商务英语阅读与写作unit 6
商务英语阅读(第1册)第二版 Unit 6 Markets
Words anand complicated to deal with 棘手 的 (TEM-4)
All this shows why setting an offering price for shares in an IPO is so tricky.
Words and Expressions
asset n. anything of material value or usefulness that is owned by a person or company 资产(TEM-4)
On the other hand, your debt is an asset to the bank, but it is your liability.
Warming up
2. To what extent do you think marketing can determine the success of a product these days? Please cite some examples to illustrate.
3. Why is marketing important?
Words and Expressions
prosperous adj. in fortunate circumstances financially; moderately rich 繁荣的，兴旺的(CET-4)
And if we succeed, our future will be more prosperous and more peaceful than our past.
Words and Expressions
intangible adj. (of especially business assets) not having physical substance or intrinsic productive value 无形的(CET-6)
新编商务英语阅读教程Unit 6 Logistics
First,
transportation costs rose rapidly. Second, Production efficiency was reaching a peak. Third , a fundamental change in inventory philosophy. Fourth, product line Fifth, computer technology Sixth, the increased use of computers.
Thank you for your listening
simultaneously 同时 coordinate 使协调 apparent 显然的 deregulation 违反规定 common-carrier 共同承运人 long-established shipper 承运商，承运人 untouched 原样的
New words and expressions
Later
Logistics first appeared…..
Associated The
with the military.
branch of Art of War pertaining to the movement and supply of armies is called logistics.
Seventh,
the increased public concern for the recycling of products Eighth, large retailers and mass merchandisers
unit6商务英语写作 商务合同
Unit 6 sales confirmation and purchase contract售货确认书和购货合同1. 合同的定义• A contract is a binding agreement between two or more parties. Contracts are formed through negotiations between the buyer and the seller. Once a deal is made, traders may sign two copies of contract face to face. Or the seller may send two copies signed by him to the buyer for counter-signature and the buyer should return one copy to the seller for file.•买卖双方经过磋商，一方的发盘被另一方有效接受，交易即成，合同宣告成立。
但在实际业务中，按照一般习惯做法，买卖双方达成协议后，通常要制作书面合同将各自的权利和义务用书面形式加以明确，这就是所谓的签订合同在国际贸易中，书面合同主要采取两种形式：（1）一种是内容较为简单的简式合同，如销售确认书（Sales Confirmation ）、购货确认书(Purchase Confirmation).（2）另一种是条款较为完备、内容较全面的正式合同，如进口合同（Import Contract)、出口合同（Export Contract）、购货合同（Purchase Contract）、销售合同(Sales Contract2. 合同和确认书的对比•报关时SALES CONFIRMATION 就是当SALES CONTRACT 来用的。
SALES CONFIRMATION侧重的是产品，流程和条款确认，而 SALES CONTRACT侧重的则是产品及描述的确认。
商务英语写作教程 Unit 6
6.1 Pess Releases
3. 新闻电头（Dateline）和导语（Lead） 新闻电头和导语都位于新闻稿的第一段。新闻电头包括新闻稿的发稿
城市以及发稿日期，一般格式如下： CITY, State, Month Day, Year 导语段要写明新闻稿的关键信息，简明扼要地概括回答新闻事件中关
6.1 Pess Releases
很多时候在主标题的下方会添加副标题，对主标题加以解释。需要注意的是， 副标题的字数比主标题多，并且不加粗字体。例如：
Caine Companions Matter when Buying a Car Autotrader Company celebrates National Dog Day August 26 with “pawsome” insights and vehicle recommendations for dog lovers.
most engaged audience of in-market shoppers. As the foremost authority on automotive consumer insights and expert in online and mobile marketing, Autotrader makes the car shopping experience easy and fun for today’s empowered consumer looking to find or sell the perfect new, used or Certified Pre-Owned car. Autotrader is a Cox Automotive™ brand. Cox Automotive is a subsidiary of Cox Enterprises. For more information, please visit /.
