英文介绍可口可乐发展 PPT
合集下载
CocaCola可口可乐公司英文介绍
Headquarter
The Coca-Cola Company was founded in 1886 and is headquartered in Atlanta, Georgia.
➢Happiness ➢Passion ➢Vigor
Logo
Early Please Coca-Cola Mid-times The feeling you
can’t refuse
Later Always Coca-Cola
Now
Attached to the times
Coca-Cola is guided by shared values that the employess as individuals and the Company will live by the values being: Leadership:The courage to shape a better future Passion :Committed in heart and mind Integrity:Be real Accountability:If it is to be.it’s up to me Collaborations: Leverage collective genius Innovation:Seek,imagine,create,delight Quality:What we do,we do well
Advertising
➢ Coke was first advertised as remedy for headaches and exhausion ➢ Coke has been advertising on television for 50 years ➢ Songs used in coca cola commercials have become popular ➢ They use catchy mottos such as:Adds a refreshing relish to every form of exercise
可口可乐英文介绍
Company profile
Cola-Cola operates a soft drink themed tourist attraction in downtown Atlanta, Ga; the "World of Coca-Cola" is a multistoried exhibition of the many flavors sold by the company as well as a museum to the history of the company.
Product
The company operates a franchised system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. Besides the Coca-Cola, the Company has a portfolio of more than 3,300 beverages, from diet and regular sparkling beverages to still beverages such as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, including teas and coffees. their variety spans the globe.
Thank you
可口可乐英文介绍-精品
TThe CocaCola
Company’s logo
Company profile
The Coca-Cola Company was founded in 1892. It’s based in the United States QiaoYa in Atlanta, is the world’s largest beverage Company，and has 48% of the global market share. The CocaCola Company is headquartered in Atlanta, Georgia, United States. Its current chairman and chief executive is Muhtar Kent.
The Coca-Cola Company is an American multinational beverage company and manufacturer, retailer and marketer of nonalcoholic beverage concentrates and syrups. And the company is best known for its flagship product Coca-Cola, Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day.
Product
·Fanta 芳达 ·Q o o酷儿 ·Minute Maid美之源
Product
·Sprite雪碧 ·Nestle雀巢 ·Ice purified water冰露
Company’s logo
Company profile
The Coca-Cola Company was founded in 1892. It’s based in the United States QiaoYa in Atlanta, is the world’s largest beverage Company，and has 48% of the global market share. The CocaCola Company is headquartered in Atlanta, Georgia, United States. Its current chairman and chief executive is Muhtar Kent.
The Coca-Cola Company is an American multinational beverage company and manufacturer, retailer and marketer of nonalcoholic beverage concentrates and syrups. And the company is best known for its flagship product Coca-Cola, Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day.
Product
·Fanta 芳达 ·Q o o酷儿 ·Minute Maid美之源
Product
·Sprite雪碧 ·Nestle雀巢 ·Ice purified water冰露
可口可乐公司英文介绍
核心竞争力
• 定义：核心竞争力是指能给企业带来市场竞争优势的不同 技术系统、组织管理系统的有机融合。
• 可口可乐公司的核心竞争力
• • • • 1、实施品牌战略的文化基础 2、企业形象是品牌战略的核心 3、维护企业形象是品牌战略的重要手段 4、品牌战略中的本土化营销
外包项目
生产外包
业务流程外包
小组成员
• • • • • • 马雨薇 a-Cola Company
成立于1892年，总部设在美国乔亚 州亚特兰大，是全球最大的饮料公 司，拥有全球48%市场占有率。全 球最大的果汁饮料经销商(包括 Minute Maid品牌)，在美国排名第 一的可口可乐为其取得超过40%的 市场占有率，而雪碧则是成长最快 的饮料，其它品牌包括伯克(Barq) 的root beer(沙士)，水果国度 (Fruitopia)以及大浪(Surge)。
生产外包
• 本土化战略 可口可乐公司通过特许装瓶制度 及推行“本土化策略”，将装瓶厂及供应链下游 的管理交给第三方。目前在中国有23家可口可乐 装瓶厂，年产饮料超过100万吨，可真正可口可 乐直接雇佣的员工不超过1000人，其他从工厂、 原料、人员到产品、包装、营销，99%都是中国 的资源。这样可口可乐在利用了其国际性品牌知 名度、管理的丰富经验和技术领先等方面的优势 的同时，也在推广“本土化策略”。
物流外包
• 实行分散外包战略。选择了当地最大的运输商进行招投标， 给他们培训业务操作 • 由于运输商对自己当地的市场都很熟悉，于是将当地市内 配送、库存管理、干线运输等外包给他们，把自己当地的 车卖给了他们、给他们具体培训仓库管理、当地的市内配 送、干线运输等运作方法，让他们按照可口可乐的流程及 对卫生、环境等指标来实施，甚至让他们使用我们公司的 信息管理系统，将信息透明化，由中央来控制各区域订单 管理、库存管理、运营管理等。 • 本身的人力成本、管理成本也大大减少了 •
可口可乐公司分析(课堂PPT)
of carbonated drinks, it has a dominant position in the carbonated drinks industry .
