商务英语阅读(三)教学大纲与考试大纲

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商务英语阅读与写作课程教学大纲

外4.1.2（2）-3《商务英语阅读与写作》课程教学大纲为指导本院商务英语专业的《英语阅读与写作》课程，特制定本大纲。

本大纲的各项规定是本课程教学安排、教材编写选定、教学质量检查的依据。

一、教学对象本大纲的教学对象是本院经贸（商务）英语英语专业的学生。

此前他们应已达到大学英语四级水平的阅读能力。

二、教学目标本课程以培养商务英语专业的学生专业英语阅读能力为宗旨的重要的专业英语课。

本课程使学生在国际贸易英语的语境中比较系统的学习国际贸易事务以及之相关的国际金融、国际投资、国际项目管理等领域的基础知识，也使学生通过学习国际贸易知识来集中强化商务英语技能，掌握各领域的英语术语、文体和语言特点。

本课程使学生通过学习有关商务活动的真实语言材料，熟悉并掌握商务英语的写作技巧与能力，能够在不同的商务活动中正确使用英语。

三、教学要求本课程要求学生在掌握大学英语四级词汇基础上较熟悉的阅读难度中等的外贸英语读物，掌握中心大意，了解其中的事实和细节，并能根据所读材料进行分析，同时掌握相关的专业词汇。

阅读速度不低于每分钟70词。

本课程要求学生能够运用所学语言知识，写出符合国际商务惯例、格式规范的一般性商务报告、商务信函、会议纪要和电子邮件等。

要能够做到中心思想明确、结构合理、语言得体，同时应掌握商务英语写作中常用的缩略语。

四、教学内容（一）商务英语阅读教学内容外贸引论；国际贸易政策与法规；货物品质；货物定量；包装与打码；货价确定；贸易术语；提单；商检；货物运输与保险；国际贸易支付与信用证；合同；贸易争端的处理；国际营销；产品、价格、分销和促销；公司、企业管理（二）商务英语写作教学内容商务英语写作规范（写作原则，组织，电子邮件等）；信函格式（简介，组成部分，书信格式，信函范例）；建立商务合作关系；询价信函（询价，订购）；阜新（回执，跟进信，却人心，订单回执）；报价，报盘及还盘；信贷与托收（信用证，催款函）；投诉、索赔及理赔；推销信；求职信及履历表（求职信，简历，证明与推荐信，拒绝求职的信函）；商务社交信函（致歉信，贺信，邀请函，吊唁及慰问信，公告等）；备忘录及会议记录；商业报告（组成部分，形式，种类等）五、教学安排（一）商务英语阅读计划54学时，具体分配如下：（二）商务英语写作计划40学时，具体分配如下：2六、测试（一）考核的主要内容：1．各单元的基本概念及其相关基础知识2．各单元知识的综合性应用能力3．对实际问题的解决与实施能力（二）考试形式采用综合考试，总成绩由：平时成绩、期中考试和期末考试组成。

商务英语阅读课程教学大纲

*教材或参考资料
(Textbooks & Other Materials)
工商导论（英文版），邓国清主编，对外经济贸易大学出版社，2014年第1版，ISBN 978-7-5663-0949-5
其它
（More）
备注
（Notes）
备注说明：
1．带*内容为必填项。
2．课程简介字数为300-500字；课程大纲以表述清楚教学安排为宜，字数不限。
先修课程
（Prerequisite）
高级英语阅读；Advanced English Reading
授课教师
（Instructor）
王哲希；Wang Zhexi
课程网址
(Course Webpage)
无
*课程简介（Description）
《商务英语阅读》为英语专业本科必修课程，授课对象为本科二年级学生，开课时间为第4学期。课程采用全英语教材为阅读材料，全英语授课。教学内容主要包括市场营销、金融财务和企业管理等方面理论知识和具体案例的阅读理解和分析讨论，其中市场营销包括产品、价格、宣传和渠道等章节，金融财务包括银行货币、公司融资和财务会计等章节，企业管理包括企业所有制形式、企业组织结构和领导管理等章节。教学采用讲授、阅读、分析、展示、讨论等方法，使学生对工商企业日常运营的几大板块有所了解，学习商务领域专业术语的英语表述方法，并将英语语言技能应用于商务领域内相关问题的理解讨论和解决。
了解证券分类、公司外部融资和个人投资途径
展示、
讨论
财务会计
2
展示
阅读
了解会计和财务分析的主要概念
展示
组织结构
2
讲授
阅读、分析
了解各种组织结构形式的特点和非正式组织

商务英语阅读教学大纲(王关富)

课程名称：商务英语阅读( Business English Reading )《商务英语阅读》教学大纲一、课程说明《商务英语阅读》课程是英语专业（国际商务）的专业课程，是学生在进行英语基础课程学习后，涉及商务英语知识学习，商务英语语言学习的重要课程，旨在有系统、有步骤地训练和培养学生用英语表达与国际商务活动有关的术语名称、机构名称、协议并具备将文章译成正确流畅的汉语能力。

本课程是在英语专业（国际商务）的学生进行英语基础课程学习后开设的课程，有助于今后商务课程的学习。

本课程的教学时间安排是：每周4学时，计划教学周数 19周，总课时数76学时，其中实践学时数为34学时，主要内容是阅读商务类动态国际新闻时事并讨论。

本课程总学分数：4学分二、学时分配表三、教学目的与要求本课程的教学目的：《商务英语阅读》是英语专业（国际商务）的一门主要课程，着重通过对当前热门的商务英语文章进行精讲，分析，使学生能够系统的学习。

增加商务英语的基本词汇、掌握商务的基本理论和语言交际的基本技能，为培养适合现代经济、文化和社会发展需要服务。

学生通过学习能够成为从事国内外商务活动的外语复合型人才和商贸英语翻译人才。

本课程各章的教学要求和知识考核点如下：第一章中国模式为何奏效通过本课程的学习使学生了解中国与欧美国家自由市场经济不同的经济模式—计划经济与市场经济并存所取得的成效，了解中国领导人进行市场改革开放以来的作为与成就，成功的因素，以及与西方经济模式对比之下的不同之处。

本章的主要知识点是：计划市场经济、自由市场经济及中国改革开放。

难点是：课文生词应用，white goods白色家电，如冰箱，洗衣机，微波炉，消毒碗柜等，premium brands高档品牌的商品。

第二章全球现状新解本章通过了解第三世界国家新兴市场的观点和论说，并从历史的角度帮助学生体会对经济规模和管理的发展趋势。

本章的主要知识点是：供应链、库存周转率、规模经济、产业调整等。

商务英语阅读(三)教学大纲与考试大纲

湖南应用技术学院商务英语阅读教程教学大纲、外国语学院《商务英语阅读教程（三）》教学大纲课程代码：02 开课学期：第二学年第一学期适用专业：商务英语专业学时：32编写教师：学分：2审核：陈勇、郭俊兰、张霞辉审批：陈勇第一部分说明一、课程的性质、作用本课程是为商务英语专业开设的必修课程。

本课程的作用在于传授学生有关的阅读与技巧，提升学生的商务英语阅读水平与理解能力，扩大阅读词汇，增加英语国家文化背景知识，为学生参加专业四、八级考试及其他形式的英语考试奠定良好的基础。

学生通过有目的、较系统地阅读英语国家纸媒和网媒的精选文章，逐渐掌握泛读的基本技巧，了解一些英美国家的历史、文化、地理、政治、军事、法律、经济、金融、体育、经贸、环保、能源等方面的基本知识。

