O2O商业模式及发展策略(英文)
什么是O2O商业模式
什么是O2O商业模式所谓O2O就是online to offline，也就是说将线下商务的机会与互联网结合在了一起，让互联网成为线下交易的前台。
这样线下服务就可以用线上来揽客，消费者可以用线上来筛选服务，还有成交可以在线结算，很快达到规模。
最重要的是：推广效果可查，每笔交易可跟踪。
Groupon、OpenTable、和SpaFinder之间的共同点是：它们促进了线上- 线下商务的发展。
Groupon的成长一直都很特别，但它只是一个大类下的一个类别，我称之为“线上–线下”商务（Online2Offline），或者简称为On2Off（O2O），这样就可同其它商务术语一致，例如B2C、B2B和C2C。
O2O商务的关键是：在网上寻找消费者，然后将他们带到现实的商店中。
它是支付模式和为店主创造客流量的一种结合（对消费者来说，也是一种“发现”机制），实现了线下的购买。
它本质上是可计量的，因为每一笔交易（或者是预约，比如在OpenTable上预约）都发生在网上。
这同目录模式明显不同（例如Yelp，CitySearch)，因为支付有助于量化业绩和完成交易等。
回想起来，很明显，这个规模非常“大”，或者说Groupon 的高利润增长速度超过了互联网历史上几乎任何其它公司。
普通的网络购物者每年花费大约1千美元。
如果普通美国人每年收入为4万美元。
那么剩下的39000美元到哪里了？（考虑到电子商务购物者多为高收入美国人时，这个差额更大）答案是：大部分（税后可任意支配的收入）都在本地消费了。
人们会把钱花在咖啡店、酒吧、健身房、餐厅、加油站、水电工、干洗店和发廊。
排除旅游，网上B2C电子商务大多将你在网上订购的物品塞到箱子里，然后运过来。
这很没有意思，尽管网上销售的商品种类正在日益增加（Zappos在卖鞋方面取得了成功：在10年间从0扩张到了10亿美元，BlueNile在珠宝方面也获得了成功）。
FedEx（联邦快递）无法像餐厅、酒吧、瑜伽、航海、网球课程一样传递社交体验，但Groupon 可以。
O2O商业模式和团购网站外文文献翻译2014年译文3100字
O2O商业模式和团购网站外文文献翻译2014年译文3100字This article discusses the development of O2O (online-to-offline) business models and group purchasing。
O2O refers to the XXX。
Group purchasing。
on the other hand。
involves a group of XXX.XXX the rise of O2O business models in China。
which has been driven by the country's large n。
high。
n rate。
and increasing demand for convenience。
O2O platforms have emerged in us industries。
including food delivery。
XXX。
XXX.The article then goes on to explain how group purchasing has e a popular feature of many O2O platforms。
as it allows consumers to save money while also increasing the volume of sales for XXX。
Group purchasing also helps to build customer loyalty and generate word-of-mouth marketing.XXX O2O platforms and group purchasing face。
including XXX。
regulatory issues。
and the need to maintain high levels of customer XXX。
O2O的商业模式与发展趋势
O2O的商业模式与发展趋势一、 O2O的商业模式O2O（Online to Offline）是近几年兴起的电子商务新模式，它是以线上消费与线下服务的互动为基础，将线上用户转变为线下消费者，切实解决了消费者对线上产品，线下服务的矛盾。
O2O商业模式可以分为三类：服务型O2O、商品型O2O和信息咨询型O2O。
1. 服务型O2O服务型O2O是以互联网技术为基础，将传统服务线下化、点对点地进行服务的模式，转变为在互联网平台上进行服务和交易，在O2O平台上上约定时间和地点，让商家和消费者进行服务和交易。
如叫车软件、外卖平台、医疗预约平台等。
2. 商品型O2O商品型O2O是通过互联网将线上购买、线下交付的模式，建立在电子商务的基础之上，可以将线上销售，通过门店、自提点等多种渠道提供商品服务的模式，通过线上推广吸引更多的客户，在线下进行实物商品的消费。
如电商平台，线下门店的“云店”等。
3. 信息咨询型O2O信息咨询型O2O是以信息服务为基础，利用互联网技术和大数据分析手段，为用户提供更准确的信息和咨询服务。
如医疗咨询平台、教育咨询平台等。
二、 O2O的发展趋势1. 门店数字化随着互联网的普及，许多传统企业开始积极拥抱数字化，建立线上门店，构建完善的数据平台，强化与消费者之间的联系，以更好地满足他们的需求。
2. 引入AI技术人工智能技术在O2O行业中逐渐引进，部分O2O企业已经开始使用AI技术，通过自动化挑选、配送等方式，提高了送餐效率、减少了出错率等问题。
3. 云店模式广泛应用互联网和O2O模式的结合，促成了云店模式的出现。
云店模式的优势在于：无需拥有大量实体店，不用考虑店面租金和人力成本，搭建和运营成本也比实体店低，提高了商家利润的同时，也为消费者带来了便利。
4. 社交O2O社交O2O利用社交媒体的流行和社交关系的强度，通过将线下服务转移到线上来促成交易的完成。
总之，O2O市场正在不断发展壮大，既有传统行业与互联网的结合，也有新兴行业的蓬勃发展。
电商O2O 模式发展 全英文
电子商务课程论文题目O2O电商新模式浅析所在院系国际学院专业名称物流管理年级2012级学生姓名李珊学号631226020216指导教师冯檬莹AbstractWith the continuous development of Internet technology, business models emerging era of transition from the traditional model has been successful to a virtual mode. O2O e-commerce business model is emerging in recent years, the business model of online and offline boundary blurring, relying on full-channel mobile Internet consumption is gradually forming. O2O model produces changed people's way of life, especially leisure entertainment, better enrich people's lives, more easily meet people's needs. Change and strategic transformation from major companies, the integration of online and offline is an inevitable trend, how to achieve seamless online and offline, using a variety of marketing tools and means to accelerate the integration of online and offline marketing has become a research hot spots.Key Words：O2O mode; E-commerce; Online and offline integrationContentsAbstract (1)Ⅰ. Introduction (1)1.1 Background (1)1.2 Purpose and Significance (2)1.3 Literature Review (2)1.3.1 Review (2)1.3.2 Review Summary (5)II.Generality (6)2.1 Overviews of O2O Mode (6)2.2.1 Concept (6)2.2.2 Origin (7)2.2 Characteristics of the O2O Mode (8)2.3 O2O Mode Compared with Other Models (9)2.3.1 O2O Compared with B2C, C2C and Group Buying (9)2.3.2 The Advantage of O2O Model (10)2.4 Four Basic Patterns of O2O (11)2.4.1 Online to Offline (11)2.4.2 Offline to Online (12)2.4.3 Online to Offline to Online (12)2.4.4 Offline to Online to Offline (12)Ⅲ. The Development Status of O2O Model (13)3.1 Development Status of Foreign O2O (13)3.2 Development Status of Domestic O2O (13)3.2.1 Market Size and User Scale (14)3.2.2 Development Dilemma (14)3.2.3 Development Strategies (15)Ⅳ.The Application of O2O Model (17)4.1 O2O Mode in Travel (17)4.1.1 Definition (17)4.1.2 Characteristics (18)4.1.3 Factors Affecting the Development of Tourism O2O Mode (19)4.2 Catering O2O mode (20)4.2.1 Three Modes of Catering Industry O2O (20)4.2.2 Advantages of catering O2O Model (22)Ⅴ. Development Trend in the Future (24)5.1 Group-buying (24)5.2 O2O Mode is Flourishing (25)Conclusion (27)References (28)Ⅰ. Introduction1.1 BackgroundAfter more than ten years development, China's e-business has entered a rapid growth, market transactions exceeded one trillion level. B2C, C2C these concepts we have not unfamiliar. B2B, B2C business models under the buyer captured goods online, the seller packaged goods, looked for logistics companies to send goods . Logistics Courier the goods delivery to the buyer, to complete the transaction. This consumption pattern has developed very mature, has also been widely accepted, each of us almost has a online shopping experience. Traditional companies are forced to receive from the beginning of active participation in the electricity supplier feast, forced network brand was born, the rise of pressure mall platform, these traditional enterprise with its advantage in the channel, stores, and the store will be online source consumption docking, "store + online store" business model is a new trend in the future economic development, constitute the main body of state power business to diversify and become innovation and integration.But most of the consumer cannot leave the store. Even in the United States, electronic commerce is the most developed offline consumption ratio is as high as 92%. Which contains huge business opportunities. This environment has spawned O2O mode. With the emergence of a variety of online group-buying, for can't express the packaged service life also to the way of network marketing. Such as KTV, bars, restaurants, gas stations, barber shop, a gym, dry cleaners, etc. Group-buying is O2O model to show the tip of the iceberg. Almost overnight, group-buying model red through the e-commerce industry, in the "thousand regiment war" tragic situation. 2O this concept since has been proposed up to now less than six years. This new model in the exploration practice by many industries in the world, some successful and some failure. In our country, O2O is also underwaydevelopment, according to research data show that in 2011 China O2O market size is 56.23 billion yuan, in the next few years will continue to grow, is expected to reach 221.16 billion yuan in 2015. Everything has its life cycle, only to explore O2O mode in the process of development problems and put forward countermeasures, can better development.1.2 Purpose and SignificanceMany domestic traditional industries have begun to try e-commerce, O2O e-commerce model is a new concept, not much domestic and foreign research literature. People for the understanding of this model is also very vague. Through this analysis, hope to be able to in-depth understanding of the features of this new type O2O mode and it brings the whole reform of e-commerce. And, through the analysis of my arrangement can let more people to have further understanding of O2O mode.O2O pattern just getting started, but the momentum to start a prairie fire. Each time to grasp the innovation, is to grasp new opportunities strategic transformation. As mobile the popularization, the development direction of O2O more and more clear, online payment, offline consumption. But the real integration of online and offline this is not an easy thing, online payment problems and the consumers offline shopping experience can not achieve the desired effects etc .These problems show the development of this model will not be easy as imagined. There are many problems have been found or have not revealed need to be resolved. Therefore, e-commerce model for O2O exploration and research to be done.1.3 Literature Review1.3.1 Review40 years ago, Alvin Toffler predicted that manufacturing, services, industry experience will be the direction of industrial upgrading. 