综合商务英语教程第三册Unit 1
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职场综合英语教程第三册 Unit 1 Business Trip[优质ppt]
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Listening and Speaking
Exercise 2 Checking in at the Airport
Directions: Now you will hear a conversation. You are required to put in the missing information.
Listening and Speaking
* Be aware that travel from one country to another may be restricted.
Related Information
2）Business preparations for international travel * Language differences * Seasonal weather conditions in the countries to be
Listening and Speaking
Clerk: Are these yours? Frank: Yes, these are my personal stuff. Clerk: Are you bringing in any liquor? Frank: No, I'm not. Clerk: Are you bringing in any __ci_g_ar_e_tt_es___? Frank: Only my own use. Clerk: All right. Please open your bags. Clerk: Thank you. Have a good stay in New York. Frank: Thank you.
Listening and Speaking
综合英语第三册第一课教学课件ppt
Australian)
• a breath of fresh air • someone or something that is new and different and makes everything seem more exciting. Angela's like a breath of fresh
• In this autobiographical essay, Evelyn Herald recounts her embarrassing moments during her first days of college. With a chronologically balanced pattern of narration, the author focuses on three incidents– sitting in the wrong class, falling down in the cafeteria and witnessing the upper-class football player having the same experience. Coupling narration with description, she gives us a detailed account of the process, the after-effect and the significant insight into herself.
Structure of the text (2) – Unlike an expository writing, which usually expresses the main idea in a thesis statement, in a narrative writing, the point is shown through dialogues, actions or events. The three incidents that are treated expansively in this essay are related to one another by their implicit messages- the mistakes the author made and her reaction towards the mistakes. It was in this process that the author achieved significant insight into herself.
职场综合英语教程第三册 Unit 1 Business Trip[优质ppt]
* Be aware that travel from one country to another may be restricted.
Related Information
2）Business preparations for international travel * Language differences * Seasonal weather conditions in the countries to be
Travels with business purposes.
The purposes for business travel?
marketing activities negotiation market research & investigation conference trade fair & exhibition cross-regional technical exchange/product launch large-scale celebrations
visited * Health care (e.g. what to eat, special medical problems
and prescription drugs) * Electrical current (e.g. a transformer or plug adapter) * Money (e.g. exchanging currency and using credit
Exercise 1 Reserving Two Seats to New York
Directions: Now you will hear a short dialogue. Listen carefully and choose the best answer from the four choices.
Related Information
2）Business preparations for international travel * Language differences * Seasonal weather conditions in the countries to be
Travels with business purposes.
The purposes for business travel?
marketing activities negotiation market research & investigation conference trade fair & exhibition cross-regional technical exchange/product launch large-scale celebrations
visited * Health care (e.g. what to eat, special medical problems
and prescription drugs) * Electrical current (e.g. a transformer or plug adapter) * Money (e.g. exchanging currency and using credit
Exercise 1 Reserving Two Seats to New York
Directions: Now you will hear a short dialogue. Listen carefully and choose the best answer from the four choices.
商务英语阅读第三册Unit 1 text A
Supply and Demand
Marketers who understand these economic factors do a better job of pricing their products. Demand is the amount of a product that consumers are willing and able to purchase at a given price. Only when products can actually be sold at a given price is there demand for them. Demand and price changes interact. An increase in price will usually cause the demand for the product to decrease.
After Reading
1. Find at least 2 examples of "Pricing" in your daily life and tell them to your partner. 2. Can you find some rules in pricing your salary? what factors should be taken into consideration?
Competition and Profits
Price is important as a competitive device in the marketing mix. Price is often most important in combination with the other marketing mix factors. Price is important in determining profits for the marketer. The marketer knows that price times quantity sold equals sales revenue.
体验商务英语综合教程三(第二版)答案Unit 1 Brands汇编
Teamwork and leadership: top graduates = good employees since they have worked so hard to be the best.
Assertiveness and confidence: even if you have good ideas, you have to know how to make Yourself heard. To give effective presentations and make negotiations are desirable ways to
Top-end (upmarket brand ) : Dior, Lancôme, Chanel, SK-II, Shiseido
Mid-range: Nivea, Revlon, Olay, Ponds
Bottom-end (downmarket brand) : Dabao, Caishi
Vocabulary 4A Match these word partnerships to their meanings.
