商务英语短文阅读1
商务英语文章（带中文翻译）5则范文
商务英语文章（带中文翻译）5则范文第一篇：商务英语文章(带中文翻译)（一）World economyThe jobs crisis 失业危机It’s coming, whatever governments do;but they can make it better or worse不论政府如何努力，失业危机已经到来。
不过政府可以在这场危机中起到关键作用Illustration by Belle MellorNOTHING evokes the misery of mass unemployment more than the photographs of the Depression.You can see it in the drawn faces of the men, in their shabby clothes, in their eyes.Their despair spawned political extremism that left a stain on society;but it also taught subsequent generations that public policy has a vital part in alleviating the suffering of those who cannot get work.Thanks to welfare schemes and unemployment benefits, many of which have their origins in those dark days, joblessness no longer plunges people into destitution, at least in the developed world.再没有什么比关于经济大萧条的照片更能让人体会大量失业的痛苦。
商务英语短篇阅读
Passage 1Read about job-sharing. Write these headings into each paragraph.Get organised Set your limitsPut pen to paper Two become oneOpen your mind Plan for disasterFind the perfect partner Don't feel guiltyHow to job - shareWouldn't it be nice if the working week finished on Wednesday? With a job-shareit can. Here's the essential guide to making it work.(0) Find the perfect partnerFind someone you like. 'Be prepared to communicate and share credit and blame,'says Carol Savage, the managing director of Flexecutive, a flexible working consultancy. (1)_________________________________Bosses should consider requests for flexible working from employees with children under six. So embrace the benefits: 'Twice as much experience, skills, brainpower and energy.' Savage says.(2)_________________________________Always discuss the worst-case scenarios. When Margaret Mills, a teacher, lost her job- share partner because of a family illness, a return to full-time work seemed inevitable.'We had been over-optimistic. I did manage to find someone else who fitted in with me, but I was very lucky.'(3)__________________________________Plan the system for handing work over carefully and play to each other's different strengths. Delegate the workload according to each other's particular skills and qualities. (4)___________________________________Managers should clarify what they expect in terms of hours, availability and results, and employees should manage their employer's expectations. Sue Osborn, a job-sharer for 21 years, says, 'We're often asked to do five-day weeks. Eventually you just have to say no.' (5)____________________________________Agree in writing arrangements for holidays, parental leave, retirement, etc. Everyone should know where they stand from the beginning.(6)____________________________________Do not work until 1 am at home to make up for not being in the office every day.(7)____________________________________Clients may not like having to deal with two people working closely together. As Savage says: 'A job-share should be like a marriage - one voice, one unit.'Choose the best answer, A, B or C for questions 1-5 about the Xerox article.1 The journalist of this article thinks thatA staff at Xerox are not telling the truth about the company.B Xerox offers great benefits to staff.C people haven't worked at Xerox long enough to know if it's a good company.2 Where does the company tend to find its new managers?A From existing staff.B On training courses.C Only from graduates.3 Why doesn't Kim Moloney have her own desk?A Because she isn't important enough-B Because there isn't space at head office.C Because she often travels and is away on business.4 As well as recognising its staff though promotion, XeroxA gives cash bonuses.B provides a number of perks.C gives unpaid leave to take trips of a lifetime.5 One common feature of Xerox staff is that they tendA to work hard.B to get promoted.C not to change employer.Passage 2Is working for Xerox too good to be true?What a lovely place Xerox is to work! Kim Moloney, a client services executive, can't say enough nice things about her employer. `It's a very special environment,' she says. 'People describe Xerox as a family and I was amazed at the number of people who have worked here for so long.’It's tempting to take Moloney's comments with a pinch of salt, especially considering that when you've been working somewhere for only two years, as she has at Xerox, everyone seems old and established. But there's truth behind her enthusiasm.Take Carole Palmer, the group resources director. She joined Xerox in 1978 as a temp and has been in her present role for seven years. 'Xerox has been good to me over the years.' She says. 'It has supported me through qualifications…and last year I took part in the vice-president incumbent programme.'Human resources is taken seriously at Xerox, Palmer says and the company has a policy of promoting from within (which would explain Moloneys amazement at her colleagues' longevity). The company takes on only fifteen to twenty graduates each year and Moloney was part of an intake who joined having already acquired a couple of years' work experience.She started as a project manager for Xerox Global Services before moving into sales. Now her responsibility is to 'grow and maintain customer relationships'.Moloney is based at the head office in Uxbridge. 'It's great in terms of working environment, she says. 'We've just got a new provider in the canteen and ... we have brainstorming rooms and breakout areas.'Much of Moloney's role is visiting clients, so she doesn't have a permanent desk at head office. 'I'm a hot-desker, which is good because you get to sit with different people in the hot-desk areas. And you're given a place to store your things.'Head office staff numbers between 1,200 and 1,500 people, Palmer says. The company has four other main offices in the UK. The nature of the organization, which encompasses sales and marketing, global services (the biggest division), developing markets, research and development and manufacturing, means that the opportunities at the company vary from service engineers to sales roles and consultants.Perks include a final-salary pension scheme and various discount schemes. The reward and recognition scheme is a little different, and rather nice: 'Each manager has a budget every year to recognise and reward staff.' Palmer says. 'It can be in the form of a meal for two, or a bottle of wine. It can be up to ￡1,000. There's the recognition, and then there's putting money behind it.'Moloncy, however, likes the non - cash rewards. 'Xerox takes care of all its staff but it also recognises the people who put in the added effort,' she says. 'It offers once-in-a-lifetime incentive trips, and recently I organized a sailing trip for my team.'The idea of working abroad with the company appeals to her, and she says that her career goal is to be part of the senior management team. Here's another employee, it would seem, who is in it for the long haul.Expressions with takeThere are six expressions in the article with the word take. Find them and match them to these meanings.1 not completely believe something is true or likely _______________2 looks after _________________________3 for example ___________________________4 participated in _________________________5 employs ______________________________6 regarded as important ________________________Passage 3We wanna hold your hand Take a big piece of business sense, add some entrepreneurial spirit and voilà! You have a franchise. Starting up a franchise could be a very clever move for those who want to run their own show but don't have the experience or the desire to set up in the dangerous and often short-lived world of the sole trader.But it's vital to know what you're getting into. Franchising is 'the granting of a licence by one person (the franchisor) to another (the franchisee) which entitles the franchisee to trade under the trademark or trade name of the franchisor and to make use of an entire package.So is the main concept behind a franchise that of a compromise between setting up on yourown and working for a company? 'Absolutely not,' says Dan Archer, head of marketing at the British Franchise Association. `That's a ludicrous over-simplification. It is running your own business, but it's taking away some of the risk and bringing majority of individually owned businesses.But being a franchisee is unlikely to satisfy the most entrepreneurial. It doesn't suit people who don't want to follow the system. William Ewbank, the head of franchise sales at Domino's Pizza, says, 'If you're massively entrepreneurial this isn't for you. It's a discipline, a club with rules. There is some independence -- our franchisees can charge their own prices although we're strict on menu content. It's running a business with help.'Astrid Patil, a new Domino's franchisee, abandoned a career as a solicitor to set up a franchise with her husband. The way she reasons it is this: 'Rather than putting all your time and effort into working for someone else, put it into your own business.' Leaving a well-paid, well--respected profession to run a pizza shop at the age of 31 has worked for Patil. There's a good profit margin and the business has seen growth.Of course if you do decide to go it alone and start a business from nothing, you could always branch out into franchising.Archer says there is now a growth in the number of younger companies that are trying to launch new franchises 'An incredible number of individuals are coming in at a younger age with lower capital, getting a return and investing in bigger ventures.' If the initial fee can be raised it's an ideal opportunity to stretch those entrepreneurial wings.Now read about another small business. Complete the text with the underlined words in bold from the article on franchising above.Tags that can end misery of lost luggageGlobalbagtag was (0) set up six years ago by husband-and-wife team Chris and Alison Truelove on their return from a holiday in Australia. The couple decided to (1) ________ , which sells secure tags which travellers attach to their luggage. They started to (2) __________ ￡9.95 per tag in the first year, followed by a ￡2.95 subscription (3) ________ for the following years. Customers activate the tag online with their home address on an online database. If luggage is lost, the person who finds it can log on to the Globalbagtag website and report the missing items. Mr Truelove said:' We have seen a huge (4) __________ in orders as travellers realise they cannot rely on the airlines to look after their bags. It is actually a very simple (5) ______________ Globalbagtag is now planning to (6) ____________ into the stickers for items including mobile phones, MP3 players, keys and laptops.Passage 4Read the following article and write in the correct letter, A-F, for the missing sentences.A. This is where we first find out about decisions that have been made, deals struck and thedirection being taken.B. In the past few months, 290 employees at a government department have beensacked via their office intranet, while a car equipment firm laid off the workforce by email.C. Then suddenly you send an email to the wrong person.D. They are typical of the average employee who sends 34 emails a day.E. Sending mail CC has only made it worse.F. Two letters were attached, one saying her contract had been cancelled, the other that she should return any work items.Clicking the habitE-mail makes many things so much easier -- including making someone redundant. (1) ______ In the case of Helen Saxon-Jones, she was checking her inbox from home one day when she read the subject line:' This email is only to be opened during office hours'. But she clicked on it anyway. (2) ___________. Unable to believe it, the 29-year-old, who had been working as a project development officer with a charity, took the case to a tribunal. She finally received ￡12,000 in compensation from her former employer.But these bosses who dismiss workers by email aren't necessarily evil, cowardly people --- they're mostly people just like you and me who have developed the habit of using email too much. (3) ____________ They meet people and exchange email addresses rather than phone numbers. They email CVs to prospective employers. In a survey of workers last week, almost half admitted they email the person sitting next to them to avoid making verbal contact, and one in five of us uses email just to gossip about work colleagues.Regardless of the field in which you work, it is a safe bet to guess that your first course of action on any given workday is to log on to your PC and begin checking your inbox. (4) _____ We send a question and become offended if the recipient does not respond within hours. We have become slaves to the inbox, dependent on a constant flow of typed communication.So type-type-type, even when it is unnecessary. Workers type up