高级综合商务英语unit 4
商务英语综合教程4Unit4Businessethics课后答案
商务英语综合教程4Unit4Businessethics课后答案Unit 4 Business ethicsExtensive ReadingCorporate Philanthropy Responds to DisastersExercisesI.Speed Reading ComprehensionRead the text for FIVE minutes, and find the best answer to each of the following questions.nd paragraph, why some companies faced internal criticism?According to the 21.A. These companies have donated too much money to the communities, regardless of theirown capacity.B. These companies ignored the needs of their own employees who were affected by thedisasters.C. The philanthropic programs of these companies were too cheap.D. Corporate had to go back to boards for additional donation resources.2. Why is it that some companies are suggested donating cash instead of products whendisasters take place?A. Products are often hard to transport and warehouse.B. Using cash in the locality helps rebuild the economy.C. Product may not fit the needs of the beset community.D. All of above.3. Which of the following statement is NOT true with Pitney Bowes Inc.?A. It has operated a fund that helps employees out ofpersonal tragedies.B. Its Employee Involvement Fund can reflect employees' interest and support.C. It has started splitting some of its corporate giving between immediate and long-termassistance in the consideration of the complicated nature of identifying appropriatedisaster aid.D. Medical and funeral expenses will not be the focus of its fund.4. According to the text, which of the following company's foundation is NOT long-term-focused?A. Baxter InternationalB. MitsubishiC. General Electric Co.D. Pitney Bowes Inc.5. The software module of MicroEdge Inc. helps the company's community foundation the bestin terms of _______.A. free-of-charge serviceB. online serviceaccountingC.D. disaster reliefII.VocabularyFill in the blanks with appropriate words from the text. The initial letter of each word hasbeen supplied for you.1. It's wise to use just as much caution when making yourcharitable giving decisions as you dowhen making other decisions affecting your life.2. With soil that has had its biological components destroyed, the first step toward restoration isto stop adding any more chemical fertilizers.3. The global obesity pandemic combined with society's anti-fat bias is more damaging towomen than to men, an expert has warned at an international conference.4. Turkey's two major cities are grappling with water shortages after record-low snow and rainfalls in the winter and searing summer temperatures.5. The importers who do not intend clearing the imported goods for home consumptionstraightaway may choose to warehouse the goods.6. The Foundation is a public charity that works with individuals, families, businesses and foundations, serving their philanthropic needs as well as initiating giving programs.7. As the little copyist proceeded with her work, she sent every now and then a responsiveglance toward her admirer.8. Beset by rumors, and four months from a primary election, the Mayor yesterday for the firsttime gave his account of a 2007 incident in which he argued with a police officer.9. Like so many others around the world, we are following the devastation caused by theearthquake and tsunami that has hit many parts of Southeastern Asia.10. Some coincidences are small, and seeminglyinconsequential, but others have the potential to change lives.A Question of EthicsExercisesI.Reading Comprehension1. Which of the following statements is NOT TRUE with Waterschoot's case?A. It raised the ethical concerns regarding information technology and the management obligation.B. Waterschoot immediately reported to her boss and the unit's legal counsel about the problem because there was some crucial information for Lockheed Martin in the template.C. Waterschoot found the competitor's confidential information before 5 p.m.aprotecting of purpose the with server the from document the removed Waterschoot D. competitor of Lockheed Martin's.2. According to the text, as e-business and IT are developing, companies need to put the following into consideration EXCEPT _______.A. equipping the employees with essential IT ethicsB. establishing a set of ethical guidelines in a companyC. the impacts brought by IT on the employees concernedD. how to deal with the potential problem brought by e-business partnerships3. According to the Information Week Research survey, we can infer that _______.A. If your personal data is collected by a health-care company, they are more likely to be sold to third parties than by any other industries.B. Most companies will inform their customers know whenspecific types of data of their own are being collected.C. When evaluating the ethical and moral implications of business decisions, a larger number of people will rely on their personal experience only.D. Not many people know some ethical impacts may be brought by their business decisions.4. Paragraph 7 suggests that ________.A. Canon Information Systems Inc is monitoring its employees' online activities;B. Canon Information Systems Inc's human resources department tries to make sure that their employees are using the Internet in an ethical and legal way;C. James Underwood, manager of IS, reports to the human resources department;D. Canon Information Systems Inc's human resources department may be violating the privacy of the employees.5. Companies nowadays concern not only about the employees' awareness of business ethics, but also about ________.A. how the employees interact with the information technology in a digital context;B. the safety when the employees are handling the digital devices;C. the protection of the privacy of its customers;all of above. D.。
高级商务英语 Unit 4 Business Presentations
4.1.2 Discuss the following questions in pairs or small groups.
1) How do you define a presentation? 2) Why are business presentations so important? 3) What are the main functions of presentations? 4) Do you get nervous giving presentations? Why? How do you deal with the nervousness? 5) In your opinion, what makes a good/bad presentation?
business presentation.
