of customer order fulfillment is toa. get the correct orders to customers by the promised due date at the lowestpossible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicatedto other affected supply chain processes.e. none of the aboveAnswer: aDifficulty: Easy18. Customer order receiving isa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocates product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: dDifficulty: Moderate19. The replenishment cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: bDifficulty: Easy20. The processes involved in the replenishment cycle includea. retail order receiving.b. retail order entry.c. retail order trigger.d. retail order fulfillmente. all of the aboveAnswer: eDifficulty: Moderate21. The processes included in the replenishment cycle include all of the followingexcepta. retail order receiving.b. retail order entry.c. retail order trigger.d. retail order fulfillmente. none of the aboveAnswer: eDifficulty: Moderate22.The processes included in the replenishment cycle include a. order arrival.b. production scheduling.c. retail trigger.d. manufacturing.e. receiving.Answer: cDifficulty: Moderate23.The replenishment cycle is initiated whena. the customer walks into the supermarket.b. the customer calls a mail order telemarketing center.c. customers load items intended for purchase into their carts.d. a supermarket runs out of stock of a particular item.e. a product is received into stock at a store.Answer: dDifficulty: Hard24.The manufacturing cycle occurs at the a. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the above Answer: cDifficulty: Easy25.The processes involved in the manufacturing cycle include a. receiving.b. manufacturing and shipping.c. production scheduling.d. order arrival.e. all of the aboveAnswer: eDifficulty: Moderate26.The processes involved in the manufacturing cycle include a. order trigger.b. production scheduling.c. order fulfillment.d. order entry.e. manufacturing order analysis.Answer: bDifficulty: Moderate27. The production scheduling process in the manufacturing cycle is similar to thea. order receiving process in the replenishment cycle.b. order fulfillment process in the replenishment cycle.c. order entry process in the replenishment cycle.d. order trigger process in the replenishment cycle.e. none of the aboveAnswer: cDifficulty: Hard28. The manufacturing and shipping process in the manufacturing cycle is equivalentto thea. order receiving process in the replenishment cycle.b. order fulfillment process in the replenishment cycle.c. order entry process in the replenishment cycle.d. order trigger process in the replenishment cycle.e. none of the aboveAnswer: bDifficulty: Hard29. The procurement cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: d Difficulty: Easy30. The relationship between the manufacturer and supplier during the procurementcycle is very similar to the relationship betweena. customer and retailer.b. retailer and distributor.c. retailer and manufacturer.d. distributor and manufacturer.e. manufacturer and customer.Answer: dDifficulty: Moderate31. The cycle view of the supply chain is useful when considering operationaldecisions, becausea. it categorizes processes based on whether they are initiated in responseto or in anticipation of customer orders.b. it specifies the roles and responsibilities of each member of the supplychain.c. processes are identified as either reactive or speculative.d. it focuses on processes that are external to the firm.e. it focuses on processes that are internal to the firm.Answer: bDifficulty: Hard32. The push/pull view of the supply chain is useful when considering strategicdecisions relating to supply chain design, becausea. it categorizes processes based on whether they are initiated in responseto or in anticipation of customer orders.b. it specifies the roles and responsibilities of each member of the supplychain.c. it clearly defines the processes involved and the owners of each process.d. it focuses on processes that are external to the firm.e. it focuses on processes that are internal to the firm.Answer: aDifficulty: Hard33. Which of the following statements about pull processes is accurate?a. May also be referred to as speculative processes.b. Execution is initiated in anticipation of customer orders.c. At the time of execution, demand must be forecast.d. May also be referred to as reactive processes.e. None of the above are accurate.Answer: dDifficulty: Easy34. Which of the following is not an accurate statement about pull processes?a. May also be referred to as speculative processes.b. Execution is initiated in response to a customer order.c. At the time of execution, demand is known with certainty.d. May also be referred to as reactive processes.e. All of the above are accurate. Answer: aDifficulty: Easy35. Which of the following statements about push processes is accurate?a. May also be referred to as speculative processes.b. Execution is initiated in response to customer orders.c. At the time of execution, demand is known with certainty.d. May also be referred to as reactive processes.e. None of the above are accurate.Answer: aDifficulty: Easy36. Which of the following is not an accurate statement about push processes?a. May also be referred to as speculative processes.b. Execution is initiated in anticipation of customer orders.c. At the time of execution, demand must be forecast.d. May also be referred to as reactive processes.e. All of the above are accurate. Answer: dDifficulty: Easy37. Supply chain macro processes include which of the following?a. Customer Relationship Management (CRM)b. Internal Supply Chain Management (ISCM)c. Supplier Relationship Management (SRM)d. all of the abovee. none of the aboveAnswer: dDifficulty: Easy38. Supply chain macro processes include which of the following?39.39.40.40.41.41.42.42.43.43. a.b.c.d.e.Internal Relationship Management (IRM)Customer Relationship Management (CRM)External Relationship Management (ERM) SupplyChain Relationship Management (SCRM) none ofthe aboveAnswer: bDifficulty: ModerateSupply chain macro processes include which of the following? a. Internal Relationship Management (IRM)b. External Relationship Management (ERM)c. Supplier Relationship Management (SRM)d. Supply Chain Relationship Management (SCRM)e. none of the aboveAnswer: cDifficulty: ModerateActivities involved in the Customer Relationship Management (CRM) macro process includea. planning of internal production and storage.b. order fulfillment.c. marketing.d. supply planning.e. demand planning. Answer: c Difficulty: HardActivities involved in the Customer Relationship Management (CRM) macro process include all of the following excepta. demand planning.b. marketing.c. sales.d. order management.e. call center management.Answer: a Difficulty: HardActivities involved in the Internal Supply Chain Management (ISCM) macro process includea. marketing.b. order fulfillment.c. sales.d. order management.e. call center management.Answer: bDifficulty: HardActivities involved in the Internal Supply Chain Management (ISCM) macro process include all of the following excepta. planning of internal production and storage.b. order fulfillment.c. supply pla nning.d. dema nd pla nning.e. order man agementAn swer: eDifficulty: Hard44. Activities in volved in the Supplier Relati on ship Man ageme nt (SRM) macro process in cludea. pla nning of in ter nal product ion andstorageb. order fulfillme nt.c. supply pla nning.d. supplier evaluati on and select ion.e. order man ageme nt.An swer: dDifficulty: Moderate45. Activities in volved in the Supplier Relati on ship Man ageme nt (SRM) macroprocess in clude all of the follow ing excepta. n egotiati on of supply terms.b. desig n collaborati on.c. supply pla nning.d. supplier evaluati on and selection.e. supply collaborati on.An swer: cDifficulty: Hard46. The phe nomenal success of 7-Eleve n Japa n is attributed toa. being in the right place at the right time.b. its supply cha in desig n and man ageme nt ability.c. hav ing 9000 locati ons.d. serv ing fresh food.e. none of the aboveAn swer: bDifficulty: Moderate47. A key issue facing Toyota isa. develop ing an in ter net market ing system.b. whether to specialize in a particular market.c. desig n of its global producti on and distributi on n etwork.d. how to impleme nt model cha nges.e. all of the aboveAn swer: cDifficulty: HardEssay/Problems1. Expla in the 3 decisi on phases (categories) that must be made in a successfulsupply cha in.Answer : The 3 decision phases that occur within a supply chain are supply chain strategy (or design), supply chain planning and supply chain operation. Decisions relate to the flow of information, product and funds. The difference betweencategories depends upon the frequency of each decision and the time frame over which it has an impact. During the supply chain strategy phase, a companydetermines what the chain ' s configurations will be, how resources will beallocated, and what processes each stage will perform. This will establish thestructure of the supply chain for several years. Supply chain planning deals withdecisions with a time frame from 3 months up to a year. The planning phase must work within the constraints established in the strategy phase. Planning decisionsinclude which markets to supply from which locations, subcontracting ofmanufacturing, inventory policies and timing and size of marketing promotions.The supply chain operation phase operates on a weekly or daily time horizon and deals with decisions concerning individual customer orders.Difficulty: Hard2. Describe the cycle view of the processes within a supply chain.Answer: The cycle view divides the supply chain into a series of 4 cycles between the 5 different stages of a supply chain. The cycles are the customer order cycle,replenishment cycle, manufacturing cycle and procurement cycle. The customerorder cycle occurs at the customer/retailer interface and includes all processesdirectly involved in receiving and filling the customer. The replenishment cycleoccurs at the retailer/distributor interface and includes all processes involved inreplenishing retailer inventory. The manufacturing cycle typically occurs at thedistributor/manufacturer (or retailer/manufacturer) interface and includes allprocesses involved in replenishing distributor (or retailer) inventory. Theprocurement cycle occurs at the manufacturer/supplier interface and includes allprocesses necessary to ensure that the materials are available for manufacturing according to schedule.Difficulty: Moderate3. Explain the push/pull view of the processes within a supply chain.Answer: The push/pull view of the supply chain divides supply chain processesinto two categories based on whether they are executed in response to acustomer order or in anticipation of customer orders. Pull processes are initiatedin response to a customer order. Push processes are initiated and performed inanticipation of customer orders. The push/pull boundary separates pushprocesses from pull processes. This view is very useful when consideringstrategic decisions relating to supply chain design, because it forces a moreglobal consideration of supply chain processes as they relate to the customer.Difficulty: Moderate4. Explain the three macro processes within a supply chain.Answer: All processes within a supply chain can be classified into three macroprocesses which are Customer Relationship Management (CRM), Internal Supply Chain Management (ISCM), and Supplier Relationship Management (SRM).Customer Relationship Management (CRM) includes all processes that focus onthe interface between the firm and its customers such as marketing, sales, callcenter management and order management. Internal Supply Chain Management (ISCM) includes all processes that are internal to the firm such as preparation ofdemand and supply plans, preparation of inventory management policies, orderfulfillment and planning of capacity. Supplier Relationship Management (SRM)includes all processes that focus on the interface between a firm and its suppliers such as evaluation and selection of suppliers, negotiation of supply terms andcommunication regarding new products and orders.Difficulty: Moderate5. Explain why supply chain flows are important.Answer: Supply chain flows are important, because there is a close connectionbetween the design and management of supply chain flows (product, information, and cash) and the success of a supply chain. The success of many companiescan be directly traced to the design and management of an appropriate supplychain. The failure of many businesses can be linked directly to their inability toeffectively design and manage supply chain flows.Difficulty: Moderate。
GLMP国际物流师-模块一-供应链管理-复习提纲
模块一供应链管理Unit1-1供应链管理概述1.国际物流环境物流：物流是一个过程，它对企业及其所有营销渠道，从战略的角度按照原材料，零部件和最终库存品的采购，流通和存储，以整体供应链物流的低成本完成订单，从而实现当前和未来的利益最大化。
供应链：是个由相互联系，相互依靠的组织构成的网络，这些组织相互合作，共同经营，控制，管理并改进从供应商到客户的物料流和信息流。
影响因素：（1）多种国家语言环境（2）不同的渠道伙伴（3）迥然的生活习惯（4）文化因素（5）货币汇率波动1.1全球供应链1.2新兴国家1.3多边贸易组织多边贸易组织：欧盟（EU）、北美自由贸易协定（NAFTA）、拉丁美洲南方共同市场（Mercosur）、东南亚国家联盟（ASEAN）等一体化的结果促使跨越国际的市场活动更加容易，但是偶尔也会阻碍贸易组织间的活动2.物流业的现状总体来说：物流业的现状是发展缓慢，难以琢磨的复兴。
物流成本占GDP的8.3%（中国约18%）3.世界物流绩效指数排名物流绩效指数（LPI）：企业物流绩效是指在一定的经营期间内企业的物流经营效益和经营者的物流业绩，就是企业根据客户要求在组织物流运作过程中的劳动消耗和劳动占用所创造的物流价值的对比关系。
4.Gartner供应链前25强高纳德咨询评选条件：（1）财务数据：资产收益率（ROA）、库存周转率及收入增长注：资产收益率=净利润/平均资产总额*100%（2）公司理念：高纳德专家分析组和同行业专家分析组3项财政指数和2项理念投票，两项数据综合评选出统一的分数Unit1-2供应链战略和操作流程1.供应链控制塔1.1供应链控制塔简介控制塔是带有系统集成“信息中心”的跨部门组织，能够提供供应链可视性服务。
控制塔通常用来监测、计量及管理供应链上的运输以及仓储活动。
战略层：对供应链整体网络设计提供控制战术层：根据市场需求对采购、操作和分配实行预先设计操作层：涵盖多种实时功能，如运输管理、库存跟踪和异常管理控制塔创造一种大量储存有价值供应链的方法，使客户驱动的供应链实现了端对端控制。
(完整word版)供应链管理 第三版 Unit1 习题与答案
Chapter 1Understanding the Supply ChainTrue/False1. A supply chain includes only the organizations directly involved in supplyingcomponents needed for manufacturing.Answer: FalseDifficulty: Moderate2. A supply chain consists of all parties involved, directly or indirectly, in fulfilling acustomer request.Answer: TrueDifficulty: Moderate3. A supply chain could be more accurately described as a supply network orsupply web.Answer: TrueDifficulty: Moderate4. The objective of every supply chain is to maximize the overall value generated.Answer: TrueDifficulty: Easy5. The objective of every supply chain is to maximize the value generated for themanufacturing component of the supply chain.Answer: FalseDifficulty: Moderate6. Every supply chain must include all 5 stages.Answer: FalseDifficulty: Easy7. The cycle view of a supply chain holds that the processes in a supply chain aredivided into a series of activities performed at the interface between successive stages.Answer: TrueDifficulty: Moderate8. The cycle view of a supply chain holds that the processes in a supply chain aredivided into 2 categories depending on whether they are initiated in response to or in anticipation of customer orders.Answer: FalseDifficulty: Moderate9. The push/pull view of a supply chain holds that the processes in a supply chainare divided into 2 categories depending on whether they are initiated in response to or in anticipation of customer orders.Answer: TrueDifficulty: Easy10. The push/pull view of a supply chain holds that the processes in a supply chainare divided into a series of activities performed at the interface betweensuccessive stages.Answer: FalseDifficulty: Easy11. The objective of the customer arrival process is to maximize the conversion ofcustomer arrivals to customer orders.Answer: TrueDifficulty: Moderate12. The objective of the customer arrival process is to ensure that orders are quicklyand accurately entered and communicated to other affected supply chainprocesses.Answer: FalseDifficulty: Moderate13. The objective of customer order entry is to ensure that orders are quickly andaccurately entered and communicated to other affected supply chain processes.Answer: TrueDifficulty: Moderate14. The objective of customer order entry is to maintain a record of product receiptand complete payment.Answer: FalseDifficulty: Hard15. The replenishment cycle occurs at the retailer/distributor interface.Answer: TrueDifficulty: Hard16. The replenishment cycle occurs at the distributor/manufacturer interface.Answer: FalseDifficulty: Hard17. The replenishment cycle is initiated when a supermarket runs out of stock of aparticular item.Answer: TrueDifficulty: Hard18. The replenishment cycle is initiated when customers load items intended forpurchase into their carts.Answer: FalseDifficulty: Hard19. The manufacturing cycle occurs at the distributor/manufacturer interface.Answer: TrueDifficulty: Moderate20. The manufacturing cycle occurs at the manufacturer/supplier interface.Answer: FalseDifficulty: Moderate21. The production scheduling process in the manufacturing cycle is similar to theorder entry process in the replenishment cycle.Answer: TrueDifficulty: Hard22. The production scheduling process in the manufacturing cycle is similar to theorder fulfillment process in the replenishment cycle.Answer: FalseDifficulty: Hard23. The procurement cycle occurs at the manufacturer/supplier interface.Answer: TrueDifficulty: Easy24. The procurement cycle occurs at the retailer/distributor interface.Answer: FalseDifficulty: Easy25. The cycle view of the supply chain is useful when considering operationaldecisions, because it specifies the roles and responsibilities of each member of the supply chain.Answer: TrueDifficulty: Moderate26. The cycle view of the supply chain is useful when considering operationaldecisions, because it categorizes processes based on whether they are initiated in response to or in anticipation of customer orders.Answer: FalseDifficulty: Moderate27. The push/pull view of the supply chain is useful when considering strategicdecisions relating to supply chain design, because it categorizes processesbased on