新编剑桥商务英语中级课件 BEC Module 4
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商务英语中级第四章课件
"We have a contract agreement with ABC company." (Business Contracts)
"We have arranged for the transportation of the goods by sea freight." (Logistics)
Product launches
Useful senses can be used to introduce new products or services, while expressions can be used to express graduation or recommendation
02
Business English Intermediate Chapter 4 Key Vocabulary and
Phrases
Key vocabulary
Marketing
Negotiation
Business negotiation skills and strategies.
Market promotion and brand building.
"I look forward to hearing from you soon."
"I apologize for any convention."
"It would be recommended if you could provide additional information."
The application scenarios of presence patterns and
BEC中级Module_4
Introduction This report aims to assess which company, either Ramsden Breweries or Bute Chemicals, our company should invest in. Ramsden The company had mixed results last year, although turnover increased by approximately 25%, net profit rose by less than 4%. However, restructuring may be able to eliminate these inefficiencies and expected growth in the drinks industry suggests opportunities for increased profits.
Vocabulary in Reading “How to delegate” (P40)
Writing: report
Organizational structure
Board of Directors
President
V.P. Finance
V.P. Sales
V.P. Marketing
V.P. H.R.
Reading Listening Pronunciation Speaking Writing How to delegate A bad delegator stress delegating A report
Why to delegate?
Management functions
How to delegate?
Vocabulary in Reading “How to delegate” (P40)
Writing: report
Organizational structure
Board of Directors
President
V.P. Finance
V.P. Sales
V.P. Marketing
V.P. H.R.
Reading Listening Pronunciation Speaking Writing How to delegate A bad delegator stress delegating A report
Why to delegate?
Management functions
How to delegate?
剑桥商务英语中级课件Module 4
you can target a market they disappear quickly by choice of website
very cheap to produce and deliver
people delete them before reading
• Promoting a product involves developing a’(‘USP’): the FEATURES and BENEFITS which make it unlike any of the competing products. • There are four stages in promoting a product(‘AIDA’): • 1 attract the ATTENTION of potential customers • 2 arouse INTEREST in the product • 3 create a DESIRE for its benefits • 4 encourage customers to take prompt ACTION
TV commercials . _______________ reach millions of people but they are so xpensive.
. I tend to listen to my friends‟ recommendations more than word of mouth nything else so ________________ is probably the most effective.
Work in pairs. Think of one more advantage or disadvantage for each type of advertising in exercise 1. Think about issues such as:
剑桥商务英语module4
Expressions
commissioner n. 委员 [kə'mɪʃ(ə)nə] spokeswoman n. 女发言人 huge losses 巨大损失 resign n. vi. & vt. 辞职
garment n. 服装（成衣） ['gɑːm(ə)nt] clothing blockade 服装封锁 [blɒ'keɪd] in favour of 支持、赞成 disastrous adj. 损失惨重的，灾难的
To earn foreign exchange we must export. 要想获得外汇，我们必须出口。
competitor n. 竞争对手 The bank isn't performing as well as some of its competitors. 这家银行表现得不如几家竞争对手出色。 wholesaler n. 批发商 We're the largest furniture wholesaler in Illinois. 我们是伊利诺伊州最大的家具批发商。 warehouse n. 仓库 Warehouse clubs allow members to buy goods at wholesale prices. 仓储式会员店允许会员以批发价购买商品。
