商务英语案例
商务英语案例分析1
1.the problem Fast-Track faced:The subsidiary’s recent sales results were poor. Sales revenue was 30% below target.the solution to this problem:appoint a new sales manager for its subsidiary in Warsaw, Poland.2.background:Fast-Track Inc, based in Boston, US, sells corporate training videos and management training courses .Fast-Track advertised the vacancy only inside the company as it believes in offering the description for the position.3.merits and shortcomings of the 3 candidates:(1)Jonna Pelcmerits: diploma in marketinga good knowledge of computera suitable experience as a sales representativeenergetic and confidentambitious : get ready to be the topcompetitive: likes to winbest sales results of team during the last 5 yearsskill in personal knowledgeshortcomings: English is not very fluentvery young: less social experienceaggressivestrong personalitylow levels of education(2)Anna Belinski:merits: quiet and confidentfluent English, German and Polishgood at team buildingstrong sales abilityfast learnergood at computer and handling figures shortcomings: not independenttoo much self-confident(3)Robert Kaminsky:merits: strong sales abilitygood educationfluent Polish and Englishhard workercalm and relaxmodest practical and reliable shortcomings: not creativenot good at talking with other people 4.discuss who to select for the vacant position:Jonna Pelc: Though she finished secondary school but she is the only one who major in marketing among the 3 people. So we can believe she has a good academic background. Maybe someone think she is too young and she has less social experience. Besides, Jonna is rather ambitious, she is ready to be the director and she likes to win. In my opinion, this point is the most important to be a natural leader. Only the leader is determined, the staff can work together to improve the sales results. She is also energetic and confident; therefore the sales team can be easily motivated by her. While she has strong personality and she’s difficult to work with.I concern the team’s cooperation may be hard. In general, she may become a good sales leader.Anna Belinski: She wants to enjoy working to achieve good result in our company and to work with each other. In this way, the staff will work more effective and the staff turnover can be decreased. she is not independent: she depend too much on others. This means she is not suitable to be a leader. Besides, she is not an outgoing person, but we cannot deny her strong sales ability and she does well in computer and handling figures. So I think she’s more suitable to be a sales representative than to be a sales manager.Robert Kaminsky: He has good education and good judgment. As far as I’m concerned, he’s the most experienced sales representative sales representative of the 3. His linguistic ability quiet well and he works veryhard .While he’s not creative he cannot well motivated others and he is not good talking with people. So I think he’s also not the most suitable one to be a leader. Even though, he has strategy for developing sales, he believe the company should increase market share in along term. So his clear future can be a good advice to the sales manager.。
商务英语案例-苹果公司
2004年，斯蒂夫·乔布斯被诊断出胰腺癌，苹果股价重挫。2004年，推 2004年，斯蒂夫·乔布斯被诊断出胰腺癌，苹果股价重挫。2004年，推 出第四代iPod数码音乐播放器，沿用了原本在iPod mini上的“Click 出第四代iPod数码音乐播放器，沿用了原本在iPod mini上的“Click Wheel” 操控设计。此后还推出搭载彩色显示屏的iPod Video。2004年，推出迷你版 操控设计。此后还推出搭载彩色显示屏的iPod Video。2004年，推出迷你版 iPod mini数码音乐播放器，其金属外壳与其他机种歧异性极大 mini数码音乐播放器，其金属外壳与其他机种歧异性极大 2005年斯蒂夫· 2005年斯蒂夫·乔布斯宣布下一年度将采用英特尔处理器。 2005年，推出第五代iPod播放器。 2005年，推出第五代iPod播放器。 2005年，推出第二代iPod 2005年，推出第二代iPod mini 迷你数码音乐播放器与iPod shuffle，其 迷你数码音乐播放器与iPod shuffle，其 无显示屏设计引起部分使用者不满。 2005年九月，推出iPod 2005年九月，推出iPod nano 超薄数码音乐播放器，采用彩色显示器。 2006年，斯蒂夫· 2006年，斯蒂夫·乔布斯发表了第一部使用英特尔处理器的台式电脑和笔 记本电脑分别为iMac和 记本电脑分别为iMac和MacBook Pro。 Pro。
手机：iPhone 手机：iPhone
2008年，斯蒂夫·乔布斯在Mac World上发布了新设计的MacBook和 2008年，斯蒂夫·乔布斯在Mac World上发布了新设计的MacBook和MacBook Pro， Pro， 以及全新的24英寸Apple 以及全新的24英寸Apple LED Cinema Display。 Display。 2009年，苹果负责全球营销的高级副总裁菲利普·席勒在Mac World2009大会上发 2009年，苹果负责全球营销的高级副总裁菲利普·席勒在Mac World2009大会上发 布了重新设计的17英寸屏幕的MacBook Pro笔记本电脑。 布了重新设计的17英寸屏幕的MacBook Pro笔记本电脑。 2009年，3 2009年，3月3日推出升级版的iMac，但外形并未改变，其使用了NVIDIA公司新款 日推出升级版的iMac，但外形并未改变，其使用了NVIDIA公司新款 显卡，并小幅度降低了iMac价格,同时升级更新的包括Mac mini和 显卡，并小幅度降低了iMac价格,同时升级更新的包括Mac mini和Mac Pro。 Pro。 2009年，3 11日推出新款iPod shuffle，这是第一款可以语音发音的数码音乐播 2009年，3月11日推出新款iPod shuffle，这是第一款可以语音发音的数码音乐播 放器，体积更加小巧，几乎是上代的一半大小，由于部分操作键转至耳机线缆上，所 以暂时不支持第三方耳机，而且必须配合8.1版本或更新版本的iTunes使用。 以暂时不支持第三方耳机，而且必须配合8.1版本或更新版本的iTunes使用。 2009年，6 25日推出新款iPhone，命名为iPhone 2009年，6月25日推出新款iPhone，命名为iPhone 3G s，s代表speed，iPhone s， 代表speed， 3G s是历代iPhone中性能最好的一款，其运行速度是前两代iPhone的两倍多，并且加 s是历代iPhone中性能最好的一款，其运行速度是前两代iPhone的两倍多，并且加 入了指南针、摄像等功能 2009年，9 10日更新全线iPod产品（itouch、classic和nano），其中第五代 2009年，9月10日更新全线iPod产品（itouch、classic和nano），其中第五代 nano支持摄像和收音机功能，推出iTunes 9，正式推出Snow Lepard系统 nano支持摄像和收音机功能，推出iTunes 9，正式推出Snow Lepard系统
商务英语翻译案例1~3
商务英语翻译案例1~3证明与介绍信（Certificates & Letters of Introduction）引言：证明是介绍一个人某种情况的文件，介绍信是某单位派遣人员前往某处办事时介绍被派遣人员身份等的一种起介绍作用的信件。
此类信件也属于日常事务常用应用文。
范例1：CERTIFICATEThis is to certify Mr. Li Lin served as the sales manager of Dafei Electric Appliance Company Ltd. From 2002 to 2005. Having succeeded in raising yearly sales volume by 25%, Mr. Li distinguished himself for his diligence, integrity and morality, and conscientious discharge of all his duties.If I can further information, please feel free to write to me.Sincerely yoursLin BaohuaGeneral Manager 范例2：CERTIFICATE OF LEA VINGThis is to certify that Miss. Wang Li was employed in the General Manager’s Office as English secretary for the period October 2004 to August 2006, during which she proved herself to industrious and capable. She left us of her own accord.Sincerely yoursDavid ParkerGeneral Manager 范例3：Dear Sirs,We have the great pleasure of introducing to you, by this letter, Mr. David Li, a director of Messrs. Li & Co. Ltd., who is business friend of ours.Mr. Li is visiting your city to establish new business connection, and we would greatly appreciate any assistance you may render to him, which will be considered as a special favor to us.Yours faithfullyAllan ShirleyGeneral Manager案例说明：证明通常采用书信格式，但多略去收信人的姓名、地址和结束语。
商务英语范文通用14篇
商务英语范文第一篇Dear Mr. XXX,We learn from ABC Co. ltd., New York that you are a leading exporter in your country. We are, at present, very much interested in importing your goods and would appreciate your sending us catalogue, sample books or even samples if possible.Please give us detailed information on CIF Guangzhou prices, discounts, and terms of payment.Should there be any items new to the . market, kindly let us know and send samples if available.We hope this will be a good start for a long and profitable business relation, and we assure you of our close attention to your offers.Sincerely,商务英语范文第二篇TuesdayDear Xiao Wang:I wonder if I could borrow your electronic dictionary for a few days. Now I am translating some important articles. There are many new words which I have to look up the dictionary usually. I just have a paper dictionary but of course it’s not as convenient as the electronic one, which has a bad effect upon my velocity of my translating. So I think your electonic dictionary is more suitable for me to complete my work. I promise that I must be very careful of your dictionary and make no damage done on it. Thank you very much!Yours everSam商务英语范文第三篇Replying to an enquiry Ex 7: Sample answer: (219words)Dear Mr ZampieriWith reference to your letter dated 14 June, in which you requested information about A Cut Above, please find enclosed details about our company and the services we offer.Our aim is always to provide our clients with the best combination of food, entertainment and location. By choosing A Cut Above, you can relax and enjoy your special occasion while we do all the work. Events catered for by A Cut Above include corporate functions such asconversations and Christmas balls and also family celebrations such as birthdays, weddings and anniversaries.A Cut Above offers a variety of services from simply providing a gourmet menu to helping you choose the right venue and organise entertainment. We specialise in using our experience to meet your needs. To help us achieve this aim, we always arrange a meeting with a new client well before the date of any event in order to discuss the various possibilities.As you can appreciate, we are unable to give quotations before our initial briefing with a client as price per head varies with the choice of menu.To arrange a meeting or for any further information, please do not hesitate to contact myself or Elena Polidoro on 01623 713698.A Cut Above looks forward to hearing from you.Yours sincerelySinead Welsh商务英语范文第四篇good morning, my name is jack, it is really a great honor to have this opportunity for a interview, i would like to answer whatever you may raise, and i hope i can make a good performance today, eventually enroll in this prestigious university in september. now i will introduce myself briefly,i am 21 years old,born in heilongjiang province ,northeast of china,and i am curruently a senior student at beijing XX major is packaging i will receive my bachelor degree after my graduation in the past 4 years,i spend most of my time on study,i have passed CET4/6 with an ease.And i have acquired basic knowledge of packaging and publishing both in theory and in practice. besides, i have attend several packaging exhibition hold in Beijing, this is our advantage study here, i have taken a tour to some big factory and company. through these i have a deeply understanding of domestic packaging industry. compared to developed countries such as us, unfortunately, although we have made extraordinary progress since 1978,our packaging industry are still underdeveloped, mess, unstable, the situation of employees in this field are awkard. but i have full confidence in a bright future if only our economy can keep the growth pace still.I guess you maybe interested in the reason itch to law, and what is my plan during graduate study life, i would like to tell you that pursue law is one of my lifelong goal,i like my major packaging and i won\'t give up,if i can pursue my master degree here i will combine law with my former education. i will work hard in thesefields ,patent ,trademark, copyright, on the base of my years study in department of p&p, my character?I cannot describe it well, but i know i am optimistic and confident. sometimes i prefer to stay alone, reading, listening to music, but i am not lonely, i like to chat with my classmates, almost talk everything ,my favorite pastime is valleyball,playing cards or surf online. through college life,i learn how to balance between study and entertainment. by the way, i was a actor of our amazing drama club. i had a few glorious memory on stage. that is my pride.商务英语范文第五篇Good afternoon .I am of great hornor to stand here and introduce myself to you .First ofall ,my english name is ...and my chinese name is ..If you are going to have a jobinterview ,you must say much things which can show your willness to this job ,such as ,it is my long cherished dream to be .and I am eager to get an opportunity to do...and then give some examples which can give evidence to .then you can say something about your hobbies .and it is best that the hobbies have something to do with the job.What is more important is do not forget to communicate with the interviewee,keeping a smile and keeping your talks interesting and funny can contribute to the success.I hope you will give them a wonderful speech .Good luck to you !商务英语范文第六篇DearThank you for your comments.A copy of your letter has been forwarded to the author for his response. I am sure you will be hearing from him in the near future. I am pleased that you found our article informative and hope that you will continue to read our publication. Should you have any comments or questions in the future,please do not hesitate to write to this office.We value our readership and are proud to have you as a member of our family of subscribers. 商务英语范文第七篇GUARANTEEFOR VALUE RECEIVED， the undersigned hereby guarantee absolutely and payment of the within Note and agree to pay all cost of collection，legal expenses and attorneys\' fees，incurred or paid by the holder of the within Note in the collectionand/or enforcement of said Note and the enforcement of this Guaranty.No renewal orextension of said Note， no release orsurrender of any security for said Note or this Guaranty，no release of any person primarily or secondarily liable onsaidNote(including any maker， endorser or guarantor)，no delay inthe enforcement of payment of said Note or this Guaranty and no delay oromission in exercising any right or power under said Note on this Guarantyshall affect the liability of any of the undersinged hereunder. The waives presentment， protest，demand， notice of dishonor ordefault，notice of acceptanceof this Guaranty and notice of any kind with respect to said Note or this Guarantyor the performance of the obligation under said Note or Guaranty.________________________(SEAL)________________________(SEAL)商务英语范文第八篇DearEveryone here at [name of firm] was saddened to learn of [name of employee] sudden illness.We know that this came on without any warning and while the proceeds from the group policy insurance coverage will defray a substantial amount of the medical costs， you may have need for some additional financial assistance to see you through this difficult time.Please do not hesitate to call on us if you need our assistance in this area. We consider [name of employee] to be one of our most valuable employees and a fine individual as well and would be most appreciative if you will let him know that we are all thinking of him商务英语范文第九篇DearThis is to inform youthat we have carefully reviewed your estimate on the parking lotrefurbishing. We are planning to contract with you for this work.We are unable to letthis contract immediately， as finalapproval of expenditures of this nature must come from the head office in NewYork.DearWe have received yourletter acknowledging receipt of the items we mailed to you and noticing us tocancel shipment of your order for those items which are back ordered.We will be issuing youa refund as soon as we have completed the necessary paperwork for your account.We would like to takethis opportunity to thank you for shopping through [name] Our new [specify] catalogshould be arriving at your home shortly， and I believe you will be pleased by some of the beautiful choicesour buyers have made this season.Thank you for yourpatience and understanding and for providing us with the opportunity to be ofservice to you.商务英语范文第十篇DearThank you for yourorder. At this time we cannot fill your order due to an unexpectedshipment delay from our overseas suppliers.We will hold yourorder for arrival of the merchandise， and ship shortly thereafter. Unfortunately， we cannot provide you with a specific shipping date at this time.Thank you for youranticipated patience in this matter.