10 years ago, this prophecy began to become a reality in the world.B2C, C2C concepts I believe we have not unfamiliar, and now we have seen that e-commerce has changed the public's way of life. When it comes to public life, as the C-terminus, more is to buy goods on the Internet , then B side or the owner of the goods stuffed goods into the box, through the logistics company to the front of the consumer.Today, e-commerce to sell goods only to meet, selling services is no longer enough, it can not sell the experience to achieve higher added value it? O2O model is an answer, O2O for those face to face "personally" received hands-on service. For example, personally meet friends, eating out personally, personally fitness, personally see theater, beauty salons and other personally. These special services for the consumer to shop, can not be completed online, and have a nature experience. This is O2O advantage of the stage.With the traditional e-commerce "electronic market + distribution" mode, the mode-based O2O buy site mostly used "to store consumer electronics market +" mode, the consumer orders online and complete the payment, get a very favorable consumer certificate order and then to the store consumption. It allows consumers to have both perfect consumer experience at affordable and convenient online ordering line, especially for the need to store the consumption of goods and services, such as catering, fitness, watching movies and shows, beauty salon.Group purchase as a form of O2O model used is widely known.Group-buying websites originator was born in November 2008 in Chicago, Groupon, to break even in just seven months, 2009 revenues $ 33 million, $ 760 million in 2010 revenue, $ 2.5 billion in 2011 revenue, and successfully listed on NASDAQ November 4, 2011, the United States Group-buying Groupon has announced a landmark figure: buy services provided by the company has accumulated to the user to save more than one billion dollars.Domestic situation: Since the line on the first Group-buying site sold-out in June 2012, Chinese Internet market is extremely strong buy. Just six months, nearly 1,000 have been sent to buy the site, the scale is growing.TrialPay founder and CEO Alex Rampell In describing the scale of consumption under a huge line for example, "general online shoppers spend about $ 1,000 a year, if the average American annual income of $ 40,000, the remaining $ 39,000 to go it? The answeris, most of them in the local consumption, people will spend money in a coffee shop, bar, gym, restaurant, gas station, plumbers, dry cleaners and hair salon. "This is not just because the service delivery of the line can not be boxed, more importantly, express themselves unable to deliver social experience brought happiness. But if through O2O mode, the line of goods and services on display, and provide online payment "reserve consumption", which for consumers, not only broadens the scope of choice, but also through online comparison by choosing the most expectations of its customers, as well as a more suitable service according to regional consumers enjoy business offer. But if there is no line display, perhaps consumers will be hard to know business information, not to mention the word consumer. In addition, merchants who currently use the line before O2O groping, often used than the line to pay for a more favorable means of attracting customers to online payments, which also saves a lot of consumer spending.For local businesses, the effectiveness of the original online advertising can be directly converted into actual purchase behavior, since each completed order confirmation page has a "tracking code", businesses are more easily learned online marketing ROI At the same rate, but also to be continued in depth "customer intelligence maintenance." Secondly, O2O is an incremental market, due to the large number of service sector enterprises, and regional particularly strong, it is difficult in the Internet advertising platform, just as rarely bars, KTV, restaurant on Baidu keywords, but O2O appearance pattern, make those services industry businesses have jumped online promotional campaigns.On the surface, seems to be the key O2O information dissemination on the network, because only the Internet to spread the business information faster, farther and wider, you can instantly gather strong spending power. But in fact, the core O2O that online payment, if there is no online payment function, O2O of on-line, but nothing is for others to do the wedding dress. Take the buy, if not the ability to provide online payment, online shopping only by their own statistics and businesses to go after money, the results can not be trapped in a dispute the two sides reached unity on the exact number of people actually buy. Online payment is paid not only to complete itself, the only sign of a particular consumer can befinally formed, it is the only reliable consumption data assessment criteria. In particular, the provision of on-line Internet service professional firms, only users online to complete the payment, it may derive benefit itself, thereby to provide accurate information on consumer demand to offline business partners. Whether B2C, or C2C, are capable of achieving consumer online payment only after the formation of a complete business forms. In order to provide the service consumer-oriented, and not in advertising revenues O2O profit model, the online payment even more important.1.3.2 Review SummaryO2O as an non-normal state of e-commerce, will tend to goods and services diversification, eventually took the form of life service discount mall.in the future, O2O will go beyond the traditional (with box) e-commerce, because the offline business will beat online business, but simply to change O2O online discovery and payment patterns."O2O Nuggets war" no one is absent, either ambitious ambitious mobile Internet entrepreneurs, or a large fortune veteran Internet company, just as Kai-fu Lee said, will change China, online O2O future, even if the line up this is a huge explosive force. Data show that in 2011 China market size of 56.23 billion yuan O2O 2012 is expected to reach 98.68 billion yuan, an increase of 75.5%.To this end, China's two largest Internet company Tencent,and Alibaba have been set in O2O battalion soldiers cloth, China's largest media predators Balintimes media also joined the ranks of O2O. This is the Internet, subway advertising giant turned to the strength of the mobile terminal from the PC side and the traditional contest, they have to grab life service O2O and electricity supplier of the opportunity, no doubt, O2O is one of the future shape of the electricity supplier.II.Generality2.1 Overviews of O2O Mode2.2.1 ConceptO2O, Online To OfflineOnline, the Internet is the front desk of the transaction. Consumers can online screening service, as well as settlement of transactions online; offline, consumers can customize to enjoy the service. Offline business opportunity combining together with the Internet, so that the Internet becomes the foreground of the offline transactions (Figure 1).So the offline services can be used online to Showmanship, consumers can use online screening service, as well as settlement of transactions online, quickly reach the scale.O 2 O Online To offline Figure 1O2O model achieved the integration of the online virtual economy and real offline economy .1) Warehouse convergence: the same brand online and offline sales channels shareConsumption Offline Buyonlinethe storehouse, that Internet sales can reach the nearest shipping, better play the advantages of Multiple brands,Multiple warehouse .2) Stores convergence: offline store and online store are complementary to reach the sharing of resources, synchronize sales, integration management. Increase market share through a variety of marketing methods.3) Service convergence: convergence of online and offline customer data, a variety of after-sales services, increase the user experience and improve the entire service process.2.2.2 OriginIn China, O2O (Online to Offline) concept was sizzling, someone called 2014, the first year of O2O. O2O concept is generally considered to be first proposed in 2010 by American AlexRampell, 2011 was introduced in China. The basic business logic of O2O e-commerce model is that users pay in advance online, then to the consumption offline , businesses track their marketing results in real time, thereby forming a closed-loop business services and experience of the process. And other e-commerce model is different, O2O use of "electronic market + to store consumption" mode instead of "e-market + distribution" mode. Some people think, O2O model is an upgraded version of the B2C model, more emphasis on consumer experience. At present, the concept has been the generalization of O2O, the chain involved in online and offline mode are called O2O mode.O2OPark self-organization founder Bo believes, O2O not only in online or offline, but in the interactive online and offline. Enterprises under the O2O business model that virtual and real combined, focusing on combing“fragmentation channels + personalized content”to a variety of interactive social marketing precision, and finally formed fan community through interactive, is the key of O2O.Ovid Consulting brand director Su-liang thinks, O2O model have to meet three characteristics: with a completely open platform for online and offline, with the thinking mode of the Internet to run the two platforms, user-centric. Information flow and capital flow through