广告的好与坏(英文写作)

广告的好与坏

随着社会的不断发展，广告已成为了大众生活的重要部分，无处不在。每天我们通过各种大众媒体，接收到各种电子或纸质的广告。广告对人们的生活既有负面的影响也有正面的意义。广告使人变得物质至上。新产品不断得被推销给大众。大众为了追赶潮流而浪费钱在无用的东西上。广告对大众的消费观影响深远。举例说明，某玩具广告中，小女孩向伙伴炫耀自己的新玩具。广告传达了每个孩子都应该拥有该产品。无形中孩子会互相攀比，价值取向被扭曲。同时广告还会误导大众对于文字的使用。众所周知，商家会使用一些大家熟知的成语作为广告语来吸引消费者的眼球。然而同音不同字往往会使消费者混淆正确的原文字。可谓是对传统文化的一种破坏。

但是凡事都有两面性。广告发展至今已不只是为了推销产品或者服务，现在广告有了更广的覆盖范围。广告也可以传递正面的信息给大众。以某一公益广告为例，画面中将组成FAMILY这个单词的每个字母都拆开来，并赋予其中几个字母以家庭中的某个角色，演绎了一个关于孩子在家庭中成长的感人故事。故事中的F（父亲）和M（母亲）在I（孩子）小的时候细心呵护，可随着孩子的长大，孩子企图冲破家长的保护与束缚来自由成长，不断的与爸妈发生冲突。后来，孩子体会到生活的艰辛，主动承担起家庭的责任长成参天大树，让年迈的父母可以依靠，为他们遮风避雨。每个看过广告的人无不被深深打动。

广告是社会发展的产物，无处不在也不可避免。重要的是如何过滤信息，取其精华，去其糟粕。

With the rapid development of the society, advertising has become an important part of our life. We no longer search for advertising, but the advertising finds us. Everyday we receive advertising information via varieties of mass medias, either electronic ones or paper ones. Advertising affects our life both negatively and positively.

Advertising makes people materialism. New products are endlessly introduced to the public. People pursue the fashion trend and a lot of money is wasted for useless stuffs. Consumption concept is significantly influenced by advertising. For example, in some advertis ement a little girl shows off her new toy to her little friend and says “I have. And you?”The hint is that everyone should have this toy. Subconsciously children will be likely to compare with others. Value orientation is twisted. Advertising misleads the public people in language use. As we all know

merchants always use well known idioms as a slogan to catch the eyes of the consumers. Actually only the same pronunciation but not the right word. The public will probably mix up the original correct usage. This is a kind of ruin of the traditional culture.

However, every coin has two sides. Advertising is not just a way of selling products or service, the range is much more wider now. It is also deliver positive information. Take a public service advertising as an example. In the flash, Word FAMILY is split into single letters and some of the letters stand for family members. F stands for father, M stands for mother, I stands for the child. The story is about the growing pains of the child. The child grows up gradually and has conflicts with his parents because he would like to get rid of the constraints. After the child steps into the society and tastes the bitter of life. He knows that he should take the responsibility to take care of his parents. Father and mother rely on the child and the child builds up a shelter for them. What a touching story. This advertisement tells in a positive and vivid way that we should respect and love the family members.

Advertising is the product of society. It is everywhere and unavoidable. What is important is that we should learn to filter the information,discard the dross and keep the essence.