商务英语范文第十一篇Dear Sir: June 15, 2001We have discussed your offer of 5% and accept it on the terms quoted. We are prepared to give your product a trial, provided you can guarantee delivery on or before the 20th of September. The enclosed order is given strictly on this condition. We reserve the right of refusal of delivery and/or cancellation of the order after this date.Truly商务英语范文第十二篇Electronic mail,or e-mail for short,is an entirely new way of communication by means of fast,inexpensive,highly efficient and convenient,e-mail is so popular in developed countries that it is difficult to imagine modern life without it.Nowadays, millions of computers all over the world have been connected to form a global network called can send or receive by e-mail a variety of information and documents such as letters,papers, video and audio files to anyone in over 170 countries in a short harriers are not a problem, because internet software is capable of translating your mail into whatever language you want. you can also store,,edit,compile and search your e-maih most importantly,e-mail helps us overcome space and time limitations in communication.With the rapidly growing popularity of computers and the fast expansion of the information highway,wider and wider applications of internet e-mail will be developed and e-mail will soon become an indispensable means of communication.商务英语范文第十三篇Dear Mr ZampieriWith reference to your letter dated 14 June, in which you requested information about A Cut Above, please find enclosed details about our company and the services we offer.Our aim is always to provide our clients with the best possible combination of food, entertainment and location. By choosing A cut Above, you can relax and enjoy your special occasion while we do all the work. Events catered for by A cut Above include corporate functions such as conventions and Christmas balls and also family celebrations such as birthdays, weddings and anniversaries.A Cut Above offers a variety of services from simply providing a gourmet menu to helping you choose the right venue and organise entertainment. We specialise in using our experienceto meet your nees. To help us achieve this aim, we always arrange a meeting with a new client well before the date of any event in order to discuss the various possibilities.As you can appreciate, we are unable to give quotations before our initial briefing with a client as price per head vaires with choice of menu.To arrange a meeting or for any further information, please do not hesitate to contact myself or Elena Polidoro on 0123 4578.A Cut Above look forward to hearing from you.Yours sincerelySinead Walsh商务英语范文第十四篇Gentlemen：This is to inform you that we are unable to make delivery on the above referenced purchase order on the date indicated.We should have our merchandise ready to ship within 10 days of the original delivery date and we hope that you can hold off until that time.We did want to inform you of this delay as soon we were advised in order to give you as much time as possible to make alternate arrangements， if necessary. We can assure you，however， that if your order remains in force we will expedite delivery to you as soon as we have received the merchandise.Please accept our apology for this delay and thank you for your understanding.。
商务英语语言精练的例子
商业英语会话精选1.Production Problem s产品问题2.Grace：But if sales go as well as they should, that's still well within our profit m argin.Proceeds from sales of the first order will easily cover the cost of the second order.葛蕾丝：不过假如销售状况有应有的表现，那就仍在我们的获利范围之内。
第一批定单的营收将会很容易就抵过第二批定单的成本。
3.Grace：Well, it seem s that we underestim ated the costs. According to the factory, it willcost about eight percent m ore than initially projected.葛蕾丝：看样子我们似乎低估了成本。
根据制造厂商的说法，成本会比原先计划的还高出百分之八。
4.Grace：Yes, I know. But I thought that if I could get your support first, it m ight m ake gettingapproval easier.葛蕾丝：是的，我知道。
只是我觉得如果我能先取得你的支持可能会比较容易得到批准。
5.Grace：That's right. I t's going to cost about three thousand m ore to com plete the first order.葛蕾丝：是的。
大约要多花三千元来完成第一批订单。
6.Grace：Exactly. After that, the product should finance itself.葛蕾丝：完全正确。
商务英语谈判案例
商务英语谈判案例在商务谈判中，语言的运用至关重要。
一方面，谈判双方需要用准确的语言表达自己的意愿和要求；另一方面，他们也需要理解对方的表达，并作出相应的回应。
下面我们将通过一个实际的商务英语谈判案例，来分析在谈判中如何运用英语进行有效沟通。
案例背景：甲公司是一家生产家具的企业，他们希望与乙公司合作，将自己的产品销售到乙公司的商场中。
乙公司是一家大型家居连锁店，他们对甲公司的产品很感兴趣，但在价格和供货条件上有一些疑虑。
谈判过程：1. 甲公司代表首先向乙公司代表介绍了自己公司的产品特点和优势，强调了产品的质量和设计独特性。
在谈到价格问题时，甲公司代表使用了“competitive pricing”（有竞争力的价格）和“bulk order discount”（大宗订单折扣）等专业术语，以表明他们对价格问题已经做了充分的考虑。
2. 乙公司代表则提出了一些具体的疑虑，比如产品的供货周期和售后服务。
甲公司代表在回应时，使用了“flexible delivery schedule”（灵活的交货时间表）和“comprehensive after-sales support”（全面的售后支持）等术语，以说明他们对乙公司的关切已经有所考虑，并且有相应的解决方案。
3. 在谈判的过程中，双方还就合作的细节进行了讨论。
甲公司代表使用了“mutually beneficial partnership”（互利合作伙伴关系）和“win-win situation”（双赢局面）等术语，强调了双方合作的价值和意义。
乙公司代表也表示愿意就合作细节进行进一步的商讨。
结论：通过以上案例的分析，我们可以看到，在商务谈判中，双方需要灵活运用商务英语，以准确、生动、简洁的语言进行沟通。
同时，双方还需要对对方的表达进行仔细的理解，以便作出恰当的回应。
只有这样，双方在商务谈判中才能达成双方满意的协议，实现合作共赢的局面。
在实际的商务谈判中，我们还需要不断学习和提高自己的商务英语能力，以应对不同场合和不同对象的商务沟通需求。
商务英语写作案例参考
商务英语写作案例参考商务英语写作案例参考范文（精选11篇）写好商务英语写作不是一件简单的事，除了要有好的英语基础，还需要知道商务英语写作需要到哪一些格式，这个时候就需要用到范文，店铺在这里为大家寻找到了商务英语写作案例参考，希望你看完之后可以写出好的商务英语作文!商务英语写作案例参考篇1Dear Sirs,This is to introduce ourselves as one of the biggest down apparel product companies from China. Our company—Jiangsu Bosideng International Holdings Limited .—was established in 1994,locating in the Bosideng Industrial Park, Guli Town Changshu, Jiangsu Province, China. From 1994,we have been specialized in producting down apparel.Bosideng International Holdings Limited has 8344 retail outlets selling down apparel under its six core brands including "Bosideng","Snow Flying","Bingjie","Slim"and"Shuangyu".Through these brands,the Company offers a wide range of down apparel products targeting various consumer segments to strengthen and expand its leading position in China down apparel industry.To further optimize its product mix and increase profitability,the Company has adopted a "non-seasonal product"development strategy. The Company will continue to seek opportunities to merge and acquire non-down apparel brands with high development potential and good reputation in order to further increase the proportion of non-down apparel business in total sales.With decades of experience of trading with both domesticand international companies,we have been enjoying high reputation in the world market, both for our good credit and our high product quality.Surely,we also have quality assurance and quality control,which greatly protect the benefits of the customer.We look forward to your positive reply.Yours faithfully.商务英语写作案例参考篇2Dear Mr.DowneI am pleased to be able to invite you to the Launch of English Tomorrow, the exciting new multi-level CD-ROM program for business English learners. English Tomorrow is published by Talk International in cooperation with Bookers Publishers.The official launch will take place at 3 pm on 25th July at The Royal Bell Hotel, South Harford, Somerset.During the afternoon there will be an opportunity for you to try out the material. Moreover, the designers-Mark Brightman and Sally Waters, and representatives of Bookers Publishers will be present to answer any questions you may have.I hope your schedule will allow you to accept our invitation.I would be grateful if you could confirm your attendance by 20 June at the latest and look forward to hearing from you.Yours sincerelyRuth WilliamsPR Manager商务英语写作案例参考篇3A comparison of ERS and Worldwide RelocationIntroductionThe aim of this report is to assess which of the two companies, ERS or Worldwide Relocation would be the mostsuitable for the relocation of Fenway employees and their families from Seattle to Dublin.FindingsBoth ERS or Worldwide Relocation offer an accommodation and school search services. Both companies can organize visas and work permits. In addition to these basic services, ERS also offers removal and shipping assistance whereas Worldwide Relocation offers an integration programme and assistance with partner employment. The latter is a key requirement for Fenway.ConclusionIt was concluded that both companies go some way to fulfilling Fenway’s needs, but neither meets all its needs.RecommendationWe would recommend that Worldwide Relocations to be chosen to facilitate the relocation process as its services match Fenway’s requirements more closely than ERS’ do.商务英语写作案例参考篇4Dear Mr. SlaterI am writing to say that, after having visited the site, my company is very interested in renting the office premises at 4 place Jean Moulin. However, I would be very grateful if you could give me some further information.Firstly, would it be possible for you to tell me which companies share the site?Could you also tell me how many floors there are in the building in total? We are only interested in renting a single floor of the building. Would this be possible?You say the property is near two metro stations. Please can you tell me which they are? I would also like to know where the additional surface car-parking is exactly.I look forward to hearing from you soon.Yours sincerely商务英语写作案例参考篇5Environmental performanceIntroductionThis report sets out to compare our environmental performance over the last four years with the targets which we have set out for next year.Waste reductionThere was an increase in non-hazardous waste three years ago, this was due to by-products resulting from the new processing system. Although the amount has fallen steadily since then it seems unlikely that next year’s target level will be achieved. In contrast, the introduction of the new waste processing system enabled us to reduce hazardous waste to target levels three years ago.Energy efficiencyEnergy consumption has decreased steadily and it seems likely that target levels will be reached by next year.ConclusionIn conclusion, the measures taken have led to significant environmental improvements. It is expected that most targets will be achieved or exceeded by next year.商务英语写作案例参考篇6It is because we donot want you to experience unnecessaryembarrassment，that we are writing this letter to you. As we have reminded you， your account is past due and I am sorry toinform you that if you were to present your charge card at our store today， our sales personnel could not accept the charge without an okayfrom the credit department. Thiswould necessitate your going to the creditdepartment to discuss the status of your bill before the charge would beapproved. You have been too goodof a customer in the past to have to go through this procedure， but unless we receive your payment we have no other alternative， due to our company policy. We have enclosed aself-addressed envelope for your convenience and are requesting .商务英语写作案例参考篇7Dear The postmark of thisletter is registered with our office. Unless you contact us at [telephone]， you will run the riskof your local Sheriff serving you with a Summons and Complaint to appear inCourt without further notice to you. Filing of suit willinitiate a series of events that will cause you considerable inconvenience andexpense. In addition to the above mentioned balance， you may be liable for court costs and interest. In the event youshould fail to contact us immediately， we will assume that this debt is valid. Should you have anyreason to dispute the validity of the debt or any portion thereof， this office will obtain verification of the debt or obtain a copyof the Judgment and mail you a copy of same. This office will alsoprovide you with the name and address of the original creditor if differentfrom the current creditor.商务英语写作案例参考篇8It is because we donot want you to experience unnecessary embarrassment，that we are writing this letter to you.As we have reminded you， your account is past due and I am sorry toinform you that if you were to present your charge card at our store today， our sales personnel could not accept the charge without an okayfrom the credit department. This would necessitate your going to the creditdepartment to discussthe status of your bill before the charge would beapproved.You have been too goodof a customer in the past to have to go through this procedure， but unless we receive your payment we have no other alternative， due to our company policy.We have enclosed aself-addressed envelope for your convenience and are requesting商务英语写作案例参考篇9The postmark of thisletter is registered with our office. Unless you contact us at [telephone]， you will run the riskof your local Sheriff serving you with a Summons and Complaint to appear inCourt without further notice to you.Filing of suit willinitiate a series of events that will cause you considerable inconvenience andexpense. In addition to the above mentioned balance， you may be liable for court costs and interest.In the event youshould fail to contact us immediately， we will assume that this debt is valid. Should you have anyreason to dispute the validity of the debt or any portion thereof，this office will obtain verification of the debt or obtain a copyof the Judgment and mail you a copy of same. This office will alsoprovide you with the name and address of the original creditor if differentfrom the current creditor.商务英语写作案例参考篇10Dear Mr JacobsI am writing to apply to the position of Sales Adviser for the North East Region which was advertised in Herald International yesterday.Although I am currently working in the Marketing Department of a large multinational, I would appreciate to work for a rapidly expanding young company such as yours.As you can see from my enclosed CV, I obtained an honours degree in Sales and Marketing from Nottingham University in 1994. I thoroughly enjoyed the six months I spent in working in Boots plc as pert of the course. During this time I gained invaluable insights into the nature of sales. After leaving university I initially spent time working for a small local firm before finding my current job and I feel that I am more suited to the dynamics and varied demands of a smaller firm.Not only has my experience familiarised me with the challenges faced by the industry today but, having been brought up in the north east, I know the region, its problems and its undoubted potential. As a result, I feel that I would be able to relate to your customers on both a professional and a personal level.I am available for interview from 15 September and would be pleased to discuss my CV in more detail then,I look forward to hearing from you.商务英语写作案例参考篇11You work for Global institute inc. , which produces softwares. You are responsible for Quality Management System.Study the following graph which shows the effort taken by your company and IBI Inc , your main competitor. In the graph ,the Quality Management is divided into five parts.Use the information in the graph to write a short report (about 100 120 wards) suggesting ways of improving the quality management of your company. Write on your Answer Sheet.How to improve Quality Management System with limited capitals? That is the key to success. After careful study of IBI Inc 'our main competitor ,we find that they spend some money in Customer Service and Vender inspections which are vital toQuality Management. As we know, softwares are developed quickly. Customers and venders know clearly what they need. Therefore, we should develop programmes based on information through Customer Service and Vender inspections. Another fact with our attention is that although IBI Inc.s Plant productivity is not high, they can sell out their new, high-quality softwares quickly as they have a very good Quality Control System. Therefore, we should adjust the capitals.【商务英语写作案例参考范文（精选11篇）】。
商务英语案例
商务英语案例.txt如果真诚是一种伤害，请选择谎言；如果谎言是一种伤害，请选择沉默；如果沉默是一种伤害，请选择离开。
商务英语 / 洽谈国际贸易 / 1A价钱 Price某家公司的营业部经理和财务部经理为新产品的定价持相反意见，而且各有说辞。
A: I really think this price is too high. A price has to be based on costs and the profit you want.B: I know. But pricing has to be based on what customers want too, which differs from place to place and time to time.A: Yes, experience shows the same product is priced differently in different markets. But why so much higher in this market?B: There are many rich people in this area, so a skimming price is OK -- and even needed, because they think only a high price means a good product.A: But the market prices for other similar products are much lower. Buyers will notice the flexibility in the price structure, and buy from other companies.B: I don't think so. I think the others will have to raise their price ceiling to make customers believe that their products are as good as ours.A: 我真的认为这个价钱太高。