从而为学生独立阅读各种商务英语文章打下良好的基础。

二、课程的任务与基本要求本课程的任务是提高阅读速度，强调阅读速度与理解能力并重；掌握文章体裁、风格及相应的阅读方法；扩大词汇量，掌握基本句式，较能通顺的翻译句子和段落；较熟练地概括文章段落大意，培养较强的文章分就析归纳能力；较全面的了解英语国家政治、经济、文化、科技等方面的知识；增加英语国家背景知识，增强跨文化交际能力。

本课程重点讲述商务英语阅读的基本原理、阅读技巧和实践方法，侧重于英语学习者语言综合知识的运用。

因而，在本课程的教学过程中，必须使学生真正透彻地领会诸如阅读的过程、图式理论、构词法、猜词技巧、句子与句子的关系、话题与话题句、要旨、推理与判断、文体与风格等阅读理论内涵；要注重阅读理论与阅读实践的紧密结合，处理好阅读速度与理解之间的关系，避免知识的重复和脱节，从而使学生能够得到比较系统而全面的英语阅读基本技能。

三、教学方法建议针对阅读课教学的自身特点，课堂教学应贯穿以学生为主体、教师为主导的教学模式。

在讲解阅读技巧的同时应辅以大量的阅读实践，在大量的阅读过程中体会并掌握各种阅读方法，达到逐渐提高阅读理解能力与阅读速度的目的。

《商务英语阅读》教学大纲.doc

《商务英语阅读》课程教学大纲学分：4学时：62适用专业：商务英语%1.课程性质（定位）与任务课程性质：本课程为基础专业技能课程。

该课程以“得法于课内，得益于课外”的理念为指导，课内任务是对学生进行有针对性的阅读技能的训练，提高其阅读速度与理解能力，同时扩充学生的词汇量，提升语言、文化和商务相关知识；课外任务是通过大量的阅读实践来增强学生的英语语感，使学生逐步养成爱阅读、会阅读的良好习惯，掌握篇章概括方法，培养学生在资料检索及获取、资料整理、资料分析和资料使用方面的能力。

课程目标：通过本课程系统的学习，1）培养学生的一般阅读能力，使学生阅读一般难度的材料的速度达到每分钟70-100个单词，理解准确率至少达到70%o；2）培养学生的快速阅读能力，能熟练运用速读、略读、查读和浏览的技巧，阅读一般难度的材料的速度达到每分钟100T20个单词；3）培养学生细致观察语言、分析归纳、假设判断及推理等能力，能根据上下文线索、构词知识、句子结构等语法的、篇章的知识猜测词义，理解文章的中心思想和主要观点，能对文章做出较好的总结概括；4）通过广泛的阅读，使学生了解商务领域中英语的语言特点，熟悉与商务有关的文化、风俗等各种背景知识，培养学生的跨文化商务交际意识；5）通过广泛的阅读，使学生熟悉经贸题材的文章结构，能快速的查找到具体的信息和细节，并能作出正确的判断推理。

平行课程：综合英语英语语法后续课程：商务英语翻译商务英语二、课程目标知识目标要求学生了解一般的商务常识，熟悉商务文本的语言特点和行文方式，掌握与具体商务活动相关的表达方式，提高他们的语言、文化和商务相关知识。

技能目标：能熟练运用不同的阅读技巧在限定的时间内找到有用的信息；能正确理解一些长难句；能准确且快速地概括出文章的要点和主要结构；具有一定的独立分析问题、理解问题的能力；具有一定的批判性思维。