commissioner n. 委员 [kə'mɪʃ(ə)nə] the European Commissioner for External Affairs 欧洲委员会外事专员 police commissioner 警察局局长 spokeswoman n. 女发言人 A United Nations spokeswoman in New York said the request would be considered. 联合国的一名女发言人在纽约说，该要求会得到考虑。 huge losses 巨大损失 The stock market suffered huge losses. 股票市场遭受了巨大的损失 。
commissioner n. 委员 [kə'mɪʃ(ə)nə] spokeswoman n. 女发言人 huge losses 巨大损失 resign n. vi. & vt. 辞职
garment n. 服装（成衣） ['gɑːm(ə)nt] clothing blockade 服装封锁 [blɒ'keɪd] in favour of 支持、赞成 disastrous adj. 损失惨重的，灾难的
To earn foreign exchange we must export. 要想获得外汇，我们必须出口。
competitor n. 竞争对手 The bank isn't performing as well as some of its competitors. 这家银行表现得不如几家竞争对手出色。 wholesaler n. 批发商 We're the largest furniture wholesaler in Illinois. 我们是伊利诺伊州最大的家具批发商。 warehouse n. 仓库 Warehouse clubs allow members to buy goods at wholesale prices. 仓储式会员店允许会员以批发价购买商品。
commissioner n. 委员 [kə'mɪʃ(ə)nə] the European Commissioner for External Affairs 欧洲委员会外事专员 police commissioner 警察局局长 spokeswoman n. 女发言人 A United Nations spokeswoman in New York said the request would be considered. 联合国的一名女发言人在纽约说，该要求会得到考虑。 huge losses 巨大损失 The stock market suffered huge losses. 股票市场遭受了巨大的损失 。
BEC vantage module 4
The first thing is to … It’s a good idea to … You can do this by … Also remember that… My third tip is (never) to … Before we finish don’t forget … What might be be Words and Expressions
25.soft drink 26.spit out 27.target audience anic adj. 29.yoghurt n. 30.Shape yoghurt 31.fat-free adj. 32.artificial sweetener
软饮料（指不含酒精的饮料） 吐出 目标观众 有机的，天然的 酸奶 塑身酸奶 脱脂的，不含脂肪的 人工的甜味剂
Useful Words and Expressions
33.preservative n. 保鲜剂 34.colorant n. 色素 35.additive n. 添加剂 36.ingredients list n. 成分清单，成分列表 37.online complaints 网上的投诉表 form 38.promotion n. 促销，推广；提升，晋升 39.marketing n. 营销，市场营销 40.promotional gift 用于促销的赠品
新编剑桥商务英语伴侣用书
新编剑桥商务英语（中级） 同步辅导（第三版）
SUCCESS WITH BEC VANTAGE
电子课件
主 编 陈小慰 副主编 苏翊翔 编著 陈小慰 朱天文
LOGO
Module Four
BEC Vantage
Contents
剑桥英语第四单元中级.ppt
• Recommendations
In conclusion….. I would propose/ suggest that…… The findings clearly show that we should…
• REPORT ON visits to website and proposed marketing strategy • INTRODUCTION The aim of this report is to comment on the number of people visiting the company website in the last 3 months and propose a marketing strategy for the next 3 months. • FINDINGS over the last 3 months, the number of visitors has increased by 650. there are two reasons for the increase. First of all, we launched a newsletter for subscribers. Second in may we run a competition which was very popular.
• • • • • • • •
1. bits and pieces 2. a whole manageable project 3. rise to 4. deadline 5. update 6. lots of praise 7. helpful feedback 8. constructive criticism
• It is also a good idea to consider the typical income of the target customers. Their typical income can tell you the type of products or services they may enjoy. Your advertising campaign will be useless if you are aiming at people with the wrong income group. • In addition, don’t forget to make an investigation into what they read in order to select an appropriate type of advertising. If the target customer doesn’t log on the internet at all, launching your advertisement online will lead to nothing. Similarly, if the target customer doesn’t have the habit of reading newspapers, having your advertisement printed on the newspaper will surely be a waste of money.
新编剑桥商务英语module-4教学内容
mailshots TV commercials
word of mouth brochures,
Sample
newspaper adverts banners
spam
1. Pizza delivery firms often do _m__a_il_s_h_o_ts_ in the local area. It’s cheap but lots of people probably throw the leaflet away.