商务英语案例一-商贸英语
商务英语案例一-商贸英语商务英语案例一1. Foundations and challenges of businessFacing Business Challenges at Gateway 2000From Farm Boy to BillionaireComputers. The odds are slim you will survive, much less thrive, in this industry. You have to guess what customers will want more than a year in advance, even though technology is changing at an incredibly fast pace. It's hardly a business for cowboys-unless you're Ted Waitt.Son of a fourth-generation cattle broker , Waitt (currently 34 and worth an estimated $1.7 billion) rides herd over Gateway 2000 . They tell stories about Waitt, and not just in Sioux City, South Dakota -Gateway's homeland. They talk about how he built a fortune by trusting his instincts and making gutsy calls that led the industry. How he borrowed $10,000 from his grandmother to start a mail-order computer business , and how he turned a two-man, farmhouse operation into a global giant-in only ten years. And they talk about the pony-tailed farm boy clad in deck shoes and a polo shirt who knew that someday he was going to run his own company.It all began while Waitt was working for a local computer store; he was amazed by how easy it was to sell computer equipment to acknowledgeable computer users over the phone. So in 1985 Waitt (the marketer ) teamed up with his buddy Mike Hammond (the technical whiz), and the two started a small mail-order computer business of their own. Waitt and Hammond worked long hours-from their upstairs office in Waitt's family farmhouse.Their big break came in 1987, when Texas Instruments (TI) decided to stop manufacturing its own computers and instead sell only industry-standard IBM-compatible personal computers (PCs). Of course, owners of TI computers could trade in their equipment for newer IBM-compatible computers, but first they would have to cough up $3,500. Waitt and Hammond knew they could provide the same computer equipment TI was offering-and at a much cheaper price ($1,955). They did this by finding the best deals on cutting-edge computer components, and assembling the components to build top quality custom PCs . Because all sales were made-to-order and transacted over the phone , Gateway could afford to give customers more computer for their money-a strategy from which the company has never veered .Within three short years, the company was shipping 225 PCs a day (each one in a black-and-white cow-spotted box), and sales reached $70 million. By 1993 sales topped $1.7 billion, and the company sold its stock to the investing public. In spite of Gateway's speedy trip to the top, the company was at a treacherous intersection .Gateway was run essentially by one guy-Ted Waitt-who relied on his instincts. And the company was getting too big to depend on only one man's judgment. In order to survive in this competitive industry, Gateway would have to find ways to expand its customer base and manage the company's growth.If you were Ted Waitt, what steps would you take to beef up business ? Would you compete on price, speed, quality, or innovation? Would you consider other sales approaches besides telephone selling?Meeting Business Challenges at Gateway 2000Relying on his instincts, Ted Waitt made a number of critical calls that put Gateway in the lead. Of course, Waitt was no longer a one-man show. Beginning in 1991, he brought in experienced executives (from top companies like Digital Equipment, Texas Instruments, and IBM) to help manage the company's growth. Together they brought Gateway to new heights while sticking with its efficient, bare-bones assembly operation-no showroom, little inventory, and no retail outlets. In fact, Gateway's simple direct-sales operation allows the company to compete on speed, quality, and price.Speed and quality in manufacturing give Gateway the biggest advantage. Not only can speed and quality win customers, but they win the right kind of customers-those who are willing to pay a bit more for computer equipment. Gateway moves like lightning: It gets new computers out the door in a hurry. They include all the latest technology-like top-quality color monitors, the latest operating system and software, and the most powerful computer chip.Of course, buying a computer over the telephone and not seeing the equipment until the truck delivers the cow-spotted boxes to your doorstep is not for everyone. Gateway attracts computer-savvy buyers who need a lot less hand-holding and are comfortable purchasing from a catalog or an advertisement. Here's how it works: The customer calls in and, over the phone (or Internet), designs a custom-configured computer system using cutting-edge technology. In about five days, the custom system is built and shipped. Because there is no inventory to speak of (computers are made-to-order), as technology gets cheaper, Gateway can compete on price by changing prices daily and passing the savings on to customers.Relying on word of mouth and a strong advertising campaign (about $90 million a year), Gateway rode a wave of success fueled by computer buyers hunting for good equipment at bargain prices. Gateway's success, however, did not come without its share of growing pains. Gateway's first portable laptop computer was a disaster. Failing to recognize that customers had to see and touch the product to appreciate its smaller size and capabilities, Gateway ran into a wall because the company's computers were not sold in retail stores where customers could experience the product's features.This lesson would not be forgotten. Other mishaps included sending out machines that did not work and busy phone lines that kept customers waiting-sometimes for hours. Fortunately, Waitt corrected these problems early on by instituting various quality-control measures to increase customer satisfaction. And his efforts paid off. By 1996 Gateway was shipping 5,000 to 6,000 computers daily and sales skyrocketed to roughly $5 billion.That same year Gateway launched a product that was way ahead of its time. Called Destination, it was a combo PC and 31-inch television set with a wireless keyboard, a mouse, and a home-theater sound system. Learning from past mistakes, Waitt knew he would have to get the product in front of consumers so that they could see its features. This time Gateway cut deals with retail stores. None had ever carried Gateway's stuff before.But Waitt's biggest challenge has been trying to crack the corporate market. Whereas Gateway sold most of its computers to individual users and small businesses, rival Dell set its sights on the lucrative Fortune 1000 corporate accounts and made some expensive investments-like $22 million in research and development (Gateway spent practically zip). Despite doubling its sales force, Gateway discovered that selling computers to corporate customers was not an easy task. First of all, competitors like IBM and Hewlett-Packard (HP) have large, well-trained sales and service staffs who have been doing business with big companies for years. Furthermore, IBM and HP products can be purchased at traditional retail stores.Still, relying on a cost-efficient, bare-bones, direct-sale operation is Gateway's stronghold in this cutthroat industry. The company has no plans to alter its fundamental selling strategy. "If you come see us in the next century, we'll be bigger, better, and smarter, but fundamentally we'll be the same," notes Waitt. That is, Gateway will stick to what it does best: churning out huge volumes of PCs that are equipped with the latest technology at affordable-but not rock bottom-prices and selling them to customers over the phone.【。
商务英语案例
商务英语案例商务英语案例Connection/Company/Money/Market Case1Topic: connectione-commerce 电子商务Maotai group signed the long-term e-commerce project cooperation with Hishop in late 2013, with the aid of mobile cloud mall,Maotai quickly formed their own sales platform, which made a good effect in the aspect of enhancing brand image.At the same time, following the market trend tightly and seizing WeChat mall bonus to expand the influence of Maotai in the mobile e-commerce market.Maotai group combines the two channels, both traditional e-commerce and emerging of mobile e-commerce business, achieving the two-way mutual development and rapid implementation in the whole market layout.Case2Topic: companycutting-edge technologies 前沿科技business philosophy 商业哲学win-win 双赢core value 核心价值Established in 1993, Kingdee International Software Group Co., Ltd. is a company listed on the Main Board of Hong Kong Stock Exchange.By using cutting-edge technologies, Kingdee centers on management for information-based product services to provide cloud management products and services for over one million enterprises and government organizations, and plays a leading role in the software market in China. Nowadays, more than 2000 partners have selected Kingdee as the development platform for achieving win-win. According to the authoritative data of IDC, Kingdee has ranked the first in the market of small and medium enterprises in China for successive nine years. A half of top 100 Chinese enterprises rated by Fortune have selected Kingdee.Kingdee has always adhered to the business philosophy of “Help customers succeed” and scrupulously abided by the core value of “taking the right path and adopting the benefic ial philosophy” to insist on the dream of powerful software country for two decades. Bearing in mind the mission of “Implement business management smoothly and easily” in mind, Kingdee is currently committed to growing into a leading provider of cloud management service in the world and helping Chinese enterprises realize the national dream of transformation and upgrading.Case3Topic: moneyrisk investment 风险投资Kingdee Company's software industry as a kind of high-efficiency, high investment and high risk industry, its commercialization need a lot of money continuously. In theprocess of developing software, enterprises need to call a lot of talent to make product innovation. To promote the product, also needs a lot of marketing and after-sales service. And all those, absolutely need a big deal of up-front investment.On May 18, 1998, international data group (IDG) venture capital firms in China, Guangdong province Pacific technology venture co., LTD., investment 20 million yuan to the Kingdee Company, which aiming to support the Kingdee's research and development and international market development work. IDG Guangzhou Pacific technology venture investment fund is not only brought 20 million investment to Kingdee, also bring some new views abroad to Kingdee by helping the company to communicate with the international big company, make Kingdee developing on ainternationalization path.Case4Topic: marketcreative advertising 创意广告Dunkin’Donuts is a chain of American coffee shop brand, but in South Korea is famous for its sweet circle.In order to get rid of this embarrassing situation, Dunkin’Donuts use of voice recognition technology in South Korea, Seoul launched a special broadcast advertising. When the radio ad music sounded, the sound recognition device installed on the bus will distinguish its unique voice from the ads, automatically send out the smell of coffee, to wake up passengers.According to statistics, there are 350000 people experience this activity. Located in those places next to the bus station, Dunkin’ Donuts stores’ customers grew by 29%, salesincreased by 16%. Respondents said, after the experience of this advertisement, I know Dunkin’ Donuts was Coffee produced expert.Case5Topic: managementsustainability management 可持续管理As a global company, we undertake social responsibilities by promoting harmonious social development rather than merely focusing on our own development. Huawei incorporates sustainability requirements into our business operations and establishes management systems to fulfill sustainability initiatives. Looking into the future, Huawei will remain dedicated to creating economic benefits for society. We will also focus on sustainability opportunities and challenges and continuously improve our sustainability management by working closely with stakeholders to build a harmonious business ecosystem.In 2013, Huawei continued to optimize our sustainability management system based on ISO26000, and developed and published the sustainability policies, process, baselines, and maturity assessment tool. As a result, we were able to systematicallyand comprehensively manage our sustainability initiatives.In 2013, we completed the following activities related to our sustainability management system: updated sustainability policies to explain Huawei's stance and attitude to sustainability as well as the overall requirements for key business domains. In accordance with the corporate sustainability policies, all business domains developed policies on employee care, environmental protection, and social contribution in order to guide their own operations.制作者：阿桤。
商务英语(案例分析)
The great Atlantic and pacific tea company BackgroundFounded：（建立）1859 by George Huntington Hartford and George GilmanHeadquarters:（总部）Montvale, NJNumber of Stores：（连锁店)395Retail Banners：（零售旗帜）A&P， Waldbaum's, The Food Emporium， Super Fresh, Pathmark and Food BasicsAnnual Sales Volume：（年销售量)$8.8 billion of Total Sales for fiscal year 2009 ended February 27， 2010Scope of Operations:（经营范围）8 U。
S. states （Connecticut， Massachusetts, New York, New Jersey， Pennsylvania， Delaware，Maryland），Virginia， and the District of ColumbiaOwn Brands:（自己的品牌有）America's Choice, America’s Choice Healthy Kids，Hartford Reserve, Live Better Wellness, America’s Choice Gold, Smart Price， Greenway, Via RomaNearly 150 years ago， The Great American Tea Company opened a store on Vesey Street in New York City and began selling tea， coffee and spices at value prices. Soon stores sprung up all around the metropolitan area and salesmen took their wares to the road in horse—drawn carriages bound for New England, the mid-west and the south。
商务英语写作经典案例详解