their every thought and send off emails with tremendous inaccuracy or complete pointlessness. (5) ______ We are copied in on emails that do not directly affect us in the vague interests of keeping everyone ‘in the loop'. Email allows us to continue to work at home. Constant access leads to a compulsion to keep the communication going. You're at home, and there's nothing good on TV, so you decide to have a glass of wine and do a little work. As you review your inbox, you start firing off responses. (6) _________ You don't want them to read it and the next thing you know you're sending even more emails to try and undo the damage. Another round of emails has begun!Passage 5Read the following text and answer these questions.1.In the first paragraph, the writer says it's easier to start conversations at dinnerpartiesA. if you are in sales.B. if you are in marketing.C. if you are a fighter pilot.D. if you lie.2. According to the writer, the truth is thatA. marketing is a better profession.B. sales is actually more glamorous than marketing.C. more people are in sales than marketing.D. there are more graduates in marketing.3. One reason Ross Snowdon likes sales more than marketing is becauseA. it's better paid.B. you see real results.C. you meet more people.D. you can work on your own.4. it's difficult to attract graduates into sales becauseA. many aren't suited to it.B. they aren't passionate.C. they don't have the right qualifications.D. of a false perception.Not sold on sales?'Hi. I work in sales' Not a great conversation opener, is it? Not like being a fighter pilot or a director of Mkdecins sans FrontlPres, for example. Unfortunately, a job in sales can't quite shake off its unglamorous image or associations with something rather dishonest. This all means recruitment problems for graduate employees. On the other hand, marketing -- a less direct way of selling a product -- is rather more popular as a career choice, and sounds better at dinner parties.Why? Susan Stevens, head of HR at Toshiba, believes that marketing 'retains an air of glamour' and that graduates 'expect to work on creative campaigns with PRs and lots of jollies'. But, on the other hand, sales means 'door-to-door work and cold calling'. Yet this image is misleading. Sales professionals in the UK outnumber people in marketing by about 200,000. This is partly because those who do fall into sales work realise it isn't anything like as awful as the myths suggest.Stevens says that Toshiba recently had to market its graduate scheme as a sales and marketing programme because 'we knew sales alone wouldn't attract people'. The gamble paid off. Last year the majority of recruits chose sales, including Ross Snowdon, a marketing graduate.' Unlike marketing, sales is tangible. It has direct impact on a company's results. It's all about meeting people and communicating with different personalities.'Part of the reason why graduates are often not interested in sales is because it isn't seen as a profession. Clarissa Gent, a chemistry graduate and sales manager at Rackspace Managed Hosting, an IT support firm, says: 'Careers departments don't talk about sales and there is a lack of education about the different levels you can go to with it. I always thought marketing seemed more attractive, but it wasn't the dynamic world I'd imagined. Then I talked to people in sales and realised that it is possible to be passionate about it. It soon became apparent that I was much more suited to sales. Now I speak to customers every day in the buzz of a target-driven environment. It's fantastic.'Tom Moody, a commercial director for Proctor and Gamble, says that sales can be 'managingmillions of pounds of business and making sure the customer's happy. It's incredibly rewarding.' Now there's a-convincing sales pitch if I ever heard one!Sales termsMatch these words (1-7) from the text to their definitions (A-G).1 sales pitch A Making an unexpected phone call or visit to sell2 door-to-door selling something3 a buzz B Excitement.4 a myth C Business trips with lots of free entertainment.5 cold calling D Knocking on doors all day to sell.6 an air E Making a speech to convince people to buy something.7 jollies (informal) F Something people incorrectly believe to be true.G Feeling or attitude.Passage 6Read the following article and write in the correct letter, A-G, for the missing phrases.A. where the odour of waffle-cones were released into the air to encourage visitors to anout-of-the-way ice cream shopB. that his grandmother used to makeC. which typically includes more than six smellsD. whose recently-introduced cell phone keypad was lavender-scentedE. when it began twelve years agoF. why so many companies are now associating brands with a scentG. who walk around reception will get a whiff of a chocolate chip cookieWhat’s that smell?David Van Epps opens his briefcase and touches several of the 72 bottles inside. 'Here's one you'll like,’ he says, taking the top off one. He dips a paper strip inside and waves it under his nose, breathing in deeply. It smells of sugar and butter like the 'sugar cookies' (1) _____. It also makes him think of money: sugar cookies is only one of 1,480 fragrances sold by Van Epps' company ScentAir Technologies and used to improve brand identity.Fragrance is as much a marketing tool these days as a logo, a slogan or a jingle. Sony puts its customers 'in the mood for buying in its stores with the smell of vanilla and mandarin. At some Doubletree Hotels guests (2) ________. And Proctor and Gamble has experimented with ScentAir scents to attract shoppers to displays in stores, says Van Epps. 'What's better than having a brand people want to use because of fragrance?'ScentAir first started putting that attitude into bottles (3) ________. ScentAir will charge as much as $25,000 to create a custom blend, (4) _________. This year turnover has quadrupled as more marketers use scents to distinguish their brands.Once a client selects a scent, ScentAir puts the liquid aroma in a cartridge that fits inside adevice with a fan which pushes the smell into the air. You control the strength with a dial. Monthly refills are $100 per device.Some companies want to make shoppers wait around longer in the hope they will spot something to buy. It seems to have worked at the Hard Rock Hotel in Orlando, (5) _________. Sales jumped 45% in the first six months after a ScentAir device was installed. Westin Hotels and Resorts contacted ScentAir for a white tea fragrance to put in its 127 properties. Added to this, the hotels have just started selling white tea-scented items, including $36 candles.Alan Hirsch of the Smell and Taste Treatment and Research Foundation in Chicago explains the reason (6) _________. 'Smell has a greater impact on purchasing than everything else combined. If something smells good, the product is perceived as good. There's LG Electronics (7) ________, or the cherry smell from billboards advertising a new shampoo from L’Oreal. All we need now is a PC that can pick up aromas from websites.Passage 71.What do you think are the main reasons for Madonna's continued success over the lasttwenty-five years? Compare your ideas with the article below.HOW MADONNA MANAGED SUCCESSMadonna Louise Ciccone Ritchie is a dynamic business woman who has succeeded in the competitive world of the music industry. How has Madonna achieved her success? And why should we care? Well, if we want to succeed in business, we can learn a great deal from the five dimensions of her successful strategy.VisionSince high school, Madonna has set herself a clear target: to become the world's number one female performer. If she hadn't set out with this vision, success wouldn't even have been a possibility. Firms too must have a vision of where they want to go and how to get there. (1) ____ Understand the industryMadonna was one of the world's first artists to bring the focus group approach to the music industry. In mid-2005 she partnered with D1 and producer Stuart Price to test tunes (without vocals) in nightclubs around Europe. The reaction of the dancers was filmed and used to determine the tracks for Confessions on a Dance Floor. (2) _________Exoloit your competences, address your weaknessesAnother important element in Madonna's success has been her ability to recognise her own competences and weaknesses. Very early on in her career Madonna realised that neither her dancing nor voice were strong enough on their own. She knew that if she teamed up with the right people such as Michael Jackson's manager, Freddie de Mann, she'd fill in the gaps. (3) ____ Consistent implementationMadonna isn't the product of any music company – her success is down to her own sheer hard work. Most of her entertainment interests have been owned or operated by her own companies. Likewise in industry, planning a strategy is easy. (4) ________Continuous renewalThe frequent reinvention of Madonna's style and sound has always reflected an acute awareness of changing styles social norms and attitudes in a rapidly changing industry. (5) ____________2. Choose the best sentence A-F to fill gaps 1-5 in the article. There is one extra sentence.A. Likewise, if companies or managers renew themselves, they last longer than those who don't.B. Similarly, companies and managers need to develop the right contacts.C. But the difficulty for managers is how to implement it.D. In the same way, managers must also investigate and develop a keen understanding of their client's needs and wants.E. Similarly, managers who don't set career goals will miss opportunities.F. Managers need to attend training courses to learn how to manage.3. Work in pairs. The sentences in exercise 2 all give advice on how to be a successful manager. Think of two more pieces of advice for a manager. Tell the class.Passage 8Write the correct letter, A-F, for the missing sentences to complete the text. There is one extra sentence.A. This process alone adds at least 50% to its price.B. Here, coffee production is the staple crop for many millions of growers.C. The only bit controlled in the Fairtrade system is the price a farmer is paid forproduce.D. Coffee is the second most traded commodity in the world after oil.E. It guarantees to pay growers a fixed proportion for their coffee, which is abovestandard market rates.F. Local council taxes add another ￡25,000 to that.Coffeenomics: the true cost of ourcaffeine addictionThe next time you hand over￡3 for your deluxe cappuccino, ask yourself how much the roasted beans that went into that cup really cost. For your average cup of coffee, the producer receives roughly 10p -- that's about 3.5%. This disparity is causing increasing concern among some charities who believe that the excessive profits of coffee shop chains come at the expense of vulnerable coffee producers in countries like Ethiopia, Kenya or Latin America. (1) _____For example, in Ethiopia alone, 15 million people depend on the coffee trade, which constitutes around 50% of the country's gross domestic produc t (GDP) and 90% of its exports. The averagewage paid to labourers who pick the beans and work on farms is about 50p a day.So where do the added costs come from? According to experts, by the time it is consumed by us in our homes or in a coffee shop, the bean may actually change hands up to 150 times, each time facing a mark-up as it is transported, roasted, packaged and sold. (2) _______ Then another 10% in export costs with freight and insurance before an importer takes over. Finally, it is sold to us in a coffee shop --- and running a coffee shop is not cheap. For example, take your typical coffee shop in a shopping precinct, seating 75 inside and 50 outside. The rent is ￡65,000 per year plus a service charge of￡20,000 a year. (3) _________ In other words, even before adding staffing costs and overheads, setting aside an amount for redecoration and maintenance on the property, this particular coffee shop needs to sell a minimum of 50,000 coffees a year, or 200 coffees a day. Factor in these additional costs and we are probably talking about a break-even total of 400 coffees a day.However, irrespective of how much we end up paying or the reasons why, the reality is that growers themselves see only a tiny proportion of that amount. Organisations like Fairtrade do try to make a difference. (4) _________ For example, a farmer selling a pound of Fairtrade Arabica coffee is paid $1.26 compared to the world market price of $1.10 a pound. The Fairtrade price also includes 5￠which is invested back into community projects. Many shops and coffee bars do now offer Fairtrade coffee to customers alongside their standard offering, but not all of that inflated price goes to the grower. (5) _________ After that, mark--ups are determined by the retailers and middlemen. That said, at least Fairtrade is one small step that does help farmers around the world get a better price for their products.Financial and trade termsMatch these definitions to the words in bold in the article.1. People who handle goods between the producer and the retailer. ________2. A large difference (in price, for example). ___________3. Be bought and sold. ________________4. Cost of heating, lighting and electricity. _____________5. Take items into account to calculate costs. ___________6. The amount needed to pay costs before profit. _________________7. The amount added to the product when it is sold. __________________8. Goods which are transported by ships, planes, lorries, etc. _______________9. The total value of goods and services produced by a country in one year. ______________10. Organisations which help and represent the interests of a group of people in need. _________ The economics of your countryWork in small groups and discuss the following questions about each of your countries. If you don't know all the answers to the questions, try to find out for the next lesson and prepare a short presentation.1. Is there a large disparity between rich and poor in your country?2. Do you think the disparity between poor and rich countries can be controlled? Should it be controlled?3. What are some of the biggest charities in your country? Do they have much influence overyour government and businesses?4. What are the most important products and services for your country's GDP?Passage 9Read the article about the importance of writing a covering letter when applying for a job, and answer the questions by marking one letter (A, B, C or D).Selling yourself on paper: how to write a covering letterA good covering letter for a new job is like a firm handshake. It's a good way to be remembered and to say 'choose me'! It accompanies your CV and is just as important. 