online implementation, business flow and service flow is offlineimplementation.2.2 Characteristics of the O2O ModeO2O mode through O2O platform connecting users and business value chain( Figure 2).1)For the user, O2O can bring them more rich and comprehensive information about business service that allows users to quickly and easily order the appropriate products and services, but also can be obtained with respect to the cable directly to the consumer at a cheaper price.2)For businesses, O2O mode reduces the dependence on the location offline merchant store , and reduces the expenditure of rent; ontinuing "Guest mood maintenance" sustained and in-depth , and then precision marketing. O2O is possible to give them more publicity and the opportunity to demonstrate, and its publicity easy to measure, and the effects can be found, each transaction can be tracked. O2O also help businesses acquire the relevant data users to better safeguard customers and develop new customers. Online booking patterns can help businesses more reasonable arrangements for management, control costs, but also help businesses get rid of dependence on a prime location, reducing rental expenses. Its discount mode is particularly suitable for the promotion of new products and new stores.3) For O2O service provider, this business model can bring them on a large scale, high viscosity of the users, help them get business resources, as well as abundant cash flow. The profit model is relatively clear, commission, advertising are common forms. On the basis of the master user data, but also provide a series of value-added services for businesses.Figure 22.3 O2O Mode Compared with Other Models2.3.1 O2O Compared with B2C, C2C and Group Buyinga. DifferencesAlthough O2O mode and B2C, C2C, all is the online payment, the difference is that goods bought through a B2C, C2C is boxed courier to consumers' hands, while O2O is that consumers buy goods and pay online, and need to go consumption offline. This is a combination of the payment mode and attract consumers for the owner. For consumers, is also a kind of new mechanism of "discovery" (table 1).Different from the value-added services and in-kind funds B2C revenue model O2O model has attracted the maximum point is, O2O model expected cash flow from the user in real life, with continuous, rigid, representing life service consumption dominance.O2O, of course, and the difference between groupon: O2O is online mall, group buying is a low discount temporary promotional (Figure 3).线下商家 用户生活 O2O 应用 实体/虚拟打通需求传递 价值传递GrouponB2CO2O 在线营销＋物流配送在线营销＋客流到店 对抗分流实体店面优化使用实体店面 现实货物销售现实现场服务 淘宝、凡客Groupon opentable 人均在线消费1000美元 人均离线消费39000美元table 1 The difference between B2C and O2O business modelFigure 3b. Similarities1) With the Internet as a platform.2) Online payment is its core.Whether B2C, C2C or O2O ,all is after the realization of consumers ’ online payment, to form a complete business form.2.3.2 The Advantage of O2O ModelO2O model makes full use of these advantages including the Internet across the region, no boundary, huge amounts of information , vast users, and fully excavating offline resources. At the same time, excavating offline resources goods and promote the trade between online users and offline commodities and service, groupon is the typical representative of O2O.O2O mode can provide with intuitive statistics of business marketing effectivenessB2C /C2CO2Oand track assessments, to avoid the unpredictability and the effects of the traditional marketing model, O2O the consumption of online orders and line combination, all of consumer behavior can be accurate statistics thus attracting more businesses come in, provide consumers with more quality products and services.3) In the service sector,O2O mode have some advantages such as cheap, convenient and discount information in time etc.4) O2O mode will broaden the development direction of e-commerce, the large-scale transition to pluralism.2.4 Four Basic Patterns of O2OO2O model has two basic implementation mode and path: Online to Offline (Online marketing and Offline experience) and Offline to Online, (Offline marketing to complete transactions Online), respectively, referred to as "online first and then offline” and “offline first and then online”. Based on this, the other two modes derived from the implementation of the modes: Online to Offline to Online (Offline to Online marketing experience, to Online trading) and Offline to Online to Offline (Offline marketing to Online transactions, and then to Offline experience), respectively, referred to as "the first line after the Offline and Online mode” and “ Online and Offline after Offline mode”.2.4.1 Online to OfflineOnline to offline, is that enterprise build up an online platform and take this platform as the basis and the entrance to turn the offline business into online marketing and trading, at this time, the online user go to the offline and to enjoy the same service experience. This platform is the foundation o2o operation, should have powerful resource transfer capability and promote the ability to interact with its online and offline. In reality, many of the local life of service companies have adopted this model. For example, Tencent Company with resources aggregation , conversion capacity and its accumulated economic base, built the o2o platform ecosystem that is the case.2.4.2 Offline to OnlineOffline to Online , is the enterprise to set up offline platform, based on the platform of offline marketing, let users enjoy the corresponding service experience, at the same time will be offline business flow into the online platform, online trading, thus to promote online interaction and form a closed loop. In this kind of o2o mode, enterprises need to build two platforms, namely the offline entity platform and online Internet platform. Its basic structure is: first open entity shop, after the self-built online mall, and realize the offline stores and online network mall synchronous operation. In reality, the use of the o2o mode the materialization of enterprises in the majority, Su Ningyun quotient o2o platform built by the ecological system is the case.2.4.3 Online to Offline to OnlineOnline to Offline to Online, is first to set a online platform to marketing ,and then allow users to enjoy the commercial stream-line service experience, and finally let the user to conduct online transactions or consumer experience. In reality, many groupon sites, electricity providers and other companies have adopted this o2o patterns, such as Jingdong Mall.2.4.4 Offline to Online to OfflineOffline to Online to Offline, first to set a offline platform to marketing ,and then commercial stream-line or third-party online platform leveraging national distribution for online transactions, and then let the user to the offline enjoy spending experience. In the o2o mode, third-party platform selected is usually readily available, influential social platforms, such as WeChat, micro Amoy, HankowThames, etc. Also can simultaneously borrow multiple third-party platform, so that you can leveraging third-party platform for drainage, in order to achieve their business goals. In reality, food, beauty, entertainment and other local life services O2O enterprises to adopt this model in the majority.Ⅲ. The Development Status of O2O Model3.1 Development Status of Foreign O2OWith groupon is swept around the world, O2O mode is more and more people are concerned. Wherein lifestyle o2o is currently on the market only generates super power business field. Many companies are beginning to layout o2o fields. Foreign o2o mode of operation more successful site uber, jhilburn, jetsetter, zaarly, getaround, trunk club and so on. O2O market in the end how much the United States data shows that "common network shopper spends about $ 1,000, if the annual income of the average American is $ 40,000, the remaining $ 39,000 to where? The answer is that most of them in local consumption, people will spend money in a coffee shop, bar, gym, restaurant, gas station, plumbers, dry cleaners and hair salons. "O2O mission is bring the effects of e-commerce into the part that over 90% of current consumption accounted . Many businesses in developed countries have entered the information modernization, extensive use of business intelligence systems, including Europe, Japan's department stores have already entered the era of business intelligence;From the point of the Qr code market around the world, the Asian development is the best. In 2010, Japan has 1200 million users, awareness is as high as 98%, Korea has reached nearly 30 million users, 90% of mobile phones with the scan code tool. Information technology, two-dimensional code technology to stimulate the rapid development of foreign O2O mode3.2 Development Status of Domestic O2OWith the emergence of current thousand regiment groupon sites failures, o2o domestic market began to pull the curtain. Each electricity supplier chiefs also began toreflect, have started the