whether they are initiated in response to or in anticipation of customer orders.Answer: TrueDifficulty: Moderate28. The push/pull view of the supply chain is useful when considering strategicdecisions relating to supply chain design, because it specifies the roles andresponsibilities of each member of the supply chain.Answer: FalseDifficulty: Moderate29. Pull processes may also be referred to as reactive processes.Answer: TrueDifficulty: Easy30. Pull processes may also be referred to as speculative processes.Answer: FalseDifficulty: Easy31. Push processes may also be referred to as speculative processes.Answer: TrueDifficulty: Easy32. Push processes may also be referred to as reactive processes.Answer: FalseDifficulty: Easy33. All supply chain activities within a firm belong to one of three macro processes –CRM, ISCM and SRM.Answer: TrueDifficulty: Easy34. There is a close connection between the design and management of supplychain flows and the success of a supply chain.Answer: TrueDifficulty: EasyMultiple Choice1. Which of the following is not a stage within a typical supply chain?a. Customersb. Retailersc. Wholesalers/Distributorsd. Manufacturerse. All of the above are stages within a typical supply chain.Answer: eDifficulty: Easy2. Which of the following is not a stage within a typical supply chain?a. Customersb. Retailersc. Wholesalers/Distributorsd. Merchandiserse. Component/Raw material suppliersAnswer: dDifficulty: Easy3. Supply chain profitability isa. not correlated to the value generated by the various stages of the supplychain.b. the total profit to be shared across all supply chain stages.c. the difference between the revenue generated from the customer and theoverall cost across the supply chain.d. the total revenue generated by the distributor stage of the supply chain.e. b and c onlyAnswer: eDifficulty: Difficult4. Successful supply chain management requires which of the following decisionphases?a. supply chain strategy/designb. supply chain planningc. supply chain operationd. all of the abovee. a and b onlyAnswer: dDifficulty: Moderate5. The decision phases in a supply chain includea. production scheduling.b. customer relationship management.c. supply chain operation.d. supply chain orientation.e. all of the aboveAnswer: cDifficulty: Moderate6. The cycle view of a supply chain holds thata. the processes in a supply chain are divided into 2 categories.b. the processes in a supply chain are divided into a series of activitiesperformed at the interface between successive stages.c. all processes in a supply chain are initiated in response to a customerorder.d. all processes in a supply chain are performed in anticipation of customerorders.e. None of the above are true.Answer: bDifficulty: Moderate7. The push/pull view of a supply chain holds thata. the processes in a supply chain are divided into a series of activitiesperformed at the interface between successive stages.b. all processes in a supply chain are initiated in response to a customerorder.c. all response in a supply chain are performed in anticipation of customerorders.d. the processes in a supply chain are divided into 2 categories dependingon whether they are initiated in response to or in anticipation of customerorders.e. None of the above are true.Answer: dDifficulty: Moderate8. Which of the following is not a cycle in the supply chain cycle view?a. Analysis cycleb. Customer order cyclec. Replenishment cycled. Manufacturing cyclee. Procurement cycleAnswer: aDifficulty: Moderate9. Which of the following is not a cycle in the supply chain cycle view?a. Customer order cycleb. Replenishment cyclec. Manufacturing cycled. Procurement cyclee. All of the above are part of the supply chain cycle view.Answer: eDifficulty: Moderate10. The customer order cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: aDifficulty: Easy11. Which of the following is not a process in the customer order cycle?a. Customer arrivalb. Customer qualificationc. Customer order entryd. Customer order fulfillmente. Customer order receivingAnswer: bDifficulty: Moderate12. Customer arrival refers toa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: aDifficulty: Moderate13. The objective of the customer arrival process is toa. get the correct orders to customers by the promised due date at thelowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicatedto other affected supply chain processes.e. none of the aboveAnswer: cDifficulty: Easy14. Customer order entry isa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: bDifficulty: Moderate15. The objective of customer order entry is toa. get the correct orders to customers by the promised due date at thelowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicatedto other affected supply chain processes.e. none of the aboveAnswer: dDifficulty: Easy16. Customer order fulfillment refers toa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: cDifficulty: Moderate17. The objective of customer order fulfillment is toa. get the correct orders to customers by the promised due date at thelowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicatedto other affected supply chain processes.e. none of the aboveAnswer: aDifficulty: Easy18. Customer order receiving isa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocates product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: dDifficulty: Moderate19. The replenishment cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: bDifficulty: Easy20. The processes involved in the replenishment cycle includea. retail order receiving.b. retail order entry.c. retail order trigger.d. retail order fulfillment.e. all of the aboveAnswer: eDifficulty: Moderate21. The processes included in the replenishment cycle include all of the followingexcepta. retail order receiving.b. retail order entry.c. retail order trigger.d. retail order fulfillment.e. none of the aboveAnswer: eDifficulty: Moderate22. The processes included in the replenishment cycle includea. order arrival.b. production scheduling.c. retail trigger.d. manufacturing.e. receiving.Answer: cDifficulty: Moderate23. The replenishment cycle is initiated whena. the customer walks into the supermarket.b. the customer calls a mail order telemarketing center.c. customers load items intended for purchase into their carts.d. a supermarket runs out of stock of a particular item.e. a product is received into stock at a store.Answer: dDifficulty: Hard24. The manufacturing cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: cDifficulty: Easy25. The processes involved in the manufacturing cycle includea. receiving.b. manufacturing and shipping.c. production scheduling.d. order arrival.e. all of the aboveAnswer: eDifficulty: Moderate26. The processes involved in the manufacturing cycle includea. order trigger.b. production scheduling.c. order fulfillment.d. order entry.e. manufacturing order analysis.Answer: bDifficulty: Moderate27. The production scheduling process in the manufacturing cycle is similar to thea. order receiving process in the replenishment cycle.b. order fulfillment process in the replenishment cycle.c. order entry process in the replenishment cycle.d. order trigger process in the replenishment cycle.e. none of the aboveAnswer: cDifficulty: Hard28. The manufacturing and shipping process in the manufacturing cycle is equivalentto thea. order receiving process in the replenishment cycle.b. order fulfillment process in the replenishment cycle.c. order entry process in the replenishment cycle.d. order trigger process in the replenishment cycle.e. none of the aboveAnswer: bDifficulty: Hard29. The procurement cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: dDifficulty: Easy30. The relationship between the manufacturer and supplier during the procurementcycle is very similar to the relationship betweena. customer and retailer.b. retailer and distributor.c. retailer and manufacturer.d. distributor and manufacturer.e. manufacturer and customer.Answer: dDifficulty: Moderate31. The cycle view of the supply chain is useful when considering operationaldecisions, becausea. it categorizes processes based on whether they are initiated in responseto or in anticipation of customer orders.b. it specifies the roles and responsibilities of each member of the supplychain.c. processes are identified as either reactive or speculative.d. it focuses on processes that are external to the firm.e. it focuses on processes that are internal to the firm.Answer: bDifficulty: Hard32. The push/pull view of the supply chain is useful when considering strategicdecisions relating to supply chain design, becausea. it categorizes processes based on whether they are initiated in responseto or in anticipation of customer orders.b. it specifies the roles and responsibilities of each member of the supplychain.c. it clearly defines the processes involved and the owners of each process.d. it focuses on processes that are external to the firm.e. it focuses on processes that are internal to the firm.Answer: aDifficulty: Hard33. Which of the following statements about pull processes is accurate?a. May also be referred to as speculative processes.b. Execution is initiated in anticipation of customer orders.c. At the time of execution, demand must be forecast.d. May also be referred to as reactive processes.e. None of the above are accurate.Answer: dDifficulty: Easy34. Which of the following is not an accurate statement about pull processes?a. May also be referred to as speculative processes.b. Execution is initiated in response to a customer order.c. At the time of execution, demand is known with certainty.d. May also be referred to as reactive processes.e. All of the above are accurate.Answer: aDifficulty: Easy35. Which of the following statements about push processes is accurate?a. May also be referred to as speculative processes.b. Execution is initiated in response to customer orders.c. At the time of execution, demand is known with certainty.d. May also be referred to as reactive processes.e. None of the above are accurate.Answer: aDifficulty: Easy36. Which of the following is not an accurate statement about push processes?a. May also be referred to as speculative processes.b. Execution is initiated in anticipation of customer orders.c. At the time of execution, demand must be forecast.d. May also be referred to as reactive processes.e. All of the above are accurate.Answer: dDifficulty: Easy37. Supply chain macro processes include which of the following?a. Customer Relationship Management (CRM)b. Internal Supply Chain Management (ISCM)c. Supplier Relationship Management (SRM)d. all of the abovee. none of the aboveAnswer: dDifficulty: Easy38. Supply chain macro processes include which of the following?a. Internal Relationship Management (IRM)b. Customer Relationship Management (CRM)c. External Relationship Management (ERM)d. Supply Chain Relationship Management (SCRM)e. none of the aboveAnswer: bDifficulty: Moderate39. Supply chain macro processes include which of the following?a. Internal Relationship Management (IRM)b. External Relationship Management (ERM)c. Supplier Relationship Management (SRM)d. Supply Chain Relationship Management (SCRM)e. none of the aboveAnswer: cDifficulty: Moderate40. Activities involved in the Customer Relationship Management (CRM) macroprocess includea. planning of internal production and storage.b. order fulfillment.c. marketing.d. supply planning.e. demand planning.Answer: cDifficulty: Hard41. Activities involved in the Customer Relationship Management (CRM) macroprocess include all of the following excepta. demand planning.b. marketing.c. sales.d. order management.e. call center management.Answer: aDifficulty: Hard42. Activities involved in the Internal Supply Chain Management (ISCM) macroprocess includea. marketing.b. order fulfillment.c. sales.d. order management.e. call center management.Answer: bDifficulty: Hard43. Activities involved in the Internal Supply Chain Management (ISCM) macroprocess include all of the following excepta. planning of internal production and storage.b. order fulfillment.c. supply planning.d. demand planning.e. order management.Answer: eDifficulty: Hard44. Activities involved in the Supplier Relationship Management (SRM) macroprocess includea. planning of internal production and storage.b. order fulfillment.c. supply planning.d. supplier evaluation and selection.e. order management.Answer: dDifficulty: Moderate45. Activities involved in the Supplier Relationship Management (SRM) macroprocess include all of the following excepta. negotiation of supply terms.b. design collaboration.c. supply planning.d. supplier evaluation and selection.e. supply collaboration.Answer: cDifficulty: Hard46. The phenomenal success of 7-Eleven Japan is attributed toa. being in the right place at the right time.b. its supply chain design and management ability.c. having 9000 locations.d. serving fresh food.e. none of the aboveAnswer: bDifficulty: Moderate47. A key issue facing Toyota isa. developing an internet marketing system.b. whether to specialize in a particular market.c. design of its global production and distribution network.d. how to implement model changes.e. all of the aboveAnswer: cDifficulty: HardEssay/Problems1. Explain the 3 decision phases (categories) that must be made in a successfulsupply chain.Answer: The 3 decision phases that occur within a supply chain are supply chain strategy (or design), supply chain planning and supply chain operation. Decisions relate to the flow of information, product and funds. The difference betweencategories depends upon the frequency of each decision and the time frame over which it has an impact. During the supply chain strategy phase, a companydetermines what the chain’s configurations will be, how resources will beallocated, and what processes each stage will perform. This will establish thestructure of the supply chain for several years. Supply chain planning deals withdecisions with a time frame from 3 months up to a year. The planning phasemust work within the constraints established in the strategy phase. Planningdecisions include which markets to supply from which locations, subcontractingof manufacturing, inventory policies and timing and size of marketing promotions.The supply chain operation phase operates on a weekly or daily time horizon and deals with decisions concerning individual customer orders.Difficulty: Hard2. Describe the cycle view of the processes within a supply chain.Answer: The cycle view divides the supply chain into a series of 4 cyclesbetween the 5 different stages of a supply chain. The cycles are the customerorder cycle, replenishment cycle, manufacturing cycle and procurement cycle.The customer order cycle occurs at the customer/retailer interface and includesall processes directly involved in receiving and filling the customer. Thereplenishment cycle occurs at the retailer/distributor interface and includes allprocesses involved in replenishing retailer inventory. The manufacturing cycletypically occurs at the distributor/manufacturer (or retailer/manufacturer) interface and includes all processes involved in replenishing distributor (or retailer)inventory. The procurement cycle occurs at the manufacturer/supplier interfaceand includes all processes necessary to ensure that the materials are availablefor manufacturing according to schedule.Difficulty: Moderate3. Explain the push/pull view of the processes within a supply chain.Answer: The push/pull view of the supply chain divides supply chain processesinto two categories based on whether they are executed in response to acustomer order or in anticipation of customer orders. Pull processes are initiated in response to a customer order. Push processes are initiated and performed inanticipation of customer orders. The push/pull boundary separates pushprocesses from pull processes. This view is very useful when consideringstrategic decisions relating to supply chain design, because it forces a moreglobal consideration of supply chain processes as they relate to the customer.Difficulty: Moderate4. Explain the three macro processes within a supply chain.Answer: All processes within a supply chain can be classified into three macroprocesses which are Customer Relationship Management (CRM), InternalSupply Chain Management (ISCM), and Supplier Relationship Management(SRM). Customer Relationship Management (CRM) includes all processes thatfocus on the interface between the firm and its customers such as marketing,sales, call center management and order management. Internal Supply ChainManagement (ISCM) includes all processes that are internal to the firm such aspreparation of demand and supply plans, preparation of inventory managementpolicies, order fulfillment and planning of capacity. Supplier RelationshipManagement (SRM) includes all processes that focus on the interface between a firm and its suppliers such as evaluation and selection of suppliers, negotiation of supply terms and communication regarding new products and orders.Difficulty: Moderate5. Explain why supply chain flows are important.Answer: Supply chain flows are important, because there is a close connectionbetween the design and management of supply chain flows (product, information, and cash) and the success of a supply chain. The success of many companiescan be directly traced to the design and management of an appropriate supplychain. The failure of many businesses can be linked directly to their inability toeffectively design and manage supply chain flows.Difficulty: Moderate。
供应链管理第三版习题与答案样本