'A covering letter is read before a CV, so make sure that it grabs the reader's attention: says Paul Laurie, the operations manager at the employment consultancy Manpower. Many employers don't even bother to read the CV if the letter has poor spelling and punctuation, forgets to include contact details or omits reference to what the job is. These apparently are all common reasons for not even making the interview stage. The other point to note is that it isn't just an optional extra. Even if the advert only requires you to email your CV, you need to introduce why your CV is there and what you stand for. It should set the scene and make the reader want to open the attachment.Many applicants begin with the rather anonymous fear Sir or Madam, but if the job advertisement doesn't name a contact, call human resources to find out who will be shortlisting applications. The sooner you get on personal terms with the head of human resources, the better. Laurie also advises you to 'keep it punchy'. This means that three or four paragraphs should be sufficient to convey your motivation, experience and personality. It isn't replacing your CV but summarises your suitability for a role by matching your experience to the job advertised. This doesn't mean crossing that line between truth and fiction. 'There is selling yourself and then highlighting what you have done: Laurie says. 'Avoid statements such as "I am the ideal candidate", for example, in favour of" I believe I have the skills and experience that make me a strong candidate"'Of course, you might not be replying to a job advert but simply writing a speculative application. Perhaps you recently read something in the trade press or met someone from a firm at a networking event? If so, give a clear reason for writing and this will tell the company that you have been doing your homework. Recruiters are always impressed by any evidence of research into their company's goals, achievements and vision Also, with this speculative application letter. don't be discouraged if you don't get a job straight away. There may not be a job to suit you at the time of writing but most IHR managers will keep impressive letters and CVs on file. It's also worth making a follow-up call a month or so later to remind them that you exist.More and more covering application letters are now actually sent in the form of entails. But don't see the email as a shortcut. A good email requires just as much patience as a legible handwritten letter. You can also make an email work harder by writing a subject line with your key point, for example 'Engineering Graduate'. And as with letters, don't point out any weaknesses and then attempt to justify yourself -- you're giving reasons to interview you, not11。
商务英语阅读文章
商务英语阅读文章商务英语阅读文章英语最早被中世纪的英国使用，并因其广阔的殖民地而成为世界使用面积最广的语言。
下面是店铺为大家整理的商务英语阅读文章，欢迎阅读与收藏。
商务英语阅读文章篇1A Changed Global Reality 世界经济格局新变化Say this for the young century: we live in interesting times. Not quite 2 12 years ago, the world economy tipped into the most severe downturn since the Great Depression in the 1930s. World trade slowed sharply. Unemployment lines grew longer, especially in the old industrial economies. Financial institutions that had seemed as solid as granite disappeared as if they were no more substantial than a bunch of flowers in the hands of an old-style magician.对于新世纪，我们得这样说：我们生活在一个有趣的时代。
差不多两年半之前，世界经济陷入了20世纪30年代经济大萧条时期以来最惨重的低迷状态。
世界贸易进程大幅放缓。
失业队伍也越来越快，这在旧工业经济体系表现尤为突出。
原来坚如磐石的金融机构也消失了，似乎还不如老套的魔术师变的花束看起来真实。
Given that the scale of the downturn was so epochal, it should not be surprising that the nature of the recovery would likewise be the stuff of history. And it has been. As they make their way to Davos for the annual meeting of the World Economic Forum (WEF) by helicopter, bus, car or train (which is the right way to do it), the members of the global economic and political elite will find themselves coming to terms with something they have never known before.考虑到经济衰退幅度如此的跨时代，经济复苏进程会很慢也是理所当然的，对此我们不应该感到吃惊。
商务英语小短文五篇范文
商务英语小短文五篇范文第一篇：商务英语小短文Jason: Good morning.My name's Jason Smith.Interviewer: Ah, good morning, Mr.Smith.Nice to meet you.I'm Peter Anderson from Personnel.Do sit down.Jason: Thank you very much.Interviewer: Now, have you brought your curriculum vitae with you?Jason: Oh, my curriculum.Yes, here it s.There are three copies.Interviewer: Have you brought your certificates as well?Jason: No, I haven't.I'm awfully sorry.Can I send them to you?Interviewer: Yes, that'll be all right.Well, please tell me about your working experience.Jason: I haven't been involved in international business, so I don't have any experiences, but I am diligent and I learn very fast.Interviewer: OK, so do you think you can make yourself easily understood in English?Jason: Yes, in most circumstances.Interviewer: Are you available for business travel?Jason: Yes, I am young, and unmarried.It's no problem for me to travel frequently.Interviewer: OK.You are good.Hope to see you next time.I'll call you if you get picked for next test.Jason: Thank you very much.I'm looking forward to your call.听看学杰森:早上好，我叫杰森?史密斯。
商务英语范文通用14篇
商务英语范文第一篇Dear Mr. XXX,We learn from ABC Co. ltd., New York that you are a leading exporter in your country. We are, at present, very much interested in importing your goods and would appreciate your sending us catalogue, sample books or even samples if possible.Please give us detailed information on CIF Guangzhou prices, discounts, and terms of payment.Should there be any items new to the . market, kindly let us know and send samples if available.We hope this will be a good start for a long and profitable business relation, and we assure you of our close attention to your offers.Sincerely,商务英语范文第二篇TuesdayDear Xiao Wang:I wonder if I could borrow your electronic dictionary for a few days. Now I am translating some important articles. There are many new words which I have to look up the dictionary usually. I just have a paper dictionary but of course it’s not as convenient as the electronic one, which has a bad effect upon my velocity of my translating. So I think your electonic dictionary is more suitable for me to complete my work. I promise that I must be very careful of your dictionary and make no damage done on it. Thank you very much!Yours everSam商务英语范文第三篇Replying to an enquiry Ex 7: Sample answer: (219words)Dear Mr ZampieriWith reference to your letter dated 14 June, in which you requested information about A Cut Above, please find enclosed details about our company and the services we offer.Our aim is always to provide our clients with the best combination of food, entertainment and location. By choosing A Cut Above, you can relax and enjoy your special occasion while we do all the work. Events catered for by A Cut Above include corporate functions such asconversations and Christmas balls and also family celebrations such as birthdays, weddings and anniversaries.A Cut Above offers a variety of services from simply providing a gourmet menu to helping you choose the right venue and organise entertainment. We specialise in using our experience to meet your needs. To help us achieve this aim, we always arrange a meeting with a new client well before the date of any event in order to discuss the various possibilities.As you can appreciate, we are unable to give quotations before our initial briefing with a client as price per head varies with the choice of menu.To arrange a meeting or for any further information, please do not hesitate to contact myself or Elena Polidoro on 01623 713698.A Cut Above looks forward to hearing from you.Yours sincerelySinead Welsh商务英语范文第四篇good morning, my name is jack, it is really a great honor to have this opportunity for a interview, i would like to answer whatever you may raise, and i hope i can make a good performance today, eventually enroll in this prestigious university in september. now i will introduce myself briefly,i am 21 years old,born in heilongjiang province ,northeast of china,and i am curruently a senior student at beijing XX major is packaging i will receive my bachelor degree after my graduation in the past 4 years,i spend most of my time on study,i have passed CET4/6 with an ease.And i have acquired basic knowledge of packaging and publishing both in theory and in practice. besides, i have attend several packaging exhibition hold in Beijing, this is our advantage study here, i have taken a tour to some big factory and company. through these i have a deeply understanding of domestic packaging industry. compared to developed countries such as us, unfortunately, although we have made extraordinary progress since 1978,our packaging industry are still underdeveloped, mess, unstable, the situation of employees in this field are awkard. but i have full confidence in a bright future if only our economy can keep the growth pace still.I guess you maybe interested in the reason itch to law, and what is my plan during graduate study life, i would like to tell you that pursue law is one of my lifelong goal,i like my major packaging and i won\'t give up,if i can pursue my master degree here i will combine law with my former education. i will work hard in thesefields ,patent ,trademark, copyright, on the base of my years study in department of p&p, my character?I cannot describe it well, but i know i am optimistic and confident. sometimes i prefer to stay alone, reading, listening to music, but i am not lonely, i like to chat with my classmates, almost talk everything ,my favorite pastime is valleyball,playing cards or surf online. through college life,i learn how to balance between study and entertainment. by the way, i was a actor of our amazing drama club. i had a few glorious memory on stage. that is my pride.商务英语范文第五篇Good afternoon .I am of great hornor to stand here and introduce myself to you .First ofall ,my english name is ...and my chinese name is ..If you are going to have a jobinterview ,you must say much things which can show your willness to this job ,such as ,it is my long cherished dream to be .and I am eager to get an opportunity to do...and then give some examples which can give evidence to .then you can say something about your hobbies .and it is best that the hobbies have something to do with the job.What is more important is do not forget to communicate with the interviewee,keeping a smile and keeping your talks interesting and funny can contribute to the success.I hope you will give them a wonderful speech .Good luck to you !商务英语范文第六篇DearThank you for your comments.A copy of your letter has been forwarded to the author for his response. I am sure you will be hearing from him in the near future. I am pleased that you found our article informative and hope that you will continue to read our publication. Should you have any comments or questions in the future,please do not hesitate to write to this office.We value our readership and are proud to have you as a member of our family of subscribers. 