transition to intervene O2O field, Chinese e-commerce market began to emerge a number of new ventures O2O mode. Such as street library network, jelly beans network, toot fast car, ant short rent and so on.3.2.1 Market Size and User ScaleThe development prospects of the O2O mode in china is good. And the next five years will give birth to a super E-commerce like Taobao, even beyond Taobao. According to statistics, the first half of 2011, China overall e-cmmerce transactions reached 3.2 trillion yuan, total net consumption reached 473.4 billion yuan, representing an annual increase of 48.8 percent in 2010. According to iResearch predicts that by 2013, the overall scale of China's e-commerce transactions will reach 13.9 trillion yuan, an average annual compound growth rate of 42.6 percent, and the growth rate annually. Data show that, even in the most developed of the US e-commerce, AOL consumption accounts for only 8%, the proportion of consumption of the line is still as high as 92%. The proportion of China, were 3% and 97%. In the future five years the country will further enhance the GDP share of the service sector. Fully confident, O2O opened in China will be a one trillion yuan level in the market.3.2.2 Development Dilemmaa. Integrity Mechanism is not PerfectFor O2O questioned mainly from two aspects, the first is a common problem with online shopping consumption. Different from physical goods , when consumers pay in advance for the service, if the quality is lower than expected even very poor, because consumers can not "return" and can only withstand a maximum sentence of complaints made. O2O mode not only can not solve this problem, and may even intensify. This is because the traditional online shopping as well as intermediaries such as PayPal to make the transition, when the goods received well, you can apply for a refund returns, sales person has certain constraints. While o2o, it can only be carried out is to pay for consumption, to some extent it is to increase the rights of difficulty. Street library networkas the introduction of Alipay to obtain the trust of consumers.Secondly, the biggest difference with the traditional E-commerce is, o2o does not have distribution and quality of the goods, the biggest challenge comes from consumer recognition to the next line service entity. However, o2o and can not grasp the quality of the line service, only the equivalent of a third-party intermediary, to play a coordinating role in the middle. For o2o mode, the subject line is mostly under the service type of industry, and the type of service industry, there are many uncertain factors, describe the consistency of how to protect online and offline services will affect the rapid development of the most deadly factor.b. Review Mechanism is not StrictBusiness many businesses are channels one by one commissioner calling pull over, many businesses do not know how it is at first, sleepwalk to come, there is no long-term service plan, but know can bring tourists to enter, barriers to entry are low, the lack of competition between businesses.c.The lack of innovation capability, low viscosityConsumers buy mode only a O2O mode, but many sites still o2o buy mode operation in accordance with the mechanism, the lack of awareness and reform nature. Order a single platform, the service is similar, pay attention to the size of the business process, not to provide diversified services, offline and online merchant service unequal, causing consumers to lower the viscosity of the website.3.2.3 Development Strategiesa. Establish and Improve the Integrity of the MechanismFrom the perspective of the whole o2o industry development perspective, we should establish and improve the integrity of the mechanism. Buy, classification, evaluation websites have failed to resolve the problem, evaluate the class trying to solve, but if there is no actual consumption-based evaluations were doubtful. Only the establishment of a。
online to offline(O2O营销模式)
O2O营销模式(Online To Offline)O2O营销模式(Online To Offline)又称离线商务模式，是指线上营销线上购买带动线下经营和线下消费。
O2O通过打折、提供信息、服务预订等方式，把线下商店的消息推送给互联网用户，从而将他们转换为自己的线下客户，这就特别适合必须到店消费的商品和服务，比如餐饮、健身、看电影和演出、美容美发等。
O2O模式的益处在于，订单在线上产生，每笔交易可追踪，展开推广效果透明度高。
让消费者在线上选择心仪的服务再到线下享受服务。
O2O营销模式的核心是在线预付。
从表面上看，O2O的关键似乎是网络上的信息发布，因为只有互联网才能把商家信息传播得更快，更远，更广，可以瞬间聚集强大的消费能力。
但实际上，O2O的核心在于在线支付，一旦没有在线支付功能，O2O中的online不过是替他人做嫁衣罢了。
就拿团购而言，如果没有能力提供在线支付，仅凭网购后的自家统计结果去和商家要钱，结果双方无法就实际购买的人数达成精确的统一而陷入纠纷。
在线支付不仅是支付本身的完成，是某次消费得以最终形成的唯一标志，更是消费数据唯一可靠的考核标准。
尤其是对提供online服务的互联网专业公司而言，只有用户在线上完成支付，自身才可能从中获得效益，从而把准确的消费需求信息传递给offline的商业伙伴。
无论B2C，还是C2C，均是在实现消费者能够在线支付后，才形成了完整的商业形态。
而在以提供服务性消费为主，且不以广告收入为盈利模式的O2O中，在线支付更是举足轻重。
O2O模式的多元化创新工场CEO李开复在提及O2O模式时指出，“你如果不知道O2O至少知道团购，但团购只是冰山一角，只是第一步。
”眼下仍旧风靡的团购，便是让消费者在线支付购买线下的商品和服务，再到线下去享受服务。
然而，团购其实只是O2O模式中的初级商业方法，二者区别在于，O2O是网上商城，而团购是低折扣的临时性促销，对于商家来说，团购这种营销方法没有可持续性，很难变成长期的经营方法。
零售业O2O商业模式创新方案
零售业O2O商业模式创新方案第1章 O2O商业模式概述 (4)1.1 O2O商业模式的发展历程 (4)1.1.1 O2O模式的起源 (4)1.1.2 O2O模式在我国的发展 (4)1.2 零售业O2O的机遇与挑战 (4)1.2.1 机遇 (4)1.2.2 挑战 (4)1.3 国内外O2O成功案例分析 (4)1.3.1 国内案例 (4)1.3.2 国外案例 (5)第2章零售业O2O市场环境分析 (5)2.1 市场规模与增长趋势 (5)2.1.1 市场规模 (5)2.1.2 增长趋势 (5)2.2 消费者行为分析 (6)2.2.1 购物渠道 (6)2.2.2 购物偏好 (6)2.2.3 支付方式 (6)2.3 竞争态势分析 (6)2.3.1 竞争对手 (6)2.3.2 市场份额 (6)2.3.3 竞争策略 (7)第3章 O2O商业模式创新策略 (7)3.1 线上线下融合策略 (7)3.1.1 概述 (7)3.1.2 实施措施 (7)3.2 社交电商的运用 (7)3.2.1 概述 (7)3.2.2 实施措施 (7)3.3 数据驱动的个性化推荐 (7)3.3.1 概述 (8)3.3.2 实施措施 (8)第4章技术创新在O2O中的应用 (8)4.1 人工智能与大数据 (8)4.1.1 智能推荐系统 (8)4.1.2 智能客服 (8)4.1.3 供应链优化 (8)4.2 物联网与智能物流 (8)4.2.1 智能仓储 (8)4.2.2 智能配送 (9)4.2.3 智能门店 (9)4.3.1 移动支付 (9)4.3.2 区块链技术 (9)4.3.3 跨境支付与结算 (9)4.3.4 供应链金融 (9)第5章 O2O平台架构设计 (9)5.1 平台架构概述 (9)5.1.1 功能模块设计 (9)5.1.2 业务流程设计 (10)5.2 技术选型与实现 (10)5.2.1 技术选型 (10)5.2.2 技术实现 (11)5.3 数据分析与挖掘 (11)5.3.1 数据分析 (11)5.3.2 数据挖掘 (11)第6章线上线下融合的物流体系 (12)6.1 仓储与配送策略 (12)6.1.1 仓储体系构建 (12)6.1.2 配送策略优化 (12)6.2 智能物流设备应用 (12)6.2.1 自动化设备 (12)6.2.2 信息化设备 (12)6.3 供应链优化与协同 (12)6.3.1 供应链协同管理 (12)6.3.2 供应链优化策略 (13)第7章用户运营与社群营销 (13)7.1 用户画像与标签体系 (13)7.1.1 用户画像构建 (13)7.1.2 标签体系搭建 (13)7.2 精准营销策略 (13)7.2.1 个性化推荐 (14)7.2.2 场景营销 (14)7.2.3 智能营销 (14)7.3 社群营销与口碑传播 (14)7.3.1 社群建设 (14)7.3.2 社群运营 (14)7.3.3 口碑传播 (14)7.3.4 社交媒体营销 (14)第8章服务创新与客户体验 (14)8.1 多元化服务策略 (14)8.1.1 线上线下融合服务 (14)8.1.2 个性化定制服务 (14)8.1.3 价值链延伸服务 (15)8.2 客户体验优化 (15)8.2.2 实体店环境优化 (15)8.2.3 互动式体验营销 (15)8.3 售后服务与客户关系管理 (15)8.3.1 高效响应机制 (15)8.3.2 客户关系维护 (15)8.3.3 智能化客户服务 (15)第9章跨界合作与生态圈构建 (15)9.1 跨界合作模式摸索 (16)9.1.1 跨界合作的概念与意义 (16)9.1.2 零售业跨界合作的动机与目标 (16)9.1.3 零售业跨界合作的主要模式 (16)9.1.3.1 产业上下游企业间的跨界合作 (16)9.1.3.2 产业链横向企业间的跨界合作 (16)9.1.3.3 跨行业企业间的跨界合作 (16)9.1.4 跨界合作的风险与挑战 (16)9.2 产业生态圈构建 (16)9.2.1 产业生态圈的定义与特征 (16)9.2.2 零售业产业生态圈构建的原则与策略 (16)9.2.3 零售业产业生态圈的构成要素 (16)9.2.3.1 核心企业 (16)9.2.3.2 上下游企业 (16)9.2.3.3 服务平台与基础设施 (16)9.2.3.4 政策环境与市场环境 (16)9.2.4 零售业产业生态圈的运作机制 (16)9.3 合作伙伴关系管理 (16)9.3.1 合作伙伴关系管理的意义与价值 (16)9.3.2 合作伙伴选择与评估 (16)9.3.3 合作伙伴关系建立与维护 (16)9.3.4 合作伙伴关系管理的策略与措施 (16)9.3.5 合作伙伴关系管理的挑战与应对 (16)第10章风险控制与合规发展 (16)10.1 法律法规与政策环境分析 (16)10.1.1 我国零售业相关政策概述 (16)10.1.2 法律法规对O2O商业模式的影响 (17)10.2 风险识别与防范 (17)10.2.1 市场风险识别 (17)10.2.2 法律风险识别 (17)10.2.3 财务风险识别 (17)10.2.4 运营风险识别 (17)10.3 合规管理体系建设与优化 (17)10.3.1 合规管理体系构建原则 (17)10.3.2 合规管理体系构建步骤 (17)10.3.3 合规管理体系优化策略 (17)第1章 O2O商业模式概述1.1 O2O商业模式的发展历程1.1.1 O2O模式的起源O2O（Online to Offline）商业模式最早起源于美国，互联网技术的飞速发展和移动终端设备的普及，逐渐在全球范围内兴起。
O2O商业模式案例Groupon网站
业务模式；企业向客户提供什么样的价值和利益，包括品牌、
产品等。
渠道模式；企业如何向客户传递业务和价值，包括渠道倍增、
渠道集中/压缩等。
组织模式；企业如何建立先进的管理控制模型，比如建立面
向客户的组织结构，通过企业信息系统构建数字化组织等。
Groupon在本地业务的支付套件中新增了信用卡终端的选择，这 样，Groupon就将支付服务从最流行的方式拓展到了最普通的方式， 几乎覆盖了所有大大小小的商家。由于团购业务出现下降趋势， Groupon已将视线转移到了两条新的线路上：配套服务产品的销售 和订餐业务。支付套件就属于Groupon的配套产品销售业务。 Groupon推出的信用卡终端机产自Verifone公司。若商家已经配 有Verifone或Ingenico设备，就可以直接使用，否则需花150美元从 Groupon购买Verifone vx520设备，或者每个月15美元租一个。 Groupon将向商家收取1.8%的交易费以及每次刷卡15美分的手续费。
这个预设程序支付设备和Groupon的整个支付网络连通，包含了 所有来自Groupon POS机的分析数据，以及支付趋势、顶级客户、 退还金额和小费总额等数据信息的报告。此外，Groupon表示，使 用该设备的手续费和交易费是同行业里最低的，商家还可全天候 访问支付中心以获取信息。
相关事件
截止到3月中旬，Groupon应用的下载量达到了4000万，来自移 动端的流量已经接近50%，而且，一个移动客户比纯Web用户的花 费高出了50%。这也就意味着，移动用户带给Groupon已经不仅仅 是流量，而是有效收入。 7月1日消息，Groupon周一宣布推出面向高端消费者的团购频道 Groupon Reserve。从周一开始，Reserve将在亚特兰大、波士顿、 芝加哥、丹佛、洛杉矶、迈阿密、纽约、费城、旧金山以及华盛 顿等十个城市正式上线。Reserve计划在2013年底拓展至更多美国 城市以及重要的国际市场。
o2o策划方案
O2O策划方案概述O2O（Online to Offline）是指在线与线下相结合的商业模式。
O2O模式以互联网为媒介，通过线上平台吸引用户，然后将用户引流到线下实体店进行消费。
本文将提出一种O2O策划方案，旨在帮助企业更好地实施O2O模式，提升营销效果和用户粘性。
目标本策划方案的目标是提高企业的线上线下融合效果，增加线下实体店的客流量和销售额。
通过提供便捷的线上服务和优惠活动，吸引更多用户进入线下店铺，提升用户体验和忠诚度。
方案1. 优化线上平台•网站设计和用户体验改进通过改善网站的设计和用户体验，提高用户的访问粘性和转化率。
重点包括页面布局优化、响应式设计、简洁易用的导航结构、高质量的内容和商品展示等。
•引入在线预订服务提供在线预订服务，让用户在线上平台选择线下实体店的服务、日期和时间，并通过在线支付或预约方式确认预订。
•引入移动应用开发移动应用，提供方便的用户界面和操作体验，使用户可以随时随地浏览商品、查看优惠活动、预订服务等。
2. 加强线上线下互动•线上推广活动在线上平台开展推广活动，包括折扣、优惠券、限时特价等，吸引用户进入线下店铺消费。
•线下体验活动在线下店铺举办体验活动，提供免费试用、特别活动或用户互动等，增强用户对线下店铺的好感度和黏性。
•线上线下联动将线上活动和线下活动进行联动，例如线上购买后到线下领取实物，线下消费后可获得在线下店铺使用的优惠券等，增强用户对线上线下互动的积极性。
3. 数据分析和个性化推荐•用户数据分析收集用户行为数据和偏好，进行深入的数据分析，了解用户购买喜好、消费习惯等，为线上线下推广和精准营销提供数据支持。
•个性化推荐基于用户数据分析结果，通过算法推荐个性化的商品和服务，提高用户购买意愿和转化率。
4. 客户服务和用户评价•增加客户服务渠道提供多种客户服务渠道，例如在线客服、电话咨询、邮件反馈等，帮助用户解决问题和提供购物咨询。
•用户评价和反馈鼓励用户进行评价和反馈，通过用户评价了解用户对产品和服务的满意度，及时改进产品和服务质量。
O2O商业模式分析(最新)
2、市场将重回资源时代? O2O的发展历程
3、移动垂直社区会否兴起? 4、新型营销方式会否出现? 5、技术会不会由移动向云智能转变?