商务英语与写作unit6
Perhaps you have heard rumors of all sorts about the future of our company. Some say it is going out of business, some say it is to be closed, and still some say it is merging with some other company belonging to a mysterious businessman from Shanghai. But I am pleased to tell you that the last is true. We are merging. Effective January 1, 2007, our company will become a wholly owned subsidiary of Shanghai Hengguang Textiles Company. Board members of our would-be parent company asked me to let you know of their sincere intentions to carry on operation at this company on an autonomous basis.
To ensure the copier’s survival, it is important to keep the following procudures in mind. (main point ) · the machine for no longer than Use 30 minutes at a time.
Memorandums
商务英语阅读-unit-6-how-to-win-over-customer
Activity 9 ABC
Questionnaire
Your opinions are valuable to us. Please take a few minutes and answer the following questions about dining at Dragon Hill Lodge. Thank you.
2. A. 鸟瞰v.
5. A. 帐目n.
B. 勘测v.
B. 客户n.
C. 调查n.
C. 叙述n.
3. A. 面谈n.
B. 面试n.
C. 采访v.
Unit 6
How to win over customers
Some related words to “winning over customers”
Good quality good service Competitive price Good facility Environment Exhibition Long-term relations Promotion survey
Excellent Good Average Below average Poor
Availability of sauces, utensils, napkins, etc.
Excellent Good Average Below average Poor
Employees are friendly and courteous
EXCERCISES
Activity 5 1. Postal survey 2. Doorstep survey 3. Doorstep survey 4. Postal survey 5. Telephone survey 6. Postal survey
商务英语写作课件-Unit 6
涉外商务合同按繁简不同，可以采取不同的书面形式，如正式 合同（Contract）、协议书（Agreement）、确认书（Confirm ation）、备忘录（Memorandum）、订单（Order）等等。一 份正式的合同通常由以下几个部分组成：
一、封面（Cover page） 二、前文（Preamble） 一般包括订约日期和地点 （Date and Place of Signing），合同当事人及其国籍、主要营业场所或住所（Sign ing Parties and Their Nationalities, Principal Place of Business or Residence Addresses），当事人合法依据 （Each Party’s Authority，如该公司是 “按当地法律正式组织而存在的”/ A Corporation Duly Organized and Existing Under the Laws of XXX），订约缘由/说明条款（Recitals or Whereas Clause）。
国际惯例 （10） international business contracts
国际贸易合同
How to write effective business contracts
A business contract is the legally binding written agreement between two or more parties. It is an important part of business and needs to be created and reviewed carefully.
irrevocable L/C at sight: 意思是不可撤销的即期信用证。
Unit 6 商务英语写作
Acknowledgement
confirmation After the receipt of the order, you, as a seller, should lose no time to state your acknowledgment either by a printed acknowledgment form or a letter, or both.
6
Content of Acknowledgement
1. Acknowledge the order with an expression of thanks; 2. Restate the contents of the order details of the goods details of the business 3. Assure the buyer of your prompt and careful execution of the order and express your desire for future orders. 4. Enclosure your sales confirmation in duplicate for counter-signature.
15
to order sth.at a price按……价格订购 我方向贵公司订购120套TS—号意大利家具，每套320 美元，CIF 上海交货。 We order 120 units of Italian furniture No, TS– at $320 per unit CIF Shanghai. 已收到贵方产品目录和价格表。现按所示价格订购下列 货物。 We have received your catalogue and price list, and now we order the following goods at the prices named.
商务英语阅读(专业篇) unit 6
2/02220/2/20/202
I. Reading Practice
Text A
Management is the process of achieving organizational goals by engaging in five major functions of planning and decision making, organizing, staffing, leading and directing, and controlling. This definition recognizes that management is an ongoing activity, entails reaching important goals, and involves knowing how to perform the major functions of management.