Chapter 17Information Technology and the Supply ChainTrue/False1. Information is crucial to the performance of a supplychain because it provides the basis upon which supply chain managers make decisions.Answer: TrueDifficulty: Easy2. Information is the supply chain driver that serves asthe glue allowing the other three drivers to worktogether to create an integrated, coordinated supplychain.Answer: TrueDifficulty: Moderate3. Information makes the supply chain visible to amanager so that he can make decisions to improve thesupply chain’s performance.Answer: TrueDifficulty: Moderate4. Information is not necessary for management to makedecisions over a broad scope that crosses bothfunctions and companies.Answer: TrueDifficulty: Easy5. Information must be 100 percent correct in order tomake good decisions.Answer: FalseDifficulty: Moderate6. To make good decisions, a manager needs to haveaccurate information regardless of how long it takes to acquire it.Answer: FalseDifficulty: Hard7. Often companies will have large amounts of data thatare not helpful with decision making.Answer: TrueDifficulty: Moderate8. Information is only a key ingredient at each stage ofthe supply chain, not within each phase of supplychain decision making.Answer: FalseDifficulty: Moderate9. The driver of IT in the supply chain has increasinglybeen the enterprise software developed to enableprocesses both within and across companies.Answer: TrueDifficulty: Moderate10. The unsuccessful categories of software will be thosefocused on the supply chain macro processes.Answer: FalseDifficulty: Easy11. This broadening of scope across which companies makedecisions emphasizes the importance of includingprocesses all along the supply chain when makingdecisions.Answer: TrueDifficulty: Moderate12. To increase the supply chain surplus (and thereforetheir firm’s own profitability) most effectively,firms must focus primarily on improving internalprocesses.Answer: FalseDifficulty: Moderate13. Functional performance is important to customersbecause it provides them with capabilities to create a competitive advantage.Answer: TrueDifficulty: Moderate14. The ability to integrate is important to a customerbecause applications that are easy to integrate aregenerally harder to get implemented and producingvalue.Answer: FalseDifficulty: Moderate15. Firms that work well with implementation partners andbuild up large groups of customers trained on theirsolutions have built a highly defensible position.Answer: TrueDifficulty: Moderate16. The goal of the CRM macro process is to negotiate aneffective contract that establishes parameters for asupplier in a way that best meets enterprise needs.Answer: FalseDifficulty: Hard17. Weakness in the CRM process results in demand beinglost and a poor customer experience because orders are not processed and executed effectively.Answer: TrueDifficulty: Easy18. CRM processes are crucial to the supply chain becauseof the lack of interaction between an enterprise andits customers.Answer: False。
供应链产品第三版习题答案
供应链产品第三版习题答案供应链产品第三版习题答案在供应链管理领域，供应链产品是非常重要的一环。
通过供应链产品的学习和实践，可以帮助我们更好地理解供应链的运作机制和管理方法。
为了帮助读者更好地掌握供应链产品的知识，本文将提供供应链产品第三版习题的答案，并对其中一些重要的问题进行深入讨论。
第一章：供应链管理概述1. 什么是供应链管理？答案：供应链管理是指通过有效的协调和控制，将原材料供应商、制造商、分销商和最终用户连接在一起，以实现产品从生产到消费的全过程管理。
它包括供应商选择、采购、生产计划、物流管理等方面。
2. 为什么供应链管理对企业至关重要？答案：供应链管理可以帮助企业降低成本、提高效率、提升客户满意度和竞争力。
通过优化供应链，企业可以更好地满足客户需求，提供高质量的产品和服务，并实现可持续发展。
第二章：供应链战略规划1. 什么是供应链战略规划？答案：供应链战略规划是指企业在制定供应链战略时所进行的规划活动。
它包括制定供应链目标、确定供应链策略、设计供应链网络等方面。
2. 供应链战略规划的重要性是什么？答案：供应链战略规划可以帮助企业确定供应链的长期发展方向，提高企业的竞争力和市场地位。
它可以帮助企业更好地应对市场变化，降低供应链风险，并提高供应链的效率和灵活性。
第三章：供应链设计与优化1. 什么是供应链设计？答案：供应链设计是指根据企业的需求和目标，设计供应链的结构和流程。
它包括确定供应链的组织结构、选择供应链合作伙伴、设计供应链流程等方面。
2. 如何进行供应链优化？答案：供应链优化可以通过优化供应链流程、改进供应链合作伙伴关系、提高供应链信息系统的效率等方式来实现。
此外，供应链优化还需要不断地进行监控和评估，以确保优化效果的持续性。
第四章：供应链执行与控制1. 什么是供应链执行？答案：供应链执行是指按照供应链计划和要求，进行供应链活动的实施和管理。
它包括供应商管理、采购管理、生产计划执行、物流管理等方面。
供应链管理第三版Unit3习题与答案上课讲义
Chapter 3Supply Cha in Drivers and ObstaclesTrue/False1.The major drivers of supply chain performance are facilities, inventory,transportation, and information. An swer: TrueDifficulty: Moderate2.The major drivers of supply chain performance are customers, facilities, inventory, transportation, andinformation.An swer: FalseDifficulty: Moderate3.The two major types of facilities are producti on sites and storage sites. An swer: TrueDifficulty: Moderate4.The two major types of facilities are distributi on sites and storage sites.An swer: FalseDifficulty: Moderate5.Inven tory is an importa nt supply cha in driver because cha nging inven tory policiescan dramatically alter the supply chain ' s efficiency and responsiveness.An swer: TrueDifficulty: Moderate6.In formati on is pote ntially the biggest driver of performa nce in the supply cha in as it directly affectseach of the other drivers.An swer: TrueDifficulty: Easy7.In formati on is pote ntially the biggest driver of performa nce in the supply cha in even though it has littleimpact on each of the other drivers.An swer: FalseDifficulty: Easy8. A facility with little excess capacity will likely be more efficient per unit of product it produces than onewith a lot of unused capacity.An swer: TrueDifficulty: Easy9. A facility with little excess capacity will likely be no more or less efficient per unit of product it producesthan one with a lot of unused capacity.An swer: FalseDifficulty: Easy10.The high utilization facility will have difficulty responding to demand fluctuations.Answer: True Difficulty: Easy11.The high utilization facility will have no more difficulty responding to demandfluctuations than one with a lot of unused capacity. Answer: False Difficulty: Easy12.Stock keeping unit (SKU) storage is the warehousing methodology that uses atraditional warehouse to store all of one type of product together. Answer: True Difficulty: Moderate 13.Warehouse unit storage is the warehousing methodology that uses a traditionalwarehouse to store all of one type of product together. Answer: False Difficulty: Moderate14.The components of inventory decisions include cycle inventory, safety inventory,seasonal inventory, and sourcing.Answer: True Difficulty: Easy15.The components of inventory decisions include capacity, cycle inventory, safetyinventory, seasonal inventory, and sourcing. Answer: False Difficulty: Easy16.Cycle inventory is inventory that is built up to counter predictable variability indemand. Answer: False Difficulty: Easy17.Seasonal inventory is inventory that is built up to counter predictable variability indemand. Answer: True Difficulty: Moderatepanies using seasonal inventory will build up inventory in periods of lowdemand and store it for periods of high demand when they will not have the capacity to produce all that is demanded.Answer: True Difficulty: Moderatepanies using seasonal inventory will maintain a level inventory increase rateof production for periods of high demand.Answer: False Difficulty: Easy20. A company' s ability to find a balanee b etween responsiveness and efficiency that best matches theneeds of the customer it is targeting is the key to achieving strategic fit.An swer: TrueDifficulty: Moderate21.Many obstacles, such as grow ing product variety and shorter life cycles, have made it increasingly difficultfor supply chains to achieve strategic fit.An swer: TrueDifficulty: ModerateMultiple Choice1.Which of the following is not a major driver of supply chain performanee?a.Facilitiesb.Inven toryc.Tran sportati ond.In formati one.All of the above are major drivers of supply cha in performa nee. An swer: eDifficulty: Easy2.Which of the following is not a major driver of supply chain performanee?a. Customersb. Facilitiesc. Inven toryd. Tran sportatie. In formati onAn swer: aDifficulty: Moderate3.The places in the supply chain network where product is stored, assembled, or fabricated are known asa. facilities.b. inven tory.c. tran sportatiod. in formatio n.e. customers.An swer: aDifficulty: Easy4.All raw materials, work in process, and finished goods within a supply chain are known asa.facilities.b.inven tory.c.tran sportati on.rmation.e.customers. Answer: b Difficulty: Easy5.Moving inventory from point to point in the supply is known asa. facilities.b. inventory.c. transportation.d. information.e. customers.Answer: cDifficulty: Easy6.The data and analysis concerning facilities, inventory, transportation, and customers throughout the supplychain is known asa. facilities.b. inventory.c. transportation.d. information.e. customers.Answer: dDifficulty: Easy7.The two major types of facilities area.distribution sites and storage sites.b.production sites and distribution sites.c.production sites and storage sites.d.retail sites and distribution sites.e.distribution sites and inventory sites.Answer: cDifficulty: Moderate8.Which component of the supply chain decision-making framework would be established first?a. Customer strategyb. Supply chain strategyc. Supply chain structured. Competitive strategye. Replenishment strategyAnswer: dDifficulty: Moderate9.Which component of the supply chain decision-making framework would beestablished second?a. Customer strategyb. Supply chain strategyc. Supply chain structured. Competitive strategye. Replenishment strategyAnswer: bDifficulty: Moderate10.Which component of the supply chain decision-making framework would be used to reach the performancelevel dictated by the supply chain strategy?a.Customer strategyb.Supply chain strategyc.Supply chain structurepetitive strategye.Replenishment strategyAnswer: cDifficulty: Easy11.Which of the following is not a component of facilities decisions?a.Locationb.Capacityc.Operations methodologyd.Warehousing methodologye.All of the above are components of facilities decisions.Answer: eDifficulty: Moderate12.Which of the following is not a component of facilities decisions?a. Warehousing methodologyb. Forecasting methodologyc. Operations methodologyd. Capacitye. LocationAnswer: bDifficulty: Moderate13.Which of the following statements concerning decisions regarding location of facilities is false?a.Deciding where a company will locate its facilities constitutes a large partof the design of a supply chain.b. A basic trade-off here is whether to centralize to gain economies of scaleor decentralize to become more responsive by being closer to the customer.panies must also consider a host of issues related to the variouscharacteristics of the local area in which the facility may be situated.d.All of these statements are true.e.None of these statements are true.Answer: dDifficulty: Moderate14.Which of the following is not an issue companies need to consider in facility location decisions?a.quality of workersb.product developmentc.proximity to customers and the rest of the networkd.cost of facilitye.tax effectsAnswer: bDifficulty: Moderate15.Which of the following is not an issue companies need to consider in facility location decisions?a.quality of workersb.availability of infrastructurec.proximity to customers and the rest of the networkd.cost of facilitye.All of the above are issues companies need to consider in facility location decisions.Answer: e Difficulty: Moderate16.Excess capacitya.allows a facility to be very flexible and to respond to wide swings in thedemands placed on it.b.costs money and therefore can decrease efficiency.c.requires proximity to customers and the rest of the network.d.both a and be.all of the aboveAnswer: d Difficulty: Moderate17.Which of the following is a characteristic of a facility with excess capacity?a.will likely be more efficient per unit of product it produces than one with alot of unused capacityb.would be very flexible and to respond to wide swings in the demandsplaced on itc.would be considered a high utilization facilityd.will have difficulty responding to demand fluctuationse.none of the aboveAnswer: a Difficulty: Easy18. A facility with little excess capacitya.will likely be more efficient per unit of product it produces than one with alot of unused capacity.b.would be considered a high utilization facility.c.will have difficulty responding to demand fluctuations.d.All of the above are true.e.None of the above are true.Answer: dDifficulty: Moderate19.Which of the following would be a characteristic of a facility with little excess capacity?a.allows a facility to be very flexible and to respond to wide swings in the demands placed on itb.costs money and therefore can decrease efficiencyc.requires proximity to customers and the rest of the networkd.will likely be more efficient per unit of product it producese.none of the above Answer: d Difficulty: Moderate20.Which of the following is not a warehousing methodology?a.Warehouse unit storageb.Stock keeping unit (SKU) storagec.Job lot storaged.Cross-dockinge.All of the above are warehousing methodologies.Answer: aDifficulty: Moderate21.The warehousing methodology that uses a traditional warehouse to store all of one type of product togetherisa. warehouse unit storage.b. stock keeping unit (SKU) storagec. job lot storage.d. cross-docking.e. none of the aboveAnswer: bDifficulty: Moderate22.The warehousing methodology in which all the different types of products needed to perform a particular jobor satisfy a particular type of customer are stored together isa. warehouse unit storage.b. stock keeping unit (SKU) storagec. job lot storage.d. cross-docking.e. none of the aboveAnswer: cDifficulty: Moderate23.The following warehousing methodology is one in which goods are not actually warehoused in a facility.Instead, trucks from suppliers, each carrying a different type of product, deliver goods to a facility. There the inventory is broken into smaller lots and quickly loaded onto store-bound trucks that carry a variety of products, somefrom each of the supplier trucks.a. warehouse unit storageb. stock keeping unit (SKU) storagec. job lot storaged. cross-dockinge. none of the aboveAnswer: dDifficulty: Moderate24.All of the following are components of inventory decisions excepta.cycle inventory.b.safety inventory.c.seasonal inventory.d.sourcing.e.All of the above are components of inventory decisions.Answer: e Difficulty: Easy25.All of the following are components of inventory decisions excepta. capacity.b. cycle inventory.c. safety inventory.d. seasonal inventorye. sourcing.Answer: aDifficulty: Easy26.The average amount of inventory used to satisfy demand between receipt of supplier shipments is referred to asa. cycle inventory.b. safety inventory.c. seasonal inventoryd. sourcing.e. none of the aboveAnswer: aDifficulty: Moderate27.The inventory that is built up to counter predictable variability in demand is calleda. cycle inventory.b. safety inventory.c. seasonal inventoryd. sourcing.e. none of the aboveAnswer: cDifficulty: Moderate28.The inventory held in case demand exceeds expectation in order to counteruncertainty is calleda. cycle inventory.b. safety inventory.c. seasonal inventoryd. sourcing.e. none of the aboveAnswer: bDifficulty: Moderate29.The set of business processes required to purchase goods and services is known asa. cycle inventory.b. safety inventory.c. seasonal inventoryd. sourcing.e. none of the aboveAnswer: dDifficulty: Easy30.Cycle inventory decisions involvea.how much to order for replenishment.b.how often to place orders.c. a basic trade-off between the cost of holding larger lots of inventory andthe cost of ordering product frequently.d.all of the abovee. a and b onlyAnswer: dDifficulty: Moderate31.Cycle inventory is used becausea.the world is perfectly predictable.b.demand is uncertain and may exceed expectations.c.it involves making a trade-off between the costs of having too muchinventory and the costs of losing sales due to not having enough inventory.d.it focuses on processes that are external to the firm.e.it focuses on processes that are internal to the firm.Answer: bDifficulty: Moderate32.Seasonal inventory should be used whena. a company can rapidly change the rate of its production system at a verylow cost.b.changing the rate of production is expensive (e.g., when workers must behired or fired).c.adjusting to a period of low demand without incurring large costs.d.the world is perfectly predictable.e.production rate is flexible.Answer: aDifficulty: Hard33.Sourcing involvesa.deciding the tasks that will be outsourced and those that will be performed within the firm.b.deciding whether to source from a single supplier or a portfolio ofsuppliers.c.identifying the set of criterion that will be used to select suppliers andmeasure their performance.d.selecting suppliers and negotiating contracts with them.e.all of the aboveAnswer: eDifficulty: Easy34.Which of the following are key components of transportation decisions when designing and operating a supply chain?a. Mode of transportationb. Route and network selectionc. In-house or outsourced. all of the abovee. none of the aboveAnswer: dDifficulty: Moderate35.Which of the following are key components of transportation decisions whendesigning and operating a supply chain?a. Software selectionb. Mode of transportationc. Source selectiond. Warehouse selectione. none of the aboveAnswer: bDifficulty: Easy36.Which of the following are key components of information that must be analyzed to increase efficiency andimprove effectiveness in a supply chain?a.Push versus pullb.Coordination and information sharingc.Forecasting and aggregate planningd.Pricing and revenue managemente.all of the aboveAnswer: eDifficulty: Moderate37.Which of the following are key components of information that must be analyzed to increase efficiency andimprove effectiveness in a supply chain?a. Software selectionb. Source selectionc. Warehouse selectiond. Forecasting and aggregate planninge. none of the aboveAnswer: dDifficulty: Moderate38.When all the different stages of a supply chain work toward the objective of maximizing total supply chainprofitability, rather than each stage devoting itself to its own profitability without considering total supply chain profit, it is known asa. supply chain coordination.b. forecasting.c. aggregate planning.d. revenue management.e. pricing.Answer: aDifficulty: Easy39.The art and science of making projections about what future demand and conditionswill be isa. supply chain coordination.b. forecasting.c. aggregate planning.d. revenue management.e. pricing.Answer: bDifficulty: Easy40.Transforming forecasts into plans of activity to satisfy the projected demand is known asa. supply chain coordination.b. forecasting.c. aggregate planning.d. revenue management.e. pricing.Answer: cDifficulty: Easy41.The process by which a firm decides how much to charge customers for its goods and services isa. supply chain coordination.b. forecasting.c. aggregate planning.d. revenue management.e. pricing.Answer: eDifficulty: Easy42.The use of differential pricing over time or customer segments to maximize profits from a limited setof supply chain assets isa. supply chain coordination.b. forecasting.c. aggregate planning.d. revenue management.e. pricing.Answer: dDifficulty: Moderate43. Which of the following are technologies that share and analyze information in the supply chain?a. Electronic Data Interchange (EDI)b. Internetc. Enterprise Resource Planning (ERP)d. Supply Chain Management (SCM) softwaree. all of the aboveAnswer: eDifficulty: Easy44. Which of the following are technologies that share and analyze information in the supply chain?a. Internetb. Enterprise Data Planning (EDP)c. Electronic Resource Interchange (ERI)d. Chain Management (CM) softwaree. none of the aboveAnswer: aDifficulty: Moderate45. Which of the follow ing are obstacles to achiev ing strategic fit?a. In creas ing variety of productsb. Decreas ing product lifecyclesc. In creas in gly dema nding customersd. Fragme ntati on of supply cha in own ershipe. all of the aboveAn swer: eDifficulty: EasyWhich of the follow ing are obstacles to achiev ing strategic fit?a. Difficulty execut ing new strategiesb. Globalizati onc. In creas in gly dema nding customersd. Fragme ntati on of supply cha in own ershipe. all of the aboveAn swer: eDifficulty: Moderate47. Which of the following is not an obstacle to achieving strategic fit?a.In creas ing variety of productsb.Decreas ing product lifecyclesc.In creas in gly dema nding customersd.Con solidati on of supply cha in own ershipe.none of the aboveAn swer: dDifficulty: ModerateEssay/Problems1.List and defi ne the four major drivers of supply cha in performa nee.Answer: Facilities are the places in the supply chain network where product is stored, assembled, orfabricated. The two major types of facilities are product ion sites and storage sites.Inventory is all raw materials, work in process, and finished goods within a supply cha in. Inven tory is an importa nt supply cha in driver because cha nging inven tory policies can dramatically alter the supplychain ' s efficiency and responsiveness. Transportation entails moving inventory from point to point in the supply chain.Tran sportati on can take the form of many comb in ati ons of modes and routes.Information consists of data and analysis concerning facilities, inventory, transportation, and customers throughout the supply chain. Information is potentially the biggest driver of performance in the supply chain as it directly affects each of the other drivers.Difficulty: Moderate2.Explain the supply chain decision-making framework and the role of the fourmajor drivers.Answer: The goal of a supply chain strategy is to strike the balance between responsiveness and efficiency, resulting in a strategic fit with the competitive strategy. To reach this goal, a company uses the foursupply chain drivers discussed earlier. For each of the individual drivers, supply chain managers mustmake a trade-off between efficiency and responsiveness. The combined impact of these four drivers thendetermines the responsiveness and efficiency of the entire supply chain.Most companies begin with a competitive strategy and then decide what their supply chain strategyought to be. The supply chain strategy determines how the supply chain should perform with respect to efficiency and responsiveness. The supply chain must then use the supply chain drivers to reach theperformance level the supply chain strategy dictates.Difficulty: Moderate3.Explain the basic trade-off between responsiveness and efficiency for each of themajor drivers of supply chain performance.Answer: The fundamental trade-off when making facilities decisions is between the cost of the number, location, and type of facilities (efficiency) and the level of responsiveness that these facilities provide thecompany' s customers.The fundamental trade-off when making inventory decisions is between responsiveness and efficiency.Increasing inventory will generally make the supply chain more responsive to the customer. This choice, however, comes at a cost as the added inventory decreases efficiency. Therefore, a supply chain manager can use inventory as one of the drivers for reaching the level of responsiveness and efficiency thecompetitive strategy targets.The fundamental trade-off for transportation is between the cost of transporting a given product(efficiency) and the speed with which that product is transported (responsiveness). The transportationchoice influences other drivers such as inventory and facilities. When supply chain managers think about making transportation decisions, they frame the decision in terms of this trade-off. Good informationsystems can help a firm improve both its responsiveness and efficiency. The information driver is used to improve the performance of other drivers and the use of information is based on the strategic position the other drivers support. Accurate information can help a firm improve efficiency by decreasinginventory and transportation costs. Accurate information can improve responsiveness by helping a supply chain better match supply and demand. Difficulty: Moderate4.Explain the role of each of the major drivers of supply chain performance.Answer: Facilities are the where of the supply chain if we think of inventory as what is being passed along the supply chain and transportation as how it ispassed along. They are the locations to or from which the inventory is transported. Within a facility,inventory is either processed or transformed into another state (manufacturing) or it is stored beforebeing shipped to the next stage (warehousing).Inven tory exists in the supply cha in because of a mismatch betwee n supply and dema nd. An importa nt role that inven tory plays in the supply cha in is to in crease the amount of dema nd that can be satisfied by hav ing product ready and available when the customer wants it. Another significant role inventoryplays is to reduce cost by exploit ing any econo mies of scale that may exist duri ng both product ion and distributi on. Inven tory is spread throughout the supply cha in from raw materials to work in process to fini shed goods that suppliers, manufacturers, distributors, and retailers hold.Inven tory is a major source of cost in a supply cha in and it has a huge impact on resp on sive ness. The locati on and qua ntity of inven tory can move the supply cha in from one end of the resp on sive nessspectrum to the other.Inventory also has a significant impact on the material flow time in a supply chain. Material flow time is the time that elapses betwee n the point at which Ano ther importa nt area where inven tory has a significa nt impact is throughput.Inven tory and flow time are synonym ous in a supply cha in. Man agers should use actions that lower the amount of inven tory n eeded without in creas ing cost or reduci ng resp on sive ness, because reduced flow time can be a sig nifica nt adva ntage in a supply cha in.Tran sportati on moves product betwee n differe nt stages in a supply cha in. Likethe other supply cha in drivers, tran sportati on has a large impact on both resp on sive ness and efficie ncy. Faster tran sportati on, whether in the form of differe nt modes of tra nsportati on or differe ntamounts being tra nsported, allows a supply cha in to be more resp on sive but reduces its efficie ncy. The type of transportation a company uses also affects the inventory and facility locations in the supply chai n.In formati on could be overlooked as a major supply cha in driver because it does not have a physicalprese nee. In formati on, however, deeply affects every part of the supply chain. Its impact is easy tounderestimate as information affects a supply chain in many different ways. Information serves as theconnection between the supply chain ' s various stages, allowing them to coordinate and bringabout many of the ben efits of maximizi ng total supply cha in profitability.In formati on is also crucial to the daily operati ons of each stage in a supply cha in. For in sta nee, aproduct ion scheduli ng system uses in formati on on dema nd to create a schedule that allows a factory to produce the right products in an efficie nt manner. A warehouse man ageme nt system uses in formati on to create visibility of the warehouse ' s inventory. The company can then use thisinformation to determine whether new orders can be filled.Difficulty: Hard5.Expla in the role of each of the major drivers of supply cha in performa nee in thecompetitive strategy.Answer: Facilities and their corresponding capacities to perform their functions are a key driver of supply cha in performa nee in terms of resp on sive ness and efficie ncy. For example, compa nies can gain econo mies of scale whe n a product is manu factured or stored in only one locati on; this cen tralizati on increases efficie ncy. The cost reducti on, however, comes at the expe nse of resp on sive ness, as many of a company ' s customers may be located far from the production facility. The opposite is also true. Locati ng facilities close to customers in creases the number of facilities needed and consequently reducesefficiency. If the customer dema nds and is willi ng to pay for the resp on sive ness that hav ing numerous facilities adds, however, then this facilities decision helps meet the company' s competitive strategygoals.Inventory plays a significant role in a supply chain ' s ability to support a firm ' s competitive strategy. If a firm ' s competitive strategy requires a very high loefvel responsiveness, a company can use inventory to achieve this responsiveness by locating large amounts of inventory close to the customer. Conversely, a company can also use inventory to make itself more efficient by reducing inventory through centralized stocking. The latter strategy would support a competitive strategy of being a low-cost producer. The trade-off implicit in the inventory driver is between the responsiveness that results from more inventory and the efficiency that results from less inventory.The role of transportation in a company ' s competitive strategy figures prominently when the company is considering the target customer ' s needs. If afirm ' s competitive strategy targets a customer that demands a very high level of responsiveness, and that customer is willing to pay for this responsiveness, then a firm can use transportation as one driver for making the supply chain more responsive. The opposite is true as well. If a company ' s competitive strategytargets customers whose main decision criterion is price, then the company can use transportation to lower the cost of the product at the expense of responsiveness. As a company may use both inventory and transportation to increase responsiveness or efficiency, the optimal decision for the company often means finding the right balance between the two.Information is a driver whose importance has grown as companies have used it to become both more efficient and more responsive. The tremendous growth of the importance of information technology is a testimony to the impact information can have on improving a company. Like all the other drivers, however, even with information, companies reach a point when they must make the trade-off between efficiency and responsiveness. Difficulty: Hard。
供应链管理第三版unit3习题与答案
Chapter 3Supply Chain Drivers and ObstaclesTrue/False1.The major drivers of supply chain performanee are faci I ities, inventory,transportat ion, and informat ion.Answer: TrueDifficulty: Moderate2.The major dr ivers of supply chain performance are customers, faciI ities,inventory, transportation, and information.Answer: Fa IseDifficulty: Moderate3.The two major types of faciI ities are production sites and storage sites.Answer: TrueDifficulty: Moderate4.The two ma jor types of faciI ities are di str ibut ion sites and storage sites.Answer: Fa IseDifficulty: Moderate5.Inventory is an important supply chain dr iver because changing inventorypolicies can dramatically alter the supply chain' s efficiency andresponsiveness・Answer: TrueDifficulty: Moderatermation is potentially the biggest dr i ver of performance in the supplychain as it directly affects each of the other dr ivers・Answer: TrueDifficulty: Easyrmation is potentially the biggest dr i ver of performance in the supplychain even though it has little impact on each of the other drivers・Answer: Fa IseDifficulty: Easy8. A faciIity with little excess capacity will Iikely be more efficient per unit ofproduct it produces than one with a lot of unused capacity.Answer: True Difficulty: Easy9. A faciIity with little excess capacity will Iikely be no more or less efficientper unit of product it produces than one with a lot of unused capacity.Answer: Fa IseDifficulty: Easy10.The high utiIization facility will have difficuIty responding to demand fluctuations・Answer: TrueDifficulty: Easy11.The high utiIization faciIity will have no more difficulty responding to demandfluctuations than one with a lot of unused capacity.Answer: Fa IseDifficulty: Easy12.Stock keeping unit (SKU) storage is the warehousing methodology that uses atraditional warehouse to store al I of one type of product together・Answer: TrueDifficulty: Moderate13.Warehouse unit storage is the warehousing methodology that uses a traditionalwarehouse to store al I of one type of product together. Answer: Fa IseDifficulty: Moderate14.The components of inventory deci sions i ncIude cycle inventory, safetyinventory, seasons I inventory, and sourcing・Answer: TrueDifficulty: Easy15.The components of inventory deci sions inelude capacity, cycle inventory, safetyinventory, seasonaI inventory, and sourcing・Answer: Fa IseDifficulty: Easy16.Cycle inventory is inventory that is bui11 up to counter predictable varlabilityin demand.Answer: Fa I seDifficulty: Easy17.Seasonal inventory is inventory that is built up to counter predictablevarlability in demand.Answer: TrueDifficulty: Moderatepanies using seasonal inventory will build up inventory in periods of lowdemand and store it for per iods of high demand when they will not have thecapacity to produce a I I that is demanded・Answer: TrueDifficulty: Moderatepanies using seasons I i nventory will ma i nta i n a level inventoryincrease rate of production for per iods of high demand.Answer: Fa IseDifficulty: Easy20. A compa ny‘ s ability to find a balance between responsiveness andefficiency that best matches the needs of the customer it is targetingis the key to achieving strategic fit・ Answer: TrueDifficulty: Moderate21.Many obstacles, such as growing product var iety and shorter Iife cycles, havemade it increasingly difficult for supply chains to achieve strategic fit・Answer: TrueDifficulty: ModerateMultiple Choice1.Which of the fol lowing i s not a major dr iver of supply chain performancea.FaciI itiesb・Inventoryc.Transportationd・Informat ione. All of the above are major drivers of suppIy chain performance. Answer: eDifficulty: Easy2.Which of the fol lowing is not a major dr iver of supply chain performancea. Customersb・ FaciI itiesc.Inventoryd・ Transportatione. InformationAnswer: aDifficulty: Moderate3.The places in the supply chain network where product is stored, assembled, or fabri cated are known asa. facilities・b・inventory・c. transportation.d・information.e. customers・Answer: aDifficulty: Easy4.Al I raw materials, work in process, and finished goods within a supply chain areknown asa. facilities・b・ inventory・c. transportation・d・ informat ion.e. customers・Answer: bDifficulty: Easy5.Moving inventory from point to point in the supply is known asa. facilities・b・ inventory・c. transportation・d・ information.e. customers・Answer: cDifficulty: Easy6.The data and analysis concerning faciI ities, inventory, transportation, andcustomers throughout the supply chain is known asa. facilities・b・ inventory・c. transportation・d・ information.e. customers・Answer: dDifficulty: Easy7.The two major types of faciIities area.distribution sites and storage sites・b・production sites and di str ibut ion sites.c. production sites and storage sites・d・ retai I sites and distribution sites.e. distribution sites and inventory sites・ Answer: cDifficulty: Moderate8. Which component of the supply cha i n deci si on-making framework would beestab Iished firsta. Customer strategyb. Supply chain strategyC・Supply chain structured. Compet it ive strategye. Repleni shment strategyAnswer: dDifficulty: Moderate9. Which c omponent of the supply chain deci si on-making framework would beestab Iished seconda. Customer strategyb. Supply chain strategyC・Supply chain structured.e. Compet it ive strategy Replenishment strategyAnswer: bDifficulty: Moderate10. Which component of the supply chain decision-making framework would be usedto reach the performance level dictated by the supply chain strategya.Customer strategyb.Supply chain strategyc.Supply chain structurepetit ive strategye.Repleni shment strategyAnswer: cDifficulty: Easythe following is not a component of faci I ities decisionsa. Locationb・Capacityc.Operat ions methodoIogyd.Warehous ing methodoIogy门.Which ofe. Al I of the above are components