典型代表 高德地图
2
高德地图是国内一流的免费地图导航产品，也是基于位置的生活 服务功能最全面、信息最丰富的手机地图。
在今年的双十一中，首次实现了高德地图与天猫两者业务的直接 融合。用户可以直接登录高德地图天猫双十一专区，实时查询“身边 店”，查找附近参与双十一线下活动的品牌及商户位置，去线下商户 领取优惠折扣，体验试穿及互动的乐趣。
什么是O2O
2 基本流程
线下商家：降低了线下商家对 店铺地理位置的依赖，减少了 租金方面的支出；持续深入进 行“客情维护”，进而进行精 准营销。
消费者：O2O提供了丰富、全 面、及时的商家折扣信息，能 够快捷筛选并订购适宜的商品 或服务，且价格实惠。
O2O平台：带来大规模高黏度 的消费者，进而能争取到更多 的商家资源。本地化程度较高 的垂直网站借助O2O模式，还 能为商家提供其他增值服务。
代表案例：上海篱笆网。O2O的发展历程
优势：低成本。 缺点：对于人的依赖高,难
以复制。
3
篱笆网，创建于2002年9月，该公司致力于提供白领家庭的生活
消费指导与交易服务。经过八年的成功发展，篱笆网一跃成为国内首
典型代表 篱笆网
屈一指的家庭生活消费交易平台。
2005年，篱笆网南京站将一种全新的网络模式带到我们身边。相
汽车、母婴行业。
4.平台商家具有很强的作坊式管理、依赖于人的能力的问
题，其核心是社会化营销(打通BBS、QQ)。后者决定了该模式
需要基于已有用户数量、平台运营能力，复制难度较大。
O2O模式的发展趋势和应用场景
O2O模式的发展趋势和应用场景第一章：O2O模式的概述O2O (Online to Offline) 是一种商业模式的缩写，指的是在线线上平台（例如手机app，网站等）通过线上的方式带动线下的实体商家的销售，服务或体验，这种模式的兴起极大地推动了线下实体经济的发展，同时也增加了线上互联网企业的盈利。
第二章：O2O模式的发展趋势2.1 投入资金不断增加随着O2O模式的逐渐成熟，越来越多的互联网资本开始涌向这一领域，这些资本带来了大量的投入，以优惠券、抽奖等促销活动为载体吸引更多用户，扩大O2O平台的用户基础。
2.2 线下零售商家加入O2O模式线下零售商家也加入了O2O模式中，通过线上平台为用户提供优惠，借助线上平台的流量和社交影响力提高线下门店销售额。
2.3 服务类行业正快速崛起服务业在O2O模式下也得到了很大的发展，涵盖了如外卖、家政、洗车、私人助理等多个行业，通过线上平台，让用户可以简单、快捷地享受各种服务。
2.4 智能化趋势明显随着智能手机、物联网、云计算等技术的发展，O2O模式也逐渐实现了智能化，让用户享受更加便捷的服务，例如手机预约、语音识别等。
第三章：O2O模式的应用场景3.1 餐饮O2O模式外卖O2O模式大概是最为流行的O2O模式之一，用户通过手机app预订美食，在线支付，在一定时间内等待配送员送来美食，同时这也大大提高了餐饮业的销售额。
3.2 旅游O2O模式O2O模式在旅游业也有大量的应用，通过线上平台预订旅游产品，例如酒店、机票、旅游团等。
而且可以大幅降低中间商的利润，带来更多实惠。
3.3 生鲜O2O模式生鲜O2O模式可以保证用户能够早买早吃，生意繁忙者无需特地前往超市，只需挑选自己喜欢的食材，通过线上购买等待送货上门，极大的方便了消费者的生活。
第四章：未来趋势面对越来越多的竞争，O2O领域中，必须要不断地创新，华丽转型才能在市场竞争中立于不败之地。
未来需要加强智能化的开发，将更多的焦点放在智能技术的研发上，如人工智能、物联网，通过这些技术，O2O模式可以实现更多人性化的服务。
O2O商业模式的发展与创新
O2O商业模式的发展与创新O2O（Online to Offline）商业模式是指线上与线下相结合的商业模式，通过互联网技术将线上的服务与线下的实体店铺相结合，实现线上线下的融合互通。
随着移动互联网的快速普及，O2O商业模式逐渐兴起并得到了广泛发展。
本文将从不同角度探讨O2O商业模式的发展与创新。
一、O2O商业模式的定义与特点O2O商业模式是将线上服务与线下实体店铺相结合的商业模式。
它通过互联网技术，将线上用户引导到线下实体店铺进行消费，或者将线下实体店铺的服务通过互联网技术进行推广和预约。
O2O商业模式的特点是便捷、直观、个性化。
用户可以通过手机、电脑等电子设备，随时随地进行在线下单、预约服务等操作，同时也可以享受到线下实体店铺的真实体验。
二、O2O商业模式的发展历程O2O商业模式的发展经历了几个阶段。
起初，O2O模式主要以电商平台和线下门店相结合的形式出现，例如电商平台上提供线上下单服务，线下门店提供售后服务。
随着移动互联网技术的普及，O2O模式进一步发展，出现了各类在线预约服务、外卖配送服务等。
如今，O2O商业模式已经涵盖了多个行业领域，包括餐饮、零售、旅游、教育等，发展势头迅猛。
三、O2O商业模式的创新点在O2O商业模式中，创新点可以表现为两个方面：一是创新的业务模式，二是创新的技术手段。
创新的业务模式包括线上在线下的协同合作、用户定制化服务、精准营销策略等。
创新的技术手段包括移动互联网技术、大数据分析、人工智能等。
通过这些创新点，O2O商业模式为用户提供了更为个性化的服务体验，同时也为企业创造了更多的商机。
四、O2O商业模式的优势O2O商业模式相较于传统商业模式，具有一些明显的优势。
首先，O2O商业模式打通了线上线下的壁垒，使得消费者可以随时随地进行线上下单、预约等操作。
其次，通过在线支付和扫码付款等方式，O2O商业模式提高了支付的便捷性和安全性。
再次，O2O商业模式通过打造线上线下一体化的服务体验，提升了用户的满意度和忠诚度。
O2O商业模式及策略是什么
O2O商业模式及策略是什么O2O商业模式及策略是什么O2O”是一种新诞生的电子商务模式，是“Online2Offline”的简写，即“线上到线下”。
一、O2O商业模式的背景与目标O2O商业模式的背景是，除纯线下业务或社区外，其他业务或社区都可能有线下(Offline)及线上(Online)两块，需要将二者打通。
目前的情况是，许多企业的线上及线下业务/社区联系不紧密，甚至是割裂的，这对企业的线上及线下业务或社区发展都不利，这显然也违背了整合营销传播的思路。
实际上，线上与线下分别发挥着不同的作用，相互打通可使线下与线上资源分别发挥各自的特点，双方形成协作关系，这样更有利于企业的全面发展，进而产生更多的效益。
说到底，O2O的根本目标是为了打通线下与线上。
从具体情况看，O2O分为发展新客户及留信老客户两大阶段，两个阶段有不同的目标。
对于发展新客户阶段而言，O2O的主要目标有两类：一类是引流到线下，另一类是引流到线上。
对于留住老客户阶段而言，O2O的主要目标是为了让线下与线上相互打通，并形成能持续良性循环的闭环，让客户不断地乐于往返于线上与线下。
二、O2O的四种不同商业组合模式对于O2O的应用，有一点必须首先理清思路，即O2O面向的是同时包含线下与线下业务或社区的企业，其有四种线下线上组合模式。
第一类为“线上社区+线下消费/社区”。
这是一种必须到线下进行消费的O2O模式，线上主要是在线交流互动，并开展一定的优惠或促销活动。
这种模式适应于必须亲自到现场消费的宾馆、餐饮及其他领域。
第二类为“线上消费/社区+线下社区”。
这是一种只在线上销售的O2O模式，线上还有在线交流或开展促销作用，线下主要是面对面的交流互动或现场展示。
这种模式适应于无线下门店仅有线上网店的纯线上电商领域。
第三类为“线上消费/社区+线下消费/社区”。
这是一种线上与线下同时进行销售的O2O模式，线上、线下都有交流互动的需求，线上与线下还可以分别开展优惠或促销活动。
O2O新型商业模式
O2O新型商业模式O2O（Online to Offline）是指在线向线下的商业服务模式，通过互联网将线上用户引导到线下实体店消费。
随着互联网的快速发展，O2O模式在各个行业中得到了广泛应用，成为新型商业模式的典范之一。
本文将从O2O的定义、特点、发展趋势以及对商业模式的影响等方面，分析O2O模式的未来发展。
首先，我们来看一下O2O模式的特点。
O2O模式的核心是将线上的用户引导到线下实体店消费，这种模式实现了线上线下的融合互通。
用户可以通过互联网找到自己需要的商家或服务，并进行在线预订或线上支付。
这样一方面方便了用户，可以节省时间和精力，提高消费效率；另一方面也促进了线下实体店的发展，增加了店铺的曝光度，提高了用户流量。
其次，我们来看一下O2O模式的发展趋势。
随着移动互联网的普及和手机的智能化程度的提高，越来越多的用户习惯于使用手机进行消费。
O2O模式在移动端的应用得到了迅速的发展。
无论是外卖、打车、酒店预订，还是美容、保健、出行等服务，都可以通过手机APP进行预订和支付。
另外，随着互联网技术的不断创新，O2O模式也会越来越多地涉及到虚拟现实、增强现实等新兴技术，这将进一步提升用户的消费体验和商家的服务质量。
再次，我们来看一下O2O模式对商业模式的影响。
O2O模式的出现带来了商业模式的革新。
传统的线下实体店以门店为中心，以线下广告、促销等手段进行市场营销。
而O2O模式则以用户为中心，通过互联网进行精准的市场定位、个性化推荐和线上推广。
在O2O模式中，线下实体店不再仅仅依靠自身形象和地理位置来吸引用户，而是更注重用户的体验和感受。
这对于传统企业来说是一个挑战，需要重新调整经营思路，提升服务水平和品牌形象。
最后，我们来看一下O2O模式的未来发展。
随着5G的商用推广和云计算、人工智能等技术的不断进步，O2O模式将发展得更加多元化和智能化。
预计未来O2O模式将进一步渗透到各个行业，不仅仅局限于餐饮、零售等领域。
O2O电子商务商业模式分析
O2O电子商务商业模式分析O2O（Online to Offline）电子商务商业模式是指利用互联网技术将线上的资源与线下的服务相结合，提供给消费者更加便捷的购物体验和服务。
O2O电子商务商业模式的核心是将线上的信息、商品和服务导入线下实体经营的商家，为消费者提供线下的购物、体验和服务。
通过互联网平台，消费者可以在线上浏览商品信息、比较价格、了解商家服务、预约商品或服务等，然后前往线下的商家店面进行购买或消费。
商家通过O2O电子商务模式，可以将线上流量转化为线下的实际销售和服务，提高线下商家的客流量和营收。
O2O电子商务商业模式的好处是双赢的。
对于消费者来说，通过互联网平台可以更方便地找到所需的商品和服务，减少时间和精力的浪费；对于商家来说，可以通过互联网平台吸引更多的潜在消费者，提高品牌知名度和销售额。
1.线上线下结合：O2O电子商务商业模式是将线上的信息与线下的实际消费场景相结合，将线上的流量导入到线下的商家，使线上和线下形成良性循环。
2.多样化的服务内容：O2O电子商务商业模式不仅仅是在线上购买商品，还包括在线下预约服务、在线导航、在线支付等多样化的服务内容。
消费者可以通过互联网平台获得全方位的购物体验和服务。
3.商家推广和营销：O2O电子商务商业模式为商家提供了更多的推广和营销手段。
商家可以通过互联网平台展示商品信息、提供优惠活动、推送个性化的广告等方式吸引潜在消费者的注意力，增加客流量。
4.数据化运营：O2O电子商务商业模式将消费者的购买行为和消费习惯等数据进行收集和分析，为商家提供更准确的消费者画像和市场洞察，帮助商家进行精细化运营和决策。
5.提供便捷的支付方式：O2O电子商务商业模式通常提供多种支付方式，包括线上支付和线下支付，消费者可以根据自己的需求选择最方便的支付方式。
总结来说，O2O电子商务商业模式通过线上和线下的结合，为消费者提供更加便捷的购物体验和服务，为商家带来更多的客流量和销售机会。
O2O商业模式及发展策略(英文)
O2O Business Patterns and Developing Strategies O2O商业模式及策略Casillas J C.AbstractTo most of people, O2O (Offline to Online) it is not difficult to understand. More than a decade ago, that is, a Brick and Click formulation, actually that is the prototype of the O2O.With the further development of electricity, and in recent years, mobile Internet is beyond ordinary people imagine the pace of development, make O2O business model more rich, let more O2O mentioned. However, the majority of O2O discussion often too shallow layers. Therefore, it is necessary to understand the O2O business model, and think about effective O2O strategy.Key words: O2O business pattern; Electronic commerce; Development strategy摘要对于许多人而言，O2O（Offline to Online）并不难理解。
十几年前，即有Brick and Click的提法，其实那就是O2O的原型。
随着电商的深入发展，以及近年来移动互联网超出常人想象的发展速度，让O2O的商业模式变得更丰富，让O2O更多被提及。
o2o商业计划书
o2o商业计划书标题：O2O商业计划书一、项目背景和概述O2O（Online to Offline）是一种将线上资源和线下场景相结合的商业模式，通过互联网技术连接线上用户和线下商家，为用户提供便捷的线上服务和线下实体体验。
本商业计划书旨在构建一个O2O平台，为用户提供全方位的生活服务和便利。
二、市场分析1. 市场规模：根据相关调研数据显示，O2O市场正处于快速发展阶段，预计未来几年内将保持高速增长。
2. 用户需求：随着生活节奏加快，用户对便利的需求不断增加，希望通过O2O平台能够快速解决生活中的各种需求，节省时间和精力。
三、核心竞争优势1. 合作伙伴：与多家实体商家建立合作关系，提供多样化的商品和服务选择，吸引更多用户。
2. 便捷支付：提供多种在线支付方式，方便用户完成交易，提高用户体验。
3. 资金优势：通过引入投资和资金管理，确保运营流畅性和扩展能力。
四、盈利模式1. 广告投放：与商家进行广告合作，通过平台进行广告投放，实现收入增长。
2. 订单分成：与商家合作，按照一定比例对成交订单进行分成，获得收入。
3. 增值服务：提供增值服务如会员订阅、折扣券等，增加用户粘性，提高收入。
五、运营方案1. 平台开发：建立完善的技术团队，开发具备扩展性和稳定性的O2O平台。
2. 用户推广：加大市场推广力度，通过线上推广和线下活动吸引更多用户。
3. 商家合作：通过与优质商家建立合作关系，提供特色商品和服务，吸引用户。
4. 用户体验：通过提供便捷的用户注册和登录流程，方便用户使用平台及完成交易。
六、运营预算1. 开发费用：投入相应资金进行技术开发，确保平台的稳定运行，维护和进一步扩展。
2. 推广费用：在市场推广方面投入一定的费用，提高平台知名度和用户获取量。
3. 运营成本：包括人力、办公场地、服务器等运营必要成本。
七、风险分析1. 竞争风险：市场竞争激烈，需要不断创新和提供差异化服务。
2. 经营风险：O2O模式具有一定的运营风险，需要保持良好的资金管理和风险控制能力。
O2O商业模式和团购网站外文翻译文献
O2O商业模式和团购网站外文翻译文献(文档含中英文对照即英文原文和中文翻译)外文：Analysis of O2O Model's Development Problems and TrendAbstractFuture competition not only exists in the products and channels, but also exists in the resource integration and terminal consumers. O2O mode is new commerce model which does a deeper explore to the sales channels, and has a very good prospect. But there are certain obstacles in its development. This paper analyzes their respective advantages of two kinds of sale models under the background of electronic commerce, including online electricity sales mode and offline store sales model. Then it points out the problems that are needed to solve in the development process of O2O mode. At last, this paper analyzes the five networks needing to be built in the process of O2O model integration.Keywords：O2O Mode, Online and Offline, Mobile Commerce, Network1. IntroductionPeople who hold resources and consumers can win in this industry. Since the rise of Internet (especially the mobile Internet) and e-commerce, the Omni-Channel is oftenconsidered by the major merchants as a strategic direction of a traditional business, that puts all the "customers contact" including traditional channels based on the aid of the application of Internet and information integration as the sales opportunities and channels, in order to achieve maximum of potential traffic and purchases deal. The better model development is currently O2O mode (Online To Offline). O2O is an electronic commerce mode based on online effective interactivity. This efficient integration mode between