商务英语口语考试

1,the importance of monitoring the quality of its goods and service监管产品和服务质量的重要性（保证产品稳定生产增强企业的运作效率使每个员工都充分发挥他们的潜能影响公司形象增加客户）A:Good morning,Doris.B:Good morning.A:doris, i have a qusqution to ask youB:so whats you problemA:;i have no idea about the importance of monitoring the quality of its goods and serviceB:well well ,as you say its necessary to monitoring the quality of its goods and service.firstly it can improve the quality of product and ensure the stable production of products.A; so you mean it would enhance the company operation efficiencyB exactly, it would also make every staff to give full play to their potential besides monitoring the quality of its goods and service can promote company image and attract more customers .that itA well now i know the importance of monitoring the quality of its goods and service, tank you very much.B you are welcome2,what factors will be considered when developing an advertising strategy?在制定广告营销策略时应该考虑的因素A:doris, i have a qusqution to ask you about advertising strategyB:so whats you trouble in itA:what factors will be considered when developing an advertising strategy?B:there are a number of factors when you developing an advertising strategyfirstly we should confirm the target market you know consume trend various from person to personB:so for example how to establish the target market of dressA:as to me, i think make a market research is very necessary . only ln this way, we can have a general idea about people's dress needs big or small and people's average purchasing powerB Then whatA : the second thing you should do is find a proper media you can advertise you products through tv show or newspaperB for this i think people are more likely to whatch tv now ,Only a small number of the people in the newspaper .A;so Y ou can pay more attention in a TV advertisement ,it can keep your old customers but also attract potential customers. television advertising is best method ,Y ou can through television advertising and used for television promotional Like a letaO and happy to buy such aprogramme.Of course, this also depends on your budget, Y ou need a reasonable Distribution of itB;wow I know the marketing also want to consider so many factors, thank you very much!A:you are welcome.3,the importance to a company researching consumer tastes and trends调查顾客喜好和倾向的重要性确定企业的发展思路Determine the enterprise development 投其所好产品更有针对性Product more specific提高销售量Increase salesA:doris, i have a qusqution to ask youB:so whats you problemA;i have no idea about the importance to a company researching consumer tastes and trendsB well ,as you say,company research of consumer tastes and trends play a vital role for you product salesA:What kind of role doesB;in the first place you can determine the development train of thought for example if you know consume trend . and then you can hit on customers likes ,This will make the product more targetedA:you are right ,Consumer preferences are very difficult to change,including me ,iIf I like a firm's something I will always buy himB;This from another aspect that customer preferences and tend would decide the product salesA;whats more positive effect?B;Also on the impact of firms image.A good image of company to occupy the market share of great helpA;right This would improve the market competitiveness of the company B;so any more question ?A;no , thank you very muchB;you are welcome!4,the importance of conducting market research before launching a new product在讲某个新产品推向市场前实施市场调查的重要性（为企业的决策者提供决策信息The decision makers for the enterprise to provide the decision information进行决策的客观依据The objective basis for decision making 提高新产品竞争力Improve the new product competitiveness 预测发展前景Forecast prospects for developmentA: hi doris,I have a question to ask youB: What can I do for youA:Why before launching a new product to conducting the market survey is very important?B:Of course，Market research for enterprise decision maker can provide decision-making informationA: Oh, that is to say this is the objective basis for decision makingB: Y es, it can improve the new product competitiveness this step is very important. Its good for company occupy the market share .A: Please be specificB: Then conducting market research before launching a new product can forecast companys prospects for development, let the company obtain better benefitsA: Well ，thank you, I know the importance of conducting market research before launching a new product . Tank you very much!B: you are welcome!5,how to create and maintain good customer relations?如何与顾客建立和保持良好的关系建立信任Build trust（基础foundation）制造进入障碍Manufacturing barriers to entry 开展合作性项目Carry out cooperative projectA;:doris, i have a qusqution to ask youB;so whats you problemA;i have no idea about how to create and maintain good customer relationsA;You can do many things to create and maintain good customer relationsB;for example?A;first thing you should do is building customer trust ,this is basis for arelationship.B;i agree with you ,but how to build trustA;on the one hand ,you should improve the company's image ,Brand in the daily shopping has a lot of influence, communication with customers also is a very important step.we can t hrough understanding to know the needs of customersB;what you say is very reasonable, but i think there is a more important stepA;what stepsB;Another important way to create good relations is to improving after-sale service售后服务A;YES ,you remind me ,after-sale service is play a vital role for create and maintain good customer relationsB;now i know how to create and maintain good customer relations.tank u very much.A;is my pleasure.6,what factors will be considered when promoting a new product?