雅思大作文广告类句观点总结
雅思大作文广告类句观点总结
雅思大作文广告类句看法总结Advertising广告类Positives of Advertising广告的长处Advertising is a key part of modern need to tell customers about their inform us about the choices we have.广告是现代商业的重要构成部分。
企业需要告诉花费者他们的产品。
广告告诉我们有哪些选择。
Advertising is a creative industry that employs many people.广告是一个创业家产，吸纳了好多就业。
People enjoy advertising we would have less choice.人们喜爱广告。
.没有广告，我们的选择极少。
Without advertising there would be higher unemployment.没有广告会有更高的失业率。
Advertising is a form of modern art.广告是现代艺术的一种形式。
Negatives of Advertising广告的弊端Advertising manipulates aims to persuade people that buying a product will makethem happier.广告操控着人们。
它的目标是说服人们去购置产品让他们快乐。
Advertisers focus on selling a brand are encouraged to associate certain brands witha higher status.广告重在售卖一种品牌印象。
我们会不自觉的将一些品牌与社会地位关系在一同。
They use glamorous，successful people.他们使用迷人的，成功的人（作为形象代言）。
雅思写作高分观点之广告话题
雅思写作高分观点之广告话题复习雅思写作时，总有同学各种搜肠刮肚的想观点。
但无奈脑中空空，没有思维观点意识。
面对雅思作文题目总是不知道该写什么。
到了考场更是如此，时间短内容多，观点还没想成熟就要写出来，这样的作文论点如何才能立住脚。
今天，为大家分享关于广告类话题的高分观点。
Do advertisements play a positive or negative role in our society?Arguments1. Advertisements provide the most direct comprehensive and detailed information. We get to know about household goods from advertisements.2. Advertising itself is a business that has provided a great number of jobs.3. With advertisements, people save a lot of time in shopping, looking for jobs, etc.4. Daily life needs advertisements because the main function of advertising is to disseminate information on commodities, services, culture, employment, student enrolment and even marriage.5. A cheerful, witty advertisement makes such a difference to a drab wall ora newspaper full of news of calamities.6. Without advertisements, newspapers, commercial radios and television companies could not survive.7. You can find a job or rent an apartment, buy or sell a house, etc. by way of advertising.8. Advertising is a process of artistic creation.9. Advertising creates mass markets. Without advertisements, manufacturers may find it difficult to sell their products.10. Advertising helps stabilize industry and employment, improves quality, and, by competition, helps keep prices within bounds.Counter-arguments1. Advertisements are imposed upon a captive audience: e.g. on television.2. Advertisements on TV are a nuisance: they interrupt television progranunes at a shocking frequency.3. Consumers have to pay more for the goods owing to the advertising expenses: high prices are maintained by such artificial means.4. Advertisements are simply misleading and cheating. They are filled with flowery phrases and empty promises.5. Fake advertising cheats consumers and, in some serious cases, threatens gullible people's lives.6. Advertisers are inconsiderate to the public. What they care about is making money.7. Advertisements are not based on the quality of the goods, but on the principle that if one keeps talking about the same thing long enough, eventually people will pay attention to it.8. Advertisements are an insidious form of brainwashing, using the same techniques, like slogans, catchphrases, etc.9. Some advertising is offensive: it appeals to base instincts.10. Advertising cheapens the quality of life: most ads are in poor taste.。
广告的利弊雅思作文精讲
广告的利弊雅思作文精讲我们当今的生活里充斥着各种各样的广告，你觉得它有那些利弊呢？下面小编给大家带来广告的利弊雅思作文精讲。
前考官雅思写作大作文范文汇总：广告的利弊题目：Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?范文：It is true that we are increasingly surrounded by advertising by companies that want to sell us their products. To some extent I agree that advertising has an impact on sales, but I would also argue that we do need most of the goods that we buy.Advertisements can certainly tempt people to buy products that they might not otherwise want. A good example could be the mobile phone. Every year people can be seen queuing to buy the latest models, even when they already have a perfectly good phone that does not need replacing. Perhaps it is the influence of marketing that leads us to make these kinds of decisions; we want to stay up-to-date with the latest fashions or own the newest high-status device. The high sales of the iPhone seem to support this idea.On the other hand, I believe that most people do not buy products because of the advertising alone. There are other good reasons why we make these choices, and there must be some kind of need before a person makes a purchase. New versions of products almost always have improved features that buyers may want. A new car, for example, may have greatly improved safety features, or it may be more economical to run, or it may polluteless. A new phone may allow the user to communicate more quickly or effectively, thus enhancing their quality of life.In conclusion, while advertising obviously influences our buying behaviour, I do not agree that people make decisions that go against their real needs.(261 words)雅思写作常见话题及范文之广告的利与弊雅思写作常见话题：Today consumers are facing an increasing amount of advertising from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them?雅思写作常见话题讲解：此类雅思写作题目是典型的blended essay的写法，开头结尾相对容易，body paragraphs分为两段展开，按照雅思写作题目提问的先后顺序：首先，第一问可以写广告所带来的诸多benefits，比如：广告让我们更加清晰了解产品特点getting a better understanding of how the products work;成为大多数企业的收入来源sources of revenue;部分广告向人们宣传健康生活方式，让人们生活更加幸福快乐more contented。
雅思大作文广告类句观点总结[五篇]
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雅思大作文广告类句观点总结[五篇]第一篇：雅思大作文广告类句观点总结最权威的国际教育服务平台雅思大作文广告类句观点总结Advertising 广告类Positives of Advertising 广告的优点Advertising is a key part of modern panies need to tell customers about their products.Advertisements inform us about the choices we have.广告是现代商业的重要组成部分。