Part Two业务信函Chapter 1 资信调查函1. Consulting Letter 咨询函写作案例详解Dear Sir or Madam,The under-mentioned firm has recently asked if they could represent us in the marketing of our products in the United States as our sole agent:Delta Company, Ltd1258 Huston AvenueNew York,NY10051It will be greatly appreciated if you could provide us some information about the financial and business standing of the above firm. Any information you give will be treated in strict confidence.Look forward to your early reply.Sincerely yours,Thomas2. Survey the New Opener from the Bark 向银行查询新客户资信情况写作案例详解Dear Sir or Madam,We have received an order for US＄80,000 worth of goods from Delta Co.Ltd,1258 Huston Avenue, New York, , who has given your bank for reference. Could you please tell us if they are good for this amount? Are they trustworthy and reliable? We shall be most grateful for any information you give.Any advice you give us will be kept strictly confidential. We are also pleased to perform a similar service for you should the opportunity come.A stamped and addressed envelope has been included for your reply. Thank you in advance. Sincerely yours,Thomas3. 向客户查询信用及经营情况 Inquiring New Customer’s Credit Information from Customers 写作案例详解Dear Mr. Smith:We have received an important order from Delta Co.Ltd,1258 Huston Avenue, New York, , who has given us your name for reference. We would be much obliged if you could give us some information concerning their business status.Any information you give will be highly appreciated and kept in strict confidence. We shall be pleased to do the same if you should need our services at this end.Yours SincerelyThomas4. 带附表的资信调查函 Credit Survey Letter with Attachment写作案例详解Dear Sir or Madam,We have received a sudden order from the Delta Company,Ltd,1258 Huston Avenue,New York,NY 10051,who gives us your name as a reference. We shall appreciate it if you will spend a couple of minutes informing us of your own experiences with the firm by answering the attached questionnaire and returning it to us in the enclosed envelope.Any information you may give us will be treated as strictly confidential.Thank you for your help.Very truly yours,Thomas(Attached Questionnaire)(1) How long have you been in business relations with the firm?year(s) month(s)(2) What credit limit have you placed on their account?USD(3) How promptly are terms met? (choose one of the following)Very promptly Fairly promptly Slowly(4) What amount is currently outstanding?USD5. 资信调查有利回函 Favorable Letter of Credit Information写作案例详解Dear Thomas,In reply to your inquiry of March 16th,the firm you inquired about enjoys the fullest respect and unquestionable confidence in the business world.They have always provided in-time delivery, moderate prices and superior quality. I am sure that if you open an account with them, you will find them most straightforward people. Personally, I should have no hesitation in according them a credit of US dollars. However, this is without obligation on my part.Hope this will help you in making a decision.Sincerely yours,6. 资信调查不利回函 Unfavorable Letter of Credit Information写作案例详解Dear Thomas,We have received your letter of August 8th,concerning the credit standing of Delta in New York. In the past three years, the company has experienced a serious difficulty in finance and delayed in executing their normal payment. It seems to us that the company’s difficulties are due to bad management and in particular to overtrading.Therefore, we would advise you to pay most careful attention to any business relations with them. However, this is our personal opinion and we wish you would make further inquiries on your part.Yours sincerely7. 表明无法提供确切意见而致歉写作案例详解Dear Thomas,We regret our inability to let you know any information concerning the firm in question in your letter of June 6.It is true that we had business with them several years ago,but the amount of business was not so large as to supply any responsible opinion on its business capability and credit standing. Please make further status inquiries from other inquiry agencies.Truly yours8. 请求老客户作为资信证人 Asking for Credit Information from Old Customers写作案例详解Dear Charlie，Thank you for your letter of August 2,telling us that the equipment you bought from us is running well.As you know,in our line of business,clients always shop around and look for references before they order. Would you please use your experience with us as a reference when our future clients call you?Thank you for your kind words in advance.Look forward to our future cooperation.Best,9. 要求对方提供资信资料 Asking for Credit Information写作案例详解Dear Mr.Bean,Thanks for your order and inquiry on August 1st. Our company has been dealing with electronic equipment for over 20 years. We are confident in offering what you need and providing you the best service.Since it is the first time we contact,we would be highly appreciated if you could supply either the usual trade references,or the name of a bank to which we may refer. We are also glad to provide you the same if needed.We sincerely hope this will be the beginning of a long and pleasant business cooperation. We shall do our best to make it so.Sincerely yours,Thomas10. 同意资信要求 Accepting the Consulting Requirement写作案例详解Dear ThomasThanks for your reply of August 2nd.Concerning your request,we refer you to Falcon Machine Tools Co.,Ltd.,Shanghai and The Chase Bank of New York,who will be pleased to give you the information about our financial standing and creditability of business.If there is any other information we can provide,we would be happy to do so.Sincerely yours,Chapter 2前期准备1. Business Survey业务调查写作案例详解Dear Sirs,We have learned from Smith and Company of Birmingham that you manufacture a range ofhigh-fashion handbags in a variety of leathers.We operate a quality retail business and although our sales volume is not large,we obtain high prices for our goods.Would you please send me a copy of your handbag catalogue with details of your prices and payment terms?We would find it most helpful if you could also supply samples of the various skins from which the handbags are made.Yours faithfully,2. Credit Information Letter咨询信写作案例详解Dear Mr.Jones:We understand from your information posted on that you are in the market for textiles.We would like to take this opportunity to introduce our company and products,with the hope that we may work with Bright Ideas Imports in the future.We are a joint venture specializing in the manufacture and export of textiles.We have enclosed our catalog,which introduces our company in detail and covers the main products we supply at present.You may also visit our online company introduction at which includes our latest product line.Should any of these items be of interest to you,please let us know.We will be happy to give you a quotation upon receipt of your detailed requirements.We look forward to receiving your enquiries soon.Sincerely,John Roberts3. Wishes for Relation Establishment表达建立业务关系的意愿写作案例详解Dear Thomas Murphy:Thank your for your letter of the 16th of this month.We shall be glad to enter into business relations with your company. In compliance with your request, we are sending you,under separate cover,our latest catalogue and price list covering our export range. Payment should be made by irrevocable and confirmed letter of credit. Should you wish to place an order,please telex or fax us.Yours sincerely,4． Accepting and Declining Business Relation Establishment接受/拒绝建立业务关系写作案例详解Dear Mr.Sutherland,We were very pleased to receive your letter of March 26 placing a large order with us. Before we can send the goods,we must ask you for the usual references,one from your bank and one from another firm from whom you have bought goods.We would be glad if you would let us have the names and addresses as soon as possible so that we may write to them.These references will,of course,be treated as private and confidential.We look forward to hearing from you again soon.Yours sincerelyJoe WilsonChapter 3建立商务关系1. Establishment of Business Relation建立商务关系写作案例详解Dear Sirs,A few days ago we had the opportunity to see a display of your products at the Chengdu International Trade Centre，and we were most impressed with their quality and low prices． We should like to offer you our services as a trading firm，and would mention that we have excellent connections in the trade and are fully experienced with the import business for this type of product．In addition，we operate our own advertising agency，and we can use the latest marketing procedures quite efficently．You can be sure of increasing your turnover considerably if you would allow us to promote sales of your products throughout China．We look forward to hearing from you．Sincerely yours，Liyun Liu2. Resume Relation with Old Customers与过去有贸易往来的公司恢复联系写作案例详解Dear Thomas Moore:We understand from our trade contacts that your company has reestablished itself in Beirut and is once again trading successfully in your region.We would like to extend our congratulations and offer our very best wishes for your continued success.Before the war in Lebanon,our companies were involved in a large volume of trade in our textiles.We see from our records that you were among our best long-term customers.We very much hope that we can resume our mutually beneficial relationship now that peace has returned to Lebanon.Since we last traded,our lines have changed beyond recognition.While they reflect current European taste in fabrics,some of our designs are specifically targeted at the Middle Eastern market.As an initial step,I enclose our illustrated catalogue for your perusal.Should you wish to receive samples for closer inspection,we will be very happy to forward them.We look forward to hearing from you. Yours sincerely,David Parker3. Seek for Business Partners寻求合作伙伴写作案例详解Dear Sirs,Shanghai’s rapidly developing manufacturer of Electric Home Products,“Shun Fa”offers you an ideal business opportunity.Years of research and development have earned our company a foremost position in electrical engineering in the East of China.A vast number of applicable patents have helped stimulate our development program over the past several years.Our main lines of products include:TV,portable computer,MP3,MP4,car radio,car stereo,medical instruments,electronic industrial instruments,etc.For information concerning our financial position,credit standing and tradereputations,please refer to the Bank of China,which we have engaged a business relationship with for several years.We are a medium-sized company but we are growing fast and we would like you to be a fort of our future!Shun Fa Electric Co.,Ltd.22 Zhong Yuan Road,Shanghai,ChinaWang HuiGeneral Manager4. Contact Letters between Importers and Exporters进口商与出口商/出口商与进口商的联络信写作案例详解Dear Sirs,Your firm has been recommended to us by John Morris&Co.,with whom we have done business for many years.We specialize in the exportation of Chinese chemicals and pharmaceuticals,which have enjoyed great popularity in world market.We enclose a copy of our catalogue for your reference and hope that you would contact us if any item is interesting to you.We hope you will give us an early reply.Yours faithfully,John EdisonChapter 4业务接触1. Asking for /Sending Samples or information索取/寄送样品或资料写作案例详解Gentleman:We are glad to note from your letter of the 1st March that you,as exporters of Chinese Cotton Piece Goods,are willing to establish direct business relations with us.This happens to coincide with our desire.At present,we are interested in Printing Shirting and shall be pleased if you will kindly send us by airmail catalogues,sample books,and all necessary information regarding Printed Shirting,so as to acquaint us with the material and workmanship of your supplies.Should your price be found competitive and delivery date acceptable,we intend to place a large order with you.Your early reply will be highly appreciated.Yours faithfully,David Parker2. Acting as Agents担任代理(请求，同意和拒绝)写作案例详解Dear Sirs,Thank you for your letter of 12 April proposing a sole agency for our office machines.Having examined our long and mutually beneficial collaboration,we would be very pleased to entrust you with the sole agency for Bahrain.From our records,we are pleased to note that you have two service engineers who took training courses at our Milan factory.The sole agency will naturally be contingent on your maintainingqualified after sales staff.We have drawn up a draft agreement that is enclosed.Please examine the detailed terms and conditions and let us know whether they meet with your approval.On a personal note,I must say that I am delighted that we are probably going to strengthen our relationship.I have very pleasant memories of my last visit to Bahrain when you entertained me so delightfully.I look forward to reciprocating on your next visit to Milan.Sincerely yours,(Signature)3. Requiring/ Agreeing Trial Sales要求/同意试销写作案例详解Dear Sirs,Some of our customers have recently expressed interest in your“Golden Deer”bicycles and enquired about their quality.Provided quality and price are satisfactory there are prospects of good sales here,but before placing an order we should be pleased if you would send us,on fourteen days' approval,a selection of men’s,women’s and children’s bicycles.Any of the items unsold at the end of the period,and which we decide not to keep as stock,would be returned at our expense.Yours faithfully,(signature)Chapter 5价格谈判1. Buyer’s Inquiry买方询盘写作案例详解Dear Sir or MadamWe learned from our common business partner JIAFU Ltd.that your company is one the major exporters of cashmere products in Australia.We are a leading dealer in high-quality textiles in mainland China and are very much interested in importing your goods especially men’s cashmere sweater.We would appreciate your sending us catalogues,sample books or even samples if possible.Please give us detailed information on CIF Dalian Prices,terms of payment and discount you would allow on purchases of quantities of no less than 10,000 pieces.We hope this will be a good start for a long and profitable business relation.Sincerely yours,Mr.Jim Li2. Seller’s Offer买方发盘写作案例详解Dear Mr.Li,We welcome your inquiry dated June 16th and thank you for your interest in our men’s cashmere sweater.In accordance with the instruction given in your last letter,we hereby enclose our illustrated catalogue and price list giving the details you asked for.Also by separate post,we are sending you some samples.We are confident that you would be satisfied with the design and quality. In reply to your inquiry,we take pleasure in making you an offer as follows,provided yourreply reaches us with 10 days from today:Commodity:Men’s Cashmere SweaterQuantity:10,000 piecesPrice:US＄ 20 net per piece CIF DalianShipment:July 2008Payment:irrevocable L/C at sightOn considering the fact that this is our first transaction and the volume you ordered is not small,we would allow you a discount of 5%.We are expecting your early order.Yours faithfully,Ms Judy Jordan3. Buyer’s Counter Offer买方还盘写作案例详解Dear Ms Judy Jordan,We are in receipt of both your offer of June 19 and the catalogue and samples.While appreciating the special design and good quality of your products,we find your price is rather too high for Chinese market.We have to point out that Japan-made men’s cashmere sweater of this quality are available in our market,all of them are at prices about 15% below yours. Such being the case,we have to ask you to consider if you can make reduction in your price,say 15%.As we are ready to purchase many other cashmere products later this year,you may think it worth while to make a concession for a potential big client.We are anticipating your early reply.Sincerely yours,Mr.Jim Li4. Accepting the Offer接受发盘写作案例详解Dear Ms Judy Jordan,Thank you very much for your quotation for your men’s cashmere sweater along with the catalogue and samples.We found both the design and quality of your products meet our requirement and the prices you quoted are satisfactory.We also note that you will allow us a discount of 5% on an order of no less than 10,000 pieces.We therefore take pleasure of placing you the order as follows,which we commend to your immediate and best attention:Quantity Specification Catalogue No Prices10,000 pieces men’s cashmere sweaters XL M10 US＄ 20 eachPlease note that as these goods are urgently required in our market,we should be obliged if you could dispatch the goods as soon as possible.If this first order proves satisfactory,we shall be happy to place further orders with you.Sincerely yours,Mr.Jim Li5. Declining the Offer拒绝发盘写作案例详解Dear Ms Judy Jordan,We acknowledge receipt of both your offer dated June 19 and the mailed catalogue and samples. In reply,we regret to inform you that our clients find your price much too rmation indicates that the said articles of similar quality made in other countries have been sold here at a level about 20% lower than that of yours.We do not deny that the design of your products