Designed for students who want to improve their confidence and ability in conducting business in English.
2. Course Objectives
To know more about the international business;
To enlarge Business English vocabulary and develop language skills;
To improve practical abilities of communication, analyzing and teamwork spirit by means of case study and task-oriented teaching.
Assertiveness and confidence: even if you have good ideas, you have to know how to make Yourself heard. To give effective presentations and make negotiations are desirable ways to
Top-end (upmarket brand ) : Dior, Lancôme, Chanel, SK-II, Shiseido
Mid-range: Nivea, Revlon, Olay, Ponds
Bottom-end (downmarket brand) : Dabao, Caishi
Vocabulary 4A Match these word partnerships to their meanings.
Designed for students who want to improve their confidence and ability in conducting business in English.
2. Course Objectives
To know more about the international business;
To enlarge Business English vocabulary and develop language skills;
To improve practical abilities of communication, analyzing and teamwork spirit by means of case study and task-oriented teaching.
Unit 1 商务英语综合教程3
It is a humorous travel book on the United Kingdom by American author Bill Bryson, first published in 1995. The text is taken from the Prologue of the book.
Text I Warm-up Background Detailed Reading
prologue: a preface or introductory part of a discourse, poem, or novel
pro
logue
before discourse, speech
n.b.
Text I Warm-up Background Detailed Reading
The only mildly dismaying thing was that all the hotels and guesthouses appeared to be shut up for the night. I walked as far as the rail station, thinking I’d catch a train to London, but the station, too, was dark and shuttered. I was standing wondering what to do when I noticed a grey light of television filling an upstairs window of a guesthouse across the road. Hooray, I thought, someone awake, and hastened across, planning humble apologies to the kindly owner for the lateness of my arrival and imagining a cheery conversation which included the line, “Oh, but I couldn’t possibly ask you to feed me at this hour. No, honestly – well, if you’re quite sure it’s no trouble, then perhaps just a roast beef sandwich and a large dill pickle with perhaps some potato salad and a bottle of beer.”
Text I Warm-up Background Detailed Reading
prologue: a preface or introductory part of a discourse, poem, or novel
pro
logue
before discourse, speech
n.b.
Text I Warm-up Background Detailed Reading
The only mildly dismaying thing was that all the hotels and guesthouses appeared to be shut up for the night. I walked as far as the rail station, thinking I’d catch a train to London, but the station, too, was dark and shuttered. I was standing wondering what to do when I noticed a grey light of television filling an upstairs window of a guesthouse across the road. Hooray, I thought, someone awake, and hastened across, planning humble apologies to the kindly owner for the lateness of my arrival and imagining a cheery conversation which included the line, “Oh, but I couldn’t possibly ask you to feed me at this hour. No, honestly – well, if you’re quite sure it’s no trouble, then perhaps just a roast beef sandwich and a large dill pickle with perhaps some potato salad and a bottle of beer.”
