商务英语案例一-商贸英语
商贸英语对话
商贸英语对话 下⾯是店铺整理的商贸英语对话，希望对⼤家有帮助。
商贸英语对话⼀： A sorry to interrupt you ,but arent u eric forbe from america? B oh,yes ,i am A how do u do eric,i am wu ,the general director of dj company. this is my assistant mr xu ,and we are here to meet you. B how do u do mr wu and mr xu, thank you for meeting me here. C you are welcome .you must be very exhausted after a long journey. B oh ,no.it was a pleasant trip and everything went smoothly,so i dont feel tired at all. C i am glad to here that.its my pleasure that i will be your guide during your stay in china. B trust me, pleasure is mine. A will you please take your luggagesand follow me ?the taxi is waiting outside. B fine ,lets hurry. A eric, we have booked a hotel for u.hopefully ,you will like it. B thanks for all your advanced arrangement . after reaching the hotel A your room is on the 20th floor,lets take the lift over there. B wow,its such a well-decorated room.its really nice. A i am happy you like it.it is a suite mixed with chinese culture,and it has all the essential business equipment , furthermore, it has a balcony overlooking the whole city. B thank you so much ,its very kind of you. A as you might need a day or two to get over your jet leg ,so we are here to prepare a relatively light shedule for today and tomorrow. C eric, our company will host a dinner in your honour tommorrow.and some other important people will be there. B i am delighted to meet them. C after dinner,we will accompany you for sightseeing along the pearl river. are all these plans convinient to you , if not,you can inform us directly,because they are quite flexible. B not at all A after adjusting your jet leg,we will go directly to our business. C by the way ,our 44th canton fair will be held tommoreow ,iwonder if u are intrested in it. B of course,but how exactly the fair runs? A many wholesellers and producers will exhibit their newly invented or prevailing products in seperate booths ,you can walk around and stop by if some products captivate your.whats more, you can also seek to further nogotiation oncoporration and price if you are reaaly into it.that is how it roughly runs B its great , its like an exibition, C exactly. it sounds we have to be more competitive ,or others might steal our partner, i am just joking. A so far, everything is settled down, we will pick you up six tommorrow afternnon. B its very considerate of you. 商贸英语对话⼆： Business Negotiation A: The seller Miss Lin representing Huaxin Trading Co.,Ltd. B: The buyer Mr. Cai representing James Brown&Sons Co.,Ltd. A: Good morning, Mr. Cai. Glad to meet you. B: Good morning, Miss Lin. It’s very nice to see you in person. Let me introduce my colleagues to you. This is my manager, Mr. Jia. A: How do you do? Mr.Jia. B: How do you do? Miss Lin. Nice to meet you. B: ....And this is Mr. Wang. He is in charge of sales department. This is Miss Huang. She is in charge of business with clents. A: Nice to meet you, Miss Huang, Mr. Wang. B: Nice to meet you, Miss Lin. A: How are things going? B: Everything is nice. A: I hope through your visit we can settle the price for our Chinaware, and conclude the business before long. B: I think so, Miss Lin. We came here to talk to you about our requirements of HX Series Chinaware. Can you show us your price-list and catalogues? A: We’ve specially made out a price-list which cover those items most popular on your market. Here you are. B: Oh, it’s very considerate of you. If you’ll excuse me, I ’ll go over your price-list right now. A: Take your time, Mr. Cai. B: Oh, Mr, Wang. After going over your price-list and catalogues, we are interested in Art No. HX1115 and HX 1128, but we found that your price are too high than those offered by other suppliers. It would be impossible for us to push any sales at such high prices. A: I’m sorry to hear that. You must know that the cost of production has risen a great deal in recent years while our prices of Chinaware basically remain unchanged. To be frank, our commodities have always come up to our export standard and the packages are excellent designed and printed. So our products are moderately priced. B: I’m afraid I can’t agree with you in this respect. I know that your products are attractive in design, but I wish to point out that your offers are higher than some of the quotations. I’ve received from your competitors in other countries. So, your price is not competitive in this market. A: Mr. Cai. As you may know, our roducts which is of high quality have found a good market in many countries. So you must take quality into consideration, too. B: I agree with what you say, but the price difference should not be so big. If you want to get the order, you’ll have to lower the price. That’s reasonable, isn’t it? A: Well, in order to help you develop business in this line, we may consider making some concessions in your price, but never to that extent. B: If you are prepared to cut down your price by 8%, we might come to terms. A: 8%? I’m afraid you are asking too much. Actually, we have never gave such lower price. For friendship’s sake, we may exceptionally consider reducing the price by 5%. This is the highest reduction we can afford. B: You certainly have a way of talking me into it. But I wonder if when we place a larger order, you’ll farther reduce your prices. I want to order one container of HX1115 and 438 sets of HX1128. A: Mr. Cai, I can assure you that our price is most favourable. We are sorry to say that we can bringour price down a still lower level. B: Ok, I accept. Now let’s talk about the terms of payment. Would you accept D/P? I hope it will be acceptable to you. A: The terms of payment we usually adopt are sight L/C. B: But I think it would be beneficial to both of us to adopt more flexible payment terms such as D/P term. A: Payment by L/C is our usual practice of doing business with all customers for such commodities. I’m sorry we can’t accept D/P terms. B: As for regular orders in future, couldn’t you agree to D/P? A: Sure. After several smooth transactions, we can try D/P terms. B: Well, as for shiopment, the soon the better. A: Yes, shipment is to be made in April, not allowing partial shipment. B: Ok, I see. How about packing the goods? A: We’ll pack HX115 in carton of one set each, HX1128 in cases of one set each, two cases to a carton. B: I suggest the goods packed in cardboard boxes, it’s more attractive than cartons. Do you think so? A: Well, I hope the packing will be attractive,too. B: For transaction concluded on CIF basis, insurance is to be covered by the sellers for 110% of invoice value against WPA. Clash&Breakage and War Risk. A: This term less these goods should damage in transit. I agree with it. B: I’m gald we have brought this transaction to a successful conclusion and hope this will be the beginning of other business in the future. Let’s confirm these items we concluded at the moment. A: Yes, we concluded as follows: 532 sets of HX1115 at the price of USD 23.50 per set to be packed in cardboard boxes of one set each and to be shipped CIF5 Toronto; 438 sets of HX1128 at the price of USD 14.50 per set to be packed in case of one set each, two cases to a cardboard box and to be shipped CIF5 Toronto. B: All right. By the way, when can I expect to sign the S/C? A: Mr. Cai, would it be convenient for you to come again tomorrow morning. I’ll get the S/C ready tomorrow for your signature. B: That’s fine. See you tomorrow. Goodbye. Miss Lin. A: See you and thanks for coming, Mr. Cai.。