other healttion
➢ strong distribution channels
year
2005 2006 2007 2008 2009
Sales revenue (millions)
23104 24088 28857 31944 30990
Perfect performance
6
Financial conditions(2005-2009)
7000 6000 5000 4000 3000 2000 1000
7
SWOT Analysis
Strengths
Weaknesses
➢ There is a unique function of cooling about
➢ the largest competitor is Pepsi.
carbonated beverages,is a preferred drink in
Analysis of Cocacola Company
1
AGENDA
The introduction of Coca-cola Company The main product Stock history Financial conditions(2005-2009) SWOT Analysis
soft drinks market leaders and pioneers,through the world's largest beverage distribution system, selling the world more than 200 countries and regions amounted to one billion cups consumed per day, accounting for 48% of the world soft drink market, its brand value over 700 billion U.S. dollars, is the world's first brand.
Coca-Cola(可口可乐公司英文版介绍)
GR&R：量具的重复性和再现性
Advertising
Coke was first advertised as remedy for headaches and
exhausion Coke has been advertising on television for 50 years
Songs used in coca cola commercials have become popular They use catchy mottos
products to restuarants vending Machines and convenient stores
Intermediate –term plan To create new beverages
Long-term plan The Coco-Cola company and six their
such as:Adds a refreshing relish to every form of exercise
/w _19rrfg2pr1.html
GR&R：量具的重复性和再现性
Short-term plan To provide regular amount of their
Passion :Committed in heart and mind Integrity:Be real
Accountability:If it is to be.it’s up to me
Collaborations: Leverage collective genius
Innovation:Seek,imagine,create,delight
largest partners try to sustain their workplace,marketplace environment
可口可乐英文介绍最终版
Bห้องสมุดไป่ตู้and portfolio
• The Coca-Cola Company is the world's biggest drinks company, controlling more than half the global market .Besides the Coca-Cola, the Company has a portfolio of more than 3,300 beverages, from diet and regular sparkling beverages to still beverages such as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, including teas and coffees. their variety spans the globe. It owns four of the world's five best-selling soft drinks.
Advertising
culture
Cola-Cola operates a soft drink themed tourist attraction in downtown Atlanta, Ga; the "World of Coca-Cola" is a multi-storied exhibition of the many flavors sold by the company as well as a museum to the history of the company.
Focus on execution in the marketplace every day
可口可乐英文介绍-精品
Besides the Coca-Cola, the Company has a portfolio of more than 3,300 beverages, from diet and regular sparkling beverages to still beverages such as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, including teas and coffees. their variety spans the globe.
Product
·Fanta 芳达 ·Q o o酷儿 ·Minute Maid美之源
Product
·Sprite雪碧 ·Nestle雀巢 ·Ice purified water冰露
Company profile
Coca-Cola South Africa also released Valpre Bottled "still" and "sparkling" water. And During the 1990s, the company responded to the growing consumer interest in healthy beverages by introducing several new non-carbonated beverage brands. These included Minute Maid Juices to Go, Powerade sports beverage, flavored tea Nestea, Fruitopia fruit drink and Dasani water, amo In 2019, Minute Maid division launched the Simply Orange brand of juices including orange juice. 2019 ng others.