体验商务英语综合教程3(第二版)Unit 1-Reading翻译
欧洲制造除了顶级奢侈品牌，几乎每一个时尚品牌不是已经在亚洲生产，就是已经考虑这么做。
美国的皮革商品制造商蔻驰（Coach）就是一个经典的例子。
它在过去的五年通过仅在低成本市场生产来提升毛利率。
在2002年的3月，它关闭了在Lares,Puerto Rico的最后一间公司所属工厂，并外包所有产品。
巴宝莉（Burberry）持有许多亚洲许可安排。
在2000年它决定更新三洋十年的日本许可证。
这意味着几乎一半的巴宝莉以零售价进行的销售将获得许可继续在亚洲生产。
然而同时日本的消费者偏好集团在欧洲生产的产品。
三洋为应对人们不喜在亚洲工厂生产的巴宝莉产品的虚荣心的需求，在日本的银座开了旗舰店，专卖从欧洲进口的巴宝莉产品。
在《金融时报》的采访中，许多管理者说顶级奢侈品牌将在亚洲越来越多地出现，就像在欧洲一样。
古驰（Gucci）的总裁多米尼克迪索说，无论是真是假，亚洲消费者坚信来自欧洲的奢侈品一定要在那儿生产才是最好的。
控制古驰的巴黎春天百货公司的总裁Serge Weinberg说他不会将古驰的生产转移到海外。
然而行业内一些产家承认，即使对于顶级奢侈品牌，这样的改变都即将到来。
普拉达（Prada）的总裁Patrizio Bertelli说，“意大利制造”的品牌是重要的，但我们真正要提供的是一种风格，而风格是一种文化的展示。
因此他承认优质时尚产品的生产也许不需要在意大利。
欧洲工商管理学院的市场营销教授Amitava Chattopadhyay说，品牌在消费者的脑海中是品牌联想的组合，其中之一是产品原产国。
对于奢侈品来说，品牌的作用是举足轻重的。
破坏它是一种弥天大罪，没有品牌经理会想弄坏出产地和品牌形象的平衡。
商务英语综合教程第三册第1课
• Trans. • 尽管勉强，他最后还是同意帮助我们。 He finally agreed, albeit reluctantly, to help us. • 他们还等着，尽管越来越不耐烦。 They are still waiting, albeit with growing impatience. • 这是一个结构复杂，但很有用的装置。 This is a useful, albeit complex device.
• • • • •
ailment obsession oblivious divert expedition
• Explore Famous Women Entrepreneurs
• Historically, entrepreneurship has been a maledominated pursuit, but many of today's most memorable and inspirational entrepreneurs are women. Go to the Internet to learn more about some of the most influential entrepreneurial women past and present. • Suggested website:
3. Steve Jobs: 苹果电脑的现任首席执行官兼创
办人之一史蒂夫•乔布斯
4. Henry Ford:
福特
美国福特汽车公司的建立者亨利• 英国零售业大亨菲利普•格林
5. Philip Green:
• • • • •
albeit overwhelming assume presumably accumulate
• • • • •
ailment obsession oblivious divert expedition
• Explore Famous Women Entrepreneurs
• Historically, entrepreneurship has been a maledominated pursuit, but many of today's most memorable and inspirational entrepreneurs are women. Go to the Internet to learn more about some of the most influential entrepreneurial women past and present. • Suggested website:
3. Steve Jobs: 苹果电脑的现任首席执行官兼创
办人之一史蒂夫•乔布斯
4. Henry Ford:
福特
美国福特汽车公司的建立者亨利• 英国零售业大亨菲利普•格林
5. Philip Green:
• • • • •
albeit overwhelming assume presumably accumulate
新编商务英语阅读教程Book 3 Unit1 Part 1 Text A
Equilibrium price is not static but changes as demand and supply increase and decrease.
Exercise
Comprehension Vocabulary
Assignment
Preview text B
Thank you!!!!
Equilibrium price
Customers want a lower price, and at the same time, marketers want a higher price, so the price they make an exchange is the equilibrium price.
New terms and words
specified price 特定的价格 hold back 储备 equilibrium price 均衡价格
Importance of Price
Extremely important,
Marketing mix consists of product, promotion and distribution costs . Each directly affects the price.
New terms and words
marketer 专营特定商品的商号或者商 人 vinyl 聚乙烯的 rink （溜冰场） equilibrium 平衡，均衡 interact 相互作用，相互影响 static 静止的，不变的 dissimilar 不同的，不相似的
Competitionபைடு நூலகம்
商务英语综合教程杨翠萍主编第三册-Unit_1
• Most of us have been to seminars or conferences where we've left feeling inspired and rejuvenated. But how many of us have ever left everyday meetings feeling the same w Rarely, no doubt. The reason is that good seminars and conferences are organized precisely to engage us. Sadly, most office meetings are not. • Believe it or not, meetings can and should be the most interesting and productive part of your day. And if you've ever been to a great conference or seminar, you already have seen some of the basic principles at work. These can be summarized as: 1) preparation 2) facilitation 3) inspiration 4) results
Reading II
Para. 1 Questions: 1. What is the main idea of Pra. 1? 2. What is the problem of the business pointed out? 3. How to solve the problem?