商务英语案例分析
商务英语案例分析In today's globalized business world, the ability to effectively communicate in English is essential for success. As such, it is important for business professionals to have a strong command of business English in order to effectively communicate with international partners, clients, and colleagues. In this document, we will analyze a few real-life business English case studies to understand the importance of effective communication in the business world.Case Study 1: Negotiating a Business Deal。
Imagine a scenario where a company is negotiating a business deal with an international partner. The ability to effectively communicate in English is crucial in this situation. The business professionals involved must be able to clearly articulate their terms and conditions, as well as understand the terms proposed by the other party. Any misunderstandings or miscommunications could lead to a failed deal, costing both parties time and money. Therefore, having a strong grasp of business English is essential for successful negotiations.Case Study 2: Conducting a Presentation。
商务英语案例分析1
1.the problem Fast-Track faced:The subsidiary’s recent sales results were poor. Sales revenue was 30% below target.the solution to this problem:appoint a new sales manager for its subsidiary in Warsaw, Poland.2.background:Fast-Track Inc, based in Boston, US, sells corporate training videos and management training courses .Fast-Track advertised the vacancy only inside the company as it believes in offering the description for the position.3.merits and shortcomings of the 3 candidates:(1)Jonna Pelcmerits: diploma in marketinga good knowledge of computera suitable experience as a sales representativeenergetic and confidentambitious : get ready to be the topcompetitive: likes to winbest sales results of team during the last 5 yearsskill in personal knowledgeshortcomings: English is not very fluentvery young: less social experienceaggressivestrong personalitylow levels of education(2)Anna Belinski:merits: quiet and confidentfluent English, German and Polishgood at team buildingstrong sales abilityfast learnergood at computer and handling figures shortcomings: not independenttoo much self-confident(3)Robert Kaminsky:merits: strong sales abilitygood educationfluent Polish and Englishhard workercalm and relaxmodest practical and reliable shortcomings: not creativenot good at talking with other people 4.discuss who to select for the vacant position:Jonna Pelc: Though she finished secondary school but she is the only one who major in marketing among the 3 people. So we can believe she has a good academic background. Maybe someone think she is too young and she has less social experience. Besides, Jonna is rather ambitious, she is ready to be the director and she likes to win. In my opinion, this point is the most important to be a natural leader. Only the leader is determined, the staff can work together to improve the sales results. She is also energetic and confident; therefore the sales team can be easily motivated by her. While she has strong personality and she’s difficult to work with.I concern the team’s cooperation may be hard. In general, she may become a good sales leader.Anna Belinski: She wants to enjoy working to achieve good result in our company and to work with each other. In this way, the staff will work more effective and the staff turnover can be decreased. she is not independent: she depend too much on others. This means she is not suitable to be a leader. Besides, she is not an outgoing person, but we cannot deny her strong sales ability and she does well in computer and handling figures. So I think she’s more suitable to be a sales representative than to be a sales manager.Robert Kaminsky: He has good education and good judgment. As far as I’m concerned, he’s the most experienced sales representative sales representative of the 3. His linguistic ability quiet well and he works veryhard .While he’s not creative he cannot well motivated others and he is not good talking with people. So I think he’s also not the most suitable one to be a leader. Even though, he has strategy for developing sales, he believe the company should increase market share in along term. So his clear future can be a good advice to the sales manager.。
商务英语案例-苹果公司
2004年，斯蒂夫·乔布斯被诊断出胰腺癌，苹果股价重挫。2004年，推 2004年，斯蒂夫·乔布斯被诊断出胰腺癌，苹果股价重挫。2004年，推 出第四代iPod数码音乐播放器，沿用了原本在iPod mini上的“Click 出第四代iPod数码音乐播放器，沿用了原本在iPod mini上的“Click Wheel” 操控设计。此后还推出搭载彩色显示屏的iPod Video。2004年，推出迷你版 操控设计。此后还推出搭载彩色显示屏的iPod Video。2004年，推出迷你版 iPod mini数码音乐播放器，其金属外壳与其他机种歧异性极大 mini数码音乐播放器，其金属外壳与其他机种歧异性极大 2005年斯蒂夫· 2005年斯蒂夫·乔布斯宣布下一年度将采用英特尔处理器。 2005年，推出第五代iPod播放器。 2005年，推出第五代iPod播放器。 2005年，推出第二代iPod 2005年，推出第二代iPod mini 迷你数码音乐播放器与iPod shuffle，其 迷你数码音乐播放器与iPod shuffle，其 无显示屏设计引起部分使用者不满。 2005年九月，推出iPod 2005年九月，推出iPod nano 超薄数码音乐播放器，采用彩色显示器。 2006年，斯蒂夫· 2006年，斯蒂夫·乔布斯发表了第一部使用英特尔处理器的台式电脑和笔 记本电脑分别为iMac和 记本电脑分别为iMac和MacBook Pro。 Pro。
手机：iPhone 手机：iPhone
2008年，斯蒂夫·乔布斯在Mac World上发布了新设计的MacBook和 2008年，斯蒂夫·乔布斯在Mac World上发布了新设计的MacBook和MacBook Pro， Pro， 以及全新的24英寸Apple 以及全新的24英寸Apple LED Cinema Display。 Display。 2009年，苹果负责全球营销的高级副总裁菲利普·席勒在Mac World2009大会上发 2009年，苹果负责全球营销的高级副总裁菲利普·席勒在Mac World2009大会上发 布了重新设计的17英寸屏幕的MacBook Pro笔记本电脑。 布了重新设计的17英寸屏幕的MacBook Pro笔记本电脑。 2009年，3 2009年，3月3日推出升级版的iMac，但外形并未改变，其使用了NVIDIA公司新款 日推出升级版的iMac，但外形并未改变，其使用了NVIDIA公司新款 显卡，并小幅度降低了iMac价格,同时升级更新的包括Mac mini和 显卡，并小幅度降低了iMac价格,同时升级更新的包括Mac mini和Mac Pro。 Pro。 2009年，3 11日推出新款iPod shuffle，这是第一款可以语音发音的数码音乐播 2009年，3月11日推出新款iPod shuffle，这是第一款可以语音发音的数码音乐播 放器，体积更加小巧，几乎是上代的一半大小，由于部分操作键转至耳机线缆上，所 以暂时不支持第三方耳机，而且必须配合8.1版本或更新版本的iTunes使用。 以暂时不支持第三方耳机，而且必须配合8.1版本或更新版本的iTunes使用。 2009年，6 25日推出新款iPhone，命名为iPhone 2009年，6月25日推出新款iPhone，命名为iPhone 3G s，s代表speed，iPhone s， 代表speed， 3G s是历代iPhone中性能最好的一款，其运行速度是前两代iPhone的两倍多，并且加 s是历代iPhone中性能最好的一款，其运行速度是前两代iPhone的两倍多，并且加 入了指南针、摄像等功能 2009年，9 10日更新全线iPod产品（itouch、classic和nano），其中第五代 2009年，9月10日更新全线iPod产品（itouch、classic和nano），其中第五代 nano支持摄像和收音机功能，推出iTunes 9，正式推出Snow Lepard系统 nano支持摄像和收音机功能，推出iTunes 9，正式推出Snow Lepard系统
商务谈判实例（一）-商贸英语
商务谈判实例（⼀）Dan Smith是⼀位美国的健⾝⽤品经销商，此次是Robert Liu第⼀回与他交⼿。
就在短短⼏分钟的交谈中，Robert Liu既感到这位⼤汉粗犷的外表，藏有狡兔的⼼思――他肯定是沙场⽼将，⾃⼰绝不可掉以轻⼼。
双⽅第⼀回过招如下： D： I'd like to get the ball rolling（开始）by talking about prices. R： Shoot.（洗⽿恭听）I'd be happy to answer any questions you may have. D： Your products are very good. But I'm a little worried about the prices you're asking. R： You think we about be asking for more？（laughs） D：（chuckles莞尔） That's not exactly what I had in mind. I know your research costs are high， but what I'd like is a 25% discount. R： That seems to be a little high， Mr. Smith. I don't know how we can make a profit with those numbers. D： Please， Robert， call me Dan. （pause） Well， if we promise future business――volume sales（⼤笔交易）――that will slash your costs（⼤量减低成本）for making the Exec-U-ciser， right？R： Yes， but it's hard to see how you can place such large orders. How could you turn over（销磬）so many？（pause）We'd need a guarantee of future business， not just a promise. D： We said we wanted 1000 pieces over a six-month period. What if we place orders for twelve months， with a guarantee？ R： If you can guarantee that on paper， I think we can discuss this further.。