4
Contents
1
Starting Up
1
2
Listening Task
2
3
Speaking Task
3
4
Readiriting Task
5
6
Follow-up Practice
6
The human voice can be powerfully persuasive or weakly ineffective – successful people understand the difference.
What is a presentation?
The object of a presentation is to transmit information and opinions to an audience in your own words, within a limited amount of time.
高级商英 Unit 4
Leo Buscaglia 利奥· 巴斯卡利亚 (1924 - 1998)
2
His Fame
He gained fame on the University of Southern California campus through his non-credit course entitled “Love Course”.
He was an educator, lecturer and
writer, his 5 books were once on the New
York Times Best Sellers List
simultaneously.
3
A Student's Suicide
While teaching at University of Southern California, Buscaglia was moved by a student's suicide to contemplate human disconnectedness and the meaning of life, and began a non-credit class he called Love 1A, which is stated in this text.
Unit 4
The Girl in the Fifth Row
第五排的女孩
By Leo Buscaglia
1
1. About the author Leo Buscaglia was born in Los Angeles, CA in 1924. He spent his early childhood in Italy, before going back to the US for education. After Navy service in World War II, Buscaglia entered the University of Southern California, where he earned three degrees (BA 1950; MA 1954; PhD 1963) before teaching at that University.
Unit4InformationTechnology(2)高级综合商务英语
Essay Questions
Para. 12 What does “those fears" mean? The war between Apple and Google.
Michael Moritz
迈克尔· 莫里茨 born 12 September 1954 a Welsh venture capitalist with Sequoia Capital [红杉 资本(风险投资公司)] in Silicon Valley a former member of the board of directors of Google a philanthropist [[fi'lænθrəpist]慈善家] a writer： • The Little Kingdom • Return to the Little Kingdom
Essay Questions
Para. 10 How does Apple rule this new kingdom? By deciding which apps are available in its online store; 操纵在线商店销售的应用程序 By setting rules for how those apps are developed. 为开发这些应用制定规则
Essay Questions
Para. 11 What is the relationship between Apple and Google? Google was an ally of Apple. Google has positioned itself as the anti-Apple.
高级综合商务英语unit 4
By deciding which apps are available in its online store, and setting the rules for how those apps are developed, Apple now ruled its new kingdom.
…his pioneering role at the beginning stage of personal computer industry, and the company’s listing in the stock market…made him a big iconic figure in the tech industry.
He has the ability to turn technologies into perfect products and convince people to buy IT gadgets that they even have no idea they needed.
17
Part II Questions about Part II
7
Part I Questions about Part I
Q1. Why had the comeback of Steve Jobs stirred up such an excitement?
This was not the first time of comeback for him to Apple. Little more than a decade earlier, he made his first comeback and turned Apple from going bankruptcy to an enormous successful company. Therefore his recovery and comeback were highly anticipated.
商务英语综合教程第4册Unit
Learn how to create a positive
relationship and establish trust with
international counterparts.
3
Negotiation Techniques
Explore proven strategies and tactics for achieving win-win outcomes in cross-border negotiations.
open dialogue among diverse teams.
3
Building Team Cohesion
Explore strategies for strengthening teamwork and leveraging diversity for innovation and success.
Master the art of effective negotiations in the international business arena.
1
Preparation
Discover the crucial steps to take
Building Rapport
2
before entering into international business negotiations.
Financial Strategies
Discover how global economic factors impact business decisions and learn effective financial management techniques.