综合商务英语(3)Unit 1
aboriginal tourism原住民观光a branch of tourism based the unique features of the aboriginal people, in which tourists can visit their houses, share their lifestyle and appreciate cultureagritourism 农业旅游、农家乐旅游a branch of tourism in which customers stay in accommodation on working farms and may have the opportunity to help with farm workecotourism生态旅游a form of tourism which places a heavy emphasis on appreciation and protection of the natural environment, with ecotourists traveling to regions of ecological interest around the world. This form of tourism is also sometimes called ecological tourism, nature travel, or responsible tourism.heritage tourism遗产旅游heritage tourism is defined as "traveling to experience the places, artifacts and activities that authentically represent the stories and people of the past," and "heritage tourism can include cultural, historic and natural resources."excursion:a short journey made for pleasure, especially one that has been organized for a group of people （尤指集体）远足、短途旅行exodus : ( formal or humorous ) a situation in which many people leave a place at the same time（大批人同时）离开、外出the mass exodus from Paris to the country in the summer 夏日大批人从巴黎外出到农村The play was so awful that there was a general exodus from the theatre at the interval.getaway : (informal) a short holiday/vacation; a place that is suitable for a holiday/vacation短假、假日休闲地a romantic weekend getaway in New York 在纽约度过的浪漫周末the popular island getaway 深受欢迎的度假岛jaunt: ( old-fashioned or humorous ) a short journey that you make for pleasure （短途）游览、旅行SYN excursionaswarm (adj. be ~ with sb./sth.)full of people or things 充满的，拥挤的e.g. The garden is aswarm with bees.swarm: n./v.1. a swarm of bees / fliesn. a large group of insects, especially bees,moving together in the same direction 一大群蜜蜂等昆虫2. Tourists were swarming all over the island.v. (often disapproving) (of people, animals, etc.)to move around in a large group) 成群地来回移动3. Gulangyu Island is swarming with tourists.v. ~ with sb./sth.: be full of people or thing到处是人或物、挤满pourto come or go somewhere continuously in large numbers 不断涌向(或涌现)SYN floode.g. Letters of complaint continue to pour in.投诉信纷至沓来。
王立非(商务英语综合教程第3册)unit 1
cruise（豪华游艇旅游）：A tour on a large ship or a boat for pleasure. leisure travel（休闲旅游）：A tour in which travelers can relax and do things they enjoy.
special interest tour（专门兴趣旅游）：A tour designed for clients sharing curiosity or concern about a common subject. Agricultural tourism(农业观光旅游)：A tour in which travelers can appreciate agricultural life, such as going to the orchard, etc.. sports tourism(体育旅游)：A tour including exploring, climbing, car rally, etc..
批注本地保存成功开通会员云端永久保存去开通
Unit 1
Travel Broadens thቤተ መጻሕፍቲ ባይዱ Mind
inclusive tour（包价 旅游）：A tour including transportation, hotels, transfers, sightseeing, and meals.
Ecotourism（生态旅游）： The tour of organizing holidays to natural areas, especially areas that are far away such as the rain forest, where people can visit and learn about the area in a way that will not hurt the environment.
商务英语综合教程第三册
grasp the relevant skills to communicate well in job interviews.
Text 1. Acing the Behavioral Job Interview
Pre-reading questions:
Have you ever experienced a job interview? If yes, could you describe some feelings during your job interview?
In your opinion, what is the best way to reduce the stress evoked by a job interview?
How to prepare for a successful job interview?
Background Information
Finding a job can be challenging when you're in college, especially when you are balancing classes, schoolwork, extracurricular activities, and your social life. It can be tricky even finding time to schedule interviews, so once you have an interview secured, it's important to make the best of it. Here are some tips for interviewing when you're in college.
Text 1. Acing the Behavioral Job Interview
Pre-reading questions:
Have you ever experienced a job interview? If yes, could you describe some feelings during your job interview?
In your opinion, what is the best way to reduce the stress evoked by a job interview?
How to prepare for a successful job interview?