2/02220/2/20/202
I. Reading Practice
Text A
The difference is that Western-style decisionmaking proceeds mostly from top management and often does not consult middle management or the worker while in Japan, idea can be created at the lowest levels, travel upward through an organization and have an impact on the eventual decision. This is “bottom up”.
商务英语写作6商务报告
the rush hour. Members of staff are not leaving sufficient time for their journeys
❖ Members of staff who travel by car also experienced delays due to traffic jams and two had problems parking, particularly on Mondays and Tuesdays.
❖ Members of staff who travel by bicycle experienced delays due to bad weather, vehicle problems and traffic jams as well park in Commercial Center, which opens next week.
It is recommended that the Personnel Director investigates the possibility of introducing a flextime system so staff do not have to travel during the rush hour.
which are extended due to delays.
Body
Business Report
1 Case Study
Recommendations Members of staff should leave longer for their journeys in order to
商务英语阅读教程 Unit 6
6-2
Comprehenadvisable to read this comprehension passage at least twice: the first time, to obtain an overall impression of the text, and then a second time to concentrate on the important details. Sometimes a third reading is necessary—to check items that cause difficulty. Now read the following text for the first time, at your normal speed, try to get a general
6-1
Professional Words & Expressions
net inventory current asset Master Budget cost of goods sold revenue liquidity expenditure finance (v.) current liabilities ratio budget creditor
6-1
Unit Introduction
Three relative texts and 9 tasks designed for you in this unit will provide you with some basic knowledge about the function of financial management and help you understand the components of the master budget or the budgeted income statement and the balance sheet. Check if you understand the following words and expressions, all of which are common in describing financial management and financial planning. If you are not sure what they mean, try Task 1 before looking up the dictionary.
商务英语阅读 unit 6-Text A
4. What benefits will Nokia gain from this transaction?
It will strengthen Nokia’s financial position and provide a solid basis for future investment in these three businesses.
2. Under what conditions will the transaction probably close?
It is subject tulatory approvals and other customary closing conditions.
Comprehensive Reading
Text : A
Notes
[14]capital structure：资本结构，指长期负债与权益（普通股、特别股、保留盈余） 的分配情况。最佳资本结构便是使股东财富最大或股价最大的资本结构，即使 公司资金成本最小的资本结构。
[15]dividend-payout ratio：股息支付率，又称股利分配率，是向股东分派的股息占 公司盈利的百分比。
Comprehensive Reading
Text : A
Investment decision is the most important of the three decisions when it comes to the creation of value. Capital investment[6] is the allocation of capital to investment proposals[7] whose benefits are to be realized in the future. Because the future benefits are not known with certainty, investment proposals necessarily involve risks. Consequently, they should be evaluated in relation to the firm’s expected return[8] and risk, for these are the factors that affect the firm’s valuation in the marketplace. Investment decision also involves how to reallocate capital when an asset no longer economically justifies the capital committed to it. In this case, the investment decision determines the total amount of assets held by the firm, the composition of these assets, and the business risk complexion perceived by capital suppliers.
实用商务英语写作课件-Unit 6[51页]
![实用商务英语写作课件-Unit 6[51页]](https://img.taocdn.com/s3/m/e79d370fcc22bcd126ff0cf2.png)
Answer for Reference
Dear Rose, I was pleased to hear that you had been promoted to
sales manager of ABC Company. Congratulations! ABC Company is certainly lucky to have such an aggressive and hard working person in charge of its marketing operations.
Principles
a) A letter of congratulation should make receivers feel certain that he or she deserves the recognition;
b) The congratulatory note should be brief and pithy;
Wish you even greater success in the future.
Youof Thanks
1. Introduction 2. Principles 3. Layout 4. Samples 5. Exercises 6. Case study
Sending letters of congratulation is considered as a thoughtful gesture, which will help to nourish interpersonal and inter-company relationships.
After receiving a letter of congratulation, you should write a reply expressing thanks. Of course, it should be short and clear.