商务英语范文通用14篇
商务英语范文第一篇Dear Mr. XXX,We learn from ABC Co. ltd., New York that you are a leading exporter in your country. We are, at present, very much interested in importing your goods and would appreciate your sending us catalogue, sample books or even samples if possible.Please give us detailed information on CIF Guangzhou prices, discounts, and terms of payment.Should there be any items new to the . market, kindly let us know and send samples if available.We hope this will be a good start for a long and profitable business relation, and we assure you of our close attention to your offers.Sincerely,商务英语范文第二篇TuesdayDear Xiao Wang:I wonder if I could borrow your electronic dictionary for a few days. Now I am translating some important articles. There are many new words which I have to look up the dictionary usually. I just have a paper dictionary but of course it’s not as convenient as the electronic one, which has a bad effect upon my velocity of my translating. So I think your electonic dictionary is more suitable for me to complete my work. I promise that I must be very careful of your dictionary and make no damage done on it. Thank you very much!Yours everSam商务英语范文第三篇Replying to an enquiry Ex 7: Sample answer: (219words)Dear Mr ZampieriWith reference to your letter dated 14 June, in which you requested information about A Cut Above, please find enclosed details about our company and the services we offer.Our aim is always to provide our clients with the best combination of food, entertainment and location. By choosing A Cut Above, you can relax and enjoy your special occasion while we do all the work. Events catered for by A Cut Above include corporate functions such asconversations and Christmas balls and also family celebrations such as birthdays, weddings and anniversaries.A Cut Above offers a variety of services from simply providing a gourmet menu to helping you choose the right venue and organise entertainment. We specialise in using our experience to meet your needs. To help us achieve this aim, we always arrange a meeting with a new client well before the date of any event in order to discuss the various possibilities.As you can appreciate, we are unable to give quotations before our initial briefing with a client as price per head varies with the choice of menu.To arrange a meeting or for any further information, please do not hesitate to contact myself or Elena Polidoro on 01623 713698.A Cut Above looks forward to hearing from you.Yours sincerelySinead Welsh商务英语范文第四篇good morning, my name is jack, it is really a great honor to have this opportunity for a interview, i would like to answer whatever you may raise, and i hope i can make a good performance today, eventually enroll in this prestigious university in september. now i will introduce myself briefly,i am 21 years old,born in heilongjiang province ,northeast of china,and i am curruently a senior student at beijing XX major is packaging i will receive my bachelor degree after my graduation in the past 4 years,i spend most of my time on study,i have passed CET4/6 with an ease.And i have acquired basic knowledge of packaging and publishing both in theory and in practice. besides, i have attend several packaging exhibition hold in Beijing, this is our advantage study here, i have taken a tour to some big factory and company. through these i have a deeply understanding of domestic packaging industry. compared to developed countries such as us, unfortunately, although we have made extraordinary progress since 1978,our packaging industry are still underdeveloped, mess, unstable, the situation of employees in this field are awkard. but i have full confidence in a bright future if only our economy can keep the growth pace still.I guess you maybe interested in the reason itch to law, and what is my plan during graduate study life, i would like to tell you that pursue law is one of my lifelong goal,i like my major packaging and i won\'t give up,if i can pursue my master degree here i will combine law with my former education. i will work hard in thesefields ,patent ,trademark, copyright, on the base of my years study in department of p&p, my character?I cannot describe it well, but i know i am optimistic and confident. sometimes i prefer to stay alone, reading, listening to music, but i am not lonely, i like to chat with my classmates, almost talk everything ,my favorite pastime is valleyball,playing cards or surf online. through college life,i learn how to balance between study and entertainment. by the way, i was a actor of our amazing drama club. i had a few glorious memory on stage. that is my pride.商务英语范文第五篇Good afternoon .I am of great hornor to stand here and introduce myself to you .First ofall ,my english name is ...and my chinese name is ..If you are going to have a jobinterview ,you must say much things which can show your willness to this job ,such as ,it is my long cherished dream to be .and I am eager to get an opportunity to do...and then give some examples which can give evidence to .then you can say something about your hobbies .and it is best that the hobbies have something to do with the job.What is more important is do not forget to communicate with the interviewee,keeping a smile and keeping your talks interesting and funny can contribute to the success.I hope you will give them a wonderful speech .Good luck to you !商务英语范文第六篇DearThank you for your comments.A copy of your letter has been forwarded to the author for his response. I am sure you will be hearing from him in the near future. I am pleased that you found our article informative and hope that you will continue to read our publication. Should you have any comments or questions in the future,please do not hesitate to write to this office.We value our readership and are proud to have you as a member of our family of subscribers. 商务英语范文第七篇GUARANTEEFOR VALUE RECEIVED， the undersigned hereby guarantee absolutely and payment of the within Note and agree to pay all cost of collection，legal expenses and attorneys\' fees，incurred or paid by the holder of the within Note in the collectionand/or enforcement of said Note and the enforcement of this Guaranty.No renewal orextension of said Note， no release orsurrender of any security for said Note or this Guaranty，no release of any person primarily or secondarily liable onsaidNote(including any maker， endorser or guarantor)，no delay inthe enforcement of payment of said Note or this Guaranty and no delay oromission in exercising any right or power under said Note on this Guarantyshall affect the liability of any of the undersinged hereunder. The waives presentment， protest，demand， notice of dishonor ordefault，notice of acceptanceof this Guaranty and notice of any kind with respect to said Note or this Guarantyor the performance of the obligation under said Note or Guaranty.