is slightly better,but the difference in price should in no case be so big.Therefore,we have to order these articles from other companies if you are not able to reduce your price to US＄ 15 each piece.Hope to have better opportunities to cooperate with your company.Sincerely yours,Mr.Jim Li6. Accepting the Counter Offer接受还盘写作案例详解Dear Mr.Jim Li,We want to say how pleased we were to receive your counter offer of June 23.Please note that it was in view of our long term business relationship that we made you such a favorable offer. We confirm supply of 10,000 pieces of men’s cashmere sweaters at the prices stated in your letter and will allow a 5% special discount on your order of 10,000 pieces or above.Our Sales Confirmation No.AB2C in two originals were airmailed to you.Please sign and return one copy of them for our file.It is understood that a letter of credit in our favor covering the said articles should be opened immediately.You may rest assured that we will effect shipment without delay on receipt of your letter of credit.We appreciate your cooperation and look forward to receiving from you further orders. Sincerely yours,Ms Judy Jordan7. Declining the Counter Offer拒绝还盘写作案例详解Dear Mr.Jim Li,Thank you very much for your letter dated June 23 and your appreciation of our products.Much as we would like to cooperate with you in expanding sales,we are regretful that we just cannot see our way clear to entertain your counter offer.Our cost of raw materials has risen sharply in the past three months,and it is impossible for us to reduce the price by 20% as you requested.Ours is the best price if you take the design and quality into consideration.As a matter of fact,we have received many orders from various sources including other Chinese customers at our level.If you see any chance to do better,please let us know.On account of a limited supply available at present,we would ask you to act quickly.We assure you that any further enquiries from you will receive our prompt attention.Sincerely yours,Ms Judy JordanChapter 6价格变动1. Discount折价优惠写作案例详解Dear Sirs，Thank you for your letter of April 18,2008.We now have great pleasure in sending you a copy of our pattern-book and a comprehensive export price-list.As you will be able to see from our sample-book,all the leather gloves we manufacture for export are of very high quality and are suitable for your purposes.We reduced costs by 5%.The prices quoted are very competitive.We feel sure that you will find that they compare very favorably with those quoted by other suppliers elsewhere in the world.We expect payment by L/C payable within 90 days of sight and will allow you a cash discount of 10% if you are able to make payment within 1 month of invoice date.We will be able to ship any order you place with us within 30 days of your firm order.We now look forward to hearing from you.Yours faithfully,J.Kistemaker,Manager2. Advice of Price Increase涨价通知写作案例详解Dear Mr.Smith，Thank you for your letter of October 10 for business copiers.We are now sending you our price-list and catalog of the newest types that are under production and we can supply at once from stock.We want to notice you that prices of copier parts and components have gone up steadily since the second half of the year.Though we have tried hard to keep our quotations down,we are afraid the margin for keeping on going like this will not long.Therefore,we suggest that you will let us have your order before further rises in costs,which will lead to a raise in prices very soon unavoidably.Sincerely yours,Cc:President King3. Sample for Price List价目表范例写作案例详解Company Shenzhen QuananTextile Co.,LTDDetailed Address No.187 Nanshan Street,ShenzhenPost Code 5180000ContactZhang XinJob title General ManagerTelephone No. 1Fax No. 0Mobile No.E-mail AddressReference No. 056Date In March,2008Place of origin ChinaArticle No K42Price ＄ 10 per set FOB Shenzhen FOBPort ShenzhenPayment Terms By irrevocable L/C,100%invoice valueMinimum Order Quantity 1000 setsSize 50cm×80cmSupply Ability: 100000 Piece/Pieces per MonthPackageIn woden casesBrand Name “Hua Sheng”table-clothTime of shipment In April,2008Shipping specifications Showing net and gross weights and dimensions of each package Chapter 7样品的订取与发送1. Order Sample订单样本写作案例详解Dear Mr.Randall,Subject: Order for 10,000 Pairs of Sheep Leather GlovesPlease dispatch to us 10,000 pairs of sheep leather gloves as per the terms started in your offer of March 29.Would you please take special care of the quality and the package of this order? The leather should be of the same quality as that used in the sample.We hope that you can pack each pair in an airtight polythene bag,a dozen pairs of gloves in a box and then 20 boxes to a strong seaworthy wooden case.We will order more if the first order with you proves to be satisfactory. We are enclosing our Purchase Confirmation No.2006-399 in duplicate for your signature.Please sign and return one copy for our file.Upon receipt of your confirmation,an L/C will be issued.Sincerely,Li MingImport Director2. Order Letter订购函写作案例详解Please send to the following items to be shipped by way express,and bill us.The order is contingent on receiving the terms of 2%-30 days:1 doz.linen handkerchiefs:＄ 2.40 4 pair tan pigskin gloves:＄ 12.00 2 doz.Assorted Orlon sport shirts:＄ 72.00 5 pair assorted cotton socks:＄ 2.00TOTAL:%88.40.3. Asking for/ Sending/ Declining Sending Samples索取/同意送付/拒绝送付样品Sample 1写作案例详解We are going to produce a trial piece of all wool suiting according to your sample cutting and written instructions.The sample piece is expected to be accomplished and sent to you by the end of next month.Sample 2写作案例详解As the quality of your woolen sample is not in the range of our current exports,we are prepared to arrange a special production.By our experience,slight changes in its composition arenecessary and will only make the goods superior in quality.We shall then show you the trial sample and see if it can be accepted as a quality standard for bulk shipment.Chapter 8订货1. Accepting the Order接受订单Sample 1写作案例详解Dear SirsWe want to say how pleased we were to receive your order of 15 April for Ladies' and Children’s Shoes.We confirm supply of 1,000 pairs of the shoes at the prices stated in your order No.888 and will allow a 5% special discount on your order worth ＄5,000 or above.Our Sales Confirmation No.BC510 in two originals were airmailed to you.Please sign and return on copy of them for our file.It is understood that a letter of credit in our favor covering the said shoes should be opened immediately.We wish to point out that stipulations in the relative L/C must strictly conform to the stated in our Sales Confirmation so as to avoid subsequent amendments.You may rest assured that we will effect shipment without delay on receipt of your letter of credit.We appreciate your cooperation and look forward to receiving from you further orders. Yours truly,Sample 2写作案例详解Dear Mr.Green:I really appreciate your order for 200 Gem-Con Plastique motorcycle tanks.These will be shipped at once.Thanks,too,for the check!Beginning in June,we’re offering a special discount on the Gem-Con line.In addition to the trade discount of 33.3 percent,we’re giving an extra discount of 5%. A lot of our customers are switching to the Plastique tank as a replacement for original metal equipment.They report hearty endorsements from participants in motorcross competition— that the tanks are very lightweight,but extremely tough.We predict you’ll have a similar endorsement!2． Declining the Order 拒绝订单写作案例详解Thank you for your letter of 20th May concerning your special request.From time to time,we do run special jobs,changing materials and colors for one particular order.But we have to consider many factors before we can accept the order.I have spoken to our production manager,and she has done the costing.I am sorry to report that even if we did the job for you at cost,it would come out well above the price you are willing to pay.I am checking with other manufacturers in the area who are working with the materials you want.They may be able to give you the quality you desire at a fair price.I will get back to you in a few days.We appreciate your business and I am glad you asked us about this job.The next time you have a special need,please ask again.We will try our best to do the job for you.If we cannot,we will attempt to find the best company that can.Sample 2写作案例详解Dear Sirs,Thank you for your order No.458 for tin plate sheets which we received today.We regret that,owing to a shortage of stocks we are unable to fill your order.Moreover,our manufacturers can not undertake to entertain your order for future delivery owing to the uncertain availability of raw materials.We will,however,contact you by telex once supply improves.In the meantime,please feel free to send us your specific enquires for other types of metal sheets.You can be assured of our best attention at all times.Yours faithfullyBrowExport Manager3. Pressing for Order催促下订单写作案例详解Dear Peter,Per conversation by phone few days ago,we know your visiting schedule for inspecting crust leather of“big world”.We’ve already checked this leather,couldn’t find loose grain problem as well as softness having been improved than before.We assure that we can finish and deliver this order according to the prescribed time.We hope that you will come to our company ASAP and appreciate very much your kindly corporation. Best regards.WilliamSample 2写作案例详解We understand that you are the agent for the White Tiger ties.We enclose our order for 1,000 dozens of the White Tiger ties.Please note that we need these goods rather urgently as Christmas is drawing near.If you could supply goods timely for seasons,we would make repeated orders,provided prices are reasonable.Payment for the enclosed order will be made on a draft at sight under our letter of credit opened in your favor on receipt of your confirmation that the goods are sent out,and can be delivered before December 1,2000.4. Confirming the order确认订单写作案例详解Mr.Grover Douglass，289 Kont BoulevardAugusta,SC,SC 28197Dear Mr.Douglass:Thank you for your June 4 order.Everything except the kitchen furniture is already on its way to your home. So that you may begin enjoying your new chairs and table immediately,would you please let me know whether you would like Set 400,which comes with an oval table,or Set 400-A,which comes with a rectangular table.In all other respects,the two sets are the same. It is a pleasure to have this opportunity to be at your service.We look forward to meeting your future needs for high-quality home and garden furniture.。
商务英语谈判案例
商务英语谈判案例商务英语谈判案例 实例1： Jay is a bissiness who works on gymnasium equipment，and it was the first meeting between yoyo and him. In just a few minutes of the conversation, yoyo felt that this big fellow with a straightforward appearance kept a mind of a cunning rabbit .Known that the guy was skilled in this way ,he took great care in the negotiation. In the first round ,their covercition was as follows: D: shall we start? R=Yoyo R: yes. I’d be glad to answer any questions you may have. D: Your product leaves me a deep impression. But I'm a little worried about the prices. R: Don’t worry. Before we quote the price, plz tell us the exact quantity you want. D: I’m not sure still. I know your research costs are high, but I prefer 20% discount. R: No, no.no.you must be kidding. That’s a big cut, and it will make us no profit. D: if we promise future business that will reduce your costs for products, right? R: Yes, but it's hard to see how you can place such large orders. (Pause) We need a guarantee of future business, not just a promise. D: We said we wanted 500 pieces over a 3-month period. What if we place orders for 6 months, with a guarantee? R: If you can guarantee that on paper, I think we can discuss this further. But even with volume sales, our coats won't go down much. D: so, what are your propose? R: We could give you a cut. But not 20%,we can grant 10% at most, that’s the best we can do. D: That's a big change from 20! 10 is beyond my deadline. (pause) Any other ideas? R: I don't think I can make a decision right now. Why don't we talk again tomorrow? D: Sure. I must talk to my office anyway. I hope we can find some common ground on this. NEXT DAY D: yoyo, sorry to tell you that we cannot accept your quotation; let’s came up with some thing else. R: I hope so, jay. My aim is to negotiate hard on this oeder――but I'm trying very hard to reach some middle ground. D: I understand. We suggest a structured deal. For the first 3 months, we get a discount of 15%, and the next 3 months we get 12%. R: Dan, I can't bring those numbers back to my office――they'll reject it directly. D: Then you'll have to think of something better, yoyo. R: How about 12% the first 3 months, and the second 3 months at 10%, with a guarantee of 1500 units? D: That's a large numbers to sell, with such low profit. R: It's about the best we can do, jay. (pause) We need to figure something out today. If I go back empty-handed, I may be coming back to you soon to ask for a job. (smiles) D: (smiles) O.K., 12% the first six months, 10% for the second?! R: so,that’s the deal. D:yes,nice cooperation!(握⼿) 实例2： 实例 Business Negotiation A: The seller Miss Lin representing Huaxin Trading Co.,Ltd. B: The buyer Mr. Cai representing James Brown&Sons Co.,Ltd. A: Good morning, Mr. Cai. Glad to meet you. B: Good morning, Miss Lin. Its very nice to see you in person. Let me introduce my colleagues to you. This is my manager, Mr. Jia. A: How do you do? Mr.Jia. B: How do you do? Miss Lin. Nice to meet you. B: ....And this is Mr. Wang. He is in charge of sales department. This is Miss Huang. She is in charge of business with clents. A: Nice to meet you, Miss Huang, Mr. Wang. B: Nice to meet you, Miss Lin. A: How are things going? B: Everything is nice. A: I hope through your visit we can settle the price for our Chinaware, and conclude the business before long. B: I think so, Miss Lin. We came here to talk to you about our requirements of HX Series Chinaware. Can you show us your price-list and catalogues? A: Weve specially made out a price-list which cover those items most popular on your market. Here you are. B: Oh, its very considerate of you. If youll excuse me, I ll go over your price-list right now. A: Take your time, Mr. Cai. B: Oh, Mr, Wang. After going over your price-list and catalogues, we are interested in Art No. HX1115 and HX 1128, but we found that your price are too high than those offered by other suppliers. It would be impossible for us to push any sales at such high prices. A: Im sorry to hear that. You must know that the cost of production has risen a great deal in recent years while our prices of Chinaware basically remain unchanged. To be frank, our commodities have always come up to our export standard and the packages are excellent designed and printed. So our products are moderately priced. B: Im afraid I cant agree with you in this respect. I know that your products are attractive in design, but I wish to point out that your offers are higher than some of the quotations. Ive received from your competitors in other countries. So, your price is not competitive in this market. A: Mr. Cai. As you may know, our roducts which is of high quality have found a good market in many countries. So you must take quality into consideration, too. B: I agree with what you say, but the price difference should not be so big. If you want to get the order, youll have to lower the price. Thats reasonable, isnt it? A: Well, in order to help you develop business in this line, we may consider making some concessions in your price, but never to that extent. B: If you are prepared to cut down your price by 8%, we might come to terms. A: 8%? Im afraid you are asking too much. Actually, we have never gave such lower price. For friendships sake, we may exceptionally consider reducing the price by 5%. This is the highest reduction we can afford. B: You certainly have a way of talking me into it. But I wonder if when we place a larger order, youll farther reduce your prices. I want to order one container of HX1115 and 438 sets of HX1128. A: Mr. Cai, I can assure you that our price is most favourable. We are sorry to say that we can bring our price down a still lower level. B: Ok, I accept. Now lets talk about the terms of payment. Would you accept D/P? I hope it will be acceptable to you. A: The terms of payment we usually adopt are sight L/C. B: But I think it would be beneficial to both of us to adopt more flexible payment terms such as D/P term.。