公司需要告诉消费者他们的产品。
广告告诉我们有哪些选择。
Advertising is a creative industry that employs many people.广告是一个创业产业，吸纳了很多就业。
People enjoy adverts.Without advertising we would have less choice.人们喜欢广告。
.没有广告，我们的选择很少。
Without advertising there would be higher unemployment.没有广告会有更高的失业率。
Advertising is a form of modern art.广告是现代艺术的一种形式。
Negatives of Advertising 广告的缺点最权威的国际教育服务平台Advertising manipulates people.It aims to persuade people that buying a product will make them happier.广告操纵着人们。
它的目标是说服人们去购买产品让他们高兴。
Advertisers focus on selling a brand image.We are encouraged to associate certain brands with a higher status.广告重在售卖一种品牌印象。
雅思大作文新闻媒体类话题范文--广告是否让人们变得一样
雅思大作文新闻媒体类话题范文--广告是否让人们变得一样Advertisements discourage us from being different individuals and make us become what they want us to be and look the same. Do you agree or disagree?广告阻止我们成为不同的个体，使我们成为他们想要我们成为的样子，看起来都一样。
你同意或不同意吗?思路解析：1. 广告让人们变得个性化。
举例，大量的广告标语，如“唯一的”，“特别的”，“最好的”，“不一样的”，都是在暗示人们去购买那些不那么大众化的产品来突出自我。
2. 但是，广告的基本功能却是帮助大公司垄断市场。
举例，投入巨资打造的闪亮广告能不断巩固那些大品牌在大众中的形象，这吸引了越来越多的人来购买同样的产品。
相反，那些小公司却因为缺乏资金做广告而陷入破产边缘。
最终，整个市场会被单一品牌垄断。
3. 广告的另外一个作用是制造流行趋势，这刺激了人们对同一个时尚进行盲目的购买。
举例，在大厂商的广告诱惑之下，很多的人们总是购买同一个著名品牌的衣服，鞋子，包包，这让她们的外表缺乏区别。
参考范文：Nowadays, the overwhelming influence of advertisements on media has made too many controversial social issues. Some people argue that advertisements make the audience have the similar look by driving them to buy products of the same brand. Personally, I fundamentally agree with this assertion, and my reasons will be explored as below. Admittedly, the literal intention of advertisements is to sharpen the concept of individualism. For the purpose of distinguishing brand names, slogans and testimonials in advertisement are always full of very personalized words, including "new", "innovation", "uniqueness", "revolution", "the best", "the only", "the first". It is clear that corevalues of these words bring people a motivation to change, and a desire to try something distinctive. Consequently, the gap between people can be broadened, because any individual is stimulated by advertisements to express their personalities by buy different items, instead of following common tastes.However, when considering practical effects of advertisements on the society, I strongly believe they play a role of depersonalizing the audience, and the first reason is that commercials are the key tool for big companies to monopolize the market. One hand, many big companies invest billions of dollars annually in making fascinating and prepossessing advertisements to attract the public, which consistently maintains the loyalty of patrons, and cultivate good impressions of potential customers on their brands. On the other hand, small companies have too limited financial ability to afford these costly publicity campaigns, so that their names and influences continue to fade and lose consumer groups. That is to say, advertisements, an expensive privilege only for rich and big companies, help these companies exclusively occupy the market, as well as reducing the diversity of brands. In this situation, people definitely look the same, because they have no other options but buy the same-brand food, clothes and devices produced by a dominating company.Another reason supporting this assertion lies on the fact that exposure to advertisements standardizes thoughts and tastes among audiences, especially in terms of their appearance. A typical example comes from fashion, cosmetic and shampoo commercials which highlight the close-up of images of certain model or celebrity. This is a strong brainwash by implying that images of these actors are common standards of human beauty, and then triggering massive public imitation shows round by round. In too many cases, large groups of hypnotized people, regardless of ages, careers and races, blindly follow and chase so-called iconic figures in an advertisement, mainly through buying and using the same lipstick and perfume, wearing same clothes, watch, ornaments and bag, even copying the same hair style.In conclusion, I believe the main social influence of advertisements is to make people have the similar images apparently. Although slogans of advertisements tend to individualize the audience, the truth is that advertisements not only let big companies rule the market solely, but also manipulate the public’s minds to buy the same things.。
广告类大作文：探索雅思对广告行业的影响与挑战
广告类大作文：探索雅思对广告行业的影响与挑战英文回答:Title: The Impact of Advertising on SocietyIntroduction:Advertising is an integral part of our daily lives, shaping our consumer behavior and influencing our choices. In this essay, we will explore the impact of advertising on society, focusing on its benefits and drawbacks.Body Paragraph 1: Positive Effects of AdvertisingAdvertising plays a crucial role in promoting products and services, creating awareness among consumers, and stimulating economic growth. It provides valuable information about new products, innovative technologies, and competitive pricing. Moreover, advertising helps in job creation by supporting industries and businesses.Body Paragraph 2: Negative Effects of AdvertisingHowever, advertising can also have negative consequences. It often uses manipulative techniques to persuade consumers, leadingto impulsive buying and unnecessary consumption. Additionally, some