________________________(SEAL)________________________(SEAL)商务英语范文第八篇DearEveryone here at [name of firm] was saddened to learn of [name of employee] sudden illness.We know that this came on without any warning and while the proceeds from the group policy insurance coverage will defray a substantial amount of the medical costs， you may have need for some additional financial assistance to see you through this difficult time.Please do not hesitate to call on us if you need our assistance in this area. We consider [name of employee] to be one of our most valuable employees and a fine individual as well and would be most appreciative if you will let him know that we are all thinking of him商务英语范文第九篇DearThis is to inform youthat we have carefully reviewed your estimate on the parking lotrefurbishing. We are planning to contract with you for this work.We are unable to letthis contract immediately， as finalapproval of expenditures of this nature must come from the head office in NewYork.DearWe have received yourletter acknowledging receipt of the items we mailed to you and noticing us tocancel shipment of your order for those items which are back ordered.We will be issuing youa refund as soon as we have completed the necessary paperwork for your account.We would like to takethis opportunity to thank you for shopping through [name] Our new [specify] catalogshould be arriving at your home shortly， and I believe you will be pleased by some of the beautiful choicesour buyers have made this season.Thank you for yourpatience and understanding and for providing us with the opportunity to be ofservice to you.商务英语范文第十篇DearThank you for yourorder. At this time we cannot fill your order due to an unexpectedshipment delay from our overseas suppliers.We will hold yourorder for arrival of the merchandise， and ship shortly thereafter. Unfortunately， we cannot provide you with a specific shipping date at this time.Thank you for youranticipated patience in this matter.商务英语范文第十一篇Dear Sir: June 15, 2001We have discussed your offer of 5% and accept it on the terms quoted. We are prepared to give your product a trial, provided you can guarantee delivery on or before the 20th of September. The enclosed order is given strictly on this condition. We reserve the right of refusal of delivery and/or cancellation of the order after this date.Truly商务英语范文第十二篇Electronic mail,or e-mail for short,is an entirely new way of communication by means of fast,inexpensive,highly efficient and convenient,e-mail is so popular in developed countries that it is difficult to imagine modern life without it.Nowadays, millions of computers all over the world have been connected to form a global network called can send or receive by e-mail a variety of information and documents such as letters,papers, video and audio files to anyone in over 170 countries in a short harriers are not a problem, because internet software is capable of translating your mail into whatever language you want. you can also store,,edit,compile and search your e-maih most importantly,e-mail helps us overcome space and time limitations in communication.With the rapidly growing popularity of computers and the fast expansion of the information highway,wider and wider applications of internet e-mail will be developed and e-mail will soon become an indispensable means of communication.商务英语范文第十三篇Dear Mr ZampieriWith reference to your letter dated 14 June, in which you requested information about A Cut Above, please find enclosed details about our company and the services we offer.Our aim is always to provide our clients with the best possible combination of food, entertainment and location. By choosing A cut Above, you can relax and enjoy your special occasion while we do all the work. Events catered for by A cut Above include corporate functions such as conventions and Christmas balls and also family celebrations such as birthdays, weddings and anniversaries.A Cut Above offers a variety of services from simply providing a gourmet menu to helping you choose the right venue and organise entertainment. We specialise in using our experienceto meet your nees. To help us achieve this aim, we always arrange a meeting with a new client well before the date of any event in order to discuss the various possibilities.As you can appreciate, we are unable to give quotations before our initial briefing with a client as price per head vaires with choice of menu.To arrange a meeting or for any further information, please do not hesitate to contact myself or Elena Polidoro on 0123 4578.A Cut Above look forward to hearing from you.Yours sincerelySinead Walsh商务英语范文第十四篇Gentlemen：This is to inform you that we are unable to make delivery on the above referenced purchase order on the date indicated.We should have our merchandise ready to ship within 10 days of the original delivery date and we hope that you can hold off until that time.We did want to inform you of this delay as soon we were advised in order to give you as much time as possible to make alternate arrangements， if necessary. We can assure you，however， that if your order remains in force we will expedite delivery to you as soon as we have received the merchandise.Please accept our apology for this delay and thank you for your understanding.。
商务英语写作案例参考
商务英语写作案例参考商务英语写作案例参考范文（精选11篇）写好商务英语写作不是一件简单的事，除了要有好的英语基础，还需要知道商务英语写作需要到哪一些格式，这个时候就需要用到范文，店铺在这里为大家寻找到了商务英语写作案例参考，希望你看完之后可以写出好的商务英语作文!商务英语写作案例参考篇1Dear Sirs,This is to introduce ourselves as one of the biggest down apparel product companies from China. Our company—Jiangsu Bosideng International Holdings Limited .—was established in 1994,locating in the Bosideng Industrial Park, Guli Town Changshu, Jiangsu Province, China. From 1994,we have been specialized in producting down apparel.Bosideng International Holdings Limited has 8344 retail outlets selling down apparel under its six core brands including "Bosideng","Snow Flying","Bingjie","Slim"and"Shuangyu".Through these brands,the Company offers a wide range of down apparel products targeting various consumer segments to strengthen and expand its leading position in China down apparel industry.To further optimize its product mix and increase profitability,the Company has adopted a "non-seasonal product"development strategy. The Company will continue to seek opportunities to merge and acquire non-down apparel brands with high development potential and good reputation in order to further increase the proportion of non-down apparel business in total sales.With decades of experience of trading with both domesticand international companies,we have been enjoying high reputation in the world market, both for our good credit and our high product quality.Surely,we also have quality assurance and quality control,which greatly protect the benefits of the customer.We look forward to your positive reply.Yours faithfully.