素质目标：要求学生具有遵纪守时、认真负责、积极主动、团结协作、开拓创新、严谨求实等职业道德，以及资料检索、语言表达、组织协调、自我学习等综合能力。

商务英语阅读自学考试课程考试大纲

商务英语阅读自学考试课程考试大纲商务写作（一）课内训练（重点）识记：1. When Banker’s Bets Go Bad银行家的猜测落空名词解释：OCC: Office of the Comptroller of the Currency 通货监理局Alan Greenspan 艾伦·格林斯潘，美联储主席句子翻译：1)The bank had doubled profits in the past year via a string of successfulmergers, but on Apr. 21 it reported that its securities portfolio hadunrealized losses of nearly $131 million.2)We’re considering strategies that make the most sense if rates are goingup much more aggressively and sooner than anticipated.2. Creating Government Financing Programs for Small and Medium-sizedEnterprises in China中国为中小型企业提供政府财政援助项目名词解释：Labor-intensive 劳动密集型SME: small and medium-sized enterprise 中小型企业SOE: state-owned enterprises 国有企业句子翻译：In China, as a result of the economic reforms and market opening measures, SMEs have enjoyed remarkable development and have grown tobecome an important force in contributing towards sustained and rapid growthof the Chinese economic.（三）课外练习（一般）理解：1.Carlyle Group’s Asian Invasion加雷集团的亚洲扩张名词解释：V enture-capital 风险资本Carlyle Group 凯雷投资集团Citigroup 花旗集团2. Why the Dollar Is Blooming Again为什么美元再次复兴？名词解释：Greenback 美元（俚语）Lehman Brothers Inc 雷曼兄弟公司European Central Bank 欧洲中央银行Federal Reserve Bank 美国联邦储备银行（四）拓展阅读（一般）理解：1. How Banks Pretty up the Profit Picture银行如何美化收益前景2. Thai Stocks What Goes Up泰国股市：到底是怎么了？3. Inventing to Order以市场为导向开发产品4. I t’s an Office Party in Hong Kong香港办公楼地价之争第二单元人力资源管理（一）课内训练（重点）识记：1. China’s Problem of Labor中国人力资源问题名词解释：Confucian heritage 孔子遗训Micro-managing 微观管理Job rotation 轮岗句子翻译：1)Many underestimate the cost of local staff. Chinese graduates often havean inflated view of their own, complain some foreign managers.Multinationals are als o competing for talent with China’s domesticcompanies, which need to improve the quality of their people as theirmarkets open to foreign rivals.2)But the growing shortage of executive talent may make the growthassumptions written into many business plans over-optimistic.2. No Prizes for Runners-up奖励只给最优秀的员工名词解释：Redundancy payment 冗余支出Benefit package 福利包Merit budget 贡献奖Flexible reward 灵活的奖励方式Egalitarian Europe “人人平等的欧洲”句子翻译：1\But benchmarking employees, and then paying them different rates, can turn out to be a minefield if handled badly.2\Those that want rewards to be cost-effective but memorable are seeking the services of firms that specialize in employee recognition.（三）课外练习（一般）理解：1. The Inside Story（PartⅠThe Power of Online HR Management）背景故事：（一、在线人力资源管理的威力）名词解释：Ford 美国福特汽车公司BP British Petroleum 英国石油公司Outsource 人力资源外包Holiday entitlement 员工休假权Expatriate employee 外派员工2. The Inside Story（PartⅡOnline Training as an Alternative）背景故事：（二、在线培训）名词解释：Curriculum Vitae 个人履历表（四）拓展阅读（一般）理解：1. Organized Labor Revival（PartⅠAre Unions Declining in Europe?）工会组织的复兴（一、欧洲工会组织正在消亡？）2. Organized Labor Revival（PartⅡUnion Revival，True or Not?）工会组织的复兴（二、工会组织正在复兴？）3. Case Study Is There a Nice Way to Fire Y our Employees?案例分析：真有合理地解雇员工的好办法吗？4. Hold that Body Count!人力的真正意义!第三单元市场（一）课内训练（重点）识记：1. Celebrity Endorsements as a Strategy营销策略之名人效应名词解释：Bill Cosby 比尔·考斯比，美国黑人，喜剧之父句子翻译：Alternatively, advertisers can choose to use “spokescharacters”.Owens-Corning has used the Pink Panther for nearly 20 years to endorse itsinsulation products, and Metropolitan Life has used the Peanuts gang topromote its insurance policies. Another way advertisers protect themselves isby using deceased celebrities. Through the wonders of technology, televisionviewers see screen legends John Wayne pitching Coors beer and Fred Astairedancing with a Dirt Devil vacuum cleaner.2. Challenges in Global Advertising and Promotion 广告及销售全球化的挑战名词解释：A von China Inc. 雅芳（中国）公司FedEx 联邦快递，全球最大的快递公司James Bond 詹姆斯·邦德，代号007，全球知名的英式间谍形象句子翻译：1)The style of the ad. Is also important, because comparative ads, whileacceptable and even common in the United States and Canada, are lesscommonly used in the United Kingdom, unacceptable in Japan, and illegalin India and Brazil.2)Coca-Cola’s Indian subsidiary was forced to end a promotion that offeredprizes such as a trip to Hollywood, because it encouraged customers to buyin order to gamble, in violation of India’s established trade practices.（理解：1. Advertisement 广告名词解释：Bureau of Public Enterprise, BPE 国有企业局,实际负责推动民营化计划的机构Management Information System (MIS) 管理信息系统Manual of accounting procedure 会计手续规则2. Marketing to Latinos and African Americans 拉丁美洲及非洲的营销策略研究（四）拓展阅读（一般）理解：1. Advertising on the Web Companies Grab the Brass Ring网络广告：公司的新商机2. From Harley-Davidson Armchairs to Coca-Cola Fishing Lures The Rise ofCorporate Branding企业品牌化的兴起：从哈雷牌轮椅到可口可乐牌鱼饵3. Offering Guarantees to Promote Sales提供质量保证以提高销售额度4. Power Pricers: How Smart Companies Use Price as a Strategic Tool价格的威力：精明商家的价格策略第四单元管理（一）课内训练（重点）识记：1. Cross-cultural Management 跨文化管理名词解释：MBA: Master of Business Administration, 工商管理硕士Pay-for-performance (PFP) 业绩付酬—按照实际业绩付给酬劳Matrix structure 矩阵结构句子翻译：A fairly obvious cultural divide that has been much studied is the onebetween, on the one hand, the countries of North America and north-westEurope, where management is largely based on analysis, rationality, logic andsystems, and, on the other, the Latin cultures of southern Europe and SouthAmerica, where personal relations, intuition, emotion and sensitivity are ofmuch greater importance.2. Motorola Modes of Handling Ethical Issues Transculturally跨文化管理“摩托罗拉模式”所遵循的原则是什么？句子翻译：1)The simplest mode is one in which Motorola makes no particular effort toadjust to the local culture, but merely clarifies its policy on a given issue, andimplements that policy regardless of whether it overlaps with the values orstandards of the host culture.2)In some situations, the overlap between Motorola’s standards and certainpractices of the host culture might be so limited that the corporation has nochoice other than simply to abide by its own standards and attempt to remainviable in that country.理解：1. Might the Proper Study of Management Be Man?管理的核心是管理人?名词解释：Stock market 证券市场Zeitgeist 时代精神Theory X(Y) X(Y) 理论2. No more Boring Analysis无需反复研究管理方式（四）拓展阅读（一般）理解：1. Will This Merger Go Down Smoothly?这一次的收购会顺利进行吗？2. Citi: A Whole New Playbook 花旗集团：一个全新的开始3. Do Y ou Really Need an MBA? 你真的需要一个MBA文凭吗？4. Going Global by Thinking Local 立足本土，走向国际第五单元贸易识记：1. Trade Disputes商务争议名词解释：Comparative costs 比较成本Specialization 专业化生产Insight 洞察力Nobel laureate 诺贝尔奖获得者Productivity 生产力Mainstream economists 主流经济学家avid Ricardo 大卫·李嘉图英国经济学家著有《政治经济学几赋税原理》句子翻译：Even if one country can make everything more cheaply than every other it still gains from focusing on the goods in which its relative advantages isgreatest —i.e., in which it has a comparative advantage —and importingthe rest.2. A Sale Contract 销售合同名词解释：FOB: Free on Board 船上交货价格, 离岸价格CIF: Cost Insurance and Freight 到岸价格CFR: Cost and Freight成本加运费价FCA: Free Carrier货交承运人CPT: Carriage Paid to 运费付至CIP: Carriage Insurance Paid to运费、保险费付至EXW: Ex Work 工厂交货DDU: Delivered Duty Unpaid未完税交货DDP: Delivered Duty Paid完税后交货Remittance 汇票T/T 电汇M/T 信汇Banker’s draft 银行汇票Commercial Draft 商业汇票Documentary Collection 跟单托收D/P Sight: Documents against Payment at Sight 即期付款交单D/P after Sight: Documents against Payment after Sight 远期付款交单D/A: Documents against Acceptance 承兑交单Letter of Credit 信用证Irrevocable L/C 不可撤销信用证Sight L/C 即期信用证Usance L/C 远期信用证Transferable L/C 可转让信用证句子翻译：The Buyers shall open with a bank to be accepted by both the Buyers and Sellers an irrevocable transferable letter of credit, allowing partial shipment,transshipment in favor of the Sellers and addressed to Sellers payable at sightagainst first presentation of the shipping document to Opening Bank. Thecovering letter of credit must reach the Sellers 30 days before shipment andremain valid in China until the 21st day (inclusive) from the date of shipment. （三）课外练习（一般）理解：1. Business Negotiation 贸易磋商2. Two Business Letters 商业信函实例（四）拓展阅读（一般）理解：1. A Letter of Credit 信用证2. A Business Letter—Revise Former Letter of Credit信用证修订书3. A Booking Order订舱委托书4. A Commercial Invoice商业发票第六单元经济全球化识记：1. Game Theory博弈论名词解释：Oligopoly 求过于供的市场情况Price cutting 大减价Dilemma 困境Game theory 博弈论Adam Smith 亚当·斯密，英国古典政治经济学代表人物，著有《国富论》Invisible hand “看不见的手”句子翻译：Game theory has been used by economists to study theinteraction of oligopolies, on-management disputes; countries trade policies, internationalenvironmental agreements, reputations, and a host of other situations.2. E-Commerce: The Kitty Hawk Era电子商务：Kitty Hawk时代名词解释：Sales volume 销售量Megastore 超级卖场Cyberspace 网络空间Distributor 分销商Retailer 零售商Intermediary 中介Stockbroker 股票经纪人Dealer 经销商Leverage 杠杆作用E-commerce 电子商务Wal-Mart 沃尔玛，世界第一大零售商Brick-and-mortar 传统意义上的公司句子翻译：1)Slowly but surely, consumers are leaving malls to shop on-line, often intheir pajamas at 11 PM. And anyone who doubts the potential power of thee-commerce juggernaut hasn’t grasped the advantage for both consumersand businesses.2)All companies fear the leverage gained by consumers who can demandever-lower prices. Finally, businesses are rapidly learning that it isn’tenough to tack the suffix “dot com” onto the company name.