商务英语范文第七篇GUARANTEEFOR VALUE RECEIVED， the undersigned hereby guarantee absolutely and payment of the within Note and agree to pay all cost of collection，legal expenses and attorneys\' fees，incurred or paid by the holder of the within Note in the collectionand/or enforcement of said Note and the enforcement of this Guaranty.No renewal orextension of said Note， no release orsurrender of any security for said Note or this Guaranty，no release of any person primarily or secondarily liable onsaidNote(including any maker， endorser or guarantor)，no delay inthe enforcement of payment of said Note or this Guaranty and no delay oromission in exercising any right or power under said Note on this Guarantyshall affect the liability of any of the undersinged hereunder. The waives presentment， protest，demand， notice of dishonor ordefault，notice of acceptanceof this Guaranty and notice of any kind with respect to said Note or this Guarantyor the performance of the obligation under said Note or Guaranty.________________________(SEAL)________________________(SEAL)商务英语范文第八篇DearEveryone here at [name of firm] was saddened to learn of [name of employee] sudden illness.We know that this came on without any warning and while the proceeds from the group policy insurance coverage will defray a substantial amount of the medical costs， you may have need for some additional financial assistance to see you through this difficult time.Please do not hesitate to call on us if you need our assistance in this area. We consider [name of employee] to be one of our most valuable employees and a fine individual as well and would be most appreciative if you will let him know that we are all thinking of him商务英语范文第九篇DearThis is to inform youthat we have carefully reviewed your estimate on the parking lotrefurbishing. We are planning to contract with you for this work.We are unable to letthis contract immediately， as finalapproval of expenditures of this nature must come from the head office in NewYork.DearWe have received yourletter acknowledging receipt of the items we mailed to you and noticing us tocancel shipment of your order for those items which are back ordered.We will be issuing youa refund as soon as we have completed the necessary paperwork for your account.We would like to takethis opportunity to thank you for shopping through [name] Our new [specify] catalogshould be arriving at your home shortly， and I believe you will be pleased by some of the beautiful choicesour buyers have made this season.Thank you for yourpatience and understanding and for providing us with the opportunity to be ofservice to you.商务英语范文第十篇DearThank you for yourorder. At this time we cannot fill your order due to an unexpectedshipment delay from our overseas suppliers.We will hold yourorder for arrival of the merchandise， and ship shortly thereafter. Unfortunately， we cannot provide you with a specific shipping date at this time.Thank you for youranticipated patience in this matter.商务英语范文第十一篇Dear Sir: June 15, 2001We have discussed your offer of 5% and accept it on the terms quoted. We are prepared to give your product a trial, provided you can guarantee delivery on or before the 20th of September. The enclosed order is given strictly on this condition. We reserve the right of refusal of delivery and/or cancellation of the order after this date.Truly商务英语范文第十二篇Electronic mail,or e-mail for short,is an entirely new way of communication by means of fast,inexpensive,highly efficient and convenient,e-mail is so popular in developed countries that it is difficult to imagine modern life without it.Nowadays, millions of computers all over the world have been connected to form a global network called can send or receive by e-mail a variety of information and documents such as letters,papers, video and audio files to anyone in over 170 countries in a short harriers are not a problem, because internet software is capable of translating your mail into whatever language you want. you can also store,,edit,compile and search your e-maih most importantly,e-mail helps us overcome space and time limitations in communication.With the rapidly growing popularity of computers and the fast expansion of the information highway,wider and wider applications of internet e-mail will be developed and e-mail will soon become an indispensable means of communication.商务英语范文第十三篇Dear Mr ZampieriWith reference to your letter dated 14 June, in which you requested information about A Cut Above, please find enclosed details about our company and the services we offer.Our aim is always to provide our clients with the best possible combination of food, entertainment and location. By choosing A cut Above, you can relax and enjoy your special occasion while we do all the work. Events catered for by A cut Above include corporate functions such as conventions and Christmas balls and also family celebrations such as birthdays, weddings and anniversaries.A Cut Above offers a variety of services from simply providing a gourmet menu to helping you choose the right venue and organise entertainment. We specialise in using our experienceto meet your nees. To help us achieve this aim, we always arrange a meeting with a new client well before the date of any event in order to discuss the various possibilities.As you can appreciate, we are unable to give quotations before our initial briefing with a client as price per head vaires with choice of menu.To arrange a meeting or for any further information, please do not hesitate to contact myself or Elena Polidoro on 0123 4578.A Cut Above look forward to hearing from you.Yours sincerelySinead Walsh商务英语范文第十四篇Gentlemen：This is to inform you that we are unable to make delivery on the above referenced purchase order on the date indicated.We should have our merchandise ready to ship within 10 days of the original delivery date and we hope that you can hold off until that time.We did want to inform you of this delay as soon we were advised in order to give you as much time as possible to make alternate arrangements， if necessary. We can assure you，however， that if your order remains in force we will expedite delivery to you as soon as we have received the merchandise.Please accept our apology for this delay and thank you for your understanding.。
有关商务英语对话短文阅读
有关商务英语对话短文阅读英语教学中利用情景对话的方式,能有效地把创设情景和小组活动结合起来对学生进行口语训练,不仅能激发学生的学习兴趣,还可以有效调动学生积极参与到活动中大胆地进行对话,这对于培养学生口语交际能力起到了积极的作用。
小编精心收集了有关商务英语对话短文，供大家欣赏学习!有关商务英语对话短文1史密斯: If you are staying here for a few days, we'd be delighted to see you at our factory.如果你要在这里呆几天的话.我们很高兴你能到我们工厂来看看.汤姆: It's very kind of you to say so. My associate and I will be interested in visiting your factory.谢谢您的盛情.我的搭档和我很想参观你们的工厂.史密斯: Let us know when you are free. We'll arrange the tour for you.请告诉我们你们什么时候有空.我们好作安排.汤姆: Thank you. I'll give you a call this afternoon to set the time. There's nothing like seeing things with one's own eyes.谢谢.今天下午我会给你电话以确认时间.再没有比亲自去看看更好的了.史密斯: That's for sure. You'll know our products better after the visit.的确如此.参观后你会对我们的产品更了解.有关商务英语对话短文2迈克尔: Put on the helmet, please.请戴上安全帽.吉姆: Do we need to put on the jackets too?我们还得穿上罩衣吗?迈克尔: You'd better, to protect your clothes. Now pleasewatch your step.最好穿上.以免弄脏你的衣服.请留神脚下.吉姆: Thank you. Is the production line fully automated?谢谢.生产线都是全自动的吗?迈克尔: Well, not fully automated.哦.不是全部自动的.吉姆: I see. How do you control the quality?哦.那你们如何控制质量呢?迈克尔: All products have to go through five checks in the whole manufacturing process.所有产品在整个生产过程中都必须通过五道质量检查关.吉姆: What's the monthly output?月产量多少?迈克尔: One thousand units per month now. But we'll be making 1,200 units beginning with October.目前每月一千套.但从十月份开始每月将为一千二百套.吉姆: What's your usual percentage of rejects?每月不合格率通常是多少?迈克尔: About 2% in normal operations.正常情况下为2%左右.吉姆: That's wonderful. Is that where the finished products come off?那太了不起了.成品从那边出来吗?迈克尔: Yes. Shall we take a break now?是的.现在我们稍微休息一下吧.有关商务英语对话短文3罗伯茨: It was very kind of you to give me a tour of the place. It gave me a good idea of your product range.谢谢你们陪同我。
商务英语阅读1答案
Business EnglishExtensive Reading (1)商务英语阅读（1）Ⅰ. Reading ComprehensionPart One : Directions: Choose the correct answers according to the information given from the passeges. Read the passages through carefully before making your choices. Please mark the corresponding leter for each item on Answer Sheet.Passage One: Questions 1 to 5 are based on the following passage．The popularity in North America is Iceberg Water, a leading brand of bottled water, which is harvested from icebergs off the coast of Newfoundland, Canada．Arthur Wiesenberger, who carries the title Water Master, is one of the few water critics in North America．As a boy，he spent time in the larger cities of Italy，France and Switzerland, where bottled water is consumed daily．Even then，he kept a water journal，writing down the brands he liked best．“My dog could tell the difference between bottled and tap water,”he says．But is plain tap water a11 that bad? Not at a11．In fact, New York’s municipal water for more than 100 years was recently considered among the best in the world in terms of both taste and purity．Similarly，a magazine in England found that tap water tasted better than several leading brands of bottled water．Nevertheless，soft-drink companies view bottled water as the next battle-ground for market share．As diners thirst for leading brands, soft-drink companies and restaurants salivate(垂涎)over the profits．A restaurant’s typical mark-up on wine is 100 to 150 percent, whereas on bottled water it's often 300 to 500 percent．As a result some restaurants are selling bottled water．According to an article in The Wall Street Journal, some of the more shameless tactics include placing attractive bottles on the table for a visual sell，listing brands on the menu without prices，and pouring bottled water without even asking the diners if they want itRegardless of how it's sold，the popularity of bottled water bring us better health and purity. 注意：此部分试题请在答题卡上作答。
下半年商务英语初级阅读文章
下半年商务英语初级阅读文章精选文章一：My sister was fond of traveling. Ever since graduating, she had been determined to organize a trip to an old temple. Since transporting fare was expensive, she decided to use a bicycle to cycle there not caring about the disadvantages. Her stubborn attitude was always her shortcoming. Once she made up her mind to do something, no one could persuade her to change her mind. Finally, we gave in as usual though we preferred to take a train. After we prepared everything, including the schedule, reliable weather forecast and the insurance, we began our trip.我的妹妹很喜欢旅行。
自从毕业以来，她就下定决心要组织一次往一座古庙的旅行。
因为交通费用昂贵，她决定骑自行车去，毫不担心其中的不利情况。
顽固的态度一直都是她的缺点，一旦她下定决心要做的事，就没有人能说服她改变主意。
最后，我们像往常一样让步，尽管我们更喜欢乘火车去。
我们准备好了所有东西，包括时间表、可靠的天气预报，还有保险，就开始了旅程。
Our journey was along a river flowing from a high altitude. Our pace was slow because the river frequently had many sharp bends through deep valleys, where the water seemed to boil. Just as I recorded in my journal, it was really a hard journey. But we also enjoyed great views. One night, I put my head on my pillow--a parcel of wool coats, and lay beneath the stars. When the flame in front of our cave went out at midnight, I found the sky so beautiful!我们的旅程沿着一条从高海拔处流下来的河流前行。
商务英语阅读习题及答案一.doc