virtual world and real world gets support and recognition from all walks of life. O2O aims to maximize the use of offline and online resource; they promote each other and depend on each other to achieve a win-win situation [1]-[4].O2O, unlike Omni-Channel's perspective of business thinking, puts more attention on the maximization of consumption value, and makes consumption cost of customer lower through building the systematic process and the consumption system; O2O realizes the transformation process from the simple vendors or manufacturers to life service providers by developing the biggest advanced technology and commercial environment.2. Analysis of Two Patterns of Online e-Commerce2.1. Advantage of Online e-Commerce ModeChina's e-commerce started late, but its development is rapid. Since the establishment of Taobao, a large number of electric business enterprises grew up, and, its online commodity trading appeared with explosive growth (Figure 1). They absorbed many small entities sellers on the platform. The reason why this online store has many sellers is mainly that the display of shop goods close to zero cost, no stock, and sellers have risk-free inventory for commodities although they have no professional experience.In a word, these sellers simply put main energy into online infrastructure, including IT system to be build, fine decoration details of online store page, team building, etc. Some sellers with vivid web design have been very successful to show their own products, and win a lot of successful online transactions.2.2. Advantage of Offline Entity Sales ModelOffline entity model whose core is the shopping experience still maintain a strong competitive advantage. While online e-commerce price has certain advantages, customers need better service in this era of giving priority to customer demand, and not just the low price. The development of e-commerce is limited after all. Entity industry cannot be replaced at all by service industry anyway. Especially the new electronic products, have taken the customer experience as its tenet to retain customers only through better service experience. E-commerce in its business essence is difficult to achieve good service, which is the one important reason why entity industry cannot be replaced at the moment.So the advantages and disadvantages are summed up as follows: (Table 1).2.3. The Development Trend of Online and Offline IntegrationAs the e-commerce still warming trend in 2014, more and more consumers begin to turn to offline store, online flagship store, or to buy goods in e-commerce platform or mobile client through related e-commerce sites query. Whether e-commerce or no e-commerce, both within the Taobao and out of Taobao, only the basic daily IP traffic operating sites have or daily UV, they have basic business value. The growing number of Internet users reflects the growth of the whole flow supply, and the growth of the e-commerce group is a form of traffic demand growth. Obviously, the customer traffic supply falls short of demand on the background of the growth of absolute number of netizen in Internet has slowed, but the absolute number of electric business absolutely continue to surge. The client drive is becoming economic main body, the customer traffic flow and direction become new power to drive the development of new commodity supply chain, and this kind of power will trigger a new business model, which called O2O and mobile e-commerce business integration model.There is no denying that, the entity industry still gives a support of our country economic artery. So if they want to have strong competitiveness in such economic trends, they should not only build their own trading system (including the construction of the platform, products promotion, store layout, etc.) in the field of e-commerce platform, but also cooperate between online and offline, balance layout of goods distribution online and offline, and balance the relationship between the formand sales price so that realize complement each other, promote each other, and then build online and offline integration business model.For example, has transformed successfully into O2O mode about online and offline double fusion. Compared with the traditional shopping mode, O2O shopping mode fuse online and offline, and gets through the data between online and offline member, payment and after sales, logistics, etc. Make online be trading platform to offline stores. Online obtain consumers and then drainage to offline. Consumers can screen services online, and also clinch a deal by online settlement. Offline can not only provide consumers with display, experience, and other functions, but also can be logistics distribution site.3. The Research of Realize Online Integrated Problem3.1. The Layout of the O2O Need to Secure the Support of Traditional Enterprise Decision-MakersOffline guide to online need the support of policy makers. From the intuitive level, we can discover that O2O destroyed the traditional enterprise solid mode and organization system, as well as the traditional sales channels. It is difficult to change the traditional thinking, and it is also difficult to gain support and decision makers to make policymakers understand the profit pattern of O2O. Offline guide to online, for example, the lost is in the interests of the entity shop, where the entrepreneur's enthusiasm is, how to bring offline sales to online, all these need time to be proved, and how to get understanding and recognition from decision-makers.3.2. How to Change User Flow Leaded by Consumption HabitsHow online bring traffic and sales to the offline. From the point of practice, there is a big piece of no coincidence degree between online and offline consumers. Consumers may be more willing to spend a certain amount of money on a physical store than to place an order online. Because of their traditional consumption idea, they would feel more ease if they purchase in a physical store when they need to buy merchandise of big value and good quality, it is the most obvious when they use commodity in the home especially. To persuade and guide the consumer's process ,either from the perspective of the commodity prices, the emotional care, or to move con- sumers fromthe humanistic spirit, e-commerce conversion rate will be made by customer perception of value and price upside down and secondary experience to decide except the drainage technique .Traditional stores, the business process is a process of "turning a visitor into a customer, turning the customer into the regular, making familiars VIP member", the cumulative members process is so slow. In the face of today's e-commerce, more and more consumers choose online shopping. However, Customers who purchase online can't experience the entity shop service of face to face, customers who purchase offline can't enjoy novelty online discount. Whether online or offline, the number of membership is increasing continuously and losing at the same time.Such as Starbucks, who gave up online group-buying for that there is no customer loyalty. Starbucks choose cooperation with the third-party payment, per one hundred electronic payments in the United States and Canada, have one payment from Starbucks, while in China' stores, per ten consumptions, there is one from a cash card.3.3. The Difference between Online and OfflineIt's not only to do some diversion, but how to make difference. Because online provided actually is a kind of service that cannot experience offline. It includes appreciate and cognition early to the new products, the balance of the price differential, indifference of channels.Any e-commerce are unable to get rid of disturbance that comes from these three factors, as follows, percent conversion, per customer transaction, and passenger flow cost (AD). The percent conversion is one of the most important factors. The factors affecting the conversion can be summed up in the degree of inversion in value and price, which is called popularly "cost performance". As e-commerce business, anything they do is making high cost-effective for consumers, high cost performance is the key to impress consumers, in addition, in order to improve cost-effective, it also