Case-Study商务英语案例分析
Case Study Of Kimsoong1.Background information of KimsoongKimsoong, a Korean car manufacturer, has its European headquarters near Paris. It has retail sales franchises in most European countries which not only sell cars and motor accessories but also have servicing facilities. The larger outlets also offer fast-fitting of tyres and exhausts, and deal in used cars.Over the last ten years Kimsoong, with its reputation for reliability at low prices, has build up market share at the lower end of the market. Their basic models include many”extras”which other manufacturers charge for. Kimsoong also makes large donations to environmental groups and is seen as an organization with a social conscience. Furthermore, its R&D Department is developing an “eco-car” which uses an alternative power source.Then set our focus on the whole car manufacturing market.For 2009, global vehicle sales remain in the midst of a precipitous fall-off, led by sharp declines in the mature markets of the United States, Western Europe and Japan. We project total cars produced at 51,971,328.In 2006 there were 49,886,549 passenger cars produced in the world, with an increase of 6.45% over the previous year. The increase for 2007 was more modest, and 2008 showed a decline. Analysts from various institutes had in fact pegged the year 2007 as the year which would end the 5-year cycle (2002, 2003, 2004, 2005, 2006) of recordA third of all cars in the world is produced in the European Union (see chart below).China became the world’s third-largest car market in 2006, as car sales in China soared by nearly 40% to 4.1 million units. China should become the world’s second-largest car market by 2010, as low vehicle penetration, rising incomes, greater credit availability and falling car prices lift sales past those of Japan. Furthermore, vehicle penetration in China stands at only 24 vehicles per 1,000 people, compared with 749 vehicles per 1,000 people in the mature markets of the G7.It is estimated that over 600,000,000passenger cars travel the streets and roads of the world today.In the United States alone, 247,421,120 "highway" registered vehicles were counted in 2005, of which 136,568,083 passenger cars. (Bureau of Transportation Statistics U.S. Department of Transportation)So with the high development of car manufacture, we may face many difficulties. There are so many cars produced in the world, the only thing we can do to keep our position is to become more competitive in this market, or we’ll drive out by its high competition.2. Kimsoong customer profileCustomers are the god of our company, thus the survey of customers’ tastes and basic information is important for us to know better of our shortage, and we’ll also serve more people in the future and gain more profits. The following forms are information we have got from our customers.We can see that the majority of the customers are men who are under 30, they are employed. However, women between 31 and 50 who are self-employed have potential to buy our cars.Our repeated customers only occupy 15% of the whole. People who buy our cars are mostly middle income group. This is a hint that if we want to hold on to existing customers, we must produce cars that are affordable by middle income group. But to attract new customers we should provide different kinds of cars for differentAs the form shows, customers are not satisfied with our service. The competitor’s cars are better in performance and service. These are two main reasons that hinder us to maintain existing customers. The after-sale care is just fair. In a word, customers care more about their price, reliability, after-sales service, etc. We should improve our service and convince customers of the reliability of our cars at the same time.By collecting and analyzing customer profiles, we may conclude that we can make improvement by producing cars suit every age stage, providing reasonable price for middle income group, improving our after-sales service to hold on to existing customers. We should also create cars for women and for self-employed persons and even students. High level cars with high price will attract people of high income group. These may help gain more profits.3.ProblemFacing the intense competition, the company must remain unchanged with its reputation for reliability at low prices and has its excellent office workers and loyal customers, also the skill and cooperation are very important parts. The management should solve these problems.(1).Cutomer profilesThe company’s new strategy is to hold on to existing customers and increase customer loyalty. And the company also hope to develop a more accurate buyer profile. Customers are very important to a company. So the company should know about the customers well so that we can produce the products that fit the customers. Only in this way can our company make profits.(2). The excellent office workersThe excellent office workers in the company is also a big problem. For one hand, the younger office workers have much knowledge but a little experience; on the other hand ,the elder office wor kers don’t have as much knowledge as the young but they have enough experience. They are all excellent, but the company doesn’t ha ve enough money to hire both the young and the elder ones. So the problem is that the company should choose what kind of the officers they need by using less money to make more money.(3).Improving skillsImproving skills is also a big problem to the company. Because of the ever-accelerated science and technology, having a superb skill cansave cost and make profits.(4).CooperationLast but not the least, cooperation is very important to the company. But the company’s staffs are lack of the skills of grasping good communication. So if the company want to do better, they must promote social skills and competence.4.SolutionsAiming at the problems given above, we summarize some solutions to those problems:(1).Building up relationshipsTo builds up long-term customer relationships, thereby increasing profits.To establish long-term cooperation relations, the customer is one of the important factors that assure our company’s long-term and stable development. In the long-term cooperation relations, the company can not only improve enterprise image, enterprise credibility still can bring stability of the interests of the enterprise income. Only in this way, can the enterprise form a security capital chain. Additionally, through this long-term cooperation, we can build trust with each other and win good enterprise image, thus our company will expand more customer groups and win more profits.(2).Increasing customer loyaltyIncreasing customer loyalty is to guarantee the premise of enterprise sales. First, our company shall keep good communication with customers. The price for the customers must be given favorable; we can also use the gifts method to increase satisfaction. Cheap and good things will receive the love of consumers, so we should be radically improve the competitiveness of our enterprise, by improving product s’performance in all aspects so as to reduce the cost. Once the cost reduced, we will not only attract more customers to buy our cars, but also enhance our profit space, that is kill two birds with one stone. (3).Drawing up an accurate buyer profileEnterprise’s accurate understanding of his client group is very important. The company should not only know the customer's age distribution, but have an understanding of what kind of car sales good. At the same time, we must pay attention to customer s’feedback, make market surveys, know what kind of car our customers really want to buy. From these information we will realize our company’s deficiencies, so as to further improve their product, as well as theenterprise’s all aspects of operation.(4).Encouraging staffsTo encourage staffs to be more active in building up good customer relations.It is not enough to just have a good car, a good people who can promote it is necessary. So encourage staffs to establish good relationship with customers is very important. Nowadays, the consumer not only pays attention to the quality of the product itself, but is very concern about enterprise service attitude. First, the company shall encourage the staffs to work hard to establish a good relationship with their clients. For those who have outstanding performance , the company sales should give them full praise and encouragement. For those who not work hard, and have poor work performance, our company shall take appropriate punishment. Everyone must have crisis consciousness. Second, team spirit is very important. The common saying says more people, more powerful. Only we work together can we create more profits for our company.5.ConclusionFrom the report above, we can see that good customer relationships are very important for our further development. Only when we win our customers’ loyalty, can we gain more profits and make a good reputation. Thus, improvement of all aspects, including staff training, survey of customers and potential ones, change of disciplines and politics in our company and so on is of importance. We should also appreciate other competitors strengths and learn to use them for ourselves. I believe that our company will develop well in the future and attract more customers to buy our cars.。
商务英语应用实例大全
Chapter I Establish the Business Relationship1. Requesting introduction to obtain businessDear Mr. Jones:We have been exporting cordless headphone for more than 12 years and are now desirous of opening connection with the most reliable firm in your country.We shall be obliged therefore, if you will introduce us to any capable concerns that are interested in cordless headphone business.As for our standing and activities, we are permitted to mention First Commercial Bank, Taipei, as a credit reference.Any information with which you may favour us will be greatly appreciated and we earnest for your reply.Sincerely2. Asking for introduction of a possible agentDear Sirs:We wish to sell our automatic copying machine in your country, and should like to be put in touch with a company or individual who would be willing to represent us.On our part we can offer up to Bright copy machines with an international reputation, which have already been sold in many countries in Europe.The representative we are looking for should be experienced in this field, already doing the business with buyer of office equipment, and having contacts with suitable outlet.Please kindly introduce us to some of the most reliable exporters.We look forward to hearing from you in the very near future.Sincerely3. Offering the services of selling agentDear Sirs:We understand that currently you do not have an agent in Taiwan and we would like to offer our services to you.For the past 5 years, we have been selling various of durable goods to wholesalers and large retailers in all part of Taiwan, and have built up a considerable number of well established connections showing excellent business results.We are now having enough capability to expend our sales, and if you would agree to grant us as a sole agency, we will devote full attention to establish your products in Taiwan market.We have enclosed company profile to give you an idea of a list of services we can provide.If you are interested in our proposal, we will be please to provide our bank and trade references.Sincerely yours,4. Establish business relations with a company recommended by Chamber of CommerceDear Sirs:We have contacted with your Chamber of Commerce, who recommended you as a possible agent for our products in your country.We manufacture the Best brand calculators and wish to extend sales over the whole American. Our pocket calculators have been highly successful wherever they have been introduced, and we are confident that you will be able to build up a good market in a short time.Our catalog with the full range of our product is enclosed and you will notice that we offer acommission of 20% on all orders.Please advise us if you are interested in representing us as well as the volume of business you can do which would warrant our granting you as the sole agency in your country.Sincerely yours,5. Proposing to have business connectionDear Sirs:Last week we had a opportunity to see a display of your products at the Taipei I nternational Trade Fair, and we are most impressed with their quality and low prices.We would very much like to offer you our services as a trading firm. We would also like to mention that we have excellent connections in the trade and are full experienced with the import business for this type of product.In addition, we operate our own advertising agency, and we can utilize the latest marketing procedures quite efficiently.You can be sure of increasing your turnover considerably if we have the opportunity to promote sales of your products throughout Taiwan in the future.We look forward to your early reply.Sincerely yours,6. Asking for a referenceDear Sirs:Thank you for your order of my 20 for electric typewriter Model No. NET-300.As this your first order with us and you have asked to be allow 30 days to remit payment, we would appreciated it if you could provide us with one or two credit references.Once we have contacted the credit reference you have supplied, we will immediately process your order and send you a confirmation letter that it has been shipped.We look forward to welcoming you as a member of satisfied companies who have been using our products.Sincerely yours,7. Selling productsDear Sirs:As your name and address were listed in business weekly, we are writing to you with a desire to open account with you.We are one of Canada largest exporters of business machines. We handle a wide range of business machines product. This products include: copy machines, fax machines, answer machines, and telephone, etc.We have enclose our catalog listing the completed product lines handled by our company and list of whole sale priceIf you have any question or would like to discuss purchasing arrangements, please feel free to contact me.I will be more than happy to answer any questions which you may have.Sincerely yours,8. Establish an exclusive agency agreementDear Sirs:We have heard from our office in Taipei that you manufacture a wide range of printer and copymachines, and that you are thinking of expending into the Taipei market.We understand that you do not have any agent in Taipei at present, and for this reason we wouldlike to offer our service to you.We would like to suggest a business tie-up between us with your company handling themanufacturing