实用商务英语写作chapter-1PPT课件

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The Writing Process : A Quick Review
Do you remember the 5 stages of the process?
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1.Planning: Why Do It
You begin the Writing Process by planning.
“if you fail to plan, you plan to fail.” So you need to plan your writing ... and then write according to your plan.
* WHY are you writing? * WHAT do you want the reader to do? * WHAT does the reader need to know?
These 3 questions provide a good framework for planning.
Card Centre
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Question
What do you think Simon's purpose was in writing to Mr Roman?
To thank him for his letter To explain how annual fees for credit cards are
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3.Planning: The 3 Strategies
Each of the 3 planning strategies has a name.
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3.1 Writer's Purpose
PLANNING STRATEGY #1 To determine the writer's purpose, always ask yourself one important question. Why am I writing this letter?
Please therefore pick up your renewed card at your earliest convenience.
We are pleased to be of service.
ห้องสมุดไป่ตู้
Yours sincerely S TSE
Simon Tse
Customer Service Officer
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Objectives
By the end of this chapter, you'll be able to plan your writing. You'll do this by deciding:
* why you are writing * how you want your reader to respond * what you want your reader to know.
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Mr Roman’s letter
Dear Sir or Madam
I noted your charge on my bill of $220 for the annual fee of my MasterCard. Please note that I haven't picked it up yet since I was abroad until a few days ago.
If you plan well, your writing is more likely to get the results you want.
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2.Planning : How to do it
How can you plan your writing? Effective writers use 3 strategies.
HSBC CREDIT CARD 5411 8001 7633 8766
Thank you for your letter dated 18 September 200X.
We would advise that the card fee would be automatically billed to your card account annually despite your renewed card is remained uncollected. However, annual fee can be refunded provided that the card is uncollected within a certain period and is returned to the Card Centre for cancellation.
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activity
A customer, Mr Roman, wrote a letter requesting that his credit card account not be debited. Simon, an HSBC colleague who is learning English, wrote back to Mr Roman. Read Simon's letter below. Why do you think Simon wrote this letter (writer's purpose)?
Please do not debit my account.
Yours faithfully
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Simon’s letter
20 September 200X
Mr Robert Roman 13/F 151 Gloucester Rd Wan Chai Hong Kong
Dear Mr Roman
Chapter 1
Overview
In the introductory chapter “Getting Started”, you learned about the Writing Process.
In this chapter, you're going to look at the first stage of the Writing Process: Plan.