Managing Diversity in the Workplace
高级综合商务英语1unit4课后答案
高级综合商务英语1unit4课后答案1、John had planned to leave, but he decided to stay in the hotel for（）two days because of the heavy rain. [单选题] *A. otherB. the otherC. another(正确答案)D. others2、（）, it would be much more sensible to do it later instead of finishing it now. [单选题] *A. FinallyB. MildlyC. Actually(正确答案)D. Successfully3、--Could you please tell me _______ to get to the nearest supermarket?--Sorry, I am a stranger here. [单选题] *A. whatB. how(正确答案)C. whenD. why4、I think ______ time with my friends is fun for me.（）[单选题] *A. spendB. spendC. spending(正确答案)D. spent5、A lot of students in our school were born _______ March, 1 [单选题] *A. in(正确答案)B. atC. onD. since6、24．Kitty’s father ______ a policeman since 2 He loves helping people. [单选题] * A．isB．wasC．has been (正确答案)D．have been7、—What can I do for you? —I ______ a pair of new shoes.（）[单选题] *A. likeB. would lookC. would like(正确答案)D. take8、75．Why not________ for a walk? [单选题] *A．go out(正确答案)B．to go outC．going outD．goes out9、There is not much news in today's paper,_____? [单选题] *A. is itB. isn't itC.isn't thereD. is there(正确答案)10、It usually takes him about 15 minutes _______ his bike to school. [单选题] *A. ridesB. ridingC. rideD. to ride(正确答案)11、_______ win the competition, he practiced a lot. [单选题] *A. BecauseB. In order to(正确答案)C. Thanks toD. In addition to12、Stephanie _______ going shopping to staying at home. [单选题] *A. prefers(正确答案)B. likesC. preferD. instead13、——Have you（）your friend Bill recently? ———No, he doesnt often write to me. [单选题] *A. heard aboutB. heard ofC. heard from (正确答案)D. received from14、Mr. Brown ______ the football match next week.（）[单选题] *A. is seeingB. seesC. sawD. is going to see(正确答案)15、—Can you play tennis? —______, but I’m good at football.（）[单选题] *A. Yes, I can(正确答案)B. Yes, I doC. No, I can’tD. No, I don’t16、A brown bear escaped from the zoo, which was a（）to everyone in the town. [单选题] *A. HarmB. violenceC. hurtD. threat(正确答案)17、The traffic jams often happen in _______ hours. [单选题] *A. lunchB. workC. leisureD. rush(正确答案)18、14．He is cutting the apple ________ a knife. [单选题] *A．inB．toC．with(正确答案)D．by19、Experts are making an investigation on the spot. They want to find a way to（）the tower. [单选题] *A. Restore(正确答案)B. resumeC. recoverD. reunite20、I arrived _____ the city _____ 9:00 am _______ April [单选题] *A. at, in, atB. to, on, atC. in, or, atD. in, at, on(正确答案)21、A modern city has sprung up in _____was a waste land ten years ago. [单选题] *A.whichB.what(正确答案)C.thatD.where22、( ) What _____ fine weather we have these days! [单选题] *A. aB. theC. /(正确答案)D. an23、We got up early this morning and took a long walk after breakfast. We walked _____ the business section of the city. [单选题] *A. amongB. betweenC. through(正确答案)D. upon24、Mum is ill. I have to _______ her at home. [单选题] *A. look after(正确答案)B. look forC. look outD. look forward to25、--_______ I borrow these magazines?--Sorry, only the magazines over there can be borrowed. [单选题] *A. MustB. WouldC. May(正确答案)D. Need26、Tom is ____ honest man, so we all like to work with him. [单选题] *A. aB. an(正确答案)C. /D. any27、77．You can watch TV when you finish________ your homework. [单选题] *A．to doB．doC．to doingD．doing(正确答案)28、Every means _____ but it's not so effective. [单选题] *A. have been triedB. has been tried(正确答案)C. have triedD. has tried29、—______ do you play basketball?—Twice a week.（）[单选题] *A. How often(正确答案)B. How muchC. How manyD. How long30、His understanding made a deep impression_____the young girl. [单选题] *A.on(正确答案)B.inC.forD.with。
高级综合商务英语unit4课文翻译
今年1月，史蒂夫•乔布斯(Steve Jobs)走上旧金山芳草地艺术中心(Yerba Buena Center)的舞台发布iPad，完成了现代商业史上最引人注目的一次复出。
这不仅仅关乎半年前迫使他退居幕后的疾病。
病魔一度令乔布斯严重消瘦，最终不得不进行肝脏移植手术。
而就在十多年前，几乎所有人认为乔布斯的事业及其共同创立的苹果公司(Apple)已经走上绝路。
硅谷和华尔街都断定，它们已经与科技的未来无缘。
然而，到了今年初，苹果已然重生。
在1月份的发布会之前，即使是按照乔布斯自己的苛刻标准衡量，外界对苹果的期望程度也是异乎寻常的。
批评者总是用贬抑的口吻谈论乔布斯创造的“现实扭曲场”：他能让观众信服，那些在其他厂商手中似乎尚未成形的技术已经被苹果完美地应用。
为了激起消费者购买他们自己也不知道是否真正需要的电子产品的欲望，打消他们的疑虑极其关键，而乔布斯则早就被公认为这种艺术形式的大师。