Product
·Fanta 芳达 ·Q o o酷儿 ·Minute Maid美之源
Product
·Sprite雪碧 ·Nestle雀巢 ·Ice purified water冰露
Company profile
Coca-Cola South Africa also released Valpre Bottled "still" and "sparkling" water. And During the 1990s, the company responded to the growing consumer interest in healthy beverages by introducing several new non-carbonated beverage brands. These included Minute Maid Juices to Go, Powerade sports beverage, flavored tea Nestea, Fruitopia fruit drink and Dasani water, amo In 2019, Minute Maid division launched the Simply Orange brand of juices including orange juice. 2019 ng others.
(可口可乐公司市场分析ppt英文版)Insidethemindsandpocketsof
10% of study focus
Understand the implications of pricing approaches on retailers and manufacturers
Specific objectives
Understand how price ranks among the key factors in the consumer preferred store selection process*
• Primary population of interest for the CCRRC
• Only respondents able to provide answers and
crossable data for: – Accuracy of price perception – Price perception drivers for modern format – Effectiveness of promotional activity in price
Source: Team analysis
3
CONSUMER SURVEY DETAILS
Bogotá
• 673 consumer surveys • 6 retailers (90% market share) • 30 categories (~3,500 SKUs)
Santiago
• 600 consumer surveys • 11 retailers (95% market share) • 30 categories (~3,700 SKUs)
penetration of modern format, what is not the scope of this project
Understand the implications of pricing approaches on retailers and manufacturers
Specific objectives
Understand how price ranks among the key factors in the consumer preferred store selection process*
• Primary population of interest for the CCRRC
• Only respondents able to provide answers and
crossable data for: – Accuracy of price perception – Price perception drivers for modern format – Effectiveness of promotional activity in price
Source: Team analysis
3
CONSUMER SURVEY DETAILS
Bogotá
• 673 consumer surveys • 6 retailers (90% market share) • 30 categories (~3,500 SKUs)
Santiago
• 600 consumer surveys • 11 retailers (95% market share) • 30 categories (~3,700 SKUs)
penetration of modern format, what is not the scope of this project
可口可乐英文版简介ppt课件
4
Logo's meaning
Happiness Passion Vigor
5
History