of faciI ities decisions ・Answer ： eDifficulty: Moderate12. Which a. of the fol lowing is not a component of faci I ities decisions Warehousingmethodologyb ・ C ・Forecasting methodology Operations methodologyd ・e. Capacity Locat i onAnswer: bDifficulty: Moderate13. Which of the fol lowing statements concerning decisions regarding location of faciIities is false a.Deciding where a company will locate its faciI ities const itutes a large part of the design of a supply chain. b. C ・A basic trade-off here is whether to centralize to gain economies ofscale or decentralize to become more responsive by being closer to thecustomer ・Companies must also consider a host of issues related to the var iouscharacter i st ies of the local area in which the faciIity may besituated ・ d.e.Al I of these statements are true ・ None of these statements are true ・ Answer: d Difficulty: Moderate14. Which of faciIity a. the fol lowing is not an issue companies need to consider inlocation decisionsqua Iity of workers b ・C ・product development proximity to customers and the rest of the networkd ・ e.cost of faciIity tax effects Answer: bDifficulty: Moderate15. Which of the fol lowing is not an issue companies need to consider in faciIityIocat i on deci s i onsa. qua Iity of workersb ・ availability of infrastructurec. proximity to customers and the rest of the networkd ・ cost of faciIitye.All of the above are issues companies need to consider in faciIity locationdecisions・Answer: eDifficulty: Moderate16.Excess capacitya. a I Iows a faciIity to be very flexible and to respond to wide swings in thedemands pIaced on it.b・ costs money and therefore can decrease efficiency.c. requi res proximity to customers and the rest of the network・d・both a and be. all of the aboveAnswer: dDifficulty: Moderate17. Which of the fol lowing i s a character i stic of a faciIity with excess capacitya. wiI I Iikely be more efficient per unit of product it produces thanone with a lot of unused capacityb. C would be very flexible and to respond to wide swings in the demands placed on itwould be considered a high utiIization faciIityd.e. wiI I have difficulty responding to demand fluctuations none of the aboveAnswer: aDifficulty: Easy18. A faciIity with little excess capacitya. wiI I Iikely be more efficient per unit of product it produces thanone with a lot of unused capacity.b. C would be considered a high utiIization faciI ity. wiI I have difficulty responding to demand fluctuations・d.e. Al I of the above are true・ None of the above are true・Answer: dDifficulty: Moderate19. Which of the fol lowing wouId be a character istic of a faciIity with little excess capacitya. a I Iows a faciIity to be very flexible and to respond to wide swings inthe demands placed on itb ・costs money and therefore can decrease efficiencyrequi res prox imity to customers and the rest of the networkd ・wiI I likely be more efficient per unit of product it produces none of the aboveAnswer: dDifficulty: Moderate20. Which of the fol lowing is not a warehousing methodologya. Warehouse unit storageb・Stock keeping unit (SKU) storagec.Job lot storaged・Cross-dockinge. Al I of the above are warehousing methodologies・ Answer: aDifficulty: Moderate21 ・ The warehousing methodology that uses a traditions I warehouse to store al I ofone type of product together isa. warehouse unit storage・b・ stock keeping unit (SKU) storage・c. job lot storage・d・ cross-docking・e. none of the aboveAnswer: bDifficulty: Moderate22.The warehousing methodology in which a I I the d i fferent types of products neededto perform a particular job or satisfy a particular type of customer are stored together isa. warehouse unit storage・b・ stock keeping unit (SKU) storage・c. job lot storage・d・ cross-docking・e. none of the aboveAnswer: cDifficulty: Moderate23.The foI Iowing warehousing methodology is one in which goods are not actuallywarehoused in a faciIity. Instead, trucks from suppliers, each carrying a different type of product, deliver goods to a faciIity・ There the inventory i s broken into smalI er lots and quickly loaded onto store- bound trucks that carry a var iety of products, some from each of the supplier trucks・a. warehouse unit storageb・ stock keeping unit (SKU) storagec.job lot storaged.cross-dockinge.none of the aboveAnswer: dDifficulty: Moderate24.Al I of the fol lowing are components of inventory decisions excepta.cycle inventory・b.safety inventory.c.seasonal inventory・d・sourcing・e. All of the aboveare components of inventory decisions・Answer: eDifficulty: Easy25.Al I of the fol lowing are components of inventory decisions excepta. capacity.b・ cycle inventory・c. safety inventory・d・ seasonal inventory.e. sourcing・Answer: aDifficulty: Easy26.The average amount of inventory used to satisfy demand between receipt of suppliershipments is referred to asa. cycle inventory・b・ safety inventory・c. seasonal inventory.d・ sourcing・e. none of the aboveAnswer: aDifficulty: Moderate27.The inventory that is bui11 up to counter predictable var iabiIity in demand iscalleda. cycle inventory・b・ safety inventory・c. seasonal inventory.d・ sourcing・e. none of the above Answer: cDifficulty: Moderate28.The inventory held in case demand exceeds expectation in order to counteruncertainty is calleda. cycle inventory・b・ safety inventory・c. seasonal inventory.d ・ sourcing.e. none of the aboveAnswer: bDifficulty: Moderate29. The set of business processes required to purchase goods and services is known asa. cycle inventory ・b ・ safety inventory ・c. seasonal inventory ・d ・ sourcing.e. none of the aboveAnswer: dDifficulty: Easy30. Cycle inventory deci sions involvea. how much to order for replenishment ・b ・ how often to place orders ・c. a basic trade-off between the cost of holding larger lots of inventory andthe cost of ordering product frequent Iy.d ・ al I of the abovee. a and b onlyAnswer: dDifficulty: Moderate32. Seasonal inventory shouId be used whena. a company can rapidly change the rate of its production system at a very lowcost ・b ・ changing the rate of production is expensive ・, when workers mustbe hi red or fi red)・c. ad justing to a period of low demand without incurring large costs.d. the worId is perfectly predictable ・e. production rate is flexible ・Answer: a 31. Cycle a. b. inventory is used becausethe worId is perfectly predictable ・ demand is uncertain and may exceed expectations ・ it involves making a trade-off between the costs much i nventory and the costs enough inventory. it focuses on processes it focuses on processesAnswer: b Difficulty: Moderate of losing sales due of having tooto not havingd. that that are are external to internal to the the f i rm. f i rm.Difficulty: Hard33. Sourcing involvesa. dec iding the tasks that wiI I be outsourced and those that wiI I be per-formed within the fi rm.b ・ dec iding whether to source from a single supplier or a portfol io ofsuppliers ・c. identifying the set of cr iter ion that will be used to seIectsuppliers and measure thei r performance ・d ・ selecting suppliers and negotiating contracts with them.e. all of the aboveAnswer: eDifficulty: EasyAnswer ： eDifficulty: Moderate 34. Which of the fol lowing are key components designing and operating a supply chain Mode oftransportation Route and network selection In-house or outsource al I of the above none of the aboveof transportat ion deci sions when a.d.e.Answer: dDifficulty: Moderate35. Which of the fol lowing are key components designing and operating a supply chain Softwareselection Mode of transportation Source selection Warehouse selection none of the above of transportation deci sions when a.d.e.Answer: bDifficulty: Easy36. Which of ana lyzed a. b ・ d . the fol lowing are key components to increase efficiency and improve effectiveness in a supply Pushversus pul ICoordinat ion and information shar ingForecasting and aggregate planningPricing and revenue managemental I of the aboveof information that must be chai nthe fol lowing are key components of information that must be37. Which ofanalyzed to increase efficiency and improve effectiveness in a supply chain a.Software selectionb・Source selectionc.Warehouse selectiond.Forecasting and aggregate planninge.none of the aboveAnswer: dDifficulty: Moderate38.When a I I the different stages of a supply chain work toward the objective ofmaximizing totaI supply chain profitabiIity, rather than each stage devotingitself to its own profitabi Iity without consider ing totaI supply chain profit, it is known asa. supply chain coordination・b・forecasting・c. aggregate planning.d・revenue management・e. pricing・Answer: aDifficulty: Easy39.The art and science of making projections about what future demand and conditionswill be isa. supply chain coordination.b・ forecasting・c. aggregate planning.d・ revenue management・e. pricing・Answer: bDifficulty: Easy40.Transforming forecasts into plans of activity to satisfy the projected demand i sknown asa. supply chain coordination.b・ forecasting・c. aggregate planning・d・ revenue management.e. pricing・Answer: cDifficulty: Easy41.The process by which a fi rm decides how much to charge customers for its goodsand services isa. supply chain coordination.b・ forecasting・c. aggregate planning・d・ revenue management・e. pricing・Answer: eDifficulty: Easy42.The use of differential pricing over time or customer segments to maximize profitsfrom a Iimited set of supply chain assets isa. supply chain coordination.b・ forecasting・c. aggregate planning.d・ revenue management・e. pricing・Answer: dDifficulty: Moderate43.Which of the fol lowing are technologies that share and analyze information in thesupply chaina. Electronic Data Interchange (EDI)b・Internetc.Enterpr i se Resource Planning (ERP)d.Supply Chain Management (SCM) softwaree・al I of the aboveAnswer: eDifficulty: Easy44.Which of the fol lowing are technologies that share and analyze information in thesupply chaina.Internetb.Enterpr i se Data Planning (EDP)c.Electronic ResourceInterchange (ERI)d.Cha i n Management (CM) softwaree.none of the aboveAnswer: aDifficulty: Moderate45.Which of the following are obstacles to achieving strategic fita. Increasing var iety of productsb・Decreasing product I ifecyclesc. Increasingly demanding customersd・Fragmentation of supply chain ownershipe・all of the aboveAnswer: eDifficulty: Easy46. Which a. of the fol lowing are obstacles to achieving strategic fitDifficulty executing new strategiesb ・ C ・ GlobalizationIncreasingly demanding customersd ・e. Fragmentation of supply chain ownership a I I of the above Answer: eDifficulty: Moderate 47. Which a. of the fol lowing is not an obstacle to achieving strategic fitIncreasing var iety of productsb C ・Decreasing product I ifecycles Increasingly demanding customersd.e. Consolidation of supply chain ownership none of the aboveAnswer: dDifficulty: ModerateEssay/ProbIemsLi st and define the four ma jor dr i vers of suppIy chain performance ・Answer: Faci//ties are the places in the suppIy chain network where product is stored, assembled, or fabricated ・ The two major types of faciI ities areproduction sites and storage sites ・Inventory i s a I I raw mater ials, work in process, and finished goods within a suppIy chain ・ Inventory is an important supply chain dr iver becausechanging inventory policies can dramatically alter the supply chain* sefficiency and responsiveness ・Transportation entaiIs moving inventory from point to point in the supplychain. Transportation can take the form of many combinations of modes androutes ・Information consi sts of data and analysis concerning faciI ities, inventory, transportation, and customers throughout the supply chain. Informat ion ispotentially the biggest dr iver of performance in the supply chain as itdirectly affects each of the other drivers ・ Difficu!ty: Moderate2. Explain the supply chain decision-making framework and the role of the four ma jordr i vers ・Answer: The goal of a supply chain strategy is to strike the balance betweenresponsiveness and efficiency, resulting in a strategic fit with thecompetitive strategy. To reach this goal, a company uses the four supply chain drivers discussed ear Iier・ For each of the individual dr ivers, supply chain managers must make a trade-off between efficiency and responsiveness・ Thecombined impact of these four dr ivers then determines the responsiveness andefficiency of the enti re supply chain・ Most companies beg in with acompetitive strategy and then decide what thei r supply chain strategy ought to be. The supply chain strategy determines how the supply chain should performwith respect to efficiency and responsiveness・ The supply chain must then use the supply chain dr ivers to reach the performsnee level the supply chainstrategy dictates・Difficulty: ModerateExplain the basic trade-off between responsiveness and efficiency for each of 3.the ma jor dr ivers of suppIy cha in performsnee.Answer: The fundamental trade-off when mak ing faciI ities deci sions i sbetween the cost of the number, location, and type of faciI ities (efficiency) and the level of responsiveness that these faciI ities provide the company * s customers・The fundamenta I trade-off when making inventory decisions i s between responsi veness and efficiency. Increas ing inventory wi I I genera Ily make thesupply chain more resp on si ve to the customer ・ This choice, hov/ever, comes at a cost as the added inventory decreases efficiency. Therefore, a suppIychain manager can use inventory as one of the dr i vers for reaching the level of responsiveness and efficiency the competitive strategy targets・The fundamenta I trade-off for transportat i on is between the cost oftransporting a given product (efficiency) and the speed with which that product is transported (responsiveness)・ The transportation choice influences other dri vers such as inventory and faciI it ies・ When supply chain managers thinkabout making transportation decisions, they frame the deci si on in terms ofthis trade-off・Good information systems can help a fi rm improve both its responsiveness andefficiency. The information dr i ver is used to improve the performance ofother dr i vers and the use of informat ion i s based on the strategic position the other dr ivers support・ Accurate information can he Ip a f i rm improveeff iciency by decreas i ng inventory andtransportation costs・ Accurate information can improve responsiveness byhelping a supply chain better match supply and demand.Difficulty: ModerateExplain the role of each of the major dr ivers of supply chain performance ・Answer: FaciI itias are the where of the supply chain if we think ofinventory as what is being passed along the supply chain and transportation as how it is passed along ・ They are the locations to or from which the inventory is transported ・ Within a faci Iity, inventory is either processed ortransformed into another state (manufacturing) or it is stored before being shipped to the next stage (warehousing).Inventory exists in the supply chain because of a mismatch between supply and demand. An important role that inventory plays in the supply chain is toincrease the amount of demand that can be satisfied by having product ready and avaiI able when the customer wants it. Another significant role inventory plays is to reduce cost by exploiting any economies of scale that may exist during both production and distribution. Inventory is spread throughout the supply chain from raw mater ials to work in process to finished goods that suppliers, manufacturers, di str ibutors, and retailers hold ・Inventory is a major source of cost in a supply chain and it has a huge impact on responsiveness ・ The location and quantity of inventory can move the supply chain from one end of the responsiveness spectrum to the other.Inventory a I so has a significant impact on the mater iaI flow time in a supply chain. Material flow time is the time that elapses between the point at which Another importsnt area where inventory has a significant impact i s throughput ・ Inventory and flow time are synonymous in a supply chain ・ Managersincreasing cost or reducing responsiveness, can be a significant advantage in a supply chain.Transportation moves product between different stages in a supply chain. Like the other supply chain drivers, transportation has a large impact on bothresponsiveness and efficiency. Faster transportation, whether inthe form of different modes of transportation or different amounts beingtransported, a I Iows a supply chain to be more responsive but reduces its efficiency. The type of transportation a company uses also affects theinventory and faciIity Iocations in the supply chain ・Information could be over looked as a major supply chain dr iver because it does not have a physical presence ・ Information, however, deeply affects every part of the supply chain ・ Its impact is easy tounderestimate as information affects a supply chain in many different ways ・ Information serves as the connection between the supply chain* svar ious stages, al lowing them to coordinate and br ing about many of the benefits of maximizing totaI suppIy chain profitabiIity ・ Information isa I so crucial to the daily operations of each stage in a supply chain. 4. should use actions that lower the amount of inventory needed withoutbecause reduced flow timeFor instance, a production scheduling system uses information on demand tocreate a schedule that a I Iows a factory to produce the r i ght products in an efficient manner. A warehouse management system uses information to create visibility of the warehouse* s inventory ・ The company can then use thisinformation to determine whether new orders can be filled ・ Difficu/ty: Hard5. Explain the role of each of the major dr ivers of supply chain performance in thecompetitive strategy.Answer: Faci I it ies and thei r corresponding capacities to perform thei r functions are a key driver of suppIy chain performance in terms ofresponsiveness and efficiency. For example, companies can gain economies of scale when a product is manufactured or stored in only one location; thiscentralization increases efficiency. The cost reduction, however, comes at the expense of responsiveness, as many of a company' s customers may be located far from the production faciI ity. The opposite is also true ・ Locating faciI ities close to customers increases the number of faci I ities needed and consequent Iy reduces efficiency. If the customer demands and iswilling to pay for the having numerous faciIities adds, however, then helps meet the company* scompetitive strategy Inventory plays a significant role in a supplysupport a firm' s competitive strategy. If a firm's competitive strategy requi res a very high level of responsiveness, a company can use inventory to achieve this responsiveness by locating large amounts of inventory close to the customer ・ Conversely, a company can also use inventory to make itself more efficient by reducing inventory through centralized stocking ・ The latter strategy wouId support a competitive strategy of being a low-cost producer ・ The trade-off implicit in the inventory dr iver i s between theresponsiveness that results from more inventory and the efficiency that results from I ess inventory ・The role of transportation in a company' s competitive strategy figuresprominently when the company is consider ing the target customer * s needs. If a firm* s competitive strategy targets a customer that demands a very high level of responsiveness, and that customer is willing to pay for this responsiveness, then a fi rm can usetransportation as one driver for making the supply we I I ・ If acompany' s deci si on criter ion i s lower the cost of thecompany may use both inventory and transportation to increase responsiveness or efficiency, the optimal decision for the company often means fi nd i ng the r ight ba Iance between the two.Information i s a dr iver whose importance has grown as companies have usedresponsiveness that thisfaciIities decision goa I s. chain' s ability to chain more responsive ・ The opposite is true ascompetitive strategy targets customers whose main price, then the company can use transportation to product at the expense of responsiveness ・ As a。
