快递企业市场竞争战略外文文献翻译

文献出处: Navistar T. The research of express enterprise competition strategy [J]. Sloan Management Review, 2016, 12(3):41-50.

原文

The research of express enterprise competition strategy

Navistar T

Abstract

This paper takes the German AE express company as the case study. Firstly, express industry is analyzed, and then expounds the trend of the development of industry, then the AE express company made a detailed analysis of the foreign small and medium-sized express enterprises provide beneficial reference for competitive strategy.

Keywords: Express delivery, Express delivery market, Competitive strategy

1 Overview of the express industry

Express "refers to the logistics enterprise with its own independent network, or in the form of consortium, each using their network, the user files or entrusted by the package, fast and safely from the sender to the recipient's door to door transportation mode. Delivery in time and delivery quality differs from other modes of transportation; the efficiency of it is to build on the basis of perfect network. Express industry is the fastest speed transport documents or between the sender and recipient in package industry. The nature and the mode of transportation and the general air cargo service basic consistent, but extend and expand the air transport service, express industry in transport, express delivery service form the most quick and thoughtful. Express the owner should have the following features:

Economic adaptability

The development of modern express industry is closely combined with the development of world economy. With the accelerating process of global economic integration, international domestic trade activities accelerate active. Due to the production and business operation activities of high efficiency and fast rhythm, time value is very important. A large number of samples, files, documents need to pass quickly, it offers a wide range of opportunities to express industry; But with the development of science and technology, a large number of high technology content, small volume, high value products also provide the source for the express industry.

Immediacy

The basic characteristics of express service mainly reflected in the fast and flexible. So must have a long distance transport rapid transport and distribution, distribution, delivery, etc. Big express companies themselves have a certain number of aircraft, and most of the Courier company has its own freight cars. In addition to transportation, express delivery company in the supply of goods distribution center, especially the central regions of the company's business, you need to set up distribution control center, equipped with warehouse, computer center, control and command center and other facilities.

Network

Express industry provide door to door service, so you must receive customer information timely and accurately, quickly handle documents, all-the-way tracking system for the delivery of goods or documents. Realize the function of guarantee is the advanced computer network, advanced communications network, and can meet the demand of all kinds of personalized, special Courier service of hardware and software. At present most of the Courier company can do to a file and tracking in the whole process of the parcel. Users only need to log in the website, enter the waybill number, you can track the all the information of the goods.

Excellent service function

Form as a result of the express delivery service is a table to table, door to door; it needs to express the all-the-way tracking, customer want to be able to real-time query Courier, so the Courier Company must be on the basis of quality service to retain customers.

2 Development trend of express industry

2.1 Cut or eliminate postal franchise

In the late 70 s the United States has reform in the field of civil aviation and post in a breakthrough, cancelled the passenger and cargo airlines operating in 1978 and the limitation of the pricing, suspended in 1979 postal franchise to especially urgent letters, to allow the private Courier service providers "to" the next day the letter Posting and delivering services, suspended in 1986 to the international postal mail of the franchise. In 1993 Sweden became the first abolish postal specializes in European countries. Later, Russia, New Zealand, the Netherlands and abolishing the postal specializes in. Starting in 1995, Germany and countries around the world allow their private mail company, operating all postal business letters. In addition, the developing countries such as India, Kenya and narrowed the scope of postal specializes.