In 1886, when government passed prohibition legislation, Pemberton(彭 伯顿) responded by developing CocaCola, a nonalcoholic(非酒精) version of French Wine Coca.The first sales were at pharmacy in Atlanta. It was initially sold as a patent medicine for five cents , which were popular in the United States at the time due to the belief that carbonated water(碳酸 饮料) was good for the health. He claimed Coca-Cola can cure many dategy
16
Transnational and local Marketing Sell good quality products Lower the cost of the product Reasonable use of celebrity Devoting social activities
中国特色社会主义进入新时代这是我国发展新的历史方位也是我们国有企业领导人员适应新时代担当新使命实现新作为的新的历史起点中国特色社会主义进入新时代这是我国发展新的历史方位也是我们国有企业领导人员适应新时代担当新使命实现新作为的新的历史起点sprite雪碧zero零度icepurifiedwater冰露smart醒目famousbrandsourcountry中国特色社会主义进入新时代这是我国发展新的历史方位也是我们国有企业领导人员适应新时代担当新使命实现新作为的新的历史起点productqoo酷儿minutemaid美汁源fanta中国特色社会主义进入新时代这是我国发展新的历史方位也是我们国有企业领导人员适应新时代担当新使命实现新作为的新的历史起点application中国特色社会主义进入新时代这是我国发展新的历史方位也是我们国有企业领导人员适应新时代担当新使命实现新作为的新的历史起点magicalrustbuster铁锈克星getinvolvedcookingpartner烹饪搭档3painkillingeffect4removingstains5cleaningtoilets中国特色社会主义进入新时代这是我国发展新的历史方位也是我们国有企业领导人员适应新时代担当新使命实现新作为的新的历史起点successfulstrategy中国特色社会主义进入新时代这是我国发展新的历史方位也是我们国有企业领导人员适应新时代担当新使命实现新作为的新的历史起点transnationallocalmarketingsellgoodqualityproductslowerproductreasonableusecelebritydevotingsocialactivities中国特色社会主义进入新时代这是我国发展新的历史方位也是我们国有企业领导人员适应新时代担当新使命实现新作为的新的历史起点中国特色社会主义进入新时代这是我国发展新的历史方位也是我们国有企业领导人员适应新时代担当新使命实现新作为的新的历史起点thanks
Logo's meaning
Happiness Passion Vigor
5
History
In 1886, when government passed prohibition legislation, Pemberton(彭 伯顿) responded by developing CocaCola, a nonalcoholic(非酒精) version of French Wine Coca.The first sales were at pharmacy in Atlanta. It was initially sold as a patent medicine for five cents , which were popular in the United States at the time due to the belief that carbonated water(碳酸 饮料) was good for the health. He claimed Coca-Cola can cure many dategy
16
Transnational and local Marketing Sell good quality products Lower the cost of the product Reasonable use of celebrity Devoting social activities
中国特色社会主义进入新时代这是我国发展新的历史方位也是我们国有企业领导人员适应新时代担当新使命实现新作为的新的历史起点中国特色社会主义进入新时代这是我国发展新的历史方位也是我们国有企业领导人员适应新时代担当新使命实现新作为的新的历史起点sprite雪碧zero零度icepurifiedwater冰露smart醒目famousbrandsourcountry中国特色社会主义进入新时代这是我国发展新的历史方位也是我们国有企业领导人员适应新时代担当新使命实现新作为的新的历史起点productqoo酷儿minutemaid美汁源fanta中国特色社会主义进入新时代这是我国发展新的历史方位也是我们国有企业领导人员适应新时代担当新使命实现新作为的新的历史起点application中国特色社会主义进入新时代这是我国发展新的历史方位也是我们国有企业领导人员适应新时代担当新使命实现新作为的新的历史起点magicalrustbuster铁锈克星getinvolvedcookingpartner烹饪搭档3painkillingeffect4removingstains5cleaningtoilets中国特色社会主义进入新时代这是我国发展新的历史方位也是我们国有企业领导人员适应新时代担当新使命实现新作为的新的历史起点successfulstrategy中国特色社会主义进入新时代这是我国发展新的历史方位也是我们国有企业领导人员适应新时代担当新使命实现新作为的新的历史起点transnationallocalmarketingsellgoodqualityproductslowerproductreasonableusecelebritydevotingsocialactivities中国特色社会主义进入新时代这是我国发展新的历史方位也是我们国有企业领导人员适应新时代担当新使命实现新作为的新的历史起点中国特色社会主义进入新时代这是我国发展新的历史方位也是我们国有企业领导人员适应新时代担当新使命实现新作为的新的历史起点thanks