供应链管理第三版unit3习题与答案
Chapter 3Supply Chain Drivers and ObstaclesTrue/False1.The major drivers of supply chain performance are facilities, inventory,transportation, and information.Answer: TrueDifficulty: Moderate2.The major drivers of supply chain performance are customers, facilities,inventory, transportation, and information.Answer: FalseDifficulty: Moderate3.The two major types of facilities are production sites and storage sites.Answer: TrueDifficulty: Moderate4.The two major types of facilities are distribution sites and storagesites.Answer: FalseDifficulty: Moderate5.Inventory is an important supply chain driver because changing inventorypolicies can dramatically alter the supply chain’s efficiency andresponsiveness.Answer: TrueDifficulty: Moderatermation is potentially the biggest driver of performance in thesupply chain as it directly affects each of the other drivers.Answer: TrueDifficulty: Easyrmation is potentially the biggest driver of performance in thesupply chain even though it has little impact on each of the otherdrivers.Answer: FalseDifficulty: Easy8. A facility with little excess capacity will likely be more efficient perunit of product it produces than one with a lot of unused capacity.Answer: TrueDifficulty: Easy9. A facility with little excess capacity will likely be no more or lessefficient per unit of product it produces than one with a lot of unused capacity.Answer: FalseDifficulty: Easy10.The high utilization facility will have difficulty responding to demandfluctuations.Answer: TrueDifficulty: Easy11.The high utilization facility will have no more difficulty responding todemand fluctuations than one with a lot of unused capacity.Answer: FalseDifficulty: Easy12.Stock keeping unit (SKU) storage is the warehousing methodology thatuses a traditional warehouse to store all of one type of producttogether.Answer: TrueDifficulty: Moderate13.Warehouse unit storage is the warehousing methodology that uses atraditional warehouse to store all of one type of product together.Answer: FalseDifficulty: Moderate14.The components of inventory decisions include cycle inventory, safetyinventory, seasonal inventory, and sourcing.Answer: TrueDifficulty: Easy15.The components of inventory decisions include capacity, cycle inventory,safety inventory, seasonal inventory, and sourcing.Answer: FalseDifficulty: Easy16.Cycle inventory is inventory that is built up to counter predictablevariability in demand.Answer: FalseDifficulty: Easy17.Seasonal inventory is inventory that is built up to counter predictablevariability in demand.Answer: TrueDifficulty: Moderatepanies using seasonal inventory will build up inventory in periods oflow demand and store it for periods of high demand when they will nothave the capacity to produce all that is demanded.Answer: TrueDifficulty: Moderatepanies using seasonal inventory will maintain a level inventoryincrease rate of production for periods of high demand.Answer: FalseDifficulty: Easy20. A company’s ability to find a balance b etween responsiveness andefficiency that best matches the needs of the customer it is targetingis the key to achieving strategic fit.Answer: TrueDifficulty: Moderate21.Many obstacles, such as growing product variety and shorter life cycles,have made it increasingly difficult for supply chains to achievestrategic fit.Answer: TrueDifficulty: ModerateMultiple Choice1.Which of the following is not a major driver of supply chain performancea.Facilitiesb.Inventoryc.Transportationrmatione.All of the above are major drivers of supply chain performance.Answer: eDifficulty: Easy2.Which of the following is not a major driver of supply chain performancea.Customersb.Facilitiesc.Inventoryd.TransportationrmationAnswer: aDifficulty: Moderate3.The places in the supply chain network where product is stored, assembled,or fabricated are known asa.facilities.b.inventory.c.transportation.rmation.e.customers.Answer: aDifficulty: Easy4.All raw materials, work in process, and finished goods within a supplychain are known asa.facilities.b.inventory.c.transportation.rmation.e.customers.Answer: bDifficulty: Easy5.Moving inventory from point to point in the supply is known asa.facilities.b.inventory.c.transportation.rmation.e.customers.Answer: cDifficulty: Easy6.The data and analysis concerning facilities, inventory, transportation, andcustomers throughout the supply chain is known asa.facilities.b.inventory.c.transportation.rmation.e.customers.Answer: dDifficulty: Easy7.The two major types of facilities area.distribution sites and storage sites.b.production sites and distribution sites.c.production sites and storage sites.d.retail sites and distribution sites.e.distribution sites and inventory sites.Answer: cDifficulty: Moderate8.Which component of the supply chain decision-making framework would beestablished firsta.Customer strategyb.Supply chain strategyc.Supply chain structurepetitive strategye.Replenishment strategyAnswer: dDifficulty: Moderate9.Which component of the supply chain decision-making framework would beestablished seconda.Customer strategyb.Supply chain strategyc.Supply chain structurepetitive strategye.Replenishment strategyAnswer: bDifficulty: Moderate10.Which component of the supply chain decision-making framework would be usedto reach the performance level dictated by the supply chain strategya.Customer strategyb.Supply chain strategyc.Supply chain structurepetitive strategye.Replenishment strategyAnswer: cDifficulty: Easy11.Which of the following is not a component of facilities decisionsa.Locationb.Capacityc.Operations methodologyd.Warehousing methodologye.All of the above are components of facilities decisions.Answer: eDifficulty: Moderate12.Which of the following is not a component of facilities decisionsa.Warehousing methodologyb.Forecasting methodologyc.Operations methodologyd.Capacitye.LocationAnswer: bDifficulty: Moderate13.Which of the following statements concerning decisions regarding locationof facilities is falsea.Deciding where a company will locate its facilities constitutes alarge part of the design of a supply chain.b. A basic trade-off here is whether to centralize to gain economiesof scale or decentralize to become more responsive by beingcloser to the customer.panies must also consider a host of issues related to thevarious characteristics of the local area in which the facilitymay be situated.d.All of these statements are true.e.None of these statements are true.Answer: dDifficulty: Moderate14.Which of the following is not an issue companies need to consider infacility location decisionsa.quality of workersb.product developmentc.proximity to customers and the rest of the networkd.cost of facilitye.tax effectsAnswer: bDifficulty: Moderate15.Which of the following is not an issue companies need to consider infacility location decisionsa.quality of workersb.availability of infrastructurec.proximity to customers and the rest of the networkd.cost of facilitye.All of the above are issues companies need to consider in facilitylocation decisions.Answer: eDifficulty: Moderate16.Excess capacitya.allows a facility to be very flexible and to respond to wideswings in the demands placed on it.b.costs money and therefore can decrease efficiency.c.requires proximity to customers and the rest of the network.d.both a and be.all of the aboveAnswer: dDifficulty: Moderate17.Which of the following is a characteristic of a facility with excesscapacitya.will likely be more efficient per unit of product it producesthan one with a lot of unused capacityb.would be very flexible and to respond to wide swings in thedemands placed on itc.would be considered a high utilization facilityd.will have difficulty responding to demand fluctuationse.none of the aboveAnswer: aDifficulty: Easy18.A facility with little excess capacitya.will likely be more efficient per unit of product it producesthan one with a lot of unused capacity.b.would be considered a high utilization facility.c.will have difficulty responding to demand fluctuations.d.All of the above are true.e.None of the above are true.Answer: dDifficulty: Moderate19.Which of the following would be a characteristic of a facility with littleexcess capacitya.allows a facility to be very flexible and to respond to wide swingsin the demands placed on itb.costs money and therefore can decrease efficiencyc.requires proximity to customers and the rest of the networkd.will likely be more efficient per unit of product it producese.none of the aboveAnswer: dDifficulty: Moderate20.Which of the following is not a warehousing methodologya.Warehouse unit storageb.Stock keeping unit (SKU) storagec.Job lot storaged.Cross-dockinge.All of the above are warehousing methodologies.Answer: aDifficulty: Moderate21.The warehousing methodology that uses a traditional warehouse to store allof one type of product together isa.warehouse unit storage.b.stock keeping unit (SKU) storage.c.job lot storage.d.cross-docking.e.none of the aboveAnswer: bDifficulty: Moderate22.The warehousing methodology in which all the different types of productsneeded to perform a particular job or satisfy a particular type of customer are stored together isa.warehouse unit storage.b.stock keeping unit (SKU) storage.c.job lot storage.d.cross-docking.e.none of the aboveAnswer: cDifficulty: Moderate23.The following warehousing methodology is one in which goods are notactually warehoused in a facility. Instead, trucks from suppliers, each carrying a different type of product, deliver goods to a facility. There the inventory is broken into smaller lots and quickly loaded onto store-bound trucks that carry a variety of products, some from each of thesupplier trucks.a.warehouse unit storageb.stock keeping unit (SKU) storagec.job lot storaged.cross-dockinge.none of the aboveAnswer: dDifficulty: Moderate24.All of the following are components of inventory decisions excepta.cycle inventory.b.safety inventory.c.seasonal inventory.d.sourcing.e.All of the above are components of inventory decisions.Answer: eDifficulty: Easy25.All of the following are components of inventory decisions excepta.capacity.b.cycle inventory.c.safety inventory.d.seasonal inventory.e.sourcing.Answer: aDifficulty: Easy26.The average amount of inventory used to satisfy demand between receipt ofsupplier shipments is referred to asa.cycle inventory.b.safety inventory.c.seasonal inventory.d.sourcing.e.none of the aboveAnswer: aDifficulty: Moderate27.The inventory that is built up to counter predictable variability in demandis calleda.cycle inventory.b.safety inventory.c.seasonal inventory.d.sourcing.e.none of the aboveAnswer: cDifficulty: Moderate28.The inventory held in case demand exceeds expectation in order to counteruncertainty is calleda.cycle inventory.b.safety inventory.c.seasonal inventory.d.sourcing.e.none of the aboveAnswer: bDifficulty: Moderate29.The set of business processes required to purchase goods and services isknown asa.cycle inventory.b.safety inventory.c.seasonal inventory.d.sourcing.e.none of the aboveAnswer: dDifficulty: Easy30.Cycle inventory decisions involvea.how much to order for replenishment.b.how often to place orders.c. a basic trade-off between the cost of holding larger lots ofinventory and the cost of ordering product frequently.d.all of the abovee. a and b onlyAnswer: dDifficulty: Moderate31.Cycle inventory is used becausea.the world is perfectly predictable.b.demand is uncertain and may exceed expectations.c.it involves making a trade-off between the costs of having toomuch inventory and the costs of losing sales due to not havingenough inventory.d.it focuses on processes that are external to the firm.e.it focuses on processes that are internal to the firm.Answer: bDifficulty: Moderate32.Seasonal inventory should be used whena. a company can rapidly change the rate of its production system ata very low cost.b.changing the rate of production is expensive ., when workers mustbe hired or fired).c.adjusting to a period of low demand without incurring large costs.d.the world is perfectly predictable.e.production rate is flexible.Answer: aDifficulty: Hard33.Sourcing involvesa.deciding the tasks that will be outsourced and those that will beper-formed within the firm.b.deciding whether to source from a single supplier or a portfolioof suppliers.c.identifying the set of criterion that will be used to selectsuppliers and measure their performance.d.selecting suppliers and negotiating contracts with them.e.all of the aboveAnswer: eDifficulty: Easy34.Which of the following are key components of transportation decisions whendesigning and operating a supply chaina.Mode of transportationb.Route and network selectionc.In-house or outsourced.all of the abovee.none of the aboveAnswer: dDifficulty: Moderate35.Which of the following are key components of transportation decisions whendesigning and operating a supply chaina.Software selectionb.Mode of transportationc.Source selectiond.Warehouse selectione.none of the aboveAnswer: bDifficulty: Easy36.Which of the following are key components of information that must beanalyzed to increase efficiency and improve effectiveness in a supply chaina.Push versus pullb.Coordination and information sharingc.Forecasting and aggregate planningd.Pricing and revenue managemente.all of the aboveAnswer: eDifficulty: Moderate37.Which of the following are key components of information that must beanalyzed to increase efficiency and improve effectiveness in a supply chaina.Software selectionb.Source selectionc.Warehouse selectiond.Forecasting and aggregate planninge.none of the aboveAnswer: dDifficulty: Moderate38.When all the different stages of a supply chain work toward the objectiveof maximizing total supply chain profitability, rather than each stage devoting itself to its own profitability without considering total supply chain profit, it is known asa.supply chain coordination.b.forecasting.c.aggregate planning.d.revenue management.e.pricing.Answer: aDifficulty: Easy39.The art and science of making projections about what future demand andconditions will be isa.supply chain coordination.b.forecasting.c.aggregate planning.d.revenue management.e.pricing.Answer: bDifficulty: Easy40.Transforming forecasts into plans of activity to satisfy the projecteddemand is known asa.supply chain coordination.b.forecasting.c.aggregate planning.d.revenue management.e.pricing.Answer: cDifficulty: Easy41.The process by which a firm decides how much to charge customers for itsgoods and services isa.supply chain coordination.b.forecasting.c.aggregate planning.d.revenue management.e.pricing.Answer: eDifficulty: Easy42.The use of differential pricing over time or customer segments to maximizeprofits from a limited set of supply chain assets isa.supply chain coordination.b.forecasting.c.aggregate planning.d.revenue management.e.pricing.Answer: dDifficulty: Moderate43.Which of the following are technologies that share and analyze informationin the supply chaina.Electronic Data Interchange (EDI)b.Internetc.Enterprise Resource Planning (ERP)d.Supply Chain Management (SCM) softwaree.all of the aboveAnswer: eDifficulty: Easy44.Which of the following are technologies that share and analyze informationin the supply chaina.Internetb.Enterprise Data Planning (EDP)c.Electronic Resource Interchange (ERI)d.Chain Management (CM) softwaree.none of the aboveAnswer: aDifficulty: Moderate45.Which of the following are obstacles to achieving strategic fita.Increasing variety of productsb.Decreasing product