advertisements promote unrealistic beauty standards, leading to body image issues and low self-esteem among individuals.Body Paragraph 3: Ethical ConcernsAnother aspect to consider is the ethical implications of advertising. Companies may engage in deceptive practices or make false claims to attract customers. This raises concerns about consumer protection and the need for stricter regulations to ensure transparency and honesty in advertising.Conclusion:In conclusion, advertising has a significant impact on society, both positive and negative. It has the power to inform, persuade, and shape consumer behavior. However, it is essential to strike a balance between promoting products and services and ensuring ethical practices. As consumers, we should be critical of advertisements and make informed choices to minimize the negative effects of advertising.中文回答：标题：广告对社会的影响引言：广告是我们日常生活中不可或缺的一部分，塑造了我们的消费行为，影响了我们的选择。
雅思写作满分范文关于广告利与弊
雅思写作满分范文关于广告利与弊雅思写作高分范文能够让考生有效学习遣词造句的技巧，还能扩展词汇量。
对于基础薄弱的考生而言，背诵高分范文也是一个不错的选择。
除了能够快速提高语法的运用能力之外，还能积累大量的好词好句。
今天为大家带来广告利与弊的雅思写作高分范文和解题思路。
希望能够帮助到大家。
雅思写作满分范文关于广告利与弊雅思写作题目：Advertising encourages consumers to buy in quantity rather than promoting in quality. Do you agree or disagree?雅思写作题目讲解：广告出题种类两种，一种为大范围的(易写)，如广告的好与坏;一种为考察细节的(难写)，如来自竞争公司的广告对消费者的影响，而此次考试属于后者。
所以大家要加强审题练习。
雅思写作范文：To what extent do you agree or disagree with the following statement?Advertising usually encourages consumers to buy a product or service in quantity rather than promoting its quality.Give reasons for your answer and include any examples from your own knowledge or experience.你在多大程度上同意或不同意下面的说法?广告通常鼓励消费者大量购买产品或服务，而不是提高其质量。
给出你回答的理由，并举出任何来自你自己的知识或经验的例子。
Advertising is the life of trade as suppliers want to sell things in quantity; however, the success or failure of every advertisement eventually depends on the quality of a product or service. It may be said that a bad investment is going for quantity over quality, without being aware that customers are becoming more careful with their wallets, especially with the sluggisheconomy right now. While quality sounds hard to define, you know that it is quality rather than quantity that matters.广告是贸易的生命，因为供应商想大量销售商品;然而，每个广告的成功与否最终取决于产品或服务的质量。
广告使人变得一样雅思作文
广告使人变得一样雅思作文Advertising plays a significant role in our daily lives, influencing our behavior, choices, and even our lifestyles. With the advancement of technology and the rise of social media, advertisements have become increasingly pervasive, penetrating into various aspects of our existence. One of the most profound effects of advertising is its ability to make people behave alike, creating a culture of conformity and similarity in consumer behavior.Firstly, advertising often promotes certain ideals or standards of beauty, lifestyle, and success. Through carefully crafted messages and visually appealing advertisements, companies sell more than just products; they sell a lifestyle. For instance, fashion advertisements often feature models who represent an idealized version of beauty, leading people to strive for similar physical appearances and fashion styles. This can result in a homogenization of beauty standards, where individuals feel pressured to conform to the unrealistic ideals portrayed in advertisements.Moreover, advertising can create a sense of urgencyand desire for the latest products or trends. Companies frequently use persuasive techniques to make their products seem indispensable, creating a desire within consumers to own them. This desire can lead to a herd mentality, where people start behaving alike by purchasing the same products, following the same trends, and adopting the same behaviors advertised to them. As a result, individuals may start to prioritize conformity over individuality, leading to a lack of diversity in consumer choices.Additionally, advertising can influence social dynamics and interactions. Advertisements often depict certain behaviors, language, and norms that are deemed acceptable or desirable. When people are exposed to these advertisements, they may adopt these behaviors in their own lives, leading to a standardized way of interacting with others. For example, advertisements for social media platforms may portray certain communication styles or online behaviors as normal, leading individuals to mimic these behaviors in their own social interactions.However, it is important to recognize thatadvertising is not solely responsible for the homogenization of behavior. Other factors such as cultural influences, peer pressure, and societal norms also play a role. Moreover, some advertisements do promote diversity and individuality, challenging the notion that they solely contribute to making people behave alike.In conclusion, advertising does have a significant impact on shaping our behavior and choices, often leading to a convergence in consumer behavior. The pervasive nature of advertising, coupled with its ability to promote certain ideals and create desire, can contribute to a culture of conformity. However, it is essential to strike a balance between appreciating the influence of advertising and maintaining individuality and diversity in our choices and behaviors.中文翻译：广告在我们的日常生活中扮演着重要角色，影响我们的行为、选择，甚至生活方式。
雅思口语：有关广告的经典范文参考
雅思口语：有关广告的经典范文参考雅思口语范文的熟悉对大家备考雅思口语考试有很大的帮助，因为经典的雅思口语范文可以为大家在语法和思路方面都提供很多更加发散性的思维模式。
下面就为大家整理了关于广告的雅思口语经典范文。