商务英语阅读习题及答案⼀.docII) Match each one on the left with its correct meaning on the right1. motivation2. pursue3. mark up4. procurement5. intangible6. cargoroyalty商务英语阅读习题（⼀）I) Comprehension1. What is international trade?2. What are the major motivations for private firm to operate international business?3. What measures do most companies usually adopt to avoid wild swings in the sales and profits?4. Pleas give the four major modes chosen by most companies when entering into international trade.5. Could you find any difference between Direct Investment and Portfolio Investment? If you can, please tell the main reasons.6. What is MNE? What are its synonyms?7. What limits a firm's sales?A. tomake continual efforts to gain sth. B. the action of obtaining, esp. by efforts of carefulattention. C. which by is its nature can not be known by senses, not clear and certain, not real. D. the goods (freight) carried by a ship, plane or vehicle.E. the amount by which a price is raised.F. profit, interest-G. the net value of assets or interest, invest.8. equity 股本，资产净值 H. not needing other things or people, taking decisions alone.9. yield I. a share of the profits.10. independent J. need or purpose.2. A3.E4.B5. C6.D7.18.G9.F 10.HHI) Fill in the blanks with the words or expressions given below and if necessary, put the word in the right form.A. orientationB. diversifyC. seek outD. differentiate...fromE. take advantage ofF. undergoG. bring aboutH. correspond L abandon J. amount to K. Come after L. approach1. That factory is trying to B its products to sell in different markets.2. A successful businessman is always skilled in E every possible opportunity.3. Reforming and opening to the world has G great changes in our lives.4. Can you D this kind of operating the others?5. Private firm going in for international business have a profit A6. He I his company and family and went away with all the money.7. The L of winter brings cold weather.8. The manager's words J a refusal to the proposal./doc/045460db492fb4daa58da0116c175f0e7dd11956.html pany is always C the best way to gain more while cost less.10.The city has F many changes during the last ten years.11.Direct investment usually K a firm has experience in exporting or importing.12.There goods don't H to the list of these I ordered.IV)Translate the following terms and phrases into Chinese;1.purchasing power lO.recovery2.sales potentials 11, recession3.mark-up 13. portfolio investment4.domestic markets 12. tangible goods5.finished goods 13. visible exports and imports6.profit margin 14. revenue and expenditure7.market share 15- excess capacity8.trade discrimination9.business cycles 16. licencing agreementsV)Translate the following sentences into Chinese;If the exporting market price exceeds the one at the importing country, a dumping margin exists on that particular sale. Then Under Article VI of GATT( General Agreement on Tariffs and Trade) 1994, and the Anti-Dumping Agreement, WTO Members can impose anti-dumping measures, if, after investigation in accordance with the Agreement, a determination is made (a) that dumping is occurring, (b) that the domestic industry producing the like product in the importing country is suffering material injury, and (c) that there is a causal link between the two. Typically anti-dumping action means charging extra import duty on the particular product from the particular exporting country in order to bring its price closer to the “normal value" or to remove the injury to domestic industry in the importing country.VI)Translate the following sentences into English;1.国际贸易有助于所有的国家促进经济的发展。
BEC商务英语阅读1
Trouble with TeamworkMary Owen examines the role and efficiency of teamsRecruiters say that candidates who can give examples of work they have done as members of a successful team are in as strong a position as those who can point to significant individual achievement. Indeed, too much of the latter may suggest that the person concerned is not a 'team player' - one of the more serious failings in the book of management.The importance of being a team player is a side effect of the increasing interaction across departments and functional divides. Instead of pushing reports, paperwork and decisions around the organisation, 'teams provide a dynamic meeting place where ideas can be shared and expertise more carefully targeted at important business issues,' says Steve Gardner, in his book Key Management Concepts. He adds, 'Globalisation has added a further dimension to teamwork. Multinational teams now study policy decisions in the light of their impact on the local market.' But is teamworking being overdone? 'Some managers are on as many as seven or eight different teams', says Dr Cathy Bandy, a psychologist who recently ran a conference on the subject. 'They take up so much time that managers can't get on with core tasks.' Forming teams and having meetings has, she says, become an end in itself, almost regardless of purpose. There is also the danger of an unhealthy desire to keep the team going after the work has been done.'People feel the need to belong, and team membership can provide a kind of psychological support.'The idea behind teamworking is that, when the right group of people is brought together, a 'force' develops which is greater than the sum of their individual talents. This is often true in sport, where good players can reach unexpected heights as members of an international team. However,few business situations have as clear a set of objectives, or as clear criteria of success or failure, as winning a match.'In business, everyone needs to be clear about what the challenge is and whether a team is the right way of approaching it', says Steve Gardner. 'Unfortunately, people focus instead on who the members of the team should be and what roles they are to play' Dr Bandy agrees. 'There is always a danger that teams can turn into committees,' she says. 'In a lot of situations, one or two individuals would be much more effective.'So what makes a successful team? There are some general qualities that have been identified. Steve Gardnerrecommends that in every team there should be someone who is good at researching ideas and another who is good at shooting down impractical ones. There should be those who can resolve the tensions that naturally occur in a team and others who are focused on getting the job done. Also, providing a clear and achievable target at the outset is the best way of ensuring that the team will move on to greater things.13 What point does the writer make about teamworking at the beginning of the article?A It is the most successful form of management.B It has changed the recruitment procedure in companies.C Well-run teams still allow individuals to demonstrate their talents.D Being a team player is now considered an essential management skill.14 According to the article, teamwork developed within companies as a response toA modern office design.B changing work practices.C a reduction in administrative tasks.D the expansion of international business.15 In the third paragraph, Dr Bandy suggests thatA many employees do not enjoy working in teams.B some managers are not very effective team leaders.C some teams are created unnecessarily.D few teams are well organised.16 According to the writer, teamwork is more effective in the field of sport because the playersA know what they want to achieve.B are more competitive by nature.C have more individual talent.D can be driven by national pride.17 Steve Gardner and Dr Bandy agree that when a business team is created people do not pay enough attention toA the structure of the team.B alternatives to the team.C selecting the team members.D directing the team's activities.18 What is Steve Gardner's advice on operating a successful team?A Maintain a flexible approach to membership.B Allow personalities to develop within the team.C Select people who fit naturally into certain roles.D Make every effort to avoid conflict between members.。
商务英语阅读1参考答案
商务英语阅读1参考答案一、阅读理解1. 问题1：文章主要讨论了什么？答案：文章主要讨论了全球化背景下商务英语的重要性以及如何提高商务英语的沟通技巧。
2. 问题2：为什么商务英语在当今世界如此重要？答案：商务英语重要性体现在跨国贸易的增长，国际商务交流的频繁，以及对专业商务人士的需求。
3. 问题3：文章提到了哪些提高商务英语能力的方法？答案：文章提到了扩大词汇量、学习商务术语、练习商务写作、参与商务会议以及利用在线资源等方法。
4. 问题4：作者对商务英语的未来趋势有何看法？答案：作者认为随着全球化的深入，商务英语将继续成为国际商务沟通的关键工具，并且其重要性将不断增加。
5. 问题5：文章中提到的“商务英语沟通的障碍”有哪些？答案：文章中提到的障碍包括文化差异、语言习惯、专业术语的误解以及非语言交流的挑战。
二、词汇理解1. 问题1： "Negotiation"在商务英语中通常指的是什么？答案： "Negotiation"在商务英语中通常指的是商务交易或协议过程中的协商过程。
2. 问题2： "Collaboration"一词在商务环境中的含义是什么？答案： "Collaboration"在商务环境中指的是不同个人或组织之间的合作，以实现共同的目标或完成项目。
3. 问题3： "Mergers and Acquisitions"通常指的是什么类型的商务活动？答案： "Mergers and Acquisitions"通常指的是公司之间的合并或收购活动，这是企业扩张或重组的一种方式。
4. 问题4： "Stakeholder"在商务英语中通常指谁？答案： "Stakeholder"在商务英语中通常指的是对公司或项目有直接或间接利益的个人或团体。
5. 问题5： "Due Diligence"在商务英语中的含义是什么？答案： "Due Diligence"在商务英语中指的是在进行商务交易前对相关事务进行彻底的调查和评估，以确保交易的合理性和安全性。
商务英语阅读文章短篇阅读欣赏
商务英语阅读⽂章短篇阅读欣赏 多阅读⼀些短篇的英语美⽂，对于我们英语阅读能⼒的提⾼会有所帮助，今天店铺在这⾥为⼤家分享⼀些商务英语阅读⽂章，希望⼤家会喜欢这些英语阅读素材! 商务英语阅读⽂章篇1 8 Golden Rules for Businessmen While starting out on a business endeavour, following a set of rules is crucial for finding success. Without proper rules a business can go spiralling down and without taking too long at it. Following are golden rules that will ensure your success in business. Map it out Map where you want to head. Plant goals and results all across that mental map and keep checking it off once you start achieving them one by one. Care for your people People are your biggest asset. They are the ones who will drive your business to the top. Treat them well and they will treat you well, too. Aim for greatness Build a great company. Build great services or products. Instil a fun culture at your workplace. Inspire innovation. Inspire your people to keep coming with great ideas, because great ideas bring great changes. Be wary Keep a close eye on the people who you partner with. It doesn’t mean you have to be sceptical of them. But you shouldn’t naively believe everything you hear. Be smart and keep your eyes and ears open all the time. Commit and stick to it Once you make a decision, commit to it and follow through. Give it your all. If for some reason that decision doesn’t work, retract, go back to the drawing board and pick an alternate route. In business, you will have to make lots of sacrifices. Be prepared for that. It will all be worth it in the end. Be proactive Be proactive. Just having goals and not doing anything about them will not get you anywhere. If you don’t act, you will not get the results you’re looking for. Perfect timing Anticipation is the key to succeed in business. You should have the skills to anticipate changes in the market place and, the changing consumer preferences. You have to keep a tab on all this. Never rest on your past laurels and always look to inject newness into your business processes. Not giving up That’s the difference between those who succeed and those who don’t. As a businessman you should never give up, no matter what the circumstance. Keep on persevering. You will succeed sooner or later. The key is to never quit trying. Follow these rules and you'll find yourself scaling up the ladder of succcess. 商务英语阅读⽂章篇2 How to Start Making Money on Your Own Terms “Riches come, if they come at all, in response to definite demands, based upon the application of definite principles, and not by chance or luck.” - Napoleon Hill Making millions of dollars would be great – but right now, you’re more concerned about payingyour cable bill so that you don’t have to steal Wi-Fi from Starbucks in order to write your new blog post. Landing on the New York Times Bestsellers list would be stupendous—but right now you’re just trying to find an hour to write amidst working to support yourself and doing the damn dishes and all of those other responsibilities that get in your way. Yes, having it all – “the babe, the boat, the bucks” as Danielle LaPorte () so bluntly puts it—is ideal. But right now, you’re just trying to make ends meet. If only you could make enough money to live off of, you could quit your job and focus. But right now, that seems totally unrealistic. A pipedream. One: Exactly How Much Money Do You Need? “Fix in your mind the exact amount of money you desire. It is not sufficient merely to say ‘I want plenty of money.’ Be definite as to the amount.” - Napoleon Hill Want to make enough money to support yourself? Tell me, how much do you need? You don’t need to think about how much money you need for the rest of your days on planet Earth. That’s ridiculous. How could you possibly predict what you’ll want in 15 years? Instead, reel in your ambitions and make a plan for one year from now. To get crystal clear, ask yourself the following questions: In one year, what does your life look like? (Write as much detail as possible the place you live, how often you go out to eat, what you do on the weekends). How much money will it cost for you to live reasonably? That’s it. In order to figure out your monthly expenses, try Tim Ferriss’ Monthly Expense Calculator. Then, once you have an exact figure… Two: Decide what you’ll exchange for the cash. If you want the money, you’ll have to exchange something for it. To figure out what to exchange for money, ask yourself the following questions: What are my strengths + skills? What types of products + services can I provide? What will people actually pay for? Not sure what you’re good at? Here is a Skills + Strengths worksheet that I created. Don’t get bogged down trying to find your one-true-love. Once you’ve come up with 10 ideas, start testing them immediately. You’ll find your passion eventually, but doing so requires action. Do your research. Ask people what they’d pay you to do. Test your new service on them for free first. Don’t think you have what it takes? Hmm… I think this article titled “How to Really Start a Business” will make you think twice. Three: Plan and take Action! Once you’ve stumbled on a workable idea? Set some concrete goals, kid. I’ve personally just created my own concrete plan called “Project Moolah”. Break it up into chunks. If your plan is to start earning $1,000 a month by this time next year, you’ll want to figure out how much money you’ll need to rake-in every few months until then. When you have a plan, you’ll have motivation on the not-so-inspired days. When you have a plan, you’ll know what steps to take every day. When you have a plan, you reach your goals. Making money is hard work, and I guarantee that you’ll have to make some uncomfortable phone calls. But if you want a great life, you have to do great things. You can see my Project Moolah breakdown here. Does the thought of starting your own business have you feeling totally overwhelmed? You don’t have to use the word business just yet! Think of it this way: you are on a journey to create financial freedom.You’re breaking through the barriers of mediocrity. You’re starting the life that you’re supposed to be living. Bombs away! 