lifecyclesc.Increasingly demanding customersd.Fragmentation of supply chain ownershipe.all of the aboveAnswer: eDifficulty: Easy46.Which of the following are obstacles to achieving strategic fita.Difficulty executing new strategiesb.Globalizationc.Increasingly demanding customersd.Fragmentation of supply chain ownershipe.all of the aboveAnswer: eDifficulty: Moderate47.Which of the following is not an obstacle to achieving strategic fita.Increasing variety of productsb.Decreasing product lifecyclesc.Increasingly demanding customersd.Consolidation of supply chain ownershipe.none of the aboveAnswer: dDifficulty: ModerateEssay/Problems1.List and define the four major drivers of supply chain performance.Answer: Facilities are the places in the supply chain network whereproduct is stored, assembled, or fabricated. The two major types offacilities are production sites and storage sites.Inventory is all raw materials, work in process, and finished goodswithin a supply chain. Inventory is an important supply chain driverbecause changing inventory policies can dramatically alter the supply chain’s efficie ncy and responsiveness.Transportation entails moving inventory from point to point in thesupply chain. Transportation can take the form of many combinations of modes and routes.Information consists of data and analysis concerning facilities,inventory, transportation, and customers throughout the supply chain.Information is potentially the biggest driver of performance in thesupply chain as it directly affects each of the other drivers.Difficulty: Moderate2.Explain the supply chain decision-making framework and the role of thefour major drivers.Answer: The goal of a supply chain strategy is to strike the balancebetween responsiveness and efficiency, resulting in a strategic fit with the competitive strategy. To reach this goal, a company uses the foursupply chain drivers discussed earlier. For each of the individualdrivers, supply chain managers must make a trade-off between efficiency and responsiveness. The combined impact of these four drivers thendetermines the responsiveness and efficiency of the entire supply chain.Most companies begin with a competitive strategy and then decide whattheir supply chain strategy ought to be. The supply chain strategydetermines how the supply chain should perform with respect toefficiency and responsiveness. The supply chain must then use the supply chain drivers to reach the performance level the supply chain strategydictates.Difficulty: Moderate3.Explain the basic trade-off between responsiveness and efficiency foreach of the major drivers of supply chain performance.Answer: The fundamental trade-off when making facilities decisions isbetween the cost of the number, location, and type of facilities(efficiency) and the level of responsiveness that these facilitiesprovide the company’s customers.The fundamental trade-off when making inventory decisions is betweenresponsiveness and efficiency. Increasing inventory will generally make the supply chain more responsive to the customer. This choice, however, comes at a cost as the added inventory decreases efficiency. Therefore,a supply chain manager can use inventory as one of the drivers forreaching the level of responsiveness and efficiency the competitivestrategy targets.The fundamental trade-off for transportation is between the cost oftransporting a given product (efficiency) and the speed with which that product is transported (responsiveness). The transportation choiceinfluences other drivers such as inventory and facilities. When supplychain managers think about making transportation decisions, they framethe decision in terms of this trade-off.Good information systems can help a firm improve both its responsiveness and efficiency. The information driver is used to improve theperformance of other drivers and the use of information is based on the strategic position the other drivers support. Accurate information canhelp a firm improve efficiency by decreasing inventory andtransportation costs. Accurate information can improve responsiveness by helping a supply chain better match supply and demand.Difficulty: Moderate4.Explain the role of each of the major drivers of supply chainperformance.Answer: Facilities are the where of the supply chain if we think ofinventory as what is being passed along the supply chain andtransportation as how it is passed along. They are the locations to orfrom which the inventory is transported. Within a facility, inventory is either processed or transformed into another state (manufacturing) or it is stored before being shipped to the next stage (warehousing).Inventory exists in the supply chain because of a mismatch betweensupply and demand. An important role that inventory plays in the supplychain is to increase the amount of demand that can be satisfied byhaving product ready and available when the customer wants it. Anothersignificant role inventory plays is to reduce cost by exploiting anyeconomies of scale that may exist during both production anddistribution. Inventory is spread throughout the supply chain from rawmaterials to work in process to finished goods that suppliers,manufacturers, distributors, and retailers hold.Inventory is a major source of cost in a supply chain and it has a hugeimpact on responsiveness. The location and quantity of inventory canmove the supply chain from one end of the responsiveness spectrum to the other.Inventory also has a significant impact on the material flow time in asupply chain. Material flow time is the time that elapses between thepoint at which Another important area where inventory has a significantimpact is throughput.Inventory and flow time are synonymous in a supply chain. Managersshould use actions that lower the amount of inventory needed withoutincreasing cost or reducing responsiveness, because reduced flow timecan be a significant advantage in a supply chain.Transportation moves product between different stages in a supply chain.Like the other supply chain drivers, transportation has a large impacton both responsiveness and efficiency. Faster transportation, whether in the form of different modes of transportation or different amounts being transported, allows a supply chain to be more responsive but reduces its efficiency. The type of transportation a company uses also affects theinventory and facility locations in the supply chain.Information could be overlooked as a major supply chain driver becauseit does not have a physical presence. Information, however, deeplyaffects every part of the supply chain. Its impact is easy tounderestimate as information affects a supply chain in many differentways. Information serves as the connection between the supply chain’svarious stages, allowing them to coordinate and bring about many of thebenefits of maximizing total supply chain profitability. Information isalso crucial to the daily operations of each stage in a supply chain.For instance, a production scheduling system uses information on demandto create a schedule that allows a factory to produce the right products in an efficient manner. A warehouse management system uses informationto create visibility of the warehouse’s inventory. The company can then use this information to determine whether new orders can be filled.Difficulty: Hard5.Explain the role of each of the major drivers of supply chainperformance in the competitive strategy.Answer: Facilities and their corresponding capacities to perform theirfunctions are a key driver of supply chain performance in terms ofresponsiveness and efficiency. For example, companies can gain economies of scale when a product is manufactured or stored in only one location;this centralization increases efficiency. The cost reduction, however,comes at the expense of responsiveness, as many of a company’scustomers may be located far from the production facility. The oppositeis also true. Locating facilities close to customers increases thenumber of facilities needed and consequently reduces efficiency. If thecustomer demands and is willing to pay for the responsiveness thathaving numerous facilities adds, however, then this facilities decisionhelps meet the company’s competitive strategy goals.Inventory plays a significant role in a supply chain’s ability tosupport a firm’s competitive strategy. If a firm’s competitivestrategy requires a very high level of responsiveness, a company can use inventory to achieve this responsiveness by locating large amounts ofinventory close to the customer. Conversely, a company can also useinventory to make itself more efficient by reducing inventory throughcentralized stocking. The latter strategy would support a competitivestrategy of being a low-cost producer. The trade-off implicit in theinventory driver is between the responsiveness that results from moreinventory and the efficiency that results from less inventory.The role of transportation in a company’s competitive strategy figuresprominently when the company is considering the target customer’s needs.If a firm’s competitive strategy targets a customer that demands a very high level of responsiveness, and that customer is willing to pay forthis responsiveness, then a firm can use transportation as one driverfor making the supply chain more responsive. The opposite is true aswell. If a company’s competitive strategy targets customers whose maindecision criterion is price, then the company can use transportation tolower the cost of the product at the expense of responsiveness. As acompany may use both inventory and transportation to increaseresponsiveness or efficiency, the optimal decision for the company often means finding the right balance between the two.Information is a driver whose importance has grown as companies have used it to become both more efficient and more responsive. The tremendous growth of the importance of information technology is a testimony to the impact information can have on improving a company. Like all the other drivers, however, even with information, companies reach a point when they must make the trade-off between efficiency and responsiveness.Difficulty: Hard。
供应链管理_第三版_Unit3_习题与答案
Chapter 3Supply Chain Drivers and ObstaclesTrue/False1. The major drivers of supply chain performance are customers, facilities, inventory,transportation, and information.Answer: FalseDifficulty: Moderate2. The two major types of facilities are production sites and storage sites.Answer: TrueDifficulty: Moderate3. Inventory is an important supply chain driver because changing inventory policiescan dramatically alter the supply chain’s efficiency and responsiveness.Answer: TrueDifficulty: Moderate4. Information is potentially the biggest driver of performance in the supply chain asit directly affects each of the other drivers.Answer: TrueDifficulty: Easy5. A facility with little excess capacity will likely be no more or less efficient per unitof product it produces than one with a lot of unused capacity.Answer: FalseDifficulty: Easy6. The high utilization facility will have no more difficulty responding to demandfluctuations than one with a lot of unused capacity.Answer: FalseDifficulty: Easy7. Warehouse unit storage is the warehousing methodology that uses a traditionalwarehouse to store all of one type of product together.Answer: FalseDifficulty: Moderate8. The components of inventory decisions include capacity, cycle inventory, safetyinventory, seasonal inventory, and sourcing.Answer: FalseDifficulty: Easy9. Cycle inventory is inventory that is built up to counter predictable variability indemand.Answer: FalseDifficulty: Easy10. Seasonal inventory is inventory that is built up to counter predictable variability indemand.Answer: TrueDifficulty: Moderate11. A company’s ability to find a balance between responsiveness and efficiency thatbest matches the needs of the customer it is targeting is the key to achievingstrategic fit.Answer: TrueDifficulty: Moderate12. Many obstacles, such as growing product variety and shorter life cycles, havemade it increasingly difficult for supply chains to achieve strategic fit.Answer: TrueDifficulty: ModerateEssay/Problems1. List and define the four major drivers of supply chain performance.Answer: Facilities are the places in the supply chain network where product isstored, assembled, or fabricated. The two major types of facilities are production sites and storage sites.Inventory is all raw materials, work in process, and finished goods within a supply chain. Inventory is an important supply chain driver because changing inventory policies can dramatically alter the supply chain’s efficiency and responsiveness.Transportation entails moving inventory from point to point in the supply chain.Transportation can take the form of many combinations of modes and routes.Information consists of data and analysis concerning facilities, inventory,transportation, and customers throughout the supply chain. Information ispotentially the biggest driver of performance in the supply chain as it directlyaffects each of the other drivers.Difficulty: Moderate答：设施的地方是在供应链网络，产品是存储，组装，或制成的。
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Chapter 1Understanding the Supply ChainTrue/False1. A supply chain includes only the organizations directly involved insupplying components needed for manufacturing.Answer: FalseDifficulty: Moderate2. A supply chain consists of all parties involved, directly or indirectly,in fulfilling a customer request.Answer: TrueDifficulty: Moderate3. A supply chain could be more accurately described as a supply network orsupply web.Answer: TrueDifficulty: Moderate4. The objective of every supply chain is to maximize the overall valuegenerated.Answer: TrueDifficulty: Easy5. The objective of every supply chain is to maximize the value generatedfor the manufacturing component of the supply chain.Answer: FalseDifficulty: Moderate6. Every supply chain must include all 5 stages.Answer: FalseDifficulty: Easy7. The cycle view of a supply chain holds that the processes in a supplychain are divided into a series of activities performed at the interface between successive stages.Answer: TrueDifficulty: Moderate8. The cycle view of a supply chain holds that the processes in a supplychain are divided into 2 categories depending on whether they areinitiated in response to or in anticipation of customer orders.Answer: FalseDifficulty: Moderate9. The push/pull view of a supply chain holds that the processes in asupply chain are divided into 2 categories depending on whether they are initiated in response to or in anticipation of customer orders.Answer: TrueDifficulty: Easy10. The push/pull view of a supply chain holds that the processes in asupply chain are divided into a series of activities performed at theinterface between successive stages.Answer: FalseDifficulty: Easy11. The objective of the customer arrival process is to maximize theconversion of customer arrivals to customer orders.Answer: TrueDifficulty: Moderate12. The objective of the customer arrival process is to ensure that ordersare quickly and accurately entered and communicated to other affectedsupply chain processes.Answer: FalseDifficulty: Moderate13. The objective of customer order entry is to ensure that orders arequickly and accurately entered and communicated to other affected supply chain processes.Answer: TrueDifficulty: Moderate14. The objective of customer order entry is to maintain a record of productreceipt and complete payment.Answer: FalseDifficulty: Hard15. The replenishment cycle occurs at the retailer/distributor interface.Answer: TrueDifficulty: Hard16. The replenishment cycle occurs at the distributor/manufacturer interface.Answer: FalseDifficulty: Hard17. The replenishment cycle is initiated when a supermarket runs out ofstock of a particular item.Answer: TrueDifficulty: Hard18. The replenishment cycle is initiated when customers load items intendedfor purchase into their carts.Answer: FalseDifficulty: Hard19. The manufacturing cycle occurs at the distributor/manufacturer interface.Answer: TrueDifficulty: Moderate20. The manufacturing cycle occurs at the manufacturer/supplier interface.Answer: FalseDifficulty: Moderate21. The production scheduling process in the manufacturing cycle is similarto the order entry process in the replenishment cycle.Answer: TrueDifficulty: Hard22. The production scheduling process in the manufacturing cycle is similarto the order fulfillment process in the replenishment cycle.Answer: FalseDifficulty: Hard23. The procurement cycle occurs at the manufacturer/supplier interface.Answer: TrueDifficulty: Easy24. The procurement cycle occurs at the retailer/distributor interface.Answer: FalseDifficulty: Easy25. The cycle view of the supply chain is useful when consideringoperational decisions, because it specifies the roles andresponsibilities of each member of the supply chain.Answer: TrueDifficulty: Moderate26. The cycle view of the supply chain is useful when consideringoperational decisions, because it categorizes processes based on whether they are initiated in response to or in anticipation of customer orders.Answer: FalseDifficulty: Moderate27. The push/pull view of the supply chain is useful when consideringstrategic decisions relating to supply chain design, because itcategorizes processes based on whether they are initiated in response to or in anticipation of customer orders.Answer: TrueDifficulty: Moderate28. The push/pull view of the supply chain is useful when consideringstrategic decisions relating to supply chain design, because itspecifies the roles and responsibilities of each member of the supplychain.Answer: FalseDifficulty: Moderate29. Pull processes may also be referred to as reactive processes.Answer: TrueDifficulty: Easy30. Pull processes may also be referred to as speculative