商务英语写作案例参考篇2Dear Mr.DowneI am pleased to be able to invite you to the Launch of English Tomorrow, the exciting new multi-level CD-ROM program for business English learners. English Tomorrow is published by Talk International in cooperation with Bookers Publishers.The official launch will take place at 3 pm on 25th July at The Royal Bell Hotel, South Harford, Somerset.During the afternoon there will be an opportunity for you to try out the material. Moreover, the designers-Mark Brightman and Sally Waters, and representatives of Bookers Publishers will be present to answer any questions you may have.I hope your schedule will allow you to accept our invitation.I would be grateful if you could confirm your attendance by 20 June at the latest and look forward to hearing from you.Yours sincerelyRuth WilliamsPR Manager商务英语写作案例参考篇3A comparison of ERS and Worldwide RelocationIntroductionThe aim of this report is to assess which of the two companies, ERS or Worldwide Relocation would be the mostsuitable for the relocation of Fenway employees and their families from Seattle to Dublin.FindingsBoth ERS or Worldwide Relocation offer an accommodation and school search services. Both companies can organize visas and work permits. In addition to these basic services, ERS also offers removal and shipping assistance whereas Worldwide Relocation offers an integration programme and assistance with partner employment. The latter is a key requirement for Fenway.ConclusionIt was concluded that both companies go some way to fulfilling Fenway’s needs, but neither meets all its needs.RecommendationWe would recommend that Worldwide Relocations to be chosen to facilitate the relocation process as its services match Fenway’s requirements more closely than ERS’ do.商务英语写作案例参考篇4Dear Mr. SlaterI am writing to say that, after having visited the site, my company is very interested in renting the office premises at 4 place Jean Moulin. However, I would be very grateful if you could give me some further information.Firstly, would it be possible for you to tell me which companies share the site?Could you also tell me how many floors there are in the building in total? We are only interested in renting a single floor of the building. Would this be possible?You say the property is near two metro stations. Please can you tell me which they are? I would also like to know where the additional surface car-parking is exactly.I look forward to hearing from you soon.Yours sincerely商务英语写作案例参考篇5Environmental performanceIntroductionThis report sets out to compare our environmental performance over the last four years with the targets which we have set out for next year.Waste reductionThere was an increase in non-hazardous waste three years ago, this was due to by-products resulting from the new processing system. Although the amount has fallen steadily since then it seems unlikely that next year’s target level will be achieved. In contrast, the introduction of the new waste processing system enabled us to reduce hazardous waste to target levels three years ago.Energy efficiencyEnergy consumption has decreased steadily and it seems likely that target levels will be reached by next year.ConclusionIn conclusion, the measures taken have led to significant environmental improvements. It is expected that most targets will be achieved or exceeded by next year.商务英语写作案例参考篇6It is because we donot want you to experience unnecessaryembarrassment，that we are writing this letter to you. As we have reminded you， your account is past due and I am sorry toinform you that if you were to present your charge card at our store today， our sales personnel could not accept the charge without an okayfrom the credit department. Thiswould necessitate your going to the creditdepartment to discuss the status of your bill before the charge would beapproved. You have been too goodof a customer in the past to have to go through this procedure， but unless we receive your payment we have no other alternative， due to our company policy. We have enclosed aself-addressed envelope for your convenience and are requesting .商务英语写作案例参考篇7Dear The postmark of thisletter is registered with our office. Unless you contact us at [telephone]， you will run the riskof your local Sheriff serving you with a Summons and Complaint to appear inCourt without further notice to you. Filing of suit willinitiate a series of events that will cause you considerable inconvenience andexpense. In addition to the above mentioned balance， you may be liable for court costs and interest. In the event youshould fail to contact us immediately， we will assume that this debt is valid. Should you have anyreason to dispute the validity of the debt or any portion thereof， this office will obtain verification of the debt or obtain a copyof the Judgment and mail you a copy of same. This office will alsoprovide you with the name and address of the original creditor if differentfrom the current creditor.商务英语写作案例参考篇8It is because we donot want you to experience unnecessary embarrassment，that we are writing this letter to you.As we have reminded you， your account is past due and I am sorry toinform you that if you were to present your charge card at our store today， our sales personnel could not accept the charge without an okayfrom the credit department. This would necessitate your going to the creditdepartment to discussthe status of your bill before the charge would beapproved.You have been too goodof a customer in the past to have to go through this procedure， but unless we receive your payment we have no other alternative， due to our company policy.We have enclosed aself-addressed envelope for your convenience and are requesting商务英语写作案例参考篇9The postmark of thisletter is registered with our office. Unless you contact us at [telephone]， you will run the riskof your local Sheriff serving you with a Summons and Complaint to appear inCourt without further notice to you.Filing of suit willinitiate a series of events that will cause you considerable inconvenience andexpense. In addition to the above mentioned balance， you may be liable for court costs and interest.In the event youshould fail to contact us immediately， we will assume that this debt is valid. Should you have anyreason to dispute the validity of the debt or any portion thereof，this office will obtain verification of the debt or obtain a copyof the Judgment and mail you a copy of same. This office will alsoprovide you with the name and address of the original creditor if differentfrom the current creditor.