and our company taking care of the market and distribution.We have enclosed our company profile to give you an idea of a list of services we can provide.We will contact you by phone early next week to hear your opinion on a possible tie-up between our companies.Sincerely yours,9. Receiving the establishment relationsDear Sir:Thank you for your letter of June 4 offering to act as our agent of the European region. We are veryinterested in your proposition.In fact, we have planned to expend into European region for quite some time and we certainly hopethat this will give us the opportunity to do so.We would like to discuss the detail of establishing exclusive agency ties with your company and lookforward to receiving a call from your Mr. Carter. Some of our detail we would like to discuss may include the shipping arrangements, commission base, and the import duties.I look forward to hearing from you soon.Sincerely yours,10. Offering simpleDear Sir or Madam:We are pleased to announce a new product we just introduced on the market.Our new MIDMIGHT SUN solar battery has a capacity of 75 HR, which is nearly twice the capacity of most existing batteries.We are sending our most update simple, price-list, and sales promotion literature for you to evaluate. We suggest that you’d take the advantage of enclosed order form to ensure that you will completely satisfied.Sincerely yours,11. Informing of the alteration of priceDear Sir or Madam:From August 23, the prices of our products will be raised by 20%. We regret this, but this increase has become un-avoidable in view of rising costs of labor and raw materialsOur new price list is enclosed and all order post after September 23 must be invoiced at the new rates.We regret very mach that it has been necessary to make this increase.Sincerely yours,12. Inquiring the reason of no orderDear Sir or Madam:We have had the pleasure of receiving several orders from you over the past five years.However, as I was checking our list of special customers, we noticed that we haven’t contacted each other nor received any order from you in near 6 months.We then began to wonder whether we had done some thing which disappointed you. Or we did not have the exact product you wanted the last time we contacted each other? Or is it simply you do not need to order anything at this moment?Whatever the reason is, I would really like to know how you are doing and whether we can be of service to you.We would welcome your straightforward comments, thank you so much.Sincerely yours,13. Replying to client with first inquiryDear Sir or Madam:Thank you for your letter asking for our catalog of new bicycles.We have pleasure in enclosing of our illustrated catalog. In addition to our price list, we have also included some promotional materials which explain the product attributes as well as how to use them.Our bicycles are very fashionable and tremendously popular with your people in American and EuropeanIf you place bulk order, you may receive up to 40% off the retail price, depending on the product. We appreciate you are interest in our product and hope to hear from you in the near future.Sincerely yours,14. Referring to a back referenceDear Sir or Madam:New Century Trade Co. Ltd., 2757 26t h Street Singapore has placed an order with us for $100,000 worth of merchandise and list you as a credit reference.We would appreciate you sending us information regarding New Century Trading Co. Ltd.’s credit rating. We are particularly interested in knowing how long Mr. Thomas Wilson the CEO of the company, has had an account with you and whether or not any of his debts are past due.We will, of course, keep any information we receive strictly confidential.Sincerely yours,15. Replying to the requiring of referenceDear Sir or Madam:In response to your request for information about S.S. Taipei Company, we have enclosed the following summary of their activities with us.They own an office with the staff of 120 employees. Their annual purchase to US$50,000 and directors are quite responsible and reliable. This company has no large outstanding financial liabilities which we are aware of.We have done business with them for over 3 years and have found them definitely reliable.Please understand that this is information only represents our opinion and we take no responsibility for it.Sincerely yours,16. Declining to grant credit terms for the purchaseDear Sir or Madam:We apologize for the delay in replying to your order for 80 Model EJ-828 high-speed microprocessors.As your company is under a rather debt load at the moment, we feel that adding our purchase on top of it might cause cash flow difficulties.We would, of course, be happy to provide you with the high-speed microprocessor on a Cod basis. When your financial situation has eased a little, we would welcome the opportunity to consider granting you credit terms.We would very much like to accommodate your needs and hope that our suggestion is of some help, we look forward to hearing from you.Sincerely yours,17. Requesting for an introductionDear Sir or Madam:I would like to ask a personal favor of you, if I may. I will be visiting Los Angeles, United States on June 4, and I remembered that you are acquainted with the mayor of that city. Would you be kind enough to write me a letter of introduction?I would be most grateful for your help. I look forward to hearing from you soomSincerely yours,Chapter II Inquiry/Reply to Inquiry1.Asking for quotation – from existing customerDear Sir or Madam:We would appreciate it if you would send us an estimated based on the information given below. Item: JC – 1 juice mixerQuantity: 8,000Payment: Draft at sight under irrevocable L/CInsurance: Effected by sellerShipment: DecemberFreight: SeaDestination: KaohsungAs we need these above items in time for the holiday rush, please send us the estimate by fax or courier so that we have it no later than October 31.Sincerely yours,2.Asking for quotation – from the request of customerDear Sir or Madam:We received an inquiry from our trade connections in Britain concerning the supply of digital camera in large quantities. Therefore, please let us have full details of your digital camera so that we can pass on the information.We would be grateful if you would send us information about prices, possible quantity discount, terms of payment, and delivery schedules.We would like to mention that the connection has made a large number of regular orders with various goods made in our country over the past 1 year. We expect our client to make purchase in large quantities on regular basis, so we would like to pass on this information to them as soon as possibleYour prompt reply would be appreciated.Sincerely yours,3.Requesting for catalog and price-listDear Sir or Madam:We have seen your advertisement in the Consumer Data Magazine and would like to obtain full line of your product.We would appreciate if you would send us catalog of the newly launched model of electric home appliances along with their quotation at your earliest convenienceWe look forward to a prompt replySincerely yours,4.Asking for quotation to the agentDear Sir or Madam:We have learned that you are the sole agent for GAP of Asia. We would be grateful if you could send us price-list and catalogsIs it possible for you to grant special term for an annual trade of US$25,000?A visit from your representative will be greatly appreciated.We look forward to hearing from you soonSincerely yours,5.Requesting early ordersDear Sir or Madam:The advertising campaign is ready to begin on June 1 and will be very extensive.Experience shows that many inquiries and orders will follow the campaign, and sales will certainly increase.We would advise you to place an order immediately.Sincerely yours,rming of the dispatch of catalog and simpleDear Sir or Madam:Thank you for your letter of May 10 and your interest in our watch band. As request, we have sent you a copy of our product catalog and price-list today.A full range of the leather watch band has been mailed to you by simple post today, and you will see that in view of the fine quality attractive designs, our products are really of good value for their price We are willing to allow 10% reduction in price on all order over 1500 pieces. After receiving the credit reference, we would please to offer the following term: payment against bill of exchange at sight under D/P.It is pleasure for us to serve you. I look forward to hearing from you soon.Sincerely yours,7.Urging prompt orderDear Sir or Madam:Thank you for your letter of July in which you inquire about our filtering system.All particulars are shown on the enclosed price list C.I.F. Taipei as request and our complete catalogs are sent by separate post.We can ensure you that these filtering system are very popular in Singapore markets, of which we have had much experience.If you wish to ensure to delivery before New Year, it will be necessary for you to place order before the end of this month as the demands is very heavy.We look forward to the opportunity of being of service to you.Sincerely yours,8.Emphasizing the low-price sellingDear Sir or Madam:Thank you for your enquiry of October 20 for our new Design Camera DC-500.We have probably received detail of the excellent offer for cameras which are recently introduced to the world–wide market. You will note from the attached price-list that reductions up to 30% have been achieved.We are confident that you would be willing to take advantage of our low price to replenish your stocks in time for the New Year sale, and we look forward to receiving orders from you soon. Sincerely yours,9.Declining the request for discountDear Sir or Madam:Thank you for your letter of July in which you inquire about our electric home appliance.I have enclosed our catalog listing various type of electric home appliance available and their subscription fee.We note that you have requested for an additional 5% discount. We are quite earnest, of course, to meet your expectations and supply you with the merchandise which will enable you to complete in your market, but regret in our inability to make any further discount at present.In any case, I hope to hear from you soon.Sincerely yours,10.Confirming the inquiryDear Sir or Madam:We thank you for your inquiry of November 20, and confirm our able sent today, in which we confirmed you that we could delivery part of require merchandise from stock, in accordance with the enclosed detail offer.Fro the balance, we should require at least 4 weeks from the date receiving your confirmation that this delivery is acceptable.Price: 1000 units US$5,000 C.I. F. TaipeiShipment: During November (3,500 units)Packing: Export wooden casePayment: Draft at sight under irrevocable L/CWe hope your customers will find our terms and delivery dates satisfactory.Sincerely yours,11.Ensuring delivery requestedDear Sir or Madam:In reply to your enquiry of September 3, we enclosed our detailed quotation, in addition, a complete set of samples was sent to you by express airmail yesterday.We are happy to inform you that we can guarantee delivery of any of these within 5 days upon receiving your order.After receiving the credit reference, we should be pleased to offer the following term: payment against bill of exchange at sight under D/P.We are glade to make a 15% discount for an order of 800 cases or more.You can reply us to give your order immediate attention.Sincerely yours,rming of the possibility of dispatch on F.O.BDear Sir or Madam:Thank you for your inquiry of October 21.For an order of 500 cases or upward, we could quote you US$258 per case C.I.F.San Diego. Delivery can be made free on board if you order can be dispatched within 7 days.Many thanks for your above inquiry.We look forward to receiving your order in the near future.Sincerely yours,13.Recommending the sent-out sampleDear Sir or Madam:We were pleased to receive you inquiry of July 3, and believe that you have received our catalogs and samples sent to you by July 7.These products have been contributing an outstanding sale and are superior to any similar producton the market due to their unique and popular designs. We are confident that it would benefit your sales if you stock them regularly.We are prepared to offer a special discount 15% on all orders exceeding $1,500. we advise you not to overlook this opportunity.We look forward very much to doing business with you.Sincerely yours,14.Offering new product instead of old oneDear Sir or Madam:We thank you very much for your letter of March 2 enclosing your order for 400 pieces of fine dining product. Like other manufacture, we have so little demand for this model that we had to cease the production.We believe, however, you will like our new substitutional product, a sample of which we are sending you with this letter. This has all the good quality of the old product but its appearance is much smarter.We have sent the samples by special express delivery and await your immediate acceptance of the recommended goods.I look forward to hearing from you soonSincerely yours,15.Replying to a customer interested in productDear Sir or Madam:Your inquiry about our desk lump model PH-628 has been referred to us, and we remember well the talk with you when you visited our stand.So far, we have received more than 300 inquiries after the exhibition in Hamburg last week. We are convinced that at this price our desk lumps are best value in the market.We are glad to say that we can supply any quantity and any kind of desk lumps from stock base on your specifications.You may be sure of immediate attention to your order, which we look forward to receiving. Sincerely yours,16.Recommending substitute due to suspension of productDear Sir or Madam:Thank you for your letter of yesterday expressing interest in our PD-86 electric typewriter. We appreciate you interest but we can no longer supply the same model as the production has been discontinued.However, we are sure that our new product PD-88 is an excellent replacement. We have sent you the sample, price list and catalogs separately.We are sure that you will find a ready sale for its excellent quality, and it will certainly give you complete satisfaction.Sincerely yours,17.Declining the requestDear Sir or Madam:Thank you for your letter of August 10 in which you required about the possibility of providing you with our client list. Unfortunately, we are afraid that we are unable to comply with your request.It is our policy not to release the names of our clients as it violates their trust us. The rights of our clients to their privacy are something we wish to respect.This is policy we maintain for all requests regarding such information and not specifically aimed at your request.Sincerely yours,Chapter III Offer/Counter Offer1. OfferDear Sir or Madam:Thank you for your inquiry of June 10 and we are pleased to offer you as following subject to our final confirmation:Commodity: CO-35 desk lumpManufacture: Progress industriesQuantity: Sixty unitsUnite Price: $2,000.00Total Price: 120,000.00 FOB KaohsungShipment: In one shipment to be dispatched no later than 10 days after receiving order.Term: Draft at 60 d/s under Irrevocable Letter of CreditWe believe you will not find other terms as attractive as we offer. We hope you will find them satisfactory.Your early order is look forward to.Sincerely yours,2. Request for discountDear Sir or Madam:Thank you for your letter of may 11 which contained your offer and catalog of your Sport Goods products.To be honest we were somewhat surprised with the price you quoted. We were under the