商务英语阅读⽂章篇3 Why Startups Should Invent The Next Hot Sauce, Not The Next Instagram It would be foolish to think that anyone could create a pepper sauce as popular as "that famous sauce Mr. McIlhenny makes." For over 140 years, Original Tabasco brand pepper sauce has been made and distributed by the ancestors of its creator, Edmund McIlhenny. Very little has changed since its creation when they sold bottles wholesale to grocers for $1 a bottle. The rush by investors to find the next great tech startup is only a bit slower than the rush of entrepreneurs to try to build the next great tech startup. Success of a startup is graded in months and millions; companies that receive too much, do too little, sell for too low, or take too long to get there are considered failures. While the dream of following in Instagram's footsteps may be honorable and nobody wants to tell anyone that they can't do something (that would be politically incorrect and nearly criminal if told to a minor), there seems to be thousands of companies trying for the get-rich-quick startup strategy and very few (none that I know of, in fact) that are truly playing the game for the long term. There is a shortage of Edmund McIlhennys in Silicon Valley today. That needs to change. Here are some things that would-be (or current) entrepreneurs can learn from Tabasco sauce. Build Something That Will Last Silicon Valley is notorious for flash companies. No, I don't mean Adobe developers. Flash companies are those that take an idea, launch it quickly, get a round or two of funding, then try to sell it to Facebook, Google, Apple, Microsoft, or any of the other players in the tech world. They want to build something as quickly as possible, pawn it off as innovation, and turn it for a huge return. They are often based on ideas that have no chance of lasting, but that doesn't stop investors from pouring money into them. It isn't that the investors are dumb. The investors are smart enough to know that many of the big tech companies are gullible. They aren't looking for something that will last. They aren't even looking for something that will work. They're only looking for something that will sell. A quick scan of the portfolio of companies that Google or Yahoo have bought over the last decade will show a list that is hit or miss; many no longer exist. Startups that build on ideas that truly innovate or create something special for the future that can stand the test of time may not be able to get the billion-dollar paycheck by 2013, but they do have an opportunity to make a lot more money in the long run. More importantly, owning their success and keeping a buyout as an option rather than a goal can make a company more inherently valuable. Build Something Based on Your Passions McIlhenney may have been a banker, but his passion was with peppers. Seriously. He enjoyed the flavor of his own creation with a passion, and it showed in his product. When Pownce first hit the scene, Twitter was already growing but wasn't nearly in the realm of mainstream recognition. Pownce cofounder Kevin Rose loved the concept and decided to build a better version. He did--for all intents and purposes Pownce was superior to Twitter. The problem was that most people, including Rose, didn't like it as much. Rose admitted that he liked being able to share files on Pownce but for true microblogging and lifestreaming he preferred Twitter. It was no shock that a few months after making the declaration, Pownce was purchased and subsequently shuttered completely. If you don't believe in your product, others won't, either. Love your product. If you're building something because you think it will sell and have no passion for it, you'll have a hard time making Instagram-level money from it. Build Something That Doesn't Rely on Other Companies There is nothing more disheartening in the tech world than to become reliant on another company that makes a change. Mahalo was famously dependent on the traffic it received from Google to be able to make money. When Google launched its Panda algorithm update in February 2011, Mahalo and othercompanies were forced to make tough choices, releasing much of their staff as a result of Google's change. It's one thing to build an app on iOS. There is a symbiotic relationship between app developers and Apple that makes the success of one feed off the success of the other. In Mahalo's case, Google got nothing from it. In fact, the Panda update was designed to purge the search engine of unwanted content like that of Mahalo. If Google's getting nothing out of it, they have no incentive to keep the traffic faucet turned on. Startups that rely entirely on Facebook, Google, or any other company to keep their products relevant must either make sure the relationship is mutual or figure out a Plan B if changes happen that are unfavorable. AOL, despite all of the mistakes that they've made over the last decade, is still hanging in there as a relevant company because they diversified. They learned the lessons of the early days when they bet too heavily on the reliance of dial-up Internet connections. Today's AOL may still be struggling, but their struggles are spread over a wider footprint and there are more chances for success based sheerly on their bets being hedged. It's not a perfect formula, but it's one that's keeping them from going the way of Netscape or MySpace. For now. Build Something People Will Want Forever If They Try It Once Addiction is a powerful thing. Tabasco hasn't had to change much over the last 140 years because they found something that people wanted. They found something that people would want to buy at the store, to enjoy at restaurants, and to advocate for to their friends and family. Facebook is the current-day example of an addictive product that compounded upon itself. People liked using it so they encouraged more of their friends and family to join so they could enjoy it even more. They turned their users into status-update-drug-dealers, playing off of their strengths to get their users actively involved in the company's growth. Pinterest is quickly becoming the addiction du jour. They hook their users and they do not rely on other companies as the key to their success. On the contrary, their connections to Facebook and Twitter act only to enhance their product. If they were shut off today by either or both, they would still be able to keep up what they're doing. Build Something Of all the startup ideas that I hear about in today's dreamy Silicon Valley world, the ones that make the least sense are the ones that require no building. It's as if it's a perceived benefit to have something that requires very little coding, developing, or programming. Nothing could be further than the truth. Tabasco is aged for 3 years before it makes it to the bottle. It's not something that Joe Blow rich investor can duplicate. That's not to say that in the tech startup world entrepreneurs should be building something for 3 years before releasing it. Any project that starts today and plans to launch in 3 years will be shifted, pivoted, scrapped, and replaced 15 times during the period. Come up with an idea, work through it with people who know about the subject in question, then find a good person or team of people to make something special. Build something. Ideas are cheaper than a dime a dozen. While some of these turn out to be made of gold, there's a winning idea for every ten thousand lousy ideas, and not all winning ideas will ever see the light of investment capital. If it's something that made to last, that is built on your passions, that relies on no other companies, and that will hook people from the start, then it's something worth building. Build it.。
商务英语阅读1
Investors in the United States are preparing for the first public sale of stock in the Chinese company Alibaba. The company sells goods by linking buyers and sellers in the huge Chinese online market. Alibaba is expected to make its initial public offering, called an IPO, in September on the New York Stock Exchange.The total value of the company based in Hangzhou has been estimated at about $200 billion. Reports from Bloomberg News say Alibaba is offering investors a 12 percent share of the company. That would mean the company could raise as much as $20 billion in the public stock sale.After the IPO, Alibaba could become one of the most valuable technology companies in the world. Apple for example, has a market value 市值of about $600 billion, Google is valued atabout $390 billion, and Microsoft is worth about $370 billion.The e-commerce company is responsible for most online sales in China. It dealt with more exchanges last year than U.S. companies Amazon and eBay combined. And it has more than 230 million active buyers.Scott Kennedy is director of Indiana University's Research Center for Chinese Politics & Business."Alibaba has grown from a very small company doing e-commerce 15 years ago or so to now being th e dominant e-business company in China," Kennedy said.Mr. Kennedy says Alibaba has expanded into new areas while growing its share of thee-commerce market."It is also involved in banking and other areas and has just been growing so dramatically thatit now accounts for 80 percent of e-commerce in China," Kennedy said.He says the company is profitable which is unusual for a technology company first offering an IPO. Alibaba has chosen to sell its stock to the public on the New York Stock Exchange rather than in China. Scott Kennedy says that selling stock on Chinese exchanges has been difficult."Chinese companies have been trying to raise capital on stock markets for a long time. Within China listing has been difficult and that market has not done very well," Kennedy said.He says that the Chinese economy has grown quickly over the years, but has not supported strong stock market activity. The California based Internet company Yahoo owns about one-forth of Alibaba. The IPO in September could increase the value of Yahoo's share. China is now the world's second largest market for e-commerce.。
(完整word版)商务英语BEC初级阅读理解练习题及答案(1)
商务英语BEC初级阅读理解练习题及答案A friend of mine was fond of drawing horse. He drew the horses very well,but he always began the tail。
Now it is the Western rule to begin at the head of the horse, that is why I was surprised. It struck me that it could not really make any difference whether the artist begins at the head or the tail or the belly(肚子) or the foot of the horse， if he really knows his business. And most great artists who really know their business do not follow other people’s rule。
They make their own rules. Every one of them does his work in a way peculiar(奇特的) to himself； and the peculiarity means only that he finds it more easy to work in that way。
Now the very same thing is true to literature(文学)。
And the question, "How shall I begin？” only means that you want to begin at the head instead of beginning at the tail or somewhere else. That is, you are not yet experienced（有经验的） enough to trust to your own powers。
高级商务英语阅读理解习题及答案通用1篇