1. Can you give me some examples of some negative effects of advertising?Yes, sometimes advertising can provide false information and people will fall for that, because people perceive what they see in media as something credible. Also, when people see the advertisement, they might go and make a purchase but may not be something that they need. So I think it is a waste of money for consumers.2. Do you think in the future people will be more conscious of what they see or hear in the advertisement?I think as people become smarter shoppers, they will be more conscious of the message in the advertisement. Advertisers will have to be more responsible in what they tell people, because otherwise the product will not be able to gain a foothold in the market.3. Do you think schools should let organizations put up advertisements in school compounds?No, I don\'t think any school should allow organizations toput up advertisements in school compounds. Students have yet to learn to make their own judgments so I think schools should protect students from falling into the prey of organizational products.4. Do you foresee there will be more advertisements in the future?Yes, I believe so. We are getting more and more foreign advertisements, and as more investments are coming in, I think this is something unavoidable.以上就是这4篇雅思口语经典范文的全部内容，都是关于广告方面的，非常实用。
关于广告观点的英文作文
关于广告观点的英文作文英文：When it comes to advertising, there are alwaysdifferent opinions. Some people believe that advertising is a necessary evil, while others see it as a creative and impactful way to promote products and services. Personally, I think that advertising can be both good and bad, depending on how it is executed.On the one hand, advertising can be informative and helpful. For example, when I am looking for a new product or service, I often turn to advertisements to learn more about my options. Good advertising can provide me with valuable information about the features and benefits of different products, which helps me make more informed decisions. Furthermore, advertising can be entertaining and engaging, especially when it is creative and well-produced. For instance, I always enjoy watching Super Bowl commercials, which are often funny, heartwarming, or eveninspiring.On the other hand, advertising can also be manipulative and intrusive. For instance, some advertisements use deceptive tactics to make products seem more appealing than they really are. Additionally, many ads are designed to create a sense of urgency or fear, which can lead people to make impulsive or irrational decisions. Moreover, advertising can be annoying and disruptive, especially when it interrupts my favorite TV show or pops up on my computer screen when I am trying to work.Overall, I believe that advertising can be a powerful tool for businesses to reach their target audience and promote their products. However, it is important for advertisers to be honest, respectful, and creative in their approach. By doing so, they can create advertising that is informative, entertaining, and impactful, without being manipulative, intrusive, or annoying.中文：谈到广告，不同的人有不同的看法。
不喜欢的广告话题雅思口语 (2)
不喜欢的广告话题雅思口语引言概述：广告是我们生活中随处可见的一部分，无论是在电视、网络、报纸还是街头巷尾，我们都会被广告所包围。
然而，不喜欢的广告话题在雅思口语中也是一个常见的话题。
在本文中，我们将探讨为什么人们对某些广告不感兴趣，并提供一些观点和建议。
正文内容：1. 广告过于频繁1.1 广告间隔时间过短，给人产生厌烦感1.2 广告在不相关的场景中出现，打断了观众的体验1.3 广告过多，使得观众无法专注于内容本身2. 广告内容不吸引人2.1 广告缺乏创意和新颖性，无法引起观众的兴趣2.2 广告的内容与观众的兴趣、需求不符2.3 广告语言过于复杂，难以理解3. 广告误导消费者3.1 广告中夸大产品的性能和效果，使消费者产生不切实际的期望3.2 广告中使用虚假的例子和证据来支持产品的优势3.3 广告中隐藏了产品的缺点和副作用，误导消费者做出不明智的决策4. 广告对个人隐私的侵犯4.1 广告通过个人信息的收集和分析来推送定制广告，侵犯了个人隐私权4.2 广告通过追踪个人的上网行为和购买习惯来定向广告，让人感到不舒服4.3 广告通过电话、短信等方式不断打扰个人生活，造成困扰5. 广告对社会的负面影响5.1 广告中的性别刻板印象和歧视性言论对社会造成了不良影响5.2 广告中的暴力和低俗内容给观众带来了负面情绪5.3 广告中的浪费和过度消费观念加剧了资源浪费和环境问题总结：综上所述，人们对某些广告不感兴趣的原因可以归结为广告过于频繁、广告内容不吸引人、广告误导消费者、广告对个人隐私的侵犯以及广告对社会的负面影响。
在雅思口语中，我们可以表达对这些问题的看法并提出一些解决方案，如限制广告的数量和间隔时间、提高广告的创意性和吸引力、加强广告监管等。
通过深入思考和讨论这些问题，我们可以更好地理解和应对不喜欢的广告话题。
关于广告的雅思大作文
AdvertisingAdvertising is an omnipresent part of our modern society, and its influence on our lives is undeniable. On the one hand, those who see positive aspects of advertising argue that it serves several useful purposes.Firstly, advertising informs consumers about the availability and features of various products and services, helping them make informed choices. It allows people to discover new and improved offerings, promoting competition and innovation. Secondly, it can boost economic growth by driving demand and sales, which leads to business expansion and job creation. Moreover, advertisements often showcase lifestyles and trends, which can inspire creativity and cultural exchange.On the other hand, there are significant concerns regarding the negative effects of advertising. One major drawback is that it can create artificial needs and desires, leading people to consume beyond their actual requirements. This can result in excessive consumption and waste. Additionally, some advertisements may use misleading or false information to persuade consumers, which is unethical and can cause harm. Furthermore, the constant bombardment of ads can be intrusive and annoying, affecting our daily lives and mental peace.In my opinion, advertising has both positive and negative elements. While it provides valuable information and has economic benefits, there needs to be proper regulation to ensure ethical and honest advertising. Consumers also need to develop critical thinking skills to filter out the excessive and misleading content. Only by finding a balance can we maximize the advantages of advertising while minimizing its negative impacts on society.In conclusion, advertising is a complex phenomenon with a mix of positive and negative consequences. A comprehensive understanding of its effects is essential for us to navigate the modern marketplace effectively.译文：广告广告是我们现代社会无所不在的一部分，它对我们生活的影响不可否认。