•- have a memorable domain name
•- email campaigns (spam)
•- send out a monthly newsletter
•- have competitions or give something for free
2. Listen again and choose the best ending A, B or C for each sentence 1 – 5.
Module 4
4.1 Advertising
Types of advertising
A
Vocabulary
B
Advertising on the web
Listening
A short
C
presentation Speaking
D
Advertising standards
Reading
Vocabulary: Types of advertising
4. People use b_r_o_c_h_u_r_e_s_ less and less because they can just go online if they want to find out what’s available.
新编剑桥BEC中级件 4advertising
IV. Oral Practice
Practice to give tips and advice
4
Background information
Commercial Advertising {商业广告} is also known as profit-making commercial advertising or financial advertising, in terms of profits for the primary purpose of advertising
or pamphlets
['pæ mflit]
calendars
Magazin e
ቤተ መጻሕፍቲ ባይዱ
Leaflet (handout) advertising
Broadcast media 广播媒体
TV commercial
Internet advertising
搜索引擎优化 （Search Engine
Optimization）
• Advertising is an important means for business. It aims to make people aware of a product or service and favorably incline towards it. A manufacturer can amplify the demand of a product by advertising widely.
brand goodwill
What is the function of advertising ?
• Advertising is an important part of marketing . Very few companies are able to sell a product without advertising. It is possible but very unlikely.
新编剑桥商务英语中级课件 BEC Module 4
conglomerate综合商社pilotproject试点项目cofco中粮公司minutes会议记录由于柱子的断面尺寸不大但高度相对较高因此柱子模板的支设须保证其垂直度及抵抗新浇筑混凝土的侧压力
Module 4 Business Topic
4.1 Advertising 4.2 Delegating 4.3 Reading test
• 4考虑到在缺乏经验的情况下，他们的工作 已算是做得相当不错了。 Given that they’re inexperienced,they’ve done a good job.
Given the government’s record on unemployment,their chances of winning the election look poor.
• • • •
Conglomerate 综合商社 Pilot project 试点项目 Cofco 中粮公司 Minutes 会议记录
• Planning the seminar of Cofco Conglomerate Present:Manages of all branches and subsidiaries overseas Agenda: 1.Briefing on pilot project 2.Problems to be settled 3.Future development 4.Chinese characteristics
4
• • • • • • • 1 2 3 4 5 6 7 could needn’t should must should couldn’t mustn’t
6
• Do the exercise.
8 Reading
Module 4 Business Topic
4.1 Advertising 4.2 Delegating 4.3 Reading test
• 4考虑到在缺乏经验的情况下，他们的工作 已算是做得相当不错了。 Given that they’re inexperienced,they’ve done a good job.
Given the government’s record on unemployment,their chances of winning the election look poor.
• • • •
Conglomerate 综合商社 Pilot project 试点项目 Cofco 中粮公司 Minutes 会议记录
• Planning the seminar of Cofco Conglomerate Present:Manages of all branches and subsidiaries overseas Agenda: 1.Briefing on pilot project 2.Problems to be settled 3.Future development 4.Chinese characteristics
4
• • • • • • • 1 2 3 4 5 6 7 could needn’t should must should couldn’t mustn’t
6
• Do the exercise.
8 Reading
新编剑桥商务英语Unit4专题培训课件
1. Listen to someone who runs a web-business giving a presentation to a group of marketing managers on how to successfully advertise on the Internet. Which techniques does he mention? - use search engines to put your name at the top of the listings •- get links on other sites •- through a site review •- get free advertising
ads/ public LED screen/ booth/ parade/ movable exhibit vehicle etc.
Vocabulary: Types of advertising
word of mouth mailshots TV commercials spam banners newspaper adverts brochures sample
So, rule number one, the first thing is to remember that people use search engines. So whenever someone types in a keyword linked to your business, your site needs to appear in the top 50 or so listings in all of the major search engines. Any lower and no one will ever find you.
ads/ public LED screen/ booth/ parade/ movable exhibit vehicle etc.
Vocabulary: Types of advertising
word of mouth mailshots TV commercials spam banners newspaper adverts brochures sample
So, rule number one, the first thing is to remember that people use search engines. So whenever someone types in a keyword linked to your business, your site needs to appear in the top 50 or so listings in all of the major search engines. Any lower and no one will ever find you.
