color(中西方色彩文化差异PPT)

be in black on the funeral. And demons
BLACK
Well~ Compare to others, both Chinese and Westerners have the opposing meaning on black. Hacker(黑客) Black sheep(害群之马) 标题 Know black from white （精明老练） Black box (黑匣子) Black horse（黑马）
There are always differences between Chinese and westerners. Differences in color do exist if geography, nation, feeling are different one day.
Only we master the difference can we better
YELLOW
Yellow looks (depressive appearance)
Yellow card, Yellow Sign (warning).
Yellow Pages. Compare to the great meaning of red and yellow in China~ Westerners do not actually have a good look about them~
R E D
R E D
Chinese hold a special feeling on red~ which is a symbol of many good thing such Heart is red, the sun is red,
lantern is red, interest is red,
标题
Leabharlann Baidu
BLUE
BLUE
In Chinese culture, the color blue is regarded as a symbol of fresh and pure, which is always linked with the sky or very
clean water. While in Chinese traditional opera------Beijing
as victory, lucky
and~ marriage. Red is always
contact with good
meaning.
R E D
While we have to acknowledge that foreigners are not rather crazy about red. On the contrary, red often appears in bad circumstances such as danger, blood, revenge or violence. Red Alert (warning); in the red (loss); red ruin (fire disaster);
WHITE
A white lies(善意的谎言) White collar（白领）
Snow White（白雪公主）
标题 A White war（不流血的战争）
In many times, white and black are completely
opposite.
Culture of colors
R E D
Both Chinese and Westerners have some expression in common like red face(angry), red sky(cloud). But most time they are totally opposite.
YELLOW
YELLOW
Like red, yellow have almost different meanings. Yellow is the color of soil and skin,
which make it a definition of rich, honor and
power. Emperor’s clothes are totally yellow. Zodiac was called as yellow orbit. While now yellow extends a strange meaning.
标题
BLACK
Black indicates wisdom, firm or further thoughts in the west like in the
black (盈利). But
….Most are linked with grieve an d
标题
death. People should
标题 or envy in Western culture. For example, the phrase "in the
green wood" is used to describe one is at a young age. Meanwhile, we use "green hand" to indicate that one is short of experience.
Opera, the character of those 标题 figures whose masks are blue is always upright, outspoken and untamed.
BLUE
Compared with Chinese culture, it refers to numerously symbolic implications in western culture. In English, the word blue refers to a color with plenty of implications for being noble, profound, stern, which often suggest someone enjoys high social status, political power, aristocrat status, or be from royal family. For example, blue blood implies someone from noble or distinguished family. In English, blue also attaches implications for being unhappy, depressed, restless and so on. Blue Monday someone may mean
YELLOW
Well~ Westerners seem to be completely different from us. Yellow contains a meaning of betrayal or evil. Yellow itself does have the
meaning of timidity or suspicion.
WHITE
WHITE
White usually means grieve, unlucky, horror in China~(compared
to black in western countries). Plain folks can be only in white.
Chinese always wear white clothes（素服）for the funeral. And it also means blank or empty like (白费，白卷).
标题
While in the western countries, white is the symbol of purity, peace, honesty, glory. Bride wears white clothes and the nurse is the same. A white day means lucky day.
Culture of colors
Culture of colors
People have the same sense and feeling on
various colours. However, colours also reflect different value and aesthetics. Due to the differences in nation, history, religion, life or emotion, the colour word is likely to have associative meanings.
GREEN
In western country, green tends to be attached to vitality and peace. We call someone in a green old age(老当益壮). However, Green is also a representative of no-experienced
lucky money is in the red envelope. We use red to describe a beautiful girl.Ｗe even call somebody who is popular or something is a hit as red. And red is often associate with revolutionary~ such as the Red Army, Red Flag.
GREEN
GREEN
In Chinese culture, green means a lot. Green is the color of most plants, but the Chinese do not favor it at all. People impose a low or mean meaning on green. When people are in a bad look, we often call it “a green look”( 标题 脸都绿了). People also use green to show the dropped shares. In China, when one's wife has an affair, people would rather tell her husband is "wearing a green hat".
GREEN
Green with envy嫉妒 Green power 财团 Greenback 绿皮钞（指美元） Well~ something is the same when we reach the traffic light, green symbolizes the traffic permit. And Emergency green path is also used. Green is also a symbol of environmental protection or agriculture.
标题
Monday unlucky for him. Blue is also a famous form of music(蓝调).
BLACK
BLACK
In ancient China, people have a good impression on black,
which reflects a kind of solemnity and honorable. We call Zhang Fei is black-faced means he is loyal and upright. While now we use black to describe horror or dark like (黑手，黑帮 ，黑心)。