商务英语写作案例参考篇10Dear Mr JacobsI am writing to apply to the position of Sales Adviser for the North East Region which was advertised in Herald International yesterday.Although I am currently working in the Marketing Department of a large multinational, I would appreciate to work for a rapidly expanding young company such as yours.As you can see from my enclosed CV, I obtained an honours degree in Sales and Marketing from Nottingham University in 1994. I thoroughly enjoyed the six months I spent in working in Boots plc as pert of the course. During this time I gained invaluable insights into the nature of sales. After leaving university I initially spent time working for a small local firm before finding my current job and I feel that I am more suited to the dynamics and varied demands of a smaller firm.Not only has my experience familiarised me with the challenges faced by the industry today but, having been brought up in the north east, I know the region, its problems and its undoubted potential. As a result, I feel that I would be able to relate to your customers on both a professional and a personal level.I am available for interview from 15 September and would be pleased to discuss my CV in more detail then,I look forward to hearing from you.商务英语写作案例参考篇11You work for Global institute inc. , which produces softwares. You are responsible for Quality Management System.Study the following graph which shows the effort taken by your company and IBI Inc , your main competitor. In the graph ,the Quality Management is divided into five parts.Use the information in the graph to write a short report (about 100 120 wards) suggesting ways of improving the quality management of your company. Write on your Answer Sheet.How to improve Quality Management System with limited capitals? That is the key to success. After careful study of IBI Inc 'our main competitor ,we find that they spend some money in Customer Service and Vender inspections which are vital toQuality Management. As we know, softwares are developed quickly. Customers and venders know clearly what they need. Therefore, we should develop programmes based on information through Customer Service and Vender inspections. Another fact with our attention is that although IBI Inc.s Plant productivity is not high, they can sell out their new, high-quality softwares quickly as they have a very good Quality Control System. Therefore, we should adjust the capitals.【商务英语写作案例参考范文（精选11篇）】。
商务英语文本
商务英语文本商务英语文本通常是指在商业环境中使用的英语文本，包括商业信函、合同、报告、提案等。
以下是一个简单的商务英语文本示例：Dear [Name],I hope this email finds you well. I am writing to discuss the possibility of a business partnership between our two companies.Our company, [Your Company Name], is a leading provider of [Your Company's Services or Products]. We specialize in [Your Company's Specialties] and have a strong reputation in the industry. We are interested in exploring opportunities to collaborate with [Their Company Name] on a range of projects.We believe that our complementary strengths and expertise wouldbe highly beneficial for both companies. We would be able to bring [Your Company's Resources or Advantages] to the partnership, while [Their Company Name] could contribute [Their Company's Resourcesor Advantages]. Together, we would be able to achieve greater success than we could alone.To discuss the possibilities further, we would like to arrange a meeting with you and your team at your earliest convenience. We are available at any time in the next two weeks and would be happy to meet at your office or a location convenient for you.Please let us know if you are interested in exploring this opportunity further and we will proceed with the necessary arrangements. We look forward to the possibility of working with you and [Their Company Name] in the future.Best regards,[Your Name][Your Position][Your Contact Information]。
商务英语案例展示：Luxury Consumption(奢侈品消耗)
THANK YOU!
Chinese consumers go all the way to another country to buy luxury goods.
Chanel Timeless Classic Flap bag 3,100 euros≈3,839 $ in France 3,7000￥ ≈5850$ in China 34% difference The same situation as LV、Gucci and so on. In fact, luxury goods in China are not only priced high, but also rarely discounted. By contrast, it is common to see discounted luxury goods in certain foreign countries. An associate research shows that the Chinese people have spent the most on luxury goods overseas for several consecutive years.Leabharlann ￥175￥274.5
￥337.2
￥540
CIF (Cost Insurance and Freight)
Sales tax 5% Value-added tax 30%
MARKETING STRATEGY
MARKETING STRATEGY
Higher consumption power Psychological advantages High-end image Prestige value
商务英语案例
商务英语案例.txt B: I know. But pricing has to be based on what customers want too, which differs fromplace to place and time to time.A: Yes, experience shows the same product is priced differently in different markets.But why so much higher in this market?B: There are many rich people in this area, so a skimming price is OK -- and evenneeded, because they think only a high price means a good product.A: But the market prices for other similar products are much lower. Buyers will noticethe flexibility in the price structure, and buy from other companies.B: I don't think so. I think the others will have to raise their price ceiling tomake customers believe that their products are as good as ours.A: 我真的认为这个价钱太高。
价钱是要根据成本和你所想要的利润而定。
B: 我知道。
但是定价也须以顾客的需要为基础，而这种需要是会因时因地而异的。
A: 没错。
根据经验，相同产品在不同的市场会订出不同的价钱。
但为什么在这个市场要订这么高？B: 这个地区多的是有钱人，所以最高利润价行得通，甚至可以说是必要的。
中级商务英语之商贸英语
中级商务英语之商贸英语Unit 1Project ReportingTense ReviewFocus: Two colleagues discussing the progress of a marketing campaign1. Listening1.1 Information transferListen to the dialogue in which two colleagues discuss the progress of a marketing campaign. As you listen, plete the key for the project planner below.1.2 CommunicationIn the listening extract, the speakers had a clearly defined relationship-boss/subordinate. What made this so clear?2. PresentationIn the dialogue, the speakers used a range of tenses to talk about different events:l The Past Simplel The Present Perfectl The Present Simplel The Present Continuousl Future forms with ‘will’ and ‘going to’.We can position the tense usage on a time continuum:Look in detail at how these tenses are used:2.1 The Past SimpleThis tense can be used to describe a state, or an event or a series of events which took place clearly in the past.For example:We ran the market test for 2 months, until the middle of November.What were the results like?... sales reached their target.2.2 The Present PerfectThis tense is used when we refer to an event or time period which is unfinished. It is not used when a past time (e.g. last week/last year/when we started/at the beginning) is stated.For example:So what has gone wrong? (e.g. since then/in the meantime/recently)Basically we ’ve had problems... scaling up for the national launch has been much more difficult... e.g. until now)2.3 The Present SimpleThis tense is monly used when we refer to states, events or activities which are characteristic of the present but which do not take place in any defined time period. Here, it is often used with verbs of perception (e.g. to think, to feel, to look, etc.).