impression that you would offer a sizable discount on large order. As we are planning to place orders with you on a regular basis, would you consider granting us 35% discount on our order?The shipping term and the delivery schedule that you offered in your letter of May 11 are fine as they are.Your consideration and early reply would be greatly appreciated.Sincerely yours,3. Offering special sellingDear Sir or Madam:We see from our sales figures that you placed a considerable number of orders with us last year for our Lion Mark Japanese furniture.For our annual celebration, we would like to offer these goods at very special price of 30US$. We believe you will be willing to take advantage of our low price re replenish your stock.Order will be executed only on strict rotation, therefore we suggest you to fill in and return us the enclosed order from right away.Sincerely yours,4. Offering discount for large orderDear Sir or Madam:By now you should have received our new price list giving details of the reduct ion in prices for all of our products, which come into effect on March 1.You will note from the attached price-list that reductions up to 30% have been achieved.The new prices are for minimum orders of US$50.000 and effective as from March 1.Immediate dispatch is guaranteed, since we hold ample stock.We appreciate you past favour, and look forward to serving you again soon at the new price. Sincerely yours,5. Declining selling offerDear Sir or Madam:Thank you very much for your letter of September 5 containing your offer for 50 tons of Argentine beef.We have reluctantly concluded that we will not be able to accept your offer. As the food season this year is near over, we will not be able to act on your offer for Argentine beef.We appreciate the offers you made in answering our inquiry and hope to have the pleasure to do business with you at some other time in the future.Sincerely yours,6. Declining selling offerDear Sir or Madam:Subject: June 25 counter-offer ProposalWe have given a considerable thought to your proposal but regret to say that we cannot agree to you counter-offer.Although we would very much like to meet as many of your term as possible, we cannot air freight your order for the same price as by transportation. Our profit margin is too small for us to make any further concession.We regret that your price do not allow us to accept the order.Sincerely yours,7. Requesting for the charging of terms of paymentDear Sir or Madam:Many thanks for your offer of October 3 in response to our inquiry for your product XR-800.The conditions that you offered are generally acceptable to us. The only condition we would like you to reconsider is the terms of payment.Although you had offered 24% discount on our order, the unit price for the XR-800 electric shavers would still be $200.00. if you could agree to let us pay for the odder over a period of 1 year, we would then be ready to place a firm order.In view of the volume of our order, we hope you will agree to our request.Your consideration and early reply concerning this matter would be greatly appreciated.Sincerely yours,8. Requesting for the change of shipmentDear Sir or Madam:Subject: Shipment of 50 cases of movies camera.Overall your offer is acceptable for us. However, we have completed our test marketing of your product and would now like to proceed on full-scale campaign. Therefore, we would like to request a revision on the delivery date.If this modification is possible without any change in the other conditions in your offer, we would like to place an order with you.We look forward to hearing from you soon.Sincerely yours,9. Requesting for discount order.Dear Sir or Madam:We have had the opportunity to examine the samples and patters you sent us on the May 28.As we are planning to place a large order and hope to place future order on a regular basis. We had expected that the price would be much lower. In view of this situation, we would like to request a 25% discount for this order of 500 cases of Solex Solar battery.If you agree to this, we are prepared to make our order up to US$50,000.As we have to decide quickly, you immediate attention for this matter is greatly appreciated. Sincerely yours,10. Asking the situation of businessDear Sir or Madam:In reply to you inquiry, we sent you on May 26 the fully illustrate catalog of our wrist watches.We have not heard from you since, We would like to ask whether or not you have had a opportunity to consider our products. Perhaps there some areas which were not clear in our previous letter. If this is the case, please let us know as early as possible.We look forward to hearing from youSincerely yours,11. Declining discount and recommending substituteDear Sir or Madam:Thank you for your letter of May 4 containing your counter-offer.Unfortunately, we are unable to supply you with the 20,000 electric wrist watches at the price you requested. However, we have an wrist watch which sells at a price closer to what you wish to pay. As an excellent substitute for this article, we would suggest you our Young range wrist watch. These goods sell at a price slightly below Single range.We are prepared to offer you a special discount on the above mentioned item to help you introduce them on to the market.We would appreciate if you would inform us you decision as soon as possible.Sincerely yours,12. Accepting the request for discount under condition.Dear Sir or Madam:I was sorry to see that the term indicated in our letter of June 6 did not meet with your approval. The 20% discount you have requested is available for order of 300 kilograms or large. If you increase your order to this volume, we will be happy to allow 20% discount. We can meet the delivery schedule with no problem which you indicated in your letter to us, even with large order.While appreciating your order, we feel we must point out that our listed prices have already been lowered to the minimum possible, and our merchandise are not obtainable elsewhere at out rates. We look forward to a prompt replySincerely yours,13. Accepting the charge of term of paymentDear Sir or Madam:In your request on September 23, we have reconsidered our payment term for the SZ-100 electric portable heaters which you would like to order. We have decided to grand you a one-year payment schedule to pay for 1,000 SZ-100 electric portable heaters that you plan to order.All the other condition of the offer remain the same as in our original offer of July 1The terms of this offer are valid for 50 days.We hope that this concession will result in a considerable increase of your orders.Sincerely yours,14. Accepting the change of shipment。
商务英语对话范文(通用7篇)
商务英语对话范文1第一次和客户见面，找到人后再相互问候A：对不起，请问您是Blood先生吗?Excuse me! Are you Mr Blood?B：是的，正是。
Yes, that’s right.A：噢!xxx先生，您好!很荣兴认识您(很高兴认识您)How do you do,Mr Lin! It’s my pleasure to see you.B：我也很荣幸(我也是)Me too.商务英语对话范文2第一次和客户见面A：您好吗?Wise先生，很高兴认识您。
How do you do? Mr Wise. Glad to meet you! B：您好!xxx先生，我也很高兴认识您。
How do you do! Mr Li. Glad to meet you too.状况2：和老客户见面A：嗨!Johnson先生，您好吗?Hello! Mr Johnson, How are you?B：嗨!Bill先生，我很好，谢谢，您呢? Hello! Mr Bill, fine, thank you, and you?A：我也很好，谢谢，很高兴再见到您。
I’m fine to o, thank you. Glad to see you again. B：我也是(我也很高兴再见到您)Me too.商务英语对话范文3和老客户见面相互问候家人及生意 A：哈喽!Rown先生，很高兴又见到您。
Hello !Mr Rown, glad to see you again. B：嗨!Lisa，你好吗?Hello! Lisa, how are you?A：很好，谢谢，那么您呢?Very fine, thank you, and you?B：我也很好。
I’m fine too.A：家人如何?How is/are your family?B：他们都很好，谢谢They are fine, thank you.A：生意如何?How is your business?B：很好(xxx虎/不太好/还不错/和平常一样)Very good(just so so/not very good/not bad/It’s the same as usual) A：旅途如何?How was your trip?B：很好，但是我有点累，因为飞行很长。
商务英语考试阅读理解案例
商务英语考试阅读理解案例商务英语是一门应用型语言课程，它涉及到商务领域的各个方面，包括商务文化、商务会议、商务信函等。
其中，阅读理解是商务英语考试中的重要部分之一。
在本文中，将提供一个实际的商务英语阅读理解案例，以帮助读者更好地理解和应对商务英语考试。
案例一：市场调研报告Background某公司计划推出一款新的智能手机产品，并在市场上进行调研以确定其潜在用户群体和竞争对手情况。
以下是一份市场调研报告，内容包括市场需求、竞争分析和市场趋势预测。
Market Demand调研结果显示，目前市场对智能手机的需求持续增长。
消费者更加注重产品的功能、品质和用户体验。
智能手机已经成为人们日常生活不可或缺的一部分，涵盖了通讯、社交、娱乐、购物等方方面面。
Competition Analysis通过对竞争对手的调研分析，我们发现市场上已经有几款畅销的智能手机产品。
其中，A公司的产品功能强大，但价格较高；B公司的产品性价比较高，但在品质和用户体验方面存在一定问题；C公司的产品相对平衡，价格适中，但在品牌知名度和市场份额方面略逊一筹。
Market Trend Forecast市场趋势预测显示，智能手机市场将继续保持增长势头。
随着科技发展和消费者需求的不断演变，智能手机将朝着更高的性能、更好的用户体验和更多的功能方面发展。
同时，人工智能、虚拟现实等新兴技术将为智能手机带来更多的应用领域和市场机会。
Conclusion通过市场调研报告的分析，我们可以得出结论：某公司推出的新智能手机产品有良好的发展前景。
然而，在面对激烈竞争的市场环境时，我们需要进一步优化产品功能、提高品质和用户体验，并采取适当的市场营销策略来提升产品竞争力。
这就是一份商务英语考试阅读理解案例。
根据市场调研报告，它以市场需求、竞争分析和市场趋势预测为主要内容，并包括了背景介绍和结论。
整篇文章采用段落分明的形式，每段都围绕一个主题展开。
阅读理解时，读者应该理解报告的主要内容、分析结论并能回答相关问题。
商务英语口语实例
商务英语口语实例在商务交流中，运用流利的口语表达是非常重要的。
下面我将为大家提供一些常见的商务英语口语实例，希望能对大家的工作交流有所帮助。
1. 开场白在参加商务会议或者正式商务场合中，开场白是必不可少的一部分。
下面是一个范例：Good morning/afternoon, everyone. I'm [Your Name] from [Company Name]. It's great to be here today and have the opportunity to speak with all of you. Today, I would like to talk about [the topic of your presentation].大家上午/下午好。
我是来自[公司名称]的[你的名字]。
今天非常高兴能来到这里并有机会与你们大家交流。
今天，我想要谈论的是[你演讲的主题]。
2. 介绍公司当与新的商业伙伴或客户进行初次接触时，介绍自己的公司是一个重要的环节。
以下是一个例子：We are a leading company in [industry] with over [number] years of experience. Our main products/services include [list of main products/services]. We have a strong team of professionals who are dedicated to providing high-quality solutions to our clients.我们是一家在[行业]领先的公司，拥有超过[number]年的经验。
我们的主要产品/服务包括[列举主要产品/服务]。
我们拥有一支强大的专业团队，致力于为客户提供高质量的解决方案。
3. 提出建议在商务会议中，提出建议是展示你思考问题并给出解决方案的机会。
几个商务英语案例
Meeting Business Challenges at Johnson & James Burke understood that effective human resources management was the key to the satisfied and highly productive work force so necessary to Johnson & Johnson's fu-ture success. The first step toward improving productivity was to help employees meet their dual responsibilities to family and job. To start, the company opened child-care centers at its cor-porate headquarters in New Brunswick, New Jersey, and its nearby Somerset office. Child-care costs at these centers are lim-ited to 10 percent of an employee's disposable income. Then J&J expanded its child-care program to include home care. The company contracts with child-care providers to offer employ-ees reduced rates on home-based child care. It also gives the providers advanced training and access to the resources in its on-site child-care facilities, such as books and toys.
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商务英语案例Connection/Company/Money/Market Case1Topic: connectione-commerce 电子商务Maotai group signed the long-term e-commerce project cooperation with Hishop in late 2013, with the aid of mobile cloud mall,Maotai quickly formed their own sales platform, which made a good effect in the aspect of enhancing brand image.At the same time, following the market trend tightly and seizing WeChat mall bonus to expand the influence of Maotai in the mobile e-commerce market.Maotai group combines the two channels, both traditional e-commerce and emerging of mobile e-commerce business, achieving the two-way mutual development and rapid implementation in the whole market layout.Case2Topic: companycutting-edge technologies 前沿科技business philosophy 商业哲学win-win 双赢core value 核心价值Established in 1993, Kingdee International Software Group Co., Ltd. is a company listed on the Main Board of Hong Kong Stock Exchange.By using cutting-edge technologies, Kingdee centers on management for information-based product services to provide cloud management products and services for over one million enterprises and government organizations, and plays a leading role in the software market in China. Nowadays, more than 2000 partners have selected Kingdee as the development platform for achieving win-win. According to the authoritative data of IDC, Kingdee has ranked the first in the market of small and medium enterprises in China for successive nine years. A half of top 100 Chinese enterprises rated by Fortune have selected Kingdee.Kingdee has always adhered to the business philosophy of “Help customers succeed” and scrupulously abided by the core value of “taking the right path and adopting the beneficial philosophy” to insist on the dream of powerful software country for two decades. Bearing in mind the mission of “Implement business management smoothly and easily” in mind, Kingdee is currently committed to growing into a leading provider of cloud management service in the world and helping Chinese enterprises realize the national dream of transformation and upgrading.Case3Topic: moneyrisk investment 风险投资Kingdee Company's software industry as a kind of high-efficiency, high investment and high risk industry, its commercialization need a lot of money continuously. In the process of developing software, enterprises need to call a lot of talent to make product innovation. To promote the product, also needs a lot of marketing and after-sales service. And all those, absolutely need a big deal of up-front investment.On May 18, 1998, international data group (IDG) venture capital firms in China, Guangdong province Pacific technology venture co., LTD., investment 20 million yuan to the Kingdee Company, which aiming to support the Kingdee's research and development and international market development work. IDG Guangzhou Pacific technology venture investment fund is not only brought 20 million investment to Kingdee, also bring some new views abroad to Kingdee by helping the company to communicate with the international big company, make Kingdee developing on ainternationalization path.Case4Topic: marketcreative advertising 创意广告Dunkin’Donuts is a chain of American coffee shop brand, but in South Korea is famous for its sweet circle.In order to get rid of this embarrassing situation, Dunkin’Donuts use of voice recognition technology in South Korea, Seoul launched a special broadcast advertising. When the radio ad music sounded, the sound recognition device installed on the bus will distinguish its unique voice from the ads, automatically send out the smell of coffee, to wake up passengers.According to statistics, there are 350000 people experience this activity. Located in those places next to the bus station, Dunkin’ Donuts stores’ customers grew by 29%, sales increased by 16%. Respondents said, after the experience of this advertisement, I know Dunkin’ Donuts was Coffee produced expert.Case5Topic: managementsustainability management 可持续管理As a global company, we undertake social responsibilities by promoting harmonious social development rather than merely focusing on our own development. Huawei incorporates sustainability requirements into our business operations and establishes management systems to fulfill sustainability initiatives. Looking into the future, Huawei will remain dedicated to creating economic benefits for society. We will also focus on sustainability opportunities and challenges and continuously improve our sustainability management by working closely with stakeholders to build a harmonious business ecosystem.In 2013, Huawei continued to optimize our sustainability management system based on ISO26000, and developed and published the sustainability policies, process, baselines, and maturity assessment tool. As a result, we were able to systematicallyand comprehensively manage our sustainability initiatives.In 2013, we completed the following activities related to our sustainability management system: updated sustainability policies to explain Huawei's stance and attitude to sustainability as well as the overall requirements for key business domains. In accordance with the corporate sustainability policies, all business domains developed policies on employee care, environmental protection, and social contribution in order to guide their own operations.制作者：阿桤。