needs precision flow and high quality. Because the goods' value is the largest reflect for people in need. How to create a perfect, efficient supply chain logistics system to control the cost in order to reduce the cost or increase profits, how to use the collected data to understand the consumer psychology, how to show consumer goods value andconvince consumers with details page and advertising material, and then to enhance the brand value. All these are the issues to consider.Ikea don't sell things online firmly, which is different from Suning. If it can directly buy Ikea products on the Internet rather than go to the store, the customers will don't have the strong brand feeling of shopping experience anymore.3.4. The Insufficiency of O2O Model in Logistics, Inventory and Supply Chain Management of CongenitalFirst, O2O mode can't improve the delivery service and commodity experience, unable to solve the problem of user trust; Second, O2O mode need high requirement of line strength and the degree of localization; Third, O2O mode emphasizes only paying online and offline experiences, lack of a clear concept of the fresh market positioning, market demand, quality assurance, and user consumption habits.4. The Analysis of Development Pattern of O2O e-Commerce Integration in the Age of the InternetO2O e-commerce integration pattern needs to establish and improve integration mode which including the physical network, service network, logistics network, data network and mobile network. How to build the five networks, this paper analyzes as follows:4.1. Physical NetworksThere are two forms of the physical network. One is represented by Haier's offline store mode; the other is virtual nationwide layout experience mode which is called Heike convenience store. Offline entity stores can be layout on a national scale. Entity network needs entity business's operation to be digital transformation and experience, including terminal entity equipment of digital (such as virtual fitting), digital marketing (LED interaction), mobile payment (QR code or NFC payments), independent service (independent checkout), CRM management (No card member, Customize privilege), commodity information (electronic price tag) etc.4.2. Service NetworkService network is a service auxiliary system by means of physical network and mobile network. It offers both social communication and relationship maintenance,information transmission (using the micro letter, weibo and other social tools), serve the customer experience, complaint response, etc.; It also provide entity process services of online consumption and the rights, including online order (online buying), service experience (go to the store or pick up the goods), marketing return (discount stores), making an appointment (offline payment) and so on.4.3. Logistics NetworkThe construction of logistics network is based on the user's individualized demand. Integrate highly and cultivate deeply four networks consisting of the Internet, logistics network, service network, the marketing network, to construct competitive advantage driven by the user experience in the whole process formed by combination of emptiness and reality. By building the country network and the provinces and cities radiation network, to make the customer experience the advantage of great distribution services through resources integration. The logistics network needs the national inventory synchronization, as well as increase or decrease inventory keep seamless synchronization. There is a core that O2O sector needs to have a virtual warehouse, including the national all items online data, and can realize inventory synchronization. On the basis of these, it just can have the synchronization of logistics system. Because most of the enterprises regard regional synchronous growth as the core, any transaction can be delivered by the area branch warehouse. The efficiency of logistics will be the fastest the most direct. Logistics network eventually solve a problem: one is the efficiency, the second is cost, the third is experience.4.4. Data NetworkIn the process of the realization of the O2O, data network provide a powerful background analysis and calculation system. The entire industry from consumers order to the brand, from brands to raw materials, from raw materials to all links, use data to get through all the industrial chain, so the efficiency changed thoroughly previous production status. Through Data mining of the O2O e-commerce users, including data collection, data preparation, data conversion, data extraction, data mining, mining using and other process are used to analyze the characteristics of user groups, and then analyze users' personal characteristics, gain valuable knowledge, inorder to gain business value.Data help do a better understand of the need of customers, online users get in to the mall through micro letter or other mobile platforms. They obtain the data about user's age, gender, usual spending habits through marketing encouraging and technical means. According to the above several basic dimensions, they can determine the user's consumption habits to do the precise marketing effectively. In this part, the above e-commerce companies have no essential difference. The mobile Internet has a very good function, such as LBS positioning. Through technical and marketing incentives, encourage users to share their address. When the addresses are accumulated enough, it can paint basically specific consumer groups' area of the street about some company, and the data can be directly transferred to offline stores to provide support. The mobile e-commerce data already is not only convenient for online marketing, but also has effected offline real decisions.4.5. Mobile NetworksThe popularity of smart phones, and the younger trend of use age of shopping software, as well as each big e-commerce enterprise promote actively in the mobile client, make Chinese users' habits of mobile shopping be formed gradually. With the more and more use of 3G network and more and more Wifi free places provided, integration model of online, offline and mobile e-commerce has a rapid growing environment (Figure 3). Under the influence of the Internet thought, O2O model is currently the latest marketing model. This model combines offline business opportunities and the Internet, make Internet become offline trading desk. Especially the emergence of QR code, becomes the key to mobile operators who enter the mobile Internet and layout the future O2O e-commerce.The instant communication tool in the top of list, combine online services with applications to improve greatly the user viscosity, and platform barriers to competition has been formed. By moving the versatility business to the same platform, it can achieve real-time order, inquiry, information push actively, membership management and that the omni-directional mobile self-service. Customers can also use micro letter, companies Alipay to complete the payment, to avoid the trouble of change. In order torealize the integration, e-commerce companies should achieve information sharing, including mobile devices of the client and the real network, service network, logistics network and data network. It requests the construction of the mobile phone network security mechanism, and the development and maintenance of software security can achieve more rigorous and more generalization.4.6. Case AnalysisHaier Riri shun, as the first Internet brand whose value is billions of, integrate advantages of virtual network (e-business platform), physical network, logistics network and service network, provides one-stop shopping experience for consumers, also provides users with the household design of online, interactive experience, personality of product customization, synchronization and so on. Riri shun arranges itself in creating O2O four network advantages, specific as follows: (Figure 4).5. ConclusionO2O is upgraded from e-commerce to the business of electronic. It also brings upgrade that electronic commerce department plays a role in organization management department (Figure 5). The integration of online, offline and mobile electronic commerce ensures a series of products sales and service through the complete supply chain system, at the same time, to satisfy the consumers demand in goods, services, experience, price, etc. On the one hand, consumers can enjoy the goods store experience and human services; on the other hand, they can be able to use mobile client to surf the Internet anytime and anywhere to pick a variety of products, or they choose goods and place an order in the stores, and then pick up by customer themselves. The dual experience online and offline, and convenience provided by mobile client for the consumer, reduce greatly the risk of shopping, at the same time, also save shopping time and improve the efficiency of the clinch a deal and turnover. These successful trading models become free advertising to customers who will buy goods next time and to promote surrounding community marketing. The way, offline promotion and online deals, has gradually influenced the secondary consumption habits of customers.译文：O2O模式发展存在的问题及趋势分析摘要随着近年来团购网站的兴起和发展，人们已经开始接触了O2O 模式的电子商务，而且这一模式正在被人们逐步认识和接受。