(Note that verbs of perception are rarely expressed using the Present Continuous.)For example:It seems that they’ve run into difficulties...2.4 The Present ContinuousThis tense is used when we refer to an event which is current or temporary.For example:At the moment, we’re working on some new promotion literature,...We’ve having to it.2.5 Future formsThere are several verb forms which are used when we refer to future events.For example:We’re going to hold both national and local press...... promotion literature, which will be used in...Listening TaskA: OK, let’s go back to the original plan and see where we have got to. The preliminary market test was due to start last September, is that right?B: Yes, that’s right. We set up a small-scale trial in the North. We ran the market test for 2 months, until the middle of November.A: And what were the results like?B: Very encouraging. Sales reached their target and generally consumer reaction was good.A: So what was the next step?B: Well, as you know, the plan was to move to anational launch fairly quickly. We had planned January this year for a major TV advertising campaign.A: So what’s gone wrong?B: Basically, we’ve had problems in production. It seems that scaling up production for a national launch has been much more difficult than expected.A: That’s ridiculous. We had no problems with production during the test market phase.B: I know, but that was on a much smaller scale. It seems that they’ve run into difficulties with the tooling for the machines-you’ll have to talk to Brian about that.A: I don’t want to talk to Brian. I want you to tell me where we stand.B: Of course. We now have a launch date for early next month-May 5th. The TV advertising will start the weekend before on 2nd May. At the moment, we’re working on some new promotion literature, which will be used in the shops.A: I thought you finished that ages ago.B: Yes, that’s true. But because of the delay on the launch date, we’re having to it.A: I see.B: So, besides the launch advertising and promotion campaign, we are going to hold both national and local press conferences so that we maximise the media coverage during the launch phase.A: When are they due to take place?B: Next week actually, on 15th and 16th April.A: Right, I must go now, but keep me up-to-date with developments.B: I certainly will.3. Controlled practiceComplete the following dialogue by putting the verbs in brackets in the right tense.A: When the project (start)?B: It (begin) at the end of last year.A: What the results (be) like so far?B: Rather disappointing. We (hope) to reach ourtargets before now.A: How you (aount) for these results?B: It (be) difficult to say. The retailers (think) the product is over-priced.A: Really?B: Yes. As you (know), this product (target) at the 30-40 age group. I not (think) it (reach) them.A: So what you (do) about it?B: We just (mission) some new research into our target consumer group.A: Surely we not (need) more research!B: I’m afraid so. We simply not (reach) our target and we (need) to know how to get to them.A: Of course, but we (carry out) pretty exhaustive research before the project (begin).B: True, but we obviously (reach) the wrong conclusions, so it (mean) we (have to) go back to square one.4. Word studyMatch the words on the left with their closest equivalents (synonyms) on the right.1. preliminary2. to run (a test)3. to reach (a target)4. to scale up (production)5. to work on (something)6. a phase7. on a small scale8. (keep me up to date9. to hold (a press conference)10. (tell me) where we standa. to prepare…b. in limited quantitiesc. to have…d. …informede. a stagef. initialg. to increase…h. to carry outi. to achievej. … what the position isKey to 3A: When did the project start?(When was the project started?)B: It began at the end of last year.A: What have the results been like so far? (What are the results like so far?)B: Rather disappointing. We (had) hoped to reach our targets before now.A: How do you aount for these results?B: It is difficult to say. The retailers think the product is over-priced.A: Really?B: Yes. As you know, this product targeted at the 30-40 age group. I do not think it reaching/has reached them.A: So what are you do about it?B: We have justmissioned some new research into our target consumer group.A: Surely we do not need more research!B: I’m afraid so. We are simply not reaching ourtarget and we need to know how to get to them.A: Of course, but we carried out pretty exhaustive research before the project began.B: True, but we obviously reachedthe wrong conclusions, so it means we (have to) go back to square one.Key to 41. f2. h3. i4. g5. a6. e7. b8. d9. c10. j。
国际商贸英语Unit 1 Business Negotiation in International Trade
International Business English
1.2 Key elements in inquiry
International pricing You can extend the invitation by telephone. For very formal dinners or banquets, you would extend the invitation by written letters.
International Business English
Notes: Trade terms Trade terms are key elements of unit price of a certain commodity in international trade. They explain the division of costs between the seller and buyer such as freight, insurance premium and so on. The main trade terms often used in international trade are: 1)FOB+ port of shipment The buyer contracts shipment and insurance. Example: FOB Shanghai trade terms: 贸易Negotiation in International Trade
International Business English
Business negotiation is the process by which the seller and the buyer fix the terms and conditions of a business deal with the intention of reaching an agreement. The contents of a business negotiation mainly include: name of commodity, quality, quantity, packing, price, shipment, insurance and terms of payment.
商贸英语口语范例
1、A：Good afternoon,Mr.Green.T’m, Xiao Li,Mr.Wang’s secretary,Would you like to look around the Factory first?下午好，格林先生，我是王先生的秘书小李。
您要先参观一下工厂吗？B：Yes,I would.Could you give me a brief introduction about your factory?是的。
能向我简单介绍一下你们的工厂吗？A：OK. My pleasure.好的，很乐意为您效劳。
B：When was this factory founded? 这家工厂是何时成立的？A：Tt was founded in 1996 with a capital of 8 milion RMB. 1996年成立的，当时资本为800万元人民币。
B：How many employees do you have now?工厂是多少员工？A：There are about 1 000 in the plant , and 100 in the office.工厂里有1000名工人，办公室有100名职员。
B：Could you tell me your annual production?你们的年产量是多少？A：The annual production is about 5 000 tons.年产量约是5千吨。
B：What’s your annual turnover?你们的年销售额是多少？A：It’s about 5 milion RMB.Tt’s estimated that our turnover will come to 10 million RMB by the end of this year.大约5百万元人民币，据估计今年年底我们的销售额将达到1千万元人民币。
B：Are you expending your plant?贵厂正在扩建吗？A：Yes, Our new plant will start production next month.是的，我们的新工厂下个月开始动工生产。
几个商务英语案例
Meeting Business Challenges at Johnson & James Burke understood that effective human resources management was the key to the satisfied and highly productive work force so necessary to Johnson & Johnson's fu-ture success. The first step toward improving productivity was to help employees meet their dual responsibilities to family and job. To start, the company opened child-care centers at its cor-porate headquarters in New Brunswick, New Jersey, and its nearby Somerset office. Child-care costs at these centers are lim-ited to 10 percent of an employee's disposable income. Then J&J expanded its child-care program to include home care. The company contracts with child-care providers to offer employ-ees reduced rates on home-based child care. It also gives the providers advanced training and access to the resources in its on-site child-care facilities, such as books and toys.