(可口可乐公司市场分析ppt英文版)Inside the minds and pockets of
• Primary population of interest for the CCRRC
• Only respondents able to provide answers and
crossable data for: – Accuracy of price perception – Price perception drivers for modern format – Effectiveness of promotional activity in price
Objective
• Understand retailer
perspective on consumer price perception
• Capture insights on
consumer price
perception
• Segment consumers
• Enrich findings with
6
COUNTRY-LEVEL ACCEPTED STANDARDS GUIDED OUR INCOME LEVEL CLASSIFICATION
We adopted the principles suggested by the National Marketing Associations of each country
Inside the minds and pockets of Latin American consumers
How consumers build price perception and its impact on retailers
Research launched for: The Coca-Cola Retailing Research Council Latin America by: McKinsey&Company
可口可乐英文版简介课件
可口可乐公司注重履行社会责 任，积极推动可持续发展，关 注环保、公益等方面，为饮料 行业树立了良好的榜样。
03
可口可乐公司的品牌策略
品牌形象塑造
经典与时尚的结合
可口可乐的品牌形象既保持了经典元素，如经典的Logo和红 色调，又与时俱进，不断与时尚元素相结合，确保在消费者 心中始终保持新鲜感。
传递快乐与活力
持久性
这种独特的口味和秘方一 直保持着较高的市场接受 度，为公司的持久发展奠 定了基础。
高效的分销网络
全球化分销网络
可口可乐公司拥有遍布全球的分销网络，产品覆盖各个角落。
与本地合作伙伴的强关系
公司积极寻求与本地企业和商家合作，使其产品能更快、更广泛地 进入各个市场。
优化的供应链管理
通过高效的物流管理，确保产品的新鲜度和快速配送。
环保包装
01
采用环保材料制作包装，减少塑料使用，提高包装的可回收性
与降解性。
节能减排
02
优化生产流程，降低能源消耗与排放，提高生产效率与环保水
平。
社会责任与公益
03
积极参与社会公益活动，关注水资源保护、垃圾分类等环保议
题，践行企业社会责任。
感谢您的观看
THANKS
公司的经营理念与愿景
经营理念
可口可乐公司的经营理念是“让世界更快乐，让生活更美味”。公司致力于通过其品牌和产品，为消费者带来快 乐和美味，同时也关注环保、可持续发展等方面。
愿景
公司的愿景是成为“全球最受赞赏和最受尊重的企业之一”。为了实现这一愿景，公司将继续不断创新、优化产 品组合、加强品牌营销、推动可持续发展等方面的工作。同时，公司也将继续致力于为社会和环境做出积极贡献 ，以实现长期的商业成功和社会价值。
03
可口可乐公司的品牌策略
品牌形象塑造
经典与时尚的结合
可口可乐的品牌形象既保持了经典元素，如经典的Logo和红 色调，又与时俱进，不断与时尚元素相结合，确保在消费者 心中始终保持新鲜感。
传递快乐与活力
持久性
这种独特的口味和秘方一 直保持着较高的市场接受 度，为公司的持久发展奠 定了基础。
高效的分销网络
全球化分销网络
可口可乐公司拥有遍布全球的分销网络，产品覆盖各个角落。
与本地合作伙伴的强关系
公司积极寻求与本地企业和商家合作，使其产品能更快、更广泛地 进入各个市场。
优化的供应链管理
通过高效的物流管理，确保产品的新鲜度和快速配送。
环保包装
01
采用环保材料制作包装，减少塑料使用，提高包装的可回收性
与降解性。
节能减排
02
优化生产流程，降低能源消耗与排放，提高生产效率与环保水
平。
社会责任与公益
03
积极参与社会公益活动，关注水资源保护、垃圾分类等环保议
题，践行企业社会责任。
感谢您的观看
THANKS
公司的经营理念与愿景
经营理念
可口可乐公司的经营理念是“让世界更快乐，让生活更美味”。公司致力于通过其品牌和产品，为消费者带来快 乐和美味，同时也关注环保、可持续发展等方面。