雅思写作大作文参考范文广告的优缺点
雅思写作大作文参考范文：广告的优缺点这里为大家收集整理了雅思写作大作文参考范文：广告的优缺点。
希望能对大家备考雅思写作考试有帮助。
Some people say that advertising encourages us to buy things we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with?Model Answer 1:I think that everyone can divide all advertising products and services into useless ones and useful ones. It is like looking through an information desk when you pay attention to those messages that interest you. Take me for example.I do not like jewelry. It does not mean I do not have it at all, I have a couple of inexpensive rings as gifts from my parents. I just think, people pay too much attention to this stuff. I believe it is the result of mass advertising. Every day when I am watching TV, listening to the radio or reading the paper I notice many ads about getting an expensive ring, chain, necklace or ear-rings. From my point of view these kinds of advertising contaminate people s minds. In this case you are encouraged to buy things you do not really need. They make you believe you need such products in order to succeed or be happy.From the other side, I think that advertisements of the new detergents with up-to-date formulas to help you maintain your cloth in perfect conditions, the new cars with some extra futures that make your traveling more comfortable and sports goods that make your life healthier may help you to improve your life.Recently my husband and I saw an ad on the Internet about a very interesting and inexpensive vocation to Japan for a week. Is not it awesome? We like traveling. So now we are planning to find out more about it and, may be, make reservations. I believe that without advertisements we would be unaware about plenty of oppotunities that may make your life happier, easier and less stressful.My point is that every person has his own scale of values. So if he is vegetarian he will consider an ad about meat products useless for him.Model Answer 2:The purpose of advertising is to tell the consumer about any new product or service or any new promotion on the existing product and service. We need it so we can make good decisions when we go shopping. Advertising tells us when new and improved products become available and lets us know which ones have the best price.Through advertising we learn about new products. For example, many grocery stores now sell prepackaged lunches. These are very convenient for busy parents. They can give these lunches to their children to take to school. Busy parents don’t have time to look at every item on the store shelf, so without advertising they might not know about such a convenient new product.Even products we are familiar with may be improved, and advertising lets us know about this. Most people use cell phones, but new types of cell phone service become available all the time. There are different plans that give you more hours to talk on the phone, you can send text messages and photos, and next week probably some even newer type of service will be available. By watching advertisements on TV it is easy to find out about new improvements to all kinds of products.Advertisements keep us informed about prices. Prices change all the time, but everyone can lookat the ads in the newspaper and see what the latest prices are. Advertisements also inform us about sales. In fact, some people buy the newspaper only in order to check the prices and plan their weekly shopping.Advertisements improve our lives by keeping us informed about the latest products developments and the best prices. Advertisements serve a useful purpose.更多备考信息了解。
雅思写作广告类话题范文精选5篇
雅思写作广告类话题范文精选5篇雅思的写作中遇到广告类的话题应该怎么写，先来看看一些优秀范文吧。
雅思写作广告类话题范文1You should spend about 40 minutes on this task.Some people believe commodities that are popular among consumers reflect the power of advertisement rather than the real needs of people. Do you agree or disagree?You should write at least 250 words. You should use your own ideas of knowledge and experience and support your arguments with examples and relevant evidence.Whether we like it or not, advertisement has been pouring into our daily life. They are so powerful that some people believe that it is not the needs of people but the power advertisement that makes commodities popular. Personally I don’t agree with this opinion.First, let’s make clear what the real needs of people are. Real needs can be divided into two categories: the material satisfaction and spiritual satisfaction. People tend to regard material satisfaction as real needs and spiritual satisfaction as waste of money and time. This is not true. Some commodities may not be useful but they can give the owner a kind of satisfaction.Second, let’s make clear the reason why advertisement is powerful. The key principle of advertisers is to grasp the needs of consumers, then pass the potential consumers the information that their commodities can meet your need. Advertisers can promote the needs of people, exploit the needs or even produce the needs of people. But whatever they do, it will be based onthe needs of people.But there are some advertisements that exaggerate the functions of the commodities to tell the wrong information to consumers. They make the commodities popular by cheating the majority of consumers. And also there are some commodities that do harm to the health of consumers and to the society. For example, smoking is poisonous, but the advertisements try to make a heroic image of the smokers, as the result smoking is popular among young men who are dreaming to become heroes in women’s eyes. But such ad vertisements are minorities.In summary, advertisements bring us convenience to choose the commodities that can meet our needs. Most of the commodities are popular due to their usefulness, only some of them are due to the influence of advertisement.