新编商务英语基础教程Unit 9

IV language and Culture Focus （语言文化要点） Text A
1. Word study
1） transportation n. the means of transport 运输工具 e.g. The transportation facilities in our company need improving. 我们公司 的运输设施需要改善。 2） comparatively ad. as compared to sth. or sb. else 相比较而言地 e.g. comparatively wealthy, small, good, old 比较富裕、小、好、老的 【相关词】 comparative a. ① measured or judged by comparing； relative 相对的；比较而言的 e.g. living in comparative comfort 生活比较舒适 In a poor country, owning a bicycle is a sign of comparative wealth. 在贫 穷的国家里,有辆自行车就是比较富裕的象征。 ② involving comparison or comparing 比较的；相比的 e.g. a comparative study of the social systems of two countries 一份两国社 会制度的比较研究 comparison n. act of comparing 对比,对照 in ~ to/with ... 和……相比较； make/draw a ~ （between A and B） 把A 和B进行比较 e.g. In comparison to/with other recent films, this one isn’t very good.和最近 的其他两部电影相比,这一部不是特别的好。
It is often useful to make a comparison between two things. 将两件事物相 比较往往有益。 compare v. to examine people or things to see how they are alike and how they are different 比较 ~ A and B； ~ A with B 把A和B进行比较 e.g. Compare the style of the two poems. 将这两首诗的风格加以比较 If you compare her work with his/If you compare their work, you’ll find hers is much better. 要是把他俩的工作比较一下,就会发现她的好得多。 3） haulage n. ① [U] transport of goods 货运 e.g. the road haulage industry 公路货运业 a haulage contractor 货物承运者 ② a charge made for hauling 运费 4） bulky a. taking up much space； awkward to move or carry 体积大的, 庞大的 e.g. the bulky figure of Inspector Jones 琼斯巡官的庞大身躯 a bulky parcel, crate, load 巨大的包裹、包装箱、载荷 【相关词】 bulk n. ① [U] size, quantity or volume, esp. when great 体积,数量,容量 e.g. It’s not their weight that makes these sacks hard to carry, its their bulk. 这些袋子难于搬运,倒不是因为重而是体积太大。 ② [sing.] the ~ （of sth.）main part （of sth.） 主要部分；大部分 e.g. The bulk of the work has already been done. 大部分工作已经完成。 5） consignment n. goods consigned 所运送之物 e.g. a consignment of wheat bound for Europe 发往欧洲的小麦 【相关词】 consign v. ~ sth. （to sb.）to send （goods, etc.） for delivery （esp. to a buyer） 发运；托运 e.g. The goods have been consigned （to you） by rail. 货物已交由铁路发 运（给贵方）。 consignee n. a person to whom sth. is consigned收货人；收件人 consigner, consignor n. a person who consigns goods 发货人；寄件人；托运人 6） transit n. [U] process of going or being taken or transported from one place to another 搬运；载运；运输 e.g. goods delayed or lost in transit 在运输中延误或遗失的货物
7） mode n. ① a way or manner in which sth. is done 方式；方法 e.g. a mode of life, operation, thought, transport 生活模式、操作方法、思 想方法、交通工具类型 The level of formality determines the precise mode of expression. 不同的礼 节程度决定所需的确切表达方式。 ② ［usu. sing.］ a style or fashion in clothes, art, drama, etc. 样式,形式,风 格 e.g. the latest mode 最新款式 8） procedure n. ① an order or way of doing things, esp. in business, law, politics, etc. 程序 e.g. the agreed procedure 商定的程序 parliamentary procedure 议会议事程序 ② ~ （for sth.）action or series of actions （to be） completed in order to achieve sth. 办事程序；手续；步骤 e.g. What’s the procedure for opening a bank account? 在银行开个账户要办 什么手续? 9） freight n. [U] goods transported by ships, aero planes,or trains 货物 e.g. send goods by air freight 空运发货 freight rate 运费 10） vessel n. a ship or boat, esp. a large one 船；舰 e.g. ocean-going vessels 远洋轮船 cargo vessels 货轮 11） customs n. [pl.] ① taxes payable to the Government on goods imported from other countries； import duties 进口税；关税 e.g. pay customs on sth. 为某物缴纳进口税 ② the Customs a government department that collects these taxes 海关 e.g. The Customs have found heroin hidden in freight. 海关查出了隐藏在货 物中的海洛因。 12） intermediary n. ~ （between sb. and sb.）a person who acts as a means of communication between two or more others 中间人；调解人 e.g. They disliked each other too much to meet, so they conducted all their business through an intermediary. 他们彼此交恶不愿相见,有事均通过中间 人处理。
Unit 9 Distribution
I Teaching Aim
1． Cognitive Information（认知信息）: Distribution 2． Language Focus（内容重点）: 1） Word Study: A. transportation, comparatively, haulage, bulky, consignment, transit, mode, procedure, freight, vessel, customs, intermediary; B. distribution, merchandise, wholesaler, agent, retailer, resale, mechanism 2） Phrases: A. tend to; B. take on, keep control of 3） Key Words: A. advantage, facility, perishable 3． Grammar： 被动语态Ⅰ 4． Writing（写作技巧）： 如何写通知 5． Translation（翻译技巧）： 定语从句的翻译
个品牌。 4. 经销商（distributor）： 经销商是指,拿着钱从企业进货,他们买货不是 自己用,而是转手卖出去,对于他们只是经过手,再销售而已,他们关注的是 利差,而不是实际的价格。企业对他们不是赊销,而是收到了钱的。这个 商是指商人,也就是一个商业单位。所以“经销商”,一般是指那些从企业 拿钱进货的商业单位。也有观点认为经销商是个比较笼统的称谓,包括 代理商、批发商等单纯的贸易商（不从原厂而是从其他渠道拿货）。 5. 批发商（wholesaler）： 批发商的概念是以前对商人的一种叫法,现在 已经逐渐趋向于被淘汰。顾名思义,批发就是从厂家或者经销商一批批 进货,然后往外一批批地发。可见这样的生意没有什么计划,只是一个货 物买卖的概念,而少了管理和控制。 6. 零售商（retailor）： 零售就是一个一个地销售,而不是像批发商那 样,一批一批地销售。