这不仅仅关乎半年前迫使他退居幕后的疾病。
病魔一度令乔布斯严重消瘦，最终不得不进行肝脏移植手术。
而就在十多年前，几乎所有人认为乔布斯的事业及其共同创立的苹果公司(Apple)已经走上绝路。
硅谷和华尔街都断定，它们已经与科技的未来无缘。
对于F•斯科特•菲茨杰拉德(F. Scott Fitzgerald)广为流传的名言（美国人的生命中没有第二幕）而言，没有比这更坚决的反驳了。
乔布斯首次登上报纸头条时，甚至比现在的马克•扎克伯格(Mark Zuckerberg)还要年轻。
早在书呆子备受追捧之前，由于在普及个人电脑(PC)中发挥的关键作用，以及苹果在华尔街的成功上市（当时乔布斯年仅25岁），乔布斯就成为了科技界的第一个摇滚明星。
如今，三十年过去了，乔布斯成为了在塑造世纪之交的世界中居功至伟的美国西海岸的几大科技巨头之一。
他的老对手比尔•盖茨(Bill Gates)或许更富有，而且在盖茨的事业巅峰时期，凭借其在PC软件领域的垄断，可以说盖茨的影响力比乔布斯更大。
商务英语综合教程第三册Unit 4 Import and Export
Company Logo
Unit 4 Import and Export (16)
be equivalent to 等（同）于；相等于……；与 …等效
(1) In addition, governments must ensure that infant formula marketing never seeks to persuade mothers that products could possibly be equivalent to breast milk.
Company Logo
Unit 4 Import and Export (5)
• 3. Standard Chartered Bank：标准 渣打银行、标准银行。是一家总部在伦敦的 英国银行。
• 4. net exports：The value of a country’s total exports minus the value of its total imports. It is used to calculate a country’s aggregate expenditures, or GDP, in an open economy. 出口减去进口得 到的差额，表示本国最终产品有多少通过外 国人支出而实现其市场价值。
• 如果你比较矮，但是你能够给到她们安全感和舒心 的感觉，最终也能够达到和身高一样的效果。
Unit 4 Import and Export (13)
3. This is due not to faster export growth, however, but to a sharp slowdown in imports. 这不是因为出口的加速增长，而是因为进口的急剧 下降。
Unit4InformationTechnology高级商务英语课后答案
Unit 4 Information TechnologyText AI.Reading Comprehensionplete the following passage with the information you get from the text.1) co-founder 2) value/significance 3) drop-out 4) engineering5) titans/giants 6) attention 7) floundering/struggling 8) surpassed9) technology 10) daunting2.Essay Questions1)As a touch-screen computer without a keyboard, iPad is a ground-breaking newproduct. Extending the iPhone’s innovations of a more versatile screen and lightweight applications designed for specific tasks, it points to a future beyond the computer mouse – and a world without Windows.2)Apple has released Ping, a social network similar to Facebook for iTunes users.And it will counter Google’s smaller 7-inch tablet computer with a similar gadget of its own.3)His strong spiritual aspiration, relentless ambition and obsessive attention todetails.4)No fixed answer.5)No fixed answer.II.Blank-filling: Complete the following sentences with the words given in the box. Change the form when necessary.1) rebuttal 2) sideline 3) stir up 4) rankle 5) write off6) obsessive 7) surpass 8) culmination 9) fledgling 10) rudimentary III.Paraphrasing1.Rewriting: Rewrite the underlined part of each sentence in your own words.1) More than ten years ago, it was highly speculated that both Mr. Job’s career and Apple, the company he had co-founded would fail in the competition, their relevance to the future of technology written off both in Silicon Valley and on Wall Street.2) Mr. Gates himself championed a tablet computer nearly a decade ago, however it was not well-received by the market due to its need of a stylus to write on its screen and the PC-like interface.3) A spirituality guided by his training in Zen Buddhism has played a central part in his life, and with such spiritual belief he even avoided using medical treatment for a period while struggling against pancreatic cancer.4) Compromise seems too strong a word, but now as a world leader in this business, Apple has become more pragmatic.5) After antitrust authorities took an interest this year, Mr. Jobs backed off a requirement that forced developers to use Apple’s software tools to create apps,barring rival Adobe’s technology—nevertheless this change of strategy seemed to be designed intentionally to please software developers who might otherwise turn more attention to creating apps for phones running Google’s software.2. Sentence Transformation: Complete the following sentences based on the structures given.1) As an acknowledged master for a long time, Mr. Jobs knows very well the art of generating this suspension of disbelief which is essential to stirring up demand for gadgets most consumers had no idea they needed.2) In