Background Information
Finding a job can be challenging when you're in college, especially when you are balancing classes, schoolwork, extracurricular activities, and your social life. It can be tricky even finding time to schedule interviews, so once you have an interview secured, it's important to make the best of it. Here are some tips for interviewing when you're in college.
体验商务英语综合教程3 unit 1 brands
1.Starting up
2.Why brands matter to you?
3. BRANDS CREATE DIFFERENCE. Any grocery store aisle has more product options than anyone can reasonably consider purchasing. What allows us to select one peanut butter brand over another or over a generic product? Branding helps define—in an instant, with a minimum of thought—what makes your product different and more desirable than comparable products. 4. BRANDS PROVIDE SAFETY. People, by nature, generally avoid risk and seek safety. Imagine you’re on a business trip in an unfamiliar city, and you need to pick a restaurant for dinner. You’re most likely to pick a national restaurant brand over a local one because you’re familiar with the national brand. It’s the safe and predictable choice because you know what to expect. Brands offer safety and reduce the risk of disappointment.
全新版大学英语综合教程第三册第一单元课文B教学课件
全新版大学英语综合教程第三册第一单元课文B教学课件大学英语综合教程第三册第一单元课文B教学课件一、引言在大学英语综合教程第三册第一单元课文B中，我们将学习有关跨文化交流的重要主题。
本课文着重介绍了国际贸易中的文化差异对于交流所带来的影响。
本课件将详细介绍课文内容、教学目标、教学重点以及教学方法。
二、课文内容1. 本课文讲述了在国际贸易中面对不同文化时，理解文化差异的重要性。
2. 通过一位英国公司与中国公司间的邮件往来，展示了双方在商务交流中因文化差异而引发的误解与困惑。
三、教学目标1. 学会识别和理解不同文化之间的差异。
2. 增强学生的跨文化交流能力，提高他们在国际商务环境中的适应能力。
3. 培养学生良好的沟通技巧，减少因文化差异产生的误解。
四、教学重点1. 掌握并理解主要词汇与短语，并学会运用。
2. 理解国际贸易中常见的文化差异。
3. 分析课文中发生的误解与困惑，并探讨解决方法。
五、教学方法1. 预习导入：通过引导学生回忆或讨论国际贸易与跨文化交流的经历，激发兴趣和思考。
2. 集体阅读：将课文分段，进行集体阅读，帮助学生理解课文细节。
3. 词汇学习：通过课堂活动和练习，帮助学生掌握并灵活运用课文中的主要词汇与短语。
4. 文化差异解析：根据课文内容，引导学生讨论国际贸易中常见的文化差异，深化对跨文化交流的理解。
5. 交流合作：组织学生进行角色扮演活动，模拟课文中的邮件往来，锻炼学生的沟通能力和解决问题的能力。
6. 总结回顾：对本课程的重点内容进行总结回顾，并与学生共同总结课程的收获。
六、教学反馈在本课程中，教师应及时与学生进行互动和反馈，确保学生理解和掌握课文中的内容和技巧。
通过与学生的讨论和互动，教师可以了解学生对文化差异和跨文化交流的理解程度，并进行及时纠正和指导。
七、结束语通过本课程的学习，学生将会在国际商务环境中更好地理解和应对不同文化所带来的挑战。
掌握跨文化交流的关键技巧，将使他们在国际贸易中更加成功和顺利。
世纪商务英语综合教程第三册 第四版Unit 1 Running Business
世纪商务英语
综合教程3(第四版）
Unit 1
Running Business
Running Business
Developing an enterprise these days has become relatively easier than it used to be. Very small enterprises employ fewer than 10 employees, who all get
( A ) 6. How much does the store mark up for the shirts made in American? A. $20. B. $65. C. $35. D. $40.