商务英语写作 Unit 6 counter-offer
Unit 6
Counter-offer
Definition
A counteroffer is a partial or full rejection of the original offer of the seller.In counteroffer letters,the buyer may show his disagreement to certain terms of the offer.To convice the seller of his position,the buyer should give proper reasons to support himself and then state his own proposals.பைடு நூலகம் 还盘是对卖方的原报盘的部分或全部拒绝。在还 盘信中，买方可对报盘的某些条款提出不同意见。 为了向卖方表明自己的立场，买方应阐明适当的 理由，继而提出自己的条件。
Definition
The seller has the right of acceptance or refusal.In the latter case,he may make another counter-offer of his own.This process can go on for many a round till a business is concluded or called off. 对买方的提议卖方可以接受或拒绝。如果 拒绝，卖方可提出反还盘。这个往来过程 可能有很多轮，直至最后成交或交易谈判 失败。
商务英语阅读Unit 6-叶兴国
3) 减字法：保留原词的发音，舍去不发音的字母或字母组合；语音拼写 词。如：Day & Night → Day & Nite (日夜营业) disk jockey → deejay (音乐节目
主持人)
UNIT 7
4) 换字法： 以“近似”创造一种似是而非的效果，有时也常以同音或近 音且本身有词义的单元替代某一单词的部分或全部而构成新词。如：
Hale Waihona Puke Business English: A Reading Course
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
1. Affixation:前缀法
Prefixation: 加前缀 Suffixation: 加后缀
Business English: A Reading Course
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
9. Loan word外来词构词法:
karoshi (日语) ：过劳死；
如：
4) 文化生活领域：Multiculturalism多元文化, headhunter猎头公司, internot
逃网一族等。
Business English: A Reading Course
TEXT A： GOT IDEAS？
Questions
1. What can the word “sketch” in the sentence “… Kaufman handed out pads and pencils and invited attendees to sketch the products they wanted. ” be replaced by?
商务英语写作unit 6
Writing Techniques
Successful questionnaires often share the techniques listed below: (1) The body is almost always formed by questions. You can use openformat or closedformat questions, and it depends on need of different business situations. (2) Don’t use jargon （行话）or too professional language, for a questionnaire is always for a large scale of people. (3) You must ask questions separately. (4) Use multiple-choice question or yes-or-no question as often as you can, because people will be more willing to cooperate in this way. Of course, you can also use open-format questions if there is need. (5) If you use open-format questions, leave enough space for answers. (6) Use active voice, avoid passive voice, and avoid obscure abbreviations. (7) Questions in the body must be clear, succinct(简洁的), and unambiguous（无y take the forms of multiple-choice（多 项选择）question, yes-or-no question, rating（评价，评 分）or preference(喜好，偏好) question etc. They save money and time, and they are easier for participants to come up with answers. 4. Close Thanks or some good wishes are given to participants in this part. For example: “Thank you for your cooperation.” 5. Footnote (脚注) Additional information such as name, contact number and address, or any other information of the company is to be offered in this part.