理解：1. The Logic of Economics经济学逻辑名词解释：Inflation 通货膨胀Tariff 关税Quota 配额Tax cuts of 1964 美国1964年的减税政策Great Depression 1929年至1933年的西方世界的经济大萧条2. The Four Wheels of Growth 促进经济增长的四个要素（四）拓展阅读（一般）理解：1.Careers in Global Marketing 全球营销下的职场规划2. How Markets Solve the Three Economic Problems市场解决三大经济问题的途径3. Global Marketing What It Is and What It Is Not揭开全球营销的面纱4. The Business-to-business Cyber-buying Bazaar网络购物市场第三部分有关说明与实施要求（一）阅读理解Reading comprehension.Although it is nothing new for companies to build relationships with customers, it has generally been done on a one-to-one basis. In recent years, however, technological developments have made it possible to build up individual relationships with clients on a much larger scale, and this more sophisticated kind of operation is known as relationship marketing. Relationship marketing aims to increase sales through deliberate efforts to retain customers and promote two-way communication with them and new technology has make communication possible with a for larger customer base than before. The information gathered forms the basis of highly technical analyses of customer purchasing and profitability, which can be used to increase sales.The building of good personal relationships with customers is usually integral to the management of small businesses, and owners of small corner shops clearly illustrate the essence of relationship marketing, although the technology available to them is far less advanced than that available to, say, a supermarket chain. Small shopkeepers have direct knowledge ofregular customers and become familiar with their needs, likes and dislikes. The shopkeepers can then provide services tailored to individual needs. Over time, a bond of loyalty is likely to develop between shopkeepers and regular customers.The benefits of relationship marketing enjoyed by small businesses are now available to big businesses, thanks to a number of developments. First and foremost is the increasing recognition of the importance of profitability of retaining existing customers. Secondly, technologies have been developed which enable the collection, manipulation and analysis of huge banks of customer information. Large retailers can use store cards to obtain detailed background information about customer’s ages, salaries and lifestyles, and point-of-sale technology can be sued to track purchases made by every customer. Electronic storage enables all of this information to be retained, manipulated and integrated, while detailed analyses can be carried out on ever more powerful computers. Companies are thus able to target individuals amongst their thousands of customers with unique promotions or information matched to their back grounds and to their purchasing tendencies. Thirdly, companies feel a need to use relationship marketing because of increased competition: amassing knowledge about customers and building up customer relationships through interactive contact can enable organizations to differentiate their products orservices more easily form those of competitors.However, relationship marketing is not always the right route for organizations to take, and is not appropriate for all customers. Some bank customers, for example, cost more to serve than the bank actually makes form their custom, while a supermarket customer who spends very little and does not shop regularlydoes not justify the expenditure of several pounds per annum on relationship marketing. In addition, customers may not always be interested in a relationship, even where there are demonstrable benefits to be had.Overall, successful relationship marketing depends upon selecting and targeting the customers you wish to retain, and identifying sales areas where the investment and effort will be worthwhile. Many organizations have found the approach to be very rewarding in terms of customer retention and related profitability, but relationship marketing is still a developing field and is neither cheap nor easy to operate. It involves an integrative approach which draws marketing, quality and customer service together; it also depends upon developing the capacity of every employee particularly front-line staff to market the goods or services of the organization in a customer-focused way; and finally, it can require heavy investment in appropriate information technology.1. In the first paragraph, the writer describes relationship marketing as ____.A. an idea that has passed in and out of fashion over the last few years.B. a term used for an activity that used to exist in a more basic form.C. a way for a company to advertise to its customers.D. a way for a company to analyze its profitability.2. Why are small shopkeepers used to illustrate relationship marketing?A. Their success depends on their relationships with their customers.B. They keep information about their customers on computer.C. They were the first to use the term relationship marketing.D. Their relationship with customers has started to change recently.3. One reason why large companies didn’t use relationship marketing in the past is that ____.A. they underestimated the true value of customer loyalty.B. heir customers didn’t want them to collect information.C. they didn’t need to find out about individual customers.D. they didn’t think they could justify the expenses.（二）快速阅读Skimming and scanning.There are various ways in which individual economic units can interact with one another. Three basic ways may be described as the market system, the administered system, and the traditional system.In a market system individual economic units are free to interact among each other in the marketplace. It is possible to buy commodities from other economic units or sell commodities to them. In a market, transactions may take place via barter or money exchange. In a barter economy, real goods such as automobiles, shoes, and pizzas are traded against each other. Obviously, finding somebody who wants to trade my old car in exchange for a sailboat may not always be an easy task. Hence, the introduction of money as a medium of exchange eases transactions considerably. In the modern market economy, goods and services are bought or sold for money.An alternative to the market system is administrative control by some agency over all transactions. This agency will issue edicts or commands as to how much of each good and service should be produced, exchanged, and consumed by each economic unit. Central planning may be one way ofadministering such an economy. The central plan, drawn up by the government, shows the amounts of each commodity produced by the various firms and allocated to different households for consumption. This is an example of complete planning of production, consumption, and exchange for the whole economy.In a traditional society, production and consumption patterns are governed by tradition; every person’s place within the economic system is fixed by parentage, religion, and custom. Transactions take place on the basis of tradition, too. People belonging to a certain group or caste may have an obligation to care for other persons, provide them with food and shelter, care for their health, and provide for their education. Clearly, in a system where every decision is made on the basis of tradition alone, progress may be difficult to achieve. A stagnant society may result.1. What is the main purpose of the passage？A. To outline contrasting types of economic systems.B. To explain the science of economics.C. To argue for the superiority of one economic system.D. To compare barter and money-exchange markets.2. In the second paragraph, the word “real” in “real goods” could best be replaced by ____.A. high qualityB. concreteC. utterD. authentic3. According to the passage, a barter economy can generate ___.A. rapid speed of transactionsB. misunderstandingsC. inflationD. difficulties for the traders4. According to the passage, who has the greatest degree of control in the administered system？A. Individual householdsB. Small businessesC. Major corporationsD. The government5.Which of the following is not mentioned by the author asa criterion for determining a person’s position in a traditional society？A. Family backgroundB. AgeC. Religious beliefsD. Custom（三）名词解释Define the following terms.1. Booking order2. CFS（四）回答问题Answer the following questions.With no laor shortage, what prosperity will it expect in the article?（五）翻译Translate the following sentences into Chinese.In China, as a result of the economic reforms and market opening measures, SMEs have enjoyed remarkable development and have grown to become an important force in contributing towards sustained and rapid growth of the Chinese economic.商务英语沟通Business English CommunicationChapter One How to Apply for the Ideal Job(如何申请理想的工作) 本课要点一．