商务礼仪系列介绍之商贸英语
商务礼仪系列介绍之商贸英语商务礼仪系列介绍之商贸英语商务礼仪—— In the Home1) The Right Time to ArriveWhen invited to luncheon, dinner, or supper, it is very impolite to arrive late, as it is usually planned to have the meal at the exact hour given in the invitation.2) In arrivalWhen you arrive, the hostess or some member of the family will probably meet you at the door and take your coat and hat. In the winter time you should dress more lightly than usually, as you may expect the rooms to be warmer than in most Chinese homes.3) In a few minutes the hostess will ask her guests to come in to dinner. She may or may not ask each gentleman to take a lady in. If she does, the lady will take the gentleman''s arm as they walk into the dinning room. If she does not, the ladies will go in first, followed by the gentlemen. The hostess will either point out their seats to the guests as they come in or have a place card at each place with the guests name on it.4) How Long to StayAfter the meal is over, it is not polite to leave for at least half an hour, lest you seem to have come only for the meal. An evening dinner invitation usually implies that you stay for the whole evening. The hostess often plans some after-dinner entertainment.5) What to Say on LeavingWhen leaving any kind of a party, a guest always expresses his appreciation to the hostess. Some such words as these areappropriate. "Thank you so much. I''ve had a delight evening."商务礼仪—— Some Points for Men1) With a LadyAlways allow the lady to precede you in places where one has to go before the other except in the following case: when getting off a street car, train, bus, or out of an automobile; when going up stair; when opening a heavy door. When you are walking along the street with a lady, always walk on the outside.2) At a DanceIf you wish to dance with a certain lady, go to her, bow, and say:" May I have the pleasure of a dance?"。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
商务英语案例一-商贸英语商务英语案例一1. Foundations and challenges of businessFacing Business Challenges at Gateway 2000From Farm Boy to BillionaireComputers. The odds are slim you will survive, much less thrive, in this industry. You have to guess what customers will want more than a year in advance, even though technology is changing at an incredibly fast pace. It's hardly a business for cowboys-unless you're Ted Waitt.Son of a fourth-generation cattle broker , Waitt (currently 34 and worth an estimated $1.7 billion) rides herd over Gateway 2000 . They tell stories about Waitt, and not just in Sioux City, South Dakota -Gateway's homeland. They talk about how he built a fortune by trusting his instincts and making gutsy calls that led the industry. How he borrowed $10,000 from his grandmother to start a mail-order computer business , and how he turned a two-man, farmhouse operation into a global giant-in only ten years. And they talk about the pony-tailed farm boy clad in deck shoes and a polo shirt who knew that someday he was going to run his own company.It all began while Waitt was working for a local computer store; he was amazed by how easy it was to sell computer equipment to acknowledgeable computer users over the phone. So in 1985 Waitt (the marketer ) teamed up with his buddy Mike Hammond (the technical whiz), and the two started a small mail-order computer business of their own. Waitt and Hammond worked long hours-from their upstairs office in Waitt's family farmhouse.Their big break came in 1987, when Texas Instruments (TI) decided to stop manufacturing its own computers and instead sell only industry-standard IBM-compatible personal computers (PCs). Of course, owners of TI computers could trade in their equipment for newer IBM-compatible computers, but first they would have to cough up $3,500. Waitt and Hammond knew they could provide the same computer equipment TI was offering-and at a much cheaper price ($1,955). They did this by finding the best deals on cutting-edge computer components, and assembling the components to build top quality custom PCs . Because all sales were made-to-order and transacted over the phone , Gateway could afford to give customers more computer for their money-a strategy from which the company has never veered .Within three short years, the company was shipping 225 PCs a day (each one in a black-and-white cow-spotted box), and sales reached $70 million. By 1993 sales topped $1.7 billion, and the company sold its stock to the investing public. In spite of Gateway's speedy trip to the top, the company was at a treacherous intersection .Gateway was run essentially by one guy-Ted Waitt-who relied on his instincts. And the company was getting too big to depend on only one man's judgment. In order to survive in this competitive industry, Gateway would have to find ways to expand its customer base and manage the company's growth.If you were Ted Waitt, what steps would you take to beef up business ? Would you compete on price, speed, quality, or innovation? Would you consider other sales approaches besides telephone selling?Meeting Business Challenges at Gateway 2000Relying on his instincts, Ted Waitt made a number of critical calls that put Gateway in the lead. Of course, Waitt was no longer a one-man show. Beginning in 1991, he brought in experienced executives (from top companies like Digital Equipment, Texas Instruments, and IBM) to help manage the company's growth. Together they brought Gateway to new heights while sticking with its efficient, bare-bones assembly operation-no showroom, little inventory, and no retail outlets. In fact, Gateway's simple direct-sales operation allows the company to compete on speed, quality, and price.Speed and quality in manufacturing give Gateway the biggest advantage. Not only can speed and quality win customers, but they win the right kind of customers-those who are willing to pay a bit more for computer equipment. Gateway moves like lightning: It gets new computers out the door in a hurry. They include all the latest technology-like top-quality color monitors, the latest operating system and software, and the most powerful computer chip.Of course, buying a computer over the telephone and not seeing the equipment until the truck delivers the cow-spotted boxes to your doorstep is not for everyone. Gateway attracts computer-savvy buyers who need a lot less hand-holding and are comfortable purchasing from a catalog or an advertisement. Here's how it works: The customer calls in and, over the phone (or Internet), designs a custom-configured computer system using cutting-edge technology. In about five days, the custom system is built and shipped. Because there is no inventory to speak of (computers are made-to-order), as technology gets cheaper, Gateway can compete on price by changing prices daily and passing the savings on to customers.Relying on word of mouth and a strong advertising campaign (about $90 million a year), Gateway rode a wave of success fueled by computer buyers hunting for good equipment at bargain prices. Gateway's success, however, did not come without its share of growing pains. Gateway's first portable laptop computer was a disaster. Failing to recognize that customers had to see and touch the product to appreciate its smaller size and capabilities, Gateway ran into a wall because the company's computers were not sold in retail stores where customers could experience the product's features.This lesson would not be forgotten. Other mishaps included sending out machines that did not work and busy phone lines that kept customers waiting-sometimes for hours. Fortunately, Waitt corrected these problems early on by instituting various quality-control measures to increase customer satisfaction. And his efforts paid off. By 1996 Gateway was shipping 5,000 to 6,000 computers daily and sales skyrocketed to roughly $5 billion.That same year Gateway launched a product that was way ahead of its time. Called Destination, it was a combo PC and 31-inch television set with a wireless keyboard, a mouse, and a home-theater sound system. Learning from past mistakes, Waitt knew he would have to get the product in front of consumers so that they could see its features. This time Gateway cut deals with retail stores. None had ever carried Gateway's stuff before.But Waitt's biggest challenge has been trying to crack the corporate market. Whereas Gateway sold most of its computers to individual users and small businesses, rival Dell set its sights on the lucrative Fortune 1000 corporate accounts and made some expensive investments-like $22 million in research and development (Gateway spent practically zip). Despite doubling its sales force, Gateway discovered that selling computers to corporate customers was not an easy task. First of all, competitors like IBM and Hewlett-Packard (HP) have large, well-trained sales and service staffs who have been doing business with big companies for years. Furthermore, IBM and HP products can be purchased at traditional retail stores.Still, relying on a cost-efficient, bare-bones, direct-sale operation is Gateway's stronghold in this cutthroat industry. The company has no plans to alter its fundamental selling strategy. "If you come see us in the next century, we'll be bigger, better, and smarter, but fundamentally we'll be the same," notes Waitt. That is, Gateway will stick to what it does best: churning out huge volumes of PCs that are equipped with the latest technology at affordable-but not rock bottom-prices and selling them to customers over the phone.【。