愿景
公司的愿景是成为“全球最受赞赏和最受尊重的企业之一”。为了实现这一愿景，公司将继续不断创新、优化产 品组合、加强品牌营销、推动可持续发展等方面的工作。同时，公司也将继续致力于为社会和环境做出积极贡献 ，以实现长期的商业成功和社会价值。
《可口可乐英文介绍》课件
YOUR LOGO
可口可乐英文介绍
,
汇报人：
时间：20XX-XX-XX
目录
01
02
03
04
05
06
添加标题
可口可乐 的历史
可口可乐 的产品
可口可乐 的品牌形 象
可口可乐 的市场地 位
可口可乐 的社会责 任
PART 1
单击添加章节标题
PART 2
可口可乐的历史
成立时间与地点
成立时间：1886年
双重口感
明星产品
可口可乐：经典口味，全球销量最高 零度可乐：无糖无热量，适合健康人士 健怡可乐：低糖低热量，适合减肥人士
雪碧：柠檬味汽水，口感清新 芬达：橙味汽水，口感独特 怡泉：矿泉水，口感纯净
创新产品
经典可乐：原 味可乐，深受 全球消费者喜
爱
零度可乐：无 糖可乐，适合 追求健康生活
的消费者
健怡可乐：低 热量可乐，适 合注重身材的
2008年，可口可乐收购汇源果汁， 但被中国商务部否决
2015年，可口可乐推出无糖可乐， 受到消费者欢迎
成功因素
独特的配方：可口可乐的配方独特，口感独特，深受消费者喜爱 品牌营销：可口可乐的品牌营销策略成功，使其成为全球知名品牌 创新产品：可口可乐不断推出新产品，满足消费者需求 国际化战略：可口可乐的国际化战略成功，使其成为全球饮料巨头
消费者
樱桃可乐：樱 桃口味可乐， 满足消费者多 样化口味需求
包装设计
经典红色包装： 可口可乐的经 典红色包装设 计，已成为其 品牌形象的重
要组成部分
瓶身设计：可 口可乐的瓶身 设计简洁大方， 易于识别和记
忆
标签设计：可 口可乐的标签 设计注重品牌 信息的传达， 同时也注重环 保和可持续性
可口可乐英文介绍
,
汇报人：
时间：20XX-XX-XX
目录
01
02
03
04
05
06
添加标题
可口可乐 的历史
可口可乐 的产品
可口可乐 的品牌形 象
可口可乐 的市场地 位
可口可乐 的社会责 任
PART 1
单击添加章节标题
PART 2
可口可乐的历史
成立时间与地点
成立时间：1886年
双重口感
明星产品
可口可乐：经典口味，全球销量最高 零度可乐：无糖无热量，适合健康人士 健怡可乐：低糖低热量，适合减肥人士
雪碧：柠檬味汽水，口感清新 芬达：橙味汽水，口感独特 怡泉：矿泉水，口感纯净
创新产品
经典可乐：原 味可乐，深受 全球消费者喜
爱
零度可乐：无 糖可乐，适合 追求健康生活
的消费者
健怡可乐：低 热量可乐，适 合注重身材的
2008年，可口可乐收购汇源果汁， 但被中国商务部否决
2015年，可口可乐推出无糖可乐， 受到消费者欢迎
成功因素
独特的配方：可口可乐的配方独特，口感独特，深受消费者喜爱 品牌营销：可口可乐的品牌营销策略成功，使其成为全球知名品牌 创新产品：可口可乐不断推出新产品，满足消费者需求 国际化战略：可口可乐的国际化战略成功，使其成为全球饮料巨头
消费者
樱桃可乐：樱 桃口味可乐， 满足消费者多 样化口味需求
包装设计
经典红色包装： 可口可乐的经 典红色包装设 计，已成为其 品牌形象的重
要组成部分
瓶身设计：可 口可乐的瓶身 设计简洁大方， 易于识别和记
忆
标签设计：可 口可乐的标签 设计注重品牌 信息的传达， 同时也注重环 保和可持续性
CocaColapersentationreference商科案例可口可乐产品发展分析英文演讲幻灯片PPT课件
Stretching and Retrenching Brand strategies in
the Coca Cola company
Introduction
Definitions:
• Brand Stretching refers to the use of an
established brand name for products in unrelated markets.
• “Fit” the Brand’s Equity? • Long-term Profitability?
Master Brand Strategy
• One of Retrenching Strategies • Marketing and Promoting a Single, Core and
• Brand hierarchy
• Brand’s equity influences
Advห้องสมุดไป่ตู้nBtraagned extension
s:
• Tqachuceicekaplbtyai,linintcycerteooafstiannreggwectpucsrootodnmsuucemtrebearasssieerm. aking
• •
Rtheedumcaersketht.e risk of bringing new products to Ethnehamnacsetserthberabnrdan. d awareness and attitude of
•Vitamin Water
•Kinley
•Vio
•Vita
•Toppur •Smart Water
Sub-Brands
•BonAqua
the Coca Cola company
Introduction
Definitions:
• Brand Stretching refers to the use of an
established brand name for products in unrelated markets.