Reading Job Advertisement (解读招聘广告)As you read , ask yourself these question1.Do I have the formal qualification required ?2.Do I have the experience required ?3.Am I really suited for the job ?4.What do I know about the employer ?5.What makes me specially suited for the job ?二．Analysing a Specific Job Advertisement (分析特定的招聘广告)三．What to Mention in Y our Letter or Email (在求职信件中该写些什么)四．Attracting an Employer’s Interest (引起招聘者的注意)五．Hints and Tips (技巧提示)Here are some good ways to make your application letter stand out:1.Look for something unusual in your experience or qualifications2.Make the contents of your letter appropriate for the job3.A void annoying phrases4.Get someone to read your letter before you send itNEVER send your first draft !5.Keep the letter short6.Mention the organisation7.Make your letter physically easy to read* Don’t use handwriting * Use a good quality printer * Use short sentences and paragraphs * Use plenty of breaks and white space * Use a type or font that can be easily read and use 12-point size* Don’t overuse italics ,bold, underlining or CAPITALS * Use a spell-check programme but don’t rely onthat alone. Y ou must also check your letter personally before you send it .* Don’t use coloured or fancy paper8.Remember to state which job you are applying for9.Be realistic10.Check again六．Practice Makes Perfect (实践造就完美)专业词汇Reputation 名誉声望Professional 专业人员职业运动员Qualification 资格Unpredictability不可预测性Continuity 连续性Candidate 候选人应试者Architect 建筑师Job seeker 求职者People-orientated 以人为本的Prestige 威望影响力Application letter 求职信Interview 面试采访Offend 冒犯Summarize 总结概述Demonstrate 证明示范Commitment 承诺保证Innovation 革新Coverage 新闻报道Template 模板Overlook 俯瞰忽视Chapter T wo Resume and the Interview （简历与面试）本课要点一．The Rasume or Curriculum V itae (简历)二．The Essentials（基本要素）*Full name in Chinese characters and Pinyin. Underline your family name*Adress*Telephone Number*Age, indicated by date of birth*Gender, indicated by Mr, Mrs, Miss, Ms.Here are some of the things that can be included if you have them :*e-mail address*Fax number*PhotographQualifications : List your qualifications clearly , starting with the highestEducation : List the school and other educational institutions you have attended, again starting with the highest or most recent.Previous EmploymentSkillsInterests and hobbiesFuture career三．Model resume (single-page version)（简历样本）四．Interview Essentials（面试要点）五．What Do Y ou Do Now（如何准备）Times spent in preparation is never wasted. Time wasted is never spent in preparation.Quite simply, to be totally confident about your chances of success you must know almost everthing there is to know about : *The company*The job advertised*The overall business environment the company operates in *The business culture of the company*Existing employees you might know*Where you might fit into the company*The salary you might be offered六．The Big Day (面试当天)七．What Do I Wear（如何着装）八．What Questions Will They Ask（面试问题）九．Be Positive（要积极主动）十．Y ou Do the Talking (把握表述机会)十一.Dealing with Negatives at the Interview (正确处理面试中的消极因素)十二.Strength from Weakness(变不利为有利)十三.Hints and Tips (技巧提示)*Names *Eye contact *Sit comfortably专业词汇Curriculum vita 个人简历Resume 履历Clerk 文员Coordinator 协调员Turnover 营业额Orchestra 管弦乐队Martial arts 武术Facility 设备Innovation 革新创新Sector 部门Annual report 年度报告Trainers 运动鞋Pattern 模式图案Consultancy 咨询公司Bachelor 学士Master 硕士Doctor (Ph.D)博士Chapter Three Spoken Business Communication (口头商务沟通) 本课要点*The first, as always, is to spend as much time as possible on preparation.*The second is to think carefully about the actual content.*The third is to practise your presentation.一.Preparing for the Talk (为演讲准备)1.The audience2.The introduction3.The facts4.V isual aids5.Don’t trust the technology6.The venue7.The length8.Be ready for questions二.Preparing The Content (搜集素材)1.Structure*A clear introduction is essential.*Then you move onto the main part of your presentation.*Finally, you must have a conclusion.2.How long shoud your presentation be?Keep It Short and Simple三.Practice and Presentation Techniques(练习示范与演讲技巧)四.Hints and Tips(技巧提示)1.When you stand up to begin, take your time and try not to appear nervous.2.Most of the time you will be speaking to people who want to hear what you have to say.3.Talk to the people in the audience.4.Be careful about the things you do with your hands when speaking.5.Don’t just read your speaking notes.6.Don’t speak too fast./doc/b214476027.html,e only a few, well-chosen, visuals.8.Pause before you move into the final part of your speech.9.Don’t run away the minute you have completed your presentation.五.Practice Makes Prefect(实践造就完美)专业词汇Presentation 发言陈述conciseness 简明address 致辞演讲conference 会议协商Technician 技术员Chief Executive Officer 首席执行官layout 布局atmosphere 气氛Regional sales manager 地区销售经理audio-visual aids 视听辅助工具lectern 讲台Recruit 征募招聘draft 草图汇票resist 抵抗distraction 注意力分散temptation 诱惑Conclusion 结论pause 停顿volume 音量书卷eye contact 目光接触眼神交会Chapter Four Communicating with Colleagues and Customers(同事沟通及客户沟通)本课要点一.Unspoken Messages (非言语信息)Here are a few questions to consider about non-verbalcommunications :1.How do you think you look?2.How can you change your clothing message ?3.What non-verbal communications do you not like ?4.What assumptions do you make ?5.Do you make group assumptions ?二.Friendly Communications(传递好消息)三.Communicating Sensitively(敏感性沟通)四.Problem Communications(问题沟通)五.Hints and Tips(技巧建议)1.Stay clam2.Listen3.Don’t assume4.Explain clearly5.Speak clearly*Do not use jargon.*Do not use long words where short ones will do.*Make sure that you speak at a speed that allows people to understand what you are saying.*Pause frequently.6.Ask for details7.Check and respond8.Close六.Hearing and Understanding----Achieving Both(倾听与理解----两者兼顾)七.Action(行动)1.Do we want the person to decide the action after communicatiion?2.Do we want the person to take action that we have alreadydecided?3.Do we understand the effects the action may produce?八.Checking(核查)*Ask question.*Do not make assumptions.九.Communicating with Bosses(与老板沟通)“The boss may not always be right,but he or she is always the boss.”1.Listen2.Ask for suggestions3.Lead your ideas into the ideas of the other person4.Explain clearly5.Ask for suggestions again6.Offer to revise7.Checking8.Follow up十.A Fact(忠告)“Success has many fathers.Failure is an orphan.”专业词汇Comment 评论意见potential 可能性潜力context 语境背景phenomenon 现象奇迹Criminal 罪犯investment adviser 投资顾问district 行政区地区bonus 奖金红利Dedication 奉献commitment 委托提交initiative 主动权首创精神announcement 宣布通告identification card 身份证embarrassment 尴尬拮据maintenance 维修保持Reprimand谴责训斥conversation 谈话社交grievance不满委屈jargon行话component 组件Chapter Five Written Communication（书面沟通）本课要点一.Composing Y our Message(内容组织)*Take the example of a proposed meeting. It’s no good writing a message saying that a meetingis to be held if you don’t state what is going to be discussed.*No one will come to your meeting unless you give him or her a good reason why they should attend.*Unless you state a date and time when a meeting is going to be held people can’t att end.*Where the meeting is to take place is also vital.*Who is to be involved is also essential information. People will not come to an event if they do not know that their attendance is expected.*What is the sequence of events? How will decisions be implemented?二.Written Forms of Communication(书面沟通的形式)*Y our communication should not include unnecessary information.*Y our communication must have appropriate content.*Y our communication must contain the correct facts.*Y our communication should aviod the use or jargon and unnecessary technical terms.*Y our communication should introduce the purpose and mission of the paper, have anexplanatory content and should end with a clear conclusion or recommendation.*Y our communication should always be spell-checked and read by a colleague before it is issued.三.Let’s Practise(练习)四.Hints and Tips(技巧建议)1.Size Matters. Use a 12-point type./doc/b214476027.html,e white space.3.Read aloud.专业词汇Electronic storage 电子储存memo 备忘录sequence 顺序agenda 议程proposal 提议求婚Biography 传记个人简介quotation 引文报价单recommendation 推荐信bangle 手镯Pendant 耳环坠子text message 短信international purchasing manager 国际采购经理Explanatory comment 备注assessment 评价估计payment due 已到期应付款scissor 剪刀删去Stapler 订书机Cash flow 现金流amateur 爱好者外行sponsorship 赞助Chapter Six Business Meeting(商务会议)本课要点一.Why People Hold Meetings (为何举行会议)*To communicate policies *To issue instruction *T o listen to review *To hold discussions*To ensure that everyone is aware of what is going on *To review experiences and future action*T provide written records二.Meeting Styles (会议风格)Authoritarian Inclusive Combat Routine Informal三.Writing the Records of Business Meeting (商务会议纪要)四.The Disadvantages of a V erbatim Record (逐字逐句的会议记录的缺点)*They contain full information about when and where the meeting took place.*They record the names of the people taking part.*They list people who did not attend.*They record who made what decision.*They list points for action.*They are short and concise.*They remove duplications.*They are easy to access and can be held in electronic form.。