高级商务英语阅读理解习题及答案通用1篇高级商务英语阅读理解习题及答案 1The Negotiating Table:You can negotiate virtually anything. Projects, resources, expectations and deadlines are all es of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by panies to negotiate on their behalf . He approaches the art of negotiation as a game because, as he is usually negotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a petitive field and needs to avoid being too adversarial. Whether he succeeds or not, it is important to him to make a good impression so that people will mend him.The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not, one party will be trying to persuade the other round to their point of view. Negotiation requires two people at the end saying ‘yes”. This can be a problem because one of them usually begins by saying “no”. However, although this can make talks more difficult, this is often just a starting point in the negotiation game. Top management may well reject the idea initially because it is the safer option but they would not be there if they were not interested.It is a misconception that skilled negotiators are smooth operators in smart suits. Dr Cohen says that one of his strategies is to dress down so that the other side can relate to you. Pitch your look to suit your customer. You do not need to make them feel better than you but, For example, dressing in a style that is not overtly expensive or successful will make you more approachable. People will generally feel more fortable with somebody who appears to be like them rather than superior to them. They may not like you but they will feel they can trust you.Dr Cohen suggests that the best way to sell your proposal is by getting into the world of the other side. Ask questions rather than give answers and take an interest in what the other person is saying, even if you think what they are saying is silly. You do not need to e their best friends but being too clever will alienate them. A lot of deals are made on impressions. Do not rush what you are saying__put a few hesitations in ,do not try to blind them with your verbal dexterity. Also, you should repeat back to them what they have said to show you take them seriously.Inevitably some deals will not succeed. Generally the longer the negotiations go on, the better chance they have because people do not want to think their investment and energies have gone to waste. However , joint venture can mean joint risk and sometimes , if this es too great , neither party may be prepared to see the deal through . More mon is a corporate culture clash between panies, which can put paid to any deal.Even having agreed a deal, things may not be tied up quickly because when the lawyers get involved, everything gets slowed down as they argue about small details.De Cohen thinks that children are the masters of negotiation. Their goals are totally selfish. They understand the decision-making process within families perfectly. If Mum refuses their request , they will troop along to Dad and pressure him. If al else fails, they will try the grandparents, using some emotional blackmail. They can also be very single-minded and have an inexhaustible supply of energy for the cause they are pursuing. So there are lesson to be learned from watching and listening to children.1. Dr Cohen treats negotiation as a game in order toA put people at easeB remain detachedC be petitiveD impress rivals2. Many people say “no” to a suggestion in the beginning toA convince the other party of their point of viewB show they are not really interestedC indicate they wish to take the easy optionD protect their pany’s situation3. Dr Cohen says that when you are trying to negotiate you shouldA adapt your style to the people you are talking toB make the other side feel superior to youC dress in a way to make you feel fortable.D try to make the other side like you4. According to Dr Cohen, understanding the other person will help you toA gain their friendshipB speed up the negotiationsC plan your next move.D convince them of your point of view5. Deals sometimes fail becauseA negotiations have gone on too longB the panies operate in different waysC one party risks more than the other.D the lawyers work too slowly6. Dr Cohen mentions children’s negotiation techniques to show that you shouldA be prepared to try every routeB try not to make people feel guiltyC be careful not to exhaust yourselfD control the decision-making process.For each question 7 – 12 , mark one letter (A, B, C or D ) on yourAnswer Sheet for the answer you choose.The Negotiating Table:You can negotiate virtually anything. Projects, resources, expectations and deadlines are all es of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by panies to negotiate on their behalf . He approaches the art of negotiation as a game because, as he is usually negotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a petitive field and needs to avoid being too adversarial. Whether he succeeds or not, it is important to him to make a good impression so that people will mend him.The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not, one party will be trying to persuade the other round to their point of view. Negotiation requires two people at the end saying ‘yes”. This can be a problem because one of them usually begins by saying “no”. However, although this can make talks more difficult, this is often just a starting point in the negotiation game. Top management may well reject the idea initially because it is the safer option but they would not be there if they were not interested.It is a misconception that skilled negotiators are smooth operators in smart suits. Dr Cohen says that one of his strategies is to dress down so that the other side can relate to you. Pitch your look to suit your customer.You do not need to make them feel better than you but, For example, dressing in a style that is not overtly expensive or successful will make you more approachable. People will generally feel more fortable with somebody who appears to be like them rather than superior to them. They may not like you but they will feel they can trust you.Dr Cohen suggests that the best way to sell your proposal is by getting into the world of the other side. Ask questions rather than give answers and take an interest in what the other person is saying, even if you think what they are saying is silly. You do not need to e their best friends but being too clever will alienate them. A lot of deals are made on impressions. Do not rush what you are saying__put a few hesitations in ,do not try to blind them with your verbal dexterity. Also, you should repeat back to them what they have said to show you take them seriously.Inevitably some deals will not succeed. Generally the longer the negotiations go on, the better chance they have because people do not want to think their investment and energies have gone to waste. However , joint venture can mean joint risk and sometimes , if this es too great , neither party may be prepared to see the deal through . More mon is a corporate culture clash between panies, which can put paid to any deal. Even having agreed a deal, things may not be tied up quickly because when the lawyers get involved, everything gets slowed down as they argue about small details.De Cohen thinks that children are the masters of negotiation. Their goals are totally selfish. They understand the decision-making process within families perfectly. If Mum refuses their request , they will troop along to Dad and pressure him. If al else fails, they will try the grandparents, using some emotional blackmail. They can also be very single-minded and have an inexhaustible supply of energy for the cause they are pursuing. So there are lesson to be learned from watching and listening to children.7 Dr Cohen treats negotiation as a game in order toA put people at easeB remain detachedC be petitiveD impress rivals8 Many people say “no” to a suggestion in the beginning toA convince the other party of their point of viewB show they are not really interestedC indicate they wish to take the easy optionD protect their pany’s situation9 Dr Cohen says that when you are trying to negotiate you shouldA adapt your style to the people you are talking toB make the other side feel superior to youC dress in a way to make you feel fortable.D try to make the other side like you10 According to Dr Cohen, understanding the other person will help you toA gain their friendshipB speed up the negotiationsC plan your next move.D convince them of your point of view11 Deals sometimes fail becauseA negotiations have gone on too longB the panies operate in different waysC one party risks more than the other.D the lawyers work too slowly12 Dr Cohen mentions children’s negotiation techniques to show that you shouldA be prepared to try every routeB try not to make people feel guiltyC be careful not to exhaust yourselfD control the decision-making process.参__：1B 2D 3A 4D 5B 6A15 B 16D 17A 18D 19B 20 A15.第一段有这样一句话needs to avoid being too adversarial，也就是说要保持客观，公正，超然，所以选择B。
商务英语短文阅读1
Lifting Economic Clouds to Boost Asian ExportsIf, as Bob Dylan once famously croaked, ―The answer is blowin’ in the wind,‖ then Asia’s macroeconomic weather vanes are indi cating fair to medium tailwinds, albeit with a risk of low pressure.The outlook certainly looks better now than it did a year ago. Fourth quarter 2013 data from major markets beat analyst expectations, and the JPMorgan-Markit global Purchasing Managers Index reached 53.3 in December, the highest reading since April 2011.Asia-Europe containerized tradeFull-size chartThe eurozone is forecast to move out of recession this year, with PMI data — which has consistently led GDP growth — suggesting further expansion, boosted by rising consumption in the U.K. and the improved performance of periphery countries. Most analysts expect this to lead to accelerating GDP growth in 2015 and 2016.Against a backdrop of burgeoning consumer confidence and low natural gas prices, U.S. GDP also is predicted to grow more quickly in 2014 than it did last year.Indeed, global economic output is set to expand 3.5 percent in 2014, up from an estimated 2.9 percent last year, according to global research and consulting firm PwC.Improved stability in key markets appears certain to benefit major exporting economies in Asia, as well as ocean carriers, rail operators and airlines that ship their goods.Rajiv Biswas, Asia-Pacific chief economist for IHS, said accelerating global growth would be a major boost for Asia this year, especially for countries such as South Korea, Malaysia, Singapore and Thailand that have a high share of exports relative to total GDP.―The economic outlook for China is also helped by the improving prospects for the U.S. and EU, which remain key export markets for China,‖ Biswas said. ―This upturn in world growth will also drive a rebound in world trade, with gr owth in world containerized trade forecast to rebound from a sluggish 2.1 percent growth rate in 2013 to 4.7 percent growth in 2014.‖Although PwC forecasts China’s GDP growth will slow to 7.5 percent this year from 7.7 percent in 2013, other analysts are more bullish. IHS, for example, expects growth of 8.1 percent in 2014 as exports improve and consumer demand remains robust.In Japan, the ―Abenomics‖ policies installed by Prime Minister Shinzo Abe will propel the country to 1.6 percent GDP growth t his year, up from a projected 1.4 percent in 2013, according to PwC, while South Korea’s GDP is expected to expand 2.8 percent in 2014, up from 2.7 percent last year.In terms of export growth, New York-based corporate bank HSBC forecasts major gains this year by China (8 percent growth, compared with 6 percent in 2013), Hong Kong (8 percent in 2014 vs. 6 percent last year), Japan (5.3 percent vs. 1.8 percent), South Korea (7.5 percent vs. 4.5 percent), Singapore (5.6 percent vs. 2.9 percent), Thailand (7.8 percent vs. 4.4 percent), Indonesia (5.1 percent vs. 4.5 percent) and Malaysia (5.6 percent vs. a 0.6 percent drop last year).Asia-wide, HSBC expects exports to grow an impressive 7 percent in 2014 and accelerate to 8.5 percent in 2015, a huge jump from the estimated 4.7 percent growth achieved in 2013 and just 3.1 percent in 2012.China’s solid economic expansion and rising demand for imports also will boost intra-Asia trade in 2014. ―China will continue to provide afast-growing export market for the rest of the Asia-Pacific,‖ Biswas said. ―Association of Southeast Asian Nations exports to China have been growing at an average annual rate of over 20 percent per year over the last decade, and strong ASEAN-China bilateral trade will continue to be an important e xport growth market for both ASEAN countries and for China.‖Exports across ASEAN will play a greater role as a growth engine in 2014 than they have in previous years, he said, with domestic demand likely to moderate. Myanmar and Vietnam also will benefit from recent economic reforms.Trans-Pacific containerized tradeFull-size chartAmple reasons remain for caution on Asia’s prospects for 2014, however. The eurozone still needs further reform of its financ ial sector, while the U.S. and Japan are struggling with high government debt and related fiscal risks that could hurt GDP growth and trade.Uncertainty also clouds the outlook in India, Indonesia and Thailand, all of which face national elections this year. China, meanwhile, is at odds with a number of its neighbors over territorial sovereignty, especially at sea.Many Asian countrie s also need to adjust their economies. ―A new round of structural reforms is a must for many emerging market economies, including investment in infrastructure, to reignite potential growth,‖ the International Monetary Fund wrote in its latest Wo rld Economic Outlook paper. ―China needs to rebalance growth away from investment toward consumption to make way for more balanced and sustainable domestic and global growth.‖According to Biswas, the main risk to an upturn in U.S. export demand comes from the impact of Federal Reserve tapering during 2014 if it results in an unexpected slowdown in the pace of U.S. private sector recovery.―In the EU, a key risk to the fragile economic recovery is that it could still falter due to the impact of ongoing fiscal aus terity and weak consumer demand,‖ he added.Intra-Asian trade, which has become an increasingly important driver for export-led Asian economies, also will be at risk if Chinese growth slows because of the impact of efforts to curb domestic credit expansion, par ticularly in the shadow banking sector, Biswas said. ―This could significantly dampen intra-Asian trade growth, given China’s role as a key export market for most other Asian economies,‖ he said. ―The territorial disp ute between China and Japan also remains a key risk to bilateral Sino-Japanese trade flows if tensions escalate further.‖In 2014, you may need more than one weatherman to know which way the winds blow.HSBC Economist: Weak Yen Could Lift Japan’s ExportsJapanese export volumes could finally surge激增this year after a disappointing 2013 as manufacturers start to reflect反映the decline下降of the yen in more competitive pricing in overseas markets, according to one leading economist.declined在2013年制造业开始在在海外的出口竞争中获得更少的资本的时候便被预测，日本出口数量在今年最后可能激增Japanese exports increased 15.3 percent year-on-year in December by value, with major gains seen in the auto汽车, steel钢铁and organic chemicals有机化合物sectors. Yet export shipments发货rose just 2.6 percent last month, and over the full year volumes contracted契约的1.5 percent, despite the yen’s falling 17 percent against the dollar.尽管跟美元比起来日元下降了17%。