• “Fit” the Brand’s Equity? • Long-term Profitability?
Master Brand Strategy
• One of Retrenching Strategies • Marketing and Promoting a Single, Core and
• Brand hierarchy
• Brand’s equity influences
Advห้องสมุดไป่ตู้nBtraagned extension
s:
• Tqachuceicekaplbtyai,linintcycerteooafstiannreggwectpucsrootodnmsuucemtrebearasssieerm. aking
• •
Rtheedumcaersketht.e risk of bringing new products to Ethnehamnacsetserthberabnrdan. d awareness and attitude of
•Vitamin Water
•Kinley
•Vio
•Vita
•Toppur •Smart Water
Sub-Brands
•BonAqua
可口可乐市场分析报告英文版.pptx
6
COUNTRY-LEVEL ACCEPTED STANDARDS GUIDED OUR INCOME LEVEL CLASSIFICATION
We adopted the principles suggested by the National Marketing Associations of each country
THE COCA-COLA RETAILING RESEARCH COUNCIL – LATIN AMERICA
The Coca-Cola Retailing Research Council – Latin America (CCRRC - LA) is dedicated to developing a better understanding of the food retailing and allied merchandise distribution business in Latin America. It concentrates in identifying and then studying selected relevant issues, presenting its findings to the manufacturing and retailing communities, in order to assist in the development and enhancement of the food retailing business.
Consumers who only shop in traditional format
• Typically low-end consumers
• Useful to gain insights on the low-end market,
COUNTRY-LEVEL ACCEPTED STANDARDS GUIDED OUR INCOME LEVEL CLASSIFICATION
We adopted the principles suggested by the National Marketing Associations of each country
THE COCA-COLA RETAILING RESEARCH COUNCIL – LATIN AMERICA
The Coca-Cola Retailing Research Council – Latin America (CCRRC - LA) is dedicated to developing a better understanding of the food retailing and allied merchandise distribution business in Latin America. It concentrates in identifying and then studying selected relevant issues, presenting its findings to the manufacturing and retailing communities, in order to assist in the development and enhancement of the food retailing business.
Consumers who only shop in traditional format
• Typically low-end consumers
• Useful to gain insights on the low-end market,
可口可乐cocacola英文演讲PPT
1. Primary School Subsidy
2. Middle School Hope Star Scholarships 3. High School Hope Star Scholarships
4. Rural University Scholarships
5. Graduate Scholarships
6. Teachers’ Training Program.
பைடு நூலகம்
Production
• • • • • • • • • • • • • •
1886 1917 1925 1932 1944 1952 1957 1963 1969 1976 1982 1987 1993 2001
Drink Coca-Cola Three Million a day Six Million a day Ice cold sunshine Global high sign What you want is Coke Sing of Good Taste Thing go better with Coke It’s the Real thing Have a Coke and a smile Coke is it Can’t beat the feeling Always Coca-Cola Life tastes good
Thank you！
12/05/2010
Succeed
Ensure product quality and brand value
Established distribution network
within reach
Give customers a special meeting
1.建立伸手可及的销售网 2.给予顾客一种特殊的满足 3.保证产品的质量与品牌的价值
2. Middle School Hope Star Scholarships 3. High School Hope Star Scholarships
4. Rural University Scholarships
5. Graduate Scholarships
6. Teachers’ Training Program.
பைடு நூலகம்
Production
• • • • • • • • • • • • • •
1886 1917 1925 1932 1944 1952 1957 1963 1969 1976 1982 1987 1993 2001
Drink Coca-Cola Three Million a day Six Million a day Ice cold sunshine Global high sign What you want is Coke Sing of Good Taste Thing go better with Coke It’s the Real thing Have a Coke and a smile Coke is it Can’t beat the feeling Always Coca-Cola Life tastes good
Thank you！
12/05/2010
Succeed
Ensure product quality and brand value
Established distribution network
within reach
Give customers a special meeting
1.建立伸手可及的销售网 2.给予顾客一种特殊的满足 3.保证产品的质量与品牌的价值