Case study案例分析

Tuesday, July 21, 2015
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Bidding process
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Cost Hold Games
Britain has a long traditional history of commercial civilization which was one of the world‘s most admired in the country. It praised the achievements of institution building over the last several centuries. The Olympic Games held in the capital of Britain, London, should have served as a model for the developing countries, especially in 2016 Olympic host city of Rio de Janeiro.
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Bidding process
Lord Coe – the head of the London 2012 bid Throughout the process, Paris was widely seen as the favorite, particularly as this was its third bid in recent years. London was initially seen as lagging behind Paris by a considerable margin. Its position began to improve after the appointment of Lord Coe as the new head of London 2012 on 19 May 2004. In late August 2004, reports predicted a tie between London and Paris.
The third time：In 2012 ; officially the Games of the 30th Olympiad
Tuesday, July 21, 2015
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Bidding process
Bids for the 2012 Summer Olympics By 15 July 2003, the deadline for interested cities to submit bids to the International Olympic Committee (IOC), nine cities had submitted bids to host the 2012 Summer Olympics: Havana, Istanbul, Leipzig, London, Madrid, Moscow, New York City, Paris and Rio de Janeiro. On 18 May 2004, as a result of a scored technical evaluation, the IOC reduced the number of cities to five: London, Madrid, Moscow, New York and Paris.
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Team one:
Sani Adamu Umar Claire Xi Yichen Cookie Yang Yuxue Kursad Konat
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Bidding process
On 6 June 2005, the IOC released its evaluation reports for the five candidate cities. They did not contain any scores or rankings, but the report for Paris was considered the most positive. London was close behind, having closed most of the gap observed by the initial evaluation in 2004. New York and Madrid also received very positive evaluations.
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Cost Hold Games
5.That's followed by the venues, which cost £1.106bn, and the most expensive is the Olympic stadium at £428m. 6. The cheapest venue is the basketball arena at only £4m. 7. While security is budgeted at £533m - there's another £475m budgeted to cover army, security services and police spending (that includes surface to air missiles on tower blocks).
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Cost Hold Games
3.The single biggest item of spending has been preparing the Olympic park: at £1.822bn, it includes the local infrastructure, roads, cleaning up the site and power lines. 4. There were also a great amount of money spent on founds for security and counter-terrorism.
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The history of the Olympic Games in London
The first time：In 1908；officially the Games of the 4th Olympiad; The second time：In1948；officially known as the Games of the 14th Olympiad
Tuesday, July 21, 2015
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Bidding process
On 6 July 2005, the final selection was announced at the 117th IOC Session in Singapore. Moscow was the first city to be eliminated, followed by New York and Madrid. The final two contenders were London and Paris. At the end of the fourth round of voting, London won the right to host the 2012 Games with 54 votes to Paris' 50. The celebrations in London were short-lived, being overshadowed by bombings on London's transport system less than 24 hours after the announcement.
Tuesday, July 21, 2015
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Bidding process
All five submitted their candidate files by 19 November 2004 and were visited by the IOC inspection team during February and March 2005. The Paris bid suffered two setbacks during the IOC inspection visit: a number of strikes and demonstrations coinciding with the visits, and a report that a key member of the bid team, Guy Drut, would face charges over alleged corrupt party political finances.
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Cost Hold Games
There are some examples and details about the cost of the London Olympic . 1.The ODA has spent £6.248bn of public money on getting the grounds and venues ready, with another £2.537bn coming spent via other bodies such as local authorities and direct from the DCMS itself. 2.London government have invested heavily on city’s public transport and infrastructure in £ 6.5 billion. It is an amazing number.
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Cost Hold Games
However, London messed up. Regardless of hundreds of problems in the London Olympics, only a serious overspending problem made the British government and LOCOG's corrupted. When the British bid the Olympics in 2005, the proposed budget proposed 2.37 billion pounds which was the highest in all bid cities.
Tuesday, July 21, 2015
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Cost Hold Games
Nevertheless, the budget appended to 9.3 billion pounds after 6 years. According to survey data released by British Sky Broadcasting, in fact, the total expenditure on the London Olympics has already far more than 9.3 billion pounds. Because in addition to the London Olympic Organizing Committee, the City of London and the British government has also invested a huge amount of money, the actual total expenditure reached £ 24 billion giant.