processes.Answer: FalseDifficulty: Easy31. Push processes may also be referred to as speculative processes.Answer: TrueDifficulty: Easy32. Push processes may also be referred to as reactive processes.Answer: FalseDifficulty: Easy33. All supply chain activities within a firm belong to one of three macroprocesses – CRM, ISCM and SRM.Answer: TrueDifficulty: Easy34. There is a close connection between the design and management of supplychain flows and the success of a supply chain.Answer: TrueDifficulty: EasyMultiple Choice1. Which of the following is not a stage within a typical supply chain?a. Customersb. Retailersc. Wholesalers/Distributorsd. Manufacturerse. All of the above are stages within a typical supply chain.Answer: eDifficulty: Easy2. Which of the following is not a stage within a typical supply chain?a. Customersb. Retailersc. Wholesalers/Distributorsd. Merchandiserse. Component/Raw material suppliersAnswer: dDifficulty: Easy3. Supply chain profitability isa. not correlated to the value generated by the various stages ofthe supply chain.b. the total profit to be shared across all supply chain stages.c. the difference between the revenue generated from the customerand the overall cost across the supply chain.d. the total revenue generated by the distributor stage of thesupply chain.e. b and c onlyAnswer: eDifficulty: Difficult4. Successful supply chain management requires which of the followingdecision phases?a. supply chain strategy/designb. supply chain planningc. supply chain operationd. all of the abovee. a and b onlyAnswer: dDifficulty: Moderate5. The decision phases in a supply chain includea. production scheduling.b. customer relationship management.c. supply chain operation.d. supply chain orientation.e. all of the aboveAnswer: cDifficulty: Moderate6. The cycle view of a supply chain holds thata. the processes in a supply chain are divided into 2 categories.b. the processes in a supply chain are divided into a series ofactivities performed at the interface between successive stages.c. all processes in a supply chain are initiated in response to acustomer order.d. all processes in a supply chain are performed in anticipation ofcustomer orders.e. None of the above are true.Answer: bDifficulty: Moderate7. The push/pull view of a supply chain holds thata. the processes in a supply chain are divided into a series ofactivities performed at the interface between successive stages.b. all processes in a supply chain are initiated in response to acustomer order.c. all response in a supply chain are performed in anticipation ofcustomer orders.d. the processes in a supply chain are divided into 2 categoriesdepending on whether they are initiated in response to or inanticipation of customer orders.e. None of the above are true.Answer: dDifficulty: Moderate8. Which of the following is not a cycle in the supply chain cycle view?a. Analysis cycleb. Customer order cyclec. Replenishment cycled. Manufacturing cyclee. Procurement cycleAnswer: aDifficulty: Moderate9. Which of the following is not a cycle in the supply chain cycle view?a. Customer order cycleb. Replenishment cyclec. Manufacturing cycled. Procurement cyclee. All of the above are part of the supply chain cycle view.Answer: eDifficulty: Moderate10. The customer order cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: aDifficulty: Easy11. Which of the following is not a process in the customer order cycle?a. Customer arrivalb. Customer qualificationc. Customer order entryd. Customer order fulfillmente. Customer order receivingAnswer: bDifficulty: Moderate12. Customer arrival refers toa. the point in time when the customer has access to choices andmakes a decision regarding a purchase.b. the customer informing the retailer of what they want to purchaseand the retailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: aDifficulty: Moderate13. The objective of the customer arrival process is toa. get the correct orders to customers by the promised due date atthe lowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered andcommunicated to other affected supply chain processes.e. none of the aboveAnswer: cDifficulty: Easy14. Customer order entry isa. the point in time when the customer has access to choices andmakes a decision regarding a purchase.b. the customer informing the retailer of what they want to purchaseand the retailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: bDifficulty: Moderate15. The objective of customer order entry is toa. get the correct orders to customers by the promised due date atthe lowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered andcommunicated to other affected supply chain processes.e. none of the aboveAnswer: dDifficulty: Easy16. Customer order fulfillment refers toa. the point in time when the customer has access to choices andmakes a decision regarding a purchase.b. the customer informing the retailer of what they want to purchaseand the retailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: cDifficulty: Moderate17. The objective of customer order fulfillment is toa. get the correct orders to customers by the promised due date atthe lowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered andcommunicated to other affected supply chain processes.e. none of the aboveAnswer: aDifficulty: Easy18. Customer order receiving isa. the point in time when the customer has access to choices andmakes a decision regarding a purchase.b. the customer informing the retailer of what they want to purchaseand the retailer allocates product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: dDifficulty: Moderate19. The replenishment cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: bDifficulty: Easy20. The processes involved in the replenishment cycle includea. retail order receiving.b. retail order entry.c. retail order trigger.d. retail order fulfillment.e. all of the aboveAnswer: eDifficulty: Moderate21. The processes included in the replenishment cycle include all of thefollowing excepta. retail order receiving.b. retail order entry.c. retail order trigger.d. retail order fulfillment.e. none of the aboveAnswer: eDifficulty: Moderate22. The processes included in the replenishment cycle includea. order arrival.b. production scheduling.c. retail trigger.d. manufacturing.e. receiving.Answer: cDifficulty: Moderate23. The replenishment cycle is initiated whena. the customer walks into the supermarket.b. the customer calls a mail order telemarketing center.c. customers load items intended for purchase into their carts.d. a supermarket runs out of stock of a particular item.e. a product is received into stock at a store.Answer: dDifficulty: Hard24. The manufacturing cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: cDifficulty: Easy25. The processes involved in the manufacturing cycle includea. receiving.b. manufacturing and shipping.c. production scheduling.d. order arrival.e. all of the aboveAnswer: eDifficulty: Moderate26. The processes involved in the manufacturing cycle includea. order trigger.b. production scheduling.c. order fulfillment.d. order entry.e. manufacturing order analysis.Answer: bDifficulty: Moderate27. The production scheduling process in the manufacturing cycle is similarto thea. order receiving process in the replenishment cycle.b. order fulfillment process in the replenishment cycle.c. order entry process in the replenishment cycle.d. order trigger process in the replenishment cycle.e. none of the aboveAnswer: cDifficulty: Hard28. The manufacturing and shipping process in the manufacturing cycle isequivalent to thea. order receiving process in the replenishment cycle.b. order fulfillment process in the replenishment cycle.c. order entry process in the replenishment cycle.d. order trigger process in the replenishment cycle.e. none of the aboveAnswer: bDifficulty: Hard29. The procurement cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: dDifficulty: Easy30. The relationship between the manufacturer and supplier during theprocurement cycle is very similar to the relationship betweena. customer and retailer.b. retailer and distributor.c. retailer and manufacturer.d. distributor and manufacturer.e. manufacturer and customer.Answer: dDifficulty: Moderate31. The cycle view of the supply chain is useful when consideringoperational decisions, becausea. it categorizes processes based on whether they are initiated inresponse to or in anticipation of customer orders.b. it specifies the roles and responsibilities of each member of thesupply chain.c. processes are identified as either reactive or speculative.d. it focuses on processes that are external to the firm.e. it focuses on processes that are internal to the firm.Answer: bDifficulty: Hard32. The push/pull view of the supply chain is useful when consideringstrategic decisions relating to supply chain design, becausea. it categorizes processes based on whether they are initiated inresponse to or in anticipation of customer orders.b. it specifies the roles and responsibilities of each member of thesupply chain.c. it clearly defines the processes involved and the owners of eachprocess.d. it focuses on processes that are external to the firm.e. it focuses on processes that are internal to the firm.Answer: aDifficulty: Hard33. Which of the following statements about pull processes is accurate?a. May also be referred to as speculative processes.b. Execution is initiated in anticipation of customer orders.c. At the time of execution, demand must be forecast.d. May also be referred to as reactive processes.e. None of the above are accurate.Answer: dDifficulty: Easy34. Which of the following is not an accurate statement about pullprocesses?a. May also be referred to as speculative processes.b. Execution is initiated in response to a customer order.c. At the time of execution, demand is known with certainty.d. May also be referred to as reactive processes.e. All of the above are accurate.Answer: aDifficulty: Easy35. Which of the following statements about push processes is accurate?a. May also be referred to as speculative processes.b. Execution is initiated in response to customer orders.c. At the time of execution, demand is known with certainty.d. May also be referred to as reactive processes.e. None of the above are accurate.Answer: aDifficulty: Easy36. Which of the following is not an accurate statement about pushprocesses?a. May also be referred to as speculative processes.b. Execution is initiated in anticipation of customer orders.c. At the time of execution, demand must be forecast.d. May also be referred to as reactive processes.e. All of the above are accurate.Answer: dDifficulty: Easy37. Supply chain macro processes include which of the following?a. Customer Relationship Management (CRM)b. Internal Supply Chain Management (ISCM)c. Supplier Relationship Management (SRM)d. all of the abovee. none of the aboveAnswer: dDifficulty: Easy38. Supply chain macro processes include which of the following?a. Internal Relationship Management (IRM)b. Customer Relationship Management (CRM)c. External Relationship Management (ERM)d. Supply Chain Relationship Management (SCRM)e. none of the aboveAnswer: bDifficulty: Moderate39. Supply chain macro processes include which of the following?a. Internal Relationship Management (IRM)b. External Relationship Management (ERM)c. Supplier Relationship Management (SRM)d. Supply Chain Relationship Management (SCRM)e. none of the aboveAnswer: cDifficulty: Moderate40. Activities involved in the Customer Relationship Management (CRM) macroprocess includea. planning of internal production and storage.b. order fulfillment.c. marketing.d. supply planning.e. demand planning.Answer: cDifficulty: Hard41. Activities involved in the Customer Relationship Management (CRM) macroprocess include all of the following excepta. demand planning.b. marketing.c. sales.d. order management.e. call center management.Answer: aDifficulty: Hard42. Activities involved in the Internal Supply Chain Management (ISCM) macroprocess includea. marketing.b. order fulfillment.c. sales.d. order management.e. call center management.Answer: bDifficulty: Hard43. Activities involved in the Internal Supply Chain Management (ISCM) macroprocess include all of the following excepta. planning of internal production and storage.b. order fulfillment.c. supply planning.d. demand planning.e. order management.Answer: eDifficulty: Hard44. Activities involved in the Supplier Relationship Management (SRM) macroprocess includea. planning of internal production and storage.b. order fulfillment.c. supply planning.d. supplier evaluation and selection.e. order management.Answer: dDifficulty: Moderate45. Activities involved in the Supplier Relationship Management (SRM) macroprocess include all of the following excepta. negotiation of supply terms.b. design collaboration.c. supply planning.d. supplier evaluation and selection.e. supply collaboration.Answer: cDifficulty: Hard46. The phenomenal success of 7-Eleven Japan is attributed toa. being in the right place at the right time.b. its supply chain design and management ability.c. having 9000 locations.d. serving fresh food.e. none of the aboveAnswer: bDifficulty: Moderate47. A key issue facing Toyota isa. developing an internet marketing system.b. whether to specialize in a particular market.c. design of its global production and distribution network.d. how to implement model changes.e. all of the aboveAnswer: cDifficulty: HardEssay/Problems1. Explain the 3 decision phases (categories) that must be made in asuccessful supply chain.Answer: The 3 decision phases that occur within a supply chain aresupply chain strategy (or design), supply chain planning and supplychain operation. Decisions relate to the flow of information, productand funds. The difference between categories depends upon the frequency of each decision and the time frame over which it has an impact. During the supply chain strategy phase, a company determines what the chain’s configurations will be, how resources will be allocated, and whatprocesses each stage will perform. This will establish the structure of the supply chain for several years. Supply chain planning deals withdecisions with a time frame from 3 months up to a year. The planningphase must work within the constraints established in the strategy phase. Planning decisions include which markets to supply from which locations, subcontracting of manufacturing, inventory policies and timing and size of marketing promotions. The supply chain operation phase operates on a weekly or daily time horizon and deals with decisions concerning individual customer orders.Difficulty: Hard2. Describe the cycle view of the processes within a supply chain.Answer: The cycle view divides the supply chain into a series of 4cycles between the 5 different stages of a supply chain. The cycles are the customer order cycle, replenishment cycle, manufacturing cycle andprocurement cycle. The customer order cycle occurs at thecustomer/retailer interface and includes all processes directly involved in receiving and filling the customer. The replenishment cycle occurs at the retailer/distributor interface and includes all processes involvedin replenishing retailer inventory. The manufacturing cycle typicallyoccurs at the distributor/manufacturer (or retailer/manufacturer)interface and includes all processes involved in replenishingdistributor (or retailer) inventory. The procurement cycle occurs at the manufacturer/supplier interface and includes all processes necessary to ensure that the materials are available for manufacturing according toschedule.Difficulty: Moderate3. Explain the push/pull view of the processes within a supply chain.Answer: The push/pull view of the supply chain divides supply chainprocesses into two categories based on whether they are executed inresponse to a customer order or in anticipation of customer orders. Pull processes are initiated in response to a customer order. Push processes are initiated and performed in anticipation of customer orders. Thepush/pull boundary separates push processes from pull processes. Thisview is very useful when considering strategic decisions relating tosupply chain design, because it forces a more global consideration ofsupply chain processes as they relate to the customer.Difficulty: Moderate4. Explain the three macro processes within a supply chain.Answer: All processes within a supply chain can be classified into three macro processes which are Customer Relationship Management (CRM),Internal Supply Chain Management (ISCM), and Supplier RelationshipManagement (SRM). Customer Relationship Management (CRM) includes allprocesses that focus on the interface between the firm and its customers such as marketing, sales, call center management and order management.InternalSupply Chain Management (ISCM) includes all processes that are internal to the firm such as preparation of demand and supply plans, preparation of inventory management policies, order fulfillment and planning ofcapacity. Supplier Relationship Management (SRM) includes all processes that focus on the interface between a firm and its suppliers such asevaluation and selection of suppliers, negotiation of supply terms and communication regarding new products and orders.Difficulty: Moderate5. Explain why supply chain flows are important.Answer: Supply chain flows are important, because there is a closeconnection between the design and management of supply chain flows(product, information, and cash) and the success of a supply chain. The success of many companies can be directly traced to the design andmanagement of an appropriate supply chain. The failure of manybusinesses can be linked directly to their inability to effectivelydesign and manage supply chain flows.Difficulty: Moderate（注：可编辑下载，若有不当之处，请指正，谢谢!）。