order to rule its new kingdom even more closely than what Microsoft did to the PC, Apple now makes the decision on which applications are available in its online store and sets the rules for how those applications are developed.3) Despite being a college drop-out with no formal engineering background, he and Mr. Wozniak founded their new business by resorting to their electronics hobby right after returning from India.4) It is regarded by those who have worked for him that Mr. Jobs, as a stern taskmaster, cares more about what is possible to be achieved than those long-range visions.5) Though it seems out of his character, Mr. Jobs now is forced to compete with others who are considering Apple as their main rival.IV.Translation1.Sentence Translation1) 一月份发布会之前，公众的期待就被煽动得无比高涨，即便是依照乔布斯自己的苛刻标准，这也是不寻常的。
高级商务英语 Unit 4 Business Presentations
4.1 Starting Up
4.1.1 Work in pairs or small groups to list as many presentation tips as you can and give your reasons. For example:
Presentation Tips 1) Identify the purpose of your presentation. 2) Use easy-to-understand language applicable to the group you
are presenting to. 3) Use the proper visual aids like PowerPoint.
4
Presentation Tips
1) Know your subject matter and your objectives. 2) Know your audience 3) Write out your presentation completely or at least a detailed outline. 4) Rehearse the presentation 5) Use the proper visual aids like PowerPoint. 6) Use easy-to-understand language applicable to the group you are
What is a presentation?
The object of a presentation is to transmit information and opinions to an audience in your own words, within a limited amount of time.
《商务英语综合教程》课件Unit 4 Success
Overview
❖ Listening
A successful business
❖ Discussion
Sole brothers
❖ Reading
Steve Jobs
❖ Language Review
Present and past tenses
❖ Vocabulary
true
3. In the short term she developed luxury goods.
true
4. Products with time modules became more valuable. false
5. The company cut prices for all products.
b) is often the market ……le…ad…er …. . c) is moving forward and interested in ……in…no…vat…ion. .
d) has a motivated ……wo…rkfo…rce…. .
e) has a loyal ……cu…sto…me…r . base. f) has a world-famous ……b…ran…d …. and an instantly recognized
Discussion
Sole brothers
Differences Adidas is listed on the Paris stock exchange, whereas Puma is listed on the Munich stock exchange. Adidas has made a manufacturing and sales company but Adidas has changed into a marketing company and licenses products under the Adidas name. Puma has had success by using a website to sell its products. Puma has exploited links with a fashion designer to develop its range of products. Puma has used product placement in Hollywood movies as a marketing tool.
商务英语综合教程unit4
4. What time do you go to bed?
5. What activities do you usually do with family and friends?
Unit 4 Time Management
Text A
1 Reading
Read the passage about time management and answer the following questions.
Every night before going to bed, you should make a list of the most important tasks you need to _t_a_ke__c_a_re__o_f the next day. Of course, you do not need to wait until the last minute to start the list; you should be putting _m_e_m__o_s_ on your voice recorder or jotting notes on a pad or on your computer throughout the day when you think of a new task for the next day. At night you should _o_rg_a_n_i_ze_ these and add any last-minute tasks you have _c_o_m__e_u_p__w_it_h_. Once you have your complete list, you will want to _n_u_m_b__e_r them order of importance, and then decide which slot they are going to fit into on your daily planner.
商务英语综合教程Unit 4
Text
Unit 4 Export Procedures and Documentation
2 As soon as an exporter receives an inquiry about his product, he quotes the customer a certain price. Quoting for orders in the home market is simple. The seller knows how much he can produce his goods for. Quoting for the export market is much more difficult. He knows what sort of price he should be charging to be compts.