《商务英语高级阅读》-课程教学大纲

《商务英语高级阅读》课程教学大纲一、课程基本信息课程代码：18360703课程名称：商务英语高级阅读英文名称：Advanced Reading of Business English课程类别：留学生必修课、商务英语本科生必修课学时：48学分：3适用对象: 留学生、本科生考核方式：考试先修课程：商务英语中级阅读二、课程简介高级商务英语阅读是我校商务英语方向本科生和留学生的一门基础课程，国际商务英语有其自身特点和基本要求。

本课程主要力求使学生进一步打好语言基础，了解更多商务背景，学会在常见商务场景如Meeting、Business Negotiation、Report、Presentation的口语表达，通过学习将能够在不同的商务场合中可以就常见的商业话题和生活话题进行地道、流畅地交流。

了解商务写作规则，能写出简洁、规范的商务文体,如:商务沟通提高语言理解和运用商务英语语言的能力。

要求学生了解和掌握商务英语方面的相关知识掌握文章中出现的词语和专业术语能顺利阅读并正确理解国际商务活动题材、语言难度中等及以上的文章。

三、课程性质与教学目的课程性质：本课程教学内容主要包括：经济、经济全球化及其引发的经营和管理理念的变化、战略管理、国际贸易、电子商务、金融、世界贸易组织、合资企业、法律法规、市场营销、人力公关、商务文化等。

通过学习有关商务活动的语言材料，学生可以熟悉和掌握当代商务理念和国际商务惯例，了解英语国家的社会和商业文化。

课程目的：1. 通过学习有关商务活动的语言材料，培养学生掌握阅读和理解商务英语文章的基本获取商务信息的基本能力，为进一步学习后续的商务英语课程，毕业后成为适应社会需要的应用型涉外商务工作者打下坚实的基础。

2. 通过学习有关商务活动的实用语言材料，学生可以熟悉主要的英语文章类型提高阅读商务文章的能力。

3. 课程思政元素：在授课过程中，引导学生了解中国国内的经济发展现况，了解国内经济政策，引导学生正确认识中国在国际贸易中起到的积极作用。

商务英语阅读课程教学大纲

职业技术学院外语系课程教学大纲课程名称：英语泛读适用专业：应用英语（商务英语）应用英语教研室制2012年8月应用英语/商务英语旅游英语专业【商务英语阅读】课程教学大纲课程名称：商务英语阅读（一）商务英语阅读（二）旅游英语阅读（二）课程编号：032312218 032312219 0307312229适用专业：应用英语专业课程性质：必修课课程类别：专业基础课开课学期：第三学期、第四学期核心课程：是考核方式：考试总学时：70学分：4制定时间：2005年修订教师：修订时间：2017年一、课程概述本课程是应用英语专业（商务方向）专业基础课。

随着中国加入世界贸易组织，中国对外贸易的总量的增加，对外贸易交往日益频繁。

【商务英语泛读】为有关从事对外贸易交往的人员提供使他们有效地阅读商业文章，信函所需要的技巧，策略和词汇。

二、课程性质、目的和任务1．性质：商务英语泛读课程是外语系三年制应用英语（商务方向）专业学生在第三、四期的必修课。

2．目的：在本课程的教学过程中，要求教师始终把培养能力作为重点，训练阅读方法，培养阅读技巧，提高阅读速度，扩大知识面。

同时也要求教师注重激发学生的阅读兴趣，注意培养学生的综合素质。

3．任务：通过本课程的讲授，进一步扩大词汇量，接触更多的语言现象，提高阅读理解能力和文字欣赏水平，了解英美文化背景和知识。

三、课程目标与学时分配1、培养能力要求它是商贸英语专业学生必须了解运用的一门专业课，其具体要求是：(1). 掌握阅读商务英语的最佳方法和阅读技巧(2). 提高商务英语方面的英语词汇量和各种专业术语(3). 了解不同国家在商务交往中各种风俗，习惯和做法2、教学主要内容以及课时分配本课程在第三学期（17周）、第四学期（18周）、开设，共35周，每周2课时，合计70课时，其中讲授42课时，约占60%，课堂实操部分28课时，约占40%。

第三学期的课时分配以每周2课时，共17周计算，合计34课时，其中讲授20课时，约占60%，课堂实操部分14课时，约占40%。

《商务英语阅读》课程教学大纲

商务英语阅读一、性质与目的本课程是商务英语本科一二年级专业必修课程之一，是一门实践性较强的课程。

主要起着帮助学生实践语言的作用，在实践中通过大量阅读，扩大词汇量、知识面，培养语感，增强对阅读材料及语言的理解力；培养学生细致观察语言的能力以及假设判断、分析推纳、推理检验等逻辑思维能力；提高学生阅读的技能, 包括细读、略读、查阅等能力，提高学生的阅读速度及综合运用语言的能力。

本课程的语言材料选自当代商务英语报刊，杂志以及某些商业专著，其内容新颖，知识性强，涉及面广。

与《商务英语精读》、《商务英语听力》、《商务英语写作》及《商务英语口语》等课程配合使用，则更能掌握商务英语的基本词汇及其表达方式，全面地获得有关商务的基本知识。

二、基本要求通过本课程的学习，要求学生能阅读英语国家报刊杂志及网络的一般性，大众性商务题材的文章，能理解其主要意义。

能略读商务新闻、人物、事件等报道的主要内容，抓住其要点，能寻读有关材料，快速查找所需信息。

能借助词典读懂商务专业相关的技术性论文，能快速查找所需信息以解决遇到的技术性问题。

理解商务类英文原版报刊,杂志（如：Times, Fortune等）,并能从中获取重要商业信息的水平。

此外，能够借助词典熟练翻译与专业相关的英文资料，译文流畅, 符合中文的表达习惯，准确传达原文的意思。

在培养专业技能同时注重规范意识的教育，提高学生的职业素质。

1、能读懂英语国家出版的中等难度的商务英语新闻电迅、特写、传记、科普文章和文学原著，阅读速度达到每分钟100-120个单词，能掌握主旨和大意, 抓住主要论点或情节及篇章结构，并能根据所读材料进行推理和分析，从而领会作者的真实意图。

2、3—4分钟内速读1000词左右的中等难度的文章，了解中心大意，能根据上下文和构词知识猜测和判断词义。

3、较熟练地使用英英词典和初步学会查阅参考书，独立解决大部分语言难点和一些背景知识问题.4、要求在文化素养方面具有一定的知识面，如对英语国家的地理历史、社会状况、文化传统、风俗习惯等有一定了解。

点击下载《商务英语阅读》教学大纲

《商务英语阅读》教学大纲课程编码：105021 课程英文名称: Business English学时数：32 学分：2.0适用专业：英语（水产贸易英语）专业教学大纲说明一、课程的性质、教学目的与任务本课程是英语（水产贸易英语）专业本科高年级学生的商务方向专业课。

本课程的教学目的是培养学生掌握阅读和理解商务英语文章的基本技能，获取商务信息的基本能力和使用英语处理商务业务的能力。

二、课程教学的基本要求通过学习现代的商务英语资料，学生应熟悉主要的商务英语文章类型，提高阅读商务文章的能力, 熟悉包括商务活动的重要领域，如：企业特征、企业所有权形式、管理过程, 组织的创立，经营管理，人力资源管理,营销管理，推销战略，销售渠道，财务管理，风险管理和保险，会计，政府扶助和国际商务等。

通过学习有关商务活动的实用语言材料，学生应进一步提高关于产品和服务，商务会议，公司及其组织，计划和安排，市场推销与销售，商务旅行，使用电话，趋势和结果，商业书信和进出口领域相关的基本的听、读、说、写、译的能力。

为进一步学习后续的商务英语专业课程，毕业后成为适应社会需要的应用型涉外商务工作者打下坚实的基础。

三、本课程与相关课程的关系《商务英语阅读》课程的先修课是《英语精读》、《高级英语》等基础英语课程，与《国际贸易实务》等商务课程互为补充，是基本英语语言技能和商务知识的结合。

四、新大纲的改革说明新教学大纲在教学内容上更加全面的介绍了商务活动的各个方面，并采用各种商务活动的具体情景并结合会话练习，使学生在学习语言技巧的同时又接触到真实生动的语言材料。