(298 words) 雅思写作广告类话题范文2雅思大作文题目：Societywould benefit from the ban on all forms of advertising because it may serve nouseful purpose, and can even be damaging. To what extent do you agree ordisagree?雅思大作文解题思路：1. 广告的优势多多。
关于广告的英语雅思大作文
The Pervasive Presence of Advertising inModern SocietyIn the contemporary world, advertising has become an ubiquitous force, shaping our lives in both subtle and profound ways. From the moment we wake up to the moment we go to sleep, we are bombarded with messages, images, and calls to action, all designed to persuade us to purchase a product or service. The influence of advertising is so pervasive that it has the potential to alter our values, shape our preferences, and even define our identity.The reach of advertising is immense. It is not just confined to television screens or printed pages; it has invaded our digital lives, social media feeds, and even our physical spaces. With the advent of technology, advertising has become more targeted, personalized, and intrusive. This constant exposure to advertising can have both positive and negative impacts on individuals and society.On the one hand, advertising can inform and educate consumers about new products and services. It can introduce us to innovative ideas and solutions that we might not have encountered otherwise. Advertising can also createawareness about important social issues and campaigns, such as environmental sustainability or social causes. In this sense, advertising can be a powerful tool for social change. However, on the other hand, the excessive presence of advertising can have negative consequences. It can foster a culture of consumerism, encouraging people to buy more and more goods and services, often at the cost of theirfinancial well-being. Advertising can also createunrealistic expectations and ideals, leading to feelings of dissatisfaction and anxiety. Furthermore, the manipulation and misrepresentation of products and services through advertising can lead to trust issues and a general cynicism towards advertising messages.The ethical implications of advertising are also worth considering. The use of manipulative techniques, such as emotional appeals or the creation of false needs, can be controversial. Additionally, the targeting of vulnerable groups, such as children or individuals with low self-esteem, can raise serious ethical concerns. It is crucial that advertising is regulated to ensure that it does not exploit individuals or harm society.In conclusion, the impact of advertising in modern society is complex and multifaceted. While it can inform, educate, and inspire, it can also manipulate, mislead, and harm. It is important for us to be aware of the power of advertising and to question the messages we receive. Weneed to cultivate a critical eye towards advertising, understanding its motives and impacts, so that we can make informed decisions and protect our own interests.**广告在现代社会的无所不在**在当今世界，广告已经成为一种无所不在的力量，以微妙而深刻的方式塑造着我们的生活。
雅思写作口语之考官观点语料库整合
雅思写作口语之考官观点语料库整合平常要多积累一些雅思口语素材，考试才能更顺当拿高分哦。
我今日和大家共享simon自己整理的关于各种雅思写作高频话题(其实口语也适用)的观点语料，下面我就和大家共享，来观赏一下吧。
你的雅思写作口语提分最佳伴侣考官观点语料库：广告1.Positives of AdvertisingAdvertising is a key part of modern businessCompanies need to tell customers about their productsAdvertisements inform us about the choices we haveAdvertising is a creative industry that employs many peopleWithout advertising we would have less choiceWithout advertising there would be higher unemploymentAdvertising is a form of modern artPeople enjoy adverts2.Negatives of AdvertisingAdvertising manipulates peopleIt aims to persuade people that buying a product will make them happierAdvertisers focus on selling a brand imageThey use glamorous, successful peopleWe now live in a consumer cultureWe are persuaded to follow the latest trendWe are encouraged to associate certain brands with a higher status Advertisers often aim their marketing at children Children can easily be influenced by advertisements.Children put pressure on parents to buy them things3.Opinions about AdvertisingAdvertising should be regulatedAdvertising aimed at children should be controlled or even bannedUnhealthy foods should not be marketed in a way that attracts childrenProducts that can be risk to healthy should display warningsIn some countries it is illegal to advertise cigarettes on televisionWarnings must be displayed on cigarette packetsHowever, advertising is necessary in free market economiesIt creates demand for productsGovernments should only censor false information or products thatare harmful4.广告相关真题广告的作用If the product is of good quality and meets people’s needs, people will buy it. Therefore, advertising is unnecessary and is no more than a type of entertainment.