在推销某个新产品时应该考虑的因素推广风险Promotion risk客户的需求和期望Customer needs and expectationsA;:doris, i have a qusqution to ask youB;so whats you problemA;i have no idea about what factors will be considered when promoting a new productB;don't worry, there are many factors should be taken into consideration. A;what is the first factors?B;The first thing to consider is the customer needs and expectations,T o the needs and expectations of customers to promote the new product will be more efficient,A;the next element is whatB;and then is the way of promotion,you can use coupons优惠券,free samples to attract customersA;WOW this will be very useful ,and what else we should considerB;finally, you can promotion products by advertising on television or newspaper.A now i know what factors will be considered when promoting a new product. Thank you very muchB its my pleasure.7,what factors will be considered when making pricing strategy for a new product?当为某个新产品制定价格策略时应该考虑的因素企业的营销目标Enterprise marketing target customers needs and expectations产品成本The product cost市场竞争Market competition国家政策National policy市场结构Market structureA;:doris, i have a qusqution to ask youB;so whats you problemA;I have no idea about what factors will be considered when making pricing strategy for a new product.A;don't worry, there are many factors should be taken into consideration. B;what is the first factor?A The first thing to consider is the product cost,cost is lower,the more company profits,B you are right ,what is the next elementA a nd next factor is Customer needs and expectations,if the customer demand high,our price can also be higher.B I think the market competition can not be ignored,what do you think A;OH you remind me ,market competition is a very important element,pricing lower ,competitiveness will be stronger.B now i know what factors will be considered when making pricingstrategy for a new product,thank you very muchA is my pleasure.8the importance of training and motivating company personnel对公司员工进行培训的重要性l培训可以提高工作效率Training can improve the work efficiency规范工作流程Standardize work process企业的一种有效投资A kind of of the enterprise effective investment提高员工的专业性Improve the staff's professionalA;:doris, i have a qusqution to ask youB;so whats you problemA;i have no idea about the importance of training and motivating company personnel.B;the first and most basic is that Training can improve the work efficiency,it can make staff more professional.A; right ,the staff professional it is really important to the companyB;and training and motivating company personnel can Standardize work process,so that the staff work more organized.A; and what else importanceB;training and motivating company STFF IS A kind of of the company effective investment, high quality staff will improve the company's image and improvethe market competitiveness of the companyA;WOW now i know how important to training and motivating company personnel,thank you very muchB;its my pleasure.9why is distribution system (retailers and wholesalers)important for successful marketing ?分配制度10,what are the advantages and disadvantages of LG as an important international payment method?LC作为一种重要的国际支付方式它的有利面和不利面是什么有利：. 信用证结算解决了贸易双方互不信任的矛盾The l/c settlement to solve the trade both parties shall not trust contradiction 保证出口商安全收汇,保证进口商安全提货Ensure safety in the exporter, ensure the safety of the importer pick up the goods 进出口双方均可在信用证项下获得资金融通Import and export both sides can get credit financing弊：风险并没有完全排除Risk is not completely ruled out出口方银行有可能遭到开证行倒闭或无理拒付的风险The exporter may bank by the issuing bank collapse or unreasonable risk of protest 在信用证业务中,只要交单相符,开证行就会付款In credit transactions, as long as a presentation is complying, the issuing bank will pay货物有问题,买卖双方自行解决The goods have problems, buyers and sellers solve itself 结算手续复杂、费用较高,增加了贸易结算成本Settlement procedures complex, higher cost, increase the cost of trade settlementA;doris, i have a qustion to ask youB;so whats you problemAi have no idea about what are the advantages and disadvantages of LG B for my point of view,The l/c settlement to solve the trade both parties shall not trust contradiction and it can Ensure safety in the exporter, ensure the safety of the importer pick up the goodsAand can we obtain credit financing ?B of course you can get itA and what is the disadvantages of LGB Settlement procedures complex, higher cost, increase the cost of trade settlement and The goods have problems, buyers and sellers solve itself A so you mean the Risk is not completely ruled outABexactlyA that is, thank for your answer.B is my pleasure.11, how to make a good presentation?如何做好一个产品展示（产品发布会）展台的搭建Booth structure装饰decoration 设计产品的生动化Design product vivid 参展的队伍建设The team construction 现场气氛The scene atmosphere A;:doris, i have a qusqution to ask youB;so whats you problemA;i will open a product launch, but i don't know how to do it well.B;there are a lot of things you should doA;like what?B you need to build a suitable booth.,the creative and innovative booth will attracts many people 's attention,A;the booth is the first step to conference,what should be done next.B;next we should do is decorative scene, good decoration is more conducive to the atmosphere of the scene(好的装饰更有助于营造现场气氛)and a good atmosphere for product launch is very important to the success of the product launch.A;what can we do finallyB;finally we should do is make good team construction, because the employees representative is the image of the company,the image of the staff and the quality of service is really important.A;According to what you have said I already know how to make a good presentation.tank you very much.B;Its my pleasure.12 what's your future career plan?你未来的职业计划是什么A hi doris we still have one more year to graduate,so what is your view towards futureB as to me My dream job will be working in one of the biggest international accounting firm as an accountant,A why do you have this ideaB because I love mathematics and business so much, Also, being an accountant can help me to explore my knowledge of business and provide me a board range of network among the business world,A wow is greatB what do you think of your futureA for me I show great interest in drawing.I like it very much.I am going to be famous when I grow upBThen how can you do thatAI will finish my college.Then I will find a part-time job for a year or two to save some money.only in this way I can go to various places to paint.B that amazing,i wish your dream will become trueA bthe same to you。