商务英语阅读理解(精选5篇)
商务英语阅读理解（精选5篇）1.商务英语阅读理解第1篇Questions 1-7Look at the statements below and the article about the development of future business leaders on the oppositeWhich section of the article (A, B, C or D) does each statement (1-7) refer to?For each statement (1-7), mark one letter (A, B, C or D) on your Answer You will need to use some of these letters more than1 Managers need to take action to convince high-flyers of their value to the2 Organisations need to look beyond the high-flyers they are currently3 There is a concern that firms investing in training for high-flyers may not gain the benefits4 Managers need expert assistance from within their own firms in developing5 Firms currently identify high-flyers without the support of a guidance6 Managers are frequently too busy to deal with the development of7 Firms who work hard on their reputation as an employer will interest The Stars of the FutureA Existing management research does not tell us much about how to find and develop high-flyers, those people who have the potential to reach the top of an As a result, organisations are left to formulate their own A more effective overall policy for developing future leaders is needed, which is why the London Business School has launched the Tomorrow's Leaders Research Group (TLRG). The group contains representatives from 20 firms, and meets regularly to discuss the leadership development of the organisations'B TLRG recognises just how significant line managers are in the process of leadership Unfortunately, with today's flat organisations, where managers have functional as well as managerial responsibilities, people development all too often falls victim to heavy One manager in the research group was unconvinced by the logic of sending his best people away on development courses, 'only to see them poached by another department or, worse still, another firm'. This fear of losing high-flyers runs deep in the organisations that make up the researchC TLRG argues that the task of management is not necessarily about employee retention, but about creating 'attraction centres'. 'We must help line managers to realise that if their companies are known as ones that develop their people, they will have a greater appeal to high-flyers,' said one Furthermore, selecting people for, say, a leadership development programme is a sign of commitment from management to an Loyalty can then be more easily demanded inD TLRG has concluded that a company's HR specialists need to take action and engage with line managers individually about their role in the development of Indeed, in order to benefit fully from training high-flyers as the senior managers of the future, firms must actually address the development of all managers who will be supporting the Without this, managers will not be in a position to give appropriate And when eventually the high-flyers do move on, new ones will be needed to replace The next challenge will be to find a new generation of2.商务英语阅读理解第2篇give speech to 演说[例] address audience on a business projectadjourn (v) to stop (a court case, a meeting , )for a time before beginning again 延期，休会[例] The board meeting has been adjourned to an uncertain[同义词] postponeadjust (v) to settle an insurance claim 理算保险索赔[例] After the car accident, he made an insurance claim that will be adjustedadministration () organization and control of a company经营、管理[例] The administration power of a company also shows the internal control of the[同义词] managementadmin () abbreviation for administration 经营、管理administer () organize, control: 管理[同义词] manageadopt () choose, decide on采用[例] We adopted a newadvance () money paid before it is due, or for work only partially completed 预付款[例] Yesterday I received an advance on my monthly(v) to increase 提高[例] On bull market , shares are advancing[同义词] increase3.商务英语阅读理解第3篇《Staff appraisals》，员工评估。
商务英文文章阅读
商务英文文章阅读由于商务英语文章涵盖面广,内容丰富,专业性强,学生在阅读此类文章时可以提高英语知识水平,了解更多的基本的商务背景知识。
下面是店铺带来的商务英文文章阅读，欢迎阅读!商务英文文章阅读1麦当劳叔叔不会老去：你的午餐他全包Some thought the brand was dead and buried. Not anymore, it seems. Your favorite pop stars are dying, but McDonald's refuses to. Like the villain at the end of an action movie, just when you think it's breathed its last it comes back up, snarly-faced and firing.一些人认为麦当劳品牌已日薄西山，表面上好像是这样。
你喜爱的流行明星们不断老去离世，但是麦当劳拒绝变老。
就像很多电影结尾时的大恶棍一样，当你以为他快断气的时候却突然起死回生，狰狞着面目顽强地抵抗。
This time last year, the headlines were dire. McDonald's was dull, tired, unimaginative and downright dowdy. Suddenly, this isn't so. The company has just announced that sales have gone up 5 percent around the world -- in restaurants that have been open at least a year. And 5.7 percent in the U.S.去年这个时候的麦当劳头条报道令人失望。
麦当劳变得单调乏味，缺乏生机和创造力，很俗气。
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Lifting Economic Clouds to Boost Asian ExportsIf, as Bob Dylan once famously croaked, ―The answer is blowin’ in the wind,‖ then Asia’s macroeconomic weather vanes are indi cating fair to medium tailwinds, albeit with a risk of low pressure.The outlook certainly looks better now than it did a year ago. Fourth quarter 2013 data from major markets beat analyst expectations, and the JPMorgan-Markit global Purchasing Managers Index reached 53.3 in December, the highest reading since April 2011.Asia-Europe containerized tradeFull-size chartThe eurozone is forecast to move out of recession this year, with PMI data — which has consistently led GDP growth — suggesting further expansion, boosted by rising consumption in the U.K. and the improved performance of periphery countries. Most analysts expect this to lead to accelerating GDP growth in 2015 and 2016.Against a backdrop of burgeoning consumer confidence and low natural gas prices, U.S. GDP also is predicted to grow more quickly in 2014 than it did last year.Indeed, global economic output is set to expand 3.5 percent in 2014, up from an estimated 2.9 percent last year, according to global research and consulting firm PwC.Improved stability in key markets appears certain to benefit major exporting economies in Asia, as well as ocean carriers, rail operators and airlines that ship their goods.Rajiv Biswas, Asia-Pacific chief economist for IHS, said accelerating global growth would be a major boost for Asia this year, especially for countries such as South Korea, Malaysia, Singapore and Thailand that have a high share of exports relative to total GDP.―The economic outlook for China is also helped by the improving prospects for the U.S. and EU, which remain key export markets for China,‖ Biswas said. ―This upturn in world growth will also drive a rebound in world trade, with gr owth in world containerized trade forecast to rebound from a sluggish 2.1 percent growth rate in 2013 to 4.7 percent growth in 2014.‖Although PwC forecasts China’s GDP growth will slow to 7.5 percent this year from 7.7 percent in 2013, other analysts are more bullish. IHS, for example, expects growth of 8.1 percent in 2014 as exports improve and consumer demand remains robust.In Japan, the ―Abenomics‖ policies installed by Prime Minister Shinzo Abe will propel the country to 1.6 percent GDP growth t his year, up from a projected 1.4 percent in 2013, according to PwC, while South Korea’s GDP is expected to expand 2.8 percent in 2014, up from 2.7 percent last year.In terms of export growth, New York-based corporate bank HSBC forecasts major gains this year by China (8 percent growth, compared with 6 percent in 2013), Hong Kong (8 percent in 2014 vs. 6 percent last year), Japan (5.3 percent vs. 1.8 percent), South Korea (7.5 percent vs. 4.5 percent), Singapore (5.6 percent vs. 2.9 percent), Thailand (7.8 percent vs. 4.4 percent), Indonesia (5.1 percent vs. 4.5 percent) and Malaysia (5.6 percent vs. a 0.6 percent drop last year).Asia-wide, HSBC expects exports to grow an impressive 7 percent in 2014 and accelerate to 8.5 percent in 2015, a huge jump from the estimated 4.7 percent growth achieved in 2013 and just 3.1 percent in 2012.China’s solid economic expansion and rising demand for imports also will boost intra-Asia trade in 2014. ―China will continue to provide afast-growing export market for the rest of the Asia-Pacific,‖ Biswas said. ―Association of Southeast Asian Nations exports to China have been growing at an average annual rate of over 20 percent per year over the last decade, and strong ASEAN-China bilateral trade will continue to be an important e xport growth market for both ASEAN countries and for China.‖Exports across ASEAN will play a greater role as a growth engine in 2014 than they have in previous years, he said, with domestic demand likely to moderate. Myanmar and Vietnam also will benefit from recent economic reforms.Trans-Pacific containerized tradeFull-size chartAmple reasons remain for caution on Asia’s prospects for 2014, however. The eurozone still needs further reform of its financ ial sector, while the U.S. and Japan are struggling with high government debt and related fiscal risks that could hurt GDP growth and trade.Uncertainty also clouds the outlook in India, Indonesia and Thailand, all of which face national elections this year. China, meanwhile, is at odds with a number of its neighbors over territorial sovereignty, especially at sea.Many Asian countrie s also need to adjust their economies. ―A new round of structural reforms is a must for many emerging market economies, including investment in infrastructure, to reignite potential growth,‖ the International Monetary Fund wrote in its latest Wo rld Economic Outlook paper. ―China needs to rebalance growth away from investment toward consumption to make way for more balanced and sustainable domestic and global growth.‖According to Biswas, the main risk to an upturn in U.S. export demand comes from the impact of Federal Reserve tapering during 2014 if it results in an unexpected slowdown in the pace of U.S. private sector recovery.―In the EU, a key risk to the fragile economic recovery is that it could still falter due to the impact of ongoing fiscal aus terity and weak consumer demand,‖ he added.Intra-Asian trade, which has become an increasingly important driver for export-led Asian economies, also will be at risk if Chinese growth slows because of the impact of efforts to curb domestic credit expansion, par ticularly in the shadow banking sector, Biswas said. ―This could significantly dampen intra-Asian trade growth, given China’s role as a key export market for most other Asian economies,‖ he said. ―The territorial disp ute between China and Japan also remains a key risk to bilateral Sino-Japanese trade flows if tensions escalate further.‖In 2014, you may need more than one weatherman to know which way the winds blow.HSBC Economist: Weak Yen Could Lift Japan’s ExportsJapanese export volumes could finally surge激增this year after a disappointing 2013 as manufacturers start to reflect反映the decline下降of the yen in more competitive pricing in overseas markets, according to one leading economist.declined在2013年制造业开始在在海外的出口竞争中获得更少的资本的时候便被预测，日本出口数量在今年最后可能激增Japanese exports increased 15.3 percent year-on-year in December by value, with major gains seen in the auto汽车, steel钢铁and organic chemicals有机化合物sectors. Yet export shipments发货rose just 2.6 percent last month, and over the full year volumes contracted契约的1.5 percent, despite the yen’s falling 17 percent against the dollar.尽管跟美元比起来日元下降了17%。