天猫商城电商推广运营方案

天猫商城电商推广运营方案

目录

一:背景...................................................................... .....................................................................

1

二:推广目

的 ..................................................................... ..............................................................

1

三:天猫旗舰店的准备工

作 ..................................................................... .. (1)

3.1:前期资

金 ..................................................................... .. (1)

3.2:产品最佳上架时间

为 ..................................................................... (1)

3.3:商品货

源 ..................................................................... .. (1)

3.4:店铺设

计 ..................................................................... .. (2)

3.5:宝贝与图片描

述 ..................................................................... .. (2)

3.6:做好天猫专卖店的五个一

定 ..................................................................... (2)

四:推广方

法 ..................................................................... ..............................................................

2

4.1:内部推广宣传...................................................................... .. (2)

4.1.1:免费推广资

源 ..................................................................... . (2)

4.1.2:收费推广资

源 ..................................................................... . (6)

4.2:外部推广宣传...................................................................... .. (9)

4.2.1:软文营

销 ..................................................................... (9)

4.2.2:论坛营

销 ..................................................................... . (10)

4.2.3:博客微博营

销 ..................................................................... .. (11)

4.2.4:web2.0 ....................................................... . (11)

4.2.5、友情链

接 ..................................................................... . (12)

4.2.6、社区推

广 ..................................................................... . (12)

4.2.7:SEO .......................................................... .. (12)

4.2.8:细节的完

善 ..................................................................... (13)

4.2.9:旗舰店地址收

录 ..................................................................... . (14)

五:总结...................................................................... ...................................................................

15

六:淘宝规则附

件 ..................................................................... . (15)

6.1:淘宝的排名规

律 ..................................................................... (15)

6.1.1:无关因素规

律 ..................................................................... .. (15)

6.1.2:搜索结果排名规

律 ..................................................................... (15)