是否该禁止一切广告Society would benefit from the ban on all forms of adve雅思写作口语提分最佳伴侣考官观点语料库：城市1.Reasons for Urbanization城市化People move to cities in search of job opportunitiesCities offer greater employment possibilities and a higher standard of livingPeople migrate to cities from the countrysideTraditional activities like farming need fewer workers nowadays2.Negatives of City Life都市生活负面Life in cities has its drawbacksThe cost of living is higher than in rural areasSome people d not manage to find workHousing is usually much more expensiveHomelessness and poverty are common on citiesThere is a gap between rich and poorLife in cities can be extremely stressfulThere are problems like traffic congestion and crimeCities lack a sense of communityPeople do not even know their neighborCities are sometimes described as “concrete jungles”.3.Pedestrian Areas 步行区Pedestrian zones in city centre can improve the local environmentBanning cars encourages people to walk or cycleMany European cities have built bicycle lanesDependence on cars is linked to health problems like obesityPeople who walk or cycle regularly are generally healthierPedestrian areas are safer and more attractive for both residents and tourists4.相关雅思真题城市规划City planners locate schools, offices, hospitals and homes in specific areas which are separated from each other. To what extent do you think the advantages of this outweigh its disadvantages?城市化带来的问题/大城市的问题The movement of people from agricultural areas to cities has become a major trend in recent years. What are the problems with this trend? Give your suggestions about how to solve it.rtising because it may serve no useful purpose, and can even be damaging. To what extent do you agree or disagree?广告是否让人们变得一样Advertisements discourage us from being different individuals and make us become what they want us to be and look the same. Do you agree?雅思写作口语提分最佳伴侣考官观点语料库:gender性别Gender观点语料Gender and education性别与教育Men and women should have access to the same educational opportunitiesMales and females should be accepted onto courses according to their abilitiesIt is wrong to discriminate against students because of their gender Gender should be irrelevant in educationStudent’s achievements should depend on hard work and individual merit In the UK, there are similar numbers of male and female students in higher educationGender and work性别与工作Men and women should have access to the same professional opportunitiesBoth man and women should be able to pursue a careerThey should earn equal salariesThey should be employed according to their abilities, qualifications and experienceTraditionally women have been restricted to certain rolesThey were often employed as secretaries or receptionistsNowadays, a range of occupations is available to both sexesCareer success depends on individual meritWomen’s and Men’s roles in the Family男女在家庭中的角色Some people argue that a mother should not workShe should stay at home and bring up her childrenThe father should be the breadwinner of the familyOthers believe that both parents should share these responsibilitiesWorking women can take maternity leave during and after pregnancyMany mothers continue to work after this periodMany fathers and mothers share their parenting and domesticresponsibilitiesThey contribute equally to childcare, cooking and cleaningSome women many have better career prospects than their husbands.Paternity leave and “househusbands” are becoming more commonTraditional gender roles and gradually changingFamilies can divide roles and responsibilities in the most convenient way.相关雅思写作真题：女性和男性是否擅长不同的工作Some people think that men and women have different qualities. Therefore, some certain jobs are suitable for men and some jobs are suitable for women. To what extent do you agree or disagree?女人领导社会Throughout history, male leaders always lead us to violence and conflict. If a society is governed by female leaders it will be more peaceful. To what extent do you agree or disagree with this opinion?。
广告新颖性的好坏雅思作文
广告新颖性的好坏雅思作文In today's modern world, advertising has become an integral part of our daily lives. We are constantly bombarded with advertisements in various forms, from television commercials to social media posts. With such a saturation of advertising, it has become increasingly challenging for brands to stand out and capture the attention of consumers. One way that brands attempt to achieve this is by creating novel and innovative advertisements. However, the effectiveness of such advertisements is often debated. In this essay, we will explore the concept of novelty in advertising, discussing both its advantages and disadvantages from multiple perspectives.From a consumer's perspective, novel advertising can be both exciting and engaging. When consumers are presented with something new and unexpected, it piques their curiosity and captures their attention. This can lead to a more memorable and impactful advertising experience, as consumers are more likely to remember and talk about advertisements that stand out from the norm. For example, a creative and novel advertisement for a new product may generate buzz and word-of-mouth promotion, ultimately leading to increased sales and brand awareness.On the other hand, novelty in advertising can also be perceived as disruptive and intrusive by consumers. In an age where we are constantly bombarded with advertisements, some consumers may find novel advertising to be overwhelming and off-putting. For example, an overly