020新商业模式
020新商业模式什么是020新商业模式?020商业模式有哪些概念?店铺把整理好的020新商业模式分享给大家，欢迎阅读，仅供参考哦!020模式O2O营销模式(英语：Online to Offline)，又称离线商务模式，是指线上营销线上购买带动线下经营和线下消费。
O2O通过打折、提供信息、服务预订等方式，把线下商店的消息推送给互联网用户，从而将他们转换为自己的线下客户，这就特别适合必须到店消费的商品和服务，比如餐饮、健身、看电影和演出、美容美发等。
获取更丰富、全面的商家及其服务的内容信息。
更加便捷的向商家在线咨询并进行预售。
能够获得更多的宣传、展示机会吸引更多新客户到店消费。
O2O的优势在于把网上和网下的优势完美结合。
通过网购导购机，把互联网与地面店完美对接，实现互联网落地。
让消费者在享受线上优惠价格的同时，又可享受线下贴身的服务。
同时，O2O模式还可实现不同商家的联盟。
020模式 - 营销特点三个特点：1、交易是在线上进行的。
2、消费服务是在线下进行。
3、营销效果是可监测的。
对用户而言①获取更丰富、全面的商家及其服务的内容信息。
②更加便捷的向商家在线咨询并进行预售。
③获得相比线下直接消费较为便宜的价格。
对商家而言①能够获得更多的宣传、展示机会吸引更多新客户到店消费。
②推广效果可查、每笔交易可跟踪。
③掌握用户数据，大大提升对老客户的维护与营销效果。
④通过用户的沟通、释疑更好了解用户心理。
⑤通过在线有效预订等方式、合理安排经营节约成本。
⑥对拉动新品、新店的消费更加快捷。
⑦降低线下实体对黄金地段旺铺的依赖，大大减少租金支出。
对平台而言①与用户日常生活息息相关，并能给用户带来便捷、优惠、消费保障等作用，能吸引大量高粘性用户。
②对商家有强大的推广作用及其可衡量的推广效果，可吸引大量线下生活服务商家加入。
③数倍于C2C、B2C的现金流。
④巨大的广告收入空间及形成规模后更多的盈利模式。
020模式 - 营销原则1)营销必须靠自己;2)跟用户使用同样的在线工具;3)内容营销强于广告;4)服务也是营销环节;5)服务的结束并非营销终点;6)客户讲故事更有说服力，7)激发客户分享;8)在线营销就是互动;9)信任比价格重要;10)拉到线下是关键环节。
电商O2O模式的发展与商业模式创新
电商O2O模式的发展与商业模式创新随着互联网技术的不断发展，线上购物已经成为了当代年轻人主要的工作和消费方式之一。
但是细心的观察会发现，线上购物存在购买过程不便、无法亲身试穿等诸多不足，为消费者的购物体验带来了不便。
为了解决这一问题，电商O2O模式应运而生。
O2O（Online To Offline）即线上到线下，是指把互联网与现实世界商业活动相结合的商业模式。
对于电商企业来说，O2O既可以促进线上业务的发展，也可以提高用户的线下购物体验。
同时，O2O也可以提高商家的线下销售，并激励线下消费者增加线上消费。
因此可以说，O2O模式的发展不仅能够为消费者提供更好的购物体验，亦能帮助企业拓展线下市场和提升品牌价值。
首先，O2O可以大大提升购物体验。
O2O让消费者通过网络挑选商品，并提供就近门店、包邮等服务，让消费者即便不出门也能享受线下的品牌购物体验。
而对于线下门店来说，O2O会让让消费者更加方便地了解品牌的新品、优惠、促销等信息，并能即时购买。
同时，O2O也为线下实现了一条优质的引流渠道。
随着O2O模式的发展，消费者购物体验的亲近感和获得感会得到更好的提高。
其次，O2O模式还能帮助品牌企业提升品牌形象。
通过O2O 模式，品牌企业能够为消费者提供更便利、更快速、更周到的服务体验，让消费者对企业产生好感，从而进一步提升品牌形象。
同时，O2O还可以针对不同的消费群体，提供不同种类的服务，更好地满足不同人群的需求。
最后，O2O模式也为企业提高销售额带来了实实在在的效益。
通过利用O2O模式，品牌企业可以把线上的资源转化为线下的销售和用户，增加线下销售的收入。
同时，O2O也能提高线上消费的频率，从而进一步增加销售额。
此外，O2O模式也可以帮助企业更精准地进行用户营销和推广活动，提高用户的重复购买率和复购频率。
综上所述，O2O模式的发展对于电商企业来说是一个很好的机会。
虽然O2O模式需要企业在线上和线下两个方面都进行全面投入，但是企业在这个过程中所获得的品牌效应和销售额都是值得的。
互联网时代的O2O模式与商业模式创新
互联网时代的O2O模式与商业模式创新一、O2O模式的定义与发展互联网时代，O2O（Online to Offline）模式成为了商业模式的热门话题。
O2O模式是一种将线下实体店与互联网连接起来的商业模式，线上推广，线下销售，有效解决了品牌推广和实际销售之间的问题。
随着智能手机的普及和移动支付的发展，O2O模式得到了越来越多的机会和发展空间。
同时，传统零售行业面临的挑战也让更多企业注重了O2O模式的创新。
O2O模式的兴起，最早可以追溯到美团的推出。
自2012年以来，O2O模式在中国迅速发展。
目前，O2O模式主要涉及到餐饮、旅游、家政、美容、健身等服务行业，在这些领域，O2O模式的创新与应用不断丰富和完善，越来越受到消费者的欢迎。
二、O2O模式的商业模式创新O2O模式商业模式的创新主要包括以下方面：1. 消费者数据挖掘在O2O模式下，线上线下的交互带来了海量的消费者数据。
通过大数据分析，企业可以更好地理解消费者的需求和行为，为企业的营销活动和产品设计提供有力支撑。
2. 商业化运营O2O模式的商业化运营主要包括利用线上的广告平台、分发平台、搜索引擎等推广渠道，为线下的实体店提供广告投放和精准营销策略。
3. 移动支付移动支付是O2O模式发展过程中至关重要的一环，通过移动支付，让线上用户可以快速、便捷地支付线下实体店。
同时，移动支付也为消费者的消费行为提供了更便利的操作体验。
三、O2O模式的应用案例1. 美团打车美团打车利用美团已经成熟的O2O模式和广大用户群体，将打车业务与美团外卖、美团酒店等线上服务结合。
同时，在在线支付、车辆定位等方面也针对性地进行优化。
这款应用的上线，大大提高了用户的出行效率和体验，极大满足了用户的需求和期望。
2. 滴滴出行滴滴出行同样也是一款利用了O2O模式的成熟应用。
在滴滴出行的模式中，用户可以通过手机订车、支付费用，实现了出行的快速便捷，也为传统出租车行业注入了新的血液。
实现线上预约和线下服务的精准对接，让出行变得更加智能化、个性化。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
O2O Business Patterns and Developing Strategies O2O商业模式及策略Casillas J C.AbstractTo most of people, O2O (Offline to Online) it is not difficult to understand. More than a decade ago, that is, a Brick and Click formulation, actually that is the prototype of the O2O.With the further development of electricity, and in recent years, mobile Internet is beyond ordinary people imagine the pace of development, make O2O business model more rich, let more O2O mentioned. However, the majority of O2O discussion often too shallow layers. Therefore, it is necessary to understand the O2O business model, and think about effective O2O strategy.Key words: O2O business pattern; Electronic commerce; Development strategy摘要对于许多人而言，O2O（Offline to Online）并不难理解。
十几年前，即有Brick and Click的提法，其实那就是O2O的原型。
随着电商的深入发展，以及近年来移动互联网超出常人想象的发展速度，让O2O的商业模式变得更丰富，让O2O更多被提及。
然而，目前多数的O2O讨论常流于浅层次。
为此，有必要深入理解当今O2O商业模式，并思考有效的O2O策略。
关键词：O2O 商业模式；电子商务；发展策略1 IntroductionO2O mainly depending on the degree of active network goods to complete the construction of the actual goods store, carry, people can choose their own goods at home at any time and complete the related transactions, then can enjoy the activities of the entity stores offer directly. The basic existing way is to use a discount, sales information and service standard of complete online business structure transformation. This is like is the center of the network as offline trading platform, the shop which can be realized using this channel, assures the consumer also dispense with the trouble that the entity shop and the goods directly to screening, this convenient service process started by most Internet users, and promote its has been towards larger scale expansion and development.1 引言O2O 主要是根据网络商品的活跃程度完成实际商品店的建设、搬运，人们随时可以在家挑选自己喜欢的商品并完成相关交易，之后便可直接享受到实体商店提供的活动优惠。
其基本存在方式就是利用打折、销售情况信息和服务标准等完成商务结构线上改造。
这就好比是将网络作为线下交易的中心平台，商店既可以利用这种渠道实现揽客，消费者也免去了到实体店的麻烦并能直接进行商品筛选，这种方便的服务流程开始受到大多数网民的追捧，并促进其一直朝着更大的规模扩建和发展。
2 The background and objectives of O2OIs the background of the O2O business model, in addition to pure Offline business or community, other business or community may have Offline (Offline) and Online (Online) two pieces, need to get through. Current situation is that many businesses online and offline business/community contact closely, even fragmented, online and offline business or community to enterprises' development is adverse, it also clearly against the idea of integrated marketing communications. In fact, online and offline play a different role respectively, through each other can make offline and online resources play to their respective characteristics, respectively, the two sides form partnerships, so more conducive to the comprehensive development of the enterprise, to produce more benefits. In the end of the O2O fundamental goal is to get through offline and online. From the concrete situation, O2O is divided into the development of new customers and retaining old customers two stage, two stages have different goals. For the new customer development stage, the main target of the O2O has two kinds: one kind is drainage to offline, another kind is the drainage to online. For retaining old customers stage, O2O's main goal is to let the offline and online through each other, and form can continue to a virtuous cycle of the closed loop, let the customer constantly shuttling between online and offline.O2O combination of four different business model for the application of the O2O, one thing must first clear train of thought, namely the O2O are contain both online and offline business or community enterprise, its have four kinds of offline online portfolio model.2 O2O商业模式的背景与目标O2O商业模式的背景是，除纯线下业务或社区外，其他业务或社区都可能有线下（Offline）及线上（Online）两块，需要将二者打通。
目前情况是许多企业的线上及线下业务/社区联系不紧密，甚至是割裂的，这对企业的线上及线下业务或社区发展都不利，这显然也违背了整合营销传播的思路。
实际上，线上与线下分别发挥着不同的作用，相互打通可使线下与线上资源分别发挥各自的特点，双方形成协作关系，这样更有利于企业的全面发展，进而产生更多的效益。
说到底O2O的根本目标是为了打通线下与线上。
从具体情况看，O2O分为发展新客户及留住老客户两大阶段，两个阶段有不同的目标。
对于发展新客户阶段而言，O2O的主要目标有两类：一类是引流到线下，另一类是引流到线上。
对于留住老客户阶段而言，O2O的主要目标是为了让线下与线上相互打通，并形成能持续良性循环的闭环，让客户不断地乐于往返于线上与线下。
O2O的四种不同商业组合模式对于O2O的应用，有一点必须首先理清思路，即O2O面向的是同时包含线上与线下业务或社区的企业，其有四种线下线上组合模式。
First, there is "online + offline consumption/community".This is a must to offline consumption O2O mode, online mainly online interactions, and conduct some discount or promotional activities. This model adapted to the consumption must personally to the scene of hotel, catering and other fields.第一类为“线上社区+线下消费/社区”。