Text
Unit 4 Export Procedures and Documentation
5 Goods should be well-packed and clearly marked
so that they are not easily crushed or lost in transit. But even when these simple precautions are taken, accidents can happen. Apart from the risk of fire or leakage there is always the threat of pilferage. The vessel carrying the goods may sink or be badly damaged so that some goods have to be thrown overboard. Your goods may be among them. It is vital that an exporter understands and uses insurance so that these risks are minimized and he can recoup at least some of his losses.
商务英语综合教程 Unit 4 Business ethics课后答案
Unit 4 Business ethicsExtensive ReadingCorporate Philanthropy Responds to DisastersExercisesI.Speed Reading ComprehensionRead the text for FIVE minutes, and find the best answer to each of the following questions.1. According to the 2nd paragraph, why some companies faced internal criticism?A. These companies have donated too much money to the communities, regardless of theirown capacity.B. These companies ignored the needs of their own employees who were affected by thedisasters.C. The philanthropic programs of these companies were too cheap.D. Corporate had to go back to boards for additional donation resources.2. Why is it that some companies are suggested donating cash instead of products whendisasters take place?A. Products are often hard to transport and warehouse.B. Using cash in the locality helps rebuild the economy.C. Product may not fit the needs of the beset community.D. All of above.3. Which of the following statement is NOT true with Pitney Bowes Inc.?A. It has operated a fund that helps employees out of personal tragedies.B. Its Employee Involvement Fund can reflect employees’ interest and support.C. It has started splitting some of its corporate giving between immediate and long-termassistance in the consideration of the complicated nature of identifying appropriatedisaster aid.D. Medical and funeral expenses will not be the focus of its fund.4. According to the text, which of the following company’s foundation is NOT long-term-focused?A. Baxter InternationalB. MitsubishiC. General Electric Co.D. Pitney Bowes Inc.5. The software module of MicroEdge Inc. helps the company’s community foundation the bestin terms of _______.A. free-of-charge serviceB. online serviceC. accountingD. disaster reliefII.VocabularyFill in the blanks with appropriate words from the text. The initial letter of each word has been supplied for you.1. It’s wise to use just as much caution when making your charitable giving decisions as you dowhen making other decisions affecting your life.2. With soil that has had its biological components destroyed, the first step toward restoration isto stop adding any more chemical fertilizers.3. The global obesity pandemic combined with society's anti-fat bias is more damaging towomen than to men, an expert has warned at an international conference.4. Turkey’s two major cities are grappling with water shortages after record-low snow and rainfalls in the winter and searing summer temperatures.5. The importers who do not intend clearing the imported goods for "home consumption"straightaway may choose to warehouse the goods.6. The Foundation is a public charity that works with individuals, families, businesses andfoundations, serving their philanthropic needs as well as initiating giving programs.7. As the little copyist proceeded with her work, she sent every now and then a responsiveglance toward her admirer.8. Beset by rumors, and four months from a primary election, the Mayor yesterday for the firsttime gave his account of a 2007 incident in which he argued with a police officer.9. Like so many others around the world, we are following the devastation caused by theearthquake and tsunami that has hit many parts of Southeastern Asia.10. Some coincidences are small, and seemingly inconsequential, but others have the potential tochange lives.A Question of EthicsExercisesI.Reading Comprehension1. Which of the following statements is NOT TRUE with Waterschoot's case?A. It raised the ethical concerns regarding information technology and the managementobligation.B. Waterschoot immediately reported to her boss and the unit's legal counsel about theproblem because there was some crucial information for Lockheed Martin in thetemplate.C. Waterschoot found the competitor’s confidential information before 5 p.m.D. Waterschoot removed the document from the server with the purpose of protecting acompetitor of Lockheed Martin’s.2. According to the text, as e-business and IT are developing, companies need to put thefollowing into consideration EXCEPT _______.A. equipping the employees with essential IT ethicsB. establishing a set of ethical guidelines in a companyC. the impacts brought by IT on the employees concernedD. how to deal with the potential problem brought by e-business partnerships3. According to the Information Week Research survey, we can infer that _______.A. If your personal data is collected by a health-care company, they are more likely to besold to third parties than by any other industries.B. Most companies will inform their customers know when specific types of data of theirown are being collected.C. When evaluating the ethical and moral implications of business decisions, a largernumber of people will rely on their personal experience only.D. Not many people know some ethical impacts may be brought by their businessdecisions.4. Paragraph 7 suggests that ________.A. Canon Information Systems Inc is monitoring its employees’ online activities;B. Canon Information Systems Inc’s human resources department tries to make sure thattheir employees are using the Internet in an ethical and legal way;C. James Underwood, manager of IS, reports to the human resources department;D. Canon Information Systems Inc’s human resources department may be violating theprivacy of the employees.5. Companies nowadays concern not only about the employees’ awareness of business ethics,but also about ________.A. how the employees interact with the information technology in a digital context;B. the safety when the employees are handling the digital devices;C. the protection of the privacy of its customers;D. all of above.。
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Part I
Words and Expressions
sideline (Line 1, Para.2) v. remove from the center of activity or attention 使靠边，使降格，不重视 example:
• He was under pressure to resign and was about to be sidelined.. • What they fear is that environment policy will be sidelined until it is too late.