creative and unconventional advertisement may be seen as trying too hard or even alienating to certain demographics. This can result in a negative perception of the brand and its products, ultimately leading to a loss of potential customers.From a marketer's perspective, novel advertising presents an opportunity to differentiate a brand from its competitors. In a crowded marketplace, it iscrucial for brands to find ways to stand out and capture the attention of consumers. Novel advertising can be a powerful tool in achieving this, as it allows brands to break through the clutter and make a lasting impression. Forexample, a unique and innovative advertising campaign can help a brand carve out a distinct identity and build a loyal customer base.However, from a marketer's perspective, novel advertising also comes with its own set of challenges. Creating and executing novel advertising campaigns can be a risky endeavor, as there is no guarantee that consumers will respond positively to the novelty. In some cases, overly creative and unconventional advertisements may fail to resonate with the target audience, resulting in wasted resources and a missed opportunity to connect with consumers. Additionally, the novelty of an advertisement may wear off quickly, requiring brands to constantly innovate and come up with new ideas to maintain consumer interest.In conclusion, the concept of novelty in advertising is a complex and multifaceted issue. While novel advertising has the potential to capture the attention of consumers and differentiate a brand from its competitors, it also comes with the risk of being perceived as disruptive and alienating. Ultimately, the effectiveness of novel advertising depends on a variety of factors, including the target audience, the nature of the product or service being advertised, and the execution of the advertisement itself. As the advertising landscape continues to evolve, it is important for brands to carefully consider the role of novelty in their marketing strategies and strive to strike a balance between creativity and consumer receptiveness.。
雅思作文advertising类论点总结
Advertising campaigns 大规模的广告宣传活动
• Campaign →大规模的宣传活动
children Advertising directed at children
• (children) Are easily influenced by advertising / are easily swayed by advertising • Sway→ v. 影响某人的选择 • 常用于are easily swayed by…固定搭配 里 • Regulate advertising aimed at children(政府)严格的监管针对儿童的广 告
IDEA
Negatives
• Children can easily be influenced by advertisements. • Children put pressure on parents to buy them things.
Opinion of advertising
• Advertising should be regulated(管制). • Advertising aimed at children should be controlled or even banned. • Unhealthy foods should not be marketed in a way that attracts children • However, advertising is necessary in free market economies.
• Many parents argue that advertisements mislead children about the benefits of the products and cause them to form negative habits. This is true to some extent. A large proportion of (很大一部分)advertisements aimed at children promote junk food (推 销)and toys that contribute little to children’s physical and social development. As it is harder for children to resist the influence of advertising (抵抗广告的影响)than for adults, many of them buy advertised junk food and toys, or ask their parents to buy these products for them. Children who are frequently exposed to (…频繁地接触到某一事 物的影响)advertising are therefore more likely to develop an unhealthy diet and spend too much time playing with toys
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雅思大作文广告类句观点总结
Advertising 广告类
Positives of Advertising 广告的优点
Advertising is a key part of modern panies need to tell customers about their products.Advertisements inform us about the choices we have.
广告是现代商业的重要组成部分。
公司需要告诉消费者他们的产品。
广告告诉我们有哪些选择。
Advertising is a creative industry that employs many people.
广告是一个创业产业，吸纳了很多就业。
People enjoy adverts.Without advertising we would have less choice.
人们喜欢广告。
.没有广告，我们的选择很少。
Without advertising there would be higher unemployment.
没有广告会有更高的失业率。
Advertising is a form of modern art.
广告是现代艺术的一种形式。
Negatives of Advertising 广告的缺点
Advertising manipulates people.It aims to persuade people that buying a product will make them happier.
广告操纵着人们。
它的目标是说服人们去购买产品让他们高兴。
Advertisers focus on selling a brand image.We are encouraged to associate certain brands with a higher status.
广告重在售卖一种品牌印象。
我们会不自觉的将一些品牌与社会地位关联在一起。
They use glamorous，successful people.
他们使用迷人的，成功的人（作为形象代言）。
We now live in a consumer culture.We are persuaded to follow the latest trend.
我们生活在消费文化里。
我们被说服去紧跟潮流。
Advertisers often aim their marketing at children.Children can easily be influenced by advertisements.Children put pressure on parents to buy them things.
广告商经常把营销目标瞄准儿童。
儿童很容易被广告影响。
而孩子带给家长购买压力。
Opinions about Advertising 关于广告
Advertising should be regulated.Advertising aimed at children should be controlled or even banned.
广告应该被监管。
将广告瞄准儿童应该受到控制甚至禁止。
Unhealthy foods should not be marketed in a way that attracts.Children Products that can be risk to healthy should display warnings.
垃圾食品不应该以一种吸引人的方式推广。
危害到健康的儿童产品应该标示警示文字。
In some countries it is illegal to advertise cigarettes on.Television Warnings must be displayed on cigarette packets.
在一些国家香烟广告是违法的。
香烟盒上需要有警告。
However，advertising is necessary in free market.
然而，在自由市场中广告是有必要的。
Economies It creates demand for products.
经济发展创造产品需求。
Governments should only censor false information or products that are harmful. 政府应该审查有害商品的虚假信息。