与旧大纲相比, 课程的实践性得到了增强, 课堂教学中增加了将教师理论指导和学生情景实践相结合的情景任务部分。

教学大纲一、理论教学部分本门课程按照循序渐进的方式将商务英语从基本概念到各个具体的实践场景进行详细指导说明。

其主要有以下三部分：第一部分：基本商务过程及背景知识主要内容：要求学生了解国内及国际商贸中的基本商务过程，通过对文章的学习掌握各种商务背景知识。

商务英语阅读课程教学大纲

商务英语阅读课程教学大纲《商务英语阅读》课程教学大纲一、教学对象本大纲适用于英语专业三年级。

二、课程性质《商务英语阅读》是商务英语专业基础课程。

三、课程目的本课程的教学目的是培养学生掌握阅读和理解商务英语文章的基本技能，掌握一些国际经济文章中常用词汇，懂得一般的商务表达，熟悉主要的商务英语文章类型，为进一步学习后续的商务英语课程，毕业后成为适应社会需要的应用型涉外商务工作者打下坚实的基础。

通过学习有关的商务活动的实用语言材料，学生应熟悉主要的商务英语文章类型，提高阅读商务文章的能力。

通过学习，学生应进一步提高基本的听、说、读、写、译的能力。

四、课程目标培养学生的英语阅读理解能力和提高学生的阅读速度；培养学生细致观察语言的能力以及假设判断、分析、归纳推理检验等逻辑思维能力；并通过阅读训练帮助学生扩大阅读量，吸收语言和文化背景知识。

（一）熟悉主要商务英语文章的类型。

（二）能读懂主要英语报刊、杂志上面有关商务活动的难度适中的报道和评论。

（三）能将一般性英语商务材料译成汉语，要求译文符合原义，行文顺畅；同时，进行一些中英句子翻译，主要目的是让学生学会商务文章中最常用的表达方法的实际运用。

（四）熟练阅读、正确理解并逐渐学会欣赏商务文章的语言和文字魅力，具备初步的独立分析能力。

（五）通过有效的阅读训练，学会解读商务英语文章的段落大意和中心思想；在正确理解的基础上，撰写文章概要和与文章主题相关的小论文等。

五、教学内容和安排“商务英语阅读”课程教学内容应包括商务活动的重要领域，如：经济形势、国际贸易、金融、投资、企业管理、市场营销和世界贸易组织等。

按照本课程的主要教学目的和学习内容，本课程选用的教材是由外研社社出版的《商务英语阅读》共两册。

本课程为B类课程，其教学内容包括理论教学和实践教学。

理论教学的侧重点在教授商务活动中所需的英语阅读技能，帮助学生熟悉商务英语特点，包括词语句式，语篇文体结构，写作特点。

让学生理解其中术语，熟悉各种商务活动,了解相关的商务知识。

英语本科《商务英语阅读》课程教学大纲

英语本科《商务英语阅读》课程教学大纲一、教学对象本课程教学对象为新疆广播电视大学英语专业本科商务方向的学生。

二、教学目的与要求通过本课程的学习，学生能够了解商务概念、商务理念、商务案例、商务文化以及当今商务发展现状等，能看懂中等难度的商务英语类文章。

本课程终结时，学生应达到如下要求：1.熟悉主要商务英语文章的类型。

2.能基本读懂主要英语报刊、杂志有关的商务活动的难度中等的报道和评论文章。

3.能基本读懂英文原版商务教科书有关章节的大意。

4.能将一般性英语商务材料译成汉语。

三、教材与教学内容教材：商务英语阅读2005年第一版主编：李小飞祝凤英外语教学与研究出版社本书由具有丰富商务英语教学经验的一线教师编写，为高等学校商务英语专业或其他专业高年级选修而设计，也可供国际商务从业人员自学与参考。

采用“经济+商务+文化+语言”模式，将商务理念、商务案例、商务文化、商务英语语言有机融为一体。

涉及企业文化、管理大师、企业战略、消费者行为、全球化、体验经济等重点、热点话题，反映当今年商务领域的现状与发展趋势。

对文中难点、术语、重要理论等详加注释，并配有阅读理解、词汇选择、英汉翻译、开放式讨论等练习，满足课堂教学与自学需要。

本书共12个单元，每单元一个主题，分别为企业文化、领导才能、管理大师、企业公民、消费者行为、全球品牌、全球化、定价、企业战略、并购、新经济和服务经济。

每单元围绕主题选取了A、B两篇文章，均由“热身讨论”、“课文”、“词汇、注释与商务术语”、“同步练习”四大部分组成。

目录Unit 1Corporate or organizationaI Culture公司文化Text A From Factory to Family：The Creation of a Corporate Culture从工厂到家庭：创建公司文化Text B Corporate Culture Matters! 公司文化至关重要!Unit 2 Leadership领导才能Text A Peter Drucker on Leadership彼得·德鲁克谈领导才能Text B Say Goodbye to Theory X告别x理论Unit 3 Management Gurus管理大师Text A Peter Drucker：Mr Management“管理先生”——彼得·德鲁克Text B Management Theory?Management Madness?管理理论?抑或管理呓语？Unit 4 Corporate Citizenship企业公民Text A Global Corporate Citizenship Initiative全球企业公民行动Text B Profits and Poverty利润与贫困Unit 5 Consumer Behavior消费者行为Text A ACNielsen Survey Unveils“the Five Faces of Chinese ConsumersAC尼尔森调查揭示中国消费者的“五张面孔”Text B Consuming Passion：Human Psychology Shapes the ShoppingExperience消费激情：购物行为体验源于购物者的心理活动Unit 6 GIobal Brands全球品牌Text A Brands Across Borders--Advertising Foreign Brands in Asia让品牌跨越国界——在亚洲推介国外品牌Text B Cell Phones：The Big Boys Are Back in China手机：国际品牌再掀抢占中国市场高潮Unit 7 GIobalization全球化Text A What the New Asia Means for Multinationals?跨国公司的新亚洲战略是什么? Text B Benefits of Globalization全球化带给人们的好处Unit 8 Pricing定价Text A Which Price Is Right?(1)什么样的价格最合适?Text B Which Price Is Right?(2)什么样的价格最合适?Unit 9 Business Strategy企业战略Text A Here Is How Michael E．Porer Regards the Business Landscape著名经济学家迈克尔·E·波特谈企业战略Text B Smart Strategies：Putting Ideas to Work战略的优劣在于是否付诸实施Unit 10 Merger and Acquisition兼并与收购——并购Text A Procter Said to Reach a Deal to Buy Gillette in$57 Billion Accord宝洁收购吉列：耗资570亿美金Text B New Path for Pork Giant肉类加工业的发展新路程Unit 11 New Economy新经济Text A The New Economy：Fact or Fiction?新经济：事实抑或神话?Text B New Rules for the New Economy新经济．新规则Unit 12 Service Economy服务经济Text A Now that Wal—Mart Is America’S Largest Corporation，the Service Economy Wears the Crown沃尔玛跃居美国最大型公司，服务经济引人注目Text B Service So Good．It’S an“Experience”服务经济要成为“体验经济”Key to Exercises练习参考答案四、教学建议及支持服务1教师可根据学生的实际阅读能力灵活运用本教材，根据学生的阅读兴趣和实际需要，选取Text A 或Text B作为课堂教学内容。