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Unit 6Writing for Orders and Executing OrdersSection1. How to Write Letters Placing and Executing OrdersObjectives:To give a brief introduction to what is an order and reply to an orderTo enable Ss to become aware of main content of letters for an order and reply to an orderTo enable Ss to familiarize themselves with the samples givenTo read and practice using some of the important words and expressions for business writingTo do exercises and practice translating quotation, offer and counter-offer给一个简要介绍什么是一个订单和回复一个订单使学生了解字母的主要内容为一个订单和回复一个订单使学生熟悉样本给阅读和练习使用一些重要的单词和词组,商务写作做练习和实践翻译报价,报价,并还盘I. What Is an Order and Reply to An Order?An order is a request to supply a specified quantity of goods. V ery often, it is only after the exchange of a number of letters, faxes or E-mails that the two parties come entirely to terms and the buyer finally places or fills a formal order by letter or fax.When a seller receives the relative order and confirms and accepts its terms and conditions, he may begin to execute the order to the buyer’s satisfaction. However, there are times when a seller does not accept the buyer’s order for some reasons. Letters declining an order should be written with utmost care and an eye to good will and future business.一个订单是一个请求提供一个指定数量的商品。
通常,只有在交换大量的信件,传真或电子邮件,这两个政党来完全条款和买方最后地方或填补了一个正式订单通过信件或传真。
当一个卖方收到的相对次序和确认并接受其条款和条件,他可能会开始执行订单给买方的满意度。
然而,有些时候,卖方不接受买方订单因为一些原因。
信件应该写一个订单下降与最大保健和眼睛,好将和未来的业务。
II. The Main Content of an Acceptance or Order Letter1) Expressing thanks/pleasure for receiving the offer/quotation2) Saying that you have accepted the offer/quotation3) Saying to place an order1)表达感谢/荣幸收到的报价单2)说你已经接受了报价/报价3)说放一份订单III. Read and Explain Sample LettersSample 1: An Order for Printed ShirtingGentlemen,We thank you for your quotation of July 25 together with patterns of Printed Shirting. We find both quality and price satisfactory and are pleased to give you an order for the following items on the understanding that they will be supplied from stock at the prices named:Quantity Pattern No. Prices50,000 yards 181 HK$11 per yd.40,000 yards 183 HK$14 per yd.50,000 yards 185 HK$17 per yd.(All the prices are FOB Hong Kong.)We expect to find a good market for the above and hope to place further and large orders with you in the near future.Our usual terms of payment are by D/P 60 days and we hope they will be satisfactory to you. Meanwhile, should you wish to make inquires concerning our financial standing, you may refer to the following bank:The A. B. C. Bank15XYZ Street, Hong Kong.Y ours sincerelyExercise你公司7月25日的报价单及印花细布花式样均收悉，谢谢。
我公司对品质和价格均感满意，并乐意在供应现货的条件下按（以下）指定价格订购下列货物：数量花式号价格50,000码181 每码港币11元40,000码183 每码港币14元50,000码185 每码港币17元（所有价格都是香港船上交货价）我们期望为上述商品开拓好的市场，并希望不久将来再向你公司大量定货。
我公司通常的付款条件是60天付款交单，希望此付款条件能令你公司满意。
你公司如需了解我公司财务状况，请向下列银行查询：Answer the Following Questions1. What does the writer express in the opening?2. What are the buyer’s payment terms?Words and Phrases1.give sb an order for sth place an order for sthe.g. We are pleased to give you an order for Chinese tea.2.on the understanding that on the condition thate.g. I lent him money on the understanding that he paid it back the next month.3.from stock from the goods available immediatelye.g. They cannot supply the goods from stock at the moment.4.find a good market for have a large demand fore.g. We’re sure that you will find a good market for our goods for they are of good quality.5.D/P Documents against Paymente.g. Do you accept D/P terms?Sample 2: Sales Confirmation for Acknowledging an OrderDear Sirs,Against the captioned order from you we have the pleasure of enclosing our Sales Confirmation No. EH - 718 for your signature. Y ou are requested to return us a copy as soon as possible.While appreciating the confidence you have placed in us, we wish to add that according to our usual practice we use the form of Sales Confirmation for acknowledging the conclusion of business rather than sign the Order Form of our clients. Our Sales Confirmations are reliable instruments which accurately and comprehensively reflect the spirit and essence of our agreement. To abide by the stipulationsand carry them out to the full will mean the complete realization of the duties and rights of both parties to the mutual benefit. We hope that this explanation will meet with your approval.Should there be any question with respect to the wording or content of the terms and stipulations, please do not hesitate to tell us so that we may make a check or adjustment, if necessary.Y ours sincerely, 从你对上述订货我们有幸随函附上我方销售确认书。