基于游客认知的人文旅游资源开发：以洛阳为例

题目：基于游客认知的人文旅游资源开发

——以洛阳为例

院系名称：专业班级：

学生姓名：学号：

指导教师：教师职称：

摘要

洛阳旅游业是河南旅游业的重要组成部分，在近二十年来一直保持着较快的发展速度。旅游业的发展是以旅游产品为基础的，而在洛阳的旅游产品中，人文旅游产品对游客的吸引力更大一些。因此洛阳的旅游业发展战略主要围绕如何将优质人文旅游资源转化成优质旅游产品。但到目前为止，这一方面的研究还主要局限于从政府角度，游客认知角度方面的研究还较少。本文针对这一视角，对洛阳人文旅游资源的开发进行了探索。

旅游目的地的产品开发及营销与游客对目的地认知是一个动态的过程，游客对旅游目的地的良好认知是一种可利用资源，这种资源的合理使用可以增强旅游目的地的竞争力。从游客认知的角度结合洛阳人文旅游资源的特点和开发现状进一步分析，找到了洛阳人文旅游资源开发所存在的问题。

通过本文的研究，得到以下主要结论：根据洛阳人文旅游资源特点，洛阳市人文旅游产品的开发策划应该立足于洛阳市丰富浑厚的古人文旅游资源，重点利用有限的地上有形的人文旅游资源，同时采取寓无形于有形，变死板为活泼的指导思想，借助其它旅游资源，依托洛阳市旅游业发展现状，创立知名旅游产品品牌。

关键字：游客认知文化旅游资源旅游资源开发

Title Research based on the cognitive of Tourists in the

development of the Culture tourism resource __ ----A Case of Luoyang County

Abstract

Luoyang tourist industry is an important component of Henan industry trade，it has

been keeping quick development for more than 20 years. The development of tourist

industry is to take the tour products as basis，the cultural tourist products have more

attractions among Henan tourist products. Therefore，the Xi'an tourist trade

development strategy mainly depends on how to change good culture resource into

good culture products.

That exploitation and marketing of the tour destination product is a dynamic process

with the tourist to destination cognition，the fine tourist cognition to the destination

touring is a good exploitable resource，this resource's rational use can strengthen tour

destination competitiveness. The thesis has studied Henan tourist trade strategy

position from tourist cognition angle，and suggested the resource developing

approach and mode that support the strategy Chinese culture.

The thesis includes four chapters in total. The first chapter is summarization，by

drawing lessons and analysis to reverent document for theory studies，important

concept in the thesis having been introduced that psychology is hit by the cognitive

concept and reverent theory，sums up out capital on cognitive psychology concept

basis：Tourist cognition. The second chapters is analysis of culture resource in

Luoyang . The third chapter is the analysis of the characteristics of cultural tourism

resources in Luoyang .The fourth chapter is the analysis of The development of

tourism industry in Luoyang. The fifth chapter has brought forward the developing

steps in detail.

Key words: Tourist cognition Culture resource Culture resource Development

目次

1 引言 (1)

1.1 选题背景 (1)

1.2 研究目的和意义 (1)

1.3 文献综述 (1)

1.4 研究内容和方法 (5)

2 基于游客认知的洛阳人文旅游资源统计与分析 (5)

2.1 洛阳的范畴 (5)

2.2 洛阳人文旅游资源统计 (5)

2.3 洛阳市人文旅游资源特点 (6)

2.4 洛阳人文旅游资源开发的现状 (7)

3 洛阳人文旅游资源开发战略 (8)

3.1 精品发展战略 (8)

3.2 借助自然旅游资源综合开发战略，推出商务旅游新概念 (9)

3.3 多渠道驻留游客战略：积极开发完善小型花样旅游产品 (9)

3.4 可持续发展战略 (10)

4 洛阳人文旅游资源开发的模式及途径 (10)

4.1 营造古都旅游氛围 (10)

4.2 综合整治古人文景点，创造舒适旅游环境 (10)

4.3 丰富产品内容，寓无形于有形 (11)

4.4 增加人文与趣味并重的项目，变形定为神动 (11)

结论 (12)

致谢 (13)

参考文献 (14)