“商务英语阅读”教学大纲

“商务英语阅读”教学大纲一、课程基本信息开课单位：翻译学院课程名称：商务英语阅读课程编号：04222107英文名称：Business Leader Reading课程类型：（请按我校教学计划安排表中的课程类型进行规范填写，即公共基础课、学科基础课、专业基础课、教育理论与技能基础课、专业方向限选课、专业任选课、综合素质公选课等七类）总学时： 108 理论学时：实验学时：课外学时：学分：6开设专业：商务英语先修课程：商务知识导读二、课程任务目标（一）课程任务（本项编写要求：写明该课程的性质和任务）本课程是一门商务英语专业基础必修课程，本课程的任务是将语言学习放在商务语境环境下，将英语语言和商务领域知识相结合，并使学生在案例分析和小组研讨等练习中提高学生的分析和解决问题的能力。

（二）课程目标（本项编写要求：写明学生在知识和能力方面应达到的目标要求）在学完本课程之后，学生能够：1.了解国际商务知识；2.能熟悉运用商务语境中的英语语言及文化知识；3.对市场经济及现代工商企业的运作有一个总体印象；4.更加熟悉相关领域的基础知识和有关的英译词汇和用语，为下一步学习更微观更深入的专业课程打下基础。

三、教学内容和要求（一）理论教学的内容及要求（本项编写要求：以基本内容为主线，对各知识点分按“了解”、“理解”、“掌握”三个层次提出要求，并说明教学重点及难点）Unit One Globalization1.了解the main idea of text B2.理解Haier’s alliances with other companies3.掌握the main idea of text A, and key expressions教学重点1. Haier’s alliances with other companies2. the main idea of text A, key expressions教学难点1. Haier’s alliances with other companiesUnit Two Credit Card1. 了解the history of credit card2. 理解Why credit cards are so popular in US?3. 掌握how does a credit card work? And key expressions教学重点1. Why credit cards are so popular in US?2. How does a credit card work? And key expressions教学难点:1. How does a credit card work? And key expressionsUnit Three Personal branding and company branding1. 了解what does unique position mean?2. 理解the key to successful branding in China3. 掌握the main points of The Brand Called You教学重点1. the key to successful branding in China2. the main points of The Brand Called You教学难点1. the key to successful branding in ChinaUnit Four Wal-Mart1. 了解what is it like when Wal-Mart comes to town?2. 理解Wal-Mart’s core values3. 掌握What qualities are considered essentials as good managers?教学重点1. Wal-Mart’s core values2. What qualities are considered essentials as good managers?教学难点1. What qualities are considered essentials as good managers?Unit Five International Trade1. 了解what is Professor Taylor’s series of lectures about?2. 理解Biography of Adam Smith3. 掌握types of trade barriers教学重点1. Biography of Adam Smith2. types of trade barriers教学难点1. types of trade barriersChapter Six Silicon Valley Success Stories1. 了解What do the interviewees in the video think of Silicon Valley?2. 理解the Legend of Silicon Valley3. 掌握what are the advantages of electric cars?教学重点1. the Legend of Silicon Valley2. what are the advantages of electric cars?教学难点1. the Legend of Silicon ValleyChapter Seven Marketing Innovation1. 了解what does innovation mean according to A.G. Lafley?2. 理解P&G’s success story in Japanese market3. 掌握P&G’s innovation culture教学重点1. P&G’s success story in Japanese market2. P&G’s innovation culture教学难点1. P&G’s innovation cultureChapter Eight The History of Chinese Banking System1. 了解from what both the world bank and IMF are originated?2. 理解the world bank3. 掌握the history of Chinese banking system教学重点1. the world bank2. the history of Chinese banking system教学难点1. the history of Chinese banking systemChapter Nine Management1. 了解What do the members of a business team have in common to get successful in business？2. 理解Peter Drucker—Father of Modern management3. 掌握What is management、教学重点1. Peter Drucker—Father of Modern management2. What is management教学难点1. What is managementChapter Ten Management theories1. 了解what was it like when Sygma Ltd. was established?2. 理解historical perspectives to view management3. 掌握organizing process in management教学重点1. Historical perspectives to view management2. Organizing process in management教学难点1. Organizing process in managementChapter Eleven Microcredit1. 了解Loading family money2. 理解Loans and family3. 掌握loans among family members教学重点1. Loans and family2. Loans among family members教学难点1. Loans among family members四、学时分配五、考核说明（本项编写要求：说明本课程所采用的考核方法，如闭卷、开卷、考试、考查等；说明本课程成绩评定的方法，如期末考试与平时成绩的在总评成绩中的百分比例等）1. 定期课外阅读检查。

英语阅读三教学大纲

《英语阅读三》教学大纲课程名称（中文/英文）：英语阅读三（English Reading Three）课程编号：7405054 学分：2学时：总学时32 讲授学时：32课程负责人：顾士才一、课程简介本课程是《高等学校英语专业教学大纲》所规定的英语专业二年级的必修课旨在通过一定量的阅读实践，初步培养学生阅读的兴趣与习惯，开阔视野；引导学生在阅读中观察、了解相关英语语言与文化现象，培养假设判断、分析归纳、推理检验等逻辑思维能力。

同时，根据学生实际情况进行阅读策略的介绍与指导，指导学生掌握各种阅读方法,加快阅读速度，提高理解的准确性.English Reading ,which is the required subject for the second-year students stipulated in the National College Curriculum for English Majors, aims to foster students’ interest and habit in English, broaden their vision , and guide them how to observe and understand the phenomena pertinent to English language and culture so as to train such logical thinking abilities as hypothesis , analyzing ,inducing, reasoning and testing .It also trains students reading skills, and guides them to have a good command of different kinds of reading methods , thus improving their reading speed and reading efficiency.考试占50%。

商务英语阅读教学大纲

《商务英语阅读》教学大纲一、课程定位1、课程的性质与作用《商务英语阅读》课程是本专业的专业课程，本课程通过较大量的阅读，使学生巩固已学的基本词汇和语法知识，扩大词汇量，加强语感，提高英语阅读能力。

同时，培养学生掌握阅读和理解商务英语文章的基本技能，掌握一些国际经济文章中常用词汇，懂得一般的商务表达，熟悉主要的商务英语文章类型。

2、本课程与其它课程的关系本课程需要学生具有一定的商务英语词汇量帮助提高阅读商务文章的能力。

所以本课程的前导课程为《国际商务导论》，《高级商务英语》，《综合商务英语》，后续课程为《国才英语》，《商务英语写作》，《商务英语翻译》，《国际贸易理论与实务》。

二、课程教学目标培养学生的英语阅读理解能力和提高学生的阅读速度；培养学生细致观察语言的能力以及假设判断、分析、归纳推理检验等逻辑思维能力；并通过阅读训练帮助学生扩大阅读量，吸收语言和文化背景知识。

帮助学生顺利通过国才英语考试，使学生在社会工作中及日常生活中能流利阅读公司材料及网络新闻。

三、教学基本要求教师引导学生介绍阅读商务篇章技巧为主，并加大学生的阅读实践量，给学生提供的阅读技巧建议，指导学生从文章背景、作者介绍、写作技巧、结构层次、重点词句理解、修辞等多方面入手，让学生通过查、引、评、用（查资料、引用评论、小组评议、借鉴应用）完成对选文的分析学习。

师生共同研讨，深入其中挖掘学习。

扩大词汇量也是教学的重点。

利用构词法进行词汇教学，可以帮助学生对一些熟知的词有更深刻的了解，多利用英英词典，报纸，杂志等工具，引起学生兴趣，充分调动他们的积极性。

使用直观教具和电化设备进行词汇教学。

四、教学内容及学时分配第一章 Unit 1 The World Wide Web（6学时）1、教学内容第一节文章背景，包括一些比较知名的国内外网站，如buzzlogic，delicious,还有一些术语的引入，如blog, Nasdaq, Domain name, Google Adwords等；第二节讨论网络对于生活的影响，了解关于不同软件、网站、以及网络服务版本第三节文章内容分析及讲解。