( D ) 7. The market research indicates that the real customer is interested in ____. A. the shirt’s surface quality B. the conditions under which the shirt was produced C. the real cost of the shirt D. both A and B
Unit 1
Runn
Tape Script
Part 2 The customer wants to have a deeper understanding about shirts in this shop, so she asks the clerk to tell her more. Listen to the dialogue and answer the following questions. 1. What does the woman think of the Italian shirt? __________________________________________________________ We’d like to apply for the registration of our trademarks. 2. What is the Italian shirt made from? __________________________________________________________ Brazilian cotton and Mexico Pearl as buttons. 3. How much money does the clerk ask the customer to pay for the Italian shirt? __________________________________________________________ $55 4. What do the Mexican merchants do with the Italian shirt? __________________________________________________________ They delivered the buttons. 5. What is the education level of the clerk? __________________________________________________________ Master’s degree in Marketing. 6. Where did the clerk buy his nice-looking shirt? __________________________________________________________ He bought it at Wal-Mart.
综合教程3(第四版）
Unit 1
Running Business
Running Business
Developing an enterprise these days has become relatively easier than it used to be. Very small enterprises employ fewer than 10 employees, who all get
( A ) 6. How much does the store mark up for the shirts made in American? A. $20. B. $65. C. $35. D. $40.
( D ) 7. The market research indicates that the real customer is interested in ____. A. the shirt’s surface quality B. the conditions under which the shirt was produced C. the real cost of the shirt D. both A and B
Unit 1
Runn
Tape Script
Part 2 The customer wants to have a deeper understanding about shirts in this shop, so she asks the clerk to tell her more. Listen to the dialogue and answer the following questions. 1. What does the woman think of the Italian shirt? __________________________________________________________ We’d like to apply for the registration of our trademarks. 2. What is the Italian shirt made from? __________________________________________________________ Brazilian cotton and Mexico Pearl as buttons. 3. How much money does the clerk ask the customer to pay for the Italian shirt? __________________________________________________________ $55 4. What do the Mexican merchants do with the Italian shirt? __________________________________________________________ They delivered the buttons. 5. What is the education level of the clerk? __________________________________________________________ Master’s degree in Marketing. 6. Where did the clerk buy his nice-looking shirt? __________________________________________________________ He bought it at Wal-Mart.
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Focus
• Learning the business ethics
I. Lead-in
• 1. How can we judge whether a company is
ethical or not? Show your classmates an example.
• 2. Is it ethical to sell products that are legal, but
III. Reading
• A. You are going to read an article about
business ethics. Skim the article quickly to decide whether the following aspects are mentioned or not?
period of discussion or thought
• e. the process of doing something,
especially in order to achieve a particular thing
• f. a way of finding out whether something
of a business?
• 4) How can a company create competitive advantages
and reach ethical objectives?
• 5) What does unethical behaviour mean for a business?
you might think; it's actually easier than some of the day-to-day business challenges you face. The keys to _______an ethical company are accountability, _______, and information transparency. Ethics must focus on you and the people you work with, so_____ an ethical corporation makes the goal easier to achieve. ________behavior is important to your business success. It simply requires that you follow your best _______ instincts, even in areas that don't appear to involve moral issues.
综合商务英语s
Time 3*90’
Outline: Focus I. lead-in II. Vocabulary Building III. Reading IV. Language Focus V. Speaking VI. Writing
known to harm those who use them? Take tobacco as an example.
II. Vocabulary Building
A. Match the words or phrases with their meanings.
• 1. ground rules • 2. ethic • 3. entrepreneur • 4. action • 5. acid test • 6. decision • 7. work
• a. someone who starts a new business or
arranges business deals in order to make money
• b. to be effective or successful • c. use this to say what usually happens • d. a choice or judgment you make after a
III. Reading
• Discussion
is as good as people say it is, whether it works, or whether it is true
• g. moral rules or principles of behavior
for deciding what is right and wrong
II. Vocabulary Building
• a. code of practice b. commitment to ethical
objectives
• c. public support d. ethical thinking e.
contingency plans
III. Reading
• Read the article again, and answer the following
questions.
• 1) Why do organizations consider setting ethical
objectives?
• 2) What are the steps for developing the ethical policy? • 3) Do employees have to accept the ethical expectations
• B. Complete the following paragraph with the appropriate
forms of the given words.
• run honest moral structure responsibility ethical • • Creating and sustaining an_______ corporation isn't as difficult as