Part II
Sentence Interpretation
A rebuttal of Francis Scott Fitzgerald’s much-quoted aphorism that there are no second acts in American life does not come more decisively than this. (Line 1, Para. 6)
Part I
Sentence Interpretation
…both Mr. Jobs’ career and Apple,…were widely considered washed up, their relevance to the future of technology written off both in Silicon Valley and on Wall street. (Line 4, Para. 2)
Part II
Sentence Interpretation
…, his formative role in popularizing the personal computer, and Apple’s initial pubic offering on Wall Street … made him the tech industry’s first rock star. (Line 4, Para. 6)
Part I
Words and Expressions
cap (Line 2, Para.1) v. lie at the top of… example:
• He capped his friend’s story with an even more exciting one. • She capped her rage when she heard her husband’s cheating on her.
Both his career and the company he founded were widely considered to have come to an end, and he would have nothing to do with high-tech in the future in the eyes of silicon valley entrepreneurs and the Wall Street investors.
Famous writer F.S Fitzgerald once said there are no second acts in American life and it was agreed by many people. However, the life experience of Steve Jobs is a perfect example to show that the statement is not true.
Part II
Questions about Part II
Q1. In many critics eyes, what special talent did Steven Jobs have (Para. 4)?
He has the ability to turn technologies into perfect products and convince people to buy IT gadgets that they even have no idea they needed.
Part II
Sentence Interpretation
…he has secured his place in the foremost ranks of the West Coast tech titans …. (Line 1, Para. 7)
Undoubtedly, he is regarded as one of the leading figures of West Coast IT giants …
Lead-in
• Are you using a smart phone, such as the iPhone or the Samsung Galaxy? • What applications do you use most often?
• Do you think the using of smart phone has changed your life style?
…his pioneering role at the beginning stage of personal computer industry, and the company’s listing in the stock market…made him a big iconic figure in the tech industry.
Part I
Words and Expressions
wash up (Line 5, Para.2) wear out completely 耗尽，结束
example:
• I hardly believe the fact that their relationship has been washed up.
Part I
Words and Expressions
emaciated (line. 2, para.2) adj. extremely thin and weak because of illness or lack of food 骨瘦如柴的
example:
• ...horrific television pictures of emaciated prisoners. • The animals had lost weight noticeably, becoming lean, almost emaciated.
Unit Four
Information Technology
1. Lead-in 2. Text A: Silicon Valley Visionary Who Put Apple on Top 3. Text B: Nokia at the Crossroads: Blazing Platforms
Part I
Questions about Part I
Q1. Why had the comeback of Steve Jobs stirred up such an excitement?
This was not the first time of comeback for him to Apple. Little more than a decade earlier, he made his first comeback and turned Apple from going bankruptcy to an enormous successful company. Therefore his recovery and comeback were highly anticipated.
Part I
Sentence Interpretation
the level of anticipation whipped up in advance of the January event was unusual …. (Line 1, Para. 3)
The level of excitement for expecting his return was extraordinary, which had already become heated before he stepped onto the stage in January.
Part II
Questions about Part II
Q2. How did Apple now rule its new kingdom? (Para. 10-11)
By deciding which apps are available in its online store, and setting the rules for how those apps are developed, Apple now ruled its new kingdom.
example:
• He is fed up with people writing him off because of his age. • His critics write him off as too cautious to succeed.
Part I
Words and Expressions
Part I
Words and Expressions
write off (Line 6, Para.2)
to decide something is unimportant or useless and they are not worth further serious attention
摒弃
whip up (Line 2, Para 3) deliberately cause and encourage people to feel a certain emotion 煽动, 激起