新编剑桥商务英语module 4
Listening script
Speaker: Imagine you have a new product or a new service and you want the world to know about it. One way would be to write the advertisement onto ten or a hundred or a thousand pieces of paper and drop them from the sky over your town or city. Someone on the ground might pick one up and read it. Maybe two or three people. On the other hand the wind might blow them away. Now imagine doing the same thing but this time throwing them into the air with adverts for every other product or service in the world. You probably wouldn’t do it, would you? Well, unfortunately, that;s what it’s like to advertise on the Internet. Trying to make your product, service or website known to the rest of the Internet community can be very, very frustrating. Not only making it known, but getting visitors to actually visit the site can seem impossible. But there are ways to overcome the impossible when advertising on the Internet, as long as you follow three rules. So, rule number one, the first thing is to remember that people use search engines. So whenever someone types in a keyword linked to your business, your site needs to appear in the top 50 or so listings in all of the major search engines. Any lower and no one will ever find you.
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6 Presentation
• Ask students to give a short presentation.
Reading: Advertising standards
• 1 P66 Do you think it’s important to control Adverts?
2 Reading
• 1.我们还是可以赶上最后期限的 We’ll still be able to meet the deadline. • 2如果一方不履行合同协议，另一方则有权终 止合同。 If one side fails to observe the contract,the other side is entitled to cancel it. 3.运费有谁来负责呢？ Whose responsibility are the shipment charges?
Module 4 Business Topic
4.1 Advertising 4.2 Delegating 4.3 Reading test
1
Discussing
2
• • • • • • • • 1 2 3 4 5 6 7 8 mailshots TV commercial word of mouth brochures sample newspaper adverts banners spam
3
• Discussing the disadvantages and advantages
4 Advertising on the web
• Listening and answer the questions.
5
Listening and answer the questions. • A A B A C
4
• • • • • • • 1 2 3 4 5 6 7 could needn’t should must should couldn’t mustn’t
ቤተ መጻሕፍቲ ባይዱ
6
• Do the exercise.
8 Reading
4.2 Delegating
• 2 1-4 A E C D
5-7 G F B
3
• 今天我们安排一下会议细节。这次会议定 在9月份的第三周，为期三天。会议将讨论 新产品在全国投放事宜，到那时三分之一 的人员将忙于此事。我们回去安排一下工 作，能否参加请尽快答复。请跟我的秘书 把细节落实下来，按三天预算，代表住宿 尽可能限制在200英镑以内。
• Today we will fix the details for our three-day conference,which is set for the third week of September.During the conference,we will dicide issues concerning the national launch of the product.By that time,two thirds of the staff will be involved.Please make arrangements after you go back and get back to us as soon as possible.I will leave you with my secretary to sort out the details.We’re working to a budget for/on a budget of £200 per delegate for the three days.
• • • •
Conglomerate 综合商社 Pilot project 试点项目 Cofco 中粮公司 Minutes 会议记录
• Planning the seminar of Cofco Conglomerate Present:Manages of all branches and subsidiaries overseas Agenda: 1.Briefing on pilot project 2.Problems to be settled 3.Future development 4.Chinese characteristics
• Answer the questions.
3
• E C D B A
3
• • • • • • • 1 Case study 1; 2 Case study 3; 3 Case study 3; 4 Case study 2; 5Case study 1; 6 Case study 2; 7 Case study 1.
• P 58
4
• • • • • • • • • • • • A 3 B 4 C 4 D 5 E 7 F 7 G 3 H 2 I 5 J 6 K 4 L 4
Writing
• P 60
4.3 Reading test
1-5 ABDCB 6-10 ADCBD 11-15 BAACD
补充练习 Sentence Translation
• 4考虑到在缺乏经验的情况下，他们的工作 已算是做得相当不错了。 Given that they’re inexperienced,they’ve done a good job.
Given the government’s record on unemployment,their chances of winning the election look poor.